AI, whilst not an alien concept, is still an emerging technology that adults are having to embrace and adapt to. Much like Gen Z have only known a world of smartphones and wifi, Gen Alpha will grow up accustomed to AI firmly embedded in many aspects of their day to day lives.It is currently adults that are planning the future application of AI, but surely “AI natives” will have a valuable viewpoint about how we enhance our every day lives through the use of AI. Join Generation Media as we present the unique viewpoints of Gen Alpha, and consider how their ideas can practically impact both everyday life, and the future of the media industry. Hosted on Acast. See acast.com/privacy for more information.

Interest in women’s football is at an all time high, with England’s Lionesses the most supported women’s national side in the world. To understand how this year’s Women’s World Cup is a key opportunity for brands if they play it right, Footballco's Meg Templeton and Head of INDIVISA Morgan Brennan join us for Stay Engaged. They share some of the amazing stories that led to the Lionesses engaging global audiences and investigate how Gen Z’s habits are reshaping the game.Indivisa’s Ultimate Guide to the Women’s World Cup https://www.indivisa.com/articles/womens-world-cup-ultimate-guideFootballco’s women's football Fandom research. https://www.footballco.com/wwc-report Hosted on Acast. See acast.com/privacy for more information.

Join Index Exchange and Warner Bros. Discovery as they discuss building a better consumer advertising experience in CTV. In this informative and empowering discussion, Sara Vincent, Index Exchange managing director UK&IE, and Faisal Karmali, Warner Bros Discovery’s VP, Digital Business Operations, will discuss the current state of CTV in the UK, provide a better understanding of the UK consumer, and how we can build a better advertising experience in the future.  Hosted on Acast. See acast.com/privacy for more information.

In this episode we delve into the experiences and challenges faced by Black women in the advertising and marketing industry. Lollipop Mentoring CIC is a groundbreaking mentorship programme dedicated to supporting Black women by providing guidance and invaluable networking opportunities with senior leaders from all races. Did you know that, on average, Black women earn £20,000 less than their white male counterparts in similar roles? Its founder, Maria McDowell, will be joined by Rachel Wilkinson, a respected senior department manager. Together, they share their first-hand experiences as accomplished senior Black/Black mixed-race women, offering candid insights and opinions on fostering inclusive environments for individuals and organisations alike. Get ready for eye-opening discussions that will hopefully inspire change and empower all. Hosted on Acast. See acast.com/privacy for more information.

In this session, Gabriel Green, Creative Production Manager at AMA, showcases the power of audio and shares how brands can use Dynamic Creative in innovative ways.Hear how brands like Sky, Specsavers and Target use contextual and audience-level data in unique ways to serve the most relevant and actionable ad to each listener - from using a listener’s location to share the number of appointments available in nearby opticians to matching the products in an advert to the genre of a podcast that is playing. Hosted on Acast. See acast.com/privacy for more information.

The advertising industry has undergone a massive transformation thanks to the adoption of AI, even before the advent of ChatGPT, the momentum towards AI-driven advertising has been gaining speed. Quantcast CEO Konrad Feldman and CMO Deb Stambaugh will discuss how humans are actively interacting with AI for the first time and how better computers and new algorithms have led to new breakthroughs. Hosted on Acast. See acast.com/privacy for more information.

In this session you will learn how LADbible Group has been able to utilise the camera for entertainment experiences and how AI is being embraced to enhance the roadmap. The session will explore the themes of innovation through emerging technology formats, mastering prompts and understanding how capabilities have expanded. People will come away from the session feeling excited by the creative potential of AI as well as feeling confident in the advantages of testing such formats in the future. Hosted on Acast. See acast.com/privacy for more information.

As he visited the UK for its 'Video Everywhere Binge Series', James Chandler sat down with IAB Tech Lab's CEO Anthony Katsur to understand Tech Lab's priorities and where he thinks the organisation can make the biggest and most profound change in the industry.Their conversation covers the sustainability of digital advertising, privacy in a new era of ad tech, the opportunities for the future of connected tv and, of course, supply chain transparency.Find out more about Tech Lab and its initiatives here: https://iabtechlab.com/IAB UK members get complimentary Individual Membership for Tech Lab. To find out more, contact [email protected] Hosted on Acast. See acast.com/privacy for more information.

Ahead of AI-themed Engage on 25 May, our CMO James Chandler sits down with Contagious’ David Beresford to cover the agencies and advertisers using AI right and what Contagious are getting asked the most when it comes to artificial intelligence. Think of this episode as a taster of what to expect from David at Engage as he distils the hyperbole from the useful and gives an expert view on the science, the ethics, the re-framing of creativity and the heady disruption that AI is bringing to advertising. For more on AI, sign up to IAB Engage on Thursday 25 May here. Hosted on Acast. See acast.com/privacy for more information.

IAB UK's annual Leadership Summit returned to Sopwell House last week, bringing together leaders from across digital advertising to debate key challenges, share ideas to move our industry forward and hear from a raft of inspiring speakers. From the shape of the political landscape to building a happier, more productive workforce, sessions focused on the most important subjects of the day with speakers including Dr Julie Smith, Kay Cossington, Lewis Goodall and many more. Away from the main stage, we ran smaller, more conversational townhalls on effectiveness, sustainability, workplace culture and transparency & the use of personal data.While we were there, we took the opportunity to speak to a handful of the 150 delegates for the IAB podcast. In this special episode, speakers, media leaders and industry legends talk about what they most enjoyed at the summit, what their biggest priorities are, what gives them optimism, and what they believe to be the most important quality for a leader. Read a write-up of all the session, watch the sizzle film and check out the photos here: https://www.iabuk.com/leadership-summit-2023 Hosted on Acast. See acast.com/privacy for more information.

Four years ago, Jacquie Duckworth co-founded Uninvisibility - a company with a singular mission to get midlife women back into work after extended career breaks. She joins James to explain how the company’s eight-week training course, Visible Start, is empowering women aged 45 and over to build a new narrative when it comes to their careers. The course, which was set up in partnership with Brixton Finishing School and sponsored by WPP, has so far been taken by 100 women with 18 going on to land jobs at WPP media agencies - including Fiona Cameron, who joins the conversation to share how the experience led to her becoming Senior Learning and Development Business Partner at GroupM. Their fascinating conversation spans the competitive advantage of having midlife women in your workforce, tackling women’s tendency to default to an apologetic position, and where to start when it comes to building confidence in their own skills.Find out more about Uninvisibility, Visible Start and Visible Society at https://uninvisibility.com/ Hosted on Acast. See acast.com/privacy for more information.

In 2022, Spotify Advertising published the first volume of 'Sonic Science' to demonstrate the power of audio by developing a deeper understanding of how audio content connects emotionally and physically with listeners. Last year’s research, which many listeners will have seen presented at IAB Engage 2022, explored how sound impacts the brain by measuring neural activity in real-time.In this episode of The IAB UK Podcast, James speaks to Spotify's Global Thought Leadership Lead, Marion Boeri, to share an early look at the second volume of the research released this week. For part two, the focus has switched to tracking how audio makes us feel based on where we’re listening, how we’re feeling and what we’re doing at the time. From physiological data to electrodermal activity, this fascinating chat digs deep into the science behind why sound really is so powerful.Explore the research in full at https://ads.spotify.com/en-GB/sonic-science/vol-2/And watch Spotify's Sally Keane present Sonic Science Part 1 at Engage at https://youtu.be/AUtAYLasIkk Hosted on Acast. See acast.com/privacy for more information.

In the fourth episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, IAB UK's Director of Transformation Sophia Haynes is joined by Meta's Miriam Faber and Muslim creator Basma Khalifa as the conversation turns to Ramadan, which this year starts in late March and will be marked by 2.6 million Muslims in the UK. Miriam and Basma are no stranger to The IAB UK Podcast, having been guests during Ramadan in 2021, so two years on they explore the progress in the way brands are marking Ramadan. From Meta's own 'fearless' campaigns for Ramadan to the brands lacking the same confidence, Basma and Miriam discuss the importance of having conversations with the people you're trying to speak to, being brave and finding the best way to mark Ramadan authentically for your brand.Discover Meta's latest consumer insights and strategies to connect with customers and drive value this Ramadan season. at https://www.facebook.com/business/ramadanMissed the start of the series? Catch up on the first three episodes here: https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy Hosted on Acast. See acast.com/privacy for more information.

To kick off another week in digital advertising, IAB UK's CMO James Chandler is joined by two big names from media company, Global - DAX Strategy Director, Julia Connaughton and Commercial Platform and Product Director for Outdoor​, Mungo Knott. From the early days of DAX's creation in 2014 and the critical acclaim it received, to the huge moment when Global bought three leading out of home businesses, James, Julia and Mungo talk about the things that make this media owner unique: the data, the insights, the level of creativity on offer, and more.Find out more about DAX at https://global.com/dax/ and explore IAB UK's Digital Adspend report, featuring audio spent for the first time in 2021, here: https://www.iabuk.com/adspend Hosted on Acast. See acast.com/privacy for more information.

In a particularly global episode of The IAB UK Podcast, James is joined by Josje van den Bos, dentsu international’s Head of Addressable Media and Jessica Breslav, Chief Customer Officer at Index Exchange. Following Jessica's trip to CES back in January, the conversation covers all the innovations to emerge from this year's show in Vegas, as well as looking forward to 2023 and whether video will continue to be such a huge driver of digital ad spend. James also gets Jessica and Josje's sense of where retail media will land in the UK this year, and of course they discuss this year's topic-of-the-moment, ChatGPT. Hosted on Acast. See acast.com/privacy for more information.

Ahead of next week's launch of IAB Compass, our brand new report to help the industry navigate the future of digital advertising, James is joined live at IAB HQ by Mediaocean’s Director of Marketing for EMEA and APAC, Rachel Lyall; the7stars’ Head of Big Tech Activations, Adam Chugg; and OMD UK's Chief Planning Officer and Campaign’s number one media planner for the second year running, Vicky Fox.Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the complexity of connected TV, AI’s arm wrestle with creativity, virtual influencers, gentle tech, consolidation, and why we should be looking to China to help us understand what might be heading our way.Check out Mediaocean's 2023 Outlook on the IAB UK Member Vault here: https://www.iabuk.com/member-content/mediaoceans-2022-market-report-2023-outlookIAB Compass will launch on Tuesday 7 February at iabuk.com Hosted on Acast. See acast.com/privacy for more information.

In the third episode of our Diversity Unlocks Discovery mini-series with Meta, host Sophia Haynes is joined by Meta’s Carrie Timms, Director of Global Customer Marketing EMEA, and creator and model Clara Holmes - otherwise known as @rollinfunky, who has worked with brands including Boots, Bravissimo and Tesco. They discuss the reality of living with both visible and invisible disabilities, the value of working with creators that can authentically connect with this audience, and why so often it is society that needs fixing - not people. The conversation also covers the findings and learnings of ‘Meet the Billion’, Meta’s audience-first project to shine a light on audiences that are currently not being seen by advertisers - the 1 billion people that are living with a disability globally. Find out more about it here: https://www.facebook.com/business/c/discovery-commerce/meetthebillion Missed the start of the series? Catch up on the first two episodes here: https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy Hosted on Acast. See acast.com/privacy for more information.

In this final episode of 2022, James is joined by the IAB's Head of Ad Tech, Chloe Nicholls; Head of Marketing, Tom Stevens; and a familiar voice to regular listeners, Head of Policy & Regulatory Affairs, Christie Dennehy-Neil.Their chat covers all the latest legislative news from the year, explores how businesses have spent their time prepping for 2024’s deprecation of third party cookies, and looks back on the joyful return of IRL events. In digital advertising-unrelated news, you can also expect predictions for 2023, ranging from retail media and cookies to Cremant and shell suits... much to look forward to next year!Thanks to all of our listeners for tuning in to The IAB UK Podcast in 2022, and we'll be back in 2023. Happy Christmas! Hosted on Acast. See acast.com/privacy for more information.

With 2023 mere weeks away, we’ve got media trends extraordinaire Dan Calladine on The IAB UK Podcast to give us his expert take on the trends set to shape the year ahead. As James explains, it’s IAB etiquette now that Dan, who is Head of Media Futures at dentsu International, joins us on the podcast at this time of year just as he’s putting the finishing touches to his annual predictions. James and Dan delve into 10 significant media trends for 2023. Some you would expect, such as retail media and life post third-party cookies, as well as some you might not, such as fascinating thoughts around community and the rise of super apps. It’s a must-listen 30 minutes to set you up for what’s to come.   Hosted on Acast. See acast.com/privacy for more information.

This episode is the latest in our 'Meet the Founder' series, and this week it's two founders for the price of one as James talks to Kit Chilvers and Iyrah Williams, Co-Founders of Gen Z sensation, Pubity Group. From starting out as Instagram influencers aged 14, their audiences grew in their millions, and after a stint working at LADBible they eventually left to set up Pubity Group.In the episode, James, Kit and Iyrah talk about building a business from scratch, leadership, what it is about Manchester that sees it consistently churn out success stories like Pubity Group and - inevitably - who’s going to win the World Cup this Christmas. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the first ever live episode of The IAB UK Podcast, recorded at IAB UK HQ in front of an audience of members at our second Last Thursday Club. The theme was a trusty favourite of this podcast - attention - and for this live episode we assembled three of the sharpest thinkers when it comes to this ever-changing conversation. At the mics, we had Arunan Senathirajah, Product Partner at Dentsu; Jackie Lyons, Head of Planning at Havas Media; and Ashley Bateman, Group Sales Director at DoubleVerify.We hope this will not be the last of our live episodes, so if you'd like to be in the audience of a future episode keep an eye on IAB UK Events and stay up-to-date on all our work on attention at iabuk.com Hosted on Acast. See acast.com/privacy for more information.

In the second episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, host Sophia Haynes speaks to Fik Woldegiorgis, Meta's Country Marketing Director for EMEA. Through the lens of Black History Month, Sophia and Fik talk about how Black representation in advertising can be improved, explore the wide range of resources already available through BRiM to help companies, and discuss whether spotlighting cultural moments, such as Black History Month, is indeed the best way to forge change. Useful ResourcesBRiM – which stands for Black Representation in Marketing – is a cross industry initiative that provides a free framework with resources companies can use and adopt to not only increase Black representation in marketing but accurately reflect the working population. Find out more hereProud to Be Hub surfaces a wealth of Black creators which you can filter by specific category relevant to a project e.g. from beauty and fitness, to activism and film or by the number of followers they have, depending on campaign objectives. Find out more hereAnd listen to the first episode of this mini-series here. Hosted on Acast. See acast.com/privacy for more information.

This week’s episode comes slap bang in the middle of 2022's Digital Upfronts, IAB UK's month long series of unmissable events with some of the biggest players in digital advertising: Twitter, Amazon Ads, TikTok, Meta, YouTube, Snap - and of course BBC News. As the corporation marks its 100th birthday, James talks to Lori Suchcicki, SVP for Advertising & Commercial Partnerships EMEA at BBC Studios to reflect on the BBC News Upfront which took place at the world famous Broadcasting House on 12 October.They talk about the BBC’s remit outside of the UK and the role it plays with international audiences, why in its centenary year the BBC remains such an authentic and trustworthy storyteller, and how an organisation that is 100 years old manages to balance its legacy with innovation. They also of course discuss the huge BBC names who featured in the star-studded Upfronts line-up: Lauren Laverne, Gabby Logan and Huw Edwards.Find out more about Digital Upfronts and sign up for the events still to come here. Hosted on Acast. See acast.com/privacy for more information.

This week's episode of the IAB UK podcast is about the topic on the lips of everyone in digital advertising: attention. To tackle this topic du jour head on, James speaks to Irina Dzyubinsky, Senior Director of Product Management at Oracle Advertising, about how the industry’s interest in attention has ebbed and flowed, how the terms attention and engagement shouldn’t be conflated, and why, controversially, not everyone sees the importance of attention as a metric. Hosted on Acast. See acast.com/privacy for more information.

The Government’s Data Protection and Digital Information Bill was introduced to parliament in July 2022 and includes changes to both UK GDPR and amends to the Privacy and Electronic Communications Regulations (PECR), including cutting down on ‘user consent’ cookie pop-ups and banners that people encounter when browsing the internet. In this special episode of the IAB UK podcast, James speaks to Eduardo Ustaran, Global Co-Head of Hogan Lovells Privacy and Cybersecurity practice to unpick the details of the bill, understand what it could mean for digital advertising and help your business prepare.Find the latest explainer on the DPDI Bill from IAB UK here. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Season 11 of the IAB UK Podcast. We’re kicking things off with a discussion about ad-supported streaming, the value exchange and how the cost-of-living crisis could impact streaming subscription models. To get deep into this hot topic, IAB UK's CMO James Chandler is joined by Vevo’s Senior Research Manager Cass McDonald and friend of the IAB, Omar Oakes, editor of The Media Leader. Their conversation covers the very fundamental issue of what defines TV and whether we’re using the right language, the balance of hybrid models, why shared experiences remain vital and the role of national broadcasters in a world of global companies. Hosted on Acast. See acast.com/privacy for more information.

Welcome to 'Diversity Unlocks Discovery', a new IAB UK podcast mini-series in partnership with Meta, hosted by the IAB's Director of Transformation, Sophia Haynes. In six episodes over the course of the next year, we’ll surface some of the obstacles that are currently preventing digital advertising from being more inclusive and diverse, and explore how we go about changing things for the better. In this first episode, Sophia speaks to Meta’s Zehra Chatoo, Head of Connection Planning, Retail for EMEA and Chair of Meta's DEI council. In the episode, they explore exactly how diversity can unlock discovery covering representation in ads, the value of having uncomfortable conversations, how inclusivity is being built into the metaverse, and why Zehra found the release of the new Little Mermaid trailer so powerful. Find out more about IAB UK's work on inclusion, diversity & equity here. Watch Meta's 'Uncomfortable Conversations' series here and check out about the theme of diversity unlocks discovery here. Hosted on Acast. See acast.com/privacy for more information.

This episode explores how Gousto and Spotify used data to match recipe ideas with your favourite tunes. Alongside media agency, the7stars, you’ll hear the team explain how Gousto leveraged the power of audio and mood to reach their audience in the moments that matter most, how innovation requires a bit of science and a lot of collaboration, and how to make the most of partnerships. Hosted on Acast. See acast.com/privacy for more information.

James Chandler, IAB UK’s CMO, takes a meme-focused look at the fortunes and fallacies of online advertising in its 27-year history. Join James as he looks at how it started, how it’s going for the internet - from “a passing fad” in 2000 to record online ad spend. He also breaks down some of the unintended consequences of digital advertising over the past three decades and what we can learn for the future. Hosted on Acast. See acast.com/privacy for more information.

How does the industry need to change in order to stop letting down parents? Emily Roberts, Co-Founder of The Women in Programmatic Network and Senior Associate at PwC, is joined by Louise Watson, Practice Director at Propeller Group to dig into the findings from the 'Exploring Parents in Media and Advertising’ survey. Hosted on Acast. See acast.com/privacy for more information.

The ad world can be a bit like swiping through your favourite dating app. Consumers pass on brands every day due to confusing messaging or bad creative. Join host, Tyrone Stewart from New Digital Age, as he navigates the tricky world of brand and consumer connections with expert advice from leading matchmakers: Octave Audio, Permutive, Number Eight and A Million Ads. What's the recipe for the perfect match?' Hosted on Acast. See acast.com/privacy for more information.

Magnite’s Demand & Publisher team leads host an honest discussion about the future of omnichannel media buying including focusing on the growth of the CTV market and the rise of AVOD, the deprecation of the third-party cookies and the focus on measurement and audience identity. Hosted on Acast. See acast.com/privacy for more information.

Frameplay's Cary Tilds will share her personal story of how taking a leap from big roles like Chief Innovation Officer at GroupM and SVP, Coporate Strategy at FordDirect, into a gaming ad tech start up, reshaped her understanding of the future of virtual experiences found in gaming and the metaverse. What is the "walk" between where the advertising world is today and where it needs to be in order to meet the consumer?  Hosted on Acast. See acast.com/privacy for more information.

Do you remember when searching the web meant navigating a minefield of unwelcome pop-ups promising to cure your belly fat? While this may still ring true for some sites, it’s time to recognise that digital advertising has come a long way.But what has driven this change? Yes, targeting and attribution have played their part – but they have not been the only driving force. This session will dive into the vital, yet overlooked, role that user experience has played in the evolution of digital advertising since the first pop-up banner in 1997.In particular, Picnic’s CEO and Founder, Matthew Goldhill, will discuss the rapid rise of mobile apps and UGC, and how these mobile-first developments have inspired better digital advertising across the wider web. Plus, hear Matt's predictions as the pandemic’s digital acceleration continues and we enter web 3.0. Hosted on Acast. See acast.com/privacy for more information.

Consumer habits are changing everywhere, whether you’re in Dubai, Singapore, New York or London. As we look to the future, our mission must be to strive for global digital standards that meet consumers needs and work for our digital futures. In this conversation, NBCUniversal’s Hayley Cochrane and former host of CNBC’s Marketing Media Money, James Wright discuss why the industry needs a unified response to digital identity and why it’s time for us all to take leadership on measurement. Hosted on Acast. See acast.com/privacy for more information.

We live in a complex world, and no we don’t just mean ad tech (but, good point). Leila Sheridan - Head of Brand & Agency at Criteo - is here to discuss why creating meaningful human connection is the key to navigating this. Leila isn’t your typical Head of Brand & Agency. Over the last seven years she has also worked in refugee camps across Europe and has acquired some beautiful truths along the way. In a time when we are all searching for meaning and connection, Leila talks to us about how we can learn by stepping away from our own lives and extending kindness to our fellow humans. Join her to discover the five key principles of creating unifying connections both in and out of the workplace.Link to donate: https://www.justgiving.com/crowdfunding/leilarichsheridan1 Hosted on Acast. See acast.com/privacy for more information.

AdTonos share the latest smart technologies that allow consumers to interact using speech to order goods and services and ask for help. How do these technologies incorporate machine learning and AI to communicate using NLP techniques and identify speech and language differences that target and support diversity such as race and disability? In this session, learn how social media, retail, health, business and leisure are now using audio and voice - and the huge opportunities this brings the advertising world. Hosted on Acast. See acast.com/privacy for more information.

TripleLift explores how the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. Get an intro on the Essential Marketplace by TripleLift, offering advertising solutions for every channel and every objective. Hosted on Acast. See acast.com/privacy for more information.

The global pandemic rendered the past two years anything but normal. The way we work and where we work has gone through a transformation, not only in accelerating the digitisation of our lives, but also merging work with our personal life. How has this changed our habits as consumers? What does this mean for brands and advertisers? The team at Microsoft Advertising set out to understand the impact of these changes and how advertisers are adapting to this journey. What they discovered is a new consumer behaviour: the Workday Consumer.Ravleen Beeston, Regional Vice President UK Sales at Microsoft Advertising, uncovers the emerging personas identified in the findings and explains how advertisers can reach these evolving consumers. Hosted on Acast. See acast.com/privacy for more information.

In this final episode of Season 9 of The IAB UK Podcast, James talks to the IAB's Policy team - Christie Dennehy-Neil and Beth Rogers - about the Online Advertising Programme, or OAP for short. The OAP has been set up by the Government to review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework. While it's very hard to predict what the outcome of the OAP will be, the fact that the consultation contains a wide range of potential changes to the current regulatory framework indicates it is highly unlikely that everything will stay the same. In this episode, Christie and Beth help unwrap some of the details of the consultation and explain why it's critical for IAB members to be aware of the programme and to be engaging with it. Read more about the Online Advertising Programme here along with our FAQs here. Hosted on Acast. See acast.com/privacy for more information.

As Ramadan 2022 nears its end and Eid al-Fitr approaches, James Chandler is joined by Meta's Zehra Chatoo and Modest Visions' Co-Founder Dina Basharahil to discuss how brands are approaching and celebrating Ramadan online.A year on from last year's episode with Miriam Faber and creator Basma Khalifa, we invited Meta back to discuss how different brands are approaching Ramadan and Eid, why the focus shouldn’t exclusively be around fasting, and how brands and planners can enrich what they're doing around Ramadan by leveraging real insight to understand Muslim audiences. Hosted on Acast. See acast.com/privacy for more information.

As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the last of three episodes this week, we relive the most talked about session in Engage history - 2017’s ‘Future of News’ presentation, although this podcast episode was actually first broadcast as part of Stay Engaged in 2020 as James Chandler gathered those involved in creating the session to share behind the scenes detail about Ken Fawes’ inception, preparations in the weeks leading up to Engage and how it all came together on the day. In this episode, James is joined by award-winning journalist David Walsh, actor Bryan Torfeh who played Ken Fawes, the Guardian's Nick Hewat and News UK's Olly Lewis.And after three years, Engage is back with a new home for 2022. Get ready to be inspired, challenged and invigorated as we get together to loudly and proudly celebrate digital innovation in all its forms.Boundary-pushing speakers. Cutting-edge technology. Big picture thinking. Engage has it all, cherry-picking the most fascinating and imaginative sessions to shatter preconceptions and spark creativity.Get your tickets for Engage 2022 here. IAB Member advertisers and agencies come for free. Hosted on Acast. See acast.com/privacy for more information.

As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the second of three episodes this week, we're returning to Engage 2018 when a pre-Dragons Den Steven Bartlett took to the stage to share the Social Chain story, aged just 25. Four years later and after a couple of years off, Engage is back with a new home for 2022. Get ready to be inspired, challenged and invigorated as we get together to loudly and proudly celebrate digital innovation in all its forms.Boundary-pushing speakers. Cutting-edge technology. Big picture thinking. Engage has it all, cherry-picking the most fascinating and imaginative sessions to shatter preconceptions and spark creativity.Get your tickets for Engage 2022 here. IAB Member advertisers and agencies come for free. Hosted on Acast. See acast.com/privacy for more information.

As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the first of three episodes this week, James revisits his conversation with Stacey Dooley which closed the show at Engage 2018. It’s a fascinating half hour not only from the point of view of understanding what she’s been up against in terms of not fitting the typical ‘documentary maker role’ - but how she balances her views on social media with how she uses the platforms herself.And after three years, Engage is back with a new home for 2022. Get ready to be inspired, challenged and invigorated as we get together to loudly and proudly celebrate digital innovation in all its forms.Boundary-pushing speakers. Cutting-edge technology. Big picture thinking. Engage has it all, cherry-picking the most fascinating and imaginative sessions to shatter preconceptions and spark creativity. Get your tickets for Engage 2022 here. IAB Member advertisers and agencies come for free. Hosted on Acast. See acast.com/privacy for more information.

If you have even the most passing interest in digital advertising identity and targeting and a curiosity about what happens once third party cookies are phased out, you probably won't have been able to avoid the term 'clean room'. But WTF is a clean room, how do they work, where does the data come from, and what are they good for? In this episode, Permutive's CEO Joe Root reveals all. From walled gardens to the open web and from big brands bursting with first-party data to advertisers with none, Joe explains clearly and brilliantly how clean rooms might be part of your advertising plans in the future.Check out more on IAB UK's user identity hub and find out more about Permutive here. Hosted on Acast. See acast.com/privacy for more information.

This week'e episode is focused on the industry’s talent crisis and how IAB UK members in the North West in particular are feeling the effects, exacerbated by the global pandemic. In this discussion, James talks to Manchester Metropolitan Uni's Jo Bodley and Jeff McCarthy who both lecture in Digital Marketing, as well as Ellie England, Commercial Director at Microsoft Advertising who is also based in Manchester and part of the IAB’s Northern group.In an industry where it might once have been considered "career-ending" to move out of London, they discuss how - in a post-COVID world - you can still work 'in London' with the weighted salary, the opportunities and other benefits, but not have to live within commuting distance of the office. They also cover Manchester Met's partnership with the IAB and how recruitment and retention policies have been rapidly improving. Read more about IAB UK's partnership with MMU on our site. Hosted on Acast. See acast.com/privacy for more information.

The Advertising Standards Authority (ASA) has launched a new pilot with IAB UK members - including Adform, Amazon Ads, Google, Index Exchange, Meta, TikTok, Twitter and Yahoo - that aims to bring more transparency to the digital ad industry. In this week’s podcast, James is joined by the IAB’s resident policy pro, Christie Dennehy Neil (official title: Head of Policy & Regulatory Affairs) for a hot off the press, 10-minute explainer on how the pilot came about, what it sets out to achieve and why it's significant.  Find out more about the pilot here. Hosted on Acast. See acast.com/privacy for more information.

Peel back the sales pitch and carefully crafted PowerPoint deck and it’s always a founder's story that is the most intriguing. This week’s episode of The IAB UK Podcast, the latest in our Meet the Founder series, spotlights a founder who has channelled her passion to leverage positive change into her business. James chats to Sue Fennessy, Founder and CEO of WeAre8, a social app that pays you every time you watch an ad - aiming to provide a sustainable future for transformative change through billions of small actions. As the fourth business that Sue has founded, she and James cover the behavioural science that backs up WeAre8, why being a B Corp is so important to the business, and why Rio Ferdinand is so engaged with the cause. Find out more about WeAre8. Hosted on Acast. See acast.com/privacy for more information.

After a year off, Leadership Summit, the IAB's annual gathering for industry leaders, returned to Sopwell House on the 10-11 March 2022, bringing senior decision makers together to debate the big issues and shape a sustainable future for digital advertising. In this special episode recorded live at Leadership Summit, hear from speakers, Townhall hosts and delegates as they share their highlights, priorities, what they're excited about and what they believe makes a great leader. This special episode is hosted in partnership with Xandr, a technology platform powering a global marketplace for premium advertising. Hosted on Acast. See acast.com/privacy for more information.