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The Helping Musicians Podcast
A weekly musician helping podcast. đ¤
Your mates who just wanna help ya make a living from your music.
Answering the questions you give us, plus getting industry experts to share their tips, stories, and advice.
New episodes every week. Key points summarised on the Instagram - @helpingmusicianspod
The Helping Musicians Podcast - 057 - Toddla T
Potentially our most aligned guest ever this week. Incredibly gassed to say we have the legendary producer, songwriter, DJ, and most importantly - humble, nice human being, Toddla T.
T has worked w a bunch of ace artists at the start of their career, and on this episode he shares wisdom from those journies, his own journey, plus plenty of advice for those trying to make a living in music, outside of London.
TODDLA T INSTA - https://www.instagram.com/toddlat/
Episode Features:Â
T's three things an artist at the start needs to know.
How T sets up / structures his week.
How T deals with things that don't meet their expectation.
How does T define a success?
How can an artist outside of London build a career?
Arthur from Eton.
What are the positives of building outside of London.
How to get the attention of a bigger producer / industry person.
New episodes every Monday.
OUR INSTA -Â â â â www.instagram.com/helpingmusicianspodâ â
26:3613/11/2023
The Helping Musicians Podcast - 056 - Got Your Back (Dave Rajan / Alysha Wood)
A proper dream team duo for ya this week.Â
Dave (Director) and Alysha (Head of Streaming Strategy) from Got Your Back have worked across radio, streaming, and social strategies for some of the biggest artists in the world - and on this weekâs show - they share some of their top tips to help you smash those respective worlds. đ
GYB INSTA - https://www.instagram.com/wegotyourbackmusic/Â
Episode Features:Â
Daveâs three actionable tips to increase your chances of key radio play.
Alyshaâs top three tips to improve your streaming strategy.
Why Radio is still important.Â
Non BBC radio stations in the UK that still play new music.
Smashing your Spotify playlist pitches.
Can a good playlist pitch tip your song into a playlist?
Can you get a good playlist placement even when youâre super early days?
When is the right time to get a Radio Strategy or Streaming Strategy?
The âquarterbackâ model.
What social media numbers actually matter?
Writing an amazing email pitch.
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
45:5830/10/2023
The Helping Musicians Podcast - 055 - URGENT - Take Advantage of Spotify Wrapped by 31st October - And All The Free Promo That Comes With It
If you are reading / listening to this w/c 23rd October 2023, you havre around a week to put some work in - that could result in a huge amount of free promo for you and your music.
Spotify Wrapped is just around the corner, and the deadline for impact you can make as a musician is 31st October. In this episode we talk about what that means, what you can do to boost your chances of being in the top lists, plus some ideas of additional benefits ya can get out of it.
OUR INSTA -Â â â â www.instagram.com/helpingmusicianspodâ â
Episode Features:Â
Why is Spotify Wrapped useful for a musician.
Why 31st October is an important date.
What you should start doing ASAP to impact it.
New features Spotify allows an artist to use this year.
Why ya should probs also sort your press photo out.
A Spotify Profile audit.
Instagram Carousels and why you should defo consider them.
New episodes every Monday.
OUR INSTA -Â â â â www.instagram.com/helpingmusicianspodâ â
25:1424/10/2023
The Helping Musicians Podcast - 054 - Atlanta Cobb (@musicindustrymentor)
Our first-ever return guest, and for good reason. Music Industry Mentor, AKA Atlanta Cobb, is one of the best musician advice humans out there. Consistently giving away University course levels of music industry advice for free on Tik Tok, plus running one of the few âactually worth itâ coaching businesses out there.
This time we speak specifically about management. From her experience being an artist manager for huge popstars, through to now being an independent artist manager of Cristina Hart. We also talk how now to f*ck up a pitch email.
MIM TIK TOK - https://www.tiktok.com/@musicindustrymentorÂ
Episode Features:Â
Top three things musicians need to know about management.
How to write the perfect cold-call email to a manager.Â
An insight into Atlantaâs management experience.
The classic mistakes people make when looking for a manager.
When are you ready for an manager.
Why you might wanna wait for a manager to come to you.
Atlantaâs 60 second crash course in music advice.
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
28:0616/10/2023
The Helping Musicians Podcast - 053 - Beth Cherry
The episode loads of you have been asking for - we ask a streaming expert all the questions youâve wanted to know the answers to. Beth has led streaming campaigns for some of the biggest songs of the past decade (everything from Coldplay to Tones & I), plus works with a bunch of artists towards the start of their career too.
Weâre happy to confirm that Beth is very open, alongside being hella knowledgeable and a lovely human being. This is basically a âStreaming in 2023 Greatest Hitsâ episode.
BETH INSTA -Â https://www.instagram.com/bethcherry_/
Episode Features:Â
Top three things a musician needs to know about streaming in 2023.Â
How to get on big editorial streaming playlists.
If you focus on one streaming service in 2023, what should it be?
Are pre-save campaigns worth it for musicians at the start?
Whatâs the best way to drive people from social to streaming?
Is it harmful to be on multiple streaming services?
Are there any âworth itâ pay to play services?
What is a âStreaming Managerâ.
A great example of an effective streaming campaign.Â
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
39:3009/10/2023
The Helping Musicians Podcast - 052 - How Does The Instagram Algorithm Work? + Broadcast Channels
Our last social media special ended up being one of the most listened to shows of the year, so following on from that, we break down how the Instagram algorithm works (straight from Insta themselves), plus talk about the new Broadcast Channels feature and how ya can use it as a musician.
Episode features:
Wtf is Instagram Broadcast Channels?
Why is it exciting for a musician at the start of their career?
How can you use it as a musician.
How does the Insta algorithm work (direct from Insta themselves).
What can you learn from that info to help your release strategy?
An account to be inspired by - DimitriHasIdeas - https://www.tiktok.com/@dmitrihasideas
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
28:2803/10/2023
The Helping Musicians Podcast - 051 - NonoĚ
Over two million monthly listeners, writer + producer of some of your favourite pop bangers, plus all-round pop superstar - this week's guest is the gem of a human being that is NonĂ´.
NonĂ´ Insta -Â https://www.instagram.com/nonoofficial/
Episode features:
The three things she wished she knew starting out.
What helped Nono w burnout.
Why taking a rest will help you make better music / art.
Separating the art from your self worth.Â
What NonĂ´ has learnt from the many different sides of her music career.
How did NonĂ´ work out what she loves.
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
25:3625/09/2023
The Helping Musicians Podcast - 050 - Wez Saunders (Defected)
Bossman of one of the most iconic brands / labels in music, for our 50th episode, we sat down (like, real, in human vibes) w Wez Saunders, CEO and Co-Owner of Defected. A man who has worked on pretty much every side of the music industry from label, to events, artist to DJ. And now he's here to share his wisdom w you.
WEZ INSTA - https://www.instagram.com/wezsaunders/
Episode features:
Wezâs journey to making a living doing what he loves.
Really powerful examples of butterfly effects.Â
His top tips for a producer / DJ getting the attention of Defected.
Understanding what you are good at.Â
Stories of iconic songs like Camelphatâs âColaâ.
How many songs does Defected receive every day?
His best examples of hustle.Â
Top tips when it comes to naming your files (metadata).
Wezâs top three things to help you make a living from your music.
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
01:03:4518/09/2023
The Helping Musicians Podcast - 049 - Annie-Mai // GirlPowerMarketing
Genuinely one of THE go-to sources to understand what the f is going on in the ever-changing world of social media. This week, Annie from GirlPowerMarketing breaks down all the tips, strategies and more a musician needs to know to smash socials in September 2023.
ANNIE INSTA -Â â â â https://www.instagram.com/girlpowermarketing/â
Episode features:
Annie's top three things a musician needs to know to improve their social media.
Are there any common mistakes musicians make on socials?
Are there any easy things a musician can do to improve to their socials.
Her favourite example of an artist smashing social.
What ONE platform should a musician prioritise (as of September 2023)?
The problem with growing followers - but across the world.
A/B testing - but for musicians.
An example of a small change Annie made which made her socials fly.
Why you shouldn't believe algorithm rumours.
New episodes every Monday.
OUR INSTA -Â â â â â www.instagram.com/helpingmusicianspodâ â â â
31:4711/09/2023
The Helping Musicians Podcast - 048 - Social Media For Musicians Crash Course
No guest this week, so instead, we take the chance to run through the latest social media tips, tricks, and hacks for musicians. That help get your music out to as many people as poss. Also some kidney-related content.
MARK INSTA - https://www.instagram.com/markdel1l/
SAM INSTA - https://www.instagram.com/samnahirny/
Episode features:
What are the key lessons Mark has learnt from a few months of deep learning in the social media world.
Why it isn't really possible to have a 'social media strategy'.
Differences between Instagram posts and Instagram Reels and Instagram Stories.
Tik Tok is your billboard. Instagram is your Portfolio / CV.
Pinned posts. Sort em out.
Collaborator posts.
SEO your socials.
Make your social media handle obvious.
New episodes every Monday.
OUR INSTA -Â â â â â www.instagram.com/helpingmusicianspodâ â â â
28:4803/09/2023
The Helping Musicians Podcast - 047 - Thando Zulu
Manager of some of the most exciting new artists in... tbf, the world, including Jerub, Beka, Aaron Taylor and more, this week's episode is with the beautiful (inside and out) human being / GOAT - Thando Zulu.
THANDO INSTA -Â â â â â https://www.instagram.com/thando_zulu/?hl=en
Episode features:
What are the three things Thando looks for in a new artist to manage?
'When does an artist need a label'?
Why. You. NEED. A. Lawyer.
What is a 'good' percentage/term deal with a manager.
What does an artist need to look out for in a dodgy manager?
Watch out for 'Gross' and 'Net'.
Don't see music as a game you can win or lose.
What is a 'production deal'?
New episodes every Monday.
OUR INSTA -Â â â â â www.instagram.com/helpingmusicianspodâ â â â
21:0428/08/2023
The Helping Musicians Podcast - 046 - Samuel Preston
Songwriter / Producer of huge bangers across the genres. Frontman of the iconic The Ordinary Boys. And very direct, very honesty, and very charming human being. This weekâs episode is with Samuel Preston.
PRESTON INSTA -Â â â â â https://www.instagram.com/samuelpreston/
Episode features:
The three things that Preston wish he knew at the start.
Why you really need to back yourself.Â
Finding the joy in being adaptable.
Why musicianship is overrated.
Why music is like s*x.
Always have a plan.Â
Always keep the people from the start.
The different types of songwriting.
New episodes every Monday.
OUR INSTA -Â â â â â www.instagram.com/helpingmusicianspodâ â â â
24:5121/08/2023
The Helping Musicians Podcast - 045 - AltĂŠgo
Millions of followers. Billions of plays. And some of the most charming, lovely dudes you'll ever meet. Twins Michael and Lukas - otherwise known as AltĂŠgo - are this week's guest.
ALTĂGO INSTA -Â â â â â https://www.instagram.com/altego_music/â
Episode features:
Their top three things learnt from building a brand online.
Why it's all about what you're making.
How do you draw the line between being consistent vs knowing when something that isn't working.
The importance of building a brand and having a 'look'.
Why deleting and re-uploading content can be a great strategy.
The power of putting loads of stuff on screen.
New episodes every Monday.
OUR INSTA -Â â â â â www.instagram.com/helpingmusicianspodâ â â â
25:2114/08/2023
The Helping Musicians Podcast - 044 - Aled Phillips (Kids in Glass Houses)
Frontman of the iconic Kids in Glass Houses. Badass songwriter. Inspirational creative (in many ways). This week's episode is with Aled Phillips.
ALED INSTA - â https://www.instagram.com/aledsavedlatin/â
Episode features:
What three things does Aled wish he knew when starting out in music?
The importance of a lawyer.
What makes a good deal?
And what are the common things to watch out for in deals / contracts?
The things Aled enjoyed that he wasn't expecting to enjoy.
How to deal with press.
New episodes every Monday.
OUR INSTA -Â â â â www.instagram.com/helpingmusicianspodâ â â
24:4207/08/2023
The Helping Musicians Podcast - 043 - Arielle Free
A world-class DJ. A euphoric performer. An unreal hustler. A badass producer. And someone whose voice youâll definitely recognize from BBC Radio 1. This weekâs guest is the joyous Arielle Free.
ARIELLE INSTA -Â https://www.instagram.com/ariellefree/
Episode features:
The three things a new artist / producer can do to get on the radar of both club and radio DJs.Â
Social media basics to improve your chances of getting shows.Â
How Arielle likes to receive new music.
How many tracks does Arielle receive every day.
How Arielle learnt not to take things personally.
The power of muting people on Instagram.
Treating your music like a business.
Who has a better rider - Arielle Free or Danny Howard?
What one tune is she loving rn?
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
29:5231/07/2023
The Helping Musicians Podcast - 042 - Will Anderson
An incredibly talented vocalist, songwriter, social media badass, and most importantly all-round lovely human being. Will Anderson has ridonkulous amounts of wisdom for your ears listener. Frontman of Parachute, creator of some of our personal favourite short-form videos, plus a guy that ain't afraid to get geeky to help you avoid getting screwed over.
WILL INSTA -Â https://www.instagram.com/willyj1234/
Episode features:
- The three things Will wishes he knew starting out.
- Building your ecosystem + rocketship - and what that actually means. đ
- Treating music like a job - and how that can genuinely be inspiring and empowering.
- How to stay intentional with your time.
- Things you defo should watch out for when signing contracts.
- How to keep creating music (and content) fun.
- How to know when a song is 'done'.
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
32:0024/07/2023
The Helping Musicians Podcast - 041 - Jacob Pace
A man who has done far too many cool things to fit in one podcast bio. Founder of Flighthouse - one of the biggest media brands in the world and one of the first to truly smash Tik Tok. A human responsible for helping a bunch of the biggest hits of the past few years get to your eardrums. And an all-round creative entrepreneur badass. This week's episode is with Jacob Pace.
JACOB INSTA - https://www.instagram.com/jacobpace/
Episode features:
- Jacob's top three tips for a musician in 2023 to help smash their social media.
- Is it possible to be a successful artist in 2023 without using social media?
- What's the best way to impress and contact Jacob?
- What new tools or services should you take advantage of rn?
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
18:2117/07/2023
The Helping Musicians Podcast - 040 - Paul Sampson (Lick'd)
A special episode. On this show we cover the world of sync - how you can get your music in films, telly etc, plus (if done right) earn significant $$$ from it.
Paul Sampson is the CEO of Lick'd (link below), and on this episode he kindly goes into all sorts of different strategies to help identity the people you should be talking to, best ways to get your music in front of them, and also the pros and cons of these different approaches.
PAUL INSTA - https://www.instagram.com/sampsonpaul/
LICK'D INSTA -https://www.instagram.com/getlickd/
Episode features:
- Paul's Top Three tips to help you start in the world of sync.
- And a bunch of key definitions for the scary words in that world.
- Wtf is a 'Music Supervisor'?
- How to find, and identify which Music Supervisors to reach out to.
- A bunch of (really good) strategies to get your music in front of those people.
- How to stand out when doing those reach outs.
- What Lick'd is doing to help musicians with all of this - and why you need to get on your distributor ASAP.
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
24:5611/07/2023
The Helping Musicians Podcast - 039 - Kelly Betts (BBC Introducing)
Not just the Editor of BBC Introducing (yeah, the core National team), but someone with a new music journey that includes being a part of Introducing at the very start. Kelly Betts is not just a wonderful human being, but someone that really cares about seeing new artists do well.
On this episode she talks how to increase your chances of both local and National radio play, the best way to get noticed by peeps you... well, wanna get noticed by, plus some excellent examples of why you need to learn not to take no as an answer.
BBC INTRODUCING INSTA -
Episode features:
- Kelly's top three tips to increase your chances of radio play.
- Top tips to improve your BBC Introducing profile.
- Some incredible stories of persistence.
- Including Kelly's own hustle stories. đ
- What artists both musically and career...ily have impressed K recently.
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
23:3403/07/2023
The Helping Musicians Podcast - 038 - John Kennedy
An industry legend for a number of reasons. Early days supporter of some of the most iconic British artists of the century (from Dizzee Rascal to Adele) on Radio X / XFM, host of one of the biggest music podcasts in the world (Tape Notes), and potentially most important, a really honest human being who is a genuine fan of new music
JOHN TWITTER -Â https://twitter.com/JohnKennedy
TAPE NOTES INSTA - https://www.instagram.com/tapenotes/
Episode features:
- John's top three tips for an artist looking for National media exposure.
- The best way to send music to someone you want to listen to it.
- Making sure your song is mastered for radio.
- What mindset tips has John learnt from the big dogs he chats to on Tape Notes.
- Early hustle stories from some of the biggest names in the world (Adele / Ed Sheeran).
- How John discovered new artists via Choice FM etc.
- John's opinion on 'putting out your first song'.
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
37:4926/06/2023
The Helping Musicians Podcast - 037 - Abbie McCarthy
Queen of BBC Introducing in Kent, badass Mum to gig night Good Karma Club, plus all round ray of heart-warming hustle sunshine, this week's guest is Abbie McCarthy.
ABBIE INSTA -Â https://www.instagram.com/abbieabbiemac/
Episode features:
- Abbie's top three tips to increase your chances of National radio play.
- How Abbie ended up doing a DJ set with Mel C. Yes. The Mel C.
- How does she find new music proactively?
- Why ya need to keep your bios up to date.
- What non-musical things help Abbie stay inspired?
- What has Abbie learnt from Good Karma Club?
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
27:2319/06/2023
The Helping Musicians Podcast - 036 - Waves Rush In (Sam Branson)
Waves Rush In aka Sam Branson has a very interesting perspective on music, and life more generally. Because of that, he has a lot of unique wisdom to share to you as a musician towards the start of your career.
We talk how to deal with setbacks, sharing your unique voice and sound online, plus why you defo need to add a yoga mat to your show rider.
SAM INSTA -Â https://www.instagram.com/wavesrushin/
Episode features:
- The top things Sam learned starting music later in his life.
- What are the toughest obstacles Sam has had to overcome.
- How to get clearer on your 'why'.
- How to stay authentic online.
- What lessons did Sam take from his entrepreneurial 20s?
- What shocked Sam about the music industry - coming into it in his 30s?
- How did Sam 'find his tribe / people'?
- What does Sam do when he's not feeling inspired?
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
27:1512/06/2023
The Helping Musicians Podcast - 035 - Elijah
This episode is less about telling you how to hack Instagram, or get millions of streams. And more about making you think. Why are you doing this music thing?
Elijah is a music industry GOAT, with background in DJ Culture Artist Management, Music Industry Education and more. His Yellow Squares project is one of the best thought-provoking projects out there for musicians right now, and we think this episode expands on those questions / thoughts even more.
ELIJAH TWITTER -Â â https://twitter.com/eli1ah
Episode features:
- Why you shouldn't necessarily having 'making a living' as your music goal.
- Why you need to remember to actually send the music to people.
- Finding your why - and how to do that.
- Why Elijah doesn't set goals.
- Elijah's thoughts and relationship on social media as an artist.
- Making sure you serve your audience online.
- 'Don't listen to anyone who was successful before the internet'.
- Which messages from the Yellow Squares project have connected the most?
- What's inspiring Elijah in June 2023.
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
27:4505/06/2023
The Helping Musicians Podcast - 034 - Save Time & ÂŁÂŁÂŁ, Use Tik Tok As Your Search Engine, Plus May's AI Crazyness
Loads to talk about this week so Sam & Mark are back (definitely didn't have a guest drop out last min). We chat saving you time and money on content, how you can learn new things super quick, plus a breakdown of some v cool bits happening in the world of music tech.
Episode features:
- Using AI to make you loads of social media content for $4.
- Using TiK Tok as your search engine instead of Google.
- And how that can help you build a banging content / social media strategy.
- Creating music, via text, thanks to Googleâs now publicly available AI tool MuicLM.
- Soundclouds new âwho your biggest fan isâ feature and how it can help you build superfans.
- Steve Aokiâs latest cool thing we donât understand.
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
23:0429/05/2023
The Helping Musicians Podcast - 033 - Gemma Bradley
Host of the Radio 1 BBC Introducing show, new music obsessive, plus a musician herself. Gemma Bradley is arguably the Queen of new artists on National radio rn.
On this episode she shares with you how you can increase your chances of getting Radio 1 play, why you shouldn't send her CD's, but why you should defo send her unisex branded underwear.
GEMMA INSTA -Â â https://www.instagram.com/gemmabradleymusic/
Episode features:
- Gemma's top three tips to increase your chances of National radio play.
- What Gemma has learnt from her National radio journey, and how it's helped her musical life.
- Does having good social media matter for radio play?
- What are the most creative ways Gemma has been hustled by musicians?
- Does Gemma have a CD player?
- How does she proactively discover new music and new artists?
- How she got comfortable with industry events / networking.
- How to stand out in 2023.
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
Episode analytics
21:5622/05/2023
The Helping Musicians Podcast - 032 - Shao Dow
The KING of DIY. Featured in Fortnite. A man with twelve (and counting) musical income streams. This week's episode is rammed full of value on how to make money from your music, the importance of being authentically you, plus far too many tax return jokes.
SHAO DOW INSTA - â https://www.instagram.com/shaodowmusic/â
Episode features:
- Shao's top three things he wish he knew starting out
- His twelve (and counting) musical income streams.
- How he ended up on Fortnite.
- How much he was paid to be on Fortnite.
- Why you need to cultivate your reputation.
- How Shao's builds on socials in 2023.
- The most underappreciated income stream as a musician.
- How he 10x a booking fee with his merch.
New episodes every Monday.
OUR INSTA -Â â â www.instagram.com/helpingmusicianspodâ â
33:3116/05/2023
The Helping Musicians Podcast - 031 - Bellah Mae
Millions of streams, badass social media campaigns, and insight from many sides of the music industry. This week's guest is Bellah Mae.
BELLAH INSTA -Â https://www.instagram.com/bellah.mae/
Episode features:
- Bellah's three things she wishes she knew starting out.
- How to 'become friends' with social media.
- Any patterns Bellah has noticed across successful posts.
- Where Bellah gets inspiration from, both in terms of social media and songwriting.
- How she built her 'Hot Ex Girlfriends Club' superfans.
- How to be more confident when networking.
- Bellah's favourite record rn.
New episodes every Monday.
OUR INSTA -Â â www.instagram.com/helpingmusicianspodâ
24:5908/05/2023
The Helping Musicians Podcast - 030 - Sell More Tickets via Insta + What AI Means For You
On this weekâs show we catch up about Instagramâs new feature which can help you sell more merch and tickets, have an argument about Avenged Sevenfold, plus talk about how AI has dominated the music industry the past few weeks and what that means for you as an artist at the start.
Episode features:
- Taking advantage of Instagramâs new Link In Bio feature.
- And why you shouldnât use all five.
- The âfunnelâ - using Tik Tok as your billboard to feed down to Instagram, and then to merch / ticket sales etc.
- Avenged Sevenfold x TicketMaster - and what this means for you and your fans.
- Ghostwriter x Drake AI - and whatâs happened since that crazy 24 hrs.
New episodes every Monday.
OUR INSTA -Â https://www.instagram.com/helpingmusicianspod
30:0301/05/2023
The Helping Musicians Podcast - 029 - Liam James Ward
Founder of Something Something Social who work w some of the biggest artists in the world, plus a dude that knows Tik Tok / social like the back of his hand. This week's guest is Liam James Ward.
LIAM INSTA -Â https://www.instagram.com/liamjameswrd/
SOMETHING SOMETHING SOCIAL - https://www.instagram.com/somethingsomething.social/
Episode features:
- How to define your content pillars as an artist.
- Why you should look at the less mainstream platforms.
- Finding your community online.
- Where to find inspiration for content as a musician.
- Examples of artists who smashed it on social in the early days of their careers.
- Sorting your digital housekeeping.
- How often should you be posting?
- How long should your videos be?
- Why you should consider posting longer videos.
- Why the videos that don't get loads of views are still important.
New episodes every Monday.
OUR INSTA -Â â www.instagram.com/helpingmusicianspodâ
29:5424/04/2023
The Helping Musicians Podcast - 028 - Lucy Rogers
Arguably the Queen of making this exciting new world of Web3 / Music Tech accessible to musicians like you - Lucy Rogers is this week's guest.
Having worked on web3 projects w some of the biggest artists in the world, brought Mayweather into the Metaverse (obvs), plus just an all-around lovely human being who wants to help musicians at the start as much as those already smashing it.
LUCY INSTA - https://www.instagram.com/lucylorna_x/
Episode features:
- Lucy's top three tips for any artist that wants to move into this new world.
- The Aitch 'Close to Home' NFT / Web3 project.
- The cool shizz Avenged Sevenfold are doing with NFTs and tickets rn.
- QUIN and how she took advantage of Sound.xyz
- Going to the moon w Migos.
- Where to go to learn more about web3 / NFTS.
- Aside from Web3, what should you focus on to help you build community in 2023.
New episodes every Monday.
OUR INSTA -Â â www.instagram.com/helpingmusicianspodâ
23:0817/04/2023
The Helping Musicians Podcast - 027 - Call Me Loop
One of (in our opinion), the best pop artists of this past decade, 10's of millions of streams, plus her own wine (obvs), Call Me Loop is this show's guest.
A banging episode for many reasons, Loop is super transparent about mistakes she made, things that helped her grow, plus ÂŁÂŁÂŁÂŁ.
LOOP INSTA - https://www.instagram.com/callmeloop/
Episode features:
- The three things Loop wishes she knew when starting out.
- Who should you hire first - management, label, lawyer etc.
- Loop's thoughts on major labels + indie labels.
- Loop's marketing / social media strategies that have worked, and those that haven't.
- Why getting your publishing etc is hella important.
- The piece of new music Loop is loving rn.
New episodes every Monday.
OUR INSTA -Â â www.instagram.com/helpingmusicianspodâ
24:1210/04/2023
The Helping Musicians Podcast - 026 - Rob Dickins
A legend. A man who played a key part in the early careers of icons such as Madonna, Prince and Cher. So knowledgeable about this shizz he teaches it at one of the most iconic music colleges in the world.
And now, in this next 45 minutes - he shares w you - a musician at the start of your career, all the things he's learnt from working with these incredibe artists.
Episode features:
- The three things every musician needs to be successful.
- Iconic songs and artists that took years, or multiple releases until they were a hit.
- The thing that Madonna had that made her the superstar she's known for.
- Multiple stories about how iconic artists didn't 'work' in one market / country, but smashed it in another.
- How to stand out in 2023.
- Rob's opinion on talent vs likeability.
New episodes every Monday.
OUR INSTA -Â â www.instagram.com/helpingmusicianspodâ
43:5903/04/2023
The Helping Musicians Podcast - 025 - Top Tips to Smash Instagram + How AI Could Help You
On this episode we're gonna run through the new guidelines for smashing Instagram as a musician in 2023, some positive chat about AI for musicians, plus a bunch of new music chat.
OUR INSTAÂ -Â www.instagram.com/helpingmusicianspod
Episode features:
- The new rough guidelines for Instagram in 2023.
- A breakdown of what that means for you as a musician.
- Cross posting content.
- Spotify's new vertical video.
- The positives of AI.
New episodes every Monday.
OUR INSTA -Â www.instagram.com/helpingmusicianspod
35:3231/03/2023
The Helping Musicians Podcast - 024 - Stephani B
Badass producer, DJ, drummer + social media ninja, Stephani B smashed lockdown into 2.5 million likes on Tik Tok, plus loads of other wild stats.
On this episode she shares all she's learnt from that crazy growth, how she handles it all, plus what her plan is now she has all this attention and where she wants to go next.
STEPHANI INSTA -Â https://www.instagram.com/stephanibmusic/
Episode features:
- Steph's three top tips to help you build a musician brand online.
- Why you should 'always be available'.
- Getting in early on new platforms.
- Best time to post, and how often you should post.
- Driving people off social media to your new music.
New episodes every Monday.
OUR INSTA -Â www.instagram.com/helpingmusicianspod
28:1727/03/2023
The Helping Musicians Podcast - 023 - Jaguar
One of the most inspiring, connected, and talented humans in British Dance music - this episode features Jaguar.
Touching on her BBC Radio 1 show, her epic DJ sets, her label, plus much much more.
JAGUAR INSTA -Â https://www.instagram.com/jaguarworldwide/
Episode features:
- Her top three tips for getting radio play.
- How to stand out in the 500 (!!!) tracks that Jaguar receives a week.
- How a night out in Leeds w Propsa was a key part of her journey.
- How did she get her show on BBC Radio 1.
- The best ways to get your music in front of Jaguar.
- How did Jaguar handle rejection?
New episodes every Monday.
OUR INSTA -Â www.instagram.com/helpingmusicianspod
34:2321/03/2023
The Helping Musicians Podcast - 022 - Eden Prince
A badass DJ, producer, and all-round lovely dude - you'll find Eden Prince playing euphoric monster bangers to thousands of humans all over the world.
He kindly took 30 mins away from being a rockstar DJ to touch on things he wish he knew starting out, how he looks after himself with an insane touring schedule, plus we all agree on one of the greatest songs of all time.
EDEN INSTA - https://www.instagram.com/edenprince/
Episode features:
- What three things does Eden wish he was told when starting out?
- How much rejection did Eden have to face until he got momentum?
- How does success affect the music you make?
- Looking after your physical and mental health whilst touring.
- How Eden approaches social media.
- Finding your tribe.
- Eden's 'ridiculously creative' emails.
- How to send Eden your music.
New episodes every Monday.
OUR INSTA -Â www.instagram.com/helpingmusicianspod
22:5720/03/2023
The Helping Musicians Podcast - 021 - Grahame Farmer (Data Transmission)
Founder of the legendary Data Transmission, an expert on social media for musicians (especially DJs / producers), and all-round 'how to smash your brand as a musician' G, this week's guest is Grahame Farmer
GRAHAME INSTA - https://www.instagram.com/grahamefarmer/
Episode features:
- Top three tips to help you as a musician to improve your socials.
- Why you need to 'cut the fluff'.
- Loads of content ideas for musicians.
- One of the best examples of content strategy we've had on the show.
- Three things musicians should STOP doing on social media.
- How to get gigs as a DJ.
- How to send a strong cold call DM.
New episodes every Monday.
OUR INSTA - www.instagram.com/helpingmusicianspod
29:5813/03/2023
The Helping Musicians Podcast - 020 - Training Your Algorithm + Exclusive NFT Experiences
On this episode we're gonna teach you how to make the algorithm your bitch. Feeding you only inspiration, plus feeding your music to more people that will love it. We also chat Spotify and their crossover with NFTS,
OUR INSTA - www.instagram.com/helpingmusicianspod
Episode features:
- Why you should make a burner account on Tik Tok.
- Training the algorithm to only feed you content / music inspiration.
- How to train the algorithm to feed your music / content to new fans.
- Why you should check out - https://www.tiktok.com/@madrealities
- Why NFTs and Spotify could be really exciting - exclusive experiences.
- New music from an Indie Disco.
New episodes every Monday.
OUR INSTA - www.instagram.com/helpingmusicianspod
28:1506/03/2023
The Helping Musicians Podcast - 019 - Instagram Verified, Google's AI (MusicLM) + Fake Followers
Should you buy your tick on Instagram? Is Google going to write the next number one hit? Are you screwed if you've bought followers in the past? These are just some of the questions we try to answer on this pod, whilst delusionally recording on a Sunday morning.
Tried, is the key word there.
OUR INSTA - www.instagram.com/helpingmusicianspod
Episode features:
- The new Meta Verified - eg - buying a tick on Instagram and Facebook.
- If you've bought fake followers in the past - why you might wanna not go down the verified route.
- Google's Music AI tool - MusicLM - and how crazy this tech already is.
- KINGSHIP and their Spotify NFT playlist.
- New music straight from a sauce shop in Hackney.
- Sam's Apple Watch stealing the show.
New episodes every Monday.
OUR INSTA - www.instagram.com/helpingmusicianspod
25:3427/02/2023
The Helping Musicians Podcast - 018 - Maia Beth
BBC Radio 1 presenter, new music obsessive, and all-round lovely human. You'll find Maia Beth all over the British new music world.
And for you, as a musician at the start of your career, this *might* be the best episode we've shared in terms of actionable insights, tips, and value to help you get to that level where you make a living doing what you love.
MAIA INSTA - https://www.instagram.com/_maiabeth/
Episode features:
- Maia's top three tips for getting radio play.
- The power of manifestation.
- What is Maia looking for when she finds a new artist.
- How does Maia like to receive new music.
- One of the best *hustle* stories you will ever hear.
- The power of saying yes.
New episodes every Monday.
OUR INSTA - www.instagram.com/helpingmusicianspod
28:2220/02/2023
The Helping Musicians Podcast - 017 - YouTube Shorts, AI, Instagram Notes + More
The first episode without a guest in a while so we've tried to squeeze in all of the social, music tech, and industry news and tips into one episode.
Tried, is the key word there.
OUR INSTA - www.instagram.com/helpingmusicianspod
COLIN & SAMIR YOUTUBE EPISODE - https://youtu.be/XJO4I3vKbis
Episode features:
- Taking advantage of YouTube as a musician in 2023.
- YouTube shorts and making $$$.
- Instagram's new Notes feature and taking advantage of it as a musician.
- Twitter's subscription feature, and why you should use it as a musician.
- Artificial Intelligence (ooer) and how it can affect the music industry.
- Sam & Mark's favourite tunes from the past few weeks.
New episodes every Monday.
OUR INSTA - www.instagram.com/helpingmusicianspod
32:2112/02/2023
The Helping Musicians Podcast - 016 - Ben Wynter (@billionaireben)
A man who wears many music industry hats. Thankfully, they almost all involve helping musicians in different ways. From co-founding Power Up which supports Black music creators and professionals, through to starting his own talent management company Unstoppable Music Group. This week's show features Ben Wynter.
Ben's also a ninja when it comes to musician funding, and making sure you get paid for your work. This episode even features a story of an artist missing out on millions (yes, millions) of ÂŁÂŁÂŁ because they didn't fill in a form.
BEN INSTA - https://www.instagram.com/billionaireben/
Episode features:
- Ben's top three tips to help a musician make a living from their music in 2023.
- A breakdown of PRS, PPL, and all the other key collection organisations.
- A story of an artist missing out on millions cos they didn't fill in their forms correctly.
- An overview of the UK funding route (from starting out, to established).
- The common mistakes artists make when writing funding bids / applications.
- Ben's favourite new music right now.
New episodes every Monday.
OUR INSTA - www.instagram.com/helpingmusicianspod
27:0806/02/2023
The Helping Musicians Podcast - 015 - Jay Clouse
Something a bit different this week. We speak to Jay Clouse - an expert in helping creators make a living doing what they love.
Not specifically music, but that's what makes this episode so valuable. This isn't just the obvious, get your royalties paid type advice. It's actionable, insightful advice to help increase the chances, and the speed of you making a living doing what you love. In this case, probably music.
JAY INSTA - https://www.instagram.com/jayclouse/
JAY'S PODCAST - https://www.instagram.com/creativeelements.fm/
Episode features:
- Jay's top three tips for a musician in 2023 who wants to turn their hobby into a career.
- Why email / email lists are still so valuable.
- How would you build an email list in 2023?
- How to give value on social media, not just advertise on social media.
- How to increase your chances of getting your DM opened.
- Should a musician should care about Twitter and LinkedIn?
- YouTube shorts and why you NEED to get on them right now.
- How Jay sets his goals.
New episodes every Monday.
INSTA - www.instagram.com/helpingmusicianspod
26:1130/01/2023
The Helping Musicians Podcast - 014 - Piri
50 million (!!) plus streams. The princess of Tik Tok. And arguably most importantly, an incredibly authentic, lovely human being. This week's episode features Piri (who ya may know from Piri & Tommy).
On this ep, Piri shares how to build a strong team around you, how to deal with trolls, and how to make yourself actually enjoy using social media.
PIRI INSTA - https://www.instagram.com/piri.io
Episode features:
- Piri's top three things she wishes she knew when starting her music career.
- Her journey with labels and management, and how to build your own team.
- How to stay authentic and true to you.
- How to fall in love with social media.
- How to build a community / friends in the music industry.
- How to deal w trolls and morons online.
- How Piri sets her goals for the year.
- And what those goals are for 2023.
New episodes every Monday.
INSTA - www.instagram.com/helpingmusicianspod
23:3026/01/2023
The Helping Musicians Podcast - 013 - Kelsy Karter
World tours. Unmissable, international press coverage. And one badass performer. Kelsy Karter is this weeks guest on The Helping Musicians Podcast.
On this episode Kels shares how to stay authentically you, how to reframe making content as a good thing, plus the power of having good people around you.
KELSY INSTA - https://www.instagram.com/kelsykarter/?hl=en
Episode features:
- Kelsey's top tips for musicians starting out.
- How to find musicians/creatives to work with.
- Why sometimes just getting sh*t done yourself is the best way.
- How to reframe making content as an opportunity, not a chore.
- How to deal w the difficult sides of making a career out of something you love.
New episodes every Monday.
INSTA - www.instagram.com/helpingmusicianspod
30:3523/01/2023
The Helping Musicians Podcast - 012 - BONUS Recap Episode - Tenacity, Hustle, and Best Ways to Send Music
After the bazillion shows we've recorded this past week or so, we felt it was apt to attempt (key word that) to summarise some of the key points mentioned in our chats with Danny Howard, Tarot, Nick Raphael and Kelsy Karter.
Plus far too many dick jokes. Delusional dick jokes.
New episodes every Monday.
INSTA - www.instagram.com/helpingmusicianspod
17:4918/01/2023
The Helping Musicians Podcast - 011 - Nick Raphael
Potentially the most important A&R of his generation, Nick Raphael signed some small names ya might of heard of... like Jay-Z and Sam Smith. And that's just the headline of his wild music industry journey.
As a key part of so many of this century's key artists, we speak to Nick about themes he's noticed in the artists that make it, things an artist at the start of their career can do to help them take their next step, plus why talent is the 10th most important quality of a musician. đ
Episode features:
- Why instant gratification has harmed our perception of success.
- Key character traits in successful musicians.
- How a bloke from North London ends up signing Jay-Z.
- Why you shouldn't be scared to put your first song out.
- The democratisation of the music industry.
- The importance of tenacity.
- Anything actionable a musician can do right now to increase their chances of success.
New episodes every Monday.
INSTA - www.instagram.com/helpingmusicianspod
47:4316/01/2023
The Helping Musicians Podcast - 010 - Jess Iszatt
Badass new music host (BBC Introducing London), bezzie w loads of famous people (Record Club UK), daytime radio host (Magic Chilled), and basically just the coolest nice person ever that you defo want as your best mate - this week's episode is w Jess Iszatt.
In this episode Jess shares tips to increase your chances of being played on the radio (including how to send her music), how to get yourself in the room with people that you want to work with, a
JESS INSTA - https://www.instagram.com/tarotsings/
Episode features:
- Jess's top three tips for getting played on the radio.
- How to create your network.
- The time Jess almost got arrested.
- How does Jess discover new artists.
- What's important for an artist to have on their social platforms.
- What piece of new music is Jess loving right now (Thursday 12th January 2023)
New episodes every Monday.
INSTA - www.instagram.com/helpingmusicianspod
31:5613/01/2023
The Helping Musicians Podcast - 009 - TAROT
Spiritual Queen of web3, TAROT is a badass indie-pop artist that has not just seen some success in the web3 / NFT space, but also is a human that values sharing what she's learnt. Whether that's officially as a consultant, or more openly via Twitter and via this show.
On this episode she shares loads of actionable advice, from the best ways to get started in web3, who are the best people to look to for advice / inspiration, and she even shares some precise figures on how much she's made from some of her projects.
TAROT INSTA - https://www.instagram.com/tarotsings/
TAROT TWITTER - https://twitter.com/tarotsings
Episode features:
- Tarot's top three tips for an artist that wants to start in web3.
- Which resources / accounts are best for a beginner to learn more.
- Precise examples of artists closer to the start of their career who have made a significant living / income from web3.
- How Tarot builds community / what experiences she has been able to give her fans.
- Tarot's favourite piece of new music right now.
New episodes every Monday.
INSTA - www.instagram.com/helpingmusicianspod
34:1010/01/2023
The Helping Musicians Podcast - 008 - Danny Howard
Host of BBC Radio 1's Dance Party (Friday's 6 - 8), record label owner (Nothing Else Matters), superstar DJ, and all-round lovely dude. This week's guest is Danny Howard.
Danny shares tons of insight & tips for any producer / DJ / artist looking to get their music in front of more people.
DANNY INSTA - https://www.instagram.com/dannyhowarddj/
Episode features:
- Danny's top three tips for getting your music on the radio.
- How to refine your track so it's 'ready'.
- How to trick the Tik Tok algorithm into pushing your music in front of people that like similar artists.
- Danny's contact info for sending music.
- What platforms Danny uses to discover new music.
- How does Danny set his yearly goals?
- Which file sharing services should you share your music with?
- Danny's favourite tune right now (Friday 6th Jan 2023).
New episodes every Monday.
INSTA - www.instagram.com/helpingmusicianspod
29:4909/01/2023