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The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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Friday Fundamentals: Ep 59: The Key Lesson in Software Sales

Friday Fundamentals: Ep 59: The Key Lesson in Software Sales

On this episode of Friday Fundamentals, we talk about getting your customers comfortable with the idea of why they need to make a change in order to move their business forward.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
04:1817/01/2020
92. How To Become a More Influential Executive w/ Jay McGrath

92. How To Become a More Influential Executive w/ Jay McGrath

This week on the Sales Hacker podcast, we speak with Jay McGrath, the Area Vice President for UiPath. Jay is the Area Vice President for UiPath, where he focuses on leading the account teams covering Banking, Financial Services, and Insurance; the Northeast team; and Canada. Jay has spent 30 years in the financial services industry; holding various roles in sales, direct marketing, online marketing, and cross-selling strategies. He has an MBA in marketing from Temple University and still resides in the Philadelphia area with his family. What You’ll Learn    Why you should offer value first when selling How to influence people that don't report to you Why you need empathy and perspective The importance of how you get your results  The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
49:2514/01/2020
Friday Fundamentals: Ep 58: Why Narrative Precedes Strategy

Friday Fundamentals: Ep 58: Why Narrative Precedes Strategy

Your prospects/customers buy narrative more than they buy products and services. On this episode of Friday Fundamentals, we talk about how narrative needs to drive everything you do.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
04:2110/01/2020
91. The Importance of Creating Narrative w/ Scott Olrich

91. The Importance of Creating Narrative w/ Scott Olrich

This week on the Sales Hacker podcast, we speak with Scott Olrich, the Chief Operating Officer at DocuSign. Scott is the Chief Operating Officer at DocuSign, where he focuses on orchestrating DocuSign's vision strategy, marketing, and enablement efforts around the world. Scott brings over 25 years of leadership experience, and a proven track record for driving innovation, market adoption, and hyper-growth to his role at DocuSign. What You’ll Learn  How & why to create narrative What the agreement cloud is How to get started in category creation Changing the sales game for smaller companies How to know what you’re good at  The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
43:5307/01/2020
Friday Fundamentals: Ep 57: The 3 Most Important Steps For Building A Long-Term Career

Friday Fundamentals: Ep 57: The 3 Most Important Steps For Building A Long-Term Career

This week on Friday Fundamentals, we give you ideas and frameworks for you to develop during your long-term career.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
05:1803/01/2020
90. Letting Go of Perfection w/ Justin Welsh

90. Letting Go of Perfection w/ Justin Welsh

This week on the Sales Hacker podcast, we speak with Justin Welsh, Founder at The Official Justin. Justin is the former SVP of sales at PatientPop and a current advisor to it, as well as a tremendous number of SMB SaaS companies. When he left PatientPop, he helped grow it to over 60 million in recurring revenue. They've raised over $75 million in funding and he's putting out a lot of amazing content on LinkedIn, including a Sunday newsletter, called the Weekly Content Rundown. What You’ll Learn    Lessons Justin learned from a career in startups Top mistakes companies make (hint: it’s hiring) Data isn’t the whole answer -- you need anecdotal feedback, too How to manage downwards and upwards Creating a culture of winning means investing in employees  The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
49:2131/12/2019
Friday Fundamentals: Ep 56: A Holistic Approach To Organizational Alignment

Friday Fundamentals: Ep 56: A Holistic Approach To Organizational Alignment

When thinking about alignment, where's the first place to start? On this episode of Friday Fundamentals, we talk about the #1 thing we should keep in mind when driving organizational alignment.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
04:2727/12/2019
89. Using CDPs to Scale Your Org w/ Pat O’Brien

89. Using CDPs to Scale Your Org w/ Pat O’Brien

This week on the Sales Hacker podcast, we speak with Pat O’Brien, the Chief Revenue Officer of Zylotech. Pat heads up heading up sales, marketing, and business development. He spent many years building and scaling large and small teams and companies. He's been through two successful exits with LinkedIn and Dun and Bradstreet. Pat has also been on the early leadership teams of more than a half dozen successful internet advertising and marketing startups. He holds an MA in publishing and design management from the University of Baltimore Today, we’ll hear about what happens when you take on a senior leadership position at a very early stage company, and how to think about growing and scaling that organization. What You’ll Learn  Your org needs one set of data One place for data to live One team to own the data Oh, and KPIs for Early Stage Growth The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
31:5724/12/2019
Friday Fundamentals: EP 55: Top Prospecting Techniques From A Sales Leader

Friday Fundamentals: EP 55: Top Prospecting Techniques From A Sales Leader

On this episode of Friday Fundamentals, we talk about effective, valuable, and high ROI prospecting.    The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
05:2720/12/2019
88. How to Optimize Sales Motions w/ Pete Kazanjy

88. How to Optimize Sales Motions w/ Pete Kazanjy

This week on the Sales Hacker podcast, we speak with Pete Kazanjy, co-founder of Atrium and author of Founding Sales. As a serial founder, Pete has built up an impressive library of knowledge on scaling businesses and optimizing sales motions. In this episode, he shares how he fell into the sales leader category and his advice for others who want to do the same. If you missed episode 87, check it out here: PODCAST 87: How to Pitch Category Creation to Your CEO or CFO w/ Anthony Kennada What You’ll Learn    How selling as a founder will help you understand your sales motions Why your ability to teach sales reps will help scale your business How sales can be instrumented Subscribe to the Sales Hacker Podcast We’re on iTunes And on Stitcher The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
45:1817/12/2019
Friday Fundamentals: EP 54: Our Top 3 Tips For Building a Billion-Dollar Brand

Friday Fundamentals: EP 54: Our Top 3 Tips For Building a Billion-Dollar Brand

There are three things to keep in mind when you're on the journey to building a billion-dollar brand. On this episode of Friday Fundamentals, we're going to tell you how to implement them.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
04:5513/12/2019
87. The Ultimate Guide to Category Creation w/ Anthony Kennada

87. The Ultimate Guide to Category Creation w/ Anthony Kennada

This week on the Sales Hacker podcast, we speak with Anthony Kennada, CMO at Front. You probably know Anthony by now — his name started popularizing itself after he helped grow Gainsight from $100K to $100MM in ARR. Anthony’s also the author of Category Creation: How to Build a Brand that Customers, Employees, & Investors Will Loveo. On this episode, Anthony taps into how businesses can transform themselves with category creation. What You’ll Learn  How to initiate category creation Anthony’s journey from sales to product to marketing How to leverage lessons from the B2C world  The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
47:0410/12/2019
Friday Fundamentals: EP 53: How One Entrepreneur Decided To Start Her Consulting Business w/ Mary Rogul

Friday Fundamentals: EP 53: How One Entrepreneur Decided To Start Her Consulting Business w/ Mary Rogul

On this episode of Friday Fundamentals, we talk about one entrepreneur's leap from being the head of sales to stepping into their own consulting business.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
06:1106/12/2019
86. Should Every Top Salesperson Pursue Management? w/ Mary Rogul

86. Should Every Top Salesperson Pursue Management? w/ Mary Rogul

This week on the Sales Hacker podcast, we speak with Mary Rogul, a VP Sales Consultant, who’s currently an Enterprise Sales Advisor at Crayon. Fresh out of college, Mary started out in accounting, but it didn’t take long before she began a 20-year sales career that led her through Monster.com, HubSpot, and several others. She’s now a consultant helping VPs of Sales scale and build their sales teams. What You’ll Learn    Who is Mary Rogul Motivations of an individual contributor vs. a manager How great sellers approach their day  The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
35:0703/12/2019
Friday Fundamentals: EP 52 Advice We Wish We Could Give Our Younger Self

Friday Fundamentals: EP 52 Advice We Wish We Could Give Our Younger Self

Don't be afraid to take the first step. On this episode of Friday Fundamentals, we talk about the importance of why you should always "go first" when fostering relationships with mentors.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
04:1829/11/2019
85. Why AI Won’t Be Taking Your Job w/ Dan O’Connell

85. Why AI Won’t Be Taking Your Job w/ Dan O’Connell

This week on the Sales Hacker podcast, we speak with Dan O’Connell, Chief Strategy Officer at Dialpad. Dan’s career started at Google, where he worked directly under Sheryl Sandberg at the start of AdWords. From there, he helped scale a team of 150 at AdRoll, before becoming CEO and President at TalkIQ, which was acquired by Dialpad. Dan holds an MBA from the Haas School of Business at Berkeley. What You’ll Learn  How AI & ML are impacting the future of sales Hiring for values Orienting your sales process around the buyer The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
43:0126/11/2019
Friday Fundamentals: EP 51: How To Incorporate Video Into Your Sales Motion

Friday Fundamentals: EP 51: How To Incorporate Video Into Your Sales Motion

Video is important. But where does it belong? On this episode of Friday Fundamentals, we want to talk about how you would benefit from using video in your sales motion.    The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
06:5622/11/2019
84. BombBomb’s Chief Evangelist Explains Why You Should Use Video w/ Ethan Beute

84. BombBomb’s Chief Evangelist Explains Why You Should Use Video w/ Ethan Beute

This week on the Sales Hacker podcast, we speak with Ethan Beute, Chief Evangelist and VP of Marketing at BombBomb. Ethan was one of the first employees at the self-funded video platform, BombBomb, which is now doing over $20MM in ARR. Ethan is also the host of The Customer Experience Podcast, and the author of Rehumanize Your Business. What You’ll Learn    How to use video in different parts of the customer journey What video will (and won’t) do for sales Authenticity in today’s sales marketplace    The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
42:3819/11/2019
Friday Fundamentals: EP 50: The Key Questions to Ask

Friday Fundamentals: EP 50: The Key Questions to Ask

On this episode of Friday Fundamentals, we want to talk about the 3 key reasons that deals often stall. Every salesperson on every team needs to have these 3 things nailed down.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
09:4215/11/2019
83. How to Operationalize Alignment w/ John Kaplan at Force Management

83. How to Operationalize Alignment w/ John Kaplan at Force Management

This week on the Sales Hacker podcast, we speak with John Kaplan, President, Co-founder, & Managing Partner at Force Management. John has over 20 years of executive experience in sales, leadership, and execution, specializing in corporate sales strategy and performance management. Before co-founding Force, he was SVP of International Sales Operations for PTC, a leading software developer for content, product life cycle management.  The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
48:3712/11/2019
Friday Fundamentals: EP 49: Hiring Your First Salesperson

Friday Fundamentals: EP 49: Hiring Your First Salesperson

On this episode of Friday Fundamentals, we are giving you advice on how to go about hiring your ideal first salesperson, making your initial investments in sales, and ultimately scaling up your team. (you might be surprised by this non-traditional approach to hiring!)The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
06:3708/11/2019
82. Meet the Serial Entrepreneur Who Hasn’t Raised Funding Since 2011 w/ Zvi Guterman of CloudShare

82. Meet the Serial Entrepreneur Who Hasn’t Raised Funding Since 2011 w/ Zvi Guterman of CloudShare

This week on the Sales Hacker podcast, we speak with Zvi Guterman, founder and CEO of CloudShare. Zvi is a serial entrepreneur. In 2011, he had a board-level disagreement with his shareholders … so he bought them out, to radically focus on his customers. He’s now experiencing 50% growth. On this episode, he discusses raising (or not raising) capital, customer centricity, and he also gives a few tips to sales people looking to gain the attention of the C-suite.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
43:1605/11/2019
Friday Fundamentals: EP 48: Being The CEO of Your Own Career

Friday Fundamentals: EP 48: Being The CEO of Your Own Career

On this episode of Friday Fundamentals, we're chatting about the thought process around being the CEO of your own career. Here are some steps on how to take control; ensuring that every step you take is really intentional.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
08:2101/11/2019
81. How Candidate Testing Can Improve Employee Retention w/ Amyra Rand of Criteria Cor

81. How Candidate Testing Can Improve Employee Retention w/ Amyra Rand of Criteria Cor

This week on the Sales Hacker podcast, we speak with Amyra Rand, VP of Sales & Strategic Partnerships at Criteria Corp. Amyra is also a member of the Revenue Collective & the Chapter VP at the American Association of Inside Sales Professionals; she is an MBA from Pepperdine. We discuss how employee testing can improve retention, accelerate onboarding, and ensure qualified candidates reach the top of the applicant pool.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
43:3729/10/2019
Friday Fundamentals: EP 47: The Best Interview Question a Candidate Can Ask

Friday Fundamentals: EP 47: The Best Interview Question a Candidate Can Ask

On this episode of Friday Fundamentals, we're chatting through candid interview questions. What's the best interview question you should ask? It's not the typical (and that's a good thing). The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
05:2625/10/2019
80. Getting More Women Into Sales & Sales Leadership w/ Catie Ivey of Demandbase

80. Getting More Women Into Sales & Sales Leadership w/ Catie Ivey of Demandbase

This week on the Sales Hacker podcast, we speak with Catie Ivey, Regional Vice President of Mid-Market Sales at Demandbase. Catie has experience both in sales and marketing roles at Meltwater News, Salesforce, Marketo, and other big-name logos. She’s also worked internationally, with refugee camps and medical ships.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
44:2922/10/2019
Friday Fundamentals: EP 46: How to Pick Your Next Company

Friday Fundamentals: EP 46: How to Pick Your Next Company

It's a hot labor market. What criteria should you use when choosing a new company to work for? Bryan of Andela weighs in!The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
05:3318/10/2019
79. How to Successfully Navigate Major Transition w/ Bryan Caplin of Andela

79. How to Successfully Navigate Major Transition w/ Bryan Caplin of Andela

This week on the Sales Hacker podcast, we talk to Bryan Caplin, CRO of Andela.  Bryan recently left Axiom as GM and Head of North American Sales and Marketing of Axiom to join Andela as CRO. He talks us through that transition—knowing when was the right time to leave, his criteria for evaluating a new company, and what he did in the first 30, 60, 90 days as a new executive.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
49:0115/10/2019
Friday Fundamentals: EP 45: Big Co vs. Small Co

Friday Fundamentals: EP 45: Big Co vs. Small Co

How do you know whether a big or small company is right for you? In a small company, the feedback mechanism feels quick. It feels rewarding because you have instant change. The challenge? You may not always have processes to fall back on!The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
08:1611/10/2019
78. What this Google Exec Wants You to Know About Success w/ Alison Wagonfeld of Google Cloud

78. What this Google Exec Wants You to Know About Success w/ Alison Wagonfeld of Google Cloud

This week on the Sales Hacker podcast, we talk to Alison Wagonfeld, CMO of Google Cloud.  Alison brings a wealth of marketing, investor, and exec experience to the show. We talk about why career paths are rarely linear (and how to roll with it), what gives you a competitive edge at any stage, and how to see an opportunity for what it is.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
39:5408/10/2019
Friday Fundamentals: EP 44: Top 3 Things Sales Engineers Need to Be Successful

Friday Fundamentals: EP 44: Top 3 Things Sales Engineers Need to Be Successful

What do sales engineers need to be good at? Good question! Be good at demonstration and presentation. Nail that and you're well on your way.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
06:1704/10/2019
77. How This Sales Engineer Became Responsible for Revenue of a Start Up w/ Vikas Bhambri of Kustomer

77. How This Sales Engineer Became Responsible for Revenue of a Start Up w/ Vikas Bhambri of Kustomer

This week on the Sales Hacker podcast, we talk to Vikas Bhambri, SVP of Global Sales and Customer Experience at Kustomer.  Vikas is a well-respected sales leader in NYC and comes from a sales engineering and product background, with more than 20 years experience. We hear what makes a great entry point for sales and sales engineering and why having deep authentic technical product knowledge actually works in sales.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
46:2101/10/2019
Friday Fundamentals: EP 43: Selling at Freemium Company

Friday Fundamentals: EP 43: Selling at Freemium Company

What do reps at a freemium company need to do to be successful? Don't mistake product love for a deal! The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
04:0127/09/2019
76. How Slack is Generating $600MM With a Bottom-Up Approach w/ Kevin Egan at Slack

76. How Slack is Generating $600MM With a Bottom-Up Approach w/ Kevin Egan at Slack

This week on the Sales Hacker podcast, we talk to Kevin Egan, VP of North American Sales at Slack.  Kevin’s sales career has taken him from Oracle, to Dropbox, to Salesforce, and now, to Slack. We hear his best practices on developing a sales team, measuring rep productivity, why companies should lead with their product first, and what the sales team’s responsibility is inside of a product-led go-to-market strategy.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
42:5824/09/2019
Friday Fundamentals: EP 42: 3 Steps to Building The Right Sales Enablement Strategy

Friday Fundamentals: EP 42: 3 Steps to Building The Right Sales Enablement Strategy

On this episode of Friday Fundamentals, we're discussing 3 steps to building the right sales enablement strategy. Top on the list? Define what problem you're trying to solve. The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
04:1920/09/2019
75. How To Scale Operations for a High Growth Sales Enablement Company w/ Jason Holmes, COO, Showpad

75. How To Scale Operations for a High Growth Sales Enablement Company w/ Jason Holmes, COO, Showpad

This week on the Sales Hacker podcast, we speak with Jason Holmes, President and COO of Showpad. Jason specializes in executive sales leadership with CRM, SaaS, and other tech companies. He’s been an executive and/or VP for a variety of household names, such as Marketo, Adobe, and Oracle. He also served on the board of directors for SIM Partners. He's here to chat about one big topic: cash generation. The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
44:2517/09/2019
Friday Fundamentals: EP 41: Two Highly Personalized Ways to Get a Meeting

Friday Fundamentals: EP 41: Two Highly Personalized Ways to Get a Meeting

How can you score a meeting with anyone? Bypass the gatekeeper! Listen in to today's episode to learn two personalized ways to get a meeting with anyone (and it's easier than you think). The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
07:1313/09/2019
74. From VP Sales back to Individual Contributor: Learnings and Experiences w/ Ryan Lallier

74. From VP Sales back to Individual Contributor: Learnings and Experiences w/ Ryan Lallier

This week on the Sales Hacker podcast, we speak with Ryan Lallier, Director of Inside Sales at InsightSquared.  Ryan has a diverse background in Sales, with positions ranging from individual contributor to head of sales roles at companies like Dataminr, Gartner, and YayPay. Ryan is also a member of the Revenue Collective, and founder of SalesGevity, and advisory and consultancy for start-ups.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
49:0210/09/2019
Friday Fundamentals: EP 40: Key Questions to Consider to Becoming a VC

Friday Fundamentals: EP 40: Key Questions to Consider to Becoming a VC

We have two simple questions for you:  1) Do you want to spend time figuring out if you like VC? 2) How do you get certainty?  We're breaking down what questions you should ask before becoming a VC! The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
04:4106/09/2019
73. What Venture Capital Investors Want w/ Semil Shah

73. What Venture Capital Investors Want w/ Semil Shah

This week on the Sales Hacker podcast, we speak with Semil Shah, General Partner at Haystack and Venture Partner at Lightspeed.  Semil has made a name for himself as an “observational leader”; someone who shares what he sees on the ground and passes it on for people to respond to, benefit or learn from. He’s also one of the most well known and well respected writers on venture capital and early stage investing.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
45:5603/09/2019
Friday Fundamentals: EP 39: Why You Should Avoid Job Hopping

Friday Fundamentals: EP 39: Why You Should Avoid Job Hopping

Are you a job hopper? We're chatting through why it may not work in your favor to job hop! The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
08:0230/08/2019
72. How To Break Down Sales Stereotypes and Hire Better SDRs w/ Rahim Fazal

72. How To Break Down Sales Stereotypes and Hire Better SDRs w/ Rahim Fazal

This week on the Sales Hacker podcast, we speak with Rahim Fazal, Co-Founder and CEO of the SV Academy.  The SV Academy is training up an army of non-traditional SDRs who are finding more success than the stereotypical lacrosse players of the 90’s. We hear how the SV Academy finds, trains, and releases SDR’s into the wild and the crazy, unconventional success they are finding on the way.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
32:1327/08/2019
Friday Fundamentals: EP 38: The Importance of Transparent Leadership

Friday Fundamentals: EP 38: The Importance of Transparent Leadership

How transparent is your leadership team? We're talking about WHY it's important to be a transparent leadership team. The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
08:5423/08/2019
71. Why Account Based Marketing Doesn't Work w/ Latane Conant

71. Why Account Based Marketing Doesn't Work w/ Latane Conant

This week on the Sales Hacker podcast, we speak with Latane Conant, CMO of 6sense. 6sense is the leader in intent data. So if you’re ever wondering if a prospect is researching you before you’ve begun researching them, 6sense can tell you. Latane is here to talk about market leads… and you won’t want to miss her insights!The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
32:3520/08/2019
Friday Fundamentals: EP 37: How to Set Up Your Remote Sales Team for Success

Friday Fundamentals: EP 37: How to Set Up Your Remote Sales Team for Success

In a world where sales teams are remote, how can you set your team up for success? Tune in today as we chat through actionable strategies to get YOUR team functioning as one in a remote setting.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
20:4216/08/2019
70. The Executive’s Guide to Building Companies w/ Jonathan Sherry

70. The Executive’s Guide to Building Companies w/ Jonathan Sherry

This week on the Sales Hacker podcast, we speak with Jonathan Sherry, Co-Founder and COO at CB Insights.  John has some incredible first-hand experience on how to scale a business, build culture intentionally, and retain the allegiance, alliance, and credibility of the people who work for you.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
35:1113/08/2019
Friday Fundamentals: EP 36: How to Manage Upwards to Get to the C-Suite

Friday Fundamentals: EP 36: How to Manage Upwards to Get to the C-Suite

On today's episode, we're chatting about how to manage upwards. Recognize perception as reality. That's number one. Number 2? Reflect on your successes and failures. Megan Bowen weighs in!The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
05:2309/08/2019
69. Structuring Your Organization Around Your Customer w/ Megan Bowen

69. Structuring Your Organization Around Your Customer w/ Megan Bowen

This week on the Sales Hacker podcast, we speak with Megan Bowen, SVP of Business Operations at Managed By Q.  Megan spent over a decade building and managing customer and revenue generation teams for leading technology companies, so when it comes to understanding how companies can structure their organization around the customer, she’s leading the pack.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
45:1306/08/2019
Friday Fundamentals: EP 35: The 3 Keys to Driving A Great Enterprise Sale

Friday Fundamentals: EP 35: The 3 Keys to Driving A Great Enterprise Sale

We're chatting about the top 3 ways to drive enterprise sales. Pioneer your enterprise. Put your customers concerns FIRST. Sales will follow.  The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
05:2302/08/2019
68. How to Go to Market with an Enterprise Solution w/ Ed Calnan

68. How to Go to Market with an Enterprise Solution w/ Ed Calnan

This week on the Sales Hacker podcast, we speak with Ed Calnan, co-Founder and CEO of Seismic. Ed has taken the business from $0 to $100 million. Today he’s discussing how to go to market with an enterprise solution. With a background in sales leadership that extends beyond 20 years, he knows a thing or two about growing a company.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
45:5430/07/2019