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The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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191: Grow Your Startup Organically Outside of a Major Market

191: Grow Your Startup Organically Outside of a Major Market

In this episode of the Sales Hacker Podcast, we have Brian Trautschold, Cofounder and COO at Ambition, a 10-year-old sales gamification startup based in Tennessee, not the Bay Area or Atlanta. Join us for an inspiring conversation about perseverance and organic growth outside of a major market.What You’ll Learn Perseverance is the key to gaining tractionBenefits to growing your company in ChattanoogaBaking an ecosystem of encouragement into your companyWhy gamification is such a powerful concept in sales Show Agenda and Timestamps About Brian Trautschold & Ambition[2:15]The power of gamification [7:00]Advantages to growth outside a major market [15:30]Using available tools to strengthen culture [22:31]Paying it forward [28:25]Sam’s Corner [31:05]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
34:3414/12/2021
Friday Fundamentals: 154 David Hershenson

Friday Fundamentals: 154 David Hershenson

Friday Fundamentals: 154 David HershensonThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
06:5610/12/2021
190: How to Control Your Internal Brand

190: How to Control Your Internal Brand

In this episode of the Sales Hacker Podcast, we have David “Hersh” Hershenson, Chief of Staff at tray.io, a 20-year veteran of the high-growth world and one of the first 200 employees at Salesforce. Join us for a candid conversation about leveraging feedback to understand your internal brand.What You’ll LearnWhat your internal brand isSeeking feedback from your coworkersWhy it’s important to understand what people say about youHow a mentor and a professional network can set you apartShow Agenda and TimestampsAbout David Hershenson & tray.io[2:28]Hersh’s background/Salesforce years [7:12]Tips for setting goals of the right size [12:00]How to manage your career in the high-growth world [16:24]Building your internal brand [20:19]Paying it forward [27:41]Sam’s Corner [31:01]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
36:0507/12/2021
Friday Fundamentals 153: Kevin Yip

Friday Fundamentals 153: Kevin Yip

Friday Fundamentals 153: Kevin YipThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
06:0803/12/2021
189: Meaningful Recognition: How to Show Your Employees That You Care

189: Meaningful Recognition: How to Show Your Employees That You Care

In this episode of the Sales Hacker Podcast, we have Kevin Yip, COO & Co-Founder at Blueboard, an employee recognition company he founded after working 100-hour weeks without appreciation. Join us for a frank conversation about recognizing your employees’ achievements and rewarding them with experiences that matter.What You’ll Learn The rich reward of giving your employees personal experiencesBuilding a company out of joyLearning what you’re good at as an entrepreneurScaling to offer a community Show Agenda and Timestamps About Kevin Yip & Blueboard [2:20]How burnout led to Kevin’s entrepreneurship [5:00]The surprising things about running a startup [12:25]How to scale sales & marketing [15:15]A philosophy for finding and keeping talent [19:00]Paying it forward [23:00]Sam’s Corner [26:20]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
30:0730/11/2021
Friday Fundamentals 152: Marley Majcher

Friday Fundamentals 152: Marley Majcher

Friday Fundamentals 152: Marley MajcherThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
07:1726/11/2021
188. Ask Yourself This: “But Am I Making Any Money?”

188. Ask Yourself This: “But Am I Making Any Money?”

In this episode of the Sales Hacker Podcast, we have Marley Majcher, Boss at The Party Goddess! Inc. and author of But Are You Making Any Money?, a book she wrote to answer her dad’s persistent question and solve her own money problems. Join us for a funny and insightful conversation about entrepreneurship, productivity, making money, and managing time.What You’ll LearnWhy SMB owners need to track their timeUnderstanding your personal productivity cyclesBringing enthusiasm and good humor to your workAlpacas are not the same as Faroe sheepShow Agenda and TimestampsAbout Marley Majcher & The Party Goddess [1:55]The origin story for Marley’s book [7:52]The mindset you need to develop about money & time [12:58]Event planning in the time of COVID-19 [19:20]An amazing story about an A-list celebrity and “strategic leakage” [23:08]Sam’s Corner [26:25]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
30:5222/11/2021
Friday Fundamentals 151: Veronika Reiderle

Friday Fundamentals 151: Veronika Reiderle

Friday Fundamentals 151: Veronika ReiderleThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
06:4819/11/2021
187: Category Creation & What Sets You Apart From Competitors

187: Category Creation & What Sets You Apart From Competitors

In this episode of the Sales Hacker Podcast, we have Veronika Riederle, Co-Founder & CEO at Demodesk, a customer meeting platform company she launched in 2018 that’s bringing in seven figures with a global hybrid remote team. Join us for a stunning conversation about why now is the perfect time to found a company and create a new category.What You’ll LearnWhat’s surprising about starting a company todayThe virtual meeting space has barely begun to evolveArticulating your product in a way that creates a categoryHow to differentiate in a crowded environmentShow Agenda and TimestampsAbout Veronika Riederle & Demodesk [2:20]What’s surprising about founding a company today [8:25]Why we should disrupt human communication [13:08]Differentiating your company in a competitive environment [15:30]Making gender in leadership a less controversial topic [22:45]Paying it forward [24:50]Sam’s Corner [27:30]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
31:1916/11/2021
Friday Fundamentals 150: Gianna Scorsone

Friday Fundamentals 150: Gianna Scorsone

Friday Fundamentals 150: Gianna ScorsoneThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
08:2912/11/2021
Return to Work: Offering the Maximum Flexible Option

Return to Work: Offering the Maximum Flexible Option

In this episode of the Sales Hacker Podcast, we have Gianna Scorsone, GM/Head of North America at Aircall, where she lives out her dream to scale the channel program and to empower diverse employees and leaders. Join us for a rich conversation about answering to your employees and hearing their need for flexible return-to-work options.What You’ll LearnServant leadership means listening to your peopleCulture changes with every person who joins the teamHow to provide compete return-to-work flexibilityRevising policies to support mental healthShow Agenda and TimestampsAbout Gianna Scorsone & Aircall [2:00]Gianna’s origin story in sales [4:50]How Aircall tackles the return to work [11:15]Supporting mental health with flexible policies [16:40]Building a culture that drives business outcomes [20:30]Paying it forward [24:20]Sam’s Corner [27:30]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
31:3109/11/2021
Friday Fundamentals 149: Appy Choudhary

Friday Fundamentals 149: Appy Choudhary

Friday Fundamentals 149: Appy ChoudharyThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
06:1005/11/2021
185: The Key Is Personalization at Scale

185: The Key Is Personalization at Scale

In this episode of the Sales Hacker Podcast, we have Appy Choudhary, Head of Sales Development at Blend, where he has built and leads AE and SDR teams as a sales leader with nearly 15 years of experience. Join us for an authentic conversation about applying sales leadership to building SDR teams — and the role of personalization in generating opportunities.What You’ll LearnPersonalization makes a difference in prospect responseVideo mail and messaging is a huge personalization aidThe SDR role is all about learning and being coachableHiring people early to tech sales is ultra rewardingShow Agenda and TimestampsAbout Appy Choudhary & Blend [1:50]A sales leader’s hiring process [6:02]Using personalization and creativity to drive responses [9:05]The unexpected in sales leadership [13:30]Advice about generating opportunities [19:30]Paying it forward [20:53]Sam’s Corner [22:17]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
26:3502/11/2021
Friday Fundamentals 148: Kerry Hudson

Friday Fundamentals 148: Kerry Hudson

Friday Fundamentals 148: Kerry HudsonThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
04:2329/10/2021
184: Mastering the 2 Ps: People & Process

184: Mastering the 2 Ps: People & Process

In this episode of the Sales Hacker Podcast, we have Kerry Hudson, VP of Commercial Sales at Conga, a sales leader in the high tech space across multiple verticals. Join us for a timely conversation about producing high performing sales organizations with a focus on people, process, and customers.What You’ll LearnDiscovering your passion, not following itA systemic approach to finding diverse candidatesTaking a bet on talent, enthusiasm, and potentialHow the sales process has changed in the last 18+ monthsShow Agenda and TimestampsAbout Kerry Hudson & Conga [1:45]Kerry’s career journey into leadership [4:25]Misconceptions about sales leadership [7:06]All about diversity hiring [10:59]Why you should track the 2 Ps [13:15]Changes in today’s sales process [16:48]Paying it forward [20:29]Sam’s Corner [23:08]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
28:2226/10/2021
Friday Fundamentals 147: Tom Glason

Friday Fundamentals 147: Tom Glason

Friday Fundamentals 147: Tom GlasonThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
08:0022/10/2021
183: Dear Sales Team, Set Your Own Quotas

183: Dear Sales Team, Set Your Own Quotas

In this episode of the Sales Hacker Podcast, we have Tom Glason , Cofounder & CEO at Scalewise , a platform that provides scale ups with flexible access to world-class revenue expertise. Join us for an insightful conversation on lessons from over 20 years in B2B sales tech and how to support teams and leaders in achieving their professional potential.What You’ll Learn - How to take control of your career by doing due diligence- Telling your sales team to set their own targets- The role of autonomy, mastery, and purpose in motivating people- The biggest mistakes early stage venture-backed companies makeShow Agenda and Timestamps- About Tom Glason & Scalewise [4:15]- Mistakes of early stage companies [7:50]- A deep dive into Tom’s career of leadership [10:06]- Why you should do due diligence before joining [20:28]- Should reps set their own targets? Yes [25:51]- Paying it forward [31:05]- Sam’s Corner [33:27]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
36:4019/10/2021
Friday Fundamentals 146: Michelle Pietsch

Friday Fundamentals 146: Michelle Pietsch

Friday Fundamentals 146: Michelle PietschThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
04:1615/10/2021
182: Build a Sales Team from the Ground Up w/ Michelle Pietsch

182: Build a Sales Team from the Ground Up w/ Michelle Pietsch

In this episode of the Sales Hacker Podcast, we have Michelle Pietsch , VP of Revenue at Dooly , which streamlines sales workflow and saves reps 5+ hours per week. Join us for a standout conversation on building sales teams from the ground up at high-growth startups.What You’ll Learn - How to handle massive growth expectations- The importance of investing in infrastructure in the team- Hiring SDRs to create demand- Why the discovery process is always an improvement areaShow Agenda and Timestamps- About Michelle Pietsch & Dooly [2:10]- Building sales teams from the ground up [8:08]- Being in the early growth stage with sales [11:15]- Effectively coaching reps for improved performance [16:40]-Improving the discovery process [18:57]- Paying it forward [25:10]- Sam’s Corner [27:01]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
31:4412/10/2021
Friday Fundamentals 145: Keegan Riley

Friday Fundamentals 145: Keegan Riley

Friday Fundamentals 145: Keegan RileyThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
12:1008/10/2021
181: Facing Adversity w/ a Growth Mindset

181: Facing Adversity w/ a Growth Mindset

In this episode of the Sales Hacker Podcast, we have Keegan Riley , CRO at Sysdig,a cybersecurity startup, and philanthropist on the St. Jude Chicago Advisory Council. Join us for a raw and personal conversation on leadership, adversity, grit, and a growth mindset.Bonus: In this episode, we hear music from Baba Brinkman, Founder at Event Rap .What You’ll Learn How Keegan fell into B2B tech salesCreating a context for people to succeedFacing adversity with a growth mindsetFinding joy in life with passion and perseveranceShow Agenda and TimestampsAbout Baba Brinkman & Event Rap [3:39]About Keegan Riley & Sysdig [7:02]Leadership learnings from massive company growth [18:09]Job training beyond college: a growth mindset [22:33]Facing adversity with courage and joy [24:39]Music by Baba Brinkman [33:12]Sam’s Corner [38:47]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
43:2805/10/2021
Friday Fundamentals 144: Hakim Myers

Friday Fundamentals 144: Hakim Myers

Friday Fundamentals 144: Hakim MyersThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
04:3001/10/2021
180: Talent Retention w/ Whole-Person Benefits Package

180: Talent Retention w/ Whole-Person Benefits Package

In this episode of the Sales Hacker Podcast, we have Hakim Myers, Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. Join us for a revealing conversation on sales and talent from the perspective of a recruiter in an executive search firm.What You’ll Learn - How to convince people to work for your company- Why attrition and retention matter so much right now- The talent search in the startup environment- Powerful benefits that employers need to offerShow Agenda and Timestamps- About Hakim Myers & Nextdoor [2:00]- Key lessons from a business recruiter [8:30]- The hardest job market in a decade [10:20]- The startup environment & powerful employee benefits [12:25]- People analytics: What employees want [15:45]- The biggest talent challenge for companies [20:08]- Sam’s Corner [21:36]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
25:0528/09/2021
Friday Fundamentals 143: Paula Shannon

Friday Fundamentals 143: Paula Shannon

Friday Fundamentals 143: Paula ShannonThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
04:0924/09/2021
179: Cultural Insight on Operating a Regional Office w/ Paula Shannon

179: Cultural Insight on Operating a Regional Office w/ Paula Shannon

In this episode of the Sales Hacker Podcast, we have Paula Shannon , Chief Evangelist at Lilt , a machine learning company focused on language translation. Join us for an engaging conversation about language, sales, career success, and embracing cultural differences in leadership.What You’ll Learn - How to open a regional office- When to use functional heads in lines of reporting- The importance of understanding company finances- What has changed in sales over the last two decadesShow Agenda and TimestampsAbout Paula Shannon & Lilt [3:02]The mandate of a chief evangelist [8:10]Adapting sales processes internationally [12:02]2 recent changes in consumers and sales [19:14]Advice to today’s young workers [23:47]Paying it forward: Shout-outs [30:03]Sam’s Corner [34:11]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
37:1121/09/2021
Friday Fundamentals 142: Amy Frampton

Friday Fundamentals 142: Amy Frampton

Friday Fundamentals 142: Amy FramptonThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
05:4717/09/2021
178. Why SDRs Should Report to Marketing w/ Amy Frampton

178. Why SDRs Should Report to Marketing w/ Amy Frampton

In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15- year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding.What You’ll Learn - Why trust is integral to chiefs of staff- Who sales development should report to (spoiler: it’s marketing)- The importance of employer brand- Being intentional about employee satisfactionShow Agenda and TimestampsAbout Amy Frampton & Bamboo HR [3:13]Quick aside: What a chief of staff does [9:46]Changes in marketing in the last 15 years [13:08]Who should sales development report to? [15:20]Employer branding & employee satisfaction [20:51]Paying it forward: Shout-outs [26:48]Sam’s Corner [29:00]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
32:0014/09/2021
Friday Fundamentals 141: Moeed Amin

Friday Fundamentals 141: Moeed Amin

In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make.What You’ll Learn 1) Why sales is about trustworthiness2) Why Moeed says cold calls are horsesh*t3) Integrating your personal and work life to increase transparency4) Common ways that sellers fail to build trustShow Agenda and Timestamps1) About Moeed Amin & Proverbial Door [2:40]2) What neuroscience teaches about buyer decisions [11:17]3) Ways to establish trust with customers [14:39]4) Why you should audit your personal life for trustworthiness [21:45]5) Common mistakes sellers make that break trust [25:00]6) Sam’s Corner [31:55]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
08:1510/09/2021
177. Trust-Building Strategies Every Seller Should Own w/ Moeed Amin

177. Trust-Building Strategies Every Seller Should Own w/ Moeed Amin

In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make.What You’ll Learn - Why sales is about trustworthiness- Why Moeed says cold calls are horsesh*t- Integrating your personal and work life to increase transparency- Common ways that sellers fail to build trustShow Agenda and Timestamps- About Moeed Amin & Proverbial Door [2:40]- What neuroscience teaches about buyer decisions [11:17]- Ways to establish trust with customers [14:39]- Why you should audit your personal life for trustworthiness [21:45]- Common mistakes sellers make that break trust [25:00]- Sam’s Corner [31:55]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
35:1807/09/2021
Friday Fundamentals 140: Ajit Ghumar

Friday Fundamentals 140: Ajit Ghumar

Fundamental Fridays 140: Ajit GhumarThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
05:3903/09/2021
176. How to Rock Product Marketing w/ Ajit Ghuman

176. How to Rock Product Marketing w/ Ajit Ghuman

In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good.What You’ll Learn - The role of product marketing, perfectly summarized- Why pricing is too often an afterthought- How to make pricing decisions upstream- The importance of truth tellingShow Agenda and Timestamps- About Ajit Ghuman & Narvar [3:40]- The role of product marketing [5:30]- A pricing philosophy that works [8:55]- The relationship between price & customer satisfaction [14:15]- Why truth trumps feeling good [22:28]- Paying it forward: shout-outs [27:16]- Sam’s Corner [29:40]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
32:0631/08/2021
Friday Fundamentals 139: Jean Ayoub

Friday Fundamentals 139: Jean Ayoub

Friday Fundamentals 139: Jean AyoubThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
05:2127/08/2021
175. Protecting Migrant Children: International Social Service w/ Jean Ayoub

175. Protecting Migrant Children: International Social Service w/ Jean Ayoub

In this episode of the Sales Hacker Podcast, we have Jean Ayoub, Secretary General and CEO at International Social Service (ISS), a nonprofit organization that specializes in complex cross-border case management to protect migrant children. Join us for a convicting conversation about some of the challenges facing workers who reunite children with families and how sales plays into their success.What You’ll Learn What ISS is and the work it doesChallenges that advocates for migrant children faceHow Jean came to work with nonprofitsFundraising, financing, sales skills, and advocacy awarenessShow Agenda and TimestampsAbout Jean Ayoub & ISS [4:50]Challenges facing advocates for migrant children [10:14]Jean’s love for nonprofits [13:28]Migratory patterns and causes for separation [15:48]How sales is present in nonprofits [19:45]Sam’s Corner [26:03] The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
31:4524/08/2021
Friday Fundamentals 138: Tom Stern

Friday Fundamentals 138: Tom Stern

Friday Fundamentals 138: Tom SternThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
09:3920/08/2021
174. Mastering Sales Expression: Use Your Voice to Create Connection w/ Tom Stern

174. Mastering Sales Expression: Use Your Voice to Create Connection w/ Tom Stern

In this episode of the Sales Hacker Podcast, we have Tom Stern, President at Stern Executive Search and author of Fear Less, Sell More. Join us for a fantastic (and humorous) conversation about sales expression, the deliberate use of the voice as an instrument to create human connection.What You’ll Learn Voice, tone, and language manipulation techniquesHow sales expression relates to human empowermentInvestigating the story you tell about yourselfThe role of fear in salesShow Agenda and TimestampsAbout Tom Stern & Stern Executive Search [4:16]What sales expression means [11:38]Using mirroring to close a deal [19:51]Listening, absorbing, synthesizing [26:50]Paying it forward: shout-outs [31:09]Sam’s Corner [36:03]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
40:0517/08/2021
Friday Fundamentals 137: Keith Daw

Friday Fundamentals 137: Keith Daw

Friday Fundamentals 137: Keith Daw The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
06:5513/08/2021
173. Training Leaders Who Create Other Leaders w/ Keith Daw

173. Training Leaders Who Create Other Leaders w/ Keith Daw

In this episode of the Sales Hacker Podcast, we have Keith Daw, VP of GSD and Trainer at McDonell Consulting Group, where he ‘Gets Stuff Done’ and teaches the Sandler Training methodology. Join us for a great conversation about how training has changed in the current landscape, overlooked but essential qualities of leaders, and how to apply the four S’s in training.What You’ll Learn Know why you’re training your team before you startKeep the four S’s in mind when setting goalsCreate a personal, customized learning pathLook for leaders with vulnerability and professional humilityShow Agenda and TimestampsKeith Daw & McDonell Consulting [3:21]Training during the last 15+ months [10:43]Dos and don’ts on training the 4 S’s [14:04]Key ingredients for great leaders [20:17]Paying it forward: shout-outs [25:14]Sam’s Corner [28:12] The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
30:1710/08/2021
Friday Fundamentals 136: Ryan Staley

Friday Fundamentals 136: Ryan Staley

Friday Fundamentals 136: Ryan Staley The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
35:5206/08/2021
172. How to Build Out Your Up Market Strategy w/ Ryan Staley

172. How to Build Out Your Up Market Strategy w/ Ryan Staley

In this episode of the Sales Hacker Podcast, we have repeat guest Ryan Staley, CEO at Whale Boss and fellow podcast host at Sales and Marketing Built Freedom. Join us for a great conversation about why you don’t have to boil the ocean when moving upmarket and the best ways to position your company for enterprise sales success.What You’ll Learn Framing the economic impact of moving upmarketWhy companies should verticalizeBuilding an enterprise sales motion graduallyStrategies for raising money… or notShow Agenda and TimestampsRyan Staley & Whale Scale [3:15]Your biggest enterprise sales mistake [7:23]Implementing a winning deals-tracking system [14:30]Why your org doesn’t need funding [18:26]Paying it forward: shout-outs [28:55]Sam’s Corner [32:46] The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
35:4503/08/2021
Friday Fundamentals 135: Anjulika Saini

Friday Fundamentals 135: Anjulika Saini

Friday Fundamentals 135: Anjulika SainiThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
03:2830/07/2021
Revenue Innovators: The Future of Leadership in RevOps

Revenue Innovators: The Future of Leadership in RevOps

This episode is from our sister podcast, Revenue Innovators. For more episodes like this, subscribe to Revenue Innovators in your favorite podcast player. Revenue Operations is the business version of Switzerland. In providing a neutral ground for marketing, sales, and customer success, RevOps must also analyze contexts to convey insights quicker. To win at this will take great RevOps leadership.In this episode, we interview Seth Marrs, Research Director at Forrester, about the role of analysis in building RevOps into a role that amplifies the voice of the buyer.In this episode we discuss:Why RevOps is blowing integration out of the waterHow to invest in data that actually drives insightsThe ideal attributes of RevOps leadersPeacemaking among departments (aka alignment)The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
34:3228/07/2021
171. How to Hire Salespeople with the Future in Mind w/ Anjulika Saini

171. How to Hire Salespeople with the Future in Mind w/ Anjulika Saini

In this episode of the Sales Hacker Podcast, we have Anjulika Saini, a sales leader helping drive new business for LinkedIn Sales Navigator. Join us for a great conversation about Anjulika’s career, how she discovered that she wanted to get into sales, the qualities that make successful salespeople, and hiring with the future in mind.What You’ll Learn The importance of curiosity in salesSelling is relationship-basedFinding a job that gives you energyHiring with the future in mindEveryone has something to teach youShow Agenda and TimestampsAnjulika Saini & LinkedIn Sales Navigator [2:26]Moving from individual contributor into leadership [10:18]Strategies for today’s sales teams [13:13]Principles of team leadership [14:58]Talent development & hiring on potential [17:11]Sam’s Corner [23:42] The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
28:1428/07/2021
Friday Fundamentals 134: Zach Rego

Friday Fundamentals 134: Zach Rego

Friday Fundamentals 134: Zach RegoThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
04:4123/07/2021
170. Building a Company from the Ground Up w/ Zach Rego

170. Building a Company from the Ground Up w/ Zach Rego

This week on the Sales Hacker podcast, we speak with Zach Rego, VP of Sales & Marketing at Unstack.Building a company from the ground up comes with its set of challenges: calling hundreds of leads, setting up the website, and learning skills as you go. With the right vision, and keeping an eye out for professional opportunities in your current job, you can position yourself for success.Show Agenda and TimestampsShow Introduction [00:10]Unstack Explained & Insight into an Early Stage Company [2:33]Zach’s Professional Background [8:21]The Sales Development Representative Role [15:56]Running a Marketing Function & Advice for Building a Company [18:09]Zach’s Biggest Influencers [20:53]Sam’s Corner [23:14]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
26:5520/07/2021
Friday Fundamentals 133: George Donovan

Friday Fundamentals 133: George Donovan

Friday Fundamentals: George DonovanThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
06:1016/07/2021
Revenue Innovators: Insight Selling: Help Your Buyers Make the Right Decision

Revenue Innovators: Insight Selling: Help Your Buyers Make the Right Decision

NOTE: This is a special episode from our sister podcast, Revenue Innovators. For more, you can subscribe to the show here or wherever you listen to podcasts.---When everyone talks about customer centricity making it easy to buy, what we've learned over the past year is some of that translates to making it easier to sell.That’s verbatim from Hang Black, VP of Global Revenue Enablement at Juniper Networks. We had the privilege of learning from her about how the intersection between operations and enablement affects both buyers and sellers.In this episode, we also discussed:44% of Millenials don’t want to interact with sellers at allSocial selling and customer-centricityWhy ambiverts make great sales professionalsWhat’s most desirable in automation toolsHow the remote environment promotes diversity and inclusionThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
37:1514/07/2021
169. Becoming a Self Advocate w/ Mike Feldman

169. Becoming a Self Advocate w/ Mike Feldman

This week on the Sales Hacker podcast, we speak with Mike Feldman, President of the Americas Operations and Global Document Services for Xerox Corporation.Effectively communicating your professional successes can feel self-indulgent at times but can help your superiors recognize your personal growth & build standards for the rest of the company. Thinking of helping the collective can stave off the feeling of over-confidence and position yourself for promotion.Subscribe to the Sales Hacker PodcastWe’re on iTunesAnd on StitcherShow Agenda and TimestampsShow Introduction [00:09]Mike’s Baseball Card [4:11]Advice to the Younger Workforce [11:29]How to Advocate for Yourself [17:01]The Importance of Skills, Grit, & Will [20:00]Can you Train the Desire to be Great? [23:23]Mike’s Biggest Influencers [25:06]Sam’s Corner [27:44]The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
31:1313/07/2021
Friday Fundamentals 132: Mike Feldman

Friday Fundamentals 132: Mike Feldman

Friday Fundamentals 132: Mike FeldmanThe GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
06:1609/07/2021
168. How to Take Risks and Fail Fast w/ George Donovan

168. How to Take Risks and Fail Fast w/ George Donovan

In this episode, Sam talks with George Donovan, CRO at Allego.The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
30:2606/07/2021
167. Announcing: Revenue Innovators Podcast

167. Announcing: Revenue Innovators Podcast

In this episode, Sam Jacobs talks with Mary Shea and Harish M about the newest podcast by Outreach, Revenue Innovators.You'll also get a first look at one of the first episodes of Revenue Innovators with Scott Sutton.If you leave a 5-star review and rating for Revenue Innovators, please send a screenshot to [email protected] and we’ll send you a $5 Starbucks gift card. The GTM Podcast Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of VC firm GTMfund. Visit gtmnow.com to see more content and subscribe.
55:3230/06/2021