Today I am sharing the 3 things I did right and wrong as a wedding photographer. After 7 years of being a full-time wedding photographer and shooting 130 weddings, I am retiring from weddings to free up more time to do the things I love – which soon will look like rocking a baby, spending weekends at home, and of course, creating content just like this to teach you! I will always be a photographer though and I still plan to shoot. It’s just going to look a little bit different than it has… As I reflect on a career that was filled with incredible couples and days spent documenting love and happiness, I realize that I have learned so much on this journey and today I get to share my biggest wins and the places where I really dropped the ball in the hopes that you can learn from my experiences. Before we dive on it, if you’re a photographer or interesting in becoming one, I am I hosting a free master class between the dates of September 11th and September 13th. There are 5 different time slots you can sign up for, so head over to http://photowebinar.com/to save your seat for this free training as I’m going to be sharing the 3 biggest marketing hacks that helped me fill my calendar for all of those years! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/rightandwrong 

The mission of Goal Digger has always been to bring you THE best experts in the field, but what if I jampacked 6 experts into one episode?! Over the last year I’ve got to spend time with these 6 women who are some of the most successful photographers out there. They’ve been in my mastermind and I’ve gotten to learn a lot from them in that time. Each has agreed to give you a mini tutorial on the one secret that could absolutely transform your business (regardless if you are a photographer or not) from how to attract high-end clients all the way to how to write a blog post in 10 minutes – yes really! For maximum benefit, head over to today’s show notes at http://jennakutcherblog.com/photographer101 in order to meet each of these women and to find links and learn more about how they build their own mega-successful photography businesses. This episode could completely change the way you are running your business, for the better! Before we dive on it, I want to let you know that if you want to learn more from me, just like they have, we have 5 trainings coming up between September 11th and September 13th on 3 simple marketing hacks to fill up your photography calendar. Head over to http://photowebinar.com/to save your seat for this free training! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/photographer101 

Have you ever taken part in an online challenge? Whether it’s a work out challenge, an Instagram challenge, a clean eating, yoga, money or a clean house challenge - there is SOMETHING about challenges that I want to teach about today - because maybe your next big project could be hosting your very own challenge. There’s something about the momentum of doing things as a group, seeing results quickly and the comradery that makes free challenges successful and I want to help you harness the power of a challenge and use it to grow your reach and your profits. Three years ago, I hosted my first challenge ever. I remember thinking that a challenge could be a good way to teach free content and get people on board with my strategies while also building a community that would allow me to intimately connect with the people I was trying to reach. My first challenge was a 7 day Instagram challenge where I sent challengers a prompt each day today I want to dissect what worked, what didn’t work, what to do if you want to host a challenge, and the biggest benefits that challenges can bring to your business! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/freechallenge

There’s a first time for everything and today we are asking our guest YOUR questions! Goal Diggers, welcome to “Ask A Blogger ANYTHING!” I wanted this episode to be with an expert in the field and I couldn’t have found anyone better thaaaan….. Kathleen Barnes! This woman is the life and style blogger behind CarrieBradshawLied.com. After quickly realizing life as a twenty-something wasn’t as effortlessly fabulous and sprinkled with sparkle as Carrie Bradshaw led her to believe, the website was born in 2010. The blog flourished and Carrie Bradshaw Lied has been featured on The Today Show, Oprah.com, People StyleWatch, RealSimple.com, SouthernLiving.com, WhoWhatWear.com, New York Magazine's The Cut and more. Safe to say we have an EXPERT and today Kathleen is going to teach you EVERYTHING you need to know about blogging.If you’re wondering how the heck to even start, drive traffic to your content, GET SPONSORSHIPS, or how to *actually* make this career a sustainable source of income, you’re in the right place…. Without further delay, ASK A BLOGGER ANYTHING! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/kathleen 

Goal Diggers, we all know social media is one of THE best ways to get word out there about your business… but sometimes it can get tricky. Today, I wanted to focus on one specific facet of social media that rarely gets taught but can make a GIANT impact on how you’re engaging with your audience: How to ROCK your instagram stories! If you are not utilizing IG stories yet, it’s FINALLY time to get on board. And if you are… it’s time to make sure you are using it to its full potential because it is one of the most unique, impactful ways to move your business forward, engage with your fans in an authentic way, and expand your connection with your followers. Live video is a newer feature in the social media world and with additions like IGTV happening, it’s clear Instagram is sending us a message that if we aren’t using video yet, we better figure out our strategy with it. Essentially, we have a few different options to record ourselves, publish it, and chat with your followers/potential clients. It can be intimidating absolutely, but it is so incredible because it allows you to connect with your audience in real time (and beyond!) and adds an irreplaceable level of humanness and uniqueness to your brand. You essentially get to draw in your potential clients and spread your message in authentic way for free! Let’s dig in and get specific on the strategy around IG stories and many ways to utilize this feature— from swipe ups, photos, graphics, text overlay, live video, featured stories and MORE! You can use it from your personal or you business page, but regardless, there are certain tips to making sure your message gets across and properly received! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/instastory   

This is a GAME CHANGER for any ambitious lady out there that wants both career success and a family. Today, we are having a beautiful business boss and mother on the show to tell us about how she balances both the role of “mom” and “CEO”. Audrey Roloff is a fiery redhead from Portland, Oregon. Audrey shares life, faith, and motherhood on her blog aujpoj.com. She is passionate about motivating women to always believe in the more that is within them, and she spreads this mission through her devotionals and clothing line. She is also the co-founder of Beating50Percent.com, a marriage ministry, with her husband Jeremy. Audrey married Jeremy Roloff co-star of Little People Big World, and their wedding was nationally televised - reaching over 2 million viewers. Since then, they have shared their lives with us on the tv show, along with social media, and through their writings. She recently welcomed a new little babe, Ember, into her story and today she is going to teach us that motherhood and business are NOT mutually exclusive! In this episode, you will learn how to know when the time's “right” for bringing family into the world, the secret to balancing motherhood and CEO titles, how to prepare for a baby on the way, and how YOU can give yourself grace in the juggle of momma and girl boss! If you are a momma, dreaming of becoming a momma, or just ready to hear one heck of a story, you can’t miss this! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/audrey

PODCASTING FOR DUMMIES. If you're considering starting a podcast, wondering what goes into podcasting, or just curious about our behind-the-scenes of this show, this episode is for you! I want to be open about the nitty gritty process of starting a podcast from A to Z and let you in on how you can start one of your own! I’ll admit, starting a podcast is one of the vaguest things in the world. I spent so many days on google trying to find details on things like “How do I get onto iTunes” or “who makes my intro?” It’s still a relatively new “thing”, so you feel a little lost when starting. How do I pick my topic? Demographic? Show name? How the heck do I get a theme song? How do I record it? Safe to say there are a million and one questions and today we will be covering how we started this “little” show that’s grown into one of the biggest pieces of my business. It’s crazy to think that this started less than two years ago and we have already cracked the top 5 out of ALL business shows and top 50 of ALL podcasts. For reference there are over a billion subscriptions spread across 250,000 unique podcasts in more than 100 languages, and that more than 8 million episodes have been published in the iTunes Store to date. Like, that’s insane. But in order to thrive, you have to start with a foundation, and today I am going to teach you how to do JUST that! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/podcasting101

Wow, wow, wow. This guest. Her mission… Brit Barron is the co-founder of Other Dreamers Culture Consultants and a speaker, writer and diversity and inclusion trainer. Brit spends a lot of time thinking about and talking about how race, gender and sexuality and spirituality interact with our everyday lives and our work. Brit is obsessed with finding new ways to connect people and things that have been told they should not go together. She has a bachelors and masters degrees in psychology and is probably already analyzing me as I type this! Brit has spoken all over the country, she has a TED talk about Beyonce and race in America and she is ready to share her expertise with you! I was introduced to you by the women dynamo Emily Sexton (remember her LIFE CHANGING episode?!). Emily consulted Brit to ensure that her business was casting a wide net and ensuring that every woman felt heard, seen, and valued. And wow, is Brit the perfect person for the job! In this episode you will learn how to easily cultivate a network of connection and support, pioneer change and inclusion in your workplace (...and your life!), find genuine community, tackle the “hard” topics, and how to truly live a life that exemplifies “community over competition.” You in? "At the end of the day, we are BETTER TOGETHER than separate. Governments with more women involved have higher rates of peace. Companies with higher amounts of people with color in leadership, do better economically because they reach more markets... so yes, we are better together. But first, we have to deal with why those people weren't at the table to begin with." Simply put, Brit knows her stuff. She is an expert on inclusion: from her unique personal perspective to statistics all the way to tangible action steps, Brit is reminding us every day that "people matter." Always, and in all ways. This. Woman. Boundary-breaking, unifying, inspiring... every possible positive adjective I could write. She is something so rare and the way that she talks about things that matter is so inspiring to me. Goal Diggers, the magic in this episode could change your life- and I know I always say this, but you cannot miss it. Like really, click "play" now. Okay? Okay :) GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/brit

SEO. Search Engine Optimization. It makes many of us want to put our head in the sand and pretend it doesn’t exist, am I right? I’m guilty of having done that for years until I realized it’s not as scary as we’ve made it out to be and there are some major benefits that can come from some simple implementation on your end. So today I want to break it down and demystify this topic for all of you - because it’s time to put some strategy behind our search engine results. Search Engine Optimization basically means the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. SEO can be a really complex topic to cover (especially on a podcast!) so my goal today is breaking it down to the basics, tell you where best to invest your time, and prove to you that it’s not so scary so you take action and get started. In my experience, even starting out small with a simple strategy can make a big impact on the traffic that is coming to your website…. Because what good is a website if no one knows it exists? Let me give it to ya straight: this blog post is only the outline of this show. To get the full impact of this show, I recommend reading along with this blog and writing down all the specific details to maximize your SEO journey. If you hit play on this episode, my guess is you already know you need to be doing this - so let’s not ignore it anymore - ok? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/seo

I have been waiting to have this guest on for what feels like FOREVER. Jen Gotch is the epitome of a girl boss as she founded ban.do with a friend in 2008 and with no prior business experience, was able to transform it from a small, vintage, one-of-a-kind hair accessories company into a multimillion-dollar brand within years. after a long (and winding) road of jobs that led her to where she is today, she’s now the chief creative officer and fearless leader of the ban.do team. On top of that, she is a fierce mental health advocate and I am so excited to hear her inspiring messages surrounding both business and life. In this episode, you will learn how Jen got her amazing start to ban.do, but also why her current mission is spreading awareness about mental health. Find out how why Jen thinks entrepreneurs are specifically challenged by mental health concerns, tangible way that we can be there for one another, how to actually TALK about such an “uncomfortable topic”, create change, and create community. Goal Diggers, this episode is about to remind you that everything you are feeling today is OKAY. You are not alone and we are all in this together. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jen

“Ask Jenna (and Drew!) Anything!” You guys loved our last episode about marriage, and this time we thought we would answer about another topic very special to us… this pregnancy! Many of you have walked with us through our miscarriage journey, and we still want to invite you in during this new stage! We are fully covering ALL the nitty gritty details of your questions… If you’re wondering how we found out we were pregnant, the journey of fertility, or if we are finding out the gender, then this episode is for you! This episode was totally unscripted, uninhibited, and truly showed what life is like behind the scenes at the Kutcher Household. As always, the questions that come straight from this community (was YOUR question answered on air?!) Cheers to YOU, my Goal Diggers! Thank you for embarking on this crazy journey with us! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com

You might recognize her from a little show called… THE BACHELORETTE. But I promise, there is so much more to this wonderwoman’s story. Goal Diggers, meet Kaitlyn Bristowe. Known for her innate ability to captivate any audience, Kaitlyn is a natural born entertainer… and now business woman! Since the end of her season, Kaitlyn has taken the social media, postcast, and business world by storm (with over 1M loyal Instagram followers) and continues to showcase her personality and unique perspective in so many ways. And today we are going to talk about her launch into stardom and becoming a rock-solid business woman. While hearing her story is wayyyy too much fun on its own, you’ll also learn exactly how you too can transition with your career if you feel “boxed in”, easy strategies to handling critcisim, growing into your career, and so much more! (but, actually). This episode was ridiculously fun and full of twists and turns, and I can’t wait for you to hear it! Okay, now I have to ask-- how many of you are die-hard Bachelorette fans like I am?! (Doesn’t it seem fitting that this episode is airing on a Monday?!) GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com

Let me give it to you straight-- listening to this episode will save you HOURS every week. Did I get your attention? Good! Whether you are a social media guru or not, there’s no denying that Instagram can change the game of your business. BUT, it takes time. I remember It used to take me hosue trying to come up with the perfect, witty caption on the spot.. Hello?! What was I thinking?! In every other facet of my business, I plan nearly everything in advance: launches, weddings, conferences- why should my social media be any different? It took me a while to learn how to batch work my instagram, but now I can say that I can dream up an entire month’s worth of instagram content in just a handful of hours. That’s right- no digging, searching, or feeling rushed to post. Every single day I wake up knowing exactly what photo is going up, what the caption is going to read, and when I am posting it. You ready to hear my fool-proof system and save yourself hours every week? Let’s dig in! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com 

Goal Diggers, I have been trying to get this powerhouse on the show FORVER, and it’s finally a reality! Meet Jessamyn Stanley! Miss Jessamyn is an internationally recognized yoga teacher, award-winning Instagram personality, and body-positive advocate. You may recognie her from Good Morning America, TIME, New York, Glamour, Shape, People… the list goes on. I personally have LOVED following Jessamyn for so long-- the way that she speaks boldy and authentically, and always seems to be taking care of herself is so inspiring to me. I love how she carries herself and today she is going to teach us all about not fitting the “mold” in your career, priortizing self-care, and how to live life on our own terms! To sum it up, Jessamyn is going to teach YOU how to listen to that little voice inside (and start living your dream life, today.) Goal Diggers, let’s be honest today-- what is one thing your gut instinct is telling you lately? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com

Whoa, vulnerability alert…. NEW EPISODE: The 10 Biggest Mistakes I’ve Made In My Business I’m a true believer that taking action in our businesses is one of the most important priorities we can make. I hear business owners agonize over what to do so much that they become stuck and don’t make any decision at all…. but that’s not me. The worst thing that can happen is that we will make a mistake, learn from it, grow and move on. To prove this, today I’m going to talk about the 10 BIGGEST mistakes in my business and how I’ve worked through each mistake, used it to help me shape who I am and my beloved biz. I’m not about only putting my best foot forward, hiding behind highlight reels or pretending to have it all together… I’d rather be an open book to help you learn from my experience. Whew, this episode is no joke… You ready? (This episode was so vulnerable for me so please tell me your biggest takeaway below so I can feel like I didn’t just share all of that for nothing!) GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/mistakes 

Sheri Salata, guys. What. A. Lady! You may know her as the past executive Producer of the Oprah Winfrey Show and former Co-President of Harpo Studios and OWN, but Sheri’s current venture is just as exciting! Her action-packed days as Executive Producer on The Oprah Winfrey Show have come to a close when she chose to leave to co-found her own company, STORY, a media company producing print, digital, and live event content... Sheri has been named one of Fast Company’s 100 Most Creative People in Business, The Hollywood Reporter’s Women in Entertainment Power 100 and the 2017 Feminist Press Power Award winners. She is also a co-host of the popular podcast series “This is Fifty” where she summarizes mid-life as she sets out to make the rest of her dreams come true. Today, I asked Sheri to come on because (let’s be real!) I just want to hear her story! So many facets of her life are inspiring to me! How she worked her way up working for Oprah, what it takes to “make it” in a media world, her work ethic, her creativity, and ultimately, what it was like leaving such a comfortable, well-known job to pursue her own path! Giddy up, Goal Diggers, because you are about to hear one amazing story! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/sheri 

I am not going to sugar coat it-- this dream chasing this is hard. And beautiful. And freeing. And stressful. Safe to say that there are SO many emotions tied to really “going for it” and today I am going to not only talk about the five emotions that EVERY girlboss has felt at one point. --- Not only are we going to dive into the emotions of being a driven woman, but give YOU tips on how to capitalize on these feelings when they come. Whether it is a seemingly negative trait or a positive, I am going to help you take control and use it for good! Ya ready? GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com

Goal Diggers, I am legitimately GIDDY to share this episode with you. Today, i am introducing you to one of the most magnetic women I know. Emily Sexton is a force to be reckoned with and I’ve been able to experience her magic first-hand in my mastermind group this year. With a past career on Wall Street as a Vice President of Communications and Change Management, Emily brings her ‘win them over’ know-how, delightful enthusiasm and every day wit to encourage American consumers to use their purchasing power for good. From Wall Street to the streets with no name, you can now find Emily traveling in developing nations to find gorgeous new goods for her Downtown Raleigh Boutique + online shop, The Flourish Market. She is an overly obsessed dog mom, an unlikely Crossfitter, a contributor to The Huffington Post, and an avid believer that every woman is worthy of influence. Today, Emily is going to teach us her signature topic: How to Influence Others. Goal Diggers, I cannot emphasize how important this episode is. Whether you are an entrepreneur, college student, or single mom, there is value in knowing how to communicate well, own your story, and connect with others in a powerful way. Goal diggers, I CANNOT wait for you to harness your inner voice and learn from this one in a million woman.... GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com 

Can you believe it? I’ve interviewed over 100 powerhouse, insane, awesome women on this show and I wanted to sum up the big takeaways I’ve found from interviewing the women who inspire us daily. If you’ve been following along for a while you’ll know we have interviewed everyone from authors, influencers, CEOs, moms, athletes, and beyond! ---- All of them with a unique story, all of them with an irreplaceable impact, but all of them with overlapping themes. The beauty of this episode? It will apply to YOU! There is no strict rulebook to success, but there are five key things that likely all of us will experience. And today? We are going to show you the 5 Trends I found After Interviewing 100 Women.... are you in?! ----- GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/100women 

Talk about an EXPERT. We always do our best to bring you the top experts in a field, and today is no exception! We all know that pinterest can be a game changer in our business, and today we are inviting the amazing Yuka Ohishi onto our show to give us all the secrets to maximizing our reach while we pin! ---- Yuka is a Creator Programs lead and International Program Manager at Pinterest. Today, we are hearing FROM THE SOURCE, how to use pinterest to change your business for the better! ---- We're covering everything from the new Pinterest business profile to hashtags on Pinterest to current trends to take advantage of and answering all your burning Pinterest questions straight from the source. Without further adou, here we go! --- Are you ready to ROCK pinterest for you business?! Thought so! --- GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/yuka  

YUP, THE TOPIC NO ONE EVER TALKS ABOUT… I’M GOIN’ THERE: How To Pay Yourself as an Entrepreneur So you own your own business which means you’re the boss, and as the boss - you get to determine how much money you make. Awesome, right? Considering how often I get asked this question, it seems to be more stressful than awesome for most business owners. If you ask the average entrepreneur what they make, they’ll likely tell you their profits for the year. “I made six figures last year” often means the BUSINESS made six figures. But what did you, the business owner pay yourself? And how do you come up with that number? And what should your business goals be to align with your personal salary goals? Safe to say there are a lot of things to consider and I wanted to break down how we’ve figured this out (while working through the seasons of crazy and the seasons of slow). When I first started, I realized quickly that I would have seasons where I would make a lot of money and then seasons where it would be nothing and I knew that in order to be smart with my money, I wanted to figure out a way to make sure I felt comfortable in all seasons.... Want to find out how I did it?? Click the link in bio and get ready to learn how to ensure there are always $$$ in that bank account! (These tips and tricks will surprise you!) GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com 

ATTENTION: THERE ARE RICHES IN THE NICHES: Danielle Walker is the beloved author of three New York Times best-selling cookbooks-- After being diagnosed with an autoimmune disease and suffering for many years, Danielle found health through dietary changes and shared her stories and recipes with the world... With her openness and focused brand, she became a beacon of hope in the autoimmune world, and has been a leader in the Paleo and gluten-free movement for nearly ten years. While I am a fellow gluten-free foodies, what also captivated me about Danielle is how she serves a niche audience so well. Not everyone suffers from autoimmune disease or intense dietary restrictions, but those who do, need someone to trust! Danielle has flawlessly created a thriving business that serves a smaller, niche audience. Today, I am going to get the low-down on how we can all develop our own “signature” expertize, serve our clients well, and turn YOUR niche into a full-blown biz! If you think you must #DoItAll for your business to survive… this episode will change your mind. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOALDIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/danielle 

Ready to save HOURS every week?! We need to flip the script and instead of creating new content 90% of the time and marketing them 10%, we should be creating less and marketing them more. Last year we created over 50 new opt ins! Growing our email email list was our number one priority and so we created a ton of new material that quite honestly, didn’t all need to be made. I recently talked about how to create less content with more impact and today I want to take it a step further and show from start to finish how we continuously share one opt-in. This year we’re prioritizing working smarter (not harder) and have come up with a plan on how to share what’s already been created and get the most mileage out of our existing content. Whether you’re like us and are content creating machines, or if you have limited content and sometimes don’t know what else to share, today’s episode is going to walk you through 5 ways to promote your opt-in. The sky is the limit with creatively sharing your content! Here are just a few ideas I can think of off the top of my head: create an FB ad pointing to your freebie, promote it on a podcast, collaborate with another freebie, target a different audience, etc. The point? I hope this episode inspired you to make the most of your content and work more on SHARING it to get the most bang for your buck! Goal Diggers, take this as your sign that it's officially time to work smarter, not harder. FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ SHOWNOTES: http://jennakutcherblog.com/promote 

Before I give you the details on this Wonderwoman, I have to tell her how I met her. If you hang out on the Goal Digger Instagram you’ll know that we often ask you what YOU, our listeners want to hear... and we really do listen! So many of you wanted to know more about selling products, designs, and creations on Etsy, and… enter Natalie Fugere! Natalie is a faithful Goal Digger, and after seeing all of your Etsy questions on the Instagram post, Natalie reached out and offered to teach us how to make it big on Etsy! I loved how she presented herself and couldn’t help from swooning while looking at her shop! Natalie started an Etsy shop when she was just 18 with a ten dollar bill and a vision. Four years later and her business, The Painted Press, has gained national media attention, supports her and her family, and sits in the top 1% of all Etsy shops! It is her mission to provide an affordable, unique gift giving option and to support her team made up entirely of college and high school students. Beyond the beautiful trinkets, Natalie is a brilliant businesswoman and today she is going to teach you how to make it BIG on Etsy! FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ SHOWNOTES: http://jennakutcherblog.com/natalie 

If you’re pleasing everyone you’re probably pleasing no one - including yourself. Here’s the thing, you are not going to be able to please everyone. These people that take the time to write you a mean message? They aren’t your people. Focus on the ones that are and the fact that everyone is not going to love you or your message is ok. It’s more than ok. The more I do this, the more eyes I have on me, my life, my body, my business. Putting yourself out there open YOU up for criticism but I have to remind myself that when you’re doing the big, hard word, people will notice and sometimes it won’t be the RIGHT people but when you can sincerely learn to focus on the good, to keep your heart open, and to protect your energy to be poured into the right things, you’ll become more convicted in your message and you’ll be more prepared to fight for what you really believe in. “You’re fat.” “Unhealthy” “Enough with the underwear pics… you’re a smart girl, you have more things to say, unfollowing.” “Do you know that your eyebrows are way darker than your hair? You should change that.” “How did YOU land such a good looking guy?” “10 emails in 3 days? Go F** yourself. Way to f’in annoy potential clients. F’in idiot.” “You’re way too aggressive, I’m out.” You might think it’s all rainbows and butterflies over here in Jenna Kutcher land, and it’s true - we have the most supportive, loving and just all around amazing tribe. But. I’ve found where there is a success, ugly things can creep in and try to attack too. I love to say “More followers, more problems” and a lot of times, we’re fighting battles behind our screens that people never see. I want to dedicate this episode to the haters today and share how I handle criticism. To prove I’m not invincible, I thought I’d read you some emails that have landed in my inbox. These were hard to find because my team does a good job protecting me from them, but here are a few we could dig up: (I’m thankful that we had to actually dig to find these because it’s a testament to the great people we have supporting us!!) This episode is dedicated to getting you through the harsh feedback, trolling, and haters. This is for business women, for you, for me. Let's do this. FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ SHOWNOTES: http://jennakutcherblog.com/haters 

SURPRISE! Did you know that you can make a profit AND an impact with your business? The two are not mutually exclusive and today we are talking to the beautiful and brilliant Jess Ekstrom, the founder and CEO of Headbands of Hope, a company she started as a junior in college in 2012. For every headband sold, a headband is given to a child with cancer. The company has been featured on the TODAY Show, Vanity Fair, Seventeen, Good Morning America and People Magazine. These headbands have been worn and supported by celebrities such as Lauren Conrad, Lea Michele, and so many more! But most importantly, they've donated over 200,000 headbands to every children's hospital in the United States and 15 countries. Jess was named the Women's Health Magazine Ultimate Game Changer in 2017 and also received 'Entrepreneur of the Year' award from Atlantic BT. AND A Huffington Post article named her a "limit breaking female founder". In this episode, you'll find out that you shouldn't have to choose between making a living and making a difference. She's passionate about helping others find those collision points and live a more purposeful life. Goal Diggers, without further adieu, Jess Ekstrom! FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ SHOWNOTES: http://jennakutcherblog.com/jess  

Ask Jenna Anything with a major twist…. I present to you “Ask Jenna (and Drew!) ANYTHING”. Yup, that’ right. My husband, Drew, and I are about to dig into your questions revolving everything from marriage to personal all the way to business. (I fielded your questions from both the Goal Digger Insiders FB group and the Goal Digger Instagram... if you’re not hanging out there, you’re totally missing out!) We are fully covering ALL the nitty gritty details of your questions… If you’re wondering how we balance business and play, what our relationship story is, what it’s REALLY like to marry a #girlboss (and how Drew truly feels about how much I share online), or how our most embarrassing habits! , then this episode is for you. Let's jump in! BLOG: http://jennakutcherblog.com/drew  FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ 

CALLING ALL INTROVERTS. I get it, social media can seem like it is reserved for the extroverted, the larger than life, the charismatic. But, friends, you belong- ad you can THRIVE, even if you are more quiet and composed than the others. There are few people who serve their audience as well as this woman, and I can’t wait for her to teach you about what it TRULY means to wholeheartedly serve your followers (even when you are more shy than not). Morgan Harper Nichols is an artist and designer, who specializes in making work for people and their stories. Her song, “Storyteller” has garnered over 1 million Spotify plays and her self-published book of poetry by the same title is a #1 Amazon Bestseller in Inspirational Poetry. Morgan lives in Los Angeles, and has made her life’s work about creating for the stories of others, through music, words, art, and design. She started writing for certain people that came to her mind, however, she would rarely share any of it. When a blog post that she wrote for a group of young women she knew was pinned on Pinterest more than 200k times, she began to explore the many ways that a message could spread beyond what she thought could possible, and she has been creating for others full time ever since. Morgan now works as a writer, designer, and travels as a speaker and performer. Safe to say, this woman does it all, and with such grace and heart-- I can’t wait for her to teach you about fully utilizing social media to expand your brand, stay in your comfort zone, and turn your followers into FANS. You have so much to learn from this woman, and I can’t wait for you to hear what she has to say. Goal Diggers, welcome Morgan Harper Nichols! SHOWNOTES: http://jennakutcherblog.com/morgan FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/  

Let Me Give It To Ya Straight: Did you know 30% of our brains are taken up by neurons devoted to visual processing as compared to 8% devoted to touch and only 3% devoted to hearing. People have the ability to process visual information 60,000x faster than text information! 63% of social media is made up of images AND photos on Facebook get 53% more likes than the average post. You have 8 seconds to make an impression and get someone’s attention before they click to something else. That’s shorter than the attention span of a goldfish. Alright, did I get your attention? Long story short: visuals matter. And today I’m going to walk you through ways that you can share stories through the images, fonts, colors, and styles you are sharing online. I get it, we all know that stories matter but maybe we’re struggling with how to share stories through the images we’re trying to make all "Instagram worthy." This episode is to show you that visuals of your brand go FAR beyond being aesthetically pleasing or "pretty"- they can truly make you brand and personality memorable, professional, ... and most importantly, move your bottom line. Ready to post with purpose? Thought so!

Looking to start a business and have no idea where to start?! Goal Diggers, today we are chatting to the brains behind an Instagram account that we have ALL probably followed and swooned over at one point or another. Stacy Stahl is the founder and brains behind HowHeAsked.com – the digital destination for all things marriage proposal. With hundreds of thousands of love-obsessed readers and more than a half a million Instagram followers, How He Asked provides a platform for couples to share their engagement stories. As if growing a mega-successful blog and brand isn’t awesome enough, Stacy is a FORCE. The way she talks is captivating and tangible, and today she is walking you through 1) How to start (and monetize!) a blog 2) Where to invest money in your business and 3) How to priotize your next step and day-to-day activities. Today, Stacy is going to tell us the details of growing a huge Instagram following, what it was like starting a business at a young age, and knowing when to move on with your career! This Episode is full of SO MUCH goodness, and I can’t wait for you all to hear from the wonderful Stacy! (Like, seriously. Grab a notebook and a pen- you're going to need it!) BLOG: http://jennakutcherblog.com/stacy INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ FACEBOOK GROUP: https://www.facebook.com/groups/goaldiggerpodcast/  

This title says it all— in ONE month I doubled my Instagram growth. And today I am going to tell you the HOW. The methods will surprise you, the outcomes will shock you, and you’ll find out how you can implement this strategy starting TODAY. You ready, goal diggers? It’s time to share my secrets and I’m holding nothing back! SHOWNOTES: http://jennakutcherblog.com/instagram-growth INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/  

It’s the most important relationship of all, yet it’s the one that most of us don’t even think about, let alone spend time and effort on improving it...Know what it is? Yep, you guessed it—our relationship with ourselves. Strengthening your sense of love and respect for yourself is the key to experiencing true fulfillment and living your best life. Some people think that learning to love yourself is as simple as taking some bubble baths and getting an occasional mani-pedi. But as Our guest, Melissa Ambrosini, will show you today, it goes SO much deeper than that— Melissa Ambrosini is the bestselling author of Mastering Your Mean Girl and Open Wide, host of the number one podcast The Melissa Ambrosini Show, a speaker and self-love teacher. Melissa teaches women how to unlock their full potential, master their inner Mean Girl, smash through limiting beliefs, and ditch the self-doubt so that they can start living the life of their dreams. Named a 'self-help guru' by Elle Magazine her mission is to inspire women to create a heart-centred life one that’s wildly wealthy, fabulously healthy and bursting with love. I firmly believe that you need to trust yourself wholeheartedly while chasing your dreams. If you can’t “bet on yourself”, how can you expect others to? However, it is NOT always easy to feel confident, capable, whole…. But Goal Diggers, YOU. ARE. ENOUGH. And today, we’re going to teach you how to harness confidence and live your best life! http://jennakutcherblog.com/melissa https://www.instagram.com/goaldiggerpodcast/  

If I had a dollar for every time I got the question “Where do I find a Caitlyn or Kate or Danielle”, I’d be permanently retired on a beach in Hawaii. Having just taken 6 weeks off while these ladies ran my business for me, I can wholeheartedly say that investing in my team was one of the best decisions I’ve ever made and is at the top of my list in terms of priorities again for this year. After reading all the questions you guys asked in last week's episode "Ask Jenna Anything About Hiring A Team" I thought I would make a tangible, step-by-step guide in what to look for, how to hire, and the logistics of growing a team. So, today I want to share to those of you thinking about adding to your team this year, how to identify what role would fit your business best, pick the best person and then what you can do to prepare to hand things over for a smooth transition. And before you think this might not be for you and leave me in this episode, let me challenge you to say that even starting small will make a huge impact and I believe anyone in business can benefit from what I’m going to share today.

Hey Goal Diggers, today we are diving into a topic that I have never talked about on Goal Digger before…. Balancing both your motherhood and entrepreneurial roles. It’s no secret that these two roles can get chaotic, but there IS a way to do both, and I couldn’t think of anyone better to talk with than Johnna Holmgren of Fox Meets Bear! Johnna seems to have the magic secret to balancing ALL THE THINGS. She is a mother, creative, and author of the cookbook titled, 'Tales from a Forager’s Kitchen’. She lives in the woods of Minnesota with her husband and her three girls where they spend as much time as they can outdoors hiking and foraging, cooking and baking, homeschooling and peaceful parenting. (And cleaning up way too many messes from their two dogs, two cats, and a small flock of ducks and chicks!) It’s safe to say this woman capitalized and evolved both of these roles and intertwined both her motherly side and business side into a really beautiful partnership., and I am so excited to talk to her about how to transition with your career when you have children. What an episode, what a topic, what a woman. Johnna reminds us that is okay to be fully human-- striving in our careers and also pausing (and melting!) around our children. If I've learned anything in this episode it's that each of our journeys look different, but we just have to tune in to our instincts and do our best, every day.

Hey Goal Diggers! Another “Ask Jenna Anything” Episode! I fielded your questions from both the Goal Digger Insiders FB group and the Goal Digger Instagram (if you’re not hanging out there, you’re totally missing out!) I was absolutely floored by the amount of responses I got from you guys, and I decided to group them by category! I am still letting you call the shots and am fully covering ALL the nitty gritty details. Many of you know my story-- a burnt out photographer, blogger, businesswoman juggling (and struggling) with all the balls in the air. BUT finally, I reached a breaking point, took a leap, and outsourced one job… then two.. Then hired a full-time member… and another… It’s been a whirlwind, but the BEST decision I’ve ever made, and today we are covering all the behind the scenes magic of how you can hire your own dream team! Let’s get started! TUNE IN TO HEAR THE JUICY ANSWERS TO ALL OF THESE QUESTIONS! (Is your name mentioned on air?!) Okay, first things first… so many of you asked! So here is a quick RUN DOWN OF TEAM JK What does your current team like? What are their roles? Are they full-time part time? Is YOUR team in person or all online? Caitlyn, Kate, Danielle, Kerry, Steph, Ashlyn, Rebecca, Alex (?) Morgan K: Jenna! I need help with the struggle of taking my personal brand to hiring. I own a fitness studio, named as me and had so much growth this year. I wonder how to prepare clients I engage with face to face each day that someone else will soon be in front of them too! Marie W: What I’m currently needing help with is HOW do you go about hiring your first employee? Where do you look? What do you look for? I really need someone to help manage my day to day tasks but I’m terrified of hiring someone who isn’t a good fit Meagan J: How do you divide responsibilities during a project? And about communication, I know you communicate via slack, but being that your team members are mostly contractors and set their own schedules, are your communications ever lost in translation when someone isn't logged in? Another from Megan J (above): How do you set expectations when taking on a new team member? Megan J (again! Love it!): Do you find it difficult to work remotely with your team at times? Alyssa C: How do you budget for hourly workers? Are they paid a "set" number of hours per week? I loved your episode on hiring your team, but want to hear more about the hourly worker piece, especially with everyone working remotely. Rebecca T: What is the best way to hire/create a great brand ambassador? Molly G: How do you, Jenna Kutcher yourself, make time to reach out and offer guidance to everyone, given the huge volume of photographers and fans you have? How do you keep it personal and meaningful? What keeps you from delegating most of this to your support team? Melissa (Instagram) Have y'all set up a Trello board or anything like that to communicate deadline, ideas, etc? Blue salad (on Instagram) : How do you handle management of your company with employees and keeping your brand consistent? Aida G: Hey Jenna, I would love to know how you handle all the projects that you have going on without being overwhelmed (I know you have people working for you - but, you also need to keep track of what they are doing - right?). I just want to learn how I can juggle different projects in the most efficient way. Thanks for all your amazing content: Corinna-marie (Instagram) Hi Jenna!! My question is is in regards to your amazing team. How did you find them and what is your advice for someone who wants to be on a team like yours! Where can you find those opportunities and how can you best position yourself as a candidate to become a boss babe's employee? -------- And, as always, if you have questions for me, I am CONSTANTLY checking our Goal Digger Podcast Insiders FB group and Goal Digger Instagram account to make sure I am answering YOUR questions. I want to see your name in those groups!

Goal Diggers, this episode has the potential to completely change your business… Seriously. Our guest today,Christina Scalera, is the legal attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches... Christina is a creative as well and soon realized that she could blend her two interests (creativity and law) into a business that brought the benefit of her legal training to help her fellow creatives. It became clear that my fellow creatives needed legal help-- there wasn’t anything or anyone out there to help them. On the one hand, other legal sites provided contract templates that were too generic and disconnected from the pulse of the creative industry. On the other, hiring an attorney is a difficult process-- you don’t know who is good and who isn’t, and even if you found the cheapest attorney out there, hiring someone to draft your business contracts is an expensive endeavour. And today we are lucky enough to hear everything you need to know about using contracts in your business …. In this episode, Christina will flip the script on what you think you know about contracts and show you how they're a relationship-building and money-making tool.

CONTENT CREATION, CONTENT CREATION, CONTENT CREATION! Those 2 words can send chills up a creative entrepreneurs spine. Form blog posts, social media captions, email opt-ins, facebook posts, you name it-- you've got to create it! BUT If you’ve been around here for awhile, you’ve probably heard me say this - but it’s worth repeating: there is literally no one stalking your business, refreshing your newsfeed or seeing everything you put out into the world the first time. Ok, maybe your mom reads every word - but that’s probably it. Between social media algorithms, busy lives and just an overload of information - I can guarantee most of your audience is missing your great information. Did you know that only 6% of your audience is even seeing what you’re sharing! Further, we’re hopefully growing our followings and so new audiences are joining your tribe every day - have they seen the great content that you put out and worked hard on? NO. Let’s not reinvent the wheel and instead, get more mileage out of what already exists rather than feeling the pressure to create something new all of the time. When it comes to content creation, overwhelm probably isn’t too far behind! So today I’m going to walk you through the lifecycle of my content in the hopes that it inspires you (and saves you a boat load of time in the creation process.)

It’s awkward, it’s confusing, and it’s often discouraging. What am I talking about? GETTING SPONSORSHIPS. Yup, we’re going there. What do you do when you need funding for an event or business venture? Who do you call? What do you even say? Well, For serial entrepreneur Brandice Daniel, “no” is not the end of the negotiations, it’s only the beginning... Today, as CEO of Harlem’s Fashion Row and co-founder of the Great Girlfriends podcast, Brandice brings that same passion and determination to her businesses as she strives each day to connect people to their own passions and purpose. Brandice has secured over $2 million dollars for events. She has been featured in NY Times, Forbes, Washington Post, Teen Vogue, NY Cut and more. Harlem Fashion Row has partnered with Verizon, Prudential, Pandora Jewelry, Target, Smartwater, Covergirl, Nissan, Macy’s, and more, and today, Brandice is going to teach us how we can secure sponsorships of our own!

Alright, Goal Diggers, let’s talk about something that usually is pretty hush-hush in the #girlboss world…. navigating marriage as a powerful business woman. One of the things that makes me laugh (and frankly makes me a little angry) is when I tell people what I do and they immediately follow up their question with a “What does your husband do?” It’s easy to feel like people treat my job like it’s a hobby and that’s partially my fault because I struggle at sharing the scale of my business but when it comes down to relationship roles, I want to share a few of things we’ve learned as my business has grown from non-existent to a 7-figure empire in the span of our marriage. It can be difficult to be a woman that is striving for more in her career: Goes against traditional gender roles People question your priorities It’s easy to feel like a workaholic compared to peers Marriage as a #girlboss can look a little different than the storybook we’ve been told, but that doesn’t mean there’s anything wrong with it! I love the quote, “Be the CEO your parents hoped you would marry!” Ummm, can we get an amen? In fact, there is so much that can be RIGHT about it… fulfilling relationships, successful careers, comfortable incomes, driven mindsets. But it DOES require a little work, and today I am going to tell you how to make the most of your marriage as a strong, independent, MARRIED woman!

Giddy up, Goal Diggers, because today we are digging into Writing a Book 101 with the incredible author and girl boss, Rachel Hollis! Rachel is the host of Dais podcast, and she was such a joy to interview. This rockstart woman is a best-selling author, tv personality, public speaker, CEO, and mother of four. As if that wasn’t enough, Rachel was named by Inc. Magazine as one of the "Top 30 Entrepreneurs under 30” and she is deeply passionate about women in business. In addition to an online reach in the millions, Rachel has written several books from cookbooks and fiction series all the way to her most recent “Girl, Wash Your Face”. and has one of the most impressive book launch processes I’ve ever seen, and today she is peeling back the curtain and letting us see how the magic happens! If you have ever asked "how to write a book, "how to self publish a book" or "how to get a book published" Rachel walks through each option with tangible advice. From creativity to finances, we are talking about it ALL! If writing has always been on your bucket list, but you don't even know where to start, you are in the right place!

Have you wondered "Should I join a mastermind?" "Should I lead a mastermind", or the most common, "What is a mastermind?!" ...You're in the right place. This year started with a bang as I hosted my first retreat with the Jenna Kutcher Mastermind group. 25 incredible women from all over the country (and Canada) gathered together in Waco, Texas where we spent 3 days diving into their lives, digging into their businesses, and helping them establish the dreams and set the goals they will achieve over the next year. Throughout the year we will meet up in person 3 times at different locations where we will come together, troubleshoot things in our businesses, learn new techniques and strategies, and commune as a whole. Hosting a mastermind is probably the BEST thing I’ve ever done as an entrepreneur and I am so thankful that I get to lead these women through their best year yet. I’ve talked about why I don’t offer one-on-one coaching in an episode on the show and so today I want to break down the 5 big lessons I learned from leading a mastermind and share a little about our experience. If you want to gain knowledge in fostering community, building your business, creating meaningful connections, and taking your business to the next level, you're in the right place!

I was introduced to the amazing Lindsey in my Photo Lab course, and have watched Lindsey's photography business FLOURISH in the past few years. She gives us her top tips for relocating as a small business owner, targeting your dream client, how to get paid for your passion, starting a small business, marketing yourself in a way that gets your hired, and why investing in education is a must-do. Today she is going to tell us how she developed her niche of photographing adventurous couples in Hawaii, why she decided to invest in her future, and what she has learned being the girl boss behind an ever-growing photography business! THIS EPISODE IS FOR YOU IF.... If you and your small business could be relocating soon, you NEED to listen to Lindsey's tactics at ensuring you don't just survive, but THRIVE. You are taking any work that comes your way and not targeting your dream clients. Tune in to hear how Lindsey created sustainable work from a niche-specific business. If you want to ensure your dream client sees you, hears you, (and hires you!) If you are debating if investing in education is worth it.... Like I mentioned above, The Photo Lab is what originally introduced Lindsey and me. That's right-- she went from a follower, to a student, to my personal photographer all the way to a podcast guest! In the episode, I tell you about my first thoughts on Lindsey, and how I just knew she would run with the course. I loved chatting with Lindsey about the course in such a genuine, authentic way. Lindsey bought it right when she was going full-time, and invested in herself fully. She had a vision for where she wanted to go, but didn't know how to get there, and decided to "bet on herself" by signing up for a course. I loved how Lindsey said a course is a "fast track ticket" because it gives you all the information up front that would've taken years to learn. She couldn't have said it better, "When you spend the money on education and yourself-- you will get that money back. Without a doubt, if you put the work in, you will get your investment back-- and then some." Lindsey is SUCH a bright light- as a photographer, business owner, student, and just as a WOMAN. I can't wait for you to meet this ray of sunshine, Goal Diggers!

Actress, singer, songwriter and entrepreneur Caitlin Crosby knows a thing or two about inspiring others. Growing up in Hollywood and in a family that lived and breathed the entertainment industry, Caitlin has been immered in “success” since early on in her life. But she felt called to more-- helping others embrace their so-called imperfections, changing our perspective to see flaws as beautiful. Caitlin started giving and selling keys with inspiring messages like FEARLESS, BELIEVE or INSPIRE as jewelry. Her company, The Giving Keys have been sold at Nordstrom, Ron Robinson, Starbucks and over 1,400 other retail stores around the world. ... But what happens when you “make it”? What is the hidden side of success that creates vulnerability? Have you ever gotten everything you’ve ever wanted… and still felt a little stuck? I am so thankful for the openness of this incredible woman, and I can’t wait for you to hear her *real*, raw story.

All my photography Goal Diggers always ask me “how did you book 25 weddings your first year and match your salary so you could make the leap?” I get asked about this SO much and it’s a part of my story that I sometimes breeze over because I’m often on a webinar or speaking at an event and don’t have the time to really dive into it. So today, I thought I’d spill the beans once and for all! So here are some of the strategies I used to book clients while having no experience and the secret to how the heck you find people who will pay you to do what you love and help you get the courage and the ability to make the giant leap into full-time entrepreneurship. In this episode you'll hear: How I set myself up for success with my side hustle The importance of branding and social media marketing The strategy behind booking clients Marketing yourself in an authetnic, unforgettable way Pricing for profit I think sometimes people are looking for a magic quick fix easy answer for how to turn your side hustle into a full-time gig. But the truth is - you have to hustle. No idea was too small, every effort was worth pursuing and you have to work hard. That said, along with the hard work there are some fool-proof strategies that I shared in this episode to ensure you are seen, heard, and HIRED.

I know, I know-- you've heard it before, but Goal Diggers, meditation could be the secret to unlocking your potential. No matter where you are on your meditation journey-- whether you consider it "woo woo" or are already incorporating it, this session with Leah Weiss, PhD. is for you. Leah is an expert on meditation and mindfulness and today she is sharing all the meditation tips with you. On this podcast episode I start the conversation about why meditation and mindfulness are essential for living your best life. By the end of the episode you’ll know: What mindfulness truly is Where and how to incorporate meditation into your routine (for just 1 minute a day!) How mindfulness impacts your career path, employees, and work ethic Why mindfulness is crucial for success Plus, I’m lifting the curtain to show you my personal journey with meditation, mindfulness, and yoga. This is where Leah will teach you how to slow down, be present, and life your best life. ------ GUEST BIO: Leah Weiss, PhD. is a Stanford Business School professor, corporate consultant (LinkedIn, Google, The Omidyar Group), author (HarperCollins), and public speaker (TEDx, Intuit, Google, LinkedIn, Kaiser Permanente, YPO). Leah is an expert in corporate mindfulness, compassion, and purpose. Leah also writes (as a columnist) for Psychology Today, the Huffington Post, and the Harvard Business Review. She is regularly called upon to voice her opinion on the topic of mindfulness in the workplace by journalists from a variety of business publications. Her upcoming book, How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind (March 2018) focuses on how anyone can find purpose in any line of work.

Well, Goal Diggers, let’s just say it wasn’t exactly on our vision board, but God had a plan, and everything has fallen into place so perfectly. The big life change is…. we’re moving to Minnesota! Duluth, Minnesota to be exact. That’s right, Drew and I will be moving 6 hours away from our current home and community, and we couldn’t be more excited. But many people are asking: Why are we moving away from Fort Atkinson? What prompted the big move? What does our new house look like? When are we moving? What does this mean for business? And ultimately, why we decided to move away from friends, our gym, our home? The truth is, there is a lot of behind the scenes of our lives that you don’t always see in social media, and today I am walking you through a more personal story of why we are moving across states somewhat abruptly… I wanted to share a little bit about how this big move transpired and how God’s hand was in every little piece of it and also what our plan is going to be moving forward! This is a HUGE life change for us, Goal Diggers, and I am so excited to let you in on the secrets behind it! Any advice on moving far distances?! Our last move was only 10 miles, and now this one is across states! If you have any tips, head over to @goaldiggerpodcast on instagram and give me your best moving hacks! Because WE NEED THEM.

Jessica Honegger is an award-winning social entrepreneur with a passion for catalyzing others to step outside their comfort zones and live a life of purpose. Jessica is the founder and co-CEO of Noonday Collection, a fast-growing company dedicated to designing and selling an inspired collection of jewelry and accessories made by Aartisans across the globe. Noonday Collection partners with Artisan Businesses in 11 countries and holds a passion for building a flourishing world that helps to develop them through fair trade. Noonday Collection was featured in Inc. magazine’s 2015 list of the 5,000 fastest growing companies in America at number 45. Inc. also listed Noonday Collection as the third-fastest-growing American business owned by a woman. But Jessica's path wasn't always clear... there was never an MBA or capital investment. Instead, there was a real estate stint, a master's degree in education, travels, and mostly, a lot of dreams and grit. This path wasn't straight forward, but it was full of passion, strategy, and a beautiful social entrepreneurship mission. If you're wondering about product development, importing, dignified sourcing, and distribution models, you're in the right place. Jessica has the most incredible story filled with genuine heart, innovative thinking, brilliant strategy, that has resulted in *the* most successful sustainable fair trade jewelry business in the WORLD. And today you get to hear her story full of twists and turns! Let’s dive on in!

THE REALITY OF GOING VIRAL: The true story of how we (accidentally) created viral content, grew our following, and got national press... Simply by being who we are. In case you missed it, our marriage has been on the national (and international!) stage as a post of us in swimsuits went viral. We've gained followers, saw a boost of an engagement, and grew our business all within one whirlwind week. Sound like a great gig? It was.... and wasn't. In this episode, I tell you everything you need to know about going viral. The wins, the losses (may or may not have gotten emotional reading the "mean comments" on air...), and the final outcome. Was it worth it? It was. Did it have downsides? You bet. And I'm about to fill you in on ALL of it. If you're on the quest to create viral content, this episode is for you!