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Glint Advertising
Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: [email protected]
Total 83 episodes
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How to Give Feedback - The Glint Standard Podcast

How to Give Feedback - The Glint Standard Podcast

Send us a textErayne and Jonathan sit down to discuss how to give feedback to your agency. Let us know what you think in the comments and what our next topic should be!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
26:5219/11/2024
Is Direct Mail Dead - The Glint Standard Podcast

Is Direct Mail Dead - The Glint Standard Podcast

Send us a textCraig and Erayne sit down to discuss if direct mail is dead. Let us know what you think in the comments below!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
21:4715/10/2024
Budgeting For An Agency - The Glint Standard Podcast

Budgeting For An Agency - The Glint Standard Podcast

Send us a textErayne and Craig sit down to talk about everything you need to know about budgeting for an agency. Let us know what you think in the comments and what else you want to hear us talk about.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
25:0216/09/2024
Summer Favorites - The Glint Standard Podcast

Summer Favorites - The Glint Standard Podcast

Send us a textMiriam and Jonathan sit down to talk about all things summer and how it can apply to your growing brand!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
08:4915/08/2024
The Client-Agency Relationship - The Glint Standard Podcast

The Client-Agency Relationship - The Glint Standard Podcast

Send us a textJonathan and Erayne sit down and discuss exactly how to handle client-agency relationships. Let us know in the comments what you'd like to hear us discuss and if you like longer or shorter episodes. Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
22:3015/07/2024
The Essentials of a Social Media Strategy

The Essentials of a Social Media Strategy

Send us a textMiriam and Tori sat down to talk about the essentials for a good social media strategy. Let us know what you think in the comments and what should we talk about in the future.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
15:2215/06/2024
Business Development - The Glint Standard Podcast

Business Development - The Glint Standard Podcast

Send us a textStats to Validate Planning and Targeting: According to CSO Insights, organizations with a well-defined sales process experience 18% more revenue growth compared to those without. Additionally, LinkedIn reports that 62% of B2B customers respond to salespersons who connect by sharing insights and opportunities relevant to their business, underscoring the importance of targeted engagement.Stats to Validate Inbound and Outbound Strategies: HubSpot's State of Inbound report shows that inbound marketing strategies generate 54% more leads than traditional outbound tactics. Moreover, 84% of B2B decision-makers start their buying process with a referral, highlighting the power of networking (LinkedIn).Stats to Validate Nurturing the Opportunities: Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost (Forrester). Furthermore, nurtured leads produce, on average, a 20% increase in sales opportunities compared to non-nurtured leads (DemandGen Report).Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook:   / glintadvertising  Instagram:   / glintadv  LinkedIn:   / glint-advertising  Twitter: Support the show
27:5815/05/2024
A.I. in the marketing world - The Glint Standard

A.I. in the marketing world - The Glint Standard

Send us a textCraig and Jonathan sit down to discuss the evolving world of artificial intelligence. Let us know what you think in the comments below!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
17:4915/04/2024
Women's History Month - The Glint Standard Podcast

Women's History Month - The Glint Standard Podcast

Send us a textMiriam and Erayne sat down to discuss the trials tribulations and successes of women throughout history! Let us know what you think in the comments.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
25:1615/03/2024
Marketing Automation - The Glint Standard

Marketing Automation - The Glint Standard

Send us a textCraig and Jonathan sat down to talk about all the ins and outs of marketing automation. Let us know in the comments your favorite part of the episode!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
17:3818/02/2024
The Art and Science of Copywriting - The Glint Standard

The Art and Science of Copywriting - The Glint Standard

Send us a textErayne and Craig sit down to talk about the art and science of copywriting! Let us know what you learned in the comments below.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
21:1217/01/2024
Holiday Marketing Tips - The Glint Standard Podcast

Holiday Marketing Tips - The Glint Standard Podcast

Send us a textLearn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
19:0320/12/2023
Advertising Planning and Tactics - The Glint Standard Podcast

Advertising Planning and Tactics - The Glint Standard Podcast

Send us a textErayne and Craig sit down to talk about the importance of planning and good tactics for advertising. Let us know what you think and what we should talk about on next month's episode!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
25:5315/11/2023
How to market for Nonprofits - The Glint Standard Podcast

How to market for Nonprofits - The Glint Standard Podcast

Send us a textErayne sat down and asked our expert marketer, Lindsay, all the questions you need answers for. Sit down and take in all this great information if you're a nonprofit looking for help. Let us know if we missed anything, and we can help you with all of your needs.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://www.youtube.com/@glintadvertisingFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
26:5618/10/2023
Small Business Survival - The Glint Standard Podcast

Small Business Survival - The Glint Standard Podcast

Send us a textErayne and Craig sat down to discuss the dos and don'ts of owning a small business. Let us know your thoughts on their fantastic insight and if we should do more!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
23:5615/09/2023
Intern Insights: Ethan Hilbert - The Glint Standard Podcast

Intern Insights: Ethan Hilbert - The Glint Standard Podcast

Send us a textWe are sad to see our summer intern leaving us, but we had to ask him some questions before he goes. Craig sat down with Ethan to see his perspective on the advertising industry. Let us know what you think below; hopefully, we will see more of Ethan soon.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
12:4623/08/2023
The Glint Standard - Loving Lately pt. 2

The Glint Standard - Loving Lately pt. 2

Send us a textErayne, Miriam, and Lindsay all sat down for our annual loving lately podcast. Let us know what you have been loving recently, and drop a comment saying what we should talk about next in the world of advertising.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
25:0815/08/2023
The Glint Standard Podcast - Business Finance for Success

The Glint Standard Podcast - Business Finance for Success

Send us a textCraig Lloyd and Guy Church sit down to discuss Finance in business. They had a great talk on what to look for when starting your journey and what steps you could take to further your journey. Let us know what you think below in the comments and if we should have Guy back to talk some more!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
16:5815/07/2023
Storytelling in Advertising - The Glint Standard Podcast

Storytelling in Advertising - The Glint Standard Podcast

Send us a textMiriam and Erayne sat down to talk about storytelling in advertising and how it could help you resonate with your audience. Let us know what you think in the comments below!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://www.youtube.com/watch?v=Cp0JOdC-ewg&list=PL2UgGVugOCPyl1MLKAD3yW0szgw9PYfInFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
15:3315/06/2023
What was your social media start - The Glint Standard Podcast

What was your social media start - The Glint Standard Podcast

Send us a textCraig and Miriam sat down to discuss all things social media. What was the first social media that you joined? Let us know in the comments below what you liked about the episode!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://www.youtube.com/watch?v=vBJ0k-r6z34&list=PL2UgGVugOCPyl1MLKAD3yW0szgw9PYfInFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
22:4816/05/2023
Choosing an agency - The Glint Standard Podcast

Choosing an agency - The Glint Standard Podcast

Send us a textErayne and Miriam sit down to talk about choosing an agency. They have a great perspective on this as they have seen both sides of the industry. Check out their expert tips and let us know in the comments what you thought of the episode.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://www.youtube.com/channel/UCvKLGsnQme9cerug3jar_JQFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
12:1315/04/2023
The Glint Standard Podcast - The history of advertising

The Glint Standard Podcast - The history of advertising

Send us a textCraig and Jake sit down to talk about the history of advertising. From the past to the present, they found lots of similarities. Let us know what you think of this new exciting episode and your favorite fact from the past.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Vidcast: https://bit.ly/3YSgP1LFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
18:4815/03/2023
The Glint Standard Podcast- This or that

The Glint Standard Podcast- This or that

Send us a textErayne and Craig sit down to talk about Sunday's big game and much more. It's always an exciting time for advertisers as the season ends, so check out their insights and see if they like this or that.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Vidcast: https://bit.ly/3YSgP1LFacebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
20:1709/02/2023
The Glint Standard - When you feel like quitting

The Glint Standard - When you feel like quitting

Send us a textWe all feel burned out at our jobs, but whenever that makes you think of quitting, you have a lot of paths you can take. Erayne and Craig lay out the groundwork in this new podcast of what steps you can take to make that tough decision. Let us know if you found this helpful below and come back next month for more Glint Standard episodes.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
25:2418/01/2023
The Glint Standard Podcast - When business sense doesn't make sense

The Glint Standard Podcast - When business sense doesn't make sense

Send us a textWe have Shane on on the podcast this month to talk about his business sense. Let us know what you think below and your favorite part of the podcast!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
20:1319/12/2022
The Glint Standard Podcast - Credit Union Marketing Tips

The Glint Standard Podcast - Credit Union Marketing Tips

Send us a textErayne and Miriam sat down to talk about their time working as credit union marketers and how they are bringing that attitude to Glint. Let us know what you think and comment down below what your favorite tip from this podcast was.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
19:2515/11/2022
The Glint Standard Podcast - Tips on becoming a boss

The Glint Standard Podcast - Tips on becoming a boss

Send us a textWe sat down with Craig and let him discuss everything it takes to be a boss. Hopefully, you're inspired to start your business. Let us know if you have any more questions belowLearn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
25:4015/10/2022
5 things not to do in digital advertising

5 things not to do in digital advertising

Send us a textWe had so many topics we still wanted to talk to you about, so here's our part 2! We also have a new guest, Lindsay Huffman. Lindsay, our digital strategist, had a lot of great insight on this topic, and we loved having her. Let us know in the comments what you think!Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
14:4615/09/2022
5 things not to do in advertising

5 things not to do in advertising

Send us a textWe are jumping on the trend and sharing the 5 things that we would never do in advertising. Let us know if these tips were helpful and ask us any questions you have if you're having struggles in this space.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
15:3817/08/2022
Loving Lately

Loving Lately

Send us a textWe took some time and sat down to discuss what we are all loving lately. Erayne brought some of her favorite must-need products while Craig discusses the life changes he’s made. Make sure you comment for your chance to win one of Eraye’s loving lately.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
24:2514/07/2022
How to stay productive

How to stay productive

Send us a textAfter our last podcast on general time management skills. We knew we had to make a follow-up on our personal favorite strategies. We discuss how the Pomodoro technique and the Eisenhower method are so helpful for our agency. Let us know what you think of these methods and if you think they could help you.Check out our blog on this topic: https://glintadv.com/2022/06/15/the-quadrants-how-to-prioritize-using-the-eisenhower-matrix/Erayne's recommended articles: https://todoist.com/productivity-methods/eisenhower-matrixhttps://asana.com/resources/eisenhower-matrixLearn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
30:5515/06/2022
Time Management

Time Management

Send us a textTime management might be the single best tool for productivity. Join the Glint team this month to discuss tips, best practices, and philosophy to save you those precious hours. Make sure to come back next month for part 2 because we have so much to talk about with this topicLearn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
19:4819/05/2022
The Law of Attraction

The Law of Attraction

Send us a textThe law of attraction can be a very useful tool for all aspects of life. You can use the law of attraction to manifest positive things in your life or, use it to create a strategy for your clients. Let us know if you have any questions on the subject or suggestions for future episodes below.Learn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdvertisingInstagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glint-advertising/Twitter: https://twitter.com/glintadvSupport the show
17:5521/04/2022
Interactive Marketing Examples

Interactive Marketing Examples

Send us a textThere are so many ways interactive marketing can be implemented into your business. You probably are even doing some simple ones already but, let us give you some more examples so you can expand your knowledge further.Have questions? Email us at [email protected] more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdverti...Instagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glin...Twitter: https://twitter.com/glintadvSupport the show
15:2821/03/2022
What is SEO?

What is SEO?

Send us a textSearch Engine Optimization (SEO) refers to improving your brand's online presence. It's that simple! SEO may seem like a virtual vortex you want nothing to do with, but we're here to tell you it doesn't have to be that complicated. From on-page to off-page, we give you the basics of SEO and how this can help your brand's visibility. Have questions? Email us at [email protected] the show
20:5624/02/2022
Tips for Starting Your Career

Tips for Starting Your Career

Send us a textJob hunting, resume building, and interviews, oh my! What would you tell your 22-year-old self if you were applying for jobs with the knowledge you have now? Our workplace experience has given us the inside scoop to what potential employees are looking for. In this episode of The Glint Standard, we discuss our tips and tricks on finding the perfect job and landing the position. Have questions? Email us at [email protected] the show
21:3727/01/2022
How to Establish Good Company Culture

How to Establish Good Company Culture

Send us a textCreating company culture is one of the top priorities businesses should take on today for employees and customers alike. Company culture's role in business is invaluable to creating productive, dynamic work environments that support long-term growth. So how can leaders establish this environment, and what can employees do to help? We have the answers. How does your company establish good culture? Email us at [email protected] the show
30:1021/12/2021
Social Media for Business

Social Media for Business

Send us a textAre you capitalizing on social media marketing? The digital frontier is ever-changing, and consumers are constantly looking up their favorite brands before committing to a purchase. So how do businesses take advantage of this? In this episode, the Glint team provides valuable insights into promoting your brand using social media tactics. From organic to paid, we give you tactics you can start implementing today!How do you use social media? Email us at [email protected] the show
15:3119/11/2021
Emotional Appeals in Advertising

Emotional Appeals in Advertising

Send us a textWhen thinking of different advertising strategies, you may think of art direction, marketing automation, or brand awareness. While all these initiatives push the needle in our industry, the most significant influence on purchase behavior is appealing to emotions. Using emotional appeals is a common strategy amongst advertisers, and for a good reason. In this episode of The Glint Standard, our team discusses the primary areas of emotion and how to capitalize on these to drive consumer purchase. Give us your thoughts! Email us at [email protected] the show
23:5820/10/2021
Intern Insights: Amanda Dickman

Intern Insights: Amanda Dickman

Send us a textWe love sharing our knowledge as an agency, whether that be with our clients or employees, but especially our interns! Ryan interviews our intern Amanda about her time here this summer on this episode of The Glint Standard. From gaining more confidence to managing client relationships, Amanda dives into the most valuable things she learned and how she plans to apply that to her senior year at college. Is a Glint internship right for you? Email us at [email protected] the show
11:2313/09/2021
The Value of Client Relationships

The Value of Client Relationships

Send us a textBusinesses that develop great relationships with their clients are more likely to achieve overall business success and long-term client satisfaction. Excellent client relationships open up more opportunities because your clients are more willing to communicate with you. So how do you develop these relationships? In this episode, our team discusses the value of good client relationships and how working in tandem can bring more success on both sides. How are your relationships with your clients? Email us at [email protected] the show
18:4627/08/2021
How to Pitch a Winning Idea

How to Pitch a Winning Idea

Send us a textIt all starts with an idea. Communicating to move people to take action is difficult to acquire but can easily be taught. Pitching a winning idea consists of explaining your concept well while simultaneously appealing to your audience. After all, they are the ones who will be investing in it. Is there a standard process? Do you need to tell a story? How long should it be? We answer all these questions and more in our newest episode of The Glint Standard! How does your team pitch a winning idea? Email us at [email protected] the show
21:3212/08/2021
Getting Uncomfortable

Getting Uncomfortable

Send us a textStepping out of your comfort zone is essential to growing in your career. Some of the smartest people in the world continue to get uncomfortable because they understand it's the process of acquiring a new skill set. The biggest challenge is in your head and knowing that no one is looking for you to fail. In this episode, we talk about expanding your knowledge by losing that security blanket and how to do that with a purpose.How do you get out of your comfort zone? Email us at [email protected] the show
19:2103/08/2021
Defining Target Audiences

Defining Target Audiences

Send us a textHow do you define your target audience? No matter the industry, each business has a specific target audience. The more knowledge you have of your top customers, the better the marketing initiatives. Who they are, why you're going after them, and your purpose are all factors that come into play when defining your target audience. We want to know your thoughts! Email us at [email protected] the show
21:5315/07/2021
Celebrity Agencies vs. Traditional Agencies

Celebrity Agencies vs. Traditional Agencies

Send us a textWe see more celebrity-owned marketing agencies today than we ever have before. Ryan Reynolds, Dwayne "The Rock" Johnson, and LeBron James are just a few of many who have stepped into the industry. High-profile celebrities such as these are a walking brand, continuously representing themselves throughout all aspects of their lives. What's the value they bring to our industry? In this episode, we discuss celebrity agencies versus traditional agencies and the differences between the two. Give us your thoughts! Email us at [email protected] the show
17:3302/07/2021
When Is Good, Good Enough?

When Is Good, Good Enough?

Send us a textWhen can we let go of our perfectionism to get things done? Time is money, and constantly trying to make something better is a mindset that can eat up your time quickly. There's always going to be something to tweak, but knowing when to stop is what matters. In this episode, our team discusses the balance of trying to make an idea better while also knowing when it gets the job done. How do you know when something is good enough? Email us at [email protected] the show
18:1818/06/2021
The Value of Email Campaigns

The Value of Email Campaigns

Send us a textHow many emails do you get a day? Although email has changed drastically over the years, it's still a significant part of our lives and is one of the most effective ways to reach your audience. So how do we capitalize on this as marketers? Making your email campaigns trackable and analyzing those results will not only provide your business with so much value but will also allow you to gauge your audience at a higher level. Want to know more? Email us at [email protected] the show
22:3004/06/2021
Work Ethic and Speed

Work Ethic and Speed

Send us a textAlthough they go hand in hand, there is a big difference between work ethic and speed. Some people have a great work ethic but don't produce, while others are quick to get the job done because they want the paycheck. In this episode of The Glint Standard, our team talks about the critical differences between work ethic and speed, how both fit into the workplace, and how it differentiates generationally. We want to hear your thoughts! Email us at [email protected] the show
21:2720/05/2021
How Creativity Plays a Role in Thinking Bigger

How Creativity Plays a Role in Thinking Bigger

Send us a textWe immediately interpret creativity as the ability to design, make art, visually conceptualize, etc. However, the parameters of being creative far exceed the realm of design. At our agency, we define creativity as thinking outside the box and knowing how to solve the problem. Everyone is creative to some degree, all in different ways. No matter the industry, it's about how you apply your creativity that will determine the success of your business.Tell us how you're creative! Email us at [email protected] the show
19:2306/05/2021
Old and New as it Relates to Marketing

Old and New as it Relates to Marketing

Send us a textWhen it comes to marketing, selecting the right strategy is an age-old question. Depending on your marketing goal and your audience, do you go the traditional route or the digital route? In this episode, we discuss the stark differences between traditional and digital advertising and how we implement and adapt both in today's world. Which marketing technique do you prefer? Email us at [email protected] the show
17:0521/04/2021