If you never quit, then you won't fail. That's the prerequisite of entrepreneurship. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how to acquire customers profitably, the formula, mindset, and models that he uses to achieve this success, and touches on topics about seeking family approval, etc. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Tanner Chidester’s YouTube Channel! Timestamps:(1:17) - Alex's business approach: Organic leads without paying; no pre-existing formula.(6:54) - Strategies for easier marketing; significance of consistent growth.(9:50) - Addressing lack of support from family; advice for those struggling.(15:00) - Leila Hormozi's impact, Alex's daily life, and future plans.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Is your routine really productive for you? Today, Alex (@AlexHormozi) talks about the question that many people keep asking him: his “Millionaire Morning Routine”. He talks about how this routine should actually be done in reverse, the implications of having this kind of morning routine, and why understanding productivity and leverage is important when creating your own routine. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:59) - Define productivity; focus on least effective routines, avoid perfection.(2:51) - Critique of "Millionaire Morning Routine"; commitment over routine specifics.(5:10) - Emphasize outcome thinking; leverage tasks based on effectiveness.(7:26) - Entrepreneurship: Consistently trading time; prioritize high-leverage tasks.(10:38) - Remember to assess task productivity, evaluate leverage, and do the work.(14:23) - Maximize personal work time; ensure focus on the right tasks.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Do you walk your talk? Or are you just saying that? Today, Alex (@AlexHormozi) talks about how there are so many people who about things they haven’t even done themselves which results in painting a false image of authority, and why being completely honest with your intentions from the get-go and documenting your process is better in the long run when you’re trying to leave your mark in the industry.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:34) - Common growth hindrance: Misalignment of brand and authority focus.(2:46) - Difficulty delivering theoretical business knowledge without evidence. Be transparent.(4:58) - Shift to depth and specificity in language for valid insights.(7:06) - Speak with authority based on experience, document your journey.(9:26) - Consider audience intention; authenticity is crucial.(11:29) - Service value lies in implementation, accountability, troubleshooting, and problem-solving perspective.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

The only games worth playing are games that you can continue to play. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how the role of having general business acumen can contribute to general business success, how pain can be used to feel success, and how to simplify your offers in such a way that they're both compelling, easy, valuable, and get people to buy them. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Tanner Chidester’s YouTube Channel! Timestamps:(1:40) - Book inspiration from years of knowledge, hiring high-level talent.(4:32) - Asking experts right questions, millionaire efficiency with 2-day workweek.(8:22) - Strong business background's impact on success, scariest entrepreneurial moment.(10:56) - Trend of successful people avoiding failure, Alex's perspective evolution.(14:01) - Simplicity challenge; litmus test to gauge offer complexity.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

You're letting people know one-on-one about the stuff that you sell. Today, Alex (@AlexHormozi) talks about how you can possibly leverage referrals and affiliates, an interesting story about cold outbound sales, and how you can profitably grow, even if you're capital constrained. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:28) - Cold outbound strategy: Affiliates to customers, cost-effectiveness emphasized.(2:52) - Math breakdown of two girls selling energy drinks at the beach.(3:58) - Vital role of a good product; giveaway strategy for virality.(6:51) - Marketing efficiency key; benchmarks like LTV, CAC ratio crucial.(8:43) - Cold outbound applicable to various businesses; direct communication methods.(9:44) - Consider ideal cash flow of acquisition; aim for quick returns.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Gain their trust by selling what you (don’t) have. Today, Alex (@AlexHormozi) talks about one of the most powerful sales tactics he’s been using: Ghost Products. He dives into how he was able to discover this idea, how to apply it, and how it’s a concept on diming imaging admission that you can do as a salesperson to gain the trust of your customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:07) - Sold product out of stock by offering alternatives, giving instructions.(3:59) - "Ghost Products" build trust; distinguish help from manipulation with intention.(5:38) - Trust gained by offering low-margin items generously; present vision.(8:14) - Upsell using prescriptive closes; associate product use with existing habits.(10:35) - Emphasize the problem-solving aspect if the customer doesn't buy immediately.(13:11) - Sales goal: Move to the customer's side of the table.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

And if you give more than you take, the marketplace will always reward you... Today, join Alex (@AlexHormozi) as he guests on Foundr Stories’ YouTube to talk about some of the common mistakes that are happening in the entrepreneurial space, break down the concept of “tiny market, big money”, and how you speak, think, & approach scenarios and situations are going to predicate how successful you are in any endeavor you do.  This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Foundr Stories’ YouTube Channel! Timestamps:(1:04) - "Tiny market, big money" process: Find lucrative niche markets.(4:22) - Manage 100x price increases and attract more clients.(6:13) - Key takeaway from educational efforts?(9:24) - Entrepreneurial mindset: Acquired or innate skills?(15:03) - Common 2021 entrepreneur mistakes.(17:51) - Rapid-fire: Money, 10-year vision, and more.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Sometimes, a change in perspective can alter how you live your life. Today, Alex (@AlexHormozi) talks about how we should manage the circumstances or the conditions that come to us, the three different scenarios that he uses to create and destroy meaning in his own life, and how changing your perspective dictates the way you play the game.  Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:41) - Unlearn interpretations, use time and volume as tools for judgment.(2:52) - View circumstances like weather; embrace both sunny and rainy days.(3:54) - Time perspective: Assess future impact, relieve present pressure.(8:00) - Avoid inflating micro importance; be aware of meaning levers.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Wealth is based on the fundamental unit of money. Money is a foundational unit of time. Today, Alex (@AlexHormozi) talks about how mastering wealth is rooted in how you master your time and money, the 3 traits that the ultra-successful share with one another, and how other factors such as reciprocity & sacrifice should matter in your journey to success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - Reciprocity can't be forced; maintain consistent demand in business.(3:18) - Provide value exceeding payment; ask how to overdeliver consistently.(4:44) - Leverage in business is the ratio of inputs to outputs.(5:46) - Master time to master money; micro and macro perspectives.(10:04) - Success traits: Superiority complex, insecurity, fear of failure, impulse control.(12:59) - Question sacrifice: Why aren't people willing to sacrifice?Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

I prefer to be dealing with tremendous demand and fixing operational problems rather than trying to generate demand... Today, join Alex (@AlexHormozi) as he guests on Foundr Stories’ YouTube to talk about whether or not entrepreneurs are hard-wired or born that way, becoming a billionaire, grand slam offers, and more! This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Foundr Stories’ YouTube Channel! Timestamps:(1:01) - Alex's first job, entrepreneurial mindset, and book inspiration.(6:18) - Giving after death, billionaire aspirations, and the path to it.(11:22) - Post-billion goals, software impact on billionaire status speed.(17:13) - Importance of the "offer," steep learning for $2M+ monthly earnings.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Don’t bite off more than you can chew. Today, Alex (@AlexHormozi) discusses a common mistake that entrepreneurs do when it comes to taking on more opportunities than they can handle, the parallel between lifting weights and doing business, and why focusing on one thing at a time will give you the best results than dipping your feet into many ponds at the same time.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:31) - Business complexity: Like lifting weights, scaling often lies in simplicity.(3:07) - Avoid mistakes: Choose challenges that match your capabilities.(4:46) - Story: Offering many services harms more than benefits.(6:43) - Mistake: Attempting to solve growth by diversifying distracts from core.(8:12) - Learn from mistakes, focus on one thing at a time.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

You just have to keep on showing up… Today, Alex (@AlexHormozi) talks about his journey in creating this podcast, why consistency is the root of how your presence online will get noticed, how using time horizons in hitting a certain goal greatly helps, and all about the importance of committing. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:41) - Alex's podcast consistency emphasizes communication, teaching, and entertaining skills.(3:14) - Think in decades for meaningful goals and long-term impact.(4:27) - Commit to actions, not just outcomes; show patience and diligence.(7:58) - Atomic Habits insight: Goals don't define uniqueness; actions do.(9:41) - Separate activities from outcomes for focused, emotionally stable actions.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Everyone sabotages themselves simply based on expectations. Today, join Alex (@AlexHormozi) as he guests on Omar Elattar & The Passionate Few’s YouTube to talk about the importance of picking the right niche, the decision-making framework that he uses when confronted with hard choices, and the value of volume in repetition in skill development.  This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Omar Elattar & The Passionate Few's YouTube Channel! Timestamps:(1:03) - Package deliverables, ad spend questions, and niche importance insights.(10:19) - Alex's decision-making framework for hard choices and emphasizing hard work.(23:16) - Is selling something aiding money-making the ultimate goal?Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

You have to duplicate before you replicate. Today, Alex (@AlexHormozi) shares with us a very simple but effective mindset shift when it comes to where you should be investing your money, what you should look for when getting mentors, and the long-term benefits of skill stacking. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:44) - Investment decision crystallizes income growth belief.(3:08) - Making money: Provide value, solve problems for others.(7:31) - Investing steps: Save, invest surplus, enhance earning capacity gradually.(10:29) - Learn from experienced, credible individuals. Duplicate before replicating.(13:59) - Measure progress in skills before dollars. Build skills foundation.(17:42) - Learning skills exponentially grows, leading to increased compensation.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

No one starts by being amazing. Today, Alex (@AlexHormozi) talks about the five phases of content marketing, the objectives you're solving for each of these, and how to provide meaningful content to your audiences. Sometimes it’s about showing up no matter what, even if it means slow progress.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:43) - Content Marketing Phases: Create, Consistent Posting, Reliability, Regularity, Repurposing.(4:10) - Key rules: No length limit, prioritize quantity. Alex details each phase.(12:04) - Phases 3-5 focus on customer generation; 1-2 generate leads.(17:56) - Talking points depend on expertise. Make engaging, informative content.(19:04) - Core question: "Why listen? Why is it worth their time?" Honesty matters.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

At the end of the day, we only have so much decision-making power. Today, join Alex (@AlexHormozi) as he guests on Omar Elattar & The Passionate Few’s YouTube to talk about his path from employee to entrepreneur, how fitness has been incorporated into his business, and how they optimize systems to scale a business. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Omar Elattar & The Passionate Few's YouTube Channel! Timestamps:(1:40) - "Entrepreneur Alex": Origins and sources of inspiration.(4:51) - Post-college plans, initial investments, and consistency practice.(12:17) - Alex's fitness-business balance, system reviews, and the first gym.(22:18) - Acquisition journey beginnings, meeting Leila, and business progression.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Advance your way to the top with these tactics! Today, Alex (@AlexHormozi) talks about one of the fastest ways to make a tremendous amount of money in a service business by looking into the 3 different categories that fall under this umbrella. He also talks about how looking at your business through this perspective can help you get to the top faster than you think (which has been clearly seen with his portfolio companies’ growth!)  Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:09) - Sell products/widgets, services, and access in your business.(4:09) - Enhance product value by adding components like services.(5:56) - Explore six categories of diverse business offerings.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Sometimes terrible can be a good thing! Today, Alex (@AlexHormozi) talks about how using inverse thinking to see if your partnership is actually more terrible than it seems, and how to ensure you’ll be picking someone who is the perfect fit for you and the company! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:51) - Reasons 1-5: Disproportionate knowledge, time, money, expectations, and no agreements.(5:44) - Reasons 6-10: Generosity, misalignment in mission, values, vision, and lifestyles.(7:42) - Summary of reasons for terrible partnerships and the underlying frameworks.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

What is one question you repeat to yourself over and over again?  Today, join Alex (@AlexHormozi) as he guests on Driven CH's YouTube with Albert Preciado to talk about how to win big, how he scaled their social media to almost 2 million audiences in under two years, and how to understand the control, freedom, and these relations to the entrepreneurial growth in business. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Driven CH's YouTube Channel! Timestamps:(0:52) - Invest more in valuable experiences. Alex quickly gauges winning traits.(5:15) - Importance of a unique physical identity for personal branding?(11:05) - Alex's content creation process, mundane tasks, and social media growth.(17:03) - Selling companies, acquisition.com routine, and company's growth strategy.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Are you truly aligned with your values? Today, we go back to when Alex (@AlexHormozi) talked about the time he donated a large amount of money and why he didn’t feel happy about it after. He dives into how finding meaning or purpose in life greatly exceeds some material aspects of your life and the values you choose to live with will give you the ultimate fulfillment in the end. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Alex seeks meaning in actions, driven by purpose.(2:55) - Create and assess meaning in your work engagements.(4:08) - Challenge beliefs, except those deeply held.(5:35) - Evaluate created meaning and fulfillment in your pursuits.(7:45) - Live in alignment with values; decisions reflect upheld values.(10:03) - Legacy notion: Passing wealth can potentially harm recipients.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Communicate the expectation. Today, Alex (@AlexHormozi) talks about the reasons why your employees are not doing the tasks you’re asking them to, and the process of how to turn things around using the managerial framework he’s come up with. Once you hit all the peaks of the framework’s triangle, you’re on the right path! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Alex's framework: What if someone doesn't do what you want?(2:38) - Reason #1: They're unaware of your expectations.(4:27) - Reason #2: Lack of training; show them how.(6:17) - Reason #3: Check motivation; incentives drive action.(9:16) - Understand internal, external motivations within your team or company.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Suffering isn’t a prerequisite for success. Today, join Alex (@AlexHormozi) as he guests on Driven CH's YouTube with Albert Preciado to talk about the things that we're afraid of and whether they use us or we use them, and how to focus on one path for an extended period of time to achieve the goals that are unreasonable in everyone else's eyes, but not your own.  This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Driven CH's YouTube Channel! Timestamps:(1:33) - Motivation: Must crisis drive change? Impact of Leila?(7:42) - Life lessons, wealth regrets, focus barriers, envy insights.(19:33) - Alex's routine: workouts, diet, health impact on success.(24:12) - Fears: Financial insecurity, past struggles haunting thoughts?Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

I chose to stop giving "trauma" power. Today, Alex (@AlexHormozi) talks about the three things that shape your character as an entrepreneur and the one factor between these three that plays a major role: your self-belief. He also talks more in-depth about the importance of having self-belief and how your perspective can easily change that. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:33) - Stories shape behavior, character; vital self-narratives.(2:42) - Enhance traits with stronger beliefs; self-improvement key.(3:56) - Surpass beliefs, advance beyond current skills, elevate capabilities.(7:14) - Fluid identity, adapt traits for business growth, evolve.(9:51) - Daily affirmations as powerful self-transformative arguments reshape your identity.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Give them an offer so good they’ll feel stupid for saying NO: E-commerce edition! Today, Alex (@AlexHormozi) talks about how his $100M offer framework not only works with a traditional sales pitch, but also for E-commerce! What?! Yes, you heard that right. He dives into how each of the 4 variables of his framework applies in every aspect of E-commerce through clear and simple examples. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:12) - Value equation variables drive purchasing decisions, exceeding perceived value.(3:01) - Apply scarcity, urgency, guarantees, and bonuses in E-commerce like Amazon.(8:10) - Boost value equation with key variables for increased sales.(11:37) - Define the job to be done, and everything else follows.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

All it takes is an offer they can't say NO to! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about guarantees within sales and marketing, creating high-ticket sales, and strategies that bring your business on the path to longevity. Grab your pen & notebooks, and list down all these golden nuggets! This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Greg Hickman's YouTube Channel! Timestamps:(0:58) - Apply quick win strategy for effective implementation.(3:37) - Can high-cost clients coexist with low-cost ones?(7:34) - Decide front-end services/products and recognize consumables for coaching agencies.(14:03) - Impact of guarantees on sales and marketing strategies.(19:55) - Surprising actions of agency owners; timing for introducing continuity.(25:47) - Current trends in business owner practices.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Strong convictions precede great actions. Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team. Tip: it's not based on skill, but based on heart. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:52) - Product talk reflects conviction. Best salespeople genuinely believe in products.(6:01) - Train, practice communication, and build self-belief to strengthen conviction.(9:07) - Boost sales team mojo, instill belief. Reminder: "We need reminding."(10:25) - Distinguish self-interest from helping for others' benefit in sales. Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Too many lenses can make you to go blind. Today, Alex (@AlexHormozi) talks about acquisition.com, their portfolio company that does $100 million a year, and their core values that serve as a guide for anything and everything they do. He also talks about how things that are "true and innate to you" can help structure your core values and that you don't always have to have many of them to run successfully.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:26) - Brain, heart, and conversations for business growth(3:52) - Find values through non-negotiables(5:15) - Ideal values with unimpeachable character(11:39) - Candor, feedback, and competitive greatness for progressFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

... And make it DOUBLE! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about compelling ways to increase prices, get making your business more scalable and profitable, get more clients to say yes and have them to do things that they can't say no to, and more! Buckle up for this roller coaster of takeaways! This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Greg Hickman's YouTube Channel! Timestamps:(2:07) - Why Alex is not a fan of the "agency model"(6:16) - Millionaire vs. Billionaire Mindset(10:34) - One channel, word of mouth vs. paid media(14:09) - Doubling rates and what it takes to effectively instill them (21:26) - The equation behind serving your audienceFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Are you living the way you want or by someone else's rules? Today, Alex (@AlexHormozi) talks about something more personal. He dives into his relationship with his father, the impact this had on his entrepreneurship journey, and how he managed to break free from the expectations set on him, ultimately making a name for himself. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:22) - The constant need to seek validation felt like death(3:59) - Legacy can leave heavy expectations(6:56) - Father not supportive the things Alex wanted to do for himself(10:22) - "I would prefer to not be alive if this is what my life will be."Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

It's risky business, people! Today, Alex (@AlexHormozi) talks about the top business risks that are made by many new entrepreneurs, show you how each risk works (with different scenarios played out), the best ways to approach these, and how the wealthiest figure out ways to play the game in new ways where they can't lose.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - 2 types of risk and their costs when making them.(4:00) - Hardest question in entrepreneurship: when to pivot?(6:52) - Idea risk vs Execution risk for new entrepreneurs.(11:05) - Wealthiest people eliminate risk by controlling it.(14:57) - Change how you think about risks - focus on opportunities.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Make any product attractive! Today, join Alex (@AlexHormozi) as he guests on the Charlie & Ben Podcast to share his advice on selling products people would want to buy, finding the right team, Aristotle, and his relationship with Leila! This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Charlie & Ben's Podcast on YouTube! Timestamps:(0:50) - How to market a product like weight loss(7:09) - How to hire the right employees(24:51) - The meaning of life according to Aristotle(26:56) - A soul mate is n=1Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Some mistakes can be right under your nose! Today, Alex (@AlexHormozi) breaks down the mistakes that businesses make that cause them to plateau, how to deal with negative word of mouth, setting modest expectations, and more! Note: don't trade the short-term sale at the expense of the long-term brand.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) - Outline business and 3 eventualities that impact margins.(4:44) - Combat 3 eventualities, understand importance of sequences.(7:56) - Create CX/Customer Success team to track time to value.(10:23) - Increase expectation discrepancy, reduce negative word of mouth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Do you know you’re making the same mistakes over and over again? Here’s why… Today, Alex (@AlexHormozi) talks about how he consistently generates leads, the key piece that he was missing in multiple different platforms, the multiplicative effect, and the importance of volume. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (0:19) - Boring work, prioritize what matters, volume-skill-time equation(3:42) - Alex's stories: volume's importance realized through experiences(8:20) - Multiplicative effect: quick results with volume(10:13) - Skill's importance for development and repetition(13:27) - Equation: multiplicative, not additive, as mentionedFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

It’s all about the mindset! Today, join Alex (@AlexHormozi) as he guests on the Charlie & Ben Podcast to share his advice on money mindset, using money as a measuring stick, how to turn insecurity into motivation as fuel for the pursuits that you have, and more! This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Charlie & Ben's Podcast on YouTube! Timestamps:(1:13) - The Diminishing Returns of Money (7:31) - Millionaire vs. Billionaire Mindset(11:40) - Why anyone can be top 1% (16:19) - Turning insecurity into motivation(22:55) - Alex’s business equationFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

How do you redefine the terms? Today, Alex (@AlexHormozi) shares with us why he chooses to not follow his own feelings, beliefs vs. assumptions, and how your mindset is heavily tied with your emotions that can influence the way you perceive and live life itself. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:28) - The utility of observable actions over feelings in business(2:56) - The flexibility of beliefs and assumptions in shaping identity(4:18) - Embracing the spectrum of human emotion for a liberated existence(6:45) - The role of emotions in personal and professional life(8:16) - Redefining terms for mental wellness and acceptanceFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

What does value mean to you? Today, Alex (@AlexHormozi) talks about how he was able to live on $0 Income for 3 years growing my business through a framework that kept him grounded and being able to spend on things that you value rather than meet society’s expectations.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:01) - Sleeping on gym floor, learning income-to-expense ratios(4:59) - Business expansion, marriage, setting expense priorities(10:51) - Cashing money, de-risking, goal of material wealthFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

The best people are attracted to the best opportunities. Today, join Alex (@AlexHormozi) as he guests on Evan Carmichael’s YouTube to share about our mindset towards creating content, leveraging opportunities, and most importantly why it’s important to show up as yourself.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Evan Carmichael's YouTube Channel! Timestamps:(2:18) - Creating valuable content & giving back to your audience.(7:41) - Expectations of Alex’s dad & the mindset of growing your money 10x(16:22) - Process of finding the best team & the willingness to be unapologetically you(23:16) - Frameworks that Alex lives by, staying on the good side of life, etc.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

They made a list, and they’re checking it THRICE! Today, Alex (@AlexHormozi) shares the 3 criteria he and his wife Leila use when they are looking into investing in companies, how these indicators greatly help their screening processes, and "what is the value of the company based on the potential opportunities?"Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:29) - 1st criteria: potential units sold, 2nd: potential profit(4:56) - 3rd criterion: supply-demand or competitive dynamics(7:20) - Alex's rule: 80%+ gross margin for service-based business(9:59) - TAM not a good indicator for company sizeFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

What does “value” mean to you? Today, Alex (@AlexHormozi) shares how you can increase the amount you’re getting paid by using “inversion thinking” and gives scenarios of how each of these variables influences pay. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:48) - Introduction to inversion thinking and pay influencers: "provide little value"(8:44) - 2nd variable: "how much we ask for" or "how much we negotiate"(11:11) - 3rd variable: "competitive landscape/dynamics" OR "supply/demand for job"(14:17) - 4th variable: "type of opportunity in business umbrella"Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Is it possible to balance both your work and love life? Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak on the Lifestyle Builders Podcast with Tom & Ariana to share how they hit it off as business partners at first, and how their relationship eventually deepened as spouses. They also talk about how there are actually many similarities in principles when it comes to business and romance!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode over on the Lifestyle Builders Podcast YouTube Channel!Timestamps:(2:23) - From business to life partners, their communication, and routine (8:49) - The concept of “loving logically”, and business being their life mission(13:48) - Managing expectations, roles, etc. with your partner both in business and in life(17:50) - Key takeaway from Alex and Leila’s marriage Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Quality over quantity! Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about the heart and soul of building a brand and the mistakes that some people aspiring entrepreneurs tend to repeat when starting out on creating content. This is part 2 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:25) - Two frame shifts: "Here's What I Did" vs. "Here's What I Should Do"(5:59) - Niche-specific authority over generic(13:46) - Gain authority by admitting limitations(18:14) - Give away secrets, sell implementation for brand building(21:51) - Talk about your specialty, unchallenged truthFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Why should I listen to you? Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about how he was able to grow over a million followers in his audience within six months through tactical advice and practices in creating content. This is part 1 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:30) - Alex introduces himself and Module 1: "Why I started this"(9:22) - Alex's YouTube and content creation journey begins(15:15) - Module 2: Content creation model - Test, Record, Inject, Contextualize, Distribute(23:08) - Observations after implementing the content creation modelFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Finding the right mentors, Business & Marriage, decision-making processes, etc. Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak at Fireside Chat Las Vegas to answer some Q&As on business, and give really awesome insights & advice. This is part 2 of the chat.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:40) - View on spending time and money on mentorship, coaching, education(4:44) - Alex and Leila's marriage backstory, life balance, etc.(15:27) - People you look up to as avid learners, mental frameworks(22:10) - Incorrect advice: fast-tracking skills, cultivating patience as entrepreneur(37:48) - Principles, learnings, decision-making in personal brandingFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Glass ceilings, boring work, and more! Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak at Fireside Chat Las Vegas to answer some Q&As on business, and give really awesome insights & advice. This is part 1 of the chat.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps - (1:38) - Starting over: Focus areas and things to do differently.(5:55) - Common struggles: Solutions to break through and go further.(15:23) - Evolving company culture, hiring perspective, and advice.(34:30) - Best time to hire a "duplicate" and skills to hone.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

My goal is to die with no secrets. Today, Alex (@AlexHormozi) opens up about his continuous battle with his pride, the events that made him reflect about his ego flaring up, his mindset on what to do next time his pride gets in the way, and of course help others who are struggling with the same feelings. Even pride can get the better of us when we least expect it. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:02) - Alex shares story of unaware aura incidents.(3:55) - Continuous struggle with pride/ego faced by Alex.(6:07) - Stay grounded by self-checking in ego-triggering situations.(10:09) - Pride isolates, never goes away. Learn to control it.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Are you ready to up your money game? Today, Alex (@AlexHormozi) talks about the 10 lessons you can start doubling the amount of money you earn per hour, dives deep into each factor, and why time is the most important ingredient of this money-making formula. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:46) - #1: Focusing on what truly matters(2:32) - #2: The importance of your share in the business(4:14) - #3: The value of time in achieving big goals(6:04) - #4: Building a strong brand(7:59) - #5: Simplicity as a key to scaling(9:14) - #6: Managing emotions in business(11:23) - #7: Attracting top talent with big opportunities(12:35) - #8: The power of compounding in business(15:10) - #9: Minimizing risks for sustainable growth(18:25) - #10: Aligning product offerings with customer desiresFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Rewrite yourself, for yourself. Today, Alex (@AlexHormozi) talks about a pivotal experience when he was fresh from high school, a really good piece of advice he got from someone close to him, and how he was able to turn around his perspective on self-improvement.  Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:24) - Fresh from high school, Alex tried to change.(2:28) - Dad's ultimatum and advice on reputation.(3:51) - Alex proved change is possible, regardless of time.(6:14) - Mindset shift: "What version of me do I want?"Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

No, no, and NO! Today, Alex (@AlexHormozi) talks about how a simple change in mindset helped him follow an “anti-routine” and resulted in being more productive with his time, knowing his priorities, and getting millions! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:40) - Intro to how Alex started his "anti-routine"(3:12) - Remember, two things CAN'T be equally important. Start saying "NO".(7:14) - Alex used tactics to change his life, like changing his phone number.(10:19) - Setting priorities will guide you. Know them and say no.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition