“Capitalism is the only system where both people say thank you after an exchange.” Today, Alex (@AlexHormozi) shares with us the seven lessons he learned in his first job that gave him million-dollar results. He dives into each lesson’s background story and how you too can practice them in your own business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:17) - Lesson #1 - How to deal with angry customers(4:33) - Lesson #2 - Creating new products(6:33) - Lesson #3 - Getting people to say yes by saying no(8:05) - Lesson #4 & 5 - Sawdusting and providing benefits to the customer(11:53) - Lesson #6 - Double the amount of products people would buy(13:34) - Creating continuity for your product & become top of mindFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“This is not the life I want to lead. I am not happy doing this every day. I would prefer to not be alive if this is what my life will be continuously.” Today, join Alex (@AlexHormozi) as he guests on Behind the Brand with Bryan Elliot and takes us back to when it all started, the trials and tribulations he had to endure, and the day his journey as an entrepreneur would change forever. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Behind the Brand’s YouTube Channel!Timestamps:(0:40) Alex’s early beginnings in business & trying to live up to expectations(10:07) - Fear as a driver to hustle and the use inversion thinking(17:30) - Finding interests in business and fitness (together)(21:11) - The hardships Alex had to face and learning them the hard way (36:19) - Early blueprints of Gym Launch and finally cracking the code to their success (43:01) - “I had to learn how to do business on my own in order to learn how to partner later”Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

If you’re young and think you know everything? Reality check: you don’t. Today, Alex (@AlexHormozi) talks about why there are so many 20-Year-Olds who aren’t earning as much money as they think they deserve, why they should focus on learning & skill stacking, and why hustling and actually loving the game will benefit them as they grow older.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:41) - The longer you delay your earning cycle, you compound your learnings(7:29) - Start from the bottom, don’t fast-track your way to make money(8:59) - Keep hustling, keep learning. You’re not as good as you think you are(11:55) - If you love the game, you don’t care about the short-term earning(17:26) - 2 steps to stop yourself from falling into this trap of “earning fast”(18:46) - Understand what season you’re in & focus on compounding your skillsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Rich people have the same problems that poor people do. They just want them solved differently.” Today, Alex (@AlexHormozi) talks about how raising your prices will actually benefit you more than you realize & the implications of raising your prices, the strategies on how you can sell to the rich, and ultimately know which type of customer you're trying to sell to in order to create a successful business! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:54) - 5 things you should know about raising prices from a customer’s perspective (7:53) - 5 significant things that will change once you raise your prices (15:59) - Solving rich people's problems & using the value equation(22:26) - Rich people will always look for the “best", not “best value”(30:53) - When you sell to rich people, you get to charge rich people prices(35:13) - A lot of people’s prices are a reflection of their value of themselves.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Many of the people that I know who have tremendous amounts of money, have huge fears around being poor.” Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to talk about what winning looks like from his perspective, how he views his self-worth then and now, and the steps he’d take if he were forced to be a billionaire ASAP. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Lewis Howes’ YouTube Channel!Timestamps:(0:28) - What would Alex do if he were forced to be a billionaire?(11:11) - Holding back and Alex’s view on his self-worth(17:50) - What does winning look like for Alex?(24:06) -  Will getting wealthier become easier or harder?(32:34) - Alex’s “big exit” and what he expected to happen after(39:02) - When people come from a place of that intention of service Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Change is coming and we should embrace it. Today, Alex (@AlexHormozi) is diving deep into his thoughts about A.I (artificial intelligence) and talks about how this advancement can improve our lives in business, the economy, our day-to-day activities, and why we shouldn’t fear this new technology and its capabilities. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:09) - Understanding A.I & its implications with the nature of work itself(8:03) - How A.I will change the way businesses & the economy operate(19:47) - A.I and the day-to-day tasks in business(27:51) - The relationship between A.I & Romance(30:18) - A.I and how it actually extends to interplanetary(34:03) - Adopt the mentality that A.I is here to supercharge me, not replace meFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

The moment you feel unsure, don’t do it. Today, Alex (@AlexHormozi) shares with us the 24 rules of investing he has come up with in order to help you make easier & better decisions, and use any of these principles as a guide whenever you need to make choices.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:17) - Investment Rules #1-6(4:23) - Investment Rules #7-12(9:52) - Investment Rules #13-18(16:16) - Investment Rules #19-24Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

The biggest gifts I got from those wasn't even the education, but it was the perspectives on reality. Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to talk about why it’s becoming harder for people that haven’t made money, the skills and habits of wealthy people, and why having a poor mindset can ultimately lead to your downfall. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Lewis Howes’ YouTube Channel!Timestamps:(0:45) -The poor mindset & finding the right mentors(12:57) - The skills and habits of wealthy people (25:44) - Why is it so hard for people that haven't made money?(38:03) - Protecting your ego vs. helping others accelerate faster than you(41:00) - What does Alex’s vision look like now?Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Less flexing, more hustling. Today, Alex (@AlexHormozi) shares with us the 14 mistakes that most people in their twenties and how these mistakes have long-term effects. He dives into each mistake and how you can avoid them as soon as possible.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:49) - Money Mistakes #1-5(6:25) - Money Mistakes #6-10(15:47) - Money Mistakes #11-14Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Growth just happened as a consequence of not stopping and steady, consistent improvements over time.” Today, Alex (@AlexHormozi) talks shares with us the 5 different ways you can scale your business to reach millions in revenue and the pros & cons of each way to scale. So, which way to scale suits you?Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:16) - 1st way to scale is going up-market(4:24) - 2nd way to scale is going down-market(6:21) - 3rd way to scale is going adjacent-market(8:39) - 4th way to scale is going broader(11:55) - 5th way to scale is to go narrowerFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

How do you win at business? You win by not stopping. Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Show to talk about our self-limiting beliefs in life, working in order to “honor the game”, and the frames of reference you live by. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Tom Bilyeu’s YouTube Channel!Timestamps:(1:43) - What do I believe to be true that is not?(14:54) - Why you should be “honoring the game”(25:43) - How does Alex see himself now in his journey?(33:25) - Your frames of reference in life are everything(41:22) - Do not cast power to your excuses, because no one else will.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

It’s about being a smart cookie. Today, Alex (@AlexHormozi) talks about how he was able to build a hundred thousand dollars per month in profit without having any employees and how this simple but powerful framework can be used by any kind of business! (Hint: it has something to do with your offer.)Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:55) - Business model works for any brick & mortar business(4:05) - 3 Things that will make this business model work for you(9:22) - Meet all your leads again & sell them retail products(10:15) - The 11 things that went wrong for Alex(15:55) - Learn how to make a Grand Slam Offer(19:17) - Tips on how and where to start with the tech sideFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Which Money Rule will you follow? Today, Alex (@AlexHormozi) shares with us the 42 beliefs he has around money that have helped him along his entrepreneurial journey and advise us on the things we shouldn’t be doing if we want to become successful.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Money Rules #1-7(6:51) - Money Rules #8-14(11:50) - Money Rules #15-21(18:46) - Money Rules #22-28(25:27) - Money Rules #29-35(31:06) - Money Rules #36-42Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Most people have a dramatic underestimation of how much volume it takes to be successful. Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Show to talk about the traits of highly successful people, why people are afraid of “sucking”, and things that make or break a salesperson. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Tom Bilyeu’s YouTube Channel!Timestamps:(0:36) - Successful traits & skillsets, and common mistakes (11:25) - Having the methodology & the fear of sucking (20:10) - The traits of highly successful people (27:08) - Expectations & the “boring” work(35:34) - What makes a salesperson “creepy”?(47:03) - The beliefs we have about our emotions are the things that drive us madFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

The game has changed, and the entire economy has shifted. How will you continue to play? Today, Alex (@AlexHormozi) shares with us what he does with his money when it comes to investing, things you need to do in order to get safer and higher returns, and how you can avoid the risks in between.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Because the economy has changed, things are priced differently(2:48) - Interest is a function of risk(4:57) - 2 reasons treasuries are just as liquid as a bank account(9:09) - Where you invest is what you know(11:10) - “Diversification is a hedge against ignorance.” & “it's only risky when you don't know what you're doing.”(16:45) - Alex shares the 3 steps of his investing phaseFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Who is your customer? Today, Alex (@AlexHormozi) talks about the concept of 20% of customers spend 80% of the money, why researching and profiling your customer is incredibly important, and providing more valuable products customers consume because after all, the buying power lies within the customer.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:49) - Researching lets you know exactly who you choose to serve & who you choose not to(4:53) - The 4 steps to understanding your customer better(13:15) - Pick the people that we feel like we can serve the most and create the most value for(20:58) - People try and solve all of these other problems in the business rather than thinking(24:47) - Knowing your ideal customer journey forces patience(26:25) - Fortunes are created when we sell stuff that people won't stop giving us money forFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

And so I was so afraid of losing that, just not quitting became the one thing... Today, join Alex (@AlexHormozi) as he guests on Ed Mylett’s Show to talk about the kind of mindset he had when he was at one of the lowest points in his life, what is scarcity stacking and how the concept of FOMO is being used in business. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ed Mylett’s YouTube Channel!Timestamps:(1:35) - Belief contradictions coexisting within.(3:26) - Alex's focus during life's lowest point: Controllable aspects.(8:42) - Exploring the "Scarcity Stack" concept.(14:05) - FOMO creation: Scarcity and urgency as key elements.(20:05) - Marketing and product creation intertwined; skill development insight.(26:50) - Would Alex revisit past struggles given the chance?Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Shedding identities is such a core part of entrepreneurship (...) you have to be willing to say, “I am no longer this way.” Today, Alex (@AlexHormozi) shares with us his more in-depth perspective on why it’s okay to have friendships that don’t last long, the kinds of relationships that we need to keep in order to succeed in life, and why you should never take to heart the words or labels that are said about you (even if they’re from loved ones). This is part 2 of the episode.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:48) - The best way to maintain relationships is to continue to provide value to the other person(5:22) - Humility isn’t decreasing regard for oneself, but increasing regard for others(9:59) - If you really love the person, have a hard conversation & set them free(11:09) - Walking a different path entails shedding friends faster(12:32) - How much do I love my goal? How much am I willing to endure or sacrifice?(13:18) - Sacrificing things that other people are not willing toFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Business doesn't have to be hard. You just have to think through the math and be willing to be embarrassed. Today, Alex (@AlexHormozi) breaks down the business behind test prep tutoring, how this simple business can give you a great opportunity you could make top 1% earnings with no capital out of pocket, and some tips you can do to sustain the business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:24) - Sell the outcome of the product(5:39) - The business model of test preps is extremely repeatable(13:29) - Your fear gets in the way of inquiring(13:58) - Giving services for free in exchange for feedback, testimonials, and referrals(17:06) - 2 ways of reaching out: ads and referralsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“You can either let life beat the strength out of you, or you can let it beat into you…” Today, join Alex (@AlexHormozi) as he guests on Ed Mylett’s Show to talk about his definitions of what opportunity and leverage mean to him, the everyday urgency blueprint, and overcoming his struggle to “prove to a fictitious person that they’re wrong”. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ed Mylett’s YouTube Channel!Timestamps:(1:27) - Opportunity, leverage importance in Alex's perspective.(6:39) - Leverage defined; exploration of four types.(12:22) - Overcoming challenges; proving oneself to a fictional critic.(16:23) - Overcoming the struggle of proving oneself to his dad.(19:13) - Living in the present, practicing gratitude, Alex's perspective.(24:53) - Everyday Urgency Blueprint: Boring work, repeating successful actions.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Growth comes through elimination. Today, Alex (@AlexHormozi) shares with us his more in-depth perspective on why it’s okay to have friendships that don’t last long, the kinds of relationships that we need to keep in order to succeed in life, and why you should never take to heart the words or labels that are said about you (even if they’re from loved ones). This is part 1 of the episode.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:50) - Your love for someone = time you’re willing to give up for them(10:08) - Our identity is based on the labels we say about ourselves(12:24) - In every season of Alex’s life, he makes new friends and sheds old ones(15:11) - To make a great company, you need to have hard conversations(17:24) - Every time you switch career paths, you start at zero again. But your existing skills retain(19:20) - People will judge you on how you spend your timeFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

It’s all about thinking smart, not hard. Today, Alex (@AlexHormozi) shares with us the three big costs of living, how you can make the most of your money with these costs (without getting bankrupt), and shares some advice about approaching opportunities presented to you. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:56) - Making the most of your money with Food(5:34) - If you can get competitive with yourself at how little you can spend, the better(12:09) - If you know it doesn't cost you much to live, your risk tolerance goes up(18:46) - the people who make the most money treat it like a game(23:17) - Advice on how to approach opportunities ahead of youFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Understanding the motivation of the person who's influencing you to stay put is useful.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about why not all friendships matter as you grow, the sacrifices you need to make if you want to be successful, and how parental expectations may or may not control the way you achieve your goals. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ken Coleman’s YouTube Channel!Timestamps:(1:26) - 95% of our success or failure in life is directly related to the people we spend the most time with(7:55) - I want to be successful, but my family is holding me back…(15:51) - The condition of parental expectations(19:18) - The roles of men and women in the workforce today(25:09) - Fear of failure is actually worse than failure itselfFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Slow and steady always wins the race. Today, Alex (@AlexHormozi) talks about Chik-fil-A’s story, interesting facts about the company, what they did to stay in the game, and some important lessons we can apply to our own businesses. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:26) - The difference between mercenaries and missionaries(5:24) - Longevity and staying deeply rooted in everything they did(9:09) - You have a “cash-year” machine and a “cash-reinvestment” machine(13:50) - Chick-fil-A believes in its values through and through & its culture of service(17:41) - Integral lessons to learn from Chick-fil-A’s storyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Make it harder for them to leave. Today, Alex (@AlexHormozi) shares with us one of the biggest problems people face when it comes to growing their business, some lessons that will help you avoid spending recklessly, and why we shouldn’t keep on creating new things in order to make more money.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:37) - Be in the reorder business, not the selling business.(3:05) - is there a way that we can get someone to buy this and never stop paying for it?(4:58) - If given the chance, how would you restructure your customer’s experience?(6:31) - The point of making the first sales is to get customers(10:01) - The person who controls the money has leverage(10:52) - Everyone misses is that actual improvement loop in their businessFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“You must suck before you are good.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about the story of his 18-year-old neighbor’s path of not choosing to go to college, defining “goodwill”, and what pumps him up when it comes to his mission in life as an entrepreneur. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ken Coleman’s YouTube Channel!Timestamps:(1:22) -  Is college still relevant today?(8:52) - The Tale of Two Jacobs(17:22) - You must suck before you are good(22:16) - The connection between pain and pleasure(24:12) - Alex’s top 3 talents, what fires him up, and defining “goodwill”(32:00) - “My net worth is the narrative.”Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

There’s more to froyos than just the sprinkles on top… Today, Alex (@AlexHormozi) talks about how he almost decided to completely pursue his entrepreneurship path with a frozen yogurt business, the different lessons you can apply from this industry, and some interesting facts about froyos! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:59) - Franchise aims: Cover bills, beat stock market returns.(4:27) - Industry entry tip: Explore foreclosure sites for affordable equipment.(6:11) - Frozen yogurt landscape: Poorly competed, franchise-focused, not brand-building.(14:41) - Lessons 1-3: Flexible pricing, attention redirection, variant control.(16:03) - Lessons 4-5: Utilize foreclosure sites, leverage "default option" power.(18:11) - Customer acquisition: Word of mouth, affiliates most profitable.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

The road to hell is paved with good intentions. Today, Alex (@AlexHormozi) talks about why it’s okay to accept the negative feelings or situations we have and leverage on these emotions instead of improving on them. Sometimes, negative fuel can drive you to do better. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:03) - Utilize life's challenges as energy for motivation.(3:49) - Connect poverty to insufficient rich-creating activities; leverage motivation sources.(5:06) - Learn from painful past; guide for future choices.(6:43) - Turn pain into a fuel for motivation, accept overflowing energy.(10:22) - Gap between perceived and actual best; understand your capability.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)“If you have to be an amazing salesman to make the business work, the business is broken.” Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about having an exceptional customer experience and how to blend that in a way to sell more expensive stuff over time. This interview was done all the way back in 2019 but still holds incredible value today. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Billy Rickman’s YouTube Channel! Timestamps:(1:06) - 5-step customer journey framework explained by Alex.(5:47) - Strategies for selling high-ticket offers without initial industry knowledge.(9:53) - Overcoming limiting beliefs on industry-specific effectiveness.(12:16) - Three immediate actions for business growthFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

All paths can lead to one million.  Today, Alex (@AlexHormozi) shares with us the many ways a person can make 1 Million dollars. You’d be surprised by some of the ways he suggests and you’ll never know if one of these is for you. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:50) 1st-5th: Sell high, borrow, leverage contracts, earn commissions.(4:56) 6th-9th: Tap into scarce resources, sell units, no-money-down deals, arbitrage.(11:42) 10th-12th: Identify undervalued assets, sell high without ownership, sell high-ticket items.(20:26) 13th-15th: Combine profitable elements, facilitate loans, promote others' products.(24:40) Last method: Arbitrage between two entities for earnings.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)You have to be self-disciplined and self-motivated to stay in the game. Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about how to do business without breaking the bank and how to leverage hard work within the context of a small business (during the time he was doing Gym Launch). This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Billy Rickman’s YouTube Channel! Timestamps:(0:57) - Rapid growth: How without bankruptcy or losing sanity?(3:55) - Success factors: Hard work, strategy, knowledge, individual contributions.(5:46) - Embrace failure; change perspective for industry resilience.(8:15) - Is "self-discipline" a unique advantage in the gym industry?Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

You have to learn how to say no to the woman in the red dress and focus on what’s really important ahead. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the other three ways you will not get leverage. This is part 2 of the keynote speech.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Choose one, focus; any can succeed with dedication.(3:35) - Resist distractions; be the one saying no.(6:51) - Patience is behavioral, not just about feelings.(15:35) - Unreasonable focus makes failure unlikely; stack the deck.(19:59) - Invest time in enhancing lead magnet, offer; key to success.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Get them hooked, get their attention. Today, Alex (@AlexHormozi) talks about how his multiple beliefs about personal branding and creating content were thrown out the window after seeing highly influential figures do it, how “attention” is the new “oil” in business, and the factors you need to get that attention from your audience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:10) - Reality shift: Personal branding's power seen through influencers' success.(8:29) - Attention, today's scarce resource; audience is the real output.(16:07) - Long-term success requires significant patience in the game.(34:12) - Huge success needs compounding, multiple leverage forms, time efficiency.(39:23) - Personal branding: Offer value, not just self-focus; audience-centric.(42:56) - Building personal brand: Sell values, ideals, not just products.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

The business is the backbone, not the front. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about creating flow, adding friction, how much friction to create and when to improve the customer experience. He also answers the question of reconciling the difference between an MVP and a grand slam offer. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ryan Daniel Moran’s YouTube Channel! Timestamps: (0:53) - Structure offers for exceptional customer experience.(7:17) - Comparison: Pickup lines vs. marketing confidence and conviction.(10:30) - Offer's role, anti-MVP, "flow before friction" explanation.(18:42) - Alex's ventures grow fast—focus on flow or primary lever?(22:35) - Demand strategy: Meet capacity or create scarcity for growth.(32:44) - $100M Offers book sections: Market, product, enhancers detailed.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

If you teach something new and they’re not able to tell you about it, that means they didn’t truly learn. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the ways you will not get leverage. This is part 1 of the keynote speech.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:38) - "Outwork me" misconceived; Alex defines work as output.(6:52) - Volume and leverage key: Move lever, maximize output.(10:26) - Money's link to time, leverage crucial for earnings.(12:49) - Leverage pitfalls: Uninformed optimism, divided focus explained.(19:14) - Epic tasks require sustained effort, avoiding overestimation of abilities.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

The path to entrepreneurship is much more complex than you realize. Today, Alex (@AlexHormozi) talks about the different lessons he wished he had learned after college regarding business, life, and himself. Sometimes, it’s all about shedding false truths in order to see the world more clearly. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:38) - Decisions: Assume humility, self-respect, mindful selling language.(6:52) - Reading impact, unique traits, goodwill's rapid growth.(11:28) - Life truths: Embrace death, ordinary actions yield greatness, diligence.(16:43) - Core values non-negotiable, humility crucial, happiness perspective.(24:19) - Cycle of success: Failure, learning, success, complacency, failure.(26:31) - Bonus Lesson 14: Invest in making truths tangible.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

People want to buy, expensive things. People will become more convicted. The more they invested, they become. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about marketing promises, the ethics behind delivering high ticket offers, and more. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Ryan Daniel Moran’s YouTube Channel! Timestamps:(1:41) - Alex's emphasis on quality products and his process for ensuring it.(6:34) - Contrasting the "Magician" (who emphasizes effort) with the "Mule" (who works all day) and addressing customer expectations.(8:55) - Alex's perspective on earning the CEOs of publicly traded companies and understanding the average income of your target client.(18:03) - Exploring the ethics behind charging high prices and the importance of conviction and certainty in selling.(26:24) - Alex's mindset and methodology when it comes to physical products.(37:07) - The three fundamental tests and the value equation in business.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Stay focused on the goal. Leave no room for distractions. Today, Alex (@AlexHormozi) talks about why you should avoid opportunities that are potential distractions to your growth, not needing a fancy play to be successful, and stop thinking you are going to outcompete other people.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - The importance of saying no to distractions and new opportunities as you progress in your career.(3:27) - Success is about doing the obvious things consistently for an extended period without overestimating your intelligence.(7:08) - Transitioning from seeking new opportunities to optimizing existing strategies.(10:18) - Focusing on the obvious truths rather than constantly chasing new ideas.(14:03) - The key to success is consistent effort in the right direction, not necessarily fancy plays.(15:58) - The arrogance of thinking you can outcompete others when you're split among multiple things.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)It's so much easier to have influence once you have the thing than to try and get influence to make money. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about investments, reinforcing behavior, and scaling teams so that other people can do the work for you so that you can ultimately make more money without doing all the work. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Vince Del Monte’s YouTube Channel! Timestamps:(0:38) - Addressing the need for a better program and different types of guarantees.(3:59) - Insights on building your first team, delegating responsibilities, and scaling.(7:06) - Thoughts on building and maintaining an internal team efficiently.(10:06) - Strategies for investing money effectively.(14:42) - The importance of authenticity and avoiding pretenses, especially in terms of financial status.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“No one can outwork me”... stop lying to yourself. Today, join Alex (@AlexHormozi) as he talks about the factors to consider when it comes to increasing the leverage of your activities in your business, how a good strategy entails all players in the team using their specialties, and using the right metric to measure success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:14) - Factors like volume and repetition contribute to effectiveness.(3:56) - Strategy involves organizing team members and their skills.(6:20) - Success requires honing skills, application, teamwork, and recruitment.(13:06) - Choose the right game and metric for entrepreneurial success.(16:29) - Effective leadership involves leveraging team activity.(19:59) - Delegate activities in reverse order of personal efficacy.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Desperation a lot of times leads to innovation. Today, join Alex (@AlexHormozi) as he talks about his experiences when starting out from ground zero, having a Plan B, and the kind of mindset you should have when starting out.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Having a Plan B is beneficial due to unknowns.(2:35) - Alex learned to sell, faced setbacks, but used earnings as capital.(10:16) - Overcoming fear of money, focusing on learning, and mindset.(11:50) - Alex reinvests earnings, maintaining a mindset of starting from zero.(14:29) - Cash flow positive from the beginning, maintaining a zero-start mindset.(16:17) - The questions you ask shape the problems you solve.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)There is a space choosing between to extremes, but keep close to the choice that is totally risk reversal. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about scarcity urgency on resigns, attracting low-quality leads, using the cohort method, and more. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Vince Del Monte’s YouTube Channel! Timestamps:(0:47) - Cohort method, high-ticket coaching, and rolling urgency strategies.(10:31) - Scarcity urgency for resigns: maximize renewals and upgrades.(14:14) - Techniques for ascending to the next level, including downselling the upsell.(17:01) - Avoiding low-quality leads while offering guarantees in your business.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

If you had the choice to go back, would you go to college again? Or make your own path? Today, Alex (@AlexHormozi) shares with us the insightful talk he had with his 18-Year-Old about not going to college, giving him different perspectives on if he chose one path or the other. He also talks about the cost of college vs. the opportunity cost of going to college, choosing the path that gives you long-term success, investing in skills and learnings, skill-stacking, and accepting that failure is part of the process. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(4:47) - Restructure education: Majors based on business departments for job relevance.(11:08) - Choose paths for long-term success; embrace initial challenges for growth.(17:09) - Master your passion, self-teach, share learnings, build valuable skills.(21:12) - Alternatives to college: Apply to companies, invest in courses, seek mentors.(31:27) - Create access to mentors, appreciate imperfect advice, skill-stacking importance.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

What does it take to own a billion dollars? Just money? Investments? Hard work? Today, Alex (@AlexHormozi) shares with us the truth behind becoming a billionaire, the misconceptions around it, and how thinking in magnitudes in order to reach this goal will help you in the long run.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:47) - Misunderstanding: You own, not make, a billion dollars. Alex's perspective.(4:45) - Becoming a billionaire requires full-time dedication and profit focus.(7:13) - To be a billionaire, own something worth a billion, think big.(8:51) - Steps to make $700 million/year: scalable opportunities, large market, high margins.(10:06) - Clarification: You don't make 1 billion; you own it. Math example.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)Today, join Alex (@AlexHormozi) as he guests on Emmanuel Abolo’s YouTube to talk about what would Alex do if he were given a 2nd chance in his entrepreneurial journey, asking for referrals and testimonials, and the six different channels used in lead generation. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Emmanuel Abolo’s YouTube Channel! Timestamps:(0:43) - Selling offers: Include bonuses, upsells, downsells, avoid hesitation.(3:24) - Approaching past self: Utilize knowledge and experience effectively.(6:46) - Handling client requests for testimonials or references with new offers.(9:18) - Positioning agency for high-paying clients: Emphasize value, expertise.(11:21) - Elaborating on 6 lead generation channels; thoughts on organic markets.(16:12) - Future plans: Books on Lead Generation, Money Models, and beyond.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

The brand is a reflection of what a person desires to be. Today, Alex (@AlexHormozi) talks about how he would create a multi-million dollar business using nose strips, the directions he would take to market the product, how he would help solve the problems of his potential market, and how brands should look deeper into satisfying the desires of their customers. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:30) - Alex's hypothetical brand: Nose strip business with motivational branding.(4:53) - Financial impact: $16 gross margin on a $20 product.(7:52) - Unique manufacturing capacity triples product value; influence campaign adds 40% top line.(10:07) - Potential value of the brand: $40-60 million; motivational targeting.(12:17) - Angle brand towards the audience; lesson from "The Garlic and the Ham."(15:21) - Brands reflect personal beliefs; people vote for what they believe.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Jack of all trades, master of none… but better than a master of one. Today, Alex (@AlexHormozi) talks about why he prefers not to fall into the trap of reading 1 book every week, how he approaches education generally, and why it’s also better to learn as you’re doing the thing rather than read about it. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - Alex's reading approach: Targeted seasons for focused learning.(2:46) - Learning from experience; books, seminars provide context, not solutions.(4:48) - Don't overthink initial steps; take the first step forward.(7:07) - Learning by working for others; applying knowledge in real scenarios.(8:17) - Reading during seasons for context, exposure, and broader thinking.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

(Disclaimer: This interview was recorded over a livestream. We apologize in advance for the quality of the audio.)It's more about embracing change and about being flexible in terms of the goals that we set. Today, join Alex (@AlexHormozi) as he guests on Emmanuel Abolo’s YouTube to talk about convincing people to say yes to your high-ticket offers, how the grand slam formula can be applied to any kind of business, and trying to solve every perceived problem of your market. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Emmanuel Abolo’s YouTube Channel! Timestamps:(1:11) - Niche switching doesn't solve client acquisition; focus is key.(5:17) - Overcoming challenges convincing clients to pay substantial fees.(9:31) - Guaranteeing results in relationship marketing; transferring to other markets.(11:58) - Qualifying avatars for grand slam offers; adaptable strategy.(18:27) - Market efficiency and offer planning to avoid regression.(21:28) - Addressing multiple problems; impact on overall market strategy.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition