Business
Melissa Aarskaug
This is the Executive Connect Podcast - a show for the new generation of leaders. Join us as we discover unconventional leadership strategies not traditionally associated with executive roles. Our guests include upper-level C-Suite executives charting new ways to grow their organizations, successful entrepreneurs changing the way the world does business, and experts and thought leaders from fields outside of Corporate America that can bring new insights into leadership, prosperity, and personal growth - all while connecting on a human level. No one has all the answers - but by building a community of open-minded and engaged leaders we hope to give you the tools you need to help you find your own path to success.
Total 50 episodes
1
08/07/2024

Marketing and the AI Revolution: Building Brands in the Digital Age

Welcome to another episode of the Executive Connect Podcast, hosted by Melissa Aarskaug. Melissa spoke with Amiee Gindin, a Boston-based executive leadership coach, on her journey from therapist to unpaid marketing intern to CMO, and her expertise in marketing in the age of AI. Amiee shares valuable insights on leveraging marketing tools, understanding the target audience, and the importance of maintaining a personal and professional brand.Key Takeaways:0:00 - Introduction1:47 - The Evolution of Marketing Careers • The transition from traditional roles to marketing can be driven by diverse professional backgrounds.• Marketing offers a unique blend of creativity and business strategy, appealing to those interested in understanding human behavior and communication.5:19 - Marketing on Different Budgets• Effective marketing doesn’t require a massive budget. From $500 to $5 million, there are strategies for every financial situation.• Building a strong brand through storytelling and professional presentation is essential, regardless of budget size.9:42 - Leveraging Technology and AI in Marketing • The role of a marketing technologist is becoming increasingly important to manage and integrate various marketing tools.• AI is changing the skill set required for marketers, emphasizing the need for strong editing skills over traditional content creation.15:24 - Building and Maintaining a Personal Brand • Authenticity and consistent engagement are key to developing a strong personal brand.• Utilize tools like Canva and Hootsuite to create and manage professional content without extensive resources.26:29 - Business Branding Essentials• Maintain a substantial marketing budget (5-10% of revenue) to ensure effective promotion and demand generation.• Hire knowledgeable marketing technologists to streamline and optimize the tech stack, ensuring cohesive and efficient marketing operations.Guest Bio:Aimee Gindin is a leadership coach, keynote speaker and author of dozens of published business and lifestyle articles. With a background as both a former mental health clinician and a seasoned marketing executive, she combines her passion for personal growth with her business experience to create actionable steps for women aspiring to become senior leaders and executives looking to build more inclusive cultures.Personal LinkedIn – http://www.linkedin.com/in/aimee-gindinWebsite - https://www.aimeegindin.comAbout Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. Personal LinkedIn - https://www.linkedin.com/in/melissa-aarskaug/Podcast LinkedIn - https://www.linkedin.com/company/my-executive-connect/Website - https://www.executiveconnectpodcast.com/
29m
08/07/2024

From Process to People: How to Build High-Performance Sales Teams

From Process to People: How to Build High-Performance Sales TeamsIn this episode of the Executive Connect Podcast, host Melissa Aarskaug interviewed Joe Sulima, an expert in building high-performance sales teams. Joe shared his insights on the critical elements necessary for developing successful sales teams, from establishing robust sales processes to finding and nurturing the right talent. He emphasized the importance of empathy, confidence, and continuous learning for sales professionals. Additionally, Joe discussed strategies for maintaining motivation, differentiating from competitors, providing exceptional customer service, and using technology to engage with clients effectively.Key Takeaways:0:00 - Introduction1:53 - The Importance of a Sales ProcessBefore hiring, ensure a clear and effective sales process is in place.Onboarding should integrate new hires into the system and clarify marketplace differentiation.4:16 - Motivating Sales Teams Establish a mission to inspire and keep the team motivated.Regular check-ins help maintain motivation, especially in remote work environments.7:46 - Customer Service and DifferentiationExceptional customer service can significantly differentiate a business.Listening to customers’ needs and providing tailored solutions builds long-term loyalty.14:13 - Mentoring and Addressing UnderperformanceIdentify and address the root causes of underperformance, whether personal or skill-related.Implement performance plans to help employees get back on track, emphasizing support over termination.25:15 - Effective Communication and Relationship BuildingUse social media and video to build relationships and engage with potential clients.Establishing long-term relationships by providing value beyond immediate sales can lead to future opportunities.Tune in to this episode for an in-depth discussion on the strategies and practices that build and sustain high-performing sales teams.Guest Bio:As a Fractional Sales Manager and Sales and Sales Management Coach, Joe Sulima transforms underperforming sales teams into high-achieving powerhouses. With a proven track record of building and nurturing top-tier sales teams, he helps companies unlock their full potential and achieve exceptional sales performance.Personal LinkedIn – https://www.linkedin.com/in/joe-sulima/About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. Personal LinkedIn - https://www.linkedin.com/in/melissa-aarskaug/Podcast LinkedIn - https://www.linkedin.com/company/my-executive-connect/Website - https://www.executiveconnectpodcast.com/YouTube - https://youtu.be/2TLSBuSd7uU
34m
15/06/2024

Smart Delegation: The Key to Organizational Growth and Innovation

In this episode of the Executive Connect Podcast, host Melissa Aarskaug spoke with Stacey Giulianti, the Chief Legal Officer at Florida Peninsula Insurance Company. Stacey shared his journey from a consumer attorney to leading a billion-dollar insurance company. They discussed the importance of strategic decision-making, effective delegation, and maintaining a customer-focused approach. Stacey also highlights the significance of building a strong team and empowering employees to take initiative, drawing on his extensive experience in the insurance industry.Key Takeaways0:00 - Introduction1:56 - The Role of Luck and Hard Work in Success• Success involves a combination of hard work and a bit of luck; acknowledging both is crucial.• Surrounding oneself with knowledgeable people and knowing one's limitations is essential for scaling a business.4:03 - Understanding Customer Perspective • Starting from a consumer-facing role provides valuable insights into customer needs and expectations.• Balancing the needs of customers and employees is key to maintaining a successful business.8:31 - Effective Delegation Strategies• Learning what and how to delegate tasks is vital for business owners to avoid burnout and focus on growth.• Outsourcing tasks that are not core competencies can be a practical approach in the early stages of a business.13:45 - Balancing Speed and Quality in Service • Customers often prioritize quality over speed; it's important to communicate this balance effectively.• Ensuring thoroughness in transactions and customer service builds trust and satisfaction among customers.23:19 - Empowering and Supporting Team Members• Encouraging and supporting team members' ideas fosters innovation and engagement.• Giving credit to team members for their contributions enhances their confidence and promotes a collaborative environment.Guest Bio:Stacey A. Giulianti, Esquire, is the Chief Legal Officer at Florida Peninsula Insurance Company/Windward Risk Managers, a Florida-based property insurance carrier group, where he oversees the Claims, Special Investigations, and Legal Departments. He founded the company with his partners in 2005, and has since helped it grow to become the 5th largest homeowners insurance company in Florida. As a licensed attorney, he has been a member of The Florida Bar since 1993 and The Maine Bar since 2018. He serves as a representative member of both the Florida Insurance Council and the Florida Property and Casualty Association. He has spoken on various insurance law subjects for the Academy of Florida Trial Lawyers, The Florida Bar, the National Business Institute, Professional Education Seminars, the Florida Department of Financial Services, and the National Underwriter Company. From 1998 to 2006, Mr. Giulianti served as a member of the judiciary as a Traffic Magistrate in Broward County. He is the Author of numerous published works, including Florida Insurance Law, Thomson West Publishing, 2007-2024. He graduated from the University of Miami School of Law cum laude in 1993 (staff member, University of Miami Law Review). Mr. Giulianti has been an adjunct professor of business at Southern Maine Community College, and as an adjunct professor of business law at Florida International University, where he taught for more than 12 years. He is an Accredited Claims Adjuster and a licensed Florida Auctioneer.Personal LinkedIn: https://www.linkedin.com/in/stacey-giulianti-8a9241105/About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. Personal LinkedIn - https://www.linkedin.com/in/melissa-aarskaug/Podcast LinkedIn - https://www.linkedin.com/company/my-executive-connect/Website - https://www.executiveconnectpodcast.com/
33m
01/06/2024

Unlocking Potential: NLP Tools for Leadership Success

OverviewIn this episode of the Executive Connect Podcast, host Melissa Aarskaug interviewed Kylie van Luyn, a Master Practitioner of NLP therapy. They discussed how neuro-linguistic programming (NLP) can be a powerful tool for enhancing leadership skills and decision-making, especially in high-pressure environments. Through real-life examples and detailed discussions, Kylie explained the practical applications of NLP techniques in professional settings, and how they can lead to personal transformation and professional success. Key Takeaways 0:00 – Introduction 2:23 - Understanding NLP and Its Benefits ·         Definition of NLP: Neuro Linguistic Programming (NLP) involves analyzing strategies used by successful individuals to achieve personal or professional goals.·         Components of NLP: The neuro aspect refers to the brain, linguistic to the language used, and programming to how our brains are wired to frame and reframe beliefs and perceptions. 4:27 - Key NLP Techniques for Leaders·         Timeline Therapy: Used to address and release negative emotions and limiting beliefs rooted in past experiences, crucial for sustained behavior change.·         Anchoring: Involves associating a specific stimulus with a desired emotional state, helping leaders access confidence and calmness during high-pressure situations. 9:18 - Success Stories with NLP·         Client Case Study: A new executive struggled with perfectionism and people-pleasing due to a controlling childhood. Through timeline therapy and reframing techniques, she transformed her mindset, improving her leadership effectiveness and personal confidence.·         Impact of NLP: Highlighting the significant positive changes in clients' professional lives after addressing deep-seated limiting beliefs 15:11 - Essential Qualities of Effective Leaders·         Emotional Intelligence: Vital for understanding one's own behaviors and building trust and rapport with teams. Leaders lacking this often struggle with connection and trust.·         Visionary Skills: Having a clear vision and the ability to communicate it effectively is crucial for gaining team buy-in and navigating through change. 19:43 - Aligning Values, Purpose, and Mindset ·         Identifying Core Values: Knowing your core values is essential for discovering your purpose and achieving fulfillment in both personal and professional life.·         Growth Mindset: Embracing a mindset open to learning and viewing challenges as opportunities is key to personal and professional success. Guest Bio:Kylie van Luyn is the Founder and Principal Consultant of Elevated Coaching & Consulting Global. She is an international speaker, best-selling author, award-winning coach and consultant.Kylie is a Harvard Business School graduate, a Psychotherapist, an emotional intelligence coach, an NLP Master Practitioner, and an accredited Human Rights Consultant. She has Master’s qualifications in Human Resources and leadership and her first book was published in 2023 on Emotional Intelligence. Kylie is an Executive with over 15 years of international experience specializing in workforce development, workplace psychological safety, and diversity, equity, and inclusion.Personal LinkedIn - https://www.linkedin.com/in/kylie-van-luyn-420931b2/The Elevated Workplace training program - https://www.workplacefairness.org/elevated/Elevated Mindset™ coaching program - https://elevatedconsulting.net/services/coaching/mindset-coaching/ About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. Personal LinkedIn - https://www.linkedin.com/in/melissa-aarskaug/Podcast LinkedIn - https://www.linkedin.com/company/my-executive-connect/Website - https://www.executiveconnectpodcast.com/
45m
25/05/2024

Serial Entrepreneurship: Navigating the Risks and Rewards

Overview:Welcome to the latest episode of the Executive Connect Podcast. Host Melissa Aarskaug spoke with Jeremy Lessaris, a seasoned entrepreneur with a diverse background in building and selling businesses across various industries. Jeremy shared the highs and lows of his journey, insights into the payments landscape, the impact of technology, and offered valuable tips for scaling and exiting businesses. Learn about the challenges and opportunities in today's entrepreneurial landscape and get practical advice on growing your business. Key Takeaways: 00:00 - Introduction 05:30 - The Evolution of Payments Technology·         The payments landscape has become increasingly seamless, allowing for quick and easy transactions.·         Despite the convenience, small to medium-sized businesses often bear the brunt of high transaction fees, which can be predatory.·         Machine learning can help small businesses negotiate better transaction rates.·         The convenience of modern payment systems often hides the high costs for smaller companies. 09:03 - Impact of AI and Machine Learning·         AI and machine learning are transforming various industries, including payments and customer interactions.·         There's a growing value in handcrafted, human-interaction-focused businesses as a counterbalance to AI-dominated services.·         AI's influence will likely increase, but human-centered crafts and services will see a resurgence.·         The blend of technology and human touch can create unique opportunities for businesses. 19:33 - Strategies for Scaling Businesses·         Focus on sales and revenue as the primary drivers for scaling.·         Bootstrapping can lead to more disciplined and careful financial management.·         Building a strong sales foundation is crucial before addressing other aspects of the business.·         Bootstrapping helps entrepreneurs prioritize profitability and sustainability. 20: 36 - Mentorship and Networking·         Having mentors and a strong network is invaluable for entrepreneurial success.·         Mentors can provide guidance, support, and valuable insights that are crucial for growth.·         Seek out mentors who can offer practical advice and support based on their experiences.·         Building a network of supportive individuals can significantly impact your business journey. 27:35 - Balancing Work and Personal Life·         Striving for a balance between work and personal life is essential for long-term success and well-being.·         Entrepreneurs should build businesses that align with their desired lifestyle rather than compromising their personal lives.·         Consider how business decisions impact your day-to-day life and overall happiness.·         Aim for business models that support a healthy work-life balance to avoid burnout.·         By focusing on these key takeaways, listeners can gain a deeper understanding of the current entrepreneurial landscape, the importance of technological integration, and practical strategies for achieving business growth and personal fulfillment. Guest Bio:Jeremy is a serial entrepreneur, investor, and former global marketing & communications executive. Over the past two decades Jeremy has founded and led eight of his companies to successful exits. Jeremy is currently the Founder & CEO of Payment Brokers, a fintech company, focused on AI-enabled cost reductions.Personal LinkedIn - https://www.linkedin.com/in/jlessaris/ About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. Personal LinkedIn - https://www.linkedin.com/in/melissa-aarskaug/Podcast LinkedIn - https://www.linkedin.com/company/my-executive-connect/Website - https://www.executiveconnectpodcast.com/
39m
22/05/2024

Jacqueline Rinehart: The Rise of Artificial Intelligence

In this episode, Jacqueline Reinhart discusses the transformative power of AI and its impact on various industries. She explains the concept of collective intelligence, which combines the strengths of humans and machines to achieve better results. Jacqueline provides examples of AI in daily life, including virtual agents, predictive analytics, and robotic technologies. She also distinguishes between traditional AI and GenAI, highlighting the differences in their design and transparency. Jacqueline offers strategies for businesses considering AI investments, emphasizing the importance of understanding the purpose, data strategy, talent requirements, and compliance. She discusses the role of AI startups in driving innovation and advises on selecting reliable vendor partners. Jacqueline shares examples of AI applications in healthcare and banking, such as disease identification, drug discovery, and personalized financial recommendations. She raises ethical concerns related to AI, including user rights, privacy, intellectual property, and environmental impact. Jacqueline concludes by encouraging society to shape the future of AI through defining guidelines and considering the broader implications.Takeaways·         AI combines the strengths of humans and machines to achieve better results, enhancing human intuition, creativity, and intelligence.·         AI has transformed various aspects of daily life, including search engines, virtual agents, personalized recommendations, and robotic technologies.·         GenAI is an emerging technology that differs from traditional AI in its design and lack of transparency, requiring careful consideration and evaluation.·         When investing in AI, businesses should consider their goals, data strategy, talent requirements, compliance, and the potential for ROI.·         AI startups play a crucial role in driving innovation and providing cost-effective solutions for businesses of all sizes.·         AI is revolutionizing industries such as healthcare and banking, enabling disease identification, drug discovery, robotic surgeries, and personalized financial recommendations.·         Ethical dilemmas in AI include defining acceptable uses, protecting user rights and privacy, honoring intellectual property, and addressing environmental impact.Chapters00:00  Introduction00:31 The Transformative Power of AI03:13 AI in Health and Science04:07 AI in Personal Life and Retail05:05 The Difference Between AI and GenAI06:18 Considerations for Investing in AI12:18 The Role of AI Startups29:53 Ethical Dilemmas and Considerations in AI34:57 Closing Thoughts and How to Connect 
38m
18/05/2024

Intentional Connections: Strategies for Building Strong Communities

In this episode of the Executive Connect Podcast, host Melissa Aarskaug spoke with Diane Kenyon about the pivotal role of community in both professional and personal spheres. They discussed the value of intentionality in community involvement, the give-and-take nature of community building, and the need for regular contact and follow-up to maintain relationships. With Diane's extensive experience in the Austin community and tech industry, she offered valuable insights into the dynamics of building and nurturing communities, whether in physical or virtual spaces.  Key Takeaways: 0:00 - Introduction 3:27 - Being Intentional in Community Engagement·         Set clear goals: Emphasize the importance of defining specific objectives when engaging with communities, whether it's expanding professional networks or pursuing personal interests.·         Proactive networking efforts: Take intentional actions such as attending networking events, joining professional groups, and reaching out to individuals to foster meaningful connections. 6:40 - Community's Impact on Professional Growth·         Leveraging networking opportunities: Share anecdotes highlighting how active participation in community networks has led to valuable professional opportunities, demonstrating the significance of networking in career advancement.·         Collaboration and knowledge sharing: Engaging with diverse communities exposes individuals to new ideas, insights, and perspectives, fostering personal and professional growth. 12:37 - Effective Connection Management·         Utilize online platforms: Recommend leveraging platforms like LinkedIn for managing and nurturing connections, emphasizing the importance of maintaining an updated profile and engaging with connections regularly.·         Consistent follow-up: Stress the significance of following up with contacts after networking events or meetings to strengthen relationships and sustain connections over time. 19:19 - Navigating Community in Hybrid Work Environments·         Balancing internal and external networks: Discuss the importance of nurturing both internal work communities and external professional networks in hybrid work setups to maintain collaboration and support.·         Creating inclusive spaces: Implement virtual coffee meetings, team-building activities, and online forums to ensure all team members, regardless of location, feel connected and engaged. 22:29 - Actionable Steps for Community Building·         Set SMART goals: Advise setting Specific, Measurable, Achievable, Relevant, and Time-bound goals for community engagement to track progress and stay focused.·         Utilize networking platforms: Encourage utilizing platforms like Facebook events, Meetup, and LinkedIn to discover and connect with like-minded individuals and organizations. Guest Bio:Diane Kenyon is an IT Leader who actively Pays It Forward by career coaching individuals in transition, mentoring, and participating in the Austin technology and non-profit communities. She is active with Austin Women in Technology, Innotech Austin, Society of Information Management, Austin Technology Council, and LinkedIn Local. Diane serves on the UT MIS Advisory Board. She holds a Bachelor of Science degree in Computer Technology from Purdue University and an MBA from Kennesaw State University.Personal LinkedIn - https://www.linkedin.com/in/dianekenyon/ About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. Personal LinkedIn - https://www.linkedin.com/in/melissa-aarskaug/Podcast LinkedIn - https://www.linkedin.com/company/my-executive-connect/Website - https://www.executiveconnectpodcast.com/
26m
11/05/2024

In the Grey Zone: Embracing Ambiguity for Growth

Overview:In this episode of the Executive Connect Podcast, Melissa Aarskaug and Kinga Vajda discussed the importance of embracing the “grey zone” in personal and professional growth. Together, they explored the importance of navigating uncertainty, overcoming challenges, and embracing personal growth and professional development in the face of ambiguity. They also shared insights from their own journeys and offered valuable tools and practices for thriving in life's grey areas. Key Takeaways 0:00 - Introduction 02:09 - Defining the Grey Zone·         The grey zone encompasses uncertainty, ambiguity, and adversity, where decisions aren't always clear-cut. 03:59 - Challenges in the Grey Zone ·         Individuals face challenges like uncertainty, lack of direction, and conflicting advice from well-meaning sources.·         Navigating ambiguity requires introspection, decisiveness, and the ability to filter advice effectively.·         Embracing ambiguity involves exploration, curiosity, and adapting based on personal values and goals. 09:29 - Positive Outcomes of Embracing the Grey Zone ·         Embracing ambiguity can lead to unexpected opportunities and personal growth beyond predefined paths. 13:36 - Shifting Mindsets to Embrace Ambiguity·         Strategic planning, alignment, and communication are crucial for navigating ambiguity effectively.·         Understanding individual preferences and fostering a supportive community can help individuals thrive in the grey zone. 17:18 - Adversity and Resilience·         Resilience requires acknowledging discomfort and fostering growth, rather than merely toughening up in the face of challenges.·         Advocating for a trauma-informed approach emphasizes understanding and supporting individuals through their challenges. 22:51 - Coaching in the Grey Zone·         Effective coaching involves understanding clients' unique circumstances and co-creating personalized plans.·         Prioritizing clients' goals, fostering conscious decision-making, and valuing community support are essential for effective coaching in the grey zone. 27:41 - Project Management Approach to Personal Growth·         Applying project management principles to personal development involves constant reprioritization, strategic planning, and leveraging community support.·         A structured approach helps individuals navigate uncertainty and achieve their goals with clarity and focus. 32:21 - Top Tools for Navigating the Grey Zone ·         Constant reprioritization: Being conscious of strategic goals while adapting to changing circumstances.·         Conscious decision-making: Making informed choices aligned with personal values and aspirations.·         Valuing community support: Building a supportive network to provide guidance and encouragement during challenging times. Guest Bio:As the founder of Execute Your Intentions, LLC, Kinga Vajda is renowned for guiding visionary leaders and innovators on transformative journeys. With a passion for strategic innovation and a commitment to empowering others, Kinga has dedicated her career to helping individuals and teams turn bold intentions into impactful realities.https://www.linkedin.com/in/kingavajda/https://www.amazon.com/Beyond-Boundaries-Thriving-Lifes-Grey-ebook/dp/B0CXPMQ7Y6 About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. Personal LinkedIn - https://www.linkedin.com/in/melissa-aarskaug/Podcast LinkedIn - https://www.linkedin.com/company/my-executive-connect/Website - https://www.executiveconnectpodcast.com/  
34m
04/05/2024

Monetizing the AI Revolution: Strategies for Success

Welcome to the Executive Connect Podcast. In today’s episode, Melissa Aarskaug and her guest Salena Accardo discussed effective monetization strategies for AI in various industries, emphasizing the importance of key performance indicators, usage metering, and hyper-personalization. They also highlighted the need for organizations to establish governance structures that align with their values and risk tolerance and discussed the importance of balancing productivity and compliance when integrating AI in the workplace.  Key Takeaways: 0:00 - Introduction·         Melissa introduces Salena Accardo, Vice President and Founding Practice Leader at Gartner's Executive Advisory Services, to discuss strategies for monetizing AI across industries. 1:11 - Effective Strategies for Monetizing AI·         Discussion about the complementary nature of AI, highlighting its potential to enhance efficiency and effectiveness in various operations.·         Key strategies include establishing clear key performance indicators, implementing usage metering, improving quoting and pricing accuracy, forecasting demand, and modernizing billing practices.·         Examples like Microsoft's integration of OpenAI into Bing showcase the power of hyper-personalization in driving ad revenue and consumer engagement.  4:13 - Risks Associated with AI Deployments·         Discussion of the lack of regulation surrounding AI and the potential risks associated with data consumption and privacy.·         Organizations are advised to develop robust governance structures based on their comfort levels with data sharing and compliance with national regulations. 7:51 - Utilizing AI like ChatGPT·         An exploration of practical applications of AI tools such as ChatGPT in enhancing grammar, writing, and customer support experiences.·         Examples from companies like Tesla and Cardinal Health demonstrate AI's role in revolutionizing consumer interactions and support systems. 11:00 - Shaping Behavior and Preferences with AI·         AI's focus on hyper-personalization is predicted to streamline consumer experiences, saving time and increasing engagement.·         Examples from streaming services like Netflix illustrate the impact of AI in delivering tailored content and minimizing decision fatigue. 15:18 - Compliance and Regulatory Considerations·         Why organizations should align their AI usage with national regulations and compliance standards, especially in handling sensitive data like personally identifiable information (PII). 17:24 - Metrics Tied to AI Productivity·         While effectiveness metrics are prevalent, productivity metrics are still evolving, with preliminary data indicating AI's efficacy in education and lesson planning. 19:36 - AI Tools for Personal and Professional Use·         Grammarly, ChatGPT, Socratic, and Chegg are recommended for enhancing productivity and educational experiences.·         AI-powered tools can assist with tasks ranging from time management to recipe searching, offering personalized solutions for everyday challenges. 21:52 - Advice for Employees and Individuals·         Embrace AI with an exploratory mindset, seeking out tools that address specific challenges in both professional and personal contexts.·         Stay open-minded and receptive to the transformative potential of AI in improving efficiency and effectiveness in daily life.·         By leveraging AI technologies responsibly and adaptively, individuals and organizations can unlock new opportunities for growth and innovation in an increasingly digitized world.  Guest Bio:Salena Accardo is a seasoned business executive and technology expert renowned for her prowess in fostering the growth and optimization of both public and private enterprises. With a wealth of experience under her belt, Salena has been instrumental in guiding organizations towards international expansion, diversification into new product verticals, and achieving remarkable enhancements in gross margins, sometimes reaching an impressive 50%. Having collaborated with multi-billion-dollar global corporations as well as smaller, privately held firms (with revenues below $100 million), Salena has spearheaded multi-million-dollar systems integrations, forged strategic partnerships on domestic and international fronts, and broadened product portfolios. These endeavors have consistently yielded tangible results, including enhanced organizational efficiency, augmented gross revenue, and bolstered EBITDA for the entities she has served.https://www.linkedin.com/in/salenaaccardo/ About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. Personal LinkedIn - https://www.linkedin.com/in/melissa-aarskaug/Podcast LinkedIn - https://www.linkedin.com/company/my-executive-connect/Website - https://www.executiveconnectpodcast.com/ 
27m
27/04/2024

From Chaos to Cohesion: The Art of Team Building

In this episode of the Executive Connect Podcast, Melissa Aarskaug and guest Nina Johnsondiscussed the importance of building diverse teams and shared strategies for managing and leading effective teams. They emphasized the value of bringing in individuals with different backgrounds, experiences, and skill sets to enhance team performance and decision-making. They also shared insights on addressing toxic employees, managing remote teams, rebuilding trust, and effective leadership strategies.  Key Insights: 00:00 - Intro01:09 - The Party AnalogyBuilding the perfect team is like hosting the perfect party. Discussion about the importance of diversity in experiences and thought leadership within teams to stimulate innovation and growth. 04:16 - Evolving Perspectives on Team BuildingEarly career in their careers, many team builders hire people just like them. Nina spoke about her shift in approach to hiring, moving away from replicating her own skill set towards seeking diverse perspectives and experiences. 06:23 - Interviewing for Diversity: When starting on an interview process for a team, understand the importance of assessing candidates for their unique perspectives and problem-solving abilities rather than solely focusing on technical skills. 11:54 - Addressing Team DysfunctionHow to handle situations where trust is broken or a team member proves to be toxic. Learn about proactive intervention and, when necessary, restructuring or exiting individuals to maintain team morale and productivity. 15:08 - Filling Team VacanciesA discussion on strategies for filling team vacancies, prioritizing internal growth opportunities and seeking candidates who complement existing team dynamics and skill sets. 16:47 -Nurturing Remote Team CultureWhen it comes to remote work, look for consistency in communication, fostering regular team interactions, and creating opportunities for virtual and in-person connections. 21:43 - Building Trust and Empathy How important is empathy in leadership? Nina and Melissa gave some examples of accommodating employees' personal commitments to foster trust and loyalty and spoke about the importance of addressing trust issues directly and facilitating open dialogue to rebuild team cohesion. 23:06 - Key Leadership Principles A conversation about top leadership principles, including customizing leadership approaches, recognizing the time investment required for effective team building, and trusting oneself to grow and adapt as a leader over time.  Guest Bio:Nina Johnson is a +20 year veteran in the consumer-packaged goods industry with specialized functional experience, including revenue growth management, go-to-market strategy, business planning, and category & consumer insights. The majority of her career has been working to grow one of the most iconic, recognizable brands in the world, Coca-Cola. She is known to have a strategic mindset with a holistic enterprise approach when solving problems. She can see both the big and the little picture at the same time. Her most recent role was the Vice President of Commercial Channel Strategy and Planning for one of the largest U.S. Coca-Cola bottlers, where she was responsible for developing the go-to-market strategy across the entire Coca-Cola portfolio, and across all channels of trade for the Midwest and West region. She has worked on innovative strategies that span new package pilots, flavor segmentation, and retail strategy. Nina holds an MBA from Kennesaw State University and a dual bachelors degree, one in Business Administration and one in Finance, from DePaul University.https://www.linkedin.com/in/nina-johnson-3a96b210/ About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. Personal LinkedIn - https://www.linkedin.com/in/melissa-aarskaug/Podcast LinkedIn - https://www.linkedin.com/company/my-executive-connect/Website - https://www.executiveconnectpodcast.com/
30m
20/04/2024

Building a Culture of Respect: Strategies for Leaders

Building a Culture of Respect: Strategies for Leaders  Welcome to the Executive Connect Podcast, where modern leaders find inspiration and guidance. In today's episode, host Melissa Aarskaug welcomes her friend Nicole Pletka, a trailblazer in technology and community activism. Nicole shares insights from her roles at Zeitcode and her work with Austin Women in Technology, highlighting the importance of respect in the workplace. Join us for a candid conversation on fostering respect, addressing challenges, and empowering others to thrive. Topics include: 00:00 – Introductions and overview 05:00 - Understanding Individual Communication Preferences - Effective communication is crucial in any workplace environment. Understanding individual communication preferences ensures that messages are conveyed clearly and respectfully, fostering better relationships and collaboration. 09:26 - Addressing Disrespectful Behavior Promptly - Allowing disrespectful behavior to persist can negatively impact team morale and productivity. Addressing it promptly sends a message that such behavior is not tolerated, setting clear expectations for respectful conduct. 15:14 - Advocating for Change and Leading by Example - Leaders play a crucial role in shaping workplace culture. By advocating for respect and leading by example, they inspire others to follow suit, creating a positive and supportive work environment. 26:13 - Fostering Open Communication within Teams - Open communication encourages transparency, trust, and collaboration within teams. It allows individuals to express concerns, provide feedback, and address issues effectively, leading to improved team dynamics and performance. 31:40 - Prioritizing Self-Respect and Self-Care - Self-respect is the foundation for advocating for respect in all aspects of life. Prioritizing self-care and positive self-talk enables individuals to set boundaries, maintain confidence, and navigate challenging situations with resilience. As we come to the end of another insightful episode of the Executive Connect Podcast, we want to give a big thanks to Nicole Pletka for sharing her valuable insights with us today. Her down-to-earth approach to fostering respect in the workplace reminds us that simple acts of kindness and understanding can go a long way. Remember, respect starts with each one of us. So, let's continue to uplift and support one another on our journey towards success. Thanks for tuning in, and until next time, keep connecting and growing! Guest Bio:Starting her career in anthropology and environmental science, Nicole Pletka found her passion for tech by using GIS to answer archaeological hypotheses in her Master’s research.  Nicole currently serves as the Director of Operations and Project Management at Zeitcode, an Austin, Texas based software development firm focused on creating custom applications for a variety of clients. In this role, she not only creates the project delivery process for Zeitcode, but she also provides consultation and software solutions in support of a few large, corporate Project Management Offices. Among several professional affiliations, Nicole is the Programs Director and President elect for Austin Women in Technology where she organizes monthly networking events. She has also volunteered her time at several professional conferences by moderating expert panels on topics including diversification of employment practices, corporate culture, data privacy, and Web3. Nicole believes in strengths-based leadership, and she is intrigued with the unique qualities of each person. Outside of work, Nicole finds joy playing with her dog, dancing, spending time with her family, and supporting her close friends.https://www.linkedin.com/in/nicole-m-pletka/https://awtaustin.org/  About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. Personal LinkedIn - https://www.linkedin.com/in/melissa-aarskaug/Podcast LinkedIn - https://www.linkedin.com/company/my-executive-connect/Website - https://www.executiveconnectpodcast.com/ 
33m
13/04/2024

Empowering Connections: Networking Strategies for Success

Welcome to the Executive Connect Podcast with your host, Melissa Aarskaug. Today, with guest Wendy Howell, we discussed the dynamic world of networking and connections, exploring how these vital components can drive meaningful impact in both professional and personal spheres. Join us as we uncover practical strategies, personal anecdotes, and valuable insights into fostering meaningful relationships and community engagement.  00:00 – Introductions and overview 01:25 - Investing in Meaningful Connections - Prioritize building genuine connections in networking endeavors. Authentic relationships can lead to valuable opportunities and collaborations.  08:18 - Strategic Networking Practices - Implement memory techniques and personal connection strategies to enhance networking effectiveness. Small gestures and genuine interest in others can go a long way in fostering meaningful connections.  15:30 - Balancing Networking Commitments - Strike a balance between networking activities and personal boundaries. Prioritize engagements that align with your goals and values to maximize impact.  20:18 - Networking for Community Engagement - Engage with community-driven initiatives to expand your network and contribute to meaningful causes. Participating in such initiatives not only fosters connections but also allows for collective impact and social change. [] 27:16 – Use Multiple Networking Platforms - Leverage networking platforms like LinkedIn to expand your professional network and stay connected with like-minded individuals. Actively engage in online communities and groups to foster connections and exchange valuable insights and opportunities.  Whether you're navigating mentorship, refining your networking skills, or balancing professional commitments, this episode offers valuable guidance to empower your journey toward impactful connections. Thank you for joining us, and we look forward to exploring more impactful topics in future episodes. Guest Bio:Wendy Howell is the CEO of Executive Council Network. Previous roles include Chief of Staff at Cisco and executive roles in M&A and Strategy at Symantec and VERITAS.  Wendy is a people alchemist, a true connector, and a community builder “for good”.  She is a staunch advocate for giving back. She is deeply involved in non-profit as a Managing Director of Girls In Tech, Co-Chair of 50/50 Women On Boards, a passionate supporter of Code To College, board member of The Kindness Campaign and Wonders & Worries, former chair of Girl Scouts of Central Texas Women Of Distinction, and a judge for TiE Young Entrepreneurs. She is particularly passionate about supporting females, the underserved, and the entrepreneurial ecosystem. She considers herself a “rebel with a cause” and is known for her dogged tenacity and creativity to support her passion for giving back! Nothing excites her more than creating a positive social impact and helping to catalyze the next generation of empowered leaders.https://www.linkedin.com/in/howellwendy/ About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. Personal LinkedIn - https://www.linkedin.com/in/melissa-aarskaug/Podcast LinkedIn - https://www.linkedin.com/company/my-executive-connect/Website - https://www.executiveconnectpodcast.com/
28m
06/04/2024

Behind the Scenes: Insights Into Executive Hiring Trends

In this episode of the Executive Connect Podcast, host Melissa Aarskaug welcomed Laurie Canepa, a seasoned expert in executive recruitment, to discuss the evolving trends and challenges impacting the recruitment of executives in today's dynamic job market. Laurie shared valuable insights into market trends, the importance of flexibility, and the significance of cultural fit and preparation in the recruitment process. Key Points Covered: 00:00 – Introductions and overview 02:20 - Market Trends Impacting Executive Recruitment ·         The increasing importance of flexibility in today's job market, highlighting shifts towards remote, hybrid, and on-site work models.·         The evolution of remote roles and the trade-offs candidates must consider between leadership positions and remote work. 09:29 - Navigating Economic Uncertainty and Compensation Negotiations ·         Insights into compensation negotiations, stressing the importance of transparency and understanding the full compensation package.·         How can candidates effectively negotiate compensation while maintaining focus on cultural fit and long-term career goals. 16:29 - Preparing for Successful Interviews and Building Personal Branding ·         Valuable tips for candidates on preparing for interviews, including thorough research, effective communication, and authenticity.·         Highlighting the significance of personal branding, emphasizing the role of platforms like LinkedIn in showcasing professional identity and engagement. 30:33 - Tips for Different Interview Formats ·         Practical advice for navigating different interview formats, from phone interviews to virtual and onsite meetings.·         Discussing the importance of preparation and practice to overcome challenges and make a positive impression during interviews. From understanding market trends to mastering interview preparation, today’s episode offers actionable strategies for achieving success in executive job hunting.  Guest Bio:Laurie Canepa began her career in Finance and Accounting in 1997, and transitioned into recruiting in Texas in 2006, earning notable accomplishments throughout her career. Her 17+ years of expertise within the Texas market and her network of top Finance and Accounting talent are key attributes Laurie brings to the Managing Director of Finance and Accounting Search role at StevenDouglas.  Laurie is known by clients and candidates alike for her dedication to excellence in the recruiting process, and her unique ability to connect with the people she works and supports. These qualities have made her a “Recruiting Professional of Choice” in the Texas market. Laurie excels at placing positions from mid and senior-level F&A professionals to C-Suite roles in organizations ranging from non-profits to global, publicly-traded corporations. Prior to joining StevenDouglas, Laurie spent over 15 years as a Partner and Division Director for one of the top boutique Accounting and Finance Search firms in Texas. As the top producer there, she played a critical role in bringing the firm to its pinnacle, creating major growth opportunities and an array of successful placements. The first 10 years of Laurie’s career were spent gaining hands-on experience in the world of public accounting, as well as executing industry accounting as a Corporate Controller.https://www.linkedin.com/in/lauriecanepa/ About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. Personal LinkedIn - https://www.linkedin.com/in/melissa-aarskaug/Podcast LinkedIn - https://www.linkedin.com/company/my-executive-connect/Website - https://www.executiveconnectpodcast.com/
40m
30/03/2024

Maximizing Your Worth: Salary Negotiation Tactics

Welcome to the Executive Connect Podcast. In this episode, Melissa Aarskaug dove into the art of salary negotiation for professional women with executive coach Aaron Thweatt.  00:00 – Introductions and overview 01:56- Understanding the Challenges of Salary Negotiation - Navigating salary negotiations can be daunting, especially with the lack of societal support and guidance. Preparation is key, from understanding your market value to grasping the company's job scope. 04:56 - Preparation and Strategies for Negotiation - Preparation involves knowing your worth and the job's parameters. Negotiation starts early, even during initial conversations. Gathering data and understanding the company's compensation philosophy are crucial. 13:00 - Mistakes to Avoid and Overcoming Obstacles - Ninety-nine percent of the time, it's worth negotiating. Don't leave money on the table due to fear or assumptions. Advocate for yourself; you deserve it. 15:12 - Negotiating While Currently Employed - Don't wait for a job offer to negotiate. Even if you're currently employed, you can discuss raises based on your market value and performance. 21:02 - Timing and Strategies for Effective Negotiation - Understand the timing within your company's budget process. Start priming your manager early, and ensure clarity on your performance. Don't wait until the last minute to discuss your worth. 27:43 – How to Determine your Value in the Market – Thanks to pay transparency laws in several states, you now can research similar job descriptions for various hiring organizations. Also, tap into your network to see who is making what where.  The most important takeaway is this - effective negotiation involves ongoing communication and clarity on performance. Don't wait for opportunities; create them by advocating for yourself. Thank you for joining us on this episode of the Executive Connect Podcast. Subscribe for more insights on leadership and personal growth. Until next time, keep connecting and leading.  Guest Bio:Aaron Thweatt is a dynamic Executive Coach and seasoned HR professional driven by a firm belief in the power of an individual’s potential. His mission is to create meaningful connections between talent, ambition, and purpose by empowering ambitious people to use their voices to advocate for themselves in all realms of life, career, and business. His past decision-making roles within HR and compensation at Fortune 500 and high-growth technology companies (AECOM, Activision Blizzard, SpaceX, and DoorDash) allow him to empower individuals to successfully and confidently manage all conversations around their career advancement. From salary negotiations, being promoted, finding a new role, or developing clarity on switching careers, those who work with Aaron are empowered to maximize their earnings and seize greater opportunities across industries.Website: https://www.resparkcoaching.com/LinkedIn: https://www.linkedin.com/in/aaronthweatt/X/Twitter: @aaronthweattInstagram: @aaron_thweatt About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. Personal LinkedIn - https://www.linkedin.com/in/melissa-aarskaug/Podcast LinkedIn - https://www.linkedin.com/company/my-executive-connect/Website - https://www.executiveconnectpodcast.com/
36m
23/03/2024

Atomic Actions: Small Steps, Big Results

Welcome to the Executive Connect Podcast, where we delve into the minds of modern leaders striving for success and personal growth. In this episode Melissa Aarskaug spoke with Michael Pedersen, a peak performance coach, business strategist, and author of “Atomic Actions: Experience Transformative Breakthroughs And Unstoppable Momentum”.  Melissa and Michael spoke about a number of topics including: Perception of Fear - Fear is often a perception rather than a reality. Michael emphasized the importance of distinguishing between genuine life-threatening fear and fictitious fear that inhibits progress. Micro Actions Overwhelm - Overwhelm often stems from focusing on the big picture rather than taking small, manageable actions. By breaking down tasks into atomic actions, you can combat overwhelm and build momentum towards your goals. Triggers and Reflection - Triggers from past experiences can hinder progress. Through reflection and seeking advice from those who have walked a similar path, you can gain confidence and clarity in pursuing new roles or opportunities. Reframing and Language - Language shapes mindset. By reframing thoughts and language from words like "wish," "hope," and "try" to action-oriented phrases, you can instill conviction and determination in your pursuits. Ownership and Growth - Taking ownership of outcomes and embracing humility are crucial for personal growth. Rather than viewing setbacks as failures, they should be seen as lessons learned, propelling you forward on your journey to success. Fear may seem insurmountable, but with the right mindset and approach, you can overcome it and take decisive actions towards your goals. By reframing language, reflecting on triggers, and embracing ownership, you can navigate challenges and unlock your full potential. As Michael's insights show, it's not about the end result, but the progress made along the way that leads to lasting success and fulfillment.  Guest Bio:Michael Pedersen excels as both a peak performance coach and business strategist, guiding business owners, entrepreneurs, and coaches toward unmatched personal and professional growth. As the author of Dominate Your Market and Atomic Actions, his unique blend of elite athleticism and entrepreneurial success in launching two seven-figure businesses demonstrates a profound ability to transform ambition into tangible achievements. Beyond his professional achievements, Michael's enthusiasm for hiking, fitness, and travel showcases his dedication to maintaining a balanced and adventurous lifestyle.https://www.linkedin.com/in/mikepedersen/https://mikepedersen.com/https://mikepedersen.com/clarity/https://www.amazon.com/Atomic-Actions-Transformative-Breakthroughs-Unstoppable-ebook/dp/B0CPD2JXBLhttps://www.amazon.com/Dominate-Your-Market-Strategies-Business-ebook/dp/B0B5PL3S4H About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. https://www.linkedin.com/in/melissa-aarskaug/https://www.linkedin.com/company/my-executive-connect/
38m
16/03/2024

AI and Leadership: Embracing the Digital Shift

Welcome to the Executive Connect Podcast, where today we’re exploring the intersection of leadership and cutting-edge technologies by diving deep into the realm of artificial intelligence and its impact on leadership practices. Our guest, Paul Hylenski, a seasoned operations leader in the aerospace industry and an AI enthusiast, shared his insights on integrating AI into leadership, overcoming challenges, and shaping the future of business management.  Topics included:  ·         Exploring AI Integration in Leadership Practices - Understanding the nuanced process of integrating artificial intelligence seamlessly into leadership practices, unlocking its potential to streamline administrative tasks, enhance decision-making, and foster more human-centric leadership approaches. ·         Overcoming Resistance and Challenges – How to navigate the multifaceted landscape of resistance and challenges encountered when implementing AI in business environments, ranging from misconceptions about AI's role to concerns regarding job displacement and the need for extensive education and exposure to AI tools to cultivate an AI-ready team. ·         The Future Landscape of Leadership with AI – We discussed the transformative possibilities of AI in reshaping the future of leadership dynamics, where AI serves as a powerful tool to augment rather than replace human leaders, enabling them to allocate more time and focus to interpersonal connections, strategic initiatives, and employee development. ·         Ethical Considerations and Risk Mitigation – What about the ethical complexities and inherent risks associated with AI integration in business operations? These includes concerns related to data privacy, bias in AI algorithms, and the imperative to establish robust safeguards and regulatory frameworks to mitigate potential harms. ·         Importance of Continuous Learning and Adaptation – We also spoke about the critical importance of continuous learning and adaptation for leaders in navigating the ever-evolving landscape of technological innovation, fostering a culture of curiosity, experimentation, and proactive engagement with AI-driven advancements to drive organizational growth and resilience. It's clear that the integration of AI into leadership practices isn't just a trend – it's a necessity for staying competitive in today's rapidly evolving business landscape. Paul shed light on the opportunities and challenges of leveraging AI to augment human leadership, emphasizing the importance of continuous learning, ethical considerations, and creating AI-ready teams. The future of leadership lies in embracing innovation and leading with agility.   Guest Bio:Paul G. Hylenski Jr. is an operations leader in the aerospace industry and a respected figure in the business world. He is also widely known as an AI leader due to his ability to teach and harness the power of AI for business operations. He is passionate about transforming leadership to make it more human-centric and improving leaders so that they can improve the lives of those around them.  ​Paul is the author of four business books and a dynamic speaker, known for the ability to inspire and motivate audiences. He is a previous TEDx Speaker and has a thriving LinkedIn newsletter The AI Leader where he teaches leaders how to harness the power of AI in bite size videos.  ​In December 2023 he founded an AI Academy called Quantum Leap AI Academy. Additionally, he is the host of the podcast The Leadership Alchemist which dives into the science and psychology behind leadership and teams. https://www.linkedin.com/in/paul-hylenski/  About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. https://www.linkedin.com/in/melissa-aarskaug/
33m
02/03/2024

Mastering the Art of Managing Up: Essential Communication Strategies

In today’s episode of the Executive Connect Podcast, Melissa Aarskaug welcomed Jaclyn "Jax" Scott, a decorated Special Veterans Warrant Officer with expertise in cybersecurity and electronic warfare. Jax shared invaluable insights on managing up and effective communication in the workplace. Topics include: Understanding the Importance of Effective Communication in Managing Up - Jax emphasized the significance of managing not only oneself and subordinates but also one's superiors. Effective communication entails understanding the leader's effectiveness and supporting them in improving areas like time management and organization.Improving Ability to Manage Up – Melissa and Jax spoke about the need for clear, concise communication and radical candor when managing up. Seeking feedback and addressing pain points constructively fosters mutual understanding and credibility.Addressing and Sharing Feelings in Professional Communication - Authenticity and empathy are essential traits of effective leadership. Active listening and acknowledging feelings create rapport and trust, enhancing communication effectiveness. Engaging Generation Z in the Workplace - Recognizing the unique needs of Gen Z employees, Jax highlights the importance of genuine connection, mentorship, and providing opportunities for growth and leadership roles. Bridging Communication Gaps Across Generations - Melissa and Jax discussed strategies for organizations to bridge generational communication gaps, including involving younger employees in leadership initiatives and fostering dialogue and mentorship between different generations. Don’t underestimate the value of confidence and open communication in managing up and fostering effective workplace relationships. They emphasize the importance of mutual understanding, empathy, and continuous learning in bridging generational differences and driving organizational success. Guest Bio:Jaclyn "Jax" Scott brings 16 years of invaluable experience from both military and civilian cybersecurity realms. Her strategic contributions have fortified national security via operations with NATO and various defense agencies as well as civilian firms such as Capital One and Mandiant. As an Army Cyber and Electronic Warfare Special Operations Warrant Officer, she mastered cybersecurity frameworks and policies, significantly enhancing cyber defenses. Jax is also dedicated to philanthropy, initiating the "Jax Act" with the Special Operations Association of America to support female special operators. Her role as a cybersecurity educator is amplified through her YouTube channel, Outpost Gray, and her award-winning podcast, 2 Cyber Chicks. Jax is a published author of the “Cybersecurity Career Master Plan," offering insights into navigating the cybersecurity field. An avid hiker and outdoor enthusiast, she combines professional dedication with a commitment to service and personal passions, witnessed by achieving a Master's degree in Cybersecurity Risk Management from Georgetown University.https://www.linkedin.com/in/iamjax/About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. https://www.linkedin.com/in/melissa-aarskaug/
38m
17/02/2024

Networking Essentials: Strategies for Professional Growth

In this episode of the Executive Connect Podcast, Melissa Aarskaug spoke with Susan Stoklosa, Vice President of Planning and Allocation for GIII Retail Group. They dove into the topic of networking and its importance in today's professional landscape.Susan shared her insights on the critical role networking plays in professional growth, emphasizing the value of genuine connections over traditional networking approaches. She discussed various strategies for expanding one's professional network, including:Show Genuine Interest: When expanding your professional network, focus on showing genuine interest in others rather than solely seeking benefits for yourself. Ask about their interests, goals, and experiences to build authentic connections.Define Networking Goals: Take time to define your networking goals. Determine what you hope to achieve through networking, whether it's career advancement, mentorship, skill development, or industry insights. This clarity will guide your networking efforts.Utilize Online Platforms: Leverage online platforms like LinkedIn to expand your network and engage with industry professionals. Share valuable content, participate in discussions, and reach out to potential connections with personalized messages.Attend Networking Events: Attend networking events to meet new professionals and expand your circle. However, prioritize quality over quantity. Focus on building meaningful connections rather than collecting business cards.Follow Up Consistently: After making initial connections, follow up consistently to maintain relationships and explore potential opportunities. Send personalized follow-up messages, schedule coffee meetings, or invite connections to industry events to nurture your network over time.Susan and Melissa both shared personal stories illustrating the unexpected career advancements and valuable partnerships that arose from networking, emphasizing the significance of seizing opportunities and maintaining authentic relationships. Guest BioSusan Stoklosa is an accomplished leader in the Retail field with expertise in Merchandise Planning across renowned companies such as Tory Burch, The Frye Company, Estee Lauder, Cole Haan, and West Elm to name a few. She is currently Vice President of Merchandise Planning & Allocation at GIII Retail Group where she oversees the Direct-to-Consumer business for iconic brands DKNY, Donna Karan & Karl Lagerfeld Paris. She is recognized for cultivating thriving relationships & building professional communities to stay abreast of industry trends and best practices.  Her exceptional business acumen and leadership have garnered respect from peers and Senior Leadership establishing her as a true expert in her field. Susan is also a member of CHIEF, a private membership network for senior executive women with a company mission to change the face of leadership.  Founded in 2019, today, the Chief community spans the U.S. and UK with 20,000+ executive members from VP to the C-Suite.https://www.linkedin.com/in/susan-l-stoklosa-1517593/ About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. https://www.linkedin.com/in/melissa-aarskaug/
27m
14/02/2024

Cybersecurity Pathways: Transforming Crisis into Expertise

In this episode of the Executive Connect Podcast, Melissa Aarskaug spoke with Cecile Mengue, a cybersecurity professional and hacker at IBM X Force. Learn about Cecile's remarkable journey from being a victim of a personal cyber-attack to becoming an ethical hacker.  ·         Turning Point: Cecile shares the pivotal moment when she fell victim to a cyber-attack, leading her to delve into the world of cybersecurity to understand and track down her attacker. ·         Challenges in Transition: Melissa and Cecile discussed the initial challenges of transitioning from a non-technical background in criminal justice to the cybersecurity industry. Imposter syndrome and self-doubt were significant obstacles. ·         Overcoming Challenges: With the support of a mentor and a focused approach, Cecile overcame self-doubt, specialized in ethical hacking, and gained hands-on experience through personal projects and engagements with small companies. ·         Advice for Career Change: Cecile encourages aspiring cybersecurity professionals to believe in themselves, identify their "why," specialize in a niche, practice consistently, and stay updated on industry trends. ·         The Value of Personal Data: Melissa and Cecile emphasize the importance of understanding personal data's value and the need for increased awareness and education to mitigate the growing threat of cyber-attacks fueled by compromised personal information.  Thank you for joining us on the Executive Connect Podcast, where powerful stories shape meaningful connections! If you have any questions about today’s show or have a topic you’d like us to cover, reach out to me at [email protected]. Please subscribe so you can catch all our future episodes. About today’s guest:Cecile Mengue is a Cybersecurity Professional and Hacker at IBM X-Force Red. Cecile's journey in the field of hacking was set in motion by a personal encounter with a cyber attack, igniting her unwavering commitment to championing robust digital security. Cecile's primary focus lies in promoting digital security awareness and understanding among individuals and organizations. Her unwavering advocacy has established her as a key figure in fostering a proactive approach to online privacy and security. Additionally, Cecile is the esteemed author of "Digital Security Overhaul," a comprehensive guidebook designed to equip individuals with the knowledge and strategies necessary to enhance their online security measures. Join us as Cecile shares her expertise and insights, providing invaluable guidance on navigating the complex realm of digital security. About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. https://www.linkedin.com/in/melissa-aarskaug/
36m
20/01/2024

Leadership Insights: Navigating Challenges in Corporate America

In this episode of the Executive Connect Podcast, Melissa Aarskaug spoke with Nadine Hall, a former executive lead of HANES Brands. Nadine shared insights into product differentiation, personal branding, and the critical skills needed for success in corporate America. With a focus on continuous learning and active listening, she emphasized the importance of understanding consumer needs and fostering strong partnerships. Nadine reflected on her career journey, navigating challenges, and finding a balance between her professional and personal life.  Topics discussed included: ·         Consumer-Driven Differentiation: The significance of finding a market differentiation driven by consumer insights, a principle applicable not only to products but also to personal branding. ·         Crafting a Personal Branding Statement: How to construct a personal branding statement by highlighting career interests, targeted roles, key achievements, and identifying one's unique strengths or "superpower." ·         Critical Leadership Skills: The importance of continuous learning, asking insightful questions, and honing the skill of active listening to understand others' goals and challenges. ·         Navigating Change: Practical advice on navigating change, emphasizing the value of clear communication, strategic planning, and aligning your team with a shared purpose. ·         Building Strong Partnerships: The key to building successful partnerships—recognizing common ground, acknowledging diverse skills, and finding ways to collaborate effectively, even in challenging situations. ·         Feedback as a Gift: Highlighting the importance of feedback, viewing it as a gift, and graciously accepting both positive and constructive feedback to foster personal and professional growth. In conclusion, Nadine encouraged aspiring leaders to embrace a positive attitude, adhere to basic principles, and work collaboratively with diverse teams.  Thank you for joining us on the Executive Connect Podcast, where powerful stories shape meaningful connections! If you have any questions about today’s show or have a topic you’d like us to cover, reach out to me at [email protected]. Please subscribe so you can catch all our future episodes. About today’s guest: Nadine Hall has strong expertise in growing and obtaining a competitive advantage for leading multibillion-dollar apparel brands and product lines in the men’s, women’s, and children’s innerwear, activewear, athletic and technical apparel and CPG categories, taking Hanes, Champion, licensed Polo Ralph Lauren, licensed DKNY (Donna Karan New York), and L’eggs hosiery to a #1 or #2 market share position in the United States.Nadine is currently a Board Member of The Adeline Sugar Company, where she oversaw tremendous growth and a $50M successful shareholder payout. She is also a former Vice Chair and Co-Creator of the Women’s Leadership Council of the United Way of Forsyth County and a current Board Member for the University of North Carolina at Greensboro Bryan School of Business & Economics - Consumer, Apparel, Retail Studies and for the United Way of Forsyth County Foundation and former Board Member for Reynolda House Museum of American Art, part of Wake Forest University.https://www.linkedin.com/in/nadinehall1/  About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. https://www.linkedin.com/in/melissa-aarskaug/
31m
06/01/2024

The Art of Transparent Leadership: Strategies for Success

Welcome to the Executive Connect Podcast, where Melissa Aarskaug engages in insightful conversations with a diverse array of guests, exploring leadership, prosperity, and personal growth for the new generation of leaders. In this episode, Melissa sat down with Avni Trivedi, a seasoned leadership professional with over 17 years of experience in technology sales and operations. Avni shared valuable insights on leadership challenges, decision-making, conflict resolution, and the importance of empowering teams.  ·         Cultivating Trust: How to unpack the challenge of trust-building in leadership, highlighting the time, and humility it demands—crucial for those stepping into new leadership roles. ·         Decoding Data-Driven Decisions: Why you should push for a meticulous, data-driven decision-making process. Avni shared a concrete example from her stint at Lucien, stressing the significance of data analysis for effective decision-making. ·         Proactively Navigating Conflicts: Learn about strategies for conflict resolution, emphasizing proactive relationship management. How to encourage team members to build collaborative bonds and prevent conflicts, with transparent communication as the linchpin. ·         Strategies for Balance: Melissa and Avni discussed the imperative of pauses in the whirlwind of business. They spoke about how to understand the team's core values, foster stability amidst chaos, and champion a healthy work-life balance. ·         Empowerment in Action: Avni shared insights into recognizing and empowering team members, and how to advocate for transparent, authentic leadership that fosters a psychologically safe environment, coupled with an innovative approach to succession planning. In closing, Avni emphasized the infinite game of leadership, encouraging leaders to invest in people, culture, and long-term goals. She underscored the importance of transparency and authenticity in leadership, promoting an environment where individuals feel seen, heard, and empowered.  Thank you for joining us on the Executive Connect Podcast, where powerful stories shape meaningful connections! If you have any questions about today’s show or have a topic you’d like us to cover, reach out to me at [email protected]. Please subscribe so you can catch all our future episodes. About today’s guest:Avni Trivedi was most recently the VP of Global Solutions Consulting at Ellucian, an ed tech B2B SaaS company, where she led a large global team. Prior to that, she was the Director of Sales and Marketing for the Americas region at Intel Corp, driving over $10B in revenue for the company and their key OEM customer.  Avni is from Mumbai, India, and a graduate of the University of Minnesota, Carlson School of Business. She is currently building her Sales consulting and Fractional CRO business and is heavily involved with professional networks such as Austin Women in Tech, Social Venture Partners, and Executive Council Network.https://www.linkedin.com/in/avni-trivedi-a58a311/  About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. https://www.linkedin.com/in/melissa-aarskaug/ 
29m
16/12/2023

Flexible Leadership Strategies for Executive Women

Welcome to the Executive Connect Podcast, where Melissa Aarskaug engages in insightful conversations with a diverse array of guests, exploring leadership, prosperity, and personal growth for the new generation of leaders. In this episode, Melissa sits down with Spencer Horn, a seasoned behavioral analyst, to delve into the concept of flexible authenticity and its application to women executives on their leadership journey. Spencer shares his experiences working with women leaders, emphasizing the importance of adapting behaviors without compromising authenticity.Challenging Authenticity Misconceptions: Spencer challenges the notion that authenticity derails careers, highlighting the flawed understanding of what it means to be authentic and its impact on career progression.Assertiveness for Women Leaders: The discussion unfolds into the challenges women leaders face, including the need for assertiveness, overcoming biases, and the significance of self-advocacy.Navigating Cross-Cultural Leadership: Spencer shares a compelling story of coaching a project manager dealing with challenges in a multinational team, illustrating the complexities of cross-cultural leadership dynamics.Adapting Leadership Styles: The conversation explores the six leadership styles, emphasizing the value of leaders' adaptability based on situational demands and the importance of a growth mindset.Fostering Unity in Leadership: Spencer reflects on the need for leaders to focus on creating unity rather than promoting individualism, emphasizing the value of collaboration and teamwork.In conclusion, Spencer's insights shed light on the dynamic interplay between authenticity, adaptability, and leadership success. As leaders strive to embrace flexible authenticity, recognizing the value of a growth mindset becomes paramount in achieving personal and professional goals. Thank you for joining us on the Executive Connect Podcast, where powerful stories shape meaningful connections! If you have any questions about today’s show or have a topic you’d like us to cover, reach out to me at [email protected]. Please subscribe so you can catch all our future episodes. About today’s guest:Businesses globally look to Spencer Horn as an enthusiastic, insightful source for counsel and advice on developing productive and focused corporate cultures. Spencer draws upon his 31 years of executive experience to reenergize seasoned and emerging professionals and increase organizational effectiveness. He inspires change, to develop: a powerful culture, effective communication, high-performing teams, and engagement.  Spencer is currently the President of Altium Leadership & Coaching. He has previously been the CEO of a leadership development company and Vice President of a NASDAQ company which developed IMAX theaters in tourist destinations. There he worked with major organizations such as IMAX Corp., National Geographic Television, Radio City Productions, Disney Films, and more. His experience is valuable to business leaders and their teams as he shares insight and knowledge that can be immediately applied.  His engaging and interactive style contributes to him being in high demand as a speaker, trainer, and coach. He is a co-author of the "Speakers on Life" anthology "The Power of the Platform" along with Jack Canfield, Les Brown, Brian Tracy, and more.https://www.linkedin.com/in/spencerhorn/ About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. https://www.linkedin.com/in/melissa-aarskaug/
40m
02/12/2023

From Olympics to Organizations: The Impact of Storytelling in Business

Welcome to the Executive Connect Podcast! In today's episode, I spoke with Christian Napier, the Knowledge Management Advisor for the International Olympic Committee, who shares insights into the power of storytelling in business. Christian highlights the often-overlooked stories of behind-the-scenes heroes in major events. He also discusses the impact of stories on changing minds and building connections, drawing from personal experiences. Our conversation then touches on the evolving landscape of storytelling in organizations, with a focus on harnessing the untapped knowledge of employees at all levels. Christian introduces the concept of "scalably harvesting contextual knowledge" for broader organizational benefit. We explore practical applications of storytelling, from LinkedIn posts to strategic shifts in hiring practices. Christian also encourages listeners to capture and share their own stories while preserving the narratives of loved ones. Thank you for joining us on the Executive Connect Podcast, where powerful stories shape meaningful connections! If you have any questions about today’s show or have a topic you’d like us to cover, reach out to me at [email protected]. Please subscribe so you can catch all our future episodes. About today’s guest:Christian Napier is the Founder and CEO of Rakonto Inc., which provides a Software-as-a-Service online oral history engine designed to help people and organizations request, record, compile, and share their most important stories. He is also the Founder and Principal of GPFour Inc., a boutique knowledge management consultancy specializing in helping clients in the major event industry harvest knowledge through storytelling, direct observation data capture, and content collection and curation. Since 2015 Christian has served as a Knowledge Management Advisor to the International Olympic Committee. In that role, Christian has interviewed more than 1,200 people involved in planning and delivering the Olympic and Paralympic Games, from Salt Lake 2002 through Los Angeles 2028, serving as the lead consultant on the International Olympic Committee’s Structured Interview Project, envisioned as a 10-year longitudinal study of the Games. Christian also hosted the Salt Lake 2002 Retrospective podcast, a historical podcast looking back at the Games through interviews with 98 Games organizers.https://www.linkedin.com/in/christiannapier/ About Melissa Aarskaug:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. https://www.linkedin.com/in/melissa-aarskaug/
28m
18/11/2023

Adaptive Leadership: Embracing Fractional Models

In this episode of the Executive Connect Podcast, I spoke with Jennifer Clark, a seasoned fractional CXO, to delve into the evolving landscape of fractional roles in modern business. Jennifer, with over 25 years of extensive experience across various industries, provides valuable insights into the world of fractional leadership. Topics covered include… Understanding Fractional Roles:Jennifer elaborates on the distinction between fractional and full-time roles, shedding light on the emergence of fractional CXOs in recent years, particularly in the wake of the COVID-19 pandemic. She explores the difference between consultants and fractional roles, emphasizing the embedded nature of fractional executives within organizations. Benefits of Fractional Roles:The discussion revolves around the myriad advantages companies gain from engaging in fractional roles. Jennifer emphasizes the cost-effectiveness, strategic guidance, and the ability to leverage expert leadership on a part-time basis, benefiting both startups and established organizations. Challenges and Solutions:Melissa delves into the challenges companies might face when integrating fractional roles into existing structures. Jennifer shares her experiences, emphasizing the importance of setting clear expectations and communicating the role of fractional executives within the company. Future Trends and Opportunities:The conversation touches upon the future of fractional work, predicting an upward trajectory in its adoption. The discussion revolves around the increasing relevance of fractional roles in a world where companies seek specialized expertise, cost-efficiency, and flexibility in their leadership structures. Personal Insights and Career Choices:Jennifer shares her personal journey transitioning from a full-time executive role to embracing the entrepreneurial venture of being a fractional CXO. She talks about the motivations, challenges, and the fulfillment she finds in this new path. This episode underscores the transformative impact of fractional roles on organizational structures and the changing dynamics of leadership in today's business landscape. It offers a comprehensive exploration of the benefits, challenges, and future potential of fractional executives in steering companies toward success. If you have any questions about today’s show or have a topic you’d like us to cover, reach out to me at [email protected]. Please subscribe so you can catch all our future episodes. About today’s guest:From start-up to intrapreneurship at Fortune 100 companies, Jennifer Clark has enjoyed building or growing businesses and teams that have had a lasting positive impact on a wide variety of industries from cannabis, healthcare, consumer goods, and technology. She specializes in implementing the right processes, technology, resources, and talent to effectively launch and scale start-up and growth-stage companies and get organizations "unstuck." Jennifer is passionate about developing our next generation of business leaders and entrepreneurs serving both as a role model and mentor, particularly for women and minorities.https://www.linkedin.com/in/jenniferludwigclark/ About me:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. https://www.linkedin.com/in/melissa-aarskaug/
29m
02/11/2023

Public Health and Wellness in the Digital Age

In this engaging episode of the Executive Connect Podcast, I welcomed Becca Yanniello, a seasoned professional with over 15 years of experience in public health and a strong commitment to population health management.  We spoke about ·         What is the fundamental difference between public health and traditional healthcare, and why is understanding this difference crucial in today's world?·         What areas fall under the wide-ranging umbrella of public health, and how do they collectively contribute to the well-being of communities and populations?·         Why is public health important in the modern world, and how has the COVID-19 pandemic brought its significance to the forefront of public awareness?·         What actions can individuals and communities take to promote public health, and what are some key life hacks that can help improve overall well-being?·         How can children and young people be educated about public health concepts, and what is the significance of fostering an early understanding of these principles in youth? Additionally, Becca introduced her book, "A Kid's Book About Public Health," which serves as a valuable resource for educating children on the vital concepts of public health.   If you have any questions about today’s show or have a topic you’d like us to cover, reach out to me at [email protected]. Please subscribe so you can catch all our future episodes. About today’s guest:Becca Yanniello is a passionate and skilled leader in population health management. She holds a Master's of Public Health degree and a certificate in population and reproductive health from UCLA Field School of Public Health and a dual bachelor's degree in psychology and Italian from the University of Southern California. She is currently the vice president of population health at Regional Medical Group and leading managed care organization in Southern California. Prior to that, she worked in the government and nonprofit sectors developing, implementing, and overseeing health programs and services for vulnerable populations. Becca continues to mentor undergraduate and graduate-level students interested in pursuing careers in public health and health care. She has two young children and lives in Los Angeles, California.https://www.linkedin.com/in/becca-yanniello-4627925/  About me:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. https://www.linkedin.com/in/melissa-aarskaug/ 
27m
09/08/2023

You Can’t Lead From Behind a Desk

Welcome to the first episode of the Executive Connect Podcast – a show for the next generation of business leaders. I’m Melissa Aarskaug, and in each episode I’ll be speaking to experts and thought leaders who will share their unconventional leadership strategies that brought them success. In this episode, I spoke with Michèle Kline, bestselling author and founder of Kline Hospitality.  Michèle shared her story of how she got where she is and how she helps other leaders reach their potential.  We spoke about:·         When to step away from a toxic workplace and start your own leadership journey.·         The importance of emotional intelligence and how it can be learned.·         How to bridge gaps in your team by asking the right questions.·         How to build positive change in your organization from the top down.·         And so much more… If you have any questions about today’s show or have a topic you’d like us to cover, reach out to me at [email protected]. Please subscribe so you can catch all our future episodes. About today’s guest:In 2010, Michèle Kline founded Kline Hospitality out of an unparalleled passion to enhance the quality of services, increase performance and improve leadership across the industry. Co-creator of WTF! Walk The Floors, All Things Hospitality Training, a podcast and training program specifically curated for industry professionals, she sheds light on the areas of opportunity leaders miss when managing frombehind their desks. As a Certified Coach, she works with individuals 1:1 and in group settings, facilitating meaningful conversations and reaching breakthrough performance and growth, across all industries.https://www.linkedin.com/in/michelekline/ About me:I’m an energetic executive with 15+ years of experience steering companies to new heights of growth and scale. An engineer at heart (I started my career as an engineering manager on one of the world’s largest concrete bridges), I’ve become a trusted leader and business builder in the technology and cybersecurity space. https://www.linkedin.com/in/melissa-aarskaug/
37m