Welcome to another episode of the Above the Bar Copy podcast!  Today, I am talking with my friend Brenna Heater all about setting boundaries in your business. Brenna is a Homeschool mom of 2 who runs her own Photography business that specializes in luxury maternity and newborn portraits for moms in the Scottsdale. AZ area. She also offers education for motherhood photography specifically.    In this episode, Brenna shares how she balances family and work life and offers tips to help you prioritize tasks and set boundaries in your business.   Here’s where you can learn more about Brenna: Follow Molly on Instagram: @brennaheater Visit her website: ⁠brennaheater.com Links from the show: ⁠Not Your Mama’s Newsletters⁠ - Weekly email newsletter templates + prompts Follow me on Instagram: ⁠@jennyrothcopywriting⁠ Email me: [email protected] Visit my website: ⁠www.jennyrothcopywriting.com⁠  ⁠Ready to outsource your copy? Get in touch! ⁠ Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

Hey everyone! Today’s episode is a different, off-the-cuff format :). It’s my personal story on ‘niching’ as a business owner – and spoiler, for me niching is ongoing and messy. But I am slowly (after 2+ years in the game full-time) starting to see the heart threads of my niche come forward.  Tune in if you’ve ever struggled to niche, find your ‘why’ story, or really understand and articulate your connection with your target audience.  Links from the show: Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts Follow me on Instagram: @jennyrothcopywriting Email me: [email protected] Visit my website: www.jennyrothcopywriting.com  Ready to outsource your copy? Get in touch!  Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

Have you ever wondered what it would be like to hire and work with a copywriter, but want to hear from another business owner who has done so? What was their experience like? Was it worth it to hire a copywriter? Did it actually make them more money? Today’s guest on the podcast means so much to me. She is a long-time copywriting client of mine and just one of the most incredible humans you could meet and do business with.  Maddie Peschong is a brand photographer and coach for new & aspiring brand photographers. She is all about helping business owners create marketing that feels like a natural extension of who you are, so you’re proud of the brand you’re putting out there and able to build a strong business rooted in real real real relationships.  I have never met anyone who does business as personally as Maddie and I mean that as the best compliment ever. I have written emails for Maddie for almost 2.5 years now, so I have a front-row seat to how thoughtful she is when it comes to business, and how good she is at creating an experience for her clients and teaching that process to other photographers, too. She is wonderful. A rare gem business owner who you just want to work with. In this episode, Maddie shares her experience working with me as her email copywriter. The process. The results. All of it!  Follow Maddie online: Instagram Website Take It Personally Podcast Links from the show: Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts Follow me on Instagram: @jennyrothcopywriting Email me: [email protected] Visit my website: www.jennyrothcopywriting.com  Ready to outsource your copy? Get in touch!  Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

It’s my birthday!! To celebrate turning 38, I thought it would be fun to share with you 38 lessons on writing better copy for your business. These are 38 of my best pieces of advice + tips on writing well, aka – writing to connect your offer to the right clients – gathered from my almost decade-long career as a freelance writer, magazine editor, and copywriter.  There are 38 lessons here, but they’re all super short and sweet! Links from the show: Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts Follow me on Instagram: @jennyrothcopywriting Email me: [email protected] Visit my website: www.jennyrothcopywriting.com  Ready to outsource your copy? Get in touch!  Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

Welcome to another episode of the Above the Bar Copy podcast!  Today, I am so excited for you to meet our guest, Molly Knuth.  Molly is the owner of Molly Knuth Media and is on a mission to help women in small towns re-write how they live and work on their own terms.  She knows modern women want to grow families, build businesses for side hustles, impact others for the better, and be a positive force in our communities. In it Molly shares: Her story of how she got started in business from starting her career in teaching, to being a stay at home mom to starting Molly Knuth Media.   Using human design in your marketing, what is human design, why is it important to know and how do we include it in our social media marketing.   What a social media strategy can look like.  How MKM can help with social media strategy. Tips for someone doing social media strategy on their own.  What metrics MKM tracks to know if a post is performing well and how they use those metrics to create content going forward. How long it should take for your social media marketing strategy to start working.  This conversation with Molly was so good! She is a wealth of information on social media and online marketing in general.   Here’s where you can learn more about Molly: Follow Molly on Instagram: @mollyknuthmedia and @mollyknuth_mkm  Visit her website: mollyknuthmedia.com Listen to her podcast The Found Podcast Confident Content - monthly subscription Links from the show: Building A Story Brand by Donald Miller Jovian Archive - free Human Design chart Essentialism: The Disciplined Pursuit of Less by Greg McKeown The Guest List by Lucy Foley Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts Follow me on Instagram: @jennyrothcopywriting Email me: [email protected] Visit my website: www.jennyrothcopywriting.com  Ready to outsource your copy? Get in touch!  Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

Today on the podcast, I’m walking you through my process for writing sales-driven, conversion-focused emails. Follow this simple, step-by-step formula to write better emails for your business.   Links from the show: Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts Follow me on Instagram: @jennyrothcopywriting Email me: [email protected] Visit my website: www.jennyrothcopywriting.com  Ready to outsource your copy? Get in touch!  Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

Do you need a lead magnet to grow your email list? Nope!!! You don’t.  In today’s episode, I’m going to share the easiest - most effective - way to invite more people to join your email list.  Links from the show: Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts Follow me on Instagram: @jennyrothcopywriting Email me: [email protected] Visit my website: www.jennyrothcopywriting.com  Ready to outsource your copy? Get in touch!  Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

Kiah Twisselman Burchett, better known as Coach Kiah, is a California cattle rancher turned motivational speaker, life coach, and podcaster on a mission to empower others to love themselves deeper, care for themselves better, and find joy in this messy, beautiful journey of life.  After battling with her own weight and body image from a young age, she embarked on her own personal health journey losing over 100 pounds, but more importantly, the mental weight she had been carrying with her for years.  Recently named one of Cowgirl Magazine’s 2023 Top 30 Under 30, Coach Kiah uses her vulnerability and infectious energy to show others how to overcome hardships and become the main characters in their own lives. I am so excited for you to hear this interview with Kiah, where she shares: Her 100lb weight-loss and personal health journey, and the tiny habits that got her there Tiny, baby-step habits business owners can take to start making their health a priority How to prioritize your health as a business owner when you already feel crunched for time How to start extending more self-compassion toward yourself as a business owner, and why this is so important for your overall health and the health of your company Ways business owners can track their health journey progress that don’t involve stepping on the scale Here’s where you can learn more about Kiah:  Follow Kiah on Instagram: https://www.instagram.com/coach_kiah/ Visit her website: https://www.coachkiah.com/ Listen to her podcast, Climbing with Coach Kiah Links from the show: Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts Follow me on Instagram: @jennyrothcopywriting Email me: [email protected] Visit my website: www.jennyrothcopywriting.com  Ready to outsource your copy? Get in touch!  Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

When I write copy for my clients I sell how people love to be sold to. Genuinely. Confidently. With, “I’m here for you, and we’ve totally got this” energy. Full of heart and humor and human connection. But when I ask for the sale in my own copy? I get all tied up in my head and write WTF calls to action that sound like this: “Click here …. if you’re interested … and not too busy … ‘cuz I don’t want to trouble you … and this offer is just lukewarm anyway.” You too? Do you find yourself tripping over your words when you ask for the sale? Let’s change that. Because if you write a compelling piece of copy but nose dive on the call to action? Your conversions are going to feel it. Today on the podcast, I’m sharing my #1 favorite (and easiest) copy trick of all time to boost your call-to-action click rates to an all-time high. No worries - you don’t have to be a ‘word wizard’ to do this trick, and it doesn’t involve you turning into a used watch salesperson either. Links from the Show: My favorite button copy swipe file My copywriting coach, Dawn Apuan Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts Follow me on Instagram: @jennyrothcopywriting Email me: [email protected] Visit my website: www.jennyrothcopywriting.com Ready to outsource your copy? Get in touch!  Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

The current headline on your sales page’s got *nothing* on this. It’s called the Question Loop Headline. And if you’re getting a *ton* of eyeballs on your sales page, but not nearly the number of conversions you want to achieve … Then this headline formula is about to shake.shizz.up for you - in the best way. In today’s episode of Above the Bar Copy, I teach you how to write a question loop sales page headline that will: Wake your clients up from their zombie scroll faster than an ice water bath. (I’m from the Midwest … it’s polar plunge season … that’s the best analogy I got😆). So they want to keep reading your page Make your offer look like the irresistible, one-and-only solution that it is. So they’re thinking. “She gets me. I’m in!” Don’t miss this episode. Links from the Show: Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts Follow me on Instagram: @jennyrothcopywriting Email me: [email protected] Visit my website: www.jennyrothcopywriting.com Copyhackers Copy School Ready to outsource your copy? Get in touch!  Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

What’s the first thing Jenzaia DiMartile did to grow her business as a teacher turned teacherpreneur? Used Facebook Ads to grow her list … before her first course was even built! Her colleagues started noticing the success she was having, and they started asking: “Hey, can you run ads to help grow our email lists too?” And the rest, like they say, is history. Jenzaia has been running a boutique Facebook and Instagram Ads agency ever since, helping her clients create, set up, manage, and test ads for optimal list growth. I am thrilled to welcome Jenzaia to the podcast today! If you’ve ever thought about running Facebook Ads but feel intimated, unsure, or nervous about the return on your investment, getting started, or knowing if the investment will be worth it … this episode is one you don’t want to miss. In it, Jenzaia shares: The ONE thing you should be driving your Ads to for the most ROI and business growth overall. A few pre-qualifying questions to ask yourself to make sure your business is ready for Ads. Facebook pixels: What the heck they are and why they matter. How to troubleshoot your Ad and figure out what’s working and fix what isn’t. How long you should run expect to run Ads before seeing results. What’s working right for Ad copy, images, and headlines. Facebook Ads vs. Instagram Ads: which is better, or should you do both? How to best incorporate Ads into your next launch. A few industry standards for Ad spend and conversion rates to keep in mind. Links from the Show: Jenzaia’s Market, Scale, Grow Podcast Jenzaia’s Instagram Page Jenzaia’s FREE! Holistic Marketing Guide Jenzaia’s Website Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts Follow me on Instagram: @jennyrothcopywriting Email me: [email protected] Visit my website: www.jennyrothcopywriting.com Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

Yes, you need an offer guarantee! In this episode you’ll learn: What an offer guarantee is and who needs one. How offer guarantees amplify your conversions while also protecting your clients and you as the business owner. Where/how to include your offer guarantee in your launch or Evergreen offer messaging. The 5 components that go into every solid offer guarantee and how to write yours. Links from the show: Sizzlin’ Email Subject Lines for Coaches - 50+ email subject lines that’ll get you an open rate of 40% or higher. Angles Copywriting/Messaging Course by Samantha Hoilett  Not Your Mama’s Newsletters - weekly email newsletter templates + prompts! Follow me on Instagram: @jennyrothcopywriting Email me: [email protected] Visit my website: www.jennyrothcopywriting.com Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

Feel like you’re reinventing the wheel every time you write to your list? Adding a regular series to your newsletter rotation is the best way to streamline your email marketing game, uncover the purpose of your list, and get real stats on what your subscribers want to read. In this episode, I’m giving you seven examples of weekly or monthly email series that are working really well for my clients and members inside Not Your Mama’s Newsletters, including 1 - Dear ____ [your ideal client] or Letters to _____ [your ideal client] series. I.e.: Dear Female Founder or Letters to Creative Entrepreneurs. 2 -  A “Dear Abby” or Q & A column with you. 3 - 100 ____ [peers/colleagues/mentors] You Should Know. I..e: 100 Influential Women You Should Know … a series that highlights women in business you admire. 4 - Meet my ____ [people in your inner circle who are helping you, i.e.: Meet my team, meet my coaches, meet the contractors I trust, etc.] 5 - Become the go-to newsletter for one topic in your niche and create a weekly vibe as the authority in this space i.e.: Sustainable Sundays: Business Practices for Sustainability. 6 -  Stuff your love or “Currently” lists, featuring the books, podcasts, shows, and stuff you love right now. 7 - _____ [topic] advice you don’t have to pay a _____ [your niche for]. Example: Legal advice you don’t have to pay a lawyer for. Use this email as a way to give your audience quick tips and wins that they’ll appreciate. Links from the show: Not Your Mama’s Newsletters - weekly email newsletter templates + prompts! Follow me on Instagram: @jennyrothcopywriting Email me: [email protected] Visit my website: www.jennyrothcopywriting.com Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

Tired of chasing after leads by posting all about your client’s  ‘pain points’ and struggles on social media … all while *hoping* they find you and are looking for what you have to say? There’s a better way to organically market your business. One that bridges the gap between what you do and the people who are out there looking for that service, right now. And it’s called: SEO marketing. Don’t freak out at the word SEO, it’s actually nowhere near as complicated as you might think it is to implement successfully, track, and measure for effectiveness. And it’s a key component to any marketing plan if you want to create content that actually matches the questions your readers are asking. In this episode, SEO expert Nina Gibson shares with us: What is an SEO marketing plan and how you can start ranking higher in search engines today. Straightforward tips for infusing SEO into your content that you can do even if you want to avoid all the ‘tech stuff’ of SEO. How to measure if your SEO marketing is really working. How to create less content but better content that goes further, reaches more people, and solves real problems that real people are asking. Links from the Show: Nina’s Website: www.ninagibson.co Nina’s Instagram: @ninagibson.co Nina’s Free Nitty Gritty SEO Starter Checklist: https://ninagibson.co/freebie 50% off The Complete SEO Starter Kit: https://ninagibson.co/product-seo-starter-kit using code _____. Nina’s Favorite Book: Animal Dreams by Barbara Kingsolver  SEO Tools: Ubersuggest Chrome Extension Answerthepublic.com  Google Search Console Google Analytics Follow me on Instagram: @jennyrothcopywriting Visit my website: www.jennyrothcopywriting.com Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

Building a new website is one thing. But effectively launching that new site and driving traffic to it? Whew, girl - that’s an entirely different but equally important to-do for your Trello boards! When I write websites for my copywriting clients I never hand someone brand new website copy and say, “Well, peace out! Good luck figuring out how to promote your new site and creating a launch plan to announce it!” Nope nope nope. I always share a few different strategies and options my clients can follow to announce their new website copy, and those are exactly the strategies I want to share with you in this episode. In case you want to drive some new traffic to your existing site or create some buzz around a new one. The cool thing about these website launch strategies is that they are super client-centered. I mean, of course you are inherently excited about your new website. That thing was a lot of work to put together! The trick is to also get everyone else just as excited about your website as you are so they want to go check it out, too. That’s why these website launch strategies I’m sharing with you today are all about giving your clients and website readers something to look forward to when it comes to visiting your new site. Adding in a little of that ‘‘what’s in it for me’ flare to catch their attention and boost those views! Links from the show: Not Your Mama’s Newsletters Weekly email newsletter templates + prompts Follow me on Instagram: @jennyrothcopywriting Email me: [email protected] Visit my website: www.jennyrothcopywriting.com Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

If you have a group coaching program, a mastermind, or a 1:1 coaching service, you’ve probably thought, “I know what I do is incredible. I know the students inside my container are getting these amazing results once they get inside my program … …. but articulating my offer promise, creating less cookie-cutter and more compelling sales messaging, and finding the right words for the exact right client I want to work with feels hard!” So you’re sharing a ton of benefits and behind-the-scenes content for your program, talking about your story about how coaching has changed your life and business for the better … and then waiting and hoping this will all resonate with someone somewhere. Or .. you feel a bit stuck on what to say because the students inside your container see massive shifts in their business after working with you, but those shifts look slightly different for each individual, so you’re not sure how to get more specific in your copy or really ‘explain’ what your students do inside your mastermind beyond ‘reach your dream business.’ You might also be having some doubts when it comes to charging more or selling your mastermind or group coaching program because ‘no one is going to buy that’ or ‘it’s a hard sell’ or ‘I’m not sure about making a clear program promise or pinning down a more niched audience because we do so many things for different people who are in all walks of life when they join my program.’ ’ If any of the above sounds familiar, welcome welcome, my lovely friend! Today’s episode of the Above the Bar Copy podcast shares three copywriting prompts and examples that will help your craft more engaging, effective, eye-catching, and non-wishy washy sales messaging for your mastermind or coaching program so you can start to more clearly see all the good stuff you’re already doing and more easily articulate the amazing-ness of your offer to your future students. Links from the show: Not Your Mama’s Newsletters Weekly email newsletter templates + prompts Follow me on Instagram: @jennyrothcopywriting Email me: [email protected] Visit my website: www.jennyrothcopywriting.com Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win! Thanks for listening! :)

Productivity, but better. If you struggle with adding more and more to your already full to-do list … but feel like you never *actually* get anything done, do not miss this episode with business strategist and productivity genius, Jade Boyd. Jade is so candid about her journey to finding clarity and purpose in her business, the pivots she made along the way, being ok with her version of success looking different from 'everyone' else’s, and how she gives herself permission as a business owner to go really big on a few select priorities … versus spreading herself too thin in a million directions. In this episode, you’ll learn: How to do less but better in your business. Why your lack of clarity is killing your productivity, and what you can do about it. The four questions you need to ask yourself to get clear on your business priorities (and therefore 10x your productivity). How to measure your productivity and know whether all your to-dos are actually creating an ROI in your business. Steps for planning a productive week in your business. Links mentioned in the show: Jade’s Website: www.jadeboyd.co The waitlist for Jade’s digital course, Business Minimalist Blueprint Jade’s Instagram: @jadeboyd.co Jade’s Free Weekly Review Productivity Checklist Jade’s Organize your Business Template Jade’s favorite book: Ruthless Elimination of Hurry Book by John Mark Comer Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawed monthly, and your name will stay entered until you win! Thanks for listening! :)

Are you a business owner who struggles with the “WHY ME” question? Why should potential customers pick me for my services and not someone else? In today’s episode, I talk about the two questions that I always ask my clients when we are writing sales copy for their offer, program or service. They are the most eye opening questions that are breakthrough and aha moments for my clients. Let’s jump in! Links:  Not Your Mama’s Newsletters Samantha Hoilett’s Angles Messaging Course Enter my copy audit giveaway by leaving a 5-star positive review on this show and email me at [email protected] with a screenshot of that review. Thanks for listening! :)

In today's episode we talk about your website's contact page! This page is often overlooked...but your job on this page is to help them to feel EXCITED about booking that call!  I go over the 6 sections your contact page needs in order for you to close the deal! Links:  Plug-and-Go Contact Page Copywriting Template ($27) Not Your Mama’s Newsletters: https://jennyroth.podia.com/not-your-mama-s-newsletters Enter my copy audit giveaway by leaving a 5-star positive review on this show and email me at [email protected] with a screenshot of that review. Thanks for listening! :)

What do you do for your email list during the holidays? Should I send more emails to my list or back off and not say anything? In today's episode I give 3 tips on how to holiday with your email list. I hope these are helpful for you as we are smack dab the holiday season!  Links: Not Your Mama’s Newsletters

This episode is going to be a first in a do this not THAT in your messaging series, where I take a common messaging or copywriting trend and show you some examples for how you can make it better. Today’s episode is addressing, reframing, and speaking to cost and pricing objections in your copy. I want to help you get that message and that value for you offer and program in a way that is more client centered, more results driven, more easily expressing what’s in it for the people who sign up so that they can see the value in their investment in your business. Enter my copy audit giveaway by leaving a 5-star positive review on this show and email me at [email protected] with a screenshot of that review. Thanks for listening! :)

Today’s episode is a conversation with my business coach Tay Daniels. Tay is a life and business mentor for women who are ready to build a 6 figure business while being full time moms. She teaches them to step into their CEO shoes, build unshakeable confidence, and get paid to be unapologetically themselves so they can have a life they not only love, but deserve. Join us as Tay goes over things that she did RIGHT in her business and shares the 4 phases that you should do to build your business to 6 figures. Links from the show Tay’s Instagram:  @itstaydaniels_llc Free Roadmap - Your first six-figure year on part-time hours Tay's Breadwinner Energy Academy Books mentioned:  Untamed by Glennon Doyle You are a badass at making money: Master the Mindset of Wealth by Jen Sincero Enter my copy audit giveaway by leaving a 5-star positive review on this show and email me at [email protected] with a screenshot of that review. Thanks for listening! :)

I always love a year in a review when I see them on Instagram or in an email I'm subscribed to! In today's episode, I jump into the good, bad and the ugly of 2022. I have so many great accomplishments and some, well, I really need to work on! Grab your cup of coffee (or tea!) and sit with me as I think about everything that has happened over this past year.  I hope you can take some of my accomplishments AND failures and use them to help grow your business and even personal life too!  Enter my copy audit giveaway by leaving a 5-star positive review on this show and email me at [email protected] with a screenshot of that review. Thanks for listening! :)

The best copy for your business is not in your head. It exists in your CLIENT's head. Right? So you’re not CREATING copy as much as you are LISTENING for it, digging for it, uncovering it. In today's episode, I cover 5 tips for using client voice research to get your copy to speak to what your people want. Link to the Client voice phone interview and survey questions, the email template I use to ask for the survey, and the onboarding questionnaire I have all of my new copywriting clients fill out: https://view.flodesk.com/pages/63693ce4d8cf4984a09e80ec Audio transcription service I love - Temi: https://www.temi.com/ Enter my copy audit giveaway by leaving a 5-star positive review on this show and email me at [email protected] with a screenshot of that review. Thanks for listening!

Looking for inspiration and strategies for growing your business in the cracks of your day....beyond using Instagram and posting to social media? Today is the very first guest interview on the show! Join me as I sit down with Holly Haynes, a business strategist who is passionate about teaching women how to build their dream job and scale to 6-figures without sacrificing their weekends or priorities.  Holly shares the strategies she used and still uses to this day to leave her corporate career and support her family by working on her business for just 10-15 hours every week.  She also gets real about the place of social media in your business. (Spoiler: it's one tool in your toolkit, not the driver of all things!).  Check out more inspiration on her website: hollymariehaynes.com, Connect with Holly on Instagram: https://www.instagram.com/holly_marie_haynes/?hl=en, Holly's CEO Week Challenge: https://www.hollymariehaynes.com/ceoweek, Holly's Anti-social school: https://www.hollymariehaynes.com/antisocial, Crush the rush planner: https://shop.hollymariehaynes.com/pages/ctr_planner, Ditch the social drama podcast: https://www.hollymariehaynes.com/social Enter my copy audit giveaway by leaving a 5-star positive review on this show and email me at [email protected] with a screenshot of that review. Thanks for listening!

Have you ever struggled with talking about your client's pain points or struggles? After all, you're in business to HELP people, not point out their suffering! (I get it.) Today's episode is all about how and when to address client struggles and pain points in your copy, and how you can do it in an impactful and love-based way. Plus! Bonus story - why I almost didn't become a copywriter, and what changed my mind -- hint, it has to do with the marketing tips you'll learn in this episode.  Using tips from the book Love-Based Copywriting by Michele PW.

We've all heard this advice:  Your copy is about solving a problem for your clients.  True.  HOWEVER.... When you write your copy from a place of: I have to solve a problem. I have to say something that will convince people to buy from me. My words have to dig into my clients' struggles and pain points. I hope people like what I say and that this *convinces* them to work with me.  I think we can get really….stuck.  Frozen on the page with writer's block, feeling unsure of ourselves and questioning everything we say.  So…how DO you write impactful copy that feels like you, builds relationships, sounds original, and leads to sales?  Today's episode is three of my best tips for doing just that. See you at the show! Links mentioned: ​A new customizable e-newsletter template every week- $8/month  Join Not Your Mama's Newsletters. 

Switching gears today and talking about 5(ish) things I learned from my latest website copywriting project... ...in case you're in the thick of revamping the words on your site too. In this episode I'm sharing... 1 - My go-to for finding the best client voice in your copy 2 - How I avoid constant edits, mindset drama, and writer's block and instead lean into the data when it comes to choosing the words on any website. 3 -  The quick copy trick that will make sure your client testimonials are actually read.  Thank you so much for listening and tuning in! 

Welcome to this episode of Above the Bar Copy! Today, you'll walk away with: Four email trends that are doable, fresh, and totally worth jumping on board for...because they make your readers feel seen and are aligned with your values of helping others and putting relationships first.  A simple email newsletter strategy you could implement right now to stay consistent in writing to your list that delivers a TON of value for your readers and does not require your to write a long story. (In fact - your newsletters will take less than 10 seconds to read!) Links mentioned in the show Not Your Mama's Newsletters - A new, customizable email newsletter template delivered to your inbox every week for just $8/month Copywriter Dani Paige Copywriter Dawn Apuan Selena Soo Gemma Bonham Carter

Building community with a platform you own ...eh hem... ~ email ~ ...sounds like a great idea in theory. But, how? How do you foster true community in a place with no DMs, voice notes, or comment sections? And what the fork does 'having a community' even mean for your bottom line, and should this be an avenue you pursue?  I hear ya! In today's episode, I'm breaking down: Four unique ways you can build community with your email list (plus examples for following through and implementing on each). The most-common community building myths when it comes to email and what you can *really* expect as far as sales, growth, and timelines.  How to fast-track your email list community growth (without emailing every day or multiple times a week). Links from this episode: Not Your Mama's Newsletters An $8/month membership where you get: A new email newsletter template every week + video instructions walking you through how to customize it Quarterly email sequence templates (think welcome, Black Friday, launch sequences, etc.) Monthly social media caption templates Monthly copywriting classes and Q & A sessions Visit https://jennyroth.podia.com to sign up!

Today's Episode is 7(ish) tips plus tons of examples for HOW you can pique your reader's curiosity in your email subject lines...and give those open rates a boost. If you want more subject line examples like this, grab Not Your Mama's Newsletters. Every week you get a fresh, totally customizable email newsletter template, five subject line options to choose from, and a video walk-through showing you how to put it all together.  To get that email newsletter done, done, and working for your business. We also serve up monthly social media caption templates, a monthly copywriting class, and quarterly email sequence templates inside the membership. $8/month. No commitments. Click here to sign up for Not Your Mama's Newsletters. 

"Tell stories!!"  "Storytelling sells" Great advice:) -- and also, HOW. How do you tell stories in your email newsletters? What are some practical examples of what this looks like? Where do you start? How do you find stories? How do you incorporate them? What kinds of stories should you tell? We're answering all of the above in today's episode!  Links from the show: Not Your Mama's Newsletters AN $8/MONTH MEMBERSHIP WHERE YOU GET... A new plug-and-go email newsletter template delivered to your inbox every Monday + video instructions walking you through how to customize and use it. Each template comes with 5+ subject line options, a clear call to action, and full email newsletter body text.  Eight social media caption templates every month. Quarterly email sequence templates & trainings (think welcome sequence, launch sequence, pop-up sales sequence - etc.). Monthly copywriting class and Q & A calls. ~ no commitment~ cancel anytime~ Start today!

You're scrolling the sales page for an offer you want to invest in. You're nervous. You're excited. But also ... whew!!... you have those pre-purchase jitters.  You're reading this sales page and thinking will this work for me, what if I don't see results, is this a good investment?  And then you get to the offer guarantee. Oh, thank goodness! You're looking for reassurance. Some peace that you can't go wrong here. But the guarantee only says, "Unfortunately, we cannot guarantee you'll see results, but if you put in the work and follow the steps in this program exactly, these results *are* possible for you." Um?  I'll give you three million dollars if that sentence as *ever* sparked inspiration, convinced someone to buy, or made a reader feel safe, seen, and understood. We need better offer guarantees.  Don't get me wrong. Creating an offer guarantee doesn't mean you have to offer a refund or extra deliverables that will put your business under or stress you out. No.  It simply means you remove as much risk for your buyer as possible and support them in getting the best results. In today's episode of the podcast, we're talking about offer guarantees. What they are, why you need one in your copy, and a few examples of what a smart offer guarantee can look like. See you in the show!

It's inevitable. Every summer, I take on way too much. I try to squeeze out every last second of my time as a mom and business owner until I eventually have nothing left to give and face plant. Faceplant right into a massive content creation and copywriting burnout. Yes, the B word we're all annoyed about hearing about - I know her well.  In trying to keep up with client work and life, I've let writing copy for my business fall to the wayside. This isn't to say you can never step back and take a break (I think you totally can and should). It's just that I feel this unplanned absence from my copy and content in every part of my business.  I miss writing for myself. I miss feeling excited about talking to my audience. I miss that flow and ability to share about my work in a way that feels good and aligned with my values.  You too? Welcome! This episode of the podcast is all about overcoming a content creation and copywriting slump. In it, I'm sharing three things I'm doing right now to keep my messaging consistent and on point and to actually savor + enjoy my time writing for my business.  Not Your Mama's Newsletters - New Customizable Email Newsletter Template Every Week -$8/month  Weekly email newsletter templates Monthly social media caption templates Monthly copywriting class to help you perfect your offer promise, know your target audience, and create the most impactful copy possible in your business Cancel (or come back) at any time - no commitments. Join here: https://jennyroth.podia.com 

A few weeks ago I launched my first membership, here's how it all went down! Not Your Mama's Newsletters is an $8/month membership where you get: A new email newsletter template every Monday+ video instructions walking you through customizing it for your specific audience. So you can get that consistent (and impactful) email newsletter out the door, and then get on with your life. 💪 A quarterly email sequence template (think welcome sequence, launch sequence, pop-up sales sequence -- etc.)! Eight social media caption templates every month (these are plug-and-go templates vs idea prompts). A monthly education plus Q & A call on all things copywriting ~ $8/month ~ no commitments ~ cancel anytime ~  Join today at https://jennyroth.podia.com/not-your-mama-s-newsletters As mentioned in the show, I run my membership through www.podia.com 

Have you ever sat down to write the headline of your sales page, website, or landing page and felt like… ….all your ideas, creativity, and any decent thoughts for what to say just fly out the window faster than me on my way to pick up coffee?  (Which is pretty fast, for a 37-year-old lady on a mission,  ~p~r~e~t~t~y~ fast.)😅 I think we've all been there!! BUT good news: You don't have to stare at a blinking cursor or do an office space on your computer in frustration/ There is a much, much easier and more reliable way to write your headlines. A PROCESS you can follow time and again to know you're going to without a doubt generate at least 100 headline ideas every time you follow it. Pretty sweet, right?  In today's episode I'm going to share with you what that headline writing process is and how you can do it! Can't wait to hang out with you inside the show. Links from today's episode Email List Love: https://view.flodesk.com/pages/60d0ae0fe413b5c60b7a1887 Inside this $8/month membership where you get: One email newsletter template every week 8 social media caption templates every month A quarterly email sequence template ~ think Black Friday sale sequence, welcome sequence, abandoned cart sequence ~ etc. Monthly Q & A calls to talk about all things email and copywriting Monthly Copy Audit feedback ~ submit any piece of copy you're currently working on and get a full video audit/feedback on it from a professional copywriter! Cancel anytime ~ price never goes up! Click here: https://view.flodesk.com/pages/60d0ae0fe413b5c60b7a1887 Book mentioned in the show is called A Self-Help Guide for Copywriters by Dan Nelken

For most people, writing headlines is as much fun as cleaning your kitchen with a Q-tip! (Which, is to say ~ not very!) But not to worry. In this episode, I'm sharing with you THREE easy-to-implement sales page headline frameworks that you can use for your next sales page, website, or even email!