In this episode, we dig into Black Friday’s evolution in 2024, in 2 parts. Looking at platforms, John Clarke (head of social, Nest Commerce) and Jake Hewlett (managing director, Tambo) share how Black Friday remains a revenue powerhouse despite growing challenges, while Duncan Birch (business director, DEPT) and Saoirse Cleary (creative strategy director, MG Empower) explore the rise of loyalty programs, personalized deals, and extended sales periods.Whether you’re diving into discounts or staying cautious to protect your brand, one thing’s certain: success hinges on smart strategy and year-round prep. Hosted on Acast. See acast.com/privacy for more information.

Want the rundown of Advertising Week New York 2024? Wes Morton, CEO of Creativ Strategies and Kris Tait, Managing Director of Croud give their take on AWNY and break down the big moments. Hosted on Acast. See acast.com/privacy for more information.

Lost in the labyrinth of acronyms like OTT, CTV, VOD, and more? Join us for a deep dive into the world of connected TV advertising. Our very own Sam Anderson, Editor at The Drum, speaks to industry experts Tamara Alesi, CEO of Mediaplus, and Séamus Brennan, Director of partnerships and Strategy at Kepler EMEA. We'll break down the meaning of these industry terms and explore the challenges and opportunities for marketers navigating the ever-evolving landscape of TV and video advertising. From traditional TV to streaming services and beyond, discover how to effectively reach your audience and maximize your advertising efforts in the age of connected TV. Hosted on Acast. See acast.com/privacy for more information.

Join DEPT, Disrupt Marketing, and PATTRNS to unpack the fashion industry's sustainability crisis and explore the role marketers can play in driving more sustainable practices. Hosted on Acast. See acast.com/privacy for more information.

Delve into the future and challenges of wearable technology with 2Heads, Landor, and M&C Saatchi Sport & Entertainment. Hosted on Acast. See acast.com/privacy for more information.

Explore the world of digital and dynamic out-of-home (DOOH) with Croud, Impression and Posterscope + Liveposter. Hosted on Acast. See acast.com/privacy for more information.

How are agencies making their money? As agencies adapt to client demands and technological changes, join CLICKON and George P. Johnson UK to explore the changing revenue and pricing models in the industry. Hosted on Acast. See acast.com/privacy for more information.

Explore the marketing and branding strategies around the 2024 Paris Olympic Games with Landor, M&C Saatchi Sport & Entertainment, and Story10 as we delve into the evolving landscape of sports marketing. Get insights on the opening ceremony, the coverage of the Olympics on TV and digital platforms, and the ecosystem of partnerships and sponsorships. Hosted on Acast. See acast.com/privacy for more information.

Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and get perspectives on the tournament from marketers. Hosted on Acast. See acast.com/privacy for more information.

Join The Drum Network as we wrap-up Cannes Lions 2024. First, we discover The Drum's perspective of the festival with Cameron Clarke, Editor for The Drum. Then, we delve into insights of industry professionals from BrandOpus and VaynerMedia on their experiences of attending Cannes. Explore the evolving nature of the festival, the high costs associated with attending, the impact of AI on the industry, and the relevance of advertising awards. Hosted on Acast. See acast.com/privacy for more information.

Delve into the world of automotive marketing with Jack Morton, Jaywing and TRO as they unpick how auto marketing strategies are shifting away from traditional TV ads towards more experiential and digital approaches. Understand marketing for modern luxury customers, leveraging influencer partnerships, developing online showroom experiences, and executing bold sponsorship activations to engage audiences. Hosted on Acast. See acast.com/privacy for more information.

Following the release of the landmark 2024 Podcast Trends Tour, we sit down with Spotify Advertising’s Jenny Haggard to break down the headlines, from podcasting creators’ deeper relationships with fans to the emergence of a whole new breed of creator, ‘podfluencers’. Then we stress test those ideas with four marketers who each host their own podcasts. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of The Drum Network podcast, we explore the opportunities and challenges facing budget retailers in today's economic environment with retail marketing experts from No Brainer, Rightpoint, Stellar Search and VML. Gain insights from our guests on how budget brands can differentiate themselves through creative marketing, subscriptions, building trust, and more data-driven growth strategies. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of The Drum Network podcast, we plunge into the world of Artificial Intelligence (AI) in the marketing industry with insights from marketers of top agencies. Join our guests from DEPT®, MAS, Merkle, SmartAssets, and Tangent as they delve into the current state of AI and explore how you can enhance the creative process through collaboration between humans and AI. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of The Drum Network podcast, we dive into the current challenges and future opportunities in healthcare marketing. New host Sam Anderson is joined by a panel of expert health marketers from Kepler, Space & Time, JACK RYAN, and Rightpoint. Discover how brands can navigate privacy regulations while still offering personalized experiences, and manage global campaigns across different compliance standards. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of The Drum Network podcast, we tackle community marketing evolution and challenges. Industry experts from MG Empower and Spin emphasize the importance of understanding brand values and audiences in order to foster meaningful connections. Learn how brands can authentically develop and maintain communities through social media strategies, events, and crisis management protocols. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of The Drum Network podcast, industry experts explore the evolving landscape of music marketing. Join Dare Balogun from M&C Saatchi Sports & Entertainment, Kristen Mitchell from Wasserman, Glenn Minerley from Momentum Worldwide and Sara Yazdani from Creativ Strategies as they discuss the impact of digital platforms, social media, and live performances on promoting artists, tracks and brands. Gain valuable insights into measuring success, navigating PR strategies, and the changing dynamics between artists, labels, and fans.   Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of The Drum Network Podcast, industry experts delve into the ever-evolving world of influencer marketing. Join Derek Goode from 160over90 and Natalie Silverstein from Collectively as they discuss the latest regulations impacting creators, emphasizing the importance of transparent disclosures. The conversation explores building long-term relationships with influencers, sharing valuable insights for CMOs on centralizing influencer strategies. Discover key takeaways for navigating the influencer landscape and leveraging social media as the cornerstone of your marketing strategy. Hosted on Acast. See acast.com/privacy for more information.

In latest episode of The Drum Network Podcast, ad industry experts discuss the intricacies of mergers and acquisitions (M&A) within the agency space. From post-acquisition communication strategies with clients to the importance of internal and external comms, our experts share their experiences and tips for a seamless integration process. The conversation delves into the evolving landscape of agency services, the impact of international markets on M&A decisions, and predictions for mergers in 2024. Gain valuable insights into the positive aspects of M&A and considerations for agency leaders in a rapidly changing industry. Hosted on Acast. See acast.com/privacy for more information.

How does psychology play a role in agency business and campaign development? In this episode, experts from Momentum Worldwide, DRPG, and Unlimited discuss how understanding consumer behaviors, emotions, and motivations through research can provide insights to create more impactful marketing. Learn from examples of campaigns inspired by psychological principles and debate the various methods available to gather emotional data from audiences, taking away advice for agencies on translating insights into actionable strategies and recommendations that resonate with consumers on a deeper level. Hosted on Acast. See acast.com/privacy for more information.

Incumbents in the space have been closely monitoring a raft of changes in healthcare marketing over the last few years: entry into the market from nimble startups and fresh divisions of major consumer agencies alike; AI integrations; work to address longstanding inequalities in healthcare treatment and outcomes; a rise in influencers; and more. In this episode, healthcare marketing experts from Jack Morton, Seven Stones and Bray Leino question if these forces are coming to a head. Which of these factors should brand marketers and CMOs be keeping a closer eye on? And as they do, what will the upshot be for consumers, agencies, and brands? Hosted on Acast. See acast.com/privacy for more information.

The latest in our series of marketing industry back-to-basics, performance experts from Earnest, Jaywing, Don't be Shy and Space & Time give a primer on what performance marketing looks like in 2023 (going on 2024).Gain insights from real-world examples including Spotify, Google and Airbnb and learn to navigate the nuances of performance marketing within the broader marketing landscape: effective measurement, the interplay of data and personalization, and the strategic role of performance within a broader marketing context.⭐ Are you part of an agency with an opinion worth sharing? Visit thedrum.com/network to find out how to appear on an episode of The Drum Network podcast. Hosted on Acast. See acast.com/privacy for more information.

The luxury space has seen some perhaps surprising but lucrative moves over the last couple of years, from collabs with creators to integrations in gaming worlds and beyond. But during times of permacrisis and economic hardship, how does luxury hold out?  Luxury marketing experts from The Goat Agency, VERB (Croud), and XYZ (160over90) share how marketers are engaging consumers amidst inflation, navigating impacts on wealth levels, experiential preferences of Gen Z and younger audiences, and changing trends. Discover the importance of authenticity across demographics and where further blending of strategies may lead luxury marketing in the future. Hosted on Acast. See acast.com/privacy for more information.

B2B marketing has shifted from boring to sexy in recent years, thanks (in no small part) to the rise of influencers. But what's shaping this space, and how can brand CMOs get it right? Dig into the driving factors and future directions of b2b influencer marketing with leaders in the field; Sofia Mogliazzi of VaynerMedia, Caspar Lee of Influencer, James Baldwin of Ogilvy UK and Stevie Johnson of Disrupt.Gain actionable insights on current trends and best practices in this evolving field, through topics like authenticity, building long-term influencer relationships, relevance across the sales funnel, and measuring real ROI from B2B influencer marketing. Hosted on Acast. See acast.com/privacy for more information.

Retail media has been a big topic of the last couple of years. But what is it, where do the opportunities lie for brands, and what’s coming next?Hear how Jellyfish, VMLY&R Commerce and Indicia Worldwide are helping brands succeed with retail media. Our expert panel discusses measurement across channels, driving awareness beyond transactions, and creating seamless omni-channel experiences. Walk away with tips for partnering with agencies, investing in tech and taking an integrated approach. Hosted on Acast. See acast.com/privacy for more information.

Almost every brand wants to make a global impact, and with the world feeling smaller and better-connected than ever, it’s an achievable dream for some. In this episode, we gather expert global brand builders to pin down what good strategy and tactics look like, and what factors are continuing to change the global brand landscape.Roberto Amerighi, GreenJinn, Herbert Ho, Jellyfish APAC, Nicola Winters, Search Laboratory and Yvonne van Bokhoven, Team Lewis, share best practices for building a global brand. Hosted on Acast. See acast.com/privacy for more information.

Strategy experts Andrew O'Sullivan, Transmission, Dave Jones, true Digital, Gokce Ince, Zone and Jennifer Pyne, Radley Yeldar, share their most glowing examples of strategy excellence in the real world. We dig up practical advice for marketers on authentic brand building, differentiation, governance and collaboration, and the ingredients for successful brand strategy - all through insightful case studies of iconic brands like Barbie. Hosted on Acast. See acast.com/privacy for more information.

Search is changing: shifting away from the well-established go-to-Google-there's-your-answer, we’re seeing alternative search journeys emerging through social (including TikTok), voice, and generative AI like ChatGPT. Will any of these truly inherit Google’s crown, or even seriously threaten to?In this episode we hear from Dave Colgate, head of search engine optimization, Vertical Leap; John Campbell, head of innovation, ROAST; Sam Cant, head of search engine optimization, Jaywing; and Lottie Namakando, head of paid media and planning, iCrossing to dive to the bottom of the evolving search landscape. Hosted on Acast. See acast.com/privacy for more information.

Still now, women in the marketing industry are all too often given cause to notice campaigns and messaging that they find misguided or damaging - not least in certain spaces that may have traditionally been behind the space, like sports and technology. In this episode, we hear from Charlie Li, strategy director, TRO; Debbie Gacutan-Jardim De Oliveira, social media and community manager, Brew Digital; and Emily Winterbourne, managing director at Impero, to explore if and how marketing's approach to women is shifting, and which gaps still need closing. Hosted on Acast. See acast.com/privacy for more information.

Experiential marketing has had tumultuous few years: crash with Covid-19; rapid pivot to hybrid environments; and (not so long ago at all) a returned clamor for IRL experiences. Is this year, this summer, the time when all of this comes together for experiential's big moment? In this episode we hear from Sophie Taylor, senior account director, George P. Johnson; Svenja Frahm, creative director, Pixel Artworks; Stephen Whelan, creative director, TRO; and Arianna Lebed, senior creative director at MAS, to discuss:  What are the biggest trends around experiential that we'll be riding this summer?To what extent is tech now indivisible from experiential, both in the run-up to and post-event?What KPIs do clients now expect from experiential campaigns, and how easy is it to integrate those measurements into an omnichannel campaign?What are the biggest challenges facing experiential marketers at the moment, and how are they being overcome?What are you most excited about in the world of experiential over the next few months and years? Hosted on Acast. See acast.com/privacy for more information.

Our culture is waking up to the differences in people's minds - and the differences in the sorts of thinking they can do and work they can create. On this episode we speak to experts with an interest in neurodiversity alongside neurodivergent creatives (and other marketers) to figure out whether the industry is doing right by its different-thinking talent, and how to make the most of this rich diversity.Senior reporter Chris Sutcliffe speaks to Charli Edwards, creative drector, BECG / LoveThat; Rory Natkiel, head of integrated strategy, Iris; Luke Hodson, founder, Nerds Collective; and Jess Markwood, COO, the Fifth, to discuss:LinkedIn made dyslexia a skill last year - to what extent is neurodiversity becoming more visible and recognised in our industry?What benefits do agencies have when their employees are open about being neurodivergent? Better representative, more inclusive creative etc.What more should be done by brands and marketers to make sure that neurodivergent people feel welcome and able to fully contribute in the industry?Whose responsibility is it within agencies/brands to ensure that neurodiversity is being considered?Finally, how hopeful is the panel that we're making progress in this area? Why - or why not?  Hosted on Acast. See acast.com/privacy for more information.

'Phygital reality' was thr buzzword du jour a couple of years back, replaced more recently by the wider catch-all 'hybrid'. Whatever you call these blended experiences (and perhaps you're already calling them something new), a marrying-up between the digital and physical worlds has become a goal for many. Here, we investigate not just total CX approaches that bring journeys through both worlds, but cutting-edge technical applications that merge the two; examples of work that shows the way forward; and thinking about what all this means for the marketing landscape.Senior tech reporter Chris Sutcliffe is joined by Karen Hu, business development lead, GreenJinn; Ken Madden, SVP digital engagement at George P. Johnson Experience Marketing; Trin Basra, executive creative director, Freeman EMEA; and Andy Sexton, executive creative director and partner, 2LK, to discuss:What have been the best examples to date of consumer-facing phygital experiences? What made them so successful?Which sectors are verticals are primed to do these experiences already? Where are there still opportunities?What role do agencies play in planning these experiences - and how do we go about measuring their success in a meaningful way?Finally, what are you most looking forward to when it comes to blending real-world and digital marketing in the next few years? Hosted on Acast. See acast.com/privacy for more information.

It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or understand audiences? How is that impacting campaigns and other aspects of your business? And what are the next developments (close or far-off) that will expand your capabilities even further?Senior tech reporter Chris Sutcliffe is joined by Andrea Villa, paid media analyst, Brave Bison; Natasha Willmott, head of proposition activation, Indicia Worldwide; Richard Chapman, social data director, Ogilvy UK; and Sophie Coley, director of strategy at Propellernet, to discuss:  Where does data enter into the marketing journey - or is it there from the outset? Where has smart deployment of data been used to entice the user into the top of the funnel?Over the past few years we've seen marketers and brands use data to deliver upon the promise of personalisation. Can you think of any examples of brands doing this really effectively?Is 'data' too broad a category description for its use by marketers?What would be your advice for any marketer or brand looking to supercharge its use of data - and can it be done wholly in-house, or are partnerships necessary?Finally, what are you most excited about for the use of data in marketing in the next few years? Hosted on Acast. See acast.com/privacy for more information.

We hear a lot about marketing's new frontiers - social media; speculative excitements like the metaverse - but we can't forget the continuing power of traditional formats and platforms. On this episode we speak to experts in traditional channels - linear TV; radio; print; analog billboards; direct marketing - to hear how they see those channels developing. Senior reporter Chris Sutcliffe is joined by Andy Benningfield, head of broadcast at Bray Leino and Matt Bond, SVP, studio & print production services at Merkle, to discuss:Spend on some traditional advertising media has held up - which traditional advertising media do we think are still strong?What strengths i.e. trust, heritage etc. do those traditional advertising formats have that marketers should be aware of?How are those advertising media adapting to the digital age when it comes to things like measurement/attribution?What are the opportunities for brands when it comes to using these traditional media? Are there some sectors and verticals that should be using them more?Finally, what predictions do you have for the future of print/radio/linear TV etc? Hosted on Acast. See acast.com/privacy for more information.

In the latest edition of our semi-regular 101 series, we'll look at social media's 'next big thing': live shopping. What are the essentials that your fellow marketers need to know? Who is doing the most interesting work in this space? And what opportunities are emerging next for people looking to lead this space?Senior reporter Chris Sutcliffe is joined by Carmen Muley, CEO, FREIM Studio and Debbie Ellison, chief digital officer, VMLY&R Commerce, to discuss: What is currently possible using live shopping tech?Who - both brands and platforms - have we seen make the most of what is possible to date?There has been speculation about why live shopping hasn't taken off in Europe and the US as it has in Asia. What is holding those territories back?What are the opportunities for agencies and content creators to become part of the live shopping experience?What predictions do you have for the next 5 years of live shopping? Hosted on Acast. See acast.com/privacy for more information.

 Under the rubric of web3 we've been promised a lot: immersive entertainment, widespread decentralization, new ownership models, and countless other goodies. Are any of these things really round the corner? If they are, what does that mean for marketers? And if not, what should they be looking forward to instead?Senior reporter Chris Sutcliffe is joined by Lottie West, global head of PR, Fox Agency; Russell Nuzzo, head of new media measurement, Gain Theory; Linda Xiao, Head of Digital Experience & Innovation, Mekanism; and Brian Yamada, chief innovation officer, VMLY&R, to discuss:Anecdotally, web3 has dropped off marketers' priority lists for 2023, with AI having taken its place. Is it necessarily a bad thing that some of the hype has been lessened around web3 for marketing?What are the best examples of web3 tech being used by brands - and how does it intersect with how consumers and audiences are using web3?Where is there still headroom for development in web3? Are we still waiting for true utility with NFTs, interoperability of metaverse platforms etc.?Where should smart marketers place their chips for web3 - and does it vary between verticals and sectors?How optimistic are you that web3 will deliver on its promise in the next two, five, ten years? Hosted on Acast. See acast.com/privacy for more information.

DTC brands, especially Chinese giants like Shein, have been big news for all sorts of reasons over the last couple of years: their remarkable growth, but also challenges around their sustainability and quality. Is this an evolution that will continue to evolve, one that more established brands will be able to incorporate in the long-run, or a flash in the pan?Senior tech reporter for The Drum is joined by Andy Griffiths, associate director for growth, Space & Time; Miro Jin, head of EPAM continuum for China, EPAM Continuum; Lingzi Zhang, digital strategy director, Landor & Fitch; and Jessica Chapplow, commerce managing partner at Reprise Digital, to discuss:  Talking points:DTC saw a boom time during the pandemic, and has rapidly accelerated innovation in that space. What have been the biggest trends of the past few years in and around DTC?How has the rapid rise in new DTC brands changed how we think about brand comms?What advertising mediums are working especially well for DTC brands?The perception seems to be that many new DTC brands will flame out in a short period of time - where has this perception come from, and how accurate do we think it will be?What are the panel's predictions for future trends in and around DTC marketing? Hosted on Acast. See acast.com/privacy for more information.

In this sustainability focused episode we hear some substantive examples of how marketing is changing or has changed the world, particularly in relation to the environment.  The Drum's senior tech reporter Chris Sutcliffe speaks to Jonathan Shanahan, Sustainability Engagement Director, Radley Yeldar; Laura Fell, Head of Graphic Production, George P. Johnson; Celine Craipeau, Senior Director, Brand Strategy & CSR Lead; Jellyfish and MB Barczak , Executive Creative Director, Landor & Fitch, to discuss:Beyond the moral imperative, what other reasons is the marketing industry trying to become more sustainable?What tangible steps has the industry taken to get its own house in order for sustainability?Moving onto the fun stuff - what are the best examples you can think of of the industry stepping up and making a tangible difference when it comes to sustainability?What have their own organisation done - either solo or on behalf of a client - to further sustainability issues in the industry and beyond?Finally, are they confident the industry is moving in the right direction? Why - or why not? Hosted on Acast. See acast.com/privacy for more information.

In this latest entry in our semi-regular 101 series, we are bring together experts in martech to survey what's happening in this corner of the industry and how the uninitiated can enter the space without being daunted by the sheer size of martech stacks.Senior reporter for The Drum Chris Sutcliffe is joined by Laurie Miller, Head of Analytics and Data Science, PMG; Lee Allan, Global CTO, Indicia Worldwide; Guy Wieynk, Global CEO, AnalogFolk Group; and Dannii Robyn, Head of Conversion, Favoured, to discuss: As consumers expect more personalised experiences, where should agencies prioritise building out their tech stacks?We've increasingly hearing about the need for an omnichannel approach. What does that mean for agencies - particularly those with specialisms of smaller sizes?Ultimately whose responsibility within the company is it to keep an eye for developments in martech?What predictions do our guests have for martech in 2023? Hosted on Acast. See acast.com/privacy for more information.

The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession. This episode features agency senior leaders and will focus on the bigger picture of the most essential ingredients to stability and recovery for agencies. Senior reporter for The Drum Chris Sutcliffe is joined Roberto Amerighi, co-founder and CFO, GreenJinn Ltd; Mike White, CEO, Lively Worldwide; and Sophie Lean, head of strategy at M&C Saatchi London, to discuss:  Agencies of all sizes have had to face numerous crises over the past few years - and 2023 looks like it will be much the same. Are agencies in a good position to face the chill of a cost of living crisis?What skills are agencies flexing or developing on behalf of their brand partners, who are just as exposed to the challenges in 2023?What changes are agencies making internally to ensure that their staff are protected from the worst of the challenges?Finally, how optimistic is the panel about the industry's ability to make a difference to brands and the public over the course of the year? Hosted on Acast. See acast.com/privacy for more information.

The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession. This episode features agency creatives investigating what role creativity and authenticity plays in helping brands to ensure stability and recovery amid recession and uncertainty. Most importantly, we're asking the question 'amid recession and uncertainty, will creativity and authenticity lead brands through 2023?' The Drum senior reporter Chris Sutcliffe speaks to panelists Paul Dunleavy, creative director at APS Group; Samantha Hearn, head of creative, Digital Ethos; Claire Strickett, brand strategy director at Jellyfish; and James Robinson, chief creative officer, Momentum Worldwide, to ask:All the chickens have come home to roost and 2023 will be the year in which we have to face the cost of living crisis in earnest. How are brands adjusting their advertising plans off the back of that?Which sectors do we expect to have to change up their marketing plans the most?Can authenticity in comms help ameliorate the worst of the impact - and is it in fact an opportunity for brands to speak to consumers about something important to them?Finally, what does the panel believe will be the long-term impact of 2023's challenges on the brand marketing ecosystem as a whole? Hosted on Acast. See acast.com/privacy for more information.

Most markets worldwide now have an ageing population, with spending power increasingly gathering with older people. Smart brands are recognizing the spending power of this group, and tailoring their products and comms accordingly. The Drum's senior reporter Chris Sutcliffe is joined by Kristen Nozell Bornstein, vice president of human insights, Known; and Richard Trigg, design partner at Tangent, to discuss the following:Older people are typically unrepresented in most advertising, with some notable exceptions. Where does that lack of representation come from?By contrast, where are we still seeing advertising targeted at older people? Which sectors and mediums still focus upon older people?Are digital tools and personalisation picking up the slack at all? Why/why not?Worldwide, wealth is disproportionately concentrated in the hands of older generations. What impact is that having on marketing aimed at those cohorts?What needs to happen in and around the marketing industry to make it more representative of older people? Hosted on Acast. See acast.com/privacy for more information.

For our out-of-home (OOH) deep dive, we're taking a look beyond the exciting developments of 2022 to where this exciting discipline is headed next. What can brands expect to see over the next couple of years - and where should they be investing their time and money to stay ahead of the curve?The Drum's senior tech reporter Chris Sutcliffe is joined by panellists Caspar Thykier, co-founder and CEO at Zappar, and Alex Caldwell, senior OOH specialist at Known, to discuss:What role is OOH playing in a brand's wider marketing strategy?Which verticals and sectors are - and aren't yet - making the most out of the OOH format?What new tech is underpinning OOH in 2022 - and how much more sophisticated will it get in the near future?OOH has some inherent strengths that no other marketing medium can emulate. What are some of its current weaknesses relative to other marketing mediums - and how close are we to fixing them?What are you most excited about when it comes to OOH in the next few years? Hosted on Acast. See acast.com/privacy for more information.

'Artificial intelligence' has come to mean a lot of things to a lot of people: some picture androids; others will think of the algorithms already powering Google and even smaller tech initiatives. In this episode we'll take stock of where the progress has reached so far, what it's enabled in the world of marketing, and what on the horizon has the power to change the marketer's toolkit even more radically. Senior tech reporter Chris Sutcliffe is joined by Pascal Coggia, CEO, Artefact UK; Patrick Furse, digital director, Bray Leino; and Maria Bain, head of audience intelligence , iCrossing, to discuss:What are the most relevant applications of AI for marketers?Which AI tools for creativity are you most excited about?Where do you think we've seen AI being misused, or not used to its utmost efficacy?Does the emergence of AI as a tool require the development of a new role within agencies?Finally, what are you most excited about around the future of AI in marketing? Hosted on Acast. See acast.com/privacy for more information.

We're told that people shopping (and just existing) online want two things: privacy and personalization. In recent history, we haven't all done a great job of marrying up those two values - even leaving aside major scandals like Cambridge Analytica, most of us now don't trust big platforms and advertisers to use our data responsibly, while personalization efforts continue to misfire. We'll ask data and privacy experts: what are brands and platforms doing to tackle this battery of problems, and what should they be doing better?Senior tech reporter Chris Sutcliffe is joined by Russell Nuzzo, Managing Partner, Gain Theory; George Gangar, head of strategy and solutions, Impression; Mark Byrne, head of paid search and social, Brave Bison; and Anita Klinkosz, Digital Strategist, Search Laboratory; to discuss:To what extent is the public well enough informed to make the judgement about the trade off between privacy and personalisation?Has the industry got the balance right in terms of opt-ins, or are we erring on the side of caution?What developments can we expect to see in terms of how we as an industry choose to engage with privacy discussions?What are the biggest opportunities for us with regards to personalisation? Are we making the most of the tools to which we have access? Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of The Drum Network Podcast, we take a step back and examine everything about the state of programmatic in 2022. Gathering a few programmatic experts, we'll get the rest of the industry up to speed on the programmatic essentials and what's going on in this space that they should be keeping an eye on.The Drum's senior tech reporter Chris Sutcliffe is joined by: Liz Salway, principal, business consulting, EMEA, EPAM; Eliette Cremer, programmatic lead, Space & Time; and Louis Schermuly, programmatic lead, Anything is Possible. The panel discusses:How has programmatic changed over the past few years - both from demand and supply sides?How broad has programmatic buying become, and which mediums should we expect to see take advantage of it in the near future?Is programmatic delivering as much value as it can - and if not, what issues are still to be solved?What are the biggest developments coming down the pipe for programmatic?Which verticals and sectors should be making more of programmatic? Hosted on Acast. See acast.com/privacy for more information.

With the talent crisis still biting, employer branding is an undeniable growth area in the industry. The dream is that it can overhaul talent attraction, retention, and even productivity. In this episode, we gather top-level practitioners to ask: is it really possible to change these things quickly? And how will smart employers start to improve their work in this space? Senior reporter Chris Sutcliffe speaks to Catherine Fallon, partner & head of engagement and change at Emperor, and Emma Tolhurst, executive director of brand-led employee experience at Landor & Fitch.The panel discusses:What do we mean when we talk about 'employer branding', and how does it differ from simple reputation?Does a good employer brand transcend age groups and demographics? How do you tailor an employee brand to younger people, for instance?What are the best methods you've found to establish an employer brand - and to maintain it once it's established?How do you measure the effectiveness of an employer brand?Finally, is creating an employer brand a collaborative process between C-suite and employees, a top-down decision, or a mix of the two? Hosted on Acast. See acast.com/privacy for more information.

For globalization month we want to consider the modern rule book for rapid, global brand expansion. Which brands can marketers look to for smart, sustainable international growth? Which channels and strategies should they prioritize? And what are the still under-used tricks and levers to pull? Senior tech reporter Chris Sutcliffe is joined by Alessandra Pinho, brand strategy director, Jellyfish; Claudia Stephenson, managing director, EMEA, INVNT; Keith Taylor, head of brand & partner, Emperor; and Max Dawes, COO of Zappar. The panel discusses:What trends have been underlying global brand expansion over the past few years? Tech and collaboration, more established marketing industries in different countries, more mobile talent etc.?Which brands would you hold up as being successful recent examples of brand expansion? Why?Is it possible to do global brand expansion while keeping marketing locally relevant? How do we avoid making global messaging anodyne and unfocused?What marketing channels are the most important for aiding global expansion?Finally, when it comes to global brand expansion, do you think there are any best practice rules or guidelines?Find out more about The Drum Network here: https://product.thedrum.com/the-drum-network/ Hosted on Acast. See acast.com/privacy for more information.

For this month's deep dive we're looking at all things e-commerce, from commerce within the Metaverse to the collision of brick and mortar and sales sits. For our deep dive podcast we're zeroing in on the new and developing relationships between bricks-and-mortar and digital sales. How are physical stores making the most of developments from the world of e-commerce - and what can digital sales journeys still learn from IRL? What are the smart ways of merging the two?The Drum's senior tech reporter Chris Sutcliffe is joined by George Gossland, social content producer, Favoured; Barry Fiske, SVP, global experience & innovation, Merkle; and Grace Vassallo, senior marketing manager at Zappar, to discuss: What are the most important ecommerce tools available to brands?How are the smartest brands opening the purchase funnel for consumers - and tracking their progress to purchase?What are you most excited about when it comes to social ecommerce?How should small- and mid-size brands think about entering the ecommerce space in light of its dominance by giants like Amazon?Finally, what are you most excited about for the future of ecommerce and marketing? Hosted on Acast. See acast.com/privacy for more information.