Poul Lemasters wears many, many hats. He's a death care lawyer, a funeral director, entrepreneur, and a published author. In his book, Cover Your Ass: The Ultimate Guide to Protecting Your Business, Poul details the not-so-obvious situations that happen in your business that you should watch out for.In this episode, we discuss:Possible FTC changes to the funeral rule.What happened to Heritage/Legacy Cremation Providers (the illegal one).Why shielding your families from what you do in the funeral home is hurting your business.Transparency, transparency, transparency.How proper phone etiquette is one of the most important things to your funeral home.How you can get a free copy of his book, Cover Your Ass: The Ultimate Guide to Protecting your Business.What death care looks like 10 years.Poul's New Book: The CYA LifeHave death care questions? Lemasters ConsultingWe're giving away a free copies of the book! Just show proof that you've left a review of us on Apple Podcasts or Spotify, and the first 5 listeners will receive a free copy.Tell us what you think! Email Tyler ([email protected]) or Will de Michaelis ([email protected]).For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com.Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com.

Drew de Michaelis had a short, yet impactful stint in death care. With a background in customer experience and management at Harry's, a mission-driven consumer brand, Drew de Michaelis was brought in as the Director of Growth and Operations at The Omega Society. He helped turn the massive cremation brand into a technology-driven business that was able to serve over 4,500 families per year during COVID.In this episode, we discuss:What changes he brought to the customer experience in death care.How bringing technology into the funeral home was necessary for survival.What surprised him coming into the profession after not starting his career in death care.How COVID created a breaking point in his career.If you'd like to reach out to Drew, you can find him on his LinkedInTell us what you think! Email Tyler ([email protected]) or Will de Michaelis ([email protected]).For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com.Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com.

Barbara Kemmis is the Executive Director of the Cremation Association of North America. This year, CANA will be holding the 104th Annual Cremation Innovation Convention, August 17-19 at the Omni Atlanta Hotel in Atlanta Georgia. She can't wait to see you all there with her big hair, sharp glasses, and amazing lineup of speakers.In this episode, we discuss:Why join the Cremation Association of North America?What to expect a the 104th Annual Convention in Atlanta, GA?Why families that ask for price are actually looking for more.The race to the bottom is over. What's next?How she transitioned from librarian to executive director.What does death care look like in 10 years, according to Barbara?Check out all the details of CANA's 104th Annual Convention hereRegister as an attendee hereTell us what you think! Email Tyler ([email protected]) or Will de Michaelis ([email protected]).For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com.Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com.

Welton Hong is one of the most well-respected people in death care. As the CEO of Ring Ring Marketing, Welton Hong has made the unlikely journey of becoming one of the best to help funeral homes successfully market their services to families. His customers sing their praises and attribute a lot of their marketing success to his company.In this episode we discuss:Why pay a marketing company in death care?What is the single most important thing a funeral home needs to do to stand out online?Do you need to be number one on Google to be successful?What does death care look like in 10 years, according to Welton?Tell us what you think! Email Tyler ([email protected]) or Will de Michaelis ([email protected]).For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com.Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com.

Glenda Stansbury has an impressive resume: certified celebrant trainer, licensed embalmer and funeral director, VP of marketing & development at Insight Books, Dean of College of 21st Century Services at ICCFAU, Adjust Professor at two different colleges, and the winner of this year's ICCFA Lasting Impact Award.In this episodes we discuss:What makes a celebrant so important?Who would benefit from celebrant training? (Hint: everyone)Why families still need an event even with the rising direct cremation trend.Why celebrants aren't only for the non-religious families.What does death care look like in 10 years, according to Glenda?Tell us what you think! Email Tyler ([email protected]) or Will de Michaelis ([email protected]).For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com.Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com.

Scott Ginsberg and Joshua Siegel started Titan Casket only a few years ago. Since then, they’ve seen huge growth selling high-quality, affordable caskets directly to families. Being able to create and deliver customer caskets to a funeral home in only a few days puts Titan Casket in a class of its own. Started by a seasoned casket manufacturer and an Amazon alumni, Titan Casket gets a lot of things right. In this episode we discuss:How did Titan Casket start?Is selling direct-to-consumer anti-funeral home?What is the craziest custom casket they’ve created?Red Sox? Yuck.Building a customer casket from their website builder.What do funerals look like in 10 years, according to Scott and Josh.Tell us what you think! Email Tyler ([email protected]) or Will de Michaelis ([email protected]).For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com.Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com.

Eric Neuhaus has grown his funeral home, Green Cremation Texas, to be able to serve thousands of families in only 3 short years. Green Cremation Texas touts itself as the most environmentally friendly cremation process possible, while keeping an affordable price, and amassing over 300 5-star reviews on all the social media platforms.In this episode we discuss:What role does technology play in operating his funeral home.What does death care look like in 10 years, according to Eric.Why being a first generation funeral home owner has helped him grow Green Cremation Texas.Hiring party planners in your funeral home?Tell us what you think! Email Tyler ([email protected]) or Will de Michaelis ([email protected]).For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com.Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com.