Clones, tissue culture, gen-zero cloning—cultivation science dictates both the health, effects, and financial return on each cannabis plant. This week, we’re diving deep to understand how these techniques work and why they’re game-changers for the cannabis industry.We sit down with Kristian Andreassen from Conception Nurseries to explore:Gen-zero vs. gen-oneImpact on genetic resets on yield & qualityConception Nurseries' commitment to breeder rightshttps://www.linkedin.com/company/conceptionnurseries/https://conceptionnurseries.com/https://www.instagram.com/conceptionnurseriesMain Topics Discussed:Khristian's background and introduction to the cannabis industry (00:00:11 - 00:01:37)What is tissue culture and how does it work? (00:08:50 - 00:10:54)The benefits of tissue culture for cultivators (00:10:54 - 00:14:12)Conception Nurseries' "Gen Zero" tissue culture process (00:14:12 - 00:17:41)Conception's focus on breeder rights and royalties (00:37:19 - 00:39:05)Trends and predictions for the future of tissue culture in cannabis (00:49:43 - 00:51:52)Our LinksBryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime has a New Website. Shhhh its not finished. The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

With over 100 million visits a year, 1.3 million product reviews, and millions of orders, Leafly stands at the unique crossroads of cannabis consumers, brands, and retailers. Navigating the diverse challenges across states, highlighting brand leaders, and adapting to shifting consumer needs, Leafly’s content flywheel isn’t just powerful—it’s predictive. By harnessing insights from every digital interaction, Leafly crafts timely, relevant content that educates consumers at every stage of their journey.This week, we sit down with Leafly CEO Yoko Miyashita to discuss:How the content flywheel worksLeafly’s value to the cannabis ecosystemEducating consumers and tackling new marketsKey Topics DiscussedYoko's background and how she found her way into the cannabis industry (00:01:22)The importance of compliance and regulation in the legal cannabis industry (00:04:28)How Leafly aims to educate consumers and connect them with retailers/brands (00:07:04)Challenges around data, product information, and the consumer experience (00:09:50)Leafly's relationship and initiatives with budtenders (00:11:19)Navigating the differences between hemp and cannabis products (00:37:07)Emerging consumer trends and the future outlook for the industry (00:58:35)Guest Linkshttps://www.leafly.com/linkedin.com/company/leaflylinkedin.com/in/yokomiyashitahttps://www.instagram.com/heyleaflyhttps://www.youtube.com/channel/UCqVnkns6Gf3W7J9zWZE4EqAhttps://x.com/leaflyOur LinksBryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime has a New Website. Shhhh its not finished. The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime 

"Diplomacy is the art of letting someone else have your way." — Daniele VareAre we underestimating the role cannabis could play in shaping global influence? U.S. brands have historically had global appeal, but could cannabis open the door to new trade opportunities and strategic value on an international scale? Who will lead these global negotiations when the U.S. is still struggling with a state-by-state approach?Can state-level influence accelerate global change, and what would the timeline for such a shift look like?This week, we sit down with Hirsh Jain to explore these critical questions and more.Cannabis Shifting Global PoliciesKey Red States to Watch The Role of Soft Power in Shaping International Cannabis Policy Key Topics Discussed:Hirsh's background and journey into the cannabis industry (00:02:06 - 00:06:05)The United States' potential to influence global cannabis policy and legalization (00:06:41 - 00:14:32)The importance of state-level legalization progress in the U.S. and its impact on federal action (00:14:44 - 00:18:28)Predictions on key states to watch for future legalization efforts (00:18:29 - 00:20:01)The role of hemp products and their impact on the cannabis industry (00:38:22 - 00:45:04)The responsibility of the cannabis industry and public health authorities to educate on cannabis (00:45:19 - 00:49:10)Hirsh's "dream smoking session" with three historical figures (00:49:18 - 00:50:31)Hirsh's contrarian view that regulators need to be held more accountable (00:50:37 - 00:51:20)The potential for the U.S. to leverage cannabis legalization for strategic international alliances (00:51:48 - 00:53:26)About Hirsh Jain Hirsh Jain is the Founder of Ananda Strategy, a strategy consultancy which advises leading cannabis brands, retailers, ancillary technology businesses and venture capital funds in the United States, Canada and Western Europe. Hirsh also serves as Vice Chair of the Cannabis Chamber of Commerce, which aims to promote the common interests of cannabis businesses by advocating for sound public policy and facilitating collaborations between cannabis operators. In addition, Hirsh is on the Board of Directors of the National Organization for the Reform of Marijuana Laws (NORML) in California, which for fifty years has been working to reform California's cannabis laws. Prior to working in cannabis, Hirsh was the Global Policy Lead at Airbnb in San Francisco. Before that, he worked as an Engagement Manager at McKinsey & Company in New York City. Hirsh has a B.A. in Philosophy from UC Berkeley, and a J.D. from Harvard Law School.Guest Links Hirsh Jain (@anandastrategy) on Xhttps://www.linkedin.com/in/hirsh-jain/Instagram (@anandastrategy)Link about Bayard Rustin Our LinksBryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime has a New Website. Shhhh its not finished. The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Humbling… How many times have we thought catalysts were on the way, only to find out at the last minute it was just a pawn or a negotiation tactic?The question remains for optimists like myself: Is the thesis still intact? Yes, but the timing was off. A hard lesson learned—never count on DC for simple, sound decisions on a reasonable timeline.Let’s revisit the thesis.Gone are the days of unicorns, but we’re now in a phase where challenges persist, and change could come quickly. Optimist Bryan is still holding on.How do you balance emotional attachment with a clear perspective on the investment thesis, recognizing these businesses are moving in the right direction and poised to explode?This week, we sat down with Jesse Redmond to revisit this thesis and explore exactly that.Cannabis Investing: A Generational Opportunity?Pick & Shovel Strategies vs. MSOs in CannabisBalancing Political Catalysts and Investment ApproachTopics Discussed:Jesse's background and path into the cannabis industry (00:02:05)The current state of the cannabis investment thesis and opportunities ahead (00:06:18)The potential impact of catalysts like Florida going adult-use and Schedule 3 rescheduling (00:09:37)The relationship and dynamics between the cannabis and hemp industries (00:18:57)Strategies for investing in the cannabis space, including ETFs and specialized companies (00:22:03)The importance of understanding the "why" behind being involved in the cannabis industry (00:59:55)Jesse's predictions for the next 12 months in the cannabis market (01:04:14)About Jesse Redmond is the Managing Director at Water Tower Research where I cover cannabis and natural products. Before this, I founded two hedge funds and a leading California cannabis collective. I began my career at Franklin Templeton, was an early employee of Fisher Investments, and spent a decade co-managing multiple hedge funds. In this role, I allocated more than $1 billion to hedge fund strategies and conducted more than 1,000 due diligence visits around the world.In 2016, I founded a dispensary outside of Santa Barbara, California, that became number one in its region. In 2020, I founded Higher Calling Consulting, where he helped investors find the best cannabis investments. Through these experiences, I bring a unique perspective to the sectors I cover.In addition to publishing written research, I'm the co-host of The Water Tower Hour and Higher Exchanges podcasts.Guest Links https://www.linkedin.com/in/jesseredmond/https://www.watertowerresearch.com/sector/12https://x.com/jesseredmondhttps://podcasts.apple.com/us/podcast/higher-exchanges/id1710898583Our LinksBryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime has a New Website. Shhhh its not finished. The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime 

Imagine this...... The sun is shining, you’re lounging on a beautiful beach in Thailand with your partner. The kids are with their grandparents when a friendly resort worker approaches with a smile and offers you an edible.Sounds like a dream of mine, or maybe just another social media fantasy, right? Nope, this is reality in 2024.Kanha is revolutionizing plant medicine with a global perspective, making cannabis edibles an experience to be enjoyed across the world.This week, we sit down with Cameron Clarke to dive into:Kanha’s innovative partnership with Thai beach resorts.How close we are to personalized cannabis therapy.Kanha’s product strategy for Europe and Asia."and so much more Main Topics Discussed:(00:01:53) Origins of Kanha - Cameron's background in biotech and how he got into the cannabis industry(00:03:33) Early product development - Starting with extraction, then moving into edibles and tinctures(00:05:46) Consistency and quality focus - Ensuring accurate labeling and potency(00:09:26) Addressing onset time with nanotechnology(00:13:08) Extraction methods and their impact on end products(00:15:47) R&D process and new product development(00:18:23) Launching products in new states and managing expansion(00:20:31) Challenges of operating in a state-by-state regulated market(00:21:12)Kanha expansion into Thailand(00:27:49) Personalized cannabis and the role of genetics/endocannabinoid system(00:35:33) The future of cannabis in health and wellnessGuest Linkshttps://kanhatreats.com/https://www.instagram.com/kanhabliss/https://www.linkedin.com/showcase/kanhabliss/https://x.com/kanhahighlifehttps://kanhahemp.com/The KANHA StoryOur founders embarked on a journey to seek greater balance in their lives that took them from the Amazon rainforest, to the jungles of West Africa, to the ancient cultures of Asia, including transformational lessons from a respected spiritual guide in India. This spiritual journey profoundly impacted them and taught them how people from different cultures have learned to live in harmony with the world and how plant based medicine like cannabis can lead to a life of optimal wellness. KANHA reflects the way we see cannabis and its role in connecting the world around us, serving as a metaphor that expresses how cannabis offers a better life and a stronger community through your own personal journey to happiness. KANHA strives to lead you on a joyful journey with delicious, reliable edibles. As a leading edible brand in the nation, KANHA delivers delectable gummies in an incredible variety of dosages, effects and flavors — so that consumers can taste the bliss at every step of their journey. We’re dedicated to carefully crafting our wide range of products using only all-natural ingredients and premium cannabis oil extracted from pesticide-free flower, resulting in a perfectly consistent, accurate and delicious dose every time. Our Links Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Hemp beverages have exploded over the last 24 months, and they are likely the tip of the spear for broader cannabis reform, helping to normalize cannabis through a familiar form factor.The opportunity to produce hemp-based products in a single facility and distribute them across state lines offers benefits throughout the supply chain, providing consumers with more cost-effective products—much like how global giants like Coca-Cola operate. However, the rules governing this are still very grey.In contrast, regulated markets require brands like Keef to establish individual operations in each state, leading to massive capital expenditures and challenging returns, especially when confined to a single state's population. Now, Keef sometimes finds itself competing with others—or even itself—as those who can distribute more broadly enjoy better unit economics without the burden of regulatory headaches and infrastructure costs.Balancing these two models—considering the investments, the state of the market, and the opportunities at hand—is far from simple. Especially when you consider that Keef has been pioneering cannabis beverages for the past 14 years.This week, we sit down with Erik Knutson to discuss:Building a beverage brand in 2010The differences between the regulated cannabis market and the hemp-derived marketKey manufacturing and strategy decisionsAnd much moreChapters:Introduction and Background (00:00:00) - The hosts introduce their guest, Eric Knutson, co-founder of Keef Brands, and discuss his early introduction to the cannabis industry in Colorado.Keef Brands Origin Story (00:01:28) - Eric shares the story of how Keef Brands was founded, starting with their initial focus on cannabis-infused beverages and the challenges they faced in developing the manufacturing process.Navigating Expansion and Licensing (00:07:46) - Eric discusses Keef Brands' expansion efforts, the challenges of licensing their brand in different states, and the importance of vetting partnerships.Regulated vs. Hemp-Derived Markets (00:27:26) - Eric explains the differences between the regulated cannabis market and the hemp-derived market, including the regulatory landscape, supply chain considerations, and Keef Brands' approach to each.Planning and Forecasting in a Rapidly Changing Industry (00:42:32) - Eric shares insights on the challenges of planning and forecasting in the cannabis industry, emphasizing the need for flexibility and caution when it comes to investments and production.Advice and Closing (00:46:01) - Eric provides advice for first-time cannabis beverage consumers and shares where listeners can find more information about Keef Brands.Guest Links:https://keefbrands.com/https://x.com/keefbrandsAbout Keef Brands:Born in Boulder, Colorado in 2010, Keef Brands is a leader in the cannabis beverage space with a suite of products that offer a new generation of consumers an alternative to alcohol and an innovative new way to celebrate, have fun and enjoy life.Our LinksBryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime 

What is Bank Secrecy, and why are cash-heavy businesses like cannabis dispensaries, casinos, and laundromats treated the same?Did regulators understand that they forced cannabis businesses were once forced into "criminal" banking practices?Banking is available to the cannabis industry, but what are the differences?We discuss the complexities of navigating federal and state regulations, the impact of the SAFE(R) Banking Act, and the differences between state-chartered and federally-chartered banks in handling cannabis-related transactions. Sundie also discusses the challenges of credit card processing for cannabis businesses and the emerging issues around hemp derivatives. Get a firsthand look at the strategies behind vetting and managing risky clients and what the future holds as the cannabis industry matures and evolves. If you're interested in the intersection of finance, regulation, and cannabis, this episode is packed with valuable insights and industry expertise. Perfect for cannabis entrepreneurs, banking professionals, and anyone interested in understanding the rapidly changing landscape of cannabis finance.We sit down with Sundie Seefried to discuss the following:Explaining Bank SecrecyDifferences in Banking Hemp vs. CannabisVisa/MasterCard:  What is needed?And so much more Topics and Timestamps Sundie’s background and how she got into the cannabis banking space (00:00:46 - 00:01:49)The challenges of banking cannabis businesses and the "criminal" practices they were forced into prior to Safe Harbor (00:01:49 - 00:03:55)Navigating regulations and relationships with state/federal regulators to establish a compliant cannabis banking program (00:03:55 - 00:07:07)Differences between state-chartered and federally-chartered banking institutions when it comes to cannabis (00:07:07 - 00:08:01)The impact of the SAFE Banking Act and the limitations it may have (00:08:32 - 00:10:05)Challenges with credit card processing and merchant services for cannabis businesses (00:10:16 - 00:11:33)Guest Linkshttps://shfinancial.org/https://www.linkedin.com/in/sundie-seefried-748194130/https://www.linkedin.com/company/safeharbor-financial/About Sundie Seefried:Safe Harbor Financial is the brainchild of Sundie Seefried. A 35-year veteran of the credit union industry, in 2014, she saw that CRBs needed financial services and that Colorado communities would be safer if the new industry had access to banking solutions.A 39-year credit union industry veteran, Seefried was the former CEO of Partner Colorado Credit Union (PCCU). Established in 2015 by PCCU, Safe Harbor was formed to provide an unmet need – compliant banking and financial services to the rapidly growing U.S. cannabis industry. Seefried designed a full scope Cannabis Banking Program for PCCU known as the Safe Harbor program, which has withstood the scrutiny of 16 federal and state exams to date. Now in its 8th year, Safe Harbor has grown to nearly 600 accounts spanning 20 states, and processed over $12 billion in cannabis-related transactions.Seefried regularly provides cannabis banking education and expertise to legislators, regulators, attorneys generals, state officials, and financial institutions. She is on a mission to normalize banking for the cannabis industry, while assisting law enforcement and federal agencies to be more effective at combating illicit activities and protecting the financial system.To share her knowledge, Seefried authored the book ‘Navigating Safe Harbor – Cannabis Banking in Uncertain Times’ in 2016, as well as contributed a chapter on cannabis banking in the university textbook ‘The Politics of Marijuana: A New Paradigm’ by Timothy McGettigan.Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Connected is one of the most influential cannabis brands in the world, renowned for its best-in-class genetics and highest-quality flower. But it's their unmatched R&D, breeding program, and bold appetite for pushing boundaries that truly set them apart.To understand how Connected became the powerhouse it is today, we delve into the origins of its journey, including the story behind the naming of Biscotti. In this episode, Caleb Counts breaks down how much Connected invests in R&D and offers an inside look into their renowned breeding program. He shares insights on how decisions are made, the process of crossing strains, and how they’re revitalizing sativas. Caleb also discusses their pre-launch program, why Connected has been mentioned in hundreds of rap songs, and how they’ve designed a system that ensures they continue to deliver on the trust that’s nearly impossible to build in this industry.This week, we sit down with Caleb Counts to discuss:In-depth details on their extensive Breeding ProgramThe Sativa Revival Project, featuring strains like Tropical Z & Silver SpoonHow Connected strains consistently get mentioned in songsAnd much more!Guest Links https://connectedcannabisco.com/https://www.instagram.com/connected.california/https://www.instagram.com/counts/Our Links Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Is Cannabis the most overlooked treatment in modern healthcare? Learn how it could revolutionize care for cancer and other illnesses.In this episode of The Dime, Dr. Benjamin Caplan, founder of CED Clinic and author of the "Doctor Approved Cannabis Handbook," joins us to discuss the untapped potential of Cannabis in medicine. From his journey as a traditional primary care doctor to becoming a leader in cannabis healthcare, Dr. Caplan dives deep into the science behind cannabis' therapeutic effects on conditions like cancer, Parkinson's, and even dementia. He challenges the misconceptions around Cannabis, discusses its impact on the endocannabinoid system, and explains why it could be the "Swiss army knife" of medicine. Tune in to learn about the real benefits of Cannabis, the gaps in medical education, and what it will take for the healthcare industry to embrace this powerful plant. Whether you're a patient, a healthcare professional, or just curious about Cannabis, this episode is packed with groundbreaking insights!This week, we sit down with Dr. Benjamin Caplan to discuss the following:The Overlooked Potential of CannabisBreakthroughs Not Widely ReportedPatient-Centric Cannabis UseAnd so much more  Main Topics Discussed:Dr. Caplan's background and how he got interested in cannabis (00:00:11 - 00:02:27)The evolving public perception and acceptance of cannabis over time (00:02:27 - 00:07:46)The endocannabinoid system and how cannabis interacts with the body (00:07:50 - 00:16:16)Specific conditions and symptoms Dr. Caplan has seen cannabis help, including pain, anxiety, depression, sleep issues, and cancer (00:16:19 - 00:27:36)The potential benefits of cannabis for skin health and as a natural sunscreen (00:36:24 - 00:38:51)Dr. Caplan's views on recreational cannabis use (00:42:23 - 00:43:53)Key insights and surprises from Dr. Caplan's "Doctor Approved Cannabis Handbook" (00:44:06 - 00:46:02)Dr. Caplan's interest in studying cannabis and aging/the endocannabinoid system in older adults (00:46:02 - 00:47:03) About Dr. Benjamin CaplanDr. Benjamin Caplan, a trailblazer in Medical Cannabis care, has spent over two decades integrating rigorous, evidence-based practices into his specialty clinic. Recognized as one of the top 100 influential figures in cannabis, his work encompasses both patient care and groundbreaking clinical research. As Principal Investigator in numerous studies and a contributor to prestigious journals like The New England Journal of Medicine, Dr. Caplan continues to explore the therapeutic benefits of medical cannabis. He is the founder and CMO of CED Clinic and EO Care, Inc., leading organizations in patient care and digital cannabis education. CED Clinic, a top medical cannabis clinic in Massachusetts for adults and children, boasts an impressive record of treating about 18,000 patients, and the supervision of nearly 300,000 others, with an expanding international reach. EO Care, a digital health company, offers HIPAA-compliant, data-driven cannabinoid treatments with clinical oversight. Additionally, Dr. Caplan established Solo* Sciences, a cannabis tech company, which was acquired by Akerna in 2020, marking a significant milestone in the industry. In 2023, Penguin Random House launched Dr Caplan’s "The Doctor-Approved Cannabis Handbook," to an international audience, sharing a comprehensive and accessible guide to cannabis therapies, supported by peer-reviewed references.healthcare industry to embrace this powerful plant. Whether you're a patient, a healthcare professional, or just curious about cannabis, this episode is packed with groundbreaking insights!Guest Links https://benjamincaplan.com/https://www.instagram.com/drbenjamincaplan/https://doctorapprovedcannabishandbook.com/Our Links Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Flavors, terpenes, and genetics—all essential components of an incredible cannabis product. But how do you achieve this while running a vertically integrated business with volatile wholesale prices? That’s the beauty of the cannabis industry: you're building the plane while flying it.In this episode, the founders of Trade Roots reveal the secrets behind their exceptional strains and flavors. Discover how they've mastered the art of transitioning from legacy to legal cannabis cultivation, integrating West Coast genetics with cutting-edge techniques. They also discuss how vertical integration gives them a unique edge in delivering top-tier products that stand out in the market.This week, we sit down with the Carl Giannone & Jesse Pitts to discuss:West Coast GeneticsUnderstanding Vertical IntegrationTerpenes, THC & Consumer EducationAnd so much moreKey Topics DiscussedJesse's background in the legacy cannabis market and transition to the legal industry (00:01:43)Carl's perspective shift from viewing cannabis as a "business for criminals and children" to becoming a partner in Trade Roots (00:07:18)The process of building Trade Roots' business plan, navigating regulations, and securing funding (00:13:08)Vertical integration and the importance of maintaining control over the supply chain (00:17:21)Challenges around testing, transparency, and integrity in the cannabis industry (00:38:57)Bringing in West Coast genetics and balancing customer demand with commercial viability (00:50:53)Highlights of Trade Roots' cultivation and extraction capabilities (00:59:29) About Trade RootsTrade Roots brings cannabis culture to the gateway of Cape Cod—Wareham, Massachusetts. We deliver a highly curated cannabis experience and have taken special care to tailor everything from our high-quality product to our gorgeous retail space to ensure a first-class experience for our customers.Roots are important to us, and we’re proud of ours. One of our owners was born and raised in Wareham while the other lives in town, we’re staffed by members of the local community, our product is grown and produced on-site, and our retail shop features the work of local artists and craftsmen. As the saying goes, strong roots produce beautiful leaves.Guest Links https://traderoots.buzz/https://www.instagram.com/traderoots_buzz/https://www.linkedin.com/company/trade-roots-ma/https://www.linkedin.com/in/carlgiannone/https://www.linkedin.com/in/jesse-pitts-4b560199/Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime 

Growing cannabis is like navigating a path in many directions.Are you cultivating for smokable flowers or extract?How do you take a skill once passed down from person to person and translate that into high-end cultivation practices that can be standardized across employees or even scaled across companies?These skills demand a unique blend of rigorous science and an intuitive "feel" that's hard to quantify.This Week We Sit Down with Travis Higginbotham to Discuss the Following:Maximizing Yield Through Light AccumulationWhy Harvest Timing Matters for Extracts vs. FlowerDefining Quality in Cannabis CultivationChallenges in Cannabis CultivationAbout Travis HigginbothamTravis Higginbotham is the Founder and CEO of Due Diligence Horticulture (DDH), LLC, specializing in safeguarding investor capital in cultivation-specific businesses. DDH collaborates with debt lenders, court receivers, family offices, and other capital groups to turn businesses around, prevent bankruptcy, and support new startups with a solid horticultural foundation.Travis holds a B.S. in Horticulture from Clemson University and an M.S. in Horticulture from Virginia Tech. His leadership at California's Statehouse Holdings from 2021 to 2024 resulted in a 65% increase in annual flower production YOY on average and a 33% cost reduction, earning nine awards during this time for flower quality.Guest Linkshttps://www.ddhort.com/https://www.linkedin.com/in/travis-higginbotham-94a94466/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Cresco Labs is one of the largest MSOs in the industry, but at its core, it has an entrepreneurial mindset that has always stayed the same.Many overlook that a company with a sizable market cap can still possess the craftiness and perspective of a smaller company. This mindset has led to strategic opportunities that allow Cresco Labs to thrive in areas easily overlooked by its peers.This week, we sit down with Zach Marburger to discuss:The Tech Ecosystem at Cresco LabsInnovative Custom Retail SolutionsThe Inner Workings of Their Unique Selling Proposition (USP)And so much moreDon't miss this in-depth look at how one of the most prominent players in cannabis continues to innovate and lead the industry.About Cresco LabsCresco Labs is one of the largest publicly traded, vertically integrated, multistate cannabis companies in the U.S. We produce the industry’s #1 portfolio of cannabis brands and operate dispensaries under our Sunnyside brand nationally that focus on delivering consumer education, trust and convenience.Guest Linkshttps://twitter.com/crescolabshttps://www.linkedin.com/company/cresco-labs/https://www.crescolabs.com/ Main Topics Discussed:Cresco's approach to technology and the importance of seed-to-sale traceability systems (00:03:27)Cresco's decision-making process for building vs. buying technology solutions (00:11:39)Cresco's focus on integrating data and systems across cultivation, manufacturing, and retail (00:24:33)Cresco's e-commerce strategy and the shift towards online sales (00:26:12)Zach's thoughts on the potential use of AI and computer vision in cannabis operations (00:35:31)Challenges and lessons learned from Zach's entrepreneurial background (00:43:26) At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime 

Kentucky is now hot on the radar as a prime location for medical cannabis opportunities. As the application window dwindles, we take a detailed look at the potential and challenges within the state's medical market.In this episode, we explore the intricate process of applying for cannabis licenses in Kentucky. Learn what you need to do to be successful, whether you're a mom-and-pop shop or a larger enterprise. Discover the necessary steps, strategies for success, and how to position yourself for the best chances of obtaining a license in this competitive field. Understand the opportunities, potential, and challenges that await willing participants in this emerging market.This week we sit down with Emily Sisneros to discuss the following:Winning Cannabis licensesKentucky Medical ProgramWhich south states have big upside?Distressed Licenses Guest Links:https://cannabusinessservices.com/https://www.linkedin.com/in/emilyseelman/https://x.com/canna_serviceshttps://www.instagram.com/canna_services/https://www.linkedin.com/in/emilyseelman/ Chapters:Introduction and Background ([00:00:00]) - The hosts Bryan and Kellan introduce their guest Emily CEO of Cannabis Business Services, and discuss her background in the cannabis industry.Emily's Journey into Cannabis ([00:01:25]) - Emily shares how she started in the cannabis industry as a civil litigator in Pennsylvania and then transitioned to founding her own consulting firm.Early Challenges and Lessons Learned ([00:03:53]) - Emily discusses the chaotic early days of the cannabis industry and the challenges she faced, including educating clients and dealing with unqualified vendors.Expanding into New Markets ([00:05:44]) - Emily talks about how her business expanded beyond Pennsylvania to serve clients in various states and sectors of the cannabis industry.Approach to Understanding Regulations ([00:07:05]) - Emily explains her process for deeply researching and understanding the regulations in each state she works in to provide the best service to her clients.Kentucky's Medical Cannabis Program ([00:10:39]) - Emily provides a detailed overview of the current status and unique aspects of Kentucky's new medical cannabis program, including the short application window and lottery system.Challenges and Considerations for Entrepreneurs ([00:14:47]) - Emily discusses the significant investment and grit required to successfully navigate the cannabis licensing process, as well as the importance of remaining flexible.Opportunities in the Cannabis Industry ([00:16:27]) - Emily shares her insights on promising markets and sectors within the cannabis industry, such as Pennsylvania, distressed assets, and ancillary businesses.The Future of Cannabis in the South ([00:43:17]) - The hosts and Emily speculate on how the cannabis industry may evolve in the southern United States, particularly in states like Florida, Georgia, and Alabama. Follow us: Our Links.Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime 

Cannabis reform always feels like it's on the verge of a breakthrough with policy.We know some policies can pass both the House & Senate yet it doesn’t , but it ends up feeling like a pawn in the horse trading by policymakers who all know that ~70% of Americans are in favor of cannabis legalization. So why does policy that has support from both sides of the aisle struggle to make progress?This week, we sit down with Erin Moffet and David Mangone to discuss:Stories from Inside DCMeasuring Progress Process of educating Member/StaffersAnd so much more  About The Liaison Group The Liaison Group (TLG) is a DC-based federal lobbying firm dedicated to shaping the federal legislative and policy landscape for the Cannabis Industry.  TLG focuses its efforts and expertise in both the House and Senate with the overarching goal of protecting and preserving state-authorized Cannabis programs. Key Topics Discussed:David and Erin's background getting into cannabis lobbying (00:01:04)What lobbying is and how it works in the cannabis industry (00:02:34)Balancing relationships with members of Congress and educating them on cannabis (00:07:12)Coordinating with other industry groups and finding the right messengers (00:13:18)Navigating the complexities of cannabis policy and legislation (00:20:27)Measuring success and the importance of the upcoming 6 months (00:42:54)Follow us: Our Links.Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime 

Successful marketing requires a blend of specialized expertise and a broad understanding of strategic frameworks. However, too often, marketing gets pigeonholed into a single person's role, expecting them to handle everything from strategy to execution.In fast-paced, scaling startups, this is precisely where fractional marketers can make a critical difference. Leveraging a team of skilled, experienced individuals to handle various marketing roles can support your marketing team more effectively, saving time and costs.This week, we sit down with Brandon Bobart to discuss the following:How does a Fractional Marketer work?Benefits & DrawbacksBest Tactics for Cannabis BrandsAbout Brandon Bobart : We help small business owners (Guest Linkshttps://pisgahpeaksventures.com/https://www.linkedin.com/in/brandon-bobart/Time stamps of Main Topics Discussed:Overview of fractional marketing and how it applies to the cannabis industry (00:02:08)Importance of aligning marketing objectives with business KPIs (00:06:32)Challenges of managing a full marketing team vs. leveraging fractional experts (00:03:54)The critical role of a website as a digital storefront for cannabis businesses (00:22:47)Navigating social media restrictions and best practices for cannabis brands (00:34:00)Emerging marketing tactics beyond digital, such as direct mail and community engagement (00:37:42)The impact of AI and automation on the future of cannabis marketing (00:44:19) Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

"Every time a company doubles in size, you need to redo all processes." – Reid Hoffman, founder of LinkedIn.The speed and development of the cannabis industry often conflict with the ability to take a step back and recognize the internal organizational changes that have occurred since the last time you aligned your structure.Are your total compensation packages, timing, and organizational structure retaining and attracting employees?Can slight improvements outside of just pay provide a massive boost to your team?Enter Mike Siebold of FlowerHire. Having an experienced industry partner review your company structure to ensure alignment with incentives, titles, and compensation while building an ideal hierarchy might seem like a luxury, but it is a crucial asset.This week, we sit down with Mike Siebold to discuss:What is Growth Management?Pros & Cons of Unions in CannabisLeadership SummitsGuest Linkshttps://www.linkedin.com/in/mikesiebold/https://flowerhire.com/https://www.youtube.com/playlist?list=PLapnfHDjR7Gk_7tHF07op_bPR4L8CpGM2https://www.instagram.com/flowerhire/https://x.com/flowerhirehttps://www.linkedin.com/company/flowerhire/ Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Cannabis sentiment is not positive enough. Given the challenges and fatigue, it's easy to lose sight of what's happening.Cannabis is being built from the ground up. Regulations and capital may currently hinder some aspects, but what's happening in the industry is undeniable.This week, we sit down with Ben Burstein, who reveals the actual situation in cannabis, focusing solely on information that tells the story through data.We discuss the following:Hemp BeveragesUnderstanding Market MaturityHow Upcoming Catalysts Influence the Next StepsAnd So Much MoreGuest Links:https://www.linkedin.com/in/benjaminburstein/https://www.leaflink.com/https://www.instagram.com/leaflink_/https://x.com/LeafLinkUS Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Tradeshows are a universal way of connecting with others in a similar industry for a unified reason. However, as costs rise, the value of attending these events is weighed against other efforts. Success at these events varies per individual, adding to the challenges.Rama Mayo and the team at Hall of Flowers already have a must-attend event. This year, they are elevating it even further by deepening the value for exhibitors and attendees, connecting them directly with superfans in a magical experience.This week, we sit down with Rama Mayo to discuss the following:Hall of Flowers' incredible evolutionTurning Hall of Flowers into a must-attend experienceCelebrating brand deal failures and successesAnd so much moreBuy Tickets to HOF here https://www.hallofflowers.com/festival/homeGuest Linkshttps://www.ramamayo.com/https://www.instagram.com/hall_of_flowers/https://www.instagram.com/greenstreet/https://www.hallofflowers.com/festival/homeFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

While many have found cannabis to be helpful for sleep, is it anecdotal, or is there science to back up these feelings? In the US, 50 to 70 million adults have chronic sleep problems or sleep disorders, according to SleepHealth.org.FloraWorks set out to validate these claims through double-blind placebo trials, employing the rigorous standards used in pharmaceutical research. These trials aim to provide scientific evidence to support the efficacy of cannabis-derived compounds, such as CBN, in improving sleep.This week, we sit down with Alleh Lindquist to discuss the following:The Therapeutic Potential of CBNSleep Study DesignWhat Cannabinoid is Next for Clinical Trials? And So Much MoreGuest Links:https://www.linkedin.com/in/allehlindquist/https://www.flora-works.com/https://x.com/floraworks_usahttps://www.linkedin.com/company/floraworks/about/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

The lack of guidance from the US Federal Government on the cannabinoid industry poses significant challenges for those involved in the sector. The absence of clear regulations and leadership complicates business operations.In contrast, European countries are both legalizing cannabis and planning further legalization. They are keen to avoid the mistakes made by many US states and are learning from past failures.This week, we sit down with Boris Jordan to discussHow the NGC acquisition will drive Curaleaf's growth in Europe &Why Curaleafs in the Hemp MarketFruitStiq, Hemp Beverages, and so much moreAbout Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult use markets. In the United States, our brands are sold in 17 states with operations encompassing 147 dispensaries and employing more than 5,200 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Toronto Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF.#CURA #BorisJordan #CuraleafFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Creating a powerful and emotionally resonant message is essential in the cannabis industry, where many people have unique and personal connections to the plant. Crafting a message that genuinely resonates can yield compounding results. Although PR and marketing often get grouped together, they require distinct strategies to complement each other effectively.This week, we sit down with Jordan Isenstadt to delve into:Understanding Cannabis PREarned vs. Paid vs. Owned MediaHow to Talk to Your Kids About CannabisAbout Jordan IsenstadtAs a Senior Vice President at Marino, I lead strategic communications and public affairs campaigns for clients in the cannabis, higher education, and labor sectors. I leverage my 20+ years of experience in the public, private, and nonprofit sectors to craft and execute effective and innovative strategies that advance my clients' goals and enhance their reputation.I have a proven track record of delivering results and building trust with diverse stakeholders, including media, government, business, and community leaders. I am passionate about using my skills and expertise to make a positive impact on society and the world.Guest Linkshttps://www.linkedin.com/in/mrisenstadt/https://x.com/MrIsenstadthttps://x.com/marinoprhttps://www.linkedin.com/company/the-marino-organization/https://www.instagram.com/marino.prFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The DimeTwitter :https://twitter.com/TheDime\_8thhttps://twitter.com/bryanfields24https://twitter.com/kellan\_Finney 

What does your business do better than anyone else's?  This is your competitive advantage.As we move away from the "growth at all costs" mindset, businesses are doubling down on their strengths—Grown Rogue has emphatically done just that. Battle-tested in highly competitive markets, this high-end cultivator consistently proves its ability to design cultivation operations that produce high-quality flower at consistent prices. With a repeatable, profitability-focused model, they are now expanding to new markets like New Jersey and Illinois to disrupt the flower market.This week, we sit down with Obie Strickler to discuss the following:The challenging conversation of refocusing the business.How to produce craft cannabis at scale profitablyGenetics, strains, and much moreGuest Links https://www.grownrogue.com/https://www.instagram.com/grownrogue/https://www.youtube.com/watch?v=bLPvB2qWVM0&ab_channel=GrownRoguehttps://www.linkedin.com/company/grown-rogue/https://x.com/grownroguehttps://x.com/ObieStricklerAbout Grown Rogue:Grown Rogue’s mission is to bring low cost, high quality, craft cannabis from the amazing terroir and legacy of Oregon’s Rogue Valley to consumers nationwide.Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The DimeTwitter :https://twitter.com/TheDime\_8thhttps://twitter.com/bryanfields24https://twitter.com/kellan\_Finney 

New York's Cannabis Program can only be described one way: Broken. Despite lessons learned from other states and a goal to help those previously harmed, the program has faced significant financial and operational challenges, falling short of its intended success. With government officials labeling the rollout a disaster and promising an overhaul, the extent of the program's issues is clear. Were these problems evident from the start, and how can they be fixed? We sat down with Neil Kaufman to break it all down and discuss the following:Where everything went wrongWhat Neil would do to fix itThe two-tier system and investment issues About Neil Kaufman:Neil M. Kaufman is the managing member of Kaufman McGowan PLLC, Long Island’s Corporate & Securities Law Firm ™ and Corporate & Securities Counsel to the Cannabis Industry™. He is one of the leading corporate cannabis lawyers in New York and the USA and a fixture of the New York and Long Island corporate and securities legal community.Mr. Kaufman represents emerging growth, middle market and public companies and investment firms in their corporate, securities, financing, borrowing, merger & acquisition and other legal matters. Mr. Kaufman is particularly well known for advising clients with respect to SEC regulation, public offerings, private placements and mergers & acquisitions, as well as all types of commercial contracts. He is a frequent speaker on corporate, securities and cannabis law topics, and is an approved Vistage speaker on mergers & acquisitions.Guest Linkshttps://www.linkedin.com/in/neilmkaufman/https://kaufmanmcgowan.com/https://x.com/NeilMKaufmanFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The DimeTwitter :https://twitter.com/TheDime\_8thhttps://twitter.com/bryanfields24https://twitter.com/kellan\_Finney

Public companies dominate the headlines for the cannabis industry, but a few private beasts operate in plain sight. Motif Labs is one of them. Their deep focus on profitability and data at every step is why they have built such a deeply rooted and successful organizational philosophy.This week, we sit down with Mario Naric to discuss:How he builds process efficiency at every stepWhat understanding the data really meansWhen to bring services in-houseMario Naric, CEO & Founder of Motif LabsMario Naric is the Founder & CEO of Motif Labs, a leading brand house shaping Canada's cannabis 2.0 market with a portfolio of iconic brands, including BOXHOT (#1 vape brand in Canada), DEBUNK, and  Rizzlers. With an unwavering passion for creating exceptional products and a background in chemical engineering, Mario has grown Motif Labs into the retailer's brand of choice, solidifying its position as a leader in Canada's 2.0 cannabis market. Mario's cannabis journey began in 2017 when he founded Motif Labs with a vision to define high standards of excellence and to create products that leave a lasting impression. Mario has led Motif Labs to unparalleled success and profitability, holding top market share positions in vapes and infused pre-rolls. Mario's hands-on leadership style and youthful energy infuse a unique vitality into Motif Labs. Guided by his passion, the company continues to push boundaries, creating products that exceed consumer expectations. Mario is known for his approachable demeanor and genuine commitment to making a difference. Mario and his wife live in London, Ontario.Guest Links https://www.linkedin.com/company/motif-labshttps://www.instagram.com/motif.labs/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The DimeTwitter :https://twitter.com/TheDime\_8thhttps://twitter.com/bryanfields24https://twitter.com/kellan\_Finney

Pricing and promotion in the retail business may seem closely linked but are fundamentally different. Understanding the intention behind a promotion across the organization is a critical yet often overlooked element in the cannabis industry. Using pricing as a tool to drive sales can have unintended consequences. For example, if a customer typically purchases one product every 30 days but buys two products when offered at a lower price, they might not return for 60 days. Did leveraging the price as a tool for additional sales work as intended?This week, we dive into the intricacies of cannabis retail, exploring all components of the system to understand what is needed to achieve profitability.Join us as Krista Raymer discusses how to put the pieces of the puzzle together for a successful retail strategy, covering topics such as:The difference between pricing and promotionInternal alignment on promotional strategiesThe potential pitfalls of using price to drive salesStrategy for long-term profitability in cannabis retailAbout Vetrina GroupCreate Cannabis Retail Experts. It’s been our mission since day one. We understand that unlocking success in cannabis retail is no easy feat. It takes dedication, hard work, and a deep understanding of what drives your consumers. By understanding what your consumers want and utilizing data-driven strategies, you can confidently execute innovative plans that lead to greater profitability. The Cannabis industry can be difficult, but we know retail can be strategic, planned, and successful when informed by data and experience.Guest Linkshttps://www.vetrinagroup.com/https://www.linkedin.com/in/krista-raymer/https://x.com/k_raymerhttps://x.com/vetrinagrouphttps://www.youtube.com/channel/UCAJkvtzo2RYpg0DnNITm8iQFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The DimeTwitter :https://twitter.com/TheDime\_8thhttps://twitter.com/bryanfields24https://twitter.com/kellan\_Finney

Synthesis, a process that may sound complex, is actually quite common in our daily lives. From the production of everyday items like Advil, organic milk, citric acid, to the creation of vitamins A and D, and multivitamins, synthesis is a key player.Why does this realization often provoke a negative reaction? Perhaps it's because there's a desire for clean, safe, and consistent natural products, especially when they originate from plants.Surprisingly, synthesis enhances our ability to deliver such products.This week, we're joined by Shane Johnson to delve into the following topics: How minors are manufactured, synthetic vs. biosynthetic  Upcoming Minors to keep an eye on  Novel APIs & AnalogsAbout Dr. Shane JohnsonDr. Shane Johnson’s career has focused principally on offering strategic business advisory services to companies in the biotechnology and healthcare sectors. His work has included guiding regulatory strategy, product portfolio assessment and valuations, and product development and launch strategies for companies including Biogen Idec, Amgen, and Genentech.  Shane was a Principal at Hamilton BioVentures (a Life Science venture capital firm), an Engagement Manager at L.E.K. Consulting (an international strategy consulting firm), and held operational roles in several early stage companies. For the past 4 years, Shane’s work has been focused on the cannabis and cannabinoid science space, and he has developed a strong working knowledge of clinical opportunities in the sector.  He is currently on the Board of Directors of several cannabis-related companies, and is a co-founder of one of Nevada’s leading cultivators and producers of premium cannabis products including a patented lozenge. Shane holds a B.A. in Studio Art and a B.S. in Neuroscience (with honors) from Brown University, an M.D. from the Stanford University School of Medicine, and is a Fulbright Scholar.Guest Links https://www.baymedica.com/https://www.linkedin.com/in/shanejohnson3/https://www.youtube.com/channel/UC-XRZ0FMzcWgFL_mqdAOPRwhttps://twitter.com/BayMedicaFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The DimeTwitter :https://twitter.com/TheDime\_8thhttps://twitter.com/bryanfields24https://twitter.com/kellan\_Finney 

The economic impact of Hop Latent Viroid on cannabis cultivation remains a significant concern, costing the industry millions annually.In our latest episode, we dive into proactive measures to combat this threat with Dr. Tassa Saldi. Affecting ~80% of cultivators, Dr. Saldi sheds light on the necessity of proactively testing.While some may question the need for proactive testing, likening it to insurance, the truth is stark: overlooking this crucial step could result in catastrophic consequences for your crops and business.Join us as we explore:The nuances of Hop Latent ViroidStrategies for proactive testingAssessing the value of a mother plantIdentifying other pathogens demanding attention in cannabis cultivationGuest Links:https://tumigenomics.myshopify.com/https://www.linkedin.com/in/tassa-saldi-phd-03174a179/https://twitter.com/tumigenomicshttps://www.instagram.com/tumigenomics/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The DimeTwitter :https://twitter.com/TheDime\_8thhttps://twitter.com/bryanfields24https://twitter.com/kellan\_Finney

BRĒZ immediate success is a testament to the power of a skilled team, a great product, and incredible marketing. A little over a year since its inception, BRĒZ hockey stick trajectory is undeniable and worthy of emulation.When executed perfectly, marketing becomes more than just a line item on a P&L; it becomes a tool with unlimited potential. BRĒZ ability to connect with consumers on a personal level and address all hidden potential questions and concerns reflects textbook marketing prowess that would earn the approval of industry legends like Gary Albert or David Ogilvy.The storytelling marketing strategy isn't an Ad but a friendly, informative guide. Educating consumers about an alternative to alcohol minimizes the intimidation factor and highlights the product's benefits, such as its quick onset and ability to eliminate brain fog. The true beauty of Bez's marketing lies in its authentic storytelling, a quality that is easy to identify yet extremely difficult to replicate.This week, we sit down with founder Aaron Nosbisch to uncover the following:Marketing Principles usedHitting Milestone of a Million a MonthConversation with the FDAand so much moreGuest Linkshttps://twitter.com/drinkbrezhttps://twitter.com/AaronJNosbischhttps://www.drinkbrez.com/https://www.instagram.com/drinkbrez/https://www.linkedin.com/in/aaronnosbisch/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The DimeTwitter :https://twitter.com/TheDime\_8thhttps://twitter.com/bryanfields24https://twitter.com/kellan\_Finney

The use of psychedelics by high-performing individuals and entrepreneurs is on the rise as they openly discuss the benefits these substances offer.As research continues and we dive deeper into these advantages, questions arise: Where are the opportunities, and what should interested individuals know? How do they get started, and how do they find the proper protocol for their needs?This week, we sit down with Paul F. Austin to explore:The use of psychedelics among CEOsSteps to prepare for a psychedelic retreatThe benefits of psychedelics across different age groups and considerations for useAnd much moreGuest Links:https://www.paulaustin.co/https://twitter.com/paulaustin3whttps://www.linkedin.com/in/paul-f-austin/https://www.instagram.com/paulaustin3w/https://twitter.com/thirdwaveishereAbout Paul F Austin:Paul F. Austin, a prominent figure in psychedelics, has guided millions to safe and meaningful psychedelic experiences through his work as the founder of Third Wave. Featured in Bloomberg, Rolling Stone, Inc., and the BBC's Worklife, to name a few, he’s curious about the convergence of psychedelics, personal transformation, and professional success and how they weave together to help form a meaningful existence.Paul empowers leaders, creatives, and pioneers to leverage psychedelics for profound personal and professional growth. He views utilizing psychedelics as a refined skill cultivated through mentorship, exploration, and purposeful use—critical for humanity's ongoing evolution.As the longest-standing and youngest entrepreneur in this emergent sector, Paul's focus on integrating psychedelics with professional development is evident in the Psychedelic Coaching Institute. PCI is training the next generation of impactful coaches to work with psychedelics in a transformative capacity. The core training program caters to individuals who wish to weave psychedelics into their business practices, under the guidance of one of the industry’s most trusted leaders.Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The DimeTwitter :https://twitter.com/TheDime_8thhttps://twitter.com/bryanfields24https://twitter.com/kellan_Finney

The 2018 Farm Bill has undeniably reshaped the cannabis industry, blurring lines and unlocking opportunities between hemp and cannabis. This episode delves into the nuanced differences and similarities between these two facets of the cannabis world. Chris Fontes shares his insights to dissect the complex web of legislation, the evolving roles of MSOs and Big Pharma, and the boundless opportunities emerging from regulatory challenges. Discover how today's cannabis entrepreneurs are utilizing the interpretation of opportunities to transform obstacles into avenues for innovation and sector growth.This week, we sit down with Chris Fontes to discuss the following:Hemp vs. Cannabis: Exploring Opportunities, Differences, and Challenges.Impact of the 2018 Farm Bill: What's next for legislation and how it shapes the industry.MSOs, Big Pharma's influence, and more.About Chris Fontes:Chris Fontes, the Founder and CEO of High Spirits  Beverages, is a dynamic individual with a rich history of  innovation and leadership in the cannabis industry and  beyond. His entrepreneurial journey spans several  successful ventures, including Trojan Horse Cannabis,  Project Hemp Flower, and Hemp Exchange, all of which  played pivotal roles in shaping the US hemp industry.  Chris's visionary leadership led to the development of the  industry's first hemp-derived D9 THC products and the  launch of Trojan Horse Cannabis and High Spirits  Beverages.   Guest Links:https://www.linkedin.com/in/chrisfontes/https://highspiritsbeverages.com/https://trojanhorsecannabis.com/Facebook: HighSpiritsBeverageLinkedIn: High Spirits BevX (Twitter): @HighSpiritsBevsFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime  

Capital in the cannabis industry is not just scarce; it's a puzzle. Have you come across terms like sale-leaseback and triple net lease in press releases and earnings reports yet find yourself questioning their actual mechanics? What's more, the implications for companies opting for these leasebacks might be more surprising than you think. And from the perspective of a REIT company, how do they pinpoint opportunities, especially when evaluating location and market potential? These insights are valuable for understanding the framework for decision-making, both short and long-term.This week, we sit down with Anthony Coniglio to discuss the following:What are a sale-leaseback and a triple net lease?Portfolio diversification, tenant quality, and location choice.Strategies for injecting capital into cannabis companies. Guest Links:https://www.linkedin.com/in/coniglioanthony/https://www.newlake.com/https://twitter.com/NewLakeCapitalhttps://www.linkedin.com/company/newlake/https://twitter.com/NewLakeCapitalhttps://twitter.com/AnthonyConigli0 Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The DimeTwitter :https://twitter.com/TheDime_8thhttps://twitter.com/bryanfields24https://twitter.com/kellan_Finney

Major industry behemoths like P&G or British Tobacco are setting their sights on the cannabis industry, poised to disrupt and seamlessly integrate.In this rapidly evolving landscape, are you engaging in crucial internal and external conversations in anticipation of the next wave?This week, we sit down with Seth Yakatan to discuss the following:Founders and Companies set up for major exits.Secrets to a Profitable, Cash-Flowing OperationBuild to Sell vs Build to CompeteHow CPG giants are eyeing cannabis for potential mergers. Guest LinksKatan Associates International | Corporate Strategy & Merchant Banking | United Stateshttps://www.linkedin.com/company/katan-associates-international/https://www.linkedin.com/in/seth-yakatan/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Amidst the breaking down the walls of prohibition, it's clear that change is underway. The speed at which the cannabis industry is evolving is hard to truly grasp unless you step back and appreciate how much has altered in the last 10 years compared to the previous 100.While issues and unknowns persist, incremental progress with accelerated catalysts is gaining momentum, making one thing extremely clear:The genie is unlikely to go back into the bottle.This week, we sit down to reflect on the past with an understanding of what lies ahead.  Todd Harrison joins us to discuss the following:Economic OpportunityCatalysts S3, Safer, Election, StatesUnder Recognized Cannabinoids Medical BenefitsAnd so much more Guest Linkshttps://toddharrison.substack.com/https://www.cb1cap.com/https://twitter.com/CB1Caphttps://twitter.com/todd\_harrisonAbout CB1 CapitalWe believe the cannabis plant has untapped efficacious agility and will disrupt Western medicine; and we believe medical breakthroughs will soon shatter conventional wisdom.Integrity matters; CB1 Capital was built with the foundational constructs of honesty, trust and respect and our partners, employees and advisors are held to the highest standard of conduct and operational diligence.This platform was set up to educate and inform; we believe this is the next generation of impact investing and our mission is to effect positive change through cannabinoid wellness.About Todd Harrison:Todd Harrison is the Founding Partner / Chief Investment Officer of CB1 Capital Management. Todd has spent over three decades on Wall Street managing risk and researching financial market strategies. His institutional experience includes Morgan Stanley Equity Derivatives (VP), The Galleon Group (MD), and Cramer, Berkowitz LLC (President / Head of Trading)Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

"Great companies were never built by conservative leaders.Great companies were built by risk-takers."Deeply ingrained in Curaleaf's DNA is the ability to navigate the unknown ahead of opportunities.Timing these events is nearly impossible, but having the foresight and strategic resources in place when the opportunity strikes can change the game.For visionaries like Boris Jordan, being early in markets like Germany can be challenging for everyone to see until recent developments materialize.The US and European cannabis markets operate very differently, and Curaleaf is in a prime position to secure an untapped market share twice the size of the US.This week, we sit down with Boris Jordan to discuss the following:Unique Market Differences: Europe vs USEducating Institutional Investors: What does that conversation look like inside the room?Breakdown of the German Market, Hint toward AsiaAnd so much more About Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult use markets. In the United States, our brands are sold in 17 states with operations encompassing 147 dispensaries and employing more than 5,200 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Toronto Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime 

Investing in cannabis stocks is not for the faint of heart. It's common to see these stocks pop only to retrace their gains quickly.Understanding the implications and the strategies that institutional investors will use as they enter the sector, currently dominated by retail, could be a generational difference-maker for so many.This week, we speak with Pablo Zuanic to discuss the following:Cannabis Long-Term Investments:Navigating Market Nuances 280E Removal, Germany implications So much more About Pablo  Zuanic Pablo Zuanic is a well-known and highly rated consumer sector equity analyst, most recently following the cannabis and psychedelics sector. Over the past four years he launched coverage of over 35 companies (MSOs, LPs, CBD, MJ ancillary, mental health clinics), kept close track of sectoral trends, and followed the reform process in the US and elsewhere.  Pablo is the Managing Partner at Zuanic & Associates, a firm that recently launched a curated, comprehensive, thoughtful, data-driven research service on the cannabis and psychedelics sectors aimed to institutional investors and corporations. Pablo and the firm are also available for short term consulting and research advisory projects.Guest Links https://www.linkedin.com/in/pablo-zuanic-21b5a610https://zuanicgroup.com/https://twitter.com/420odysseusFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Companies obsessed with solving specific pain points always win.The cannabis industry, with its unique challenges, demands tailor-made software solutions.Software that guides critical decisions forms the company's foundational backbone. An unwavering dedication to profoundly understanding customer challenges and the agility to create nimble, value-focused software solutions is indispensable and poised to disrupt any incumbent.This week, we sit down with Rick Bashkoff to discuss:Lit Alerts, CannaVersions & the Origin from Pain to SolutionThe Critical Role of Accurate Data for SuccessBuilding Software Solutions for the Cannabis SectorThe Readiness of the Cannabis Industry for AI https://www.litalerts.com/https://cannaversions.com/https://www.receptivecap.com/https://www.linkedin.com/in/rickbashkoff/Lit Alerts:Founded in 2021 by a dispensary owner and an online marketing executive, we are a lean team built especially for cannabis retailers, agencies and consultants. Our superpower is our ability to remain lean and focused on our customer without the distractions most software companies incur. We're buiulding a software company in a new age of automation, In our observation, many cannabis operators are not (yet) self service software candidates. They need tools that are plug and play and require very little setup and maintenance (if any). CannaVersions: Automated & Easy-To-Use Email Marketing for Dispensaries Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Creating trust is foundational in authentic brand development.The transition from content creator visibility to tangible product offerings has become a pivotal strategy among leading global brands. The success stories of Mr. Beast's Feastables and Logan Paul & KSI's Prime underscore the significance of integrating your brand's identity into every aspect of your product. This approach ensures meticulous packaging and thoughtful design, essential for cultivating a captivating customer experience. House of Puff has recently unveiled its first adult-use product, marking a pivotal moment in their journey.This week, we connect with the masterminds behind House of Puff, Kristina Adduci & Holly Hager, to explore:The Evolution from Content Creator to Product LaunchLow Potency Products The Why behind their new launch And much moreAbout House of Puff:House of Puff is a women-owned and Latina-led company that’s based in the heart of New York City. We’re driven by the mission to transform the conversation about everything from consumption rituals to criminal justice reform. Join us in redefining your own life well-lived.Guest Links https://houseofpuff.com/https://twitter.com/kristinal0pezhttps://www.instagram.com/thehouseofpuff/https://www.youtube.com/channel/UCAf_5fsvF5N_5oadAWo1LMwFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Operating since 2011 comes with an enormous amount of experience and scars.Navigating the turbulence and keeping an eye on what's essential while scaling your organization is no small feat.Identifying new hidden revenue opportunities is the first challenge, but capitalizing on those opportunities, given the plethora of cannabis challenges, is an entirely different beast.This week, we sit down with Gabe Mendoza, EVP of Revenue for 4Front Ventures, to discuss the following:Introducing "The Hunt"Leveraging Highly Competitive Markets for Product TestingTurning Experience into Revenue OpportunityAbout 4Front ventures Established in 2011, we’re a leading force in North America’s cannabis industry. With over 600 skilled professionals across key states, we’re constantly refining our craft and advancing the industry. Our track record showcases our ability to thrive at scale in competitive settings. Today, our proven strategies fuel our growth in production, distribution, and sales throughout our target regions.Guest Links https://4frontventures.com/leadership/https://www.linkedin.com/company/4front-ventures/https://twitter.com/4FrontVentureshttps://www.youtube.com/channel/UCUhFE3NWuqFo9z-rme1oTGQhttps://www.instagram.com/_4frontventures_/#CannabisIndustry #CannabisCommunity #FFNTFFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime 

Trulieve stands at the brink of what may be a golden swan event.With rescheduling likely "imminent" and recent remarks from Gov. DeSantis suggesting that adult use appearing on Florida ballots could set ablaze an unparalleled opportunity."It really will change the structure of the business," and "We have the largest catalyst; I think that has ever happened to a single company in this space ahead of us, along with everything else everyone else has," underscore the magnitude of these catalysts.With Florida poised to be an industry game-changer, Trulieve's expansive footprint and readiness to meet the surging new demand, particularly from first-time customers, underscore the company's strategic positioning in a market ready to explode.This week, we sat down with Kim Rivers to discuss the following:Florida's Process to Adult UseHHS, Rescheduling, Safe BankingWhat Removing 280E Does for TrulieveHouse of Brands' evolution00:00 Introduction and Welcoming the Guest, Kim Rivers 00:54 Discussing the Marijuana Legalization Initiative in Florida 02:23 Challenges and Implications of Legalization 04:55 Understanding the Legal Process and Challenges 05:50 The Role of Trulieve in the Legalization Process 06:31 The Impact of Legalization on Trulieve's Business 07:17 The Importance of Industry Participation in Legalization 07:55 Reflecting on the Journey of Legalization 10:23 The Legal Challenges and Opportunities in Florida 16:14 The Expansion and Future Plans of Trulieve 28:21 The Impact of Rescheduling on the Cannabis Industry 30:47 The Momentum of the Cannabis Industry 31:44 The Impact of Cannabis Rescheduling 32:18 The Benefits of 280E Removal 32:47 The Challenges of Quantifying the Impact 33:07 The Importance of Efficiency and Savings 34:15 The Role of Rescheduling and Safe Banking 37:50 The Potential Impact of Schedule 3 Confirmation 46:24 The Importance of Brands in the Cannabis Industry 59:21 The Future of the Cannabis Market in FloridaGuest Links:https://www.instagram.com/trulieve_/https://www.linkedin.com/company/trulieve/https://www.trulieve.com/https://twitter.com/trulievehttps://twitter.com/rivers_kim #TCNNF #Trulieve #CannabisStocksFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Cookies is the most well-known and prominent cannabis brand. Berner's story and his rise in the cannabis industry are well documented, but it's his authentic approach that has given life to Cookies, propelling it to global fame. Despite the challenges and constraints in the cannabis industry, the brand's growing global popularity is a testament to his vision & impact.Brands like Cookies transcend beyond being mere symbols. They become universal icons that resonate globally, embodying a story and culture that connect with diverse audiences across generations and cultures. This global resonance is a clear indicator of successful marketing.This week, we sit down with Crystal Millican, Head of Marketing at Cookies, to discuss the following:Cover of Forbes.Insights into Genetics until 2080.Berner.And so much more. Guest Links https://cookies.co/https://twitter.com/cookiesglobalhttps://twitter.com/berner415https://www.instagram.com/berner415#Cookies #Berner #cookiescannabisFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

The NY CAURD program, intended to be a beacon of hope, turned into a myriad of challenges.Imagine relocating your family, investing your life savings, and building a dream, only to be met with a staggering injunction that brings the entire NY cannabis market to a halt. With countless unknowns, frequent regulatory changes, and surprises such as the NY cannabis tax, many entrepreneurs aspiring to enter the NY cannabis industry faced a daunting initiation that only the mentally strong could weather.In this episode, we delve into the heart of these challenges with Markel Bababekov, a CAURD applicant and seasoned entrepreneur. His story is a testament to the grit and resilience required to navigate the ever-shifting tides of cannabis regulations and market uncertainties.Dispensary Opening StepsIllicit vs. Legal ShopsLocation & Funding HurdlesStore Selection ProcessAnd so much more #NYCannabis #Cannabis #CUARDProgramFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Cannabis rescheduling is likely imminentWhat needs to happen for cannabis to be successful rescheduled?Who are the key players involved, and what should the industry be doing to prepare for what will likely be strong oppositionUnderstanding the inner workings of the DEA, HHS, and other involved parties is crucial in this complex scenario.As  '½ of the On Drugs' substack and one of the most influential leaders advocating for reform, Shane Pennington brings invaluable insights to this conversation.In this episode, we sit down with Shane Pennington to discuss:Cannabis Rescheduling ProcessComplexity of Hemp-Based ProductsGeorgia Pharmacies /DEAAnd so much moreGuest Links:https://www.linkedin.com/in/shane-pennington-29262193/https://www.porterwright.com/#s.1https://ondrugs.substack.com/#CannabisRescheduling #DEA #CannabisFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Big Alcohol knows the writing is on the wall. Cannabis consumption is growing, and Alcohol is shrinking. "We believe that over the next 5 years, the cannabis category will add 18 million past-month consumers, while alcohol will lose 2 million past-month consumers, as consumers increasingly embrace cannabis and temper their alcohol consumption" – TD Cowen.This week, we sit down with Paul Weaver, Head of Cannabis at The Boston Beer Company, to discuss the following:Big Alcohol's take on cannabis.Who is the Cannabis Beverage Consumer?Hemp Derived Beverages.and so much moreAbout Boston Beer CompanyWe are The Boston Beer Company and together we are heavy. From the very beginning, Jim Koch wanted to create a company that he would want to work for, creating a culture that celebrated beer with a passion and depth of knowledge that can’t help but be contagious to others. Nearly 40 years of brewing beer and cultivating talent later, we continue to be a passionate group of individuals who focus on raising the bar in everything that we do. We are always looking for hardworking, motivated and competitive people who strive to push the boundaries and never settle. Not to be lost in the shuffle is the ability to have fun – after all, we are a beer company, and if you can’t have fun in this business, there’s something wrong! Boston Beer is the maker of Samuel Adams, Dogfish Head, Truly, Twisted Tea, Angry Orchard.Guest Links https://www.bostonbeer.com/https://www.instagram.com/bostonbeercareers/https://www.linkedin.com/company/boston-beer-company/#JimKoch #SamuelAdams #SAMFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

The cannabis industry is gearing up for a significant shift towards sensors and technology. These tools aren't new; they are mainstays in industries like agriculture and oil and gas, now applied directly to cultivation and extraction.These technologies have been game-changers for the early adopters – playing a crucial role in boosting production and maintaining quality. Imagine having the power to prevent entire crops from failing or ensuring complete cannabinoid extraction, all thanks to sensor technology.The benefits are substantial for businesses that are quick to adopt these changes. By adopting techniques from other industries, cannabis operators are now embracing best-in-class global practices.This week, we sit down with Urban-Gro Bradley Nattrass to discuss the following:Sensors, CEA & AgTechTurnkey SolutionsDiversificationand so much moreGuest Links https://www.urban-gro.com/https://www.instagram.com/urbangroinc/?hl=enhttps://twitter.com/urban_grohttps://www.linkedin.com/company/urban-gro/#CEA #Agtech #UGROFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

The cannabis industry requires a unique personality and skill set to do what feels like building in quicksand. This personality and perspective is known as Cannabis DNA. This week, we sit down with Kmesh to discuss the following:Unpacking the 'Cannabis DNAThe role of a career coachNavigating the maze: Tips for those aspiring or in the cannabis industryGuest Links https://www.linkedin.com/in/kmesh/https://www.kmeshcann.com/ #cannabisleadership #cannabis #flowerhireFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

"Giant… That's a giant advantage."Cresco Labs may mirror other Tier 1 MSOs on the surface, but once you explore deeper, you'll discover their unique edge. They've built sophisticated systems and technology that set them apart and enable a nuanced understanding of market conditions. This advanced business intelligence approach significantly narrows risk aperture, proactively allowing Cresco to identify and capitalize on market trends.This week, we sit down with Charlie Bachtell to discuss:Implications of Rescheduling, 280E & Interstate CommerceCresco Labs' hidden compounding unique differentiator2024 Roadmap: Focusing on FL, Ohio, Penn, NYPivotal role of data in shaping their business strategyAbout Cresco Labs:Cresco Labs is one of the largest publicly traded, vertically integrated, multistate cannabis companies in the U.S. We produce the industry’s #1 portfolio of cannabis brands and operate dispensaries under our Sunnyside brand nationally that focus on delivering consumer education, trust and convenience.Guest Links:https://twitter.com/CharlesBachtellhttps://twitter.com/crescolabshttps://www.linkedin.com/company/cresco-labs/https://www.crescolabs.com/ #MSOS #CrescoLabs #CRLBFFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Navigating the cannabis industry, with its myriad obstacles, uncertainties, and regulatory complexities, demands an entrepreneur of exceptional resilience. Those who not only survive but thrive in this environment carry a wealth of hard-earned wisdom, the kind that could overshadow even the most intricate Harvard case study.In a sector where collaboration and a growth mindset are key, sharing lessons to sidestep potentially fatal business pitfalls is crucial. This week, we sit down with Willie McKenzie, a figure who embodies this ethos. He's not just at the helm of a successful, profitable cannabis business; he's also leading a mastermind group dedicated to fostering successful collaboration among operators amidst the industry's myriad challenges.Join us as we delve into:The genesis of the Elite Cannabis Operators Mastermind.California, Michigan, and Opportunities to improve for third-party testing labs.Continuous growth mindset...and much more. Guest Links:https://www.linkedin.com/in/william-mckenzie-ceo/https://scale.williemckenzie.comhttps://www.leftcoastholdings.com/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

From 1971 to 1986, Barry Foy of the Gentleman Smugglers was the mastermind of the importation of over 250 tons of cannabis, valued at an astonishing one billion dollars. His story is one of legend, marked by audacious moves, unexpected turns, and heart-stopping close shaves with the law.In this episode, we delve into the hidden world of international cannabis smuggling, uncovering the secrets of Barry's trade. We discuss:The transition from illicit smuggling to the legal cannabis market.The art of building trust and forging relationships with international suppliers.The importance of brand authenticityThe adrenaline-fueled thrill of evading multiple government agencies.Guest Links:https://gentlemensmugglers.com/https://www.instagram.com/gentlemen_smugglers/https://www.linkedin.com/company/gentlemensmugglers/https://www.linkedin.com/newsletters/7084930467686215682/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney