In this episode of the Difference Maker Revolution podcast, Jonathan, Steve, and Jeanine dive into the transformative power of storytelling in photography and how it can deepen client connections.The team explores the beauty of embracing imperfection, highlighting how capturing authentic moments can resonate more deeply with clients than striving for a flawless photo. They recount experiences from a recent photography workshop in Scotland and discuss the profound impact of storytelling on both client relationships and business growth.Jonathan, Steve, and Jeanine also address the challenges photographers face in maintaining fresh habits and avoiding the pull of old routines. They offer practical advice on shifting daily mindsets, building community connections, and focusing on creating intentional and meaningful work for clients.Image Link:https://drive.google.com/uc?export=download&id=1Sz6HD-kQkZB6enW4_2c_pu8shanNv2b_Key Discussion Points:Why imperfection captures the essence of life and builds deeper connections with clients.Insights from a recent workshop in Scotland that empowered photographers to elevate their craft.How storytelling changes the way clients see their photos and their value.Practical strategies to avoid slipping into old habits and stay focused on client stories.The importance of community and collaboration in sustaining creativity and inspiration.Join the Difference Maker Revolution to learn how to create impactful photography and build meaningful client relationships. Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr to connect with our team or explore upcoming workshops and resources.The Difference Maker Revolution podcast is here to inspire photographers to embrace their craft, build stronger client relationships, and grow their businesses. Hosted by photography industry experts, this show is your go-to for actionable insights, real-world experience, and a vibrant community of difference makers.Tune in for a fun, engaging, and motivational experience as we share the mission of Creating A Healthier Society Through Photography.

In this episode of the Difference Maker Revolution podcast, Jonathan, Jeanine, Brad, and Steve share their expert strategies for optimising your photography business during the bustling Christmas season. They discuss the importance of early preparation, maintaining flexibility to handle last-minute orders, and capitalising on unique opportunities like Black Friday to drive business into the new year.The team reveals their tried-and-tested methods for keeping clients satisfied and returning year after year. From managing holiday-specific inventory, like portrait boxes, to promoting gift certificates and Christmas cards, this episode is packed with practical advice for making the most of the holiday season. Jeanine also dives into her studio’s seasonal themes and planning techniques, showing how staying ahead with new ideas keeps clients engaged and coming back.Key Discussion Points:Importance of Early Holiday Planning: Why getting ready for Christmas as early as July can set your business up for success.Handling Holiday Orders and Deadlines: Strategies for balancing early orders with last-minute sessions.Leveraging Thanksgiving and Black Friday: How to use Thanksgiving family gatherings and Black Friday to maximise sales.Offering Gift Certificates: Tips on gift certificates to increase revenue and ensure continued business into the new year.Planning Themed Sessions: Insights into planning unique holiday themes and tailoring sessions to clients’ needs.Preparing for Q1: Why it's crucial to start planning for the new year before January, keeping business momentum high.Join the Difference Maker Revolution to discover how you can make the most of the holiday season!About the PodcastThe Difference Maker Revolution podcast is your go-to source for strategies to grow your photography business. Hosted by industry leaders Ronan Ryle, Jonathan Ryle, Bradley Bulmer, Jeanine McLeod, and Steve Saporito, each episode offers invaluable insights into marketing, client relations, and business growth, helping you fill your calendar and build a lasting client base. With real-world expertise, these professionals help photographers gain consistent leads and drive more profit, making it easier to manage and thrive in the seasonal photography business.Take the next step in your photography business journey by visiting https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to learn how the Inner Circle can transform your business!Tune in to learn, be inspired, and make a difference with The Difference Maker Revolution!

In this episode of the Difference Maker Revolution podcast, hosts Jonathan Ryle, Ronan Ryle, Jeanine McLeod, Bradley Bulmer, and Steve Saporito dive deep into the often misunderstood topic of "quality leads" in business. They challenge the widespread notion that some leads are inherently “quality” or “low-quality,” and instead argue that mindset, approach, and consistent follow-up can turn any lead into a valuable client.The team breaks down why many businesses struggle with lead quality and explains how expectations and work ethic play crucial roles in lead conversion. They also discuss the importance of viewing every lead as an opportunity and offer actionable tips for effective follow-up strategies. The conversation highlights how changing your mindset and developing persistence can make all the difference in nurturing leads.Bradley and Ronan share real-life examples from the photography industry, revealing how ordinary people, not just high-income clients, become the best clients when you invest time and effort into building relationships. Steve and Jeanine discuss the need to take responsibility in lead generation and persistence, showing how life circumstances might be why a client is slow to respond—not necessarily lack of interest.They also touch on the importance of nurturing long-term relationships through regular follow-ups and storytelling, which keeps potential clients engaged and reminds them of your value.Key Discussion Points:The reality behind the "quality lead" myth: mindset and follow-up matter more than “perfect” leads.Why client perception is shaped by your attitude and persistence.Practical strategies for effective lead nurturing and why you should never give up after one call.Real-life examples showing that clients come from all backgrounds, not just high-income areas.The power of storytelling and regular follow-up emails to keep leads warm and ready to convert.How life circumstances impact lead response and why assumptions about “ghosting” can harm client relationships.Connect with the Difference Maker team:Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsrAbout the Podcast:The Difference Maker Revolution podcast is a space where small business owners, photographers, and creatives can learn to elevate their financial health, accountability, and overall business success. Hosted by Jonathan Ryle, each episode dives deep into practical methods, strategies, and shared experiences to empower the listener to transform both their business and personal life.Tune in weekly for insights and real-world advice that can take your business to the next level.Available on  Apple Podcasts | Spotify | YouTube  

What if paying yourself every Monday could revolutionise your approach to business? Join the Difference Maker team as they explore the concept of “Payday Monday,” a powerful twist on the Profit First system, designed to keep business owners accountable and focused on cash flow.In this episode, host Jonathan Ryle leads a discussion with Ronan Ryle, Jeanine, Steve, and Bradley on transforming business finances into a weekly habit. They delve into how moving from monthly to weekly distributions can help small business owners like photographers, studio owners, and entrepreneurs establish a steady income and prevent impulsive spending. From building a “cash oxygen tank” for emergencies to leveraging small, consistent steps that compound over time, they provide actionable advice on financial discipline and achieving long-term stability.Key Topics:What Payday Monday is and why it’s a game-changer.Benefits of a weekly payout for motivation and accountability.Building cash reserves to withstand emergencies.Understanding the "Profit First" system and how it simplifies cash flow.The psychology of cash management and eliminating financial stress.Avoiding unnecessary expenses and focusing on profitable growth.The team also discusses the importance of planning for financial challenges, the human side of money management, and how even small adjustments can build financial resilience. If you’re looking to take control of your cash flow and create sustainable habits for success, this episode is for you.0:00 - Introduction to Payday Monday  1:27 - Concept Origins & Profit First Principles  3:19 - Shifting from Monthly to Weekly Paydays  5:04 - Keeping Cash Flow Structured and Accountable  8:06 - Impact of Profit First on Business Focus  13:29 - Warren Buffett's Cashflow Insights  16:30 - Building a Reserve Fund for Stability  19:32 - How a Cash Reserve Helped in a Crisis  23:36 - Steps to Build Long-Term Financial Health  29:03 - Power of Teamwork in Implementing Payday Monday  Connect with the Difference Maker team:Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsrAbout the Podcast:The Difference Maker Revolution podcast is a space where small business owners, photographers, and creatives can learn to elevate their financial health, accountability, and overall business success. Hosted by Jonathan Ryle, each episode dives deep into practical methods, strategies, and shared experiences to empower the listener to transform both their business and personal life.Tune in weekly for insights and real-world advice that can take your business to the next level.Available on  Apple Podcasts | Spotify | YouTube  #PaydayMonday #ProfitFirst #BusinessTips #FinancialStability #CashFlow #DifferenceMaker

In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, Brad, and Steve delve into the vital topic of aligning your social media strategy with your promotional efforts to maximise conversions. The team shares their insights on striking a balance between the long-term benefits of consistent content creation and the immediate impact of targeted advertising. Key discussion points include the importance of building trust through alignment, as aligning your social media posts with your running ads fosters trust and improves conversion rates. They emphasize a proactive marketing focus—ads attract clients, while content creation can yield long-term results. The conversation also touches on the pay-to-play landscape of social media platforms like Instagram and Facebook, which make paid ads essential. While content creation can be challenging, running ads is straightforward and effective in generating immediate leads. Lastly, they discuss the need to stay adaptable, as social media trends shift rapidly, but core marketing principles remain constant.Key Discussion Points:The importance of aligning content and ads for consistent messaging.Strategies to balance short-term advertising with long-term content initiatives.Practical tips for running effective Facebook and Instagram ads.The role of evolving platforms like TikTok in the current marketing landscape.Why taking action and maintaining consistent marketing is more valuable than striving for perfection.Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsrand book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of the Difference Maker Revolution podcast, Ronan Ryle, Jeanine, Steve, and Brad discuss profitable pricing strategies for photographers. They emphasize understanding true profit, confidently setting prices, and keeping pricing simple. True profit, they explain, is the money left after covering all business expenses like taxes, overhead, and salaries.Brad warns against pricing backwards, recommending starting with your desired profit and working backwards. The team advises against comparing prices with competitors, instead focusing on the value you provide. Steve stresses confidence in pricing, while the group highlights the importance of simplifying pricing structures to avoid client confusion.Key Discussion Points:Understanding True ProfitPricing for ProfitabilityAvoiding the Comparison TrapThe Power of Confidence in PricingSimplifying Your Pricing StrategyJoin the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this engaging episode of the Difference Maker Revolution Podcast, Ronan, Steve, and Jeanine explore the transformative power of mindset in business success and client relationships. They discuss how our beliefs impact communication, customer experiences, and ultimately, the bottom line. By sharing personal anecdotes and experiences, the hosts provide valuable insights on why it's essential to cultivate a positive mindset to guide both your personal and professional growth.  Steve shares how your mindset acts as the steering wheel of your life, influencing your actions, your clients' perceptions, and their experiences with us. Jeanine and Steve explain the significance of personalisation in client interactions—greeting clients by name and making them feel valued can have a powerful impact. Learn how making positive assumptions in sales, such as believing clients want to buy, can lead to improved outcomes, and why confidence in your service directly influences customer behaviour. Key Topics Discussed: How Mindset Shapes Reality and Business Outcomes Enhancing Client Relationships by Knowing Their Names Managing Team Energy for Positive Client Experiences Belief Drives Sales Success Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.   Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.   Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Today the team discusses the importance of building relationships with other businesses. The conversation highlights how good relationships with other businesses can provide valuable assistance during times of crisis. As in life, business relationships thrive through reciprocity, collaboration, and a genuine intention to help one another.   The discussion also explores how stepping outside of one's own business can provide fresh perspectives and opportunities to learn from others, even in seemingly unrelated industries. We delve into the power of storytelling, noting how creative professionals can leverage their expertise to benefit their business partners.   By being open-minded, actively listening, and genuinely collaborating, businesses can cultivate meaningful connections that extend beyond transactional exchanges and lead to mutually beneficial outcomes.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this week's episode, we delve into the common misconception that average sales value is the ultimate measure of success for a sustainable business. The team shares their insights from their own experience in the photography industry, emphasising that while average sales value is  relevant, it's not the sole indicator of a thriving enterprise.   We explore how the photography industry has become overly focused on ego-driven pricing and the perception of success, rather than on delivering consistent, exceptional client experiences.   Ultimately, the key to success lies in understanding that a healthy business requires a holistic approach, considering factors such as lead generation, client conversion, and delivering exceptional value.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode, the team delves into the concept of never relying on a single approach, particularly when it comes to marketing strategies. Brad and Jeanine share their experiences navigating the ever-evolving landscape of client acquisition and how they have adapted their marketing over time.   Brad reveals the majority of his new business (a staggering 90%) is generated through Facebook ads. While this strategy has proven highly effective, he acknowledges the potential risks of becoming overly dependent on a single platform.   It’s important to maintain a diverse portfolio of marketing channels in case the tides turn. The key is to avoid the temptation of putting all your eggs in one basket, lest you find yourself vulnerable to the unpredictable nature of the market.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

This episode of The Difference Maker Revolution Podcast explores the importance of client appreciation events for photographers. We delve into the reasons why showing gratitude to clients is crucial for building long-term relationships, and discuss the key considerations when planning such events.   It’s important to make clients feel like part of a family rather than just a transaction, highlighting the importance of consistency in these events. The team also discusses the power of recurring events, giving clients a consistent moment in a year to look forward to.   We also touch on the role of community and networking, as client appreciation events can be used to partner with other local businesses and provide additional value to attendees.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode, we’re still talking about the five mega trends affecting the photographic industry. We continue on the second mega trend - the self-centric photography industry, where photographers often believe that their clients value their unique style and art rather than the emotional connection and meaning they derive from the photographs.   We also explore our third mega trend, "dual worlds". With the rise of social media people are living in both the physical and digital realms, and this has a huge impact on individuals' perceptions of the photography industry. This is closely linked to our fourth mega trend, the impact of AI on photography. Will AI surpass human capabilities? How can photographers focus on the human element?   Our final mega trend is the consumer availability of products, where the once exclusive products offered by photographers are now readily available to the general public. The team discusses each of these trends and their impact on the past, present, and future of the photography industry.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

This episode is the first in a series of three that focuses on the 5 Mega Trends impacting the photography industry. Knowing the movements affecting the industry enables strategic planning, which is critical for your business.   Strategic planning involves understanding where we want to go and using trends and information to predict the future. Effective strategic planning requires goal setting, marketing plans, and adaptability as trends shift.   We go over the first mega trend of the evolution of photographic equipment, and start on our second mega trend, the self-centric photography industry. We also explore the concept of "stagnation" and the risks of not evolving, emphasising the importance of being willing to let go of what worked in the past and embrace new ideas and strategies.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

As photographers, we know that relying on organic reach isn’t enough to sustain your business. Paid ads should be a core part of your marketing strategy, as they can instantly boost your visibility and drive more engagement.   Paid ads also give you the power to target specific audiences, meaning you can showcase your unique style to those who are most likely to book your services.   With the digital landscape constantly changing, it is important to adapt with the times. By using the measurable results and insights which paid ads offer you can learn where it is most valuable to focus your energy.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Maintaining a positive mindset is crucial for photographers, as it can significantly impact their business success. Focusing on solutions rather than dwelling on problems can often manifest the very solutions you’re searching for. Jeanine shares personal stories from childhood, how her mother instilled in her a positive attitude by always looking for the silver linings, and how this impacts her business today.   The team also highlights practical strategies for maintaining a positive mindset, such as setting time limits for negative thoughts and actively seeking out opportunities for growth and learning. The ability to pattern interrupt and try new approaches when faced with challenges can also help photographers maintain momentum and avoid negative spirals.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Are you making effortless sales? Effortless sales strategies are essential for ensuring a steady flow of bookings, providing financial stability and allowing you to focus on your craft. A streamlined sales process enhances the client experience, making it easier for them to engage with your services without feeling overwhelmed or confused.   The team discusses how they have simplified their sales process through refining their offerings, focussing on their clients needs, consistent communication, and utilising automated systems such as CRM tools.   Effortless sales are all about making the purchasing process as smooth and stress-free as possible for both you and your clients. A seamless experience will lead to increased bookings and satisfied clients.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Networking is more than just exchanging business cards, it’s about building relationships, especially within the photography industry. Human interaction is key to creating connections that lead to new opportunities, collaborations, and business growth.   In this episode Ronan and Steve discuss the ways they have built their network, how they make use of their network, and share some of the tips they usually reserve for their clients.   They also explain why repeated expo visits are a powerful tool for both building and understanding your network, and can provide valuable insight into how to run your business as well as make those powerful connections.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

How can you turn leads into bookings? It isn’t enough to build a brilliant business, you need to market it to raise awareness with your potential customers.   No business succeeds without hard work. Whilst amazing products help, they aren’t enough by themselves. A complementary marketing strategy is necessary for a successful business. The team talks about what they do to help their businesses thrive and offer helpful tips to boost your marketing plan.   We also discuss the goals of our businesses, what makes them work for us, and why we enjoy working on them. Everyone has different passions, and it’s important to build your business to complement your passions, as the best business is one you believe in and love working on.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Folio boxes have become an essential tool for photography businesses, as both product and advert. Whether showcasing a portfolio, presenting a product, or delivering documents, folio boxes add a touch of sophistication that leaves a lasting impression.   Businesses can design folio boxes to match their brand, incorporating logos, colours, and high-quality materials. For photographers, presenting prints in a well-crafted folio box can significantly increase the perceived value of their work, encouraging clients to invest more in their services.   Folio boxes also add value by creating a memorable client experience. They offer a tangible, tactile element that digital formats lack, making the unboxing experience special. This distinctiveness helps businesses stand out in a competitive market, offering clients something unique and memorable.   To find out how folio boxes can help your business, visit: https://3xmsolution.com/#welcome   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Personalised service is key to making clients feel like family. Just as a memorable holiday caters to your preferences, offering customised services can make clients feel special and valued. By treating each client with a unique approach tailored to their individual needs, photographers can build strong, lasting relationships.   Asking clients about their favourite drinks and snacks before their session is a simple yet effective way to enhance their experience. When clients arrive and see their favourite refreshments waiting for them, it sets a positive tone for the entire session. Jeanine experienced this level of service first hand in Aruba, and has brought some notes back to share with the team!   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Do you know who your biggest competitor is? It might not be who you expect.   Today we're exploring the challenges of competing in the photography industry, and particularly why fellow photographers aren’t your main rivals. Travel agents are actually a much bigger rival to photographers, and as such it’s important to market and cater to clients during peak travel seasons.   We explore effective strategies for reaching potential clients when demand is highest, along with tips on how to make your services stand out in a crowded market. We'll also delve into ways to manage client expectations while working within their budget, ensuring high-quality service without compromising on pricing.   Prioritising client relationships is key to long-term success in the photography industry. We'll highlight techniques for building and maintaining strong relationships, providing valuable experiences, and encouraging repeat business. Learn how to create a loyal client base that keeps coming back for more, ensuring your photography business thrives in a competitive landscape. Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Today, we're exploring how photography studios can excel in the art of seasonal display changes to captivate and engage clients all year round. Each season offers unique opportunities and challenges, and we'll delve into effective strategies for keeping your studio’s visual marketing fresh and appealing.   We discuss how to adapt your studio's aesthetic for a variety of annual events— including Jeanine’s current transition from baby season to High School Senior graduation, as well as a variety of popular holidays.   It can be expensive to overhaul all of your displays multiple times per year, so we also discuss cost-effective ways to manage your displays. Whether that be utilising evergreen content, appealing to multiple demographics, or only changing the displays you really need to, there are plenty of creative ways to get the same results without breakaing the bank.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Do you know the difference between a Studio Manager and a Studio Coordinator? Both are crucial for keeping studios running smoothly, but knowing which one your studio needs can be even more important for your hiring process.   Coordinators handle scheduling, client communication, and logistics, allowing photographers to focus on their creative work. They create an organised environment where photographers can do their best.   Managers oversee the studio's overall operations. They take care of budgeting, resource allocation, and team management, ensuring everything runs smoothly. Their role is essential in making sure everyone has what they need to work effectively and harmoniously.   But remember, bringing in business isn't just up to the coordinators and managers; it's a team effort. Photographers, assistants, and administrative staff all play important roles in attracting and keeping clients. By producing great work, offering excellent customer service, and using their networks, everyone helps the studio succeed. This teamwork is key to maintaining a steady flow of business. Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

A Silent Recession occurs when you and other businesses feel financial strain, even though the economy hasn't officially entered a recession. In today’s episode, the team discusses the pitfalls business owners often fall into when facing a silent recession and how you should respond to them.   As a photographer, recessions can mean facing fewer bookings as people make cutbacks. The knee jerk reaction is to cut spending across the board, but this isn’t necessarily the best strategy to maintain your cash flow.   The team discusses different methods for keeping your business afloat during difficult times, such as diversifying your income, building strong client relationships, and pure hard work to sustain your business through the economic uncertainty of a Silent Recession. Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Join Ronan, Steve, and Bradley delve into the financial strategies photographers use to accommodate clients and keep their businesses thriving.  In this episode, you'll discover: ✅ Finance vs. Self-finance Payment Plans: Learn the key differences between client payment plans and third-party financing, and how each affects cash flow. ✅  Choosing the Right Option: Weigh the benefits and drawbacks of finance versus payment plans, and understand how they can influence client satisfaction and business operations. ✅ Impact on Referrals: Find out how delayed product delivery due to payment plans might harm your referral rates and what you can do about it. ✅ Upfront Delivery with Partial Payment: Explore the strategy of delivering products upfront while requiring a minimum upfront payment to cover costs. ✅ Marketing Finance as a Product Feature: Discover how incorporating finance options into your marketing strategy can align with modern subscription-based buying habits. ✅ Handling Credit Card Fees: Learn why credit card fees should be included in your pricing structure rather than added as a separate charge. ✅ Adapting to Consumer Trends: Stay ahead of market changes by testing new strategies and adapting to evolving consumer preferences. Don’t miss out on these valuable insights to enhance your photography business's financial management and client satisfaction.  Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Ready to unlock the ultimate formula for trade show success? Buckle up for our latest podcast episode, where the team spills the beans on how to turn your booth into a booking powerhouse!  In this episode, the team delves into the critical goal of participating in trade shows and expos: securing bookings. They emphasize that lead generation and branding are important, but secondary to this primary objective. Additionally, they provide valuable tips for effectively managing trade show conversations, such as attracting a crowd by announcing competition winners and forming connections with other exhibitors. The team also highlight the potential for solo entrepreneurs to enlist the assistance of enthusiastic fans or clients to enhance their booth presence. Furthermore, they discuss the crucial aspect of measuring return on investment and stress the importance of factoring in the cost of time and shutting down the studio for the event. In this episode, you'll hear: ✅ The importance of prioritizing bookings over lead generation and branding at trade shows and expos ✅ Strategies for managing trade show conversations effectively, including attracting crowds and networking with other exhibitors ✅ How solo entrepreneurs can leverage support from raving fans or clients to enhance their presence at events ✅ Insightful methods for measuring return on investment, considering factors such as revenue generated, cost per lead, and time invested ✅ Understanding the true cost of participation by factoring in expenses like studio shutdowns and the cost of time Tune in now and share the incredible insights you've gained from this episode! Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode, the team dives into the critical role of cash flow in your business. Ever heard the saying, "Cash is like oxygen"? Without it, your business can suffocate quickly. Join us as Ronan, Jonathan, Brad, and Jeanine unpack the secrets to keeping your cash flow healthy and your business thriving. From clever payment plan strategies to managing reserves, we’ve got the insights you need to ensure your business stays strong.   Tune in and breathe new life into your financial strategy—because in business, cash flow is reality.   In this podcast episode, you'll hear:   The **importance of cash flow** and why "cash is like oxygen" for your business. Strategies to ensure you have enough **cash reserves** to keep your business thriving. Insights from Jeanine on her **six-month cash reserve** strategy and how it helped her navigate tough times like COVID. The pros and cons of offering **payment plans** to clients and how they can impact your cash flow. Brad's tips on managing **payment plans vs. finance options** to avoid future cash flow problems. Jonathan's take on the **psychology of instant gratification** and how it affects client satisfaction. Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In today's fast-paced world, clients sometimes need to cancel or reschedule their sessions at the last minute. While we appreciate clients informing us 48 or 72 hours in advance, some cancel just an hour or even 15 minutes before the appointment. This can be particularly challenging for photographers, who invest significant time and effort in preparing the studio and equipment for each session. Last-minute cancellations not only disrupt schedules but also result in financial loss. Here are three strategies to handle this issue: 1. Implement a Clear Cancellation Policy Establish a clear cancellation policy that includes consequences for last-minute cancellations. Communicate this policy at the time of booking and in confirmation emails. For instance, charge a fee if the session is cancelled within 24 hours. 2. Require a Non-Refundable Deposit Ask for a non-refundable deposit when clients book their session. This can cover some of your preparation costs and discourage last-minute cancellations. 3. Use Online Booking and Reminders Invest in an online booking system that sends automatic reminders to clients about their sessions 48 and 24 hours in advance. This reduces the chance of last-minute cancellations. By implementing these strategies, you can minimise the impact of last-minute cancellations and keep your photography business running smoothly. Clear communication and strong policies are essential for maintaining a professional and reliable service.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.   Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.   Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In the fast-paced and competitive world of photography, offers are invaluable tools for photographers. They not only aid in attracting new business but also provide potential clients with a glimpse of the photographer's skills and style before committing to a full package. Despite their clear advantages, some photographers feel hesitant about running offers. There's a concern that providing discounts or special deals might unintentionally diminish their brand, compromise work quality, or reduce reliability in the eyes of clients. It's natural to have reservations about marketing oneself, but embracing promotional activities is essential for long-term success. By actively showcasing your work, engaging with potential clients through various marketing channels, and strategically employing offers to attract attention, you not only enhance your visibility but also bolster your perceived value in the eyes of your target audience. Remember, marketing isn't solely about selling services; it's about fostering relationships, building trust, and positioning yourself as a reputable and reliable professional in the industry. So, don't let fear hold you back. Embrace marketing, and witness your business flourish as it reaps the rewards of your efforts.   Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.   Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.   Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Are you ready to embark on a journey of discovery and connection? In this captivating discussion, the team delves into the profound impact of nurturing relationships and the transformative power of capturing meaningful moments through photography.   Unlock the secrets to meaningful connections and transformative experiences! Together, let's celebrate the beauty of genuine connections and the magic of storytelling through photography.   In this episode, you'll hear:   How James beautifully mirrors his mother's nurturing nature towards their cat, providing Jeanine with a deep sense of validation and reassurance as a mother. The importance of preserving these heartfelt moments through photography and the invaluable significance it holds for parents. The enlightening revelation of discovery calls and their ability to forge emotional connections through the lens of a camera. The pivotal role of photography in immortalizing memories and weaving stories that resonate with the soul. Our heartfelt commitment to creating experiences that transcend mere artwork, focusing instead on fostering genuine emotions and connections. The profound impact of meaningful conversations that prioritize emotions and personal connections over mere transactions.   Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.   Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.   Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Join us the team delve into the transformative power of mindset and intention in the world of marketing. Discover why marketing is more than just spending money—it's an investment in your business's growth. Learn how consistency and repetition are key, and conquer your fear of reaching out to potential clients. From branding to effective use of offers, we cover it all. Don't overlook older leads—nurture those relationships! Plus, find out how a positive mindset can boost your marketing game. Feeling stuck? We've got the solution. Tune in now! The importance of the transformative mindset and intention in marketing. Viewing marketing as an investment in business growth and success. The significance of consistency and repetition in marketing efforts. Strategies for setting aside dedicated time for making phone calls to potential clients. Overcoming phone anxiety and procrastination. Strategies for boosting confidence in reaching out to potential clients. Exploring the concept of branding and its impact on marketing. Addressing concerns around using offers effectively. Recognizing the value of follow-up calls with older leads. Emphasizing the role of mindset and intention in making effective phone calls. Strategies for implementing pattern interrupts and changing states to overcome challenges. Understanding marketing as an opportunity to brighten someone's day. Exclusive offer: Free 30-day trial of Difference Maker Impact for Facebook ads success. Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.  The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Client avatars are like idealised portraits of our perfect customers, representing who they are and what they value. They guide our efforts to provide top-notch service tailored to their needs.   However, sometimes, despite our best efforts, there are clients who prove difficult to engage with—they seem disinterested or unresponsive. It's crucial to recognise when certain clients may not align with our values and adjust our avatars accordingly. By learning from these challenges, we can refine our client profiles to have a greater impact and truly make a difference in their lives.   Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In the world of photography, the importance of session fees and the stigma surrounding deposits are topics that come up all too often.   A client is putting their trust in you when they pay, making how you handle session fees crucial when dealing with both new and existing clients.   However, some clients choose to cancel 24 hours before a session, or even on the same day! This may seem like a disaster, but it actually presents an opportunity to foster a relationship with that client.   We explore why session fees are essential for professionalism and how deposits can protect photographers' business interests while addressing clients' concerns. Join us as we delve into these crucial aspects of photography business practices.   Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In the world of photography, the concept of 'luxury' often takes centre stage, with many photographers branding themselves as providers of premium services complete with lavish extras.   However, this approach doesn't always yield a bustling client base.    Instead, by prioritising the delivery of high-quality results, photographers can demonstrate their dedication to excellence, fostering trust and reliability among their clientele.   This focus on quality over ostentation is crucial for building a reputable and enduring presence in the industry.   Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Are you finding it difficult to truly understand your photography clients and keep them engaged?   Asking the right questions is key to discovering what matters most to them and making an emotional connection.   Small acts of empathy like active listening and focusing on their goals, rather than just the technical aspects of the shoot, can build strong rapport. This prevents clients from losing interest down the line and helps land more bookings.   By tailoring questions to learn about each individual client's unique needs and interests, you can get them excited about capturing their special moments.   Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Tired of relying on Google to bring in leads and waiting by the phone hoping it will ring?   With proactive marketing through Facebook ads, you can generate your own quality leads and have meaningful conversations with potential clients.  When you understand what your audience truly wants and focus on their needs and desires rather than just photography, you'll be able to create transformational experiences that will turn them into long-term clients. By implementing a proven system of proactive marketing, you can avoid the ups and downs of the "rollercoaster business" and instead enjoy stability and greater control over your photography company.  Isn't it time to stop leaving your success to chance and start generating leads every single day? Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

How can you become a difference maker in your photography business? By focusing less on yourself and more on your clients.   As a difference maker, your goal should be to understand each client's unique needs and provide a transformational experience. This means truly listening without judgement and helping clients feel valued. It also means getting comfortable with discomfort, as pushing past your limits is when real growth occurs.   Most importantly, have faith in your ability to make a difference. Let go of fears of not being "good enough" and trust that by prioritising client fulfilment over your own insecurities, you will naturally attract those meant to appreciate your gifts. In time, you will look back amazed at how far you've come and the lives you've touched along the way.   Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

How do you qualify leads? Are you calling every lead and making a quick judgement? Or are you spending time and effort getting to know them? Quick judgements may seem like a sensible strategy, but the team discussed the importance of quality over quantity, particularly when it comes to how you spend your time.   Ronan asks Jeanine and Steve how they weed out the leads from their marketing and discover which of them are actually going to make a booking. Jeanine reflects on the detriment of pre-judging your leads and making them jump through hoops to prove they’re worth a conversation. Steve tells the story of how managers framed their requirements to enable their teams to make bookings much more efficiently. Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.    The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Is success truly defined by money and achievements, or is there more to it? For Jonathan and Ronan, true success is about so much more. They discuss how to define success on your own terms rather than comparing yourself to others.    Whether you want to build a multi-million dollar studio or earn a modest living, your version of success is valid as long as you're passionate about your work. They explore overcoming fears of failure by focusing on the joy of the journey, not just the destination. Finding fulfilment in helping clients brings the most reward, not financial goals. So don't get caught up in what others think is success - define it for yourself and don't be afraid to start small as you follow your dreams.   Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of the podcast, the Difference Maker Revolution team talk about Difference Maker Marketing and how it differs from what most photographers think about marketing. In this episode you will hear:  What your marketing should NOT be about What photographers typically believe is a "qualified lead" The demographic that tends to spend the most money The role of your studio in your marketing Why marketing isn't just about getting new clients The importance of understanding your ideal client Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.  The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Difference Maker Revolution Podcast the team discuss their coming together with Steve Saporito Education to kickstart the Difference Maker Revolution!   They discuss the importance of photographers focussing on their clients above all else in order to survive in this modern world. They explore the effects of technology, such as AI, on society and the photography industry, and ways to stay ahead of the curve. The team also discovers their similarities with the Avengers!   In this episode you will hear:  What is The Difference Maker Revolution? Why you need to focus on your clients How to stay ahead of AI The importance of intention Why is the team like the Avengers? Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team shares the second half of a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers.   They discuss brainstorming creative marketing ideas for various genres of photography including newborn/maternity, family portraits, pet photography, and boudoir. Through an idea mining session, the hosts and participants propose strategies like creating lead magnets, partnering with related businesses, hosting special events, leveraging social media platforms, and networking to attract more clients.   In this episode you will hear: Ideas for marketing newborn and family photography Creative product and service ideas for baby and family clients Strategies for targeting ideal clients through events and organisations Marketing pet photography through partnerships and social media Generating leads for high school senior portraits using TikTok Reaching boudoir clients on Facebook and through networking Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.  Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team shares a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers.   They discuss brainstorming different marketing ideas for various genres of photography like weddings, portraits, and newborns. Mike Michalowicz leads the team in an idea mining session where they rapidly generate ideas without judging them initially. Some ideas discussed include partnering with jewellers to offer engagement sessions with ring purchases, offering newborn sessions or family portraits to wedding clients, and using TikTok videos of product unboxings to promote the business.   In this episode you will hear: Four unique marketing ideas for wedding photographers Partnership ideas between newborn and wedding photographers Ways to use videos on TikTok and Instagram to promote the business Discussion of the idea mining process and techniques for expanding on ideas as outlined in Michalowicz's book “Get Different: Marketing That Can't Be Ignored!” Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.  Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discusses the importance of having a proactive marketing system in place for photographers.   They discuss how relying solely on clients finding you through search engines or referrals is not enough to build a sustainable, profitable photography business. The team emphasises that photographers need to proactively market their business through activities like paid advertising, outreach, and networking to attract new clients and avoid the "rollercoaster effect" of being too busy or not busy enough.   In this episode you will hear: A definition of what proactive marketing is for photographers The difference between leads attracted through proactive marketing vs other methods Why confidence is important when engaging leads Examples of a photographers who achieved their best year through implementing proactive marketing   Join the Difference Maker Revolution at  www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.   Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.  Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discusses tips for attending Imaging USA and other trade shows.   Jeanine shares her top tips for getting the most out of trade shows and conferences after attending them for over 20 years. Some of her tips include understanding your reasons for attending, taking notes on what you learn each day, and setting deadlines to implement ideas when you return.   In this episode you will hear: Ways to network and brainstorm with other photographers at events How to avoid information overload and actually take action on what you learn Tips for discerning what advice is actually relevant for your own studio Details about the team's booth at Imaging USA and the free gift for their visitors Plans for Ronan's pre-con session at the event   Join the Difference Maker Revolution at  www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.  Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.  Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discusses the Difference Maker Revolution movement they're starting.   They discuss their vision for creating a movement that shifts the focus of photography from artistic expression to transforming clients' lives. They aim to make photographers "difference makers" rather than just vendors of images.   In this episode you will hear: Their reasons for needing a revolution in the industry How becoming a "difference maker" can help photographers survive the rise of AI Stories of how photography has helped clients in meaningful ways Plans to bring photographers together to help more people through the power of photography A passionate discussion around using their skills to improve society   Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.  Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.  Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discuss their key learnings from 2023 and goals for 2024.   They discuss the importance of taking consistent action in your business while also having an underlying strategy and understanding the reasons behind why you’re doing what you do. Delayed gratification is also discussed as an important principle to apply to both business and personal goals.   In this episode you will hear: The importance of understanding the why behind what you’re doing  How to to be happier in 2024 Why you should never take your foot off the marketing pedal  What to do to improve team training systems Lessons around gratitude The importance of delayed gratification and its benefits   Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training. The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.  Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.  Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

In this episode of The Fully Booked Photographer the team discuss why New Year's resolutions often fail and how to set goals that stick.   They discuss how most people give up on their resolutions by mid-January because they set unrealistic goals and lack discipline to follow through daily. The hosts debate when the best time is to set goals, with Brad arguing it's better to commit to improvement every day rather than waiting for January 1st. They also discuss how social and travel habits can derail health goals. The episode concludes by encouraging listeners to set rules rather than resolutions and use a journal to track progress towards building a successful photography business through lead generation.   In this episode you will hear: Why most New Year's resolutions fail by mid-January How to set realistic goals that can be achieved through daily discipline The best time to set your goals How social habits and travel can undermine your goals Why you should be setting rules instead of resolutions to build commitment The importance of using a journal to track progress towards business goals For more information about this episode head to https://www.thefullybookedphotographer.com/mifgeal The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.