Brandon talks with Hiral Zalavadia, Founder and CEO at Stately, a men’s fashion subscription service and innovator in the space. They talk about entrepreneurship and Hiral’s journey,  growing a business, and getting past pain points and bottlenecks, how to assess and mitigate risks, and navigating toward the future. They explore the ins and outs of the online subscription model, leading with subscriptions, and structuring products for success. Links:Find Brandon Amoroso at https://www.brandonamoroso.com  and https://www.electriqmarketing.com Find Hiral Zalavadia at https://www.linkedin.com/in/ hiralzalavadia/ and Stately at  https://statelymen.com. 

Brandon talks with Billy McClennan, Director of Partnerships at customer service platform Gorgias. They go into Billy’s journey from chemist to e-commerce platform Gorgias, customer service platform, and the e-commerce industry. They explore driving revenue and retention with customer service, using automation for improving the customer experience, and building self-service processes. They parse the different modes of customer service, preferred methods and trends, and educating brands around the impact of customer service on business.  Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Billy McClennan at https://www.linkedin.com/in/billy-mcclennan-27bb3484/ and https://www.gorgias.com/. Find the Gorgias eBook The Support Performance Flywheel: https://www.gorgias.com/ebook/support-performance-flywheel 

Brandon talks with Dan Sweeney, Chief Operating Officer of Torque Detail, a leading automotive detailing product company. They talk about distribution in e-commerce and brick and  mortar, the benefits of brick and mortar for some products and getting into retail, using database segmentation for local activations and community building for retail, and e-commerce tactics that are working. They explore landing pages, building a good offer, email strategies, and copywriting.  Links:  Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Dan Sweeney at https://www.linkedin.com/in/sweeneydaniel/ and https://www.torquedetail.com/. 

Brandon talks with Matt Bahr, CEO of Fairing, formerly EnquireLabs, a marketing insights technology company. They talk about the potential of technology and consumer data, the shift to retention as a strategy, and using data to build a competitive advantage. They go into how to create effective segments, identifying what data to analyze, where to capture it, and what to do with it, building a customer profile, and the importance of understanding your customer and building personas. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Matt Bahr at https://www.linkedin.com/in/matthewbahr/ and at https://fairing.co/.   

Brandon talks with Zac Brandenberg, co-founder and CEO of DRINKS, the online leader in adult beverage who pioneered the world’s first Wine as a Service (WaaS) platform and now the parent company of Electriq Marketing. They talk about the DRINKS acquisition of Electriq and the need to bring innovation to a highly regulated and fragmented industry that hasn’t changed since Prohibition. Zac and Brandon dive into the need to bring the power of Shopify to wineries so they can apply the same efficiencies, data, and customer experiences as other D2C brands. They unveil the upcoming DRINKS app on Shopify that will provide tax and compliance in the check-out system for wineries. They also use alcohol puns.Links:Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.comFind Zac Brandenberg at https://www.linkedin.com/in/zac-brandenberg/ and http://www.drinks.com.

Brandon talks with Rich Watson, Founder of Augmented Hype an augmented reality ad filter technology. They talk about the challenges of customer acquisition, how AR can create connections with customers, the power of immersion for e-commerce, and how effective AR Is compared to traditional ads. They talk about use cases for AR, AR for NFTs, and elevating AR beyond standard marketing tactics. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Rich Watson at https://www.linkedin.com/in/rich-s-watson/ and at https://www.augmentedhype.com/. Meta AR Ad Study:https://www.facebook.com/business/news/insights/groundbreaking-ar-ad-study-quantifies-the-value-of-immersive-

 Brandon talks with Calvin Lammers, SVP of eCommerce for premium hot sauce TRUFF. They talk about CPG online and retail, how to differentiate food products by using content to identify taste profiles and educate audiences, handling the shift from acquisition to customer loyalty, and tips on building a consumer brand. They also explore CPG business challenges and fulfillment, understanding TikTok, and building teams. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Calvin Lammers at https://www.linkedin.com/in/calvinlammers/ and https://www.truff.com/.   

Brandon talks with Louis Amoroso, Co-Founder and President of DRINKS’ DTC marketplace Wine Insiders. Louis and Brandon talk about a newly launched program for adventurous wine lovers called the Ultimate Wine Insider, wherein the winner of the program will get 100k and four trips to four continents courtesy of Wine Insiders. They explore how and why the program was created, what they expect from it, how programs like this can build community engagement, and how to participate.  Links:  Find Brandon Amoroso at https://www.brandonamoroso.com and  https://www.electriqmarketing.com  Find the Ultimate Wine Insider Program at:  https://wineinsiders.com/promotion/ultimatewineinsider  

Brandon talks with Ashland Stansbury, Founder, and CEO of Because Intelligence, a product page content automation platform. Ashland and Brandon talk about entrepreneurship, entering the e-commerce industry, and being a gen Z business leader. They explore the importance of the product page to improve the customer journey and the difficulties around personalization and customization of product pages at scale. They also dive into pricing strategies in the Shopify ecosystem and how to balance business needs and customer expectations. And some closing advice for entrepreneurs!Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.comFind Ashland Stansbury at https://www.linkedin.com/in/ashland-stansbury-7b0a64b0/ and https://www.becauseintelligence.com/home. 

Brandon talks with Andy Cloyd and Anders Bill, the Co-Founders of Superfiliate, a new player in word of mouth. Superfiliate automates the creation of personalized storefronts for customers and creators. They talk about the problem with customer acquisition, the importance of diversifying the marketing mix and not relying on paid media, optimizing channels beyond traditional marketing tactics, and focusing on word of mouth. They explore how authenticity drives effective influencer marketing, aligning influencer and brand values, and effective loyalty programs that provide value. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com. Find Andy Cloyd at https://www.linkedin.com/in/andycloyd/ andAnders Bill https://www.linkedin.com/in/anders-bill/ at and Superfiliate at https://www.superfiliate.com/. 

Brandon talks with Chathri Ali, Technology Partnerships for email/SMS and customer data platform Klaviyo, one of the most powerful technology integrators in the Shopify ecosystem. They talk about technology integrations, how integrations can make tech stacks more powerful, and how integration strategies should drive development. They also explore how SMS is becoming more important for partners and on Klaviyo’s Consumer Data Platform (CDP). Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com. Find Chathri Ali at https://www.linkedin.com/in/chathri/ and https://www.klaviyo.com/.   

Brandon talks with Brett Bernstein, Founder, and CEO at Gatsby, the automated influencer marketing platform that scales communities by syncing Instagram and TikTok insights with Klaviyo, Gorglas, LoyaltyLion, Stamped, and a whole bunch more. They talk about the importance of building a community of advocates and using technology for automation, building loyalty programs, and influencer insights. They explore how integrations with tools like Gatsby give brands a complete understanding of customer profiles so merchants can customize, personalize and leverage the influence of their customers. They dive into the importance of patience when building communities and how to cultivate trust. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Brett Bernstein at https://www.linkedin.com/in/bhbern/ and https://www.gatsby.ai/. 

Brandon talks with Lewis Schenk, an Australia-based entrepreneur and founder of three companies, including Boost Media Agency who focuses on personal branding and strengthening their online presence. Lewis and Brandon talk about entrepreneurship and cultivating a mindset that embraces and learns from failure, the correlation of business and sports, personal branding tips, building a team and culture. They explore the hiring process, remote and global teams, connecting people when remote, and growing business through referrals. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Lewis Schenk at https://www.instagram.com/lewisschenk/?hl=en, https://www.linkedin.com/in/lewis-schenk/, and https://www.boostmediaofficial.page.

Brandon talks with Lauren Schwartz, Owner & Creative Director at The Loft 325, a creative content company for DTC brands, about the importance of creative content in marketing. Lauren and Brandon talk about DTC trends, diversifying creative, testing channels and campaign structures, and user-generated content (UGC). They explore managing and working with clients, building teams, and how to delegate.Links:Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Lauren Schwartz at  https://www.linkedin.com/in/lauren-schwartz-07354312/ and https://theloft325.com/.

Brandon talks with Shanif Dhanani, the CEO of Apteo, a platform that helps ecommerce brands create hyper-personalized marketing from their customer data. They talk about collecting data and the importance of using it to make a good experience for the customer. Shanif and Brandon discuss educating customers on technology and how AI can grow the business and what is working these days on successful marketing strategies, including segmentation and personalization. They dive into team-building and the importance of working with people you trust, have different skill sets, and who have the right attitude..Also Brandon decides to coin Retention as a Service (RaaS) and will use it enough that it will catch on!Links:Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.comFind Shanif at https://www.linkedin.com/in/shanifdhanani/ and https://www.apteo.co/.Shanif has a special offer for D2Z listeners!An extended free Apteo trial–just mention this episode and they’ll get you set up!

Brandon talks with Cameron Faist, Director of E-Commerce at Aura Bora the beverage company that wants you to drink weird water and who creates amazing herb, fruit, and flower sparkling water. Cameron and Brandon talk about e-commerce and CPG marketing, best practices and pitfalls in the beverage space, and how to take care of your customers. They explore making marketing natural and fun and building a good team culture.Links:Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Cameron Faist at https://www.linkedin.com/in/cameronfaist/ and https://aurabora.com/.

Brandon talks with Gen Furukawa, e-commerce veteran and co-founder of Prehook, a leading quiz platform for Shopify merchants. Gen and Brandon talk about zero party data and leveraging it to its most potential, making a cohesive tech stack, and educating merchants on how to use apps. They explore how development works and how developers integrate customer feedback, Electriq and DRINKS new upcoming Shopify product, and experience-focused marketing. Links:Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.comFind Gen Furukawar at https://www.linkedin.com/in/genfurukawa/  and https://prehook.com/  and his podcast Cart Overflow https://www.cartoverflow.com/. Merchants that use quizzes in an effective way: https://teelixir.com/, https://addjoi.com/, https://spikeball.com/pages/spikeball-kit-quiz 

Brandon talks with Shray Joshi, CEO and Founder of Good Peeps, a digital marketing agency focused on brands that are both online and in store. Shray and Brandon talk about content strategies, building a brand, and what content means in today’s world. They explore the overlap between digital and brick and mortar retail, how to build a brand, and how to measure a brand beyond performance. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Shray Joshi at https://www.linkedin.com/in/shrayjoshi/ and https://www.linkedin.com/company/good-peepss/about/.

Brandon talks with Ben Parr, co-founder and president at Octane AI, the zero-party data marketing platform for Shopify brands. Ben and Brandon discuss generations, all about Octane AI, and the best way to increase revenue through personalization. They go into building teams, TikTok and much more!Links:Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Ben Parr at https://www.linkedin.com/in/benparr/  and https://www.octaneai.com/.

Brandon talks with David McCormick, Partner at Siddhi Capital, an investment firm focused on food, beverage, and food tech. David and Brandon discuss the importance of creating the right business strategies and the trade-offs when chasing only growth, why solving problems is critical for businesses today, and rising above features and attributes. They go into hiring for culture first, the biggest financial mistakes businesses make, and some new exciting trends.Links:Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find David McComrick at at  https://www.linkedin.com/in/david-mccormick-9273bbb1/  and https://www.siddhicapital.co/.

Brandon talks with Blake Imperl, Head of Partner Community for text marketing leader Attentive. Blake and Brandon talk about the most powerful way to use SMS, the importance of customer relationships through personalization and conversations, and what’s coming next with conversational SMS. They discuss creating a strong customer experience and focusing on customer retention. Links:Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Blake Imperl at https://www.linkedin.com/in/blakeimperl/ and https://www.attentivemobile.com/.

Brandon talks with John Erck, co-founder and CEO of Rebuy, an e-commerce omnichannel personalization engine. John and Brandon talk about the latest in e-commerce strategies including personalization and how to scale into multiple channels. They go into how a good shopping experience is key to success in the highly volatile DTC space. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find John Erck at https://www.linkedin.com/in/johnerck/ and https://www.rebuyengine.com/.

Brandon talks with Chase Alderton from Recharge about Customer Lifetime Value (CLV) from the point of view of digital marketing in DTC. They discuss the importance of having a personalized and customized touch with customers through automation and flows, the fear of speaking to subscription customers, how to leverage zero party data, acquisition v. retention, and building a community. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Chase Alderton at https://www.linkedin.com/in/chasealderton/ and Recharge at https://rechargepayments.com/ listen to Chase on the Hit Subscribe Podcast.

Brandon talks with Eddie Cmehil and Jennifer McGowan from e-commerce platform Malomo. This is a special D2Z episode because they all dive deep into a particular success story that demonstrates the power of using transactional emails, like shipping tracking, to capture revenue and automated sales. Brandon, Eddie, and Jennifer talk about the importance of creating relationships with customers and taking advantage of every touch point you have with them. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.comFind Malomo at https://gomalomo.com/

Brandon talks with Steven Finn, Co-Founder and General Partner of food and beverage venture capital firm Siddhi Capital. Steven and Brandon talk about the food and beverage space and how to get funding and commercialize food products. They go into the difference between establishing a new market and entering an established one, retail versus DTC, managing margin for scale, and the emerging FoodTech industry, including the creation of new types of meats. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Steven Finn at https://www.linkedin.com/in/steven-finn-bb206011/ and https://www.siddhicapital.co.

Brandon talks with Jordan Buckner, founder of Food and Beverage industry community and platform Foodbevy. Jordan and Brandon talk about the CPG space, solving food and beverage CPG problems, and what to consider when launching a new consumable brand. They go into industry challenges in DTC, the role of Amazon in CPG, and how to build an effective DTC team for your brand. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Jordan Buckner at https://www.linkedin.com/in/jordanbuckner/ and https://foodbevy.com/ and the Startup to Scale Podcast at https://podcast.foodbevy.com/.

Brandon talks with Jeremy Horowitz, Director of Marketing at e-commerce data leader Daasity and the host of the Messenger Mastermind Podcast. Jeremy and Brandon talk about scaling your business by coordinating messages across your channels. They unpack how to measure marketing when global events like the pandemic get in the way of baselines, diversifying channels and at one stage of growth should brands do so, as well as a deep dive in what unit economics are and how that is a better marketing metric.Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Jeremy Horowitz at https://www.linkedin.com/in/jeremyhorowitz1/ and https://www.daasity.com/ and at Messenger Mastermind Podcast at https://podcasts.apple.com/us/podcast/messenger-mastermind/id1437452282.

Brandon talks with Yaw Aning, co-founder and CEO of e-commerce platform Malomo. Yaw and Brandon talk about building teams and businesses, focusing on creating a solid internal culture with powerful feedback loops, as well as iterating business norms like the Four Day Work Week. They dive into creating strong consumer experiences in e-commerce with a focus on the buying and delivery experience. Also, how retention is key, over acquisition. Links: Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Yaw Aning at https://www.linkedin.com/in/yawaning/ and https://gomalomo.com/

Brandon welcomes Dane Baker, co-founder and CEO of an incredible company EcoCart who is on the frontlines of e-commerce sustainability. Dane and Brandon talk about how internet businesses can make a positive impact on the environment and the importance of giving consumers the choice to make net zero transactions. Also, what does it mean to be a young entrepreneur.Links:Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com Find Dane Baker at https://www.linkedin.com/in/daneaustinbaker/ and https://ecocart.io/business/.