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Izolda Trakhtenberg
How can we use creativity to come up with the critical solutions we need in the world? Whether you’re trying to start your first novel, draw a picture, or solve the climate crisis, you need to approach the problem creatively. You have to think outside the norm, come up with ideas, and then act on them to solve the big problems we’re facing.
Are you depressed, burned-out, or just going through the motions? We’ve got the solution for you, and it’s a creative one. Hear Interviews with Grammy and Tony winners and nominees, bestselling authors, actors, and creative leaders on how they stay motivated, inspired, and productive. Together, we explore their internal, uncharted waters about what inspires them to grow, achieve, and succeed.
Get their up to the minute insights as we tease out answers to questions they’ve never pondered before. Remember, you can use creativity and mindfulness to build the life and career you’ll love.
You’ll also learn how to supercharge your own creative drive, mindfulness, and communication skills.
Guests have included bestselling authors, artists, marketing and pr pros, leadership experts, tech CEOs, technology futurists, professional speakers, communication coaches, public speakers, award-winning Broadway producers, musicians, lyricists, standup comedians, actors, performers, singers, writers, conservationists, non-profit executive directors, and many others.
Holiday gigs: sacrifices, stories, and strategies for success
Holiday Gigs 101: How to Thrive When Everyone Else Is Celebrating
Who makes the magic happen while you’re sipping eggnog and singing holiday tunes? In this episode, we explore the unique world of gig workers hustling through the holidays. From earning premium rates to missing family time, we break down the pros and cons of working when others are celebrating. You’ll gain a new appreciation for the people behind the scenes of your holiday joy—and if you’re a gig worker yourself, you’ll pick up practical insights into maximizing holiday opportunities. Plus, get a sneak peek into Get Booked: A Performer’s Guide to Working with Booking Agents in the Gig Economy, Izolda’s upcoming book designed to help you thrive in this fast-paced world. Whether you work gigs or enjoy them, this episode has something for you!
This episode is brought to you by my upcoming book, Get Booked: A Performer’s Guide to Working with Booking Agents in the Gig Economy, launching January 2025! If you’re ready to succeed as a gig worker, start with my Nailing Holiday Gigs Checklist—your go-to guide for negotiating, prepping, performing, and securing future bookings. Nail your holiday gigs with this checklist.. Don’t miss this chance to step up your gig game and own the holiday season!
This episode is also brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Leave me a voice message.
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
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12:2425/11/2024
Rewire Your Thinking: Molly Brown on the Path to Fearless Success
Mindset Engineering: How to Make Your Thoughts Your Greatest Asset with Physicist Molly Brown
What if you held the key to harnessing the ultimate technology—your own mind? In this episode of The Creative Solutions Podcast, I sit down with Molly Brown, physicist-turned-mindset engineer, to explore her groundbreaking perspective on how we, as individuals, are the quantum computers of our own lives. Molly unpacks how your thoughts shape your reality and reveals actionable strategies to transform your mindset into a powerhouse for success. From debunking myths about change to navigating fear and the nervous system, Molly’s insights will inspire you to approach challenges with clarity and confidence. Tune in to learn how to bridge the gap between dreaming and achieving, and walk away with tools to engineer a life that aligns with your deepest aspirations.
Connect with Molly
https://www.mindset-engineering.com/
https://www.instagram.com/molly.with.the.mindset/
https://www.linkedin.com/in/mindsetengineer/
Connect with Izolda
Are you feeling frustrated or uncertain about your career? Maybe it’s time for a change, but you’re not sure what direction to go in. Take the quiz that might just point you towards your dream career. By understanding your unique creative strengths, you’ll gain clarity and confidence in making a career shift that aligns with your passions and talents.
This episode is brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Leave me a voice message.
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
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01:06:3818/11/2024
Art as Activism: Turning Pain into Purpose
From Art to Activism: Finding Your Voice in Uncertain Times
Are you feeling frustrated or uncertain about your career? Maybe it’s time for a change, but you’re not sure what direction to go in. Take the quiz that might just point you towards your dream career. By understanding your unique creative strengths, you’ll gain clarity and confidence in making a career shift that aligns with your passions and talents.
This episode is brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Leave me a voice message.
PDF of Die By The Sword, Tarot Card Thrillers Book Special.
Join Izolda Trakhtenberg in this powerful episode of The Creative Solutions Podcast as she navigates the complex landscape of today's world through the lens of creativity and activism. Reflecting on the themes of the musical Ragtime, Izolda shares her candid thoughts on the current political climate and the importance of standing up for marginalized communities. Discover how art can be a transformative outlet for expressing your feelings and rallying for change. Whether you're feeling despondent or motivated, this episode encourages you to channel your emotions into creative endeavors that resonate with others. Izolda also highlights the significance of self-defense and critical thinking in a rapidly changing society. Tune in for an episode that blends art, activism, and personal empowerment, and find out how you can make a difference in your own unique way.
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
22:2614/11/2024
The Healing Power of Music and Theater with Benjamin Kintisch
From Chaplain to Composer: The Creative Evolution of Benjamin Kintisch
Are you feeling frustrated or uncertain about your career? Maybe it’s time for a change, but you’re not sure what direction to go in. Take the quiz that might just point you towards your dream career. By understanding your unique creative strengths, you’ll gain clarity and confidence in making a career shift that aligns with your passions and talents.
This episode is brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Leave me a voice message.
What happens when a chaplain, music teacher, and cantor creates a musical about hospice care? Join us on this episode of the Creative Solutions Podcast as we talk to Benjamin Kintisch, the brilliant mind behind "Life Review: The Hospice Musical." Benjamin shares his journey of blending music, theater, and profound storytelling to address the delicate topic of death and dying. Learn how his unique experiences shape his creative process and gain insights on tackling challenging subjects in your own work. Tune in for an inspiring conversation filled with valuable tips on infusing deeper meaning into your creative endeavors.
Connect with Benjamin
Lifereviewmusical.com
Instagram: @lifereviewmusical
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
01:20:5311/11/2024
Play, Putty, and Perseverance: Inside Crazy Aaron's Global Success
From Crazy Ideas to Global Success: The Aaron Muderick Story
Discover the inspiring journey of Aaron Muderick, the visionary behind Crazy Aaron's Thinking Putty® and more. From quitting his job to self-teaching chemistry and physics, Aaron's story is a testament to daring creativity. Join us as we explore how his passion for innovation led to a global empire—from a Pennsylvania manufacturing hub to shelves worldwide, offering not just putty but play dough and cutting-edge slime creations. Learn how Crazy Aaron's fosters inclusivity and embraces the unconventional, proving that with creativity and perseverance, even the craziest dreams can become reality. Tune in to uncover Aaron's insights on entrepreneurship, the power of play, and why being a little "crazy" can lead to remarkable success.
This episode is brought to you by Crazy Aaron's Thinking Putty.
Learn more at: https://crazyaarons.com/
Instagram: https://www.instagram.com/thinkingputty/#
Pinterest: https://www.pinterest.com/ThinkingPutty/
YouTube: https://www.youtube.com/@CrazyAarons
TikTok: https://www.tiktok.com/@crazyaaronsofficial
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01:03:0704/11/2024
Find Your Next Career Move in What You Already Love
Discover how your creative passions can guide a career shift.
Are you feeling frustrated or uncertain about your career? Maybe it’s time for a change, but you’re not sure what direction to go in. Take the quiz that might just point you towards your dream career. By understanding your unique creative strengths, you’ll gain clarity and confidence in making a career shift that aligns with your passions and talents.
This episode is brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Leave me a voice message.
Feeling stuck in your career and not sure what to do next? In this episode of The Creative Solutions Podcast, Izolda Trakhtenberg shares a powerful way to uncover your next career move—by looking at the creative passions you already love. You’ll hear about how your hobbies, like writing, music, or crafting, could hold the key to a fulfilling career that excites you every day. Plus, Izolda introduces a quick, insightful quiz designed to help you figure out the next steps toward doing work that makes you feel alive. Tune in for practical advice, fresh insights, and the first step toward loving what you do for a living!
We also explore the effects of the premiere of Izolda's first play, "A Slice of Democracy."
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
13:0631/10/2024
Staying Informed in a Chaotic World: Lessons from Russ Baker
How Independent Journalism Can Save Democracy: A Conversation with the Founder of WhoWhatWhy
Are you feeling frustrated or uncertain about your career? Maybe it’s time for a change, but you’re not sure what direction to go in. Take the quiz that might just point you towards your dream career. By understanding your unique creative strengths, you’ll gain clarity and confidence in making a career shift that aligns with your passions and talents.
This episode is brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Leave me a voice message.
What happens when journalism serves the public, not corporate interests? In this episode, investigative journalist and founder of WhoWhatWhy, Russ Baker, shares his insights on the state of modern media, why the collapse of journalism is a crisis for democracy, and what we can do to fix it. You'll hear about the critical role nonprofit news organizations play in ensuring unbiased reporting and how you can stay better informed in today’s chaotic news environment. Russ reveals strategies for cutting through misinformation and highlights the power of independent media in holding the powerful accountable. Whether you're concerned about the media’s influence or simply want to be a smarter news consumer, this conversation will leave you equipped with knowledge and practical tools for navigating today’s news landscape.
Connect with Russ
Going Deep with Russ Baker
@whowhatwhy
https://whowhatwhy.org
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
01:17:4828/10/2024
The Journalist’s Edge: How John DeDakis Crafts Page-Turners
Crafting Realistic Tension From a Journalist's Perspective
Are you feeling frustrated or uncertain about your career? Maybe it’s time for a change, but you’re not sure what direction to go in. Take the quiz that might just point you towards your dream career. By understanding your unique creative strengths, you’ll gain clarity and confidence in making a career shift that aligns with your passions and talents.
This episode is brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Leave me a voice message.
What does it take to write a page-turning thriller while keeping your readers emotionally hooked? In this episode, award-winning novelist and former CNN editor John DeDakis shares his secrets to crafting suspenseful stories that balance high-stakes action with deep character development. You’ll learn how his experience as a White House correspondent shaped his gripping political thrillers and the key strategies he teaches to aspiring writers. Whether you're a seasoned author or just starting your writing journey, John offers practical tips on creating compelling plots, building tension, and navigating the world of publishing. we also talk politics and how his fiction reflects today's political climate. Tune in for inspiration and actionable advice to sharpen your storytelling skills!
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
01:41:4124/10/2024
Protecting Your Creative Work: Expert Tips from Kevin Thompson
Safeguard Your Ideas: Trademark and Copyright Essentials for Creatives
This episode is brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Leave me a voice message.
What steps are you taking to protect your creative work? In this episode, we sit down with Kevin Thompson, the head of Levin Ginsburg’s intellectual property practice group, to explore how creative professionals can safeguard their ideas, trademarks, and copyrights. With over two decades of experience, Kevin breaks down common misconceptions around intellectual property law and shares practical advice on protecting your work in today’s digital landscape. Whether you’re developing a brand, building a website, or navigating copyright issues, you’ll walk away with actionable strategies to keep your creative assets secure.
Connect with Kevin
https://levinginsburg.com
https://www.linkedin.com/in/cyberlawcentral/
https://cyberlawcentral.com
https://mastedon.com
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
01:21:5421/10/2024
The Surprising Secret to a Stronger, Happier Relationship
Creative Ways to Reignite Joy and Intimacy in Your Relationship
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This episode is brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Leave me a voice message.
Is your relationship missing a little spark or connection? In this episode of Creative Solutions, we explore how infusing creativity into your romantic relationship can reignite excitement, deepen emotional bonds, and make communication easier. From creating together—whether it's cooking, painting, or dancing—to using creative ways to resolve conflicts, you'll learn simple but powerful ways to bring more joy and intimacy into your relationship. Tune in for practical ideas that can transform how you connect with your partner, helping you feel closer, more joyful, and ready to face any challenges together. If you're looking to strengthen your relationship, this episode is packed with tips to make that happen.
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
22:3117/10/2024
Storytelling Secrets: The Editor’s Role in Bringing Books to Life with Elizabeth Trout
From Manuscript to Masterpiece: Insights from a Top Book Editor
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This episode is brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Leave me a voice message.
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
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How does a book editor decide which stories will make it to your favorite bookstore shelf? In this episode of Creative Solutions, we sit down with Elizabeth Trout, editor at Kensington Publishing, to explore the art of editing and what it takes to shape great manuscripts across genres. From romance to historical fiction to gothic ghost stories, Elizabeth shares insights on how she spots a winning manuscript, collaborates with authors, and navigates the evolving world of publishing. Whether you're an aspiring author or just curious about the behind-the-scenes work of editors, you’ll walk away with valuable tips on improving your craft, understanding the industry, and what makes a story stand out.
01:04:4414/10/2024
The Five-Minute Key to Innovative Thinking
Learn How Just Five Minutes Can Spark Innovation!
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This episode is brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Leave me a voice message.
Feeling stuck or overwhelmed by your daily routine? In this episode of the Creative Solutions Podcast, host Izolda Trakhtenberg reveals how just five minutes of creativity can transform the way you work, solve problems, and even boost your mood. You don’t have to be an artist to benefit—these quick, simple creative activities will help you break free from stress, ignite fresh ideas, and make you more productive. Tune in to learn how incorporating short bursts of creativity into your day can bring more joy, clarity, and innovation to your life, all in less time than it takes to check your email!
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
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16:0210/10/2024
How to Stay True to Your Values While Growing Your Business with Jim Swan
Learn how to build a thriving business without compromising your values
This episode is brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Grab a complimentary 15-minute consultation with me.
Leave me a voice message.
What’s the key to building a thriving business while staying true to your personal values? In this episode, we sit down with Jim, an award-winning author, consultant, and small business owner with over 20 years of experience helping entrepreneurs navigate both success and failure. Jim shares insights from his journey and offers practical strategies for small and medium-sized business owners looking to expand their potential and create lasting impact. Tune in for expert advice on embracing transformative growth, while aligning your professional path with your core values. Whether you're facing business challenges or seeking inspiration to elevate your goals, this episode will leave you empowered and equipped to make your next move.
Connect with Jim
www.PinetreePartnersLLC.com
[email protected]
https://www.linkedin.com/in/jrswan/
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Google Podcasts | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
51:4207/10/2024
Connecting the Dots: The Neuroscience Behind Memory, Imagination, and Creativity
Comments on Roger E. Beatty's PhD's study of the Creative Brain.
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
Are you ready to unlock your vocal potential? Grab the Speak with Confidence One-sheet for three easy techniques.
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Dr. Beatty is a psychology professor at Penn State's Cognitive Neuroscience of Creativity Lab who is studying how we use our brains to be creative.
In this captivating exploration, I review the study and dive into the intricate dance between memory, imagination, and innovation. Dr. Beatty's research unveils the neural pathways that drive creativity, providing a roadmap for those eager to amplify their innovative thinking.
Discover the role of the hippocampus in recalling vivid memories and envisioning future possibilities. Learn how the default network, your brain's creative powerhouse, sparks spontaneous thinking and fuels imaginative solutions. I look at how intentional creativity practices can reshape your brain for enhanced innovation.
But it's not just about the science – I'll make it relatable and applicable to your daily life. Join me in drawing parallels between the study's findings and real-world creativity. From understanding the constructive episodic simulation to the flexible nature of episodic memory, we connect the dots that lead to a more creatively charged existence.
Ready to tap into your full creative potential? Listen, learn, and be inspired by the extraordinary capabilities of your own mind. And if you're itching to explore how creativity coaching can elevate your journey, don't hesitate to reach out. Your creative adventure starts now!
Subscribe, share, and leave a review to let us know how this episode sparked your creativity. Connect with me on social media, and let's continue this conversation. Stay curious, stay innovative!
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset.
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
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15:4803/10/2024
How to Master LinkedIn with Tony K. Silver
Elevate Your LinkedIn Strategy
This episode is brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Grab a complimentary 15-minute consultation with me.
Leave me a voice message.
Are you a creative professional, entrepreneur, or small business owner looking to harness the power of LinkedIn? Join us for an insightful conversation with Tony K Silver, a LinkedIn expert with over a decade of experience. Discover how his LinkedIn Profile Audit (LIPA) has helped countless creatives optimize their profiles, engage their audiences, and generate leads. From crafting the perfect profile to mastering engagement strategies, Tony shares actionable tips to transform your LinkedIn presence. Whether you're an artist, innovator, or business owner, this episode is packed with insights to help you thrive on LinkedIn. Tune in and unlock the secrets to LinkedIn success with Tony K Silver!
Connect with Tony
https://www.linkedin.com/in/tonyksilver/
https://tonyksilver.com/
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
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01:00:5430/09/2024
How to Develop Deeper Bonds with Your Friends and Make New Ones
The Art of Friendship: Using Creativity to Connect
Includes Thoughts on Robert Downey Jr.'s McNeal and Cheyenne Jackson at 54 Below.
Take the survey.
This episode is brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Leave me a voice message.
How can creativity help you build stronger friendships? In this episode of Creative Solutions, we explore how shared creative activities can deepen connections and make friendships more meaningful. Whether it's through collaborative projects, playful challenges, or small creative gestures, you'll learn how to bring more joy and bonding into your relationships. We’ll share simple, practical ideas that fit into busy lives and show how creativity strengthens the ties between friends. Plus, stay with us until the end for a short guided meditation that will help you tap into the power of creativity to nurture and grow your friendships. Listen in and bring more fun, connection, and depth to your relationships!
Connect with Me
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
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30:4626/09/2024
Jennifer Tepper Unveils the Legacy of Women Writing Musicals
Shining a Light on Broadway’s Hidden Women Pioneers with Jennifer Ashley Tepper
This episode is brought to you by my favorite productivity and well-being app, Brain.fm*, my book on how to become a stellar communicator, Speak From Within, and this podcast's host, Podbean (Get a one-month free trial of Podbean with this affiliate link. https://www.podbean.com/CreativeSolutions).
Grab a complimentary 15-minute consultation with me.
Leave me a voice message.
Who decides which stories get told in musical theatre? In this episode, we sit down with Jennifer Ashley Tepper, an acclaimed theatre historian, author, and producer who’s been at the helm of over 7,000 shows at 54 Below. Jennifer shares the inspiring stories behind her new book, Women Writing Musicals: The Legacy that the History Books Left Out, highlighting the incredible contributions of female creators often overlooked in Broadway history. Whether you're a creative professional, a theatre lover, or just curious about the power of storytelling, this conversation will offer you fresh insights and practical takeaways on amplifying underrepresented voices.
Connect with Jennifer
https://www.instagram.com/jenashtep/
https://www.jenniferashleytepper.com/
The Book: Women Writing Musicals
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
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56:5623/09/2024
How Creativity Can Make Your Work Less Stressful
How to Use Creativity to Beat Challenges and Stress at Work
Feeling stuck with work challenges or struggling with difficult coworkers? In this episode of Creative Solutions, we explore how creative thinking can help you tackle workplace obstacles with less stress and more success. From handling tight deadlines to fostering better collaboration, you’ll learn some practical strategies to bring a fresh perspective to your day-to-day challenges. Creativity isn’t just for artists—it’s a powerful tool for anyone navigating the workplace. Plus, stick around for a short guided meditation designed to help you tap into clarity and calm when you need it most. Tune in and find new ways to bring harmony and innovation to your work life!
Take the survey.
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar communicator, Speak From Within.
Leave me a voice message.
Connect with Me
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Google Podcasts | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
14:3119/09/2024
Money Manifestation with Master Coach Joel Salomon
Cracking the Code on Lasting Financial Success: Lessons from Joel Salomon
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
Discover the secrets to unlock your inner leader! Download the free confidence-building tip sheet now!
Grab a complimentary 15-minute consultation with me.
Leave me a voice message.
Joel Salomon is a Finance, Mindful Money Expert and Prosperity Coach who helps others overcome obstacles standing in the way of their financial freedom. He’s an award-winning TEDx speaker, workshop facilitator and frequent television and podcast guest. As a former manager of a $700 million portfolio, the creator of his own successful hedge fund and the author of three best-selling books, he has learned that the true foundation of wealth is a mindset of gratitude, love and service.
Connect with Joel
Here is the link to register for Joel's Masterclass on the 24th at 4:30pm PST/7:30pm EDT. (not an affiliate link)
And Joel's 9-week course based on his best-seller starts on October 1st. Here is the link for that. (not an affiliate link)
Joel's TED Talk
Joel's upcoming class: Learn the 9 Money Rules the Millionaires Use
https://www.salaurmor.com/
Infinite Love and Money
https://www.linkedin.com/in/joel-salomon/
https://www.facebook.com/JoelProsperitySalomon
https://www.facebook.com/thejoelsalomon
https://www.instagram.com/joelprosperitysalomon/
https://www.tiktok.com/search?lang=en&q=joelprosperitysalomon&t=1648579278179
The Nine Money Rules Millionaires Use
Mindful Money Management
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
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01:10:4516/09/2024
Managing Conflict at Home? Try These Creative Tools
Learn how a creative mindset can help you resolve household disagreements with ease and compassion.
NEW SERIES: Creating Success!
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar communicator, Speak From Within.
Grab a complimentary 15-minute consultation with me.
Leave me a voice message.
Ever find yourself stuck in a frustrating household argument with no clear way forward? In this episode of Creative Solutions, we explore how creative problem-solving can transform conflicts at home into opportunities for deeper connection and peace. You’ll learn practical steps for fostering open dialogue, expressing emotions through creative outlets like art and writing, and finding peaceful solutions by practicing empathy. Whether you're dealing with disagreements with family, roommates, or partners, this episode will equip you with simple, actionable strategies to handle conflict with more calm and creativity. Stick around for a short, guided meditation at the end that will leave you feeling centered and empowered to handle future challenges with ease.
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Google Podcasts | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
24:3912/09/2024
Navigating Nutrition and Gut Health with Nikki Golly
Unlocking the Secrets of Gut Health: Why Your Poop Matters
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
Discover the secrets to unlock your inner leader! Download the free confidence-building tip sheet now!
Grab a complimentary 15-minute consultation with me.
Leave me a voice message.
If you're a creative or an entrepreneur, you get nervous. Who will see/hear/experience your work? What will they think? Will you make your deadlines? Will the feedback be constructive. Can you do this? And if you get nervous/anxious, you'll feel it in your body. Most of us feel it in our guts (they don't call them butterflies in your stomach for nothing). And when your gut goes wonky, you need to make sure you can fix things. Well, Nikki Golly has some answers for these age old gut questions.
Nikki, a dedicated health enthusiast, seasoned in nutrition and wellness, focuses on helping families overcome food sensitivities and combat constipation. After overcoming her 27-year battle with constipation, she is driven to guide families toward optimal health and happiness. With a background in nutrition and experience from working in a vitamin store, Nikki utilizes her expertise to provide quick relief and genuine healing to her clients.
Connect with Nikki
Poop pop quiz
Poop Pop Quiz (What are your turds telling you about your health?)
https://nikkigolly.com/poop-pop-quiz/
Facebook:
https://www.facebook.com/nicole.golly.7
Instagram:
https://www.instagram.com/fuelyourbody/
LinkedIn:
https://www.linkedin.com/in/nikkigolly/
YouTube:
https://youtube.com/@fuelyourbodywithnikkigolly4860?si=A7XIE4fOTk7E0WJc
Pinterest:
https://www.pinterest.com/2fuelyourbody/?actingBusinessId=498210914936307269
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Google Podcasts | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
01:03:0309/09/2024
Overcoming Perfectionism: A Creative’s Guide to Finishing What You Started
Ready to Stop Tweaking? Here’s How Learn How To Call Your Work Done.
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
Discover the secrets to unlock your inner leader! Download the free confidence-building tip sheet now!
Grab a complimentary 15-minute consultation with me.
Leave me a voice message.
Are you struggling to know when your creative work is truly finished? In this episode of Creative Solutions, Izolda Trakhtenberg tackles four common challenges that can hold you back: perfectionism, fear of judgment, self-doubt, and even fear of success. Tune in as we explore practical strategies to overcome these hurdles so you can confidently complete your projects and move on to the next big idea. Whether you’re an artist, writer, or creator, you’ll gain valuable insights to help you keep your creative momentum strong. Here's your chance to learn how to finish your work with confidence and clarity.
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Google Podcasts | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
28:0305/09/2024
The Franchise Formula: Tamika Franklyn’s Blueprint for Success
Franchise Opportunities for Creatives: Tamika Franklyn’s Expertise
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
Discover the secrets to unlock your inner leader! Download the free confidence-building tip sheet now!
Grab a complimentary 15-minute consultation with me.
Leave me a voice message.
Ever dreamed of owning a business but unsure where to start? Join us on Creative Solutions as we explore the world of franchising with Tamika Franklyn, founder of Precision Franchise LLC. Tamika guides aspiring entrepreneurs, especially women and POC, through the process of finding the perfect franchise from over 3,500 opportunities. She debunks common myths, discusses the psychology of ownership, and shares her unique insights into building confidence as a business owner. Plus, discover how her free services and new YouTube channel, Franchise Vibes, can set you on the path to success. Tune in and transform your entrepreneurial dreams into reality!
Connect with Tamika
IG: @precisionfranchise
FB: Precision Franchise LLC
LI: Precision Franchise LLC
Website: www.precisionfranchise.com
YT Channel: https://www.youtube.com/@FranchiseVibes
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Google Podcasts | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
50:0102/09/2024
Spotlight on Success and Scams: Three Companies, Three Lessons
Creative Thinking in Business: Who’s Winning and Who’s Failing?
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
Leave me a voice message.
Ever wonder which companies are worth your time, money, and trust? In this episode, we spill the tea on three businesses: one that’s nailing it with an exceptional customer experience, another—a major airline—desperately needing a creative overhaul to fix its tainted reputation, and a third filled with shady practices that you should avoid at all costs. Tune in to learn which companies to love, which to leave, and how to make smart choices that protect your wallet and peace of mind. We’ll guide you through what’s hot, what’s not, and how to sidestep those costly mistakes. Don’t miss out on this no-holds-barred review!
Grandma's Ice Cream and Waffles: https://www.grandmasicecreamandwaffles.com/
Park and Depart
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Google Podcasts | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
20:2129/08/2024
Be First, Best, or Different: Mike Verret’s Pitching Philosophy
The Power of Audience-Focused Messaging with Mike Verret
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
Discover the secrets to unlock your inner leader! Download the free confidence-building tip sheet now!
Grab a complimentary 15-minute consultation with me.
Leave me a voice message.
Want to level up your brand? Join us as we chat with Mike Verret, a brand marketing pro with over 25 years of experience. He’s helped Transformers, Star Wars, and Jurassic World stand out, and now he's sharing his secrets with you!
Mike’s philosophy? Be first, best, or different. Discover his “Elevator Method” to craft pitches that resonate and captivate. Learn why focusing on your audience is key and hear stories of branding triumphs and lessons learned.
Ready to revolutionize your brand’s message? Hit play and subscribe now!
Connect with Mike
https://fixyourpitch.ck.page/809589e85b
https://www.linkedin.com/in/mike-verret/
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Google Podcasts | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
01:20:1326/08/2024
3 Easy and Effective Ways to Get More Creative Right Now
3 tips that will take your creativity to the next level—instantly.
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
Leave me a voice message.
Are you looking for a quick creativity boost that you can apply today? In this episode of the Creative Solutions Podcast, we’re exploring three powerful tips that will help you spark fresh ideas and think more innovatively. Whether you’re an entrepreneur, artist, or simply someone who wants to bring more creativity into your life, these strategies are designed to be easy to implement and highly effective. Plus, I’ll share how a moment of relaxation with brain.fm inspired me to ask for your feedback on the show (To give your thoughts, please head to the survey). Tune in to gain practical techniques that will enhance your creative thinking and help you break through mental blocks.
Audience Feedback Survey - Help Us Improve the Show.
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Google Podcasts | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
11:2422/08/2024
Empowering Women Through Music: A Conversation with Kenny J
Empowerment Anthem: Kenny J's 'You're a Woman' Celebrates Women Worldwide
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
Discover the secrets to unlock your inner leader! Download the free confidence-building tip sheet now!
Grab a complimentary 15-minute consultation with me.
Leave me a voice message.
In this episode, we sit down with the dynamic Kenny J. to explore the inspiration and impact behind his single, "You're a Woman." Kenny shares his heartfelt mission to empower women and girls around the world, emphasizing that they deserve to feel heard and loved every single day, not just during special occasions. We'll dive into the making of the song, its powerful message, and Kenny's vision for a world where women's voices are always celebrated. Tune in to discover how Kenny J is using his music to inspire hope and promote constant empowerment for women in every aspect of their lives. Don't miss this uplifting and inspiring conversation!
Connect with Kenny J.
Website: Kenny J. (kennyjmusic.com)
Instagram: Kenny J. Wilkins (@kennywilkins) • Instagram photos and videos
Facebook: https://www.facebook.com/kenny.wilkins.18
TikTok: Kenny J Wilkins (@kennyjwilkins7) | TikTok
Spotify: https://open.spotify.com/artist/1xuhNQCd8rhPxp43QpWHoR?si=xyW5T4OrRiecrmiO-UgaNA
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Google Podcasts | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
43:2919/08/2024
Transforming Life into Art: A Conversation with Four Playwrights
The Power of Storytelling: How Playwrights Transform Life’s Challenges
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
Discover the secrets to unlock your inner leader! Download the free confidence-building tip sheet now!
Grab a complimentary 15-minute consultation with me.
Leave me a voice message.
What drives creative minds to bring deeply personal stories to the stage? In this episode, you'll hear from four playwrights—Lily Ayotte, Karl O'Brian Williams, Brian Mulhern, and Garrett Bates—each with a unique journey that led them to write compelling, thought-provoking plays. They share their insights on translating life experiences into powerful narratives and the challenges and joys of pursuing creativity across different stages of life. Whether you're an aspiring writer, theater enthusiast, or someone passionate about storytelling, this conversation will inspire you to embrace your own creative journey and explore the stories you have yet to tell. Listen in to gain valuable perspectives on how to turn life's most profound moments into art that resonates.
Lily Ayotte
Lily Ayotte is a Boston-based playwright and actor who brings her dual expertise in theater and psychology to the stage. With a knack for exploring complex emotions, her works like Family Vacation delve into the intricacies of family dynamics and human connection.
Karl O'Brian Williams
Karl O'Brian Williams is a dynamic playwright, director, and actor whose works, including PROJECT SANKOFA, have garnered international acclaim. His stories blend cultural heritage with contemporary themes, offering audiences a powerful exploration of identity, family, and self-discovery.
Garrett Bates
Garrett Bates is a Kentucky-based storyteller who, at 63, has ventured into playwriting with The Abbey, a work inspired by his own life experiences. His debut play reflects his belief in the power of creativity to evoke laughter, reflection, and hope.
Brian Mulhern
Brian Mulhern is a seasoned writer and broadcaster who has transitioned from crafting comedy for The Tonight Show to writing heartfelt plays like The Butterfly Boys. His work weaves personal experiences with a sharp wit, creating stories that resonate deeply with audiences.
Connections:
Learn More and Get Tickets for the Broadway Bound Theatre Festival
https://www.broadwayboundfest.com/
Connect with the Playwrights
Brian Mulhern: Facebook: https://www.facebook.com/brian.mulhern.5
X: @BrianMully5150
Instagram: https://www.instagram.com/bripharm/
LinkedIn: www.linkedin.com/in/brian-mulhern-7ab8774
Karl O’Brian Williams
FB/IG: https://www.instagram.com/kobw
LinkedIn: http://linkedin.com/in/karl-o-brian-williams-b24371b
Facebook: https://www.facebook.com/profile.php?id=100090613786642&mibextid=LQQJ4d
Lily Ayotte
Website: https://www.lilyayotte.com/
Instagram: https://www.instagram.com/lilayotte/
Facebook: https://www.facebook.com/lily.ayotte.7/
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
Support the show. Buy me a coffee.
Listen on These Channels
Apple Podcasts | Spotify | Stitcher | Google Podcasts | Podbean | MyTuner | iHeart Radio | TuneIn | Deezer | Overcast | PodChaser | Listen Notes | Player FM | Podcast Addict | Podcast Republic |
01:00:5515/08/2024
How to Invest in Uncertain Times Particularly for Creative Professionals
Investing in Tough Times: Eric Henning’s Expert Advice
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
Discover the secrets to unlock your inner leader! Download the free confidence-building tip sheet now!
Grab a complimentary 15-minute consultation with me.
Leave me a voice message.
Are you an entrepreneur or creative professional wondering how to invest wisely during uncertain times? Tune in to this episode of the Creative Solutions Podcast, where we sit down with Eric Henning, a professional magician and financial expert. Eric’s unique perspective blends the artistry of magic with practical financial wisdom, providing you with actionable strategies to secure your financial future and plan for a comfortable retirement. Learn how to balance reinvesting in your business with saving for the future, avoid common financial pitfalls, and create additional revenue streams. This episode is packed with insights that will help you master the art of investing and ensure your creativity thrives for years to come.
Connect with Eric
Website: https://erichenningmagic.com/
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01:08:3312/08/2024
Producing Plays: Challenges and Triumphs with Lenore Skomal
How Lenore Skomal Brings Stories to Life on Stage at the Broadway Bound Theatre Festival
This episode is brought to you by Lori Pieper of Journey to Inner Joy where she guides women to live their life with clarity, passion, and joy! LEARN more at JourneyToInnerJoy.com. Also, Lori’s part of a wonderful Energy Medicine Solution Retreat that will be taking place at the Kripalu Center October 1-4. Save $300 When You Register by August 8th* by using EARLYBIRD at checkout. Find out more at EnergyMedicineSolution.com
Ever wondered what it takes to succeed in the world of writing and theatre? Join me on this episode of the Creative Solutions Podcast as I sit down with Lenore Skomal, an award-winning author, playwright, and producer. Lenore shares her journey of producing over 100 plays and founding the Broadway Bound Theatre Festival. With her unique blend of poetic literary style and acerbic wit, she offers invaluable insights into overcoming industry barriers, debunking myths about playwriting, and finding your creative voice. Tune in for practical advice, inspiring stories, and a wealth of knowledge that will help you elevate your craft and navigate the artistic landscape.
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01:10:2108/08/2024
From Journalism to Playwriting at 59: Thomas Mullen's Bold Journey
Thomas Mullen on Embracing Change and Pursuing Passion
Ever thought about making a major life change later in life? Meet Thomas Mullen, who started his playwriting career at 59 and has since earned a master's degree from the University of Cambridge. In this episode, Thomas shares his incredible journey from journalism to theatre, offering valuable lessons on creativity, resilience, and pursuing your passions. Hear about his unique experiences with the legendary Footlights and gain practical advice on embracing change and pushing your creative boundaries. Whether you're contemplating a new path or looking for inspiration to elevate your current projects, Thomas's story will leave you motivated and full of actionable insights. Tune in for a conversation that could spark your next big idea!
This episode is sponsored by Tom Mullens and Flags: The Play. We're grateful for the support.
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01:19:0505/08/2024
Upgrade Your Networking: Digital Business Cards for Professionals
Why Digital Business Cards Are a Game-Changer
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Ever forgotten your business cards at a crucial networking event? In this episode of the Creative Solutions Podcast, we explore how digital business cards can revolutionize your professional connections. Join [Your Name] as we discuss the eco-friendly benefits, the convenience of always having your card on your phone, and the ease of updating your information on the fly. Learn how active links can direct contacts to your website or latest product with just a tap. Plus, we’ll share a free resource to help you create your own digital business card using Canva. Tune in and find out how this simple switch can make your networking more effective and sustainable!
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This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
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06:2101/08/2024
Manage Your Stress and Journey to Inner Joy with Lori Pieper
The Magic of Ancient Wisdom and Quantum Physics with Lori Pieper
This episode is brought to you by Lori Pieper of Journey to Inner Joy where she guides women to live their life with clarity, passion, and joy! LEARN more at JourneyToInnerJoy.com. Also, Lori’s part of a wonderful Energy Medicine Solution Retreat that will be taking place at the Kripalu Center October 1-4. Save $300 When You Register by August 8th* by using EARLYBIRD at checkout. Find out more at EnergyMedicineSolution.com
Lori Pieper's mission is to help women overcome stress and live their best lives. Imagine waking up every morning with a smile and a spring in your step – that's what Lori aims to achieve for her clients. Through her unique coaching and groundbreaking workshops, she combines the ancient wisdom of sages with the wonders of modern quantum physics. Lori is Chopra certified in Total Well-being Coaching, Primordial Sound Meditation, and Perfect Health. As a Reiki Master, ThetaHealer, and UWT Universal White Time Healer, she guides her clients to find their optimal path and achieve their best outcomes. If stress is holding you back, Lori’s approach might be the game-changer you need!
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55:5929/07/2024
Why Ignoring Podcast Guidelines Costs You Big Time
Winning Strategies for Podcast Guest Spots
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
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Ever wonder what it takes to get booked on a top podcast? In this episode of Creative Solutions, we reveal the insider secrets to pitching yourself as a podcast guest. Learn why following the host's instructions is crucial and how it shows respect for their process. By tuning in, you'll gain actionable tips to increase your chances of being invited on the show and reaching thousands of potential listeners. Don't miss this chance to enhance your media pitch strategy and understand the producer's perspective—your gateway to podcast success!
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This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
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19:5125/07/2024
Mastering the Art of Adaptation with Feras Alhlou
Building Success from Adversity: Feras Alhlou’s Insights
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Feras Alhlou is an inspiring entrepreneur whose journey from layoff to leadership will motivate you to take charge of your future. Discover how Feras turned a career setback into an opportunity, mastering new skills and persevering through challenges to build an eight-figure business. As the co-author of "Google Analytics Breakthrough" and a sought-after industry speaker, Feras shares invaluable insights on business growth, resilience, and the power of community service. We also explore how martial arts informs personal and professional success for both of us. Tune in to hear his story and learn how you too can transform obstacles into opportunities for success!
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Website: www.StartUpWithFeras.com/daily-advisor
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This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
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Transcript
The Creative Solutions podcast features interviews with innovative creative artists and entrepreneurs
>> Feras Alhlou: You'd be a better leader, you'd be a better business owner, a better manager if you have an appreciation of what's involved. If you are more hands on.
>> Izolda: Hi and welcome to the Creative Solutions podcast. I'm, your host, Isolde Trachtenberg. On the show, you'll hear interviews with innovative creative artists, entrepreneurs, business executives, and thought leaders. You'll have a front row seat as they explore their internal uncharted waters about what inspires them to grow, achieve, and innovation, innovate. Get their insights and realizations as I tease out answers to questions they've never pondered before. You'll also learn how to supercharge your innovative drive, mindfulness, and communication skills so you can succeed. This episode is brought to you by my favorite productivity hack, the Brain FM app. This podcast's host, Podbean, as well as my book, speak from within, Engage, inspire, and motivate any audience. Hello. Hello and welcome to the Creative Solutions podcast. I'm, your host, Isolde Trachtenberg. Thank you so much for taking the time to be here. I am super excited to bring you this week's guest. Let me tell you about Feras Alhlou. Feras is driven to support your success, and I love that it's right up front. He's, that's, that's the mission. And let me tell you why. A layoff in 2003 propelled him into entrepreneurship, where he acquired diverse skills really outside his comfort zone. He learned to persevere through challenges and adapted his vision when needed with dedication and learning. He became a top earner within a franchise, authored respected publications like Google Analytics Breakthrough, and spoke at tons of industry conferences. In 2019, he sold his own consultancy to Dentsu and committed to giving back. Feras mentors new businesses, engages in community service, and offers expert guidance through startup with Feras. Now, here's another thing that you don't know about him that is obviously very close to my heart. Feras is also an aikido player. He is a, third don, which means he's a third degree black belt. And that's something that's part of my own journey that I love to talk about. And don't be surprised if in this conversation, we touch a little bit on how aikido relates to business and, heck, to all of life. Feras, thank you so much for being here. Welcome.
>> Feras Alhlou: Izolda, thank you so much. I appreciate the kind introduction and really looking forward to our conversation.
>> Izolda: I'm, I'm thrilled that you're here.
Rena Friedman Watts talks about how she pivoted after being laid off
And as always, I need to shout out Rena Friedman Watts, who is the person who introduced us. I am so excited to talk to you because you're a real, I mean, it's one of those true to life success stories. I would love for you, if you don't mind, to talk a little bit about how you went from I'm laid off to I've built an eight figure business. What were the pivotal moments or the decisions that led to this kind of decision to, to go and do and make something of it after a layoff? How did you manage that? What are your thoughts? What are your tips? What are your routines? Let's just go.
>> Feras Alhlou: Sure, sure. A lot to cover there. But, you know, you're a martial artist. So this concept of pivoting, you avoid an attack. You pivot, you move m around, and it feels like after all these years, as we get older, you reflect on life, you reflect on business, and there were just a lot of pivots in my life, and I think in most people's lives, and some of them are intentional. Like, you want to get out of the way, and sometimes you have to pivot because something is coming at you like a ton of bricks. So the layoff, I mean, so we moved to the Bay area, to the Silicon Valley back in 1998. I got into, I moved with my employer at the time, got into the startup scene, and then I was a vp of a cutting edge tech company in 2003. We raised a lot of money. We raised $96 million as a company. And then, we could not sell, fast enough. We couldn't deploy. He run out of money. And then layoffs ensued. I was part of, I think, the one before last, before the company folded. So here I go. From a vp of a cutting edge tech company to a layoff husband, and a father of a young family. At the time, the job market was very dry, similar to what we're seeing today with the waves of layoffs around us. And I, you know, it took me, it took me. Sometimes I get emotional here. I mean, it took me a few days to recover, I m guess, emotionally, psychologically, you know, I'm this vp now I'm out of work. What is it that people are going to think about me? Why me? What did I do wrong? but, you know, two, three days into it, a couple of days into it, I gotta do something about it. So I updated my resume and I started to reach out. Six, seven weeks into this, trying to get an interview, nothing, zilch. so I ran across, I ran into a friend of mine who wanted to do his own business. We chatted for about a week, and we decided that, you know what? Let's join resources, let's join forces. Let's start a business. And that's how it all started.
Feras says layoffs make you question your sense of self
I'm happy to go into more details, but let me pause and see if you have a question on that or you want me to dive into a specific part of this, initial recovery, after the layoff.
>> Izolda: You know, it's funny that you paused where you did that moment of self doubt, really. It makes you question who you are. It, makes you question what you're capable of. And there are lots of people who would sort of let it bow them down and not really recover their sense of self. Can you talk a little bit about what had to happen inside you to be able to go, you know what? This is something I can recover from. This is something I can do something about.
>> Feras Alhlou: Yeah. So I remember, I mean, I remember till this day when the CEO walked, in to my office and he said, Feras, tomorrow we have layoffs. And I had anticipated that that was about to happen. What I did not anticipate is that what he said next. And Feras, you're part of it. You're impacted as well.
>> Feras Alhlou: And, my stomach dropped, my heart was racing. I felt like the blood's going to flow out of my skin and explode. All these feelings. And then, oh, my goodness, no way. How did I not see that? What did I do? We were about to deploy, like, go and do a major deployment for a major telco at the time, and I was part of this, so. But you know, at the end of this, in a way, like, business is business. When I went back home and I got home, I used to, you know, I was in a startup. This was one of those 1213 hours day startups. So I went home that afternoon and spoke with my amazing wife and she said, why are you here early? I said, well, let me share with you. I remember sitting on the couch there in the living room where at the time we rented. And, I said, yeah, that's what happened. I mean, she was extremely supportive. of course, we have three kids, young kids, and financials, the financial side of things. Always sort of top of mind. But that wasn't. I knew I'll figure something out. I knew that things will work out financially. But it was more to your point, like, oh, my goodness, like my self worth here, my reputation, like, it's the shame, all those feelings, all these emotions run through you.
David Frum: Layoffs are hard on everybody, even strong men
And I want to mention to if your listeners, some of your listeners or maybe someone in their family. If you're impacted by layoff today, it's hard. And I had to lay off people later when I was a manager and a business owner. Not a whole lot of times, but it's hard on everybody. So don't, I mean, take. It's okay to mourn. I always say that's okay. Even for strong men out there. It's okay to cry. If you can't cry in public, cry at night. get these emotions, let them flow. Let them go through these emotions. And I think the logical thing to do, which is really hard to do in the first few days, maybe the first couple of weeks. But at one point, you have to sit down and do an honest assessment of what led to this sometimes. And I always say there are two hard truths about layoffs. At times, top performers are let go because a whole branch is closed or a whole vertical or a whole product is discontinued, and everybody is let go. And a lot of times, and this is, maybe hard to say, and I say it with a lot of compassion, but a lot of time, and a lot of times, companies lay off the underperforming 5%, 10%, whatever it is. So I think after that emotional kind of struggle or those feelings that you go through, I think, do an objective assessment. Ask people. Look at your last performance review. This is going to be really hard. But if you're honest with yourself, if you want to move on and learn from that failure, if you want to call it as such, you got to do an assessment and see what is it that you could have done better. Not to dwell on the past, but to learn from it for the next time. Whether you go back into the work workforce for your next job and be better at it, or if you want to start your own business, you have to know your strength and your areas for improvement so you can build a solid business. So that all of that was sort of going on in my mind in the first couple of weeks.
>> Izolda: I love that. And it's so funny how I had almost an identical story, back in. This would be 19, I want to say, 1990, 1989, similar thing happened to me where my boss, who was the president of a company, said to me, he took me, it was 03:00 on a Thursday. I'll never forget it. And, David, I'm shouting out you if you're listening to this. Cause he. He held it together to say, the company's going under completely. I'm not even legally allowed to tell you this. It's gonna happen tomorrow. We're all out of jobs. And what's interesting to me about that is, you know, he, he did cry. It was his baby, and it was just terribly sad. But what was interesting for me is my mindset went to, okay, I'm going to take a week, and I'm just going to party. I'm just going to go and I'm going to have all the fun in the world because I'm going to give myself a week to, you know, you mentioned morning, and I went the exact opposite way. I celebrated. I went, okay, I have freedom for a week to do whatever I want. I traveled. I had fun with my friends. And then exactly at 03:00 p.m. the following Thursday, I got a to work.
You almost got fired for not working hard enough at a startup
And the question I asked myself, and I would like you touched on it, and I'm very curious to see your thoughts on this. I looked at it as a lesson. It wasn't my fault. It was, I was not the president. I was not the decision maker for the company. But I still asked myself, what do I want to do differently next time? And so this is the question that I have for you, and I'm going to relate it a little bit to aikido, because when I, when I'm working with my sensei, for example, and she's amazing, shout out to Roma. She's an incredible, she's an 8th don, she's incredible. And she'll throw you 10ft and not blink an eye. But one of the things that she says every time we do it is how do you want to behave differently next time? How do you want to behave differently the next time you attack me? How do you want to do things differently so that you see a different result? So that's my question to you. When you were going through this, how did you do things differently? What kind of, not just mindset, but what kind of actions did you take to allow yourself to, again, pick yourself up and start something new that was different than what you had done before?
>> Feras Alhlou: Yeah. And amazing example there with, you know, I think I might have been to that dojo. is it in Brooklyn or where's the dojo at?
>> Izolda: No, it's in college park, Maryland.
>> Feras Alhlou: Okay. Okay. I'm, maybe I'm confusing names, but no. So, I mean, one thing that I learned in that startup is I've always worked hard. I think after, well, the first couple years in my career, I almost got fired for not working hard enough. And I learned my lesson early on. But in that startup, it was true Silicon Valley. Again, I slept there a couple times. And so I learned that the value and the momentum and ah, the amazing things you can do with lower resources. So I learned that from that startup and then from the incident, from the layoff incident, I could have been a bit more hands on. So in your case, it sounded like the whole company folded. Right. And so everybody's gone. So they're not just picking on you. In my case there was told people I was let go and then the company was still around for I think like another six months or so. So it was me like what, why did they have not lay off this director and why it's me? And again, you go into, I don't want to, like, I never wanted to sort of blame others or say they're picking on me, not the other, but I was thinking in my mind which like, if had I been more hands on, because I started my career, career, being technical, and then I moved to people management, project management, account management, I love that stuff. But I stayed very, I think, very m far away from sort of the ins and outs of what my team that I manage was doing. And for me that was a very important lesson is that you'd be a better leader, you'd be a better business owner, a better manager, if you have an appreciation of what's involved. If you are a bit more hands on, at one point you have the delegate, you can't be doing the same thing over and over to grow your business. But if you don't have, I think, the hands on experience and you have some area where you really dig deep into and understand and be an expert at, in a way you could be replaceable.
>> Feras Alhlou: So that is, that was more of a, again, a, you know, just career, lesson, if you will, is no matter what, what, what you do, small company, big company, whatever department you work in, learning and staying close to your area of expertise and kind of mastering that domain, that was a very, very important lesson that I learned. again, not the mindset stuff, but on the technical field that I'm in.
>> Izolda: It's interesting to me, in listening to what you're saying that it, because I think to me, mindset is so much of even the technical aspects, because how you approach problem solving, how you approach the decisions you make, is going to have to come from whether or not you have a mindset that is ready for them.
You talk about being willing to learn about becoming an entrepreneur
And so I'd love to ask you a little bit about the challenges you face during those initial stages of becoming an entrepreneur. How did they, how did those challenges shape your approach and contribute to your eventual success?
>> Feras Alhlou: So this might sound as a cliche, but without that failure, without that layoff, that was sort of wake up call, that, hey, you gotta continue to learn and be an expert in something. I don't think I would have been able to succeed in that very first business because we got into that business and this is 2003, and you remember those days, that was sort of the dawn of the Internet.
>> Izolda: Oh, yes.
>> Feras Alhlou: And convincing a business owner, a small business owner to pay us money, so we built a website for them. That was hard. People might not relate to today, but, so learning, and I didn't know how to do websites, I don't know how to sell, I don't know how to market because I worked in a company for all those years, other people did that. I was good in terms of delivering a project once a project was sold. So, so I had to learn sales, I had to learn how to do online marketing, SEO, pay per click, all that Google stuff at the time and the Yahoo stuff at the time, and those skills or the habits that I learned from the previous, startup that I was laid off from exploring, learning on your own, having to wear multiple hats, all of those were very, very transferable to the new business that we started. So without that failure, without knowing that I have to learn and have that learning mindset and exploration and trying new things, there's no way that I would have been able to, sustain and grow that first business that we started.
>> Izolda: Ah, failure, you know, I mean, it's very true. We, without, without those previous experiences, you don't have as good a blueprint, but also, you talk about being willing to learn, right? You said you had to learn marketing, you had to learn how to do all of this stuff at the same time, though, you still have to have, it's not an eye on the bottom line, it's almost like an eye on the strategy, an eye on the long term. And I'm going to go back to Aikido because I usually do, when I am grappling with someone or when we're doing any kind of work together, there is a give and take. There is this knowing sort of where you are in space, but also knowing where the other person is in space and making those transitions successfully. Who's giving, who's taking, who's taking, who's balance, what's happening. So you were going through all of this in this timeframe, the early aughts and the mid aughts. When you're doing these transitions and you were starting to get more successful. Can you talk a little bit about how you implemented those transitions? How did you need to pivot, how did you need to change how you were doing things as you went from serving some of those smaller companies to catering to like, let's say, Fortune 1000 or Fortune 500 companies.
>> Feras Alhlou: Yes. In terms of mindset.
>> Izolda: No, no, no, it doesn't have to be mindset. No, no.
>> Feras Alhlou: I was saying in terms of mindset, like, adaptability is another thing, flexibility is another thing. Because in the startup that before I was laid off, we were selling to Fortune five, we were selling to Fortune 100 with major telcos, the AT and T's of the world. And it was an infrastructure system. So imagine leaving that pitching and speaking with c suite CEO's and chief marketing officers, and chief technology officers, and then going, and now selling to small business owners, the local restaurants, the local dentists, the local, I don't know, dry cleaning. And that's what we did. We were knocking door, we're going door to door, knocking on doors to tell them about all this amazing thing called Google. You can get leads through Google, right? So that was a huge mind shift in terms of being ready to accept that. Yes. I used to sell to c level, now got to humble myself and learn and understand the pains and the pain points of these small business owners and be able to relate to them. So that was like, that was a big shift for me. Now, you can always examine what you did in the past and see how you can maybe repurpose it, repackage it for the present. So one thing that these business owners, the small business owners, they consistently told us that when my partner, business partner, I would go and meet with them, said, you both are so professional. You show up on time, well dressed, you do a follow up, you always meet your deadlines. Like all those skills that we had, we couldn't have sold or even spoke with Fortune 500 if we were not very polished on time. All the professional things you do with Fortune 500. So those habits, I would say, and those business skills did actually give us an advantage when we were selling small business owners. So that was really positive. Of course, other things don't apply to small businesses. So we had to learn those and learn the hard way and through the rejections. I mean, I never sold a thing, Zelda, before, before we started our first business. So learning how to, you know, how to follow up, you email them. Well, you call them. At the time, we had to do a lot of, things in person and going to a restaurant and waiting for the business owner to be done with him or her taking care of their clients. I mean, a sales pitch could take 3 hours just waiting for them to be available. We had nothing else to do. We got to sell. So then, as we grew, back to your question, as we grew and we started to specialize and we niched down on analytics within digital marketing, we really got into this analytics thing, and there was a wave of all these, big companies, Google and Microsoft and others, they were acquiring small analytics firms and repackaging those products and then offering them to the masses. So we, in a way, rode that wave. And as we became Google certified partners and got listed on their portal, the bigger leads started to come our way. So yet another pivot, another sort of reorientation, because what used to work with the small and mid sized business owners and we had to figure out how to sell and how to deliver to them. Now we're getting these leads from Fortune 500. So I had this amazing sense of excitement. Oh, my God, look at this lead we got. And then, oh, my God, how do I pitch to them? How do I sell to them? and we fumbled the first couple of leads and then we figured out that we have to, you know, do things differently. But, yeah, it's, it's, it's sort of, you have to roll with the punches in a way, and, and learn, you know, like, learn, learn from these days. There's a lot of resources. In the old days, we had to go and attend courses and read books and, and kind of talk to peers and people in the industry. That was a bit, I think that we had less access to resources. So that was, that was one of the challenges.
>> Izolda: Yeah, it's, it is.
How did you change your approach to talking to smaller businesses when developing skills
I'm fascinated by this because I, in, in my own sales, I tend to want to ask all the, say, all the stuff early instead of asking questions. And so I want to ask you, when, you were doing this, when you were developing your skills, were there any creative ways that you implemented to talk to some of these smaller businesses as you were growing into the media business, how did you change your approach? How did you, what kind of innovations did you make in your own skillset in addition to, like, reading books, but on the fly, were there times or do you have a specific memory of something that you did that was just creative and out of the box in order to either make a connection or close a sale?
>> Feras Alhlou: You know, what's that saying? Good, artist borrow and great artists steal. I think it was Picasso said that. So maybe not the most creative person in that way, but I'm a sponge. and I think the sponge was the only species that survived, the massive mass distinction, way back then, because, it absorbs good things and fights off bacteria. But literally, I remember I would go to a networking event, which were very hard for me to do because I didn't know how to do that. But m, after you do a few, you get comfortable at it and tell people what you do. And then I would take notes, like on the back of the business card of, let's say I spoke with a lady who does x, y and z, and I would take notes. I'm like, oh, she's doing that. Let me, I can try it. I would talk to the other person and this gentleman is doing, this one guy told me that he would print a design, because we were selling graphic design and website design, and he would take two templates and show the business owner, because you're selling design, so you want to show them something visual. And he said, people really like that approach. So we implemented that the next day before we went and pitched. So, learning from others, people who are maybe in a similar phase in their journey, similar stage, people who, or maybe people who have been, I always say people who have been to where you want to go, learning from them, I think it's important. And then it's. I think learning, is education and application. So it's not about just reading books or talking to others. How do I take that and implement it in my business? And that stayed with me for the longest time. Even today, we hear a lot about AI. Some people are skeptical, others are using it. There are definitely ways for you to implement AI in the way you run your business, and there are ways to actually incorporate AI in the services that you're offering. So always I think that learning and applying what I learned, stayed with me till to this point is you don't have to figure things out on your own. Ah, tap into your network, into the resources, into even your competitors. I've had gracious competitors who had shared with me some amazing tips that helped a lot in our, in our business.
>> Izolda: Ah, that's great. And I love that you said that, because the informational interview is king as far as I'm concerned. This notion of communication, of being willing to share. But also, I say this to prospective, the perspective clients in that they're in the field, for example, of where I'm aiming my business. But, I've said these very words to people. I've said, I'm not trying to pitch you, I'm trying to figure out how to pitch you. And it just puts people at ease. And I'm not trying to pitch them. I'm not trying to get their business. I'm trying to figure out how people who are like them want to be pitched right. And so there's nothing wrong with that. And interestingly, it has gotten me business with some of those people, but that's not my intent. So communication, to me is very key in any form of business and coming up with those innovations that allow you to do that.
How do you ensure effective communication among team members when they're remote
But you have, sort of multiple locations for your business now. And so I would love to talk to you about that notion of communication. How do you work within the team members, especially if they're in different geographical locations? How do you ensure effective communication and collaboration with all these folks?
>> Feras Alhlou: Yeah. So I'll tell you one thing is that we, so after, when we started that first business, once we figured out sales again, it took us some time, not days, not weeks. I hear you. And then we started to use leverage contractors and, and part timers. And then we figured, you know what, we can also build a team, an offshore team who would support our businesses and then also potentially sell their services to, other companies. And we ended up, I think around 2008, 2009, building a company, offshore company. We grew it to 45 people.
>> Feras Alhlou: And in terms of communicating, this is way before Zoom, this is way before COVID and the whole remote culture. So we figure, again, we learned the hard way, you can't just build a team, even if they're an amazing team in a different geography. And if it's in a different country now, you have different culture, different business culture. You have to be close to the team. So we made a commitment, my business partners and I, we had four partners in that venture that we would commit this one year where we still maintained the business here in the US, and we had to sell and grow and deliver and also build that unit or that its own entity, overseas. And it took us, we know we got the go ahead from the folks at home, the bosses at home, and a lot of travel to stay with the team, especially in the formation phase. is still the values, the business culture that we wanted. and then we would work at night when we were there to catch up on us work. And then when we were back in the US, we were working early mornings and nice to communicate with the team over there. So constant. I think as a founder as a business owner, as a manager, you lead by example. You can give a lecture on whatever value, whether it's transparency or honesty or customer satisfaction. Yeah, you can preach on that all day long. But if you don't model it, if you don't show it, if you don't show your team how it's done by, your actions, then no one is going to really. It's not. It's just. It's just going to be, you know, like a slogan that no one really m applies. So. So I think what we've learned, from that first experience is that you have to be close to the team. It requires some sacrifices if they're in a different time zone. but that stayed with us. So. So even that analytics company that we ended up growing and selling to, Densu, the global media giant, we built a remote workforce by design. The whole entire company, the 40 plus people here in the US, we were hiring people remotely by design. This is 2013, 2014, way before this, thing became a commonplace. So we learned that you have to be intentional about it. You have to hire people on board them, have a whole lot of communication, have your one on ones with them on a weekly, bi weekly basis. You have to get together maybe once a year. We used to have an annual summit that everybody looked forward to attend. So you can't just hire people remotely and sort of leave them their own devices. You have to be very intentional about it.
>> Izolda: Intentionality is so important. And to me, and coming back to Aikido, intentionality is part of it, but also receptivity.
Roma says martial arts principles can apply to the business world
So I would love to ask you about that aspect of identifying potential partners, identifying potential clients, nurturing those fruitful collaborations. Can you talk a little bit about, your process for doing that?
>> Feras Alhlou: Yeah. And since you mentioned Aikido, we published a video on eight principles, eight martial arts principles for business. And one of them, I think the first one was, knowing, or know your opponent's mind. So, in aikido, and you train and you know that, you know, when someone is attacking, you know, you don't wait till you get hit, you react. You want.
>> Izolda: Hopefully not exactly.
>> Feras Alhlou: I mean, you want to. You want to be this. This concept of. Of alertness, right? You're alert. not in a stiff way, and I. And sort of mechanical way, but you want to focus on the attacker and be aware of the surroundings, because there might be another attacker behind you, or they might have a wall behind you. You can't move. So knowing your opponent's mind and knowing what's going on? Are they coming in fast? Are they coming in slow? Do they have something in their hand, maybe like a knife? why are they attacking you in the first place? So that I think also knowing in the business, if you translate that to the business world, people are not opponents. But you have team players, you have your team, you have vendors, partners, you have customers, you have competitors. So I think here, consider the confrontations or these interactions from the opponents, from the other person's perspective. If you have an unhappy customer, like, why are they unhappy? Is it something maybe you did? Are they reasonable? Are they, are they just, are they unreasonable? Did they, did we m m miss a major deliverable for them? Did we not? Maybe, maybe it was just a bad day, you know, that the client had a bad day at home, and they're just frustrated. And so I think what I learned from all these years in martial arts is what she called the receptivity, or, like, really understand what could be behind this without judging and then receive it, like in aikido, this concept of harmony. I'm not necessarily going to block something. I'm going to blend with it. I'm going to receive it and then redirect it, re channel it. And that, I think people talk about empathy, people talk about Stephen Covey, one of my favorite books, the seven habits of highly effective Paul, he talked about, seek to be, seek to understand before you seek to be understood. So those concepts apply really well, I think, in life, in your relationships, your marriage, with your children, at work. Just understand where people are coming from. There's just so much going on these days, and there are mental issues, mental health issues, a lot of pressure. People sometimes are having difficulties. You just make ends meet. So understand, where people are coming from and why they're behaving in a certain way, and then apply the proper proportionate response.
>> Izolda: Oh, that's beautiful. Understand where they're coming from, and then apply the proper proportionate response. I think that is a, an absolutely phenomenal way of looking at it. And what's interesting to me about that, again, I'll go back to my sensei. I'm talking a lot about Aikido with you. That's very interesting. but my sensei says, you know, meet them where they are.
>> Feras Alhlou: Yes.
>> Izolda: And then, and then join with them as they're going. Where they're going. And then help them go just a little further than they meant to. And that's, that's, that's how roman, spot on. The, that's how Roma does it. And so.
You say entrepreneurship is five times harder than you think
But you said something that struck me. You said that we're meeting all of these difficulties, and there are certainly challenges that we have from everything from mental health to the economy and all of that. But you work with entrepreneurs, you work with people who have decided, for whatever reason, that they want to strike out on their own. But you also talk about the fact that it's harder than you think. So can you talk a little bit about that? What are some specific aspects or challenges of being an entrepreneur that aspiring entrepreneurs kind of don't know about or underestimate?
>> Feras Alhlou: So I say, we have a bunch of black belt principles at startup with Feras that we use. and one of them is entrepreneurship is five times harder than you think. So don't quote me on the number. It could be four times, six times, it doesn't matter. But it is much harder.
>> Izolda: It's harder.
>> Feras Alhlou: I mean, if you think about it, you have to, let's say you've taken the leap and you started a business, so you've made that decision. So you have your domain. Let's say you want to do HR consulting or financial consultant or whatever the case might be. You know, that space. That's an assumption. But you haven't sold this thing. You haven't done marketing, you haven't done payroll or hr if you now are hiring people. So there's these other aspects of the business that you don't know. So there's a lot of learning going on, so you have to accommodate for it. Also, once you sell, you have to deliver. And if you're on your own, initially, most likely it's going to take you few times to really understand how to scope things properly, how to give the right estimate in terms of timeline and budgets. So there's just a whole lot of learning, learnings and a lot of, I think, entrepreneurs, they, there's maybe there's some romanticism about, about entrepreneurship, and they want to make it big and build a seven or an eight figure business. But initially, there's a lot of foundation building that is required, similar to anything martial arts. Of course, when you start, you know, white belt, you don't know how to move around, you don't know how to move your hands, your arms, your legs, your feet, all that same thing. I always remind entrepreneurs, look at the very first time, remember the very first time you swam or you rode the bike or you put your hands on the steering wheel. When you drove the first time, you were very stiff, you were very nervous, you were clunky, like you didn't know what to do. And then fast forward a year from then, and you were much comfortable, much natural at riding the bike or I rolling in aikido or maybe playing an instrument. So these systems, these things around us, art or science, business is the same way. You just got to put the hours, you got to put the reps, you got to pitch many times, and then it becomes natural. You got to deliver many times, and then you become better at it. You got to hire and learn how to be a good manager. So it just, it's a matter of, I think, understanding that it's going to be hard and getting ready to just get the reps. That's sort of one of the main messages I share and highlight with those who are about to start a business or those who started, and they're sort of overwhelmed. It's going to be overwhelming. There are a lot of unknowns, a lot of ambiguity. That's just part of it. But just, just go out, have a plan, and execute to that plan, and just, it's a matter of doing these repetitions and learning. Learning from the mistakes.
>> Izolda: yes, learning from mistakes. It's interesting that you said that. I really agree with you about the fact that everybody, no matter what it is you're doing, you were once a beginner. No matter what it is, you once spoke for the first time, you once walked for the first time, you once fell for the first time. And that's something that my sensei does talk a lot about. And we spend a lot of time learning how to fall. You learn how to fall to save yourself. That's what you're doing. That's the point of it all. Falling. Failing is learning how to save yourself next time.
60% of Americans have a business idea, but only 9% actually act
So talk to me a little bit about what advice you'd give to someone who's failed or who's just starting, who's considering starting their own business, but, but not know what are some of the steps they should be taking.
>> Feras Alhlou: Yeah. And just, a data point here is that I believe, according to the labor of Bureau of Labor Statistics, don't quote me on the source, but 60% of Americans have a business idea, and I think 34% have multiple ideas, but only a mere 9% are the ones who actually act on this idea and turn it into a business. So I joke ideas are a dime a dozen. So if you have a business idea, there's the technical aspect of things, like you have to vet the idea, make sure that people who will buy what you want to offer, make sure you differentiate from your competitors, make sure you know what you can sell this for. So there's that technical vetting of the idea. and we have a lot of content on how to do that. The mindset, though, is failure is not if you will fail, it just going to happen. Just like riding the bike. Is that a metaphor? It is going to happen. So how do I learn from that? In the sense that, okay, one time I went to, this is a funny, real story. A funny story, a sad story. I went to a course, a sales course, three date sales course. At, the end of it, the sales coach, he gave us this list, a checklist of things you should learn about the lead before you send a proposal to your point. You know, you ask people like, let me know more about you and your challenges. So there was like 29 points, I think, on this checklist. He sold. I went to the next pitch. See, I applied quickly. I learned that I applied, and it was right after lunch at 01:30 p.m. i go into this office, in this conference room. And then I said, sales coach said, I gotta get all this information. So I started to ask these questions one at a time. Right. Without watching or listening to what the person is saying.
>> Feras Alhlou: I put the lead to sleep. I swear I'm not exaggerating. The guy sneezing off, it was so boring. I mean, I think he was so polite. He did not interrupt me. But you can't. I mean, you know, I mean, I laugh at it now. It was so embarrassing. and, you know, you learned later that you have to act on your feet if, if the client is not interested, if the lead, is sort of looking around on zoom, not focusing on like, you have to, you know, act on, on the body language. Right. And you don't. You. There's no way that you can learn how to do this initially. So learn that, I think, in the mindset wise, that just part of the journey that I have to go and pitch several times, and then I became better at it. And the same thing in aikido. My role, my first roll is going to be really clunky and then might leave a couple of bruises, but two, three months into it, I'm going to roll very smoothly. And then it becomes really natural and then I can sort of role without thinking about it. So, so I think it's, don't get discouraged if you get a rejection. Don't get discouraged if a client doesn't get back to you. Don't get discouraged if you run a marketing campaign that got you, that returned zero leads. Don't get discouraged if this big client that you just did an amazing job for did not renew. These things will happen if they're not happening. I don't think you're doing. You have a business, but learn from each one of them. Do an assessment at the end of the month, at the end of the quarter. Okay. What went well? Okay, I'm gonna. I'm going to me, my team and I were going to do this and do more of. And then what did not go so well? Why did we lose those. Those two clients? Why did I get, you know, I usually get maybe 20% rejections. I got 40% rejections this quarter. Learn from that, from that and apply it for the next, you know, for the next quarter.
>> Izolda: This notion of application is fascinating to me because it, calls on us to be judgment free of our own failures. Right.
>> Feras Alhlou: You.
>> Izolda: You go. I like to say, and I'm sure other people have said it before me, sometimes you win, sometimes you learn, and as opposed to losing, because it's not a loss.
Last company was pitching again, Fortune 500, and we did not win
So can you talk to me about a time when you really took what could have been considered as a failure and turned it into a real innovation or a real satisfying conclusion?
>> Feras Alhlou: I used to say, in the last company, I used to say we had a bunch of value. We had a value statement, and we have a number of principles. One of them was, Ah, easy. Ah, hard on the issues and hard on issues, soft on people. So at that time, 2014, 2015, we were pitching again, Fortune 500. And we get those rfps, those thick requests for proposals or requests for quotes, rfqs. And you have to apply. And you have. Is not like a quick proposal. These things take time.
>> Izolda: Oh, they do.
>> Feras Alhlou: And we're talking about, by that time, six digit deals, $250,000, consulting gig in a multi year gig, engagement. So you'd put tens of hours to prepare the RFP, the request for proposal. And then in some cases, you have to go on site, multiple people, and pitch. And I remember this one was one of the, virgin, brand, one of their business units. And we prepared so hard for that one. Zelda, we put so much energy, we. And then three of us traveled to the east coast, and we did not win that deal. it was. I want to say it was devastating, because by that time, we were very profitable. And, you know, you win some, you lose some. But I, like, we did everything possible. We. Even when we walked in their building, like, we dressed the way they would dress like in their industry, and we had a lot of fun, fun story. Like, when you walk into that building, if you had a tie on it, they would actually take your tie, and they would cut it, and they would hang it on the wall of shame. And this is. I guess this is what Richard Branson does in these companies. So, luckily, I did not have a tie on. so we did everything we could, and later, when we heard the news that we did not win, I mean, it's hard. I don't want to say, no, it's okay. but there was no moment in time in my mind where I was going to blame someone on the team, on the account team that was pitching. There's just no way. So I shared the news with the team, and we had a quick huddle, virtual huddle, and I said, hey, folks, it is what it is. and I thanked everyone on the team for the amazing work that they've done to get us there. it's a privilege, in a way, to go and pitch to these big companies, and we were there, a contender. So I was very proud of that, and I was happy that we were in that position. And I said, okay, folks, let's now do everything in our capacity to figure out what happened. And it's not easy. a lot of these big businesses, they don't want to tell you their legal considerations, but we figure out ways to reach out to different attendees of that meeting from. From the client side to. To get information on why we were not chosen. And it was one thing. It was. He said, you scored well on everything, but this one stakeholder who was attending the meeting was kind of sitting a bit far away, and we didn't think he was part of the decision making process. So, m. We did not ignore him on purpose, but we did not give him any attention, sort of. I was focusing. I was there. I was focusing on the. On the highest, you know, sea level, and we sort of ignored this, this one influencer to the decision making process. And that was just bad preparation on our part, because we get a list of who's attending when you work with these big companies, and you should go to their LinkedIn profile and understand everything they do and what's important to them and also understand, learn about their personal life and go and network with them and connect with them. So that was a huge learning for us. Very expensive lesson. But, m, you bet. After that pitch, I made sure we used basecamp at the time. We had an action, like a list of things to do before a pitch and make sure we study every person who attends, a pitch meeting and be able to connect with them and understand their issues and their pinpoint. I would just be, you know, we didn't ignore them out of, like, we're disrespectful. It just, you know, it was a miss on our part. So. So, long story short, I would summarize is with your teams, with your customers, you have to, you know, prior preparation prevents, poor performance. So you cannot be over prepared when it comes to sales and pitching, especially as you get into bigger and bigger clients. So. So preparation and then going out there and giving it your best is important. And when things don't go, don't go in the direction that you're hoping. Just learn from that.
>> Izolda: And I love that you said that. And because this little statement that you just made holds for every kind of business. And I work a lot with artists who are also entrepreneurs. That's a business as well. And there are lots of artists who don't understand those facets of their own businesses. I'm so glad you said that, because it relates to, if you're a singer or a musician, or a fine artist or a plumber or an architect, whatever it is, that preparation facet of working with your clients and customers cannot be overstated. So I'm super grateful that you said that. Feras, I appreciate so much that you took the time to be here. This was such a great conversation. I could keep you here all day, and I have like 14 other questions we haven't even gotten to. So what I would love to do is invite you to come back sometime in the future and we'll delve more deeply into some of the work that you're doing. But if somebody wants to know more about you and the work you're doing and your aikido and going on hikes and all of that, all of the stuff that you do, how do they find you? What is the best way for someone to locate you before I ask you my last two questions?
>> Feras Alhlou: Sure. Sure. Again, thank you for your kind words. And thank you for the amazing content that you produce, on just helping entrepreneurs and helping people in life and navigate life in general. So I appreciate that. So, yeah, people can, reach out at startup with Feras.com. and Feras is spelled like my first name. F e r A s. We have a daily newsletter you can sign up for, and you can go on YouTube. Startup with Feras. We have our channel with, I think, over 200 videos now on all things, all the things that entrepreneurs need from sales, marketing, choosing a partner, working with lawyers, working with accountants. So, yeah, help, you know, feel free to reach out and leave us a question, a comment. We have a weekly podcast, actually, livestream. Not, not a podcast, really. More of. We answer the questions that come our way from the community.
So if you have a business, you're struggling with sales or marketing
So if you have a business, you're struggling, maybe with sales or marketing or hr or back office or you have an idea and you're not sure how to turn it, or if you're the creative type and you're an artist and you're really struggling with, you know, some of the left brain stuff, there are ways to, you know, to find people to help you or maybe help you set up some checklist. So, yeah, reach out. I'll be more than happy to provide, guidance and support where I can.
>> Izolda: Oh, awesome, Feras, thank you so much for that. I appreciate it. As, as a creative myself who sometimes struggles with those facets, I'm gonna be. I've looked at a few of the videos on the YouTube channel. I'm gonna go through all 200. That's gonna be my. My lunchtime viewing is gonna be your. Your videos. and, and it's a great. I mean, that I'm trying to maximize my productivity and my creativity, and I'm spending my lunchtime trying to enjoy my food, but also listening to guidance from other people. So that's a, that's a great little time saver for me. it keeps me from. From watching television. Anyway, so I, again, I'm super grateful that you took the time.
I love building. It's just something that I enjoy. And, uh, this is like my 7th venture now
I have just two more questions. And the first question is, what is the thing that makes you get out of bed in the morning? And I don't just mean your alarm.
>> Feras Alhlou: You know, I like to. I like to get things done that just in general in my life, sometimes to my own detriment, sometimes you got to slow down and listen to your business partner or to your wife or your husband or partner. So, I love building. So even after the ventures I've had and selling the business, I did take a year and a half, a couple of years to actually volunteer, do pro bono work, to a few nonprofits. I'm so fortunate I was able to do that. But then my co founder and I, Eric, we decided to focus on startup affairs and provide, share our experience and our expertise with the community. Just working, you know, we spend most of our waking time at work, in all professions, so, so working with people who share the same values, who have the same passion. They want to build something and grow it it's just something that really gets me excited. And, this is like my 7th venture now. and I feel like, why do I do this to myself? Another startup? But it's just, it's fascinating to build something from the ground up and rally a few people initially to share your vision and help you build it and make it, materialize it. It's just something that I really enjoy. And then along the way, just something I'd like to share is that in this last venture we had that we sold to, densu, we made my partner, business partner, and I made a commitment three years before the acquisition. And we told the team that once we sell, once we get investors or we sell, so there's a huge financial upside, we will take a sizable percentage of that amount that we get and share with the team. And, obviously, when we sold the business and the financial transaction was completed, I was very happy. I felt amazingly, you know, I achieved something big, but I was as happy to take. And we're talking about millions of dollars and have that shared with the team, delivering on that commitment. And this is my advice to founders and business owners and people who have businesses. As you grow, as you become better at what you do, as you become more profitable, share with those around you, those who have helped you along the way. you couldn't have done it without them. So share with your team and send nice gifts to the partners. And also help nonprofits, a cause that you believe in, whether it's, an hour a week, or maybe a few hundred bucks a month, a year, whatever you can afford. But that concept of building something and growing that entity, and then the capitalist and me making a lot of money out of it, and then sharing, I think those, those are things that, that kind of keep me, keep me motivated, keep me running at, 1213, 14 hours a day.
>> Izolda: Oh, that's a lovely sentiment.
Feras: Be of service to others can yield profound answers
And you may have already answered this next question, because you just already said it, but I'm going to ask it anyway. This is a silly little question, but I find that it can yield some profound answers. And so here's the last question. If you had an airplane, environmentally friendly, of course, that could skyrite anything for the whole world to see, what would you say?
>> Feras Alhlou: Be of service to others? What Ralph Waldo Emerson said, life is not about just about being happy. It's about being compassionate, being useful, and, being honorable. So be of service to others. Just so many people help us. No one gets to the top on their own. No matter how difficult your situation is. If you just look around you, you don't even have to look overseas. And other people are struggling these days. So find something that you have and share some of it with others. I think that will do a lot, for our, our families, for our relationships, for our community and for the country. So, yeah, that would be. Be of help, be of service to others. It's not just about you and how big you can be and how wealthy you can be and all that. Just be of help to others.
>> Izolda: That's beautiful. I love it, Feras. Thank you.
>> Feras Alhlou: I don't know where that came. I don't know where that came from, but, I truly believe it. Yeah. Thanks for kind of finding that somewhere.
>> Izolda: That's what that question is designed to do. It's really. It's sort of coalescing. Coalesces your biggest beliefs into one sentence, and you did it. So thank you so much for that, Feras. I appreciate it. And I really appreciate you taking the time to be on the show. This is so great, and I can't wait to have you back. Thank you again for taking, for giving your wisdom and for talking aikido with me, which is so fabulous.
>> Feras Alhlou: Thank you so much. As you said, we could have, probably can go for another 2 hours just talking about aikido. So I appreciate it is all done. Keep. Keep producing this amazing content, and if you're ever in the bay area, I'd love to meet you in person and take you out to lunch or dinner and connect at a different level. So thank you so much.
>> Izolda: Oh, yeah, and I'm in the Bay area more than, more than, less than I want to be, and more often than you think. So that I will definitely get in touch. Thank you for that, Feras. I appreciate it.
Isolde Trachtenberg is the Creative solutions podcast host
So if you've been listening to this, you know, you need to go check out Feras Ahlulu and the work that he's doing to help entrepreneurs of all types, obviously, because listen to this episode. this is Isolde Trachtenberg for the Creative solutions podcast. You know what, the show is brought to you by. It's always brain fm, it's always podbean, and it's always my books speak from within, at least for the foreseeable future, until the next thing comes out. I, as always, remind you to be bold, be creative, and most of all, be kind. Thanks so much for joining me today. I really appreciate you being here. Please subscribe to the show if you're new, and it would mean the world to me if you told a friend about it. Today's episode was produced by Isolde Trachtenberg and is Copyright 2024. As always, please remember this is for educational and entertainment purposes only. Past performance does not guarantee future results, although we can always hope.
59:5322/07/2024
The First Rule of Creative Collaborations-Or How to Make Good Contributions
Enjoy this bonus episode. In it, I get all personal, but I also give some effective techniques to collaborate, and give and receive feedback on your creative work.
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
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Connect
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
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29:0817/07/2024
Inside the Minds of Creators: Kurt Sasso's Lessons from 1,200 Interviews
Kurt Sasso Shares a Wealth of Knowledge on Creativity and Innovation in Art and Tech
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
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Join us on the Creative Solutions Podcast for an electrifying conversation with Kurt Sasso, host of "Two Geeks Talking." With over 1,200 interviews since 2008, Kurt delves into:
Webcomics Revolution: How webcomics empower independent artists.
Music Revolution: The rise of indie artists and digital streaming.
Publishing Revolution: Self-publishing's impact on the industry.
Movie Making Revolution: Independent creators leveraging new tech.
Independent Creations: The power of creating without boundaries.
Tune in for inspiring stories and practical tips to fuel your creative journey. Don’t miss this exciting episode of the Creative Solutions Podcast!
Connect with Kurt
YouTube: https://www.youtube.com/tgtmedia
Socials/Podcasts etc" https://www.linktree.com/twogeekstalking
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
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01:18:2315/07/2024
The Power of Always Telling Yourself The Truth
In this bonus episode, I explore what it means to tell yourself the truth, the common ways we deceive ourselves, and how to stop doing it.
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
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This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
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15:3012/07/2024
Stereophonic's innovations, and what you can learn from my 100 Rejections Project
Why would any creative try to rack up 100 rejections?
How does getting rejected benefit us? What can we learn?
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
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Learn the exact search string I used to discover 50+ 10-minute playwriting contests, their requirements, websites, and deadlines.
Why?
Because for the next year, I'll be submitting my full-length play "Listen!" and my ten-minute play "Subway Stories: Drake" (tentative title) to contests. I aim to submit enough to get 100 rejections.
Listen in to find out the benefits of getting rejected dozens of times.
You'll also hear my thoughts on the Tony-award winning play, Stereophonic - what worked and what didn't work for me.
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
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25:0510/07/2024
Transform Your Business with Your Google Business Profile: A Creative Professional's Guide
Money Monday: Get More Business with Your Google Business Profile
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
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Are you ready to unlock the secrets to growing your creative business? In this Money Monday episode of the Creative Solutions Podcast, host Izolda Trakhtenberg sits down with professional magician Eric Henning to reveal the game-changing power of claiming your Google Business listing. Learn actionable tips on optimizing your profile, attracting new clients, and standing out from the competition. Whether you're a magician, artist, or any creative entrepreneur, this episode is brimming with insights to elevate your online presence and boost your business. Tune in for expert advice, real-life success stories, and practical strategies that can transform your venture. Don’t miss out—subscribe now and take the first step towards growing your creative business!
Connect with Eric
Website: https://erichenningmagic.com/
If you sign up for a 30-minute coaching session at Eric's Money Arts Academy (https://moneyartsacademy.com/), use the code Izolda to transform your 30-minute session into a 60-minute one!
Stay creative, stay inspired, and remember – you've got this!
Follow Eric on Instagram: @moneyartsacademy
Connect with Izolda
https://IzoldaSpeaks.com
https://voicemastery.studio
Links
https://fernalvarezjr.com
https://answerthepublic.com
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
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01:10:4108/07/2024
Water for Elephants Innovative Work
This bonus episode details and deconstructs innovations in the Broadway show, Water for Elephants. The show is based on a movie which is based on a book.
I never read the book or saw the movie because they depict cruelty to animals. I wasn't sure about seeing this show, but they worked the "animals" in perfectly.
I hope you enjoy the episode, and if you see the show, let me know what you think.
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
Discover the secrets to unlock your inner leader! Download the free confidence-building tip sheet now!
Grab a complimentary 15-minute consultation with me.
Leave me a voice message.
==
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
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10:3002/07/2024
How to Turn Ordinary Into Legendary with Copywriter Amber Gelinas
Discover How Amber Gelinas Transforms Ordinary Businesses into Legendary Brands
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
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Amber Gelinas is a Vancouver Copywriter who specializes in branding. She uses clever copywriting and takes ordinary businesses and turns them into legendary brands. A sober queen, she is passionate about mental health awareness and ending stigma. Known for her soulful insight and witty banter, she brings tons of personality and entertainment to the table. She’s in the process of writing an exciting ‘tell-all’ about her time in Australia and journey through reality TV. When she’s not working on her book you’ll find her traveling the world and sharing her self-care tips on Instagram.
Connect with Amber
https://www.thewritechoice.ca/
https://www.instagram.com/_thewritechoice_/
https://www.instagram.com/amber.gelinas/
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
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41:3801/07/2024
Innovate to Elevate: Strategies for Business Leaders, Artists, and Entrepreneurs
What is innovation? And why do we need to innovate?
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
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Leave me a voice message.
Feeling stuck or seeking fresh ideas? Unlock your innovative potential with this episode! In this episode, we explore the essence of innovation and why it’s crucial for you as an individual, artist, entrepreneur, or business owner. Discover practical techniques like journaling, collaborative projects, and design thinking workshops to spark your creativity and drive progress. Whether you're looking to enhance your business or transform your personal life, this episode is packed with insights to help you break free from the ordinary and thrive in today's fast-paced world. Tune in to learn how innovation can boost your resilience and contribute to a better world. Your next big breakthrough could be just a listen away!
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
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31:1525/06/2024
Breaking Barriers: Hector Quiroga on Immigration Law and Advocacy
A Beacon of Hope: Hector Quiroga's Impact on Undocumented Families
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
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In this compelling episode of the Creative Solutions Podcast, we sit down with Hector Quiroga, a beacon of hope and an expert in the field of immigration law. As the CEO of Quiroga Law Office, PLLC, Hector has dedicated his life to helping thousands of undocumented families find a path to a better life. Having immigrated from Colombia to the United States in January 2000, Hector brings a deeply personal perspective to his work. Join us as he unravels the complexities of immigration law and policy, offering clear and invaluable insights into a topic often clouded by misinformation and political rhetoric. Don't miss this enlightening conversation that promises to inform, inspire, and empower. Tune in now!
Connect with Hector
AbogadoQuiroga.com
Instagram
Facebook
YouTube
LinkedIn
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
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51:0524/06/2024
What the Shows I've Seen Recently Have Taught Me About Innovation, Resilience, and Pushing Creative Limits
Ben Platt, Illinoise, Hell's Kitchen, and the Tony's Innovations and Perceptions of These Shows
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
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It's been a minute.
I've seen some shows and haven't talked about them. So, welcome to a survey of the latest shows including my thoughts on the Tony's on June 16th.
Plus, you'll get to hear an embarrassing story about me!
Enjoy.
Connect with Izolda
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
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28:4118/06/2024
The Power of Collaboration: Josh C. Kline's Mission at the Helm of Scripto
Breaking Boundaries: Josh Kline's Approach to Bridging Tech and Entertainment
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
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Josh Kline is an Emmy-winning technologist transforming media and entertainment. As co-founder of Sample Digital, he pioneered Digital Dailies, earning a Primetime Emmy Engineering Award. With executive roles at Box and Final Draft, Josh champions cloud-based solutions. Beyond tech, he founded HaveNeed and HOOZIN. Josh's impact extends to strategic consulting for industry giants like Microsoft and Scripto. A USC alum, he's at the forefront of innovation, shaping the future of content creation and distribution. And now he's taken on a grand new challenge of being the CEO of Scripto, a company that's redefining collaboration in screenwriting and script-based data via our cloud-native platform, live TV experiences created by the likes of Stephen Colbert and Evelyn McGee Colbert.
Connect with Josh
https://www.linkedin.com/in/joshkline/
https://scripto.live/
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
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52:0117/06/2024
Discover the Magic of an Irresistible Artist Website with Eric Henning
Boost Your Bookings with a High-Impact Artist Website
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
Grab a complimentary 15-minute consultation with me.
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It's "Money Monday," and we're thrilled to have financial expert and professional magician Eric Henning back with us. This week, we delve into the art and science of crafting a compelling website for performing and creative artists.
Join us as Eric shares his wealth of knowledge on what makes a website irresistible to both booking agents and especially end clients. Discover the key elements that can instantly grab attention, the importance of an engaging 'About' page, and the power of client testimonials. Eric also reveals how to seamlessly integrate high-quality multimedia content, make the booking process a breeze, and strategically use SEO to boost your visibility.
Whether you're a magician, musician, or any other performing artist, you'll learn how to create a website that not only promotes your talent but also engages your audience and builds a loyal fanbase.
Tune in to transform your online presence and attract more bookings and fans!
Listen to the episode now and share it with your fellow artists and performers who are looking to elevate their online presence. Subscribe to the Creative Solutions Podcast for more expert insights every week!
Connect with Eric
Website: https://erichenningmagic.com/
If you sign up for a 30-minute coaching session at Eric's Money Arts Academy (https://moneyartsacademy.com/), use the code Izolda to transform your 30-minute session into a 60-minute one!
Stay creative, stay inspired, and remember – you've got this!
Follow Eric on Instagram: @moneyartsacademy
Connect with Izolda
Support the show. Buy me a coffee.
Listen on These Channels
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01:36:5110/06/2024
Balancing Act: The Art of Navigating Hollywood & Parenthood with Miranda Roldán
Living the Dream: Miranda Roldán's Journey Through Hollywood and Home
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
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Leave me a voice message.
Miranda Roldán is an Actor, Writer, and Podcast host to The Balancing ACTor Podcast where she navigates a creative life with a civilian one and everything in between. She can be seen on many national commercials and has credits from The Blacklist, FBI, Law and Order SVU to Hallmark and Lifetime. Her latest film is The Storied Life of AJ Fikry (book-to-film adaptation written by Gabrielle Zevin) Miranda resides in both the New York City area and Tampa Florida with her husband, baby boy, and cat Margo.
Connect with Miranda
https://www.facebook.com/miranda.roldan.56
https://www.instagram.com/mirandaroldantv/
https://www.mirandaroldan.com/
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
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01:13:1503/06/2024
Leading with Imagination: Transforming Teams Through Creative Leadership
Redefining Leadership: Elevate Your Team Through the Power of Creativity and Collaboration
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
Discover the secrets to unlock your inner leader! Download the free confidence-building tip sheet now!
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Leave me a voice message.
In this episode, we explore the essential ingredient for fostering innovation and success: psychological safety. Discover practical strategies for creating a workplace culture where team members feel empowered to speak up, take risks, and unleash their creativity without fear of judgment or reprisal. From leading by example to embracing diversity and inclusion, we'll uncover the keys to cultivating an environment where everyone's voice is heard and valued. Plus, learn how to apply these insights to drive positive change within your organization and unlock your team's full potential. Don't miss this enlightening discussion on the power of psychological safety in fueling creativity and collaboration. Ready to take your leadership skills to the next level? Book a complimentary consulting session with our team today and start building a culture of psychological safety that fosters innovation and growth.
This episode is brought to you by Brain.fm. I love and use brain.fm! It combines music and neuroscience to help me focus, meditate, and even sleep! Because you listen to this show, you can get a free trial and 20% off with this exclusive coupon code: innovativemindset. (affiliate link)
URL: https://brain.fm/innovativemindset
It’s also brought to you by my podcast host, Podbean! I love how simple Podbean is to use. If you’ve been thinking of starting your own podcast, Podbean is the way to go!**
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17:3827/05/2024
The Art of Collaboration: Bringing The Secrets We Keep to Life
Unveiling The Secrets We Keep: A Creative Journey
This episode is brought to you by my favorite productivity and well-being app, Brain.fm* and my book on how to become a stellar speaker, Speak From Within.
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In this episode, we are thrilled to bring you an exclusive interview with the creative minds behind the highly anticipated production, The Secrets We Keep. Get ready to be swept away as we uncover the captivating journey behind the creation of this powerful piece. Join in as wIe sit down with three remarkable individuals who are bringing this electrifying production to life in the heart of New York City.
Meet Danielle Wirsansky, the History PhD Candidate turned playwright and director, whose passion for historical narratives fuels her creative vision. Alongside her is Shannon Wolf, the gifted musician making her theatrical debut, infusing the production with her extraordinary musical talent. And completing this dynamic trio is Sarah Reid Vinyard, the seasoned actor whose versatility and expertise breathe life into every role she undertakes.
Together, they are the driving force behind The Secrets We Keep, a groundbreaking fusion of history, music, and riveting storytelling. Tune in as we unravel the secrets behind this unforgettable theatrical experience, exclusively on the Creative Solutions Podcast.
Instagram
https://www.instagram.com/thesecretswekeepshow/
Get Tickets
https://linktr.ee/thesecretswekeep
Danielle Wirsansky
Shannon Wolf
Sarah Reid Vinyard
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58:5022/05/2024