What motivated you to focus on Workforce Identity and Access Management with AKAIdentity, and what specific challenges are you aiming to address in this space? Can you share some key insights or lessons learned from your journey of starting,incubating, and investing in successful cybersecurity organizations? How did your experience at Forgepoint Capital shape your approach to identifying and growing the next generation of cybersecurity leaders? What inspired you to co-create the Security Tinkerers, and how do you see this organization evolving to further support current and future cybersecurity practitioners? As someone who has authored a book, invested in startups, and now leads AKA Identity, how do you manage to balance these diverse roles, and what drives your passion for problem-solving across different domains?

Can you share a bit about your career path and what led you to your current role as Chief Brand Officer at CP Skin Health Group? What experiences have been most pivotal in shaping your approach to brand leadership? How would you describe your leadership style? What principles guide you when making decisions that impact the direction of the brands you oversee? Since Colgate-Palmolive's acquisition of EltaMD and PCA Skin, what have been the key strategies in transforming these brands into global leaders in the skin health industry? How do you maintain the balance between scientific innovation and brand prestige? The skincare industry is highly competitive, especially in the premium segment. What innovations are you most excited about that are poised to set EltaMD and PCA Skin apart in the market? Can you share any upcoming products or technologies that reflect this innovation? Digital channels have become crucial for reaching consumers in the CPG space. How is CP Skin Health Group integrating digital marketing, e-commerce, and data analytics to enhance the consumer experience and drive growth? Are there any particular digital strategies that have been particularly successful and what are you mosted excited for the future of CP Skin Health Group? 

Can you elaborate on how your experience in event marketing, radio, and digital media has contributed to your proficiency in leveraging Retail Media Networks to drive advertising outcomes for retailers?   As someone passionate about learning and continuous improvement, can you share specific instances where you've adapted your strategies within Retail Media Networks to stay ahead of industry trends and deliver exceptional results for clients?   Given your expertise in areas such as programmatic display advertising and e-commerce strategy, how do you tailor your approach within Retail Media Networks to meet the evolving needs and preferences of both retailers and consumers?   How do you envision the future of Retail Media Networks (RMN) evolving with the integration of AI and person-first identity targeting, and what impact do you foresee this having on advertisers, retailers, brands, and publishers?   What are some common challenges faced by retailers when implementing and scaling their RMN platforms, and how can technology partners help address these challenges to drive success in the evolving digital advertising ecosystem?

Ryan, you've had an impressive career journey from NBCUniversal to Amazon, Instacart, and now Walmart Connect. What are some of the key lessons you've learned along the way, and how have they shaped your approach to leadership and sales strategy? You’ve mentioned that Walmart Connect is at an exciting phase of growth with a lot of building and scaling to do. Can you share your vision for Walmart Connect over the next few years and how you plan to navigate and drive this rapid expansion? One of the aspects you're focusing on is omni activation, combining in-store and online marketing efforts. How do you envision this strategy evolving, and what unique advantages does Walmart have in executing this seamlessly? You’ve been pleasantly surprised by Walmart’s tech capabilities, comparing it to top Silicon Valley companies. Can you elaborate on how this technological strength is being leveraged to enhance Walmart Connect’s offerings and overall customer experience? Retail media is growing significantly even as other advertising segments face challenges. What do you think are the driving factors behind this growth, and how can brands best position themselves to capitalize on the opportunities within retail media?  

Retail media is evolving rapidly. How do you see the future of retail media, and what role do you envision Gopuff playing in shaping that landscape? Gopuff continues to innovate in retail media, what opportunities do you see for brands to engage with consumers in new and meaningful ways through your platform? Can you walk us through the key features of the new Gopuff Ads Platform and how it enhances the ad experience for both customers and advertisers? What do you believe is the most important quality for a leader to have in today's fast-paced business environment? What are you most excited about in the near future, whether in your professional journey or the industry as a whole?  

DoorDash's mission is to empower local economies. Can you share how your partnerships with CPG brands like PepsiCo align with this mission, and how these collaborations contribute to the growth and support of local communities? As DoorDash continues to grow rapidly and evolve, what are some of the unique challenges and opportunities you've encountered in managing CPG partnerships like with PepsiCo? How do you ensure that these relationships remain strong and mutually beneficial in such a dynamic environment? DoorDash started as a food and restaurant delivery service but is now expanding into Retail & Grocery. How does a partner like PepsiCo leverage this vis a vis partnership with DoorDash and what new opportunities do you both see in this space? DoorDash emphasizes making intentional decisions grounded in company values. How do you balance the need for logical, data-driven decision-making with the empathy required to serve a diverse range of users, from Dashers to Merchants to Customers?

How do you think Amazon's decision to terminate a significant number of smaller 1P vendor accounts will impact brands, particularly those that rely heavily on the platform? What are the immediate challenges these brands face? For brands affected by this change, what are the first steps they should take to evaluate and adjust their current eCommerce strategy? How can they shift from 1P to 3P or other sales models effectively? With Amazon making changes to its vendor model, how should brands reassess their "where to play" and "how to win" strategies? What key factors should they consider when navigating the changing landscape? Data is a huge driver of success in eCommerce. How does Pattern use data and analytics to help brands optimize their marketplace strategies? Can you share any specific examples where Pattern’s insights led to significant improvements in sales or performance?   As Head of New Partnerships, how are you helping brands navigate these changes in the marketplace? What factors do you consider when forming partnerships with brands looking to expand their presence on platforms like Amazon?

You’ve had a dynamic career leading various aspects of digital commerce and retail media. Can you tell us a bit about your career journey? What experiences have been most pivotal in shaping your leadership style and approach to commerce excellence?   As the leader responsible for driving the vision of commerce capability at Omnicom, how do you stay ahead of evolving retail and eCommerce trends?    What do you believe are the key components of building high-performing, agile teams in today’s rapidly changing digital commerce environment?   As someone who’s had a successful and evolving career, how do you approach lifelong learning? What strategies do you use to continuously grow your knowledge and skills in such a fast-paced industry? What are you most excited about when you think about the future of CPG? Are there any emerging trends or innovations that particularly inspire you?  

You've had a successful track record of reigniting growth in storied brands through strategic brand direction and ecommerce channel development. How do you approach integrating omnichannel strategies to ensure consistent brand growth across both digital and physical touchpoints?   As consumer expectations continue to evolve, particularly in the sporting goods industry, how do you ensure that Rawlings Sporting Goods stays ahead of trends in both digital marketing and ecommerce to meet these changing demands?   With your diverse background in classical CPG functions, including Brand Marketing and Ecommerce, how do you strike the right balance between maintaining brand integrity and driving sales across multiple channels?   How do you leverage data from various channels to inform your marketing strategies and optimize the customer journey from awareness to purchase?   What are you most excited about in the future of omnichannel marketing?   

How have digital strategies and technologies transformed the way companies operate and engage with consumers? Can you highlight some key trends or shifts you've observed? In your role, you handle consumer data from acquisition to monetization. What are some best practices for effectively collecting and utilizing consumer data? How do companies balance the need for data-driven insights with the importance of maintaining consumer trust?  You've successfully launched a breakthrough rewards program at Grupo Bimbo. What elements are crucial for designing a rewards program that truly engages customers and drives loyalty? How can companies continuously innovate to keep these programs fresh and appealing? Doubling an eCommerce business in three years is impressive. What strategies or innovations do you believe are most effective for driving eCommerce growth in the CPG sector? What challenges commonly arise, and how can they be overcome? With your experience in creating omnichannel eCommerce roadmaps, what are the essential components for delivering a seamless omnichannel experience to consumers? Looking ahead, what emerging technologies or trends do you foresee having the most significant impact on the future of retail and consumer engagement?    

With over twenty years of experience across various leadership roles, what have been the key lessons you've learned as an entrepreneur, and how have they shaped your approach to leading Bazaarvoice?    You’ve discussed the evolution of shopping experiences in an omnichannel world. How is Bazaarvoice adapting to these changes, and what role does user-generated content play in this evolution?   As Bazaarvoice has adapted how has your engagement model changed with customers to drive their success?    Bazaarvoice emphasizes values like customer success, authenticity and transparency. Can you share how these values influence your approach to ldecision-making within the company?   What is your long-term vision for Bazaarvoice, and how do you plan to navigate the challenges and opportunities that lie ahead in the retail e-commerce industry?  

Over your 15-year career at General Mills, you've held various roles from field sales to zone operations and now as Customer Vice President of eCommerce. How have you seen the industry evolve over this time, and what has been the most significant shift in your opinion?   As the Senior Customer Manager for Target, your team was responsible for a P&L and budget. Can you share some insights on the strategies you employed to accelerate relationship and Joint Business Plan (JBP) performance, ultimately leading to improved RNS and market share results over three years?   General Mills was recognized as Target's 2020 Food & Beverage Vendor of the Year under your leadership. Can you talk about the key factors that contributed to this achievement and how you fostered a best-in-class engagement with your team, as evidenced by the 96% engagement survey score?   In your current role as Customer Vice President of eCommerce, how do you see the future of the CPG industry in the context of rapidly evolving digital channels and consumer preferences? What strategies is General Mills implementing to stay ahead of the curve in this highly competitive market? As the digital landscape continues to transform, how has General Mills adapted its digital strategy to ensure a seamless customer experience and maintain a competitive edge? Can you share some examples of successful digital initiatives that you have spearheaded or been a part of?   With the increasing importance of data analytics in driving digital strategy, how has General Mills leveraged data to better understand customer behavior and optimize its marketing and sales efforts? Can you discuss any particular insights or trends that have emerged from your data-driven approach and how they have informed your decision-making process?

SELF-AWARENESS Many people lack a proper understanding of what they project and how they come across.  Their behaviour and attitudes may be holding them back without them realising.  Coaches use a number of techniques to help people get a better understanding of how others see them.  It’s important because leaders are role models and set the benchmark.  So it’s crucial that they understand how they come across. Johari model Feedback Active listening Reading the room Importance of silence

In your role at Albertsons Media Collective, how do you approach innovation in building data and marketing products for retail media? Can you share a recent project that exemplifies your innovative approach and its impact on the business? The retail media landscape is constantly evolving. How do you stay ahead of industry trends and ensure that Albertsons Media Collective adapts effectively? Can you provide an example of a trend you capitalized on early and its outcome? What are some of the key challenges you face in product development within the retail media sector, and how do you overcome them? Could you describe a particularly challenging product you developed and the innovative solutions you implemented? Building effective teams is crucial for innovation. How do you foster collaboration and creativity within your team at Albertsons Media Collective? Can you share an instance where teamwork significantly contributed to the success of a project? Reflecting on your extensive career, what has been your most rewarding professional experience, and what advice would you give to aspiring leaders in the product and innovation space?        

In the CPG industry, how have you seen the approaches and strategies for engaging consumers online differ from those used in traditional retail channels, and what lessons can CPG brands learn from these differences to optimize their online presence? As the digital landscape continues to evolve, what emerging trends or technologies do you believe will have the most significant impact on the CPG industry, and how are you preparing your teams at Mondelez International to adapt and thrive in this changing environment? With the growing popularity of online grocery shopping and delivery services like Instacart, how do you see the relationship between CPG brands and these platforms evolving in the coming years? What opportunities are there for CPG brands to collaborate with platforms like Instacart to enhance the customer experience and drive sales? In your role as Executive Sponsor of the US Women's Sales Leadership Network at Mondelez, what initiatives or strategies specific to the CPG industry have you found to be most effective in promoting diversity and inclusion, and in supporting the career growth of women within the organization? The digital shelf plays a crucial role in the CPG industry's online presence. How do you ensure that Mondelez International's brands are effectively leveraging the digital shelf to engage consumers, increase conversion rates, and maintain a competitive edge in the dynamic online CPG market?

As the Global Director and Head of CPG Partnerships at Uber, could you share some insights into how you've leveraged your experience in digitalmarketing to forge successful collaborations with consumer packaged goods (CPG) companies?  What unique challenges and opportunities arise in partnering with such brands within the context of a tech-driven platform like Uber? Uber has become synonymous with convenience and accessibility. How do you integrate CPG partnerships into the Uber ecosystem to enhance the overall user experience while also driving value for both Uber and its partner brands? Given your background in retail media and commerce, how do you see the landscape evolving for CPG companies in terms of marketing and distribution channels? How does Uber's platform fit into this evolution, particularly in terms of reaching consumers at various touchpoints in their daily lives?

LEADERSHIP DEVELOPMENT  People often think that getting on and getting to the top is all about hard skills: Decision-Making Skills Financial Acumen Budgeting and Forecasting Financial Statement Analysis Cost Management Investment Decisions Market Analysis Competitive Strategy Innovation and Creativity Risk Management But the truth is that soft skills are what make the difference. It’s the soft skills that set the true visionaries apart: Vision and Strategy Ethical Leadership Communication Skills Active Listening Public Speaking and Presentation Skills Conflict Resolution Negotiation Skills Emotional Intelligence Real leaders have empathy Self-Awareness Self-Regulation Advanced social Skills True leaders have charisma.  How can we develop it? And remember that culture eats strategy for breakfast.  

Expansion of Amazon's network (as called out in the attached WSJ article) + the new inbound shipping fee. How is it impacting customers? How is it impacting sellers? What can sellers do to fend off Amazon's increasing complexity with supply chain?   Innovation in supply chain. What does it look like? How are 3PLs using tech to optimize logistics? What are winners doing to continue to build their competitive moat?   Increased pain points and complexity in managing supply chain across marketplaces? What is broken? How are brands trying to fix things? Why are marketplace requirements so complex? Why is complexity increasing? How can brands solve their pain points?   Problems during Peak. Prime day is around the corner, Prime day #2/Holiday will be here before you know it - what should brands do that are struggling with getting product in the door during Amazon peak? How should they approach the problem differently? What are some of the pros and cons of your recommendation? How should brands think about Prime Day #2/Holiday differently from Prime Day?

How did you get your introduction to retail media and ecommerce? How do we fix that disconnect? How do you see organizations better aligning KPI’s and incentives to what generates growth? As you’ve built out ecommerce practices and helped other organizations hone theirs, how have you looked at creating and aligning KPI’s and incentives to drive growth? Talking about P&L ownership brings up another big tension point with retail media – who funds it? 

Can you share some key insights from your experience in the Consumer Packaged Goods industry over the past two decades, particularly regarding driving growth and fostering strong team dynamics? In your book,  "Snap & Go," you draw parallels between the average punt play in football and leadership lessons in life. Could you elaborate on how these concepts intertwine, and how they apply to navigating challenges in the CPG industry? As the Senior Director of Revenue Growth Management at Hostess Brands, what strategies have you found most effective in adapting to evolving consumer preferences and market trends within the CPG landscape? How do you prioritize maintaining a positive work environment while driving results in a competitive industry like CPG, and what advice would you offer to emerging leaders seeking to cultivate similar approaches in their careers?

Can you discuss some key trends and challenges you've observed in the marketing landscape, particularly in the consumer goods industry, and how you've navigated them throughout your career? As a marketing leader, what strategies do you find universally effective in driving brand awareness and engagement, regardless of the specific product or company you're working with? How do you approach fostering innovation and creativity within your marketing teams, and what advice would you offer to aspiring marketers looking to push boundaries and think outside the box? In your experience, what are some essential skills and qualities that every successful marketer should possess, regardless of the industry or company they're in?

Dr. Qubein, your journey from arriving in the United States with limited English and only $50 to becoming an internationally recognized leader is truly remarkable. Could you share some pivotal moments or decisions that contributed to your success? Dr. Qubein, under your leadership, as President, High Point University has experienced remarkable growth and transformation. Can you elaborate on the strategic vision you've pursued to achieve these significant accomplishments and how do you balance the drive for continuous improvement with taking time to appreciate milestones and successes? Could you share more about the President’s Seminar on Life Skills and the In-Residence program at High Point University? How do these initiatives enhance the educational experience for students and prepare them for success in both their academic pursuits and future careers? High Point University has undergone substantial growth and development during your presidency, including the establishment of new academic schools and record-breaking enrollment numbers. How do you believe the university's unique approach to education, campus culture, and community engagement sets it apart from other institutions? As a leader who emphasizes intentional leadership and innovation, what advice do you have for aspiring leaders in academia or other industries who aim to drive significant positive change in their organizations? What has been the most unexpected or surprising lesson you've learned during your tenure as President of High Point University, and how has it influenced your approach to leadership?

Can you share more about your journey from a career in CPG to becoming a renowned career coach and consultant?   What inspired you to develop the ThreePieceLife online coaching course, and how does it help individuals navigate their career and life transitions?   In your experience, what are some common challenges people face when seeking balance in their work and personal lives, and how does your coaching approach address these challenges?   Could you elaborate on the concept of "making complex things simple" and "humanizing issues" in the context of your coaching philosophy?   How do you incorporate your 35 years of experience as a business leader and executive coach into the ThreePieceLife program to empower individuals on their journey of self-discovery and personal growth?    

Recently all the main analysts have pointed VTEX as one of the main leaders in B2C and B2B. Can you explain the main reasons that have positioned you so well?  In your previous question, you mentioned the architecture focus and how this influences how your customers evaluate your support. Can you explain more about that?   Which would you say is VTEX's sweet spot?  Recently you guys holded VTEX DAY with around 23,00 participants there. Can you tell us what this is about and also what were the main takeaways from it?  You mentioned an US delegation coming this year to VTEX DAY. Please share some of those names and projects you are implementing in North America. 

VTEX is known for its agility in helping businesses adapt to evolving market demands. Can you share some examples of how VTEX has enabled companies to quickly pivot their digital commerce strategies to meet changing customer needs? Multi-channel commerce is becoming increasingly important in today's digital landscape. How does VTEX empower businesses to seamlessly integrate and manage commerce experiences across various channels and touchpoints? VTEX's headless architecture is a key feature that enables businesses to create content-rich shopping experiences. Can you explain how this architecture works and provide examples of how businesses have leveraged it to enhance their online presence? Speed to market is crucial in the fast-paced world of e-commerce. How does VTEX streamline the implementation process for businesses, and what are some strategies companies can use to maximize the efficiency of their digital commerce initiatives with VTEX? Can you share any success stories or case studies that showcase the tangible results businesses have achieved by partnering with VTEX? How have these companies leveraged VTEX's platform to drive growth, increase sales, or improve customer satisfaction?

As the President of NielsenIQ, what strategic initiatives or high-impact projects are you currently spearheading to further advance the company's position in the market and address industry challenges? In your role at NielsenIQ, how do you see the future of data analytics and customer servicing evolving, and what role do you envision NielsenIQ playing in shaping that future? Can you share insights into how your role as the leader of Customer Success and Platform Transformation at NielsenIQ, particularly overseeing customer-facing servicing teams and the global rollout of the self-serve analytics platform, Connect, across 85 countries, has set you up for success in your new role?   4.) How does NielsenIQ leverage its extensive database of consumer buying behavior to offer clients the most comprehensive understanding of shopper and market trends, enabling them to make informed decisions about their strategies?

How has media evolved over the past 40 years, and what cultural touchstones have we lost along the way?  What defines the Creator Era, and how does it represent a paradigm shift in media consumption and creation?How have traditional models of media, advertising, and commerce changed over time? Why do creators hold significant power in shaping the future of media, ads, and commerce? What sets successful creators apart from the masses, and how do they navigate the path to mainstream success?How do creators disrupt traditional media and marketing channels, and what challenges do they face in doing so?

Can you share some insights into how the evolution of eCommerce has impacted the strategies and approaches in shopper marketing, particularly within the CPG/FMCG sector? Given the proliferation of digital advertising channels, including retail media, how does your agency approach crafting effective campaigns that resonate with consumers in an omnichannel retail landscape? With your extensive experience in media planning, could you elaborate on the role of data and technology in informing decision-making processes, especially in the realm of retail media? In an era where media consumption habits are constantly evolving, how do you ensure your team stays ahead of the curve in terms of media training and adaptation to emerging trends in advertising and retail media?

Can you share a specific example from your experience at J&J, Coke, or General Mills where applying strategic thinking led to a notable success in brand positioning or marketing execution? Your marketing training emphasizes fundamentals like strategic thinking and brand analytics. How do you adapt these fundamentals to the evolving landscape of digital marketing and changing consumer behaviors? In your book "Beloved Brands," you discuss building brands that consumers love. Can you elaborate on a case study or practical advice from the book that our listeners, particularly those in the CPG industry, could apply to enhance their brand building efforts? Given your extensive experience in leading marketing teams for iconic brands, could you share a challenging situation you encountered and how you navigated it to ensure the team produced exceptional work that drove business growth?

E-commerce Evolution in CPG: In your experience with major brands like Reckitt and Coca-Cola, how have you seen e-commerce strategies evolve in the CPG industry over the years, especially in the context of health and wellness products? Could you share insights on how these strategies differed from traditional retail approaches? Digital Marketing Innovations: Throughout your career, you've been at the forefront of digital marketing and campaign strategies. What are some of the most innovative digital marketing tactics you've implemented, and how have they transformed the way CPG brands engage with their consumers online? Cross-Functional Leadership: Leading a team of cross-functional members requires a unique blend of skills. Can you discuss how you've fostered collaboration and innovation within your teams, and how this has impacted business growth and digital transformation in the companies you've worked with? Future Trends and Challenges: Looking ahead, what do you see as the next big trend or challenge in e-commerce for the CPG sector? How should companies prepare to adapt to these changes, particularly in the context of health and personal care products? 

Given your role as an early adopter in the eCommerce channel and your focus on staying ahead of emerging trends, can you share a specific instance where your willingness to embrace new opportunities had a significant impact on advancing your organization within the consumer goods landscape? Could you elaborate on how your commitment to ongoing learning influences your leadership style? Additionally, how do you instill a culture of continuous growth within your team, ensuring they stay updated on the latest industry trends and advancements?  Having held significant consumer goods retail channel sales leadership roles, how do you balance the traditional retail channel strategies with the demands and innovations of the eCommerce space? Can you share insights on effectively navigating and integrating these two distinct aspects of the consumer goods industry? As a lifelong learner, how do you ensure that you and your team stay updated on the latest industry trends and advancements? Are there specific learning methodologies or resources you find particularly valuable in staying informed and enhancing your skillset within the dynamic field of consumer goods?

With experience spanning e-commerce, digital, key accounts, retail marketing, shopper marketing, indirect trade, and cross-functional projectsacross different geographies, how do you approach adapting your skills and strategies when moving between such diverse roles within the CPG industry?   Having led diverse teams of managers, what leadership principles have you found most effective in fostering collaboration and driving high performancewithin your teams? Can you share a specific challenge you faced as a leader and the strategies you employed to overcome it?   Your background highlights excellence in execution. Can you share a project or initiative where your focus on execution played a pivotal role in achieving outstanding results for a CPG brand? What were the key factors that contributed to the success of that particular execution?   Having worked in different geographies and countries, how do you leverage your global experience to develop and implement effective strategies in the ever-changing CPG landscape? Can you provide insights into the importance of understanding local nuances while maintaining a global perspective in the industry?

Reflecting on your time at The Citadel, how do you believe the institution's emphasis on discipline and honor has influenced your leadership style and decision-making throughout your military career? What were some of the key leadership challenges you encountered while commanding 1st Tank Battalion and how have these experiences shaped your leadership approach and growth as a military leader? As a graduate of The Citadel, how do you perceive the institution's role in shaping future leaders,  particularly in instilling values such as discipline, integrity, and service?  Don't want to restrict this to just the military – our young Alumni are in high demand and I have some theories why Considering our shared alma mater at The Citadel, how do you assess the institution's adaptation or consistency in upholding its values and training methods over the years, and how has this impacted the development of military leaders?  I will focus my response on the character crisis in this country and how The Citadel develops character as the cure. Your Book: Marine Maxims: Turning Leadership Principles into Practice (Scarlet & Gold Professional Library) .   Could you share what inspired you to publish a book and how did it come about? Your book has 50 lessons about turning principles into practice, any of those resonate within the Corps of cadets?

Could you share with us some of the key insights into the evolving landscape of supply chain recruitment and the challenges that companies face today when it comes to hiring the right talent? A large portion of our works within CPG and they are keen on staying competitive in a rapidly changing market. How can they leverage innovative recruitment strategies and talent acquisition methods, especially in the supply chain sector, to gain a competitive edge and address the unique challenges they face? The CPG industry often deals with complex and diverse supply chain networks. Could you share insights into how companies can ensure diversity, equity, and inclusion within their supply chain teams, and how this can positively impact their business outcomes in the consumer goods sector? Building CS Recruiting from the ground up and scaling it to a ~40-person team is an impressive achievement. Could you walk us through the strategies you implemented to foster sustainable growth and offer advice for aspiring entrepreneurs looking to achieve similar success? ⁠You recently emphasized⁠ in a social post the importance of viewing a group of people working together as a team rather than a family. Can you share some specific strategies or experiences from CS Recruiting that have helped foster a strong sense of teamwork among your employees? You made a compelling point in your ⁠recent post⁠ about DEIB (Diversity, Equity, Inclusion, and Belonging) being not just a moral imperative but also a smart business strategy. Could you elaborate on how organizations can effectively incorporate diversity, inclusion, and belonging into their business practices to benefit both their employees and their bottom line?

Your journey from studying physics and doing software development to becoming CEO of Grocery TV is quite unique. How have these diverse experiences influenced your leadership style and strategic decision-making at Grocery TV? Grocery TV has seen significant growth by focusing on digital in-store media in key areas of grocery stores. Can you elaborate on how this focus has driven your success and what future strategies you have planned for expanding this platform? You’ve mentioned the increasing importance of place-based retail inventory for advertisers, especially in the context of the grocery shopping mindset. How do you see this trend evolving, and what impact do you think it will have on retail and advertising industries? You highlighted some standout place-based media campaigns, like the Land O’Lakes cheese advertisement. What do you think makes a place-based media campaign truly effective and memorable, and how does Grocery TV contribute to creating such impactful campaigns?

You've been recognized as a leader in Digital, with accolades like being part of The Lead Top 60 in Digital U.S. and receiving nominations from DRUM & Glossy. How do you believe your experiences and expertise have contributed to shaping the digital landscape within the Consumer Packaged Goods (CPG) industry, and what trends do you foresee shaping the future of digital strategies for CPG brands? Your career has seen a shift from data for insight to data for growth, driving enterprise-wide impact. Can you share a specific example of how leveraging consumer data strategically led to a significant business growth or transformation, and what key lessons did you extract from that experience? With your expertise spanning various digital realms, including DTC, Marketplace, and Social Selling initiatives, how do you stay ahead of emerging trends and technologies in these areas?  Can you provide insights into how your forward-thinking approach has contributed to staying competitive and innovative within the ever-evolving digital landscape? With your extensive expertise across DTC, Marketplace, Omnichannel, and Social Selling initiatives, how do you navigate the unique challenges and opportunities presented by each channel within the CPG space? Can you share insights into developing a cohesive strategy that leverages the strengths of these different channels to maximize overall brand impact?

Innovation in eCommerce and Digital Marketing: In your experience, what have been the most significant changes in the landscape of eCommerce and digital marketing in recent years, and how have you adapted these changes at Rocketbook to maintain a competitive edge?        Leadership in Organizational Change: You’ve emphasized the importance of people leadership and organizational effectiveness in your career. Could you share an instance where your leadership significantly impacted organizational change, particularly in embracing digital transformation?     Strategy Behind Rocketbook’s Success: As the General Manager at Rocketbook, you’ve been responsible for growing a new category with smart reusable notebook innovation. Can you elaborate on the strategies you implemented to make Rocketbook a global household brand, particularly in merging the physical and digital writing experience? Future Trends and Predictions: Looking forward, what emerging trends do you foresee in eCommerce and digital marketing, and how is Rocketbook preparing to adapt to these future changes? Additionally, how do you envision the role of women leaders evolving in this space?

Could you elaborate on how data is revolutionizing the way CPG companies approach retail media? What are some data-driven strategies that are proving to be game-changers? Can you elaborate on why these specific methodologies are crucial for Albertsons Media Collective? How does Albertsons Media Collective's approach to measurement transparency directly benefit your CPG clients? What are some of the challenges you foresee in getting other Retail Media Networks (RMNs) to adopt similar standards for measurement transparency? Opportunities? Could you share some behind-the-scenes insights into the research and collaboration that went into creating this comprehensive guide? What was the most surprising finding during your research? What trends do you see emerging in the CPG advertising landscape, especially in the context of digital transformation and data analytics?

With the rebranding to Shipt Media™ and the introduction of new media assets and analytics, what are the key changes brands like Kraft Heinz, Unilever, and Target can expect? How will these changes enhance their advertising and customer engagement strategies? What are you hearing from brands when you engage with them on the platform? What are some of the key things they’re looking for when considering how to invest their dollars?   Shipt Media has doubled its ad products in the market over the past year. Could you elaborate on some of these new ad products and how they are tailored to meet the evolving needs of your partners? The partnership with Criteo is highlighted as a significant step towards standardized analytics. Can you discuss how this collaboration has expanded campaign performance insights for your brand partners and what this means for the future of retail media analytics? Shipt boasts a uniquely loyal audience that spends significantly more annually compared to the average omnichannel shopper. What strategies have been most effective in building this loyalty, and how does Shipt Media plan to leverage this to provide value for both customers and brands?

CPG Transformation through Shopper Insights: In your current role as Global Director of Shopper & Channel Insights at Coca-Cola, you're at the intersection of consumer behavior and retail strategy. Could you share an example where your insights have led to a game-changing strategy in the CPG industry? Brand Localization in CPG: You've had the unique opportunity to manage both global and local brands across different continents. How do you adapt global CPG brands like Fanta, Sprite, and Schweppes to local markets, and what challenges have you encountered? Innovation in CPG: With your certifications as an Innovation Ignitor Black Belt and a Well-Being Champion, how do you bring innovative thinking into the CPG space? Can you share an instance where this led to a breakthrough in product development or marketing? AI applications in CPG: would love to touch base here on how we should be looking at AI application in the insights field and the importance of using the right language/setting the right expectations from design to implementation

    Digital Transition & Target Partnership:  Your recent venture with Flywheel Digital on Target.com seems to be a pioneering effort in offering a comprehensive suite of full-service digital offerings. Can you share the journey behind this initiative and how it’s set to redefine the digital marketplace for brands?           SOV Measurement & Optimization:      In the context of Share of Voice (SOV) Measurement and Search Optimization mentioned in your post, could you explain how these elements intertwine to boost a brand’s performance on digital retail platforms like Target.com? Walmart’s Omni 5.0 Specifications:      You highlighted Walmart’s new Omni 5.0 specifications and its impact on content quality scores. Could you shed some light on the key changes under these specifications, and how brands can adeptly navigate them to maintain a competitive edge? Retail Enablement Strategy: With your mention of Corey Hammond, VP of Retail Enablement, it seems there’s a substantial emphasis on retail enablement strategies. Can you elaborate on the principles of retail enablement and how it’s evolving in the digital landscape, especially in the context of Flywheel Digital’s approach?

Investment Significance: "Retail media is becoming a critical component of the marketing mix, with spending expected to more than double from $45B in 2023 to $107B in 2027. From your perspective, why has retail media become such an essential investment for CPG companies today?" Key Metrics for Success: "As companies ramp up their investments in retail media, what are the key metrics they should focus on to ensure they're making data-driven decisions? How do these metrics align with the solutions your company provides?" Impact Measurement: "Your company emphasizes the importance of measuring the impact of each dollar spent on incremental sales. Can you walk us through how your platform helps CPG companies make data-driven decisions? What sets your measurement tools apart in this increasingly competitive landscape?" Predictive Analytics in Budget Planning: "You offer predictive tools that allow companies to plan their budgets for profitable growth. How do you see predictive analytics evolving in the retail media space, especially with the ePenetration rate and retail media spend both on the rise?" Test and Learn Approach: "Your 'Test and Learn' feature allows companies to simulate future incremental sales. Can you share a case study or example where this approach significantly influenced a CPG company's strategy and led to measurable success?" Channel and Campaign-Level Insights: "Your solutions offer the ability to plan out different investment scenarios at both channel and campaign levels. How do you recommend CPG companies balance their investments across various channels to maximize ROI, given the rapid growth in eCommerce and retail media spending?"

With your extensive experience in the eCommerce space across various CPG companies, can you discuss the main challenges and opportunities in the sector as it continues to evolve and grow? As a leader in the CPG industry, you have witnessed the rise of direct-to-consumer (D2C) business models. Can you share your thoughts on the impact of D2C on traditional retail channels, and how CPG brands can adapt to this shift? You have experience in developing eCommerce capabilities and strategies for different organizations. What are the key factors to consider when implementing a successful eCommerce strategy, and how do these factors vary across different CPG sectors? As the global eCommerce landscape continues to evolve, what emerging technologies or trends do you believe will have the most significant impact on the CPG industry, and how can companies leverage these advancements to stay competitive?

Can you elaborate on how the pandemic pushed marketplace control issues to the backburner for many brands? What were the primary challenges faced by these companies, and how did this affect their operations and sales strategy? Some brands have been reluctant to cut off any distribution even if the distributors might be reselling their products on the marketplace due to post-pandemic sales slumps. Can you speak to the risks and rewards of this strategy, and what you believe a healthier approach might be? One of the reasons that brands struggle with implementing marketplace control solutions is the difficulty of measuring the negative impact of practices like price matching and loss of brand control. Could you share some insights or potential methods to quantify these impacts and convince internal skeptics? How do marketplace control measures affect internal sales teams, particularly when it comes to their compensation and future opportunities? How can brands mitigate these negative impacts while still maintaining control over their marketplace distribution?      

Retail Media Ecosystem -- "Given your expertise in the CPG sector, how do you see the role of retail media evolving? Can you share an example where leveraging retail media has significantly impacted your brand's performance?"   Data Utilization in Retail Media -- "Retail media offers a wealth of data for advertisers. How have you successfully integrated this data into your marketing strategies to drive ROI, and what challenges have you encountered?"   Investment Strategies in Retail Media -- "With Retail Media being an approx. $50 billion category and 63% of retailers expecting increased brand investments, how are you adjusting your investments in this space? How are you working with brands to enable/guide them….as 44% who have created an entirely new marketing budget for it?"   Budget Allocation Trends -- "The data shows various ways brands are shifting their budgets towards retail media. Which of these resonates most with your strategy? Are you among the 42% who have shifted from non-retail media specific digital marketing budgets, or perhaps among the 23% who are not investing in new retailer media networks?"   Consumer Behavior -- "The pandemic has led to significant shifts in consumer behavior. How have these changes influenced your product development and marketing strategies, particularly in the digital space?"   Leadership in CPG -- "Leading in the CPG industry comes with its unique set of challenges and opportunities. Could you share a pivotal leadership moment in your career that had a lasting impact on your approach to business?"   Nerdy retail media information can be found here….

How are you and the team at Incremental approaching the question of budgeting for brands that you all work with? Why does it seem like such a challenge today in the world of retail media? How is Incremental approaching the measurement of retail media, given all of the puts and takes you and I just discussed? Why do you think incorporating non retail media into the model is important?

Retail/Commerce Media has emerged as the fastest-growing digital advertising channel. What are the key factors that differentiate it from other advertising channels, and what do you believe is driving its rapid growth? Does the current trajectory of Retail/Commerce Media align with the initial expectations and hype surrounding its potential?  With the exponential growth of Retail/Commerce Media as a digital advertising channel, what specific attributes or capabilities make it stand out from other forms of media? From your perspective, does Retail/Commerce Media live up to the hype in terms of delivering effective results and providing value for marketers and advertisers? How do Commerce Media platforms, with their closed loop attribution and ability to turn ad spend into cost of goods sold (COGS), offer unique advantages in addressing signal loss and driving performance for marketers, particularly in the face of recessionary concerns? How can CPG brands effectively utilize these advantages to optimize their advertising strategies and achieve meaningful results?

Can you shed light on how Stanley became the winner for Equipment Accessories in the 2022 NPD U.S. Outdoor Sports Retail Performance Awards? What innovations or strategies contributed to this success? Given the trends in the U.S. outdoor specialty market, how do you foresee the future for equipment accessories, especially in a post-pandemic era? What are Stanley's plans to keep up with these evolving trends? Stanley's win represents a significant achievement in the outdoor market. How do you align your products with the core values of outdoor enthusiasts, and how does this alignment contribute to building a loyal customer base? Considering the growth and competition in the U.S. outdoor and snow specialty retail markets, how does Stanley differentiate itself from competitors? Could you share some insights into your digital strategies and partnerships that have made this differentiation possible? Staying ahead in the competitive outdoor market requires a careful balance between understanding consumer demands and aligning with retailer objectives. Can you discuss how Stanley approaches this balance? What specific strategies or tools do you employ to listen to consumers while ensuring that retailer relationships remain strong and profitable?