In this episode of the Corporate Escapee Podcast, Joe Manganelli shares his journey from a corporate finance role to becoming an entrepreneur and the founder of Calculate, a financial services company. He discusses the challenges and triumphs of building a business, the importance of embracing discomfort, and the lessons learned along the way. Joe emphasizes the value of testing assumptions, the significance of enthusiasm in business, and the need for accountability in entrepreneurship. He also reflects on his recent transition to a new role as Chief Revenue Officer at Amalgam, a software company for accounting firms, and offers advice for aspiring entrepreneurs.LinksLinkedIn: https://www.linkedin.com/in/joemanganelli/TakeawaysEmbrace the discomfort of entrepreneurship.Don't wait for the perfect idea; start with what you have.Testing assumptions with clients is crucial for success.The early days of a business are often the most exciting.Perfection can hinder progress; focus on being good enough.Networking in small business is collaborative and supportive.Scaling a business requires understanding what is scalable.Accountability in entrepreneurship can be invigorating.Transitioning from corporate to entrepreneurship can be a mindset shift.Always be open to new opportunities and networks.Sound Bites"I realized I had it right in my hands.""Don't be afraid to test those assumptions.""The worst thing that happens is you fail."Chapters00:00 Introduction and Current Endeavors04:21 The Journey from Corporate to Entrepreneurship11:55 Building Calculate: The Early Days18:04 Scaling and Diversifying Services22:10 Transitioning and Selling the Business24:59 Current Role and Future AspirationsKeywordsentrepreneurship, corporate escape, startup journey, accounting software, business growth, scaling, revenue streams, personal development, risk-taking, networking

In this episode of the Corporate Escapee Podcast, Gabrielle shares her journey from a full-time marketing career to going solo, discussing the importance of understanding taxes and business structures like LLCs and S-Corps. She emphasizes the advantages of S-Corps in reducing self-employment taxes and the necessity of managing payroll effectively. The conversation also highlights the role of technology in simplifying financial management for escapees and the future of solo businesses in a rapidly changing workforce. She provides practical advice on starting a business, including the necessity of separating personal and business finances, the significance of business insurance, and the considerations for forming an LLC or S-Corp. Links:Lettuce Promotion: Lettuce landing page: https://hubs.ly/Q02SpnrJ0 Code is ESCAPEE500Free Resources: https://lettuce.co/resourcesGabrielle LinkedIn: https://www.linkedin.com/in/gabrielletenaglia/ TakeawaysFreelancing offers flexibility and control over one's career.Understanding tax structures is crucial for freelancers.S-Corps can significantly reduce self-employment taxes.Time is a valuable resource that should not be wasted on bookkeeping.Automating financial management can alleviate stress for freelancers.Choosing the right business structure can lead to substantial tax savings.Freelancers need to pay themselves a reasonable salary to comply with IRS regulations.Technology can simplify the complexities of managing a freelance business.Networking is essential for finding opportunities and support.The future of work is shifting towards more freelancers and solo businesses. Finding experts that understand your business is crucial.Separate your personal and business finances from the start.Business insurance is essential for liability protection.An LLC is not always necessary unless concerned about liability.S-Corps can provide tax benefits for committed business owners.Fractional teams can offer specialized knowledge and skills.Sharing your ideas can attract clients to your business.Celebrate your achievements as a solopreneur.Understanding tax implications is vital for financial success.Lettuce provides tailored solutions for solo entrepreneurs.Sound Bites"My time is my most valuable resource.""You have to pay yourself a reasonable salary.""I didn't want to do any of it.""We are focused only on businesses like yours.""You need an LLC to have an S-Corp.""Get an S-Corp because every penny you make saves.""You are doing a great job.""Start with the idea before the product.""The government doesn't need any more from us."Chapters00:00 The Journey to Freelancing02:56 Understanding Taxes and Business Structures06:05 The S-Corp Advantage09:01 Navigating Payroll and Tax Responsibilities11:49 The Role of Technology in Managing Finances15:07 Finding the Right Tools for Freelancers18:00 The Future of Freelancing and Business Management25:10 Understanding Business Needs and Solutions28:19 Best Practices for Starting a Business31:36 Navigating LLCs and S-Corps35:22 The Value of Fractional Teams41:41...

Ray McKenzie, founder and managing director of Red Beach Advisors, shares his journey from corporate to entrepreneurship. He started his consulting firm in 2015, focusing on go-to-market strategy and operational efficiency for Fortune 1000 companies in cybersecurity and cloud computing. Later, he founded Starting Point, a workflow management and automation platform for professional services companies. Ray emphasizes the importance of building and maintaining relationships, leveraging your corporate network, and utilizing referrals to acquire clients. He also discusses the need for a centralized system to manage projects and communication, which led to the creation of Starting Point. Starting Point is a workflow management platform that allows teams, clients, and administrators to log in and see everything in one place. It offers features such as lead management, AI-powered proposal development, client onboarding, engagement management, file management, performance tracking, and invoicing. The platform was initially built for internal use by Red Beach Advisors but gained traction when shared with professionals in the consulting industry. The development of Starting Point was driven by the need to solve the challenge of scattered information and lack of visibility in managing projects and client relationships.LinksLinkedIn: https://www.linkedin.com/in/raymondmckenzie/Website: https://www.redbeachadvisors.com/ Website: www.startingpoint.aiTakeawaysBuilding and maintaining relationships is crucial for business success.Leverage your corporate network and referrals to acquire clients.A centralized system for project management and communication is essential.Starting a business while still working full-time can be a viable option, depending on individual circumstances. Starting Point is a comprehensive workflow management platform designed for professional services and shared services organizations.The platform allows teams, clients, and administrators to have visibility and access to all relevant information in one place.Starting Point offers features such as lead management, AI-powered proposal development, client onboarding, engagement management, file management, performance tracking, and invoicing.The platform was initially built for internal use by Red Beach Advisors but gained popularity when shared with professionals in the consulting industry.Sound Bites"The people you're working with when you're 23, 25, 27, 29, fast forward 20 years, those are the people who are the VPs, the SVPs, the CEOs, the board directors of major companies.""These people are inherently receiving a community or a workforce bench of people and resources that they can use.""I just found myself not really having a great grasp as to everything that was going on.""It's a workflow management platform that allows your team to log in and see everything, your client able to log in and see everything.""I started showing it to people in professional services, consulting firms, people in my network. And as I started showing it to people in my network, they were like, hey, this is something we could use.""It's ideally meant to just be simple for people to be able to use."Chapters00:00 Introduction and Catching Up02:35 Transitioning from Corporate to Consulting06:37 Managing Clients and Starting Red Beach Advisors09:55 Starting a Business While Working Full-Time16:16 The Inspiration Behind Starting Point20:00 Introduction to Starting Point29:02 Features and Benefits of Starting...

In this episode of the Corporate Escapee Podcast, Nina Sossamon-Pogue shares her multifaceted journey from being a U.S. gymnast to a successful journalist, and then transitioning into the tech industry. She discusses the challenges she faced, including injuries and career setbacks, and emphasizes the importance of resilience, storytelling, and mindset in navigating life's transitions. Nina provides valuable insights on identifying personal skills, the significance of positive language, and the necessity of building a supportive network. She also introduces her framework for resilience, TIPS, and encourages listeners to envision their ideal life and take proactive steps towards it.TakeawaysNina emphasizes the importance of resilience in navigating life's challenges.She encourages listeners to identify their skills and how they can transfer to new opportunities.Storytelling is a crucial skill in business and personal branding.It's essential to visualize what you want your life to look like.Transitioning from corporate to entrepreneurship requires a mindset shift.Understanding the phases of life can help in managing expectations and experiences.Creating a personal timeline can provide clarity on past experiences and future goals.Positive language can significantly impact your mindset and how others perceive you.Building a support network is vital for success and personal growth.Nina's TIPS framework offers a structured approach to overcoming challenges.Sound Bites"It's okay to not be okay, but not to stay that way.""Your words become your reality.""You're either giving energy or taking energy."Chapters00:00 Introduction to Nina's Journey03:08 Navigating Life's Challenges and Career Transitions06:06 Finding Your Skills and Purpose09:02 The Importance of Storytelling in Business11:48 Identifying What You Want in Life14:54 The Shift from Corporate to Entrepreneurship18:14 Understanding Time and Life's Phases20:56 Creating Your Own Life Timeline23:45 The Power of Language and Mindset27:04 Building a Support Network29:59 Framework for Resilience: TIPS33:00 Skill Stacking for Career Success36:02 Mindset for Job Seekers38:55 The Importance of Positive Language41:56 Final Thoughts and Upcoming Projects

Hear from a recent corporate escapee and her journey so far. Adrienne Farrell is a corporate wellness consultant and the founder of the InnovateHerLab, a community for women exploring their career paths. She focuses on women's health and well-being in the workplace, recognizing the need to elevate this issue. Adrienne's journey to becoming an escapee started when she experienced layoffs and a toxic work environment. She decided to take a leap of faith and prioritize her own voice and values. She is passionate about advocating for women's health and believes that the corporate world needs to change to better support women. Adrienne is currently balancing her corporate wellness consulting work with her side project, the InnovateHer Lab. The conversation explores the opportunities and challenges of transitioning from corporate life to entrepreneurship. They discuss the benefits of being your authentic self, the rise of fractional work, and the importance of networking and finding a supportive community. They also touch on time management and prioritization as key factors in the success of solo entrepreneurs. The conversation ends with advice for those considering the entrepreneurial journey.Adrienne’s LinksLinkedIn: https://www.linkedin.com/in/adriennel-farrell/Website: adriennefarrell.com/ TakeawaysAdrienne's transition from corporate to escapee was motivated by her desire for work-life balance, flexibility, and the ability to advocate for her own values.She is passionate about addressing the gap in women's health and well-being in the workplace and believes that organizations have a social responsibility to prioritize this issue.Adrienne's experience in setting up wellness programs in corporate roles has informed her current work as a corporate wellness consultant.She emphasizes the importance of having a support network and community when navigating the transition from corporate to escapee. Being your authentic self brings the most value and happiness.Fractional work offers flexibility and cost-effectiveness for companies.Building a supportive network and community is crucial for success.Time management and prioritization are key skills for solo entrepreneurs.Give yourself grace and embrace the learning process.Sound Bites"There's a real need to elevate women's health within the workplace.""Finding your community allows for authentic, transparent conversations without jeopardizing your current career.""Having the freedom of voice and advocating for what's important to me is incredibly rewarding and empowering.""The opportunity, I guess more than anything""There are opportunities to create the work that you want""The future of work is heading this way"Keywordscorporate wellness, women's health, career exploration, escapee, toxic work environment, work-life balance, flexibility, support network, entrepreneurship, corporate life, authenticity, fractional work, networking, community, time management, prioritization, adviceChapters00:00 Introduction and Overview00:37 Adrienne's Work: Corporate Wellness and the Innovate Her Lab05:07 Transitioning from Corporate to Escapee08:29 Finding Your Voice and Advocating for What's Important12:45 Addressing the Gap in Women's Health in the Workplace15:30 Balancing Corporate Wellness Consulting and the Innovate Her Lab20:00 Approaching Time and Focus as an Escapee22:10 Transitioning from Corporate Life to Entrepreneurship23:06 The Opportunity of...

In this episode, Laine Belcastro shares her journey from corporate marketing to becoming a solopreneur and email marketing consultant. Laine discusses the importance of networking, finding your niche, and the challenges of pricing strategies. Laine emphasizes the significance of email marketing for business growth and introduces her new venture, Accountability Arcade, aimed at helping entrepreneurs set and achieve short-term goals. The conversation highlights the balance of multiple revenue streams and the mindset shifts necessary for success in the solopreneur world.Laine’s LinksLinkedIn: https://www.linkedin.com/in/lainemb/Website: https://lmbdigimarketing.com/ TakeawaysLaine has her own email marketing automation consulting business.Networking is crucial for solopreneurs to find opportunities.It's important to focus on a niche to avoid burnout.Pricing should reflect the value provided, not just time spent.Email marketing is a powerful tool for brand recognition.Consistency in email outreach is key to staying top of mind.Accountability can help entrepreneurs achieve their goals more effectively.Starting with a simple nurture program can keep contacts engaged.You don't need to have everything figured out to start your business.Taking action is more important than waiting for the perfect plan.Sound Bites"I'd rather be homeless than go back to corporate.""Networking is key for solopreneurs.""You don't need a website to get started."Chapters00:00 Introduction and Background02:02 Accountability Arcade Service03:43 Leaving Corporate America and Starting a Business07:57 The Power of Networking10:01 Finding Your Niche and Specializing13:19 Pricing Models for Solopreneurs17:39 Flexible Pricing and Meeting Customer Needs19:32 Effective Email Marketing Strategies27:35 Creating an Accountability Group31:25 Balancing Multiple Revenue Streams34:16 Taking Action and Diving into Entrepreneurship

Jaidin McCann, owner of Jasper Consultancy, shares her journey of starting her own executive search firm and offering fractional work. She emphasizes the importance of personal branding and networking in the fractional space. McCann advises individuals to specialize in a specific area and build a strong referral network. She also highlights the need for market research and understanding the buyer's market. McCann encourages individuals to take the leap into fractional work and enjoy the journey.Jaidin McCann LinksLinkedIn: https://www.linkedin.com/in/jaidinmccann/Jasper Consultancy: https://www.jasperconsultancy.com/ TakeawaysSpecialize in a specific area and build a strong personal brand to differentiate yourself in the fractional space.Networking and building relationships with others in the industry is crucial for success in fractional work.Conduct market research to understand the needs and demands of the market and position yourself accordingly.Embrace the challenges and enjoy the journey of starting your own business in the fractional space.Sound Bites"It's more work than you think it is, but it's so worth it.""The world is so much smaller than we think.""You can eliminate the negative people and choose who you want to work with."Chapters00:00 Introduction and Background03:00 Starting a Fractional Business: Personal Branding and Networking08:03 Building a Strong Referral Network in the Fractional Space14:05 Understanding the Buyer's Market: Market Research in Fractional Work21:23 Advice for Individuals Pursuing Fractional Work29:29 Conclusion and Final Thoughts

This is an audio recording of a recent Happy Hour and Learn Session for members of the Escapee Collective community. Jake Stahl shares his advice, perspective and best practices for thriving as a fractional leader.Jake Stall discusses the concept of fractional work and shares his experience in the field. He emphasizes the importance of building relationships and networking in order to succeed as a fractional professional. Jake also provides insights on pricing strategies and how to ask for referrals. He promotes the upcoming Frac 2024 conference as a valuable opportunity for learning and networking in the fractional industry.Guest Links:Jake Stahl LinkedIn: https://www.linkedin.com/in/jakestahl/ Frak2024: https://fractionalconference.com/ TakeawaysFractional work involves providing a certain amount of time and expertise to a company in return for high-level guidance and leadership.Building strong relationships and networking are crucial for success in the fractional industry.Pricing strategies should focus on the value provided rather than competing on price.Asking for referrals is an effective way to generate new business in the fractional field.The Frac 2024 conference is a valuable opportunity for learning and networking in the fractional industry.Sound Bites"Networking is not about attending as many groups as possible, but about being involved in quality groups where you can build meaningful relationships.""The more interest you show in someone, the higher your chances of getting a contract with them.""The higher your price, the more people perceive value and are willing to pay for your services."

Debbie Schwake and Ashley Evenson discuss their escapee journeys and how they formed a collaborative partnership. They emphasize the importance of collaboration and transparency in their working relationship. They have their own independent businesses but also work together on projects, leveraging each other's strengths. They highlight the flexibility and work-life balance that comes with being a solo entrepreneur. They see a growing need for fractional talent in the consulting industry, particularly among small to mid-tier companies. Their target audience is those who need an outside perspective and expertise to help with business issues and growth plans. Ashley and Debbie discuss their unique position as consultants with both big brand and industry experience, providing expert-level consulting to small and medium-sized companies at a fraction of the cost. They emphasize the importance of being hands-on and implementing recommendations, rather than just providing advice. They also highlight the value of an outside-in perspective and the need for validation and direction, rather than relying solely on tools. Networking is a key strategy for both of them, focusing on building relationships and offering support without asking for business. They stress the importance of belief in oneself and the power of humanizing your brand through video and personal connections.Guest LinksDebbie Schwake: https://www.linkedin.com/in/dschwake/ Ashely Evenson: https://www.linkedin.com/in/ashleyevenson/Website: https://andcoalition.com/ TakeawaysCollaboration and transparency are key in forming successful partnerships.Having independent businesses allows for flexibility and work-life balance.There is a growing need for fractional talent in the consulting industry.Small to mid-tier companies can benefit from outside expertise and an outside-in perspective.Working together on projects allows for leveraging each other's strengths. Consultants with big brand and industry experience can provide expert-level consulting to small and medium-sized companies at a fraction of the cost.Being hands-on and implementing recommendations is crucial for success in consulting.Small and medium-sized companies often need an outside-in perspective and validation, rather than relying solely on tools.Networking is a valuable strategy for consultants, focusing on building relationships and offering support without asking for business.Belief in oneself is essential when starting a business, and humanizing your brand through video and personal connections can be powerful.TitlesTargeting Small to Mid-Tier CompaniesThe Power of Collaboration and Transparency The Importance of an Outside-In PerspectiveBelief in Oneself and Humanizing Your BrandSound Bites"There's so much opportunity in the more the synergy you put together and the shared values.""You can't get into a partnership like this without that commitment to one another to make sure everything's always above the board.""Part of this is about life flexibility. Part of this is about getting that balance back in your life.""We come from very big consultant brands, but also industry experience.""We will go there, advise, have that outside...

Kate Kompelien, founder of The Insight, shares her journey as a customer experience consultant and qualitative researcher. She helps companies understand key moments that matter to their customers and identifies pain points that hinder a better customer experience. Kate started her own business after realizing she wanted to focus on smaller projects and provide a more personalized experience for her clients. She emphasizes the importance of networking and building relationships, both with people she knows and with new connections. Kate also highlights the value of face-to-face meetings and taking a genuine interest in others' businesses and lives. Kate Kompelien shares her journey of starting her own customer experience consulting business. She discusses her core offerings, the industries she works with, and the size of companies she targets. Kate also talks about her three-pronged approach to acquiring clients: direct, subcontracting, and referrals. She emphasizes the importance of diversifying revenue streams and being open to different opportunities. Kate encourages listeners to believe in themselves, take risks, and have fun in their entrepreneurial journey.Kate’s LinksLinkedIn: https://www.linkedin.com/in/katekompelien/Website: https://www.theinsightshopllc.com/TakeawaysFocus on your sweet spots and provide a personalized experience for your clients.Networking and building relationships are crucial for finding new opportunities.Take a genuine interest in others' businesses and lives during networking meetings.Face-to-face meetings can be valuable for establishing connections and building trust. Identify your core offerings and consider peripheral offerings to round out your total offering.Industry is less important in customer experience and qualitative research work.Target companies with a billion dollars or less in revenue, as they often lack a full customer experience team.Diversify your revenue streams by working directly with clients, subcontracting, and forming referral partnerships.Believe in yourself, take risks, and have fun in your entrepreneurial journey.TitlesFinding Success as a Customer Experience ConsultantThe Importance of Face-to-Face Meetings in Networking Believing in Yourself and Taking RisksDiversifying Revenue Streams in ConsultingSound Bites"I'm really trying to help companies understand those key moments that matter to their customers and what are those pain points that are getting in the way that they need to solve to provide a better experience, higher customer retention.""It's been a combination of getting customers on my own, working with some research companies for fill-in work, and then having some partners where I can be their customer experience resource on projects.""Most people are happy to have conversations and hear what you're up to. And I love to hear what other people are doing because you kind of shared some space. Maybe they're doing something you can help with.""I really wanted to focus in on those two spaces as my core and looking for work around the core.""I'm working in very different industries. I like to call them the manly industries of the trades.""My focus is a billion dollars or less, because generally those industries and those companies don't have a full customer experience team."Chapters00:00 Introduction and Overview of Kate's Work06:27 Building Relationships and Networking10:24 The Importance of Following Up12:52 Sales and Running Your Own Business14:47 Finding Opportunities in a Competitive Market17:48 Focusing on Your Sweet...

This bonus episode is a recording of a panel discussion we had during one of the Escapee Collective educational sessions. I had 4 escapees share their strategies and tips for effective networkingThe conversation focuses on the importance of networking and provides tips and strategies for effective networking. The speakers discuss the value of building relationships, finding the right networking opportunities, and targeting ideal clients. They emphasize the need to give before asking for anything in return and the importance of establishing trust and credibility. The conversation also touches on the distinction between referrals and introductions and the significance of engaging with content and demonstrating understanding. Overall, the conversation provides valuable insights and practical advice for successful networking.TakeawaysBuilding relationships is key to successful networking.Find the right networking opportunities and target your ideal clients.Give before asking for anything in return.Engage with content and demonstrate understanding to establish credibility.Differentiate between referrals and introductions.Establish trust and credibility before making a pitch.Focus on quality connections rather than quantity.Engage with thought leaders and comment on their posts to expand your network.Personalize your outreach and show genuine interest in the other person.Share valuable content to get on someone's radar.Establish a clear ideal client profile and referral partner profile.Protect and prioritize your top networking connections.Establish a reputation as a connector and provide valuable introductions.Be patient and focus on building relationships before making an ask.Use multiple channels, such as LinkedIn and email, to connect with potential networking contacts.Tailor your approach based on the individual and their preferred communication method.Sound Bites"Your vibe attracts your tribe."Chapters00:00 Introduction and Importance of Networking16:05 Building Relationships in Networking23:27 Defining Ideal Clients and Referral Partners27:46 Referrals vs. Introductions31:12 Give Before You Ask: Providing Value36:03 Engaging with Content and Demonstrating Understanding39:13 Establishing Trust and Credibility41:33 Quality Connections Over Quantity43:01 Conclusion and Call to Action

Eileen Rochford and Rob Johnson share their stories of escaping the corporate world and starting their own businesses. Eileen, the CEO of the Harbinger Group, left her job at a PR agency to start her own agency, driven by a desire for a different way of working and a lack of fulfillment in the corporate structure. Rob, a former television professional, transitioned into consulting after his contract in the media industry was not renewed. Both Eileen and Rob emphasize the importance of building strong relationships with clients and prioritizing trust and partnership. They also discuss the challenges of pricing their services and the need to adapt and pivot in response to changing circumstances. The conversation explores the concept of value pricing and the benefits of establishing long-term relationships with clients. The guests discuss their approach to pricing, which involves creating a program for clients with a clearly outlined strategy and detailed tactics. They also emphasize the importance of trust and flexibility in client relationships. The conversation touches on the topic of building a solo business and the advantages of hiring specialists on a project basis. The guests share their insights on networking, highlighting the value of deep, meaningful connections over quantity. They stress the importance of authenticity and a long-term mindset in networking.Guest Links:Eileen Rochford: LinkedIn: https://www.linkedin.com/in/eileenrochford/Website: https://theharbingergroup.com/Rob Johnson:LinkedIn: https://www.linkedin.com/in/rob-johnson-communications-advisor/Website: https://www.rj47llc.com/ TakeawaysLeaving the corporate world to start your own business requires careful planning and consideration.Building strong relationships with clients and prioritizing trust is crucial for long-term success.Pricing services can be challenging, but it's important to understand the value you provide and adjust pricing as you gain experience.Being adaptable and willing to pivot is essential in the ever-changing business landscape. Value pricing involves creating a program with a clearly outlined strategy and detailed tactics for clients.Establishing trust and flexibility in client relationships is crucial for success.Building a solo business allows for more control over time and work-life balance.Networking should focus on building deep, meaningful connections rather than quantity.Authenticity and a long-term mindset are key in networking.Sound Bites"Why do we all have to physically be in the same place?""I'm gonna resign today... I called my husband first, which was probably a good idea.""Every time Eileen and I would see each other, it was like, oh my gosh, is every day like this?""We have value pricing in place, which to us means we've constructed a program for you consisting of X number of campaigns.""I just think it's so much easier... I mean, nobody wants to see that.""It just makes so much more sense to build relationships in the business comes with it."Chapters00:00 Introduction and Multiple Guests00:41 Escaping the Corporate World: Eileen's Story04:04 Transitioning from Television to Consulting: Rob's Journey07:08 Building Strong Client Relationships and Trust09:35 Navigating Pricing Challenges13:07 The Importance of Adaptability and Pivoting26:10 Value Pricing and Constructing a Program28:44 Building a Solo Business and Hiring Specialists32:38 The Importance of Trust and Flexibility in Client Relationships39:36 Networking: Quality Over Quantity44:37 Authenticity

In this episode of the Corporate Escapee Podcast, Brett Trainor interviews Marcus Sheridan, author of 'They Ask, You Answer.' They discuss the concept of 'They Ask, You Answer' and how it involves meeting the needs and answering the questions of customers. Marcus emphasizes the importance of understanding the buyer's journey and being obsessed with the questions, worries, fears, and concerns of buyers. He also highlights the power of being a rule breaker and disruptor in the market, especially for solopreneurs and small businesses. The conversation also covers the importance of video in marketing, the types of videos every business needs, and the value of networking and outreach.Key TakeawaysThe 'They Ask, You Answer' approach involves meeting the needs and answering the questions of customers.Understanding the buyer's journey and being obsessed with the questions, worries, fears, and concerns of buyers is crucial.Being a rule breaker and disruptor in the market can give solopreneurs and small businesses a competitive advantage.Video marketing is powerful and can help businesses connect with their audience.Creating different types of videos, such as the 80% video, bio video, and product/service videos, can set a business apart.Networking and outreach should be sincere and focused on providing value to others.Being authentic and human in marketing efforts can resonate with the audience.Outsourcing video editing and utilizing tools like ScoreApp and PriceGuide.ai can simplify the video creation process.Networking can be done through sincere direct messages and thoughtful outreach.Being yourself and providing valuable content can help build a personal brand and connect with potential customers.Marcus Sheridan LinksWebsite: https://marcussheridan.com/LinkedIn: https://www.linkedin.com/in/marcussheridan/Sound Bites"They ask, then you answer means we're obsessed with the questions, the worries, the issues, the concerns, the behaviors of the buyers and we're willing to meet them where they are.""If you take these questions, worries, fears, issues, concerns, behaviors, whatever it is, and you, instead of ignoring them, you lean into them, now they can become your competitive advantage.""What's so wonderful about the disruptors and the rule breakers is because, you know, in every industry, you've got these rule makers, right. And they're just establishing the norms and everybody's following them. But then somebody comes along and they break the rules, right?"Chapters00:00 Introduction and Excitement for the Conversation00:45 Defining 'They Ask, You Answer'02:06 The Divide Between Sales Process and Buyer's Journey03:58 Pushing Buyers Through Processes vs. Answering Questions05:18 The Advantage of Being a Solopreneur06:23 Being Your Own Media Company and Answering Core Questions10:48 The Basics of Video Creation and Authenticity11:39 The Six Videos Every Business Needs16:24 Creating Different Types of Videos for Business Success20:33 Lead Generation Tools: ScoreApp and PriceGuide.ai23:07 Networking and Outreach Strategies25:12 The Importance of Authenticity and Being Human in Marketing28:31 Simplifying Video Creation with Outsourcing and Tools30:08 Building a Personal Brand through Valuable Content33:45 Conclusion and Contact Information

In this episode of the Corporate Escapee Podcast, host Brett Trainor interviews Paul Durelli, founder of Digital Kahuna, about his journey from the corporate world to entrepreneurship. They discuss the challenges of toxic work environments and the importance of personal development for solo business owners. They also explore the use of automation and AI tools to streamline workflows and improve efficiency. Paul shares insights on virtual assistants, documenting processes, and leveraging technology to scale a business. The conversation highlights the need for delegation, creativity, and effective communication in building a successful solo business.Paul Durelli LinksLinkedIn: https://www.linkedin.com/in/paul-durelli-86394343Website: digitalkahuna.com TakeawaysToxic work environments exist not only in the entertainment industry but also across corporate America.Delegating and orchestrating tasks to virtual assistants is an emotional and mental muscle that needs to be developed.Documenting processes and using tools like Loom can help streamline workflows and ensure effective communication with virtual assistants.Giving virtual assistants creative license can lead to surprising and innovative solutions.Building a well-oiled machine requires leveraging technology, delegating tasks, and fostering a collaborative and respectful work environment.Sound Bites"Toxic work environments exist across corporate America.""Flipping the switch, turning the tables on the whole situation.""Export the audio, export the text, and create a multi-sequence email using your voice."Chapters00:00 Introduction and Background02:52 Escaping Toxic Work Environments09:10 The Power of Automation and AI18:52 Delegating and Orchestrating with Virtual Assistants24:02 Documenting Processes and Leveraging Tools32:00 Fostering Creativity and Collaboration

In this conversation, Brett Trainor and Don discuss the topic of guest podcasting as a way to create awareness and grow your solo business. They share their strategies for getting on podcasts, including watching what people are podcasting about, commenting on LinkedIn posts, and finding topics that align with the show's theme. They emphasize the importance of understanding the target audience and tailoring the pitch accordingly. They also discuss the value of networking and asking for referrals to podcast hosts. Other tips include having strong opinions, being prepared with a good headshot and bio, and promoting the podcast episode after it's released. They encourage guests to be themselves and not be afraid of making mistakes or being imperfect. Overall, they highlight the power of human connection in podcasting.TakeawaysGuest podcasting is an effective way to create awareness and grow a business.Strategies for getting on podcasts include watching what people are podcasting about, commenting on LinkedIn posts, and finding topics that align with the show's theme.Understanding the target audience and tailoring the pitch accordingly is crucial for success.Networking and asking for referrals to podcast hosts can be helpful in getting guest opportunities.Having strong opinions, a good headshot, and a well-crafted bio are important for making a good impression.Promoting the podcast episode after it's released can benefit both the guest and the podcast host.Being authentic and embracing imperfections can make for a more engaging podcast episode.Human connection is a key factor in successful podcasting.Sound Bites"Look at what the audience is looking for, the much better success.""Throw in something about AI. Everybody wants to hear about AI stuff.""Give me something different, a different perspective, a different look."Chapters00:00 Introduction and Mixing Concoctions00:03 The Value of Guest Podcasting01:00 Strategies for Getting on Podcasts02:41 Researching the Show and Suggesting Topics07:12 Being Yourself and Providing Value16:15 Improving the Guest Experience20:32 Promoting the Podcast Episode23:10 Asking for Audio and Video25:44 Embracing Mistakes and Human Connection29:14 Conclusion

John Browning shares his journey from working at large financial firms to starting his own independent financial planning business. He emphasizes the importance of building relationships and providing value to clients. Browning also discusses the challenges of acquiring a small firm and the lessons he learned from that experience. He highlights the significance of networking and making introductions for others as a key strategy for finding new clients. In this conversation, John Browning and Brett Trainor discuss the importance of networking and building relationships in business. They emphasize the value of introductions and learning from others in networking groups, rather than focusing solely on sales pitches. John shares his experience of writing a book and starting a podcast as effective ways to share knowledge and build credibility. He also highlights the importance of outsourcing tasks that you don't enjoy or excel at, and the need for sales training when transitioning from corporate to entrepreneurship. John’s LinksLinkedIn: https://www.linkedin.com/in/johnbrowningfinancialsolutions/Website: guardianrockwealth.com Book: https://a.co/d/iLeCDMMTakeawaysBuilding relationships and providing value to clients is crucial in the financial planning business.Acquiring a small firm can be challenging, and it's important to carefully consider contracts and agreements.Networking and making introductions for others is an effective strategy for finding new clients.Involving and communicating with your spouse or partner is essential when starting your own business.Transitioning from a corporate job to entrepreneurship requires a shift in mindset and approach. Networking is about making introductions and learning from others, not just exchanging sales pitches.Writing a book and starting a podcast can be effective ways to share knowledge and build credibility.Outsource tasks that you don't enjoy or excel at, and focus on what you do best.Sales training is important when transitioning from corporate to entrepreneurship.Be careful with contracts and seek legal advice to protect yourself in business.John Browning's website, podcast, and daily market update provide valuable resources for those interested in his services.Sound Bites"Build your best life, not your portfolio.""Be careful with contracts, they may not mean the same thing as in the corporate world.""You need somebody to complain to at the end of the day and somebody to celebrate your wins too.""I think that's where most networking groups go the wrong way is they see it as a leads group or a friends group that gets together to exchange stories or something like that. And I think it's introductions.""Yeah, it's definitely the anti sales sales pitch is counterintuitive, but it works a lot better.""I think that's one of the so the bulk of the rest of my business comes from there. People because I I believe that you put as much as you possibly can out there for free."Chapters00:00 Introduction and Background06:40 The Tipping Point and Leaving Corporate08:08 Lessons from Acquiring a Small Firm13:04 The Power of Networking18:12 Involving Your Spouse or Partner19:18 Transitioning from Corporate to Entrepreneurship21:11 The Power of Introductions and Learning in Networking23:17 Building...

In this episode of The Corporate Escapee podcast, we welcome Shannon, a seasoned project management and HR consultant who partners with CEOs in growing organizations. Shannon focuses on building infrastructure that drives business results through human performance. She shares her escapee journey from corporate to solo business owner, having been solo for two and a half years, with a clear vision of her ideal clients and the work she wants to pursue.Shannon shares her insights on the varied reputation of HR, emphasizing that most HR professionals take their roles seriously and are willing to face challenges head-on. Her eclectic career before going solo revealed her challenging nature and desire for results, leading her to realize that she didn't belong in the corporate world. The decision to go solo came after a job acquisition and a subsequent role that didn't fit.Initially, Shannon struggled with networking and selling her services. However, once she embraced her work with pride, she found people receptive and willing to help. She advises newcomers to remain flexible with their offerings and not get caught up in perfection.Shannon began with hourly work but soon realized it wasn't the right path. Now, she offers three types of engagements: emergency project management retainers, fractional engagements, and long-term retainers. She emphasizes the importance of building relationships and networking to establish trust and credibility. Partnering with other professionals and surrounding yourself with experts is key to success, she notes.Additionally, Shannon highlights the value of LinkedIn as a platform for networking and building a strong online presence. Join us as Shannon shares her journey, challenges, and valuable advice for fellow escapees.TakeawaysFocus on building infrastructure that drives business results through human performance.HR professionals take their roles seriously and are willing to take the heat for everything.Be flexible with your offerings and don't get caught up in having the perfect offering.Networking and being proud of what you do can lead to receptive and helpful connections. Hourly pricing may not be the best approach for solopreneurs offering specialized services.Building relationships and networking are crucial for establishing trust and credibility.Partnering with other professionals and surrounding yourself with experts in different areas can enhance your capabilities and provide better solutions for clients.LinkedIn is a valuable platform for networking and building an online presence.Quick Hits:"Building infrastructure that's gonna drive business results through human performance.""Focus on the ones that get it so you don't have to educate them.""HR professionals will take the heat for everything.""Hourly was not the path for me and the kind of things that I offer.""You get all the value, you get all the good stuff without the overhead or the unnecessary meetings.""Networking is really good for me. It helps people see that I'm not a threat to their business."Chapters00:00: Introduction and Current Work02:53: Challenging the Status Quo in HR07:58 Realizing the Need to Go Solo12:09 Building a Network and Finding Clients13:36 Embracing Discomfort for Growth16:59 Time Management and Work-Life Balance20:01 The Evolution of Offerings: From Hourly Work to Flexible Services20:54 Pricing for Results: Shifting the Focus from Hours21:44 The Power of Partnership: Building Collaborative Relationships22:16 Tactical Tips for Starting a Solo Business27:40 The Importance of Networking and Building Relationships36:01 The Empowerment of Setting Up an...

In this conversation, Brett Trainor interviews John Tyreman about his escapee journey and the benefits of podcasting for expertise-driven businesses. John shares his experience of transitioning from working in agencies to becoming a fractional marketing director and launching his own consulting business. He also discusses how he got into podcasting and the advantages it offers, such as building trust, generating leads, expanding networks, and creating endless content. In this conversation, Brett Trainor and John Tyreman discuss the value of podcasting for business growth. They emphasize the importance of providing value to both the audience and the business through the podcast. They also discuss the different podcast formats and how to choose the right one for your goals. They touch on the topics of strategy, operation, and marketing, and provide tips for finding the right topics and discovering channels for your podcast. They conclude by highlighting the importance of taking action and getting started with podcasting.TakeawaysPodcasting is a powerful tool for expertise-driven businesses to build trust and authenticity with their audience.Podcasts can generate leads through strategic promotion and partnerships.Podcasting allows for networking and creating connections with industry experts and potential clients.Podcast episodes can be repurposed into various forms of content, expanding the reach and impact of the original episode. Provide value to both the audience and the business through your podcast.Choose the right podcast format that aligns with your goals.Consider the strategy, operation, and marketing aspects of your podcast.Research topics that your audience cares about and use that to inform your content calendar.Find the right discovery channels to reach new listeners.Take action and get started with podcasting.Sound Bites"A podcast is a way for you to be more human with your marketing and be more authentic with your marketing.""Podcasting can absolutely lead to lead generation for expertise-driven businesses.""A podcast enables you to create endless content.""People like the human nature. We're over indexing more into real conversations.""Even if you have 10 listeners, if those 10 listeners represent your ideal clients, then that is absolutely a great investment.""If you're having great conversations and you bring a curious mindset, you can uncover layers deeper into your guests' experience."John's LinksWebsite: www.redcedarmarketing.com LinkedIn: https://www.linkedin.com/in/johntyreman/ Chapters00:00 Introduction and Overview01:18 John's Escapee Journey22:08 Creating Endless Content with Podcasting23:02 Providing Value to Your Audience and Business25:08 Choosing the Right Podcast Format26:14 Uncovering Deeper Layers in Conversations28:40 Keeping it Real and Providing Value29:37 Getting Comfortable with Hearing Yourself30:19 Focusing on Your Mount Rushmore Listeners33:48 The Importance of Strategy and Goals35:14 Considering the Host's Personality in Format37:18 Researching Topics for Audience Engagement40:18 Finding the Right Discovery Channels44:05 Finding Customers vs Finding Jobs45:10 Taking Action and Getting StartedKeywordsescapee journey, podcasting, expertise-driven businesses, trust, authenticity, lead generation, networking, content creation, podcasting, business growth, value, audience, strategy, operation, marketing, topics, discovery channels

In this episode of "The Corporate Escapee," I'm excited to share my conversation from Beau Billington's "Finding That Next Gear" podcast. Special thanks to Beau for allowing me to feature this insightful discussion.In the latest episode of "Finding That Next Gear," I had the pleasure of speaking with Brett Trainor, an inspiring entrepreneur on a mission to empower 10,000 Gen Xers to escape the 9-to-5 grind and find true freedom.🎙️ Episode Highlights:◾ Brett's journey from a 25-year corporate career to discovering fractional leadership and entrepreneurship.◾ The accidental yet impactful discoveries that shaped his new path.◾ The importance of taking action and embracing imperfection in entrepreneurial success.🌟 Brett shared invaluable insights on:◾Creating Awareness: Helping others understand the vast possibilities outside corporate life, from fractional roles to solo consulting.◾Building Community: The significance of finding like-minded individuals and creating support systems.◾Transparency & Support: How regular communication with family is crucial during major career transitions.◾ Taking Action: The critical trait that separates successful entrepreneurs from the rest.🚀 Key Takeaway: "Confidence and action are the cornerstones of entrepreneurial success. Don't wait for perfection; start now, learn as you go, and keep pushing forward."If you're feeling stuck in your corporate job and yearning for a change, this episode is for you. Brett’s story is a testament to the power of taking control of your career and creating a life that aligns with your values and aspirations.👉 Tune in to the full episode here and join the conversation.Beau’s Podcast: https://www.youtube.com/watch?v=asBFYwp3REEBeau’s Website: thefreeagent.comLinkedin: linkedin.com/in/beaubillington

In this conversation, Brett Trainor interviews Paul Kuthe about the power of storytelling in business and entrepreneurship. Paul shares his journey of breaking free from the corporate world and using the power of story to help others do the same. He explains the seven parts of a successful story, including the hero, the problem, the guide, the plan, and the call to action. Paul emphasizes the importance of positioning oneself as the guide in the story and providing a clear plan for clients. He also discusses the transformation that occurs when the hero takes action and overcomes their problems. The power of storytelling lies in addressing the internal and philosophical problems of the hero. Brands should position themselves as guides, not heroes, in the story. This paradigm shift can transform the way businesses communicate and serve their clients. The seven parts of a story framework are: hero, problem, guide, plan, call to action, success or failure, and character transformation. Applying this framework can create a powerful narrative that resonates with the audience. Understanding the emotional and philosophical drivers behind a purchasing decision can help businesses connect with their customers on a deeper level.Paul's Contact Info:LinkedIn: https://www.linkedin.com/in/paul-kuthe-4b18308/Website: https://www.tributarycoaching.com/TakeawaysStorytelling is a powerful tool in business and entrepreneurship.Position yourself as the guide in your story and provide a clear plan for clients.Every successful story has seven parts: hero, problem, guide, plan, call to action, transformation, and outcome.Understand and address the external, internal, and philosophical problems of your clients.Empathy and competency are key in being an effective guide.Invite your hero to take action and provide transitional calls to action.Paint a picture of the positive results of working with you and the potential negative outcomes of inaction. Addressing the internal and philosophical problems of the hero is key in storytelling.Brands should position themselves as guides, not heroes, in the story.The seven parts of a story framework are: hero, problem, guide, plan, call to action, success or failure, and character transformation.Applying the story framework can create a powerful narrative that resonates with the audience.Understanding the emotional and philosophical drivers behind a purchasing decision can help businesses connect with their customers on a deeper level.Sound Bites"Story is the most powerful force one can wield to affect human behavior.""Comparing corporate with Shawshank Redemption and how eerily similar those two were.""I don't have a counseling degree, I don't have an MBA, but I've learned a lot along the way from some of the most exciting and sort of difficult classrooms that there is out there in the wilderness and in the business community running businesses and promoting those brands.""People don't buy things to satisfy that external problem... They move and take action because of those internal and philosophical problems.""Most brands accidentally end up positioning themselves as the hero of the story and they really need to be the guide.""Every story is really about how the hero transforms."Chapters00:00 Introduction and Background01:32 Breaking Free from Corporate Life08:13 The Myth of Work-Life Balance10:54 Finding Freedom and Building a Business15:36 The Seven Parts of a Successful Story20:05 The Guide's Plan and Call to Action23:18 Transformation and Success in Entrepreneurship24:09 The Power of Addressing Internal Problems25:16 Positioning Brands...

Beau Billington, founder of The Free Agent, discusses the concept of fractional and interim roles in the corporate world. He explains that fractional roles offer extreme flexibility and are a fraction of a work week, allowing professionals to work with multiple clients at the same time. He also highlights the importance of finding the right fit between the free agent and the company. Beau shares that companies are starting to understand the value of fractional executives and are embracing this model. He mentions that the billing model for fractional roles can vary, but having a set number of hours per month with the flexibility to roll them over is becoming more popular. Beau also discusses the distinction between strategic and tactical fractional roles and how companies are looking for professionals who can do both. He shares his own journey of becoming an entrepreneur and starting The Free Agent. Beau Billington shares his journey of starting a fractional executive agency and provides insights on best practices for those considering a career in the fractional space. He emphasizes the importance of being entrepreneurial and transparent with family members about the risks involved. Beau also highlights the need to validate your value proposition and ideal client profile before launching your venture. He believes that the fractional space is just getting started and sees a growing demand for fractional executives as more companies prioritize work-life balance and seek expertise on a project basis. Beau envisions a future where a significant percentage of companies operate with a fractional workforce.Beau's Contact InformationLinkedIn: https://www.linkedin.com/in/beaubillington/Website: https://thefreeagent.com/ Key TakeawaysFractional roles offer extreme flexibility and allow professionals to work with multiple clients at the same time.Finding the right fit between the free agent and the company is crucial for a successful fractional engagement.Companies are starting to understand the value of fractional executives and are embracing this model.The billing model for fractional roles can vary, but having a set number of hours per month with the flexibility to roll them over is becoming more popular.There is a distinction between strategic and tactical fractional roles, and companies often look for professionals who can do both.Beau Billington shares his own journey of becoming an entrepreneur and starting The Free Agent. Being entrepreneurial and transparent with family members is crucial when starting a fractional executive agency.Validating your value proposition and ideal client profile before launching your venture is essential.The fractional space is just getting started, and there is a growing demand for fractional executives.Small businesses and mid-size companies can leverage fractional expertise to gain efficiencies and access talent they couldn't afford full-time.The future of work will see a shift towards a more fractional workforce, with companies prioritizing work-life balance and project-based expertise.Sound Bites"To me, the very essence of fractional is no wrapper, right? Like it's extreme flexibility.""Fractional is a fraction of a work week. It could be, you know, five hours a week, 10, 20, 35, etc.""The billing model we use is a hybrid of retainer and hourly.""I like solving problems and making introductions and connections.""It was about seven months before I got my first paycheck.""It can take a while, but it's really about having the ability to look back and take an audit of what you're doing well."Chapters00:00The Journey from Corporate to Entrepreneurship02:09Understanding Fractional Work...

Jessie Schwartz is the founder of Strategic Packaging Partners, an organization that helps CPG and cosmetics companies maximize their packaging spend. She escaped corporate in 2019 and has since grown it into an agency that offers a range of services. Jessie shares her journey, discussing the challenges and opportunities she encountered along the way. She emphasizes the importance of leveraging your network, being creative, and staying curious in order to succeed as a contractor or fractional business owner. Jessie also provides insights into pricing strategies and meeting customer needs. In this conversation, Jessie Schwartz shares her advice for starting a business and the importance of setting up an LLC, getting legal services, and having the right insurance. She also emphasizes the need for a website and personal development in entrepreneurship. Brett Trainor highlights the importance of defining what you want and the flexibility of building a solo business. They both discuss the value of reading books and networking in the entrepreneurial journey. Overall, the conversation provides valuable insights and tips for aspiring escapees.TakeawaysStrategic Packaging Partners helps CPG and cosmetics companies maximize their packaging spend.Leveraging your network and being creative are key to finding clients and opportunities.Pricing strategies for contractors and fractional business owners can vary based on complexity and value.Meeting customers where they're at and providing the value they need is crucial for success.Being curious, adaptable, and willing to learn are important traits for contractors and fractional business owners. Set up an LLC for your business and avoid expensive services by going to the .gov site.Get legal services to review contracts and legal documents to protect yourself from unfavorable clauses.Consider different types of insurance, such as general liability and errors and omissions, based on your industry and risk level.Have a website, even if it's just a landing page, to establish an online presence and provide contact information.Invest in personal development and read books to enhance your skills and mindset as an entrepreneur.Network with others in your industry to make connections and learn from their experiences.Define what you want in your entrepreneurial journey and be open to evolving and growing your business.Manage your time effectively by scheduling tasks and prioritizing rest and self-care.Building a solo business offers flexibility and the ability to control your own growth.Jessica’e LinksLinkedIn: https://www.linkedin.com/in/jessie-schwartz-ms-62094416/Website: www.StrategicPackagingPartners.com Sound Bites"We come in and help you guys maximize your packaging so it delivers the most value to your consumers and your bottom line.""It was about 2010 or 2012 maybe that corporations in general started doing kind of rounds of layoffs.""Reaching out to people you've known in the past and just letting them know what you're doing is key.""Save yourself some headache. Set up an LLC on your own.""Legal services are helpful to review contracts and protect yourself from unfavorable clauses.""Consider different types of insurance based on your industry and risk level."Chapters00:00 Introduction and Overview00:50 Maximizing Packaging Spend for CPG and Cosmetics Companies01:21 From Corporate Escape to Entrepreneurship04:54 The Importance of Networking in Fractional Contracting08:21 Curiosity, Creativity, and Adaptability in the Contracting...

Ashley Evenson shares her experience transitioning from management consultant to becoming a fractional CMO. She secured her first client quickly and is excited to offer her expertise and elevate their marketing strategy. Ashley emphasizes the importance of being hands-on and not being above the work, which has been well-received by her clients. She also discusses the low risk and high value proposition of fractional talent for businesses. Ashley plans to have three income streams, including fractional work, speaking engagements, and workshops. She encourages others to trust the process and enjoy the journey.TakeawaysTransitioning from corporate to fractional work can be quick and successful with the right approach.Being hands-on and not being above the work is a valuable trait for fractional CMOs.Fractional talent offers a low-risk, high-value proposition for businesses.Having multiple income streams, such as fractional work, speaking engagements, and workshops, can provide financial stability.Trusting the process and enjoying the journey are key to finding fulfillment in the fractional world.Ashley's Links:LinkedIn: https://www.linkedin.com/in/ashleyevenson/ Website: https://www.aemarketingcollective.com/Sound Bites"Do not be above the work.""Trust the process. If you build it, they will come.""Fractional talent is the future."Chapters00:00 Introduction and Ashley's Current Work05:35 The Tipping Point: Deciding to Leave Corporate09:09 Getting Started in the Fractional Space25:07  Exploring Speaking Engagements28:06 Final Thoughts and Where to Connect with Ashley

SummaryIn this episode, Brett Trainor discusses the importance of networking for escapees and provides a four-part framework for effective networking. He emphasizes the need for a targeted approach and highlights the value of networking with referral partners. The four parts of the framework are: target, intro, offer, and ask. Trainor explains how to identify the right people to connect with, set the tone for the connection, communicate the problem you solve, and make a direct request for referrals. He also suggests offering a free strategy session as a way to add value to the networking process.TakeawaysNetworking is a critical technique for building a business as an escapee.A targeted approach is essential for effective networking.Networking with referral partners can be a powerful way to grow your business.The four-part framework for networking includes: target, intro, offer, and ask.Offering a free strategy session can add value to the networking process.Sound Bites"Networking is a core technique for building your business.""Referral partners and networking should be the core of your business development activities.""Seek advice, not feedback, when networking."

SummaryJake Stahl is a fractional CLO and a corporate escapee who helps companies onboard and train their salespeople. He also provides coaching on neurolinguistic programming to help salespeople and executives overcome mental blocks. He shares his journey of leaving the corporate world and transitioning into consulting and fractional work. Jake emphasizes the need to reframe the concept of fractional roles and highlights the importance of networking and building relationships for finding clients. The importance of referrals and targeted outreach in building relationships and generating business. The power of asking questions and showing genuine interest in others. The value of serving and adding value before selling. The benefits of referring clients to others when it's not in your lane. The approach to pricing as a fractional professional. An overview of Frac 2024, a conference dedicated to fractionals.Links:Jake Stahl LinkedIn: https://www.linkedin.com/in/jakestahl/  Jake's Website: https://jakestahlconsulting.com/FRAK 2024: https://fractionalconference.com/ TakeawaysFractional roles are valuable in helping companies onboard and train their salespeople.Coaching on neurolinguistic programming can help salespeople and executives overcome mental blocks.Networking and building relationships are crucial for finding clients in the fractional space.Reframing the concept of fractional roles can help organizations understand the value they provide. Referrals and targeted outreach are crucial in building relationships and generating business.Asking questions and showing genuine interest in others can lead to stronger connections and opportunities.Serving and adding value before selling can build trust and loyalty with potential clients.Referring clients to others when it's not in your lane can create value and strengthen relationships.Pricing as a fractional professional should be based on the value you provide and should not be discounted.Frac 2024 is a conference dedicated to fractionals, providing networking and learning opportunities for professionals in the industry.Sound Bites"I help salespeople and executives get past those mental blocks.""Frac Conference is one of the only conferences dedicated strictly to the Fractional Executive.""The referral is so important and maybe some super targeted outreach.""The secret weapon is really just getting them to ask you.""Don't tell them what you do. Because eventually if you serve them enough and you ask them enough questions and show interest, they're going to come back to you."

SummaryIn this episode of The Corporate Escapee I was a guest on the Lee Ann Pepper's Class Reunion Podcast recently and she was kind enough to allow me to share the discussion with my audience. I shared my journey from corporate America to becoming a corporate escapee. We discuss the challenges faced by GenXers in the corporate world, the rise of ageism, and the need for alternative career paths. I share my insights on fractional jobs and how they offer flexibility and freedom outside of the traditional corporate structure. I also talk about the importance of finding balance and prioritizing mental and physical health. The conversation highlights the need for GenXers to explore new possibilities and embrace a different approach to work.Key Links:Class Reunion YouTube Channel:Class Reunion Podcast: TakeawaysGenXers in corporate America are facing challenges such as ageism and limited career advancement opportunities.Fractional jobs offer a flexible alternative to traditional full-time corporate positions.Finding balance and prioritizing mental and physical health are important considerations when exploring new career paths.There are opportunities to monetize corporate experience and find fulfillment outside of the corporate structure.Exploring new possibilities and being open to change can lead to a more fulfilling and enjoyable career.TitlesEmbracing Flexibility and Freedom with Fractional JobsNavigating the Challenges of Corporate America as a GenXerSound Bites"There are opportunities to monetize corporate experience and find fulfillment outside of the corporate structure.""Finding balance and prioritizing mental and physical health are important considerations when exploring new career paths.""Fractional jobs offer a flexible alternative to traditional full-time corporate positions."

Today, we have a very unique guest, Jesse Cole is the owner of the baseball team, Savannah Bananas. And I believe he has the blueprint for Escapees (& businesses) to stand out and separate themselves from the crowd.When different is better than better, you want to make sure you are highlighting what makes you YOU. Get to know this passionate entrepreneur and learn what it takes for your startup to stand out.We’ll talk about:How Jesse is changing baseball through differentiation [01:12]Constraints force creativity, but you learn by doing [05:19]The blueprint for becoming the ONLY [08:10]Own the problems [08:37]Create Noise [09:26]The 3 Loves [09:55]Why do you do what you do [10:53]Different is better than better [14:01]Make sure you develop raving fans [17:01]Why you should create the ‘Wow’ factor [19:41]Focus on what you can control [24:43]What else Jesse is thinking about next [26:58]You have to keep pushing forward & do new things [29:40]Set aside time to think about the future [30:45]The one thing Jesse recommends [33:24]Resource Links:The Savannah Bananas Website (https://thesavannahbananas.com/)About Our Guest:Jesse Cole owns the baseball team, Savannah Bananas, which has currently sold out 32 straight games and has a waitlist in the thousands for tickets.Jesse is also the author of "Find Your Yellow Tux - How to Be Successful by Standing Out,” and the host of the Business Done Differently Podcast.Jesse believes to be successful you need to Stand Out and Be Different. He is passionate about creating attention, loving your customers more than your product, and loving your employees more than your customers.Get in touch with Jesse through his LinkedIn.If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. 

In this conversation, Ethan Bull shares his journey of building Pro Assisting, a fractional executive assistant service agency, with his wife. They started the business in 2018 after leaving their corporate jobs. Ethan discusses the challenges they faced in finding their first clients and the importance of having a financial plan and resources before starting a business. He also highlights the benefits of fractional support and services for small and medium-sized businesses. Additionally, Ethan talks about the healthcare considerations and options for entrepreneurs, particularly in New York State. In this conversation, Ethan Bull discusses the role of executive assistants in the fractional space and the benefits of building a network of fractional C-suite executives. He emphasizes the importance of maintaining a consistent flow of new prospects while also building long-term relationships with clients. Bull also highlights the value of being a two-sided marketplace and the benefits of working with independent contractors. He shares insights on the chief of staff role and the unique support that executive assistants can provide to both billionaires and solopreneurs. Bull concludes by offering advice on networking, taking risks, and the compounding nature of small tasks in business.Ethan's Website: https://www.proassisting.com/TakeawaysEthan Bull and his wife run Pro Assisting, a fractional executive assistant service agency with 30 assistants and 60 clients across the country.They started the business in 2018 after leaving their corporate jobs and used various tactics to find their first clients, including leveraging their network and using LinkedIn.Having a financial plan and resources, such as a six to nine-month runway, is crucial before starting a business.Fractional support and services provide flexibility and cost savings for small and medium-sized businesses.Healthcare considerations for entrepreneurs vary by state, and it's important to research and understand the options available.Ethan and his wife started the Pro Assisting Academy in 2023 to help career-minded executive assistants future-proof their careers. The term 'executive assistant' in the fractional space can encompass various roles, including business partner, chief of staff, project manager, assistant/scheduler, and personal assistant.Building a network of fractional C-suite executives can be beneficial for sharing prospects and maintaining a consistent flow of new leads.Working as a two-sided marketplace, where assistants are compensated appropriately and have the opportunity to start their own businesses, can provide security and balance.Executive assistants can provide valuable support to both billionaires and solopreneurs, offering a range of services tailored to their specific needs.Networking, taking risks, and consistently performing small tasks can contribute to the success of a solopreneur or business owner in the fractional space.

In this episode, Brett Traynor shares a five-step plan to help listeners find their first customer while still working in a corporate job. He emphasizes the importance of having a second income stream and diversifying risk. The steps include checking your employment agreement, identifying the problem you will be solving, identifying your initial target market, reviewing and prioritizing your network, and developing your messaging, positioning, and initial offer. Brett also highlights the value of asking for advice and using the 20-10 strategy to engage potential customers. He encourages listeners to take action and learn from their mistakes.TakeawaysFinding your first customer while still in a corporate job can provide a second income stream and help diversify risk.Check your employment agreement to ensure there are no conflicts of interest.Identify the problem you will be solving and focus on a specific target market.Review and prioritize your network to find potential customers or connections.Develop your messaging, positioning, and initial offer to engage potential customers.Ask for advice and use the 20-10 strategy to have valuable conversations with your network.Take action and learn from your mistakes to gain confidence and understanding in your offering. 

This episode outlines the six stages of the escapee journey for GenXers stuck in corporate and provides guidance on how to get unstuck at each stage. The stages are: awareness, pre-escape (curious, interested, fearful), taking action, learn and earn, grow, control and freedom. The ultimate goal is to reach stage six, where one has the confidence and freedom to pursue their own path. The conversation emphasizes the importance of taking action, testing, and learning, as well as seeking support from communities of like-minded individuals.TakeawaysThere are many GenXers stuck in corporate who are unaware of their options or unsure of how to get started on a new path.The six stages of the escapee journey are: awareness, pre-escape (curious, interested, fearful), taking action, learn and earn, grow, and control and freedom.Taking action is crucial for progress and success. It separates those who stay in corporate from those who pursue their own path.Joining a community of like-minded individuals can provide support, resources, and opportunities for collaboration.

SummaryIn this episode, Michael Haynes shares insights and guidance on how corporate escapees can build their own B2B professional service practice. He emphasizes the importance of expertise and the need to deliver advice, insights, and recommendations to clients. Haynes highlights the significance of listening and researching the market to understand target industries, customers, and decision-makers. He recommends becoming visible in the target market by leveraging professional associations and collaborating with thought leaders. Additionally, Haynes discusses the process of finding the first customer and suggests testing strategies before fully committing. In this conversation, Michael Haynes shares insights on building a professional services business. He emphasizes the importance of understanding your focus and strengths, as well as determining your target market. Building a strong network and referral engine is crucial for acquiring clients. Michael also highlights the significance of creating a content strategy and being visible where your target audience seeks information. Transitioning to sales involves understanding the challenges and priorities of your prospects and building a mutual action plan. Micro events, such as roundtables and forums, can be effective in engaging with prospects and providing value. Finally, Michael emphasizes the need for clarity and a buyer-driven approach when building and growing a professional services practice.TakeawaysCorporate escapees have massive opportunities to build their own B2B professional service practice.Delivering advice, insights, and recommendations based on expertise is crucial in the B2B professional services industry.Listening and researching the market helps in understanding target industries, customers, and decision-makers.Becoming visible in the target market through professional associations and collaborations with thought leaders is essential for success.Testing strategies before fully committing can help corporate escapees find their first customer and refine their approach. Understand your strengths and determine your focus in order to build a successful professional services business.Build a strong network and referral engine to acquire clients.Create a content strategy and be visible where your target audience seeks information.Transition to sales by understanding the challenges and priorities of your prospects and building a mutual action plan.Engage with prospects through micro events, such as roundtables and forums, to provide value and unlock conversations.Maintain clarity and a buyer-driven approach when building and growing a professional services practice.Chapters00:00 Introduction and Background00:27 Opportunities for Corporate Escapees03:04 The Importance of Expertise in B2B Professional Services04:00 First Steps for Building a Professional Service Business06:06 The AIR Framework: Advice, Insights, and Recommendations07:39 Listening and Researching the Market11:21 Finding the Sweet Spot and Targeting Customers18:06 Next Steps: Visibility and Becoming Referable20:36 Becoming Visible in the Target Market21:04 Finding the First Customer and Testing Strategies21:18 Understanding Your Focus23:34 Building Your Network and Referral Engine26:27 Creating a Content Strategy29:15 Transitioning to Sales and Discovery Meetings32:44 Micro Events and Engagement41:06 Considering the Path of Building a Professional Services Business

SummaryThis is a special episode of the Corporate Escapee podcast. I was recently interviewed on hot new podcast called Your Work Friends.  It was a fun conversation with the 2 hosts Mel and Francesca. They are two HR leaders with no filters.Your Work Friends Linktree: https://linktr.ee/yourworkfriends Your Work Friends Podcast: https://www.buzzsprout.com/2280460Join the Your Work Friends LinkedIn Group: https://www.linkedin.com/groups/9558237/  Brett Trainor, founder of The Corporate Escapee, discusses the growing trend of freelance fractional work and how it can provide opportunities for corporate professionals to escape the nine-to-five grind. He emphasizes the importance of defining your goals and expertise, building a supportive community, and avoiding common pitfalls in the transition to freelance work. Trainor also highlights the benefits of fractional work for businesses, including cost savings and access to specialized expertise. He predicts that the freelance fractional market will continue to grow and offers advice for those considering a career pivot. In this conversation, the guest discusses the importance of designing your life and incorporating work into it. They share examples of individuals who have built their lives around their passions and created successful businesses. The conversation also highlights the opportunities in solo businesses and the possibility of achieving high revenue with the right freelancers or virtual assistants. The guest emphasizes the importance of time and encourages listeners to take control of their lives and find alternative paths. The conversation concludes with a reminder to tap into your main character energy and build the story you want.TakeawaysFreelance fractional work provides opportunities for corporate professionals to escape the nine-to-five grind and find more flexibility, freedom, and control in their careers.Defining your goals and expertise is crucial in transitioning to freelance work and building a successful business.Building a supportive community of like-minded individuals can provide valuable connections, support, and learning opportunities.Avoiding common pitfalls, such as overcomplicating the process and falling for scams, is important in navigating the freelance fractional market. Design your life and incorporate work into it.Solo businesses offer opportunities for high revenue.Take control of your life and find alternative paths.Tap into your main character energy and build the story you want.Chapters00:00 Introduction and Background03:03 The Corporate Escapee Mission04:23 Who is The Corporate Escapee For?05:19 Success Factors for Freelance Fractional Work07:16 The Growing Market for Freelance Fractional Work09:43 The Future of Freelance Fractional Work13:01 The Benefits of Fractional Work for Businesses14:24 The Transition from Traditional Employment to Fractional Work16:38 The Importance of Trust and Autonomy in the Workplace17:56 The Role of Culture in Organizations19:45 The Challenges of Maintaining a Strong Company Culture22:07 The Importance of Defining Your Goals and Expertise25:22 The Financial Aspects of Freelance Fractional Work30:08 Making Space for a Career Pivot36:53 Building a Supportive Community39:41 Avoiding Common Pitfalls in Freelance Fractional Work41:02 Defining Your Goals and Solving Problems45:32 Designing Your Life46:00 Building Your Life and Incorporating Work47:26 Opportunities in Solo Businesses48:28 Rapid Round: Life After...

SummaryIn this episode, Tamara Loring, from the Entrepreneur Source, discusses the need for change and the possibilities that exist beyond the corporate world. She emphasizes the importance of overcoming limiting beliefs and seeking support from mentors and coaches. Tamara also explores the fear of success and the concept of becoming You 2.0. She encourages listeners to design their lives and explore different possibilities. Finally, she highlights the importance of taking action and involving others in the journey towards a better future.Links: The Entrepreneurs SourceTakeawaysDon't be afraid to explore possibilities beyond the corporate world.Overcome limiting beliefs and seek support from mentors and coaches.Embrace the fear of success and be open to new opportunities.Design your life and create a vision for your future.Chapters00:00 Introduction and Background03:17 The Need for Change08:39 Overcoming Limiting Beliefs13:08 The Importance of Support17:44 The Fear of Success23:25 Designing Your Life27:22 Becoming You 2.029:43 Exploring Possibilities36:56 Taking Action and Involving Others38:05 Conclusion and Contact Information

SummaryIn this conversation, Brett Trainor and Don Oehlert discuss the decision to stay in corporate or pursue other opportunities. Don shares his background as a former corporate employee and his transition into career coaching. They explore current trends in the corporate world and the reasons why individuals may choose to leave. They also discuss the challenges of micromanagement and the potential future of organizations. Don provides insights on the importance of onboarding and the role of AI in business. The conversation concludes with advice for those considering a career change.TakeawaysConsider the reasons for staying in corporate, such as job security, health insurance, and the opportunity to lead and mentor others.Explore alternative career paths, such as fractional work, consulting, or coaching, which allow you to leverage your skills and experience.Develop a plan and ensure you have the necessary resources, including financial stability, legal protection, and a strong marketing strategy.Focus on onboarding and creating a positive experience for new employees, as this can greatly impact their decision to stay with the company.Chapters00:00 Introduction and Background00:37 Discussing Current Trends04:05 Reasons for Staying in Corporate06:31 Career Coaching and Positioning in the New Corporate Landscape09:53 Clients' Reasons for Leaving Corporate11:27 Challenges in Corporate and Micromanagement13:55 The Future of Organizations and the Rise of Fractional Work18:03 Should I Stay or Should I Go?23:21 Considerations for Leaving Corporate27:20 The Importance of Onboarding30:59 The Role of AI in Business33:30 Closing Remarks

SummaryIn this conversation, Brett Trainor interviews Matthew Mottola about freelancing in the enterprise space. They discuss the impact of layoffs and the rise of freelancing, the shift from transactional to strategic freelancing, and the importance of building relationships and aligning incentives in freelancing. They also explore the role of platforms in finding freelance work, the opportunities in the enterprise space, and the considerations for working with enterprises. The conversation concludes with a discussion on industries and roles embracing freelancing and the future trends in the freelance economy.TakeawaysThe rise of freelancing is driven by the need for flexible talent and the shift from transactional to strategic freelancing.Building relationships and aligning incentives are crucial in successful freelancing engagements.Platforms can be a valuable resource for finding freelance work, but freelancers should also leverage their network and personal connections.Industries such as media and tech have been at the forefront of embracing freelancing, but opportunities can be found in various sectors.Freelancers should consider setting up their business structure and be prepared to adapt to the requirements of working with enterprises.Chapters00:00 Introduction and Background03:23 The Impact of Layoffs and the Rise of Freelancing08:00 The Shift from Transactional to Strategic Freelancing13:13 Building Relationships and Aligning Incentives in Freelancing16:46 The Role of Platforms in Finding Freelance Work22:09 Finding Opportunities in the Enterprise Space25:34 Setting Yourself Up for Success as a Freelancer29:42 Industries and Roles Embracing Freelancing35:19 Considerations for Working with Enterprises39:09 Closing Remarks and Future Trends

This special episode is a recording of a LinkedIn live session called Quitting Your Day Job. This is part of John Arms’s Fractional Revolution Podcast. In this episode we talk about the how and why to quit your day job. If you are trapped and need a way out, take a wander through today's podcast with my guests Terra Fletcher, FCMO and speaker, and Brett Trainor, host of The Corporate Escapee.Links to the original:https://podcasters.spotify.com/pod/show/johnarms/episodes/Quitting-your-day-job-e2et7k7SummaryThe conversation explores the reasons for quitting a day job and the opportunities in the fractional revolution. It emphasizes the importance of mindset and commitment in making the transition. The conversation also discusses the other side of quitting a day job and the benefits of self-determination and flexibility. The conversation covers various topics related to quitting a day job and transitioning to independent work. The chapters explore financial planning, time management, the value of time and prioritization, working smarter, defining what you want, the second half of life and wisdom, ageism and the value of experience, setting goals and planning, the impact of work stress on health, the benefits of independent work, open communication and financial planning, and creating a self-determined life. The conversation also provides resources for those interested in quitting their day job.TakeawaysQuitting a day job can provide more freedom, flexibility, and fulfillment.The corporate path may not always align with personal goals and values.The fractional revolution offers opportunities for specialization and remote work.Having a plan and a positive mindset are crucial for success.The other side of quitting a day job can bring a sense of purpose and control over one's life. Meet with a financial advisor and accountant to understand your financial obligations and how to manage your finances as an independent worker.Read 'Free to Focus' by Michael Hyatt for guidance on time management and prioritization.Reflect on what is truly important to you and define your goals.Consider the wisdom and experience you have gained over time and how it can be valuable in your independent work.Openly communicate with your personal stakeholders, such as family members, about your plans and involve them in financial discussions.Educate yourself and seek resources, such as books, podcasts, and conferences, to support your transition to independent work.

SummaryIn this episode, Brett Trainor interviews Laura Lynch, a certified financial planner and founder of the Tiny House Advisor. They discuss Laura's escapee journey from corporate life and her transition to financial advising. They also explore the concept of tiny living and its financial implications. Laura emphasizes the importance of aligning work with personal values and redefining retirement based on individual goals and fulfillment. They also touch on the benefits of renting versus buying a home and the need for financial planning as a couple. Overall, the conversation provides valuable insights for corporate escapees looking to make a change and live a more fulfilling life.TakeawaysAlign your work with your personal values to find fulfillment and create a lifestyle that suits you.Consider the financial implications of tiny living and explore options like renting versus buying a home.Redefine retirement based on your own goals and desires, focusing on autonomy and choice in how you spend your time.Engage in financial planning as a couple to ensure both partners are empowered and on the same page.Chapters00:00 Introduction00:39 Laura's Work and Background02:07 Laura's Escapee Journey05:02 Motivation to Make the Change06:18 Transitioning to Tiny Homes08:30 Preparing for the Transition10:17 Starting Laura's Own Business12:46 Financial Considerations for Corporate Escapees13:41 Mindset Shift and Runway Planning15:42 Crafting Work Around Values17:21 Redefining Retirement20:00 Realistic Understanding of Retirement Savings23:28 Financial Planning as a Couple25:39 Aligning Work with Personal Values27:00 Taking a Sabbatical and Renting vs. Buying30:47 Exploring Tiny Living36:08 Conclusion

On this special episode is my conversation with Matthew Mottola on the Human Cloud podcast. They were kind enough to let me share it with my audience. If you are interested in the freelance future, especially at the enterprise level, this podcast is for you. They also have a ton of great content: https://humancloud.work/industry-insights/ Episode SummaryIn this conversation, Brett Trainor discusses his journey into fractional work and the opportunities it presents. He highlights the benefits of fractional work, such as flexibility and the ability to work with multiple clients. He also emphasizes the importance of networking and focusing on a specific problem or industry to build a healthy pipeline. Trainor believes that fractional work is the future of work, as it allows companies to access specialized talent and build scalable organizations. In this conversation, Brett Trainor discusses the importance of retaining senior leadership and the value of fractional work arrangements. He emphasizes the need to retain knowledge and training when senior leaders leave, rather than experiencing a sudden drop in performance. Brett shares his favorite book, 'Who Not How,' which highlights the importance of focusing on finding the right people to solve problems rather than getting caught up in the 'how' of doing things. He also reveals his favorite animal, the dolphin, and explains why he admires their intelligence and carefree nature. Listeners can connect with Brett on LinkedIn or visit his website for more information.TakeawaysFractional work offers flexibility and the ability to work with multiple clients.Networking and focusing on a specific problem or industry are key to building a healthy pipeline.Fractional work is the future of work, allowing companies to access specialized talent and build scalable organizations.

SummaryIn this episode, Brett Trainor interviews Michael Easter, author of 'The Comfort Crisis.' They discuss the importance of discomfort and challenging environments for personal growth and health. Michael shares his journey in the Arctic and how it made him realize the impact of comfort on modern life. They also explore the benefits of challenging oneself mentally and physically, the impact of mortality on decision-making, and the truth about fad diets and nutrition. Additionally, they discuss the benefits of rucking and spending time outdoors. Michael recommends finding ways to be grateful as a daily practice. The conversation explores the idea of appreciating what we have and being grateful for the improvements in our lives over time. It emphasizes the importance of recognizing the abundance and advantages we enjoy in the present moment. The guest shares his personal experience of how gratitude has made his life better and encourages listeners to savor every moment. The conversation also mentions the book 'The Comfort Crisis' and provides information on where to find more content from the guest.TakeawaysEmbracing discomfort and challenging environments can lead to personal growth and improved health.Challenging oneself mentally and physically can lead to a shift in mindset and reframing of fear.The rise of comfort in modern life has disconnected us from the discomforts that are important for our health and happiness.Reflecting on mortality can help prioritize what is truly important in life.Fad diets often focus on eliminating certain foods, but the key to nutrition is finding a balance and being mindful of calorie intake.Rucking, or walking with a weighted backpack, can provide endurance and strength benefits without the high injury rate of running.Spending time outdoors and connecting with nature has numerous mental and physical health benefits.Finding ways to be grateful on a daily basis can improve overall well-being and perspective.Chapters00:00Introduction to Michael Easter and The Comfort Crisis06:10The Importance of Discomfort and Challenging Environments09:31The Mental and Physical Benefits of Challenging Yourself17:18The Impact of Comfort on Mental Health25:37The Importance of Reflecting on Mortality30:03The Truth About Fad Diets and Nutrition36:08The Benefits of Rucking and Outdoor Fitness43:25The Importance of Spending Time Outdoors43:51Recommendation: Find Ways to Be Grateful43:52Appreciating What We Have

Today is a special episodeI was recently a guest on Laura Lynch’s Less House More Moola Podcast. We have a lot of synergies Focused on Helping GenXers find and build their best lives.  She was kind enough to let me share this as an episode on my podcast. It is not often where I get to share my journey from the 9-5 grind to a corporate escapee and discuss the mission of helping other GenXers break free from corporate.Episode OverviewThis conversation explores the challenges faced by GenXers and the opportunities for them to create a fulfilling and independent life. It discusses the importance of defining what you want and designing your life around it. The conversation also highlights the value of expertise-based businesses and the future of work. It emphasizes the need for confidence, courage, and a support group when going solo. Additionally, it explores the alignment of tiny living with GenX values and the financial challenges and family needs that GenXers face. The conversation concludes by discussing how to determine if going solo is a good idea. In this conversation, Brett Trainor discusses the importance of creating a fulfilling next chapter in life. He emphasizes the need to move away from the traditional retirement age mindset and instead focus on finding what truly lights you up. Brett shares his own journey of starting a podcast and how it has energized him. He encourages listeners to explore their passions and create something meaningful out of nothing.TakeawaysDefine what you want in life and design your work around it.Build confidence and courage to go solo.Embrace the opportunities of expertise-based businesses.Consider the financial challenges and family needs when going solo.Align your housing with your values and financial situation. Move away from the traditional retirement age mindset and focus on finding what truly lights you up.Creating a fulfilling next chapter in life involves exploring your passions and creating something meaningful.Starting a podcast or pursuing a solo business can provide new opportunities and energize you.We are fortunate to live in a time where pursuing our passions and designing a life aligned with our values is more possible than ever.

In this episode, Brett Trainor discusses the importance of finding balance and planning for the future. He provides tools and frameworks to help listeners assess their current life balance, allocate their time effectively, and identify their goals and desires. By following these steps, individuals can work towards a more fulfilling and purpose-driven life outside of the corporate world.TakeawaysFinding balance in life is crucial for overall well-being and happiness.Assessing your current life balance and identifying areas for improvement can help you prioritize what's important to you.Allocating your time effectively can ensure that you are spending enough time on the things that matter most to you.Identifying your goals and desires is essential for creating a fulfilling and purpose-driven life.Chapters00:00 Introduction: What's Next?02:25 Step 1: Finding Your Life Balance Score09:28 Step 2: Time Allocation11:55 Step 3: Identifying What You Really Want15:36 Conclusion: Setting the Foundation

In this conversation, Dennis Geelen shares his journey from corporate to solopreneurship and provides valuable insights for aspiring entrepreneurs. He discusses the challenges of leaving corporate, the importance of building credibility, and the process of refining your offer. Dennis also emphasizes the need to learn how to sell and the importance of building an audience. Finally, he highlights the benefits of creating additional revenue streams to complement your high-ticket offerings. In this conversation, Brett Trainor and Dennis Geelen discuss the importance of exploring different revenue streams and staying close to your core expertise when transitioning from corporate to entrepreneurship. They emphasize the value of making small bets and testing various opportunities to find what works best for you. Additionally, they highlight the Pareto principle and the concept of surface area for luck, where accidental success stories can lead to new opportunities.TakeawaysTransitioning from corporate to solopreneurship requires careful planning and a willingness to take risks.Building credibility is crucial for success as a solopreneur, and testimonials are a valuable tool for establishing trust.Refining your offer and pricing it appropriately is essential for attracting the right clients and maximizing your revenue.Learning how to sell effectively is a key skill for solopreneurs, and focusing on problem-solving rather than traditional sales tactics can lead to better results.Building an audience is a long-term strategy that should be pursued after establishing your high-ticket offering and understanding your target market.Creating additional revenue streams, such as books, courses, or downloads, can provide additional income and leverage your expertise. When transitioning from corporate to entrepreneurship, explore different revenue streams that leverage your expertise.Make small bets and test various opportunities to find what works best for you.Stay close to your core expertise and avoid expanding into unrelated niches.Embrace the Pareto principle and focus on the 20% of efforts that yield 80% of the results.Chapters00:00 Introduction and Background05:15 Becoming a Solopreneur08:14 The Journey to Writing Books11:58 The Challenges of Leaving Corporate16:03 The Six Steps to Success25:48 Learning to Sell31:24 Building an Audience33:52 Creating Additional Revenue Streams34:33 Exploring Different Revenue Streams38:23 Surface Area for Luck

In this episode, Brett Trainor outlines a 10-step plan to transition from corporate to starting your own business. The plan covers defining your life vision, taking inventory of your skills and experience, identifying the core problem you want to solve, defining your ideal customer, choosing your business model, crafting your first offer, developing your messaging and positioning, leveraging your network, iterating based on feedback, and celebrating your new beginning.TakeawaysDefine your life vision and architect the next stage for yourself.Take an inventory of your skills and experience to highlight where you want to spend your time.Identify the core problem you want to solve and define your ideal customer.Choose your business model and craft your first offer.Develop your messaging and positioning, leverage your network, iterate based on feedback, and celebrate your new beginning.Chapters00:00Step 1: Define Your Life Vision01:53Step 2: Take an Inventory of Your Skills and Experience03:21Step 3: Identify the Core Problem You Want to Solve04:50Step 4: Define Your Ideal Customer05:45Step 5: Choose Your Business Model06:41Step 6: Craft Your First Offer08:08Step 7: Develop Your Messaging and Positioning09:37Step 8: Leverage Your Network11:01Step 9: Iterate Based on Feedback13:25Step 10: Celebrate Your New Beginning

In this conversation, Jon Younger discusses the future of work and the rise of freelancing and gig work. He explains the difference between freelancers and gigsters, and the growth of the freelance economy. Jon also shares the four phases of early freelancing and the challenges individuals face when transitioning to freelancing. He discusses how enterprises are starting to think about freelancers and the importance of workforce architecture. Jon emphasizes the need for companies to adapt to the changing landscape of work and the opportunities that freelancers bring. He also provides insights on finding opportunities on freelance platforms. In this conversation, Brett Trainor and Jon Younger discuss various aspects of freelancing and entrepreneurship. They explore the importance of reframing sales as problem-solving and how to effectively ask for the business. They also emphasize the value of taking action and building a business, even without prior experience or talent. The conversation concludes with closing remarks and the possibility of future updates on the freelance world.Jon’s Bio: As the “Godfather of the freelance economy”, Jon has been the leading voice for the freelance revolution through his Forbes column, advising, and research with the University of Toronto. A former Head of HR and Chief Talent, Jon is the go to for every marketplace executive. TakeawaysThe freelance economy is growing rapidly, with millions of people working as freelancers or gigsters.Transitioning to freelancing requires careful planning and consideration of income volatility, benefits, and the potential for loneliness.Enterprises need to rethink how they resource their operations and build a flexible, impermanent workforce.Freelancers should focus on their unique skills and problem-solving abilities to stand out in the market.Freelancers can find opportunities on freelance platforms, but it's important to differentiate oneself and solve specific problems. Sales should be reframed as problem-solving, focusing on the importance of solving the client's problem rather than selling features and benefits.To convert conversations into clients, it is crucial to learn how to ask for the business and confidently state the price.Taking action is key to success in freelancing and entrepreneurship, as many people hesitate or do not take any action at all.Building a successful business does not necessarily require talent or experience, but rather a willingness to try and learn from the process.Chapters00:00 Introduction and Background03:00 Defining Freelance and Gig Work07:00 The Growth of Freelancing10:00 The Shift from Employment to Freelancing15:00 The Phases of Early Freelancing18:00 The Future of Work for Enterprises25:00 The Challenges for Enterprises in Working with Freelancers32:00 The Rise of Fractional and Interim Work40:00 The Changing Landscape of Work45:00 Finding Opportunities on Freelance Platforms46:01 Reframing Sales as Problem Solving47:16 Asking for the Business48:31 Taking Action and Building a Business49:37 Closing Remarks and Future UpdatesLinks:Jon Younger LinkedIn: https://www.linkedin.com/in/jon-younger-phd-57a41455/ The Human Cloud: https://humancloud.work/

In this episode, Brett Trainor discusses the concept of going solo and leveraging corporate experience to start a solo business. He explains that going solo does not necessarily mean starting a completely new venture, but rather using existing skills and expertise to offer services to organizations. Brett explores different paths to leverage skills, such as fractional leadership, consulting, advising, and skills as a service. He highlights the potential for success and financial control in a solo business, as well as the challenges of time management and adjusting to a new work structure. Brett encourages listeners to test the solo business model with low risk and emphasizes future opportunities for collaboration.TakeawaysGoing solo means leveraging corporate experience to offer services to organizations.Different paths to leverage skills include fractional leadership, consulting, advising, and skills as a service.A solo business offers the potential for financial success and control.Challenges of going solo include time management and adjusting to a new work structure.Testing the solo business model can be done with low risk.Future opportunities for collaboration and partnership exist in the solo business space.Chapters00:00 Introduction: What Does Going Solo Mean?02:21 Who Can Benefit from Going Solo?04:39 Different Paths to Leverage Skills08:25 Potential for Success and Financial Control11:20 Challenges of Going Solo14:38 Low Risk and Testing the Solo Business18:16 Future Opportunities and Collaboration18:46 Conclusion

SummaryIn this episode, Emma Terrazas, a health and life coach, discusses the importance of personal wellbeing and how to create a healthier lifestyle. She emphasizes the need for personalized approaches to nutrition and exercise, as well as the impact of COVID-19 on health. Emma also highlights the mental aspect of health and wellness, encouraging individuals to reframe their mindset and embrace a multi-passionate life. She provides practical tips for getting started and emphasizes the importance of taking small steps and having fun along the way.TakeawaysPersonal wellbeing is an essential aspect of success and happiness.Creating a healthier lifestyle involves personalized approaches to nutrition and exercise.The COVID-19 pandemic has had a significant impact on health and wellness.The mental aspect of health is crucial, and reframing mindset is important for long-term success.Taking small steps and having fun are key to sustainable health and wellness.Chapters00:00 Introduction00:30 The Importance of Personal Wellbeing01:19 Creating a Healthier Lifestyle02:23 Common Mistakes in Health and Wellness03:14 The Impact of COVID-19 on Health04:45 The Role of Nutrition in Health05:34 Balancing Work and Health08:02 Tracking and Adjusting Nutrition09:32 Getting Started with Exercise13:11 The Mental Aspect of Health and Wellness18:20 Embracing a Multi-Passionate Life24:18 Reframing Mental Approaches28:14 Taking Small Steps and Having Fun31:58 Emma's Next: Living and Working RemotelyLinks to Emma's Socials:LinkedIn: https://www.linkedin.com/in/emma-terrazas-3a383298/Website: https://emmaterrazas.com/IG: https://www.instagram.com/emma_terrazas/

In this conversation, Kate Ladon discusses the power of personal branding on LinkedIn and shares insights and best practices for building a successful personal brand. She emphasizes the importance of consistency and authenticity in content creation and highlights the value of targeting specific audiences and addressing their unique challenges. Kate also discusses the evolution of LinkedIn as a platform and its focus on empowering creators. She provides tips for optimizing LinkedIn profiles and shares the 111 framework for LinkedIn success, which involves targeting one audience with one problem on one platform. The conversation explores the rise of freelancers and solo companies, the importance of personalized content, starting with LinkedIn and foundational content, solving customer problems and building trust, embracing the learning curve and starting today, and the unpredictability of viral content.TakeawaysBuilding a personal brand on LinkedIn takes time and consistency, and success is not achieved overnight.LinkedIn has evolved from a platform focused on careers and recruiting to a platform that empowers creators and thought leaders.Targeting specific audiences and addressing their unique challenges is key to building a successful personal brand on LinkedIn.Video content can be a powerful tool on LinkedIn, especially for those in industries that require strong communication skills.Optimizing your LinkedIn profile, including using a compelling banner image and a clear headline, is essential for attracting and engaging your target audience. The number of freelancers and solo companies is expected to increase in the future, making it important to get ahead of the trend.Personalized content that connects with the audience on a deeper level is more effective than mass-blasted content.LinkedIn is a valuable platform for starting and growing a personal brand, and foundational content is key to success.Customers care more about how you can solve their problems than the structure of your company.It's never too late to start building a personal brand and leveraging social media platforms.The success of content can be unpredictable, so it's important to keep experimenting and not get discouraged.Chapters00:00 Introduction and Background01:05 Kate Ladon Personal Brands03:26 The Reality of Building a Following on LinkedIn04:10 Targeting Specific Audiences on LinkedIn05:22 LinkedIn's Evolution and Adaptation07:07 LinkedIn as a Professional and Positive Platform08:04 Trends and Best Practices on LinkedIn13:42 The Power of Lurkers and Personal Branding15:11 Success Stories on LinkedIn17:07 LinkedIn's Non-Corporate Focus18:15 Content Creation and Personalization20:50 Video Content on LinkedIn23:26 Using Links in LinkedIn Posts25:04 Balancing Personal and Professional Content26:36 Optimizing Your LinkedIn Profile29:41 Creating a LinkedIn Signature35:24 The 111 Framework for LinkedIn Success42:12 Rise of Freelancers and Solo Companies44:14 The Importance of Personalized Content45:33 Starting with LinkedIn and Foundational Content48:43 Solving Customer Problems and Building Trust49:09 Embracing the Learning Curve and Starting Today51:10 The Unpredictability of Viral ContentKait LeDonne Links:https://kait-ledonne.mykajabi.com/https://www.linkedin.com/in/kaitledonne-personalbrandingexpert/ 

Today we are talking about the future of how to grow a company- I don’t want to call it the future of work but I do think it is the future of growth. I have had guests on the pod talking about virtual assistants, John Arms talking about fractional leadership and today I welcome CEO of Amalga Group Jens GouldJens launched and is running a staff augmentation company that leverages offshore talent. These resources can be a replacement for full time equivalents.  If you are a solo business that is ready for some help or a small or mid-size company that is expanding, this solution may be an interesting fitAs you will hear in this podcast Jens shares the benefits, best practices and how to get started.A few of the advantages:They are not employees- Jen’s handles all of the employment logisticsThey are Full time but not a long term commitmentAnd it is roughly 50% of the cost of an FTEI think we will see scenarios quickly where Fractional leaders will partner with companies like Jens to provide turnkey teams into orgs. Amalga Group: https://www.amalgagroup.com/Jens Gould: https://www.linkedin.com/in/jens-erik-gould/