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Amber Figlow
Join Amber Figlow, Content Strategist each week on The Content Collective podcast, where she shares insider knowledge, tips, and stories from her decade of experience in the marketing industry. Amber specializes in developing efficient systems for creating, organizing, repurposing and batching content.
Total 31 episodes
1
You don’t need new content ideas. You need to repurpose your content.

You don’t need new content ideas. You need to repurpose your content.

Feeling overwhelmed by the pressure to create fresh content every day? In this episode, we bust the myth that you need constant new content ideas to succeed. Learn how to work smarter with your existing content through strategic repurposing. I share my personal content creation process, including the 5x1 strategy and how to find sister platforms to maximize your reach. Perfect for busy small business owners who want to create impactful content without burning out.   MENTIONED IN THE EPISODE… The Content System - https://www.amberfiglow.com/thecontentsystem   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
14:3220/11/2024
Not sure how to create content for your business? Try one of these three strategies

Not sure how to create content for your business? Try one of these three strategies

Creating content is a must for any business. I share strategies for new business owners, those 2-3 years in, and seasoned businesses ready to lead. Starting with templates, we learn content basics, then diversify platforms, and finally build a content system. Key tools include Your Template Club and Reels Report. Grab my content repurposing guide to streamline your process. Let's dive in and grow your brand!   MENTIONED IN THE EPISODE… ↳ Grab Canva templates from Your Template Club → https://yoursocialteam.mykajabi.com/a/43475/76J3roMB ↳ Grab trending audio and video ideas from Reels Report → https://bsquaredsocial.mykajabi.com/a/2147518531/6Czixsah ↳ Grab The Content Repurposing Guide → https://www.amberfiglow.com/thecontentrepurposingguide ↳ Join The Content System → https://www.amberfiglow.com/thecontentsystem    CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
14:3813/11/2024
5 Ways to Get Out of A Content Creation Rut

5 Ways to Get Out of A Content Creation Rut

Feeling stuck in a content creation rut? You're not alone. In this episode, I'm getting real about my own creative struggles and sharing five proven strategies to help you push through. Learn how to transform mindless scrolling into intentional research, mine your existing content for fresh ideas, and find inspiration in unexpected places. Whether you're a seasoned creator or just starting out, these practical tips will help you maintain consistency without burning out. I'll show you how to repurpose your best work, tap into your expertise, and break free from your industry bubble to find fresh inspiration.   MENTIONED IN THE EPISODE… 🔗 Want over 100 content repurposing ideas? Grab The Content Repurposing Guide - https://www.amberfiglow.com/thecontentrepurposingguide   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
12:2430/10/2024
How I Batched My Short Form Videos for a MONTH in ONE Day

How I Batched My Short Form Videos for a MONTH in ONE Day

I did something a LITTLE crazy… I decided to batch create an entire month of short form videos in just ONE day. Yeah. It was a bit bold and a bit tiring, but I did it. And I want to walk you through the process of how I got it done! In this episode you will learn about content batching strategies, from planning YouTube videos to repurposing for short-form content. You will also get to explore efficient content production workflows, including tips for entrepreneurs and those with ADHD. I also walk you through how to transform one YouTube video into 50 pieces of content across platforms.   MENTIONED IN THE EPISODE… 🔗 Want to build a content system for your small business? Join the waitlist for my signature program, The Content System - https://www.amberfiglow.com/thecontentsystem   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
12:0223/10/2024
The "Holy Trinity" of Content Marketing for Your Small Business

The "Holy Trinity" of Content Marketing for Your Small Business

In this episode, I spill the beans on a simple yet powerful marketing formula for small businesses. I break down the three key elements you need to focus on: short-form content, long-form content, and email marketing. You'll learn why each piece matters and how they work together to boost your online presence. I share tips on choosing the right platforms, creating content that resonates, and building an email list that converts. Whether you're just starting out or looking to level up your marketing game, this episode is packed with actionable advice to help your business thrive.   MENTIONED IN THE EPISODE... Flodesk (email marketing platform) - https://flodesk.com/c/AI7TUX The Content System - https://www.amberfiglow.com/thecontentsystem    CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
11:0209/09/2024
THIS is the reason why I think you should post on social media every day

THIS is the reason why I think you should post on social media every day

Ever wondered how often you should post on social media to market your business? And you might be desperately seeking the exact answer of how many times you should post... and in this video I break down the truth about posting frequency and why consistency matters more than you think.   In this episode, we dive deep into the secrets of effective social media marketing for small businesses. Learn the difference between consistency and frequency in content marketing, and discover practical tips for creating quality content every day. I'll show you how to grow your business online without burning out. Plus, get my expert take on social media scheduling and content batching to boost your marketing strategy.   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
14:0502/09/2024
How to Authentically Use AI as a Part of Your Small Business with Kinsey Soderberg

How to Authentically Use AI as a Part of Your Small Business with Kinsey Soderberg

In this episode, I chat with Kinsey from Authentic AI for Entrepreneurs to discuss the integration of AI tools into small businesses. We explore how AI can save time while maintaining authenticity. Kinsey shares her initial skepticism towards AI, her transformative 'long drive epiphany,' and the subsequent creation of her brand focused on authentic AI use. We delve into common mistakes with tools like ChatGPT and offer solutions, mindset shifts, and tips to harness AI effectively. The conversation also highlights the gender gap in AI adoption and emphasizes the need for women to embrace AI to stay competitive, foster creativity, and ensure representation in future AI models.   MENTIONED IN THE EPISODE... Here are some AMAZING AI resources from Kinsey: Website: www.diywith.ai  Instagram: www.instagram.com/authenticaiforentrepreneurs   Reels Prompt Playbook for ChatGPT: www.diywith.ai/reels  AI-Powered Video Editing Workflow: www.diywith.ai/video  Authentic AI Tech Toolkit: www.diywith.ai/toolkit  Brand Blueprint for ChatGPT: www.diywith.ai/blueprint    CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
29:2426/08/2024
Content Creation Mindset: The 5 things you NEED to remember

Content Creation Mindset: The 5 things you NEED to remember

In this episode, I share five key insights to transform your content creation mindset. I'll explain why you should reuse content more often, treat social media as a game of experimentation, and embrace tools that make the process easier. We'll discuss why perfectionism hinders progress in the fast-paced world of social media, and why platform changes aren't personal - it's just increased competition. These tips will help small business owners overcome content creation challenges and market more effectively online.   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
09:3919/08/2024
The 12-Week Marketing Makeover for Your Small Business

The 12-Week Marketing Makeover for Your Small Business

In this episode, I am sharing a powerful 12-week strategy to transform your small business marketing. You'll learn how to plan amazing sales campaigns, expand your reach with sister platforms, and harness the often-overlooked power of email marketing. No more burnout or scattered efforts – just practical, actionable steps to bring in more customers and grow your business. Whether you're a marketing newbie or looking to level up, this episode is packed with game-changing tips you can start using today.   MENTIONED IN THE EPISODE... → The 8 Day Campaign (the exact sales strategy + templates I use in my business) - https://yoursocialteam.mykajabi.com/a/2147484671/76J3roMB → Later (an amazing scheduling tool that will help you post more content on more platforms) - https://try.later.com/amberromero7629 → Flodesk (an amazing email marketing tool, especially if you are just starting out) - https://flodesk.com/c/AI7TUX   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
09:1812/08/2024
2 content marketing strategies that Can DOUBLE the amount of content you post

2 content marketing strategies that Can DOUBLE the amount of content you post

In this episode, Amber dives into two powerful content marketing strategies: distribution and repurposing. Learn how to make your content work harder for you across multiple platforms without burning out. Explore the differences between these approaches, their pros and cons, and how to implement them effectively. Discover time-saving tools and tips to streamline your content workflow, from automating posts to adapting content for different platforms. Whether you're a busy entrepreneur or a growing business, these strategies will help you create more content in less time and expand your reach.   MENTIONED IN THE EPISODE... Want to learn more about content repurposing? Grab The Content Repurposing Guide - https://www.amberfiglow.com/thecontentrepurposingguide   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
13:1505/08/2024
The TikTok content strategy you NEED to show up consistently on this fast moving platform

The TikTok content strategy you NEED to show up consistently on this fast moving platform

Ever feel overwhelmed by TikTok content creation? You’re not alone. In today’s episode, I’m sharing the 5x1 Method, a simple strategy to help you post on TikTok every day using just one content idea. This method is perfect for small business owners and content creators looking to simplify their TikTok strategy.   MENTIONED IN THE EPISODE... If you want to dive a bit deeper into content repurposing and making it a key part of your content strategy and workflow, you'll love The Content Repurposing Guide! I am giving you all of my tips, tricks, strategies, and methods that I use in my own business to pump out 50 pieces of content each week - PLUS you get a bonus PDF of 100 different content repurposing ideas!    CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow  TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
13:4529/07/2024
How to get DOUBLE the amount of exposure on your long-form content with Jamar Diggs

How to get DOUBLE the amount of exposure on your long-form content with Jamar Diggs

In this episode of The Content Collective, Amber Figlow and Jamar Diggs reveal how to double your content exposure by combining YouTube and podcast strategies. They discuss the benefits of repurposing content, and the importance of consistency, and share practical tips for integrating these platforms. Learn how to effectively manage your time and resources to maximize your content’s reach. Tune in for actionable insights and start expanding your audience today.   Jamar Diggs is a YouTube Consultant for experienced professionals and brands. He helps industry-leading brands attract and retain customers on YouTube without increasing ad spend. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients build an audience overflowing with repeat buyers and lifetime advocates who love spreading the word about their brand.   MENTIONED IN THE EPISODE...90-Minute YouTube QuickStart Guide: https://bit.ly/3Lntrcj   CONNECT WITH JAMAR...Website: https://jamardiggs.com/Instagram - https://www.instagram.com/jamardiggs/YouTube - https://www.youtube.com/@JamarDiggsLinkedIn - https://www.linkedin.com/in/jamardiggs/
25:2622/07/2024
Overwhelmed with content creation? This 3-step process will help you get organized

Overwhelmed with content creation? This 3-step process will help you get organized

In this episode of The Content Collective, I share insights on managing social media content creation efficiently. I talk about my approach to organizing the content creation process using a streamlined tech stack, essential tools for video and photo editing, and setting up a content workflow. We also need to chat about utilizing scheduling tools for maintaining consistency and saving time.    MENTIONED IN THE EPISODE... FREE Airtable Content Planner Template - https://www.amberfiglow.com/thecontentplanner   CONNECT WITH AMBER...   Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow  TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
11:1701/07/2024
How I turn ONE YouTube video into 50 pieces of content each week

How I turn ONE YouTube video into 50 pieces of content each week

In this episode, I’ll show you how to transform one piece of content into 50 pieces every week! Discover my step-by-step process, from creating a hero piece of content to repurposing it across various social media platforms and marketing channels. Learn about the tools and strategies that make this possible and how you can apply them to your own content creation workflow. Whether you’re a beginner or an experienced marketer, these tips will help you create more content with less effort. Tune in to start maximizing your content today! MENTIONED IN THE EPISODE... The Content System - https://www.amberfiglow.com/thecontentsystem   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow 
18:1510/06/2024
How to Create Content Pillars for Your Small Business

How to Create Content Pillars for Your Small Business

In this episode, we dive into the concept of content pillars and how they can revolutionize your small business content marketing strategy. Learn how to organize, create, and distribute content that engages your target audience and drives business growth. I'll break down the steps to develop your own content pillars and share tips for effective implementation.   MENTIONED IN THE EPISODE... The Content Curriculum Workshop - https://www.amberfiglow.com/the-content-curriculum   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow 
12:5527/05/2024
3 RAGE thoughts about the online business industry

3 RAGE thoughts about the online business industry

In this episode, I dive into three hot topics affecting the marketing and online business world. First, we uncover the truth about faceless marketing accounts and their predatory practices. Next, we discuss the wide gap in influencer rates and what you should really be paying for. Finally, we expose fake social media experts who prey on your fears to sell their courses. Tune in to get an honest take on these issues and learn how to protect your business.   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
16:1520/05/2024
3 strategies to help you generate more content ideas

3 strategies to help you generate more content ideas

Dive into practical and effective strategies for generating endless content ideas for small business owners. This episode unpacks three essential tactics: tapping into your audience's wants and needs, using search tools to optimize your content ideas, and creating content in multiple formats. Whether you're seeking to expand your content reach or simplify your creation process, these tips will ensure you never run out of ideas again.   MENTIONED IN THE EPISODE... And if you want to learn how to create 5 strategic content pillars and 325+ content ideas, check out my workshop The Content Curriculum - https://www.amberfiglow.com/the-content-curriculum   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
12:5113/05/2024
What I learned after publishing 100 videos on YouTube

What I learned after publishing 100 videos on YouTube

Hey everyone, welcome to a special episode where I celebrate a big milestone—I posted 100 YouTube videos! I started with just my iPhone, and now, I've learned so much about making videos as note only a content strategist, but also a small business owner. Here’s what’s up: We'll chat about how I began with simple tools, the magic of getting help from a content manager, and my new favorite thing, YouTube Shorts. If you're new to making videos or if you've been at it for a while, there's something here for you. I'll share easy tips on keeping things steady and making your videos better without all the fancy stuff. So, grab your headphones, and let’s dive into this adventure together! CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow 
14:3806/05/2024
Step-by-Step Guide: Creating a content marketing strategy for your business

Step-by-Step Guide: Creating a content marketing strategy for your business

In this episode, Amber Figlow shares a simplified approach to creating an effective content strategy for small businesses. She emphasizes the importance of aligning content goals with overarching business objectives and understanding the audience's demographics and psychographics.   Amber advises identifying suitable platforms and content types, building a repeatable content workflow, and analyzing the content's effectiveness. Additionally, she highlights the significance of defining a distinct brand voice and visual identity.   MENTIONED IN THE EPISODE... FREE Airtable Content Planner - https://www.amberfiglow.com/thecontentplanner   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
18:4608/04/2024
I only need 48 content ideas for the entire year...

I only need 48 content ideas for the entire year...

In this episode, Amber explains her "hero content strategy" and how she only needs 48 content ideas for the whole year. She emphasizes the importance of creating longer-form core content, such as YouTube videos, and then repurposing it into smaller pieces across various social media platforms.   Amber also discusses the necessity of strategic planning, keeping content broad and evergreen, and warming up the audience for product launches. She highlights the flexibility and consistency that this strategy offers, allowing her to adapt to rapidly changing social media trends while avoiding burnout.   Although it may not be suitable for every business, infopreneurs, course creators, and digital businesses can benefit from this approach.   MENTIONED IN THE EPISODE... The Content System Waitlist - https://www.amberfiglow.com/thecontentsystem   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
08:3901/04/2024
3 Ways to Repurpose Your Content and Enhance Your Content Creation Strategy

3 Ways to Repurpose Your Content and Enhance Your Content Creation Strategy

In this episode, Amber shares valuable tips on filling up your content calendar by repurposing existing content. She explains the three types of content repurposing: reposting, reusing, and repurposing. Amber suggests reposting evergreen content without the need for editing, reusing by adjusting old content to make it relevant, and repurposing content into new pieces for different platforms. Amber emphasizes the efficiency and effectiveness of repurposing content to create a variety of posts from one original piece. She encourages viewers to incorporate these strategies into their content creation workflows and offers a content repurposing guide for more help.   MENTIONED IN THE EPISODE... The Content Repurposing Guide - https://www.amberfiglow.com/thecontentrepurposingguide   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow 
07:2818/03/2024
5 Posts to Create Content Strategically on Instagram

5 Posts to Create Content Strategically on Instagram

In this episode, Amber discusses the different types of posts on Instagram and their goals for small businesses. She covers feed posts, carousels, reels, stories, and live videos, outlining their unique purposes and how they contribute to a well-rounded Instagram strategy. Amber emphasizes understanding the goals of each post type and playing to one's strengths while considering the audience's content consumption habits. She provides insights on how each post type can help achieve specific marketing goals and offers practical tips for optimizing content performance.   MENTIONED IN THE EPISODE... The Content Planner - https://www.amberfiglow.com/thecontentplanner   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow  
15:1711/03/2024
How Much Content To Post as a Small Business Owner

How Much Content To Post as a Small Business Owner

In this episode, Amber discusses the common question of how much content small business owners should be posting on social media. She emphasizes the importance of setting achievable goals and tailoring posting frequency to individual business needs. Amber challenges the misconception of one-size-fits-all posting advice and stresses the value of consistency over quantity. She provides examples of how different businesses should approach their content creation based on their specific goals and capacities. Ultimately, she encourages viewers to determine their social media goals first and then reverse engineer their content strategy.   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow  TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
11:3404/03/2024
3 Tips to Help When You Are Burnt Out on Content Creation

3 Tips to Help When You Are Burnt Out on Content Creation

In this episode, Amber talks about content creation burnout and provides three essential tips to overcome it. She emphasizes the importance of having a system in place, determining non-negotiable content tasks, and leveraging the power of repurposing existing content. These strategies aim to alleviate burnout and maintain consistency in marketing efforts. Amber stresses the significance of aligning content with business goals and recommends creating a systematic workflow to streamline content creation.   MENTIONED IN THE EPISODE... The Content Planner - https://www.amberfiglow.com/thecontentplanner The Content Curriculum - https://amberfiglow.my.canva.site/the-content-curriculum   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
11:4526/02/2024
3 Types of Content: Which should you create as a small business owner?

3 Types of Content: Which should you create as a small business owner?

In this episode, Amber discusses the different types of content that small business owners can create: visual, written, and audio content. She provides insights into the pros and cons of each type and offers guidance on how to determine the primary type of content that best suits a business.   Amber emphasizes the importance of experimenting with different content types and platforms, and highlights the need for continuous practice and refinement in content creation. She also offers advice on leveraging strengths, identifying customer preferences, and gradually incorporating a mix of content types into a well-rounded content strategy.   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
12:1619/02/2024
The 3 Tools You Need to Repurpose Your Content Across Social Media

The 3 Tools You Need to Repurpose Your Content Across Social Media

In this episode, Amber discusses the importance of repurposing content and provides practical tips using Canva, Later, and AI tools. She emphasizes the time-saving and audience-reaching benefits of repurposing content.   Amber shares insights into using Canva for organizing and repurposing content on the same platform, Later for repurposing content across multiple channels, and AI tools like Castmagic for transforming long-form content into various formats.   She highlights the effectiveness of custom prompts and organization in maximizing the output from AI tools. This comprehensive guide offers valuable insights for small business owners looking to optimize their content strategy and reach a wider audience.   MENTIONED IN THIS EPISODE... Want to take your content repurposing a step further? Join the waitlist for The Content System, her signature content repurposing course! https://www.amberfiglow.com/thecontentsystem   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
11:5112/02/2024
How to Create Engaging Instagram Stories (a new strategy + formula)

How to Create Engaging Instagram Stories (a new strategy + formula)

In this episode, Amber shares a powerful Instagram Story strategy to boost engagement for small business owners. Amber breaks down a simple formula to create captivating Instagram Stories that drive interaction and increase views.   By repurposing existing posts, using poll stickers, and sharing valuable insights, Amber's strategy aims to captivate audiences and save time. She emphasizes the importance of leveraging psychology tactics and staying true to one's personal brand.   MENTIONED IN THE EPISODE... For a visual walkthrough of the strategy, check out the show notes for this episode here - www.amberfiglow.com/podcast/episode-005   CONNECT WITH AMBER...   Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow 
09:0105/02/2024
How to Create a Content Calendar on a Yearly, Monthly, and Weekly Basis

How to Create a Content Calendar on a Yearly, Monthly, and Weekly Basis

In this episode, I walk you through my content planning process, starting with the yearly overview, where I look at the previous year's performance, acknowledge wins and losses, and map out major personal and business events in a Google calendar.   Then, I share how I plan monthly content by considering the number of Mondays in a month, setting tasks and projects in Asana, and scheduling monthly batching days.   Last but not least I dive into my weekly content planning, where I explain my approach of focusing on one topic per week and creating supplemental in-the-moment content. My goal is to offer insight into effective content planning and inspire you to implement similar strategies in your routines.   MENTIONED IN THE EPISODE... The Content Planner - https://amberfiglow.myflodesk.com/jcibwavxto   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow 
08:1229/01/2024
My OWN Content Strategy for 2024

My OWN Content Strategy for 2024

In this episode, I'm diving into my game-changing content strategy for the upcoming year. From refining my repurposing process to focusing on YouTube and starting a podcast, I've got some exciting changes and goals in store.   I reflect on my journey through the dynamic landscape of content creation and chat about the key learnings and changes I'm implementing for 2024. I emphasize my focus on YouTube as a long-term brand-building platform and share how I've streamlined my content creation and repurposing processes. I also reveal the prioritization of growth on YouTube, the expansion into podcasting, and the strategic emphasis on niche content creation and educational offerings.   CONNECT WITH AMBER...   Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow  TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
12:2015/01/2024
Content Predictions for 2024

Content Predictions for 2024

In this episode, Amber predicts three major shifts in content creation for 2024. First, anticipates a rise in using AI tools to assist in repurposing content, emphasizing the need for a strategic approach. Second, she forecasts a focus on written content as a response to the saturation of short-form video content, highlighting the shift in consumer preferences. Finally, she discusses the fading appeal of gimmicky video tactics, emphasizing the need to provide genuine value to the audience. With these predictions, Amber provides valuable insights for creators to adapt to the evolving content landscape.   MENTIONED IN THE EPISODE... Free Airtable Content Planner - https://www.amberfiglow.com/thecontentplanner   CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow 
07:5708/01/2024
Content Systems: Everything you need to know for 2024

Content Systems: Everything you need to know for 2024

In this episode of The Content Collective, content creator and strategist Amber shares her expertise in creating effective content systems in 2024.   With ten years of experience in content creation across different industries, she emphasizes the importance of having a streamlined system to make content creation easy and effective. Amber breaks down the components of a content system into strategy, methodology, and workflow, providing valuable insights and practical tips for small business owners and content creators.   Amber delves into the crucial elements of content systems, emphasizing the need for a clear strategy, effective methodology, and streamlined workflow. She emphasizes the importance of custom-tailoring content strategies to align with individual brand goals and audience preferences.   Amber also provides insights into the tools and equipment necessary for creating compelling content and emphasizes the significance of an organized workflow to manage content creation efficiently.   In this episode, Amber provides a comprehensive guide to developing a robust content system for small businesses and content creators, offering practical advice and insights   MENTIONED IN THE EPISODE...   Additional videos to watch to help you craft a content strategy and workflow for your small business.   https://www.youtube.com/watch?v=j9VPu97oJS4 https://www.youtube.com/watch?v=K_77HOBty2M https://www.youtube.com/watch?v=DG5_3ye-Y54&t=4s   CONNECT WITH AMBER...   Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow
13:2301/01/2024