SUMMARY: In this episode we dive deep into the pricing strategies that help coffee shops thrive, even in a challenging economic landscape. Aaron, Ben and Drew tackle the big question every coffee shop owner faces: "Are our prices still the right prices?" From minimum wage hikes to fluctuating ingredient costs, they discuss why regular pricing evaluations are essential and how to decide which drinks need a price adjustment without alienating loyal customers. Drew and Ben share insights into their own experiences, including how to factor in competitors' prices, balance high and low-margin items, and even run promotions to make price increases feel like a win for customers. They introduce Ben's "Cost per Cup" tool, a powerful resource that provides a clear breakdown of production costs, so shop owners can make informed decisions about pricing. Listeners can get a free copy of this tool by reaching out on social media—just comment "Cost per Cup." Whether you're a new shop owner or scaling up, this episode is packed with practical advice to help you keep costs in check while ensuring customers feel they’re getting value. Plus, hear how Drew and Aron are navigating the process of opening their third location and the challenges that come with it. Tune in for a thoughtful conversation on pricing, strategy, and finding the sweet spot between profitability and customer loyalty.   Minute by Minute: 0:00 Introduction 3:53 Are our prices still the right prices 15:12 Positioning based on competitors 19:25 Frequency of raising prices

SUMMARY: In this episode of The Coffee Experts Club Podcast, we dive into the world of bootstrapping a coffee business and making your dream a reality. The guys share insights on the approachability of starting out in coffee, where minimal overhead and creative solutions make it possible to launch with limited resources. We discuss ways to find the perfect location, manage equipment costs, and leverage your skills to get the best out of every cup, even if you're on a tight budget. Our hosts also stress the importance of mentorship and community in navigating the challenges of entrepreneurship. They explore lessons learned from growing within established coffee businesses, the value of a robust support network, and the power of surrounding yourself with people whose skills complement your own. Through personal stories, like Drew, rising from barista to owner, including some unconventional paths like opening locations abroad, we get a candid look at the risks, frustrations, and rewards of going solo in the coffee world. Tune in for practical advice, inspiring stories, and a blueprint for success, whether you're considering your first coffee cart or your tenth café location.   Minute by Minute:   0:00 Introduction 3:31 Why coffee is a great business to try 7:39 Drew’s journey of becoming a coffee shop owner 17:20 The in-between of trying to build something big

SUMMARY: In this episode of The Coffee Experts Club, we’re thrilled to introduce Meleni Cruz, owner of Press Coffee House in Battle Mountain, Nevada—a unique coffee spot that blends small-town charm with big-city coffee quality. Aaron stumbled upon this hidden gem on a road trip and was immediately captivated by Meleni’s passion and expertise. Meleni shares her journey from working as a barista to buying and rebranding the coffee shop she once worked at, transforming it into a thriving hub. Hear about the hurdles she’s overcome, from convincing her husband to dive into the coffee business, to dealing with supply challenges in a remote desert town. She’s even got a mini-warehouse of supplies to ensure her shop never runs out of essentials! From mastering espresso shots to navigating small-town challenges, Meleni’s story is one of grit, family, and community. This episode is a must-listen for anyone curious about what it really takes to succeed in the coffee world and how a close-knit team can make all the difference. Don’t miss her insights into building a brand, managing resources, and creating a welcoming space in a unique setting! Tune in and get inspired by Meleni’s journey with Press Coffee House.   Minute by Minute: 0:00 Introduction + buying a coffee shop in Battle Mountain 7:29 Revamping an existing coffee shop 12:58 Promoting your own culture to your team 15:33 Getting the things we have is not so easy 24:13 Take it slow

SUMMARY: In this episode of The Coffee Experts Club Podcast, we dive into the inevitable challenges and growth opportunities that come with competition in the coffee industry. When a rival opens across the street, it’s easy to feel defensive, but thriving businesses use competition as motivation for excellence. Today, we discuss how staying on top in a competitive landscape means honing your brand identity and delivering a consistent experience. We explore practical approaches to building a business with clear core values, the role of consistency in customer loyalty, and how metrics can keep teams aligned on goals. From team meetings to systemized communication, we uncover strategies for setting high standards and maintaining a robust operation—even when new players enter the scene. Plus, hear insights on customer experience, from reliable car times to upholding brand-specific details, that make a local shop stand out. Tune in to learn how to turn competitive pressure into an opportunity for growth and become the go-to coffee destination in your community.   Minute by Minute: 0:00 Introduction 4:11 Lazy is not how you grow 7:10 What is your unique identifier 13:27 Ways to communicate company values 24:06 Quarterly employee reviews

SUMMARY: In this episode of The Coffee Experts Club, our hosts dive deep into a critical aspect of coffee stand operations: drive-thru speed and its impact on profitability. While many shops prioritize customer engagement, the hosts emphasize that if drive-thru times lag, even the best customer service or product quality won’t keep customers from leaving the line. They share personal experiences about how focusing on speed not only satisfies customers but also dramatically boosts sales. From timing car orders with sticky notes to using advanced systems like Zoom timers, they explain the evolution of speed tracking and its benefits. Key points include the importance of coaching baristas on efficiency, fostering a fun and competitive work environment through gamification, and understanding that speed is an essential pillar for long-term success. The episode also highlights how car times influence customer experience and employee tips, and why coffee shop owners should consider speed as part of their overall customer satisfaction strategy. By mastering drive-thru efficiency, coffee shops can ensure profitability, build better customer relationships, and improve employee satisfaction.   Minute by Minute: 0:00 Introduction 6:25 You need the data 11:12 Zoom timers 16:19 Your customers need to be somewhere and so do you

SUMMARY: In this episode of The Coffee Experts Club Podcast, Ben and Drew dive deep into the challenges of scaling a coffee business and the importance of having a clear roadmap for both financial growth and employee development. They discuss the critical metrics to consider when expanding from one store to multiple locations and the complexities that come with managing a growing team. Ben and Drew share their experiences in creating business plans, revisiting them as the business evolves, and learning from mistakes along the way. They also highlight the need for structured management systems, the importance of employee growth paths, and how to maintain motivation and engagement within a diverse workforce. Whether you're a first-time coffee shop owner or looking to expand your operation, this episode provides invaluable insights on building sustainable systems that ensure both business success and employee satisfaction.   Minute by Minute: 0:00 Introduction  5:10 The importance of having a business plan 9:42 Motivating our young staff 14:51 Own Your Store 20:51 Goals for the quarter, goals for the year

SUMMARY: In this episode of The Coffee Experts Club, we dive into the evolution of coffee shop inventory management and how smart systems can dramatically improve efficiency and profitability. Hosts Aaron, Ben and Drew discuss the journey from old-school, manual ordering methods to streamlined, data-driven systems that help managers make smarter decisions. Learn how their Google Sheets-based tool helps track inventory, prevent over-ordering, and empower managers to adjust stock levels based on real-time insights. With tips on reducing costs of goods sold (COGS) and managing multiple locations remotely, this episode is packed with actionable strategies to optimize your coffee shop operations. Whether you're running a single café or managing several locations, these insights will help you save money and create a more sustainable, profitable business. Plus, discover how to access their smart ordering sheet and the other essential tools they offer through Coffee Experts Academy. Key Takeaways: The evolution of inventory management from manual to digital How smart ordering systems reduce overstocking and waste Practical tips for teaching young managers to run a profitable coffee shop Remote management of multiple locations using simple, effective tools Tune in for expert advice on taking your coffee shop operations to the next level!   Minute by Minute: 0:00 Introduction 3:35 Origins of the Smart Ordering Sheet 9:59 Rolling out this tool at multiple locations 16:52 I ran out can I borrow from you? 24:20 Most people leave when culture has gone bad

SUMMARY: In this episode of The Coffee Experts Club, the experts dive even deeper on last week's discussion: understanding your numbers and using them to run a profitable business. Aaron, Ben, and Drew share their experiences with navigating financial challenges in the coffee industry, from the anxiety of managing by bank account balance to developing systems for solid financial tracking. They discuss the importance of transitioning from instinctual decisions to data-driven ones, focusing on profitability and sustainability. The team breaks down how owners can motivate their staff to care about the bottom line by introducing profit-sharing incentive programs. By simplifying financial data—such as gross sales, cost of goods, and labor—baristas and managers alike can contribute to the overall success of the business while feeling a sense of ownership. They also emphasize the significance of balancing passion with clear numbers and the power of collaboration between leadership and staff. Whether you're a new business owner or scaling multiple locations, this episode provides actionable insights on how to reduce financial anxiety and build a motivated team that shares in your company’s success. Stay tuned for valuable tips and tools to help you make smart, profitable decisions.   Minute by Minute: 0:00 Introduction 5:50 Knowing your numbers gives you authority 9:27 Incentivizing based on profitability 24:34 Can you really be transparent with your numbers?

SUMMARY: In this essential episode of The Coffee Experts Club Podcast, we dive into the crucial, yet often overlooked topic of profitability. It may not be the flashiest subject, but it’s the one every coffee shop owner must understand to ensure the long-term success of their business. Ben and Aaron discuss why knowing your numbers is the key to avoiding financial pitfalls and share real-life stories of cafes that have struggled—or even closed—due to lack of financial oversight. We explore common mistakes, like relying solely on bank accounts to gauge business health, and offer actionable advice for managing costs and improving profitability. From the importance of using accounting software and hiring a bookkeeper, to setting up incentive plans that empower managers to think like owners, this episode is packed with insights to help you take control of your coffee shop’s finances. Whether you're a new coffee shop owner or a seasoned pro, tune in to learn how to make your business not just survive, but thrive.   Minute by Minute: 0:00 Introduction and the waves of budgeting 7:44 Bank accounts and accounting software 12:30 Measuring efficiency 19:58 Counting the cups  

SUMMARY: In this episode of The Coffee Experts Club Podcast, hosts Ben, Drew, and Aaron discuss the innovative strategies they've used to drive customer engagement and sales at their coffee shops, particularly in Belize. They share how they've adapted to a tech-limited environment by leveraging WhatsApp for marketing, building community-driven initiatives, and creating spontaneous, buzz-worthy promotions. Drew recounts the success of a recent flash sale that led to a surge in sales, while Ben emphasizes the importance of speaking directly to local communities. From finding your shop’s unique niche to engaging with customers on a personal level, this episode is full of actionable insights for coffee shop owners looking to connect with their audience in meaningful ways.  Tune in to learn how to foster loyalty, increase visibility, and make your coffee business thrive, no matter where you are!   Minute by Minute: 0:00 Introduction  3:07 The MOST important part of marketing 6:22 Collaboratives when done right 20:16 Marketing doesn’t have to be all you 23:42 What makes your coffee shop unique

SUMMARY: In this episode of The Coffee Experts Club, the team welcomes back Jonathan Maiers to dive into the challenges and unexpected opportunities that arise when expanding a coffee business. Jonathan shares his journey of opening a second location for his coffee shop in Great Falls, Montana—a decision that came about quite unexpectedly. He explains how he stumbled upon a vacant drive-thru space attached to a gas station, a serendipitous find that transformed into a fully operational coffee location in just three months. Jonathan discusses the unique logistics and creative problem-solving involved in turning this unconventional space into a profitable venture. He touches on the importance of thinking outside the box, especially when it comes to growth and expansion. The episode delves into the nitty-gritty of navigating local regulations, negotiating leases, and adapting to customer flow in a shared business space. The conversation also explores broader themes of strategic pivoting, taking calculated risks, and leveraging community relationships to drive traffic and build a brand. Listeners will gain insights into the benefits and drawbacks of unconventional locations, like being attached to a gas station, and how to manage these spaces for maximum visibility and customer engagement. Jonathan's story is an inspiring testament to the power of agility and resilience in the coffee business, emphasizing the need to stay open to unexpected opportunities that could potentially redefine a brand's growth strategy. Whether you're a seasoned coffee shop owner or just starting out, this episode offers valuable lessons on how to capitalize on unique business opportunities and navigate the complexities of expansion with confidence.   Minute by Minute: 0:00 introduction + grease traps and septic backups 4:55 The juking and pivoting of opening a new location 12:21 Move aside $2 day, we’re doing FREE 17:21 The things that come along with the building itself 23:40 Franchising with the right people

SUMMARY: In this episode of The Coffee Experts Club Podcast, we dive deep into one of the most critical aspects of running a successful coffee shop: people management. Join us as Ben and Drew, seasoned coffee shop operators, share their experiences and strategies on how to build, train, and retain a stellar team that aligns with your company’s ethos and culture. With a combined experience of managing over 20 locations and more than 150 employees, our guests provide a wealth of knowledge on the complexities of hiring the right talent, developing effective training programs, and fostering a positive work environment. They emphasize that while the right people can elevate your business, the wrong hires can be a costly mistake.  Listeners will learn about the importance of structured training, the balance between experienced and inexperienced hires, and how to cultivate a workplace that attracts and retains enthusiastic employees. Whether you’re a coffee shop owner, manager, or aspiring entrepreneur, this episode offers valuable insights into mastering the art of people management in the coffee industry. Don’t miss it!   Minute by Minute: 0:00 Introduction and what people mean to your business 4:34 The hiring, onboarding and training process 15:24 The right experience level to target for your team 17:47 Interviews to determine energy 21:29 Do you really want all the people you manage to ascend? 26:47 How long do you wait before you cut somebody

SUMMARY: In this episode of The Coffee Experts Club Podcast, we dive into one of the most critical decisions for any coffee business: selecting the right location. Whether you're dreaming of opening your first shop or expanding to a new site, our hosts share valuable insights on what to look for—and what to avoid. We discuss common pitfalls, like choosing a spot with poor visibility, heavy traffic, or challenging ingress and egress. Learn from real-world examples of locations that seemed promising but ended up being traffic nightmares, causing lost customers and missed opportunities. We also explore unconventional approaches, such as revamping underutilized spaces in shopping centers or partnering with local property owners to secure high-traffic, low-cost sites. Our hosts emphasize the importance of understanding traffic patterns, demographic studies, and your target customer’s daily habits. Whether it’s being near schools, sports fields, or key intersections, this episode is packed with tips to ensure your coffee shop thrives by being in the right place at the right time. Tune in and make sure your next location is a winner!   Minute by Minute: 0:00 Introduction 2:41 Think about traffic 12:51 A bit of magic in deciding a location 17:21 Do you know your avatar? 25:04 Have a list to work from when building your coffee shop

SUMMARY: In this episode the guys dive into the evolving landscape of the coffee industry, exploring the growing competition from unconventional rivals like McDonald's new sub-brand, Cosmc's. The conversation covers the rise of alternative beverage shops that are expanding beyond traditional coffee offerings to include energy drinks, specialty sodas, and more. The hosts discuss the concept of the "third place"—a communal space between work and home—and how coffee shops have long fulfilled this role, but now face new challenges from these emerging trends. They also touch on the importance of craft and quality in coffee, emphasizing how specialization has helped coffee shops maintain their relevance. The episode wraps up with reflections on how large brands like McDonald's are tapping into this market with innovative approaches, and the potential implications for local coffee businesses. Whether you're a coffee shop owner or a fan of the industry, this episode offers a thought-provoking look at the future of coffee culture.   Minute by Minute: 0:00 Introduction 5:31 CosMc 10:58 Don’t forget the craft of it all 19:20 A whole new brand standing on its own

SUMMARY: In this episode Aaron, Ben, and Drew sit down with Clay Weigand, a passionate coffee entrepreneur with an inspiring journey. Clay shares his story, starting as a 16-year-old at Dutch Bros, where he developed a deep appreciation for customer service and coffee culture. He recalls his nights on the graveyard shift, where his curiosity led him to dismantle coffee machines, dreaming of one day owning his own shop. Clay’s journey took him from Dutch Bros to Good Bean in Jacksonville, where he was mentored by barista trainer Jake Tarando, deepening his understanding of the science behind coffee. His path then led him to Tennessee, where a chance encounter with a local roaster opened doors he never expected. Despite his youth and inexperience in business, Clay was offered an opportunity to take over a roastery, which he transformed into Bad Habit Coffee. He talks about the challenges of starting a coffee shop and the unexpected twists that led to its success. The episode delves into Clay’s philosophy on coffee, from his Dutch Bros-inspired customer service approach to his third-wave coffee shop aesthetic. He shares his thoughts on small-batch roasting, community building, and the personal connections that coffee fosters. Clay’s story is one of passion, learning, and embracing opportunities, making this episode a must-listen for anyone interested in the coffee industry or entrepreneurial journeys.   Minute by Minute:   0:00 Introduction 4:25 Clay’s coffee origins 13:16 A passion for roasting 17:31 From nerdy roaster to actual coffee expert 22:53 Is there still a place for small batch coffee for Clay?  

SUMMARY: In this episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew delve into the critical importance of focus and specialization in the coffee and restaurant industries. Using In-N-Out Burger as a prime example, they discuss the benefits of limiting menu options to excel in quality and customer satisfaction. The conversation explores the pitfalls of diversifying too broadly, illustrated by Drew's experience with the challenges of offering avocado toast in coffee shops. The trio emphasizes the need for coffee shops to stick to their core offerings while thoughtfully innovating within their niche. They share insights on leveraging local partnerships to enhance product offerings without diluting brand identity. The episode highlights the value of measured innovation, drawing from their experiences in Belize, where they've successfully integrated local vendors and seasonal products. Listeners will gain valuable perspectives on balancing menu variety, maintaining quality, and strategically expanding offerings. Whether you're a coffee shop owner or an enthusiast, this episode provides actionable insights into mastering your craft and growing your business sustainably. Tune in to learn how to stay true to your passion while navigating the complexities of the food and beverage industry.   Minute by Minute: 0:00 Introduction 2:28 Let’s talk about In N Out 5:24 Food baits us all in 9:39 Offering unique items over popular  11:30 Finding the right things to produce in house 17:51 What is my passion source

SUMMARY: In this episode of The Coffee Experts Club Podcast, we revisit our insightful conversation with Derek Tonn, Vice President at Black Rock Coffee. Derek offered a rare glimpse into the operational strategies of a large coffee chain with over 100 locations. He shared invaluable lessons on scaling business operations, particularly in the context of technology upgrades, such as the challenges and rewards of transitioning to a new point-of-sale (POS) system. Whether you're managing a small café or aiming to expand into a multi-location chain, this episode is packed with practical advice such as the importance of keeping your operations efficient, tracking key metrics, and the role of technology in supporting a growing team. We also explore how to apply these big-chain insights to smaller coffee businesses, emphasizing the necessity of planning and adapting tools as your business evolves. Tune in to learn how to map your journey to success, track your progress with meaningful data, and make strategic decisions that can drive your business forward, regardless of its size.   Minute by Minute: 0:00 Introduction and Drew vs the hurricane 2:56 Revisiting Derek Tonn’s interview and switching POS systems 11:26 Tracking your metrics is important 20:49 Nobody wants to work forever

SUMMARY: In this insightful episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew sit down with Derek Tonn, CEO of Black Rock Coffee, to delve into the complexities of upgrading a point of sale (POS) system across over 100 locations. Derek shares the journey of moving from a limited POS system to Revel Systems, an iPad-based, cloud POS with an open API, enabling seamless integration with various enterprise systems. Derek explains the challenges and triumphs of integrating their new POS with third-party applications like Seven Shifts for time and attendance, and Patronix for online ordering. Also how these integrations have streamlined operations, enhanced reporting accuracy, and boosted customer experience through a cohesive system that allows for real-time data flow and unified inventory management. Derek also discusses the strategic importance of choosing technology partners that specialize in specific functionalities rather than opting for an all-in-one solution. From ensuring consistent naming conventions across menus to leveraging data for optimizing supply chains, this episode is packed with practical advice for coffee shop owners looking to scale their operations efficiently. Whether you're running a single location or managing a multi-store operation, this episode offers valuable insights into the tech-driven strategies that can propel your business forward. Tune in to hear Derek’s expert tips and lessons learned from overseeing a massive technology upgrade at Black Rock Coffee.   Minute by Minute:   0:00 Introduction and get to know Derek Tonn 6:51 Pursuing the best point of sale system 11:00 The pain of swapping software for your business 15:42 Flowing data between many different stores 21:41 Considering supply chain across regions 26:14 Utilizing vendors at a large scale 28:20 Suggestions for technology and your growing process

SUMMARY: This week the guys reflect on their engaging interview with industry veterans Paul Tostberg and Andrew Schmunk. Dive deep into the unique dynamics of running a coffee shop in a college town, where the seasonal ebb and flow of students creates both challenges and opportunities. The hosts share their experiences and lessons learned from managing a predominantly young workforce, the importance of standard operating procedures (SOPs), and the critical role of training in maintaining high customer service standards. The discussion also explores the complexities of the coffee industry, from employee management and customer service to the intricacies of coffee roasting and brewing. Learn about the layers of expertise required to succeed in this competitive field and the importance of fostering a clear career progression path for motivated employees.  Whether you're a coffee enthusiast or a business owner, this episode offers a wealth of knowledge and practical advice to help you navigate the vibrant and ever-evolving world of coffee. Tune in to discover how passion, dedication, and strategic planning can transform a simple cup of coffee into a thriving business.   Minute by Minute: 0:00 Introduction 3:41 The pitfalls of having a staff all the same demographic 8:31 Making a career ascension plan for coffee 16:41 You think you know coffee

SUMMARY: In this episode, hosts Aaron and Ben dive into an insightful conversation with Andrew Schmunk and Paul Tostberg from Coffee Culture, highlighting the unique dynamics of running a coffee shop in a bustling college town. Paul and Andrew share how the presence of a large student population influenced their decision to establish Coffee Culture in Corvallis, emphasizing the importance of adapting to seasonal shifts in customer flow and sales. They discuss their strategic approach to staffing, drawing from a talented pool of college students and the challenges and benefits that come with it. The conversation takes a deeper turn as they explore their meticulous process of training baristas, the significance of creating robust standard operating procedures (SOPs), and the continuous effort to improve their coffee brewing methods. Andrew, with his background in food science, sheds light on the scientific precision and experimentation involved in perfecting their coffee brewing process, from grind size adjustments to pulse settings on brewers. Listeners will gain a unique perspective on the intricate world of coffee roasting and brewing, learning about the importance of consistency, measurement, and taste in delivering the perfect cup of coffee. The episode wraps up with a discussion on their approach to customer education, providing simple yet effective guidelines for brewing coffee at home.   Minute by Minute: 0:00 Introduction 2:42 Choosing a college town 6:52 Hiring not for experience, but personality 10:08 Winning systems 16:26 Secrets from the coffee lab 30:48 A bit about Tri Cities heat

SUMMARY: In this episode of The Coffee Experts Club Podcast, hosts Aaron and Ben revisit their enlightening conversation with Brandon Eastman from Bentley's Coffee, featured in the previous episode. Brandon, who operates five locations across Albany and Salem in the heart of Oregon, shared invaluable insights on carving out a unique identity in the highly saturated Pacific Northwest coffee market. Aaron and Ben dive deeper into the strategies that make Bentley's Coffee stand out, discussing Brandon's innovative approach to creating proprietary blends and ingredients from scratch. They explore how this commitment to quality and uniqueness helps Bentley's not only differentiate itself but also build a loyal customer base, even in an area dominated by well-known brands like Dutch Bros and Starbucks. The hosts also touch on the importance of understanding and catering to your ideal customer, or "ideal avatar," and how Bentley's has successfully done this by focusing on dog lovers with their unique offerings like organic pup cups. Aaron and Ben highlight the significance of cutting out the middleman to reduce costs and increase profitability, drawing parallels to their own experiences in the coffee industry. This episode is packed with actionable insights for coffee shop owners and enthusiasts alike, emphasizing the balance between innovative marketing and smart business practices to thrive in a competitive market. Tune in to hear more about Brandon's journey and how his strategies can inspire your own coffee business success.   Minute by Minute:   0:00 Let’s talk about Drew’s beard 1:57 How Brandon stands out in Oregon 7:11 Leaning into the love of dogs 10:13 Cutting out the middleman 22:23 The whole new drink every week idea…. 24:37 Adding hard goods to your shop

SUMMARY: In this episode of The Coffee Experts Club Podcast, Aaron, Ben, and Drew sit down with Brandon Eastman, the innovative mind behind Bentley's Coffee. Brandon's journey from a Dutch Bros franchisee to creating his own unique brand is nothing short of inspiring. Situated in mid-level Oregon, just south of Portland, Bentley's Coffee has not only expanded to multiple locations but has also cultivated a beloved community culture. Brandon shares the story behind Bentley's, named after his 18-and-a-half-year-old Yorkie Shih Tzu, who embodies the brand's friendly and welcoming spirit. The conversation dives into the unique aspects of Bentley's Coffee, such as their commitment to crafting homemade syrups and ingredients, their innovative promotional strategies, and their dedication to community involvement, especially through initiatives supporting local animal shelters. Listeners will learn about the challenges and triumphs of creating a distinct coffee experience in a competitive market, the importance of building a strong company culture, and the benefits of focusing on a niche—in Bentley's case, catering to both coffee lovers and their furry companions. From the delightful pup shakes made with real bananas and organic peanut butter to their extensive promotional campaigns, Bentley's Coffee stands out by offering something truly special. Join us for an insightful and heartwarming discussion with Brandon Eastman, as we explore what it takes to build a successful and unique coffee business in today's market. Whether you're a coffee entrepreneur or a lover of a good brew, this episode is packed with valuable lessons and inspiring stories.   Minute by Minute: 0:00 Introduction 5:20 Bentley’s brand is for the dogs 13:27 A drink for every week of the year 17:42 Made in house 25:42 Future plans for growing Bentley’s

SUMMARY: In this episode of The Coffee Experts Club, hosts Ben and Drew reflect on their recent interview with Cody Anderson, founder of Houdini Coffee Roasters and a longtime friend. They delve into Cody’s inspiring journey from roasting for Black Rock Coffee to starting his own company. Ben and Drew discuss Cody's career evolution, highlighting his transition from working at Ethos Bakery and Coffee Shop to finally launching Houdini Coffee Roasters. They admire his steady progress toward his ultimate goal of running his own coffee roasting business, emphasizing his vast knowledge and hands-on experience in the coffee industry. Listeners will hear about Cody’s exceptional skills in both coffee roasting and machine maintenance, as well as his unique approach to customer service. Ben and Drew share anecdotes about Cody’s meticulous attention to detail and his ability to manage teams effectively—skills honed over years of dedication and hard work. The hosts also explore the business potential in the coffee industry, particularly for those interested in coffee roasting and tech services. They highlight the high demand for skilled espresso machine technicians and how Cody's expertise positions him perfectly to fill this niche. Join Ben and Drew as they celebrate Cody Anderson’s achievements and discuss the bright future ahead for Houdini Coffee Roasters. Whether you're a coffee enthusiast, aspiring roaster, or simply curious about the inner workings of the coffee industry, this episode offers valuable insights and inspiration.   Minute by Minute: 0:00 Introduction and predicting the weather in Belize 5:23 Cody moving towards being his own roaster 16:30 When Drew wanted to learn what Cody did 20:13 Ascending with Cody 26:19 There may be Cody’s on your team now

SUMMARY: In this episode of The Coffee Experts Club, Aaron, Ben, and Drew sit down with Cody Anderson, the founder of Houdini Coffee Roasters. Cody shares his inspiring journey from a passionate coffee enthusiast to a business owner carving out his niche in the competitive world of coffee roasting. Cody details the multi-faceted nature of his business, which goes beyond just roasting exceptional coffee. He offers a full suite of services, including barista training, shop layout consulting, equipment sales and repair, and more. This holistic approach aims to support local coffee shops comprehensively, making Cody a trusted partner for new and established businesses alike. Listeners will hear about Cody's extensive experience, including his significant contributions to well-known coffee chains and his hands-on expertise with various roasting machines. He discusses the thought process behind choosing his current roasting machine and how he plans to maintain the craft-oriented, manual control he loves. Cody also delves into his vision for building a strong, supportive team at Houdini Coffee Roasters. He emphasizes the importance of creating a positive work environment for young talents, providing them with opportunities to grow and learn just as he did in his early career. Tune in to hear Cody's heartfelt stories, his challenges and triumphs, and his strategic plans for the future. Whether you're a coffee shop owner, an aspiring roaster, or just a coffee lover, this episode offers a wealth of insights and inspiration. Highlights: Cody's comprehensive business model: roasting, equipment sales, barista training, and more. The journey from working with major coffee chains to starting his own business. The importance of building trust and long-term relationships in the coffee industry. Choosing the right roasting equipment and maintaining a craft-oriented approach. The vision for fostering young talent and building a supportive team culture. Join us for an engaging conversation that highlights the passion, dedication, and expertise behind Houdini Coffee Roasters. This episode is a must-listen for anyone interested in the art and business of coffee roasting.   Minute by Minute:   0:00 Introduction and more locations in Belize?  6:16 Houdini Coffee Roasters 10:18 Some decision making in the roasting business 17:53 On needing another Cody 23:35 Staying local or expanding bigger 25:21 What sets Houdini apart

SUMMARY: In this episode of The Coffee Experts Club, hosts Aaron and Ben dive deep into the world of coffee trendsetting and the bold decisions that define successful coffee entrepreneurs. Aaron and Ben have a discussion inspired by their recent conversation with Paul Tosberg of Coffee Culture in Corvallis. Paul's journey from launching one of the earliest drive-thru coffee shops in the U.S. to building a multi-location, self-sustaining coffee business serves as a central theme. The hosts explore how Paul navigated the coffee landscape of the early '90s without the modern resources we take for granted, his innovative integration of a photo lab with his coffee shop, and the strategic pivot he made to focus solely on coffee roasting and retail. Listeners will hear insights on the importance of foresight, risk-taking, and adaptability in the coffee industry. Aaron and Ben also share their personal experiences and business philosophies, emphasizing the necessity of multiple locations for financial stability and growth. They touch on their own venture in Belize, their strategic planning to open multiple stores without drawing personal income in the early stages, and the broader lessons they've learned about leveraging revenue for sustainable expansion. This episode is packed with practical advice and inspirational stories for coffee entrepreneurs, whether you're just starting or looking to scale your operations. Tune in to learn about the mindset and strategies that can transform your coffee business from a single shop into a thriving chain.   Minute by Minute: 0:00 Introduction and Innovation in coffee 8:36 Focusing on what actually builds success and wealth in coffee 15:45 Economies of Scale  

SUMMARY: Join us for an inspiring episode of The Coffee Experts Club as we sit down with Paul, a pioneer in the Coffee Culture of Corvallis since 1993. Discover how Paul and his wife Lisa transitioned from the fast-paced life of Southern California to the heart of Oregon, where they launched their first drive-through coffee stand, Photo Espresso. Paul shares the trials and triumphs of starting a business in a college town, expanding to four locations, and creating a beloved community hub. Special guest Andrew joins us to share his unique path to becoming the head roaster at Coffee Culture, emphasizing the blend of passion, science, and a bit of luck that fuels great coffee. Whether you're a budding entrepreneur, a coffee enthusiast, or just love a good origin story, this episode is packed with insights and inspiration. Tune in and learn how Paul Tostberg and Lisa have crafted a legacy in the world of coffee.   Minute by Minute:   0:00 Introduction and the man sweeping by the dumpster 3:49 Starting a coffee chain in Corvallis  6:41 The confidence to just do coffee 9:27 Going from one store to 4! 14:25 Jumping into roasting 24:13 Balancing tech and vision and desires for your coffee shop

SUMMARY: Welcome to the latest episode of Coffee Experts Club! In this episode, Aaron takes a day off, giving Ben and Drew a chance to dive into their recent experiences and discussions. From mustache compliments to exploring the lush landscapes of Belize, join the conversation as they share their insights from their conversation with Malcolm Robinson of Gallon Jug. Discover the hidden paradise of Gallon Jug Lodge as they discuss the breathtaking beauty of the Belizean rainforest and the unique experiences it offers. From horseback riding to sampling their own locally grown coffee, the team paints a vivid picture of this exclusive destination. Delve into the details of their tour with Mr. Malcolm Robinson, exploring the intricacies of coffee cultivation at near sea level altitudes. Learn about the challenges and triumphs of growing coffee in such an environment and the dedication behind producing some of the finest beans in Belize. Explore the cultural pride of sourcing locally and the importance of showcasing Belizean coffee to the world. From discussions on branding to potential collaborations, the team reflects on the value of supporting local industries and the possibilities for future partnerships. Join the Coffee Experts Club as they share their adventures, insights, and dreams of bringing the best of Belizean coffee to coffee enthusiasts everywhere. Tune in for a journey through the flavors and landscapes of Belize's coffee culture like never before!   Minute by Minute: 0:00 Introduction and living in paradise 5:47 Growing coffee at low altitude! 8:31 Where are people in Belize getting their coffee from? 12:39 Retiring in Belize 23:10 The other industries Malcolm Robinson is involved in

SUMMARY: In this captivating episode of The Coffee Experts Club, hosts Aaron, Ben, and Drew delve into the enchanting world of Belizean coffee with none other than Malcolm Robinson, the mastermind behind Gallon Jug Estate. Joined by special guest Malcolm, the trio explores the unique journey that led him to Belize and the remarkable story of how Gallon Jug Estate became a beacon of exceptional coffee production in the heart of Central America. Listeners are treated to an intimate glimpse into Malcolm's life, from his initial skepticism about relocating to Central America to his profound love affair with Belize. Malcolm paints a vivid picture of Gallon Jug Estate, a 50,000-acre oasis nestled amidst 550,000 acres of protected rainforest, where every cup of coffee tells a story of passion, dedication, and sustainability. With each anecdote, Malcolm unveils the intricacies of coffee cultivation at Gallon Jug, from the meticulous harvesting process to the art of roasting and packaging. Despite facing challenges like unpredictable weather and wildlife, Malcolm and his team remain steadfast in their commitment to producing the finest Belizean coffee, elevating it to international acclaim. The episode brims with admiration as Aaron, Ben, and Drew express their gratitude for the privilege of partnering with Malcolm and Coffee de Los Mayas. Drew's firsthand account of his visit to Gallon Jug Estate underscores the magic of Belizean coffee, leaving the hosts and listeners alike in awe of its purity and flavor. Join The Coffee Experts Club on a journey to paradise as they uncover the untold story behind Belizean coffee and celebrate the spirit of innovation, collaboration, and sustainability that defines Gallon Jug.   Minute by Minute:   0:00 Introduction and welcome Malcolm Robinson 3:54 Malcolm’s backstory 13:44 Not so bad working in paradise 16:54 Some of the challenges 19:15 Wisdom on opportunities

SUMMARY: In this episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew delve into the innovative strategies and bold moves of Coffee Republic, a favorite among the trio. Joined by Jonathan Maiers from Coffee Republic in Great Falls, Montana, the conversation sparks reflections on the remarkable journey and insights gained from the Coffee Republic team. With roots in the Black Rock coffee movement of Southern California, Coffee Republic defied convention by venturing into uncharted territory. Jonathan Maiers, founder of Coffee Republic, took the leap from a successful franchise model to establish their unique brand in Montana, a state known for its mom-and-pop coffee shops. The hosts commend Maiers' bravery in uprooting his family and creating something entirely new in a different climate. From the bold decision to build their first location from scratch to the introduction of innovative offerings like nitro cold brew, Coffee Republic set itself apart in the Montana coffee scene. The hosts recount Drew's firsthand experience in assisting with the grand opening, emphasizing the attention to detail and quality that defined Coffee Republic's approach. Reflecting on the keys to success, the hosts discuss the importance of consistency, quality, and customer-centricity. Drawing parallels to Starbucks' success through consistency, they highlight the critical role of operational excellence in building a loyal customer base. The conversation evolves into the significance of scaling operations beyond a single location, creating opportunities for growth and advancement within the company. The hosts share insights on the strategic advantages of sharing management across multiple locations, creating an organic path for career progression for employees. This innovative approach not only fosters a stronger company culture but also improves the bottom line by streamlining operations. As the conversation unfolds, the hosts underscore the importance of maintaining the "magic" of a successful business model while adapting to new environments. By focusing on speed, quality, and customer experience, Coffee Republic exemplifies how a coffee shop can thrive anywhere with the right formula. Join Aaron, Ben, and Drew as they explore the journey of Coffee Republic and the valuable lessons learned from Jonathan Maiers' bold and visionary leadership. Discover how this small-town coffee shop is brewing success beyond borders, one cup at a time.   Minute by Minute: 0:00 Introduction 4:27 Committing to a place like Montana 11:35 The magic elements of coffee 14:49 The benefits of more locations 25:17 Do you always need to buy the building?

SUMMARY: In this episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew sit down with Jonathan Maiers from Coffee Republic to delve into the world of coffee entrepreneurship. Jonathan, known for pushing the envelope with his brand, shares insights into the journey of expanding Coffee Republic to new locations. From navigating through city regulations to negotiating with local authorities, Jonathan reveals the challenges and triumphs of opening Coffee Republic's second location. Despite the hurdles, Jonathan's innovative negotiation tactics and commitment to the brand's unique identity shine through. As the conversation unfolds, Jonathan discusses the dynamics of owning versus leasing properties, offering valuable perspectives for aspiring entrepreneurs. With an eye towards the future, Jonathan shares his vision for Coffee Republic's expansion beyond Great Falls, hinting at potential ventures in neighboring towns. Join the hosts as they explore the intersection of entrepreneurship, community engagement, and the love for a good cup of coffee in this captivating episode of The Coffee Experts Club Podcast.   Minute by Minute: 0:00 Introduction and a bit about Jonathan Maiers 5:17 Is it location 2 or 3? 10:04 Leverage in negotiating with the city 14:09 On buying or leasing buildings and expansion 18:58 Apprehension levels going into a second location 23:51 Wisdom for those taking brave steps in business

SUMMARY:   In this episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew discuss the importance of finding your lane within the coffee industry. Reflecting on their experiences and discussing insights gained from a recent interview with Cody Anderson from Ethos, the trio explores the journey of self-discovery and skill development in pursuit of excellence. From Cody's diverse career path, ranging from barista to master roaster, to Ben's own navigation through various roles within the industry, the hosts highlight the significance of trial and error in identifying one's strengths and passions. They emphasize the value of recognizing individual talents and leveraging them to drive personal and organizational success. Throughout the conversation, the hosts share anecdotes and practical advice for aspiring coffee shop owners and industry professionals. They discuss the importance of delegation, acknowledging that no one person can excel in every aspect of business. By embracing diversity of skills and empowering team members to flourish in their respective roles, businesses can thrive and adapt to evolving challenges. Listeners are encouraged to explore their own strengths, embrace opportunities for growth, and seek out partnerships that complement their skill sets. Whether it's mastering the art of customer service, refining inventory management skills, or excelling in finance and marketing, the key lies in discovering and nurturing one's unique lane within the dynamic world of coffee. Join Aaron, Ben, and Drew as they navigate the twists and turns of finding success in the coffee industry, offering insights and inspiration for coffee enthusiasts and entrepreneurs alike.   Minute by Minute: 0:00 Introduction 2:31 Talking about Cody and finding your lane 7:48 The trial and error of finding your sweet spot 12:55 The I have to do it all mentality and hiring the right team members

SUMMARY: In this episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew sit down with Cody Anderson, a key figure at Ethos Bakery, a unique bakery and café combo. Cody provides an insider's perspective on the challenges and rewards of managing a business in a bustling area with fluctuating foot traffic. He shares insights into the intricacies of staffing, the difficulties of maintaining quality control, and the impact of not having a drive-thru. The conversation goes into Cody's journey from a tech-oriented role to people management, highlighting the significant shift in responsibilities and the importance of clear communication. The hosts discuss the delicate balance between fostering a friendly work culture and maintaining professionalism, drawing from their own experiences in the industry. They also explore the concept of structured growth paths for employees, emphasizing the need for businesses to provide clear trajectories for advancement. With engaging anecdotes and practical advice, this episode offers valuable insights for entrepreneurs and managers navigating the complexities of the coffee industry. Whether you're a seasoned professional or just starting out, you'll find plenty of inspiration and wisdom in this lively discussion.   Minute by Minute: 0:00 Introduction 3:32 Get to know Cody 7:42 Understanding customer traffic for a bakery AND coffee shop 9:56 How Ethos is doing something very different for the Coffee Experts 12:43 Moving from being production oriented to people oriented 15:13 Trying to hold onto people too long

SUMMARY: Join us in this episode of The Coffee Experts Clubs Podcast as we delve deep into the world of franchising with industry expert Jon Osterson. With over a decade of experience in non-food franchising, Jon shares invaluable insights and strategies that have proven to be game-changers for entrepreneurs looking to break into the market. In this conversation, Jon discusses with the team the importance of niche specialization and how it can be a strategic advantage in the competitive landscape. From the challenges of food-related ventures to the allure of non-food franchises, Jon sheds light on why certain industries thrive under franchising models. With anecdotes and real-world examples, Jon and the hosts explore the dynamics of franchise ownership, including the significance of system adherence and the role of processes in ensuring success. Whether you're a seasoned entrepreneur or someone contemplating franchise ownership, this episode offers practical advice and actionable steps to navigate the franchising journey effectively. Tune in to discover how franchising can be a lucrative opportunity, the role of systems in business success, and why established franchises hold sway in the eyes of lenders like the SBA. Don't miss out on this insightful discussion that could reshape your approach to entrepreneurship and franchising!   Minute by Minute: 0:00 Intro + welcome Jon Ostenson 4:07 What is non food franchising? 6:10 Growing sectors for franchises 9:32 Profitability concerns in coffee and the food industry as a whole 15:30 How do you get started with owning your first franchise? 17:39 How does it work for entrepreneurs and franchising 21:30 A franchise being something you can run remote 23:19 Systems, the lesson from franchises 25:45 What does good profitability look like for a non food franchise

SUMMARY:   In this heartfelt and candid episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew sit down with Lindsay McPhail, the owner of Outsider Coffee. Lindsay shares her journey from humble beginnings to expanding Outsider Coffee across states, challenging norms, and fostering community along the way. The conversation kicks off with Aaron reflecting on the unique brand identity of Outsider Coffee, which goes beyond serving great coffee. Lindsay and her husband, CJ, founded Outsider Coffee out of their love for people, aiming to create a space where everyone feels welcome regardless of their background or beliefs. Lindsay shares the challenges she and CJ faced, from overcoming personal setbacks to navigating the complexities of opening multiple locations. Despite the hurdles, their unwavering commitment to building a community shines through. The hosts applaud Lindsay and CJ's courage in taking on new challenges and pushing the boundaries of what's possible. They discuss the importance of embracing difficulties as opportunities for growth and resilience, echoing Lindsay's sentiment that "the food is in the fight." Throughout the episode, Lindsay emphasizes the significance of making a positive impact on people's lives beyond serving coffee. She recounts personal struggles, including health issues and the loss of loved ones, underscoring the value of connection and support during tough times. Throughout the episode, the hosts explore themes of fear, resilience, and the transformative power of adversity. Lindsay's inspiring journey serves as a reminder that true success lies not in accolades or financial gains, but in the relationships forged and the lives touched along the way.   Minute by Minute: 0:00 Introduction, coffee and encouragement 7:20 The many learning experiences from Outsider Coffee 12:43 Differences going from Oregon to South Carolina 16:15 Embracing the suck 19:23 Fear is a mile wide but an inch deep

SUMMARY: In this episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew reflect on their recent interview with Jerrick Gillum of Swig Coffee. The conversation delves into the delicate balance between craftsmanship and technology in the coffee industry. Aaron, Ben, and Drew dissect Jerrick's innovative technological solutions, from his cleverly designed storage room to the efficient POS system in his shop. However, they also grapple with the reality that not all tech solutions are feasible or desirable, especially in locations like Belize, where traditional systems still prevail due to infrastructure limitations and customer preferences. The hosts explore the dichotomy between the fast-paced demands of modern consumers, epitomized by drive-thru culture, and the slower, more artisanal approach to coffee-making. They discuss how coffee businesses must navigate this tension to meet the diverse needs and expectations of their clientele. Drawing from their own experiences, the hosts share insights into the evolution of coffee tech, from automatic machines to puck presses, and the potential loss of craftmanship as a result. They ponder the implications of prioritizing speed over quality and the importance of understanding one's target audience in determining the appropriate balance. Listeners gain valuable perspectives on the intersection of craft and tech in the coffee industry, with practical advice on tailoring business models to align with customer preferences and fostering a culture of passion and expertise amidst advancing technology. Tune in to this episode for a thought-provoking discussion on the artistry and innovation shaping the world of coffee.   Minute by Minute: 0:00 Introduction 3:52 What Ben experienced at Swig Coffee 7:46 And then there’s Belize 14:36 The demand for speed vs the art and craft of coffee    

SUMMARY: Welcome to another episode of The Coffee Experts Club Podcast! In this captivating episode, hosts Aaron, Ben, and Drew sit down with Jerrick Gillum, the mastermind behind Swig Coffee, to delve into the realm of innovative technology and the art of customer experience in the coffee industry. Jerrick paints a vivid picture of the tech-infused wonderland that is Swig Coffee, where every aspect of the customer journey is seamlessly integrated through Toast, the ultimate POS system. From self-pour wine taps to QR code-enabled menus, Swig Coffee exemplifies the marriage of convenience and cutting-edge technology. But it's not just about the gadgets; Jerrick emphasizes the importance of understanding and valuing his team. He shares insights into his transition from a regional manager to a business owner, highlighting the significance of leadership style in fostering a positive work environment. As the conversation unfolds, the hosts explore the nuances of grand openings, contrasting Jerrick's strategic soft opening approach with the whirlwind excitement of Coffee De Los Mayas' launch. Through their shared experiences with different POS systems and operational strategies, the hosts offer a rich tapestry of perspectives on the coffee business landscape. Whether you're a coffee aficionado, a budding entrepreneur, or simply intrigued by the intersection of technology and hospitality, this episode promises to ignite your imagination and inspire your next venture. Tune in now to sip on some wisdom from the experts at The Coffee Experts Club Podcast!   Minute by Minute:   0:00 Welcome back Jerrick Gillum of Swig Coffee 7:11 How Toast integrates everything 9:27 Comparing Toast to Square and others 13:37 US POS tech vs making it work in Belize 16:06 Grand opening plans 18:58 A tale of two cities 21:39 The beehive effect

SUMMARY: Join hosts Aaron and Ben as they dive into the world of business analytics and operations with special guest Derek Tonn, Vice President of Analytics at BlackRock Coffee Bar. In this insightful episode, Derek shares his journey from CEO of Roasters to his current role, shedding light on the critical role of analytics in modern businesses. Derek discusses the challenges of monitoring and predicting company performance across multiple locations and states, emphasizing the importance of data in decision-making. From analyzing transactional data to tracking sales trends and competitor pricing, Derek reveals how his team translates complex data into actionable insights for operational improvements. The conversation delves into the intricacies of data collection and consolidation, highlighting the hurdles of integrating disparate systems and processes across a growing enterprise. Derek shares valuable lessons learned from turbulent times, stressing the importance of adaptability and humility in the face of rapid change. As the episode unfolds, Aaron, Ben, and Derek reflect on the evolution of their professional journeys, from navigating uncertainty to embracing new opportunities. Discover how their collaborative efforts shaped not only their individual paths but also the success of their ventures. Tune in to gain invaluable insights into the world of business operations and analytics, and learn how to navigate data complexity with confidence and agility.   Minute by Minute: 0:00 Introduction 2:34 A bit about Derek Tonn 5:27 Making all the data simple 9:25 Centralizing data for 120 stores! 14:33 Lessons learned entering the coffee business   And when you're ready to make this world your own, let us help you open up YOUR FIRST COFFEE DRIVE THRU! www.myfirstdrivethru.coffee  FOLLOW US ON SOCIAL: Facebook: https://www.facebook.com/thecoffeeexpertsclub Instagram: https://www.instagram.com/thecoffeeexpertsclub

SUMMARY:   In this episode of the Coffee Experts Club Podcast, hosts Aaron and Ben sit down with the dynamic CJ McPhail, owner of Outsider Coffee, for an inspiring conversation on bravery, entrepreneurship, and living life to the fullest. CJ opens up about his journey from a corporate executive to a fearless entrepreneur, sharing poignant insights gained from his interactions with retirees and his own personal experiences. With a heartening blend of courage and conviction, CJ and his wife Lindsay embarked on a mission-driven adventure that led them to launch Outsider Coffee, defying conventional wisdom and embracing risk with open arms. Listeners are treated to a behind-the-scenes look at the trials and triumphs of starting not just one, but multiple coffee stands across the country, all while staying true to their mission of awakening greatness in themselves and their community. From navigating bureaucratic hurdles to facing the daunting challenge of opening their first stand to an uncertain reception, CJ's anecdotes paint a vivid picture of resilience and determination in the face of adversity. The conversation delves deep into the significance of having a mission that transcends mere profit-making, guiding every decision and action with purpose and passion. CJ shares how their mission statement, crafted with care and conviction, serves as a guiding light for their business operations, shaping everything from site selection to team culture. But it's not just about business success; it's about the profound impact their mission has on their lives and the lives of those around them. Through candid storytelling and heartfelt reflections, CJ underscores the importance of chasing dreams, embracing challenges, and staying true to one's calling, no matter how daunting the journey may seem. Listeners will walk away from this episode feeling inspired to discover their own mission, fueled by CJ's infectious enthusiasm and unwavering belief in the power of purpose-driven entrepreneurship. Join Aaron, Ben, and CJ on this transformative journey of self-discovery, adventure, and the pursuit of greatness with Outsider Coffee. Minute by Minute: 0:00 Introduction 2:41 So why Southern Oregon? And stepping out in bravery 13:23 Nothing comes easy for CJ McPhail 16:22 Our mission statement is the crown jewel of what we do   And when you're ready to make this world your own, let us help you open up YOUR FIRST COFFEE DRIVE THRU! www.myfirstdrivethru.coffee  FOLLOW US ON SOCIAL: Facebook: https://www.facebook.com/thecoffeeexpertsclub Instagram: https://www.instagram.com/thecoffeeexpertsclub

SUMMARY: In this episode of Coffee Experts Club, hosts Aaron and Ben delve into the intricate world of running coffee shops remotely, specifically exploring their recent experience in Belize. From the excitement of launching the first drive-through coffee shop in the country to the logistical nightmares of supply chain management, Aaron and Ben share their insights, challenges, and triumphs. They discuss the complexities of establishing solid supply chains in remote locations, dealing with unreliable shipping times, and the importance of having a hands-on presence during the initial stages of opening a new shop. With anecdotes ranging from last-minute machine breakdowns to navigating customs in foreign countries, they paint a vivid picture of the highs and lows of running a coffee business abroad. Drawing parallels between small independent shops and major corporations, they emphasize the necessity of standardizing operations to enable scalability and efficiency. While embracing unique aesthetics and local flair, they advocate for standardized workflows to streamline operations and ensure consistency across locations. Through their candid conversations and practical advice, Aaron and Ben offer valuable insights for coffee entrepreneurs looking to venture into remote operations, highlighting the importance of preparedness, adaptability, and a resilient spirit in the face of challenges. Join them as they share their experiences and lessons learned in the ever-evolving world of coffee entrepreneurship.   Minute by Minute: 0:00 Introduction and why Ben needs so much coffee 3:59 Drew and Aaron’s project on a compressed timeline 7:50 Some things are last minute in the US and internationally 12:36 Supply chain issues…in a 3rd world country 16:11 Running the shop remote…with the help of Drew Moody 23:24 Every major coffee company runs remote

SUMMARY: In this exciting episode of The Coffee Experts Club Podcast, join hosts Aaron, Ben, and Drew as they delve into the world of coffee expansion in the picturesque setting of Belize. Drew shares firsthand experiences from his current trip to Belize, where he's actively involved in scoping out potential locations for a new coffee venture. The hosts discuss the unique challenges and opportunities of growing a coffee business in a different cultural and regulatory environment, contrasting the laid-back atmosphere of Belize with the more stringent processes they face in the Pacific Northwest. The team reflects on the speed at which things progress in Belize, appreciating the lack of red tape and bureaucratic hurdles. Drew sheds light on the ambitious timeline for the new location and the differences in construction processes between the two regions. The hosts explore the intricacies of credit card processing and the potential challenges faced by a new venture in a foreign country. As they navigate the complexities of finding suitable locations in Belize, the hosts ponder the role of partnerships and collaborations with local developers. They share insights into the importance of efficient and reliable contractors, sparking a humorous discussion on whether contractor challenges are a universal experience. The conversation shifts to the diversity of Belize's towns, with Drew detailing the unique characteristics of San Pedro, Belize City, and San Ignacio. The hosts explore how the distinctive features of each location influence their approach to choosing suitable spots for a coffee shop. Tune in for an engaging discussion on the intricacies of expanding a coffee business in Belize, from scouting locations to navigating cultural nuances and building a passionate and capable team. Minute by Minute: 0:00 Introduction and Happy Valentine’s Day! 2:45 Some good early success in Belize 5:22 Same issues here and in Belize? 8:58 Building partnerships is a key to opening coffee locations 10:37 The difference looking for a place in Belize 13:53 The different regions of Belize 18:27 The ability to utilize current team members for a second location

SUMMARY: In this episode of The Coffee Experts Club Podcast, hosts Drew and Aaron welcome a special guest and long-time friend, Mason Rojas.  Mason's journey is explored, from his early days at Dutch Brothers to his significant roles at Roasters and BlackRock during different phases of the coffee business. The hosts delve into the dynamics of working together through various iterations of coffee ventures and the valuable insights gained from each experience. Mason reflects on his managerial roles and the challenges faced while managing a diverse team, especially in high-volume stores. The hosts discuss the intricacies of leading a team effectively, from incentivizing performance to fostering a positive workplace culture. The episode unfolds with Mason sharing stories from the coffee world, including the unique challenge of dealing with car timer cheating and the importance of balancing growth with maintaining a strong organizational culture.  Also, Mason sheds light on his transition from the coffee industry to his current role as an agency coordinator for combined insurance. The hosts discuss the transferable skills Mason gained from his coffee journey and how he continues to advocate for employees in his new role. Listeners gain valuable insights into leadership, team dynamics, and the evolution of a career beyond the coffee realm. The episode wraps up with heartfelt exchanges, expressing gratitude for the shared experiences and the impact Mason has had on the coffee community. Join the Coffee Experts Club in this engaging episode, where coffee tales meet career transformations, providing a comprehensive view of the journey from coffee trenches to insurance frontiers.   Minute by Minute: 0:00 Introduction and welcome to the show Mason Rojas 4:59 Single vs double sided drive thrus 7:48 Car timer cheating 10:23 Being there for your team 13:25 Identifying people to promote 18:41 How coffee has launched Mason into his next career

This episode explores the intricacies of adapting to changes in policies, recipes, and company ownership. Aaron and Ben interview Stephen Donley and share insights into the impact on employees, the learning curve in implementing new recipes and equipment, and the unique dynamics of managing a team through a corporate shift. Discover firsthand experiences as they delve into the complexities of merging a beloved local coffee brand, Roasters, into the larger framework of BlackRock Coffee. From changes in product offerings to shifts in management and the evolution of company culture, the episode captures the essence of the journey. Learn how adaptability, leadership, and the passion for serving customers play pivotal roles in overcoming the challenges posed by transitions in the coffee industry. The discussion also touches upon the recruitment and development of new store managers, the dynamics of working with both seasoned veterans and newcomers, and the evolving attitudes towards leadership roles among the younger workforce. Gain valuable insights into the delicate balance of maintaining a hometown feel while becoming part of a larger franchise, and explore the strategies employed to uphold consistency and customer satisfaction in the face of corporate growth. Join the Coffee Experts Club Podcast hosts as they navigate through the nuances of change, share personal stories, and offer a glimpse into the inner workings of the coffee industry during transformative times. Whether you're a coffee enthusiast or a professional in the field, this episode provides a rich tapestry of experiences and lessons from the world of coffee culture.   Minute by Minute: 0:00 Introduction + History of Stephen, Ben and Aaron 5:54 Transition is about adaptability 9:46 Shifts in products offered that make a big difference 14:36 Raising up new leaders during a transition 21:58 Home town here to franchise

Welcome to a new episode of The Coffee Experts Club Podcast! In this episode, join Ben Clatterbuck and Drew Moody as they dive into the exciting developments at Coffee De Los Mayas in Belize and Coffee Republic in Great Falls, Montana. Drew shares insights from his recent visit to Belize, discussing how the team managed the store efficiently in his absence. They explore the implementation of a management hierarchy, the challenges of ordering supplies with long lead times, and the potential of creating local distribution chains. The conversation then shifts to Coffee Republic in Great Falls, where Marty, the owner-operator, is making waves with his unique approach. Ben and Drew discuss the importance of strategic spending, the wisdom of setting aside funds for various aspects of the business, and the smart execution of the grand opening. As the discussion unfolds, they ponder the potential for growth and expansion. The duo contemplates the idea of franchising as a means to accelerate growth while maintaining the essence of their brand. Drew shares his thoughts on the franchise model and its potential to provide opportunities for passionate entrepreneurs. Join the Coffee Experts Club as they explore the dynamics of the coffee industry, the challenges of unique locations, and the exciting possibilities for growth and success. Stay tuned for more insights, tips, and engaging conversations on the world of coffee!   Minute by Minute: 0:00 Introduction and coffee in Belize 3:13 Ordering for the coffee shop in Belize 7:18 Let’s talk about Coffee Republic 14:08 Coffee Republic becoming the home town hero of Great Falls 22:39 Franchise growth model?

Join Ben, Drew, and Aaron as they sit down with a very special guest close to their hearts, Robin Maiers, the owner and marketing director of Coffee Republic. Robin shares her incredible journey of starting a family-owned coffee business in Great Falls, Montana, a venture that brought together the entire family in a whole new setting. From California to Montana, they navigated the cultural shift and embraced the unique ethos of their new community. With the whole family involved, Robin recounts the remarkable story of selling their house, relocating, and setting up a coffee shop within a year, emphasizing how their faith played a pivotal role in the entire process. The Maiers family's commitment to quality, community impact, and exceptional service shines through their vision and mission, reflecting in every aspect of Coffee Republic, from the logo design to the building aesthetics. The discussion delves into the marketing strategies employed, showcasing the power of a family-oriented approach and local engagement. Robin shares their unique approach to the grand opening, opting for a free day to entice the community, a move that garnered overwhelming success with record-breaking numbers and a palpable buzz around their shop. Despite challenges sourcing supplies, the family's resilience and adaptability shine through, attributed to Jonathan's resourcefulness in finding alternatives. Through the highs and lows, the Maiers family demonstrates the strength of unity in a family business, navigating hurdles with patience, kindness, and a shared vision. Their story is not just about business success but a testament to the power of togetherness, faith, and perseverance in the face of change. Tune in for an inspiring narrative that encapsulates the journey of a family who dared to embark on a new chapter and found success by staying true to their values while adapting to a whole new world in the heart of Montana. Minute by Minute: 0:00 Introduction 3:29 Shifting from California to Montana 6:29 Changing up marketing from one region to another? 15:27 The risk of doing a FREE grand opening 19:14 The challenges felt easy compared to previous challenges

In this episode of Coffee Experts Club, the guys sit down with Drew Davis, an international coffee enthusiast with a deep history in the world of coffee. Drew shares his journey, starting from his days in Newcastle upon Tyne, England, where he and his wife stumbled upon a vibrant community of kids in a park during their honeymoon backpacking trip. This experience led to the birth of a hub called "The Basement," later evolving into "Flat Caps," a renowned training ground for barista champions in the UK. As Drew recounts their humble beginnings—climbing 88 stairs to their first coffee shop, dealing with trash in a warehouse, and relying on Folgers coffee for their community—the conversation delves into the evolution of their journey. From their move to the US, running an orphanage in Mexico, to finally settling in Tennessee with just a thousand dollars a month, Drew reflects on their remarkable story of resilience and growth. The hosts explore the dynamics of the coffee business, discussing the challenges of balancing ministry-driven beginnings with the demands of running a successful enterprise. Drew shares insights into their growth, the challenges of expanding, and the significance of nurturing a positive workplace culture, emphasizing the delicate balance between professionalism and maintaining a genuine, relational vibe. As they touch on the increasing competition in the local market, influenced by the entry of major players like Dutch Bros, the conversation steers toward the impact of energy drinks in their coffee shops. Drew and the guys dissect the evolving customer preferences, the challenges of competition, and the importance of creating a unique, local appeal in the face of big chains. Throughout the episode, Drew's journey becomes a testament to the power of community-building, perseverance, and adapting to change while staying true to the roots of their coffee culture. The episode is not just about coffee; it's a narrative of resilience, innovation, and the intricate balance between business, community, and passion. Minute by Minute: 0:00 Introduction and the story of Newcastle 4:14 How they started with selling Folgers  7:11 A journey of ministry and coffee 11:04 Competition in the area 12:13 A wave of energy drinks 15:58 People really gravitate towards local 18:27 Retaining people has a lot to do with how you treat them

Join Aaron, Ben, and Drew on a deep dive into the complexities of changing store ownership and branding in the coffee industry. In this insightful episode of The Coffee Experts Club, the trio shares their experiences and learnings, shedding light on the dynamics that come into play when transitioning businesses, from maintaining customer loyalty to integrating new systems and products. They reflect on the impact of convenience on consumer behavior, discussing how shifts in brand allegiance often pivot towards what's closest and most accessible. Through anecdotes and real-world scenarios, they uncover the intricate balance between established tastes and adapting to change, emphasizing the pivotal role convenience plays in customer retention. The conversation delves into the challenges and successes of acquisitions within the coffee business, highlighting the importance of retaining familiar faces during transitions. Aaron, Ben, and Drew touch upon the significance of standardized systems and the value of incorporating successful practices from acquired businesses without compromising their essence. Tune in to this engaging episode as they offer invaluable insights for coffee shop professionals, owners, and management navigating the evolving landscape of the industry. Discover how embracing change while honoring what makes a brand unique can pave the way for sustained success in an ever-evolving market. Minute by Minute: 0:00 Introduction and why convenience is king 5:54 The things to consider with your coffee shop location 8:39 Chains vs indie coffee shops 9:59 How Steve of BlackRock has done takeovers right 15:38 Why acquiring businesses is important 17:49 Pay attention to why small businesses succeed

In this episode of the Coffee Experts Club, hosts Aaron and Drew sit down with Martin Maiers, the owner of Coffee Republic based in the captivating landscapes of Great Falls, Montana. Despite being on vacation, Marty graciously joins the conversation, reminiscing about the grand opening where Drew lent a hand. The trio delves into the intricacies of running a successful coffee stand, navigating through the unique challenges and opportunities. With Drew's firsthand experience in helping during the grand opening, the discussion ventures into the behind-the-scenes chaos and the eventual triumph of a bustling event that exceeded expectations. From the swift evolution of weather in Montana to the exponential growth of Coffee Republic, the conversation lays out the journey of creating a streamlined workflow within a cozy yet efficiently designed space. Marty shares the intricacies of setting up a coffee stand, drawing upon his experience from previous locations and highlighting the critical role of optimizing the workspace for maximum efficiency. With insights into managing labor, financial planning, and the essence of setting realistic expectations, Marty offers a masterclass in the art of balancing ambition with practicality. The conversation unveils the meticulous planning that goes into creating a successful coffee business while maintaining the warmth of a family-oriented venture. Join Aaron, Drew, and Martin as they unravel the secrets behind Coffee Republic's triumphs, offering an inspiring narrative filled with wisdom, camaraderie, and the aromatic essence of a well-brewed cup of coffee. Minute by Minute: 0:00 Introduction and a lesson on Great Falls weather 4:03 How Drew helped with the Coffee Republic grand opening 6:04 The stress and the excitement of the grand opening 8:20 Bigger bar, better workflow 14:10 Go into the business with a certain set of expectations 15:05 You can frugal yourself to death 18:16 Martin’s first stand vs his new stand   Become a Coffee Expert! Go here for some of our BEST content on opening your next Location, FOR FREE.   Connect with The Coffee Experts Club! Facebook:  https://www.facebook.com/thecoffeeexpertsclub    Instagram: https://www.instagram.com/thecoffeeexpertsclub  

This episode of The Coffee Experts Club, all about navigating deals and customer flow, brings together Aaron, Ben, and Drew in a festive mood as they delve into the intricacies of managing holiday promotions and customer traffic. The conversation kicks off with the trio exchanging experiences of Christmas shopping woes and creative gifting tactics. Ben shares his strategy of printing out images of gifts when you can't afford them, while Drew recounts his experiences from Belize and their community's enthusiastic embrace of Christmas. Drew, having initiated the deal days at Coffee De Los Mayas, walks through the rationale behind their current promotions. They discuss the nuances of controlling customer flow during deals, emphasizing the importance of setting limits and maintaining clarity on offers to avoid overwhelming the team or disappointing customers. The discussion unfolds into the specifics of their ongoing promotions, including a limited edition Christmas-themed shirt with drink purchases and a buy one, get one deal targeted at specific drink sizes to ensure customer satisfaction while optimizing profit margins. They reflect on previous experiences, highlighting the importance of balancing customer expectations, team capacity, and product inventory during high-demand events. Throughout the episode, the trio shares valuable insights garnered from their collective experiences in the coffee industry, weaving personal anecdotes and professional expertise into a comprehensive guide on navigating the holiday rush in coffee businesses. 0:00 Introduction and memories of past holidays 3:41 How to create growth patterns 6:41 The ability to control your traffic 8:12 5 Days of deals example 10:52 You have to limit it 14:24 The deals and thinking behind them 18:25 Offering hard goods   Become a Coffee Expert! Go here for some of our BEST content on opening your next Location, FOR FREE.   Connect with The Coffee Experts Club! Facebook:  https://www.facebook.com/thecoffeeexpertsclub    Instagram: https://www.instagram.com/thecoffeeexpertsclub