In this episode of The Coaching Edge, I’m sharing the ten game-changing insights I wish I’d known when I started my coaching career. We’re diving into the realities of building a coaching business—the challenges, the loneliness, and the invaluable lessons along the way. I discuss why having a solid support system is essential, how to authentically connect with an audience, and why warming up your community before selling is critical for long-term success. We’ll also talk about the power of sharing personal stories, adapting your business approach as you grow, and letting go of attachment to sales outcomes so you can focus on delivering true value. Tune in for a candid look at what it really takes to thrive as a coach, with practical advice to help you navigate the ups and downs with confidence and authenticity. Psst, you're invited to my Open House, happening November 21st at noon ET. Get the invite here 📩 See you there! Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

Perfection is the enemy of good, especially in the world of social media. In this episode of The Coaching Edge, I'll give you the tips and tricks you need to build your voice and following on social media. It's not all about "likes and follows", it's about building authentic connections. In this episode, I'll share the importance of finding a balance that works for you, including tips on choosing the right platforms, embracing imperfection, and creating content that resonates. We'll also talk about why specificity matters in your posts, how to overcome the pressure to be “perfect,” and the benefits of authentic interactions. If social media feels daunting, this approach will inspire you to build a strategy that feels manageable and impactful.  Social media can feel overwhelming for coaches, but the right approach makes all the difference. Also, you're invited to my Open House! Happening on November 21st at noon ET. Get the invite here 📩 See you there! Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

In this episode of The Coaching Edge, I share the ten common mistakes coaches make on their websites and how to avoid them. We'll talk about the importance of clear messaging, effective use of website space, and building trust with potential clients through personal storytelling and quality visuals. I encourage coaches to focus on their niche, use engaging language, and provide valuable free offers to attract clients and grow their businesses. Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

In this episode of The Coaching Edge, we'll talk about managing coaching client relationships, particularly when coaches feel they are done with a client. I give listeners three common scenarios: when a coaching engagement is complete, when clients achieve their goals early, and when a client may not be a good fit. The episode highlights the importance of communication, curiosity, and offering continued support, as well as the potential for transitioning clients to group coaching or other resources. This conversation provides practical strategies for coaches to navigate these situations effectively. Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

This week on The Coaching Edge, I'm joined by Jenn Salib Huber, the Founder of Midlife Feast Community. We're sharing the intricacies of running a membership community and tips for success. Jenn shares her journey of creating the Midlife Feast Community, emphasizing the importance of experience, community engagement, and the challenges of technology. We'll share pricing strategies, how to set expectations, and the significance of having a structured approach to content delivery. Follow Jenn here Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

In this episode of The Coaching Edge, I share five ways to generate more revenue as a coach without feeling overwhelmed. We'll talk about the importance of looking to your existing base of clients and asking them what they need. I also suggest creating mini-offers, such as workshops or retreats, that can be sold at a lower price. Another strategy is pre-selling spots to upcoming programs or creating VIP upsells for existing clients. Lastly, I recommend brainstorming and creating follow-on programs to address the next challenges your clients may face. Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

In this episode of The Coaching Edge, I share how to deal with the disappointing launch of an online coaching program. I stress the importance of reframing success and defining it based on factors within your control. I also suggest polling your audience to gather feedback and make improvements to your program and messaging. I recommend having genuine excitement and belief in the program you are offering and highlights the value of a beta mindset in relaunching. I conclude by reminding you that launching is an iterative process and encourage you to learn from each launch and make improvements for future success. Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp My Coaching Course Creator Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

This week on The Coaching Edge, I’m joined by Cassidy Dickens, a copywriter for coaches, about the basics of copywriting. I’ve worked with Cassidy on a few projects and she is an excellent resource for coaches. Cassidy shares her story of how she got into copywriting and explains the difference between copy and content. She emphasizes the importance of storytelling and connection in copywriting and provides tips for coaches to improve their copy. Cassidy also discusses three tried and true copywriting frameworks: Problem Agitation Solution (PAS) Attention Interest Desire Action (AIDA) and Before and After Bridge (BAB). She advises coaches to have an experimental mindset and to listen to their audience when writing copy. We’ll also discuss the importance of breaking up large blocks of text on websites for better readability. Follow Cassidy here 👈 Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions

In this episode of The Coaching Edge, I share the process of creating an online course for coaches. I emphasize the importance of determining the purpose of the course and where it fits in your suite of offers. I also provide guidance on choosing a topic for the course, including identifying personal journeys or transformations that you have experienced and can teach others, as well as looking at the pain points and challenges that your clients commonly face. I recommend keeping the content manageable and considering additional content as bonus material or future offerings.In this episode of The Coaching Edge, I share the process of creating an online course for coaches. I emphasize the importance of determining the purpose of the course and where it fits in your suite of offers. Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions   

In this episode of The Coaching Edge, Christy Osborne and I discuss the use of live events as a way to sell coaching offers. We share our experiences and insights from running live events and provide valuable tips for coaches who are considering this strategy. We emphasize the importance of building like, know, and trust with potential clients and highlight the benefits of collaboration and co-hosting. We also discuss the expectations and conversion rates associated with live events and offer advice on creating a live event funnel. We're giving you a realistic and practical perspective on using live events as a marketing tool in your coaching practice. Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions

In this episode of The Coaching Edge, I share a resource that has helped shift my mindset and perspective around a business matter. I introduce the concept of 'The Dip' from the book by Seth Godin and explain how it applies to coaches who are in the process of building their businesses. I discuss the challenges and difficulties during the 'dip' phase and emphasize the importance of perseverance and redefining success. I provide strategies for navigating the dip, such as focusing on long-term goals, embracing experimentation, and letting go of old metrics for success. I encourage coaches to lean into the dip and make the most of the learning and growth opportunities it presents. Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

Hi coaches! In this episode, Christy Osborne and I discuss the use of AI in coaching. We dive into the topic of AI, addressing the resistance some coaches may have towards using it. Our conversation covers various ways to use AI, including creating niche statements, course outlines, show notes, titles, and social media ideas. We emphasize the importance of tweaking and personalizing the AI-generated content to align with your voice and audience. Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

Hi coach! In this episode of The Coaching Edge, we’ll discuss the importance of goal setting and how it should be an ongoing practice. I emphasize the value of setting specific revenue goals for business success, and I’ll also introduce the concept of setting goals based on how we want to feel rather than what we want to achieve. Reflecting on progress and achievements is an essential step in goal setting. I’ll suggest focusing on supporting specific clients and improving coaching skills. I also encourage you to take control of your personal growth outside of the business and take risks to overcome fear. Tune in to get some of my best tips about goal setting in your personal and professional life.   Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions  

Hi Coaches! In this episode of The Coaching Edge, I talk with SEO and content specialist Keri Engel to discuss the basics of SEO for coaches. We’ll cover topics such as understanding SEO, creating content for SEO, optimizing website pages, building organic traffic, and the importance of blogging using clear and straightforward language. Keri shares tips around researching keywords and phrases, utilizing Google search and forums, leveraging Reddit for SEO, repurposing content, optimizing titles and subheadings, overcoming content overwhelm, and using AI for content creation. This is a must-listen episode for anyone looking to up their SEO game! Get in touch with Keri at https://kerilynnengel.com/  Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions   

In this episode of The Coaching Edge, I give specific pointers and actionable tactics for coaches to make their discovery or sales calls feel easier and more natural. I emphasize the importance of being comfortable with your approach to selling and highlight the need for an intake form to gather information about potential clients. I also stress the significance of being clear on the offer and its value. I suggest using automated reminders and engaging in small talk at the beginning of the call to create a comfortable environment. Additionally, I discuss the importance of understanding the client's needs, sharing personal stories, and mirroring their language. I’ll guide you on inviting the client to join, handling price discussions, addressing objections, and giving clients time to decide.  Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions 

In this episode of The Coaching Edge, we’ll talk about burnout prevention for coaches. I share my personal experience with burnout and how it led me to become a burnout coach. I emphasize the importance of outsourcing tasks that drain your energy and focusing on the parts of your business that you love. I’ll also provide tips for setting financial goals, setting boundaries, adopting a beta mindset, and managing social media. I encourage coaches to track red flags and make positive changes to prevent burnout. Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions  

In this episode of The Coaching Edge, we’ll discuss the concept of back-end memberships as a way for coaches to create group coaching programs. Back-end memberships are small coaching groups sold to clients who have already completed a one-on-one program. I’ll highlight the benefits of back-end memberships, such as selling to a warm audience and curating a community. I share my own experience of starting a back-end membership for coaching around alcohol and burnout. I provide practical advice on starting a waitlist, launching a beta program, and partnering with another coach. Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions  

Hi coaches! Tune in to the latest episode of The Coaching Edge podcast, where I have a dynamic chat with the incredible Becky Keen, a Master Coach and sales expert. Becky and I explore the secrets to selling your coaching services with ease. Unveiling the importance of believing wholeheartedly in the value of your coaching offer, we navigate through the nuances of transparent pricing, addressing the perennial dilemma of whether to display prices on your website. We also discuss the difference between making an invitation versus a convincing sales pitch and share valuable insights on how to transition from “I hate sales” to “I love sales calls. Bring them on.” From the dangers of underpricing to the myths surrounding high-ticket offers, we dismantle the traditional, pushy patriarchal sales model, paving the way for a more authentic, organic, and feminine approach that resonates not only with coaches but also with their clients. If you've ever felt the discomfort of selling, this episode is your guide to transforming your mindset and cultivating a sales strategy that aligns seamlessly with your coaching journey. More about Becky Keen: https://beckykeen.com/ and on Instagram at www.instagram.com/beck_keen   Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions  

Hey coaches, welcome back to another insightful episode of the Coaching Edge! In this edition, I dive into the world of coach collaborations, exploring key considerations before embarking on a joint coaching venture or program. Partnerships can be a fantastic way to amplify your impact and reach, but success and profit lie in careful planning and alignment. Tune in as I break down essential questions to ask before entering a coaching partnership. From assessing compatibility in coaching styles and personal rapport to addressing content contribution, coaching time, platform hosting, and marketing strategies, I cover it all.  Learn about ownership of content, potential spinoff benefits, and how to navigate the financial aspects, ensuring a fair and harmonious collaboration. Whether you're a seasoned coach or just stepping into the world of partnerships, this episode is packed with practical insights to help you build successful and sustainable collaborations in the coaching space. Don't miss out on this valuable guide to forging powerful coach partnerships!  Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions  

Welcome back to The Coaching Edge! In this episode, I delve into the art of content creation and spill the beans on the top mistakes many coaches (me included!) unknowingly make. Whether you're crafting challenges, courses, or planning for future paid memberships, these insights will elevate your efficiency and maximize the potential for repurposing content. Learn how to sidestep the pitfalls that often hinder coaches, from perfection paralysis to common missteps in strategy. Discover game-changing tips that not only enhance your content creation process but also set the stage for future growth and monetization. Tune in to transform your content creation game, making each piece not just impactful in the moment but a versatile strategic asset for the long run. Don't miss out on this valuable, practical guide to elevate your content creation game! Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions  

In this episode of The Coaching Edge, I sat down with April Stroink, a Master Profit First Professional and Money Coach extraordinaire, to unravel the first steps to financial success for small businesses. April and I talked about the importance of flipping the script on the old-school profit formula and explored the vital importance of setting up a few basic, but foolproof financial systems. Forget the outdated notion of sales minus expenses equals profit – we debunked this myth and introduced a ground-breaking approach: sales minus profit equals allowable expenses! April outlined the profit rule that should be every entrepreneur's guiding star and emphasized the absolute necessity of keeping personal and business income streams distinct. This episode is a goldmine of insights for every solopreneur striving to pave the way for lasting financial success, which I believe is each and every one of my coach listeners! Tune in and put in place the right systems and tools to steer your business (and most importantly, you, as its owner!) toward financial prosperity.  Follow April at: @aprilstroink Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions  

In this episode of The Coaching Edge, host Wendy McCallum delves into a crucial part of building your coaching business – offering high-value freebies. In an age where building genuine connections is key, Wendy emphasizes the significance of providing very valuable free content to your audience. She shares a curated list of creative high-value freebie ideas, tailored to help you find the perfect match for your brand values and target audience. Wendy guides listeners through the process of assessing existing freebies and enhancing their value to ensure they resonate with your audience effectively. Addressing a common fear, she candidly discusses the misconception that giving too much away might devalue your services. Instead, she uncovers the magic of building trust and credibility, showcasing how strategic freebies can significantly impact opt-in rates, email gathering, and audience growth. Tune in to learn how to create freebies that not only attract your ideal clients but also foster a genuine sense of connection, ultimately paving the way for lasting client relationships. Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions

In this episode, Wendy McCallum explores a fundamental truth: as a solopreneur coach, YOU are your brand. In an era where authenticity is key, Wendy breaks down the vital connection between personal trustworthiness and brand credibility. She delves into the nuances of articulating your brand and business values, emphasizing how they shape not only your coaching sessions but also your pricing strategies, paid and free content, programming, and social media presence. Wendy shares invaluable insights on recognizing when your values are honored versus jeopardized, ensuring alignment between your personal ethos and your professional offerings. If you're a solopreneur coach striving to build trust and authenticity in your coaching practice, this episode is your guide to creating a brand that resonates deeply with your audience and feels right to you. Tune in and learn how to navigate the delicate balance between personal authenticity and professional success, crafting a brand that truly reflects your values and fosters genuine connections with your audience, clients, and fellow entrepreneurs.  Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions

One thing that I find that coaches who are building a business continually misunderstand is the business of marketing. It can feel so overwhelming that we resist showing up in this part of our business. But here’s the reality; without it, you don’t have a business, let alone a profitable one. So I’ve invited Coach Christy Osborne back so we could talk about the mindset you have to embrace to attract the clients you want. We’ll talk about why you don’t have to have a degree in marketing to grow your coaching business, and why you need to start by picking one medium and platform that feels most natural to you and commit to showing up consistently there. We’ll share examples from our own experience of how the like, know, and trust factor is critical in a successful coaching business and why you have to commit to the long game in your marketing strategy to build it. To connect with Coach Christy, check out her website at: https://www.lovelifesober.co.uk or follow her on IG @lovelifeosberwithchristy Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions

In this episode of Coaching Edge, I’m joined by Emily Lynn Paulson, a Coach and two-time author with valuable insights into the world of publishing. Emily shares the three key things she wished she'd known before becoming an author. These include the differences between self-publishing, hybrid publishing, and traditional publishing, as she sheds light on their pros and cons. Emily also discusses the often-underestimated expenses associated with publishing. Emily also reveals a few lesser-known facts about publishing, including that most writers fund their own book tours and that there’s a ton of persistence (not to mention a pretty thick skin!) required to overcome rejection in the publishing world. Emily emphasizes the role of social media in an author's journey and success, and how to know when you’re emotionally ready to share your story, making this episode a must-listen for any coaches considering writing a book. Connect with Emily: Instagram: @emilylynnpaulson Website: www.emilylynnpaulson.com Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions

Pricing your offer: This is a topic that will make any coach squirm-and for good reason. You’ve probably asked yourself- “who am I to charge that much?”. We all have. But staying stuck here too long will absolutely drive you to burnout and cause you to walk away from your dream business. So we need to talk about it. Today I’ve invited long-time Business Building Bootcamp Member, Christy Osborne, to share three powerful lessons she’s learned about pricing her coaching offers. The truth is that charging premium prices not only serves you, it also means that your clients have skin in the game, which means they’re invested in the outcome. Charging more empowers both you and the client to commit to the process and the transformation. We’re getting clear about the fact that we’re not charging for just our time- in setting our rate we’re assigning value to the desired outcome your clients are craving. We’ll also talk about what it means to reverse engineer your income goals so that you stay profitable and passionate about your work! In this episode you’ll learn: Why charging less will always result in more work and less fulfillment Why your work experience prior to coaching is so valuable to your clients Why you need to consider marketing work required to convert a client in pricing your offers To connect with Coach Christy, check out her website at: https://www.lovelifesober.co.uk or follow her on IG @lovelifeosberwithchristy Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions

In my BBB business-building community for coaches, I recently had a member who was considering creating a package of 30-minute coaching sessions. She believed if she could cut the small talk, the sessions could be shorter and she could price them more affordably, and thereby serve her clients. In this episode, I share how I helped this member see the many holes in her strategy, including a discussion about how pricing is about so much more than the physical time you spend with a client. But budgeting time for small talk can be really valuable and often leads to much more productive sessions. All that to say, less is not always more. And if you haven’t been coached in a while, we’ll talk about why it’s time to invest in yourself too. If you’re frustrated by clients who have a hard time getting to the point, or spend a lot of time on small talk, you won’t want to miss the learning in this episode!   Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions

While the majority of coach training and certification programs emphasize social media as your key marketing platform, the truth is that social media is often a slow burn in the beginning. It’s super important to create and offer free valuable content consistently, but in the very beginning, social media is unlikely to lead to many paying clients. In this episode, I’m sharing my favourite old-school marketing methods and explaining why they’re still really effective in a post-Covid world. You’ll walk away with a handful of actionable ideas for how to leverage your existing personal and business contacts, get your name out in your local and online community, and identify valuable ways to partner with complementary businesses and practitioners, so you can start making money right now! We’ll also talk about why being connected to a community of other like-minded coaches is 100% key to your success.   If you’re looking to connect, follow me on Instagram @wendymccallumcoach Want to work with me? Check out the resources I offer 👇 The Business Building Bootcamp Get Clients NOW Free Masterclass 90+ Powerful Coaching Questions