Kevin Keith is the Chief Brand Officer for Orangetheory Fitness, the 12-year-old high-growth brand founded in Boca Raton Florida by Ellen Latham, with the brand purpose to help people live longer, more vibrant lives. And by all counts, it's doing just that with its science-based, performance-oriented, one-hour workouts. OTF has 1 million plus members, 1400 studios in 50 states and 26 countries, and more than $1 billion in system revenue.Kevin has been OTF's Chief Brand Officer for five years. His career path is rich in agency experiences—he's also spent time on the client side at Coca-Cola and UPS. This conversation is rife with valuable lessons and goes to show how a brand can inspire a customer to join the organization as a leader by living its purpose and inspiring others to do the same. Keith shares how OTF stays relevant and continues to grow in an industry where brands can easily be considered a fad. Plus, he talks about building a unified culture within your organization, identifying your cusCMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's The CMO Podcast's third annual Super Bowl roundtable discussion where we break down the enormous amount of creativity, planning and thought that went into the branding moments consumers viewed during the commercials. Not only is the Super Bowl the biggest sporting event in America, but it has also become one of the most important marketing events of the year for brands big and small.In this episode, Jim sits down with some of the marketing minds behind the great work to talk about the efforts behind the ads, the effect they had on the audience, and the discussions they sparked.You’ll hear two separate panels in this episode—with a lineup just as impressive as the athletes who played during the big game.In Panel 1, you'll hear from:Gary Vaynerchuk, Chairman at VaynerX & CEO at VaynerMediaBenoit Garbe, CMO at Anheuser-BuschTodd Kaplan, VP / Head of Marketing at PepsiCoStephanie Agrimanakis Sherman, CMO at DraftKings Inc.Rafik Lawendy, Head of Marketing at Hormel FoodsIn this panel, the discussion revolved around the stand out ads, the work behind assembling the halftime show, where the consumer focus is, and brand strategy.In Panel 2, you'll hear from:Anda Gansca, CEO & Co-Founder at KnotchAndrea Zaretsky, CMO at Morgan Stanley Wealth Management & E*TRADEIvonne Kinser, Vice President of Marketing & Innovation at Avocados From MexicoAllyson Witherspoon, U.S. CMO at Nissan Motor CorporationDana Marineau, CMO at Rakuten RewardsThis discussion focused on content strategy and creating awareness in the weeks leading up to game day—plus, continuing that awareness after airing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Russell Barnett is the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream—you know, that delicious little ball of ice cream enrobed with Japanese mochi dough. My/Mochi has been making pastries since 1910 and brought the international sensation called mochi ice cream to the United States in 1993. In 2021, NielsenIQ’s Bases group named My/Mochi a winner in its Top Breakthrough Innovation awards.Russell is perhaps the world’s expert in scaling small food and beverage brands to create large categories. He was the head of marketing for Mike’s Hard Lemonade way back in 1997, where he took the brand from inception to $150 million in just 5 years. Prior to My/Mochi, Russell held various roles at companies like Popchips, Garden Protein International, Inc. (Gardein), KeVita and more.In this conversation, Jim and Russell discuss how to bring fun to work, fostering bravery in your team, and why simplicity for the consumer is key when introducing new products. They also discuss building a reputation on trust—and why your reputation is your most important asset. For all of this and more, tune in.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Morgan Flatley is the Global Chief Marketing Officer for McDonald’s, which is a brand that needs no introduction. McDonald’s is, of course, a fixture in culture—and has been a marketing trailblazer for decades. McDonald’s may be 67 years old, but it’s not acting that way—the stock price has more than doubled in the past five years, and revenue over the last year grew in the 20% range. Morgan joined McDonald’s in 2017. Previously, she spent nearly 13 years at PepsiCo, holding numerous roles and working her way up the ladder. She got her start at Satchi & Saatchi, a leading global communications and advertising network, where she spent 3 years. This conversation highlights Morgan's extraordinary mindset and just how far she's come. The discussion delves into the pillars at McDonald's that keep a legacy brand relevant, the importance of encouraging risk taking, and fostering creativity—plus, how a well supported team will do great things.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Courtney Harwood is the Chief Marketing Officer of Denver based Everside Health, one of the largest–and most innovative–direct primary-care providers in the US, with 350 healthcare centers in 34 states. Courtney has an eclectic career path and one impressive track record. She has worked on a variety of brands and business models. She's got experience on the ad agency side, with roles at BBDO, and Lowe Lintas, as well as the brand side working for the Financial Times, Fresh Direct, (online ad platform) Ad Keeper, (shopping app) Keep.com, Xerox, (biometric identity company) CLEAR, and most recently, Everside.This conversation is incredibly valuable. Courtney opens up about recognizing burn out, accepting challenges that stretch your limits, and encouraging your team to question things. Plus, understanding your customer and having them tell your brand's story, mentors, inspiration and more.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Don McGuire is the SVP and CMO for Qualcomm, the world’s largest wireless technology innovator. Chances are if you use a camera on your phone, use wireless headphones, play video games, make a phone call, or drive an electric car, you are likely using something Qualcomm invented. Don has a rich career in tech, working for companies like AT&T, Sprint, Cricket, Intel…and now Qualcomm. Jim and Don dive into Don's beginnings in telecommunications which started out selling cell phones when the only mobile phone at the time could be found as part of a luxury car. They delve into the skills he acquired from one position to the next, culminating in a broad scope and understanding of the intricacies of the industry, that eventually led him to the role of CMO. Plus infusing credibility in your marketing, the CEO/CMO relationship, the alignment of business and marketing goals, the value of brands owning their narrative, and more.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guy Kawasaki is the Chief Evangelist at Canva, the easy-to-use graphic design platform that prides itself on giving its users the tools and knowledge to make graphic design as simple as possible. Guy is a multi-hyphenate who is best known for his stints at Apple—being the software evangelist from 1983-1987—and returning to become their Chief Evangelist in 1995-1997. He has also worked, invested and advised other exciting companies, as well.In this wide-ranging conversation, Guy talks about why people should not try and replicate Apple's success—and what all successful companies have in common. He also talks about what drew him to Canva and his core beliefs on marketing.Guy has a podcast titled "Guy Kawasaki’s Remarkable People Podcast." In each episode, Guy speaks to thought leaders, legends and iconoclasts. New episodes of his podcast come out every Wednesday morning on Apple Podcasts, Spotify or wherever you get your podcasts. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lara Hood Balazs is the EVP, General Manager, and Chief Marketing Officer of Intuit, the $9.6 billion in revenue financial software firm. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, and recently acquired e-mail marketing platform Mailchimp and credit score and reporting platform Credit Karma. Lara has a wide range of responsibilities at Intuit, overseeing the marketing for all of its products. In this conversation, Lara shares how she prioritizes and keeps track of all of her initiatives. She also discusses Intuit's corporate discipline and how they are always acting in the interests of their consumers.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Than Hartsock is the Director of Corn & Soybean Production Systems at John Deere. Not only is John Deere an iconic 184-year old company with nearly $40 billion in revenue, but it's also a world leader in providing advanced products, technology and services for those who are revolutionizing agriculture and construction.During Jim's time as a CMO, he discovered that one of the strongest partnerships for a business is when marketing and R&D come together. In this conversation, Than talks about how he works with the marketing department to make sure everyone is on the same page. This discussion is a great example of the benefits that come out of R&D and marketing teams coming together.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aron North is the Chief Marketing Officer of Mint Mobile. Mint Mobile is a private telecommunications company that sells mobile phone services and has grown 90,000% in the last five years—and one of its largest owners is actor Ryan Reynolds. In this conversation, Aron talks about working with Ryan Reynolds—and how Mint and Ryan work together to engage with their consumers. Aron also talks about how his tenure at Taco Bell gave him great insights into engaging with consumers and how his "outside in thinking" gives him a competitive edge. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jessica Robertson is the Chief Content Officer at TOGETHXR which is a brand-new media and commerce company with a mission to feature a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers. The founders of TOGETHXR are four world-class athletes, all Olympic Gold Medalists, Alex Morgan, Chloe Kim, Sue Bird, and Simone Manuel. Their objective is to disrupt the inequitable pattern in sports and media—only about 4% of sports coverage is women's sports. In this conversation, Jessica talks about the impact storytelling has on DE&I and what marketers and executives can learn from great storytelling—especially when it is rooted in purpose. The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ricky Engelberg is the CMO at Vista (formerly known as VistaPrint), the $1.4 billion brand that helps small businesses grow and prosper by offering a range of services including marketing material signage to graphic design services. In this conversation, Ricky talks about his deep passion for brand marketing and why marketers need to be brand evangelists. Ricky shares how working with founders at Nike and Vista gave him a richer vision for the brands he has worked on—and more.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle (Cervantez) Van Slyke is the Sr. Vice President of Marketing & Sales at The UPS Store, a subsidiary of UPS and the nation’s largest retail network of shipping, postal, printing and business service centers. Michelle has held this role for nearly 12 years, leading all marketing for a network of more than 5,000 retail locations and overseeing their ambitious store redesigns to meet the growing needs of consumers.In this conversation, Michelle talks to Jim about how she and her team learn from store associates to better serve customers. She also talks about working with her parent company's CMO to achieve a singular vision for the company—plus, how she manages such a large scope of responsibilities.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of the CMO DE&I mini-series, Jim welcomes two guests from Providence, a non-profit health care system operating multiple hospitals across seven states. Joining him are Karen Ashley, Associate Vice President of Diversity, Equity & Inclusion, and Melissa Tizon, VP of National Communications.Karen has been in the DE&I space for over ten years, and in this conversation, Karen explains why DE&I is different now. Karen and Melissa also talk about the importance of DE&I in a healthcare company and how DE&I is the future for recruiting. The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kathy Fish is the recently retired Chief Research, Development and Innovation Officer of Procter & Gamble. Kathy retired in 2020 and was at P&G for over 40 years. This episode will explore the relationship between Marketing and Research and Development within a company. P&G excels in both disciplines, and Kathy talks about the best strategy to align the goals of each team. She also discusses GrowthWorks, an initiative she launched to bring lean innovation to scale at P&G (which would later become a Harvard Business School case study).CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrea Brimmer is the Chief Marketing and PR Officer for Ally Financial. Ally Financial is one of the largest car-finance companies in the U.S. and is the 17th largest bank in the United States by assets.In this conversation, Andera talks about how Ally Financial is creating spaces for leadership to interact and listen to team members to discuss DE&I. She also talks about how Ally's business decisions and new ventures are created with DE&I in mind.The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer Davis is the Chief Marketing Officer of Learfield, the leading media and technology company in college sports. If you are a college sports fans, chances are you have used or experienced their products. Previously, Jennifer was the Head of Product Marketing Management for Amazon Web Services. She also held marketing roles at Intel Corporation, Honeywell, Planar Systems, Inc. and more.In this conversation, Jennifer talks about the interesting role she has as a marketer when it comes to connecting all of these different channels at Learfield. She also discusses how she is a big believer in memos and gives insights into her decision making process.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Jim Stengel is welcoming back his fourth-ever guest that was on the podcast back in 2019. That's right—it's Frank Cooper, the Senior Managing Director & Global Chief Marketing Officer at BlackRock, a global asset manager and technology provider with the purpose of helping people experience financial well-being.In this conversation, Frank talks about how his experience as a Black executive helps inform BlackRock's DE&I decisions and initiatives. The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The CMO Podcast, Jim is joined by Bethany Quam, Group President at Blue Buffalo Co. The company is the leader in premium quality, all-natural pet nutrition and General Mills' fastest-growing categories which is up 25% in the most recent quarter. Bethany has been with General Mills for nearly 30 years—and, in her words, she's had five different careers within the company. In this conversation, Bethany talks about her experience continuing a founder's story after an acquisition. She also talks about the importance of doing something new often and the best ways to give feedback. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The CMO Podcast's DE&I mini-series, Jim is joined by Charisse Hughes, SVP & Global CMO at Kellogg Company, and Stacy Kemp, Principal/Partner at Deloitte.In this conversation, Charisse and Stacy discuss the importance of diversity, equity and inclusion. They discuss how Kellogg Company is focusing on how to implement DE&I across the entire organization and why authenticity matters—plus, how looking inward at Kellogg Company's DE&I goals made the brand's offerings and engagement more diverse.The CMO Podcast's DE&I mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Trust is easily one of the most important and valuable building blocks for any brand or company today. But how is trust earned, maintained and measured? In this episode of Office Hours, Jim and his guests are going to answer those questions, along with questions that listeners have submitted on the subject of trust. Joining Jim for this episode is Suzi Watford (EVP Consumer & Chief Marketing and Membership Officer at Dow Jones and The Wall Street Journal) and Ashley Reichheld (Customer, Brand & Experience Practice Lead and a principal at Deloitte Digital, leading the HX TrustID platform).If you have any questions about Deloitte Digital's HX TrustID platform you can email Ashley at, [email protected] . If you have a question for us, leave us a voicemail at (781) 786-8885‬ or email us your question at [email protected] and we will try to feature it in future Office Hours episodes!CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kwasi Mitchell is the Chief Purpose Officer and a Principal at Deloitte Consulting, the largest professional services network in the world. As Cheif Purpose Officer, Kwasi oversees several important initiatives for Deloitte including DE&I, sustainability, climate change, and more. He also lead DE&I for Deloitte's consulting practice.In this episode, Kwasi talks to Jim about organic strategies to implement DE&I in organizations. He also shares how to efficiently measure DE&I, and why DE&I should not be viewed as a one size fits all solution. The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the first episode of our DE&I (Diversity, Equity, and Inclusion) mini-series, Jim speaks with Carla Zakhem-Hassan. This episode was recorded before Carla was appointed Chief Marketing Officer at JPMorgan Chase. She formerly held the roles of Chief Brand Officer and Chief Marketing Officer at Citi.In January 2019, Citi’s then CEO Michael Corbat declared that Citi’s pay equity was unacceptable—and he made a public commitment to change it. In this episode, Carla and Jim discuss the headway she was making at Citi to address the pay gap. Carla also talks about how her own upbringing as an immigrant and woman in corporate America helped inform her decision-making for DE&I initiatives. The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Micky Onvural is the CEO of Bonobos, the largest clothing brand ever built on the web in the US. Bonobos was founded in 2007 and was acquired by Walmart in 2017. Micky joined Bonobos in 2016 as their CMO and was promoted to CEO in 2018.In this conversation, Micky talks about how she transitioned into her current role and how there is no guide to being a CEO. She dives into how she keeps her communications open with her entire staff and why she leads through positivity and vulnerability. Micky also shares insights on how she has been leading the apparel company through the pandemic and the great resignation. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Heidi Cooley is the SVP and Chief Marketing Officer of Crocs, the iconic shoe company founded in 2002 and known for their signature clog design made from foam with several holes. In 2020, Crocs had $1.4 billion in sales and 13% growth. It's had even stronger growth so far in 2021—plus, a stock price that has nearly tripled in a year.In this conversation, Heidi talks about the strategies she and her team created to make Crocs one of the most popular footwear brands. Heidi explains how Crocs thinks about their partnerships, activations and how they connect with their consumers everywhere.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Rowley is the Vice President of Marketing at Panasonic System Solutions Company of North America. Panasonic is a major Japanese multinational electronics and technology corporation—and it may be one of the most misunderstood companies in the world. It’s an 8 trillion yen company, which translates to roughly 72 billion dollars in sales. The majority of its business is in leading-edge B2B technologies in fields like technology, information systems, construction and electronics.In this conversation, Brian talks about what marketing is like for the 103-year-old company that is headquartered in Japan, where there is no direct Japanese translation for the term "marketing." He also talks about how Panasonic is playing the long game and is thinking about the next 100 years. Brian is also a podcaster and talks about the importance of having a company podcast to share insights and initiatives throughout the organization. You can listen to Panasonic's podcast The Big REthink on Apple Podcasts, Spotify or your favorite podcast app!Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zena Srivatsa Arnold is the Global Chief Digital & Marketing Officer at Kimberly-Clark, the multinational personal care corporation with brands such as Kleenex, Kotex, Cottonelle, Huggies and many more! Before joining Kimberly-Clark, Zena held various roles at Google, Kellogg Company and Procter & Gamble where she and Jim partnered on several marketing initiatives with Folgers & Olay. In this conversation, Zena tells Jim about how her time working at a technology company helped her move faster at Kimberly-Clark. She also discusses how her team is measuring its brand's impact across the world and shares successful strategies for connecting to consumers with purpose.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kim Caldbeck is the Chief Marketing Officer at Coursera, one of the largest online learning platforms in the world—and it is only 9-year-old. Kim has been with Coursera for over six years and has been CMO since 2018. Previously, she held various marketing roles at Facebook.In this conversation, Kim talks about how Coursera connects with its learners and how her time at Facebook helped her scale Coursera. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deena Bahri is the Chief Marketing Officer at StockX, which is an online marketplace with a unique bid-ask model. StockX’s special formula has rocketed the company to a recent multibillion-dollar valuation. Before joining StockX, Deena held marketing positions at Reebok, The Ladders.com, Gilt Groupe, Birchbox, Juicero, and Helix.In this episode, Deena discusses how StockX stays customer-centric and all the ways they listen to their consumers, fans, and employees on all levels. Deena also talks about StockX's roadmap from growing the business to growing the brand. This is a great episode about how brands can successfully scale while connecting with their users. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Smith is the CMO of NPR, the independent, non-profit media organization that was founded with the purpose to create a more informed public—crucial to every democracy. Previous to this role, Michael was with several entertainment brands including CBS, Disney ABC Television, The Food Network, the Cooking Channel, and Scripps Networks Interactive.In this episode, Michael shares his insights on how to market a national media brand and why NPR is different from any of his previous organizations. Michael discusses how NPR is not only diversifying their talent, but also how his team is bringing their legacy audience along for the ride. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In our inaugural episode of Office Hours, Jim is joined by Tanneasha Gordon, Partner / Principal at Deloitte & Touche, and Kelly Leger, Partner Managing Director at Deloitte Digital, to answer your questions about the future of digital advertising in a cookieless world. Jim and his panel of participants take a critical look at what will happen when third-party cookies begin to disappear and how your organization can be proactive about it.Have a question for us? Leave us a voicemail at (781) 786-8885‬ or email us at [email protected], and we will try to feature it on future Office Hours episodes!Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Introducing a new series to The CMO Podcast, ‘Office Hours!’ In each episode of this show, Jim will be joined by experts to discuss a trending topic in marketing. Not only will they go in-depth on the topic, but they will also be answering your questions on the topic!Want to Jim a question? You can leave a voicemail at (781) 786-8885‬ or email your question at, [email protected],!The first Office Hours episode will be about Advertising in a Cookieless World which will premiere on The CMO Podcast channel on Wednesday 9/8.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jack Reynolds is the CMO of Free People, the apparel and lifestyle brand which is part of the Urban Outfitters Group. Jack has been with Free People for five years and was recently promoted to CMO in April. Before joining Free People, Jack was at Bertelsmann Media Group managing online and direct programs for 13 years.Jack didn't start his career as a marketer—he actually had ambitions to work in the music industry as an A&R representative. He started on his path as a marketer when he was trying to find strategies to promote his artists. In this conversation, Jack shares his blueprint for connecting a brand's voice to new and existing consumers. He also talks about the importance of patience in the role of a marketer and why listening is the most important tool you can have in your arsenal. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ali Weiss is the Chief Marketing Officer of Glossier, Inc. which was founded in 2014 on the belief that beauty isn’t built in a boardroom (rather, it happens when you’re a part of the process). Glossier began with Into The Gloss, a beauty website devoted to people sharing the products they love—and later transformed into a direct-to-consumer beauty juggernaut with a reported valuation in the billions. Ali has been with Glossier for six years and was promoted to CMO in June 2021.In this episode, Ali shares how her team is involved with their consumers and how they process every piece of feedback. She also talks about how Glossier stays creative—plus, we get a first-hand look at how special this brand is to its consumers.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Not only is Cindy Davis the Executive Vice President and Chief Brand Officer at Bed Bath & Beyond, but she is also the President of Decorist, an online interior design service that is a sister company to Bed Bath & Beyond. Cindy is about 15 months into her role and has hit the ground running. The organization is undergoing a massive transition, and they are remodeling nearly half of their retail locations while consolidating several stores. They are also launching several new brands at the pace of one new brand per month.In this discussion, Cindy shares her framework of laddering up the sub-brands messaging to the overall ethos of the parent brand. She also shares how the Bed Bath & Beyond retail locations are changing and how she is always keeping the customer in mind when making these decisions. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of The CMO Podcast, Jim Stengel recaps this year's Cannes Lions International Festival of Creativity, with a panel of remarkable guests. This episode was recorded over a Zoom session organized by VaynerMedia with roughly 150 marketers in attendance. A big thanks to Suzanne Fanning from Wisconson Cheese for sending participants a wonderful cheese spread for this virtual event, and Gary Vaynerchuk for sending a bottle of Empathy Wine to pair with it. First, we hear from Steve Latham, the Head of Talent & Training at Cannes Lions International Festival of Creativity, for an overview of the five-day virtual event. Then, Jim chats about some major takeaways from the event with Pedro Earp from Anheuser-Busch InBev, Hana McTaggart from Loon, Shannon Taylor from Procter & Gamble, Amanda Rassi from The Kroger Co., Garrett McGuire from Merrell and Gary Vaynerchuk from VaynerX and VaynerMedia.If you have any questions or are interested in signing up for the Cannes Lions CMO Accelerator program, please email Steve Latham at [email protected] our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gail Tifford is the Chief Brand Officer at WW (formerly Weight Watchers), a scientifically proven program for weight loss and wellness with digital, in-person and virtual workshops, along with personal coaching solutions to help people meet their goals. Before joining WW in 2018, Gail held multiple positions at Unilever and was VP of Strategic Partnerships at MTV Networks/Viacom.In this conversation, Gail talks about how she helped WW transform from a weight loss company into a lifestyle brand. She shares the insights Oprah gave her when she joined the company. Plus, she talks about her very first meeting with WW's President and CEO Mindy Grossman. This episode offers great takeaways about how to both build a strong culture and how to change a brand's image.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aimee Johnson is the Chief Marketing Officer at Zillow Group, an American online real estate marketplace company with the mission to give people the power to unlock life’s next chapter.Aimee Johnson joined Zillow Group in November 2018. Previously, she was at Starbucks for over 14 years—starting as Director of Coffee Strategy and Innovation and working her way up to SVP of Digital Customer Experiences. Among many of her accomplishments at Starbucks, she grew the loyalty program from 2 million to over 14 million customers and drove a minimum of 33% incremental growth year over year.In this conversation, Aimee talks about Zillow's new mission, their pandemic traffic and how she is leading their marketing efforts.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Linda Lee is the Chief Marketing Officer of Meals & Beverages at Campbell Soup Company. This 152-year-old diversified, "Mmm, Mmm Good" food company generates about $8.7 billion in sales. In this conversation, Linda talks about her unique career path. With a degree in chemical engineering, she began as an engineer and went on to hold several marketing positions at companies like General Mills, Mondelēz International and more. Linda talks about how her background as a scientist helped shape her practices as a marketer. She also dives into the importance of focus when it comes to marketing goals and how she and her team use that to their advantage.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fara Howard is the Chief Marketing Officer at GoDaddy. GoDaddy is the world’s largest online services platform with 20 million customers, 80 million-plus domain names and about 9,000 employees. Before joining GoDaddy, Fara worked with brands like Amazon, Vans, Dell, Gatorade, and more!In this conversation, Fara gives us a masterclass on the tenets of creating a first-class in-house creative agency, and how brands should play into the content. She also talks about the benefits of external partners in an internal agency and why experimentation matters.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michele Ghee is the CEO of Ebony and Jet, the iconic and storied Black magazines that were launched by Chicago publisher John H. Johnson about 75 years ago. Over the past 20 years, she has been an executive with The Weather Channel, A&E Television, CNN, BET, and William Morris Endeavor. Michele has been at the helm of Ebony and Jet for a few months now. The new owners of the brand are former NBA player Junior Bridgeman and his family—and they have big plans in store. In this conversation, Michele covers a lot of topics, including how she builds and manages teams. She discusses how she is living her purpose as the CEO of these brands and the exciting challenge of bringing these brands to life using modern channels. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jed Berger is the Global Chief Marketing Officer at American sportswear and footwear retailer Foot Locker Inc. With approximately 3,000 retail stores in 27 countries, the company oversees a portfolio of brands such as Champs, EastBay, SideStep and Kids Foot Locker.In this conversation, Jed talks about what he does not like about marketing these days and why the best approach to marketing lies in storytelling. Jed also talks about how his diverse career path as an entrepreneur trained him to be a better marketer and stay ahead of trends.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Corey Maynard is the CMO of Ooni Pizza Ovens, the fast-growing brand that created the category of portable backyard pizza ovens and has since expanded into other pizza-making tools and equipment. Before joining Ooni in 2020, Corey was the CMO of the popular cooler and drinkware company YETI.In this conversation, Corey discusses what it's like to lead a marketing team for brands that are experiencing growth at an extraordinary rate. He also talks about how marketing has evolved among the wake of privacy concerns and how it pays to be smart and creative during these times. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dipti Kachru is the Chief Marketing Officer of U.S. Wealth Management at JPMorgan Chase & Co. Dipti was born in India and later moved to the United States. She has been working in financial services since 2008, when she joined Oppenheimer Funds, before moving to JPMorgan Chase & Co. in 2011. In this conversation, Dipti talks about what it is like to have a great marketer for a boss. She also reflects on the challenges that come with being a marketer for financial services and wealth management. Although it is challenging, Dipti is finding success when it comes to attracting millennial investors by redefining what "wealth" means. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John Galloway is the Chief Marketing & Innovation Officer at the fan-favorite 95-year-old chocolate brand Godiva. John began his marketing career at public relations firm Burson-Marsteller, which began a journey to work on brands such as Miller beer, Mountain Dew, Pepsi, and more!In this conversation, John talks about how Godiva is bridging the gap between luxury and accessibility. John also discusses how his mentors have shaped him as a leader and why it is important to have loyalty to the brand you work for, especially when you are off the clock.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sophie Bambuck is the Chief Marketing Officer at Everlane, which is a clothing brand that differentiates itself on a concept it calls “Radical Transparency.” That means showing the consumer the costs and business practices associated with the company’s products. Sophie is Everlane's first-ever Chief Marketing Officer in the company's 11-year history. Before joining Everlane as their first CMO, Sophie held marketing positions at Nike including the VP of Global Brand Marketing. Along with multiple roles at Nike she also served as the VP&CMO of Converse. In this conversation, Sophie talks about the hard decisions she has had to make on her journey as a CMO. She also talks about a brand vs product company, and why Nike is the best education for a marketer.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this special episode, Jim welcomes a senior marketer and a creative director to talk about their partnership and their relationship in what he is calling a "blueprint for brands and partnerships." His guests today are Jon Hall, Director of Market Strategy at Whirlpool Corporation, and Atit Shah, Chief Creative Officer at Digitas North America.Jon and Atit worked together when Jon was the Head of Marketing for JennAir, which is Whirlpool's line of luxury appliances. Jon and Atit successfully rebranded JennAir into a hot brand and won a Gold Effie for their JennAir marketing campaign. This episode is a deep dive into the partnership between these two leaders, and a behind-the-scenes look at a successful relationship between a marketing team and an agency team. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabell Marquez is the CMO of Dreyer's Grand Ice Cream. Dreyer's parent company, Froneri is the second-largest global producer of ice cream, behind Unilever. Elizabell oversees the marketing for beloved ice cream brands including Häagen-Dazs, Outshine, Drumstick, Dreyer's, Edy's and more!In this conversation, Elizabell talks about her management style, and why being a leader means being honest with your team. She also talks to Jim about her highly anticipated new ad campaign, why customer interactions are so important and much more! Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.