When most audiences are multicultural today, there’s a need for translating your marketing communication into other languages. … and if you want to make sure you don’t offend or annoy your audience, Google translate can’t help you. In this episode of The Claw, Joe Goldstein, Resource Coordinator at TrueLanguage, shares common mistakes and misconceptions when it comes to translation, why businesses need localization and not just translation, and how you can approach the translation process successfully.

Communication is the foundation of all relationships. We’re happy to have Liger’s managing partner Cynthia Hayes back on The Claw to chat. Listen in on Cynthia’s tips on how to communicate in the middle of mergers and acquisitions as well as communicating something new or different from a leadership perspective.

Insurance agencies are in constant competition with each other. Is your insurance agency leveraging its content writing to the best of its ability to stand out? Jackie Chism, director of content at Liger Partners, joins us on The Claw to chat about missed opportunities within insurance content writing.

Why is it important to have social media in today’s climate? Today we’re welcoming new Liger Brejhe’ on The Claw to talk about why refusing to be present on social media can hurt your business.

What two questions do you need to ask in your marketing interviews to find the people who will take your marketing to the next level? Today on The Claw, Eric is joined by Fletcher Wimbush, CEO of the Hire Talent to discuss all things hiring and how marketing impacts your hiring.

LinkedIn is a powerful tool that everyone, especially business leaders, need to be utilizing. But what should you be posting on LinkedIn and what needs to be in your profile? Today on the show Liger's Social Media Manager, Stella Huffman is back to discuss all things LinkedIn!

How do you stay ahead of the digital transformation? How does it affect your company and your company's marketing? And how does Salesforce fit into it all? Today on The Claw, Bryan da Frota, COO of ListEngage, joins Eric to discuss all things digital and how to get the most out of your Salesforce investment.

Hiring for sales within your organization is one of the most difficult and important things leaders have to do. Today on the show Eric is joined by Business Leader, Sales and Leadership Expert, Executive Advisor, Speaker & Strategist, Jane Gentry to discuss building trust in your company's leadership and how to hire and retain top sales talent.

It can be a challenge to keep up with your audience's changing behaviors, but it is certainly not impossible!  Today on the The Claw Eric is joined by Liger's Director of Client Success, Vanessa Martinez to discuss how you can better understand where your target market is and what they need.

Are your sales and marketing teams working together to help you achieve your business goals?  Today on The Claw, Eric sits down with Todd Callen, VP of Sales at Acsellerate Sales Advisors to discuss the functions of each department and how they can compliment each other.

The season of love is upon us, but is your brand sharing the love online? Liger’s Social Media Manager and holiday fanatic, Stella Huffman is in the studio with tips for how your brand can engage with customers and receive the love you deserve.

This week on The Claw Podcast, Eric is joined by Jencap’s Kathryn Smith. As the Managing Director of Marketing, Kathryn has overseen more than 12 mergers, acquisitions, and rebrands in 2021. After rising to the 4th largest insurance wholesaler in the country in less than 6 years of existence, Jencap is a brand with a story to tell. Listen in as Kathryn discusses what it takes to unify a large group of specialized businesses all under one brand umbrella.

One of the most important aspects of business is understanding who you are trying to reach. When trying to reach your audience, whether through advertising, campaigns, or surveys, it’s important to consider their perspectives and experiences. On this week’s episode, UX Researcher & Liger, Jojo Bowling is here to discuss what information you may be missing about your customers. From bias to focus groups to question types, JoJo and Eric cover all of the hot-button topics.Listen in to learn how you can understand and reach your audience.

Aside from the day to day decisions that come with running a business, business owners must also think about the strategic planning that impacts the long term success of the company. One consideration they often overlook is succession planning.As a CEO, director, or manager, you should be replaceable in your organization. This week on The Claw Podcast Beth Miller of Executive Velocity joins Eric to discuss how your organization can plan for the future.Listen in for tips on how to foster development for your senior leaders to expand their roles and success.

The holidays provide so many opportunities for your company to engage with your customers in a unique way. This week on The Claw Podcast, Liger's resident social media expert Stella Huffman is back in the studio to give you your holiday guide to social media so you can make your brand shine this season.Want to know how to finish 2021 strong and create momentum for the new year? Listen to Stella’s full interview here.

Are you struggling to attract quality talent like many other companies in 2021? It's certainly an employee's market but that doesn't mean you need to get a ping pong table and have beer on tap to attract your desired candidates.  This week the OG of Opportunity Courtney Psinas joins The Claw Podcast to tell you how to actually attract your next new hire.  Listen in for Courtney's tip on what NOT to do when you are hiring.

On our final Halloween edition of The Claw, Eric is joined by Liger's Video Production Manager, Ingrid Schmidt to discuss all of the deadly video mistakes that will kill your career and how to avoid them. #video #marketing #LigerPartners

Pursuing new leads is essential, but are you putting in the effort to retain your loyal customers?  Today on The Claw, Eric sits down with Liger's own Director of Client Success, Cynthia Hayes to discuss why retention and acquisition should both be apart of your marketing strategy.

Is your copy so spooky it's scaring away potential customers? Today on The Claw, Eric is joined by Liger's Director of Content, Jackie Chism, to discuss how to draw people in with your words.

Join Eric for this spooky Halloween episode of The Claw!  Today he's sitting down with fellow Ligers, Stella Huffman and Maddie Hayes to discuss the do's and don'ts of social media.

On this episode of The Claw, Eric is LIVE at DIG SOUTH talking to Ernest Eich of Shandoka Electric Motorcycles.

Today on The Claw, Eric is joined by Justin Newell. Justin is the COO of AI workforce management solution, Inform Software. On this episode, Justin discusses the digital shift in supply chain management, return on optimization (ROO), and why and how to incorporate your Marketing in decisions beyond sales and marketing. Listen in to learn about the AI projects Justin is working on with Delta and other logistic companies.

How can advertisers move their buyers along the customer journey? Andrew Fischer of Choozle joins Eric on the podcast to discuss display advertising and how to optimize it in your marketing.

Today on The Claw Podcast Eric is joined by Quinetha Frasier. Quinetha is a promoter, connector, and the Founder of of Southern Equity Collective. On this episode she talks about diversity equity and inclusion as it relates to your business and how to embed these concepts into your marketing.Listen in to learn what the most dangerous type of leader is.

When you look ahead to the future, do you know what the strongest indicator of where we are headed as a culture is? It's not academia or Wall Street. It's not politics. Research has actually found politics is the LAST indicator. Turns out arts and entertainment is what leads and creates our culture. This week on The Claw Podcast, Bryan Coley, Chief Creative Officer of Reel Experiences, joins Eric to talk about how you can use Netflix to strategize your next move as business leaders and as as marketers.

On this episode of The Claw, Eric is joined by Crispin Cruz. Crispin is a seasoned sales expert and the founder and CEO of Sales Arbiter.Sales and marketing are often listed together but really are not the same. Crispin joins the podcast today to talk about aligning your sales and marketing teams and the 7 parts of the sales process. Tune in and find out where you can support and augment your sales team.

The office is coming back but will it ever be the same again? Today on The Claw, Chris Bisceglie, VP of Marketing at Atlanta Office Interiors, joins Eric to discuss upcoming office trends, why your office reflects your brand and impacts your bottom line, and how to create a space that tells your story. Listen in to hear how the Liger Lair was designed and then register for our Open House to come see the space in person: https://1l.ink/2T42LG8.

A few weeks ago Fela Smith joined The Claw to teach us that the biggest marketing mistake executives make when it comes to creating marketing messages is talking to the wrong audience. This week on The Claw, Jackie Chism, Lead Writer of Liger Partners joins Eric to teach you how to use persona data and research to write messages that convert. Listen in for one simple tip to transform the effectiveness of your copy.

We've all heard "buy low, sell high." You've probably even practiced this philosophy. This week on The Claw Podcast, Dakota Ward joins Eric to discuss the one time that phrase must be reversed if you want to win big. Listen in to find out what Executives need to understand before they pull the trigger on their next marketing spend.

Are you  spending your marketing budget in the most effective and efficient way?  Often overlooked, research is such an important component when you are launching a product or creating messaging to promote your product or company. To have the right message that hits the right customer results in a much greater ROI from your marketing strategy.  Tune in to find out the marketing mistake most marketers make when they develop their marketing plans.

Content marketing is an essential part of your strategy.  Tune in to this episode of The Claw to find out more!

Local business owners are so busy in the day-to-day of their business operations that marketing is overlooked and often feels overwhelming. Yet marketing for small businesses has only become more important in 2021 to let customers know they exist. This week on The Claw Podcast, Courtney Psinas joins host Eric Holtzclaw to show us why marketing doesn't have to be overwhelming and it certainly doesn't need to be costly for small businesses. Listen in for tips you can implement today to attract customers and keep them coming through the doors. 

On this week's episode of The Claw, Eric is joined by Founder of Consciously Funded, Lavonya Jones. Listen to this conversation as Lavonya gives listeners 3 tips to find investors who are invested in your company with more than just finances and tells why that is important.

Today on The Claw, Eric is joined by Craig Slike, Director of Creative Services at Liger, to discuss the ROI of creativity. Today's discussion centers around how executives can navigate creative strategy for their companies when they may not have a creative bone in their body. Tune in to learn his tips and secrets to a successful campaign.  

Okay fine! Metrics do matter but not the metrics you are using. Learning where to look to determine where to spend your next marketing dollar is going to be key to a successful strategy. This week's episode focus is all about the marketing you ask for vs the marketing you need. Nobody wants to waste money, so listen in for your next marketing move.

"We may not have been the best startup that day, but we were the most prepared. They knew I didn't come to play." Ashlee Ammons joins Whitney on the podcast to share how she and her mom, fellow business partner, Kerry Schrader became two of the first black women to raise $1 million in a pitch competition for their company, Mixtroz.

Kristin Andree, Chief Strategist with Andree Consulting Group, joins the Canned Heat podcast to share personal branding tips for women in business. Plus, we discuss the launch of her upcoming StrongHER Together Community Groups and how to push past the limits we set for ourselves.

The right tactics, added together, create a successful strategy. On this edition of the Canned Heat Podcast, Mark McKenzie, co-owner (with his brothers!) of Docqmax Digital Printing joins Liger Partners Managing Partner, Whitney Mendoza to talk print marketing to accompany your trade show and other growth initiatives.

On this episode of the #CannedHeat Podcast, Founder & CEO of DeVil-Tech, Edward DeVilliers, joins Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw to talk about working with the government as a small business. #UnleashTheBeast Are you ready to unleash the marketing machine? Connect with your new besties at LigerPartners.com

Everyone is always told "You need to be on social media," but no one knows what they are supposed to do with it once they're on it. It turns out it's actually much simpler to create quality content than you might think. Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza are back on this episode of Canned Heat to discuss creating content and being strategic with it. Are you ready to unleash the marketing machine? Connect with your new besties at LigerPartners.com

Nadine Mullings, Liger Partners Project Manager, joins Doji Master (aka Chief Strategist) Eric Holtzclaw again to discuss operations: creating a plan and executing it. Are you ready to unleash the marketing machine? Connect with your new besties at LigerPartners.com

On this episode of the Canned Heat Podcast, Liger Partners' Doji Master (aka Chief Strategist) Eric Holtzclaw and Nunchuck Master (aka Managing Partner) Whitney Mendoza sit down and discuss how to move fast when you're big. #UnleashTheBeast Are you ready to unleash the marketing machine? Connect with your new besties at LigerPartners.com

On this episode of Canned Heat, Nadine Mullings, Project Manager with Liger Partners, joins Doji Master (aka Chief Strategist) Eric Holtzclaw, to discuss email marketing and how it's very much alive. #UnleashTheBeast Are you ready to unleash the marketing machine? Connect with your new besties at LigerPartners.com

Joining in on the fun, Cynthia Hayes, Public Relations Project Manager for Liger Partners, demonstrates her mad skills in earned media and public relations in her conversation with Doji Master (aka Chief Strategist) Eric Holtzclaw. #UnleashTheBeast Are you ready to unleash the marketing machine? Connect with your new besties at LigerPartners.com

"All business is local in some aspect." - David Ciancio On this episode of Canned Heat, Eric V. Holtzclaw sits down with SEO Wizard David "Rev" Ciancio as he shares his location based marketing and search engine optimization magic tips. #UnleashTheBeast Are you ready to unleash the marketing machine? Connect with your new besties at LigerPartners.com