The Business of Meetings – Episode 245 – Inside the Mind of a Corporate Event Production Manager: Insights for Event Business Owners with Evan Babins We are delighted to have Evan Babins joining us on the show today. Evan is the newly appointed Manager of Event Production at Scotiabank. In this episode, Evan discusses his career path and shares practical insights for business owners on the best practices for leveraging vendor networks, securing sponsorships, and optimizing trade show opportunities. Bio: Evan Babins has 10 years of experience in corporate event production. Throughout his career, he has had the chance to manage event logistics and technical event production for many world-class clients like Nissan Canada, Equitable Bank, Kia Canada, Novartis, and TD Bank, to name a few. Evan has worked in the live, virtual, and hybrid event spaces, honing his craft as a top-tier event industry trendsetter. Evan has been included in BizBash's Top 250 Event Professionals, Eventex's Top 50 Most Influential Event Technology Professionals, Bizzabo's Top 55 Event Experience Leaders & Special Event Magazine's Top 20 Young Event Pros to Watch lists.  Evan is currently the Manager of Event Production at Scotiabank, one of the top 6 banks in Canada. He works on internal and external-facing events and experiences. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Evan Babins On LinkedIn Instagram  

Today, we are excited to welcome Adi Klevit, the CEO and founder of the Business Success Consulting Group, as our guest. Adi's work is indispensable for any business owner. Join us to hear her story and learn from her impactful insights on the power of effective processes as she clarifies how to document each aspect of your work to allow effective delegation and support your business's growth. Journey into Process Improvement and Industrial Engineering Adi began her career in process improvement by choosing to study industrial engineering, drawn by the way it blended science with people-focused work. That discipline sparked her passion for creating order from chaos, which she has carried forward over nearly 30 years, working to streamline and optimize business processes. Early Career in Process Improvement Adi worked at a bank during her last college year, focusing on improving data accessibility and analyzing workflows for greater efficiency. That deepened her interest in process improvement and set the foundation for her career. Transition to Entrepreneurship Adi has always had an entrepreneurial spirit, running businesses in her youth and early professional years. With extensive experience advising and observing other entrepreneurs, she launched her own company about 14 years ago with a realistic understanding of the challenges involved. Unexpected Challenges of Entrepreneurship Working closely with many entrepreneurs prepared Adi for most of the hurdles she faced when founding her business. Her experience gave her insight into many common business problems, and helping other business owners tackle them prepared her for handling similar issues within her company. Building Business Processes and Procedures Effective processes can improve onboarding, mitigate risk, and reduce dependency on key employees. Adi emphasizes that while entrepreneurs often prioritize sales and networking, building processes is essential for operational consistency, scaling, and adding value. Getting Teams to Follow Procedures Adi designed an eight-step process to promote adherence to procedures across organizations. The first step involves securing buy-in from leadership and team members by clearly communicating the benefits of following established processes. The next step is assessing the personal motivations of each team member, ensuring they understand how the procedures align with their goals and the company objectives. Next, the process includes creating detailed, clear guidelines that outline each step of the procedures, making them easy to understand and implement. Training sessions will be necessary after establishing the guidelines to ensure everyone is on the same page. Regular check-ins and feedback loops help identify any challenges or misunderstandings in the implementation phase. Open Communication Encouraging open communication allows team members to voice concerns and suggest procedural improvements. Finally, Adi emphasizes the importance of recognition and rewards for teams that consistently follow the procedures to reinforce positive behavior and foster a culture of accountability. Productivity Tools and Techniques Her favorite productivity tools include ClickUp for task management, Slack for internal communication, and Descript for content creation. Adi highlights the importance of choosing tools that add value and structuring their use to avoid inefficiencies. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Adi Klevit On LinkedIn Business Success Consulting Group  

We are delighted to have a true rock star in the events industry joining us today.  As the lead Events Manager of Altria, Carrie Davenport is the powerhouse behind their event management success. She has received numerous awards from various organizations in the events industry, and she also hosts a podcast called Like an #EventBoss.  Carrie brings a wealth of knowledge and experience to our conversation today. Stay tuned as she shares her expertise and passion. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Carrie Davenport On LinkedIn Altria Like an #EventBoss   

We are delighted to have one of the foremost industry leaders joining us today! As the Chief Sales Officer and Senior Vice President of MGM Resorts International, Stephanie Glanzer holds one of the most prominent and visible sales positions imaginable. She is also involved with the U.S. Travel Association and is a member of Meeting Professionals International. Stay tuned as Stephanie shares her unique perspective on leadership and industry trends. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Stephanie Glanzer On LinkedIn MGM Resorts International  

Today, we are excited to welcome Stephen Revetria, the President of Giants Enterprises, as our guest. Stephen has had a remarkable career. He is a trustee at the University of San Francisco. He has chaired the San Francisco Travel Association and the MPI International Board of Directors, served on the advisory board of the U.S. Department of Commerce, and even been invited to the Vatican by Pope Francis for a global conference on sport and service to humanity. Stephen is known for his kindness and the positive energy he adds to everything he does. Join us for the wisdom and knowledge he has to share. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Stephen Revetria Giants Enterprises on LinkedIn Giants Enterprises

We are thrilled to have the incredible Christine Duffy joining us today.  Christine is the president of Carnival Cruise Line. She is a remarkable industry leader with a wide range of impressive accomplishments who has mentored hundreds, if not thousands, of people throughout her career.  Stay tuned for the wisdom and the wealth of experience Christine shares today. Unconventional Path to the Travel Industry Her career in the travel industry started with her ambition to become an international flight attendant, inspired by her travels and French heritage. When she lost her dream due to a height restriction, she began working as a travel agent, eventually becoming president at McGettigan and later CEO of Maritz Travel Company. Her leadership in the corporate meetings and events sector and her involvement with MPI and other associations laid the foundation for her future achievements. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Christine Duffy On LinkedIn Carnival Cruise Line  

The Business of Meetings – Episode 239: Chasing the American Dream: Julius Solaris on Entrepreneurship, Content Creation, and the Future of the Events Industry  We are honored and thrilled to welcome another true legend in the meetings and events industry as our guest today.  Julius Solaris is the CEO and Founder of Boldpush. As a successful entrepreneur who has built multiple businesses, he brings his wealth of experience to the show. Join us for an exciting conversation with Julius Solaris as he shares his journey, insights, and expertise.   Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website   Connect with Julius Solaris On LinkedIn Boldpush Follow his work by subscribing to his newsletter. 

The Business of Meetings – Episode 238 - 7 Essential Questions to Close More Business with Kay Allison Today, we are excited to welcome Kay Allison as our guest. Kay is a marketing genius and talented speaker who specializes in helping creative individuals, companies, and entrepreneurs make tons of money. After enjoying a busy career in corporate America, she decided it was time for a change and became an entrepreneur.  Kay has had an incredible journey. She joins us today to share her story and explain what she does to assist creative individuals and businesses to grow financially. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Kay Allison On TikTok Email Kay:[email protected]   

We are delighted to have Lisa Lutoff-Perlo joining us on the show today.  Lisa is the new FIFA World Cup 2026 Miami Host Committee CEO. She is an exceptional leader who changed our industry, and she recently wrote a book called Making Waves.  Previously, Lisa was the Vice Chairman of External Affairs at Royal Caribbean Group and their first female leader. She also served as President and CEO of Celebrity Cruises. Stay tuned for Lisa’s inspiring story and valuable insights! Bio: Lisa Lutoff-Perlo:  Lisa Lutoff-Perlo is CEO of the FIFA World Cup 2026 Miami Host Committee responsible for all aspects World Cup strategies and operations for the matches in Miami. Previously she was Vice Chairman, External Affairs for the Royal Caribbean Group, where she worked on broad strategic initiatives with industry organizations and key external stakeholders. Before that, she served as President and CEO of Celebrity Cruises from 2014 to 2023, the first woman to take the helm of a Royal Caribbean Group brand and one of the few women then leading a multi-billion dollar brand. Connect with Eric Rozenberg On LinkedIn On Facebook On Instagram On Website Connect with Lisa Lutoff-Perlo On LinkedIn FIFA World Cup 2026™ Miami Host Committee  

Last month, the world lost a great man, John Ruhlin. John unexpectedly passed away and for the first time ever, I want to share a replay of an interview I did with John a while back. His message of giftology is so important to us personally and in our businesses and I know John would want us to keep sharing his message with others to make a greater impact on the world. Please feel free to share today’s episode with others to help continue John’s legacy. In this episode, John tells his fascinating story and talks about how he created Gift.ology. He explained how he developed an understanding of giving personal gifts and shared his best marketing and sales referral tools. He also discusses why you should focus on your inner circle and why he wrote the book Gift.ology. We hope you enjoy listening to today's enlightening conversation with John Ruhlin! Connect with Eric On LinkedIn On Facebook On Instagram On Website Books mentioned: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Save Your Asks: Evolve Your Networking Currencies. Grow Your Influence. Triple Your Business by Chris Tuff

We are excited to have another meeting and events industry icon joining us as our guest for this show.  Jeff Gold is a partner and senior sales manager at Event Service Group and the MPI President for South Florida. He is with us today to share his inspiring story of resilience, grit, and success within the industry. Stay tuned to learn from all the wisdom Jeff has gained throughout his impressive career journey. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Jeff Gold The Event Services Group  On LinkedIn

We are delighted to have Paul Van Deventer, the President and CEO of MPI, with us on the show today. As the leader of the largest association in our industry, Paul has been implementing many industry changes. Join us for a fascinating conversation where we explore the role of the MPI association and discuss the evolving workforce, the various challenges within the industry, and the impact of AI. Career Journey Paul was the youngest of four boys in a family that valued faith, education, and hard work. He was more inclined to stretch boundaries than any of his pragmatic brothers. His career followed a somewhat unplanned path after graduating from college. Then, he landed a sales role at 3M, a company known for its excellent training program. Over the years, his career evolved from sales to marketing roles across various industries, including a pivotal stint at American Express, where he gained significant experience and earned an MBA. His career took an unexpected turn when MPI approached him for his current role despite him having no prior experience in non-profits or associations. What began as a three-year plan to gain a CEO title turned into a passionate 13-year journey in an industry he has come to love. The Importance of Associations for Career Development Associations offer a vital network of peers, opportunities for business growth, and even personal connections that can shape career trajectories. The learning opportunities and professional networks fostered by associations like MPI are invaluable for career advancement, as those associations are crucial for ongoing career development and learning, especially in industries where professionals often lack internal company resources for training. Many members describe MPI as their career home and credit it with helping them achieve their current positions. Challenges and Opportunities in Workforce Development Workforce development is the number one issue in the industry today. It faces a twofold challenge- training the many new employees who have entered the field since the pandemic and attracting new talent to sustain growth. Current efforts focus on creating a comprehensive external marketing plan to highlight the diverse career paths available within the industry. The goal is to shift the perception that hospitality is merely a means to fund other career paths and instead showcase it as a rewarding career option with varied opportunities, from creative roles to management positions. Expanding and Diversifying the Talent Pipeline Significant opportunities for diversifying the workforce exist through reaching out to historically overlooked communities. The hospitality industry offers a unique career path where individuals can advance to high levels without having any advanced degrees. By promoting the diverse opportunities within the industry, which range from trades to professional roles, and intentionally reaching out, those in the industry can attract a broader and more diverse talent pool, ensuring its continued growth and sustainability for the future. Embracing AI in Business Looking at the impact of AI on business, Paul feels that while AI offers powerful tools for understanding clients and optimizing sales, it will not replace the essential human element in interactions. The ability to connect face-to-face remains irreplaceable and might become even more crucial in the future in an AI-driven world. Generational Shifts in Technology Adoption Paul has become aware of a fascinating trend. Contrary to most common assumptions, older generations, particularly Boomers, are more likely than millennials to adopt new technologies like AI without resistance. The recent eye-opening Freeman study revealed that millennials tend to question and challenge the use of any new tools before embracing them. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Paul Van Deventer On LinkedIn MPI  

We are excited to welcome Heather Hansen O'Neill as our guest for today. She is an internationally recognized speaker and behavior expert who has delivered two TEDx talks and authored three books.  Heather thrives on adventure. She joins us today to discuss life and adventures, her program, The Element of Adventure, and dive into what it means to have vision, focus, and discipline. If you enjoy nature, helping others, seeking adventure, and are looking to transform your approach to business, you will love this engaging conversation with Heather Hansen O'Neill. Stay tuned for more! Early Life and Discipline Heather’s professional journey began long before she started her business over 25 years ago. She became a professional dancer at the age of 13. She had to juggle her education and passion for dance while also working to help her parents pay for her dance classes. The rigorous lifestyle instilled resilience in her, along with a work ethic that later translated into business success, as it taught her invaluable lessons about discipline, perseverance, and pushing beyond her comfort zone. The Impact of Dance on Business Heather credits much of her business acumen to her background in dance. It required discipline for her to excel as a dancer. She had to endure long hours of practice, handle rejection, and maintain focus, contributing to her success in sales and entrepreneurship. Even after a career-ending injury, she continued to find ways to incorporate her passion for dance into her life, which she believes makes her do a lot better at everything else she does. Transition to Business and Speaking Her transition from dance to business came through sales, a field she entered while putting herself through college. After a client encouraged her to do it, Heather combined her sales experience and love for helping others to start a business. She initially focused on sales and customer service training, later expanding her career into coaching and becoming a keynote speaker. Her journey into speaking was gradual, driven by her desire to connect with and inspire audiences. Embracing Vulnerability in Speaking One of the most valuable lessons Heather learned as a speaker was the importance of vulnerability. Her performance background initially made her strive for perfection in her presentations, which created a barrier between her and her audience. Over time, she realized that being open about her mistakes and failures allowed her to connect more deeply with others, making her a more effective speaker. The Adventure Mindset Heather believes in embracing her adventure mindset, which challenges beliefs, assumptions, and judgments, to help individuals and teams unlock their full potential. She is an adventure junkie, so she incorporates her love for pushing boundaries into her speaking engagements. She uses her experiences of jumping out of airplanes, flying on a trapeze, and swimming with sharks to teach others about expanding their comfort zones.  Humanity and Leadership Heather emphasizes the importance of caring for humanity in leadership. She believes that in the modern world, where isolation and polarization are prevalent, leaders have a unique opportunity to make a positive impact by genuinely caring for their people and communities. Her framework, which draws from the elements of nature, helps leaders assess and optimize their teams, ultimately driving both personal and organizational growth. Tips for Entrepreneurs For entrepreneurs, Heather stresses the importance of staying connected to the passion that drove them to start their businesses. She encourages them to focus on transforming their businesses while transforming how they do business by embracing innovation, seeking diverse perspectives, and always keeping humanity at the core of their actions. BIO:  Heather Hansen O’Neill is an international keynote speaker, behavioral expert, 3x author, and adventure junkie. She is also a 2x TEDx speaker, host of the popular podcast From Fear to Fire, and creator of L-FOCUS (Leadership For Our Children’s Ultimate Success). Heather’s signature model, The Elements of Adventure, is the powerful framework she utilizes to empower leaders, ignite results, and change the world…one adventure at a time. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Heather Hansen O'Neill On her website LinkedIn  

The Business of Meetings – Episode 232 - Overcoming Fears: Pamela Schuller's Journey with Tourette Syndrome - Comedy and Embracing Differences  Pamela Schuller is truly a remarkable woman! Several weeks ago, she did a keynote presentation at the MPI World Education Conference in Louisville, where she told her incredible story of having Tourette syndrome, barking unexpectedly, and how she reframed her life, ending up as a keynote speaker.  Today, she joins us on the show to share her touching, inspiring, and amusing journey. Stay tuned for more! Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Pamela Schuller On her website  LinkedIn

Today, we are thrilled to welcome a distinguished leader in our industry as our guest on the show.  Marsha Flanagan, the newly appointed President and CEO of the International Association of Exhibitions and Events, has had an extraordinary career. She joins us to share her professional journey, provide insights into the current state of the exhibition industry, discuss workforce trends, and explore the future of work.  Stay tuned for her captivating story and valuable perspectives. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Marsha Flanagan On LinkedIn IAEE.com

I am delighted to welcome Conner Young, co-founder of Kairo, one of the fastest-growing acquisition companies in the US, as my guest on the show today. I often talk with business owners who want to know about selling, merging, or acquiring a business. So Conner joins us today to dive into the steps to take when preparing a business for sale, the process of selling a business, and the key factors buyers consider when purchasing a company. We also explore how to manage a business while dealing with a challenging health problem.  Stay tuned for Conner's valuable insights on those subjects. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Conner Young On LinkedIn Kairo Data  

The Business of Meetings – Episode 229: Predictable Profits in an Unpredictable World: A Conversation with Charles Gaudet Have you ever wondered how to elevate your business from seven to eight figures and beyond?  We are diving into that very challenge today with a successful business entrepreneur and coach known for his impressive track record in guiding companies to unforeseen new heights.  Join us for an insightful conversation with the remarkable Charles Gaudet, the Founder and CEO of Predictable Profits. You will learn how to scale your business, effectively integrate AI into your strategy, and manage those overwhelming moments. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Charles Gaudet On the Predictable Profits website  LinkedIn Books Mentioned THE PREDICTABLE PROFITS PLAYBOOK: The 7 and 8-Figure CEOs’ Guide to Generating Consistent and Sustainable Growth The Beyond 7- Figures Podcast

We are thrilled to have two super successful entrepreneurs joining us on the show today.   Jay Weintraub is the CEO of Connectiv Holdings, and Greg Topalian is the Chairman of Clarion Events North America. Jay and Greg are two of the most sought-after self-starters within the events industry. They are with us today to share their incredible stories and achievements and tell us about the new organization they have co-founded with several others, called the Events Venture Group.  Stay tuned for more!   Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website   Connect with Jay Weintraub Connectiv Holdings Jay Weintraub on LinkedIn   Connect with Greg Topalian Clarion Events North America On LinkedIn The Events Venture Group  

The Business of Meetings – Episode 227 - Bridging Generations: GenZ's Influence on the Meetings Industry with Taylor Smith We are all familiar with the various generations, like the Boomers, Gen Xs, Millennials, and Gen Zs. By 2030, Gen Zs will constitute 30% of the workforce. Today, we are delighted to have Taylor Smith joining us to share her perspective on how generational shifts will shape our future workforce.  Taylor is a journalist and content developer for the Meetings Today Magazine who recently delivered an outstanding presentation at the MPI Modification Conference with Michael Owen. As a Gen Z, she has a unique view of how these generational changes will influence our workforce. Stay tuned for her insights and recommendations for working effectively with Gen Zs. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Taylor Smith On LinkedIn Email Taylor: [email protected]  Meetings Today     Taylor’s Column on Meetings Today

The Business of Meetings – Episode 226: Mastering the Art of Pricing: How to Charge What You're Worth with Casey Brown How do you determine the pricing for the services your business provides?  Today, we are thrilled to have Casey Brown, the Founder and President of Boost Pricing, joining us to shed light on that topic.  Casey, an accomplished entrepreneur and professional speaker in Corporate America, has delivered a TEDx talk viewed over 5 million times. Stay tuned as she shares her valuable insights on effective pricing strategies. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Casey Brown On her website LinkedIn YouTube

The Business of Meetings – Episode 225: Unlocking Resilience: How Justin Schenck Transformed Adversity into Opportunity We are thrilled to have Justin Schenck on the show with us today. Justin is the Founder of PodBrand.io. He is also the creator of the Growth Now Summit LIVE! Conference and host of the top-rated podcast, the Growth Now Movement. He was named a Top 8 Podcaster and chosen as an Icon of Influence in the new media space.  Justin has a generous heart. He joins us today to share his fascinating journey and tell some encouraging stories of how he overcame difficulties and achieved success. Stay tuned for this inspiring discussion with Justin Schenck. It is one conversation you certainly will not want to miss! Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Justin Schenck On Instagram LinkedIn Get tickets for the Growth Now Summit Live PodBrand.io The Growth Now Movement Podcast Books Mentioned: Who Moved My Cheese by Spencer Johnson  

The Business of Meetings – Episode 224: AI-Powered Productivity: Transforming the Meetings & Events Industry with Mitch Mitchem  We are thrilled to welcome Mitch Mitchem, the Founder and CEO of Hive Interactive, as our guest today.  Mitch excels in making AI tools accessible and practical for businesses and is also a renowned speaker. If you are curious about applying AI in your business, Mitch is the person to advise you, as he is very concrete and human-centric in his approach. Stay tuned as Mitch shares his journey and explains how he helps companies leverage AI.   Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Mitch Mitchem On LinkedIn AHumanHive.com  

Did you know that asking the right questions can significantly enhance your understanding of your meeting attendees and clients and the challenges they face?  Today, Eric focuses on formulating insightful queries to uncover the specific difficulties your clients and attendees encounter in their business lives, enabling you to position yourself better as a strategic partner and offer them more assistance. Stay tuned for Eric’s insights and expert advice. Better Positioning Through Effective Questioning Positioning yourself more effectively through questioning involves asking insightful, strategic questions beyond logistics alone. Inquiring about your clients' core challenges, goals, and desired outcomes will allow you to demonstrate a deeper level of engagement and expertise, shifting your role from a service provider to a strategic partner. So, instead of asking only basic questions about numbers and logistics, delve into the broader context of their industry challenges and objectives. That will help you tailor solutions aligned with their needs and will help establish you as someone invested in their success. Real-Life Example: Insurance Company Incentive Trip Eric shares an example from his book, Meeting at C-Level, to illustrate the power of asking the right questions. An insurance company wanted an incentive trip to New York. Instead of just taking the order, Eric spent five minutes asking about their challenges and learned they had three generations working together and a mix of long-term and new employees. So he created a program to address those challenges, including a unique music studio experience that brought all the different generations together, helping them to create lasting memories. Surprise and Engagement in Zimbabwe Another example Eric shares is about a media company with a military veteran commercial director. Eric organized a surprise helicopter ride over Victoria Falls instead of the expected drop-off in the bush, creating a truly memorable experience. He also took a group photo during a rafting trip and sent it to attendees a month later, reminding them of the experience and creating a lasting connection. The Impact of Asking the Right Questions Eric explains that asking the right questions will give you a deeper understanding of your clients, their challenges, and their goals. It positions you as a strategic partner and allows you to plan more efficiently and create meaningful experiences, leading to more fulfilling business relationships and greater client satisfaction. Conclusion By asking the right questions, you can set yourself apart from your competition, understand your clients better, and create more impactful and memorable experiences. That positions you as a strategic partner and helps you build stronger, more satisfying business relationships. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Meeting at C-Level: An Executive's Guide for Driving Strategy and Helping the Rest of Us Figure Out What the Boss Wants by Eric Rozenberg

We are thrilled to have Dr. Heather Denniston, a trained chiropractor, executive coach, international wellness and resilience speaker, and the Founder of WellFit and Fed, joining us today.  In this episode, Heather explores the connection between personal well-being and business success, sharing valuable strategies for enhancing individual and organizational performance.  Stay tuned for Heather’s illuminating insights on achieving lasting personal and professional excellence. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Dr. Heather Denniston WELLFit and Fed On LinkedIn Books Mentioned: Outlive: The Science and Art of Longevity by Peter Attia  

Today, Eric shares invaluable insights on delegation and personal development, both crucial areas of concern for business owners within our industry aiming to grow their enterprises and refine their management skills.  Join us as Eric dives into these two essential aspects, offering practical advice on delegating tasks efficiently and investing in your personal growth for sustained business success. The Benefits of Delegation Eric recounts how handling every project on his own in his early business days led to burnout and stagnation and hindered the scalability of his business. After hiring help, he saw how all his daily tasks could get done successfully without his constant involvement. That shift allowed him more time to focus on his strengths and strategic activities.  Mindset Eric advises business owners to change their mindsets regarding delegation. He firmly believes that even if others only perform the necessary tasks at 80% of their capability, it will still meet all the customer requirements, allowing the owner more time to spend on higher-value tasks. Lifelong Learning Eric believes continuous learning is crucial for business owners to stay relevant in a dynamic business environment. He highlights the importance of continually learning by sharing a story from his academic days, where a professor explained that graduating was just the beginning of lifelong learning.  Investing in Personal Development  Eric has noticed how many individuals in the meetings and events industry neglect their personal development. He believes that may be partly due to the culture of receiving free services and opportunities within the industry. He points out that investing in their personal growth through ongoing learning and development will allow business owners to remain adaptable and innovative in an ever-evolving business market. Coaching, Mentoring, and Educational Programs Eric encourages business owners to proactively invest in personal growth through coaching, mentoring, and educational programs. By dedicating time and resources to their personal development, they can better adapt to future challenges and opportunities. Conclusion Eric encourages all business owners to embrace the principles of delegation and personal development, as they can significantly improve their business operations and personal lives. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website

We are delighted to have Shlomi Ashkenazi joining us today to dive into the risks and ethical considerations surrounding AI. Shlomi is the CEO of BookingMaster and is also involved with EventMagix and Emakin. In 2022, Congress Magazine awarded him The Most Influential Meeting Innovator of the Year, and in 2023, he received an Eventex award for being one of the 50 most influential event technology professionals.  Shlomi is incredible when it comes to AI-generated content. If you watch this episode on YouTube, you will see some of the mindblowing things he can do. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Shlomi Ashkenazi On LinkedIn BookingMaster EventMagix  Emakin Book Mentioned: Trust Me, I'm Lying by Ryan Holiday

We are thrilled to welcome Alisa Cohn as our guest today. Alisa is a rock star in her field! She is a top executive coach known for her work with senior leaders in major organizations. She wrote From Start-up to Grown-Up, a book packed with practical tips for business growth and leadership development, and she has also done a TEDx talk.  Alisa exemplifies the caliber of top-tier executive coaches companies rely on to cultivate talent and effective leadership strategies. We truly appreciate having her here today to share her insights and experiences.  Stay tuned to learn from Alisa’s expertise in fostering talent and driving organizational success. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Alisa Cohn On her website Download Alisa’s 5 Scripts for Delicate Conversations Podcast: From Startup To Grown Up   Buy a copy of Alisa’s Book, From Start-Up to Grown-Up 

The Business of Meetings – Episode 218 – Mastering HR: Recruiting and Leading Effectively with Vicky Brown We are delighted to have Vicky Brown joining us today.  Vicky is the founder of Idomeneo Enterprises. She is an HR expert with many years of experience and was formerly an opera singer. She has enjoyed a fantastic career in the HR field, and she joins us today to dive into effective team building and explore tactical considerations for payroll management and legal compliance. She also shares key obstacles to anticipate and speaks about her experience as an opera singer.  Stay tuned for Vicky's wealth of HR knowledge and expertise. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Vicky Brown On LinkedIn Idomeneo Enterprises Vicky’s Gift for Listeners: The Ultimate HR Workflow Guide

The Business of Meetings – Episode 217 - Inside the Mind of an FBI Negotiator: Chris Voss on Mastering Negotiations from Hostages to Boardrooms We are delighted and honored to welcome the legendary FBI negotiator, Chris Voss, as our guest today. Chris was the head of the hostage negotiations at the FBI, and he significantly changed their negotiation style. He has taught at various business schools and founded the Black Swan Group. He is also an author, having written Never Split the Difference, The Full Fee Agent, and more recently, Empathy and Understanding in Business. Join us to hear Chris’s fascinating story and to get his advice and actionable tips to implement in your life and business. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Chris Voss On LinkedIn The Black Swan Group website Books by Chris Voss: Never Split the Difference The Full Fee Agent Empathy and Understanding In Business

The Business of Meetings – Episode 216 - Behind the Scenes: The Art of Booking Bands for Corporate Events in the Entertainment Biz with Michael Owen We are delighted to have another industry icon joining us today! Michael Owen, the founder and managing partner of EventGenuity, has spent decades providing corporate entertainment, sharing event strategies, and offering education within the meetings and events industry.  He is with us today to highlight the importance of investing in the industry, learning from our past experiences, and building meaningful relationships with clients and vendors.  Michael has been entertaining people for as long as he can remember. Stay tuned for his captivating stories and illuminating insights. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Michael Owen EventGenuity Email: [email protected]  Phone: (615)-367-4505 On LinkedIn

The Business of Meetings – Episode 215 - Crafting Success: How Culture and Values Framed a Global Leader in Picture Manufacturing with Tony Gareri  Today, we are delighted to have the opportunity to speak with Tony Gareri, the CEO of Roma Moulding. Tony joins us to discuss the incredible culture he has implemented at Roma Moulding and share actionable strategies and practices for nurturing effective leadership and building an outstanding team. Today's discussion is invaluable for anyone seeking to enhance the performance of their organization or workplace environment. Stay tuned for Tony's expert advice! Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Tony Gareri On his website    Roma Moulding Book mentioned: Delivering Happiness by Tony Hsieh  

The Business of Meetings – Episode 214 – Strength in Business: A Woman Entrepreneur's Journey through Bodybuilding, AI, and AV Event Mastery with Anca Platon Trifan   We are delighted to welcome Anca Platon Trifan as our guest today.  Anca is an entrepreneur and a bodybuilder and she joins us today to dive into AI and AV production events in our industry and discuss bodybuilding. She is a remarkable individual who is motivated, determined, and truly understands the principles of discipline and excellence.  Stay tuned for her insights and experiences. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Anca Platon Trifan   On LinkedIn Instagram Events Demystified Podcast

The Business of Meetings – Episode 213 - Balancing Acts: Navigating Marriage, Entrepreneurship, and Mental Well-Being with Chantel Cohen Today, we are delighted to welcome Chantel Cohen as our guest. Chantel is the Founder and CEO of CWC Coaching & Therapy, where she provides coaching services and therapy for entrepreneurs. She is on a mission to empower entrepreneurs of color, women, business owners, and funding duos, helping them build the lives they have always dreamed of. Several years ago, Chantel was named one of the top three marriage counselors in the metro Atlanta region. Join us to hear her inspiring story and learn from the insights she shares today. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Check out Eric’s Website Connect with Chantel Cohen Chantel Cohen-CWC Coaching and Therapy Chantel Cohen on LinkedIn Reach out to Chantel via her assistant, Lexi. (470)-296-3090    

We are thrilled to have Jennifer Long, the CEO of Own Up®, joining us today. Jen is a certified master coach and the author of the #1 Amazon bestselling book, OwnUp! How to Hold People Accountable Without All the Drama.  Jen is an expert in setting up accountability practices within organizations, which has been invaluable for companies seeking tangible improvements. In our conversation today, we dive into leadership, accountability, and guiding principles for psychological safety. Jen also shares many concrete and actionable tips you can apply directly to your business. Stay tuned for more! Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Connect with Jennifer Long On her website Email Jen: [email protected]  LinkedIn Jen’s book, OwnUp! How to Hold People Accountable Without All the Drama is available on Amazon, Barnes and Noble, or most anyplace else books are sold.  

The Business of Meetings – Episode 211 – Beyond the Booking: A Record Year in Hospitality with Insights from an Industry Titan with Antonio Ducceschi We are delighted to have Antonio Ducceschi, the Chief Commercial Officer of the Starhotels Group, joining us on the show today. With his extensive experience in the hospitality industry and visionary approach to leadership, Antonio sheds light on the current state of the hotel industry and on what is happening within the meetings and events industry. He also shares his career journey and provides valuable insights on how businesses in the industry can effectively prepare for the foreseeable future.   Stay tuned for today’s captivating conversation with Antonio Ducceschi. Connect with Eric Rozenberg On LinkedIn On Facebook On Instagram On Website Connect with Antonio Ducceschi On LinkedIn Starhotels

We are thrilled to have two exceptional entrepreneurs joining us on the show today!  Alexa Berube and Heather Stupi are the brilliant minds who founded Reposite, a company that has been revolutionizing the meetings and events industry with AI. Get ready to explore their inspiring journeys and the remarkable strides they have made as we dive in and uncover the insights and innovations behind their success!   Connect with Eric Rozenberg LinkedIn Facebook Instagram Website   Connect with Alexa Berube and Heather Stupi Reposite Alexa on LinkedIn Heather on LinkedIn  

The Business of Meetings – Episode 209 – Navigating Solitude: Five Strategies for Entrepreneurs with Eric Rozenberg  Have you ever had to make an important business decision and felt very alone?  Owning and running a business is exciting. However, many entrepreneurs feel cut off and lonely- especially when facing challenging situations.  Today, I share five actionable ideas you can apply immediately to reduce your isolation and gain all the support you need to grow and manage your business. Stay tuned for my ideas and recommendations for overcoming the solitude of entrepreneurship. Building Your Advisory Board One effective way to combat the solitude of entrepreneurship is to establish an advisory board. Drawing from my experience in leading organizations, I understand the value of surrounding yourself with trusted individuals who offer diverse perspectives and professional expertise. Your advisory board will be a valuable resource for guidance, allowing you to make informed decisions and feel supported while navigating all your business challenges. Engaging with Professional Organizations Actively involving yourself in professional organizations like MPI (Meeting Professionals International) will allow you learning and networking opportunities and help you grow as an individual. By volunteering for these communities, you can gain helpful insights, forge lasting connections, and contribute to the advancement of your industry.  I have experienced the benefits of participating in professional organizations to combat my feelings of isolation and enhance my professional development. Prioritizing Mental Health and Serendipitous Connections I truly understand the importance of mental health. So, I encourage you, my fellow entrepreneurs, to liberate yourselves from the limitations of your workspaces and welcome any unexpected encounters. Participating in physical activities, connecting with others socially, and attending conferences create an environment conducive to creativity and personal development.  Broadening your experiences and embracing new ideas will help you combat your feelings of solitude and become more creative in all your future endeavors. Leveraging Mastermind Groups Mastermind groups offer platforms for entrepreneurs to collaborate, share their experiences, and seek advice from their peers. When you join mastermind groups, participate in their discussions, and support your fellow members, you can tap into a wealth of collective knowledge and resources.  I firmly believe in the importance of actively participating in mastermind groups to help one another grow and provide support when tackling the challenges we often face as entrepreneurs. Seeking Guidance from Coaches and Mentors I encourage all entrepreneurs to seek guidance from coaches, advisors, or mentors with relevant expertise and experience. By leveraging their insights and gaining accountability from these mentors, you can accelerate your development, personally and professionally. It is essential to learn from those who have succeeded and recognize the invaluable guidance mentors can offer for navigating the entrepreneurial journey. Conclusion My five strategies for combating the solitude of entrepreneurship- surrounding yourself with supportive networks, engaging with professional communities, prioritizing your mental well-being, participating in collaborative groups, and seeking guidance from experienced mentors, have helped me to overcome many business challenges, grow personally, and thrive in my entrepreneurial pursuits. I have no doubt they will also work wonders for you! Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website  

The Business of Meetings – Episode 208 – Incentive Travel: Driving Business Growth with Stephanie Harris   We are delighted to welcome Stephanie Harris, President of the Incentive Research Foundation, as our guest for today's show. Stephanie brings a wealth of knowledge to our discussion today. Join us as we dive into the impact of incentives, focusing in particular on non-cash options like incentive travel. Stephanie’s Journey Stephanie's professional journey has been anything but linear. She began her career as a strategist for advertising and sales promotion agencies, mainly working within the client categories of shoes and shopping. After over a decade in the agency world, she transitioned to the client side, joining Merits to work on their internal marketing agency, despite knowing little about incentives and motivation then. However, her passion for the incentive world flourished during her tenure there, encompassing everything from program development to travel and gift card rewards. Her expertise caught the attention of American Express, leading to a strategic alliance role where she gained invaluable global experience, exploring diverse cultures and their attitudes toward incentives. Four years ago, she began leading the Incentive Research Foundation.  The Economic Impact of Incentive Travel Stephanie discusses the challenges in measuring the economic impact of incentive travel, highlighting a study by the Events Industry Council, showing a 1.6 trillion dollar impact on the economy. She explains that although it is difficult to accurately measure the impact of incentives beyond travel, such as gift cards and merchandise spending, she has seen that organizations consistently employing incentives tend to outperform their peers, making incentives a competitive differentiator. Strategic Use of Incentives to Motivate Workforce  Exploring the evolving reasons for using incentives to motivate the workforce, Stephanie has noticed that they are increasingly seen as essential for building organizational culture, particularly in light of how the pandemic influenced remote work. Stephanie shares insights from the Incentive Travel Index, highlighting how leadership perceives incentives as essential for increasing organizational success and retaining top talent. Personalized Experiences and Authenticity in Incentive Travel Looking at the importance of personalized experiences and authenticity in incentive travel, Stephanie emphasizes the need to tailor incentive destinations to the preferences and psychographics of the participants. She explains how unique and authentic experiences foster employee motivation and loyalty, with organizations increasingly seeking to surprise winners with exclusivity in their incentive destinations. Prioritizing Mental Health and Wellness in Events: Stephanie shares personal anecdotes highlighting the importance of prioritizing mental health and wellness in the events industry. She discusses the impact of the pandemic on remote work and the need for face-to-face interactions to combat loneliness and improve mental health, looking at strategies like incorporating breaks, offering structured networking opportunities, and designing programs with wellness in mind. Role of AI in Event Planning Looking at the role of artificial intelligence in event planning, Stephanie highlights how AI can streamline tasks, generate content, and offer valuable insights for event organizers. She encourages industry professionals to embrace artificial intelligence as a helpful tool for enhancing efficiency and innovation in event management, emphasizing the need for hands-on exploration and experimentation with AI technologies. Bio: Stephanie Harris Stephanie Harris is President of the Incentive Research Foundation (IRF). In her role, she directs the strategy and efforts of the IRF, which funds and promotes research and education to increase understanding, effective use, and benefits of non-cash incentives for businesses globally.  Before joining the IRF, Harris was part of the American Express Meetings & Events leadership team, leading global event strategy, thought leadership, and marketing. She started her career in incentives with Maritz, where she was VP of Brand Marketing & Strategy. Harris currently serves on the board of the Events Industry Council and has served on the boards of the MPI Foundation, and Incentive Federation. Harris resides in St. Louis with her husband, has four (mostly grown & on their own) children, and a Labrador Retriever. Connect with Eric Rozenberg On LinkedIn On Facebook On Instagram On Website Connect with Stephanie Harris The Incentive Research Foundation Stephanie Harris on LinkedIn

I am thrilled to have David T. Stevens joining me today!    David holds many different certifications and has ranked on the leaderboard of CrossFit for EventProf for many years.  In our conversation today, he explains how to improve your health in meetings, when engaging in projects, or completing daily tasks. He also highlights the physical and mental demands of event management, exploring the importance of personal wellness routines and making a gradual shift toward a healthier lifestyle.   Tune in to hear more!   Connect with Eric Rozenberg On LinkedIn On Facebook On Instagram On Website   Connect with David T. Stevens On LinkedIn On Facebook On Instagram The Return on Wellness Podcast on YouTube      

We are delighted to engage in a conversation with Joe Curcillo today.  Joe is a man of multiple talents and phenomenal versatility. He has worn many hats, from being a lawyer, engineer, and prosecuting attorney, to a judge, private investigator, and mentalist. He has also just written a book called The Generalist’s Advantage. Joe joins us today to discuss what it means to be a generalist and explain how a multidisciplinary approach can enhance your skills and business.  Stay tuned for Joe Curcillo's remarkable insights! Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Joe Curcillo On his website The Generalist’s Advantage The Multitudes Podcast Joe Curcillo on LinkedIn

We are thrilled to have Haggai Klorman joining us today!  Haggai is a tech entrepreneur and EO. He has consulted with and built social media and word-of-mouth campaigns for major brands, including L'Oreal, Revlon, and Unilever, and has advised Bain Capital Private Equity. He also owns a digital business card company. In our conversation today, we discuss technology, the pros and cons of TikTok, and what Haggai is currently doing. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Haggai Klorman LinkedIn Kardz.Biz Hate Checker  

The Business of Meetings – Episode 203 - The Journey of Belonging: An Immigrant's Path to Nine-Figure Success with Dan Berger  We are thrilled to engage in a discussion with Dan Berger today!  Dan is an industry legend and a true entrepreneur! After a successful exit a few years back, he is now writing a book called The Quest, where he focuses on the theme of belonging.  In our conversation today, we dive into Dan's journey, discussing entrepreneurship, the post-sale depression that often happens after selling a business, and the need to belong. We also explore emotional intelligence and how to apply it.  Stay tuned for some valuable insights from Dan's experiences. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Dan Berger Website LinkedIn Halftime: Moving from Success to Significance by Bob Buford  

The Business of Meetings – Episode 202 – Voice of the Innocents: Lori Cohen's Battle Against Child and Human Trafficking We are honored today to speak with a remarkable individual at the forefront of a child-protection organization.  Lori Cohen is the CEO of PACT (Protect All Children from Trafficking), the leading policy organization in the nation on child sex trafficking. She has been instrumental in driving change and safeguarding the most vulnerable within our society.  PACT shines as a beacon of hope for combating one of the gravest challenges we face today. Join us to gain a deeper understanding of the essential work that PACT is doing. Lori’s Journey Lori’s journey into combating human trafficking began unexpectedly during her legal career. Initially focused on public interest work and supporting domestic violence victims, she found herself immersed in an entirely different arena when she began working with immigrant women facing abuse. Their harrowing stories of coercion and exploitation led her to discover that her clients were victims of human trafficking, a reality they often did not even recognize for themselves. That led Lori to delve into the complexities of trafficking and question the failure of the system to identify those cases. Fueled by a deep sense of responsibility, she transitioned from legal advocacy to comprehensive support, creating programs that addressed the needs of trafficking victims beyond legal assistance. Her passion for this cause was ignited by the tangible suffering of individuals seeking help in her office, compelling her to advocate tirelessly for those who could not escape their traumatic pasts. Joining ECPAT USA and the Evolution to PACT While representing her clients, Lori turned to ECPAT USA for information about trafficking. ECPAT USA has high-quality materials that helped her understand the complexities of trafficking. Years later, when the founder of ECPAT USA retired, Lori felt indebted to the organization and saw an opportunity to contribute her first-hand knowledge to their cause. The name change from ECPAT USA to PACT (Protect All Children from Trafficking) reflects their evolving mission and dedication to preventing exploitation. Raising Awareness in the US  Lori explains that trafficking is not just an overseas issue, as it is also prevalent in the United States. She acknowledges that it can be uncomfortable to discuss the topic but stresses the importance of businesses embracing education and training to create safer environments. Taking Action and Free Online Training Lori encourages listeners to take advantage of free online training offered by PACT, developed in collaboration with the American Hotel and Lodging Association and Marriott. The training, which aims to educate hotel staff on identifying and preventing trafficking, emphasizes that recognizing red flags and reporting suspicious activities can make a significant impact in protecting vulnerable individuals.  Challenges of Intervention  Untrained civilians should avoid intervening in trafficking situations as they could face the risk of armed traffickers and the unknown presence of others. Lori explains that victims must choose the right time to escape, so she cautions untrained individuals to avoid jeopardizing their safety.  Training and Data Tracking  The training program incorporates anti-cheat measures and pre/post-training surveys to ensure effectiveness. Data tracking on the website includes information on user logins and completion rates.  Practical Signs of Trafficking Lori highlights the importance of dispelling myths surrounding trafficking. Instead, the focus should be on practical signs, like cash payments, lack of luggage, or inappropriate clothing, to identify potential trafficking situations. She also suggests using hotel video cameras to monitor suspicious activity discreetly. Testimonials and Awareness  It is often challenging to obtain testimonials from organizations that have successfully identified and intervened in trafficking cases. Brands are reluctant to disclose such incidents because they fear getting singled out. However, efforts are underway to find creative ways to encourage organizations to come forward.  Human Trafficking Heatmap and Polaris  A national anti-trafficking organization called Polaris created a heatmap on which Florida has been a hotspot for sex and labor human trafficking. Lori emphasizes the importance of raising awareness of the prevalence of trafficking within the United States, involving both international and domestic victims. Positive Developments Lori feels hopeful about the growing partnerships between private sectors and anti-trafficking organizations and is optimistic about the legislative progress in criminalizing sex tourism.  Bio: Name: Lori L. Cohen Title: Chief Executive Officer, Protect All Children from Trafficking (PACT) Lori Cohen has been serving as CEO of PACT since November 2019. PACT is the leading policy organization on child sex trafficking in the nation, and a member of the ECPAT International network, active in over 100 countries and dedicated to the prevention of child sex trafficking and exploitation.    PACT's mission is to protect every child's right to grow up free from sexual exploitation and trafficking through education, outreach, and private-sector engagement. PACT's work in travel and tourism is renowned and features free, online training to identify and safely report trafficking that has been completed by over 1 million members of the hospitality industry.   Before joining PACT, Ms. Cohen founded a program at a leading domestic violence services organization to offer legal representation and holistic care to thousands of victims of human trafficking and related forms of gender-based violence. Drawing upon her experience in obtaining comprehensive care for her clients and observing ways in which their voices can be engaged to inform effective interventions, Ms. Cohen centers the survivor experience in PACT's work. She has garnered international recognition for her work with child and adult clients. Ms. Cohen is a frequent speaker on trafficking-related matters in the United States and abroad and has served on the University of Michigan Law School and Yale University faculty. She is a graduate of Yale Law School. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Lori Cohen LinkedIn PACT ECPAT Training for professionals in the hospitality and travel industry The Toll-Free National Human Trafficking Hotline Number is 888-373-7888

We are thrilled to engage in a conversation with George Bandarian today. George is an AI expert, a well-informed and seasoned Venture Capitalist, and a member of various communities focused on the future of entrepreneurship. He has owned several companies and now assists people in implementing AI.  Get ready to be amazed as we explore the remarkable possibilities AI holds! Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with George Bandarian On LinkedIn Untapped Ventures Contact George  Book Mentioned: The Age of Spiritual Machines, by Ray Kurzweil    

We are both delighted and honored to have a legend in our industry joining us for our 200th podcast episode!  Geoff Freeman is the President and CEO of the US Travel Association. He is with us today to share his perspective on leadership and explore the strategic use of data in shaping the future of the travel industry. Get ready for an insightful conversation with a phenomenal leader. You will not want to miss this episode which is packed with valuable insights and wisdom from a true industry champion. Geoff’s Journey Geoff’s Washington journey spans 26 years. He spent most of that time working in various industries, including health insurance, pharmaceuticals, and travel. He joined the US Travel Industry Association in 2006 and has contributed significantly to initiatives like Brand USA and TSA PreCheck. He joined the American Gaming Association, where he successfully advocated for having the federal ban on sports betting removed. After leaving to navigate challenges in the consumer packaged goods industry during the pandemic, Geoff returned to his passion for travel, where he currently leads the US Travel Association. He is excited about the industry's potential and looks forward to shaping its future agenda in the years ahead. The Origin of TSA PreCheck The TSA PreCheck program was an initiative created to help overcome the inefficiencies and frustrations faced by travelers at TSA checkpoints around 2010. Recognizing the need for change, Geoff understood the importance of proactive problem-solving and the industry's role in collaborating with experts to develop a blueprint for a more effective system. The success of initiatives like Brand USA and Global Entry reinforced the potential for positive change, ultimately leading to the establishment of TSA PreCheck. Geoff credits the courage of individuals like John Pistole, the then-administrator of TSA, for embracing a different approach and making the program a rare win-win for travelers and the industry. Challenges in Visa Processing  Geoff points out that the lengthy waiting times for visa interviews in countries like Mexico, Colombia, and India deter potential travelers. He emphasizes the need for a more efficient and timely visa processing system and the importance of coordinating efforts across different government departments to create a more competitive and traveler-friendly visa system. The Impact of Delays and Cancellations  Geoff highlights the impact of delays and cancellations on travelers, attributing those issues to understaffing, outdated technology, and inadequate infrastructure. He believes that significant investments in technology, staffing, and infrastructure are needed to improve the overall efficiency of the aviation system. He urges travelers to become more demanding and less accommodating, pointing out the importance of having an aviation system that can meet the growing demands of post-pandemic travel. The Future of the Travel Industry  Addressing the future of the travel industry, Geoff provides insights into different segments, distinguishing between leisure travel, international inbound travel, and group/transient business travel. While leisure travel has been relatively strong, he sees signs of it plateauing and explains the importance of understanding the nuances within each segment. He underscores the need for the travel industry to prove the return on investment for group and transient business travel, advocating for more research to demonstrate the value of those activities.  A Renewed Focus on the Group Market Geoff explains that US Travel has renewed its focus on the group market, hiring a dedicated head of group travel to work on a strategic agenda that will contribute to the industry's growth and resilience. The Effort Needed to Prove the Value of Travel  Geoff highlights the ongoing effort needed to prove the essential nature and value of the travel industry and the need for the industry to break through the mindset that often perceives the travel industry as less noble than other sectors.  The Importance of Research Geoff highlights the importance of research and communication to ensure that policymakers and the general public fully understand and appreciate the value of the travel industry. Strategic Focus on the Group Market  Geoff has a clearly defined intention within US Travel to protect and grow the group market. He anticipates a cohesive effort within the group segment, with various initiatives aligned to champion its merits in ways not seen in recent years. His commitment to tangible evidence and a strategic agenda shows the importance of revitalizing the group travel sector and promoting its significance within the broader travel industry. Resilience of the Travel Industry  Geoff is optimistic about the resilience of the travel industry, particularly with the extraordinary demand for travel post-pandemic. Despite uncertainties regarding goods purchasing and other services, he believes the travel industry will continue to thrive. His confidence stems from his belief that what the travel industry offers aligns with evolving consumer desires and preferences. Bio: As president and CEO of the U.S. Travel Association, Geoff Freeman is the leading advocate for the $1.1 trillion U.S. travel and hospitality industry. In this role, Freeman is charged with ensuring the industry’s full recovery from COVID-19, positioning the industry to seize emerging opportunities in a post-pandemic market environment, and further establishing travel as a vital economic force in the United States. Freeman is a seasoned association CEO with a proven track record of building successful organizations that unite member interests, grow member value, increase revenue, and unlock growth opportunities. Before joining U.S. Travel, Freeman was president and CEO of the Consumer Brands Association, the trade association for America’s $2.1 trillion food, beverage, and consumer products industry. During his tenure, Freeman launched a strategic campaign to transform the association into a powerful, modern advocacy organization to drive growth and deliver sound regulatory and legislative outcomes that benefit industry leaders and consumers. He also grew membership by 35 percent and boosted total revenue by nearly 50 percent. Freeman joined the Consumer Brands Association after serving five years as President and CEO of the American Gaming Association (AGA). In that role, Freeman led a successful effort to reform and modernize the AGA, build public support for the gaming industry, and open new pathways for industry growth. Under his leadership, the AGA spearheaded a multi-year, research-driven campaign to demonstrate gaming’s broad support across the political spectrum and promote the industry’s role in spurring economic growth, job creation, and tax revenues in communities across more than 40 states where gaming is legal. That campaign created the tailwinds needed to advance AGA’s signature initiative achieved under Freeman – the legalization of sports betting in the United States. While leading AGA, Freeman drove a 200 percent increase in membership and doubled association revenue. Freeman previously served as COO of the U.S. Travel Association from 2011 to 2013, helping to conceive and lead a campaign that resulted in the passage of the bipartisan Travel Promotion Act, which was hailed as “the industry’s biggest legislative victory in a decade.” In the aftermath of 9/11, Freeman created a blue-ribbon panel headed by former Homeland Security Secretary Tom Ridge, to analyze how to improve travel security without compromising travel efficiency. This effort led directly to the creation of TSA PreCheck. Both the Travel Promotion Act and TSA PreCheck demonstrate Freeman’s ability to identify industry opportunities, craft a winning policy response, and drive campaigns that succeed in gaining broad support among diverse stakeholders. Freeman’s previous experience includes roles at APCO Worldwide, America’s Health Insurance Plans, and Freddie Mac. A graduate of the University of California, Berkeley, Freeman lives in Arlington, Va., with his wife and three children.       Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Geoff Freeman LinkedIn  US Travel Association  

The Business of Meetings – Episode 199 - Tech and Israel Advocacy: A Conversation with Hillel Fuld We are honored today to engage in a discussion with the extraordinary Hillel Fuld!  Hillel is a tech journalist, technology expert, and startup marketer who has been instrumental in transforming Israel from a startup to a scale-up nation. Forbes has named him Israel’s top marketer.  Since October 7th, Hillel has become a prominent voice, channeling his energy, time, and network toward advocating for Israel. With a social media presence reaching over 250 million people, his tweets are a powerful vehicle for his activism. Stay tuned to hear Hillel's views on tech, AI, and the current situation in Israel. Hillel’s Journey Originally from New York, Hillel moved to Israel as a child. He developed a passion for technology long before it gained widespread popularity. He decided to start writing after he became bored with his first job, even though it was not a business-generating venture. Inspired by his insights, entrepreneurs began seeking his help, ultimately shaping the path leading him to where he is today. Israel's Tech Leadership  Israel has risen exceptionally in the tech world. Despite all its challenges, it continues to dominate various sectors, demonstrating remarkable resilience and innovation. Navigating Anti-Israel Sentiments Anti-Israeli sentiments continue to prevail worldwide. Hillel finds it paradoxical that countries are calling for boycotts while benefiting from Israeli technology.  Addressing Misconceptions and Lies  Hillel passionately challenges the misconceptions and lies surrounding Israel, particularly those propagated by BDS movements. He provides counterarguments to accusations of occupation, genocide, and apartheid, shedding light on the historical context and offering a different perspective. Personal Tragedy and Advocacy A Palestinian terrorist murdered Hillel’s brother, Ari. That tragic loss has fueled his commitment to advocating for Israel. Since October 7th, he has been using his platform to educate people and counter misinformation.  Global Impact and Positivity  Hillel’s advocacy efforts have reached millions, and he has received messages from people acknowledging a shift in their understanding of Zionism. Despite the ongoing challenges, he remains dedicated to providing accurate information and spreading positivity. Historical Patterns and Clash of Civilizations Throughout history, Jewish communities have faced challenges as empires grew stronger. Eric and Hillel view the current Israeli situation as a clash between the Western world and radical Islam. Tech and AI in Warfare Modern warfare has evolved. Hillel points out that technology has played a more significant role in the current war than in any previous war. Israel has been using technologies for facial recognition in tunnels and to detect crypto fraud when people transfer money. Hypocrisy and Contradictions Hypocrisy and contradictions exist within the anti-Israel narrative. Examples include the simultaneous claims that Palestinians deserve a state while supporting violence against Jews.  Resilience and Love for Life  Despite all the challenges, Israelis still maintain their love for life and continue innovating and contributing positively to the world. The LGBTQ Palestine Contradiction  Hillel finds it ironic that many LGBTQ individuals support Palestine, considering the dangers faced by LGBTQ individuals in Palestinian territories.  Maintaining Identity and Connection to Israel  Hillel advises Jewish people across the world to maintain a connection with Israel. He believes that despite the challenges, Jewish people must continue speaking up and preparing for their return to Israel. Call to Action and Support  Hillel remains fully committed to the cause and would welcome the assistance of anyone else willing to contribute in a meaningful way. Bio: Hillel Fuld Dubbed Israel's top marketer, Hillel works with leading tech entrepreneurs, investors, and visionaries to accompany them on their journey from idea to revenue. Hillel's work is published in some of the world's top tech publications including TechCrunch, Venturebeat, Inc, Entrepreneur, The Next Web, Business Insider, and more, bringing Israel's energetic tech scene to life. He collaborates with leading global brands including Google, Oracle, Microsoft, and Nike. Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Hillel Fuld On his website LinkedIn Twitter Facebook Instagram

The Business of Meetings – Episode 198 – 7 Key Domains to Grow and Run Your Event Business with Eric Rozenberg   Today, Eric explains how he builds businesses and helps other business owners build theirs.  Drawing from his extensive experience, he reviews the seven key areas crucial for growing and operating an event business. He also suggests one book for each domain that will be helpful in that particular area.   Connect with Eric Rozenberg On LinkedIn On Facebook On Instagram On Website   Eric’s Recommendations: Business Model Generation by Alex Osterwalder  Who Not How by Dan Sullivan and Benjamin Hardy To Sell Is Human by Daniel Pink Purple Cow by Seth Godin Simple Numbers 2.0 by Greg Crabtree The E-Myth by Michael Gerber Atomic Habits by James Clear

The Business of Meetings – Episode 197 – Shalom Motherfu**er with Eitan Chitayat We are honored to have Eitan Chitayat joining us today! Eitan spent many years in advertising and now owns a branding agency. In our conversation today, Eitan discusses his journey in advertising and the big names that have influenced him and offers insights into branding. He also shares his thoughts on leadership, courage, and how to make the world a better place. Stay tuned for a unique and thought-provoking discussion with Eitan Chitayat! Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Eitan Chitayat On his website: Natie Branding Agency LinkedIn