In this episode of The Build Up podcast, Dan has a dynamic conversation with Peter Sumpton, the founder of the marketing consultancy Build Different and the podcast Construction Disrupted. They delve into the unique challenges and opportunities within construction marketing, emphasising the importance of strategic planning over mere tactical execution. Peter shares insights from his extensive experience in the industry, highlighting how marketing should be viewed as a revenue generator rather than a cost. He discusses the need for businesses to understand their marketing objectives and the significance of thorough market research and positioning. The episode also touches on the evolving perception of trades and the construction industry, advocating for a shift in how apprenticeships and careers in construction are viewed. With a focus on innovation and technology, Peter outlines the types of clients he typically works with and the value of having both internal marketing teams and external consultants to drive effective marketing strategies.Peter Sumpton’s LinkedInBuild Different PodcastThis podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!If breaking rules and standing out is your thing, we want to hear from you...dissident link tree

In this episode of The Build Up, Dan engages in an insightful conversation with Rob Lawton, affectionately known as the "King of Copper" and a key figure at Lawton Tubes, a family-run business with a rich history dating back to 1918. Rob shares his journey within the company, detailing his transition from sales to marketing and the strategic shift towards engaging directly with end users, rather than solely focusing on distributors. The discussion highlights the importance of social media in modern marketing, particularly how platforms like Instagram and LinkedIn have transformed the way brands connect with their audiences. Rob emphasizes the value of authenticity and passion in marketing, recounting successful collaborations with influencers and the impact of engaging with the community at industry events like the Installer Show. Through their candid exchange, Dan and Rob explore the evolving landscape of construction marketing, the power of networking, and the necessity of adapting to new trends while maintaining a grounded, approachable brand identity.Rob’s LinkedInLawton Tubes LinksThis podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!If breaking rules and standing out is your thing, we want to hear from you...dissident link tree

In this episode of The Build Up, host Dan speaks with Emma Stefanotti from Limitless EJS about marketing in the construction industry, focusing on influencers and content creators. Emma shares her background and insights on establishing fair rates, building genuine relationships, and the challenges faced by content creators. The discussion highlights the importance of engagement rates and the role of intermediaries in successful collaborations, offering valuable advice for navigating construction marketing.Emma’s linksThis podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!If breaking rules and standing out is your thing, we want to hear from you...dissident link tree

In this episode of The Build Up podcast, I engage in an insightful conversation with Ryan Jones, the Managing Director of SLG Agency, as we explore the evolving landscape of marketing within the construction industry. We delve into Ryan's impressive 12-year journey at SLG, discussing how his background in PR shaped his approach to brand strategy and client services. Our dialogue highlights the importance of positioning and audience understanding in effective marketing, emphasizing the need for research and data-driven strategies to inform creative decisions. We also touch on the challenges of navigating client expectations, the significance of brand guardianship, and the necessity of adapting to modern marketing practices in a traditionally conservative sector. Throughout the episode, we celebrate the potential for innovation and creativity in construction marketing, encouraging listeners to embrace bold ideas and strive for excellence in their campaigns.Ryan Jones' Socialshttps://www.linkedin.com/in/ryanjonesslg/SLG Agency Websitehttps://www.slg.agency/Dissident linkshttps://linktr.ee/dissidentagency

In this episode of The Build Up Podcast, I had the pleasure of speaking with Mark, the owner of MJ Tiff Plumbing and Heating, who shared his remarkable journey from being a sole trader for over two decades to becoming a prominent influencer in the plumbing and heating industry. Mark discussed the challenges he faced during his transition to self-employment, including personal hardships and the initial struggles of building his brand through social media. He delved into his experiences with platforms like Instagram and YouTube, highlighting the importance of consistency, authenticity, and strategic content creation in growing his audience and monetizing his efforts. We explored the nuances of influencer marketing within the construction sector, the significance of genuine engagement over vanity metrics, and the evolving perception of tradespeople in society. Mark's insights into the construction community and the value of maintaining authentic relationships with brands, provided a refreshing perspective on the intersection of trade and digital marketing.MJTiff's Socialshttps://www.youtube.com/@MJTiffPlumbinghttps://www.instagram.com/mjtiff_plumbingandheatingDissident Linkshttps://linktr.ee/dissidentagency