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Brave Software
From privacy concerns to limitless potential, AI is rapidly impacting our evolving society.
In this new season of The Brave Technologist Podcast - we’re demystifying artificial intelligence, challenging the status quo, and empowering everyday people to embrace the digital revolution.
How AngelList Creates an Experimental Culture That Rewards Curiosity
Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots. In this episode we also discuss: How the shift from live events to online events really made brands focus on the content The strategy behind why AngelList prioritizes growth programs that are aimed at existing customers over acquiring net new users Being scrappy with your marketing dollars, spending like a startup and debunking that you have to invest a lot of dollars to have an impact Creating trust in highly regulated industries by respecting user privacy Guest Bio: Helen Min leads marketing and communications at AngelList. She spent the last 12 years leading marketing teams at Plaid, Quora, Dropbox, and Facebook. Prior to working in tech, Helen worked in the advertising industry managing automotive and technology clients for Venables Bell & Partners and Young & Rubicam. Helen holds an MBA from UC Berkeley and an MS and BS in Communications from the University of Illinois at Urbana-Champaign. She currently lives in San Francisco with her son. Brave Pick: This week’s Brave Pick of the Week is Yubico . Check out their website here. ----------------------------------------------------------------------- About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
28:5518/10/2021
All Things NFT: Marketing, Investments and Future Opportunities
Luke Mulks, VP Operations at Brave Software, breaks down NFTs (non-fungible tokens) and why they’re such a hot topic and opportunity amongst both marketers and investors. He also discusses how mainstream brands are embracing NFTs to engage users, and shares the ways that Brave and the BAT Community are an integral part of Brave’s success. In this episode we also discuss: How content creators and artists can leverage NFTs to promote their work The role of your community in amplifying your message and accelerating growth Creative ways that marketers can leverage NFTs and other crypto tokens Tactical ways marketers can use NFTs for campaign success and user engagement. Guest Bio: Luke Mulks is VP Operations at Brave Software and prior to Brave, Luke was the Director of Ad Operations at OAO. He has an extensive background in startups and publishing. Currently at Brave, Luke is working on having ads use encryption and respect human privacy by default. Help us shape Season 3 by providing feedback in our short survey here. Brave Pick: This week’s Brave Pick of the Week is Axion. Check out their website here. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
33:1906/09/2021
Leading with Empathy in Marketing and Creating Human Connections
Andra Zaharia, Cybersecurity Content Marketer, discusses how to create content that resonates with users by bringing out the human values behind your company and its products. She also shares how she’s breaking down stereotypes and clichés in the InfoSec and Technology sector and discusses her top tips on how users can take control of their privacy. In this episode we also discuss: Privacy tips and tricks you can implement today to increase your personal security The importance of connecting users with empathy and shared beliefs How to build a sustainable growth engine that connects people with brands, giving you the privilege of capturing their time, energy, and attention. Guest Bio: Andra Zaharia helps cybersecurity companies crush clichés with content that breeds fans and fuels growth. She brings over a decade of digital marketing expertise focused on startups and scaleups, half of which she spent in the cybersecurity industry, acting as a bridge between technical pros and business leaders. When she's not fighting InfoSec marketing BS, she talks to high performers about their decision-making process on her podcast, 'How do you know?'. Brave Pick: This week’s Brave Pick of the Week is NortonLifeLock. Check out their website here. ----------------------------------------------------------------------- About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer, or entrepreneur challenged by the changes in ethical advertising, consumer privacy, and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
21:4430/08/2021
P&G Beauty: Experimenting w Virtual Gaming and Shifting to Privacy as a Mandate
Sergio DosSantos, Director of Technology and Digital Transformation at Procter & Gamble Beauty, shares how he convinced senior leadership to take a risk and launch a branded campaign inside Second Life’s virtual world. He also shares his perspective on why privacy is a mandate, and how first-party data plays an integral role in any marketing strategy. In this episode we also discuss: P&G’s responsible beauty initiative and how they’re building an inclusive brand and collection of products Earning consent from consumers through active participation in data collection Why personalization will play a big role in how brands and advertisers will be able to reach consumers in the future How to leverage first party data to better understand consumers Brave Pick: This week’s Brave Pick of the Week is Herotainment. Check out their website here. Guest Bio: Sergio DosSantos is the Director of Technology and Digital Transformation at Procter & Gamble Beauty. Sergio was born and raised in Venezuela where he graduated as an Electrical Engineer and first joined the team at P&G. Shortly after Sergio moved abroad into different international assignments in Western Europe and is currently located in Geneva, Switzerland at the European Headquarter for P&G. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
23:4416/08/2021
Measuring and Rewarding Attention in New and Personalized Ways
Dylan Boyd, Director of R/GA Ventures, shares the cutting edge advertising tactics he’s helping global brands implement to better reach and reward target audiences. He also discusses what the future of personal data ownership might look like for consumers worldwide. In this episode we discuss: How Verizon, Dave Matthews and Brave Ads teamed up to reach and unreachable audience to provide entertainment and community at the heat of the global pandemic The methodology Kettle Foods used to engage their fans in developing new, personalized products which disrupted the entire CPG industry Why we need to change how attention is awarded to better serve end users What consumers should Who owns your data? What consumers should keep in mind about the future of data ownership Guest Bio: Dylan Boyd is currently the Director of R/GA Ventures, a Corporate Venture Fund, where he works with global brands to develop in-house, partner and Venture Studio programs. R/GA is a global digital agency that creates early stage products, digital services and experiences. Dylan works across sports, blockchain, health, pets, CPG, media, data, marketing and other verticals. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
25:2009/08/2021
Cutting Edge Media Strategies that Heighten the User Experience
Darren Herman, Operating Partner at Bain Capital and award winning advertiser, discusses the disruptive marketing campaigns he’s created for global brands such as, Vespa, Armani Jeans, Michael’s and even Kim Kardashian! Darren also shares why privacy preserving advertising is so effective in heightening the user experience, creating trust and ultimately increasing sales. In this episode we also discuss: How Vespa used programmatic advertising data to shape product innovation and target a niche audience. The results of Kim Kardashian’s first ever paid Twitter tweet for Armani Jeans. How Michael’s transformed their business by focusing on their customer first across all channels. The value and strategy of using actual brands in film, television, video games, etc to create a heightened experience for the users. How creators can monetize downstream in ways they couldn't before with NFTs Brave Pick: This week’s Brave Pick of the Week is Chainlink. Check out their website here. Guest Bio: Darren Herman is an Operating Partner at Bain Capital where he works on growth strategies. Prior to joining Bain Capital, he spent time leading the first privacy-preserving content platform at Mozilla and spent nearly a decade on Madison Avenue leading digital programs and ad budgets large and small. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
29:2902/08/2021
Brave Advertisers: An Insider's Perspective on their Burning Questions and Biggest Opportunities
Get a backstage view of the Brave Ads Platform from one of Brave’s most experienced Regional Sales Directors. You’ll hear the most common questions that come up about Brave Ads, and the biggest opportunities advertisers must consider. Learn how brands and agencies are preparing for a future without 3rd party cookies, and navigating a constantly evolving and unpredictable future for the marketing and advertising industry. Rich Rosenzweig is the Regional Sales Director at Brave Software and a seasoned vet when it comes to internet advertising. His career spans over 17 years with stops at Yahoo, Lotame, Rubicon and Nativo prior to joining Brave in 2019. With knowledge across search, display, video, and programmatic, he seems to have an idea for all new products that Brave releases. When he's not talking about the digital space, he's spending time with his wife and 2 kids at the beach or skiing. This week’s Brave Pick of the Week is Culprit Underwear. Check out our case study with them here. In this episode we also discuss: The most common questions advertisers have for the Brave Ads team about privacy, cookieless advertising and the Brave Ads platform. Which product categories perform best, and why more mainstream and CPG brands are coming on board. How Brave Ads allows advertisers to reach a previously unreachable audience and the impact of privacy-respecting advertising. How brands and agencies differ in how they’re preparing for a future without 3rd party cookies. ------------------------------------------------------------------------ About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
18:1419/07/2021
The Benefits of B2B Content Marketing and Measuring ROI on Blogs and Podcasts
Natalie Mendes, Brand Content Team Lead at Atlassian, shares how she transformed their B2B content marketing strategy and created a blog that received an award from Digiday. She also discusses where blogs and podcasts fit in your marketing funnel, and how to track your growth and ROI back to company sales. Natalie has unique insights for the next generation of marketers and how they can gain a competitive edge as they progress in their careers. In this episode, we also discuss: Utilizing blogs for keyword ranking and organic search Demonstrating value through advertising to earn audience attention How to effectively advertise and sell to highly motivated buyers The power of integrating your brand and product marketing teams together How the next generation of marketers can leverage gaps in the market for early career progression This week’s Brave Pick of the Week is eToro. Check out a case study we created with them here. Our Guest: Natalie Mendes, Brand Content Team Lead at Atlassian. With a background in journalism, PR, and advertising, Natalie is a full-stack content marketer who specializes in building brand-centric content programs. In her work at Atlassian where she is the Brand Content lead, her work has earned multiple awards, including one from Digiday, and delights her customers every day. About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
18:5812/07/2021
How the Impulse Economy Resulted in a Total Collapse of the Funnel
Chad Stoller, Global Chief Innovation Officer, UM & Managing Director, IPG discusses how the Terry Tate Office Linebacker video series with Reebok unexpectedly became one of the top 10 Super Bowl commercials of all time. Chad also dissects the rising shift to an impulse shopping economy, and how increasing consumer expectations are impacting the advertising industry. We also discuss: How social and video platforms have become the one-stop shops for impulse purchases The importance of meeting the consumer where their expectations are Technological innovations in media, including image recognition and camera sensors Ongoing challenges with measuring the effectiveness of advertising campaigns This Week’s Guest: Chad Stoller - Global Chief Innovation Officer, UM & Managing Director of the IPG Media Lab.Chad is responsible for the agency’s innovation agenda while working with individual clients to solve old challenges in new ways. In addition to Chad’s role within UM, Chad has served as the Managing Partner of the IPG Media Lab since 2011. The Lab is the advertising industry’s longest-running media futures agency and continues to drive the agency ecosystem with thought leadership in regards to the future of audience attention, consumer disruption, and action planning for new customer connections. This week’s Brave Pick of the Week is Gemini. Check out their website here. About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
29:3605/07/2021
How Disney+ Strives to Deeply Understand Their Customer as a Strategy for Exponential User Growth
Andrea Cutright, VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+ discusses the strategies and tactics they used to surpass their four year growth target, in only 14 months. Andrea explains how her strategy for “killing the hypothesis” has led to massive product adoption and their readiness for global expansion. We also discuss: Extending Disney+ to global markets despite fierce competition Competing with other streaming platforms like Netflix and Amazon Prime Video Price plays and discounting services as a strategy for product adoption Listening to your customer and crafting your communication to reflect cultural moments Andrea Cutright is the VP, Global Subscriber Marketing and Insights for Disney Streaming, including Disney+. She is responsible for all subscriber marketing touchpoints, overseeing product and engagement marketing and subscriber insights. Prior to working at Disney+, she spent nearly 3 years as the co-founder of DONE, a consumer insights company working with companies as varied as Uber, Samsung, and Neato Robotics. She was also the co-founder and CEO of Foodily.com, which was acquired by IAC in 2015. This week’s Brave Pick of the Week is Verizon. Check out their website here, and read the Brave and Verizon case study here. About this Show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
26:3328/06/2021
The Consumer Privacy Movement and Brand Safety Challenges with Big Tech
Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current “data donation agreement” that Big Tech has created related to user information and identity, along with the brand safety concerns advertisers are now facing. We also discuss: The benefits of informed consent for limited purposes. Online identity and its impact on advertising technology. Brand safety considerations that advertisers must pay attention to. Brave’s unique privacy-by-default principles and what that means for users. The future of GDPR and CPRA and enforcement of those laws. Fill out our anonymous survey to provide feedback on The Brave Marketer Podcast. The first 50 listeners to fill this out will redeem a $20 coupon for the Brave Swag store! About Richard: Richard is the main founder of Arete, the pioneer of the independent equity research space , which he formed in 2000 prior to the Wall Street scandals of 2001-2003). For over 20 years Richard has focused on the wider mobile internet space, including smartphones, digital consumer products, advertising technology and other internet services. He is a frequent and highly-rated speaker at industry conferences, known for his frank dissection of industry hype and willingness to offer critical as well as positive comments on leading tech companies. Prior to founding Arete, Richard was for four years #1 ranked technology analyst in Europe at Goldman Sachs, and prior to that, worked for Nortel and at a prestigious Columbia University economics think tank. About Brendan: Brendan Eich is the co-founder and CEO of Brave Software and the Basic Attention Token. Brendan previously served as CTO, then CEO of the Mozilla Corporation. Prior to that, he co-founded the Mozilla project and foundation. While at Mozilla, Eich helped launch the award-winning Firefox web browser. Brendan is also the inventor of JavaScript, the Internet's most widely used programming language. This week’s Brave Pick of the Week is BitPay. Check out their website here. About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
39:0131/05/2021
How Duolingo is Pushing Beyond Brand Boundaries with Experiential Advertising
Cammie Dunaway, Chief Marketing Officer at Duolingo, discusses the gamification tactics they’ve implemented to create product adoption and retention, along with the wild marketing ideas they’re testing to prepare for a future without 3rd party cookies. We also discuss: IRL experiential push ads on the side of buildings Unleashing a team culture of creativity and empowerment Pivoting to a remote culture with asynchronous communication and virtual community building Fill out our anonymous survey to provide feedback on The Brave Marketer Podcast. The first 50 listeners to fill this out will redeem a $20 coupon for the Brave Swag store! About Cammie: Cammie previously served as the U.S. President and Global Chief Marketing Officer of KidZania, an international location-based entertainment concept focused on children's role-playing activities. Cammie also served as Executive Vice President for Nintendo, with oversight of all sales and marketing activities for the company in the United States, Canada and Latin America. Before joining Nintendo, she was the Chief Marketing Officer for Yahoo! and served at Frito-Lay for 13 years in various leadership roles in sales and marketing, including serving as Vice President of Kids and Teens brands. She’s also the author of a best selling book, Fit Matters: How to Love Your Job. This week’s Brave Pick of the Week is American Express. Check out their website here. About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
21:3524/05/2021
Attention Economy & Changing Consumer Experiences in Media
Sarah Stringer, EVP, Head of US Media Partnerships at dentsu Media, discusses how media is shifting the way in which consumer attention is measured, along with the movement towards more interactive and participatory experiences for consumers, and what that means for advertisers. In this episode of The Brave Marketer Podcast, we also discuss: The attention economy and what brands should consider when spending ad dollars Innovative, interactive and participatory consumer and media experience Utilizing eye tracking for tracking consumer engagement Rebuilding trust and respecting consumer privacy This week's guest: Sarah joined Carat Australia in 2011 as a strategist, delivering impressive results on brands such as Disney, Nintendo, Adidas and Mattel, including the launches of movies: The Avengers, Frozen and Star Wars: The Force Awakens. Previously named a 'Formidable Femme' in Campaign Asia's Women to Watch 2015, she became the youngest member of the agency’s senior management team, founding the Innovation department in Australia, where she focused on delivering technology and trends insights to agency teams and clients. Sarah now leads the Media Partnerships team across dentsu Media in the US, working with our biggest partners and identifying the newest innovators to maximize value for our clients and differentiate the dentsu offering. This week’s Brave Pick of the Week is Womplay. Check out their website here. About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
25:3317/05/2021
Navigating Crypto: Tax Filings, Marketing Challenges & Opportunities
Michelle O’Connor, VP Marketing at TaxBit, shares her top tax considerations for crypto holders, and discusses how she’s overcoming the advertising regulations facing crypto companies today and the opportunities that lie ahead. Michelle O’Connor is the VP of Marketing at TaxBit. After years of running and building her own agency, Michelle joined (Bitreserve) Uphold, in 2015 as one of their first marketing hires and an early adopter in the blockchain/crypto space at Uphold. While at Uphold she established their online community, launched the brand globally and became known for her customer obsession and dedication to the community. As a marketer she is passionate about moving fast, driving community adoption and driving mainstream adoption of the tokenized economy. In this episode of The Brave Marketer Podcast, we also discuss: Best practices and pro trips for crypto tax filing Organic marketing tactics for promoting cryptocurrency Transitioning your career into new and unknown industries This week’s Brave Pick of the Week is Upland. Check out their website here. About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
25:2810/05/2021
Funding Content That’s Difficult, Dangerous & Disruptive
This week on #TheBraveMarketer Podcast, John Nolan, Managing Director of APEX Content Ventures at Publicis Media, shares how he decides which media projects fund, along with his foresight into the future of advertising and subscriptions. John Nolan is Managing Director of APEX Content Ventures for Publicis Media. Based in London, he has a global remit to work with broadcasters which are supported by advertising to provide solutions for funding and distributing content. John was previously at Production Group All3Media where he worked with Agencies and Advertisers to create content. In this episode of The Brave Marketer Podcast, we also discuss: Pursuing work that’s difficult, dangerous and disruptive The relationship between advertisers and content producers Social justice and impact driven media projects This week’s Brave Pick of the Week is Tresorit. Check out their website here. About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
25:4703/05/2021
A Risk Taker’s Approach to Marketing
This week on #TheBraveMarketer Podcast, Kevin Rose, Serial Entrepreneur and Partner at True Ventures, discusses the entrepreneurial mindset and tolerance that’s led to his success and how marketers can follow suit, regardless of their size of business. Kevin Rose currently works as a partner at True Ventures, a venture capital firm that invests in early-stage technology startups. To date, True has helped more than 300 companies launch and scale their businesses. Prior to joining True Ventures, Kevin founded Digg, Revision3 and most recently, Zero, an app for tracking intermittent fasting Kevin has been featured on the cover of Inc. Magazine, BusinessWeek, and RedHerring. Kevin was named a "Top 25 Angel Investors" by Bloomberg, a "Top 25 Web Celebrity" by Forbes, a "Top 35 Innovator" by MIT, and in the "Top 25 Most Influential People on the Web" by Time and BusinessWeek magazines. In this episode of The Brave Marketer Podcast, we discuss: Going viral on YouTube overnight Partnering with influencers to grow your brand Conquering your fears in entrepreneurship This week’s Brave Pick of the Week is Roku Gin. Check out their website here. About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
24:4226/04/2021
Fraudulent Ads and Dirty Data
This week on #TheBraveMarketer Podcast, Dr. Fou, Cybersecurity and Ad Fraud Investigator, discusses his research on ad fraud reporting, brand safety threats and ways marketers can mitigate their risk. Dr. Fou helps his clients increase the productivity of their ads by detecting and mitigating ad fraud and waste. He’s also a digital marketer of 25 years and regularly contributes to Forbes. Previously Dr. Fou was the Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million group of 8 agencies serving pharma, medical devices, and healthcare clients. In this episode of The Brave Marketer Podcast, we discuss: Brand safety threats when advertising Uber’s $6m ad fraud settlement How marketers can mitigate their ad fraud exposure About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. This week’s Brave Pick of the Week is Gala Games. Check out their website here. Music by: Ari Dvorin Hosted by: Donny Dvorin
29:0419/04/2021
The Future of Advertising is Cookieless
Title: The Future of Advertising is Cookieless Description: This week on #TheBraveMarketer Podcast, John Marshall, Head of NA Digital Activation at HP, discusses the death of the 3rd party cookie. Over the past six years at HP, John’s helped establish an HP owned advertising stack, an in-house media agency as well as standards and best practices for digital advertising. His current emphasis is working towards future proofing HP’s digital media practice as we navigate through the death of the third-party cookie. In this episode of The Brave Marketer Podcast, we discuss: Consumer privacy and consent Changes to advertising performance Brining your media agency 'in house' This week’s Brave Pick of the Week is Canada Dry Ginger Ale. Check out their website here. About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
17:2712/04/2021
Betting on Your Brand with a Super Bowl Ad
This week on #TheBraveMarketer Podcast, Duncan Bird, VP of Brand Marketing & Digital at Fiverr, discusses the major ad spend Fiverr invested in during the 2021 Super Bowl for their ‘It Starts Here’ campaign. Duncan is responsible for creating game-changing ideas and strategies that use technology to tell stories worth knowing. In this episode of The Brave Marketer Podcast, we discuss: How to measure ROI on a Super Bowl ad Creating memorable marketing campaigns The cons of hiring celebrities as Brand Ambassadors The power of serving over selling in online advertising This week’s Brave Pick of the Week is Mini Cooper. Check out their website here. About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin Hosted by: Donny Dvorin
23:5805/04/2021
Scoring Your Brand Values Against Your Ad Dollars
Israel Mirsky, Executive Director, Global Technology and Emerging Platforms at OMD, shares his latest endeavour: The Brand Decision Framework - an editable scoresheet that brands can leverage to ensure decisions they’re making reflect the brand values they’ve committed to. The Brand Decision Framework helps OMD’s clients choose which partners to work with, platforms to invest in, social media channels to leverage - all based on how these decisions align with their brand values, in turn keeping clients accountable to them. In the inaugural episode of The Brave Marketer Podcast, we also discuss: Impact of misinformation spread across social media How decentralized media platforms could affect advertising The renewed importance of context in a digital first way This week’s Brave Pick of the Week is PayPal. Check out their website here. About this show: Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next. Music by: Ari Dvorin
22:5529/03/2021