Your Brand is Not Your Logo | Book Huddle with Orly Zeewy
For todays Book Huddle, branding expert, Orly Zeewy is back in the studio to share her fave books on branding. They’re very approachable and help break this complex area down so anyone can not only understand, but improve, their own branding.
Orly is a naming expert, so we learn the original name for Nike – so forgettable. And there’s a reminder once again that your brand is not your logo.
Do check out our earlier show talking about her book, Ready, Launch, Brand. It’s a popular episode, you’ll want to listen.
Orly’s Book: Ready, Launch, Brand - Orly Zeewy
https://amzn.to/4bQFBWs
Click links to see them on Amazon #affiliated
Orly on LinkedIn: Profile here
Books discussed in this episode:
Click titles to see on Amazon #affiliated
The Brand Gap - Marty Neumeier
https://amzn.to/4dTTaq1
Zag - Marty Neumeier
https://amzn.to/3wGCEJn
Damn Good Advice - George Lois
https://amzn.to/3X3aTFD
====
And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.
This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.
Click here lizscully.com/reading to get your book list