Make an offer SO DAMN GOOD that your customer feels stupid saying ‘NO’ to it.That’s the challenge we laid down to our B2B marketers in this episode of The B2B Playbook. Now, most marketers when they think about an ‘irresistible offer’ turn their minds to pricing, free trials, or overpromising with huge commercial outcomes.But that’s not a sustainable approach. And here at The B2B Playbook, we’re all about long term b2b demand generation strategies that scale.An ‘irresistible’ offer is about creating an offer so perfectly aligned with your customers’ deepest needs that they would find it irrational to decline. So today, through our easy to follow seven-step process, we’ll show you how you can transform your offer from ‘just another option’ to the obvious choice for your Dream Customer.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 - Introduction to Crafting Irresistible Offers00:03:34 - Niching Down for Better Targeting00:07:00 - Understanding Your Dream Customers00:10:36 - Defining Unique Value Propositions00:13:00 - Effective Positioning Strategies00:15:20 - Determining Your Pricing Strategy00:18:00 - Big Fish, Small Pond Positioning00:21:00 - Crafting and Testing Your Offer00:24:05 - Real-World Positioning Insights00:27:20 - Crafting Irresistible Offers-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E116 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #demandgeneration

Change is the only constant. That's more true than ever in demand generation marketing.Thankfully, there's an easy way to stay on top of these changes and thrive, not just survive!In this week's episode of The B2B Playbook, join George Coudounaris and Kevin Chen as they delve into the ever-shifting paid media landscape of digital marketing. Discover how understanding these changes is crucial for your marketing strategy and how applying The 5 Be’s Framework with its evergreen concepts can help you not only understand but master these shifts in the digital world.We'll explore the impact of recent privacy policies, the integration of AI in marketing strategies, and the significance of adapting to user behaviours. This episode is for newbie and seasoned B2B marketers!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Kickoff: Unveiling Our Demand Gen Secrets01:13 Paid Media Evolution: What Marketers Must Know02:40 Privacy Policy Upheaval: Impact on Digital Ads04:49 AI in Marketing: Google's Game-Changing Tactics05:30 Smart Budgeting in the New Marketing Era06:48 Adapting Marketing Strategies for Success07:20 High-Intent Google Search: A Marketing Goldmine07:28 The Great Privacy Shift: Adapting to New Norms11:00 User Behavior: The Secret to Marketing Success13:00 Customer Insights: Guiding Your Marketing Path----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E115 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #demandgeneration

Is the line between B2B and B2C marketing blurring? In this episode, we dissect the convergence of B2B and B2C marketing strategies. We dive into the 5B's Framework and discuss how it's more relevant than ever in both contexts. Don't miss our key insights and actionable tips!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:01:19 - Unveiling the 5B's Framework: What You Need to Know!00:02:21 - Why the 5B's Framework is Your Go-To Marketing Cycle00:04:30 - The Secret Sauce of Effective Hooks in Marketing00:05:28 - How Digital Noise is Changing B2B Interactions00:09:00 - The Real Reason It's Hard to Stand Out in B2B00:14:09 - Instant Results: The Power of Digital Tracking00:16:48 - The Golden Rule: Value and Brand Loyalty in B2B00:20:28 - The Universal Truths of B2B and B2C Marketing00:22:31 - Evolving the 5BE's: What Needs to Change00:27:10 - Don't Miss This: Final Thoughts and Next Steps-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E114 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas

Are you struggling to scale your B2B marketing efforts? Do you lead a small team and wonder how to make a big impact? In this episode of The B2B Playbook, we dive deep into the strategies, tools, and mindset you need to scale your B2B marketing function effectively. We cover everything from cross-functional collaboration to tech stack, data privacy and security practices and more!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:01:10 - Unlocking Career Growth in B2B Marketing00:02:30 - The Golden Rule of Scaling: Fix It or Forget It!00:06:00 - How to Add Value to Your Dream Customers00:08:00 - Why Early Decisions Save Money in Scaling00:10:50 - Not Legal Advice00:13:50 - Mastering Cross-Functional Collaboration00:15:00 - Ego vs. Teamwork: What Wins?00:19:00 - Why Marketing is the Glue in Business00:20:00 - The Secret to Effective Cross-Functional Teams00:20:33 - Key Takeaways: Don't Miss This!-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E113 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas

Welcome to another episode of The B2B Playbook Podcast! Today, we're diving deep into the challenges of scaling your B2B marketing team. We'll discuss how to identify and fix bottlenecks, why team dynamics matter, and the importance of having an All-Star Process. Tune in to discover actionable insights and strategies for scaling your B2B team effectively.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:05:20 The Crucial Moment to Fix Broken Processes00:06:40 Streamlining Bottlenecks: A Game Changer00:07:30 Why You Need Quarterly Reviews in Marketing00:08:30 The Impact of Team Dynamics on Success00:09:30 The Secret Sauce: All-Star Process Over All-Star Team00:12:20 Building a Diverse Team: Why It Matters00:13:40 The Learning Curve: Individual Preferences in Problem-Solving00:14:50 Task Management: Prescriptive vs. Free-Form00:21:50 Freelancers: The Extra Mile for Better Results00:22:00 Key Takeaways: When to Fix and When to Let Go-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E112 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas

Have you ever wondered how big brands subtly influence our purchasing decisions? Learn the neuromarketing secrets that allow them to manipulate our brains with subtle mind tricks.In this video, we break down techniques like anchoring, loss aversion and the Goldilocks effect that tap into the way our minds work on an evolutionary level. Discover how to ethically apply these same methods to capture attention, steer choices and drive sales for your B2B business.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction01:15 Be the Best - Season Five Introduction01:35 Unlocking Neuromarketing Secrets02:10 Anchoring in B2B Marketing02:41 Mastering Anchoring Techniques04:31 The Power of Price Anchoring05:16 Patterns and Anchoring Effects06:25 Strategic Mindset: Manual vs Automatic Mode25:52 Loss Aversion: The Fear of Missing Out33:03 Key Takeaways and Action Steps----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E111 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #neuromarketing #b2bsaas #priceanchoring

Unlock the secrets of scarcity and unity to drive more revenue for your business. In this episode, we dive deep into the psychology behind these powerful principles and how you can leverage them in your marketing strategy. Don't miss out on these game-changing insights!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 - Introduction00:03:30 - Principles of Scarcity and Unity00:07:00 - Real-world Examples00:10:30 - Scarcity in Ticket Sales00:14:00 - Scarcity in the Auto Industry00:17:30 - Scarcity in Toy Industry00:21:00 - Apple's Scarcity Tactics00:24:30 - The Cookie Jar Experiment00:28:00 - Summary and Takeaways00:31:30 - Closing Remarks----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E110 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #neuromarketing

More B2B Marketing neuroscience insights this week! We hope you’re enjoying this mini-series!This week, we’re looking at Social Proofing. That age old feeling that something is good if others seem to think it’s good.As usual we dive into a quick definition before getting into some great examples of it at play, including our own experience in utilising it.It’s a great avenue for showcasing your helpfulness, so it sits really well within our framework and philosophy. We also talk about some practical ways you can start utilising the principle and testing what works best for your marketing.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Introduction: The Principle of Social Proof00:04:00 The Power of Reviews in Decision Making00:05:00 Social Proof on Websites & Platforms00:06:00 The Impact of Lines & Crowds00:10:50 The Bartender Strategy & Tipping00:12:00 Childhood Fads and Social Proof00:17:20 User Generated Content & Authenticity00:19:00 The Role of Influencers in Social Proof00:22:00 Key Takeaways & The Power of Validation----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E109 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #neuromarketing

We’re continuing to explore neuroscience insights for B2B marketing levers to pull.This week, we’re looking at ‘Liking’ & Authority as two more key principles to help guide us at the forefront of our respective industries.These are a few more tried and true principles that not only help us make sense of what’s happening in the marketing world around us, but also allow us to tap into these principles in our own work as we look to continue to get better at helping our dream customers.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Ryan Reynolds' Success with Mint Mobile00:02:00 Introduction to Liking & Authority00:04:00 The Power of Liking in Marketing00:05:00 The Telephone Fundraising Experiment00:06:00 Real-world Implications of Liking00:14:40 The Milgram Experiment & Authority00:16:00 Authority in Marketing & Endorsements00:17:00 Michael Jordan's Endorsement of Nike00:19:20 Trusting Tim Ferriss as an Authority00:20:20 Building Brand Authority in Marketing----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E108 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #neuromarketing

Neuroscience and B2B marketing.It seems like there’s a wide gulf between the two only the biggest of businesses and industry experts can bridge in their work.But that’s not true! All you need is the knowledge of the key principles and some examples to help guide your thinking as you start to apply these ideas to better frame your own marketing efforts.Chances are you’re already familiar with and actioning some of these things by applying The 5 Be’s Framework, in which we’ve baked in a lot of these ideas!We start our miniseries on Neuroscience by looking at the principles of reciprocity and consistency.While we try not to play too many mind tricks, there’s certainly a few levers here you’ll be able to pull to better help your dream customers!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------06:10 The Power of Triggers: Mother Turkeys' Instinct13:10 Introduction: The Power of Reciprocity14:00 Building Relationships through Giving15:30 The Principle of Reciprocity in Action17:00 Giving Value without Expectations18:20 Commitment and Consistency in Marketing19:50 Cognitive Dissonance and Consistency22:20 Small Commitments Leading to Bigger Actions23:50 Nurturing Relationships with Value24:50 Moving Up the Value Chain27:00 Conclusion and Recap----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E107 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #behaviouralscience #neuromarketing

Explore the power of building an education ecosystem and discover how leading brands like HubSpot and Segment have mastered this approach. Learn about the Five B Framework and how it can transform your marketing strategies. As we get into further areas of study, one such area to look further into is education ecosystems.Why do companies invest so much time into building an education hub? What are the benefits, and what are examples of good and bad ones?In this episode, we’re exploring those questions as well as how to go about building one for yourself.It’s the next level up on being helpful with your content. And one that has a lot of impact. But only if it’s right for your business!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Building an Education Ecosystem01:00 The Five B Framework Overview02:00 The Role of Education in Brand Building03:00 AI's Influence in Modern Marketing04:20 Real-world Examples: SAS Platform05:10 HubSpot and Segment as Leading Examples06:40 The Pain Points in B2B Marketing07:50 The Power of an Education Ecosystem13:30 Automating Knowledge for Business Growth14:50 The Benefits of an Education Ecosystem----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E106 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

This week on The B2B Playbook, we take you on a WILD journey where we turned a modest $500 investment into a thriving LinkedIn Ads campaign. We put our money where our mouth is and show you the demand generation strategy we used to create a campaign that generated a ROAS of 38:1 in pipeline. Join us as we unveil the strategies, collaborations, and insights that made the campaign so successful. Tune in now to witness a marketing experiment come to life, achieving remarkable results and setting the stage for future successes. It's a story of growth, learning, and triumph that you won't want to miss!Get the strategy, templates and tools we used to launch this campaign here: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Campaign Goals and ROI10:00 Analyzing Initial Results and ROI from LinkedIn Ads18:30 Discussing Cohort Capacity and Revenue19:20 Partner Incentives and Rewards26:10 Attribution Challenges and Strategies29:20 Leveraging Qualitative Data30:00 Refining Customer Targeting37:20 Program Duration and Customer Satisfaction38:00 Addressing Sales Friction38:30 Discussing the 12-Week Program Timeframe50:30 Future Strategies and Customer Journeys51:00 Adjusting Messaging and Positioning51:20 Applying the 80-20 Rule for Efforts51:30 Engaging Newsletter Subscribers----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E105 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #demandgeneration #linkedinads

Thinking outside the box when it comes to following a B2B Marketing framework.It’s almost a paradox to go outside the framework, but that’s exactly what we’re asking you to do!Or more accurately, challenge yourself to look at the application of the framework differently each time you go through it.We talk about what this looks like, why it’s important to do so and how to practically take action on this overarching principle when it comes to continuing to apply the 5 Be’s Framework over time.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Tactical Execution00:20 The Purpose of the B2B Playbook01:00 Overview of the Fifth B: "Be the Best"01:50 The Importance of Creativity in Marketing02:50 Thinking Outside the Framework03:40 The Role of AI in Modern Marketing14:50 Reviewing the Framework Regularly16:10 The Repetitive Nature of Marketing Tasks19:10 The Role of Data in AI-Driven Marketing21:30 Making Marketing Personal and Memorable----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E104 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

Dive deep into the world of B2B marketing with our latest episode of The B2B Playbook! Discover the Five B's Framework, the power of regular review, and the importance of staying updated with your audience. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights and strategies to elevate your B2B marketing game. Don't miss out on the secrets to mastering B2B marketing. Watch nowAs we dive into the details of Be The Best, we’re first covering some overarching concepts for this stage of the framework.On a similar level to key principles like the 80/20 principle, we cover the concepts of The Circular Framework and Sharpening The Saw in detail.But as is our style, we try to make it as practical as possible. This quick overview is only the starting point. These concepts will continue to pop up throughout the season, but be sure to lay the foundations with an understanding of what they’re all about in this episode!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction to the B2B Playbook01:00 Overview of the Five B's Framework08:00 Importance of Regular Review09:00 The Value of Templates in B2B Marketing12:10 Big Picture Priorities in Marketing13:40 Revisiting Foundations for Better Alignment16:00 The Concept of "Be the Best"18:40 The Framework as a Tool for Growth19:50 Sharpening the Saw and the 80-20 Rule20:30 Key Takeaways from the Episode----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E103 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

We’re here at the final BE of the 5 Be’s Framework and the 5th season of the podcast!With just over 100 episodes under our belts, we still feel like we’re just getting started. And that’s the sort of optimism about B2B marketing that we hope to pass on in this season as well!Here we cover some overarching themes to guide you in going forward with our framework, as well as some further areas of study that become more general in nature, but can still have a big impact on your B2B marketing workflow. And we round things off with some interesting topical themes and hopefully another series of great interviews with experts.Looking forward to another great and HELPFUL season ahead for the podcast!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Different Definitions And Processes For Addressing Issues01:32 Becoming The Best: A Framework For B2b Marketing Success05:24 The Circular Evolution Of The Five Bs Framework09:03 The Value Of Having A Framework10:19 Cross-functional Examples For Success: Rethinking Sales Tactics12:18 Adapting Tactics For Building Relationships With Dream Customers15:00 Crafting An Irresistible Offer For Your Dream Customer17:10 Building Educational Content To Attract Customers: Lessons From Hubspot And The B2B Playbook18:19 Exploring The Importance Of Addressing Issues And Defining Broken21:18 The Importance Of Framework Over Short-term Tactics----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E102 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

🎬 How do you prove that your B2B marketing campaigns are helping drive revenue for your business? As B2B marketers, it feels like we're constantly having to report prove our worth to both leadership and sales. Sure, the latest campaign led to traffic and leads... but nobody really cares about that. They want opportunities and REVENUE!So we show you how you can track the performance of your marketing campaigns, and what REPORTING you need to set up to make it easy to see your activities are impacting revenue.This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/linkedin-ads-that-drive-pipeline-revenue/-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------23:50 Understanding Ad Duplication24:20 Importance of Social Proof in Ads25:00 Discussing Attribution Types28:20 Creating Reports with UTMs29:00 Visualizing Data by Original Source29:40 Setting Filters for Reports35:00 Analyzing Ad Interactions35:20 Mapping the Customer Journey36:20 Using Different Report Visualizations36:30 Filtering Reports by UTM41:30 Analyzing Ad Interactions by Company42:10 Breaking Down Interactions by Company43:10 Setting Limits for Data Visualization43:30 Analyzing Ad Groups and Companies50:00 Wrapping Up the Discussion50:20 Q&A Session with Monica----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #hubspot #marketingoperations

If you're a B2B marketer with limited resources, in a small team and you're struggling to drive pipeline and revenue for your business - keep reading! SEE THE PROGRAM: https://theb2bplaybook.com/the-b2b-in...In this episode, we share the details of our 12 week program - The B2B Incubator.It gives you: - The strategy- The templates- The toolsAND live Q&As with B2B expert George Coudounaris ... all to drive more DEMAND for your brand. See why B2B marketers like you love it: https://theb2bplaybook.com/the-b2b-in...-----------------------------------------------------SUBSCRIBE to our channel:    / @theb2bplaybook  SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Building A Demand Engine For Increased Revenue In 12 Weeks03:50 The Importance Of Building A Demand Engine For Business Growth07:26 Driving Business Forward With A Firm Demand Generation Strategy11:47 Interactive Learning And Q&A Sessions For Business Strategy Execution13:49 Building A Helpful Demand Engine: Creating Relationships At Scale18:15 The B2B Incubator: Honest Reviews And Money-back...

🎬 How do you create LinkedIn Ads that lead to pipeline and REVENUE? What if you don't have a very big ads budget to play with? What objectives should you use?What about creative??We only had $500 to play with, so we had LinkedIn Ads expert Justin Rowe come in and devise a plan to make us ROI positive as soon as possible. This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/creating-b2b-landing-pages-that-convert/-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 - Turning A Referral Fee Into A Lucrative Campaign: The Monica Experiment05:38 - Utilizing Warm Audiences And Expert Positioning For Effective Advertising Campaigns08:42 - The Power Of Organic Impressions And Combining Elements In Paid Ads11:56 - Overview Of Creative Strategy For Cold And Warm Audiences17:41 - Testing Strategies For B2B Demand Generation Marketing25:45 - Prioritizing And Generating Demand From Dream Customers28:50 - Addressing The Limitations Of Google Ads And The Need For Demand Creation32:15 - Recommended Objectives For LinkedIn Ads36:37 - Challenges And Strategies For Optimizing Ad Platforms41:08 - Evaluating Campaign Performance And Testing Landing Pages44:53 - Considerations For Audience Selection And Delivery Optimization In Advertising Campaigns----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing #landingpage #copywriting

🎬 How can you create the PERFECT landing page for your B2B business? And what copywriting techniques can you use to help you convert MORE TRAFFIC into paying customers? We've got copywriting and landing page wizard Jess Cook to show us exactly how. This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/creating-b...-----------------------------------------------------SUBSCRIBE to our channel:    / @theb2bplaybook  SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------02:40 Introduction and Setting Expectations03:00 The Power of Customer Interviews29:50 The Rule of Threes and User Behavior30:20 Skimming and the Importance of Brevity31:00 Customer Interviews and Identifying Problems31:30 Discussing the Customer Interview Section41:30 Feedback on the Application Form42:00 The Placement of the Application Form55:20 Discussing the "Homepages for Humans" Course56:00 Conclusion and Next...

Are you a B2B marketer struggling to navigate the challenges of a down economy? You're not alone. But what if we told you that even in tough economic times, you can still generate demand and prove your worth?Today we dive deep into the strategies that successful B2B marketers use to thrive in a down economy. We'll share insights on how to optimize your marketing strategy, navigate budget cuts, and continue generating demand when the going gets tough.From understanding high intent keywords and leveraging Google's AI tools for better audience targeting, to efficient remarketing strategies and focusing on your Ideal Customer Profiles (ICPs), we've got you covered.This episode is more than just a discussion - it's a treasure trove of actionable insights that can help you not just survive, but thrive in a down economy.So, are you ready to turn the tide and make the most of your B2B marketing efforts? Hit play and let's get started!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Opening01:17 The Challenge: Proving Your Worth in a Down Economy 11:48 Leveraging High Intent Keywords in Economic Downturn16:35 Budget Efficiency: Remarketing Strategies in a Down Economy19:12 Key Takeaway: Prioritizing ICPs in Budget Cuts20:24 Pressure & Creativity: Thriving in a Tough Economy21:47 Redefine Best Customers for Effective Demand Generation27:56 Leverage The Dream 100----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S04 E97 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

🎯 Join us on a mission to create The Perfect B2B Marketing Campaign! 💼✨ We know that every great campaign begins with customer research, and that's exactly where we're starting! 📚In this exciting video, our Customer Interview expert Ryan Gibson 👨‍💼 will take you behind the scenes as he interviews our Dream Customer, Monica, to uncover valuable insights that will fuel our next marketing campaign. 🤔💡Get ready for a full extract of the interview, where Monica shares her thoughts and experiences. 🗣️💭But that's not all! 🌟 Join us as we dive into Ryan's insightful analysis of the interview and discover how we're leveraging those precious insights to supercharge our marketing campaign. 📈✨Don't miss out on this epic journey! 🚀🔥 Click here to watch the video and witness the magic unfold: 🔗🎥 https://www.youtube.com/watch?v=ewEt-CfXQkMSUBSCRIBE and follow the Journey: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign/🎉 This part of our experiment is proudly sponsored by Dovetail 🚀 - your go-to hub for customer insights that empowers teams to build superior products! 🛠️💡 Don't forget to check them out 👉https://dvtl.link/43ud3hi-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction02:00 Interview begins42:00 Monica's Questions For Ryan----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing #youtubemarketing

🎬 Welcome to our latest video where we dive deep into the world of B2B marketing. We're testing if four of the best B2B marketers can create the perfect B2B marketing campaign. 🚀All good campaigns start with customer research. So we got THE BEST in the business to help us out. Ryan Gibson is the founder of ContentLift.io, and is here to interview our Ideal Customer - Monica. SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign/🎉 This part of our experiment is proudly sponsored by Dovetail 🚀 - your go-to hub for customer insights that empowers teams to build superior products! 🛠️💡 Don't forget to check them out 👉https://dvtl.link/43ud3hi-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction and Overview02:43 Pre-interview: Agreeing on Objectives & Questions06:10 Using Dovetail to Help with Collection & Analysis09:33 Ryan's Analysis & Insights From The Interview18:00 Discussing Pains and Anxieties20:00 Discussing More Pains and Anxieties21:00 Discussing Trust and Credibility24:00 Discussing Time Management and Prioritization28:00 Discussing Credibility and Trustworthiness29:00 Discussing Experience and Outcomes----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing

If you got THE BEST b2b marketers together... could you create THE PERFECT campaign?? To do it, we're going to need to create some serious wins for us and our collaborators.Win-win-win……win-WIN!As we try our best to deliver the PERFECT campaign, we’re trying to get a total of 5 wins from the same campaign!What’s all this about? Well it’s our first collaboration campaign, with sponsors, experts, and our very helpful volunteer!We want to do something different that hopefully is a win for you listeners as well, not just a sales pitch!Check out this episode for all the details on how it came together!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook?sub_confirmation=1SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Opening01:58 Introducing The Campaign05:30 Inspiration for this Collaboration08:20 How To Choose Who To Collaborate With10:20 Stories Set You Apart From AI14:46 Helping Us Take Content To The Nex Level15:54 Creating Win-Win-Win Scenarios21:54 How We Landed Our Sponsor24:18 Measuring The Success of This Campaign----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S04 E94 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#collaboration

In action packed episode of The B2B Playbook, we into the heart of effective B2B marketing with their innovative 5 B's Framework. This comprehensive approach is designed to help B2B marketers drive sustainable growth for their businesses.From the initial stages of understanding your customers to optimizing your marketing workflow and leveraging advanced tactics like neuromarketing, the 5 B's Framework covers it all.Join us as we recap the principles behind this framework, discuss why they created this podcast, and share who can benefit from it. Whether you're a seasoned B2B marketer or just starting out in the field, this episode is packed with insights that can transform your marketing strategy.It’s been a while since we started the podcast.Nothing like a quick end of season refresher as to why you’re even listening to us! And for those of you who have recently joined us, it’s a good episode where we can re-introduce ourselves.While the framework hasn’t changed, we’ve certainly learned a lot in the last 90 episodes of doing the podcast. Our vision is a little clearer, and so is our message. So there’s still new things in this episode for our loyal listeners from the start!Revision is always important in any case!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook?sub_confirmation=1SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Opening01:50 Our 5 BEs Framework03:53 Why We Call It Demand Generation05:41 The Biggest Mistake B2B Companies Make10:13 How To Create Demand - The 5 Stages of Awareness12:41 The Difference Between Lead Generation and Demand Generation16:52 The Emergence of Dark Social22:09 Re-introducing our 5 BEs Framework24:37 The Origin of Our 5 BEs Framework31:32 Our Love for B2B Marketing35:59 Our Strategy for Growing Our Business37:49 Growing the Podcast39:59 How to Grow By Listening to Our Podcast42:32 The 5 BEs Framework and Demand Gen----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S04 E93 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#B2BMarketing #MarketingTips #MarketingStrategy #SalesAndMarketing #BusinessGrowth

In this episode, we dive deep into the world of B2B marketing, sharing key insights and strategies to help you optimize your marketing workflow. We discuss the importance of the 80/20 principle, finding your 'why', the power of partnerships, and much more.🎯 Key Topics Covered: 🎯1. The 80/20 Principle in B2B Marketing2. Bridging the Gap Between Sales and Marketing3. The Power of Partnerships in B2B Marketing4. Improving Impact with EDMs and Testing More Pay Channels5. The Importance of Reporting in B2B MarketingIf you didn’t get a chance to follow us through this season but still want to get the most out of it, be sure to check out this episode to give you a quick access guide into the content of the season!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook?sub_confirmation=1SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------It’s been a long, but great season.We’ve reached the end. So here’s a wrap up episode to go through the highlights.If you didn’t get a chance to follow us through this season but still want to get the most out of it, be sure to check out this episode to give you a quick access guide into the content of the season!Links:Ep 70: CRMs, CDPs, and DataEp 65, 66, 72: ReportingEp 68: CROEp 69: Affiliates & PartnersEp 74: Sales AnalysisEp 71: EDMsEp 76: ChatGPT and AI toolsEp 78: Content RepurposingYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Events can be a GAME changer for your business 🚀But the last thing we want is another online webinar!We’re all thinking it. If you’re anything like us, some of these event invites get automatically filed away to some dark folder in Gmail to never be read, or deleted immediately!But let’s challenge that and ourselves to do events differently. Because it’s still an amazing channel for B2B marketers. There’s nothing quite like it for quality time with some people you as marketers really need to be talking to!Nick Bennett gives us the lowdown on why the old way of doing events just doesn't cut it anymore and how pivoting towards event-led growth can seriously boost your pipeline and revenue. He's all about the experience, engagement, and data when it comes to nailing those successful events. 🎯We also chat about the cool concept of brand evangelism and when it's the perfect time for a business to bring a brand evangelist on board. Nick shares his wisdom on why quality beats quantity in event engagement and the secret sauce to keeping the conversation buzzing after the event. 🗣️-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook?sub_confirmation=1SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------

We’ve talked about reporting a few times.It all sounds easy until you get to building it for yourself.And then you realise there’s a lot of practical gaps from the theory to the practical implementation!Well that’s what we’re hoping to address in this episode!Pasha Irshad joins us as another true expert, to take us through exactly how to set up and use reports to facilitate alignment between your marketing team and sales and leadership.You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

📺 The best B2B marketers collect and ACT on customer insights. But how do you actually do it? In this episode, we show you first HOW to conduct a customer interview, and then how we use those insights to adjust our marketing strategy and tactics. You'll also learn about how our demand gen program 'The B2B Incubator' has helped marketers in small teams.You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

CABs, Customer Advocacy Boards.Little known wonders of the B2B marketing toolkit.While they’re not right for every business and for every stage of growth, it’s an important one to cover off. Because it could help you close the loop on the growth cycle.We get another truly helpful expert, this time in CABs, to come talk to us all about it in this week’s episode. Taylor Bogar joins us right in the midst of building another set of CABs, sharing some market leading insights on them!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

We've created demand for The B2B Incubator using our podcast and LinkedIn from the ground up. It's now delivering regular pipeline and revenue for us. But we want to prove that we can do it again, so we're starting from scratch on YouTube!In this episode we show you how we're building our YouTube channel. We're just getting started, so we're sharing our results so far and our plan to grow. Key to this episode is a framework for creating demand that you can apply to any channel. We talk about key principles like deeply understanding your customers, creating helpful content regularly, and how to scale it using internal and external resources. Listen to the episode and learn:Why we chose YouTubeWhy it's the right time for us to explore a new channelOur results so farMistakes we've made so farHow we're using YouTube shorts and longer format videosHow we're improving our content creation and production to be more platform nativeTune in!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

It’s a monumental episode!We have such a special guest on the show this week.The GODFATHER of helpful marketing. Someone who has provided a significant amount of inspiration to us in our own journeys.This week we chat with Timbo Reid, as he shared with us what being helpful in marketing really means and how to go about it and stick at it.There’s a few great stories in there and is a timely reminder to all of us the power of being helpful, even as we’re deep in the trenches figuring out how to further optimise our B2B marketing workflow!Links:YOUtility - Jay BaerSmallbusinessbigmarketing.comTimbo’s membershipYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Community. Can’t live with them, can’t live without them.And they’re a hell of a nut to crack to build a successful one in any case!Thankfully we were able to get Katie Ray onto the show this week to give us a masterclass on all things community!She shared with us some important foundations to put in place, as well as how to manage the unpredictability of growing a community.It’s a very helpful episode for those of us in the business of building a community to help others!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

While we’re on the topic of optimising…How’s your LinkedIn personal and company pages looking?Chances are, it’s not getting that much love. If it is, are you struggling with how to take it to the next level, while making sure you’re growing but not alienating potential customers?How do you even build a genuine relationship anyway on LinkedIn? All you seem to see are sales pitches in DMs after some nondescript messages and ads from various brands.Well that’s why we’re having Michelle Raymond join us this week on the podcast!One of the cornerstones of any B2B marketing strategy, yet there’s a few things all of us are guilty of neglecting on LinkedIn.Tune in for this week’s episode as Michelle runs us through some helpful guiding mindsets as well as practical details on how to go about building brands your employees are proud of, and relationships that are genuine and help deliver bottom line impact. You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Content marketing comes down to standing out and building trust. But it’s easier said that done more than most things in our B2B marketing lives!So this week we got a true expert in Jess Cook to tell us all about what successful content marketing looks like.There’s so much value in what she says about how to start and where to go from there to keep scaling, even how to use those pesky AI tools that’s everywhere all of a sudden!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook?sub_confirmation=1SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

You’ve probably tested LinkedIn ads, but not like this…We’re speaking with a true expert on them this week. And as usual, we’ve zero’ed in on someone who’s being helpful with their expert content!Justin Rowe takes us through his thoughts on how to make LinkedIn ads a success for any business, by thinking about it as an amplifier of your marketing ecosystem and not just another channel.Who knows, you might just find that scale we’re all after these days!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Your sales team responsible for outbound?Wonder if it should sit within your marketing team’s remit?Well we think they’re part of the same growth engine and should definitely sit together! Even if the division of labour isn’t as clean.This week we have a helpful expert on outbound join us to discuss exactly what effective outbound looks like and how marketing and sales can and should work together to get it right.At the end of the day, it forms an important part of the overall growth strategy of any business, particularly B2B ones!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

A special guest this week.Bryan Williams joins us to discuss all things partnership!We’re lucky to have him on the show. He is the founder of Hockey Stick Advisory, through which he helps tech businesses grow and scale by building curated partnership ecosystems and previously led Xero’s partnership ecosystem across AU and NZ. So he definitely knows what he’s talking about!Beyond that, he’s just a nice guy to chat to!We get his insights on what a model partnership looks like and whether you should go after one. And if you do, how to best approach it.It’s a fantastic conversation for any business looking for growth!Links to Relevant Resources:Bryan WilliamsHockyStickAdvisory.comPartnership LeadersYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

We've taken a quick break from 'Be Better' to bring you George Coudounaris' interview from the The LinkedIn for B2B Growth show. It's not just because he loves the sound of his own voice...... it's because he talks in-depth about:What is demand generation?What are the key benefits of demand generation marketing?Is demand generation marketing a short-term or long-term play?How can B2B Marketers build a demand engine?Tips for choosing the best format type and platformYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Still struggling to keep up with content creation?Even with a system in place, new channels and their content requirements can quickly blow out your workload.We’re here to help, particularly you small business marketers!We recap our content repurposing framework and process, but also give you some great tips on how to take it to the next level!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Scale can be a problem in itself..As your business grows, the mission gets fuzzy and the brand gets harder to explain.That can happen internally and externally.It makes it harder for your brand to stand out, and certainly makes your job as a B2B marketer harder!If it’s hard for your team to remember the tagline, how will your customers remember what it is that you do and your potential customers to understand your value?That’s where revisiting your storybrand comes in.This week, we not only revisit what that’s all about, but also give you practical examples and tips on how you can use it at the Be Better stage of your B2B marketing journey.Links Mentioned:A Stanford study by Gordon Bower and Michal Clark in 1969You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Not another piece of content about Chat GPT!Well it is, but hopefully not one to make you either imagine riches or worry about your job!It’s inevitable that such AI tools will become a part of your workflow, if it hasn’t already. But B2B marketers, don’t worry. We have some good news.It probably means even more work for you! And it’s easy to understand and utilise them if you know where they slot in in our 5 Be’s Framework.The fundamentals haven’t changed, so you don’t need to start everything again!So tune to this week’s episode to find out how we understand AI tools like Chat GPT!Links Mentioned:Content Repurposing EpisodeAI Tool AggregatorYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Retaining an existing customer is cheaper…That’s the common saying, and it’s certainly true.We’re going to run you through how to make that the case by working on deal expansion and retention.We’ll talk about specific examples of how to do this and ways to measure the success of your efforts.Links Mentioned:Harvard Business Review Article RE RetentionEp 72 - Previous Measurement EpisodeArticle on customer retention formulaYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Things look rosy…Leads are up, steadily scaling. You’re well on the way to hitting your targets.Then the rug gets pulled from under you when you realise the leads are poor quality and aren’t profitable for the business.This is a scenario all too familiar to marketers. It’s something we’ve experienced ourselves.So let’s talk about how we can avoid that and get ahead of the trend!This week, we talk about ways to look at and improve your business pipeline differently. So you can take more responsibility and control, work closer with your sales team and actually have bottomline impact with your day to day marketing activities.We look at specific metrics and actions you can focus on to accomplish this shift towards better balancing quality and quantity, profitability and scale.Links:Article on calculating pipeline velocityYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Ever feel like there’s a new paid channel to test every week?Ever wonder if it’s ever possible to be on top of it and not feel like you’re falling behind with testing such channels and that you’re not missing out on the next big channel?As we revisit the evergreen principles for getting ahead of new paid ad channels, we also discuss channel attribution modelling and some more interesting paid ads you could consider now that you’ve got a few paid ads successes and failures under your belt.Links Mentioned:Episode 47Episode 48Episode 49ChatGPTYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

A very common question we get: how do we show the value of marketing.It comes up all the time in house.For those of you who have dabbled with agency life, you’ll know this is one that’s not far from conversations with clients either.Well let’s talk about how to do it effectively for B2B businesses, so as not to hamper growth!Check out how the 3 tiered approach works and help you with exactly that.You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Another email notification.Another newsletter that quickly goes in the bin folder.That’s what we all want to avoid when it comes to our own emails we send out!So we’re talking about how to level up your EDMs to avoid that scenario.And it’s pretty easy actually! A lot of the groundwork is already there.In this episode we go through some helpful tips and a quick framework to help reset the mindset on EDMs to make your emails the ones people keep coming back to!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Walk the walk!We’re all about documenting our own journey in growing our B2B podcast and incubator, while we’re sharing the framework we’re using to do so.The aim is to help you do the same!This week, we’re covering how you can better leverage your data and tech stack to optimise your marketing practice.We cover some common definitions before jumping into some common use cases and a key guiding principle you might be familiar with!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Dream 100.Remember that great concept we talked about all those episodes ago, way back in season 1?!Well now it’s time to leverage that concept when making the most of affiliates and partnerships!This week, we’ll tell you why it’s so powerful and when to look into it. As well that, we’ll give you a simple framework and process to go about getting these going.You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!