Lots of artists make a good living, or at least a significant part of their income, from commissions. The standard commission process is something we don’t question, but what would happen if you turned the whole commission process on its head? In this episode I talk with Leisa Collins, who started her art business by targeting people whose homes she wanted to paint. After a few failed attempts at marketing her work, her career as a house portraitist took off. To date she has painted more than 2,500 house portraits and has a waiting list for commissions. She no longer has to send direct mail, which you’ll hear about, but maintains that the personal relationships with clients are paramount. Leisa shares her quest across the country to paint a house in all 50 states, that following up with prospects results in 85% more sales for her, and how she has partnered with realtors to provide closing gifts for their clients. First posted: artbizsuccess.com/commissions-collins-podcast Highlights “I exchanged my art for everything.” Leisa’s adventurous art journey. (2:17) Combining a love of art with architecture and advertising it in effective ways. (4:36) The details of direct mailings that lead to collectors. (9:45) Hand selecting the demographic you want to work with. (13:05) The business process and price range of Leisa’s non-traditional approach to commissioned art. (16:10) Selecting, photographing and painting houses in all 50 states. (22:26) Creating 250 pieces a year means Leisa gets two or three new clients a week—and has to keep careful track of them all. (30:50) Selecting images, marketing and selling a book. (36:50) The importance of following up with prospective clientes—without being too pushy. (39:31) The details of Leisa’s spreadsheets help her maintain a personal relationship with her clients. (45:10) Creating relationships with clients through realtor closing gifts and phone calls. (48:51) A look at what is coming up next in Leisa’s very busy holiday schedule. (53:25) Mentioned Episode 68: Procedures for Art Commissions with Sema Martin Leisa Collins Leisa on Instagram Resources Show notes, images, and listener comments Artist Planning Sessions Free e-course: 31 People Who Can Help Sell Your Art Quotes “I could choose my demographic very carefully by looking at the house.” — Leisa Collins “I now get tons of commissions every week because they told their neighbor… by now it's just word of mouth.” — Leisa Collins “I get quite a few commissions coming in every single week. I get two or three new clients a week.” — Leisa Collins “If you love what you’re doing, it’s not so much like work.” — Leisa Collins Guest Bio Leisa Collins, a native of New Zealand, has carved a niche for herself as an acclaimed architectural artist.Eventually settling in the United States, Leisa became interested in the people and cultures that defined architecture throughout the country’s history. She was inspired to drive from coast to coast, creating original paintings of homes in every state. She selected 650 of these works of art—as well as the fascinating stories behind many of them—to share with readers in her new book, Hand-Painted Homes: An Architectural Artist’s Pen and Watercolor Journey Across America (May 2021). This coffee table book explores architectural styles in all fifty states, plus the nation’s capital. In 2013, Leisa established the Leisa Collins Historic Preservation Award to pay tribute to exceptional individuals committed to saving and restoring old buildings across the country. Her work has been featured in publications such as The New York Times, Huffington Post and Los Angeles Times.

So many art venues shut down during the pandemic, and I'm sure many of the people that ran those venues mourn for not only what might have been, but also the fact that there wasn't an opportunity for closure. My guest for this episode of The Art Biz is Mai Wyn Schantz, an artist who was also a gallerist when she closed her space at the beginning of COVID. She hated to lose the relationships she had built over the years as the gallerist. She needed closure and she was determined to do right by her artists. As soon as she felt it was safe, Mai Win organized a pop-up farewell exhibition with her artists. Her goal was to break even, which as you'll hear was far too conservative of a goal because she hit it out of the park, mostly because of the relationships she had nurtured throughout the years. Together we discuss the timing of the pop-up, the details for pulling it off, including the space she worked with, and what she learned from the experience. She reveals at least three things that she will do differently next time, and will inspire you to consider a pop-up gallery for your next art sales event. Highlights Mai Wyn’s journey to finding her space in galleries. (1:42) Acting as a gallerist when you feel like an imposter. (6:11) The impact of an artist's experience on Mai Wyn’s gallery experience. (8:58) Reflections on the decision to close her gallery. (11:55) Celebrating the closure the proper way with a pop-up gallery. (16:16) Artist requirements for participation in the event. (25:42) How to promote a pop-up event across your network. (27:08) Handling inventory and sales in a pop-up gallery. (30:10) Playing the part of the hostess means hiring the right kind of help. (32:50) Lessons learned from this hugely successful pop-up. (42:51) Exceeding sales expectations by 1000%. (49:00) The relationships that make artists and gallerists succeed. (50:26) Mai Wyn gets real about what’s up next for her as a reborn artist. (52:22) Mentioned Mai Wyn Fine Art Mai Wyn on Instagram Space Gallery in Denver O’Sullivan Gallery at Regis University Resources Show notes, images, and listener comments Grow Your List program at Art Biz Success Free e-course: 31 People Who Can Help Sell Your Art   Guest Bio Landscape and wildlife painter Mai Wyn Schantz developed a love of nature at an early age canoeing the lake country of the upper Midwest with her father. Since her introduction to the art world in 1999, Schantz has exhibited steadily, including solo and group exhibitions at commercial galleries, art centers and museums notably the Museum of Wisconsin Art, Yellowstone Art Museum and Arvada Center for the Arts & Humanities in Colorado. Beyond the studio, she remains an avid hiker spending her down time exploring trails along the Front Range of the Colorado Rockies with her husband and young daughter. First posted: https://artbizsuccess/pop-up-schantz-podcast

People. You need them. You need people to buy your art, people to show your art, people to attend your shows, people to write about your work and let's face it. You need people to support you emotionally along the way. You need other artists around who get you. It's in these friendships that you will find understanding as well as ideas that challenge you to be a better artist. The relationships you nurture can sustain you, but you'll never know to what extent until you start taking them seriously, until you believe with all of your soul that you can't do this on your own. But what do you do if you move to a new place and don't know anyone, or if you're just getting started? Where do you begin? In this episode of The Art Biz, I talk with Laurence de Valmy about how she has used her bonus talent as a writer to make connections in all areas of the art world. It started with the thought that there were people out there who knew more about how to be an artist than she did. She trusted that she could learn from them. Even if you aren't a writer, you'll be inspired by her boldness and creativity. Here's my conversation with Laurence de Valmy. Highlights “This is the place to take the leap.” Laurence reflects on her artist journey. (2:32) Have you ever Googled ‘how to be an artist’? The birth of The Curious Frenchy blog. (5:42) Laurence’s publishing schedule is shaped by the artists she meets. (8:14) How to more effectively learn from others while promoting their work. (9:52) What was it like interviewing Henry Matisse’s granddaughter? (13:40) Embracing the value of personal relationships with people. (15:30) Opportunities that have come to Laurence as a result of her blog connections. (17:05) How Laurence leverages and promotes blog content on social media. (21:17) The difference that one-on-one relationships can make in your business. (23:29) Tools for organizing your connections and contacts. (25:58) A look at Laurence’s typical workday and schedule. (27:57) How to meet people when you move to a new location. (31:32) Simplifying the sharing of content on social media (32:29) Laurence’s advice for artists who are intimidated about reaching out to form new connections. (34:08) A look at what’s coming up next for Laurence. (36:16) Mentioned Sophie Matisse Dominique Lévy of Lévy-Gorvy Gallery Allan Gorman French Quarter Magazine Femmes d'Art Unik Magazine Laurence de Valmy Laurence on Instagram The Curious Frenchy The Curious Frenchy on Instagram Resources Show notes, images, and listener comments Grow Your List program at Art Biz Success Free e-course: 31 People Who Can Help Sell Your Art Quotes “All I knew was that I didn’t know. And so I had to learn a new job and in order to do so, I started to connect with other artists.” — Laurence de Valmy “I quickly realized that’s how things happen. It’s through the people you know.” — Laurence de Valmy “People work with people that they like.” — Laurence de Valmy “The worst that can happen is that nothing happened. It’s as simple as that.” — Laurence de Valmy “If you are prepared, you will know what to say.” — Laurence de Valmy   Guest Bio Laurence de Valmy invites us to reflect on the links between artists through times and the relationship between art and social media today. In her POST paintings, she revisits art history through imagined Instagram feeds of the past. Her recent work explores the place of hashtags in our communication. Laurence is French American and lives in the U.S. She writes about art on her blog The Curious Frenchy and for art publications. First posted: artbizsuccess.com/reaching-out-devalmy-podcast

We’re all about the quest for more followers, more likes, more shares, more views, and more comments these days. It feels good when more people respond to your art because art is a form of communication. It’s the means you use to share your ideas and your soul with the world. But that self-expression isn’t meaningful until other people respond. Until they comment, share, and start a dialogue with you about it. And when you put the work out there and don’t get the appropriate number of expected likes or comments, you are unfulfilled. It’s not fair that the social media algorithms have so much control over who sees your art. But are we really so subject to social media giants? I believe we are taking huge risks by relying on mass communication to complete the circle of communication. We know for a fact that art must be experienced in person in order to be fully appreciated. So why do we insist on online validation? In this solo episode of The Art Biz I want to talk about what really works for moving the needle with your art. It’s a secret shared by my highest level clients, only it’s not really such a secret. But I can guarantee that it will help you stand out in an over-saturated digital space. Highlights The not-so-secret secret that moved the needle with your art. (2:18) The most important information you can share is whispered one-on-one. (3:12) Examining the anatomy of a whisper. (5:14) 4 ways to effectively connect on a more personal level. (6:19) Where should you begin when your time is so limited? (9:58) What you can expect to gain from one-on-one interactions. (10:55) Resources Complete transcript, images, and listener comments Program: Grow Your List Workshop: Designing a 5-Star Customer Experience   Mentioned Art Biz Episode #47- Using Real Mail to Delight Quotes “We are taking huge risks by relying on mass communication to complete the circle of communication.” — Alyson Stanfield “The most important information you can share is whispered one-on-one.” — Steve Cranford “Personalizing the relationship you have with buyers, students, and collectors will make you feel better because it feels more authentic.” — Alyson Stanfield “Stop relying on broadcasting for all of your marketing.” — Alyson Stanfield “You’ll feel better about your marketing when you value individual relationships.” — Alyson Stanfield First posted: artbizsuccess.com/whisper Grow your mailing list: https://artbizsuccess.com/growyourlist

It takes a great deal of effort to find the right person to help with your art business, so you want to get it right. That means you need to find a way to retain good team members. You want them to take ownership in your business and pride in the work they do on your behalf. You may not be thinking about this from the beginning of the relationship with a new team member because you're so focused on getting the help you need fast. But you absolutely should be thinking about it: How do I keep good people on my team? In this episode of The Art Biz, I talk with Ali Manning about the responsibilities she feels as the person in charge of her business, including the responsibilities she has to team members. We discuss her membership-based business model, the dynamics between team members, how she hires, when and why she hires employees instead of contractors, and how she keeps team members happy. We also get into the hiring mistakes that both of us have made in the past—freely admitting that it was our fault, not the employees. Highlights The ah-ha moment in Ali’s art journey. (2:45) How does Ali make money in her art business? (6:25) Running a business with 1,500 members requires the help of several assistants. (10:15) The key difference between employees and contracted help. (12:27) Bringing your team together regularly starts with a weekly meeting and the right technology. (15:09) You might be surprised at where you can find the right help. (19:07) Hiring mistakes and how to correct them quickly. (24:15) Tests and onboarding processes that can smooth out the new hire process. (28:56) Clearly defined business processes and procedures will help your team members succeed. (31:35) Your assistant can’t actually read your mind, but taking these steps can help them out. (34:06) Keeping your employees—and keeping them happy. (38:46) A peek at Ali’s upcoming launch. (42:41) Mentioned Kolbe A Index Loom Asana Upwork The 5 Languages of Appreciation in the Workplace Resources Show notes, images, and listener comments Grow Your List program at Art Biz Success Free e-course: 31 People Who Can Help Sell Your Art Quotes “From a business standpoint, I want to be able to offer my help a secure job. It’s important to me that they’re invested.” — Ali Manning “With as many moving parts as I keep in my brain, it’s no wonder that I needed some help with this stuff.” — Ali Manning “It’s important to slow down, take a step back and really think about what you want and how you would like your assistant to do it.” — Ali Manning   Guest Bio Ali Manning creates bindings that showcase the stitching and the handcrafted nature of books. Her mixed media books are inspired by the forests of New England and the gardens of her home country England. Working from her studio in a converted textile mill in Massachusetts, Ali has taught thousands of students via her blog, Vintage Page Designs, in person and with her latest online adventure, The Handmade Book Club. Teaching others to express their creativity through handmade books is her greatest joy. She believes that anyone can create a handmade book and it shouldn’t require expensive tools or equipment. Ali's work has been featured in Somerset Studio, Take Ten, Paper Crafts Magazine and Cloth, Paper, Scissors. First posted: https://artbizsuccess.com/being-boss-podcast

In order to have a successful working relationship with anyone, you need guiding ground rules. You need employee policies and agreements, and boundaries have to be established, especially when you’re working with family. It can feel unnecessary to enact these formal arrangements with those close to us, and yet it's even more important to have them when you’re navigating the relationships that mean the most. In this episode of The Art Biz, I talk with Trudy Rice about her working relationship with a family member. Trudy reflects on what her business was like before her sister Jenny started helping her, the specific tasks that Jenny is responsible for, and how they structure their business partnership to make sure each is happy and fulfilled. Highlights The point at which Trudy realized she needed help in her art business. (2:20) Why hiring her sister was a perfect fit for Trudy. (6:17) Writing a job description for a relative—or any employee—is an essential first step. (9:00) Establishing an appropriate pay rate to compensate for the skills your new hire brings to your business. (11:48) Structuring a typical week when you’re scheduling more than just yourself. (15:20) Maintaining your voice when someone else is writing your social media posts. (21:24) Communicating effectively in between weekly meetings. (24:01) What Trudy wishes she had known before hiring her sister as her assistant. (28:25) Identifying the areas that would allow you to accomplish more if you turned them over to someone else. (32:24) Trudy’s advice to anyone that is considering hiring help. (34:54) A look at what is coming up next in Trudy’s studio. (37:18) Mentioned Loomly Asana Creative Market Resources Show notes, images, and listener comments Grow Your List program at Art Biz Success Free e-course: 31 People Who Can Help Sell Your Art   Guest Bio Artist and entrepreneur Trudy Rice has been a professional artist for more than 10 years. Based in Melbourne, Australia, Trudy has a diverse business consisting of original artworks on paper, paintings, commissions, large projects, wallpaper, and linen homewares. Her artworks are inspired by our natural world, particularly flora and fauna. Her works on paper and paintings are created with mindful observation, the initial drawings are etched in the very sun and water from which the original specimens are found. First posted: https://artbizsuccess.com/working-with-relatives-podcast

It can be very difficult to hire someone to help with your business, but if you want your business to grow, there comes a point at which you must hire to support that growth. And the wisdom is to hire before you think you can afford it. In this episode I talk with Angela Fehr and Robin Edmundson. Angela has been building a thriving business teaching heart-led watercolor, along with a community of artists to support one another on that journey. She knew she needed help, but she wasn't prepared to struggle to find that help. She was content in setting her intention and being open. Enter Robin—Angela’s student as well as a member of my former Inner Circle program for artists. In our conversation you'll hear how Angela has handled building a team and how Robin has been able to support her in this process. We talk about the technology they use, how they communicate with one another, and how they work with other team members who have since come on board. First posted: https://artbizsuccess.com/fehr-edmundson-podcast Highlights Angela and Robin both focus on watercolor and Angela’s teaching offers regular lightbulb moments. (1:43) How has Angela’s approach to watercolor grown her art teaching business? (4:45) Building a thriving business while raising families and connecting in the artist community. (9:09) At what point do you know it’s time to get help? (11:15) Finding the best fit—from both Robin and Angela’s perspective. (13:25) Learning how to hire correctly while trusting and protecting your values. (16:22) Finding assistants that have the skill set you might be lacking. (19:35) Building a support staff as your art business needs expand. (24:13) A typical week in this thriving art business. (29:32) The first step of a journey might be a boring one, but it can lead to a great adventure. (32:18) Email support, tech support, and everything you might want to hire an assistant to do for you. (34:54) The policies and procedures that keep a sustainable business running smoothly. (39:18) What are the rewards and challenges of supporting another artist? (43:32) Mentioned Angela Fehr Angela on YouTube Angela on Instagram Robin Edmundson Robin on Instagram Resources   Grow Your List program at Art Biz Success Free e-course: 31 People Who Can Help Sell Your Art   Guest Bios Angela Fehr first picked up a watercolor brush as a shy teenager newly returned to Canada. During her teen years she’d lived in a remote village in Papua New Guinea, and the solitude had cemented a passion for art that she was excited to pursue. She quickly realized that watercolor was a perfect fit, and along the way, realized that she wanted something more for her paintings than simply to copy what she could see with her eyes. Angela aims to show her heart in her paintings, to pair the beauty of the world with a loose, intuitive, heart-led style. She launched her first online course in November of 2013, with the goal of teaching technique and empowerment to help painters become their own favorite artist. Angela shares her home in northern British Columbia with her husband and three teens. The beauty of the Peace River and northern Rocky Mountain region serves as the main source of inspiration for her paintings. Robin Edmundson paints everyday rural things in new ways with bold and unusual colors, using simplified shapes and lines to emphasize the patterns and rhythms of rural life. Robin grew up in northern Indiana in an old farmhouse on a property full of old farm buildings. Her early goal was to learn as many languages as she could. In college, she quickly found Linguistics and earned a Ph.D. in that field. She taught in various capacities at Indiana University for twenty-seven years. Always looking for creative outlets to balance her academic life, she learned to dye and weave and became an award winning fiber artist.   In 2011 she began blogging about rural life in southern Indiana. It took her a while to realize that she was still searching for a language that could express some things she wanted to say about life in rural southern Indiana. Imagine her surprise when she finally figured out that the language she was looking for was one of paint, color and line instead of words. Nothing makes her happier than to communicate through her paintings her deep love and respect for the unruly places and people of rural Indiana.

Whenever you have multiple styles or subjects, you probably also have multiple audiences. This can also mean that you're essentially running multiple businesses. I'd never tell you not to do this, though I'd be tempted, because experimentation and play are such important parts of your life as an artist. But I will always caution you about the extra work involved. Today we're examining the work and reward that comes with working in multiple styles. In my conversation with Robin Maria Pedrero you’ll hear about the three different styles and subjects she paints. Robin has a very full art business, and she has joined the podcast to share her story about how she juggles her various styles of art and diverse audiences for her work. Highlights Robin’s evolution into the artist she is today. (1:30) Trying new things, making mistakes and moving forward. (7:05) More styles means more audiences and more effort. How does Robin juggle it all? (13:34) Track your inventory with tools that work. (16:49) Robin’s approach to marketing on social media. (18:23) Managing multiple Facebook groups and social media sites means creating more content, but Robin has a system for all of it. (26:36) Robin’s tools for staying so productive with such a long to-do list. (31:09) Lessons learned for successful print on demand. (35:45) Robin’s simple approach to bookkeeping and connecting with buyers. (39:11) The tools, assistance and move that are keeping Robin moving forward. (43:04) A snapshot of Robin’s typical day. (45:39) Providing excellent customer service is a major part of what the best artists do. (48:12) Paper planner or electronic task list, and all Robin uses Artwork Archive for. (50:38) What’s coming next in Robin’s very full art business. (52:45) Mentioned Robin Maria Pedrero Robin’s Instagram Robert Brackman Café Tu Tu Tangos HGTV and DIY Networks star Tamara Day Mary Mirabel Resources Complete transcript, images, and listener comments Grow Your List program at Art Biz Success Free e-course: 31 People Who Can Help Sell Your Art   Guest Bio Robin Maria Pedrero is an award-winning artist with work in museum permanent collections in Florida, Greece, public, corporate and private collections. Her abstract paintings are defined by layers of translucent color and overlapping forms, while her whimsical nature work, the paintings she calls “Joy Bringers,” is characterized by bold color and texture. Robin has had solo exhibitions at the Orlando Museum of Art and Lake County Museum of Art. More recently, Tamara Day of HGTV’s Bargain Mansion, has selected Pedrero’s artwork for that show. Pedrero creates from her studios in Frisco and McKinney Texas. First posted: artbizsuccess.com/multiple-styles-pedrero-podcast

Does the thought of expanding your mailing list give you a headache? Do you constantly push tending your mailing list to the back burner because it feels like the least productive or enjoyable task on your lengthy to-do list? Your mailing list is your art business’s #1 marketing asset, but it’s absolutely useless if you aren’t using it and intent on growing it. Too many artists neglect their mailing lists simply because they don’t know the real power that it holds. In this solo episode, you’ll hear a new definition for your mailing list that just might inspire you to give it your full attention again. You’ll learn about the five groups of people that need to be included in your list and how you should treat each of them. You will also hear about the upcoming Grow Your List program — our final program for 2021 that is designed to help you create a reliable system to attract new people to your list and nurture them in ways that can make a major difference in your art biz success. Highlights How important is your mailing list, really? (1:30) Questions to ask yourself about your mailing list. (2:24) Broadening your definition of a mailing list to include everyone you know. (3:12) The five groups of people that need to be on your list. (4:44) The hardest part about growing your mailing list — and what to do about it. (8:47) How not to grow your mailing list, and what to do instead. (9:49) Finding the fuel that will power the growth of your list. (14:24) Resources Complete transcript, images, and listener comments Grow Your List program at Art Biz Success Free e-course: 31 People Who Can Help Sell Your Art Quotes “When clients aren’t getting good results I can often trace it back to the fact that they’re neglecting their lists.” — Alyson Stanfield “Your mailing list is the number one asset in your art business, but only if you continue to develop it.” — Alyson Stanfield “You have to treat everyone on your list well.” — Alyson Stanfield “It’s not easy to get people on your email list right now, but that doesn’t mean you shouldn’t try.” — Alyson Stanfield “Stop looking for shortcuts. Start doing the hard — and much more interesting — work of caring about people and connecting with them authentically.” — Alyson Stanfield   First posted: https://artbizsuccess.com/people-on-your-list/ Grow your mailing list: https://artbizsuccess.com/growyourlist

Why do we make things so difficult for ourselves sometimes? We don't mean to. It's our nature to appreciate simple solutions that we can quickly grasp and execute. I think we unnecessarily complicate our businesses because we lose focus. We get distracted by social media posts and emails. The next great invention makes it to our line of vision and we suddenly wonder how we ever did without it. And during this month while we're working on improving productivity, it's even more tempting to search for solutions outside of ourselves. But the truth is, you probably already have everything you need to simplify your to-do list and increase your productivity. To help unpack this idea, I’m joined on this episode of The Art Biz by Amelia Furman, who says that her to-do list was out of control before she took charge and started eliminating obligations from her life. She tells us why simplifying has become a way of life for her; what exactly she has simplified; and how she schedules her days, weeks, months and even her year in a way that is more productive than ever. Highlights Amelia shares her artist's journey. (2:19) The breaking point that revealed that Amelia’s to-do list was out of control. (4:53) For Amelia, making big changes starts with a deliberate start to every day. (9:58) Why is simplifying so important? (13:29) Focusing on one goal or one word each year can help you recall what matters most. (15:05) Setting boundaries and saying no helps Amelia reach her main goals. (22:00) Doubling her gross income doesn’t mean that Amelia is doing more of everything. (24:17) How to schedule your time in more productive ways. (26:08) What does your ideal day look like? What about an ideal week or month? (29:45) Bullet journaling, calendaring and planning your life. (35:32) How to create a loose monthly flow that allows you to meet your goals. (37:38) Simplifying, eliminating and focusing have increased Amelia’s productivity. (40:18) The value of participating in a business owners group. (42:00) Amelia’s advice for simplifying a complicated artist's life. (45:26) A look at what is coming up next for Amelia. (46:30) Mentioned Bullet Journaling The Originals by Adam Grant Amelia Furman Amelia Furman on Instagram Resources Complete transcript, images, and listener comments Artist Planning Sessions Free e-course: 31 People Who Can Help Sell Your Art   Quotes “A to-do list can help you get all the things done, which is awesome until it’s the end all be all. Then it’s not awesome anymore.” — Amelia Furman “Organizing what needed to happen for that day only really helped to focus in and start this journey toward simplicity.” — Amelia Furman “Now I’m not saying yes to things just because I can do them. I’m saying yes to things based on my goal.” — Amelia Furman “So much of this is being honest with myself about how much time something actually takes.” — Amelia Furman “I have no further plan beyond each day, and that really helps me stay focused on that day and simplifies it so much in my mind.” — Amelia Furman “Be brave and start taking stuff out.” — Amelia Furman About My Guest Amelia Furman grew up in rural, central Pennsylvania amidst pastoral scenes of farms, fields, and forests, and now calls Colorado home. Nature has captured her attention for as long as she can remember. Visual arts were also a dominant force in Amelia’s life from an early age. After graduating with a degree in visual art from Indiana Wesleyan University in 2003, Amelia began to explore how she could use paint to express her love of the natural world. Amelia’s background in printmaking and illustration has heavily influenced the direction of her work. She works in a combination of paper collage, text and thin layers of acrylic paint. Using a selection of documents, vintage images, handwritten text, and symbols associated with the painted image, Amelia reminds the viewer that places and objects have many layers of meaning, memory, and beauty. First posted: https://artbizsuccess.com/simplifying-furman-podcast Make a plan for your art business: https://artbizsuccess.com/planningsessions

Welcome to the 100th episode of The Art Biz! In this milestone episode, the tables are turned as I become the guest of host Cynthia Morris. Cynthia was one of the first guests on my second attempt at this podcast, and I have learned so much from her wit and wisdom. In our conversation, Cynthia is set on helping me not only celebrate this important milestone but also reflect on just how far this podcast has come and what it took to get it where it is today. More than just a self-congratulatory episode, together we discuss the value of acknowledging your progress, however imperfect it may be. We share what it takes to do the work, create the content, and develop the tenacity that results in milestones worth celebrating. Highlights Why should you take time to celebrate milestones? (0:07) Alyson reflects on the progress she has achieved at this milestone podcast episode 100. (2:16) Fumbling your way toward success means just doing it! (6:04) What helps Alyson maintain consistency in her content? (9:06) The value of taking full responsibility for your commitments. (12:55) Overcoming the challenges that might be holding you back. (16:32) The systems that make podcasting a seamless part of Alyson’s life. (19:46) Celebrating progress starts with reflecting on where you might be otherwise. (24:55) The tools that Alyson uses to organize and produce this podcast. (27:23) Celebrating milestones, developing key qualities and recognizing your progress. (32:41) Mentioned Donald Miller’s Business Made Simple Podcast Cynthia Morris’s Stumbling Toward Genius Podcast Notion app Descript audio and video editing Podfly podcast production Resources Show notes, featured artists, and listener comments Artist Planning Sessions Free e-course: 31 People Who Can Help Sell Your Art   Quotes “When we don't acknowledge the milestones, when we don't pause to savor and appreciate and see what we did that brought us there, we really lose out on a lot of the benefits that we've accrued in the course of making our way to that milestone.” — Cynthia Morris “Every milestone shows you that you are making progress.” — Alyson Stanfield “We've seen so many people sit on the sidelines of things because they haven't figured out the right way or the perfect way. And then they never do anything.” — Cynthia Morris Your plan is going to be imperfect and you just may have to change it.” — Alyson Stanfield “When you promise something to people you’re promising something to yourself.” — Alyson Stanfield “You can’t make more money if you’re doing all the things that you’re not good at.” — Alyson Stanfield “The more artists that I talk with, the more artists I'm able to help and the better advice or consulting or coaching I can give.” — Alyson Stanfield “You’re not really living unless you’re learning.” — Cynthia Morris About the Guest Host Cynthia Morris helps writers, artists and entrepreneurs make their big dreams a powerful reality. Cynthia is a certified coach, teacher, author and artist. In 1999, she founded Original Impulse, a boutique coaching company that empowers creative people to focus, follow through and finish projects that matter. The author of The Busy Woman’s Guide to Writing a World-Changing Book, Cynthia has published seven e-books on writing and creative travel as well as the Paris historical novel, Chasing Sylvia Beach. She is a watercolor artist and visual journal keeper who uses art as a way to express joy and consistently access inspiration. Follow Cynthia on Instagram. First posted: https://artbizsuccess.com/celebrating-achievements-podcast Build your well-greased art biz machine: https://artbizsystem.com  

What can you do if your art business isn’t profitable? When you’ve trimmed business expenses as far as you can, the only other thing you can do to be profitable is to increase your income. Your goal as the CEO of your art business should be to increase income and lower expenses while also increasing joy and lowering your frustration level. In this solo episode, you will learn about the income-accelerating plan that shapes a realistic strategy for increasing your income. This four-step process is what you need to begin to more easily visualize a more profitable future. If you’re ready to dramatically up level your business IQ by gaining insights into where your income came from, where it can come from, and how you can make it happen, this is an episode you won’t want to miss. Highlights You cannot be content to just break even in your art business. (:10) The value of creating an income-accelerating plan. (1:20) How can you make a plan for more money when you don’t know if anyone will buy your art? (2:35) Step 1- Figure out where your income has been coming from. (3:38) Step 2- Analyze the numbers and what they can tell you. (6:32) Step 3- Set your next income goal. (7:25) Step 4- Make a plan that will allow you to achieve your new income goal. (8:51) Join the Artist Planning Sessions to get real about the work you can realistically commit to. (9:35) What other artists are saying about the income-accelerating process. (10:57) Resources Complete transcript, images, and listener comments Artist Planning Sessions Free e-course: 31 People Who Can Help Sell Your Art Intro and outro music by Wildermiss Quotes “Don’t be content to break even when running an art business.” — Alyson Stanfield "You need money to survive and shouldn’t be ashamed to admit it.” — Alyson Stanfield “One of the best things you can do to improve your chances of success in any area is to create a plan.” — Alyson Stanfield “You make a plan because you’re the CEO of your art business and that’s what CEOs do.” — Alyson Stanfield While you don’t have any control over results, you do have control over the actions you take (or don’t take) to get the results.” — Alyson Stanfield

Being profitable as an artist doesn't necessarily mean you need to do more. Sometimes it's about doing less by being discerning about what you take on and where you invest your energy. This is extremely difficult to do when you are trying to show and sell your art. You want to do more. To add new income streams and the latest marketing platforms. The ads and social media posts want you to do more. But more is exhausting. My guest for this episode knows how to get what she wants without doing more. Jill Soukup, who has been a student and client of mine over the past decade, is dedicated to becoming a better artist. She methodically improves her work to make sure that her career, her business, and her life are what she wants them to be. In this conversation, Jill and I discuss how and where she sells her work, how teaching fits in with her income plan, how she makes sure she remains profitable, and why it's important for her to keep things simple. Highlights   Jill’s transition to full-time artist and where she shows and sells her art today. (1:51) The inspiration behind Jill’s Western-themed art. (5:56) Selling on Instagram is changing the dynamics of Jill’s work. (8:39) Logistics of selling prints and giving customers what they want. (11:34) You have to spend money to make money. (15:25) The strategies that allow Jill to get work done without working harder. (19:31) For Jill, doing less has resulted in even more success in her art business. (23:47) Dedication to your craft and honing your skills is the hallmark of an exceptional artist. (29:10) Teaching, raising prices, and decreasing her painting output keeps Jill’s income steady. (30:45) Bookkeeping details and how Jill knows she is profitable. (37:24) Why is simplifying so important in Jill’s business — and life? (40:56) Insights from Jill’s typical work day and what she's working toward now. (46:14)   Mentioned Jill Soukup Jill on Instagram Coors Western Art Exhibit & Sale Ranchlands Later social media scheduling   Resources Complete transcript, images, and listener comments Artist Planning Sessions Free e-course: 31 People Who Can Help Sell Your Art Intro and outro music by Wildermiss   Quotes “As artists we ebb and flow in our process and what we’re producing.” — Jill Soukup “This experience is teaching me to dig deeper and to see things that I wasn’t seeing before.” — Jill Soukup “At that point I recognized that I was so overwhelmed. I wasn’t making any decisions because I had too many decisions to make.” — Jill Soukup “At that moment I realized what really was important to me, and that all of the other things on my list were not even necessary.” — Jill Soukup “Everything I chose to do had to meet one of my three goals and it just simplified everything. And it was such a beautiful thing.” — Jill Soukup   About My Guest Jill Soukup was born in Buffalo, New York. Shortly thereafter, her family moved to Colorado, where she still resides. Jill’s affinity for horses as a young girl resulted in countless drawings and studies of them, which made for a strong drawing foundation. As a teen, she started a pet-portrait business, acquired jobs painting murals, and designed logos for local organizations. Jill graduated from Colorado State University in 1991 with a Bachelor of Fine Art. There, she received awards for illustration and design and worked as an illustrator and designer for the university. She initially pursued a career in graphic design while continuing to paint part time. After 11 years as a designer, she made the switch to full-time painting. Her work continues to gain recognition as she receives awards, appears in national publications, and shows in important juried and one-woman exhibitions.   First posted: artbizsuccess.com/online-events-griffin-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

Sometimes you just need to throw out the old models for doing business and try something totally new. Maybe you're bored with business as usual. Maybe the results aren't as profitable as they were in the past. Or maybe you are no longer enjoying the same old way of doing business. It's okay to go off-script. In this episode, I talk with ceramic artist Patricia Griffin. If you visit her website during certain times of the year, you won't see anything for sale because she has sold out. Zero inventory. What you will see are items she has sold and an opportunity to get on her list so you don't miss a chance to purchase the next time her shop opens. Patricia and I discuss what she refers to as events — the 3- or 4-times a year sales of her ceramics that sell out within hours and have led to a dramatic increase in income. She'll describe the philosophy behind them, the promotional timeline, the collaborations to help raise money for nonprofits, and how the events are a valuable tool for her to cultivate relationships with buyers and potential buyers. Highlights   The book that changed the course of Patricia’s artistic life. (2:04) Patricia’s cautious first step into selling her art. (6:35) A visual description of Patricia’s functional stoneware. (8:52) An overview of Patricia’s sales philosophy and the online sales events that bring in more orders than she can quickly fill. (11:20) The learning curve that comes with selling art in a non-traditional way. (15:46) Cultivating a studio friends list allows Patricia to connect with interested buyers. (17:47) Timing sales events and refining the sales process. (21:50) How many pieces does Patricia have ready to go when her events go live? (26:25) The benefit of connecting your Instagram feed to your sales website. (27:14) Marketing for sales events and what launch day looks like for Patricia. (28:53) Collaborating with a non-profit does not have to mean donating your work for free. (33:05) Hosting online events, for Patricia, has resulted in a dramatic increase in sales and skills. (34:43) Stories of creating connections and increasing loyalty with buyers. (36:20) How to create the deadlines that will result in increased sales. (39:16) The success of Patricia’s most recent online event — by the numbers. (41:04) Which social media platform brings in the greatest number of customers? (43:18) How does Patricia balance the need to produce art for her soul and the need to produce art for her business? (46:07)   Mentioned Patricia Griffin Ceramics Patricia on Instagram The Artist’s Way by Julia Cameron The Artist’s Way Ayumi Horie Shopify   Resources Complete transcript featured artists and listener comments Artist Planning Sessions Free e-course: 31 People Who Can Help Sell Your Art Intro and outro music by Wildermiss   Quotes “I like the association with the people who are buying my art through online sales. I don’t know that doing it another way would cultivate the same kind of relationships that I have now.” — Patricia Griffin “Some of these people had been on my email list for years and maybe just purchased something for the first time.” — Patricia Griffin “Hosting online events has been really beneficial, not only to my business but also to my skills.” — Patricia Griffin “I don’t think I would have had those commissions if it wasn’t for the online events.” — Patricia Griffin “I’ve really felt the pull to do something else and get back to some of the experimenting that I like to do.” — Patricia Griffin “I’m continually walking that tight line between the need to produce art in my soul and the need to produce art in my business hat.” — Patricia Griffin   About My Guest Patricia Griffin is a potter-artist in the seaside community of Cambria on California's central coast. She makes functional ceramics that are hand-thrown and hand-built and etched with designs that look like woodcuts. Griffin’s work is sold primarily through shopping events held three to four times a year on her website. First posted: artbizsuccess.com/online-events-griffin-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

You’re most likely listening to this podcast because you are in the art business. It’s more than a hobby to you. It’s your professional line of work. In this episode I want to talk about profitability—what it takes not just to make and sell art, but to also make money and to ensure that you have a positive net income in your art business. As the CEO of your art business there are things you—and only you—need to be doing to make sure that you are running your business in the most profitable and productive way possible. From running the numbers in your books to delegating the menial tasks that someone else can do so that you can focus on making art, I offer six different ways that you can ensure profitability in your art business.   Highlights   Getting serious about making money out of your art business—not your art hobby. (0:01) Yes, you really are the CEO of your art business. What exactly does that mean? (1:42) Art business CEOs know when and how to ask for help. (3:53) CEOs do what they do best and they delegate the rest. (4:43) Do you know exactly how you are spending money in your art business? (5:30) What you will learn from analyzing your profit and loss statements. (6:37) 3 evolving art business trends you need to be aware of. (9:23) A look at the upcoming and inspiring episodes on the Art Biz Podcast. (12:02)   Mentioned IRS Hobby Loss Rules 31 People Who Can Help You Sell Your Art What Is Your Art Business Costing You? (links to Liz Crane post) Ripping Through the Veils of Illusion Around Online Art Marketplaces by Liz Crane Art Biz Podcast Episode 18 with Helen Hebert   Resources Complete transcript, featured artists, and listener comments Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss    First posted: https://artbizsuccess.com/ceo Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

Failure. We all fear it, especially in our art businesses. But failure is necessary for growth. If you are succeeding at everything, there is no way you're learning and growing. My guest today is ambitious and knows what she wants, and she is not afraid to fail. In our interview, you'll hear about Laura Petrovich-Cheney’s philosophy that failure is the result of not listening to your instinct and not doing your best. Laura talks about a few failures she has learned from, why it's helpful to have a little bit of time and space between examining failures, and the shame that gets in the way of sharing failures with other artists. We also discuss the inevitable comparisons with other artists that arise when you fail and see only their successes. Highlights Laura Petrovich-Cheney shares the artist journey that led her to embrace failure. (1:40) Defining failure as a lack of listening to your intuition and not trying your best. (4:30) The difference between failures and mistakes. (6:14) The most productive timeline for examining your failures so you can learn from them. (11:45) Success comes from learning to do something better. (15:05) Compare rejection and failure — which one comes from within? (16:49) At what point should you define an experience as a failure? (19:47) Throw yourself a pity party, then let go and move on. (22:23) Should you share your failures with other artists? (25:42) Trying again, and again, and again, and knowing what to do better next time. (29:17) Laura shares the lessons she has learned from failing so successfully. (32:43) The benefit of asking others for help. (37:58) What is currently holding Laura’s attention in her studio? (39:05) Mentioned MacDowell Fellowships Bemis Center Artist Residencies Wolf Kahn Massachusetts Cultural Council Artist Fellowships Laura Petrovich-Cheney Laura’s Instagram Resources Full show notes including photos and listener comments Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss Quotes "Failure is primarily a lack of listening to your intuition.” — Laura Petrovich-Cheney “If you really tried your best and you were only capable of a mediocre performance, that’s still your best.” — Laura Petrovich-Cheney “Failing to learn from an experience is another failure.” — Alyson Stanfield “In the failure, you learn how to do something better. And that sometimes is a bigger success.” — Laura Petrovich-Cheney “Listening to your intuition and honoring who you are is so important to being successful.” — Laura Petrovich-Cheney About My Guest Laura Petrovich-Cheney’s work is a profound assessment of contemporary issues merging with traditional folk art practices, quilting, woodworking and her repurposed materials with environmental issues of climate change. In all of the artist’s recent sculpture, a dialogue exists between environmental and individual concerns. Much of Laura’s work is feminist in nature, incorporating traditional women’s arts such as needlework and quilting, which are then transformed through found materials. Laura’s work has been published in several national and international publications including television, books, magazines, podcasts and NPR. Laura was born in Philadelphia and raised in Haddonfield, New Jersey. For twenty years, she has lived in Asbury Park, New Jersey. She earned her BA in Fine Arts and English Literature at Dickinson College. Laura also has an MS degree in Fashion Design from Drexel University and an MFA in Studio Arts from Moore College of Art and Design. First posted: artbizsuccess.com/failure-cheney-podcast Build your well-greased art biz machine: https://artbizsystem.com Music by https://wildermiss.com

There is no such thing as the artist's path. Look at the careers of 50 artists side-by-side and you'll see 50 different paths. And probably none of them happened exactly as planned. In this episode I talk with Leah Smithson about her path, which kicked into gear after her father suffered a massive stroke and she began researching how creativity works in the brain. Leah's interest in learning has led to her untraditional portrait paintings, line of jewelry, public art, and murals. You'll also hear about how she embraces technology and has been teaching herself augmented and virtual reality (AR and VR). Leah and I discuss how she decides which risks to take on and which projects to get involved with, how she schedules her week, and how her well-meaning husband cajoled her into co-hosting a podcast with him. Leah has taken many risks in her art career, and I love her point of view — you'll never know until you try. You can decide to take a risk because even if it doesn't turn out as you'd hope — even if it's a disaster — you'll be glad you did it anyway, it's something that fits with your goals. If you’ve ever considered which step to take next or which opportunities are right for your art business, you need to listen to this advice from an artist who has failed and continues to experience success. Highlights Leah Smithson shares her art and the family experience that led her to focus more on her own creativity. (1:19) Unpacking the effects of art and creativity on the brain. (5:05) The evolution of Leah’s art in the face of emotion and self-expression. (6:46) Income streams and impact that Covid-19 had on Leah’s work. (10:55) Taking calculated risks in art and tuning in to what you want for your art business. (14:52) Learning from Leah’s failures. (17:10) How to identify the right opportunities for your art business. (22:08) The role of research in Leah’s art. (27:55) Creating digital art experiences with AR and VR. (31:43) Leah’s typical work week balances studio work, social media, podcasting and community projects. (36:37) Mentioned Drawing on the Right Side of the Brain by Betty Edwards Vessel: Art as a Doorway Podcast Leah Smithson Leah Smithson on Instagram Resources Full show notes including photos and listener comments Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss Quotes "The faster you get it out there, the quicker you can make progress." — Leah Smithson “I try to balance an educated decision with being tuned in to what I really want to do, so even if it doesn’t go well at least it was because it was something I wanted to do.” — Leah Smithson “Even when I fail I can still be happy with the decision I made.” — Leah Smithson “I’ve learned that the next time I take a risk, it needs to be something that I really want to do. And even if it’s a disaster, I’m happy I did it anyway.” — Leah Smithson About My Guest Having moved around as a kid, Leah Smithson's style comes from a patchwork of influences from classical painting to cyberpunk. Through her murals, painting, NFT CryptoArt, and sculpture she often uses nature and portraiture to express the complexities of being human. She’s not afraid to take up new technology.   Leah was born in Tennessee. She has lived in Atlanta, the Bay Area of Northern California, and now calls L.A. home. She co-hosts the Vessel: Art as a Doorway podcast with her husband.

Many artists take risks in their businesses and in their art without even thinking about it. They are hard-wired to experiment and stretch the boundaries of what is possible. Artists are innate problem solvers. My guest for this episode is one of those artists. The list of what Michael Gadlin has done (legally) to earn a living as a working artist for more than 20 years is impressive. He sells originals, consults, teaches, designs, builds websites, and even hosted a show on public television. He has also sat on boards and committees in his local Denver art community. Michael was gifted with what seems to be an endless supply of energy. I came at him with one topic and his mind connects it to numerous other experiences. The result is a wide-ranging interview. Michael waxes philosophically about the life of an artist, and you won’t want to miss his take on the lessons he learned from other working artists, the artist's collaboration with viewers, gallery representation, why it's important to be part of a community, and much more. Highlights Michael Gadlin reflects on his journey as an artist and the key role of mentors along the way. (1:32) The lessons Michael learned from reaching his first major studio goal. (6:28) The payoff that comes with showing interest in every opportunity that crosses your path. (9:34) Michael describes his approach to both figurative and non-representational art. (12:23) Experimenting, problem solving creatively, and collaborating with the art community. (18:55) You cannot be a one-person band and succeed in your art business. (27:00) Figuring out who you are as an artist (beyond the art that you make). (29:20) What does it mean to be an integral part of the art community? (31:24) Positioning yourself in the places that will allow you to shape the decisions that are being made in your community. (37:28) When can you truly consider yourself an artist? (43:18) Creating a legacy with your art and with your life. (46:01) Constant hustling — Micheal shares his multiple income streams. (47:36) Staying organized and getting things done starts with finding the right tools. (52:13) Mentioned Pratt Institute Art Students League of Denver Blue Silo Studios Darrell Anderson Aliki McCain Michael Gadlin Contemporary Vision on Instagram Resources Full show notes including photos and listener comments Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss About My Guest Michael Gadlin began his art education at the Art Students League of Denver, followed by Metropolitan State University, Denver, and New York’s prestigious Pratt Institute of Art & Design in Brooklyn. He was awarded a residency at La Napoule Art Foundation in France. Gadlin sits on the board of directors at both Denver’s MCA (Museum of Contemporary Art) and PlatteForum, an artist’s residency in the city. He has won numerous awards throughout his career as an artist, including the youngest artist ever to win Best of Show at the Cherry Creek Arts Festival. Gadlin’s work now hangs in the Kirkland Museum of Fine & Decorative Art’s permanent collection among other city and government collections. First posted: artbizsuccess.com/problem-solver-gadlin-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

Are you afraid to take risks in your art business? Do you spend your time playing it safe and sticking with what is comfortable and familiar in order to avoid facing the fear of the unknown? If so, you’re not alone. We are hard-wired for the protection that will keep us safe, but avoiding risks can also keep you small when you give up the power of decision-making. Avoiding risks can hold you back from becoming the artist you are meant to be in the world. In this solo episode, I will introduce our theme for the month — taking risks — and explore why taking risks is a critical step to growing your art business. Listen as I highlight the indicators that you are limiting yourself in your art business, the questions you need to ask yourself when facing new (and potentially risky) opportunities, and the simple steps you can take today to start moving toward the risk that just might bring the next level of success that you’ve been dreaming about. Highlights Transition from managing your mindset to taking risks in your art business. (00:07) Are you allowing your built-in sensor to impede your growth? (1:24) Challenge yourself to grow by getting a little more uncomfortable. (3:58) Growth demands risks, especially in your art business. (6:12) Simple first steps that will knock you out of your comfort zone. (7:48) Questions to ask yourself when facing a tough risk-taking decision. (10:22) Upcoming podcast episodes that will inspire you to take meaningful risks. (11:56) Mentioned Multi-State Multi-Year Multi-Artist Art Project with Marilyn Artus (#30) Knit Democracy Together with Eve Jacobs-Carnahan (#64)   Resources Full show notes including photos and listener comments Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss Quotes “You’re not likely to take risks without the proper mindset.” — Alyson Stanfield “I challenge you to get a little uncomfortable with your art, with your marketing and in your life.” — Alyson Stanfield “Growth demands risks. Don’t even think about moving up a level without being prepared to face the little risks.” — Alyson Stanfield

Who do you think you are? If that thought has ever crossed your mind, this episode is for you. My guest is corporate-world-turned-full-time-artist Christa Forrest, and our topic is one that most of us experience at some point in our art careers and businesses: Imposter Syndrome. Christa is a big advocate for "fake it til you make it," but that doesn't mean that she doesn't have doubts and insecurities. In this episode, you'll hear how Christa developed thick skin by showing her work at art festivals, why she is laser focused on building her email list, and how she overcomes feelings of inadequacy in her art practice. Highlights Christa Forrest describes the process of turning women into goddesses, and leaving her corporate job. (2:20) Building an art business while preparing to quit your full-time job. (6:05) Christa shares the income streams that allowed her to focus solely on her art. (10:56) The tipping point — pinpointing your focus and selling your work. (13:23) How to develop the thick skin that is required of serious artists. (17:29) Tips for creating an online presence that makes more money. (21:05) Imposter syndrome — what it means and where it’s most likely to appear in an artist’s world. (24:08) Tools that will help you find the courage to fake it til you make it. (30:05) Is imposter syndrome keeping you from making — and meeting — your goals? (33:42) Overcoming the moment when imposter syndrome takes over. (41:44) The support system that helps Christa stay grounded amidst her weaknesses. (44:14) A look at what is keeping Christa’s attention in the studio now. (45:51) Mentioned Creative Soul Art Christa Forrest on Instagram Resources Full show notes including photos and listener comments Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss Quotes “I had to figure out what I have to offer and what problem do I have to solve out there before I started my actual business.” — Christa Forrest   “It was really important to me at that time to be able to say ‘I’m an artist’.” — Christa Forrest   “If I can build my email list, I know I can build my income.” — Christa Forrest   “Failure is the only way we get better. We hardly ever learn from successes.” — Alyson Stanfield About My Guest Christa Forrest is an artist specializing in pastel, oil, acrylic and mixed media art. After spending 20 years in a finance career, she decided to follow her true passion and become a full-time artist. Christa spends her time sharing her passion with others, teaching others to be creative and exploring the world's landscape, recreating it onto canvas. Her work is a combination of realism, exploration, experimentation and pure fun.   First posted: artbizsuccess.com/imposter-syndrome-forrest-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

Elitism in the art world is not an easy topic to tackle—it’s something that I even grapple with. To help make sense of these complex issues, I’ve invited Megan Auman back to the podcast. Megan and I talk about what exactly the art world is and dive into problems that occur when entire groups of people are excluded from the art world (or art worlds, I believe). Elitism in this art world, the art world that is written about in newspaper reviews and whose artists are shown in museums and sold at auction is rampant, and that can be a real problem. Or is it? In our conversation Megan and I unpack the many layers of elitism in the art world, from the traditional artist models that need to be permanently retired to the concern that too many artists are undervaluing and underpricing their work. There is a lot that needs to change, and this conversation is the perfect starting point for any artist who is interested in exploring and contributing to this difficult dialogue. Highlights Megan Auman shares the studio practice that evolved from her childhood artmaking. (2:19) ‘This is the story that we’re not paying attention to.’ Is elitism running rampant in the art world? (4:52) Megan defines the elite art world (with a capital A) and the inclusive artworld for the rest of us. (8:58) The definition of art from 50 years ago just isn’t cutting it by today’s standards. (15:29) A look at the many levels of elitism in the art world, and what exactly is wrong with all of them. (17:12) What effect does the democratization of the art world have on the monetary value of an artist’s work? (23:54) The importance of valuing what you make enough to be paid for that value. (25:54) The basis of gender inequality in the art world. (27:45) Defining elitism in the art world, why it’s worth ranting against, and what we can do about it. (28:40) Reaching the point that you can confidently call yourself an artist and make your art truly accessible (not affordable). (35:00) If anyone could be an artist, how can we differentiate the makers of the world and value what those makers make? (41:36) Mentioned Guardian interview with Robin Wall Kimmerer The Straits Times Singapore Survey Episode 39: Our Stuff Matters with Megan Auman Resources Full show notes including photos and listener comments Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss Quotes “When I talk about elitism in the art world, it’s not actually the art world that I inhabit.” — Megan Auman “There is this level of gatekeeping that happens and it’s a problem because only certain, very specific kinds of people get paid and supported in making their art.” — Megan Auman “It’s a matter of whether or not you believe that what you’re doing has enough value that you should be paid for that value.” — Megan Auman   “What I want is for more people to claim what they do as art, and for us as a culture to value that art. Meaning that we put our money where our mouth is.” — Megan Auman   “Calling yourself an artist does not preclude you from also spending money on other people’s art. — Megan Auman   About My Guest Megan Auman is an artist, metalsmith, teacher, writer, and business coach. She designs jewelry that is simultaneously bold and easy to wear. Though trained as a metalsmith, Megan draws endless inspiration from textiles and fashion, seeking to recreate the ease and fluidity of fiber and textiles in metal. She works predominantly in steel, forming each element and link by hand from wire, then torch welding each joint. Other welded metals, including silver and bronze, are sometimes used to add variety and contrast to her designs. Megan received a BFA in metals from Syracuse University and an MFA in metals and jewelry from Kent State University. While studying at Kent, she developed a love for working with steel and torch welding, which led to the development of her current line. First posted: artbizsuccess.com/elitism-auman-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

Appearances shouldn’t matter, but we all know they do. We only have seconds to make a good first impression because, like it or not, people start forming an opinion of you from the moment they see you or your art, hear your voice or read something you’ve written. As much as I would love to focus solely on the presentation of my client’s work, I can’t avoid addressing the equally important aspect of the professional appearance of the artist themselves. You are your brand, and with the ever-increasing emphasis to be seen on video and social media, it’s not only important that you look your best, it’s critical that you feel your best. Looking your best can help with feeling your best, and my guest today knows how to make sure that happens. Brooke Harker has been working with artists over the past year as the organizer of Saturday Night Live Art Shows. You’ll hear how, after some traumatic events, Brooke regained confidence with other people and in front of the camera with the help of a makeup lesson and a whole lot of interior work as well.   Highlights ‘I make cityscapes that are portals into other worlds.’ Brooke Harker shares her work and updates from Saturday Night Live Art Shows. (2:27) Face your fear of the camera by focusing on the fun. (7:16) Looking confident as an artist does not start with emphasizing your looks. (11:50) Making a 180-degree shift by focusing on the internal first. (16:09) ‘See yourself as a beautiful piece of art — you are a blank canvas.’ (21:52) Brooke shares the routine that helps her feel prepared for anything. (24:16) Refocusing your attention on others starts with taking care of yourself. (29:10) The benefits of being seen as an artist, and sharing rather than hiding. (32:00) Telling your story is shaping the future of art history. (36:30) Finding the courage to take the first step to feeling your best inside and out. (37:35) Everyone sees you and hears you, so figure out how to own it. (40:55)   Mentioned Samina Malik Makeup & Image Design Episode 62: Facebook Live Group Art Shows with Brooke Harker 11-year old Bhavna Dubey on Saturday Night Live Art Shows   Resources Full show notes including photos and listener comments Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss   Quotes “I had a sense of purpose that was bigger than, ‘how do I feel and what’s comfortable for me?’” — Brooke Harker “If a person says, ‘I’ll do it when I feel comfortable, I’ll do it when I feel confident, then they might not do it. You’ve just got to do it anyway.” — Brooke Harker “It’s definitely possible to be in a very low place and shift to a higher energy, more positive place. We get to choose which place we’re in.” — Brooke Harker “See yourself as a beautiful piece of art — you are a blank canvas.” — Samina Malik “There’s a clarity that comes with sharing that doesn’t come with hiding.” — Brooke Harker   About My Guest Brooke Harker is a contemporary artist based in Los Angeles, California. Her lively paintings of cities and coastal scenes are characterized by energetic brushstrokes in ink and thick oil paint applied with palette knives. These vibrant depictions of daily life capture a sense of motion and highlight moments of synchronicity. Harker calls herself a historian of the ordinary. Her paintings are a collaboration with all of the people who’ve contributed to a place over time: architects, engineers, city workers who’ve placed street signs and pedestrians whose colorful fashion landed in view at the perfect moment. All of their individual actions brought together one moment, fated to be captured on canvas. Follow Brooke on Instagram: @brookeharker. First posted: http://artbizsuccess.com/see-yourself-harker-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

At what point do you get to call yourself an artist? What do you need to have achieved in order to earn that title? It's not an easy question to answer, and too many of my clients think they need to be working as a full-time artist before they can officially assume the title. Until that point, they are teachers, marketing agents, engineers, and doctors. However, there is no magic point when someone else is officially going to bestow the title of artist upon you.   To help you determine what makes you an official artist, I’m joined today by abstract painter James Holmes. James is sharing three criteria that he created before he could call himself an artist, and he makes it clear that owning the title isn’t quite as complicated as it may seem.  Highlights   The horseback riding accident that set James on the artist path. (3:41)   Connections in the art world encouraged James to continue making art. (10:51)   The day job that doubles as James’s other passion. (12:10) When is the right time to start professionalizing your art and calling yourself an artist?  (14:31) James’ initial response to being called an artist. (22:16) Three criteria that James created before he would call himself an artist. (26:32) How to be true to and satisfied with the work you make, even amidst criticism. (28:25) The moment that James’s art was acknowledged by an established artist. (35:20) Selling a piece to someone who doesn’t know you beyond your art. (39:10) A look at the work that is keeping James busy now. (42:20)         Mentioned Denver Art Museum  Cherokee Ranch & Castle  Tony Ortega Lorenzo Chavez  Angel Espino    Resources Full show notes including photos and listener comments MagneticYouArtist.com Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss   Quotes “I had to figure out what being an artist means. When do I think I’ve achieved that?” — James Holmes “It was a lesson that was well learned. It turned out to take me to another level of my creativity.” — James Holmes “That night it all manifested because I believed in the art enough to exhibit it.” — James Holmes About My Guest James Holmes is a Denver-based visual artist. As an abstract painter James shared, "I paint from the inside out. I believe painting from the inside out allows me to outwardly communicate my inner life. Everything I internalize, the experiences I have, the people in my life, my hopes, dreams, and faith are all reflected from heart, mind, and soul through the prism of my intuitive lenses resulting in artistic expressions utilizing a variety of media." James maintains a studio in Denver’s Golden Triangle arts district, and exhibits at the Veterans Arts Council Gallery, Centura Health Healing Gallery, and other venues. James is a Trustee of the Denver Art Museum and Executive Director of the Cherokee Ranch & Castle Foundation. First posted: artbizsuccess.com/artist-mindset-holmes-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

I get tons of podcast pitches, but none have been better than the one I recently received from Lilianne Milgrom. It was right on target. Lilianne had just finished writing a book, and, while I was skeptical, her pitch was perfect. I gave her book a go and could not put it down. It contained art history, intrigue, sex, and scandal. How could it not be fascinating? But my conversation today with Lilianne isn't only about the book. It's the story of how the book came to be — which is a lesson in itself — and has its roots in her decision to be a copyist at the Musee d'Orsay in Paris, copying Courbet's scandalous painting, L'Origine du Monde (The Origin of the World). She learned valuable lessons, exercised her courage muscle, and became a better artist as a result. The experience led to the writing of the book that so engrossed me. Lilianne and I talk about all of that and how she juggles her art and writing. She also shares tips for pitching to podcasts, which are equally valuable for other media pitches. Highlights   Lilianne shares the timeline of her artist journey. (3:22) The difference between a consistent studio practice and making consistent work. (5:56) The premise and genesis of Lilianne’s book L'Origine. (9:15) A full list of Lilianne’s reasons not to become a copyist of this scandalous painting. (13:08) The fascinating rules for being a copyist at the Musée d’Orsay. (16:36) Overcoming the most uncomfortable aspects of this endeavor, including the unsolicited comments from museum visitors. (20:21) Main differences between male and female reactions to the painting. (25:43) The inspiration that comes from writing about your painting. (26:55) Turning a once-in-a-lifetime artist experience — and the painting that provided it — into a novel. (29:40) What makes a piece of art timeless and relevant? (35:13) If this artwork is shocking today, imagine how it was received in the 1800s. (40:20) Lilianne explains why her copy of L'Origine du Monde is not currently on display. (42:12) Lessons learned from interacting with such famous and controversial artwork. (43:38) What does Lilianne’s studio practice look like now? (46:43) The secret to pitching your idea in a way that gets results. (48:10)   Mentioned Lilianne Milgrom Musée d’Orsay L’Origine du Monde, the painting Find out more about the book and where to order a copy at Little French Girl Press   Resources Full show notes including photos and listener comments MagneticYouArtist.com Art Career Success System Art Biz Success Planning Sessions Art Biz Success Community Intro and outro music by Wildermiss   Quotes   “Writing is like painting with words.” — Lilianne Milgrom “This painting gave me the sense of empowerment, which at the beginning felt like an embarrassment, and it turned out to be this enormous feeling of liberation and empowerment.” — Lilianne Milgrom “This certainly changed my life. As far as my art, it's made me fairly fearless.” — Lilianne Milgrom “The written word and art, they can’t be separated because you’re going to need to express yourself.” — Lilianne Milgrom   About My Guest Lilianne Milgrom was born in Paris, grew up in Australia, and currently resides in the United States. Milgrom holds two degrees from Melbourne University and an associate art degree from the Academy of Art in San Francisco. She exhibits her artwork around the world and is the recipient of multiple awards. In 2011, she became the first authorized copyist of Gustave Courbet's controversial painting L'Origine du Monde (The Origin of the World), which hangs in the Orsay Museum in Paris and draws over a million visitors a year. After rendering a near-identical copy of Courbet's masterpiece, she spent close to a decade researching and writing L'Origine.

Collaborations aren't for the faint of heart—especially for artists who are used to working alone and making decisions without having to get approval from another human being. But my guests today have figured out how to make it work. In this episode I talk with Rebecca Crowell and Jerry McLaughlin about how their Cold Wax Academy got off the ground. They were my guests way back in episode 9 from 2017 when we discussed the publication of their book, Cold Wax Medium. Their collaboration has only deepened since that time, and in this interview you’ll find out what makes their combined efforts work so well. Rebecca, Jerry, and I discuss the format of Cold Wax Academy, how they make decisions together, how they find new members, and what they would do differently with the benefit of hindsight. We also talk about one of my very favorite topics—systems—and the technology they use to keep their joint venture going. Highlights Rebecca and Jerry reflect on the timeline of their collaboration. (2:37) Rebranding your business with the help of professionals. (6:18) Making the transition from live teaching to the online Cold Wax Academy. (11:04) Replacing income lost from cancelled live workshops. (12:37) The pandemic-induced “oh crap” moment that changed everything. (17:03) How to know when it’s time to hire help. (20:19) Collaborating with another person in every important aspect of your business. (24:08) Tools that maximize your communication efforts. (26:53) A high level overview of the offerings of Cold Wax Academy. (29:00) The key to making a paid membership work. (33:57) How to determine what content to offer for free and what to charge for. (37:58) Adjusting your offerings starts with knowing what your audience wants. (38:47) A look at the numbers of the Cold Wax Academy community. (43:37) Lessons learned from the timing and building of a business. (45:34) What’s coming up next for Cold Wax Academy. (49:42)   Mentioned Cold Wax Academy Rebecca Crowell Jerry McLaughlin Art Cold Wax Medium: Techniques, Concepts & Conversations by Rebecca Crowell and Jerry McLaughlin Episode #9: How Two Artists Self-Published and Are Promoting a Successful Book Together   Resources Full show notes including photos and listener comments Art Career Success System Art Biz Success Planning Sessions Art Biz Success Community Intro and outro music by Wildermiss   First posted: artbizsuccess.com/collaborating-coldwax-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com     Quotes “We have this great collaboration and I couldn’t have known ahead of time how exciting it would be to develop this program.” — Rebecca Crowell “Hiring a third person has given us more energy to devote to the business itself.” — Jerry McLaughlin “What we produce is infinitely better because we’re both doing it together.” — Jerry McLaughlin “As we go we’re learning more and more about how to interact with people and how to involve members.” — Rebecca Crowell   About My Guests Rebecca Crowell has been a professional artist for thirty years and is widely known for her innovative painting techniques involving cold wax medium and oils. She teaches these methods both in the US and internationally. Her work is handled by fine art galleries in Chicago, Atlanta, Milwaukee, Telluride, and Dublin, Ireland and is found in hundreds of private, public, and corporate collections. Rebecca holds an MFA in Painting and lives in rural west-central Wisconsin. Jerry McLaughlin has been a working visual artist for twenty years and has exhibited at galleries throughout the U.S. His work is in collections around the world. An expert in all things cold wax, he focuses his major energies on painting, teaching, and writing. Trained as a pediatric intensive care physician, he also holds a certificate in adult education from the University of Washington. Jerry lives in San Miguel de Allende, Mexico.  

This month we're exploring the topic of adjusting your approach, whether it’s making little tweaks, looking at new possibilities, or even turning your art business and career upside down. My guest today proves that making these adjustments can give us better results or maybe just make us happier. Kelly M. O'Brien has been selling a lot of work since 2015, in a way that surprised her at the time. And while she has continued that work, she has added new work—what she calls emerging work— since deciding to go back to graduate school in 2017 to earn her MFA. With such great commercial success it seemed like an unusual time to return to grad school, but now that she has been out of school for over a year, Kelly is ready to talk about her decision to take that big step and what she learned in the process. Join our conversation as we talk about the ins and outs of juggling two very different art businesses, what her daily practice is like, and where her work is headed. Highlights Kelly M. O’Brien shares her art path and the works that have gone viral. (1:49) Finding more meaning and depth in your art. (5:47) Changing the focus of her work resulted in Kelly creating two different practices. (8:08) Finding the right time and the right approach to return to graduate school. (11:51) The value of intentional planning sessions to help you grow as an artist. (17:15) The biggest benefits of returning to school. (20:02) How to determine if an MFA is right for your career. (23:45) Balancing money-making ventures with your education. (24:49) How to respond to the stigma surrounding serious artists who work to make money. (26:27) Changes in Kelly’s practice as a result of earning her MFA. (28:32) A look inside Kelly’s approach to her daily practice in the studio. (31:04) Learning a visual vocabulary that will shape the statement of your work. (34:47) Kelly shares an overview of what is holding her attention in her studio. (38:18)   Mentioned Artist Support Pledge Arts Council England Chuck Close Kelly M. O’Brien’s PaperJoy Studio Kelly M. O’Brien’s emerging work   Resources Full show notes including photos and listener comments Art Career Success System Art Biz Success Planning Sessions Art Biz Success Community Intro and outro music by Wildermiss   About My Guest Kelly M. O’Brien is an American mixed-media sculptor who lives and works near Bristol, England. She completed a Master of Fine Art (Distinction) at Bath Spa University in 2019. Kelly is co-founder of A Gathering of Unasked Possibility, a collaborative project fostering active hope through creative practitioners, and runs PaperJoy Studio, offering bespoke paper art originals and hand-embellished prints for hospitality and important residential projects. First posted: https://artbizsuccess.com/mfa-obrien-podcast  Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

The idea of letting go of something that is safe but isn’t contributing to the life you want to live can be a very scary one. But my guest today has proven that cleaning out in order to follow your dreams just might be the best thing you could do for your art business. Lea K. Tawd did some of my favorite kind of cleaning out last year. She cleaned out obligations and associations that were taking her away from the work she was meant to do in this world, and the payoffs increase as her income streams multiply. She unlocked the secrets to a more abundant money mindset. In our conversation Lea and I talked about what she eliminated in 2020 that allowed her to dive deeper into her creativity and step into her art business more fully. We discuss the book she wrote, how she structures her days as a mom with a 6-year-old who has to show up for the virtual classroom, and how she quickly replaced the income from an outside source she had been holding onto out of fear. Highlights Lea K. Tawd shares her journey in art, motherhood, and self-care. (1:57) Getting back on track when you’re feeling off-centered. (6:02) Lea recounts the various income streams of her pre-pandemic artwork. (11:10) What happens when you stop doing the work that you are afraid to let go of? (14:40) How to clean out old obligations in order to turn your ideas into an income stream. (17:44) Creating spaces, rituals and schedules that will increase your energy. (21:19) Lea shares the ways that increasing her focus has also increased her income. (23:50) Advice for letting go of an income stream that you don’t love. (27:58) How to overcome a big, scary thing so that you can do the work you want to do most. (29:26) Cultivating the relationships that will support you through the hardest times. (33:17) Lea shares what is currently holding her attention in the studio. (34:27)   Mentioned Leak Arts Lea on Instagram Lea’s Reiki practice Printful Creativity Unstuck: A Toolbox for Making More Art by Lea K. Tawd Lea’s Moon Phase Calendar   Resources Full show notes including photos and listener comments Art Career Success System Art Biz Success Planning Sessions Art Biz Success Community Intro and outro music by Wildermiss   About My Guest Lea K. Tawd is an author, mixed media artist and Reiki master teacher. She seeks out the beauty in every woman and uses that vision to create mixed media art that inspires and heals. The finished pieces are a Utopian vision of inner beauty manifested that serve as a reminder to take care of yourself, to find moments of peace, kindness, and self-love. Lea often paints directly on wood, so the wood grains help to inform the finished piece. As a Reiki Master Lea uses Reiki in the creation of her art and combines the two to help others find deep inner healing and recover their creativity in private sessions, workshops, and retreats. First posted: https://artbizsuccess.com/money-breakthrough-tawd-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com  

This month we’re focusing on the benefits of cleaning out — from physical clutter to organizing your lives, eliminating obligations that are no longer serving you to slowing down enough to focus on what matters most, in your art business and in your life. Kelly Milukas has been through more in the last 10 years than anyone should have to endure, and yet she never lost hope and determination. Kelly and I scheduled our conversation to discuss her "life edit," which involved getting rid of what no longer served her. It quickly became apparent that ridding herself of stuff when she had to downsize her studio is something she had been preparing herself for in the many years leading up to that moment. This conversation is about coming out on the other side of a long struggle stronger than you were previously. Join us as we celebrate the triumph of one artist's positive spirit, discover the tools she used to facilitate the process, and hear about the people she relied on along the way. Highlights Kelly Milukas reflects on her journey from athletics to music and to art. (1:57) Kelly works with scientists and starts researching stem cells for a commission for a biopharmaceutical company. (8:30) A shift in health can create a shift in focus for any artist. (12:15) Embracing the tools that are available to you can help you get through anything. (16:52) Forging through the messy middle to come out stronger on the other side. (21:26) Can 17 seconds or a deeper breath change your mindset? (25:23) How to know when to power through and when to pull back. (28:55) The power of giving yourself permission to feel your biggest emotions. (32:48) Cleaning out physical objects to move your art business forward. (34:50) Creating an organized studio that works for you on any budget. (41:10) A look inside all that is keeping Kelly busy in her new studio. (45:00)   Mentioned Kelly Milukas on Instagram Sheng Zhen with Master Li (free virtual meditations every Wednesday) Wake Forest Institute for Regenerative Medicine “Keys to Cures” installation at Intarcia Therapeutics Albert Clayton Gaulden’s Sedona Intensive Libby Caldwell, Artist, Therapeutic/artistic journaling   Resources Full show notes including photos and listener comments How to Price Your Art Art Career Success System Art Biz Success Planning Sessions Art Biz Success Community Intro and outro music by Wildermiss First posted: https://artbizsuccess.com/stronger-milukas-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

Spring is here in the Northern Hemisphere and it’s a perfect time to consider the aspects of your life that are weighing you down without contributing to your happiness and success. April is the month for cleaning out in the Art Biz Success community. In this episode, I’m highlighting some of my previous interviews with artists who have discussed cleaning out in one form or another, from removing physical items to cleaning out business ideas and strategies, modes of working, and even the venues where you show and sell your art. If you are ready to deep clean your art business, to release what isn’t serving you and banish all that is getting in the way of your productivity and creativity, then you won’t want to miss the insights and inspiration from these successful artists. Highlights   April is the month to focus on cleaning out your art business. (0:01) Is there one single best way to get organized? Heather Powers says no. (2:23) Tips to help you get started on cleaning out and organizing your spaces. (6:09) Redefining your relationship with things so that you can let go. (10:41) How to prepare your studio for a big move. (14:50) Take control of your business so that it works for you, even if it means emptying out your galleries. (19:16) Control your income by controlling your inventory. (23:29) Connecting with buyers outside of the galleries. (27:02) Releasing old work so you can focus on what is most meaningful. (28:21) Increasing your creativity begins with cleaning out the cobwebs. (34:32)   Mentioned Episode 36 — Reaching the Other 99% for Your Art Business with Adele Sypesteyn Episode 33 — Reinventing Your Art Career with Ali Cavanaugh Episode 23 — Leaving Behind What is Safe with Jan R. Carson Episode 10 — Creative Organizing with Heather K. Powers Episode 49 — A Year of Cleaning Out with Daryl D. Johnson Round Top Antiques Fair The Life-Changing Magic of Tidying Up by Marie Kondo Resources   Featured artists, comments, and full transcript Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss  

If you’re an intentional artist, you’re in the right place. In this episode, I'm wrapping up a month of talking about how systems can keep you organized and make you a more productive artist. Today’s solo episode focuses on the secret weapon of a successful art business — your art biz handbook. An art biz handbook is the number one way to organize every aspect of your business. If you’re looking for ways to stay on top of the never-ending tasks that every artist faces, this episode is for you. You’ll hear the step-by-step process that will keep you in control of every aspect of your schedule, how I have evolved systems that weren’t working for me, and the satisfaction, productivity, and control that you can come to expect from an art biz handbook that is working for you. Highlights An overview of the value of a high-quality, clearly defined art business system. (0:01) Documenting your systems — why you need an art biz handbook. (2:07) Your system doesn’t have to be perfect to be effective. (4:56) Steps that will make your systems more reliable. (6:12) Practical examples of systems that have simplified processes in my art business. (9:01) How to prioritize the process of capturing your procedures. (10:11) Why your art biz handbook will never be finished. (12:35) Mentioned Episode 68 — Procedures for Art Commissions with Sema Martin Episode 78 — How to Increase Your Productivity and Creativity with Art Business Systems Episode 79 — Tools to Shape Up Your Art Business with Jennifer Printz Episode 80 — Systems to Effectively Managed a Dizzying Increase in Your Art Business with Betty Franks Resources Featured artists, comments, and full transcript Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss First posted: https://artbizsuccess.com/art-biz-procedures-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

Betty Franks loves her business and life as an artist. She just might have found the secret sauce — a healthy combination of passion for the work and a continuing curiosity about business and becoming a better CEO of your art business. Betty's art business has exploded over the last four years — by 440%. You can't have and sustain this kind of business growth if you don't have solid systems in place. At the time of this recording, Betty has over 120,000 Instagram followers and sells paintings almost as fast as she makes them. In this episode, we discuss the digital and analog systems that she depends on to support her growth. She generously shares her real numbers, the new postage system she just started using, her daily and weekly routines, and how she organizes all of the digital images of her paintings. Highlights Betty Franks shares the moment she fell in love with mixed media and decided to start her art career. (2:20) How to find your own style and way of making art. (7:20) Staying organized through the process of handling a personal and business name change. (12:25) Betty shares her business goals that resulted in a 400% increase in sales. (18:20) A breakdown of Betty’s income streams and marketing tools. (21:03) How to know when it’s time to hire help for your art business. (28:13) Developing routines that stabilize your creative and practical routines. (31:10) Simple systems to help manage your inventory. (35:25) Building an email list that works for your business. (42:55) How to know when it’s time to make process changes for the better. (47:37) A look at what is keeping Betty’s attention in the studio. (52:24)   Mentioned Betty Franks Art Betty Franks on Instagram JCO’s Art Haus PirateShip.com   Resources Full show notes including photos and listener comments How to Price Your Art Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss   About My Guest Betty Franks was born in Toronto, Canada and raised in San Jose, California. She is a self-taught abstract artist who started painting when she turned 50. Although it seems late in life to take up painting, the timing was just right for her. After a long career in customer service management, Franks was ready to unleash her creative side. Today her work focuses on her love of fields of flowers and flowers in general. She aims to share the emotion she feels about her subject. First posted: https://artbizsuccess.com/managing-growth-franks-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

As much as every artist would love to focus only on the making, there is an equally important and opposite side of the artist brain that needs to be accessed — the organization side. It takes creativity and organization to successfully run an art business, and my guest today has learned how to embrace both. Not only is Jennifer Printz a practicing artist with an enviable record of exhibitions, but she's also an assistant professor at Florida International University in Miami. She has two full-time jobs. I've watched Jennifer whip her business into shape by getting organized and creating reliable systems. In this episode, I talk with her about how she compartmentalizes her two jobs. We also discuss the planning process she uses, the digital and paper tools she relies on to stay organized, and why writing by hand is critical for her and her students. Highlights Jennifer Printz reflects on the wide variety of her artwork and her work as a professor. (2:02) The importance of modeling art for Jennifer’s students and the lessons they are learning as a result. (5:53) Practical tips for separating your day job from your art business. (8:40) The value of taking time for an artist’s day, connecting with artists virtually, and creating physical space for your creativity. (11:33) Taking your art business beyond the plateau to the next level with coaching and positive feedback. (16:50) Planning out a quarter at a time to free up your mental space for creativity. (22:30) Day-to-day systems that will help you get and stay organized and productive. (27:21) Jennifer’s process around keeping an updated inventory of her pieces. (33:42) Strategic organization of all the moving parts of an exhibition. (38:29) Playing into your personality strengths to maximize your art business systems. (42:35) What is the first step to take when your systems are breaking down? (45:04) A look inside the works that are currently holding Jennifer’s studio attention. (47:12) Mentioned Michael Hyatt’s Full Focus Planner Cynthia Morris Artwork Archive Chana Orloff IS Projects in Fort Lauderdale JenniferPrintz Jennifer Printz on Instagram Resources Full show notes including photos and listener comments How to Price Your Art Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss Quotes “When I hit a certain level of success I felt the need to get a more objective viewpoint to help me move to a new level of success.” — Jennifer Printz “If we’re always doing what we’ve always done and the results are what we always got, then it’s time to reevaluate.” — Jennifer Printz “It made sense to shift to a new system so I could put more effort into my creative practice.” — Jennifer Printz “In order to build strong relationships, in order to have a successful exhibition, I need to access other parts of me and not let the part of me that’s against organization get in the way.” — Jennifer Printz   About My Guest Jennifer Printz unifies photography and drawing to make poetic works that reflect the unseen structures of the universe. In 2004 she was awarded a Puffin Foundation Grant, followed by a Dendo Fellowship in 2016. She has participated in regular residencies in the US, at the Frans Masereel Centre/Flemish Center for the Graphic Arts in Kasterlee, Belgium, St. James Cavalier Centre for Creativity, Valletta, Malta, and La Cité Internationale des Arts, Paris, France. Jennifer is also an educator, teaching a wide range of two-dimensional media at the undergraduate and graduate levels, as well as courses on public art and professional practices. Currently, she is on the faculty of Florida International University in Miami. First posted: https://artbizsuccess.com/biz-tools-printz-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

If you’ve been listening to this podcast for any amount of time, you know that I am the queen of systems. There is a reason that my signature program is the Art Career Success SYSTEM. I have learned that when you take the time to put in place easily repeatable steps to do a certain task or implement a project, the rewards are endless. You free your mind and calendar for the more creative pursuits of the studio. You have a better-organized business and life. Your consistency increases, as does the trust that others have in you. Creating a streamlined art business system isn’t hard, it just takes dedicated time. In this solo episode, I want to help you get started. I’m sharing three powerful benefits to implementing solid systems into your art business and five questions that you need to ask yourself when creating that better system. And to help you see that systems work, I’ll tell you about a few artists who have created systems that work. It worked for them, and I can promise the time you spend on your systems will be worth it as your creativity and productivity in your art business continue to increase. Highlights The why behind effective art business systems. (0:01) Understanding the ecosystem and metasystems within your art business. (2:10) Three clear benefits of installing systems in your art business. (3:35) Five questions to ask yourself when implementing a new system. (5:50) How to clearly define what you want to see happen. (6:38) Clear timelines create clear results (7:01) What tools and technology do you need to acquire to create your system? (7:26) Who can assist you in meeting your goals? (8:13) What are the exact steps needed to make your system hum? (8:34) Upcoming podcast guest artists who have successfully implemented systems into their art business. (9:11) A homework assignment to get you started with your new system. (9:51) All that the Art Career Success System can offer your art business. (10:58) Mentioned Episode #68 with Sema Martin Art Career Success System My Instagram @alysonstanfield Resources Complete transcript featured artists and listener comments Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss   First posted: artbizsuccess.com/organize-with-systems-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

I don't know anyone who doesn't think it would be great to attract more Instagram followers, more email list subscribers, and especially more sales. More makes our efforts feel worthwhile and validates them, but we're often stopped in our tracks when we begin to realize what we need to do in order to increase our numbers. We think we have to post more, research hashtags, invest in advertising, create a lead magnet, learn to write better copy, or forget about a restful night's sleep. It’s true that you probably do have to do some of those things in order to attract more followers and subscribers, but you might also benefit from being open to doing things a little differently to increase those numbers. In this episode, I talk with Trudy Rice about how she has grown her Instagram and email list by cross-promoting other brands. Trudy uses a platform called Ampjar, but the underlying lesson is to find like-minded people and share each other's art, products, and services. Trudy refers to this as “shouting them out,” and in our conversation, she highlights what it takes to get set up with the service, and how it has impacted her success in a major way. Highlights Trudy Rice details her Australian flora and fauna art, teaching, and other current projects. (2:13) Taking original prints and paintings to a homewares line. (4:28) Quantifying the growth of a successful art business through a variety of income streams. (6:18) The primary systems and marketing channels Trudy uses for her sales. (8:25) Details about the Ampjar mailing system and the karmic aspect to shout-outs. (11:37) The algorithms behind the Ampjar shout-out system. (13:57) How to systematically simplify the process of promoting your business. (17:39) Prompting other artists while promoting yourself. (21:16) The variety of brands that Trudy promotes through Ampjar. (22:18) How to connect with new and international audiences through shout-outs. (23:57) Tracking the success that has come by integrating new systems. (26:08) The importance of collaborating with other artists with any system that works. (29:23) How to do the work once and benefit from it over and over again. (30:17) Trudy shares her project and collaboration plans for 2021. (33:35)   Mentioned TrudyRice.com Trudy on Instagram Ampjar Shopify Loomly Resources Full show notes including photos and listener comments How to Price Your Art Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss First posted: artbizsuccess.com/karma-rice-podcast Let’s do this together: https://artbizsuccess.com/community Music by https://wildermiss.com

I live to track down art off the beaten path — traveling to out-of-the-way places to see works of art that delight and inspire, or even confound me. I found just such a piece last year when I traveled to the Midwest, and the success story of the artist behind the art is just as engaging as the piece itself. My guest for this episode is Romy Owens, an artist and curator who makes site-specific installations, as well as smaller objects, in reaction to place, community, and transformation. Last fall I had the opportunity to visit Under Her Wing was The Universe, her enormous public sculpture that was installed in 2020 in Enid, Oklahoma. In this episode I talk with Romy about her commitment to raising $100,000 for that outdoor public sculpture and native prairie landscape as a gift to her hometown. As it turns out, $100,000 was just the beginning, and while it all worked out in the end, it wasn’t exactly easy getting there. Not only did Romy have to raise a lot more money than originally projected, she had to stand up to the naysayers in the community. Romy is an artist that knows how to effectively measure success. Community collaboration, fundraising, overcoming controversy and yes, using spreadsheets are just a few of the topics that you won’t want to miss in this conversation.   Highlights Romy Owens shares the leap of faith she has taken with her art and with her community. (3:30) Conceiving the project Under Her Wing was the Universe. (9:55) Relationships that informed the piece and Alyson’s reaction to seeing it in person. (12:10) Naming the piece and finding value in all that is revealed in the universe. (16:06) Securing space for the project and making the connections that brought city approval. (20:04) Funding from the city and how Romy planned to cover the rest. (23:50) Launching a GoFundMe fundraiser. (26:40) Meeting tight deadlines and overcoming obstacles along the way. (28:26) Overcome your fear of hearing “no” when raising funds. (30:33) Handling the controversy that comes with creating interesting art. (33:02) Key collaborators and supporters in creating a piece of this scale. (36:27) Keeping track of your progress with a system that actually works. (41:09) Measuring success and setting goals in specific and meaningful ways. (43:24) Ideas for generating interest in your art. (49:32)   Mentioned Romy Owens Under Her Wing Was the Universe The Pursuit of Art by Martin Gayford City of Enid, Oklahoma   Resources Full show notes including photos and listener comments How to Price Your Art Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss   About My Guest Romy Owens is an artist and curator living in Enid, Oklahoma. She makes site-specific installations, as well as smaller objects, in reaction to place, community, and transformation. Her curatorial work attends to a similar focus. Both Owens' artistic and curatorial practices are presently centered around community art designed to impact social change, using art as a method to broaden our understanding of specific issues.

What is something special you can do for your subscribers and collectors when your shows and large events are canceled because of a pandemic? Give them a private viewing experience, of course. This week, my guest is Simonne Roy, a contemporary American impressionist painter grounded in the plein air painting tradition. For years, Simonne has been inviting VIPs into her home, which she had transformed into a gallery, for a one-night party. The money and effort she invested in the event resulted in good sales and relationships. Each year's success built on that of previous years. When Covid struck, her hopes for a successful home gallery show in 2020 were dashed, until, like many scrappy entrepreneurs, Simonne found a different way to make it happen. She decided to hold the VIP appreciation without the party. In this episode, you'll hear how Simonne gave people a private experience that few people get to have with art, which she calls the Quiet Gallery Experience. If she measured its success by the amount of sales only, she could have counted it a success. But sales were almost secondary because Simonne measures her success by the goodwill she created with her subscribers and collectors. Listen closely to hear what she did to set the stage and make it special, what she would do differently next time, and how she netted the same amount of money from the participation of fewer people. Highlights   Simonne Roy shares the journey that led to her art business and her current income sources. (2:28) Transforming a house into an intimate, personalized home gallery. (7:10) The inspiration that saved Simonne’s gallery experience during Covid. (13:42) How can greater vulnerability result in more meaningful connections? (20:05) Scheduling a full day of showings and Simonne’s goal for each visitor. (21:51) Preparing any space for a full gallery experience. (25:22) Results from the gallery included sales, a teaching offer and increased connections. (29:29) Reducing overhead for an event can still result in positive net sales. (34:10) Marketing an event and creating a thoughtful gift for your customers. (36:14) Simonne shares the lessons she learned for next time. (38:11) A peek at what is holding Simonne’s attention in the studio now. (38:34)   Mentioned Simonne Roy Simonne Roy on Instagram Marcher jusqu'au soir by Lydie Salvayre   Resources Photos and full show notes Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss   About My Guest Simonne Roy describes herself as a contemporary American impressionist painter grounded in the plein air landscape painting tradition. She is also a Francophile, and has lived in France for extended periods over the years—adding quintessential French subjects such as pastries, breads, and cheeses to her nature-inspired paintings. A lifelong resident of Pennsylvania, Roy lives in Lewisburg, where she maintains her studio and home gallery.

What is success? How do you measure it? What story do the numbers tell? Confronting numbers can be intimidating, but it is an essential step to growing both yourself and your business. It forces you to be realistic about where you are, including your weaknesses, and it challenges you to make up for any lost ground. This month we are looking into measuring success and today I want to share with you the tracking procedure that has helped grow my business by up to 40% every single year. I’ll share ideas to help get you started on your own monthly business report, highlight some of the fun and surprising areas you need to track (beyond just the sales) and tell you how to download a copy of a monthly report for your art business. The numbers definitely won’t tell the whole story, but if you’re looking for an effective and telling way to measure your efforts, your satisfaction, and your success, this is the place to start. Highlights What numbers should you use to measure your success? (0:01) How I learned the true value of being authentic in my business. (1:26) The importance of confronting numbers when you’re ready to grow yourself and your business. (3:37) The number one thing to include in your monthly business report. (5:12) Report the monthly numbers and then find insights in them. (5:38) The value of making cool connections every month. (6:53) The most productive and enjoyable approaches to promoting and sharing your art each month. (8:30) Upcoming interviews that will elaborate on the theme of measuring success. (10:22) How to download and customize your own monthly art report. (11:58) Mentioned Episode 32 — Success Is Complicated Episode 71 — Goals for Artists Episode 17 — Transform Your Creative Ideas into Multiple Income Streams with Helen Hiebert Resources Featured artists and full transcript Art Career Success System Art Biz Success Community Intro and outro music by Wildermiss  

We all seek success (whatever it means to us individually) but aren’t always prepared to deal with it when it comes along. And that’s okay, because as you’ll hear in this episode, you will learn how to deal with unexpected success if it’s something you really want. My guest is Lisa Goren, an artist whose work took a surprise U-turn when the pandemic hit last year, and she went for it. Lisa Goren works in watercolor to show an unfamiliar landscape in a new light. By using vibrant colors and taking risks with different surfaces, she makes the viewer reevaluate their understanding of both the landscapes and their beliefs in the potential of the medium. Her works create questions about the nature of abstraction and our planet as many of her pieces are representations of unfamiliar, threatened terrains. More recently, Lisa has begun painting animals who had started showing up in unusual places during the pandemic. ​In our conversation, Lisa shares the artist residencies and serious work reflecting climate change that she was making before Covid hit. But when she was no longer able to travel to photograph and paint the wildlife and melting ice around Antarctica she turned her attention to the delightful animals that were visiting museums, aquariums and towns. Lisa shares her success dilemman: the new work was taking off and taking over. Her new journey is to regain control over where the work is headed while being open to whatever the future holds. Highlights Lisa Goren details the path — and thick skin — that led to her successful art business. (2:25) Painting ice, bones, and deep blue colors in Antarctica, Alaska, and Iceland. (6:04) The importance of creating artist support groups in your art business journey. (9:07) Lisa reflects on the plans she had for 2020, how the pandemic changed it all, and the pivoting point that led to a new success. (12:17) Inspiration can come from anywhere, including free roaming penguins in museums. (17:47) Creating and pricing high-demand art that you didn’t intend to sell. (19:45) Responding to a call for art during the pandemic created additional interest in Lisa’s work from The Washington Post. (22:16) Handling the “problem” of success and why you might consider selling low-priced originals instead of prints. (26:45) Making connections with buyers and offering hope through art. (31:24) How to adjust your pricing to better control your schedule. (33:33) Lisa details the assignment that led to her return to painting penguins. (34:41) Transitioning from the artist you may be known as to the artist that you currently are. (36:54) Lisa details her marketing channels, how she connects with the photographers that inspire her work, and whether she replaced her lost income in 2020. (40:31) If the pandemic ended tomorrow, would Lisa continue painting animals? (45:24) Mentioned Lisa Goren Paintings Washington Post article Shedd Aquarium Expeditionary Art (Maria Coryell-Martin) Resources Photos and full show notes Art Career Success System Art Biz Success Community Art Biz Success Planning Sessions Intro and outro music by Wildermiss   About My Guest Lisa Goren was born in California and raised in NYC, and yet she has dreamed of Polar landscapes since she was in her teens. Her first trip took her to Antarctica where she was inspired and captivated by the landscape. Her watercolors show an unfamiliar landscape in a new light. By using vibrant colors and taking risks with different surfaces, she makes the viewer reevaluate their understanding of both these landscapes and their beliefs in the potential of the medium.

Taking charge of your art business isn’t only about bookkeeping, inventory and promoting your art effectively. Taking charge of your art business is about assuming 100% responsibility for your actions — all of your actions, especially in your studio. We all want to increase our productivity and creativity in this new year, and my guest today has mastered the art of doing exactly that by planning ahead. Dawn Williams Boyd makes figurative textile paintings that reveal stories—not always pretty ones—about the American experience. Dawn’s work has an unapologetic socially activist message that speaks volumes about the Black experience and this country’s politics. In today’s social and political climate, there aren’t enough hours in the day for Dawn to convey all of the messages she wants to share in her art. She has to carefully plan the body of work she is going to make throughout the year. She takes charge of her production for the entire year. In our conversation, Dawn and I discuss her process for plotting out which pieces she will make each year. We also talk about why now is not the time to make art that matches the couch, conversations she wants people to have around her work, and how she makes the valuable connections that are helping her reach her most ambitious goals.   Highlights Dawn Williams Boyd responds to her daughter’s statement that she is a righteous badass. (3:45) Art that represents the effect of the history of the United States on the African American community, created by an African American woman. (6:14) What interested Dawn most in her Art History class is reflected in her own work. (9:30) Dawn reflects on the big plans that she had for exhibiting her work in 2020. (12:47) The good things that can happen when you have nowhere to go and no one to see your work. (16:06) “The List” and how it influences Dawn’s productivity and creativity every year. (18:02) Now is not the time to make art that matches the couch. Dawn explains the opportunity of artists to use their voice to influence others. (21:32) A look inside Dawn’s notebook, including the details, fabrics, facts and titles that drive her work. (26:15) Questions that Dawn asks herself in the planning stage of each new piece. (31:10) The criteria that guides Dawn’s ability to set goals and plan her work out a year in advance. (34:10) Dawn reflects on her 2020 goals, the pieces that she actually created and how she is constantly preparing for what is coming next. (36:50) What kind of conversations does Dawn want people to have around her work? (43:50) Understanding the worldwide problems that are depicted in the imagery in Dawn’s piece, All Through the Night: America’s Homeless. (48:03) The overarching business and career goals that guide Dawn’s work every single day. (53:10) How can an ambitious artist ensure that their art is being viewed by the right people? (57:08) A peek into all that is in store for Dawn in 2021. (59:00)   Mentioned Dawn Williams Boyd Faith Ringgold Tulsa Race Massacre   Resources Photos and full show notes Art Career Success System Art Biz Success Community Art Biz Success Planning Sessions Intro and outro music by Wildermiss   About My Guest Artist Dawn Williams Boyd makes figurative textile paintings that reveal stories—not always pretty ones—about the American experience. Her latest series, The Trump Era, specifically focuses on xenophobia and immigration, but her work has also explored feminine sexuality, the Black American experience, as well as forgotten moments from American history.

I teach setting goals for artists. It’s the first lesson in the Art Biz Accelerator. So it may come as a surprise when you hear that this is the year that I want you to stop setting SMART goals for your art business. Far more important than setting any goal is actually doing the work. In this solo episode, I’ll tell you how to set more empowering goals that will help you take charge of your art business. 2020 was a year of great loss of so many aspects of the art business. Venues were closed, live workshops were canceled, and many businesses suffered major losses. Regardless of these disappointments, so much of these results were never in your control in the first place. Today I want to focus on what IS in your control. You have control over your art. You get to choose how you will spend the next 24 hours. You can choose how you will invest in your business and you are in control of so much more. As you enter this new year I want you to consider setting a new kind of goal that may just be smarter than any goal you’ve set before. And it all starts with taking total responsibility for all of the things that are in your control.   Highlights   New year, new goals. But what is really in your control? (0:01) The best goals for your art business may not be all that SMART after all. (1:24) A new approach to setting goals for your art business. (2:48) You can’t control outcomes, but you can still take charge. (4:21) Empower yourself by taking total responsibility in these areas. (8:06) How to connect with others to increase motivation, creativity, and support. (8:24) The importance of owning your life, your decisions and your career. (9:30) The value of project-centred planning rather than goal-centred planning. (10:39) A peek inside all of the offerings of the Art Biz Community. (11:12)   Mentioned The Success Principles: How to Get From Where You Are to Where You Want to Be by Jack Canfield   Resources Featured artists and full transcript Art Career Success System Art Biz Success Community Art Biz Success Planning Sessions Intro and outro music by Wildermiss

Balance. The holy grail of every entrepreneurial artist’s quest. What does a balanced artist’s life look like? And what happens when you actually achieve balance? As much as I love the idea of being whisked away by my latest all-consuming project, I also know what it feels like to be out of balance. I much prefer being in charge of my time and my life, and that’s why I loved this conversation with Chris Maynard. Chris turns feathers into intricate art. Working with delicate tools, he carves into feathers to create images of the very creatures that shed them. His unique feather sculptures are recognized by art collectors, bird lovers, and a variety of people from around the world. In this episode, I talked with Chris about finding balance in life as well as in making and marketing art. He shares the secret behind his seemingly successful quest for balance, how he approaches requests for commissioned pieces, and the systems that he uses to stay on top of it all. Balance may seem elusive, and, yet, we all need it in order to be our most creative and successful selves. Whether you’re currently searching for balance in your work or have already homed in on what the perfect balance means to you, this is a conversation you won’t want to miss. Highlights   Chris Maynard explains the inspiration behind his unique artwork of carving feathers. (3:39) Details about the seven galleries that represent Chris’s work. (6:55) Chris’s income streams, including commissioned work, prints, and his book. (7:30) Why balance is important to Chris. (11:00) How Chris balances commission requests with his own creative license. (12:45) Maintaining relationships with galleries while accepting commissions. (15:47) Balancing commissioned pieces, for Chris, means working on one at a time. (18:04) Dancing, movement, and leaving work undone are all part of Chris’s typical work week. (23:55) Systems for staying on top of commissioned pieces and communications. (27:04) Finding the balance between making and marketing art. (29:28) Which marketing channels have brought Chris the most sales? (31:33) Balancing the marketing and the making of art starts with a feeling. (38:11) Chris shares the details and collaboration of his current piece. (41:03)   Mentioned Featherfolio Feathers: Form and Function by Chris Maynard Chris Maynard on Instagram Chris’s newsletter Chris’s blog Resources Photos and full show notes  Art Career Success System Art Biz Success Community Art Biz Success Planning Sessions  Intro and outro music by Wildermiss About My Guest Oregon artist Chris Maynard combines his strong backgrounds in biology and ecology to pay homage to nature through the plumage of birds — using feathers acquired from legal sources such as zoos and private aviaries all naturally shed by birds. Working with delicate tools, he carves into feathers to create images of the very creatures that shed them, inventing poetic and playful compositions of birds in flight. His unique feather sculptures are recognized by art collectors, bird lovers, and a wide and interesting variety of people from around the world.

I don’t believe in making art for a market, I believe in making art from your soul and then finding the right audience for it. But sometimes we are lucky enough to make the art we want, then tweak it just a bit so we can broaden our audience. My guest today has found a way to do just that. Ashley Lucas (aka Lady Lucas) is an artist whose work features smartly dressed animals and other sweet anthropomorphic characters. She has illustrated numerous children’s books, coloring books, and other cute projects. By placing her characters in the local townscape Ashley has increased the appeal of her work to a specific audience that continues to grow. In today’s conversation, I talked with Ashley about how she came up with the idea to tap into people’s love of a specific location and how she leverages it for her prints, products, and commissioned work. We also discuss how she connected with a community even before moving there, how she juggles her life as an artist with that as a mother of a two-year-old, and which social media platform offers the greatest return for her work (it's not Instagram). Even if you don't "do" cute or illustrations or location-specific art, you'll want to listen to ideas for connecting to new communities.   Highlights   Ashley Lucas describes the inspiration behind her characters. (2:22) How COVID-19 and motherhood have affected Ashley’s income streams. (6:22) Juggling a growing art business and a busy two-year-old. (9:18) The value that community connections bring to your art business. (13:18) Distinguishing between prints and commissioned pieces and how to price each. (19:01) Customizing standard city pieces without redrawing each one. (21:41) How Ashley connected with her new community before moving there. (25:25) How the pandemic has made a strong online presence more important than ever. (28:21) Marketing through TikTok and exploring current culture. (31:20) Curating email lists for artists and for promoting products. (34:13) Which social media platform generates the most work for Ashley? (35:25) Ashley’s strategy for promoting her web stores. (37:14) The key to making your art appealing to buyers. (40:28) A look at Ashley’s next project and the future of Lady Lucas. (43:00)   Mentioned   Episode 21- Creating Opportunities for Your Art Career with Meg Black Lady Lucas Linzer Lane Ashley Lucas on Instagram Ashley Lucas on TikTok Willem de Kooning   Resources   Photos and full show notes Art Career Success System Art Biz Success Community Art Biz Success Planning Sessions Intro and outro music by Wildermiss  

By now you may have picked up on the fact that I am a sucker for a reliable system. My signature program is called the Art Business Success System for a reason — systems work. They provide you with a framework that, once in place, you can return to repeatedly and update to match where you are at any given moment in your art business. I love figuring out systems, maybe even more than I love following them because systems are always there to support my progress. And my guest today has proven that a clearly defined system can take your art business to the next level. Sema Martin is a full-time artist living in the French Riviera. She currently has a four-month waiting list for her pet portraits, which is due in part to the flawless 8-step system that she has developed that keeps her organized and keeps her customers satisfied. In our conversation, Sema shares the system that she has in place for her commission-based business. We walk through the eight stages of commissioning work from her, which are clearly outlined on her website. We discuss how she standardized her sizes, how she makes it easy for clients to buy from her by offering multiple currencies, and how social media serves a dual purpose to both promote her work and to share her progress with clients. You’ll hear how she stays organized and at the end of this episode you can find out how to get a copy of her system spreadsheet. Highlights Sema shares the journey that led her to becoming a full-time commissioned artist. (2:11) Income streams and the percentages of Sema’s income that comes from commissions. (5:50) Developing the stages of the commission process, starting with sizing the art. (7:32) What should be included in your pricing? (12:15) A comparison of Squarespace and MailChimp. (14:18) Contact forms and how to make sure you have proper communication with clients. (16:03) The importance of collecting money before you start drawing. (20:46) Handling a waiting list and details of a payment plan. (22:09) Guidance for helping customers choose the details of the piece. (26:54) Sema’s workflow and how she works in the drawing zone. (30:03) How many social media posts should highlight your current piece? (34:24) Final approval ensures that the customer is happy before the piece is shipped. (37:00) Mounting, packing and delivery of the final piece and how each step ensures you will have happy customers. (37:56) The bonus stage and how many customers take advantage of it. (42:08) How do people find Sema? She maintains a focus on SEO that really pays off. (43:52) Staying organized and implementing the systems that will keep you straight. (46:11) A glimpse inside Sema’s current project. (49:06)   Mentioned Sema Martin Art is My Career — How to Start an Art Business by Sema Martin Guide for Photographing Your Pet Sema Martin on Instagram   Resources Photos and full show notes Art Career Success System Art Biz Success Community Art Biz Success Planning Sessions Intro and outro music by Wildermiss

So many artists have benefitted from Instagram — it’s a topic that comes up frequently in these interviews, but it’s been difficult to pinpoint one key lesson to devote an entire episode to, until now. Jeanne Rosier Smith made a conscious decision to focus on using Instagram to grow her following and expand her art business and it has definitely paid off. Jeanne has been focused and deliberate in her use of the platform while also allowing a great deal of flexibility in the process. Jeanne paints seascapes and landscapes with pastels and works with the abstract underlying designs beneath the realistic images she paints, seeing just how far she needs to go in order to maintain realism while still leaving something to the imagination. She loves pastel because the rich, pure pigments allow vibrations of color and visual mixing impossible to capture with any other medium. In our conversation, Jeanne shares the strategies that she has used for the past three years to build a following of more than 37,000 and reach the six-figure mark in sales for each of those three years. She shares how she maintains good relationships with her eight galleries, even while selling on Instagram, and why she doesn’t schedule posts in advance.   Highlights   Jeanne shares her personal art history and passion for pastels. (2:08) The instant feedback and fun factor that has made an Instagram strategy the right choice for Jeanne. (5:48) Steps that will take your Instagram account to the next level. (7:45) Connecting with collectors starts with sharing your inspiration. (11:56) The frequency of your posts needs to reflect your growth goals. (14:15) Which content results in the greatest connection, followers, and sales? (15:49) Is the ROI worth the effort of maintaining an Instagram account? (20:41) Maintaining a good relationship with galleries while growing on Instagram. (25:22) Marketing opportunities that will result in sales. (28:42) A look inside Jeanne’s personal collection. (33:45) Do your posts need to be scheduled in advance?? (34:45) A successful hashtag strategy starts with thinking like a collector. (40:09) Is there a best time of day to post on Instagram? (44:46) A peek at what Jeanne is currently working on. (45:51) Mentioned Jeanne Rosier Smith Jeanne Rosier Smith on Instagram Instagram for Artists Artists Helping Artists Podcast Gallery 31 Artist Support Pledge Loriann Signori Marc Hanson Resources Art Biz Success Community Intro and outro music by Wildermiss

Blogging may seem like an art form of years gone by, replaced entirely by the quick and simple posts of Facebook or Instagram, but my guest today has proved that nurturing a blog can be one of the most beneficial and rewarding outlets that an artist can pursue, both personally and professionally. Lisa Call dove headfirst into the blogging world years ago and created such an excellent blog that I have referenced it many times both on my website and in the first three editions of my book. Unfortunately, her blog went up in flames before I could mention it in my fourth edition, but that major set back hasn’t stopped Lisa from continuing to create what I consider one of the best corners of the art blogging world. Lisa makes textile-based art and uses hand dyed fabric to create large abstract compositions. She uses her blog not for marketing her work but as a place where she can share her opinions about art and learn more about herself and her work. In fact, Lisa credits her blog as the single greatest factor in her success as an artist. In our conversation, she shares the benefits of blogging and why she decided to revive her blog after all those posts disappeared. We also go over some of the steps she’s taking to republish old posts and how her blog has led her to opportunities that she otherwise never would have imagined. Of course, blogging isn’t for everyone, but if you enjoy writing and sharing insights about your life as an artist, this is an episode you are going to want to listen to. Highlights Lisa shares the evolution of her textile-based abstract compositions. (2:21) Why blog? Lisa offers insights into the value of blogging as a way to unite the artist community, share opinions and increase marketing. (4:08) Structuring blog posts in a meaningful way. (8:40) Recovering a broken website, republising missing posts, and discovering yourself along the way. (10:10) Lisa’s method for categorizing her current blog posts. (19:00) Defining your purpose in blogging and setting boundaries within your posts. (24:53) Details of the Make Big Art blog and juggling the ins and outs of SEO for two blogs. (27:25) The benefits and accountability that come with blogging about art. (33:50) How to find the balance between blogging, Facebook posts and email lists. (35:30) Lisa’s advice for successfully blogging about your art. (40:06) A glimpse inside Lisa’s current project. (44:32)   Mentioned Lisa Call Lisa’s Blog Make Big Art Blog Lisa Call on Instagram Online Workshops Resources Art Biz Success Community Intro and outro music by Wildermiss  

Introducing yourself as an artist is a topic I never could have dreamed up while I was working in art museums. It wouldn’t have occurred to me that artists would have a hard time introducing themselves. It seems like all you have to do is say, “I’m an artist” and the conversation opens wide. But what I’ve learned in the years since working in the museum bubble is that it isn’t always that easy to say “I’m an artist”. Then, when the words finally do come out, what do you say after that? If you’ve found yourself struggling to confidently introduce yourself as an artist, know that you are not alone. A well-crafted introduction should seem effortless but it also has the potential to change the course of a conversation and connect you with people who can have a great impact on your work. Let’s examine why introducing yourself as an artist can be such a struggle, why you should care about confidently introducing yourself as an artist, and what you can do today to master the art of introducing yourself as an artist.   Highlights   Why is introducing yourself as an artist so difficult? (1:34)   Why you should care about introducing yourself as an artist. (4:38)   Take advantage of introductions as a starting point (6:26)   Tips for refining your informal introduction. (7:37)   What your informal introduction isn’t going to do for you. (10:17)   Where to go next — preparing powerful yet natural follow-up statements. (11:35)   Mentioned   ArtBizConnection.com   Resources   Art Biz Success   Intro and outro music provided by Wildermiss  

At the intersection of craftivism and the world of campaign finance is Eve Jacobs-Carnahan. Eve is taking the historical practice of knitting circles and re-envisioning them as modern craftivist assemblies. While bringing artists together to craft the building blocks of a characteristic state capitol building, she’s also leading conversations about changing the role of money in election campaigns. But the impact that Eve is going to make with this work is going to extend far beyond the current election cycle, in fact, it has very little to do with it.  Kicking off in early 2020, Knit Democracy Together combines interested organizations, knitting circles, and conversation about election finance reform. The result will be a 5 foot by 3 foot knitted sculpture of a state capitol building that Eve hopes to exhibit in multiple venues. The pandemic has certainly had an effect on Eve’s plans, but it hasn’t stopped her. In our conversation, she shares details about reimagining in-person knitting circles, funding and exhibiting the project, and the art of knitting as a daring act of social activism. Eve explains the stereotypes that she has to push against when using a domestic handcraft to increase social activism and the goals she has for this unique and powerful project. Highlights Eve shares the objectives and the vision behind Knit Democracy Together. (2:43) The effect of COVID-19 on Eve’s plan for in-person knitting circles. (7:11) How Eve found people to participate in the project. (10:26) Details about the yarn and the sculpture dimensions. (14:48) The campaign funding message that Eve is working to increase awareness about. (17:26) Funding the project and what Eve learned from each declined request. (25:07) Questions surrounding the exhibition stage of the project.  (27:07) Understanding knitting as a daring act of social activism. (28:37) How Eve is leading a group project while remaining politically neutral. (32:27) Collaborating in a community project just might mean letting go of total control. (34:33) Steps that will move the Knit Democracy Together project to the next level. (41:10) Mentioned Knit Democracy Together Art Biz Success Community Katharine Cobey Cat Mazza’s Nike Blanket Petition Eve Jacobs-Carnahan Eve Jacobs-Carnahan on Instagram Resources Art Biz Success Intro and outro music provided by Wildermiss Quotes “People are cynical about elections, but there are ways to improve the system rather than throwing the whole thing out.” “We are a community made up of all these different people, but together we can do something bigger.” “The goal of all of this is to get people to care more and be able to participate in the election process more than before.” “A lot of knitted art is activist art.  It’s a tool for social action.” “You have to push against stereotypes when you use any textile art, especially with knitting.” About My Guest Eve Jacobs-Carnahan makes knitted sculpture. Using the comforting qualities of knitting she explores human interactions with nature, democracy, and society.  Eve’s work has been exhibited throughout the United States, receiving regional and national awards. Her work appears in Lela Nargi’s survey of knitted art, Astounding Knits! 101 Spectacular Knitted Creations and Daring Feats. She loves the notion of knitting as a daring act. When not engaged in such audacious pursuits, she can be found digging in her garden or cross-country skiing through the woods. Both activities put her in touch with the plants and birds that appear in her sculptures. Eve majored in history at Swarthmore College, and knit several sweaters along the way. While earning a law degree at the University of Chicago she could often be found taking a study break at the Art Institute of Chicago. She lives in Vermont.

I'm not crazy about the word "pitch" but I'm going with it. I use it in the sense that you are making an argument for something. You're making an argument that I should pay attention to who you are and the art you make. I'm more likely to pay attention to your art if you have a compelling story than if you ask me to buy, buy, buy. What I share in this special bonus episode will not only help you get on the Art Biz Podcast, but will also serve you when you pitch to other podcasts, bloggers, writers, and publications. The more interviews you do and the more experience you get, the better you become at telling your story. You will also grow your audience and maybe even sell some art or attract new students and social media followers. You never know who is listening. 5 STEPS FOR PITCHING YOUR STORY TO THIS PODCAST Listen to the podcast. Remember I am looking for visual artists who have a dedicated studio practice and a business lesson to share. Research. Show me that you know who I am and what I’m trying to do here. Get clear on the business lesson you have to share with my listeners. Make it easy for me to envision the story and say Yes. If you have been a guest on other podcasts or shared your story in a video, share that link with me. I’ve made it easy for you. There’s a form to complete on this page. https://artbizsuccess.com/pitch-podcast/ This episode is sponsored my signature business-building program for artists, the Art Career Success System. All of the lessons you learn in the Art Career Success System are tasks you will address repeatedly throughout your art business and career—like rewriting your artist statement, submitting exhibition proposals, developing content, and nurturing your connections. In the ACSS you will build a strong foundation that will last throughout your career. Please join our community of ambitious artists. See http://artcareersuccesssystem.com Music for the podcast is by Wildermiss: Wildermiss.com Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 63). CONNECT WITH ALYSON Follow me on Instagram @AlysonStanfield Facebook @ArtBizSuccess #ArtBizSuccess #ArtBizNow