In this episode we welcome the fabulous Frida Hoffman-Clark, founder and designer of bridal label KLADEK on to The Aisle-conic podcast. KLADEK was born out of Frida’s own experience of the wedding dress journey, one in which she struggled to find a beautifully crafted, customisable look for the aisle that suited her own personal style. As a relatively new designer to the industry, we took the opportunity to ask her everything from what its been like launching a label to how she’s stayed true to her creative vision while adapting to industry trends and customer demands.     The questions we’ve asked this episode…   What inspired you to start your own label, and how did you find your unique point of view in the bridal industry? How have your experiences outside of the bridal industry shaped your approach to fashion design? What has been the most exciting part of launching your label so far? As someone new to the industry, what challenges have you encountered, and how have you overcome them? How do you stay true to your creative vision while adapting to industry trends and customer demands? What is one piece of advice you would give to other aspiring designers starting out in bridal fashion? What excites you most about the future of bridal fashion, and how do you see your label contributing to that? What role does sustainability or ethical design play in your work, and how do you balance creativity with responsibility? What are your short-term and long-term goals for your label, and how do you plan to achieve them?   Mentioned in this episode:   KLADEK: https://www.kladekparis.com/  KLADEK’s Instagram: https://www.instagram.com/kladek_/    We want to hear from you!   Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]    If you are keen to work with us, you can find our services in the links below:   The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor   NEXT EPISODE: We’re welcoming a talented Melbourne-based Photographer and Videographer on to the podcast.   

  Welcome back to part two of this two-part series with guest Jemma Palmer, owner and founder of celebrated bridal boutique, Halo & Wren. In this episode we’re talking about everything from which trade shows to attend to ways in which boutiques can promote themselves and reach their bride, alongside Jemma’s key advice for new (and current) boutique owners right now.    The questions we’ve asked this episode…   When it comes to trade shows, which shows do you go to?     How can designers and new brands connect with potential buyers? What can they do to help them stand out from the crowd in 2024/25?   What would your advice be to new (and current) boutique owners right now? In the age of rental services and second hand etc?   How do you think boutiques should be promoting themselves and reaching their brides?    Talk us through the importance of a good team.    Mentioned in this episode:   Halo & Wren Bridal: https://www.haloandwrenbridal.co.uk/    Halo & Wren Instagram: https://www.instagram.com/haloandwrenbridal/?hl=en    We want to hear from you!   Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]    If you are keen to work with us, you can find our services in the links below:   The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor   NEXT EPISODE: We’re welcoming an incredible new Bridal Designer onto The Aisle-conic Podcast. 

In this two-part series we welcome a very special guest onto the podcast in the form of Jemma Palmer, owner and founder of celebrated bridal boutique, Halo & Wren. Renowned throughout the wedding industry for staying ahead of the curve when it comes to everything from bridal trends, studio interiors and designers, in this episode we take the opportunity to ask Jemma a series of burning business questions about everything from how she selects a new designer to hang from Halo & Wren’s rails to the lessons she’s learnt on her business journey so far.     The questions we’ve asked this episode…   How did you get into bridal? What did you do before Halo & Wren?   How do you stay ahead of the curve?   How do you choose the brands that you stock in store?   When buying a new brand what do you look for? Is it the marketing, brand alignment, style or pricing? Or something else?   What would you say are the three key lessons you’ve learnt on the Halo & Wren journey so far?    We want to hear from you! Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]    If you are keen to work with us, you can find our services in the links below:   The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor   NEXT EPISODE: Stay tuned for the second of our two-part series with Jemma Palmer, owner and founder of Halo & Wren. 

Barcelona, NYBFW or London - which should you be attending if you’re a brand?  In this episode (which lands just as NYBFW kicks off) we’re talking about the differences between the well renowned shows and what buyers and designers should be considering when visiting or signing up. Do you need to be heading to them all? Or is it best to pinpoint one? Luckily for you, The Aisle-conic Podcast co-host Cathleen has quite a lot of experience in this area, having previously worked for the bridal portfolios of One Fine Day Bridal Market as well as attending - as a designer - One Fine Day and White Gallery in London. So, we’re asking her the questions this episode.     The questions we’ve asked this episode…   What are the main differences between some of the most well-known bridal shows, like NYBFW, Barcelona and White Gallery in London?   How does the atmosphere and buyer-designer interaction differ across these bridal markets?   What should designers be prioritizing when preparing for NYBFW or similar events? What are some common misconceptions designers have about bridal fashion markets?   What trends have you noticed emerging from bridal markets over the years, and how should designers balance trends with their brand identity?   Can you share some tips on how to effectively follow up with stockists or buyers after an event like NYBFW to secure long-term partnerships?   We want to hear from you!   Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]    If you are keen to work with us, you can find our services in the links below:   The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor   NEXT EPISODE: We’re welcoming our fourth official guest on to the podcast in a special two-part series! 

In this episode we’re discussing our top tips, experiences and systems that help us stay productive as small business owners. From everything from daily rituals that help us shut off at the end of the day to co-working spaces and the management of tech. So, get your notepads ready…     The questions we’ve asked this episode…    What rituals and systems can help you switch off at the end of the day?   Does being tidy help?   How does the management of tech come into play? Should I be taking breaks?  Can a change of environment affect productivity?  Can engagement with others (be it online or IRL) inspire and help with motivation?  How can annual leave affect motivation?    Mentioned in the episode:   Google Chrome - https://www.google.com/intl/en_uk/chrome/    We want to hear from you!   Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]    If you are keen to work with us, you can find our services in the links below:   The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor  

In this episode we welcome a very special guest onto the podcast in the form of the incredible, and very inspiring, bridal designer Savannah Miller. Celebrated across the industry for her signature bohemian elegance and meticulous craftsmanship, we took the opportunity to ask Savannah a series of burning business questions. From what her advice would be to young designers setting out in 2024 to her ideas on how to generate sales in the age of rental services and secondhand…     The questions we’ve asked this episode…  Where did you start out?  Did you always know you wanted to be a bridal designer?  What would your advice be to young designers setting out in 2024/25?   How do you think designers should be promoting themselves now?   What do you suggest is the best way to land sales with the right audience?  How can designers and brands connect and target their key audience?    How can brands generate more sales in the age of rental services, secondhand and fast fashion?    Mentioned in the episode: White Gallery London - https://www.whitegallery.com/  Savannah Miller - https://www.savannahmiller.com/  Savannah Miller on Instagram - https://www.instagram.com/savannahmillerbridal/  The Danielle Gown - https://www.savannahmiller.com/into-my-arms/danielle  Danielle Copperman - https://www.instagram.com/dcopperman/?hl=en    We want to hear from you! Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]    If you are keen to work with us, you can find our services in the links below: The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor

In this episode we’re talking about the power of networking in the wedding industry alongside ways to implement it (and gain the benefits) both off and online. Not only do we touch on our own personal experiences and the advantages we’ve seen from these, but how different types of networking can positively affect your business.    The questions we’ve asked this episode…   How to network offline?  What are the potential benefits of networking offline?  How do you network online?  What are the potential benefits of networking online?  How do you maintain and nurture the relationships you make?    We want to hear from you! Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]    If you are keen to work with us, you can find our services in the links below:   The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor   NEXT EPISODE: We welcome our third guest on to the podcast!  

In this episode we’re switching things up and talking about the importance of trusting your gut. Whether that’s recognizing the signs of burnout, learning when to say no to certain projects or identifying which jobs to delegate, all of these things are important aspects of working life and, often, you’ll get a gut feeling about them. Alongside this, we’re discussing the things we try to put in place to help us avoid burnout in the first place.     The questions we’ve asked this episode… Does trusting your gut come with experience?  What are the signs of burnout?  What can we put in place to help us avoid burnout?  Can an ever-changing environment affect the way you work? (Cathleen is currently traveling the world)   We want to hear from you! Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]    If you are keen to work with us, you can find our services in the links below:   The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor   NEXT EPISODE: We’re hoping to welcome our third guest on to the podcast.    Disclaimer: We're not experts on burnout or mental health. The content of this podcast reflects our personal opinions and experiences. If you're dealing with anxiety, burnout, or overwhelm, please seek advice from a qualified professional. Your well-being is important, and professional support is essential.

In this episode we welcome you to join us for Part 2 of our conversation with freelance Bridal Stylist and Consultant, Peta Hunt. Formerly the Editor At Large at You & Your Wedding Magazine, and with a wealth of knowledge and experience in the wedding industry, Peta not only shares her take on the new era of bridal retail, how bridal brands and boutiques can stand out from the crowd this 2024 and beyond, but the best ways to connect with the press. Press play on Part 2…   The questions we’ve asked this episode…   Why do you think some brands break through straight away while for some it is a slow burn?    Has there been a big shift in the customer buying timeline?    How do you think bridal boutiques need to approach this?    What can boutiques do to stand out from the crowd and entice today’s bride?    How do designers connect with the media these days?    What’s the best way to get your attention as a member of the press?     We want to hear from you!   Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]    If you are keen to work with us, you can find our services in the links below:   The Wedding Theories: https://www.theweddingtheories.com.au   The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/   Bridal Editor Business Services: https://www.bridaleditor.com/freelance   Bridal Editor Instagram: https://www.instagram.com/bridaleditor   NEXT EPISODE: Burn Out & How To Try & Avoid It 

In this episode we’re welcoming a very special guest on to The Aisle-conic Podcast in the form of the iconic Peta Hunt. Formerly the Editor At Large at You & Your Wedding Magazine and now a freelance Stylist and Consultant specialising in bridal, we’re chatting to Peta about everything from how she got into the bridal industry (trust us, there’s some excellent stories in there) to what makes a brand exciting in today’s market and the best ways to get the attention of a member of the press such as herself. Press play on Part 1…   The questions we’ve asked this episode…   What stood out for you this 2024 at the shows?    Which new designer is currently inspiring you, and why?    What do you see as bridal fashion’s next direction or trend?    What makes a new designer/brand exciting in today’s market?    How can a brand stand out from the crowd today?    We want to hear from you!   Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]    If you are keen to work with us, you can find our services in the links below:   The Wedding Theories: https://www.theweddingtheories.com.au   The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/   Bridal Editor Business Services: https://www.bridaleditor.com/freelance   Bridal Editor Instagram: https://www.instagram.com/bridaleditor   NEXT EPISODE: Stay tuned for part 2 with industry expert Peta Hunt. 

In this episode we’re talking about key inspirational ways to boost your brand this 2024. If it’s been a tough year so far, take comfort in the fact that you’re not alone. A lot of small businesses are struggling. But, there are some things you can do to make the most of this quieter period. From local collaborations with surrounding businesses to the creation of meet-up groups, taking the opportunity to tick off all of those admin and business-bases jobs you’ve been avoiding and giving yourself back some quality time, your Aisle-conic Podcast co-hosts are here to try and help you through.    The questions we’ve asked this episode…   What can I do during my business’ quieter periods?   How can I find new inspiration?   What will local collaborations potentially bring me?    What’s the importance of reviewing my business systems?    Why not to underestimate time off.    We want to hear from you! Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]    If you are keen to work with us, you can find our services in the links below:   The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor   NEXT EPISODE: We welcome the podcast’s second guest!  

In this episode we’re talking about some of the key elements you should consider as a bridal boutique in 2024 and, most importantly, how to stand out from the crowd (regardless of whether you’re newly-opened or established). From personal styling sessions with champagne in hand to in-store bars with custom cocktails, what do bridal boutiques really need to incorporate into their service in order to cause a stir? And, what does the modern bride expect as part of the service in 2024? Plus, we answer another question submitted via The Aisle-conic Podcast’s Instagram.    The questions we’ve asked this episode… Are brides expecting a lot more from the bridal experience these days?  How do you stand out from the crowd?  Do you need to have a niche?  Top tips/key learnings for a new bridal business/boutique in the first 1-3 years* *Submitted by an Aisle-conic Podcast listener    We want to hear from you! Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]  If you are keen to work with us, you can find our services in the links below: The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor  

In this episode we dive into the truth about being a small business owner and the fears, stresses and learnings that come with it. Alongside this we’re talking about something that we all experience: the fear of failure. As small business owners it can sometimes feel quite lonely and overwhelming. Not only do you have to create the product or provide the service your business is built around, you have to juggle every other hat that comes with owning a small business. You’re the marketing department, the social media manager, the accounts department - you name it, you’ve got to do it and complete it correctly! No pressure, then!    The questions we’ve asked this episode…   Is it lonely being a small business owner?    Do we all have a fear of failure?    Are they mistakes? Or are they learnings?  Who do you ask or turn to with a business question as a small business owner?    We want to hear from you! Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]  If you are keen to work with us, you can find our services in the links below: The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor   NEXT EPISODE: We’re chatting about the key elements you should consider as a bridal boutique in 2024 and how to stand out from the crowd.   

In Partnership With White Gallery London, we're bringing you our thoughts and feedback from the show in this episode. The Aisle-conic Podcast was delighted to be a media partner for the event, especially as this year the show took on a rebrand and new location in the form of The Truman Brewery in London's bustling Shoreditch. Listen in as we talk you through everything from our first impression of the new space to the general vibe of the event, trends on our radar and how the show supports brands in the UK market. The questions we’ve asked this episode… What was the new location and rebrand like? What trends emerged during the show? How does White Gallery support brands and designers. What determines whether a store buys a label* *Submitted by an Aisle-conic Podcast Listener Mentioned in the episode: White Gallery London: https://www.whitegallery.com Bridal Week: https://www.bridalweek.com Truman Brewery: https://trumanbrewery.com We want to hear from you! Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected] If you are keen to work with us, you can find our services in the links below: The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor

In Partnership With White Gallery London  In this exclusive episode we're welcoming our very first guest onto the podcast in the form of White Gallery London’s Event Director, Georgia Flynn. As a media partner for the show, not only was it fitting to have Georgia as our first guest on The Aisle-conic Podcast, but to launch this intriguing episode on the same day as the show itself. 2024 not only sees White Gallery London going solo (previously years have seen the luxury wedding trade show paired with Bridal Week) but it’s also the arrival of a fresh new rebrand and location! Taking to the bustling streets of Shoreditch, London, the wedding industry will be flocking to White Gallery’s new home: the beautifully industrial Truman Brewery. Your Aisle-conic hosts therefore took this exclusive opportunity to chat to Georgia about the inspiration behind this move alongside all of those pressing questions we know you’d love for us to ask…     The questions we’ve asked this episode… Talk us through your role at White Gallery and Ocean Media Group?    How big is the White Gallery team?    Talk us through the rebrand and change of location? Why now? What was the thinking behind this? What can designers expect as part of this new direction? What other changes are part of the new White Gallery?    How do you think the landscape of trade shows has changed post-covid?   Will you be extending the event to three days in 2025 and adding a catwalk? (Submitted by an Aisle-conic Podcast Listener)   What budget should I have to join the show?    What do brands need to think about before applying? Do they need to - for example - book in appointments with potential customers pre-show?    How can brands make the most of shows like White Gallery?    What are the demographics of White Gallery and what are the visitor numbers?   What kind of press coverage have you got planned this year?   What is the difference between Harrogate and White Gallery? Harrogate looks like a much bigger show.  How do I know which one is right for me?   What sort of support and exposure do brands receive when they’re part of White Gallery?    What is the vision for the future of White Gallery?     Who should I talk to about being part of the show?   Mentioned in the episode: White Gallery London: https://www.whitegallery.com    Bridal Week: https://www.bridalweek.com    Bridal Buyer: https://bridalbuyer.com    We want to hear from you! Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]    If you are keen to work with us, you can find our services in the links below:   The Wedding Theories: https://www.theweddingtheories.com.au The Wedding Theories Instagram: https://www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https://www.bridaleditor.com/freelance Bridal Editor Instagram: https://www.instagram.com/bridaleditor   NEXT EPISODE: We’re bringing you all the behind-the-scenes action from the new White Gallery London and our take on the new branding and location.  

In this episode we’re talking about how to get noticed by the press. From putting in some good old fashioned research and finding those key contacts to get in touch on to creating innovative imagery and pulling together that winning media pack with instant downloadable links, we’re chatting about all of the things you need to put in place and do in order to potentially get featured - be it online, on socials or in print. Luckily for you, your Aisle-conic Podcast host, Sarah Tippett has worked across multiple magazine titles both digital and paper, as well as running her own bridal website Bridal Editor since 2017, so we’re throwing all of those must-ask questions at her this episode.     The questions we’ve asked this episode…   For someone who is completely new to this, where would one start to get press' attention? And where do you even get those contacts from?   What do brands need to have before contacting the press? What is in a good media deck?    What are editor's and press looking for during bridal week?    How would you go about creating long lasting relationships with the press?    Be honest, is it pay per play these days? Or are organic and free features still possible?    What’s the key ingredients for a good press release?    Mentioned in the episode: WHSmith: https://www.whsmith.co.uk  Bridal Editor’s WFH Diaries: https://www.bridaleditor.com/search/label/work-from-home-diaries  Bridal Editor’s Taking The Plunge interview series: https://www.bridaleditor.com/search/label/bridal-editor-industry/taking-the-plunge    We want to hear from you! Don't forget! We want you to submit your own business questions for us to discuss on the podcast. Head to The Aisle-conic Podcast's Instagram https://www.instagram.com/theaisleconicpodcast/ and DM us! Or drop us an email on [email protected]    If you are keen to work with us, you can find our services in the links below:   The Wedding Theories: https:// www.theweddingtheories.com.au The Wedding Theories Instagram: https:// www.instagram.com/theweddingtheories/ Bridal Editor Business Services: https:// www.bridaleditor.com/freelance Bridal Editor Instagram: https:// www.instagram.com/bridaleditor/   NEXT EPISODE: In partnership with White Gallery: we’re talking to White Gallery's Event Director Georgia Flynn about the London bridal show’s rebrand and relocation.