Getting journalists to write about your company will be a lot simpler with a little bit of targeted research. Here’s how. https://www.theagentsofchange.com/460

Ready to go global? Then your SEO better be ready for an international audience. Discover the opportunities and pitfalls to avoid in this week’s episode. https://www.theagentsofchange.com/459

If only your website could talk…but maybe it can! Discover how to understand what your website is trying to tell you. https://www.theagentsofchange.com/458

Have you been avoiding Web 3 for your business? Discover ways business are beginning to use the metaverse, blockchain, and NFTs to build customer loyalty. https://www.theagentsofchange.com/457

Are you looking for ways to grow your business? You might want to consider using videos. Videos can help you reach a wider audience, and they can also help you build a stronger relationship with your current customers. Ryan Koral discusses some of the benefits of using videos to grow your business, including some tips for creating easy, successful videos that pack a ROI punch. https://www.theagentsofchange.com/456

Marketing videos are a great way to build your audience, generate leads, and close sales today…and there’s a strategy behind each approach. Video marketing expert Owen Video shares his secrets on what type of videos will help grow your business in this week’s Agent of Change podcast. https://www.theagentsofchange.com/455

LinkedIn is one of the most powerful social media platforms for business owners and marketers. But, like all social media networks, LinkedIn has algorithms that determine how much reach your posts have. Don't let those algorithms discourage you! There are a few "hacks" you can use to maximize your LinkedIn reach. Check out these tips from LinkedIn expert Andy Foote to maximize your results. https://www.theagentsofchange.com/453

Yvonne Heimann understands the importance of freeing up time and energy so that business owners can focus more attention on their passion. By automating or outsourcing the mundane tasks, you can focus on what you’re good at and what you love. But don’t be overwhelmed, implementation may take a little time and effort, but the payoff is worth it. https://www.theagentsofchange.com/452

As a business owner, it’s tempting to promote your brand on every social media platform, but it’s not always possible – and it might not be the best strategy, either. Brand strategist Phil Pallen shares his expertise to help you decide which platforms your businesses should focus on for maximum results.. https://www.theagentsofchange.com/451

Few people are taking advantage of one of LinkedIn’s most powerful tools: the newsletter. Discover how to set one up to reach a whole new audience.. https://www.theagentsofchange.com/450

Getting inbound links to your e-commerce website—or any website for that matter—can often be a time consuming, soul sucking grind. But by aligning your marketing with something you and your community care about, you can attract links from businesses and organizations that rarely link out, improving your SEO and driving more qualified traffic to your website. Dale Bertrand of Fire and Spark shares his purpose-driven SEO approach in this week’s interview. . https://www.theagentsofchange.com/449

You have a brand, either by design or by accident. If it’s by accident, it may not be a brand you want to stand behind. Branding expert, Bri Seeley, helps you discover whether your brand is actually serving your business, and how to fix it if it comes up short. https://www.theagentsofchange.com/448

Social media isn't a cure all, but it is about connection, community, brand building, and giving people access to your business. Done right, and it can attract the right customers to your business. However, you need a strategy, and that's what Jennifer Watson, star of The Weather Channel and ActiveCampaign, is here to help you get started. https://www.theagentsofchange.com/447

What is LinkedIn’s Creator Mode, and how you can use it to build an audience, establish thought leadership, and generate more leads online? https://www.theagentsofchange.com/446

What is agile marketing, and what benefits could it offer your business? Discover the framework that could speed your success online and off! https://www.theagentsofchange.com/445

The buyer’s journey is happening with or without you, so having a funnel in place to catch them along the way is going to be your best bet to grab those emails, get those signups, and finalize the sale of your products and services. Alisha Conlin-Hurd is here to explain how to nurture your leads by holding their hands and pulling them towards the cash register. . https://www.theagentsofchange.com/444

Are you looking for a fresh approach to your marketing or business? Stop looking at your competitors and discover how to mine ideas from other industries. https://www.theagentsofchange.com/443

Social media and digital marketing experts are talking up Web3…is this something you need to pay attention to or can you safely ignore it? https://www.theagentsofchange.com/442

Consumers want to work with companies that align with their values. How can you take an authentic position in social media and beyond? https://www.theagentsofchange.com/441

Discover how to deliver a clear brand message that’s on point and uses the right voice to engage your ideal customer. https://www.theagentsofchange.com/440

If you’re not getting the leads and sales you need, these website changes will boost your conversion rates and generate revenue for your company. https://www.theagentsofchange.com/439

Discover the different ways you can monetize your time on Instagram, and where to get started if you’re just starting out. https://www.theagentsofchange.com/lima https://www.seniorcaremarketingsummit.com/ https://www.theagentsofchange.com/438

If you’ve never considered TikTok for your brand, this is the perfect jumping on point. Discover the pros and cons, and how you can make it work for your company. https://www.theagentsofchange.com/437

Too often, e-commerce sites are all about the products, not taking into consideration customer experience. Discover how to create a successful, customer-centric online store.

How do you successfully add creativity and humor to your marketing? How do you take risk, but not risk it all? We chat with Saul Colt on how he handles it. https://www.theagentsofchange.com/435

Struggling to attract new clients using Facebook Ads? Check out this more “personal” approach to messaging that’s working for businesses that embrace it. https://www.theagentsofchange.com/434

What’s the best way to grab your customer’s attention AND keep them wanting more? According to Reese Spykerman, the answer is Anticipation Emails. Try encouraging your audience to countdown to the launch of a new product with you, or even tease them with a bit of intrigue – just don’t give away too much!https://www.theagentsofchange.com/433

What is inclusive marketing? How does it differ from multicultural marketing? How can you get started and be authentic? https://www.theagentsofchange.com/432

Discover how to create the right content for every step of the e-commerce funnel and customer journey and start selling more online today. https://www.theagentsofchange.com/431

Sales and marketing teams often disagree on what is a qualified lead, especially in B2B settings. However, when they do manage to work together instead of butting heads, the benefits to the bottom line are obvious. So how can marketers eliminate the struggle to communicate with their sales teams and nurture a more collaborative effort? According to Pam Didner (https://pamdidner.com), clarity around goals is critical but often overlooked. In this episode we’ll look at how to clarify what your sales team needs in a lead and how to get there. https://www.theagentsofchange.com/430

How much of your content marketing can you outsource to AI (artificial intelligence)? We dive into the pros and cons of AI in digital marketing. https://www.theagentsofchange.com/429

Most LinkedIn connection attempts fall flat. Discover a more effective, more human approach to prospecting and networking on LinkedIn. https://www.theagentsofchange.com/428

Do the influencers you work with all look alike? Discover the benefits and challenges to diversifying the influencers who help you reach your audience. https://www.theagentsofchange.com/427

Making your website accessible for one segment of society improves its usability for everyone. Discover what it takes in this week’s episode. https://www.theagentsofchange.com/426

Is it time to trash that under-performing Facebook business page? If so, what happens next? And what are the alternatives? https://www.theagentsofchange.com/425

This week on Fast Forward Maine we look back on 100 episodes. https://www.fastforwardmaine.com/100

If you’re looking to create viral videos that turn viewers into buyers, then you’ll want to discover the HERO system for videos that convert. https://www.theagentsofchange.com/424

Explainer videos can quickly demystify complex ideas, engage your audience, and improve your SEO. What goes into an effective explainer video? Find out here! 

Creating a content marketing plan seems like a colossal project, but here’s how you can create a one-month plan in just 30 minutes…or your next pizza is free!

Marketing a B2B company online is different than marketing a B2C company. Discover the tactics, platforms, and strategy that will help you generate leads and sales.

Discover how to market controversial products like cannabis or CBD online…what works and what you can get away with. 

Discover the 7 core elements that dictate where you show up on Google, and tips on how to improve each one.

Google Discover can help you reach new audiences, but you’re going to need to optimize your content and website to get in there. Here’s how.

If you’re selling product, you can’t ignore Amazon. Discover how to optimize your listings, run ads, and sell more stuff. 

If you’re looking to increase engagement and get viewers on social to “stop the scroll”, then video is where you need to be focusing your marketing efforts. According to Lauren Schwartz of The Loft 325, any experience level can create videos, and all you need is a smartphone and to follow a few of her simple suggestions for creating eye-catching creatives that make your product stand out online.

Pinterest has undergone a few major changes lately, and the word on the street is, quality over quantity will get you favored these days. Pinterest expert and friend of the show, Alisa Meredith, stopped by to give us the low down on all the recent changes happening at Pinterest affecting marketers, including explaining why curating boards is a thing of the past, and why ‘idea pins’ might just be your new best friend.

If you’re frustrated with low sales and can’t seem to figure out why, Bear Wade has the answer for you. Many times the problem lies in either not having a designated marketing plan or having one that’s not in the right order.

When it comes to paid ads, the old saying still holds true, “don’t put the cart before the horse.” Simply put, the most important thing to remember is to make sure that customer journey and sales funnel are dialed in and ready to go, before you start putting money into it.