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Parakeeto, Marcel Petitpas
Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto.
Finally, an agency podcast that isn't JUST about getting more clients.
On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency.
Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more.
If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.
Transitioning from Agency to Saas with Kyle Racki
In this episode, CEO and founder of Proposify Kyle Racki joins us to share the story of how he transitioned from running an agency to running a fast-growing startup. You'll hear the pitfalls to avoid, some great advice for mitigating risk and a few pro tips on sending better proposals.
** About Kyle Racki**
Kyle Racki is the CEO and Founder of Proposify, an angel investor, speaker, host of the LTV Podcast and author of his newest book: Free Trials and Tribulations - How To Build A Business While Getting Punched In The Mouth.
He went from running a small digital agency back in the early 2000's to building a software platform as a side project that eventually turned into Proposify, a company that now serves over 6,000 businesses worldwide.
** Follow Kyle Online**
Website: https://www.kyleracki.com/
Proposify: https://www.proposify.com/
Twitter: https://twitter.com/kyleracki
New Book: https://www.kyleracki.com/book/
30:4506/02/2019
How to Become a Hands Off CEO and Make More Profit Doing It with Mandi Ellefson
In this episode, Mandi Ellefson walks us through step by step tactics for agency owners who want to increase their prices and profits, while spending less time running day to day operations and build a business that can scale without them.
About Mandi
Mandi Ellefson is the founder of The Hands-Off CEO and a Scalable Freedom Strategist.
She works with owner managed 7 and 8 figure consultancies, agencies, tech businesses, and B2B service business owners to first recover 20-40 extra hours per month. Then use that time to scale up without working more hours. When you’re removed as the bottleneck, you can sustain dramatic growth in a way where quality increases. She also offers a program for fast growing 6 figure businesses called Scale to Freedom.
She got into this line of work to solve a problem she had. She was a manager at the time, but with an entrepreneurial spirit. She wanted freedom to play and travel, but also wanted to make a big impact.
So she found another way, and simplified and systematized their business for them. In the process, she worked a quarter of the time, and got to travel around the world when it suited her. Now she helps other agency owners create the same lifestyle.
Follow Mandi Online
Website: http://handsoffceo.com/
Twitter: https://twitter.com/mandiellefson?lang=en
Linkedin: https://www.linkedin.com/in/mandiellefson/
44:5418/12/2018
Carl Smiths' Biggest Lessons from a Lifetime of the #AgencyLife
Carl Smith has done and seen it all. He's worked his way up the ladder at a big agency. He's gone off to start his own agency, growing it to millions in revenue with thought leadership in his niche. Finally, he's taken over an organization that brings together agency owners all over the country. What's the most important thing he's learned through his trials and tribulations? Tune in to find out.
About Carl
A theater major who decided to act like he understood business, Carl spent 14 years in advertising before launching his digital agency, nGen Works, in 2003.
nGen ran for 12 years, constantly experimenting with different models of management and team structure, including the Jellyfish Model which was flat before flat was cool.
Towards the end of nGen’s run, Carl attended the very first Bureau event and fell madly in love with the concept of building community in the web industry. So much so that a few years later he closed nGen to take over the Bureau in 2016. Now Carl spends every day connecting digital professionals to give them the support they need.
Follow Carl Online:
Website: https://bureauofdigital.com
Twitter: https://twitter.com/carlsmith
Linkedin: https://www.linkedin.com/in/carl-smith-4b46a32/
46:1103/12/2018
How to Double Your Profits and Half your Workload through Agency Productization with Lee Goff
Tune in to learn from Lee Goff on how you can start doubling your profits, cutting down your workload and setting your agency up for scale through productization.
In this episode, we discuss what productization really means, how to do it, and what mistakes to avoid.
About Lee Goff:
Since founding GetUWired in 2003 in Lee’s upstairs bedroom, GetUWired has helped thousands of business owners around the world break through the glass ceiling and live the lives they deserve — making more money with less work and having more time for all the things they love. Lee is living proof that his formula works.
In May 2016 he sold out his remaining shares to his longtime partners to pursue his lifelong passion of mentoring small businesses. His motto is “Success using vision, leadership and shared knowledge”. He shares everything he learned while building GetUWired. His new venture is leegoff.com and is in business to help small businesses grow faster and more profitable than they could have ever imagined.
Follow Lee Online:
Website: https://marketingagencycoach.com
Twitter: @Agency_Coaching
Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup/
36:0527/11/2018
The Most Important Metrics for Agency Profitability with Jody Grunden
Jody Grunden is CEO & C0-Founder of Summit CPA Group - an accounting firm that works exclusively with Agencies. He's also an industry speaker, and a published author. He started Summit CPA Group in 2002, bringing more than 23 years of public and corporate accounting leadership, tax expertise, and executive management experience to his role with the company.
With the mission of changing the way that people think about accounting, Summit CPA Group specializes in helping digital agencies manage and scale their financial health through solid forecasting based on both financial and non-financial metrics through its Virtual CFO Services.
His latest book, Digital Dollars and Cents: A Virtual CFO's Playbook to help Digital Companies Create a Financial Roadmap to Success can be read on Kindle.
44:1531/10/2018
Double Your Agency's Profits Through Great Positioning with Kelly Campbell
In this episode, we chat with Kelly Campbell about the power of positioning.
Tune in to find out how positioning can help you attract higher quality clients, increase your profitability, shorten your sales cycle, increase your rates, and streamline your operations (among other things).
About Kelly Campbell:
After 15 years of starting, scaling and selling my own digital agency in New York, she loves helping other agency leaders do the same. She works with established agencies in the creative and tech industries, typically with $2-30MM in annual revenue, looking to transform and committed to investing in the significant growth of their organization.
As a consultant, she takes a unique and holistic approach to helping agencies level-up (and helping CEOs define the life they want to live). Maybe it’s because she's one of the only women working in this space, or from experience, she understands that agency ownership transcends numbers— it’s a journey that can be an emotional roller coaster or lead to a spiritual awakening.
She has two superpowers. Intent, active listening helps me understand the nuances of what’s being said and more importantly what’s not being said within your agency.
Follow Kelly's THRIVE podcast: https://klcampbell.com/category/podcast/
Follow Kelly on Twitter: https://twitter.com/agencyscaler
Follow Kelly on LinkeIn: https://www.linkedin.com/in/kellylcampbell
39:2313/10/2018