Are you tired of the uncertain feast or famine cycle that comes from relying solely on client referrals? In today's competitive market, agency owners need more than just word-of-mouth to sustain growth and ensure long-term success. If you've ever felt the pressure of unpredictable client pipelines or been forced to take on less-than-ideal clients because you needed the business, this episode is tailor-made for you. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: Build a predictable pipeline of high-value clients by implementing account-based marketing (ABM) strategies.Save time and resources by focusing your efforts on prospects that are a perfect fit for your agency's strengths and services.Enhance your client acquisition process with personalised, targeted campaigns, reducing reliance on inconsistent referral-based growth. Let's harness the power of account-based marketing to revolutionise your business! So grab a coffee and let’s dive in. Timestamps: [00:00] Introduction  [01:00] Sarah's Referral Reliance Issue  [02:03] Pitfalls of Relying on Referrals  [05:46] Introduction to Account-Based Marketing  [07:23] Defining Your Dream50List  [09:56] Multi-Channel Outreach Tactics  [10:43] Practical ABM Implementation  [12:45] Success Stories and Results  [13:16] Key Takeaways and Wrap-Up Quotations "Building your entire growth strategy on referrals is like betting your entire retirement fund on a single stock. It might work out, but it's incredibly risky." — Rob Da Costa "With account-based marketing, think of it as fishing with a spear instead of a net. It's about targeting your dream clients with precision and personalization." — Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: If you are interested in finding out more about Account-Based Marketing, drop me an email ([email protected]) with the subject line ‘ABM’Chat with my AI Digital Coach about Account-Based Marketing

Are you struggling to keep your agency afloat in these unpredictable times? Market uncertainties can wreak havoc on your business, making it difficult to maintain steady revenue, meet client expectations, and stay ahead of the competition. If you're finding it challenging to adapt and thrive amidst economic downturns, shifting client needs, and rising competition, this episode is tailored for you. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: Diversify service offerings to meet changing client needs without overextending your resources whilst at the same time, doubling down on your nicheManage cash flow efficiently to ensure your agency remains financially stable, even during lean months.Strengthen client relationships to build loyalty and stability, turning challenges into opportunities for growth. Take the first step towards making your agency more resilient and adaptable. Let's dive in! Timestamps: [00:00] Introduction [00:42] Navigating Uncertain Markets [01:45] Current Agency Challenges [03:59] Diversifying Service Offerings [05:03] Doubling Down on Niches [06:37] Effective Cash Flow Management [07:27] Strengthening Client Relationships [08:15] Upskilling Your Team [09:20] Real World Agency Example [10:25] Wrapping Up and Key Takeaways Quotations "Resilience isn't just about getting through tough times, but being prepared to turn challenges into opportunities." — Rob Da Costa "By maintaining regular communication and offering valuable resources, you can not only survive downturns but also strengthen client relationships." — Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Get more in-depth support for your agency, chat with your AI Digital Coach, AskRobAnything, for free.

Do you feel your client relationships could use a stronger foundation from the beginning? In today’s competitive agency world, the importance of a seamless and repeatable client onboarding process cannot be overstated. Whether you’re struggling with setting clear expectations, facing scope creep, or dealing with project delays, a well-structured onboarding strategy is key to securing long-term client satisfaction and success. By tuning into this episode of The Agency Accelerator podcast, you’ll learn how to: Establish clear timelines and deliverables that keep everyone on the same page, avoiding confusion and delays.Utilise practical tools and techniques to streamline your onboarding process, saving time and reducing stress.Identify and avoid common onboarding mistakes that can lead to misunderstandings and strained client relationships. Timestamps: [00:00] Introduction [00:33] The Importance of Client Onboarding [01:35] Rob’s Agency Experiences [03:15] Benefits of Structured Onboarding [05:15] Setting Clear Expectations [07:48] Tools for Smooth Onboarding [10:15] Welcome Pack Essentials [12:02] Common Onboarding Mistakes [14:32] Onboarding and Client Retention [15:55] Closing  Quotations “Onboarding isn't just about starting a project right; it's about setting the stage for long-term client satisfaction and retention." — Rob Da Costa "Skipping the kickoff meeting might save you time now, but it will cost you much more in misunderstandings and frustrations later. Trust me, alignment from day one is crucial." — Rob Da Costa,  Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Check out my award-winning Client & Account Management Mastery CourseDownload my FREE guide on Great Client & Account ManagementTry your AI Digital Coach, AskRobAnything, for free

Are you feeling overwhelmed by constant client demands that keep you stuck on the client service hamster wheel and disrupt your strategic planning? In a world where balancing client needs with agency goals is key to sustainable growth, mastering client service is essential to avoid burnout and maintain profitability. For many agency owners, the daily grind of juggling client requests can drain resources and prevent them from achieving their long-term vision. in today's episode you’ll discover how to: Understand client psychology to align your efforts with their true needs, creating more satisfying and productive relationships.Structure your communication to manage expectations effectively, reducing misunderstandings and saving valuable time.Implement value-based pricing to ensure your work is fairly compensated, boosting your agency's profit margins and ensuring long-term sustainability. Ready to regain control and transform your client management approach? Grab a coffee and let’s dive in! Timestamp: [00:00] Introduction  [00:36] The Client Service Hamster Wheel  [01:59] Rob's Early Agency Life  [03:04] The Importance of Client Management  [05:27] Strategy 1: Client Psychology [ 07:04] Strategy 2: Effective Communication  [08:35] Strategy 3: Value-Based Pricing  [10:01] Strategy 4: Handling Scope Creep  [10:33] Strategy 5: Long-Term Relationships  [12:07] Recap and Final Thoughts Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Get the special offer to join The Client & Account Management Mastery CourseTry your AI Digital Coach, AskRobAnything, for free!

Today I want to share my warts & all story of why and how I created my own AI tool. In this era where staying ahead means adopting innovative tools, I've used AI to create a digital coach to provide even more support for agency owners to help them manage challenges and grow their businesses. If you're an agency owner looking to enhance efficiency, provide round-the-clock support, or simply navigate the complexities of AI integration, this episode has invaluable insights for you. By tuning into this episode of The Agency Accelerator podcast, I'll share how I: 1. Navigated the journey and overcame hurdles in developing an AI-powered digital coach from scratch 2. Structured the content effectively to optimise AI-driven interactions and deliver precise, relevant answers (after several false starts) 3. Moved into the reams of science fiction by offering agencies real-time video and audio chats, with their AI coach Dive in and let's explore how AI can elevate your agency’s game! So grab a coffee and let’s get started. Timestamps: [00:00] - Intro [00:46] - Why would anyone consider an AI coach over a human one? [06:52] - Where do human coaches still have the edge? [13:01] - What could the future of AI coaching look like? [18:30] - Some FAQs [20:11] - How secure is my data with an AI coach? [21:14] - Can AI coaches be biased? [22:30] - How do I know if AI coaching is right for me? Quotations “Imagine an AI coach that not only listens to your words but can also detect subtle shifts in your mood. The future of coaching is closer than you think." — Rob Da Costa,  “With AI, anyone from entry-level employees to agency leaders could have access to a personal coach, levelling the playing field and unlocking unprecedented potential.” Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Try your AI Digital Coach, AskRobAnything, for freeAttend my free on-demand workshop ‘Harness AI to Unlock 7 Key Growth Areas - Free Yourself from the Daily Grind & Scale Your Agency’ The Self-Running Agency - AI edition

Will AI coaching replace human coaching? In today's rapidly evolving world, the increasing capabilities of AI in various sectors present endless possibilities, and the coaching industry is no exception. For marketing agency owners, understanding the role AI can play in professional development is crucial for staying ahead of the curve, maximising efficiency, and ensuring business success. It no longer needs to be ‘lonely at the top’ any more! By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: 1. Utilise AI to achieve unbiased and consistent coaching, eliminating the influence of subconscious human biases. 2. Leverage AI's perfect memory and vast knowledge base for more efficient and accurate tracking of your progress and goals. 3. Combine the strengths of both AI and human coaching to create a balanced approach that addresses both factual guidance and emotional intelligence. Curious about the potential of AI in your coaching journey? Grab a listen now! Timestamps: [00:00] - Intro [00:46] - Why would anyone consider an AI coach over a human one? [06:52] - Where do human coaches still have the edge? [13:01] - What could the future of AI coaching look like? [18:30] - Some FAQs [20:11] - How secure is my data with an AI coach? [21:14] - Can AI coaches be biased? [22:30] - How do I know if AI coaching is right for me? Quotations “Imagine an AI coach that not only listens to your words but can also detect subtle shifts in your mood. The future of coaching is closer than you think." — Rob Da Costa,  “With AI, anyone from entry-level employees to agency leaders could have access to a personal coach, levelling the playing field and unlocking unprecedented potential.” Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Try your AI Digital Coach, AskRobAnything, for freeAttend my free on-demand workshop ‘Harness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agency’ The Self-Running Agency - AI editionReach out to Rob at [email protected]

Are you struggling to keep up with the rapid evolution of AI and wondering how it can truly benefit your agency? In today's business landscape, where time is limited and maintaining a competitive edge is critical, understanding the game-changing potential of AI is more relevant than ever. For agency owners, juggling client relationships, strategising growth, and improving efficiency remains a daunting task that AI can remarkably simplify and enhance. By tuning into this episode of The Agency Accelerator podcast, you'll discover how to: 1. Save invaluable time by accessing instant, tailored advice from an AI coach anytime you need it, avoiding the delays of traditional coaching. 2. Manage your budget more effectively with cost-efficient AI coaching that offers ongoing, customised support without the hefty fees. 3. Seamlessly integrate AI into your daily workflow, making smarter, faster decisions to propel your agency forward. Discover the future of coaching today and see how AI can revolutionise your agency — tune in now! Timestamps: [00:00] Welcome and Introduction [01:34] Why should you pay attention to AI right now? [02:24] How does AI coaching save you time? [03:39] How does AI coaching compare in cost to traditional coaching? [04:51] What makes 'Ask Rob Anything' different from other AI tools? [05:28] How can AI coaching fit seamlessly into your existing workflow? [06:30] How can you use voice or video to connect with AI coaching? [07:26] Is the impact of AI coaching a futuristic concept, or is it happening now? [08:13] What can we expect from the future of AI coaching? [09:33] How will AI coaching become a core part of agency operations? [10:04] Who was today's surprise host? [11:34] How did you perceive the AI-hosted episode and what's coming next? Quotations “AI coaching is no longer just a futuristic dream; it's a current reality that can revolutionise how agency owners make decisions, streamline workflows, and grow their businesses."  "Imagine having a business mentor available 24/7, providing you with bespoke advice instantly, without the hefty price tag of traditional coaching. That's the game-changing power of AI."  Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Try your AI Digital Coach, AskRobAnything, for freeAttend my free on-demand workshop ‘Harness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agency’ The Self-Running Agency - AI edition

Are you constantly juggling client projects, feeling stuck on the client service hamster wheel, while your agency’s growth seems just out of reach? In today’s fiercely competitive landscape, where time and resources are scarce, having access to effective coaching can dramatically ease the burdens of decision-making and sustained growth. Yet, many agency owners struggle with the costs and time commitments required to work with a traditional coach, making it difficult to achieve their full potential. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: 1. Leverage AI-powered coaching to overcome the common barriers of cost and time, making top-tier guidance both accessible and affordable. 2. Enhance your decision-making process and avoid costly mistakes with real-time, on-demand advice from an AI coach. 3. Free up crucial time and resources, allowing you to focus on growing a profitable, sustainable, and enjoyable agency. Unlock the potential of AI coaching to transform your agency’s growth journey; press play and find out how! Questions Answered in this Episode Q: Why are so few marketing agencies currently working with a coach, and what are the main barriers hindering them? Q: In what ways can a coach save time and effort for agency owners who often feel overwhelmed? Q: How is AI transforming the coaching landscape, and how does it make coaching more accessible and affordable? Q: What makes AI coaching different from using general AI platforms like ChatGPT, and how tailored is the guidance it offers? Q: Could you explain how on-demand AI coaching works and how it can support agency owners at any time of day? Quotations  "AI is democratising coaching. It's not about replacing human coaches but complementing them, providing high-quality insights whenever you need it." – Rob Da Costa "Imagine having access to personalised, expert advice 24/7, at a fraction of the cost. That's what AI coaching offers to agency owners." – Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Try, your AI Digital Coach, AskRobAnything, for freeAttend my free on-demand workshop ‘Harness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agency’ The Self-Running Agency - AI edition

Are you struggling to consistently generate quality leads and find the time to nurture new business while juggling client demands? In today’s competitive landscape, continuously attracting and converting leads is crucial for long-term agency success. Many small agencies face the daunting challenge of juggling client work with the necessary effort to grow their business, often missing out on key opportunities due to lack of time or strategic direction. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: 1. Develop a robust, strategic approach to new business that integrates seamlessly with your agency's day-to-day operations, ensuring no opportunities are missed. 2. Create valuable, targeted content that resonates with your ideal clients and consistently drives inbound inquiries, rather than relying solely on direct outreach. 3. Maintain a consistent marketing presence, even during busy periods, to avoid the feast-or-famine cycle and build long-term resilience in your agency. Listen now to learn how to balance client work with strategic business development and ensure your agency thrives. Key Questions We’ll Answer: Q: What are the biggest challenges smaller agencies face when it comes to effective business development? Q: How can agencies ensure they allocate sufficient internal resources to new business processes without compromising client work? Q: Can you elaborate on the strategic approach required for consistent business development and lead generation? Q: How can agencies maintain an ‘always on’ approach to marketing, especially during economically challenging times? Q: What advice would you offer to agencies that struggle with balancing client demands and their own business development efforts? Memorable Quotes: “Agencies that allocate time, love, and respect to new business processes see the biggest success. It’s not just about leads; it’s about strategic, consistent effort." Katie Street "Stopping marketing during busy periods is a recipe for disaster. Consistent effort in business development separates the thriving from the struggling." Rob Da Costa Don’t Miss Out—Subscribe and Stay Ahead! “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses! Useful links mentioned in this episode: Katie Street: Email, LinkedInRob Da Costa’s YouTube Channel Learn more about the Self-Running Agency Programme (AI-powered) 

There is a set of unspoken rules that every agency owner should live by. Yet many break them daily!  I’ve distilled them down to 8 rules and in the concluding part of our 2-part series, we focus on the critical aspects of valuing your time, selectively choosing clients, investing in the right systems, and finding joy in the journey. For agency owners who aim to not just survive but also thrive, mastering these rules can transform your business experience. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: Learn how to prioritise high-value tasks and delegate effectively to maximise your productivity.Understand the importance of confidently saying 'no' to clients who aren't a good fit, allowing you to focus on those who truly align with your agency's goals.Discover how to implement efficient systems and processes that streamline operations and support long-term growth.Realise the significance of enjoying the journey, ensuring sustained motivation and satisfaction in your entrepreneurial path. Transform your agency life from a constant grind to a fulfilled, purpose-driven endeavour—press play and dive into these essential rules now! Key Questions We’ll Answer: How can agency owners identify and prioritise high-value tasks over low-impact activities?What strategies can agency owners use to delegate tasks and empower their teams effectively?Why saying no to non-ideal fit clients is not commercial suicide!What steps should agency owners take to implement effective systems and processes to streamline their operations?What are the key benefits of focusing on and enjoying the journey rather than fixating solely on the destination in agency life? Memorable Quote: “Too many people forget to enjoy the journey because they are too focused on a destination they may never get to!.” - Rob Da Costa Don’t Miss Out—Subscribe and Stay Ahead! “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses! Useful links mentioned in this episode: Join The Self-Running Agency Group and implement these 8 golden rulesGet 24/7 coaching from your own agency expert mentor, AskRobAnythingAttend my free workshop ‘Harness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agency’

There is a set of unspoken rules that every agency owner should live by. Yet many break them daily!  I’ve distilled them down to 8 rules and over the next 2 episodes of the show I am going to unpack them. Today we are tackling the first 4. By tuning into this episode of The Agency Accelerator podcast, you'll discover how to: Understand that you are not your agency, allowing it to thrive independently and giving you the freedom to focus on strategic growth.Align your goals with your client's success, fostering long-term relationships and ensuring consistent revenue.Embrace continuous learning to stay ahead of industry shifts and emerging trends, giving your agency a crucial competitive edge.Prioritise profitability over popularity, focusing on what truly drives the financial health of your agency rather than chasing vanity metrics. Key Questions We’ll Answer: What does the phrase "You are not your agency" mean, and why is it a foundational rule for agency owners?How can agency owners delegate effectively to ensure their business operates independently of them?Why is aligning your goals with your clients' goals crucial for long-term success?What steps can you take to ensure you are delivering success as your clients define it?How can agency owners foster a culture of continuous learning within their teams?What strategies can agencies implement to prioritise profitability over popularity?How can agency owners identify and focus on their most profitable services and clients? Memorable Quotes: “You are not your agency. Building a team that can operate independently of you is the key to a thriving and scalable business.” - Rob Da Costa “Popularity doesn't equal profitability. Focus on what truly drives revenue and long-term growth rather than getting distracted by vanity metrics.” - Rob Da Costa Don’t Miss Out—Subscribe and Stay Ahead! “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses! Useful links mentioned in this episode: Join The Self-Running Agency Group and implement these 8 golden rulesGet 24/7 coaching from your own agency expert mentor, AskRobAnythingAttend my free workshop ‘Harness AI to Unlock 7 Key Growth Areas - Escape The Agency Owner's Trap - Free Yourself from the Daily Grind & Scale Your Agency’

Are You Drowning in Daily Tasks Instead of Steering Your Agency Toward Growth? Do you find yourself constantly putting out fires, feeling overwhelmed despite having a team? If so, you're not alone. In today’s fast-paced business environment, having a strong second tier of leadership isn't just helpful—it's essential. Without it, you risk burnout and stunted growth for your agency. In this episode of *The Agency Accelerator* podcast, we're diving deep into why building a competent second tier of leadership is crucial for your agency's success—and how to do it effectively.  Here’s What You’ll Learn: - Effective Delegation: How to build a solid leadership team that takes the weight off your shoulders, so you can focus on what truly matters. - Boosting Team Morale: Learn how empowering your leaders can lead to a more positive and productive work environment. - Strategic Growth: Discover how freeing yourself from daily operations allows you to concentrate on innovation and sustainable scaling. It’s time to stop spinning your wheels and start steering your agency toward long-term success. So grab your favourite cup of coffee, and let’s jump in! Key Questions We’ll Answer: - How can you identify potential leaders within your team who can step up and support your vision? - What common mistakes do agency owners make when they don't have a strong second tier of leadership? - Why does micromanagement harm both your agency's performance and your well-being? - What practical steps can you take to shift from being a 'doer' to becoming a visionary leader? - How can investing in leadership development now save you from bigger problems down the road? Memorable Quotes: “Without a strong second tier of leadership, you're left trying to steer the ship, manage the crew, and keep an eye on the horizon—all at once. It's overwhelming, and eventually, something will slip through the cracks.” - Rob Da Costa “Building a strong second tier of leadership isn't just about solving today's problems. It's about setting your agency up for long-term success.” - Rob Da Costa Don’t Miss Out—Subscribe and Stay Ahead! “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses! Useful links mentioned in this episode: Learn more about the Self-Running Agency Group Coaching ProgramRead our blog on building a strong leadership team in your agency

Do you feel like your agency is blending into the crowd, becoming just another service provider in a saturated market? In today's rapidly changing marketing landscape, where AI advancements are accelerating the commoditisation of services, it's more crucial than ever for agencies to differentiate themselves and offer unique value. If you're concerned about standing out and avoiding the trap of becoming a commodity, this episode, with my guest, Mikael Dia, founder of Funnelytics, provides the insights you need to chart a new course. By tuning into this episode of The Agency Accelerator podcast, you'll discover how to: 1. Shift your agency’s focus from tactical execution to strategic thinking, helping to distinguish your offerings in a crowded marketplace. 2. Use data-driven decision-making to provide tangible results for your clients, setting your agency apart from competitors. 3. Implement tools like Funnelytics to visualise client strategies, ensuring comprehensive planning and enhanced client relationships. 4. Hear Mikaels thoughts of the marketing agency industry, post AI Don't let your agency become interchangeable. Grab a seat and listen in to revolutionise your approach. Questions Answered in this Episode Q: How can agencies differentiate themselves in a crowded market dominated by commoditisation?  Q: Why is it essential for agencies to focus on strategic thinking and data-driven decision-making to deliver results?  Q: Can you elaborate on the cycle of plan, measure, optimise in agency strategies and how tools like Funnelytics support this process? Q: What are the critical factors businesses should consider when deciding between hiring in-house talent or a consultant who utilises AI tools?  Q: In what ways can AI tools enhance strategic thinking while potentially replacing tactical tasks within agencies?  Quotations “Agencies must differentiate by focusing on strategic thinking and data-driven decisions rather than getting lost in the tactical noise.” - Mikael Dia “Elevating agency-client conversations to a strategic level is essential for increasing client lifetime value and standing out in a crowded market.” - Rob Da Costa “AI will replace many jobs, but the key to survival is learning how to interact and delegate tasks to AI effectively.” - Mikael Dia Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Explore Funnelytics and its capabilities: FunnelyticsConnect with Mikael Dia on LinkedIn: Mikael Dia on LinkedInDive deeper into Mikael Dia's insights and content: https://mikaeldia.com/

Do you ever feel torn between pursuing your vision for your agency and the weight of daily fears that hold you back? Balancing your ambitions with the practical realities of agency management can seem like an endless struggle. For agency owners, the tension between dreaming big and the fear of financial instability or losing clients often means you are constantly stuck in the here and now (on the client service hamster wheel of doom!) and have no time to breath let alone plan for the future! So in today’s podcast you'll discover how to: 1. Transform your dream of long-term autonomy for your agency into actionable steps that lead to a more self-sufficient business. 2. Tackle and overcome the financial fears that can cripple your agency, turning vulnerabilities into strengths. 3. Define success on your terms, ensuring both your agency's profitability and your personal fulfilment. Gain insights that will help you balance dreams and fears, and start steering your agency towards a thriving future. So grab a notebook, and let’s dive in. Questions Answered in this Episode Q: Why is having a big picture dream so important? Q: How do fears of financial instability impact the daily decision-making of agency owners? Q: In what ways can documenting processes assist in moving towards a self-running agency? Q: How can smaller agencies leverage their size as an advantage against larger competitors? Q: How can redefining success beyond revenue lead to a more fulfilling and sustainable agency life? Quotations “The tension between our ambitions and our anxieties is what drives us to innovate and push our agencies forward. Embrace it, don't fear it.” - Rob Da Costa “Running an agency means navigating hiccups, mistakes, and setbacks. But these imperfections are where the most valuable lessons will come from” - Rob Da Costa “To achieve true autonomy in your agency, you need to build a strong team culture where people feel empowered to make decisions and take ownership. It’s not about doing everything yourself, but about building a self-running agency.” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Learn more about The Self-Running Agency, the AI EditionListen to last week’s episode (ep 229) on value pricing with Rory Spence from the Wow CompanyDownload a copy of my book, The Self-Running Agency (and you can get it for free!)

Are you struggling to set prices that reflect your agency's true value whilst at the same time, staying competitive? In today's challenging business climate, many agency owners face the tough task of balancing fair pricing with higher client expectations, all while ensuring profitability and sustaining growth.  Whether it's overcoming the legacy of outdated pricing models or navigating the intricacies of value-based pricing, getting this balance right is crucial for long-term success. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: 1. Use anchoring techniques in your pricing strategy to shift client focus from cost to value, helping you secure better deals. 2. Implement time tracking and gross profit margin measures to accurately assess team efficiency and overall agency performance. 3. Transition your agency to value-based pricing, offering multiple pricing options that enhance client perception and satisfaction. Take a step towards transforming your agency's pricing strategy for growth and profit! So grab a coffee and let’s get started. Questions Answered in this Episode Q: How does the concept of anchoring impact the way agencies set their pricing strategies? Q: Can you elaborate on the benefits of tracking gross profit margin as opposed to solely focusing on revenue? Q: Why is it essential for agencies to aim for a 45-50% gross profit margin, and how can they achieve this target? Q: What significance does having a clearly defined niche hold when transitioning to value-based pricing? Q: What are the advantages of offering three pricing options to clients, and why should the highest option anchor the price? Q: How should agencies approach the delicate task of discussing price increases with their existing clients? Q: Could you share insights on transitioning from time-based pricing to value-based pricing and its potential impact on agency growth and client relationships? Quotations “Stop obsessing over industry averages. Instead, aim for a 45-50% gross profit margin and watch your agency thrive.” - Rory Spence “Present three pricing options to your clients, let the highest price anchor their perception, and make the middle option irresistible.” - Rory Spence “When you focus on value-based pricing rather than selling time, you can transform not just your profits, but your client relationships too.” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Get in touch with Rory SpenceDownload the latest BenchPress reports by The Wow CompanyDownload a FREE value pricing guide

What would happen to your agency if you had to step away for a month due to an unexpected circumstance? In the dynamic world of agency life, where the whirlwind of client deadlines and team management is the norm, it can be easy to neglect planning for the future stability of your business. For any agency owner who dreams of a sustainable, scalable business that continues to thrive with or without their constant presence, understanding succession planning is crucial. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: 1. Document processes and clearly define roles to ensure continuity and consistency even when you’re not there. 2. Build and train a leadership team that can confidently handle day-to-day operations, allowing you to focus on strategic growth or personal time. 3. Develop a succession plan that maximises your agency's value and sets it up for long-term success, whether you're planning to sell, retire, or simply take a step back. Start building a self-running agency today! So grab a coffee and let’s get started. Questions answered in this episode Q: Why should agency owners start thinking about succession planning even if they are not planning to exit anytime soon? Q: How can succession planning contribute to building a sustainable and scalable agency that can thrive without the owner's constant involvement? Q: What are the four key scenarios where succession planning becomes crucial in an agency’s journey? Q: In what ways can documenting processes and developing a leadership pipeline help in the succession planning process? Q: How can setting clear goals and KPIs support the agency’s performance without direct involvement from the owner? Q: How does succession planning align with achieving the financial freedom, flexibility, and control that most agency owners desire? Quotations "Imagine your agency running smoothly while you take a month-long holiday. That's the magic of good succession planning." - Rob Da Costa "Succession planning isn't just a distant concern; it's the key to ensuring your agency thrives with or without you." - Rob Da Costa "The most valuable agencies are those that operate successfully without the owner's constant involvement. That’s what succession planning is all about." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Go back and listen to Episode 219 with Jodie Cook for insights on becoming a digital nomad and extricating yourself from your agency.Start taking the steps to building your own Self-Running Agency.

Is your agency constantly struggling to balance client demands with healthy work practices? In the high-pressure environment of agency life, where the lines between professional obligations and personal time often blur, establishing and maintaining clear boundaries can be challenging. Yet without these boundaries, agency owners and leaders may face burnout, client dissatisfaction, and team unhappiness, ultimately affecting the agency's success and growth. By tuning into this episode of The Agency Accelerator podcast, you’ll learn how to: 1. Implement effective working practices and service definitions, ensuring you protect your time and focus on what you do best. 2. Set and manage client expectations, thus avoiding scope creep and fostering healthier, more profitable client relationships. 3. Create a positive work environment with clear role definitions and decision-making authorities that retain top talent and boost team morale. Take the first step towards a more organised, less stressful agency life today! So grab a coffee and let’s get started. Questions answered in this episode Q: Why are boundaries crucial in the context of running an agency, and how do they impact your agency's health and team dynamics? Q: What common situations in agency life indicate a lack of clear boundaries, and what are the potential consequences of these blurred lines? Q: How can setting and maintaining clear boundaries between your agency's services and clients' expectations prevent scope creep and ensure fair compensation? Q: What strategies can agency leaders implement to communicate and reinforce boundaries effectively with both clients and team members? Q: How can learning to say NO in a professional manner benefit your agency, and what techniques can help in declining requests while maintaining client relationships? Q: What practical tips can assist in conducting regular boundary audits, and how can these audits help in refining and reinforcing boundaries as your agency evolves? Quotations "Strong boundaries are not restrictive; they are liberating. They allow you to focus on what you do best, serve your clients more effectively, and create a more positive environment for your team." - Rob Da Costa "When you establish and maintain healthy boundaries, you set the stage for sustainable growth, more profitable client relationships, and a healthier work-life balance." - Rob Da Costa "Are you a charity or are you a business? When you're overservicing for free, you're definitely becoming a charity." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Join my Self-Running Agency Implementation Group

Are you tired of hearing "I was too busy" as your team's go-to excuse for missed deadlines? In the high-pressure world of agency work, where meeting deadlines and delivering outstanding results are crucial, the frequent use of "I was too busy" can erode trust and productivity. For agency leaders, this excuse not only hinders project success but also creates a negative work environment that impacts the entire team. By tuning into this episode of The Agency Accelerator podcast, you’ll learn how to: 1. Identify and tackle the root causes of missed deadlines, such as poor prioritisation and ineffective time management, to enhance overall performance. 2. Foster clear and proactive communication, ensuring that team members are on the same page and deadlines are met with consistency. 3. Cultivate a culture of accountability and realistic planning, empowering your team to manage their workloads effectively and minimise stress. Start transforming your agency's culture today — grab your headphones and dive into the episode now! Questions answered in this episode Q: Why has the phrase "I'm too busy" become so prevalent in the agency world, and why is it problematic? Q: How can poor prioritisation and ineffective time management contribute to the "I'm too busy" epidemic? Q: What are some practical strategies for agency professionals to improve their time management? Q: In what ways does the "I'm too busy" excuse affect client relationships and team morale? Q: How can setting realistic timelines and managing resources better help eliminate the "I'm too busy" mindset? Q: Why is learning to say "no" or "not now" vital for improving workload management in agencies? Q: What are the tangible benefits an agency can expect when it succeeds in eliminating the "I'm too busy" mentality? Quotations "Imagine a sofa company telling you they were 'too busy' to deliver your furniture on time. Ridiculous, right? So why do we accept this excuse in our agencies?" - Rob Da Costa "In the agency world, 'I'm too busy' has become an excuse rather than a reality. It's time we reclaim control of our time and deliver our true potential." - Rob Da Costa "Every time you say 'yes' to something, you're saying 'no' to something else. Let's learn to prioritise effectively and eliminate the 'I'm too busy' epidemic." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Download our free guide on the Art of DelegationJoin The Self-Running Agency Implementation Group

Are you able to afford your own coach?  What about a mentor for each of your team members?  For most, the answer will be NO but AI is having and going to have a huge impact on this area meaning every agency owner will have their own coach and every time member, their own mentor. In a time when Artificial Intelligence is revolutionising how we manage and grow our agencies, one area it is only just starting to impact is coaching, mentoring and training.  If you’re an agency owner or manager, leveraging AI coaches could be the key to boosting productivity, enhancing team learning, and staying competitive in a rapidly changing landscape. We are going to dig into this topic in a ton of detail today. By listening to this episode of The Agency Accelerator podcast, you'll learn how to: 1. Utilise AI coaches to provide personalised and consistent guidance tailored to your agency’s needs. 2. Integrate AI-driven problem-solving techniques to navigate complex client situations and enhance decision-making. 3. Create a scalable and cost-effective mentoring system that promotes continuous learning and growth across your entire team. I am super excited by the potential of giving every agency 24/7 coaches and mentors so let’s dig in! Questions answered in this episode Q: What specific advantages do AI coaches offer over traditional human mentorship in agency settings? Q: How does an AI coach personalise its guidance to match the unique needs of an agency? Q: In what ways can an AI coach help in resolving complex client situations or pricing strategies? Q: How can AI coaches be utilised to ensure consistent training and development across an entire agency? Q: What are the steps involved in creating a customised AI coach tailored specifically for your agency? Q: How do AI coaches assist in the seamless integration with existing project management and CRM tools? Q: What potential future applications of AI coaching could revolutionise agency management even further? Quotations "Imagine having a mentor who's available 24/7, who never gets tired and can process vast amounts of information in seconds. That's the promise of an AI coach for your agency." - Rob Da Costa "AI coaches aren’t about replacing human intelligence in your agency. They're about augmenting it, getting you from 0 to 60 quickly so you can focus on reaching 100%." - Rob Da Costa "The future AI coach isn't just reactive. It's proactive, anticipating potential issues and suggesting innovative solutions based on emerging trends." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Discover the The Self-Running Agency - AI Edition - powered by your AI agency coach and mentor, AskRobAnythingExplore Coachvox, the tool behind Ask Rob Anything

Is your agency struggling to keep up with clients who request highly-tailored bespoke services which end up eating into your profitability and efficiency? In an era where agencies are constantly juggling between custom projects and scalability, the transition to productised services can be a game-changer. Many agency owners find themselves overwhelmed, becoming bottlenecks in their own businesses and struggling with over-servicing without clear deliverables and scopes of work. Productisation expert, Melissa Morris from Agency Authority, joins me to explore this topic and discuss why smart agencies are productising their offerings resulting in easier to scale and highly profitable businesses. In this episode you’ll discover how to: 1. Identify when it's time to transition from bespoke services to standardised offerings, helping you avoid burnout and inefficiencies. 2. Create clear and consistent service packages that meet client needs without sacrificing your agency's flexibility and creativity. 3. Enhance your agency's profitability through efficient capacity management and clearer scope definitions, ultimately delivering better results for your clients. Take the first step towards a more streamlined and profitable agency today – grab your headphones and dive into the episode now! Questions answered in this episode Q: What are the key indicators that suggest an agency should consider moving away from bespoke services? Q: How does one balance creativity and customisation with the need to productise agency services? Q: Can you explain the actual process of transitioning from bespoke services to a more standardised, productised offering? Q: What are the potential pitfalls in moving towards productised services, and how can agencies avoid them? Q: How does productising services impact an agency's profitability and efficiency? Q: What steps should an agency take to ensure they are catering to their ideal clients while transitioning to productised services? Quotations "Moving from bespoke services to productised offerings isn't just a strategy—it's a lifeline for agency owners overwhelmed by customisation and burnout." - Melissa Morris "Start by identifying the clients you're getting great results for and truly enjoy working with. That's where the magic of productisation begins!" - Melissa Morris "Many agency owners struggle to let go of control, but embracing productisation can be a game-changer for profitability and efficiency." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Connect with Melissa Morris on LinkedInTake the Agency Authority Quiz to uncover scaling bottlenecksLearn more about The Self-Running Agency Implementation Group

Do you ever wonder why you are running your own agency, stuck in the weeds and lurching from one demand or crisis to the next? In the fast-paced world of agency life, it's easy to lose sight of your core motivations and why you started your own agency amidst the daily grind. For agency owners and leaders, reconnecting with your deeper purpose can reignite your passion, drive meaningful decision-making and steer your business through turbulent times. That’s what we are digging into today. You’ll discover how to: 1. Uncover your unique "why" by reflecting on your passions, values, and long-term vision, bringing clarity and renewed focus to your day-to-day operations. 2. Develop practical strategies to regularly revisit and align with your core purpose, ensuring your agency stays on track even during challenging periods. 3. Communicate your "why" effectively to build a motivated team and foster a strong, values-driven company culture. Let's take a moment for introspection and realign with what truly drives you. Questions answered in this episode Q: What drives you and gets you excited to jump out of bed in the morning? Q: What kind of impact do you want to have on the world around you, and how does it shape your agency's mission? Q: What are your core values, and how do they act as a moral compass guiding your decisions and actions? Q: How do you practically stay connected to your why on a day-to-day basis? Q: Why is it important to communicate your why to your team and stakeholders, and how does it benefit your agency's culture and accountability? Quotations “Your WHY is the driving force that gives your work meaning and keeps you motivated, even when times are tough." - Rob Da Costa “Discovering your why is like finding a compass; it guides you through the inevitable challenges and obstacles in agency life." - Rob Da Costa “When you're truly connected to your why, you'll have an unshakable foundation that helps you weather any storm and emerge stronger." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Learn more about The Self Running Agency Group Attend my FREE CEO Masterclass

Did you know that a holiday in nature could teach you a vital lesson about running your agency? I recently returned from exploring the stunning fjords of Norway, and it was a stark reminder of the power of living in the moment. In the fast-paced world of agency life, where every second is packed with emails, meetings, and deadlines, it's easy to forget the value of presence. But translating that sense of mindfulness from a holiday to our daily work can significantly improve focus, productivity, and overall well-being. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: 1. Enhance your focus and increase productivity by truly immersing yourself in the task at hand, free from distractions. 2. Improve decision-making and problem-solving abilities through a mindful approach, allowing for clearer and more effective solutions. 3. Strengthen client relationships and communication by practising active listening and being fully present in interactions. Let's explore how living in the moment can transform your agency's performance! So grab a coffee and let’s get started. Questions answered in this episode Q: How does being present improve productivity and overall well-being in agency life? Q: How can single-tasking and the Pomodoro technique enhance focus and productivity? Q: What strategies can agency owners use to eliminate digital distractions effectively? Q: How does practising active listening strengthen client relationships and team collaboration? Q: Why is it important to reward oneself when trying to cultivate mindfulness practices? Quotations “Mindfulness isn't just a trendy buzzword; it's a powerful tool that agency owners can use to enhance creativity, improve decision-making, and reduce stress." - Rob Da Costa “By fully inhabiting the present without constant worry about the past or the future, you'll unlock a sense of freedom and clarity that serves you well as an agency owner." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Join me on the next CEO Masterclass.Download my free Time Management Guide.

Do you think your agency has nailed its niche? Think again. In today’s competitive agency landscape, merely believing you have a defined niche (e.g. ‘we are tech specialists’) might not be enough to secure your place and stand out.  Many agencies still operate too broadly, which can dilute their appeal and lead to missed opportunities with ideal clients who seek specialised expertise. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: 1. Drill down into your niche effectively, going beyond broad categories to create a distinctive and specialised focus that truly sets your agency apart. 2. Identify and understand your ideal audience within your niche, ensuring your messaging resonates and directly addresses their specific needs and challenges. 3. Craft a niche-focused marketing strategy that highlights your specialised expertise, positioning your agency as the go-to solution for your target clients. Ready to transform your positioning and stand out in your chosen field? Let’s dive in! Questions answered in this episode Q: Why is it essential for agencies to have a well-defined niche in the current competitive market? Q: How can an agency determine if their current niche is truly specific and not too broad? Q: What steps should agencies follow to identify and establish their true detailed niche? Q: Can specialising in a niche limit an agency's potential client pool, and how can this concern be addressed? Q: How does focusing on a specific niche affect an agency's visibility and appeal to ideal clients? Q: What strategies should agencies employ to effectively market themselves within their newly defined niche? Q: How can agencies maintain their existing client base while transitioning to a more specialised niche? Quotations "Remember, niching down isn't about limiting yourself. It's about focusing your efforts and becoming undisputed experts in your chosen field." - Rob Da Costa “By not having a well-defined niche, you're likely to limit your reach and appeal to your ideal clients. When you're trying to be everything to everyone, your messaging becomes really diluted and unfocused." - Rob Da Costa “Would you rather be a small fish in a vast ocean struggling to be noticed or the biggest, most experienced fish in a smaller, more focused pond?" - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Get your free niching guideDownload your guide on how to define your ideal target customerLearn about our brand new Self-Running Agency Programme - AI Edition

Have you ever felt that your message just isn’t getting through to your clients or team members? In today’s competitive agency environment, where clarity and connection can make or break relationships, mastering the art of storytelling in communication is paramount.  Whether you’re struggling to convey complex ideas or seeking to build stronger, more empathetic connections with clients, honing these skills can transform your interactions. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: 1. Harness the emotional power of storytelling to create memorable and impactful communications with your team and clients. 2. Use analogies to simplify and clarify complex concepts, making them more accessible and relatable. 3. Build deeper, more empathetic client relationships, fostering trust and understanding in every conversation. Questions answered in this episode Q: Why is storytelling so powerful, particularly in a work context? Q: How can analogies simplify complex ideas and make abstract concepts more tangible? Q: What impact does storytelling have on our brain's neural pathways and our ability to retain information? Q: What are some practical tips for tailoring analogies to a specific audience or client? Q: How can you use storytelling and analogies to forge deeper connections with your team and clients? Q: Why is it important to integrate storytelling and analogies into your communication arsenal, and how can it transform your interactions? Quotations "Stories tap into our emotions in a way that dry facts and figures simply can't. They create connections that transcend mere data." – Rob Da Costa, The Agency Accelerator "Imagine buying a coffee and demanding a free croissant—that's what over-servicing your clients looks like. Analogies like these help us understand poor business practices." – Rob Da Costa, The Agency Accelerator Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Discover more about AskRobAnything, your AI Agency CoachGet further support for your agency

In this week’s episode, we have a truly inspiring journey to unpack. If you're navigating the challenges of entrepreneurship or intrigued by the intersection of technology and business, you're in for a treat. I sat down with the incredibly accomplished Jodie Cook. Known for her keen insights into entrepreneurship and AI, Jodie has a wealth of experience to share. From accidentally starting her social media agency to expertly scaling and eventually selling it, Jodie's story is filled with lessons on resilience, innovation, and meticulous planning.  We'll delve into her transition from agency owner to AI entrepreneur, with the creation of Coachvox AI—a pioneering platform for AI coaching.  Jodie shares the strategies she employed to run her business remotely, the process of preparing her agency for sale, and the significance of creating a self-sustaining business model.  By listening to this episode of The Agency Accelerator podcast, you will learn how to: 1. Strategically prepare your agency for a sale that meets your financial and professional aspirations, ensuring a smooth transition and optimal outcomes. 2. Explore life after the sale of a business, finding new passions and opportunities that align with personal growth and professional expertise. 3. Successfully integrate technology, like AI, in your next venture to maximise efficiency and scale your impact without direct involvement in daily operations. Questions answered in this episode Q: Could you delve into how you stumbled upon starting your social media agency, and what propelled you to transition from a freelancer to an agency owner? Q: What were the initial challenges you faced while managing your agency remotely, and how did you overcome them using inspirations from "The 4-Hour Work Week" and "The E-Myth"? Q: Discuss the concept of making oneself redundant in order to enhance the saleability of an agency. How crucial is this step for agency owners contemplating a sale? Q: After selling your agency, you experimented with numerous activities. What inspired you to eventually choose AI in coaching as your next venture? Q: How does Coachbox AI differentiate itself in the burgeoning field of AI-driven solutions, particularly in coaching and personal development? Q: What advice would you give to young entrepreneurs, particularly women, aiming to make a mark in the tech and AI sectors? Quotations Jodie Cook: "When you align your personal ambitions with your professional endeavours, every setback morphs into an even greater comeback." Jodie Cook: "Freedom doesn't come from running a business; it comes from building a business that runs without you." "Rob Da Costa: "I am excited to be using Coachvox as the platform on which I have built AskRobAnything, and the potential impact it will have for my agency community" Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Visit Jodie’s website for monthly insights from JodieDiscover more about Coachvox AI, the platform revolutionising coachingExplore AskRobAnything for a personalised coaching experience with Rob Da CostaConnect with Jodie Cook on LinkedIn

Are you struggling to expand your email list with genuinely interested prospects? In today's marketing world, the challenge to continuously feed your sales funnel with qualified leads is a common yet critical problem. Creating a dependable system to attract and convert high-quality leads is essential for sustainable growth if you want to avoid the dreaded feet or famine cycle that agencies who rely on referrals or word-of-mouth invariably find themselves in. Dive into this episode of The Agency Accelerator podcast, and you will learn how to: 1. Craft irresistible lead magnets that capture the attention of your ideal audience, ensuring that you grow your prospect database every single day. 2. Integrate these lead magnets seamlessly with your email marketing strategies to maintain engagement and nurture your leads effectively. 3. Employ proven promotional techniques that amplify your reach, ensuring your lead magnets get in front of the right people at the right time. Join me today and discover the strategies that will boost your lead generation and nurture your prospects into loyal customers.  Questions answered in this episode Q: What precisely is a lead magnet, and how does it function to gather email addresses? Q: What types of lead magnets are there and which are particularly effective for engaging an audience? Q: What should the format of a successful lead magnet be? Q: Could you share some examples? Q: How do I integrate a lead magnet with my email automation system to optimise lead nurturing? Q: What are the key performance metrics that should be monitored to assess the effectiveness of a lead magnet? Q: How crucial is A/B testing in refining lead magnets, and what specific elements should be tested? Q: What are some optimisation strategies for enhancing the conversion rates of lead magnets? Quotations "Don't be afraid of giving away genuine value in your lead magnet. Prospects will buy from you because they want 1-2-1 guidance and not because the content is already available somewhere on the web!" – Rob Da Costa "A well-crafted lead magnet not only helps you build your email list but also positions your agency as the trusted authority in your industry." – Rob Da Costa "Embrace a mindset of continuous improvement and iteration. Regularly analyse your performance data, identify areas for optimisation, and implement changes based on these findings." – Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Register for my FREE webinar ‘5 Ways AI Will Impact Your Agency in the Next 12 Months’ Practical Applications For Your Agency’s GrowthLearn more about email marketing Join my Group Coaching Agency Community, The Self-Running Agency

Not every agency owner can afford 1-2-1 coaching and most agencies don’t have the budget to provide every team member with a mentor. But what if you could have a virtual coach available 24/7 to guide your agency? A digital assistant that operates like your own personal agency expert, dishing out expert advice tailored specifically for your business? Or what if you could create your own AI knowledge base to support your team or become the first line of customer support? That's the premise behind an AI coaching platform (a newish concept that is about to become very commonplace), and today I'm going to pull back the curtain on my journey creating one called AskRobAnything.  By listening to this episode of The Agency Accelerator podcast, you’ll learn how to: 1. Streamline your knowledge into an AI system, allowing for on-demand, accurate business advice that directly reflects your expertise. 2. Understand the nuances of AI technology in coaching, ensuring you prepare and structure your training data effectively to avoid counterproductive results. 3. Utilise AI to enhance your team’s productivity and decision-making capabilities, offering a consistent, reliable resource that grows alongside your agency. Ready to revolutionise your approach to business coaching? Make sure to listen to this episode and discover the future of AI in agency coaching. Questions answered in this episode Q: What inspired the creation of the AI coaching platform, AskRobAnything? Q: Can you detail the challenges faced during the initial development of the AI coach? Q: How is the training data for an AI coach curated and refined to ensure reliability? Q: What surprising benefits emerged from using the AI coach within your team? Q: In what ways has the development process of an AI coach differed from your initial expectations? Q: What future developments are envisaged for enhancing the interactivity and capabilities of AI coaching tools? Q: What advice would you give to someone considering implementing an AI coaching tool in their business strategy? Quotations "Simply uploading content does not create a reliable AI coach; meticulous data curation is key to avoid the trap of garbage in, garbage out." "AskRobAnything evolved from a digital coaching tool into a comprehensive AI assistant, enhancing not just my business but the entire marketing agency landscape." "Creating an AI coach like Ask Rob Anything was a game changer, automating expert advice and revolutionising agency operations 24/7." Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Register for the free webinar on AI's impact on agenciesDiscover more about AskRobAnything, your AI Agency Coach

Are you tired of constant email management that eats up your time and gets you nowhere? Or perhaps you email your list sporadically (or not at all!)? In today's fast-evolving digital world, maximising lead generation and nurturing customer relations are paramount. Yet, many agency professionals are bogged down in an endless cycle of manual email tasks or worse, stuck in client service with no time to focus on lead generation. This not only slows down progress but also hampers the agency's scalability and client engagement - the very lifeline of the business. By tuning into this episode of The Agency Accelerator podcast, you'll discover how to: 1. Harness the power of email automation to scale up your marketing efforts efficiently, saving both time and resources. 2. Set up robust, email sequences that effectively guide potential clients through each stage of their journey, from lead to conversion. 3. Combine precision targeting and personalisation to send impactful messages, ensuring your emails resonate with and captivate your audience. Unlock the full potential of your agency's lead nurturing with cutting-edge email strategies. Press play and let’s journey together towards effortless email success. Questions answered in this episode Q: What factors should you evaluate when selecting the right email automation software for your agency? Q: Could you elaborate on how email sequences nurture leads through the sales funnel? Q: What are some popular email automation platforms and their respective pros and cons? Q: How do personalisation and segmentation enhance the impact of email sequences? Q: What are the types of lead capture forms and their best placements on websites and landing pages? Q: What are some best practices for creating effective and engaging email sequences? Q: What key performance indicators should agencies track to measure the success of their email campaigns? Quotations "Automation is the key to scalability, efficiency, and consistency in today's fast-paced digital landscape, not just in email marketing but across your whole agency." — Rob Da Costa "Craft your email sequences as compelling narratives; use consistent tone and messaging to guide subscribers through a journey, providing real value every step of the way." — Rob Da Costa "By embracing a culture of continuous testing, tracking, and optimisation, your email automation system can remain a powerful lead generation and conversion engine for your agency." — Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Discover the Build, Nurture, Convert Blueprint training courseExplore the Self-Running Agency Membership ProgramFurther information on the Creative Crew Community

Do your meticulously crafted email campaigns feel like they're vanishing into the ether, met with silence or a swift move to the 'trash' folder? Or maybe you know you should be using email as a lead generator but you’re not! In today's noisy landscape, grabbing the attention of your audience is more challenging than ever. Email marketing might not be sexy or trendy but it is still one of the best ways to build a 1-2-1 relationship with your ideal target customer. By listening to this episode of The Agency Accelerator podcast, you'll gain insights on how to: 1. Implement email marketing strategies that rise above the digital noise, ensuring your message reaches—and resonates—with your ideal audience. 2. Harness cost-effective techniques that turn your email list into an owned asset, creating a direct and powerful communication channel with prospects. 3. Examine the importance of tracking and refining your campaigns, transforming analytical data into newfound opportunities for growth and engagement. Discover the art of captivating your subscribers and converting them into loyal clients through email marketing. Questions answered in this episode Q: Why is email marketing still the best method for lead generation in the fast-paced digital era? Q: What are the fundamental advantages of using email marketing over other channels like social media or traditional advertising? Q: How does owning an email list offer more control and security compared to building a following on social media platforms? Q: Can you delve into the cost-effectiveness of email marketing for agencies of various sizes? Q: What metrics should be considered to accurately measure the success of an email marketing campaign? Q: What strategies are recommended for segmenting your email list to enhance campaign personalisation and impact? Q: Could you outline how automated email sequences benefit engagement and the sales process? Quotations "Remember, you own your email list, whereas you rent your social media audience. Build an asset that's yours, adding value to your business." - Rob Da Costa "By delivering personalised, valuable content through email, we're not just making one-time sales but nurturing long-term relationships that foster trust and loyalty." - Rob Da Costa "Get the 80/20 content balance right in your email marketing: 80% value-add, 20% sell. It's about creating emails that your audience looks forward to, not spam." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Explore additional FREE resources on email marketing and lead generationLearn more about AskRobAnything, the AI coaching platform Further information on the Creative Crew Community

Are you constantly battling to stand out in the saturated market of generalist marketing agencies? For marketing agencies today, the challenge of differentiation and client attraction is a constant challenge, elevated by an inundation of competitors that often results in a diluted brand and a frustrating race to the bottom.  It's a common predicament that can leave you feeling lost in the crowd, impacting your agency's growth and profitability prospects. In this episode of The Agency Accelerator podcast, you'll gain insights into how to: 1. Master the art of specialisation to position your agency as the distinguished expert in a chosen niche, making your brand the obvious choice for clients. 2. Command premium rates confidently by offering specialised knowledge and services that are highly valued in the marketplace. 3. Attract your ideal clients with targeted and compelling messaging that resonates, reducing wasted time on mismatched business pursuits. Get ready to make your agency the leading choice for clients in your niche – hit play and let's dive in. Questions answered in this episode Q: What are the pitfalls of a generalist approach, and how does it hinder an agency's ability to stand out? Q: How does I go about identifying and defining a profitable niche for my marketing agency? Q: What practical steps should agencies take to craft messaging that resonates deeply with their target niche audience? Q: Can you dispel some common fears and misconceptions associated with narrowing down to a niche market? Q: How can agencies leverage content marketing and thought leadership to establish authority in their chosen niche? Q: In what ways does specialisation enable an agency to command higher rates and attract premium clients? Quotations "By niching down and specialising, you aren't closing doors—you're opening up to a world of opportunities to work with your ideal clients and deliver exceptional value." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Niche Finder WorkbookDownload the free Ideal Client Persona WorkbookFurther information on the Creative Crew Community

Have you ever poured your heart into a proposal, only for your potential client to disappear without a trace? In this fast-paced world, where new trends shape the landscape of client engagement every day, the ability to secure ideal prospects and craft proposals that convert is more essential than ever. For anyone in the marketing agency space, dealing with prospects going silent post-proposal can be both frustrating and costly, hindering business growth and wasting valuable resources. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: 1. Precisely identify prospects that align with your agency’s expertise and values — paving the way to more meaningful connections and a higher success rate. 2. Develop strategies to create proposals that resonate deeply with clients' needs, setting you apart and making sure your hard work is acknowledged. 3. Employ effective communication and follow-up tactics to not only present your proposals with impact but also to avoid the dreaded 'proposal ghosting' that leaves you in limbo. Let's transform your proposal woes into wins!  So grab a coffee and let’s get started. Questions answered in this episode: Q: How do you effectively pinpoint your ideal prospects to save time and maximise agency success? Q: How do you qualify leads to ensure a focus on prospects with the highest conversion potential? Q: What are the crucial steps to take when presenting a proposal to prevent it from being ghosted? Q: How do you maintain client engagement while waiting for a proposal decision? Q: What methods have proven effective for soliciting honest feedback and adjusting client acquisition strategies accordingly? Quotations “Position yourself as the expert in your specific niche to naturally attract clients who are looking for exactly what you offer." - Rob Da Costa, Agency Accelerator Podcast “Be a ‘Rottweiler’ with your proposals; the only outcomes should be a yes or no, not an endless wait in purgatory." - Rob Da Costa, Agency Accelerator Podcast Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Download the free Ideal Client Persona WorkbookGuide on niching for your agencyFurther information on the Creative Crew Community

Why are agencies so bad at applying the smart advice they give their clients, to their own businesses? I’m on a Mission this year to apply everything I teach my clients to my own business and this inspired me to record this episode. Time Stamp [01:45] - Why are marketing agencies not very good at doing their own marketing? [02:26] - Is the 'client service hamster wheel of doom' affecting marketing agencies' ability to market themselves? [03:13] - Why might agencies rely on word-of-mouth and referrals instead of active marketing strategies? [04:09] - What happens when marketing agencies experience the feast or famine cycle? [04:59] - How can agencies demonstrate the effectiveness of their marketing advice? [05:40] - What should an agency owner do if they recognise the need for marketing but lack the time? [06:21] - How can a marketing agency put a successful system in place for marketing efforts? [07:22] - Why is outsourcing, especially to a VA, beneficial for an agency's marketing? [08:03] - What is Rob Da Costa's approach to applying what he teaches to his own business this year? [08:57] - How can agencies make sure they are doing effective marketing and business development? Quotations “We live in an instant gratification world, yet most robust business development strategies deliver in the medium to long-term” - Rob Da Costa “Try and be your own best customer!” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: YouTube ChannelAskRobAnything AI Coaching Platform

Are you tired of the feast or famine cycle in your agency? Discover how to recession-proof your agency and ensure a steady flow of clients and revenue, even in challenging economic times, in today’s The Agency Accelerator podcast. In this episode, you will learn how to break free from the cycle of extreme workload fluctuations, achieve a more stable and profitable agency, and navigate the ups and downs of business. You will gain practical strategies to diversify your client base, implement consistent marketing and business development, and build a financial buffer for your agency. Tune in now and take the first step towards recession-proofing your agency for a more stable and profitable future. Questions answered in this episode: Q: How can agency owners break free from the feast or famine cycle and recession-proof their businesses? Q: What are the key strategies for diversifying a client base to ensure stability during economic downturns? Q: How can agency owners effectively balance diversification and specialisation when expanding their service offerings? Q: What are the best methods for maintaining a consistent marketing and business development process, even during busy periods? Q: How can agency owners prioritise effective time management to protect time for business development? Quotations "Protecting time for business development isn't just a nice to have, it's an absolute must-have." - Rob Da Costa "The key to a successful, profitable agency is consistency and proactive planning." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Learn more and join the Creative Crew CommunityLearn more about AskRobAnything, your AI Agency Coach and MentorJoin one of our FREE all-value, no-sales workshops

Are you ready to explore the AI revolution in the agency world and maximise your creative and operational potential? In an industry that is always evolving, agency owners and employees constantly seek ways to stay ahead of the curve, increase efficiency, and drive growth amidst fierce competition. The rise of artificial intelligence offers unprecedented opportunities to revolutionise how we run agencies, tackle common bottlenecks in project management, and exceed client expectations while fostering a stimulating work environment for employees.  In today’s show, I outline 10 ways in which AI is and will be used. You will learn how to leverage AI for pinpointing and engaging with ideal prospects, gain insights into blending AI-assisted content creation without compromising on originality, and discover AI's role in optimising project and financial management to cut down on costs and burnout. Questions answered in this episode: Q: In what ways is AI reshaping the journey from lead generation to customer engagement? Q: What improvements in media efficiency can agencies expect from leveraging AI in paid advertising campaigns? Q: Can you outline the role of AI in providing clear insights through reporting dashboards and how this affects decision-making? Q: How is AI automating the more mundane aspects of project management and what impact does this have on team wellbeing and productivity? Q: How AI is streamlining agency finance management? Q: How is the AI coaching platform 'Ask Rob Anything' designed to personalise support for agency owners and their team members? Q: Could you share insights into the implementation of AI within agencies for optimising internal communications and employee development processes? Quotations "Imagine your agency where AI takes you from 0 to 60%, leaving your human creativity to race from 61 to 100%. That's not the future, that's now." — Rob Da Costa "Empowering every agency owner with a coach, and every team member with a mentor – that's the vision. AI isn't just changing the game; it's personalising it." — Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Learn more about AskRobAnything, your AI Agency Coach and MentorLearn more and join the Creative Crew Community

Are you tired of the unpredictability of income and client work in your agency?  Transitioning to productised services could be the game-changer you’re seeking. This episode delves into the world of productisation and how it can transform feast-famine cycles into consistent revenue streams for agencies like yours. Agencies are striving to find sustainable ways to grow in a market that is increasingly competitive and where clients demand more for less. Agencies often find themselves at the mercy of variable income patterns, leading to instability and stress. Productisation offers a systematic approach to stabilising your agency's income and streamlining its operations. Join me and my guest, productisation expert, Brad Hussey and you will gain: 1. An understanding of how to transform services into standardised, scalable products, fostering sustainable agency growth. 2. Actionable insights from Brad on how to deliver remarkable client experiences while protecting profitability through effective service productisation. 3. Practical advice on avoiding the trap of commoditising your services, with strategies for pricing and positioning your productised offerings to attract premium clients. Quotations "Productisation is about achieving clarity in marketing, sharpening your operations, and ensuring your profit doesn't become an afterthought. It's the game-changer for agencies striving for sustainable growth." Brad Hussey "Embrace the power of the niche; it's the lighthouse guiding your marketing messages to shore, resonating deeply with the clients who are searching for exactly what you offer." Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Join The Creative Crew CommunityReach Brad on Twitter/XRegister for the next Agency Accelerator LIVE event

Are you tired of feeling isolated and overwhelmed running your agency - making critical decisions without anyone to bounce ideas off of, or lacking the support of a like-minded community? In today's fast-paced and competitive agency world, the loneliness of running an agency can contribute to burnout, demotivation, and missed growth opportunities. This episode provides essential insights into overcoming the challenges of agency ownership and reaping the rewards of a supportive community.   Rob will share: Valuable insights: Discover the pitfalls of isolation and the immense benefits of being part of a supportive community of fellow agency owners.Practical tips on finding the right community: Learn actionable advice on integrating into communities, accessing diverse perspectives, and building genuine relationships that can lead to new business opportunities.Personal and professional growth: Understand how community connection provides motivation, accountability, and exposure to new ideas, ultimately propelling agency owners forward in their journeys. Dive into this episode to gain practical advice on finding the right community and reap the benefits of being part of a supportive network of agency owners. Questions answered in this episode: Q: What are some of the pitfalls of going it alone? Q: What are the benefits of being part of a community of fellow agency owners? Q: What types of communities are there? Q: How do I find appropriate communities? Quotations "Surrounding yourself with a tribe of like-minded peers provides diverse expertise, emotional support, and endless growth opportunities." Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: My free community, Agency Accelerator LIVEMy community of agency owners in The Self-Running AgencyGet support from AskRobAnything, your AI Agency Coach

Feeling disconnected from your agency and struggling to reignite your passion?  In this episode of The Agency Accelerator, you'll uncover the warning signs of falling out of love with your agency, gain insights into staying in control of your agency's growth trajectory, and explore the power of strategic planning in redefining success.  If you're ready to reclaim your agency's passion and sustainably grow, then tune in and discover actionable strategies to reignite your drive for your agency. Questions answered in this episode: Q: What are the warning signs that indicate falling out of love with your agency? Q: How important is it to maintain the passion for running your agency every day? Q: How can a well-crafted plan empower agency owners to stay focused and on track amidst challenges? Q: What does success mean for agency owners, and how can they redefine it on their own terms? Q: What practical strategies can agency owners use to stay in control and maintain passion for their agency? Q: Why is it important to rethink success beyond just financial metrics and embrace the journey of agency ownership? Q: How can agency owners balance ambition and contentment to achieve sustainable growth and find joy in their work? Quotations “Your agency’s success is defined by finding fulfilment, enjoying what you do and being profitable, not just chasing bigger numbers year on year! “ Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Agency Accelerator LIVE workshopsLearn more about AskRobAnything, your AI Agency Coach

Are you ready to turn leads into loyal clients by transforming your agency's sales strategy?  In the hyper-competitive agency landscape, breaking through the noise and winning a consistent flow of new ideal target clients is a challenge many face.  Our latest episode with Ben Potter throws a lifeline to agencies stuck in a cycle of unproductive sales tactics or overreliance on referrals and word of mouth. In this episode you will learn: 1. Strategies to drill down to what potential clients truly need, which goes beyond their initial briefs, delivering a more impactful and personalised service proposition. 2. The importance of why a clear positioning of your agency can drastically cut through competition and how a niche focus can attract more qualified leads. 3. Actionable advice on crafting a sales process that's both consultative and relationship-driven, ensuring your agency doesn't just chase opportunities but builds them from a foundation of trust and expertise. Another super practical episode so let’s dig in and let insider knowledge from Ben Potter reshape the way you think about agency sales. Questions answered in this episode: Q: Could you dissect the concept of not taking a client brief at face value and the significance of understanding individual challenges within it? Q: Why is a marketing plan pivotal, and could you outline the components of a robust sales process for an agency? Q: Could you explain what social selling is and why is it gaining preference over traditional cold outreach methods? Q: In what ways can the approach of buying cold lists for email marketing backfire and tarnish an agency's reputation? Q: How does the correct positioning influence lead generation quality, and why is a measured stance in pursuing opportunities beneficial? Q: Why is a slower and more consultative sales process advocated over a quick proposal-writing approach? Quotations Ben Potter: "Peeling back the layers of a client brief is critical; it's about solving their challenges, not just fulfilling a list of requirements. Dive deep to deliver real value." Rob Da Costa: "When it comes to sales and marketing, in all you do, foster relationships first, sell second." Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Agency Accelerator LIVE workshopsLearn more about AskRobAnything, your AI Agency CoachBen’s websiteBusiness development scorecard quizReach Ben on Linkedin

Are you struggling to balance day-to-day agency demands while steering towards long-term success?  In this episode, Rob Da Costa shares how present actions impact your agency's future, helping you avoid short-term thinking traps and make choices that support long-term success.  By tuning in, you'll gain insight into the common pitfalls of ‘future blindness’, learn 4 essential keys to rise above them, and discover real action steps to ensure your future agency owner self thanks you for today's decisions.  Questions answered in this episode: Q: How does the constant hustle of running an agency impact the ability to make choices with the future in mind? Q: What are the common pitfalls of ‘future blindness’ and how can they impact the agency's long-term success? Q: What are the four key areas that agency owners should focus on to ensure their present actions align with their future vision? Q: How can agency owners carve out time for strategic thinking away from client service and operationally standardise procedures? Q: How can agency owners make employee check-ins and development a priority, and why is it essential for future success? Q: What steps can agency owners take to schedule blocks of time for marketing and business development, and why is it crucial for the future viability of the agency? Quotations "Your future agency owner self will thank the choices that you make today if you stay heads up, envisioning future possibilities while handling today's realities.” Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Agency Accelerator LIVE workshopsLearn more about AskRobAnything, AI Agency Coach

Welcome to The Agency Accelerator podcast, where we explore all things related to running and growing your agency in a profitable, sustainable, and enjoyable way.  In today's episode, host Rob Da Costa delves into the fascinating world of AI coaching and its potential impact on agency owners.  Rob shares his journey of developing his own AI coach, AskRobAnything, equipped with over 30 years of agency expertise.  He discusses the concept of AI coaching, its applications, and the challenges and triumphs he encountered during the development process. Join us as we uncover the emerging world of AI coaching and its potential to revolutionise the way agency owners support and guide their clients in the future. Questions answered in this episode: Q: What are AI coaches and how do they work? Q: Explain the process of developing an AI coach and using it for tailored coaching and guidance. Q: How are AI coaches used to enhance client service and support, and how can they benefit team members? Q: How can AI coaches be integrated into daily routines to maximise their effectiveness? Q: What are your thoughts on the future of AI coaching? Q: How do you see AI coaches benefiting agencies and their clients? Quotations "AI coaching platforms provide a way forward for seasoned professionals to exponentially share our knowledge and better support our clients, our community and other people on their growth journeys." - Rob Da Costa "The opportunity to receive highly personalised, niched advice on demand already seems like science fiction, but AI coaching is making it a reality." - Rob Da Costa' Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Learn more about AskRobAnything, AI Agency coachGet help with growing your agency: The Self-Running Agency Implementation Group Further questions: If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

Are you tired of feeling overwhelmed as an agency owner, wearing too many hats and juggling countless responsibilities?  If so, this episode is your guide to creating a powerful senior leadership team to free up your time and transform your agency.  By listening, you'll learn the crucial insights to build a self-running agency, gain the confidence to delegate responsibilities and promote a culture of shared ownership and accountability within your team.  This episode will be relevant for anyone aspiring to grow their agency because creating a leadership team as soon as you can is a crucial step to start getting responsibilities off your shoulders!  It's time to take the first step towards a more profitable, sustainable, and enjoyable agency. Questions answered in this episode: Q: Why is it crucial to form a senior leadership team for an agency? Q: What are the challenges associated with building a senior leadership team? Q: When is the right time to form a senior leadership team, and who should be part of it? Q: What is the focus of senior leadership team meetings, and how often should they occur? Q: Can you share examples of successful senior leadership team implementations? Quotations "A self-running agency isn't a distant dream, but a tangible goal that begins by building a strong leadership team." - Rob Da Costa "Even if you're a small agency with just two people, you can and you should start forming a leadership team." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Learn more about growing your agency in a free copy of my Self-Running Agency BookGet help with growing your agency: The Self-Running Agency Implementation Group Further questions (AskRob): If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

Struggling to juggle numerous tasks and tools in your agency, leading to decision fatigue and diluted quality of service?  Imagine achieving more by doing less.  In this episode, Rob discusses the power of simplifying your agency's operations, from service offerings to marketing strategies, and the profound impact it can have on your business and your stress levels.  With practical strategies and personal experiences, Rob provides valuable insights on how to streamline marketing, business development, and service delivery to achieve greater profitability and client satisfaction. Tune in to gain a fresh perspective on doing less to achieve more, and discover the power of simplification in growing a successful agency. Time Stamp [00:00] Introduction to the concept of simplifying business goals for the new year. [04:01] Observations of resistance towards simplification from clients. [05:02] Benefits of simplification in terms of focus and excellence. [06:09] Communicating core differentiation through simplicity. [07:55] Increased profitability through specialisation. [10:31] Simplification in marketing and business development strategies. [14:26] Encouragement to do less and do it better, while resisting the temptation to do more. Quotations “Do less and do it better, rather than being tempted to do more and spreading ourselves too thin." - Rob Da Costa "Simplify your services and be seen as the expert, not the generalist, to achieve greater excellence and profitability." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Contact Rob: [email protected] one of my free live trainings; The AgencyAccelerator FREE Workshops Further questions (AskRob): If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

Are you struggling to maximise your agency's profitability in today's competitive market?  Discover the foolproof strategies for achieving 30%+ net profit with Robert Patin in this week’s Agency Accelerator podcast. In this episode, you'll learn how to shift from time-based selling to value-based selling, analyse client profitability, and make strategic business decisions that drive your agency's success. You'll gain insights into increasing your agency's profitability, building value-based client relationships, and making strategic decisions for long-term success. Tune in now to uncover the secrets of achieving 30%+ net profit and revolutionise your agency's profitability! Time Stamp [01:34] A definition of net profit [03:00] What are typical agency net profits? [05:00] Why are so many agencies at the lower end of net profit (10%)? [06:34] Stop measuring your hourly rates and start measuring average earnings or effective bill rate [09:00] Stop selling time to clients! [12:48] What are the first steps to increasing profit margins? [15:32] Are there alternative ways to measure capacity and efficiency besides using time recording? [17:55] Why you should increase your prices (taking a value-selling approach) [22:50] Steps to increasing profits [27:35] When we are in an investment phase, how long should it be and how do we know we are making the right investment? Quotations “The thing I want to do most is often right behind the thing I want to do the least!” - Robert Patin “When we sell time to clients we focus on the wrong thing and disregard our years of experience and our strategic insights” - Rob Da Costa “Make decisions that are not emotionally based - hence the importance of a plan” - Robert Patin Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: All resources mentioned today - on one page The AgencyAccelerator FREE Workshops

Welcome to a special episode of The Agency Accelerator podcast, where we celebrate a significant milestone - our 200th episode.  When I first started the podcast I never dreamed we would reach episode 200 and build a community of loyal listeners. Fast forward 3 years and here we are! In this special episode, I share lessons learned: quality over quantity, fostering a dedicated community, and harnessing the power of authentic storytelling to create a lasting impact.  Please join me to celebrate what’s come before and what’s to come this year. We are only just getting started! Time Stamp [00:00] - Introduction to the monumental 200th episode of The Agency Accelerator podcast [00:55] - Thanking the listeners and reflecting on the impact of the podcast [01:58] - Introduction to the Agency Accelerator podcast and the journey from the first episodes in December 2019 [02:31] - Reflecting on the progress from the first episodes to reaching 200 episodes [03:36] - Sharing insights on the early days, statistics, and determination to continue with the podcast [04:27] - Highlighting show stats, top listening countries, and popular episodes [05:25] - Sharing key learnings from over 200 episodes [06:12] - Discussing goals for the next 200 episodes and the impact of community and feedback [08:05] - Outlining specific goals for the next 200 episodes and personal commitment to improvement [09:12] - Request for reviews to celebrate the milestone and the impact on podcast growth and audience reach Quotations “Authentic storytelling and transparent insights resonate most with the audience. It's about being honest and real, connecting through shared experiences and learnings." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Agency Accelerator LIVE Workshops Further questions (AskRobAnything): If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

In the competitive landscape of agency life, standing out and avoiding the race to the bottom is crucial. The focus of this episode is on empowering you with strategies to not only win clients but also retain and grow them. As we approach 2024, a challenging economic year, ensuring exceptional client service becomes even more vital for the sustainability and profitability of your agency. We will cover 3 key areas: 1. Discerning Prospecting: Learn how to identify and target clients who not only fit your core niche but also value your services, leading to successful, long-term relationships. 2. Precise Project Scoping: Understand the importance of detailed project scoping to set clear expectations, prevent misalignments, and ensure a smooth client-agency relationship from the start. 3. Outcome-Focused Communications: Discover the significance of communicating with clients based on business outcomes and strategic goals rather than just providing tactical project updates. Now, dive into this episode to gain insights into the 9 non-negotiable strategies for elevating your agency's client service. Implementing these strategies will not only set you apart from the competition but also contribute to the long-term success and profitability of your agency. Don't miss out – hit play and start transforming your approach to client service today! Time Stamp [02:51] The importance of finding ideal target clients who understand and value your services. [04:09] Clear Project Scoping client projects to set expectations. [07:09] The advantages of focusing on business outcomes & strategic goals in communications. [09:25] The importance of implementing standardised systems & processes for consistent client experiences [10:46] Cross-Functional Teamwork [13:05] Proactive Relationship Building [14:11] Preventing Over-Servicing for long-term sustainability and profitability [15:09] Why you must invest in team member's training in account management & client service [16:26] Proactive Account Development Planning Quotations “No one wants to have a revolving door of clients coming in one door and clients exiting out the other. So one way to ensure that this doesn't happen is to make sure that you have great client service in place that is consistently delivered by everybody." - Rob Da Costa “Great customer service requires strategy plus empathy. Take a consultative approach laser-focused on achieving your client's goals." - Rob Da Costa "Preventing over-servicing is perhaps one of the most important of my nine tips for you. Time track carefully, and whenever over-servicing approaches 10% of the estimated hours, implement strategies to rein it back in before it becomes normalised." - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts Please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Useful links mentioned in this episode: 50% discount on my best-selling Client & Account Management Mastery CourseFREE Client & Account Management GuideAttend my FREE Value-Packed Agency Accelerator LIVE Workshops Further questions (AskRobAnything): If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

In this episode of The Agency Accelerator, host Rob Da Costa is joined by guest Michael Wark, CEO of Trimline. They dive into the four key areas that agency owners need to focus on to build a profitable and sustainable business.  From mindset and metrics to process and cash flow, they provide valuable insights and practical tips for agency owners to thrive in any external circumstances. Michael shares lots of useful industry stats and ways to measure agency effectiveness. Time Stamp [00:00] Introduction to the episode and guest, Michael Wark [01:28] What are the key areas that agencies should focus on to build a profitable business? [05:00] What should agency owners be paying themselves? [07:20] Why is net profit such an important factor for business growth? What percentage should agencies aim for? [08:20] What is revenue per full-time employee, and why is it important for agencies? [09:40] What percentage should agencies aim for? [10:30] What should revenue per full-time employee be? [10:54] How can agencies diagnose issues with employees not hitting the revenue targets? [14:12] What are the most important processes to invest in to grow your agency? [16:30] What should be the first systems or processes to put in place? [18:00] What is the most effective way to roll out new processes to ensure they are adopted? [21:22] What strategies can agencies employ to improve their cash flow? [26:00] Why are cash reserves important for agencies? [27:20] Final thoughts to help agencies in a challenging environment Quotations "Building a profitable agency starts with mindset – visualise your success and know your true worth. Michael Wark "Hire the best people you can afford and work to make yourself as dispensible as possible!" Rob Da Costa "Look at where you want to be in 2,3,5 years from now and consider what systems & processes you will need in place. Get ahead of the game" Michael Wark Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Systemology BookMichael’s LinkedIn profileTrimline’s websiteThe Agency Accelerator WorkshopThe Self-Running Agency Book Further questions (AskRobAnything): If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

Today's episode is all about my favourite tools and apps that have helped me run my business more efficiently and effectively.  I'll be sharing 16 productivity tool recommendations across various categories, including AI tools, podcast production, all-in-one tools, communication tools, video production, LinkedIn management, and planning and productivity.  These tools have been game-changers for me, and I hope they inspire you to discover new tools to optimise your agency operations.  So, grab a pen and paper or head to the show notes to download the accompanying PDF guide, as we dive into my top tool recommendations for 2024. Let's get started! Time Stamp [01:12] Introduction to my top 16 tools of 2023 [01:50] My choice of AI tools [04:56] Podcast production tools [06:25] All-In-One Tools  [09:00] Communication Tools [10:30] Video Production [11:30] LinkedIn Management [13:21] Planning and Productivity [16:50] Conclusion Download your free guide: Top 17 Tools & Apps To Help You Become More Productive Links to the tools I mentioned in this episode Claude.aiChatGPTKartraSearchieFinalCut ProCanvaZoomLoomWaalaxyTobyReMarkableAsanaTickTickAddEvent Quotations “Tools & Apps should free up your time to focus on higher value tasks” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Welcome to episode 196 of The Agency Accelerator!  In today's episode, our host, Rob Da Costa, delves into the world of business operations with the operations expert, Jhana Li. As the founder of Spyglass Operations, Jhana has a wealth of knowledge and experience in scaling startups and optimising resources.  Together, Rob and Jhana explore the importance of identifying and closing gaps in operations, the connection between operations and profitability, and the key metrics to measure operational effectiveness. They also discuss the critical role of operational expertise in unlocking the potential of teams and regaining focus on high-value activities.  So, whether you're an entrepreneur looking to scale your business or someone interested in the fascinating world of operations, you won't want to miss this episode of The Agency Accelerator! Time Stamp [01:00] Introduction to Jhana and why operations is such an important topic [02:37] What do we mean by operations? [04:20] What stage should you start thinking about the operations role? [06:30] The importance of measuring the leaks and cracks in your organisation [08:00] Operations should not be seen as a cost but as an investment [09:45] What key metrics should you measure in your agency? [14:40] How do you find the right operational person [17:06] What systems & processes should they implement? [21:42] The importance of Standard Operating Systems [25:35] Put systems in place BEFORE the lack of them becomes an issue! [30:00] Final tips from Jhana Quotations “Operations responsibility is to identify cracks and gaps and ensure they are filled so you are not leaking money!” - Jhana Li “Most CEOs and leaders are not good at operations!” - Jhana Li “Operations should be seen as an investment, not a cost” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Spyglass Ops Facebook (for free workshops)Spyglass Ops WebsiteAgency Accelerator LIVE Workshops