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Andrew J. Cass & Aaron Parkinson
Bringing you the trends and topics that affect our lives the most: Business, Politics, Fitness, Family & Finance. With over 50+ years of combined business experience and over a Billion dollars in revenue generated, your hosts have a unique gift for seeing many steps ahead, where others do not. They bring their unfiltered, contrarian views to the show every week to help you WIN in business and in life.(Formerly Sales Velocity TV & Radio)To watch or listen to all the full episodes, visit: www.TheA2Show.com
Episode 68 | The Sales Prevention Department (Recast)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIn this episode of Sales Velocity TV, we’re revisiting The Sales Prevention Department. We feel like there’s a need for us to visit this topic every few months because it’s one of the most instructive topics to help you see and realize the practices within your company that may be preventing you from making more sales (and it's very entertaining!)As always, our goal here is to educate you and prevent you from unknowingly becoming a “victim” of The Sales Prevention Department. After all, no one wants to end up a victim. Unfortunately, The Sales Prevention Department does exist in most companies. Don't let happen in yours!RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
36:5507/03/2022
Episode 67 | Bulletproof Productivity Secrets
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comAt the center of every great Business Owner, Entrepreneur or Sales Professional is an air-tight, bulletproof productivity game-plan. Without one, you will get pulled into multiple different directions day in and day out, never getting much revenue-producing work done, and feeling frustrated as a result. Especially today, as we are all faced with more distractions than ever. In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron each shared their ONE most important, foundational productivity secret that allows them to get the most done in the least amount of time. Watch now!RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
32:4328/02/2022
Episode 66 | How Authenticity Wins In Marketing
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comAuthenticity in Marketing is a lost art today! Very few are able to BE themselves in their branding and in their messaging, and it's costing them sales. In this Episode of Sales Velocity TV and RADIO, Andrew and Aaron dissected six different Business Owners and Entrepreneurs who are as raw and real and as authentic as it gets. And their businesses have exploded as a result. Lots of gold nuggets in this one. Watch it now!RESOURCES:Episode 61: The Joe Rogan Experience: A Dissection Of The Largest Podcast Show In History(Part 1/2) - Sales Velocity TV & RadioThe Traveler’s Gift - Andy AndrewsFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
47:3421/02/2022
Episode 65 | Unpacking The Latest, Proven Lead Generation Strategies
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThe key to long-term, consistent lead generation for your business is "diversification." Meaning, the more sources of leads the better. And the more stable your business becomes long-term. On this Episode of Sales Velocity TV and RADIO, Andrew and Aaron did a deep dive on the "Big 2" online lead generation sources today and the NEW player in town entering the mix, gaining traction fast. You may be surprised what it is. Plus, a VERY big tip on how to "2.0" your business to get more leads. Don't miss this one!RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
51:0715/02/2022
Episode 64 | The Fastest Way To Explode Your Sales Without Spending A Dime (Recast)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comGetting leads and making sales WITHOUT spending money on advertising is an art and a science. Very few can pull it off. There's a right way and a wrong way to do it. We'll show you the right way along with our proven roadmap for getting high quality leads predictably and consistently over time -- at no cost. Don't miss this Episode!RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
47:1804/02/2022
Episode 63 | How To Manufacture Authority In Any Niche
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comDon't let the term "Authority" scare you. We know it's been completely abused today by many of our politicians and public health officials. We are referring to Authority as it pertains to Leadership in business. It's the trusted Authority in a specific business niche that has the most credibility, builds the most trust and WINS the most customers and clients. On this Episode of Sales Velocity TV and RADIO, Andrew and Aaron broke down their 3-step "Visibility Formula" for becoming THE Authority figure and the go-to Expert in YOUR niche. Must see TV! RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
42:3501/02/2022
Episode 62 | How To Create Or Grow Your Own Podcast Show (Part 2/2)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comHere's the nuts and bolts on how to create your own Podcast show or grow your existing show. This episode of Sales Velocity TV & RADIO is crucial if you want to learn how to get your face and your voice across multiple different platforms with only one piece of content! This is the most powerful, yet often overlooked form of Media that will allow you to have a 1-to-1 conversation with your audience. Read that again. Andrew and Aaron break down their entire formula on this episode. Don't miss this if you want to next-level your brand!RESOURCES:Softwares and Tech:Yeti micAudacity Audio SoftwareEcamm LiveBuzzsproutLibsynThe 3 Pillars of Podcasting (Content Mapping): 1. You Marketing2. News Marketing3. Relationship MarketingMarketing In Your Car - Russell BrunsonPower of Zero - David McKnightEpisode 61 : The Joe Rogan Experience: A Dissection Of The Largest Podcast Show In History - Sales Velocity TVFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
42:0524/01/2022
Episode 61 | The Joe Rogan Experience: A Dissection Of The Largest Podcast Show In History (Part 1/2)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comWhen Andrew and Aaron noticed that a "Podcast" overtook the leading prime time "TV" news show for total viewers (by a 3x multiple!), they immediately decided to do an Episode of Sales Velocity TV and RADIO to dissect what was going on. They broke down the massive growth of "The Joe Rogan Experience" Podcast, how it got to become the huge brand that it is, the business model behind it, and what it means for you if you've ever thought about starting a Podcast, or if you currently have one and want to explode your results with it.Many Business Owners and Entrepreneurs don't fully grasp just how powerful a Podcast is for visibility, likability, credibility and trust -- which ALL leads to more sales. Huge publishing ideas and insight here. Don't miss this one!(This is Part 1 of a 2-part series on the power of podcasting to sell more with less resistance.)RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
44:3118/01/2022
Episode 60 | Dominate 2022! A 3-Step System To Ensure You Hit Every Sales Goal This Year
In this episode of Sales Velocity TV and RADIO, Andrew and Aaron laid out their annual 3-step formula for setting and hitting your sales numbers in 2022. You may be surprised with one of these strategies. But it works! Watch this one right away to see what it is. Happy New Year!RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
40:4310/01/2022
Episode 59 | The 7 Rules For Business Prosperity In The New Year (Recast)
Being at the very beginning of 2022, no better time than now to check in on the "7 Rules For Business Prosperity In The New Year." Watch this episode closely to kick off 2022 STRONG.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
59:2704/01/2022
Episode 58 | How To Position Your Business For A Lucrative Exit
We broke down the key pillars that need to be in place for a successful exit. Listen in to this week's episode of Sales Velocity TV and RADIO to hear it from Andrew and Aaron on why it's important to have an exit strategy and the right tech infrastructure in place from the START. Check it out!RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
38:2920/12/2021
Episode 57 | 3 MUSTS For Selling Premium Priced Products & Services
If you've ever wanted to add premium-priced products and services to your business model (you better!) then you'll need these must-have "3 Pillars" securely in place first. There is an art and science to this and Andrew and Aaron broke down their winning formula on this Episode of Sales Velocity TV & RADIO. Watch it now!RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
45:4214/12/2021
Episode 56 | The Sales Prevention Department
The Sales Prevention Department strikes again! This time, Andrew and Aaron expose how most businesses fail miserably AFTER a sale is made, preventing future sales and valuable referrals. They highlighted two businesses they both just completed transactions with and lo and behold... they both made these deadly mistakes. Don't miss this one. It could cost you a fortune!RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
39:1206/12/2021
Episode 55 | 3 Things Every Top Producer Needs For Optimal Focus (Recast)
We've identified 3 core areas that ALL Top Producers focus on to get more done, faster than everyone else. It's why they're Top Producers. Want them? Go get 'em in this week's Episode of Sales velocity TV!RESOURCES:Body For Life - Bill PhillipsFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
34:4730/11/2021
Episode 54 | Tales From The Crypt: Our Biggest Mistakes Revealed!
Revealed! Andrew and Aaron shared a few of their biggest business blunders over the past two decades so that YOU can learn from them and avoid "expensive mistakes". Don't miss this Episode!RESOURCES:Tough Talk On Money, Marketing & Mindset - Episode 54: Sales Velocity TVFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
35:4423/11/2021
Episode 53 | Tough Talk On Money, Marketing & Mindset
At the center of every great business is a clear, rock-solid strategy around Money, Marketing and Mindset -- The Big 3, as Andrew likes to call them. In this Episode of Sales Velocity TV & RADIO, Andrew and Aaron broke down their own personal philosophies surrounding Money, Marketing and Mindset. What they said, may surprise you and will CERTAINLY challenge you to think and play a bigger game. Be sure to catch this Episode right away!RESOURCES:Profit First - Mike MichalowiczRich Dad Poor Dad - Robert Kiyosaki and Sharon LechterThink And Grow Rich - Napoleon HillFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
48:2416/11/2021
Episode 52 | How To Uncover Blind Spots To Get Unstuck
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIf you want to get unstuck immediately, there are three things you can do right away to plug some holes in your business and give you an immediate result. We shared those three things on this episode of Sales Velocity TV. Watch it!RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
41:0709/11/2021
Episode 51 | How To Guarantee Profitability In Your Business
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comDo you know your numbers? Most don't and it's crippling their business. In this Episode of Sales Velocity TV & RADIO, Andrew and Aaron broke down the TWO types of "money math" you must know if you want to make the leap to the next level. Don't miss this one!RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
51:2802/11/2021
Episode 50 | How To Promote Like A Pro
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThere is an Art and a Science to "promoting like a pro." There is a way to do it and a way not to do it. But would you believe that 99% of Business Owners and Entrepreneurs promote themselves and their business all wrong, and actually deter sales? In this Episode of Sales Velocity TV & RADIO, we laid out the exact formula on how some of the biggest and best brands do it to get attention and gain massive followings, along with two specific examples. Must see TV!RESOURCES:Key examples of TOP promoters:i) Dana White (UFC)ii) John Jaquish (X3)iii) Gary Vaynerchukiv) Richard Bransonv) Elon Muskvi) The Rockvii) Grant Cardoneviii) Dave Ramseyix) Daymond Johnx) Simon Sinekxi) Peng Joonxii) Neil Patelxiii) Tom Bradyxiv) Dave Aspreyxv) Bob Igerxvi) Steve Jobsxvii) Tiger WoodsFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
54:4126/10/2021
Episode 49 | The 3 Pillars Of Every Top Sales Machine
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThese 3 Pillars are the cornerstone of Andrew's best-selling book, Sales Velocity. Every business MUST have a strategy around all three or scaling the business will be next to impossible. We broke them down in detail on this Episode of Sales Velocity TV. Watch now!Here’s peak inside what we covered in Episode 49:How businesses that generate the most leads and stay relevant have the best direct response marketing strategy in place right at the core of the business.Why it’s important to understand that prospects process and consume information and respond accordingly through different forms of media, which is why selling through multiple ways instead of just one way is critical.How customer experience plays a crucial role in your sales process because of referral activity.What lessons the marketing of ProActiv can teach business owners and how their massive multimedia marketing strategies won.Why coming into a saturated market with “broad advertising” may not be the best way — You need the right story, the right angle and the right hook to compete with the huge conglomerates.What direct response marketing is, and how “crafting the story” and tapping into emotions is critical in this process. It’s not just about advertising your product or service, it’s essential to get into the mind and the heart of the prospect being advertised to.How a portfolio of different (advertising) media can help you get through to new layers of people with what they respond to best — One style of ad or offers won’t work for everyone, so multiple channels and different structures need to be used.Why multimedia selling isn’t just about the front end process — Creating a good follow up environment is critical for giving your customers the best experience.Why offering to a customer that has already been acquired can lead to exponentially high conversion rates because it’s easier and cheaper to retain a customer, rather than sell to new ones — Repeat buyers are key, treat your customers like gold.RESOURCES:Sales Velocity TV - Episode 19: Storytelling For Ultimate SuccessSales Velocity TV - Episode 20: Salesmanship In PrintFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
34:4219/10/2021
Episode 48 | Branding vs Marketing in The New Digital Economy (Recast)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comDo you know the difference between Branding and Marketing? There’s actually a huge difference. One will make you a lot more money as a business owner than the other. Find out what it is and how to execute it on this episode of Sales Velocity TV.Here’s peak inside what we covered in Episode 48:A fascinating story about the rebranding of Pier 1 and how you can swipe their strategy and make a fortune! The simplest breakdown between Branding and Marketing is that, Branding is your “Why” and Marketing is your “What”.A brand is a set of expectations, memories, stories and relationships, taken together that account for a consumer's decision to choose one product or service over another. Branding is everything if you want to create something long term, that has a value to it. For selling, returning customers, recurring revenue and longevity, branding is the key. Your brand is what people feel when they interact with you and your product. However, there is a right way and a wrong way to do this. Being omni-present and giving the best customer service is what marketing is about. Why the branding of your website, brochure, social media and email marketing should be congruent and consistent throughout. Lack of congruence in your branding equals lack of trust. Why your goal should not be to sell to everyone; but to sell to those who believe in what you believe -- a powerful brand archives this.As a small business owner, you’ll gain a huge edge by personalizing and humanizing you and your brand -- people buy from people they know, like and trust.How the TOP businesses in the world use Education-Based Marketing and Information Marketing to get at least triple the amount of qualified leads than their competitors do who don’t -- This one is a breakthrough!If you have the courage to slow down the Sales process and focus on building credibility and value with training and education, you will eventually sell more with less resistance. RESOURCES:Start With Why - Ted Talk by Simon Sinek Seth GodinDan Kennedy Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
58:5512/10/2021
Episode 47 | Our Freedom Is Under Attack! As Business Owners, Here's How We Can Fight Back...
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comBelieve it or not, as Business Owners and Entrepreneurs, we are more driven by "time freedom" than we are by "money." The freedom to work for ourselves on our terms while having no ceiling on our income potential is something most would give anything for. In fact, it's the American Dream. And many crawl over broken glass to get to America to experience it...In this Episode of Sales Velocity TV, Andrew and Aaron veered off a bit and discussed a disturbing trend underway, an attack on our personal freedoms, now happening in plain sight that will not only affect your business, but your life and the lives of your children in the years ahead, if nothing is done about it. Sometimes we get so busy IN the business that we fail to SEE the trends around us that will affect everything we own and care about. Watch this one closely…NOTE: We started this Episode off as, "The 3 Pillars Of Every Top Sales Machine" but then we veered off topic around minute 7. But we'll be back next week with this topic. Not to worry!Here’s peak inside what we covered in Episode 47:Why entrepreneurs are a more “freedom” oriented class of people — They are DRIVEN by freedom, especially time freedom.How it’s disturbing, just downright insane how when a business owner or entrepreneur wants to fight for their freedom in America, the country that people walk through broken glass to get to, they are shamed and frowned upon.Why people NEED to focus on what’s right for their next generation, instead of being political slaves.Why it’s critical, as an entrepreneur, to be aware of what’s going on around you, especially because of some of the new government measures as these WILL affect your future.How freedom is slowly being “CHIPPED AWAY” and not “hammered away” — and it’s crazy how so few realise it.Why there is a disconnect between government officials trying to dictate public health measures.Why it’s important to understand, as a business owner who’s living in a democracy, that no matter what you stand for, you have a VOTE — you can exercise your power, because the people that are currently in power, work for YOU. You put them in power — Governments want control, they’re not there to show compassion.How to take a step back and FIND your voice, do ACCURATE research — Don’t believe everything at face value.Why it’s CRITICAL to listen to what the right wing media is saying, then listen to what the left wing media is saying, then listen to the most crazy conspiracy theories around the topic, and THEN make your decision. Critical thinking isn’t easy, it takes work and it takes courage.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
01:04:3205/10/2021
Episode 46 | The Sales Prevention Department
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThe Sales Prevention Department reared its ugly head again! But this was no ordinary Sales Prevention example. This was the grandfather of Sales Prevention examples, the biggest of them all. And Andrew darn near lost his mind discussing it! Must see TV.Here’s peak inside what we covered in Episode 46:Why it’s important to take a second and question whether any of these things are happening in YOUR business, and better yet, WHERE are these things happening in your business — and preventing sales from happening.An insight on Andrew’s recent example of a retail sales prevention moment and how even the smallest of mistakes can cost BIG money — Andrew’s frustration is real!Why you need to understand, as business owners, that when somebody wants to buy from you, you HAVE to remove as much friction as possible.Why you shouldn’t EXPECT what you can’t INSPECT. Don’t expect great results and a great experience, if you don’t inspect what’s going on in your business along the way.Why it’s absolutely essential for ALL divisions of your business to be in sync with each other — Your business can’t be efficient as a whole, if one division is performing excellently, and the other one is a dumpster fire — Hear Aaron’s frustration in this episode!Why it’s important for you to ALWAYS know what’s next — When a customer has to ask you “what’s next?” You’ve already lost control of the situation and you’re in big trouble.What the “compound effect” (and not the good one!) in Sales prevention is — and why it’s critical that you catch it and nip it in the bud before it spreads like a cancer in your business.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
37:3028/09/2021
Episode 45 | How To Get Unstuck And Break Through Barriers
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comAs Business Owners we ALL get stuck from time to time. The key is to first notice it. The second key is not to stay stuck. On this Episode of Sales Velocity TV, we broke down exactly what we do when we get stuck or hit a wall and how we use it as a catalyst to get to the next level. Watch this one right away, unless you like staying stuck. ;)Here’s peak inside what we covered in Episode 45:Why entrepreneurship is often a “stair-step incline” rather than a straight line up.How to stay conscious of the barriers that may be affecting your business — The first step to fixing a problem is being aware of the problem itself so you can effectively break through those barriers.Why loss of control and perception can limit your ability to look at things strategically and be able to make STRONG moves instead of reactive moves. Why resetting your desire, inspiration and motivation is important — YOU are the catalyst that makes things happen in your business.Why you NEED to learn to let go of controlling certain elements of your business as a CEO — You might just need a sales stud, or a sales team if you’re going to scale your business. What the major difference is between thinking strategically vs thinking tactically and why strategic thinking can help you be happy, inspired and creative so you can take your business to the NEXT level.Why it’s important to have other interests besides your business — There is MORE to life and it’s essential to have another outlet. It frees your mind and massively expands your mind to new possibilities.Why it’s absolutely critical to have a second set of eyes on your business. Top performers in every single industry have consultants, advisors and coaches to be the second set of eyes because that’s how BIG shifts happen and that’s how you break through barriers.RESOURCES:The Entrepreneurial Roller Coaster - Darren HardyFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
35:4921/09/2021
Episode 44 | Why Your Clients Want You To Sell Them More Stuff
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comYes! Your best customers are ready to invest in "what's next"? The question is, do you have it? In this Episode of Sales Velocity TV we broke down the mechanics of how to add complimentary products and services that add more value to your customers and add more revenue for you. Watch it now!Here’s peak inside what we covered in Episode 44:Why “one and done product” businesses are in trouble and NEED to constantly work on what’s next for their business.Why having a deep enough product line is essential for scaling your business.How Apple started off with just one product and now has a HUGE products and services line — They have an effective “What’s Next” model in place and are keeping up with trends. Why it’s important to understand the critical difference between “doing more TO your customers,” and "doing more FOR your customers.” and why it’s important to shift your psychology and adopt the latter.Why people who are loyal customers will always WANT to buy more from you because they already know, like and trust you — There is always a “next” that has some piece of value and appeals to your customers.How to effectively curate the “next steps” for your business and why it’s important to stack one product or service after another instead of going all in at once.How to create the very best possible customer journey so you can keep your clients interested and bring them value, and also generate more profits and value for your business — It’s a WIN-WIN!RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
41:3215/09/2021
Episode 43 | 5-Steps For Building A Winning Sales Team (Recast)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comBuilding a winning sales team is NOT just about adding more key people who can make more sales. That's only part of it. The other part is about optimizing the sales "environment" so that you and/or your sales team can perform, both mentally and physically, to go the distance. Very few sales professionals can go the distance today. We broke down WHY in this Episode of Sales Velocity TV & RADIO.Here’s peak inside what we covered in Episode 43:How the best Salespeople have two things in common: Consistency and Longevity. Why you can not have sustainable growth without being consistent and taking care of both your mental and physical health. If you can not audit your Sales team including their day-today calls, notes and follow-up process, that’s a HUGE problem! We will show you how to have visibility within your Sales process. If you don’t have the baseline data of different steps in your Pipeline, you are losing a lot of money! Because you cannot scale what you cannot see. Why our PipelinePRO is the ultimate solution for having visibility at each point of your Sales and Marketing process (info at: www.GoPipelinePRO.com) Why when you are unclear on your Sales process, it’s completely useless to spend money on getting traffic -- Big lesson here!!Why you should set Targets and goals for your Sales team, so they thrive to achieve those numbers in order to get recognition.How having a feedback and accountability loop will keep the spirits high in your Sales team, which will ultimately boost them to achieve more!How rewards and friendly competition keep the team motivated and add a fun layer to the Sales grind. The importance of having proper protocols, procedures and tools for your Sales team. This includes a pre-approved script and clear knowledge of your product, unique selling proposition, most recurrent objections with their counter argument and the follow-up process.How you should set up an accountability system, even for yourself, when you are part of the Sales process.Why you MUST know your product, data, systems, numbers at each conversion point in your Sales process in order to make more Sales with less resistance. RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
47:0907/09/2021
Episode 42 | How To Increase The Lifetime Value Of Your Customers In 3-Steps
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThe one number you need to know more than ANY other if you want to take your business to the next level. In fact, it’s a requirement for growth. We revealed what IT is on this Episode of Sales Velocity TV. Watch it now!Here’s peak inside what we covered in Episode 42:How business ultimately comes down to two things - Math and Experience. If you understand the math and the way your customers feel about you, you can DOMINATE any market.What Lifetime Value is (and how Starbucks has nailed the concept - their unusual story inside!)Why it’s important to not just understand the “math”, but also how all the math is interconnected in order to make accurate business decisions.How increasing the order value on the initial purchase can massively boost additional revenue. We’ll show you three killer techniques!How “selling” and “serving” your customers go hand in hand -- Very few grasp this distinction. We broke it down in this episode.Why consistent follow-up is essential for ALL businesses. Shockingly, very few follow up well and leave a LOT of their Lifetime Customer Value on the table. We showed our top tools for the ultimate follow up path.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
51:1531/08/2021
Episode 41 | Authority Marketing Secrets
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comAre YOU viewed as an Authority or Expert in your industry? If not, you're falling behind. There are lots and lots of choices today and people generally only want to work with the best-of-the-best. Good news... In this Episode of Sales Velocity TV, we laid out our "Top 5" Authority Marketing Pillars that will elevate you to Expert status in your industry faster than any other method possible. Watch this one closely. This is how you annihilate your competition. ;)Here’s peak inside what we covered in Episode 41:What the best way to organically show up on social media is – And how it can provide massive value to others and to your business!How just one video can lead to a spider-web effect all over your social media and help you become omnipresent across different media platforms.Why capturing data through email and SMS list building is extremely important for your business: Sometimes with an offer, sometimes with just value. It’s an asset for your business.How Live Event Media is making a HUGE comeback and why you NEED to set them up for your business because you’re not going to have higher engagement and sales conversions any other way!How to figure out a way to connect with businesses that have a similar customer base as yours through referrals and affiliate marketing programs – Mutually beneficial alliances.How you can get a MASSIVE edge over the competition if you have all 5 of these Authority Marketing Pillars in play.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
44:1824/08/2021
Episode 40 | Traffic & Conversion Secrets From Behind The Scenes
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comTraffic and Conversions is the name of the game! Once you crack the code on how to convert cold prospects from the internet to warm buyers, then and only then, will you be able to scale your business. Because you can't grow on your warm market and referrals only. Read that again. We broke down the 3-part Traffic and Conversion formula we've been using for 15-years on this Episode of Sales Velocity TV. Don't miss it!Here’s peak inside what we covered in Episode 40:How the new IOS update can impact tracking activity and metrics across different social platformsThe three parts of “traffic and conversion” and why all three NEED to be perfectly in place or you risk deterring your prospect.How a sound traffic and conversion model can eventually help control the amount of lead flow and deal flow that is coming into your business.Why understanding the pain points of your potential customers is so important when designing an ad or a landing pageWhy follow up and follow through is critical to keep your prospects interested, engaged, and knowing that you value them - In turn, buying your prospects' loyalty.The Conversion Cycle: How to take someone from suspect, to prospect, to a customer.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
44:1617/08/2021
Episode 39 | 3 Things Every Top Producer Needs For Optimal Focus
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comWe've identified 3 core areas that ALL Top Producers focus on to get more done, faster than everyone else. It's why they're Top Producers. Want them? Go get 'em in this week's Episode of Sales Velocity TV!Here’s peak inside what we covered in Episode 39:How to stay focused today as a top producer, in a world of social media, the global pandemic and politics.What the critical difference is between “working IN the business” and “working ON the business.”Why it’s extremely important to have a clearly outlined plan – Not just about what you want to accomplish but also the actions that will be required to achieve that goal.How physical activity can boost brain activity and in turn, increase productivity in your business.Why it’s important to cut off anything that brings stress – Although protecting your mental space can be difficult sometimes, it’s essential to be able to operate at the highest possible level.RESOURCES:Body For Life - Bill PhillipsFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
34:4710/08/2021
Episode 38 | The Top 10 Marketing Mistakes Entrepreneurs Make (And How To Avoid Them!) (Recast)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comWe can't emphasize enough how important it is to know mistakes earlier than later, because just by knowing them and avoiding them, you can make a HUGE difference in the bottom line profit of your business. Now, don’t feel bad if you identify with most of these as we go through them. We've honestly made every one of these marketing mistakes at some point during our careers. The key is, not continuing to make them!Here is the list of The Top 10 Marketing Mistakes Entrepreneurs Make (And How To Avoid Them!): Being An Advertising VictimLack Of An Iron Clad System For Customer Data CollectionLack Diversification In Your MarketingLack Of A Referral ProgramLack Of A Lost Customer Reactivation Program.Thinking You Are Your CustomerWorking ‘In’ Your Business Instead Of ‘On’ Your BusinessNot Realizing The Overall Importance Of MarketingLack of ‘Shameless’ Self Promotion Too Infrequent Contact With Present CustomersRESOURCES:Shark TankFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
50:3503/08/2021
Episode 37 | Education-Based Marketing: The Secret to Next-Level Growth (Recast)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThere’s a huge difference between education-based marketing and traditional marketing. One of them will allow you to build a massive list of prospects, the other will not. One of them will allow you to create huge levels of credibility, the other will not. We dig in and break down the KEY difference between the two on this Episode of Sales Velocity TV. Don’t miss it! This subtle shift can completely change the economics of your business…IN THIS EPISODE: Here’s peak inside what we covered in Episode 37:Why leading with education and information allows you to tap into an additional 60% of your market that has a pain-point and does not realize it (see Diagram below).THE inside secret on cutting through the noise to grab the attention of your ideal prospect.If you can influence your prospect to make a micro-commitment with, it will be easier for them to get into a macro-commitment. How a micro-commitment in the form of information and education, creates brand awareness, visibility and credibility. When you lead with education, information and training, it positions you and your business at an expert/specialist level - very few are today!How information you deploy for marketing purposes, can act as a mini Sales person for you, if it’s done the right way! We’ll show you how to do it in this Episode. A breakdown of the many different ways to lead with education and information such as, free reports, training & demos and case studies. How case studies help in establishing social proof and third party validation, and also humanizes your offer, which ultimately decreases selling resistance. Why the most dangerous number in business is One : 1 way to sell, 1 form of lead generation, etc.RESOURCES:The Ultimate Sales Machine - Chet HolmesSales Velocity - Andrew CassFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
01:04:1627/07/2021
Episode 36 | How The TOP 1% Of Sales Professionals Succeed (Recast)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThere’s a reason why 1% of sales professionals make 99% of all the money. There is a method and a madness to it. Since Andrew and Aaron have both been in the top 1% of sales professionals in multiple different industries, they broke down exactly what it takes to get there in this episode of Sales Velocity TV. Watch closely!IN THIS EPISODE: Here’s peak inside what we covered in Episode 36:How any incremental improvement in the backend process of your business dramatically impacts your results long term.When you are the head sales person, look at yourself before you even look at the numbers. Your health and energy levels is the number one factor in determining how you “show up” to present. Very few look at this factor.WHY you should never rush a new salesperson or sales team to the table before they have completely familiarized themselves with the product inside and out. We’ll show you take this key step before deploying a sales team!As Simon Sinek puts it, “You are not here to sell to everybody. You are here to sell to people who believe in what you believe.” So, you should always know who your product/service is and is NOT for. Why most sales people operate from a position of scarcity, rather than abundance and end up constantly playing not to lose, rather than playing to win -- BIG difference! We break down the psychology as to why.How the Top 1% Sales Professionals never miss a chance to learn and build on their knowledge through books, podcasts, videos, mastermind sessions, etc. Because if you are not growing, you are declining. How to use third party validation and social proof to validate what you are selling to close more sales!Why the best-of-the-best ALWAYS have daily, weekly, monthly and yearly goals. These goals should be audited and reported on. Because a goal without a date is just a wish! How to incentivize your sales team on achieving their targets to create an environment of competition to get better.The 3 common habits of icons in any industry: Put their health first Love their products inside out Massive goal settersThere is nothing more repulsive and repellent than a Salesperson sounding needy. So put yourself in a position where you expect the best, but have zero attachment to the outcome. Why great marketing always precedes a great Sales process. Most get this backwards and meet tons of resistance.RESOURCES:Start With Why - TedTalk by Simon Sinek Sales Velocity - Andrew CassFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
51:0720/07/2021
Episode 35 | The Fastest Way To Explode Your Sales Without Spending A Dime
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comGetting leads and making sales WITHOUT spending money on advertising is an art and a science. Very few can pull it off. There's a right way and a wrong way to do it. We'll show you the right way along with our proven roadmap for getting high quality leads predictably and consistently over time -- at no cost. Don't miss this Episode!IN THIS EPISODE: Here’s peak inside what we covered in Episode 35:How to add an “organic traffic” pillar to your lead generation efforts -- This is key for long term growth!The critical difference between “free sales” and “paid sales”Why your initial organic sales act as fuel for you to go ahead and amplify your process with paid media in the futureA deep dive into Aaron’s “ten-rings” of influence (free!)A deep dive into Andrew’s organic weekly publishing model for maximum visibility and exposure (free!)Why following the circle of influence method creates the spider web effect and ORGANICALLY grows your business for years and yearsWhy your social media presence is EXTREMELY important in today’s business world - We breakdown and reveal ALL the tricks of the trade on how to build a successful social media presence in this episodeRESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
47:1813/07/2021
Episode 34 | Growing Your Business In A New Post-COVID World (Recast)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThis was a critically important Episode on how NOT to get blindsided by the COVID narrative from the mainstream media or you may miss the "quiet" economic explosion that is now underway. Getting ahead of trends is the key to success in business -- and this post-COVID trend is a big one. Watch and listen closely as Andrew and Aaron dissect what's really going and what's NOT being reported so that you can experience hyper-growth in the years ahead. IN THIS EPISODE: Here’s peak inside what we covered in Episode 34:How the business owners and entrepreneurs that recognize trends before they become public news, can jump ahead of everyone and be real winners in the years ahead!How you may want to shift your messaging to cater to a post-COVID situation and market to that -- we show you how in this Episode! Where the BIG money is being deployed right now!The upcoming trend of “digital currency” and why you need to be ahead of it.Which industries are bursting at the seams right now! How can you change your business models to capitalize on the changing trends that COVID brought. How COVID has “exposed” weaknesses inside so many businesses and how to spot them in yours -- this is big!RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
44:3406/07/2021
Episode 33 | The Top 5 Tools For Maximizing Sales
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comOn this Episode of Sales Velocity TV, Andrew and Aaron unveiled five of their very best tools to GROW and SCALE your business: two for the front end of your sales process, two for the middle, and one for the back end of your sales process. You're welcome! ;)IN THIS EPISODE: Here’s peak inside what we covered in Episode 33:Why evolution and progress is key to being successful in your business.How the three parts of the sales act as pillars for your business.How to EFFECTIVELY use the Facebook Ad Library to cut out weeks of testing time and wasted ad spend.What Copywriting tools to use to get your text to convert at the highest possible levels with the least amount of friction and why these tools are so important.Why Customer Relationship Management Softwares (CRMs) are the NUCLEUS of any business and why PipelinePRO is the best in the game.How a combination of both INbound and OUTbound marketing can completely change the way you do business because you have added speed and momentum.Why it’s equally important for YOU to tell your customers how amazing you are AND your CUSTOMERS to tell you how amazing you are – Both video and text testimonials are a necessity today for building proof and third party validation.Why not having third party validation is a huge hurdle in your business and ends up causing resistance in your sales.How the right combination of a couple, if not all, of these tools will ultimately save you time and money.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
46:0529/06/2021
Episode 32 | The Sales Prevention Department
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThe Sales Prevention Department rears its ugly head once again! Andrew and Aaron showcased two situations where companies were "deterring sales" and they didn't even know. This could be happening in your business. It happens in many. Watch this one closely. Its quite entertaining as well... ;)IN THIS EPISODE: Here’s peak inside what we covered in Episode 32:How professionalism can help develop unseen trust and really set your business apart in the eyes of the customer.Why the smallest details matter – Customers are always looking for reasons to say NO, so focus on every detail when communicating with a customer to give them a one-of-a-kind experience.Why “engineering” every aspect of your business to be in perfect harmony and coherence is important today – There are hundreds of other options today, don’t give your customers a reason NOT to do business with you.How to make clients FEEL like doing business with you was a great decision. People don’t often remember why they buy, they remember how they felt when they bought.Why it’s important to give your clients the best experience possible. People pay for the experience, not just the product.How the “setter/closer” model bumps up your conversions and ultimately, your business and why achieving perfect synergy between the two is essential for your business.How “Sales Prevention” can slip into a business and spread like wildfire if you’re not keeping an eye out for the different scenarios that are preventing sales in your business.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
42:1923/06/2021
Episode 31 | Why You Need A Sales Funnel Now More Than Ever
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com Today, more than ever, you need a Sales Funnel to separate yourself and your brand from all the distraction and noise we're all faced with online. In this Episode of Sales Velocity TV we broke down the key difference between a Website and a Sales Funnel and we revealed how one of them will get you 40% more leads than the other. Don't miss this one!IN THIS EPISODE: Here’s peak inside what we covered in Episode 31:Why having a well thought out Sales Funnel is your greatest opportunity to get MORE qualified leads.How methods of researching a business have changed over the years. People don’t search in the Yellow Pages anymore, they search on Google. How do YOU show up?Why having just a corporate website isn’t enough in today’s business world – A sales funnel is just as important.How a sales funnel will get 40 times more leads than a traditional website will -- 40 times! Find out how and why in this Episode!Why it’s important to give people a singular focus so they don’t have too many things to think about – Because the confused mind says no.Why consistency is key in your marketing messaging to stabilize your business and increase predictability.What an effective funnel looks like and how to “build” one to be a powerful pillar of your business.Why it’s essential to get the right message to the right person at the right time. Message → Market → Match.RESOURCES:Start With Why - Simon Sinek (TED Talk)Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
39:1115/06/2021
Episode 30 | Advanced Strategies For Increasing The Lifetime Value Of Your Customers
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comThe difference between top performing businesses and all the rest, is they know exactly what their Customer Lifetime Value is. Very few do. It’s one of the most important numbers in business. We break it all down for you in this episode! IN THIS EPISODE: Here’s peak inside what we covered in Episode 30:How to maximise the Lifetime Value of your customers in three simple steps.Why “upsells” can immediately increase your customer value. How and what you can do to increase your average order value on the first transaction.Why it’s important to make your customers feel like they have built a lifetime relationship with you.How to keep a customer for a long time, and also increase that customer's value overtime.How to ensure a steady flow of customers and stimulate future orders.Why it’s important to merge both automated marketing (email, sms) with real people to build better relationships with your customers -- The best of both worlds!Why not generating enough repeat buying activity can shrink profit margins because it’s getting more and more expensive to acquire new customers today.Why strategy MUST come before tactics.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
40:2408/06/2021
Episode 29 | Tough Talk On Scaling Your Business
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comScaling your business is a difficult decision to make. Most want to do it to make more money. But that's only one small part of it. In this Episode we broke down the KEY three elements that must be securely in place BEFORE you can even think about Scaling. IN THIS EPISODE: Here’s peak inside what we covered in Episode 29:How the “operations” side of your business translates into customer experience and fulfilment.How to be razor sharp about how you operate, prior to bringing in any sales because of the risk of a bad customer experience.Why a clearly defined operations model is extremely important in today’s business world so you don’t “break” your own business.Why it’s important to take two steps back and three steps forward instead of reaching too far too fast.How “mathematical models” are important in each part of the key pillars.For example; How many sales conversions can you do per sales person?What the difference is between a “scaling” mindset and a “make money quick” mindset.How fast you earn revenue isn’t the definition of a successful business, it’s important to also focus on customer experience and stability.Why “scaling” is important for a stable foundation.Why having an effective sales process comes before marketing your product and business.How and why “he who can spend the most (to get a customer) always wins.”What has to happen if you want to scale into bigger and less aware audiences.Why rapid creative testing is extremely essential in today’s world.How operations, sales and marketing is an interconnected process, and each one needs to be effectively in place for a business to grow.RESOURCES:Cameron Herold - COO TrainingFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
53:0101/06/2021
Episode 28 | 5 Sales Mistakes That Will Kill Your Conversions (And How To Avoid Them!)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comMany business owners, entrepreneurs and sales professionals make critical mistakes in their sales process but oftentimes it’s not visible to the naked eye. We broke down the TOP 5 biggest mistakes that will kill your sales conversions (and how to avoid them!) in Episode 28. Must see TV!IN THIS EPISODE: Here’s peak inside what we covered in Episode 28: Allowing the sales prospect to lead the sales process and the discussionLack of research About your own product or serviceAbout the prospect you are speaking toNeglecting your sales pipeline.Over promising/over selling, then under delivering.Not paying attention to what the prospective clients want.Not following through to the end and asking what the next step exactly is.When the prospect derails the conversation, bring them back by asking the right questions to have more control over the sales interaction.Take on a leadership role during the sales process because it will have a tremendous impact as it proves that you’re focused and shows commitment to results.Before you speak with a client, do as much research as you can on both your own product, and the prospect you are speaking to, because this shows professionalism and preparedness.Automate the sales process - You can send follow-up emails, text messages, schedule phone calls. Once you put more, if not the same effort into your follow-up process and your pipeline, you’ll see your business 5X overnight.Over-promising and under-delivering is a huge mistake in this day and age. It’s important to keep an eye out on sales people who are coming in from the outside of the business to make sure they are not over-selling and under-delivering.Use Pipeline platforms so all the salespeople can be in one platform and can be audited, monitored and held accountable.You need to be listening to your clients in order to figure out what exactly the client wants, and doesn’t want. When you dig deep and ask questions, it allows you to have a better understanding of how you can provide better service because the experience is custom tailored to give the most significant outcome.You need to see the entire process through to the end and have a clear decision to create incredible awareness of where exactly you are in the sales process.RESOURCES:Relentless: From Good To Great To Unstoppable - Tim GroverFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
45:0025/05/2021
Episode 27 | Identifying Your Unique Selling Proposition (USP)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comWhen you find the Unique Selling Proposition (USP) of your product or service, the floodgates open to more and better customers. It's almost magical. We broke down the HOW as well as highlighted companies that made giant leaps on the heels of a well thought out, compelling USP. Don't miss this one! IN THIS EPISODE: Here’s peak inside what we covered in Episode 27: Although USPs are the door openers to success, essentially, the research and science behind them is what makes a business successful.It’s important to identify holes in the marketplace. Despite what industry a business is operating in, you have to identify the “pain points” in the market place to get a better understanding of the product/service that needs to be launched.Some helpful resources to identify “pain points” of customers include Facebook Ad library, mailing lists and Facebook groups.Once the research is complete, it’s time to come up with effective ways to solve problems and come up with creative solutions.It’s crucial to constantly evolve and refine your USP overtime through feedback from both existing and lost customers to create a bulletproof offer.“Cheap” doesn’t guarantee loyalty – Instead of competing on price as a USP, focus on creating a unique experience for your customers.It’s essential to take elements from both ends of the spectrum (i.e. both small and big businesses) to come up with a USP.Put yourself front and center. Humanising and personalising a product/service may help speed up business growth – Tell stories through your product/service to inspire customers to relate to your “pain point” at a personal level. Whether your USP is language, experience or personalisation, it’s important to carry the USP through to all forms of marketing and every piece of communication because ultimately, consistency builds credibility.RESOURCES:Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
40:4611/05/2021
Episode 26 | How To Build A Mentally Tough Organization
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIn a world going soft where mental toughness and resiliency is becoming a thing of the past, as a business owner, you MUST step up and buck this trend today or you will lose big in the years ahead. And most likely lose control of your organization. Not a pretty picture. We broke down how to play this game to WIN versus playing playing not to LOSE -- Big difference!IN THIS EPISODE: Here’s peak inside what we covered in Episode 26: Mental toughness is about being able to persevere through hard times.Business is a lot like sports, to win or excel you must have endurance.Losses are where learning comes from.The country’s current environment lends to victimhood, rather than coming out of terrible situations and overcoming mistakes.Mental toughness is about staying emotionally ‘together’ through the hard times until the win. You need a mental reserve to pull from during times where the work is tough.Pushing and forcing yourself through it all, you can start building yourself up.It takes a brick-by-brick approach, tearing away the negative self-talk and self-doubt to build up self-esteem and mental strength.You must come out of your comfort zone to build mental toughness.Building mental toughness is like preparing for retirement financially, it’s tough and you have to get out of your comfort zone.Sometimes in business (and life) a coach or consultant can help to stretch your comfortableness, to challenge and build strength in uncomfortable situations.As part of mental strength, you need healthy habits to develop the momentum for mental toughness.RESOURCES:How To Raise Great Kids In a Generation of Assholes - Liz Parkinson Can't Hurt Me: Master Your Mind and Defy the Odds - David GogginsFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:www.GoPipelinePRO.com
01:00:5210/05/2021
Episode 25 | Zero Resistance Selling
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comStacking the deck in your favor to avoid selling resistance at ALL COSTS is the name of the game. We'll show you a special "three step process" on how to do it in this Episode so that you and your team can get more appointments and close more sales! We even dropped a few Productivity Secrets in the beginning. This was a fun one... IN THIS EPISODE: Here’s peak inside what we covered in Episode 25: Leading your team is like selling, if you set up your sales process properly it will work.Convert sales experience to a relationship basis for a natural transaction. Getting good at communicating is getting better at sales through quality conversation.If you are doing something worthwhile, mistakes will be made. Learn from them.When you allow yourself to get out of control with your schedule, you can expect to feel exhausted, so it’s important to be mentally tough. If you do go off the rails, observe what is going on and get back on track. With COVID-19, the sky is now the limit, where traditional job roles have morphed into skill-specific jobs.Skills are more critical than education in today’s market. Working on the business instead of in the business is key to being hyper-productive.The first part of zero resistance selling is having a kick-ass product and having a passion for it.Second, know your customer, and focus on those who fit the narrative. When you’re clear on who your customer is, you can match up a great message to them. RESOURCES: Extreme Ownership: How U.S. Navy SEALs Lead and Win - Jocko Willink and Leif BabinShark TankWin Or Learn: MMA, Conor McGregor and Me: A Trainer's Journey - Conor McGregor and John KavanaghFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
44:2303/05/2021
Episode 24 | The Sales Prevention Department
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comWe can't emphasize enough how important it is to know mistakes earlier than later, because just by knowing them and avoiding them, you can make a HUGE difference in the bottom line profit of your business. Now, don’t feel bad if you identify with most of these as we go through them. We've honestly made every one of these marketing mistakes at some point during our careers. The key is, not continuing to make them!IN THIS EPISODE: We’re revisiting the Sales Prevention Department since we last discussed it about a month ago. We feel like there’s a need for us to visit this topic every 4 to 6 weeks because it’s fun and it’s one of the most instructive topics to help you see and realize the practices within your company that is preventing you from reaching your full potential in sales.As always, our goal here is to educate you and prevent you from unknowingly becoming a “victim” of the Sales Prevention Department. After all, no one wants to end up a victim.The Sales Prevention Department exists in most companies. Today, we’re going to give you valuable examples of how to identify these roadblocks. Here’s peak inside what we covered in Episode 24:Math First, Creative Second - when doing campaigns, it’s most important that the numbers are optimized and show where you want to be.When doing a deep dive, start with the basics - too often, we’re getting ahead of checking some important indicators (conversions, no. of clicks, etc) but we fail to see some obvious problems (how long does your website take to load).Speed Is An Issue - concerning point No. 2, in this day and age, people value their time. No matter how good your content and ads are, if it takes TOO LONG for your audience to see it, then it’s no use. Load times of under 2.8 seconds improve your user experience; at 3.5 seconds, maintain it; while load times of over 4.5 seconds affect your user experience negatively. Lower loading times mean more Impressions and lower cost of trafficGTMetrix (or Google Page Speed Insight) is a tool that can help you diagnose your webpagesDo not limit your customers to connect with you with just one media (utilize various channels). Allow people more ways to “consume” so that they can respond more often.Personal touch may be a make or break when keeping customersIn sales, people buy more when they’re talking with someone with credentials or someone they can trust.Sending samples along to your customers show your confidence in your product, this might be conveyed to your customers and push them to buyDon’t be afraid to hire additional people to offer a more comprehensive user experience. That’s just like taking 2 steps back to take 4 steps forward. Your goal is to capture every client that comes your way. If you need to outsource people, to go the extra mile to do that, go for it!Sometimes it takes an outsider to see what the “holes” are in your processesFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at:
36:5521/04/2021
Episode 23 | The Top 10 Marketing Mistakes Entrepreneurs Make (And How To Avoid Them!)
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comWe can't emphasize enough how important it is to know mistakes earlier than later, because just by knowing them and avoiding them, you can make a HUGE difference in the bottom line profit of your business. Now, don’t feel bad if you identify with most of these as we go through them. We've honestly made every one of these marketing mistakes at some point during our careers. The key is, not continuing to make them! Here is the list of The Top 10 Marketing Mistakes Entrepreneurs Make (And How To Avoid Them!): Being An Advertising VictimLack Of An Iron Clad System For Customer Data CollectionLack Diversification In Your MarketingLack Of A Referral ProgramLack Of A Lost Customer Reactivation Program.Thinking You Are Your CustomerWorking ‘In’ Your Business Instead Of ‘On’ Your BusinessNot Realizing The Overall Importance Of MarketingLack of ‘Shameless’ Self Promotion Too Infrequent Contact With Present CustomersSPECIAL RESOURCES MENTIONED ON THE SHOW:Shark Tank Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
50:3513/04/2021
Episode 22 | Growing Your Business In A New Post-COVID World
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:How the business owners and entrepreneurs that recognize trends before they become public news, can jump ahead of everyone and be real winners in the years ahead!How you may want to shift your messaging to cater to a post-COVID situation and market to that -- we show you how in this Episode! Where the BIG money is being deployed right now!The upcoming trend of “digital currency” and why you need to be ahead of it.Which industries are bursting at the seams right now! How can you change your business models to capitalize on the changing trends that COVID brought. How COVID has “exposed” weaknesses inside so many businesses and how to spot them in yours -- this is big!Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
44:3408/04/2021
Episode 21 | 5-Steps For Building A Winning Sales Team
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:How the best Salespeople have two things in common: Consistency and Longevity. Why you can not have sustainable growth without being consistent and taking care of both your mental and physical health. If you can not audit your Sales team including their day-today calls, notes and follow-up process, that’s a HUGE problem! We will show you how to have visibility within your Sales process. If you don’t have the baseline data of different steps in your Pipeline, you are losing a lot of money! Because you cannot scale what you cannot see. Why our PipelinePRO is the ultimate solution for having visibility at each point of your Sales and Marketing process (info at: www.GoPipelinePRO.com) Why when you are unclear on your Sales process, it’s completely useless to spend money on getting traffic -- Big lesson here!!Why you should set Targets and goals for your Sales team, so they thrive to achieve those numbers in order to get recognition.How having a feedback and accountability loop will keep the spirits high in your Sales team, which will ultimately boost them to achieve more!How rewards and friendly competition keep the team motivated and add a fun layer to the Sales grind. The importance of having proper protocols, procedures and tools for your Sales team. This includes a pre-approved script and clear knowledge of your product, unique selling proposition, most recurrent objections with their counter argument and the follow-up process.How you should set up an accountability system, even for yourself, when you are part of the Sales process.Why you MUST know your product, data, systems, numbers at each conversion point in your Sales process in order to make more Sales with less resistance. SPECIAL RESOURCES MENTIONED ON THE SHOW:Shark Tank Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
47:0907/04/2021
Episode 20 | Salesmanship In Print
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:The importance of having a “hook” in your offer.What’s the difference between traditional writing and direct response/marketing writing? This is big.Why the first part of any great marketing campaign is stealing attention. Salesmanship in print is actually understanding the psychology of persuading people to take action through words.How the old copywriting formula of Attention, Interest, Desire and Action (AIDA) works and why you should be focussing on these components while presenting your offer.How to create a marketing campaign that can grab the attention, compel the audience to show interest to click on your landing page/website, and ultimately create a sense of desire to take action i.e. booking a session, signing up, purchasing, etc.Why you should focus on these three main components of your offer: Advertisement, Landing Page and Action piece. When you are clear on who you are and what you stand for, it becomes automatically easier to craft a message around itThe “How to do ___ without ___” formula makes your offer simpler and more clear. We will show you how to craft one for your business! How the most omni-present brands have different hooks and entry points to attract different groups of people.Why you need to learn from the “old school” pre-internet era copywriting experts, who made sales before the internet (imagine that!) through newsletters, TV and Radio ads. How you can leverage the internet to test ads in low budget and scale them up on what works best How to use a “pattern interrupt” image with the right copy to get attention and create interest The critical difference between features and benefits when writing copy that SELLSFollow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
54:4301/04/2021
Episode 19 | Storytelling For Ultimate Selling Success
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.comIN THIS EPISODE YOU WILL DISCOVER:The hidden hero and multiplier of your Sales process is: Your origin storyHow you need to resonate with people at both a cerebrum level through facts and figures, as well as on limbic level through an emotional side of your business, which is your story in most casesHow as humans, we are wired to remember stories more than facts. You better have one as to why you are in business! We’ll show you how to do it in this Episode. How to put time and effort into crafting a story around your brand, by using words along with great visuals to staple the idea in someone’s mind. How to connect visuals with your story to get way better performing Ad campaigns.How to back your story with relevant and compelling data, to explain your narrative better.How these different layers of stories come in action as the brand grows: Your origin story, your customer’s stories about your product and stories that build you brand identityYour origin story makes you stand out in competition because it is unique to your business and provides context to why you are selling your product. The more competitive the space is, the more important it is to tell your story. Why Instagram and Facebook are the best visual storytelling platforms in this ageHow top businesses don’t just run ads, they run stories connected with great visuals.Stories help other people remember your concept. And that’s the ultimate goal of a Sales PresentationSPECIAL RESOURCES MENTIONED ON THE SHOW:Psychologist Jennifer AakerInfluence - Robert B CialdinPre-suasion - Robert B CialdinThe TB12 Method - Tom BradyThe X3 Bar - Dr John Janquish Follow Sales Velocity TV on Facebook, Instagram and YouTube.Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
42:4618/03/2021