Happy Holidays from us here at Tent Talk & Farmers Market Pros! This week we have a very special treat for you! We are airing an episode of The Meaningful Marketplace podcast which is co-hosted by our dear friend and farmers market whiz Sarah Marshall of Marshall’s Haute Sauce. A couple weeks back, Farmers Market Pro & Tent Talk co-host Catt Fields White joined Sarah and her fabulous counterpart Sarah Missoni to chat about the wild world of farmers markets. Listen along to hear Catt share her story of how she launched San Diego's largest farmers market and all that led up to her career in food. You can find more episodes of The Meaningful Marketplace on iTunes, Spotify, Stitcher or wherever you get your podcasts. This week's episode is made possible by support from Square.

Change is hard, especially when dozens of small farmers and vendors are involved, but that doesn't mean it can't be done! On this week's episode we hear from Lauren Wolfer, Program Director for the Palm Springs Cultural Center about big changes at Certified Farmers’ Markets of the Coachella Valley. During the pandemic Lauren stepped in to replace the longtime farmers market manager and then this fall CFMCV implemented a big change in their weekly market schedule, shifting their Palm Desert farmers market from Wednesday to Sunday. After years of discussing this move, it was finally put into action right before their busy winter season. Listen along to our conversation with Lauren to hear how the schedule shift has impacted their organization, how farmers and vendors are adjusting, and what the shopper response has been. This week's episode is made possible by support from Marketing For Markets.

Eek! The end of 2022 is rapidly approaching! Join us this week as we look ahead to another wonderful year of making farmers market magic happen. In this episode we discuss what market operators should be considering as the calendar year wraps up and how to plan for 2023. Time to pull out those calendars and start dreaming of all the awesome things you're going to accomplish in the next 12 months! This week's episode is made possible by support from MarketWurks.

This week on Tent Talk we’re joined by Lisa Herlinger, founder of Ruby Jewel ice cream sandwiches. Lisa is a trained chef turned entrepreneur who launched her gourmet ice cream sandwich company at the Portland Farmers Market back in 2004. Now, almost 2 decades later, it's a thriving business with wholesale grocery and convenience store distribution, spreading joy and dominating the frozen novelty aisle nationwide. Tune in to hear about Ruby Jewel's origin, what steps Lisa made to push her farmers market business to the next level, and how she was able to scale her business without sacrificing the quality of ingredients. You're gonna love this farmers market success story! This week's episode is made possible by support from The Kitchen Door.

Our guest this week is Laura Robbins, Owner of Wild Robbins Farm located in Sherborn Massachusetts. While farmers markets weren't part of Laura's original business plan when she established her farm in 2019, she's found them to be the perfect venue for her to sell her meat and eggs direct to customers who can't make it out to her farm store. She's also discovered the power of value-added products to draw in new customers and reduce waste. In this episode Laura shares how her chicken pot pies became an undeniable revenue stream and what farmers should know about the value of value-added! This week's episode is made possible by support from Thriving Farmer Value-Added Summit. Register for this free online event by clicking the Growing Farmers logo at https://www.farmersmarketpros.com/partners!

It’s Thanksgiving week, so we thought we’d replay an episode that highlights what we’re most thankful for: our incredible farmers market community! On this Best of Tent Talk episode you’ll hear thoughts from 2 dozen farmers market professionals that we interviewed earlier this year at the 2022 InTents Conference in San Diego. Over the course of the 3 day conference, attendees sat down with Justine to share their “why”. Why do they do what they do? Why do they get up at 4 am to make farmers market magic happen week after week? Why do they keep going when they feel like they can’t? And as expected, the answers were enlightening, heartfelt, and inspiring. We hope you enjoy this episode as much as we do! This week's episode is made possible by support from InTents: the Farmers Market Conference.

This week our guest is B. Griffin, Farmers Market Support Program Manager for Community Farm Alliance, a nonprofit serving farmers markets throughout Kentucky. In this episode B. gives us a rundown of the new Electronic Farmers Market Nutrition Program that was recently rolled out in Kentucky, the difficulties farmers and market operators have faced implementing it, and the problem-solving efforts CFA has put into action. We also get an update on the impact last summer's floods in Kentucky had on their local food system and what the rest of the country can learn from their disaster response and relief efforts. This week's episode is made possible by support from Farmers Market Coalition.

Join us for a magical episode this week as we talk with Denise Alvarez, farmers market vendor, artist, photographer and owner of Click Bloom, a desert inspired gift company based out of Arizona. She has a deep love for gift-giving and a knack for connecting with her fellow vendors and farmers market shoppers. In this episode Denise breaks down her philosophy of marketing through "magic moments" and shares tips for how to stand out at the farmers market. We also discuss what crafters can do to feel at home at food-centric farmers markets and endear themselves to market managers. This week's episode is made possible by support from Square.

Our guest this week is Yvette Lippert, market manager for the Downtown Yakima Farmers Market. Since she was hired back in 2018, Yvette has revitalized the decades-old market and overseen its growth, connecting with various businesses and organizations in the community along the way. Now, as a part of that growth, Yvette's market has embarked on an exciting long-term construction and relocation project. In this episode Yvette walks us through the different phases of this project and how the Yakima community and her farmers market community has responded. We also discuss some pros and cons of moving into a fancy new market location. This week's episode is made possible by support from The Food Corridor.

If you're a farmers market operator, chances are you've been recruited to lend your expertise to some other large scale event. Our skills as farmers market professionals are extremely applicable to special occasions such as neighborhood block parties, artisan fairs, community fundraisers and annual holiday markets! In this week's episode of Tent Talk we share some helpful tips to successfully executing special non-farmers market events with other event organizers. Listen along as we discuss the importance of choosing your events wisely and tools to collaborating with other event planners. It's all about implementing direct communication, clearly establishing roles and delegating tasks! This week's episode is made possible by support from MarketWurks.

This week on Tent Talk we're joined by two special guests with insight on making farmers markets more inclusive for every body. In this episode we chat with writer and researcher Ragen Chastain and Resource Libraries Coordinator for the Farmers Market Coalition, Nina Budabin McQuown about recognizing and combating weight stigma at farmers markets. In our conversation Ragen and Nina educate us on what weight stigma is, how these biases present in a farmers market setting, and what market managers and vendors can do to ensure all shoppers feel welcome. Join us for an enlightening discussion! This week's episode is made possible by support from InTents, the farmers market conference.

There may still be 75 shopping days left until Christmas but if you're just now starting to plan for end of year holidays, you're already behind! In this week's episode we chat about all the fun ways to get your farmers market festive for the numerous holidays sprinkled throughout the last few months of the year. We also discuss what you can do to make your market marketing more inclusive and how to use food-centric holidays and themed market activities as a way to drive foot traffic. Time to make yourself a cup of hot cocoa and create a strategic plan for the most wonderful time of year! This week's episode is made possible by support from Marketing for Markets.

Our guest this week is Stuart Nealy, Director of Market Operations for Heritage Farmers Markets. We met Stuart at the InTents Conference back in March and he stood out as one of the fresh faces of a new, ambitious generation of farmers market managers. On this week's episode, Stuart shares how he and his team bring fresh food to Southern Californians across various counties at 4 farmers markets a week and how their organization differentiates itself from all the other food pop-ups and makers markets in the area. We also discuss the future of farmers markets and what a younger cohort of market managers might bring to the industry in years to come. Listen along for an interesting discussion! This week's episode is made possible by support from MarketWurks.

Hanging onto farmers market vendors can be like herding cats! Often times they are creative, independent business owners who like to do their own thing. While it's true that vendors will come and go and the occasional turnover is just part of farmers market life. However there are numerous things market managers can do on an organization level to keep vendors consistently coming back week after week. In this episode of Tent Talk we discuss strategies for retaining farmers market vendors, maintaining longterm vendor relationships, and how to coach new vendors through the first few months of a new market. Tune in to hear how you can keep a consistent roster of farmers and vendors season to season and year over year. This week's episode is made possible by support from Square.

This week our guest is Michael Clark, sales and production manager for JR Organics. Michael is a third generation family farmer who grew up working markets and on the farm. Over the years his family's business has expanded to include more than a dozen weekly farmers markets, a robust CSA program and wholesale customers. In this episode Michael explains the origins of his farms CSA program, how it works hand-in-hand with his farmers market operations, and the benefits of offering farm box pick-up at the market. We also discuss the pros and cons of maintaining organic certification and ins and outs of working closely with family members. This week's episode is made possible by support from Blue Owl Promos.

Time flies when you’re having fun and somehow we’re already wrapping up the third quarter of 2022! Because we've only got a couple months left in the year, this week on Tent Talk we're chatting about what market managers should be doing to make 2023 even better: budgeting and sponsor outreach! In this episode we discuss the importance of budgeting for your market and why you should be connecting with potential sponsors now, rather than waiting for "charitable giving" season. We also give you some helpful tips on the most effective ways to reach out to sponsors. Listen along and then get excited about making 2023 more profitable and less stressful! This week's episode is made possible by support from Sarah Delevan Consulting.

Happy Labor Day! The Farmers Market Pros team is taking a break today and we’re bringing you a Best of Tent Talk episode that originally aired last fall. On this week’s episode you’ll hear our conversation with Jenny Heck, market manager and communication manager at Mill City Farmers Market in Minneapolis, Minnesota, where we discuss the impact grant funding can have in helping markets incubate new farmers and vendors. As farmers age out and vendors struggle with staffing issues, supporting those participants can have a big impact on filling and strengthening farmers markets. We’re excited that Jenny will present at InTents 2023, the multinational Farmers Market Conference, about supporting farmers and vendors and growing your markets. Register today and save big with Early Bird pricing! This week's episode is made possible by support from American Farmland Trust.

This week on Tent Talk we're joined by our podcast friend, farmers market royalty, cookie maven, vegan business mogul and founder of Maya’s Cookies: Maya Madsen! In this episode Maya spills the tea on what she’s been up to: pitching her cookies on the Home Shopping Network, reeling in an ex NBA star advisor, opening her second brick and mortar location and still maintaining a presence at farmers markets and events. She also shares some insight into dreaming big and accomplishing her longterm goals. This week's episode is made possible by support from Square.

Would you get a chiropractic adjustment or purchase a time share at the grocery store? If you answered no, then why would you expect to find those services at the farmers market? This week on Tent Talk we discuss the pros and cons of hosting service providers and informational/promotional booths at your farmers market. Knife sharpeners, food prep services, masseuses, real estate agents, home cleaning services, and bike mechanics all offer valuable services that your market community may desire. However, integrating them into your farmers market requires some strategy. Listen along for tips on how to curate your markets service providers in a way that aligns with the mission of your organization. This week's episode is made possible by support from Local Food Marketplace.

This week on Tent Talk we welcome back Sarah Delevan of Sarah Delevan Consulting and the Good Food CFO podcast. We first spoke with Sarah on Tent Talk back in 2018 and since then she’s presented numerous times at our annual InTents Conference, sharing her experience as a financial coach with a knack for understanding, diagnosing, and improving the financial performance of food businesses. In this episode Sarah makes a strong case for adopting a profit-first approach to budgeting for farmers market businesses. We also discuss some of the common financial mistakes small business owners make, why mission-driven businesses should extend the concept of sustainability to their budgets, and the importance of making a profit - even when your farmers market is operated under a non-profit organization. Tune in for this interesting and enlightening conversation! This week's episode is made possible by support from Gusto.

Last time Daniel and Kasi Haire were on Tent Talk, back in early 2020, we were all adjusting our farmers market operations to accommodate COVID-19 protocols. In the time since, this farmers market power couple who manage the Nolensville Farmers Market have become invaluable contributors to our online community, sharing brilliant market hacks and solutions to the sticky situations market managers constantly find themselves in. We're thrilled to welcome them back again to Tent Talk this week to chat about the benefits of collecting data at their markets and how they apply that data to their market operations. From vendor sales to weekly foot traffic, the numbers help inform Daniel & Kasi when making decisions about bringing in new vendors, applying for grants and have even changed their whole approach to pulling in sponsorships! Time to get your calculators & spreadsheets ready, folks! This week's episode is made possible by support from Marketing for Markets.

WOW! 200 Episodes of Tent Talk, the farmers market podcast! Listen along as we celebrate this huge milestone by looking back on some of our favorite podcasting moments from the last year. We also discuss some surprising similarities between podcasting and managing farmers markets and chat about where we find our inspiration. Big thanks to our amazing Tent Talk listeners for sticking with us all these years! This week's episode is made possible by support from American Farmland Trust.

This week we have two special guests (Greg Plotkin, Director of Digital Communications for AFT and Corrina Smith, Executive Director of the Columbia Farmers Market) who give us all the details on the 2022 America's Farmers Market Celebration hosted by American Farmland Trust! Running from June 20 to September 19, 2022, the 14th annual celebration showcases the essential markets across the nation making a difference for farmers, ranchers, and communities. In this episode Greg shares AFT's vision for the contest, some updates on this year's celebration, and step by step instructions on how market managers can update their profiles and get the vote out. Then we hear from Corrina who led her market to victory and nabbed the grand prize back in 2021! Corrina gives us an inside peek into her marketing strategy and all the awesome benefits that come with winning. Listen in to get excited, then find out more at markets.farmland.org! This week's episode is made possible by support from the Farmers Market Coalition.

While we strongly believe that farmers markets should focus on farmers, we also recognize that non-food vendors and crafters add a special element to the farmers market shopping experience. So this week, for the first time in Tent Talk history, we're chatting with an artist who sells at farmers markets! Our guest is Jess Pickering, fiber artist and owner of Jess Makes Macrame. In this episode Jess explains what led her to trade in her cushy 9 to 5 job for a 10 x 10 tent and a new life as a full-time artist. We also chat about what market managers can do to better support artists and crafters at their markets, tips for building a social media following, and how to find inspiration amid the weekly grind of production and selling at markets. This week's episode is made possible by support from Square.

This week on Tent Talk we dive deep into best practices for communicating with your farmers and vendors. From email to social media groups to texting services, there are numerous ways market operators can keep in touch and provide vital information. Tune in for helpful hints from market managers Cori Veverka (Oswego Country Market), Gina Johnson (Madison Farmers Market) and Rebecah Boynton (Richland Park Farmers' Market). We can’t promise we know the secrets to getting your farmers to open your emails or read them, but we do have some creative ideas! This week's episode is made possible by support from Vendor-101.

Value-added products come in all shapes and sizes and flavors: pies, salsa, guacamole, fresh-squeezed juice, soups, salads! The list goes on and on and on! This week on Tent Talk we define what value-added means and talk about all the tasty forms they can take. We also discuss some of the barriers of entry for farmers to make value added products and how market managers can help. For more information about value-added products and the USDA value-added producer grant, visit usda.gov. This week's episode is made possible by support from The Kitchen Door.

This week on Tent Talk we're joined by Max Petrich, Vendor-101 grad and founder of San Diego Tempeh. Max sells his soy-free fermented products at farmers markets in San Diego and has also built a thriving wholesale business. After a brief hiatus from farmers markets, he’s back with a banging new display and a spring in his step! In this episode we hear the story behind San Diego Tempeh and how Max and his team are pushing full steam ahead into the wholesale game. We also chat about the benefits of taking a temporary break from markets to avoid burnout. This week's episode is made possible by support from Sarah Delevan Consulting.

Our most favorite week of the year is just around the corner! Of course we're talking about National Farmers Market Week, which is August 7-13! In preparation of festivities we're catching up with our friend and Communications Manager for Farmers Market Coalition, Hannah Fuller. In this episode Hannah shares FMC's focus for this year's celebration, how your market community can prepare, and tons of creative ideas for engaging your vendors and shoppers. We also discuss the return of the National Farmers Market Poster Contest and American Farmland Trust's annual Farmers Market Celebration. This week's episode is made possible by support from Farmers Market Coalition.

As many farmers markets are held on city streets, occasionally other large outdoor events disrupt a market's regular location. When special occurrences such as parades, art festivals, sporting events or expos require the temporarily relocation of weekly farmers market, it can be a headache. Luckily, this is something the Farmers Market Pros are well-acquainted with! Listen in this week to hear us discuss all that goes into shifting a market footprint, rearranging vendors, and spreading the word to the public about changes to a weekly market due to a special event. This week's episode is made possible by support from MarketWurks.

Opening a new farmers market is no small feat! There is endless behind the scenes preparation that happens long before your first market day: research, permitting, vendor recruitment, and so on. This week on Tent Talk, we're focusing on the fun part: the grand opening! Tune in for tips on how to prepare for, promote and execute the first day of a brand new farmers market and what you can do to ensure that shoppers continue to show up week after week. This week's episode is made possible by support from our new online course, Marketing for Markets! Register today at farmersmarketpros.com and gain access to the self-paced course materials.

In this week's episode we're joined by with Emily Emmons, Executive Director of Hoʻōla Farms—a nonprofit that serves military veterans, caregivers, first-responders and their families by providing opportunities to heal, through agriculture educational training and hands-on experiences. In addition to beginner farmer education, Hoʻōla Farms operates a weekly online farmer’s market with curbside pickup and recently just purchased their own commercial kitchen to better serve the farmers and foodmakers in their area. Stick around to the end of the episode for a special mini-interview with Hailey Edmondson about the role commercial kitchens play in the farmers market community! This week's episode is made possible by support from The Food Corridor.

This week our guest is Sina Pleggenkuhle, Director of Programs & Partnerships and Market Manager at the Minneapolis Farmers Market, Minnesota’s largest open air farmers market. Sina is such a ray of sunshine, it's no surprise she's able to keep her farmers and vendors joyful seven days a week, no matter the weather! In this episode we chat about how to make the market your happy place, the pros & cons of hosting resellers at your farmers market, and the importance of listening when it comes to DEI measures and supporting immigrant farmers and vendors. Listen along for a cheerful and inspirational conversation with a kick-butt market manager! This week's episode is made possible by support from Blue Owl Promos.

This week we're joined by Michelle Pusateri, Founder and Granola Master at Nana Joes Granola. After spending years working as a pastry chef in high-end restaurants in San Francisco, Michelle set off on her own venture in 2010 and launched Nana Joes Granola at local Bay Area farmers markets. Over a decade later, Nana Joes is a multi-million dollar company and Michelle’s delicious granola can be found in grocery stores all over Northern California, online and of course, still at farmers markets! Tune in to hear us chat about her move from the restaurant industry to starting her own business, the important role farmers markets play in her bottom line, and an inside look on how CPG brands are adjusting in today's current economy. This week's episode is made possible by support from Gusto.

Ok market managers, time to get real! This week we’re tackling the tricky topic of "uninviting" a vendor from your market. Maybe they can't follow the market rules, or they're burnt out and the quality of their product has slipped below your standards...or maybe it's a personality mismatch. If approached correctly, breaking up with a vendor doesn't have to be messy. In this episode we'll cover all the bases on how to approach vendors having a hard time and how to try to get them back on track, steps to take if it's time for them to move on from your market, and how to keep things professional. This week's episode is made possible by support from Vendor-101.

Our guest this week is Jake Johannes, farmer at Sacred Sun Cooperative Farm and Board Chair at the Brookside Farmers Market in Kansas City, Missouri. As a year-round farmer and vendor-run organization, the Brookside Farmers Market has a unique perspective on what it takes to operate a farmers market that serves its community and its participants. In this episode Jake gives background on how the Brookside Farmers Market came to be and explains how the organization works with an active board made up of vendors and community members. We also chat about his market's extensive vendor application requirements and the benefits of bringing on a full-time farmers market manager! This week's episode is made possible by support from American Farmland Trust.

"How much does it cost to pop-up a tent here?" If we had a nickel for every time a potential vendor asked us this question, we could retire from managing markets! No two markets are the same when it comes to collecting rent and fee structures vary greatly depending on a market's operation costs, number of vendors, location, length of season, foot traffic, and so on! Determining your fee structure can be tricky, so this this week we’re diving deep. Tune in to hear us talk about how to structure fees, how to establish fair rates, and what to do if you need to increase your fees. This week's episode is made possible by support from MarketWurks.

This week we're joined by farmers market manager and market musician, Kristin Eggen. Kristin is in her second year of managing the Decorah Farmers Market in a rural area of northeast Iowa. One of the many ways she makes the Decorah Farmers Market feel welcoming is by bringing talented musicians to the market each week. Tune in to hear us chat about the pros and cons of hosting musicians at your market, how to fund compensation for your musical talent, and some tips for booking performers. This week's episode is made possible by support from Square.

Our guest this week is Sadie Scheffer, CEO and founder of Bread SRSLY. Sadie launched her gluten-free sourdough company in her home kitchen in San Francisco back in 2011. While her initial business plan was focused on selling direct at farmers markets in the Bay Area, after giving it a few goes, Sadie decided the market life wasn't for her. Listen along as we chat about gluten-free baking, farmers market trial and error, and how to find your own version of success. This week's episode is made possible by support from Sarah Delevan Consulting.

This Tent Talk Live episode is from long-time farmers market vendor and InTents Conference veteran, Sarah Marshall of Marshall’s Haute Sauce in Portland, Oregon. Sarah’s 2022 presentation “Can We Talk About Burnout?” will help you gain useful self-care and conflict management tools for market managers, vendors and employees, and accept that we’ve been through a lot and it’s ok to be feeling it. This week's episode is made possible by support from our sponsors including Square, MarketWurks, Farmers Market Coalition, The Food Corridor, American Farmland Trust and more!

This week on Tent Talk we're sharing another live recording from the 2022 InTents Conference! In his presentation “The State of the Market: Claiming our Place in the World," you’ll hear farmers market advocate and practitioner, Richard McCarthy, share some surprisingly good news from the world of farmers markets. You’ll learn about new market awareness, new models and new infrastructure linking rural to urban opportunities, and recent Market Cities and World Farmers Market Coalition developments to support markets worldwide. This week's episode is made possible by support from our sponsors including Square, Market Wurks, Farmers Market Coalition, The Food Corridor, and others!

Earlier this month we hosted hundreds of farmers market managers and participants at our 6th annual InTents: the Farmers Market Conference. Over the course of the conference, we invited our attendees to share their “why”. Why do they do what they do? Why do they get up at 4 am to make farmers market magic happen week after week? Why do they keep going when they feel like they can’t? And this week on Tent Talk, we’re sharing those whys. Grab some tissues folks, this is a good one! This week's episode is made possible by support from our sponsors including Square, Market Wurks, Farmers Market Coalition, The Food Corridor, American Farmland Trust and more!

This week on Tent Talk we tackle a question we frequently receive from market managers: where do you find new farmers market vendors? Whether you're looking to fill a specific vacancy left by a long time vendor who retired or your market is moving to a bigger location with more room, we've got some tips and tools to help you in your hunt for new vendor recruits. Tune in to this week's episode for ideas on where to find new vendors, ways to get potential vendors to seek you out, and how to avoid stepping on other market managers' toes. This week's episode is made possible by support from Marketing for Markets.

Hi Tent Talk listeners! This week we’re just doing a quick check-in to remind you that the Farmers Market Pros Team is busy hosting our 6th annual InTents, the Farmers Market Conference! Many thanks to our awesome sponsors including Square, Market Works, Farmers Market Coalition, The Food Corridor, American Farmland Trust and more, who are making the conference possible this year. We’ll be back next week with a brand new episode of Tent Talk, the Farmers Market podcast, so meet us back here then.

This week our guest is Jorge Bustamante, Vendor-101 grad and owner of MyPozole. When COVID-19 forced Jorge to shut down his previous business, he saw a new opportunity to follow his dreams and share a special recipe that had been in his family for generations. Now MyPozole continues to grow thanks to Jorge’s hard work and all the farmers market customers that enjoy and recommend his delicious product! In this episode Jorge shares tips on standing out at the market, the benefits of a focused product line, and what prepared food vendors can do to keep customers coming back. This week's episode is made possible by support from Square.

Spring is just around the corner and it's time for market managers, farmers and vendors to get in the zone for peak farmers market season! This week on Tent Talk we're chatting about all the things you need to do to get ready for those excited shoppers who'll be flocking to your market. Tune in to hear what you should be doing a few months, a few weeks, and a few days before the start of your market season. This week's episode is made possible by support from California Palms.

In the last few years we’ve seen a huge increase in online services that allow shoppers to pre-order from local farmers and vendors and get their groceries delivered. Though these services may offer convenience, they're rarely able to foster relationships between producers and consumers the way that farmers markets are able to. This week on Tent Talk, we weigh the pros and cons of online grocery delivery services and what to consider if one of these services is interested in partnering with your farmers market. This week's episode is made possible by support from Vendor-101.

Our guest this week is Melissa Maltais, Membership and Program Lead at BC Farmers Markets in British Columbia, and facilitator of that organization's Hatch & Hype incubator program.⁠ Melissa was one of our favorite presenters at the virtual 2021 InTents: the Farmers Market Conference and she’ll be back with us for our 6th annual event, live onstage in San Diego next month! In this week's episode Melissa shares how to market your market through community outreach, simple ways to reel in sponsors, and a gives us a little teaser of her 2022 InTents Conference presentation! This week's episode is made possible by support from The Kitchen Door.

This week we're joined by Devon Van Noble, of Van Noble Farm in Trumansburg, New York. Devon raises, roasts, cures and sells his pork products at the Ithaca Farmers Market and at his on-farm butcher shop, and also caters special event pig roasts. In this episode we chat about Devon's transition from selling wholesale to direct, how farmers markets helped him diversify his revenue streams, and some of the challenges small farmers currently face. This week's episode is made possible by support from American Farmland Trust.