In this conversation, Antonio and Jonas discuss the evolving landscape of market research, emphasizing the importance of understanding consumer behaviour through empathy and technology. Jonas shares insights from his experience at GetWhy, highlighting how AI is transforming the research process by providing quicker and more accurate insights. The discussion also touches on the need for specificity in research, the role of empathy in connecting with consumers, and the future of market research as a strategic partnership within organizations.This episode has support from Question Pro. You can learn more about the online survey software and tools here: https://www.questionpro.com/Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to Talking Insights, every week our ESOMAR hosts explore the minds of researchers dedicated to understanding our ever-changing world. The conversation explores the complexities of sustainability in business, emphasizing the importance of genuine engagement, trust-building, and the need for brands to adapt to changing consumer expectations. It highlights the challenges brands face in aligning their sustainability claims with actual practices and the necessity of understanding consumer insights to foster meaningful relationships. The discussion also touches on the evolving landscape of sustainability and the imperative for brands to stay ahead of the curve.Know more about C SPACE here: https://cspace.com/ This episode has support from Question Pro. You can learn more about the online survey software and tools here: https://www.questionpro.com/Talking Insights and Research World are part of ESOMAR. Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this conversation, António and Liviu Micu discuss the intersection of sustainability, consumer awareness, and regulatory changes in the market. Liviu shares insights from his research on how consumers can differentiate between genuine eco-friendly products and those that engage in greenwashing. They explore the recent EU directives aimed at enhancing transparency and accountability in product claims, particularly focusing on durability and repairability. The discussion highlights the importance of consumer trust and the potential impact of these regulations on businesses and the market as a whole.If you're interested in the study "Green power to the people - Greece and UK", you can find all the information here: https://www.datadiggers-mr.com/resources Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Dive into an inspiring conversation as António sits down with Pravin Shekar, a true trailblazer in the world of market research. Known for his fearless innovation and entrepreneurial mindset, Pravin shares his personal journey, from early career pivots to industry-shaking decisions that shaped his path. This episode unpacks the unique power of blending social impact with research, the art of staying creatively rebellious while honoring industry standards, and the value of cultural diversity in shaping insights. Pravin also delves into the latest technology trends sweeping Asia-Pacific and offers invaluable advice for young professionals eager to make their mark. Whether you’re passionate about market research, social impact, or just love a good story of fearless innovation, this episode is packed with wisdom and inspiration. Join us for an eye-opening conversation that highlights the importance of networking, continuous learning, and breaking the mold in the world of insights!If you are interested in the IGNITE! Conference you can find all the information here: https://www.esomar-apac.com/Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this conversation, Kristyna and Vit from NMS Market Research discuss their award-winning project on sexual violence in the Czech Republic, focusing on public perception and legislative change. They explore the impact of polarized societies on policy-making, the importance of public opinion research, and the role of market research in understanding societal issues. Their insights highlight the need for stakeholder collaboration to drive change in legislation and public perception.Discover more about this competition ➡️ https://lnkd.in/ePFY6Enr And more about the research from Kristyna and Vit ➡️ https://researchworld.com/articles/research-got-talent-research-for-legislative-change Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this insightful episode of Talking Insights, host Antonio is joined by Xabier Palacio to discuss the ICC/ESOMAR Code of Conduct, a key document upholding integrity within the market research industry. They explore the history of the code, why it matters, and the extensive consultation process involving professionals, companies, and associations worldwide. Xabier shares how the code addresses modern challenges, such as AI and privacy, ensuring responsible research standards. Whether you’re a market research veteran or new to the field, this episode offers a deep dive into the ethical backbone of our industry.Learn more about the code here: https://esomar.org/code-and-guidelines/icc-esomar-codeSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this episode of Talking Insights, we sit down with Garrett Chandler from The Evolved Group to talk about ‘The Book of Boobs,’ a unique project aimed at changing societal perceptions of body image, particularly for women who’ve undergone reconstructive surgery. Discover how the combination of art, photography, and technology is helping women make empowered, informed decisions about their bodies, and hear about the role of insights in driving this important initiative forward. Learn more about The Evolved Group: https://www.theevolvedgroup.com/ Stay tuned for our episodes every Wednesday and special series on Mondays! This episode was sponsored by Question Pro! (https://www.questionpro.com/) Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this special episode, Antonio hosts Xabier Palacio to discuss the evolution of data analytics and the insights industry. From the historical context of industry reports, the growth of research software, the impact of AI on the workforce, and the interconnectedness of various sectors within the insights ecosystem. The conversation highlights the importance of quality insights, the democratization of data, and future trends shaping the industry.This is the first of a 3 episode series following the work done at ESOMAR. Every Monday for the next 3 weeks, you can expect to learn more about a part of the company and its impact on the world. Stay tuned for more!Learn more about the report "Evolution of the Data, Analytics and Insights Industry" here: https://esomar.org/the-evolution-of-insightsSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another episode of Talking Insights! In this special episode recorded live at the ESOMAR Congress in Athens, we explore the impact of the cost of living crisis on different socioeconomic groups with An Hodgson from Euromonitor and co-author Jana Rude. Discover how inflation reshapes consumer behaviour and how businesses respond with nuanced strategies. We delve into the research methodologies behind their insights, which span data from over 100 economies, and discuss how technology plays a crucial role in driving adaptation and innovation.This episode is brought to you with the support of Question Pro (https://www.questionpro.com/)Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

This week, we try to find the truth on Talking Insights! Andrea Micolta López and Valentina Acevedo Marulanda from Postobón, Colombia discuss the Say-Do gap in consumer behaviour, emphasizing the importance of understanding what consumers actually do versus what they say. They share insights on how their app collects real-time data on beverage consumption, the significance of anonymity in research, and the need for brands to connect with consumer passions. The discussion also highlights the cultural nuances in market research, the role of technology in gathering insights, and the balance between technological tools and human understanding in effective marketing strategies.One of the key insights from this conversation is that cultural context is crucial for effective market research, which is really in line with the recent episodes. Thank you Andrea & Valentina! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling Say-Do gap, consumer behaviour, brand strategy, market research, technology in marketing, cultural insights, consumer passions, anonymity in research, consumer insights, brand connectionSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another episode of Talking Insights! In this insightful conversation Serge Mumbu (Target SARL) discusses the unique challenges and opportunities of conducting market research in Africa. He emphasizes the importance of understanding the continent's diversity, the role of innovation and technology, and the need for continuous learning and adaptation in the field. Serge shares his journey in building a market research company and highlights the significance of customizing research methodologies to fit the varied cultural and economic landscapes across African countries.If you want to know more about Target SARL: https://directory.esomar.org/company/3835/TARGET-SARL The next Africa Community Circle is on the 17th of October, with the focus on exploring the role and future of online panels in market research, specifically in the context of Africa. 🎟️  You can join the event here: https://event.on24.com/wcc/r/4718179/148E6CC4893BE2D7AD22B2533CFDF3EB This episode was recorded live at the ESOMAR Congress in Athens and sponsored by Question Pro. Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this conversation, Dr Vivienne Ming discusses the relationship between AI and human potential, exploring how AI serves as a tool for understanding human behaviour and creativity. She emphasizes the importance of human uniqueness in a world increasingly influenced by AI, the paradox of information overload leading to decreased innovation, and the need for individuals to explore their originality amidst technological advancements.Learn more about Dr Vivienne's work here: https://socos.org/and learn about The Human Trust fund here: https://www.thehumantrust.org/  Chapters00:00Introduction to AI and Human Potential03:05The Evolution of AI and Its Applications05:59The Intersection of AI and Human Creativity08:50The Role of AI in Communication12:11The Importance of Human Uniqueness15:05The Information Exploration Paradox17:53The Future of Human Creativity in an AI WorldSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another episode of Talking Insights! This week, we have Lucy Davison and Iosetta Santinni with us to discuss next week’s workshop from the ESOMAR Academy called “Beyond Storytelling”.Years of storytelling have empowered us to create better reports, yet we strive for a greater impact and resonance within our organizations. We aim to break free from drowning in data and confusing our stakeholders. After all, what good is a well-told story if it goes unheard?This exclusive virtual training offers you access to six hours of enriching content, divided into three engaging live sessions. Designed to elevate your skills at your convenience, you'll have the opportunity to download resources, connect with the trainer, and earn a certificate upon course completion. Additionally, the training will be available on-demand for up to 12 months for paid delegates.🗓️📌22 October, 13:00 - 15:00 UTC 💡Secure your spot now:https://esomar.org/trainings/beyond-storytellingSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another episode of Talking Insights! This week we have Lester Sualog and Beatrice Dy with us to discuss Sustainability in the Banking System.They share their backgrounds and motivations for focusing on sustainability. The conversation covers topics such as integrating sustainability into banking practices, the challenges banks face in becoming more sustainable, the potential for greenwashing, and the importance of trust between banks and consumers. They also discuss the idea of a global standard for sustainability in banking.🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will join us in Athens! 🌟Discover the innovative strategies these industry leaders use to elevate their market research and marketing efforts.🚀Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝🏛️ Secure your spot now:www.esomar-congress.com/Let's craft the future together!———————————————————————————————————————————Subscribe to ESOMAR - http://bit.ly/2Vk6j6a• Research World - http://bit.ly/2UQpbul• Follow us on Instagram - http://bit.ly/2DwFVfj• Follow us on Twitter - http://bit.ly/2ZtT0PJ• ESOMAR LinkedIn - http://bit.ly/2Drifcg• ESOMAR Facebook - http://bit.ly/2ZrlU37#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongress Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another episode of Talking Insights! Today, we are thrilled to have Marta Bierca join us to discuss the significance of diversity in market research, emphasizing the importance of considering gender identity and moving beyond traditional binary perspectives.The conversation also touches on how Gen Z and millennials are redefining concepts of feminism and masculinity. It highlights the influence of pop culture and the role of brands in embracing a more non-binary approach. The discussion emphasises the importance of brands taking genuine action and involving non-binary individuals in the conversation.🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will join us in Athens! 🌟Discover the innovative strategies these industry leaders use to elevate their market research and marketing efforts.🚀Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝🏛️ Secure your spot now:www.esomar-congress.com/Let's craft the future together!————————————————————————————————————————————————Subscribe to ESOMAR - http://bit.ly/2Vk6j6a• Research World - http://bit.ly/2UQpbul• Follow us on Instagram - http://bit.ly/2DwFVfj• Follow us on Twitter - http://bit.ly/2ZtT0PJ• ESOMAR LinkedIn - http://bit.ly/2Drifcg• ESOMAR Facebook - http://bit.ly/2ZrlU37On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!#ESOMAR #ESOMARInnovation24#diversityandinclusion  #MarketResearch #ESOMARCongressSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.In this special conversation between Joaquim Bretcha from ESOMAR and the Price Whisperer, Per Sjofors where he shares his expertise in pricing strategies for higher sales volume, revenue, and profitability. He emphasizes the importance of understanding how every aspect of a company affects pricing, from marketing and sales to product differentiation. Per discusses his process of conducting pricing research and using AI to analyze data and develop actionable recommendations. He also highlights the role of the CEO in implementing effective pricing strategies and elevating the company to the next level. Per compares pricing approaches in different countries and addresses the challenges of price increases and inflation. He concludes by emphasizing the value of delivering a value message alongside price increases.🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at [email protected].🏛️ Secure your spot now:www.esomar-congress.com/Let's craft the future together!#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongressSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.In this conversation, Dan and Julia discuss their experience at the ESOMAR Art&Science of Innovation Conference and the importance of curating diverse and meaningful content. They also touch on the topic of AI and its integration into research, as well as the evolving perception of AI in the future. The conversation takes a humorous turn as they attempt to explain the game of baseball to each other. Overall, the conversation highlights the value of cultural context and the need for human understanding in the age of AI.🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at [email protected].🏛️ Secure your spot now:www.esomar-congress.com/Let's craft the future together!#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongressSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. In this episode, we’re excited to host Ben Shea, co-founder of Santa Box, to discuss the use of AI and biometrics to understand human emotions and reactions. Ben explains that traditional data collection methods often miss subconscious cues and that combining emotional recognition, facial coding, and eye tracking can provide a more comprehensive understanding. He also highlights the potential applications of this technology in branding, advertising, education, and beyond. He emphasizes the importance of investing in data teams and insights professionals to leverage AI effectively. 🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at [email protected]. 🏛️ Secure your spot now:www.esomar-congress.com/Let's craft the future together!#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongress Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. We've invited Daniel Berkal (The Palmerston Group) to take over Talking Insights, which he quickly agreed to do but under one condition...In this special episode, we host Jonathon Brown to discuss using hip-hop as a lens to help people learn about themselves as innovators. He shares his experience delivering a keynote speech on this topic and how different audience groups react to it. Jonathan also talks about the hunter-farmer framework for understanding innovators and the double-edged sword of their traits. He explains how his love for hip-hop and his background in journalism and entrepreneurship led him to his current role. Jonathan emphasizes the importance of recognizing transferable skills and not limiting oneself to a specific job title. 🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at [email protected]. 🏛️ Secure your spot now:www.esomar-congress.com/Let's craft the future together!#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongressSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. Today, we’re excited to host Amy Hilliard and Pepper Miller to discuss the importance of understanding and incorporating Black insights in market research and branding. They emphasise the need to begin with understanding the history, beliefs, and behaviours of Black Americans while also highlighting the missed opportunities and blind spots in the industry and advocating for building diverse teams to enhance creativity and decision-making. The conversation also explores the impact of Rihanna's Fenty Beauty line in breaking barriers and creating representation in the beauty industry. Amy and Pepper stress the importance of relevant AI tools and data that include Black perspectives. The industry must pivot and approach the Black market holistically and innovatively.ESOMAR, ESOMARASI24, Market Research, ESOMARCongress, Black insights, Rihanna, Fenty Beauty Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. Today, we’re excited to host Dave Lundahl from InsightsNow, Inc & Mimi Sherlock from IFF Nourish. In this conversation, Dave and Mimi discuss their collaboration in using generative AI to co-create concepts in the food and beverage industry. They explain the five-step process they developed to utilize generative AI and incorporate insights from prior research effectively. They also highlight the importance of human control and responsibility in directing AI and avoiding biases. Their case study focused on identifying innovation opportunities in the bakery category and generating prototype products. They emphasize the need for bold and sustainable innovation to solve global challenges.#ESOMAR, Market Research, ESOMARCongress, generative AI, co-creation, food and beverage, insights, innovation, bakery, prototype products, sustainabilitySubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this conversation, Marco Frincio and Rogier van Hulst discuss the framework for AI-driven brand strategy developed by Quantum and LinkedIn. They introduce the concept of brand density, which is based on open-ended questions that elicit associations with a brand. They explain how AI is used to analyze unstructured text data from surveys and generate synthetic open-ended responses. The speakers also discuss the benefits and challenges of using synthetic data and the potential for combining AI technology with traditional research methods.ESOMAR, congress, Chicago, art&Science, AI-driven brand strategy, brand density, open-ended questions, associations, unstructured text data, synthetic data, AI analysis, generative AI, market insightsSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Megan Peitz, founder and CEO of Numerius, discusses her journey and the partnership between Numerius and Mill. Numerius is a quantitative strategic consulting firm that helps companies find the story in the numbers. They assist big brands and startups make data-driven decisions about product features, pricing, and messaging. The partnership with Mill involved researching from idea to launch, including market sizing studies and quantitative research to prioritize product features and pricing. The research uncovered insights such as the need to reframe the messaging around the price of the Mill bin and the option for consumers to keep the composted grounds. Megan emphasizes the importance of a collaborative relationship between brands and research partners and the balance between traditional research techniques and AI.ESOMAR, Art&Science, Chicago, Conference, quantitative strategic consulting, data-driven decisions, market sizing, product features, pricing, messaging, collaborative relationships, traditional research techniques, AI, congress Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month. Today, we’re excited to host Jorge Calvachi from La-Z-Boy. La-z-Boy, a well-known furniture brand, embarked on a transformation journey to extend its reach and grow its brand. The company faced challenges of being seen as a nostalgic brand and needed to find a way to be relevant in the modern market. They focused on understanding the consumer and their needs, using curiosity, courage, and compassion as their guiding values. The company identified six dimensions of comfort and incorporated technology and innovation into their products, such as voice activation and AI integration. The COVID-19 pandemic led to increased sales in the furniture industry, but also supply chain challenges.🎟️ Join Us at the ESOMAR Congress in Athens, 8-11 September! 🏛️This September, an impressive lineup of top brands like Microsoft, Mars, Google, BBC, and many more will be joining us in Athens! 🌟Discover the innovative strategies these industry leaders are using to elevate their market research and marketing efforts.🚀Gain actionable techniques to boost your brand’s market presence and profitability. Connect with over 1,200 insights leaders, forging relationships that spark new ideas and opportunities.🤝Clients can attend our event for a flat fee of €500 (approx. USD 540). To get the client-side promo code, email us at [email protected]. Secure your spot now:www.esomar-congress.com/Let's craft the future together!#ESOMAR #ESOMARInnovation24 #ESOMARChicago24 #MarketResearch #ESOMARCongressvSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Leonardo Valente, CEO of LivePanel, discusses the use of synthetic data and machine learning in market research. He emphasizes the importance of real solutions and value in the AI hype. Valente explains how their technology uses machine learning models to predict responses and augment the sample. He compares their approach to LLMs, highlighting the focus on people's opinions. Valente also addresses the issue of data quality and the trustworthiness of third-party providers. He concludes by expressing excitement about the industry's adoption of synthetic data. synthetic data, machine learning, market research, AI, data quality, third-party providers, ESOMAR, ASI, ClientSummit, ChicagoSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Insights are the foundation of our economy. It is essential for product testing, pricing, and packaging. In this episode, Bob Birdsell and Sandy Casey (InnovateMR) cover topics such as fraud in market research, the impact of quality initiatives, pricing in the industry, survey design, the state of the industry, and the importance of industry associations. The main takeaways include addressing fraud and pricing issues, improving survey design, and recognising the importance of insights in driving business success. The conversation also highlights the role of industry associations in providing guidance and support.insights, economy, fraud, quality initiatives, pricing, survey design, state of the industry, industry associationsSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

QuestionPro's research on Taylor Swift generated significant media exposure and showcased the importance of market research data for journalists and storytellers. The research revealed insights into the economic impact of Taylor Swift's concerts and the amount of money fans spend on tickets, merchandise, and other expenses. The success of QuestionPro's research serves as a blueprint for others looking to gain exposure and attract media attention. The conversation also touched on the role of SMR's North American representative team and the significance of regional events in the market research industry.Key TakeawaysMarket research data can provide credibility and legitimacy to journalists and storytellers.Timeliness and impactful data are key factors in attracting media attention.QuestionPro's research on Taylor Swift demonstrated the economic impact of her concerts and the amount of money fans spend on related expenses.SMR's North American representative team plays a crucial role in connecting the global market research community.Regional events, like the Art and Science of Innovation conference, are important for showcasing the presence and impact of market research in specific markets.QuestionPro, Taylor Swift, market research, media exposure, economic impact, SMR, North American representative team, regional events, ESOMAR, ASI, ChicagoSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Daniel from The Palmerston Group. With extensive experience in integrating AI into market research, Daniel is here to share valuable insights and demonstrate some applications he will cover in his presentation, "Exploring AI: A Brief Journey Beyond the Obvious."Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Adrian Terron from TATA Group, who will be discussing his talk titled "When Gen AI Meets Gen Z: Using Generative AI to Decode the Gen-Z Mind for Game-Changing Innovation. Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

🎙️ Welcome to a special edition of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host members of the Program Committee who will share exclusive behind-the-scenes insights and details about the event.Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this episode, join host Iliya Hull and guest Paul Neto, an experienced market researcher and founder of Measure Protocol, as they delve into the evolving landscape of consumer data. Gain valuable insights into the impact of first-party, zero-party, and permissioned data, and discover how it shapes the future of data-driven decision-making. Read more about the report on Research World: https://bit.ly/48BTUgsSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Discover the art of effective leadership in this insightful podcast with James Sallows, Global Head of Consumer Business Insights Analytics, Haleon, and a global leader driving transformation in insights and capabilities. Join us as we explore the pillars of success—trust, advocacy, and self-promotion. Gain actionable insights on building transparent, empowered teams and navigating the challenges of leadership. Whether you're a seasoned leader or aspiring to grow, this episode offers valuable lessons to elevate your leadership skills. Tune in for a deep dive into the world of leadership coaching and uncover the secrets that shape impactful leaders.Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Explore the world of leadership hacks and career development insights in the market research industry with our host, Liubov Ruchinksaya. In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth. Learn how empathy, curiosity, and humility play crucial roles in shaping a successful career.Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Dive into the world of inclusive market research with Bel Kerkhoff-Parnell, Researcher & Community Organiser at Project Parnell. As a seasoned researcher, editor, and member of the European Race and Imagery Foundation, Bell sheds light on the evolving discourse in market research. Explore the crucial role of language in shaping ideas of belonging and identity and the impact it has on inclusivity in campaigns. Discover the journey from the controversial past to the current focus on Diversity, Equity, and Inclusion (DEI) topics and the need for language that truly reflects intentions. Join us for a captivating conversation on the business and social implications of using the right language in market research.Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this edition, Liubov Ruchinskaya, host of Hack Your Leadership, sits down with Dan Wish, Founder and Principal Consultant at Wish Insights & Strategy. Dive into the world of market research leadership as they discuss the keys to success, building strong teams, fostering partnerships with businesses, and managing conflicts. Don't miss this insightful conversation that will empower market research professionals on their professional journey.Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

For this series,  join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event.  Our host Claudio Gennaro talks with three of our wonderful guests, the winners of the Best Paper Award, Karlien Kriegler, David Wright , and Charlene Van Zyl about metaverse. Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

For this series,  join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event.  Our host Claudio Gennaro talks with  our wonderful guest Ruby Chui about the role of Insights Humans in the context of GenAI. Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

For this series,  join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event.  Our host Claudio Gennaro talks with  our wonderful guest Walid Benchama from The Coca-Cola Company.Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

For this series,  join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event.  Our host Claudio Gennaro talks with three of our wonderful guests Leigh Caldwell, Francis Raho-Jeavons, and Lizzi Seear about behavioural science. Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture. From the early environmental concerns of the 70s to setting up his own companies in electronics and digital technology, Arend's journey led him back to farming, but with a futuristic twist.Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event.  Our host Claudio Gennaro talks with two of our wonderful guests Anju Joseph and Adrian Terron. In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world. We explore innovative strategies merging AI and Behavioral Science to identify and engage potential customers effectively. Our discussion outlines specific tactics implemented by companies to overcome these hurdles successfully. We analyze the evolving customer acquisition landscape since the pandemic and anticipate future changes. Additionally, we spotlight the advantages of employing AI in identifying potential customers and share insights into how AI integration has revolutionized the customer acquisition process.Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this episode of the "Talking Insights" podcast, Nathaniel Shelley-Reade and Danny Farkas from Virtual Incentives, along with Alexandrine de Montera from Full Circle Research, dive deep into the world of engaging, rewarding, and incentivizing survey respondents. They discuss the critical role of respondents in market research and how their engagement directly impacts data quality. The episode explores the challenges researchers face in engaging survey participants, the significance of incentives in motivating respondents, and the role of choice in rewards. Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Join us in this episode of the Insights podcast as we delve into the world of colour science with Pascal Lefever of Danone Group and Wim Hamaekers of One Inch Whale.Discover how colours play a significant role in influencing consumer decisions and how this knowledge can be harnessed to boost product appeal. From predictive eye tracking to the psychology of colour, Pascal and Wim provide insights into the fascinating science behind packaging design and consumer engagement.Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Xabier Palacio is joined by Maria Bruder, Senior Researcher at the BBC World Service.In this episode, we discuss how becoming aware of the different ways these objectives have been viewed and approached in the past can give you valuable insight into how to best land recommendations to drive lasting change in your business.Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Florian Myter of Weave.ly discusses how AI assist in creating a no-code survey platform ready for researchers to play with and get results.Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Discover the latest insights into the travel industry with Mahmoud Yassin from Booking.com in this episode of Talking Insights. We delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences. Mahmoud shares how the new AI Trip Planner is redefining the way we discover dream destinations and how it's making travel more seamless than ever before. Join us for an in-depth discussion on AI, ethical considerations, and the future of hyper-segmentation in travel.Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

In this episode of the Talking Insights podcast, we dig into the latest reports and studies published by ESOMAR’s Intelligence Unit: The Global Insights Overview. Find out more on the overview here: https://bit.ly/45AJfjAESOMAR’s industry reports dig into the health and breadth of the Market Research industry, its leading players and countries. We ask about the main three reports:- Global Market Research- Global Users & Buyers of Insights- Global Data AnalyticsSubscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling

Join host Nikki Lavoie as she kicks off the special series dedicated to ESOMAR's AI Taskforce. In this episode, Nikki provides an overview of the initiative and its mission to navigate the exciting world of artificial intelligence and its impact on the market research and insights industry. Discover the challenges, opportunities, and ethical considerations surrounding AI with insights from industry experts and thought leaders. Our special guest for this episode, Dharmendra Jain, ESOMAR Council Member, joins us as we direct our primary focus towards establishing a firm grasp of the foundational principles of AI.Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • Follow us on Twitter - http://bit.ly/2ZtT0PJ • ESOMAR LinkedIn - http://bit.ly/2Drifcg • ESOMAR Facebook - http://bit.ly/2ZrlU37 On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video! #ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling