A brief word about race and the recent energy of the Sweathead Facebook group. Thank you to everyone who’s been teaching the community and me about the history and the present. This week, we’ll launch a small research project to identify ways in which Sweathead can take and show more initiative in addressing inequities and abuses of people in the advertising industry and, especially of the black, indigenous, and people-of-color populations in and around the American advertising industry.

Mickey Jones is a graduate from the University of Lincoln. Like many of her peers, she's trying to get into the advertising industry. In England, this can mean trying to get a job in London. But, before you can move to London, you need to be able to afford to visit it and stay in it to meet possible hirers. You also need to get on their radars. London is no mean feat if you didn't go to the right schools or grow up with the right connections.  In this episode, we discuss the challenges facing juniors outside of power. Mickey wrote about this in an article "Young, Broke & Hungry: How Can Advertising Improve the Way It Recruits Juniors after Covid-19?". Listen to our chat then read Mickey's article and share her writing. P.S. There is some construction noise in the background in parts of this interview. You can read Mickey's article here: https://www.lbbonline.com/news/young-broke-hungry-how-can-advertising-improve-the-way-it-recruits-juniors-after-covid-19 You can find Mickey here https://www.linkedin.com/in/mickey-jones-22041998 Sweathead strategy class is in session: http://courses.sweathead.co

Charlie Quirk is a strategist at Google in San Francisco. Recently, he published a deck that looked at 50 movies as a way to practice insights.  You can find the deck here: http://charlie-quirk.com/hollywood/ Charlie is here: https://twitter.com/charliequirk Sweathead strategy class is in session http://courses.sweathead.co

Summer Camp! http://courses.sweathead.co

Sabastien Genty is Head of Strategic Planning at DDB in Paris. Recently, he cofounded CPS, an organization to support planning and planners (but not just planners) in Paris. In this chat, we discuss what planning is like in Paris and the work of CPS. You can find Sabastien here http://linkedin.com/in/sebastien-genty-9b4563b - the CPS is here: https://www.collectifplanningstrategique.org Sweathead strategy class is in session: http://courses.sweathead.co

Gracie Page is Director of Emerging Technology at VMLY&R in London. In this episode, we discuss five technology trends that Gracie is currently studying - augmented reality, just walkout technology, voice, visual search, and gaming. Oh, and Gracie's mean knitting tech stack. You can find Gracie here: https://twitter.com/gracietech Sweathead class is in session http://courses.sweathead.co

Rhiannon Stroud is Head of Strategy at McCann Synergy in Bristol. She works with companies on how they interact with their employees. It's an interesting field to work in, a field we don't hear much about because... no Superbowl ads. It can be a very meaningful field, too. We discuss all these things. You can find Rhiannon here https://www.linkedin.com/in/rhiannon-stroud-50787a75 Sweathead strategy class is in session: http://courses.sweathead.co

Simeon Coker is a Creative Director. He also makes a podcast called Mixed Company. A big part of Simeon's work is helping brands and agencies make creative work that is inclusive and that doesn't offend people with stereotypes. We discuss the business benefits and politics of inclusive work. You can find Simeon here https://www.indigoxpyrite.com/  Sweathead strategy classes are in session: http://courses.sweathead.co

@Femalcopywriter is an anonymous Internet presence. It’s funny. The person who writes it is funny. And, in this episode, we talk about what’s funny about advertising. But we also discuss some serious issues including sexual assault. @Femalcopywriter’s voice has been altered. Female Copywriter is here http://www.twitter.com/Femalcopywriter Strategy class is in session http://courses.sweathead.co

Eric L Hu is VP Strategy and Customer Experience at H4B Chelsea, a healthcare agency that's part of Havas. In this episode, we discuss what strategy work is in healthcare and what clients are asking of their agencies right now. You can find Eric here https://www.linkedin.com/in/ericlhu/ and here: https://www.instagram.com/ericlhu Sweathead strategy school is in session: http://courses.sweathead.co

Alex Stewart is a Senior Content Strategist at The Athletic, which recently acquired Tifo Football. Tifo Football is a football/soccer channel for nerds. It painstakingly breaks down football tactics, history, and business. In this chat, we go through some of the better known ways to approach strategy on a football field and try to make sense of them off the field.   You can find Alex here: https://twitter.com/AFHStewart You can find Tifo Football here: https://www.youtube.com/channel/UCGYYNGmyhZ_kwBF_lqqXdAQ Sweathead strategy class is in session: http://courses.sweathead.co

Cole Habersham is an account manager at Droga5 in New York. In late 2019, he published a spreadsheet asking for people to anonymously share their salaries so that he could help friends work out their worth. Not their worth as humans but as salaries. You know what I mean.  This is the story of how it all happened. You can find Real Agency Salaries http://www.realagencysalaries.com/ You can find Cole here: https://www.linkedin.com/in/colehabersham/ Strategy class is in session: http://courses.sweathead.co

Rebecca Rowntree hosts the podcast This Way Up and is a freelance Creative Director. She's judged D&AD and Cannes. She's worked at BBDO, R/GA, and The Elephant Room. And, at the time we spoke back in March, Rebecca was contemplating her freelance life. So that's what we discussed. You can find Rebecca https://www.rebeccarowntree.com/ And here https://twitter.com/rebeccarowntree * This episode was recorded on March 12, 2020, the day NYC started locking down but still early days for COVID-19 here. And, yes, my voice sounds like that because maybe I had it. Sweathead strategy classes are now in session: https://courses.sweathead.co/

Greg Hahn is one of the world's most prolific and best known creative leaders. Chances are that if you've lived in America–yet alone worked in the advertising industry here–you've seen his work. Or his team's work. Greg started at Fallon in Minneapolis then moved to BBDO in New York where he rose to Chief Creative Officer. He spent fourteen years at BBDO. But he's not there now. In this interview, we discuss how Greg is thinking through his future, how strategists and creatives can work better together, work and identity, as well as simpler stuff like, "What makes a portfolio good?". You can find Greg here https://www.linkedin.com/in/greghahn777/ The LinkedIn post we reference is here: https://www.linkedin.com/posts/greghahn777_last-week-i-got-to-attend-my-own-wake-it-activity-6658133906765697024-JDDg Sweathead strategy school is in session: http://courses.sweathead.co

Join hundreds of strategists from around the world as a Founding Member of Sweathead. You'll get access to the Sweathead Strategy Summer Camp. It will be weird.  http://courses.sweathead.co/

Nathan Young is Group Strategy Director at Periscope in Minneapolis. Like the rest of us, he used to make a rap blog and, like the rest of us who've made rap blogs, at some point Nathann realized he had bills to pay. So again, like the rest of us who've faced these turbulent rap blog decisions, he moved into advertising. In this chat, we discuss research that he and his team at Periscope have just published. It focuses on COVID-19 and how America is feeling about it and responding to it. It also covers Periscope's POV on how to help marketers right now. Yes, we discuss rap and #BlackAF. You can find the Periscope team's research here https://www.periscope.com/covid/ You can find Nathan here https://twitter.com/notnathan You can join the Sweathead strategy school here: http://courses.sweathead.co

Ci En Lee is a media strategist at PHD Media in Singapore. With the help of friends, Lee has been gathering reports about COVID-19 and storing them in a Google Drive for others to access. He first started coming across reports in group chat with friends in China. We discuss how these reports have worked their way around China and then what's stuck with him having read many of them.  You can find Ci En Lee here: https://www.linkedin.com/in/lee-ci-en/ You can find his round-up of COVID-19 reports here: https://bit.ly/covid19reports Sweathead strategy classes are in session: http://courses.sweathead.co

Tom Goodwin is Head of Futures at Publicis. We live-streamed this chat into Sweathead on Facebook on Saturday, 11 April, 2020.  We mostly discuss sharing ideas in public - the privilege that often enables it, the perils of doing it, and what the point of it is anyway.  You can find Tom here: https://twitter.com/tomfgoodwin  Sweathead strategy classes are in session: http://courses.sweathead.co

Lucy Jameson has had massive roles - CEO, CSO, and ESD. And she's had these roles at massive London agencies - Grey and DDB. But, despite these massive roles in these massive places, in 2017 she founded Uncommon with Nils Leonard and Natalie Graeme. In this interview, we discuss the different ways creative agencies can make money and what really matters once you're out of the holding company beast if you want to create an agency that is both profitable and constantly doing good work.   You can find Lucy here: https://twitter.com/lucyjameson You can find Uncommon here: http://www.uncommon.london/ For COVID-19 context, this interview was recorded on March 13, 2020. Sweathead strategy classes are in session: http://courses.sweathead.co

In this episode, I run through what strategists are sharing about their lives and emotions in the Sweathead Facebook group.  Sweathead strategy classes are in session: http://courses.sweathead.co

@ me -> http://www.instagram.com/markpollard Sweathead strategy classes are in session: http://courses.sweathead.co

This might surprise some of you but there are experienced marketers out there who really love creativity. Josh Dean is one of them.  He's been the CMO at S'well (post-plastic bottles and containers), he's CMO'd Tommy John, he had a ten-year stint at Unilever, and he was VP of Brand Communications at Chobani.   I've sat in meeting rooms with him wondering, "What's he doing here?" I've wondered that because the wrestle with Josh is usually over ideas - to get to better ideas, instead of wrestling a marketer into believing in ideas. And this is what we discuss.  You can find Josh here https://www.linkedin.com/in/mrjoshuadean/  Sweathead strategy classes are in session: http://courses.sweathead.co

Tim Burrowes is an editor, a journalist, and an entrepreneur. Having helped to launch Campaign in the Middle East and edited B&T in Sydney, Tim co-founded Mumbrella in 2008. Chances are that if you work in marketing, media, or advertising in Australia, you know Tim.  In this chat, we discuss what it's like to be a journalist covering the advertising industry, how trade publications choose their stories, as well as why and how Tim started Mumbrella. You can find Mumbrella here https://mumbrella.com.au/ *For COVID-19 context, this episode was recorded on March 8, 2020. Sweathead strategy classes are in session: http://courses.sweathead.co

Derek Walker runs Brown & Browner Advertising. He enjoys cooking, writing, and taking public pot-shots at the things in the advertising industry that don't make sense. We've spoken on Sweathead before but I wanted to speak to Derek about what's happening right now.  *For COVID-19 context, we live-streamed this to the Sweathead Facebook Group on March 31, 2020 You can find Derek here: https://twitter.com/dereklwalker Sweathead strategy classes are in session: http://courses.sweathead.co

Christina Aventi is Executive Planning Director at BMF Australia. She's probably won more strategy awards than you've had strategy dreams. We discuss her approach to strategy.  You can find Christina here: https://www.linkedin.com/in/christina-aventi-5442b414  Sweathead strategy classes are in session: http://courses.sweathead.co

Tina Yip and Darien LaBeach (with many friends) run strtgst, a community that brings together strategy folk to learn together. By day, Tina is Director of Marketing & Culture at Berlin Cameron in Manhattan, and Darien is Director, Diversity, Equity, and Inclusion Strategy at Huge in Brooklyn.  This is an edited chat from a livestream to the Sweathead Facebook group (streamed Wednesday, 25 March 2020). We discuss what they've been up to with srtgst, what they're hearing from their own communities, and we run through a COVID-19 workshop they ran.     strtgst: http://strtgst.co/  Tina http://www.tinayip.com/   Darien https://www.darienlabeach.com/    Sweathead strategy classes are in session: http://courses.sweathead.co

Mark Jenson has worked in advertising for over three decades. Currently, he is a brand consultant and also a lecturer at the University of Minnesota Hubbard School of Journalism and Mass Communication. In this episode, we discuss Minneapolis - the culture, the advertising scene - as well as how Mark approaches the teaching of advertising. You can find Mark here https://twitter.com/mjenson * This was recorded P.C. (Pre-COVID-19) Sweathead strategy classes are in session: http://courses.sweathead.co

Mara Lecocq is Brand and Community Director at Fishbowl, a semi-anonymous platform for people in industries such as ours to ask each other difficult questions. In this episode, we discuss what people in advertising talk about in public when people can't identify who's doing the talking. We live-streamed this to Sweathead on Facebook, hence the references to “watching” and “seeing”.  You can find Mara here https://www.instagram.com/mara.lecocq/  Sweathead strategy classes are in session: http://courses.sweathead.co

Payal Pereira is studying strategy at VCU Brand Center. We met in Bombay, India, last year but I came across her portfolio again in a spreadsheet compiled by Aisha Hakim. In this spreadsheet are over 300 people hoping someone with industry experience with review their portfolios. Payal's portfolio and the way she expresses her strategic thinking stood out to me. So, we decided to talk through her portfolio in public. You can find Payal here: https://www.instagram.com/payalpereira/ Her Swatch case study is here: http://www.payalruthpereira.com/swatch Aisha Hakim's spreadsheet is here: https://bit.ly/reviewmyportfolio Sweathead strategy classes are in session: http://courses.sweathead.co

Noah Brier is Co-Founder of Variance, a relatively new company looking to help people work better together. His last venture was Percolate, a content marketing platform many of you will be familiar with. But these companies came after years in agencies such as Naked and Barbarian Group. In this episode, we discuss the shift from "coming up with things" to "coming up with systems for other people's things".  You can find Noah here: https://twitter.com/heyitsnoah You can find Variance here: https://www.variance.com/ Sweathead strategy classes are in session: http://courses.sweathead.co

Rob Estreitinho is a strategist at VCCP in London and he helps make strategy get-together machine Group Think happen. He also publishes Salmon Theory in which he discusses ways of seeing the world, often with a nod to working in advertising. We live-streamed this chat last week right into Sweathead on Facebook. Now it's here ... for your ears. You can find Rob here https://twitter.com/robistyping Salmon Theory is here https://robistyping.substack.com/ Sweathead strategy classes are in session: http://courses.sweathead.co

Darren Woolley is Co-founder and CEO of Trinity P3. He spent 15 years as a copywriter including working as a Creative Director at JWT. Then he decided to help marketers make smarter decisions with their marketing. A big part of his work focuses on helping marketers hire agencies and fix relationships with their existing agencies. In this chat, we ask whether procurement or pitch consultants have hurt the industry the most, how agencies make money from employee salaries, as well as different ways agencies can charge for their work. You can find Darren's company and articles here: https://www.trinityp3.com/ And his LinkedIn here: https://www.linkedin.com/in/darrenwoolley  Sweathead strategy classes are in session: http://courses.sweathead.co

Mary Buzbee is a creative at Lewis Communications in Birmingham, Alabama. Recently, she published an article about classism in advertising and how it prevents people who could work in advertising and who want to from doing so. And this is what we discuss. You can read Mary's article here: https://medium.com/@fellowcommunity/as-advertising-becomes-pay-to-play-creative-potential-is-wasted-267363870380 You can find her here: https://twitter.com/mary_buzbee (One correction, I mention Recurse Nation and how it's now called Hacker School - I meant it the other way around) For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

Leo Nguyen is a strategist at Stink Studios in Brooklyn. He grew up in Portland, he graduated from the University of Oregon in 2015, he interned in Singapore, and he's wrestled with what it means to be American in a family that's from somewhere else. Initially, we intended to talk about the BBH Griffin Farley program but Leo talked about so much more and mesmerized me with how articulate he is. So, we talked about a lot more. You can find Leo here https://www.linkedin.com/in/ljnguyen5 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

In this episode, I share some thoughts about the past couple of weeks, some real talk from a recent Instagram story about your work life and WHAT ARE YOU DOING, as well as run you through 10 strategy exercises and answer a bunch of questions. Thanks for hanging out with me. You can find 10+ hours of training videos here for the next week or two: http://www.sweathead.co

Amy Charlotte Kean is Director of Innovation at &us in the UK. She's led teams in the UK and throughout Asia. But we don't talk too much about this. Instead, we discuss Amy's book "The Little Girl Who Gave Zero F**ks", her article on mental health "Don't Tell Me To Talk, Teach Me To Listen", and DICE - her attempt to improve the diversity of industry panels. You can find Amy here: https://twitter.com/keano81 P.S. This was recorded before COVID-19 arrived in a big way in the UK so our discussion about going out after the interview was not about going out in spite of COVID-19. For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

Gregory Duquesne leads planning at M&CSAATCHI.GAD in Paris having been Managing Partner of Naked. He published a book called "Oeil Neuf" a few years ago in which he demonstrates how a planner's fresh eyes can apply critical thinking to questions such as "Why don't we pay attention to fire extinguishers even though they are red and very visible?", "Why do some people have more luck than others?", and "Why do students do better when they like their professors?"  You can find Greg here https://www.linkedin.com/in/gr%C3%A9gory-duquesne-a328a71/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 10,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

Jani Westcott is a planner who plans to help more people get into planning by giving them new ways to see themselves and to speak about themselves. Essentially, she plans planners. Truth be told, she does this mentoring work with people who aren't just looking to get into planning but into the advertising industry as a whole and she focuses her work on helping women and people of color. In this conversation, we hear how Jani works with people to help them understand the power of their experiences while also helping them navigate an industry that has overlooked them for too long. You can find Jani here: https://www.linkedin.com/in/janwestcottplanner For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

Natalie Burns - Brighton, UK Annalie Killian - New York, USA Sheldon Lawrence Tarpey - Birmingham, UK Jesse Alleva - Alaska, USA Siddharth Seth - Chicago, USA Alexandra Suarez - Puerto Rico Dillon Key - Arkansas, USA Join 9,000+ strategists: http://www.sweathead.co

Bruce Clark is Associate Professor of Marketing at Northeastern University in the D'Amore-McKim School of Business. This chat happened today - Friday, March 13 - and is unedited. In it, we discuss how COVID-19 has affected the teaching and learning of marketing, what marketing students need to learn, and what marketers might do well to contemplate in these turbulent times. You can find Bruce here: https://twitter.com/bruceclarkprof You can read his article "What's a 'Marketing Plan'?" here: https://medium.com/@bruceclarkprof/whats-a-marketing-plan-35602cd21ce1 For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

James Lees is a strategist and a co-founder of Group Think in London. With over 1,000 members, Group Think brings together strategy-inclined folk several times each month to learn and to hang out. They even trialled a space for strategists to work together inside a co-working location. In this chat, we discuss how Group Think approaches its events and the topics that are on people's minds right now. You can find James here https://twitter.com/jameslees101 and Group Think here https://www.group-think.co.uk/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

David Navarro is Executive Creative Director at Ueno in New York. He's spent swathes of his career working websites and digital products, and he's done this in Spain, the Netherlands, and the USA. And while we could have spoken about all the incredible work he's done, we decided to discuss how companies new to strategists can help strategists succeed. (PS I said GFC = Global Financial Crash but it’s Global Financial Crisis) You can find David here http://navarro.co/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

Genie Gurnani is Head of Creative, Asia-Pacific, at Vice Media. Genie grew up near Yosemite National Park, a relatively isolated part of the States before then attending UC Berkeley and VCU Brandcenter, and working in agencies such as David&Goliath, TBWA\Chiat\Day, and Leo Burnett. In this chat, we discuss Genie's push from a small town to elite schools, from planning to creative, from the US to Asia, and from behind the camera to in front of it.  This episode is for everyone who's been told to bring themselves to work but doesn't know what this means, and for anyone who feels they have to leave a huge chunk of themselves at home every day.   You can find Genie here https://www.instagram.com/wishforgenie/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

In my first summer in New York, Cristina Pansolini interned with me and a small new-age strategy clique at Saatchi & Saatchi. She was astute, competitive, and very capable. These traits have taken her into fulltime roles at Saatchi & Saatchi, Wieden + Kennedy, and McCann. She's had quite the career trajectory. Now, she leads strategy at Sylvain Labs and applies her strategy skills to different kinds of clients problems.  You can find Cristina here https://www.instagram.com/cristina_simone For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

Tristan Burrell is Chief Strategy Officer at Vizeum in Sydney, Australia. Whenever I've worked with media agencies, there's an echo of my experience working with Tristan in my desires for each media plan but often the desires go unmet. In this episode, we discuss how Tristan landed a creative role inside a media agency, the impressive cast of characters he grew up around at Universal McCann, winning a Cannes Young Lions trophy, his jaunt in New York, as well as his return to Sydney and his new movie podcast Double Impact. You can find Tristan here: https://www.linkedin.com/in/tristanburrell/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out soon http://www.strategyisyourwords.com

Marcus Collins is a marketing lecturer at the University of Michigan's The Ross School of Business. He used to write love songs for a living. He's worked at Translation and Doner, he's run digital strategy for record labels (including for Beyoncé) and he's taught at NYU, General Assembly, and Miami Ad School. In this episode, we discuss the idea of a portfolio career and having multiple dreams of income. You can find Marcus here: https://twitter.com/marctothec For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com

I took about 20 of your questions for a walk after pilates. Now my mind feels like my body. Thank you. http://www.strategymegaclass.com http://www.instagram.com/markpollard

Nick Ellis is cofounder of Bristol agency Halo. Paul Bailey is Halo's strategy director. In this episode, we discuss what it takes to do strategy at pace because, well, that's how most strategy needs to happen these days. And we arrive at a list of 10 - let's call it 11 - ideas that will help you in your day job. You can find Nick here https://twitter.com/Nickhalo01 Paul here https://twitter.com/paulmarkbailey Halo here https://wearehalo.co.uk/ For more strategy talk: Newsletter: http://www.markpollard.net/email-newsletter/ Instagram: http://www.instagram.com/markpollard Twitter: http://www.twitter.com/markpollard Facebook - join 9,000+ strategists: http://www.sweathead.co The deskbook “Strategy Is Your Words” is out in soon http://www.strategyisyourwords.com