In this episode, we're tackling one of the most overlooked tools in your sustainability arsenal: your personal influence. Ever feel like you're “too small to make a difference”? You’re not alone—but the reality is, your influence is more powerful than you think. I’m breaking down five strategies to amplify your impact, whether you're leading a team, managing a business, or inspiring your local community. From harnessing peer influence to creating a ripple effect through everyday conversations, these tips are designed to help you spark real change.We’ll cover how to find sustainability allies, leverage the “contagion effect,” and create a supportive network that makes sustainable choices the norm rather than the exception. If you’ve been itching to amplify your sustainability efforts, this episode is packed with practical ways to turn your influence into your superpower.Here are the highlights:(3:49) The Contagion Effect and Role Modelling (6:15) Finding and Utilising Allies (11:53) The Role of Leaders and Supporters (15:24) Magnifying Impact through Everyday Conversations Connect with EmmaWebsiteEmailEmma Burlow | LinkedIn

In this episode, I’m breaking down the essential question every business deals with: “Why should we bother with sustainability?” From practical cost savings to strengthening team engagement, I cover how sustainable practices can make a real, lasting impact—not just for the planet but for business health too. If you’re finding yourself stuck explaining the “why” of sustainability to your team or clients, this episode will give you relatable insights to help bridge that gap.We’ll look at examples that shift sustainability from a “nice-to-have” to a “must-have,” building on the good practices that are likely already in place. I also share strategies on how to meet people where they are in their sustainability journey, fostering an honest, open culture that leads to real change. Whether you’re all in on sustainability or just dipping your toes, there’s something here for everyone aiming to make a difference in today’s business landscape.Here are the highlights:(2:23) Addressing Common Sustainability Arguments(3:18) Building on Existing Efforts and Overcoming Resistance (4:55) Engaging with Business Leaders and Translating Sustainability (7:02) Making Sustainability Integral and Rewarding Small Actions (15:00) Meeting Businesses Where They Are and Encouraging Curiosity Connect with EmmaWebsiteEmailEmma Burlow | LinkedIn