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ReminderMedia
ReminderMedia proudly presents the Stay Paid Podcast. We help agents & entrepreneurs master the latest business trends to unlock growth and create a life of freedom. Along with a healthy dose of motivation and inspiration, hosts Luke Acree and Josh Stike tackle business-building subjects like lead generation and retention, digital marketing and social media tactics, and the revenue-producing potential of relationships within your sphere. Each episode aims to provide listeners with tangible steps that will take their businesses to the next level.
395 - 4 Essential Tips for Building Rapport with Clients
It’s so easy for those who work on commissions to focus on what’s important to them: making the next sale, pushing the features and benefits, and overcoming objections. It’s also easy to understand why it happens: making the sale is what pays the bills. But as we discuss how to build rapport with leads and prospects, the key to making more sales is to stop thinking about making the sale. In today’s Silver Dollar we talk about four ways you can tactically build rapport with your audience and start them down the path of knowing, liking, and trusting you. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Recordings: Live Calls with Leads featuring Stephen Acree (from our Facebook Ads Service) 0:00 Introduction 1:35 Tip 1: Match and mirror 3:26 Tip 2: Listen actively 5:26 Tip 3. Focus on needs 7:27 Tip 4: Find common experiences 10:47 Action Item
11:1913/10/2022
394 - Building an Independent Brokerage (with Tim Garrity)
Many professional real estate agents start their careers by joining a team. After a few years, they might build their own team. Typically, these agents are associated with big-box brokers. This week’s guest is Tim Garrity, and he took a different route. Tim wanted to run things his way. Listen to the episode and discover: The strategy Tim used to build his client base and grow from 10 to 40 agents and $10M to $40M in volume, the 3 steps he takes to ensure agents can be productive and accountable, and the distinctive content strategy he’s been using since the beginning to generate leads. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog: The Only 3 Real Estate Content Ideas You'll Ever Need 0:00 Introduction 1:55 Tim’s backstory 4:14 What were the early years like? 7:41 Why did you decide to become a broker? 10:39 What is your strategy for recruiting agents? 12:44 What does every new agent need now? 15:18 How do you hold your team accountable? 18:37 How do you get the leads for your team? 23:38 Why start a brokerage rather than join existing company? 26:48 How do you coach agents through failure? 28:42 Do you have a principle you live by? 32:40 Action Item
33:4510/10/2022
393 - A Hard (but Worthwhile) Lesson in Leadership
Today, we’re sharing a story about what happened at our company, ReminderMedia, a while back and how Luke (our president) missed a few things about leadership that quickly led to 17 salespeople quitting. If you can take something valuable away from our story, then airing our dirty laundry will have been worth it. When you listen, you’ll discover the 4 pillars of leadership leaders must uphold to earn the respect and allegiance of their followers and move their businesses forward, why a leader’s vision is doomed to fail if followers don’t get an answer to one important question, and the one thing leaders most often fail to do because they lack internal integrity. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog: Here’s How to Prepare Your Salespeople for Leadership Roles [Updated] Your Very Own Professional Publication: remindermedia.com/branded-magazines/ 0:00 Introduction 0:10 Two big announcements 2:30 Backstory to the hard lesson 3:28 The challenge to our company vision 5:55 Pillar 1: Set a vision 6:46 Pillar 2: Inspire people to the vision 9:46 Pillar 3: Walk the walk 11:06 Pillar 4: Hold yourself and your people accountable 13:40 The takeaway 16:32 Action Item
17:0606/10/2022
392 - Check Yourself: Promoting Personal Accountability (with John G. Miller)
John G. Miller, the author of QBQ!: The Question Behind the Question and this week’s guest on Stay Paid, reports that the #1 problem facing corporate America—according to the people in corporate America—is a lack of personal accountability. However, the real problem (as John sees it) is that very few people associate the word personal in personal accountability with their own person. Seems that whatever the problem, it’s always someone else’s fault. Well, it’s not—this time, it really is about you. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: QBQ.com Book: QBQ!:The Question Behind the Question Book: Flipping the Switch: Unleash the Power of Personal Accountability Using the QBQ! Book: Raising Accountable Kids: How to Be an Outstanding Parent Using the Power of Personal Accountability We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:43 John’s backstory 3:46 Accountability and the 3 traps 5:58 The most common trap 7:31 The prompt for the QBQ method 9:32 QBQ catches on 10:57 A lack of corporate accountability | The Quiet Resignation 12:30 The first myth of accountability 14:11 The second myth of accountability 17:54 How to operationalize QBQ | The methodology 20:54 A notable success story 23:20 About the book Raising Accountable Kids 25:01 Books with impact 28:46 Action Item
29:1903/10/2022
391 - 7 Ways for Service Professionals to Become Unforgettable
When you consider that 70% of consumers use the business they think of first, you quickly realize that it’s imperative for service professionals in all types of industries to do what they can to mitigate the risk of being forgotten. In this episode, we briefly talk about how memory and forgetting work, and then go through 7 traits and behaviors that researchers say will make you more memorable. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Blog: The Science of How to Be a Memorable Service Professional Free E-book: The Relationship Marketer’s Guide to Branding TIMESTAMPS 0:00 Introduction 1:13 What is memory? 1:54 Why do we forget? 3:38 #1: Optimism 5:18 #2: Reliability, trustworthiness, responsibility 6:29 #3: Tenacity 7:33 #4: Self-confidence 8:16 #5: Respectfulness 9:07 #6: Interpersonal connectedness 9:47 #7: Resilience 12:27 Action Item
13:1429/09/2022
390 - How Brock Johnson Gained 35K Followers Without Spending a Dime
Brock Johnson is a 7-figure, 25-year-old entrepreneur who cohosts a top 10 business podcast, offers multiple social media courses, and helps thousands build their businesses with limited time and money. It seems like there is always something new to learn about Instagram and how to grow your following, and Brock selflessly shares tip after tip of pure gold, including: how he got 35,000 new followers in just 30 days, a crazy tip for repurposing content that is soooo good, and advice—shared here for the first time—that can get you viral status. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Instagram and all social media platforms: @brock11johnson TIMESTAMPS 0:00 Introduction 1:45 Brock’s backstory 4:20 Great strategy for recording content 5:39 Repurposing content 8:10 Attracting followers: Explorer Page, saves, shares 10:05 Including a CTA: experiment 14:24 2 key tips to get on the Explorer Page 18:43 Long or short captions? 20:35 How often should you post? 21:33 Stories vs. Reels | Documentation vs. creation 24:01 Instagram’s collaboration feature 26:10 Instagram’s pin feature 28:40 Ideas for hooks 31:49 What’s the next big thing? 33:12 Comparing the value of followers 35:13 Brock’s favorite quote 36:49 Brock’s words to live by 36:49 Action Item
40:4326/09/2022
389 - Industry Shakeup on the Horizon (with Ed Stulak)
In addition to being a highly successful real estate agent, Ed Stulak has made a name for himself as a powerhouse social media marketing master. Since the beginning of the year, he’s closed 113 transactions primarily sourced from Instagram. As part of our Real Estate Leaders series, we ask Ed for his opinions on where the real estate market is headed, how agents should be adapting to its changes, what causes so many agents to fail so quickly, and what can be done to slow the bleeding. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Ed on Instagram and all social media: @edstulak 0:00 Introduction 0:58 Ed’s backstory 1:37 Where is the industry headed and how should agents adapt? 3:18 What is the most neglected marketing strategy? 5:52 Why do agents fail so early in their careers? 7:17 Thoughts about realistic expectations and needed training 9:21 Should agents start solo or join a team? 10:51 What do you wish you knew before you started in real estate? 14:17 To what do you attribute your success? 17:33 Action Item
18:3623/09/2022
388 - Direct Response Makes You Rich. Branding Makes You Wealthy.
You might consider direct response marketing and branding to be two sides of the same coin—and you wouldn’t be wrong. But do you know when to use which strategy? And why? In today’s Silver Dollar episode, Luke and I discuss the differences between these distinct marketing strategies and when you might lean more heavily on one versus the other. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Branding Special offer: staypaidpodcast.com/offer 0:00 Introduction 0:43 Fast money vs. big money 2:07 Direct response marketing: defined and explained 3:05 Examples of direct response marketing 3:36 Tangible vs. intangible ROI 4:20 Typical ROI of direct response marketing 6:07 Branding: defined and explained 7:05 Examples of branding 9:19 5 steps to building a brand 10:27 Benefits of branding 11:24 When you are your brand 14:05 Action Item
14:3922/09/2022
387 - How to Build a Company People Love, Doing Work That Matters
When Jay Falconio was hired by Remco Insurance Services to oversee operations and human resources, he was instructed to grow what was essentially a mom and pop commercial insurance business. Jay had transitioned from a career in hospitality, and he didn’t know a thing about his new industry. But he knew about people and how to treat them well, so, Joe did what he knew best. He found local talent to whom he gave time, attention, and guidance. He got to know employees as people outside of work, and they, in turn, bought into the culture at Remco. Listen and discover what it looks like to treat your employees and customers as if they were family and how you can balance accountability with caring. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Call Jay direct: 267-346-0202 Social media: @remcoinsuranceservices Blog: Get to Know Your Clients with the F.O.R.D. Method Blog: The Science of How to Be a Memorable Service Professional Book: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:05 Putting the “P” in persistence 2:34 Jay’s background story 5:13 Growing a small company 6:37 Building a family-like company culture 8:42 Finding employees that fit a culture 10:57 Offer security to attract employees 12:55 Benefits of niche job positions 14:54 Balance accountability with family-like culture 19:12 Marketing a small business 25:57 Jay’s routine and words to live by 25:12 Action Item
26:2219/09/2022
386 - How to Prepare a Strategic Plan for 2023
Closing out the year strong isn’t just about executing the present; it’s also about planning for the future. Now is the best time to get clear on your goals and design a plan that will get you to where you want to be without guessing what to do next. When you listen, you’ll find out the 3 steps you need to take to create a complete strategic plan; a simple formula to reverse engineer your goals and discover exactly what to do every month to hit them; and why so many projects die despite being steps away from completion, plus what you can do to prevent it from happening to you. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: How 5 Top Producers Generate Referrals FREE webinar: Your 2022 Marketing Plan: A Step-by-Step Approach to Success 0:00 Introduction 1:40 The importance of having a strategic plan 2:24 What is strategic planning? 2:49 Visualize the future 4:10 Tools for planning: Reverse engineer your revenue goals 5:49 The critical need for tracking your performance 7:36 Tools for planning: S.W.O. T. and S.M.A.R.T. 8:56 Thoughts on the necessity of attainable goals 9:40 Tools for planning: Set initiatives 10:09 Thoughts on sticking to the plan 12:52 Action Item
13:3815/09/2022
385 - A Really Different Way to Use Facebook Groups
Joe Kampert is one-half of the father and son team that founded Redwood Agency Group in Austin, Texas, where agents in all parts of the country service clients with all types of insurance needs. Joe joins the Stay Paid pals to talk about The Insurance Syndicate, a private Facebook Group that aims to disrupt the insurance industry. Members are engaged, and they’re all about helping each other with full transparency about what works. Listen to Joe talk about how he’s changing the face of the insurance industry by bringing insurance agents together; his attitude about failing when scaling a business, and why caring about people is never the wrong strategy; his thoughts about how you meet the needs of a diverse, online audience; and how he recruits agents and converts prospects by focusing on opportunities and not products. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Facebook Group: The Insurance Syndicate Website: redwoodagencygroup.com 0:00 Introduction 2:16 Joe’s business bio 5:18 Challenges when scaling a business 7:05 Starting up The Insurance Syndicate 9:36 Using Facebook as a recruiting tool 10:20 Attracting followers with content 14:04 The value of moderators 15:54 Lead generation and asking for promotion 19:29 When recruiting, sell the opportunity 23:55 Advice for entrepreneurs who are struggling 26:43 Failure, consequences, and moving forward 32:02 Action Item
32:5012/09/2022
384 - How to Create an Unforgettable Client Experience Through Client Gifts
The holidays will be here soon 😲, and we don’t want anyone to get caught off-guard. So, in this Silver Dollar episode, we’re talking about strategic gift-giving and how gifting your clients can do much more than simply show your appreciation. Listen to this episode, and learn the qualities of a gift that make them impressive and memorable (regardless of the cost), find out why you need to play favorites among your clients, and discover the huge mistake that 58% of companies make re: client gifts. (Odds are, you’re making it too.) Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention Exclusive magazine offer: staypaidpodcast.com/magazine TIMESTAMPS 0:00 Introduction 1:34 The benefits of gift giving 2:11 About the principle or norm of reciprocity 3:32 The sincere gift vs. the selfish gesture 4:46 The best gifts are thoughtful, useful, and provoke emotion 8:13 Where companies fall short: unremarkable gifts 10:10 Where companies fall short: doing the expected 12:08 Where companies fall short: not gifting 12:20 Where companies fall short: not playing favorites 12:42 Where companies fall short: overspending 15:35 Action Item
16:1108/09/2022
383 - Expert Tips to Enhance Your Public Speaking (with Matt Abrahams)
Matt Abrahams is the author of Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting, which is now in it’s third edition. In this episode, Matt offers some great suggestions that have been academically validated to reduce a speaker’s anxiety and increase their confidence. You can use them whether your speaking to a crowd, in a meeting, or on Zoom. But more than this, he shares some really neat information about the power of words to influence how people act, how you can vary your voice without even thinking about it, and why the Q&A portion of a presentation is yours to own if you keep one simple idea in mind. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Books: Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Improv Wisdom: Don't Prepare, Just Show Up Website: nofreakingspeaking.com Podcast on Apple Podcasts: Think Fast, Talk Smart 0:00 Introduction 2:28 Matt’s business bio 4:51 Eloquence and intelligence 5:50 What fueled your writing a book? 6:52 Tip #1: Reflection and goal setting 8:05 Tip #2: How to open a presentation 9:51 Tip #3: How to keep an audience engaged 12:23 Tip #4: Augmenting your vocal variation 14:03 Tip #5: Building your confidence 16:58 Tip #6: Handling the Q&A/objections. 20:57 The power of language 23:27 Using stories in your presentations 28:49 Top 3 confidence building exercises 32:27 Matt’s book recommendations 33:34 Matt’s principles to live by 35:50 Action Item
36:5405/09/2022
382 - 6 Insanely Effective TikTok Tips
Arielle Thomas, the producer of Stay Paid, keeps our TikTok full of fresh and engaging content. In today’s episode, Arielle is sharing 6 tools that have helped attract 50K followers to our TikTok in only 3 months. Join us and you’ll hear a piece of advice that contradicts everything we typically say about content, a brilliant hack for people who hate appearing on video that will draw in viewers, and the preferred content format that will have platforms pushing your content. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Stay Paid on TikTok: @staypaid_podcast Free images: https://www.pexels.com/ Video editors https://www.veed.io/ https://bigvu.tv/ Remove watermark https://snaptik.app/en https://instafinsta.com/ Search for paid video editors and other freelancers on: https://www.fiverr.com/ https://www.upwork.com/ 0:00 Introduction 2:11 Tip #1: Stay general 3:03 Tell stories 5:26 Use simple language 6:17 Tip #2: Use stock footage 9:11 Tip #3: Encourage comments 10:56 Include a call to action 11:42 Tip #4: Use the “time to post” tool: 13:40 Use “creator tools” 14:26 Tip #5: Cross pollinate content 16:29 Remove the watermark 18:01 Get help 21:43 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
23:0101/09/2022
381 - Building a $300M Realty Company with Crypto and Courtesy (with Vanessa Saunders)
Agree with her or not, you’ve got to respect Vanessa Saunders. She’s the founder, CEO, and principal broker of Global Property Systems Real Estate, a company that has a presence on 3 continents. Last year, they grossed $300M! A highly intelligent woman with a wealth of experience, Vanessa has some passionate opinions about the business model of mega brokerages, which she believes encourages agents to ignore the most critical aspect of real estate. But she’s also super excited about blockchain and cryptocurrency and how they are rapidly changing the way agents are doing business. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Website: bio.site/globalpropertysystems 0:00 Introduction 0:58 Vanessa’s business bio 2:54 The industry’s future: Mega brokers 5:08 The industry’s future: Innovation 5:48 Are all real estate transactions headed for crypto? 7:18 Story of first crypto transaction 9:24 What marketing strategy do agents neglect? 13:34 What do so many agents fail early in their careers? 16:57 What do you know now that you wish you knew earlier? 18:17 To what do you attribute your success? 22:06 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
23:2429/08/2022
380 - Creating a Sales Playbook That Actually Works
In today’s Silver Dollar episode, we’re going over the importance of having a sales playbook. If you already have a sales book, then great! But it’s likely that you’re missing at least one or two pieces that would make it a super valuable resource for you and your team. Don’t have a sales playbook? No worries because we’re giving you a blueprint that should make putting one together a straightforward process. Putting together a book that essentially spells out everything about your sales process is a time-consuming task, BUT you’ll have a valuable resource that will help ensure you increase your conversion rate, win more deals, and add to your bottom line. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Download: FREE follow-up call scripts - https://bit.ly/3SWqiTu 0:00 Introduction 0:26 What is a sales playbook? 1:56 The value in having a sales playbook 4:14 Include in a sales playbook – Lead sources 5:12 Include in a sales playbook – Ideal client persona 7:35 Include in a sales playbook – Pitch 8:28 Thoughts on sticking to the script 8:57 How to write a script 11:25 Include in a sales playbook – Sales funnel 12:38 How to create a sales funnel 14:33 Include in a sales playbook – Product or service details 15:00 Include in a sales playbook – Objections 15:55 Include in a sales playbook – Systems 16:12 Include in a sales playbook – Marketing materials 16:59 Why you need standards 18:09 How to roll out your sales playbook 20:15 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
21:0825/08/2022
379 - The Fundamentals of Building a Powerful Team (with Jess Lenouvel)
Back again is Jess Lenouvel, the creator of The Listings Lab—a coaching and training program that allows agents to have a successful real estate business that doesn’t suck them dry. Her previous episode remains highly popular, and this week she is talking to us about building a team and her new book (a must-have for every professional real estate agent). Listen and discover the one thing that stops agents from attaining the rewards that come with having a career in real state, the #1 mistake so many agents make when they first start out that ultimately deprives them of having control of their businesses, the universal check that will tell you if it’s time for you to hire your first agent, and whether you should keep an agent who isn’t hitting their potential. (The answer isn’t as clear as you might think.) Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Book: More Money, Less Hustle: Becoming a 7-Figure Real Estate Agent - https://amzn.to/3dhuahG Facebook Group: The Listings Lab Method™ for Real Estate Agents - https://bit.ly/3poVoWi We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 3:12 Why write this book? 5:27 Your own bandwidth is limiting 7:19 #1 mistake agents make when starting out 8:08 Reverse engineer from your vision 8:46 How do you plan a vision for 10 years out? 10:16 How do you know when to hire your first agent? 11:31 3 things to do before you hire any agent 13:44 #1 mistake when hiring a team 15:47 Hiring vs. outsourcing 18:07 Thoughts on goals vs. vision 20:40 Advice on hiring 26:03 ROI and the definition of success [Golden Nugget] 26:51 Put core values at the front of everything 29:10 What do you tell agents who are struggling? 32:46 The true value of a mission and vision 36:36 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
38:1222/08/2022
378 - Farming 101 | Choosing. Marketing. Campaigning.
In this Silver Dollar episode, we talk about one of the hottest topics in real estate—geofarming! But farming isn’t just for real estate agents—if you want to get in front of a specific audience in a specific location, then farming is for you. We discuss the types of farming (there’s more than just geo), how to choose a farm (there’s a little math involved), why farming works, how often you should reach out, and a few more useful ideas we were able to squeeze into 20 minutes. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Webinar: Geographic Farming Webinar - https://bit.ly/3pdyMrM Book: The Millionaire Real Estate Agent - https://amzn.to/3BSfaAU FREE predictive analytics list: staypaidpodcast.com/postcards Blog: The Only 3 Real Estate Content Ideas You’ll Ever Need - https://bit.ly/3BZCUTW We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:06 Applicability of farming across industries 2:14 The 3 types of farming defined 3:28 How predictive analytics work 6:12 How to choose a farm 8:25 Why farming works 10:41 Marketing to your farm (F. I. T.) 12:24 What to include in your marketing 15:00 Types of campaigns 18:41 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
19:3418/08/2022
377 - Killer Instagram Tips from Millie Adrian (@itsmodernmillie)
Millie Adrian, a.k.a. @itsmodernmillie, is an online educator who teaches aspiring social media influencers how to turn their personal brand into a full-time business. She’s got more than 200K YouTube subscribers and another 100K+ followers on Instagram! Millie discusses some super practical tips to grow your Instagram, including what you can do with captions to push your content to the Explore Page, the super easy way to find out how your content is performing and what to do with the results, and a brilliant content strategy that will save you from ripping off content and suffering from burnout. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Instagram: @itsmodernmillie YouTube: modernmillie FREE training: https://itsmodernmillie.com/ 0:00 Introduction 2:55 Millie’s business bio 6:29 Advice for the best IG content 8:18 The various IG algorithms 9:54 Advice regarding captions 12:18 How to tell what content is working well 14:47 How are you measuring success today? 17:37 Recommendation about best time to post 20:59 Being paid for your content 23:09 Millie’s use of YouTube 24:04 Millie’s creative process 25:53 Using content and value pillars to create content 27:26 Thoughts on how to avoid “ripping off” content 30:06 Thoughts about avoiding burnout 32:46 Millie’s routines for success 37:12 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
38:0515/08/2022
376 - How We Captured 50K TikTok Followers in Less Than 3 Months
If you’re not using TikTok, you need to get an account now! For two years running, it’s been the fastest growing social media platform, and, in this episode of Stay Paid, we’re sharing six tips we’ve learned that gained us 50,000 followers in just a few months! They’re easy tips—nothing complicated—so you can get started today. We give you the hooks you need and a very cool trick to use that will keep viewers watching until the end of your videos, a useful hack that eliminates the need to find new content for every video, and the one secret to how often you need to post. Be sure to check out our show notes at www.staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources FREE e-book: The Relationship Marketers Guide to Social Media Success - https://amzn.to/3PXtg8r 0:00 Introduction 2:22 Consistently consume content 3:54 Post daily 5:36 Use topics trending outside the platform 6:39 Use hooks 10:56 Niche down 14:41 Stick with it! 16:21 Decide upon your goals 18:35 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
19:2411/08/2022
375 - Booked Solid: Get More Sales Appointments Than You Can Handle
You can admire Brandon Bornancin, this week’s guest on Stay Paid, for so many things: pulling himself out of poverty; earning $12M for on online poker company by the age of 21; having the grit to start a company, fail to the tune of $4M, and start again; or revolutionizing the sales industry by building Seamless.AI, a search engine that can find anyone’s contact information. But one of the most admirable things about Brandon is his mindset. Brandon talks with the Stay Paid pals about his life story, how he build Seamless.AI, and great tips for appointment setting—but what really sticks with is how he sets goals and attends to what he calls “The 5 Pillars of Life.” You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources LinkedIn: https://www.linkedin.com/in/brandonbornancin/ Instagram: @brandonbornancinofficial Website: Seamless.AI Use referral code Stay Paid and get: Free daily newsletter $500 of free sales leads $500 of free bonus referral credits Books: Whatever It Takes - https://amzn.to/3OXUJ8w Sales Secrets - https://amzn.to/3ORLHdi Seven Figure Social Selling - https://amzn.to/3PXtg8r We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:57 Brandon’s business bio 4:33 Brandon’s first success as an entrepreneur 5:22 Brandon’s first failure as an entrepreneur 7:21 Seamless.AI origin story 8:39 Seamless.AI capabilities and success 11:06 Mindset and the 5 pillars 14:23 What holds you back: Lack of knowledge 16:03 What holds you back: Lack of activity 18:35 What holds you back: Fear 20:21 Tip #1: Appointment booking 23:40 Tip #2: Appointment booking 27:39 Tip #3: Appointment booking 29:02 Sales training: scripted or free form 33:50 Brandon’s routines for success 0:00 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
39:0908/08/2022
374 - Top 5 Must-Have Real Estate Landing Pages
Are you still sending strangers to your website, hoping that they will give you their contact information or (even less likely) reach out directly to you? If so, you're missing out on a HUGE opportunity for lead generation with hundreds, if not thousands, of people in your area. The reality is that people do not convert on home pages; they convert on landing pages. In this episode, we're going to go over the top five landing pages real estate agents need to start generating leads today. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Article: 5 Clever Real Estate Landing Pages That Actually Convert - https://bit.ly/3S7Y7AD Webinars ReminderMedia Landing Pages: A First Look at Our Newest Lead-Generation Tool - https://bit.ly/3OBBEJn The #1 Lead-Generating Facebook Ad to Run in 2022 - https://bit.ly/3oHHZYU Free e-books: The 5 Biggest Mistakes to Avoid When Selling Your Home - https://bit.ly/3cOVx2n Is a Multigenerational Home Right for You? - https://bit.ly/3SaJA7a A Guide to Buying Your First Home - https://bit.ly/3Q0T0Aj Demos : Landing Pages - https://bit.ly/3JgHf6S Local Events Newsletter - https://bit.ly/3PLUzTc Free offer: Postcards plus free landing page - https://bit.ly/3ScHh3t 0:00 Introduction 1:33 The difference between landing page and homepage 3:53 Our research and findings 4:41 Landing page 1: Home valuation/Comparative market analysis 6:49 Landing page 2: Property search 9:54 Landing page 3: Real estate farm 11:28 Landing page 4: Community guide 12:13 Landing page 5: Exclusive homeowner information 14:24 How to promote your landing pages 17:14 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
18:1004/08/2022
373 - Lead Generation That Works (with Jen Dillard)
During this week’s Stay Paid episode, we speak with Jen Dillard, who, along with her team of 14 real estate agents, was able to grow their sales volume from $21M to $78M in ONE YEAR! She discusses how she did it, what led her to build a team, how she keeps her agents motivated, and more. Listen to her interview to discover the marketing campaign she uses that has people recognizing her in the grocery store, the criteria she uses to successfully select new and experienced agents for her team, the conversation she has with agents who find themselves stuck that gets them moving again, and what she does in her newsletter that has people who aren’t even her client (yet) signing up to receive it. Be sure to check out our show notes at www.staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Instagram: @jdreteam 0:00 Introduction 1:15 Jen’s business bio 4:02 What led you to build a team? 5:49 What is your recruiting strategy? 7:10 Thoughts on growing pains 8:33 How do you motivate your team? 10:13 How do you approach lead generation? 11:33 How do you nurture and ask for referrals? 14:46 About Jen’s home staging service 16:53 What are you telling agents about the market? 18:58 What fueled your huge leap in growth? 20:41 What advice do you share with moms and female entrepreneurs? 22:16 What would you say to someone who is struggling? 24:38 Jen’s routines for success 26:05 Advice Jen would give to the younger Jen 28:01 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
29:1301/08/2022
372 - 7 Tips to Help You Start Networking
Most of us have never been taught that our net worth would be intimately tied to our network—that the relationships we should nurture will enrich our personal and professional lives in ways we’d never expect. So today, we’re going to address this essential life skill. We’re providing 7 tips for how to start building a network of professional contacts that will benefit you personally and professionally long into the future. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Blog: Get to Know Your Clients with the F.O.R.D. Method - https://bit.ly/3Ppm1po 0:00 Introduction 2:21 The nature of a business network 3:21 Benefits of a strong business network 4:34 Tip 1: Look for people who will help your career 5:43 Tip 2: Make friends, not connections 6:39 Tip 3: Tap people you already know 8:13 Tip 4: Join alumni club 9:12 Tip 5: Help others first 10:30 Tip 6: Get social 12:18 Tip 7: Follow up 14:26 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
15:1628/07/2022
371 - How to Create a Magnetic Authentic Brand
In her book, The Truth about Digital Marketing for Financial Advisors: How to Create a Magnetic, Authentic Brand That Unlocks Unparalleled Growth for Your Firm, Kristin Shea encourages financial advisors to remember that people do business with people, and to connect, add value, and engage with their clients in a way that is authentic to them and creates an amazing experience for their clients. Listen to her interview and discover the nature of “magnetic authenticity” and why it works to attract and repel potential clients (and why that’s okay), the damaging consequences of scaling a business to be too large, and the reason you should ignore the computer algorithms in favor of the human algorithm. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Download the first two chapters of Kristin's book here: www.truthaboutdm.com/earlychapters/ The Truth about Digital Marketing for Financial Advisors: How to Create a Magnetic, Authentic Brand That Unlocks Unparalleled Growth for Your Firm. Leave a review on Amazon, then email Kristin with your Amazon username. She’ll send you a free copy of her book to share with a friend! If you are an advisor who brings in $10M a year in new assets and would like to join Kristin’s exclusive community, then apply at TriadPartners.com/apply/SP. Follow Kristin on LinkedIn - https://bit.ly/3IQLZzU 0:00 Introduction 2:27 Kristin’s business bio 7:57 Observations about the conveyor belt culture 10:48 How are you creating custom experiences? 12:43 Triad Partner’s origin story 17:06 Connect. Add Value. Engage. (CAVE) 19:10 About “magnetic authenticity” 21:37 Example of magnetic authenticity in action 26:15 The experience that shapes Kristin’s content strategy 28:20 Social media’s human algorithm 33:38 Kristin’s commitment to being accountable 39:25 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
41:1025/07/2022
370 - How to Inspire Your Team to Perform at Their Best
Your job as a leader or manager is to provide your people with the opportunity and resources they need to succeed. In today’s Silver Dollar episode, we discuss how you can provide those opportunities and resources—and do it in a way that is also motivational! The keys are to provide the right task (we explain the two types of tasks), to the right person (it helps to know if they are intrinsically or extrinsically motivated), with the right type of reward (the wrong reward can work against you). You’ll get some real-world examples of how to apply what we’ve discovered to the workplace. Follow their lead, and you’ll reap the benefits of having more productive and happier team members. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Drive: The Surprising Truth About What Motivates Us by Daniel Pink - https://amzn.to/3z9Md1N 0:00 Introduction 1:26 Extrinsic vs. intrinsic motivation 2:17 5 motivational types 2:55 Algorithmic and heuristic tasks 4:14 Karl Duncker's candle problem 7:05 Application to the workplace 7:46 Examples 9:01 Locus of control 11:02 Example 12:42 Developing an internal locus of control 16:48 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
17:3321/07/2022
369 - Generating Leads in This Crazy Market (with Michael Hellickson)
Michael Hellickson is a top-rated coach whose clients are guaranteed to double their income, or he gives them their money back. Michael joins the Stay Paid pals to about the fantastic opportunities that await eager and disciplined agents during this crazy market. Listen and among the things you’ll find out are: the 3 strategic moves independent agents and brokers need to make now to pull ahead in this economy, the unbeatable “rule of 3” follow-up formula that gets leads to convert, why relying solely on referrals for new business is a recipe for disaster, and the single question you need to ask before hiring any business coach. Don’t forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources Text the words Club Wealth to 727-287-5993 and receive a list of the top 17 lead sources. Club Wealth Real Estate Agent Mastermind on Facebook 0:00 Introduction 2:10 Michael’s business bio 2:54 The market has shifted, and it’s great! 4:49 3 strategic steps to take now 7:34 Your job as a coach, team lead, or manager 9:21 Any lead sources better than others now? 11:47 The need for a diversified lead flow 13:46 Follow up. Make the calls. 18:02 Real estate requires direct outreach 20:30 The declining rate of buyer referrals 22:06 You need to ask for the referral 23:23 Making sense of buyer referral statistics 25:24 You need to diversify lead sources | Do it all 29:54 Coaching: You get what you pay for 31:42 Different coaches for different audiences 33:52 Success in your niche 36:10 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
36:5418/07/2022
368 - Quiz: What Motivates You?
Motivation is a hugely popular topic. There are self-help books galore, YouTube videos with thousands of clicks that promote stories of inspiration, and motivational speakers who get paid big money to speak to packed theaters. In today’s Silver Dollar episode, we’re talking about the different sources of motivation. Even more important, we discuss what you can do to improve your circumstances both professionally and personally once you discover what motivates you. Don’t forget to check out our show notes for details not included in the episode. Visit www.staypaidpodcast.com. Connect | Resources From Leadership IQ: Quiz: What Motivates You? - https://bit.ly/2FNFwIV From Sprout: Extrinsic vs. Intrinsic Motivation - https://bit.ly/3P9MSFB 0:00 Introduction 0:51 Popular interest in motivation 2:07 Definition of motivation 2:27 Intrinsic and extrinsic motivation 3:34 Personal reflections on motivation 4:40 The need for balance 5:52 5 motivational types 7:11 What motivates you? | Quiz 9:47 Arielle – Motivated by affiliation 10:00 Luke – Motivated by power 11:47 Josh – Motivated by achievement 13:18 The value of knowing aspects of your personality 14:14 Episode teaser 15:52 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
16:2914/07/2022
367 - The Quickest Path to Grow Your Business (with Jon Randall)
Having been a financial advisor, Jon Randall now coaches advisors and other professionals that retention is a growth strategy. In his book, Attract More Clients, Better Clients: The Art and Science of Marketing Your Business, Jon explains how service professionals like advisors, real estate agents, and others can grow their businesses faster, easier, and with less expense by doing more business with fewer clients. During his interview, he shares what he teaches others, including how one change can increase the likelihood of a client referral from 4% to 94%! Get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Book: Attract More Clients, Better Clients: The Art and Science of Marketing Your Business - https://amzn.to/3nJOjPh Website: https://dynamicdirections-d2.com/ Facebook: Jon Randall's Inner Circle - https://bit.ly/3RfSxf9 0:00 Introduction 1:33 Jon’s business bio 3:55 The quickest path to new clients 5:43 Go deeper with the services you offer 8:38 Improve the experience 14:02 Asking for referrals 16:58 Clients want to hear from you more often 21:06 Target marketing | Be a big fish in a small pond 24:29 How to find your ideal client 25:30 Niche | value proposition | bigger and better results 28:03 Creating client advocacy boards 31:35 Jon’s routines for success 33:54 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
34:3611/07/2022
366 - 10 Essential Email Subject Line Tests
Image having 100% confidence that if you were to use one subject line vs. another, you’d be assured a higher open rate . . . well, imagine no more. We’ve got the secrets, and we’re giving them away. In this week’s Silver Dollar episode, we review the results of 10 email subject line tests that will forever change the way you write your emails. And, as always, you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources 14 Research-Backed Ways to Split Test Your Subject Line for a Higher Open Rate - https://bit.ly/3OFW4lm 0:00 Introduction 3:00 How email subject line split tests work 3:40 Test 1: Name vs. No name 5:27 Test 2: First person vs. Second person 6:34 Test 3: Urgency vs. No urgency 7:38 Test 4: Longer vs. Shorter 9:30 Test 5: Emoji vs. No emoji 11:37 Test 6: Capitalization vs. No capitalization 12:30 Test 7: Exclamation points vs. No exclamation points 14:07 Test 8: Ambiguous vs. Specific 15:44 Test 9: Gratitude vs. No gratitude 17:10 Test 10: Free vs. Synonyms 20:15 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
20:5507/07/2022
365 - 3 Steps to More Referrals and Less Awkwardness (with Brandon Hegg)
This week’s guest is Brandon Hegg. Brandon has more than 15 years’ experience in sales production, leadership, and coaching. He especially enjoys working with new financial advisors to shorten their time to productivity. During his interview, you’ll discover all the details of Brandon’s IPA system for incorporating referral discussions into regular conversation and a super creative way to thank clients for referrals that immediately endears you to your client and the person referred. Plus, he explains how to get better client responses and more business with one key question. You can also get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Email: [email protected] LinkedIn: Brandon Hegg Cell phone: 612-271-5536 0:00 Introduction 1:41 Brandon’s business bio 3:28 A better way to ask for referrals (IPA) 4:55 Improve 6:14 Set the expectation 6:54 Praise 8:27 Ask 9:02 How when and often to ask for referrals 10:45 A different way to thank clients for referrals [Golden Nugget] 12:47 The importance of the 90-day touchpoint 13:22 You NEED to ask 14:22 Why you don’t say you’re busy [Golden Nugget] 15:24 Make your clients a part of your journey 17:11 Asking better questions and the limbic brain 20:02 How to tap into the limbic/emotional brain 23:11 The interplay between logic and emotion 25:15 Example 1 – effective and ineffective 28:01 Example 2 – effective and ineffective 29:36 Example 3 – effective and ineffective 30:34 Other successful lead sources for advisors 34:46 Advice Brandon would give to the younger Brandon 37:21 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
38:1004/07/2022
364 - Time Management Strategies to Dominate Your Day
The most successful people in business (people like Warren Buffet, Bill Gates, and their ilk) have an incredible ability to be highly productive. It’s not because they are super intelligent; it’s because they are able to focus on managing their day. In today’s Silver Dollar episode, we explain some of the techniques we can all use to reap the benefits of taking control of our days, rather than letting our days get out of control. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Blog: 5 Simple Time-Management Strategies for Real Estate Agents - https://bit.ly/3bCV6Hy 0:00 Introduction 0:54 How do you manage your day? 2:18 Decide what you care about and what’s important 3:16 List, prioritize, and bucket tasks 4:18 Time blocking 6:45 Task batching 8:12 Day themes 9:36 Measure your results 11:46 Benefits of time management strategies 13:28 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
14:1030/06/2022
363 - The Secrets of Successful Grassroots Marketing (with Dawn Myers)
Dawn Myers is an effective broker/manager who helps agents succeed in the individual, small group, and Medicare spaces. Her most consistent advice to newer agents trying to win clients—especially seniors—is to do something different. It’s that approach that has made her an advocate of grassroots marketing. And the stories she shares demonstrate that it works! Listen to our highly enjoyable conversation where we ask Dawn a wide range of questions about topics that include lead generation, partnering with other businesses, motivating a team of agents, the opportunities in insurance right now, and the game-changing shift to providing value. Remember that you can always get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources [email protected] 0:00 Introduction 2:45 Dawn’s business bio 5:24 What do you look for when recruiting agents? 6:30 What do you do to generate leads? 8:25 Being a resource; partnering with other businesses 10:25 Thoughts on networking groups (BNI) 10:57 What are you doing to stay in contact with clients? 12:20 How do you motivate your agents? 14:12 Where are you finding leads among seniors? 16:27 How do you approach coaching agents? 17:23 Recognition of your value to others 19:07 Testimonials demonstrating value 21:42 The secret to successful marketing 22:53 Advice Dawn would give to the younger Dawn 25:34 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
26:3527/06/2022
362 - Text Your Way to More Transactions
Did you know that 85% of consumers prefer text over calls and emails? Regardless of your preference, that’s an important number to know. In this Silver Dollar episode, we share our list of the four most important groups you should be texting today. We’re also providing examples of what to say that will reinforce relationships and move your business forward. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources It’s the season for summer travel! Deliver these FREE printable flight checklists during client pop-bys. Be a ninja at nurturing relationships and use the list as inspiration for memorable gifts you can attach that will make your clients’ flights relaxing and enjoyable. - https://remindermedia.com/printables/flight-checklist-tags/ 0:00 Introduction 1:06 Convenience and appeal of texting 1:39 Text your database 2:05 Ideas for texting your database (5-for-5 strategy) 5:19 Text your past clients 6:00 Ideas for texting past clients 8:34 Text your new leads 9:01 Ideas for texting new leads 10:40 Text your old leads 11:29 Ideas for texting old leads 14:36 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
15:1923/06/2022
361 - How to Let the Best Leads Find You (with Chris Smith)
Chris Smith is the co-founder of Curaytor, a real estate online marketing platform, and is considered to be one of the most influential thought leaders in how agents can use digital marketing to attract leads. During this week’s episode, Chris offers our listeners thought-provoking and expert advice on a wide range of topics, including: the biggest challenge facing agents (that’s going to get even more challenging!), how to attract leads with Instagram and TikTok, must-have tech for the modern agent, and how to get his Billion Dollar Sales Script! You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Billion Dollar Sales Script: https://www.theconversioncode.com/ Book: The Conversion Code: Stop Chasing Leads and Start Attracting Clients (2nd ed) - https://amzn.to/3zHr67B Book: Exactly What to Say: For Real Estate Agents - https://amzn.to/3zH4rrR Book: The Millionaire Real Estate Agent: It's Not About the Money, It's About Being the Best You Can Be - https://amzn.to/3tEPmmU Book: Building a StoryBrand: Clarify Your Message So Customers Will Listen - https://amzn.to/3QtTsrN Resource: https://www.gong.io/ Resource: https://www.salesscreen.com/ Resource: https://www.screencastify.com/ To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
49:4920/06/2022
360 - 6 Keys to Holding Employees Accountable
One of the greatest challenges leaders face is their ability to hold others (and themselves) accountable. It can be uncomfortable for a lot of people, but if you focus on 6 key areas we discuss, you will start getting the results that you need while still maintaining your relationships with your team. Get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources FREE Father's Day Gift Card Holders: Mail or drop off this Father's Day gift to your clients with a small gift card attached! - https://bit.ly/3tuSDFm Harvard Business Review: The Right Way to Hold People Accountable - https://bit.ly/3tuT4iY 0:00 Introduction 0:58 What does it mean to hold someone accountable? 2:05 Why accountability requires a process 3:04 Set clear expectations for employees 4:45 Ensure employees have talent and resources 6:28 Establish clear measures 8:45 Provide clear, direct, frequent, and honest feedback 12:29 Carry out clear consequences 15:12 Hold yourself accountable 17:45 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
18:3116/06/2022
359 - Building Better Client Relationships (with Ron Williams)
We were fortunate to book Ron prior to his speaking at this year’s Strategic Wealth Accumulation Tactics (S.W.A.T.) conference where he spoke about building relationships with clients. If you missed the conference, then this is your chance to hear some of his secrets, experiences, and knowledge. You can listen to Ron talk about creating authentic relationships with clients, how he capitalizes on unexpected and personal touch points, and his strategy for continued growth after your business hits $1M. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Website: Faith, Family, and Finances LLC - https://bit.ly/3NNwx92 Instagram: @real_ron_williams_ 0:00 Introduction 1:29 Ron’s business bio 2:59 How do you successfully build relationships? 4:59 How do you keep track of client relationships? 6:08 How often do you recommend dripping on clients? 9:27 Why and how did you switch to becoming an entrepreneur? 12:42 Why did you make it and other agents don’t? 15:15 Thoughts about prospecting, authentic follow up, relationships 21:34 Ron’s routines for success 24:30 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
25:1713/06/2022
358 - How to Stop Wasting Leads and Get More Referrals
The most powerful things in business are relationships. To develop relationships, you need to get to know people, which means having conversations. The best follow-up allows you to have those conversations. To get to know people, you need to have conversations. Consequently, the best follow-up allows you to have those conversations. This episode is for small business owners and entrepreneurs looking for a follow-up solution that will strengthen client relationships and garner more repeat business and referrals by helping you get to know your clients. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Special offer: StayPaid.com/magazine for a FREE sample magazine and (insane) discount 😲 Conversica: Study Finds Sales and Marketing Wasting 50% of Time and Money on Leads - https://bit.ly/3PWhBqS Download: FREE call scripts - https://bit.ly/3M8wQtv 0:00 Introduction 1:23 About ReminderMedia 1:58 Our value proposition 2:22 Pain points that plague salespeople 3:30 The loyalty gap 4:13 Chasing vs. nurturing leads 4:56 I should follow up, but how? 5:55 Providing marketing that creates frequency, impact, & trust 8:00 The marketing trap and how to avoid it 9:17 Creating personalized impact 10:26 The branded gift that recipients keep 12:09 How we help our clients have conversations and build relationships 13:55 What you can expect from ReminderMedia 16:59 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
17:3909/06/2022
357 - Grow Your Business with the 5-Step Secret That Elects Presidents
Phillip Stutts is a political marketing strategist who is the founder and chair of Go BIG Media, a company that uses big data to create story-based marketing that resonates with precisely defined audiences. His company is so good at what they do that they’ve helped to place governors, congressional members, and even US presidents into office. In this episode, Phillip explains the formula he uses to get political officials elected and how you can use the same methods to exponentially increase your business success. And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Website and free audience analysis call: phillipstutts.com/insights Book: The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents - https://amzn.to/3Mdmrgc 0:00 Introduction 2:02 Phillip’s business bio 5:39 The nightmare of every small business 6:47 The inspiration for Go Big Media 8:37 How Go Big Media is structured for success 9:36 Origin story of The Undefeated Marketing System 10:38 A hard lesson to learn 13:20 Keith Cunningham, Thinking Time, and the breakthrough 17:26 Step 1: Do a deep dive into your audience (story) 22:46 Step 2: Put together a strategy (story) 28:05 Step 3: Build your brand 29:03 Step 4: Test (story) 30:38 Step 5: Launch marketing campaign 31:55 Common marketing problem (stories) 35:49 The war for audiences’ attention 36:45 Consumer privacy and consumer data 38:31 Current consumer behavior in media channels 40:05 Phillips craziest political story 46:37 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
47:4506/06/2022
356 - 9 Tips for Having Meaningful and Motivational 1x1 Meetings
One of the most important meetings we can have with team members, employees, contractors, and others with whom we need to communicate frequently are 1x1 meetings. They’re one of the few occasions where we can have uninterrupted time to build the trust that is so necessary to any kind of relationship—including those at work. In today’s episode, we share 9 tips for having 1x1 meetings that both parties will find productive. And, as always, you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources 10 Ways to Conduct One-on-One Meetings with Impact on Cornerstoneondemand.com - https://bit.ly/3lT3epf 0:00 Introduction 0:48 One-on-ones is an opportunity to build trust 1:31 Get your one-on-one meetings on the calendar 2:50 Go in with a flexible plan 4:11 Let them do most of the talking 5:59 Celebrate wins 6:42 Focus on the future 7:35 Specify desired results 8:34 Ask good questions 10:23 Share information 12:39 Ask how you can help 14:38 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
15:3202/06/2022
355 - Creating Value Outside of the Buying/Selling Process (with Stefanie Lugo)
Stefanie Lugo is an agent from Scottsdale, AZ, not far from a hotbed of iBuyer market testing, who fully understands the impact that iBuyers have had on the real estate market. In this week’s episode, she argues that putting your value in front of prospects is critical. If agents are going to survive the onslaught of iBuyers and combat the industry’s negative image among members of the general public, then they are going to have to explain and deliver value not just during a transaction but before and after the sale as well. Stefanie does both by 1) knowing her ideal clients; 2) knowing what they are looking at on social media; and 3) using a 10x10x5 Instagram strategy that she explains during her interview. Remember you can always get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com Connect | Resources Instagram: @bryceandstefanie Podcast: The Market Authority Show with Stefanie Lugo on Apple Podcasts - https://apple.co/3GmgjB5 0:00 Introduction 1:24 Stefanie’s business bio 3:48 Early on, what did you do to prospect? 5:20 Getting in front of leads and offline 7:04 What is your social media strategy? 9:23 Finding your ideal client [Golden Nugget] 12:12 How to discover what clients are following [Golden Nugget] 16:00 Making yourself relevant and valuable beyond the sale 18:30 Using storytelling 19:44 Service generates referrals 21:39 Thoughts about missions and relationships 25:02 What is the biggest threat to real estate agents? 28:21 The public doesn’t understand an agent’s function 29:04 It’s never about money 32:35 Advice Stefanie would give to the younger Stefanie 34:56 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Social Media Advice for Real Estate Agents 2022 | Creating Value
35:5930/05/2022
354 - How to Stop Objections in Their Tracks [with Examples]
Internet leads can be a gold mine, but among the mix are bound to be the occasional land mine. In today’s episode, the Stay Paid pals are reviewing a framework for responding to objections (with examples!) that can move the conversation forward with even the most stubborn lead. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Free e-book: Guide to Cold Calling: The Techniques Needed to Close More Deals - https://remindermedia.com/ebooks/guide-to-cold-calling/ 0:00 Introduction 2:02 Affirm and agree with what is being said 3:32 Keep directing the conversation toward the discovery phase 6:21 Go for the “no” 7:57 Objection 1: I’m just looking 10:23 Objection 2: I’ve already got an agent 12:04 Objection 3: We’re not looking to buy right now 14:08 Developing relationships for the long term [Golden Nugget] 15:25 Reiterate your value proposition [Golden Nugget] 15:54 Objection 4: It would be crazy to buy in this market 18:48 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
19:3026/05/2022
353 - Taking a Bold Approach to Digital Content (with Christina Swyers)
Top-producing real estate agent Christina Swyers has become a six-figure earner due to her successful digital content marketing strategy. In today’s episode, she explains how to maximize the potential of Facebook Live, Instagram Reels, and YouTube with unique and captivating digital content that will make you the “digital mayor” of your town. You can always get more in-depth information and extra details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Connect with Christina by visiting her website at christinaswyersliving.com or call her at 314-629-5867. 0:00 Introduction 1:30 Christina’s business bio 5:46 How to determine your dollar per hour rate: Golden Nugget 6:45 What does it mean to be the digital mayor of your town? 10:06 What types of social media content do you use? 14:10 How much do you spend on branding ads? 20:42 How do you stay motivated every day? 24:00 Explain your prospecting efforts 27:20 Christina’s routines for success 28:32 Advice Christina would give to younger Christina 31:05 Action Item
32:0423/05/2022
352 - The Exciting Conclusion of Our Q&A with the Stay Paid Pals
In Part 2 of our Q&A, Luke and Josh talk about what it’s like when they disagree with each other. You’ll hear what they have to say about one another as they explain and discuss Enneagram personality types. The combination of their two personality types leads to some insights about how our hosts work together, and the influence this combination exerts on things like decision making, strengths, drawbacks, and more. Let us know your thoughts in the episode comments! And you can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Take our Listener Survey! Tell us what’s working and what you would like to hear. - https://bit.ly/3NcoaTS 0:00 Introduction 0:11 What is it like when you disagree with each other and how do you resolve the issue? 9:56 If you could pick another career, what would it be? 11:12 What is your favorite memory that you share with each another? 13:45 If you could go back and tell your younger self anything, what would it be? To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
21:1419/05/2022
351 - How to Fill Your Pipeline with Clients (with Sherri Johnson)
Sherri Johnson, this week’s Stay Paid guest, is a coach and trainer who was an incredibly successful agent and a broker until she became a national speaker with her own consulting and coaching company. She uses her experience, skills, Goldmine Pipeline strategy, and, most importantly, “sky’s the limit” mindset to accelerate the results of motivated agents. Oh, did we mention she took 750 agents from $600M to $1.7B in just 4 years? Yeah. She did that too. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Website (including free webinars): sherrijohnson.com Instagram: @sherrijohnsoncoaching Podcast: You Rock with Sherri Johnson - https://bit.ly/37E6W2G
44:5316/05/2022
350 - Luke and Josh Open Up Over a Couple of Drinks
This is our 350th episode, and we’re answering questions submitted by our listeners. Can you guess which one of us can’t hold his liquor, sucked his thumb until he was 12, and would choose to be a carpenter as an alternative career? We hope you have as much fun listening as we had recording. Visit us at www.staypaidpodcast.com. Connect | Resources Take our Listener Survey! Tell us what’s working and what you would like to hear. - https://remindermedia.com/podcast-survey/ 0:00 Introduction 2:00 How did the two of you meet? 4:43 What is one thing about yourself that no one else knows? 7:30 What other topic would you do if you could host another podcast? 10:05 What does success mean to you and what does it look like? 12:23 What is your favorite thing about ReminderMedia? 15:20 What have you learned from a guest on the show that you wished as a company we implement? 18:42 What is it like when you disagree with each other and how do you resolve the issue? To learn how to generate more referrals and repeat business, visit: www.remindermedia.com
19:2812/05/2022
349 - The stress-free IG strategy that keeps producing leads (with Chad Vaughan)
This week’s interview is with Chad Vaughan who has made his real estate career a success using Instagram as his primary lead-generating strategy. When you listen, you’ll hear his down-to-earth approach for using IG that includes a brilliantly simple way to generate content, how he uses IG polls to get engagement, and what he’s discovered about the efficacy of hashtags vs. captions. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Instagram: @chadavaughan Free e-book: How to Win at Instagram - https://bit.ly/39ziyod 0:00 Introduction 2:28 Chad’s business bio 3:36 Social media gave him an infinite audience 4:35 How did you produce content and convert it into leads? 5:49 My first clients came from Instagram polls 7:21 Do polls still work? How? 9:49 How do you develop your Instagram Reels? 12:08 Social media is the cornerstone of my business 14:21 Do you restrict your content to real estate? 16:32 About hashtags, captions, and algorithms [Golden Nugget] 19:24 Understanding the social media audience 22:20 The most useful perspective when posting to social media 23:45 Do what you do well, and be consistent [Golden Nugget] 25:43 Chad’s routines for success 27:43 Advice Chad would give to the younger Chad 28:56 Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpod... https://www.tiktok.com/@staypaid_podcast
30:2409/05/2022
348 - 10 Tips to Liberate You from the Grind of Bad Meetings
Meetings are sometimes a necessary evil, but we’ve got 10 tips for making them more effective and valuable. Some of the responsibility for better meetings rests with its leaders, but participants also have a role to play in making meetings productive and advantageous for everyone. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources FREE e-book: How 5 Top Producers Generate Referrals - https://bit.ly/37SdR8r 0:00 Introduction 2:39 Ensure you have an agenda 4:04 Come to the meeting prepared 4:51 Ensure the meeting has a leader/facilitator 6:20 Participate with questions and comments 8:03 Ensure the right people are in the room 8:45 Assess whether you need to attend a meeting 10:36 Ensure the meetings take no more time than needed 11:29 Show up early 12:48 Ensure action items are assigned and understood 13:54 Commit to completing your action items 17:32 Action Item
18:0905/05/2022
347 - How Dan Lesniak Made $22M in Year 1
Dan Lesniak closed $22 million in his first year as an agent. Today, he and his wife, Keri Shull, run the highest selling team in Washington, DC. They have 70 agents and closed 1,100 deals last year. He’s also a billion-dollar developer, best-selling author, coach, and Iron Man! In this week’s interview, Dan offers sage marketing advice for new agents, his thoughts about the best type of client touchpoint, and how team leaders can keep their top talent. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Website: https://www.kerishull.com/ Career opportunities: https://www.kerishull.com/careers Coaching and summit: Website: https://www.kerishull.com/ Instagram: @thedanlesniak 0:00 Introduction 1:34 Parallels between running a marathon and running a business 4:33 Dan’s business bio 8:31 Hyperlocal strategy and being the “mayor” of your town 10:17 Segment, target, position 11:25 How do you best position your business? 13:29 Can you over-market yourself? 15:13 What strategy gives you the best return? 16:47 How do you approach social media? 18:34 Two types of digital ads 20:07 What do you recommend spending on marketing? [Golden Nugget] 22:02 What are you doing to retain top talent? 28:21 What have you taken from being coached by Tony Robbins and Grant Cardone? 31:36 Dan’s routines for success 34:43 Action Item
35:4102/05/2022
346 - Your Mindset and the Exciting Implications for Success
Our minds are incredibly powerful. For example, a simple change to your mindset can significantly affect the outcome of a situation and, ultimately, your place in life. Professor Carol S. Dweck of Stanford University was the first to describe the differences between a growth mindset and a fixed mindset, and her research explains why some people fail and others succeed. We examine these opposing mindsets, explain how you can tell which one you tend to operate with, and how to take action and make needed changes. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com. Connect | Resources Mindset: The New Psychology of Success by Carol S. Dweck, PhD 0:00 Introduction 1:02 Would you hire for mindset or skill? 2:01 Beliefs about abilities and change 3:03 Beliefs about results 3:22 Beliefs about the unknown/challenges 4:00 Beliefs about feedback 4:23 Beliefs about others’ achievements 5:36 Findings from neuroscience 6:34 Is one mindset right and one wrong? [Golden Nugget] 8:37 Is mindset the result of nature or nurture? 9:34 Six actions
14:2128/04/2022