If you’ve shopped at John Lewis, Selfridges, Oliver Bonas or a large number of smaller independent retailers in the UK, you may well have seen The Bottled Baking Co products. They’re available in a wide range of mouth watering flavours and varieties. The company sells ready-measured baking mixes that contain all of the dry ingredients you need to bake delicious cookies, cakes, brownies, tray bakes and more, all conveniently within a lovely glass bottle. The Bottled Baking Co has even collaborated with M&S to create bottles containing Percy Pig and Colin the Caterpillar sweets as part of their brownie ingredients. In this new Start-Up Story, Leeds-based The Bottled Baking Co founder Greg Fraser looks back to the key challenges he overcame before launching his business in 2016, while explaining where his fantastic business idea came from and how he turned it into a successful business. So, what are the key ingredients when you want to start and run a successful and innovative food business?Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

When you start your own business, you must minimise your start-up costs, because then your business starts to make a profit much sooner. If you have to shell out for stock, it increases your start-up costs considerably. And you tie up money you could have used to run your business, while there’s also a risk that you’ll be left with stock you can’t shift. For many small businesses, print on demand provides the perfect solution. If you sell printed items such as greetings cards, wall art/posters, T-shirts, mugs, water bottles or a wide range of other items, print on demand enables you to get the exact amount of products you need after you’ve made a sale, which is far better for your cash flow. And you can trial new products without having to shell out big sums of money. In this new Start-up Story, Ruth Sparkes of poster/wall art brand Nordhuset explains how she started her own business and she shares her key start-up tips. She also explains what role the global pandemic played in her Nordhuset start-up story and how your business can get the very best out of print on demand.This episode is brought to you thanks to the support of Gelato who enable you to create and sell high-quality, custom products and merchandise for your ecommerce business with their print-on-demand services. Sign up to Gelato for free today and get 50% off your first order (within 48 hours of signing up).Show notes can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Confidence is said to be everything. That’s not strictly true, because other things in life and business are also important. But, confidence can help you to overcome challenges, build relationships, take risks, deal with setbacks but ultimately achieve great things. You need to have confidence in yourself and your business. So, why might that not be the case? What impact can a lack of confidence have on you and your bottom line? Crucially, what can you do to build up your confidence in yourself and your business and what’s the best way to communicate that confidence to your customers? In this fascinating episode, which contains lots of practical advice, these and other key questions are answered by Debbie Green, founder of award-winning Wishfish Coaching & Development and co-host of the Secrets From a Coach podcast.This episode is brought to you thanks to the support of PPL PRS. TheMusicLicence from PPL PRS provides a streamlined music licensing service, with a single point of contact, to make it easier to legally play and perform music in public. Visit themusiclicence.co.uk to find out more. Show notes can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Building a website and driving traffic to it is all well and good but if your site visitors don't go on to make a purchase, an enquiry or subscribe it will be of little benefit to your business. In part two of this special two-part mini series, Craig Murphy, founder of Birmingham-based Alt Agency, shares top tips and advice on how you can improve your website's conversion rate. With practical tips on issues such as page loading speed and calls to action, you will walk away with actionable insights that can boost conversions and turn your web visitors into subscribers, paying customers or advocates for your business. Craig is an expert in web design, development and maintenance and he has helped many businesses to optimise their website conversion rates.This episode is brought to you thanks to the support of ALT Agency. Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Even if you don’t sell online, having a great website is a must. Before many customers will buy from you, they’ll want to find out more about what you sell and how much you charge. Many will also want to know more about your story, who you are, your values as a business and what makes you special. If you want as many visitors as possible to your website, you need to optimise it so that it ranks high up in search engines such as Google. But what does that involve, where do small businesses go wrong when it comes to “SEO” (search engine optimisation) and as a small-business owner can you do it yourself? In the first of a two-part special on small business websites, answering these key questions and others is Craig Murphy, founder of Birmingham-based ALT Agency. Craig is an expert in website design, development, SEO and website maintenance. He’s helped many businesses to optimise their websites for search engines, which has enabled them to attract more visitors and make more sales.This episode is brought to you thanks to the support of ALT Agency. Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Success, and indeed survival in business, relies upon making enough sales. If you don’t, you’ll soon run out of cash and that’s likely to spell the end for your business. If you are to make enough sales, you must generate sufficient sales leads, which is a never-ending challenge, because all businesses lose customers over time. So, how does your business generate leads and how many leads is enough? Not all will convert to actual sales, of course. What’s the difference between 'qualified' and 'unqualified' sales leads? What are your options if you want to generate sales leads online and how about offline? Answering these and other key questions is sales expert Charlie Day, founder of her own sales consultancy, Charlie Day Sales, author of the book Sales Is Easy If You Know How and creator of the Facebook group of the same name, which has more than 10,000 members. Charlie is on a mission to “help small business owners to sell with ease and confidence”.This episode is brought to you thanks to the support of AI-powered quiz platform Interact. Activate ideal customers with quizzes and convert them from passive viewers into engaged buyers. From lead generation to audience segmentation, the Interact tools are designed to help small businesses achieve their goals and grow their business. Try Interact's AI tool for free now.Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Who among us doesn’t enjoy a toastie or Mexican-style wrap? Both can be a delicious snack or meal. CRIMPiT is a successful new British business. Its clever, innovative products offer a quick, easy and mess-free way to create delicious toasties using your kitchen toaster or burritos, calzones, enchiladas, kebabs and pasties that can be heated in your air fryer, oven or pan. CRIMPiT co-founders, Mike Harper and Ian Critchlow were inspired to create CRIMPit by the need to create a speedy, high-protein, low-carb snack for Ian's elite swimmer son. In this new Start-Up Story, Mike explains what challenges he and Ian had to overcome to start their business, win more than half a million customers and get their products onto the shelves of high-street stockists in the UK. CRIMPiT is about to launch in the US, so what has been the recipe for its success?Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

There are more than 310,000 retail businesses in the UK, which is 5.7% of all businesses, with SMEs accounting for more than 99% of them. Many UK retail businesses, especially those in the high street, have had a very tough time in recent years, having battled Covid and a record inflation-fuelled cost-of-living crisis that’s left consumers much more careful when it comes to spending their cash. So, is it still worth starting a small retail business and if so where do the best opportunities lie? Should you take on premises or stay strictly online? How do you set yourself apart and create a winning brand? Answering these and many other key questions is Catherine Erdly, a small-business independent retail expert with more than 21 years’ experience, 17 of them spent working for high street names. She now works exclusively with start-ups, independent brands and retailers, helping them to grow their profits.This episode is brought to you thanks to the support of Square. Whether you're a small business or a multi-location retailer, Square's retail POS system includes all the tools your retail business needs including payments, inventory management and ecommerce. Find out more about Square's retail POS systems at square.com.Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Creating a great customer experience is crucial, especially for new and established businesses operating in retail and hospitality. If you don’t create a great experience, many customers will avoid your business or head for the exit not long after entering your premises. There are many ways to encourage a great customer experience, but the potential for using music to create the right mood cannot be overstated. Music really can boost your profitability, as expert Liam Wood of the New World Trading Company explains.This episode is brought to you thanks to the support of PPL PRS. TheMusicLicence from PPL PRS provides a streamlined music licensing service, with a single point of contact, to make it easier to legally play and perform music in public. Visit themusiclicence.co.uk to find out more.Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

How and why would a small business attempt to take on the multinational petrochemical companies? Can a small business even compete in a market dominated by a handful of big players? In short, yes! Dawn White of Ecoegg did just that.Dawn White battled eczema while growing up. Her struggles with sensitive skin inspired her to create a detergent that was kinder to her skin and contained no nasty chemicals. Dawn tells us how she invented her own pioneering, eco-friendly detergent pellets and innovative laundry container that allowed the pellets to be placed directly into washing machine drums. Packed with lessons on how to develop new products, how to set your business apart from established rivals and how to get your products stocked by major retailers, this episode is a must-listen for anyone starting a small business or launching a new product or service.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

If you don’t have a well researched business plan, you may still be able to start and grow a successful business – but it may never achieve its full potential. To do that, you need goals and a successful strategy that enables you to achieve them. Essentially, that’s what a sound business plan offers you. So, what are the key components of a successful business plan, how do you use it to grow your business and what are the classic business plan mistakes you need to avoid? Nicola McKenzie, co-founder of AI-enabled business plan platform Venture Planner, provides the answers to these and other key business plan questions.Show notes for the episode can be found on the Start Your Own Business podcast website. Find more help and advice on starting a business at Start Up Donut.This episode is brought to you thanks to the support of Venture Planner. Designed to assist start-ups and small businesses, Venture Planner utilises the power of AI-driven technology for tasks such as market research, financial projections, and document generation, aiming to streamline the business planning process. Get a free trial and 10% off when you sign up with code DONUT.

What does the future hold for small businesses in the UK in the next five to ten years? Which businesses are most likely to survive and succeed? How will customer wants and needs change and how might small businesses market their products and services to them? Will online sales continue to grow and is that likely to bring about the demise of the high street? What about managing, and, could AI actually be a good thing for small-business owners? Applied futurist, speaker, writer and consultant Tom Cheesewright, explains how the small-business world is likely to change in the next five to ten years. Show notes for the episode can be found on the Start Your Own Business podcast website. Find more help and advice on starting a business at Start Up Donut.This episode is brought to you thanks to the support of Mediahawk. Mediahawk is a leading call-tracking and marketing analytics solution. Their software helps businesses big and small to quickly and easily pinpoint their most profitable marketing activities, cut wasted spend and drive more leads and sales. Founded in 2002, Mediahawk pioneered call-tracking technology, and have remained at the forefront of the industry ever since.

Many new small independent retailers buy their stock wholesale, often from small suppliers, makers and craft businesses. It can really set you apart by providing you with high quality, exclusive stock that’s superior to the mass-produced options sold by others. But where do you find such suppliers and how do you negotiate good deals? Consultant and wholesale and retail expert Therese Oertenblad answers these key questions, while also providing tips for micro makers that want to sell their wares to small retail businesses.    Show notes for the episode can be found on the Start Your Own Business podcast website. Find more help and advice on starting a business at Start Up Donut.This episode is brought to you thanks to the support of Faire. Faire is a global marketplace for local retailers to discover the best emerging and established brands to stock their stores risk-free. Faire enables independent retailers to grow their business with the advantages of big players and empowers makers to seamlessly build and run their wholesale business. Faire was founded in 2017 and is powered by the idea that the future is local.

Starting your own business is challenging. If you haven’t done it before, you’ll inevitably lack know-how, while there are common pitfalls to avoid. So, what key tasks do you need to complete when setting up your own business, if you’re to get off to the best possible start? Start-up and small-business content expert, journalist Mark Williams, answers this and other key questions. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

While some businesses grow steadily over many years, others achieve significant growth in a far shorter time and are started with that key aim. This episode looks at what types of start-ups are most scalable and in which sectors they’re usually to be found. The guest expert is Guy Rigby – AKA The Entrepreneurs’ Adviser – SME mentor and author. He explains how to start a scale-up and how to overcome key scale-up challenges.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

Email marketing can be a highly cost-effective way to attract and retain customers, but your email marketing strategy and content have to be right if you are to get the open rates and click-throughs that lead to sales. Email marketing expert Laura Hanlon of Birmingham-based agency Pink Leopard reveals the secrets of building good email marketing lists, sending marketing emails in the right volume at the right time, getting your content and subject lines spot-on and the all-important business of measuring your success so you can improve your results.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

In 2019, tired of their daily commutes and living for weekends, Charlie Low, then head of analytics for an adventure travel company, and design consultancy engineer Dale Comely decided to leave the nine-to-five behind by converting an old DHL delivery van into an off-grid mobile home, so they could live a simpler life and travel around Europe. They wrote a best-selling guide to converting vans into campervans, and launched their award-winning business, Nohma (at the time of recording called Climbingvan), which helps others with their campervan builds and provides an off-grid electrical system design service. So, what key start-up lessons did they learn and how do they run a business from their van while traveling around Europe?Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

Running a small business can leave you feeling isolated and lonely at times. Often you have no one to share your thoughts and feelings with. That’s when reaching out to other small-business owners can really help. Great value can be gained from seeking their independent opinions (and giving them yours). Many formal peer networking options are available, but even just occasionally meeting up for a coffee or something stronger with other business owners can be mutually beneficial. In this episode, award-winning business coach, mentor, adviser and peer board facilitator Jonathan O’Shea explains the business and personal benefits of seeking peer group support.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

There are more than 5m family businesses in the UK. They employ 14.2m people and generate a quarter of UK GDP. Many people who start a business do so with a family member, whether their spouse, partner, sibling, son or daughter or other relation. And although there can be many pros to going into business with family – there can be cons. So, what’s the key to getting it right so that the business is successful and family relationships are safeguarded? We ask Fiona Graham of the Institute of Family Business, who provides tips that could also help you if you’re thinking of going into business with a colleague or friend.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

Matt Mahatme and Jordan Palmer were bartenders who spotted a gap in the market for mixers that combined big flavours with less sugar, fewer calories and nothing artificial. “We wanted to create a brand with a bit of an edge, with a contemporary feel, that looked as good as it tasted,” recalls Matt. Since launch in 2018, helped by a successful crowdfunding campaign, Lixir Drinks has grown into an award-winning mixer brand that’s proved highly popular in the UK and internationally. So, what key start-up lessons did they learn and what’s the recipe for their success?Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

Some people ooze self-confidence. And while others aren’t very self-confident, most are probably somewhere in between. Often things happen to us in life and business that damages our self-confidence. Why do some people lack self-confidence while others are supremely confident? How can you boost your self-confidence? Self-confidence and human behaviour expert Jo Emerson answers these and other key questions.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

Following a year of eye-watering inflation in 2022, especially energy prices, economic forecasts for the UK for 2023 make for pretty sobering reading. According to the Bank of England, the UK is facing its longest recession since records began, while the UK Office for Budget Responsibility (OBR) expects the UK economy to shrink by 1.4% in 2023, leading to the biggest drop in living standards on record, with consumer spending set to plummet. So, with really challenging times ahead for many UK businesses, what can owners do to mitigate risk and make their business as recession proof as possible? Find out from Rory MccGwire, founder and chief executive of Atom Content Marketing, publisher of the Donut websites – and battle-scarred veteran of previous recessions.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

Time is the one thing that small-business owners don’t have enough of, with many having to work long hours. Those starting a new business often must work even longer hours to get their business off the ground and into profit. So, what’s the key to making best use of every minute of every day? What role can technology play? Where can time be lost? How can people work less and get more done? How can listeners stay better organised and productive each day? These are some of the key questions covered in the penultimate episode of our third series. Sharing her insight is guest Clare Evans, leading time management expert and productivity coach. She is also the author of the bestseller, Time Management For Dummies.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money. This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

More than 640,000 new businesses are started each year in the UK and most don’t grow much, they pretty much stay as one person enterprises, which suits their owners. Others are more ambitious, they want to take on staff, win many more customers, expand their operation, grow their business and take it to new heights. But growth isn’t a given. You have to work hard to achieve it. You must make good decisions. You have to take risks. You need some luck. There are many new obstacles to overcome. In this episode we speak to Mark Hart, Professor of Small Business and Entrepreneurship at Aston Business School, who is also Associate Director of the Aston Centre for Growth and Deputy Director of the national Enterprise Research Centre. Mark explains why some owners are able to grow their businesses into much bigger enterprises – while others fail. He outlines the critical factors that affect growth and offers his advice to small-business owners who want to make it big.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money. This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

The best start-up advice usually comes from the best-placed experts of all – those who’ve actually been there and done it. In this Start-up Story episode, we speak to Surlender Pendress, co-founder of the Love Writing Company, which is based in the West Midlands. It sells innovative writing pencils, erasable colour pencils and washable crayons developed specifically for children’s hands, created to make it easier, quicker and more enjoyable for children to learn to write. Surlender started the business in 2019 with Mark Sherwood. She explains where the idea for her business came from and retraces her start-up steps, looking at key challenges she faced and how she overcame them.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money. This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

Instagram is the world’s seventh most-visited website. Some 1.22bn people use Instagram each month, with 18 to 34 year olds making up the biggest share of Instagram’s audience. About 90% of Instagram users follow at least one business, and reportedly, half of its users have discovered new brands via Instagram. When you get it right, Instagram can be a superb, low-cost way to market your business to new and existing customers. In this episode, we speak to Lou Chudley of Bristol-based agency, Spark Social. She reveals her top tips on how to build a brand on Instagram and generate leads and sales. If you want to find out how to use Instagram to grow your business, this episode is packed with top tips, so don’t miss it.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money. This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

Making sure that you have the right tech can enable your new business to quickly get established and grow. If you don’t have the required IT hardware and software – it will hold you back. In this episode, we speak to leading small-business technology expert, Richard Hillsdon, of Caerphilly-based IT consultancy Tekeez, which provides IT systems, remote support and advice to small-business customers throughout the UK. Richard explains how you can work out your start-up's IT hardware and software needs and make sure that you have what you need to help power your success and growth.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money. This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

The best start-up advice usually comes from the best-placed experts of all – those who’ve actually been there and done it. In this start-up story episode, we speak to Troy Johnson, co-founder of Sweet Dee's Jerk (Juici Jerk at the time of recording), award-winning Caribbean food brand, kitchen and meal-kit maker, which is based in Tooting, South London. Sweet Dee's Jerk also sells its delicious sauces online, as well as mouthwatering Caribbean delights from locations in London, including Selfridges, while also providing private and corporate catering services.In 2017, Troy started the business with his brother, Jarrell, inspired and influenced by their mother’s West Indian home-cooked delights. But the Johnson brothers are winning many fans with their own unique, modern take on traditional Caribbean cooking. Here Troy looks back at his start-up journey and offers some great start-up advice.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money. This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

Offering superior customer service is a proven way that small businesses can be more attractive to customers and lure them away from larger and more established competitors. But any commitment to offering superior customer service has to be firm and consistent throughout your business. In this episode, we speak to leading customer service expert Stephanie Edwards of Wiltshire-based Customer 1st, specialist provider of innovative self-paced online customer service programmes. She explains how you can raise your customer service game to enviable heights and attract and retain customers as a result.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money. This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

More than 640,000 new businesses are launched each year in the UK and the popularity of starting up continues to grow. But significantly rising costs means many people will have to try to start their own business with little or no money. In this first episode of our third series, we get top money-saving start-up tips from Lucy Cohen of Mazuma, leading provider of low-cost, subscription-based accounting services. With a relatively modest budget, aged just 23, Lucy founded Mazuma with Sophie Hughes in 2006. It’s since grown into a multi-award-winning business with almost 40 employees. If you’re strapped for cash but determined to start your own business, don’t miss this tips-packed season-opener.Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money. This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at [email protected]

In the UK, small businesses are reportedly owed more than £23.4bn in unpaid invoices. That’s an eye-watering amount that creates significant cash flow problems for many business owners. Late payment remains a big problem for SMEs, with many large businesses particularly bad at paying their small-business suppliers on time. This can have disastrous consequences. Research by the Federation of Small Businesses suggests that 50,000 UK businesses a year close down as a consequence of late payment. In this episode, former small-business and consumer-affairs broadcaster and writer, Liz Barclay, who became the Small Business Commissioner in 2021, talks about political, economic and business factors that could make late payment worse in 2022 and 2023, and what small businesses can do to limit the chances that it will affect them. Liz also shares her insight on chasing overdue invoices, charging interest and what legal steps you can take should late payment become a bad debt.Visit Start Up Donut for more free information on getting paid and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This bonus episode of the podcast is brought to you thanks to the support of the Federation of Small Businesses.

Whether it’s via a market stall, shop, garage, restaurant, café or a range of other settings, being able to sell successfully face-to-face is key to success. It comes more naturally to some rather than others, but by adding knowledge and experience, most can get much better at it. In this episode, you can pick up some tried and tested face-to-face selling tips from sales expert Glen Williamson, who provides key dos and don’ts. Glen is the CEO of sales consultancy, Kiss the Fish Training. As a consultant sales director, sales trainer, speaker and accredited master coach, Glen works with sales professionals and SME business owners to help them to reach new heights of sales performance. With more than 30 years’ experience, Surrey-based Glen is also a Fellow of the Institute of Sales Management and is Chair of Judges at the UK Business Awards.Visit Start Up Donut for more free information on selling and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

Potentially it can be a legal minefield with costly consequences if you get it badly wrong when recruiting and managing staff. There is a wide range of legislation with which employers must comply if they want to stay out of trouble. In this episode we speak to employment law specialist, solicitor Hannah Thomas of Markel Law. She explains how small businesses often get into legal difficulties when hiring and managing staff and provides practical advice on how to get it right. Hannah has specialised in employment law since 2009, having acted for employers and employees in contentious and non-contentious employment law matters. She has also helped employers to draft employment contracts and handbooks and continues to provide advice to businesses and HR professionals on all aspects of employment law.Visit Start Up Donut for more free information on recruiting and managing staff and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

As well as being better for the planet, being a net-zero business can bring a range of bottom line benefits. However, according to FSB research, although most small firms are concerned about climate change, only one-in-three has a plan to help tackle it. In this episode, consultant Graham Oakley explains how his business ensures that it is net zero and sustainable, while providing practical advice to other start-ups and small businesses that want to do the same. Graham is the commercial director of multi award-winning West Midlands-based Clear Three, which works with business owners to reduce waste, pollution and misuse of natural resources to become cleaner, greener, more efficient and more profitable. Clear Three works with many customers operating in the laundry sector and among other things, the company is known for its award-winning carbon-reduction software.Visit Start Up Donut for more free information on starting a business and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

Digital advertising can enable businesses of all sizes and ages to attract customers. Its popularity continues to grow. About £10.5bn was spent on digital advertising in the UK in the first half of 2021 – 42% higher than in H1 2019. Paid search makes up 36% of UK digital advertising spend, followed by digital display on 27%. In this episode, digital marketing expert Charlotte Sheridan explains the advantages of online advertising and runs through some key dos and don’ts. You can pick up many top tips to increase the chances that you’ll achieve a good return on investment when advertising online. Charlotte is the founder and director of The Small Biz Expert, which is a London-based full-service digital marketing agency that helps small-businesses to grow by marketing their brands, products and services online. Charlotte has helped a long list of small business clients and just one of her areas of expertise is digital advertising, whether on Google, Facebook or other platforms.Visit Start Up Donut for more free information on online advertising and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

Some small-business owners don’t claim their full allowable expenses, which means they end up paying too much tax. Other small business claim for costs to which they’re not entitled, which can lead to problems if HMRC finds out. In this episode tax expert Mike Parkes provides a valuable introduction to claiming allowable expenses aimed at sole traders and freelancers, including those related to operating a business from your home, utility costs, travel and vehicle costs, buying tools and equipment, etc. Mike Parkes is Technical Director of Oldham-based GoSimpleTax, award-winning software that makes filing Self Assessment tax returns easier for sole traders, freelancers and others who pay Income Tax via Self Assessment. Mike has worked in the small-business and sole-trader accounting and accounting software space for almost 25 years, so he knows a thing or two about Self Assessment and allowable expenses.Visit Start Up Donut for more free information on allowable expenses and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

Running your own small business can bring many highs and lows. It can be very stressful at times, too. In this episode, esteemed expert Sir Cary Cooper provides practical advice on dealing with stress when running a small business, while explaining the dangers to yourself and your employees if you fail to manage stress and disappointment effectively. Sir Cary Cooper is the 50th Anniversary Professor of Organizational Psychology & Health at the Alliance Manchester Business School at the University of Manchester. Sir Cary is also President of the Institute of Welfare and Chair of the National Forum for Health and Wellbeing at Work. He is co-founder of the Robertson Cooper mental health, resilience and wellbeing consultancy, and has been described as the UK media’s first-choice expert for comment on workplace issues.Visit Start Up Donut for more free information on how to manage stress and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

The history of family business Grasmere Gingerbread dates back to 1854, when Victorian cook, Sarah Nelson, invented Grasmere gingerbread and started selling it locally. Third-generation owners Joanne and Andrew Hunter now run the and Yasmine is their daughter. As well as gingerbread – which is said to be the world’s best – Grasmere Gingerbread sells award-winning rum butter, toffee, fudges, chocolates, conserves, Cartmel Sticky Toffee Sauce, Kendal Mint Cake, ginger beer and other mouthwatering delights. Some years ago, Grasmere Gingerbread started to sell its delicious wares online and it’s proved to be a very wise decision. In this episode, Yasmine retraces the steps Grasmere Gingerbread took to start selling online and shares her advice to other new and established small businesses that want to replicate Grasmere Gingerbread’s success.Visit Start Up Donut for more free information and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

Such has been digital marketing’s rise to prominence that you could be forgiven for believing that there’s no point in bothering with offline marketing when it comes to trying to attract new customers to your start-up or small business. But for many start-ups and small businesses, tried and tested offline marketing techniques continue to offer excellent returns, enabling them to attract and retain customers for a relatively modest budget. In this episode, expert Tony Dowling, director of Swansea-based Real Inbound Marketing, runs through the main offline marketing options that are available to small businesses, including word-of-mouth, face-to-face networking, as well as newspaper, magazine and even local radio advertising. Tony shares his considerable insight, so you can learn how your start-up or small business can ensure the best results from offline marketing.Visit Start Up Donut for more free information on offline marketing and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

Advice on achieving the right work-life balance, managing your time, feeling supported and safeguarding your health and mental wellbeing.Running a small business can be highly demanding and working alone can make you feel isolated. In this episode, Christine Husbands joins us to offer tips on how to take better care of yourself, so you and your new business benefits.        Christine is the managing director of RedArc, which works with the Federation of Small Businesses and other organisations, and provides advice and emotional support to help people to better cope with illness, disability, trauma or bereavement.Visit Start Up Donut for more help and information and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. The first series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

An introduction to selling online, whether via marketplaces such as eBay, Amazon and Etsy, or your own e-commerce or general website.In this episode we speak to online selling expert, Chris Dawson, who talks about the advantages of selling online and guides us through selling via popular marketplace platforms.   Chris is co-founder and editor of Tamebay, leading source of intelligence and news for those who sell on online marketplaces, whether experienced “power sellers” looking to boost their sales or beginners looking for best practice advice. Chris co-founded Tamebay in 2006, but for eight years before that he’d been a full time eBay seller.Visit Start Up Donut for more free information on selling online and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. The first series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

An unmissable introduction to the all-important business of online marketing and digital marketing methods you can use to attract and retain customers.In this episode we speak to Aggie Meroni to find out all about social media marketing on Facebook, Instagram and Twitter, search engine marketing, so you stand a better chance of people finding your business via search engines such as Google, and organic and paid online advertising. You’ll also get an introduction to email marketing.Aggie is the founder and CEO of White Bee Digital, a consultancy that helps start-ups and small businesses to build their online presence, so they can attract and retain more customers.Visit Start Up Donut for more free information about marketing your business online and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. The first series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

Pick up top tips and learn key start-up lessons from the biggest experts of all – those who’ve actually been there and started their own business. In this episode we speak to Lee DeSanges, founder of Birmingham-based Baked In Brick, a business he launched in 2015 from his garden shed. Soon Lee was cooking and selling BBQ chicken tikka wraps out of a modified Mini Cooper, as well as wood-fired style pizza at events and street markets. More recently, Lee opened his own Baked In Brick restaurant in Birmingham.Find out what Lee would do differently if he had to start his business again and what his key start-up tips are.Visit Start Up Donut for more free information about starting a business and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. The first series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

Why it’s important to spend as little as possible when starting a business, where to get funding and tips on cash flow management and setting prices.In this episode we speak to Guy Bridge to find out about the pros and cons of various sources of start-up funding. Is it possible to start a business with little or no money? What can you claim for when running your business from home all or some of the time? You can also find out about how to keep your cash flow healthy, which is arguably the most important challenge you face in business. Guy is the CEO of Finpoint, a business finance platform that makes it easier for SMEs and their advisers to find the right business finance. Finpoint works with the Federation of Small Businesses and many other organisations. Previously, for 25 years, Guy worked in banking for HSBC, RBS and others, so he’s highly experienced when it comes small business funding and finance. Visit Start Up Donut for more free information on raising money and managing your cashflow, and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. The first series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

Why a brand is much more than just colours, fonts or slogans and how to come up with a great business name.In this episode we speak to Liz Mosley to learn the importance of creating a strong, distinctive brand when starting a business. We hear about the importance of brand values and how to create a distinctive brand identity. Liz is the host of the popular Building Your Brand podcast, which advises small businesses on a wide variety of subjects linked to their brand and marketing. She also offers training courses for small businesses and she’s a graphic designer with more than 10 years’ experience who creates stunning brand identities for start-ups and small businesses.Visit Start Up Donut for more free information on branding and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. The first series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.