You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.   Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business around a life you love.    My guest on today’s episode has entrepreneurship ingrained in her DNA. Growing up working in her family’s restaurant, Shirin Zakerion developed a knack for customer service and leadership at a young age.    As she pursued a career in the hair industry, she found herself thrust into the world of entrepreneurship that was disappointingly filled with burnout.    But she persevered.    Tune in to hear how she rediscovered her passion and commitment for haircare and is now running a thriving business that is authentic to herself and her business.    Shirin’s remarkable journey, from burnout to rediscovery, is a testament to her resilience and a driving force behind her success.   In this episode, we discuss:  Shirin’s entrepreneurial and family background that led her into the hair industry The cause that made her take a hiatus from the hair industry How she rediscovered her passion that led her to opening her current salon Her focus on the customer experience touchpoints and how Mangomint has been an integral part of building this process The importance of making business decisions that are in alignment with the problem you are trying to solve    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/358   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”   Today’s episode of Spa Marketing Made Easy is doing just that.    Samantha Surman, one of my Spa CEOs from my Growth Factor® Framework program, is spilling all of the juicy event details of how she generated $225K in revenue by hosting back-to-back events.   After meeting at a Dermaconcepts event, Samantha joined my program and focused all of her efforts on event planning. She’s the Medical Spa Manager at Healthy Complexions Spa where she’s focused on managing the growing team.    We break down the ins and outs of how she went from barely hitting 4 figures to hosting 5 + 6 figure events in a matter of months after joining Growth Factor®.   The lessons shared in this episode are a must for Spa CEOs ready to run successful events.    In this episode, we discuss:  Samantha’s professional journey and the connection that brought her to join my Growth Factor® Framework program The key takeaways she learned inside Growth Factor® that set the foundation for her mini event and open house Her glowing review of working with Dermaconcepts  All of the event details, including the most unexpected thing, and her advice for listeners Her next big goal as a Spa Manager   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/357   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The greatest gift in coaching is witnessing the “Aha!” moments that happen to my students.    My guest on this episode of Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching call when I gave her the title of serial entrepreneur.   Charlie Carter, CEO of Body Soul Spa in Jacksonville, FL, is multi-passionate and possesses a wide variety of talents and interests, and she has the itch of entrepreneurship.    If you can relate to Charlie’s feelings of always wanting to take on the next big challenge and truly loving the build, the title of serial entrepreneur may be the answer you’ve been seeking.    Listen in to hear how this defining moment gave Charlie so much clarity and validation for how she was feeling.    Tune into this episode as we discuss:  How Charlie became an entrepreneur and her journey navigating the spa industry The “Aha!” moment that defined her as a serial entrepreneur What happens when she gets the itch of serial entrepreneurship The decision making process she follows when presented with a new entrepreneurial opportunity Charlie’s advice for aspiring entrepreneurs   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/356 Keep the conversation going inside the Spa Marketing Mad

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school specializing in the business of aesthetics!    This new venture is a marriage between my two personal worlds of being an aesthetics professional and being a military spouse, and our goal and vision with Addo Wellness Institute is that we’ll help 5,000 military spouses and veterans find meaningful employment by 2030.    In addition to military spouses and veterans, Addo Wellness Institute aims to support aesthetic professionals, spa owners and Spa CEOs in both finding top-tier talent trained in key remote team member roles as well as obtaining spa manager training for that key role within your growing company.    Tune into this episode as I share:   The mission and vision behind Addo Wellness Institute including how we’re starting and where we’re headed  The three initial certification tracks that are now open for enrollment and why these roles are key within a successful spa company  How we’re structuring our class sizes and learning environment, plus, how we’re making an even greater impact by focusing on providing training within the military community to fill remote aesthetic roles  The first steps to getting started and becoming a student of our inaugural class To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/355    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining clientele is even more valuable. Not only is it easier to market and sell to an existing client who already knows, likes and trusts you, but you have the greatest opportunity to move the needle on a metric that really underscores the entire health of your business – your Customer Lifetime Value.    Here to break it down with me is Scott Bell, the Chief Executive Officer of High Level Marketing (HLM), a leading digital marketing company serving over 2,000 small and medium-sized businesses with the core purpose of accelerating their customer growth by helping them unlock their true business potential. From understanding how to determine your spa’s Customer Lifetime Value to utilizing it in making key strategic decisions, especially when it comes to your marketing, this is a lesson in business you can’t afford to miss.    In this episode, we discuss:    Scott’s background in marketing and entrepreneurship and how he shifted from owning a billboard marketing company into the world of digital marketing Defining Lifetime Customer Value and why this is such a critical metric for spa owners to understand and leverage How to begin calculating your spa’s Lifetime Customer Value and tips for increasing that value over time  How we can utilize Lifetime Customer Value  in our marketing, plus insights on setting your marketing budget percentage for growth and crafting systems around tracking your numbers for long-term growth   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/354   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.   Download High Level Marketing’s free Lifetime Customer Value Calculator here.

Ambitious women are wired for guilt. I know that statement packs a punch, especially if you let it sink in.    Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time” on something that doesn’t move the needle or make you money, it’s all too easy for an ambitious woman to feel like she’s trying to “do it all,” but as a result, not doing it well.    No matter how you want to classify the guilt, I want to take some time to shine a light on it, talk through it, and make a plan to blow past it. Life is too short to spend time in regret feeling guilty about how you’ve spent your time (it’s a vicious circle!). Tune in and let’s talk about how we’re going to leave the guilt behind and move forward with a plan for your life and business that feels good this coming year.      In this episode, I go over:    How my journey through motherhood transformed my relationship with time and how I came face to face with mom guilt, plus, what I’ve done to shift out of it Why it’s important to examine how we feel around how we’re spending our time and how that aligns with our vision for our life and our businesses  The 4 critical steps in my and my team’s annual planning process  How you can join us for our Next Level Growth live virtual event where I’ll walk you through the process so you can learn and implement in one power-packed afternoon!    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/353   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.   Get registered for Next Level Growth on November 6, 2023 and receive our free digital workbook and Annual Planning Calendar Template. 

A sentiment I’ve often shared is that “it’s never too late to start,” and today’s guest is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journey and be wildly successful at any age.    Joining me on this episode of Spa Marketing Made Easy is Debbie Brewer, the CEO of Beauty Brew Skincare and Spa, a full-service wellness and beauty spa in New Jersey. Debbie began her entrepreneurial path after raising three incredible women as a stay at home mom, and once her kids were grown, she pursued her passion for aesthetics, which also led the way to sugaring, an element of aesthetics she’s building her legacy around. Within six months of opening her own business, Debbie went from $0 to $180K in revenue, and in this episode, we’re talking about how she made it happen.     In this episode, we discuss:    Debbie’s journey of discovering the world of aesthetics and her personal skincare journey healing hormonal melasma  The transition out of filling the long-time role of stay-at-home mom for her family and moving into an aesthetics career, and eventually a Spa CEO of her own practice How partnering with Dermaconcepts, the distributors of Environ Skin Care, has helped set up Debbie for success through retail, treatments and gaining access to the exclusive resources Growth Factor Framework provides through our partnership with Dermaconcepts How Debbie looks at legacy and the steps she is taking now to move toward her long-term vision, plus, her words of wisdom for aestheticians on the cusp of transition and breakthrough    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/352   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Is your spa’s revenue stuck at the $28-30K per month mark?    Often, I’ll see spa owners approach this issue with their sales and marketing hat on, but I’m here to tell you to swap out that hat for another because the thing you really want to be examining here is your team.    Chances are, you’re not operating solely as the spa owner and CEO. Instead, you’re acting as the CEO and the spa manager (and maybe you’re still in the treatment room, too!). If you find yourself trying to figure out a way to up those monthly revenue numbers, it’s time to consider bringing on a spa manager, and in this episode of Spa Marketing Made Easy, I’m breaking down exactly what someone in this role should be responsible for.    In this episode, you’ll learn:    What it means to have someone else other than you owning the role of spa manager What qualities should you look for in a spa manager and what tasks they typically handle How having a spa manager on your team shifts your day-to-day responsibilities as a Spa CEO   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/351   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

If you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion. Maybe you set out as a solo straight out of school and now you’re focused on building your empire. Maybe you set out to build your own practice after years of working for someone else and knowing you could build something even greater.    Typically, when we build a business from a place of passion and doing what we love, the idea of selling that business isn’t one of the reasons we dove into entrepreneurship. However, as you build your business into a valuable asset, grow your team, and work yourself into the role of Spa CEO and out of the day-to-day operations, selling your company might become a more intriguing idea.   Here to discuss the process of selling your business with me is Ben Hernandez, the founder and managing director of Skytale Group, a firm specializing in strategic management consulting and M&A Advisory who helps  businesses, especially those in the health and personal care space, grow, scale, and sell.   Tune in as we talk all about the key things to consider and plan for if selling your business is a route you wish to take.    In this episode, we discuss:    Understanding when to sell and how (and when) to begin thinking about the selling process  How a company like Skytale works with spa owners and aesthetic practices to sell the assets of their business and the first steps they take to get started  The key things your business needs to have in place to get the best valuation possible and the litmus test for knowing if you have those elements  The gold standard financial benchmark for a business looking to sell and the 3 big stages of selling a business    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/350   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

This may be a podcast all about spa marketing and business growth, but want to know the *real* secret behind successful spa marketing made easy? Having products and treatments you’re excited to offer and can’t help but share!    And while I’m no longer in the treatment room, I’ll never stop nerding out on new aesthetics technologies, devices and products, which is why I had to bring Giovanna McCarthy, founder of PDO Max on to the show.    In January 2020, PDO Max became one of a few companies who had a fully FDA cleared PDO thread-in-cannula device, which offers one of the least invasive products to help reposition sagging skin while also stimulating collagen and elastin production to give patients defined features while maintaining a more naturally youthful look.    Giovanna is a visionary entrepreneur with over 30 years in the aesthetics industry and I can’t wait for you to learn more about her incredible products PDO AfterGlo™ serum and Glowpin™ multi-needle stimulator as well as glean insights from an entrepreneur with an extensive track record of continuously staying ahead of the curve in the aesthetic industry.    In this episode, we discuss:    Why it’s important for aestheticians to stay abreast of new technologies and treatments, even if they’re outside of their defined scope of practice  How threads work within the skin and the opportunity Giovanna saw in translating the benefits and technology of threads into a non-invasive product The ins and outs of the PDO Max AfterGlo™ serum and Glowpin™ – how it works within the skin and how it can be utilized within your aesthetic practice  Answers to common questions aesthetic practitioners have about offering PDO Max AfterGlo™ serum and Glowpin™   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/349   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you – do you have ecommerce on your plan?    If not, you should! Yes, ecommerce had a big boom back in 2020 (maybe you hopped on that train, but now you’ve been hanging out in the station once your spa got back up and running), but whether you ever ventured in to ecommerce or not, it has a massive potential for being your biggest revenue generator and profit maximizer in 2024.    Tune in as I discuss how to think about the opportunities ecommerce presents as a Spa CEO and the first steps in getting started, or ramping your online shop back up.   In this episode, I cover:    Why spas and aesthetic experts have a huge advantage in the ecommerce arena and how to leverage it The breakdown of numbers you need to bring in $100K through your ecommerce revenue stream  The tools and softwares you want to have working for you so that ecommerce works as your spa’s 24/7 profit machine  The major marketing keys you need to unlock consistent sales    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/348   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again.    In this episode, I’m diving deeper into the numerical breakdown behind profitably paying your team and answering specific questions from a previous training I did inside the Spa Marketing Made Easy community called, “Commission vs. Hourly - How to Pay Your Team.” (Link to this video in the full show notes.)   Whether you’re currently a solo aesthetician with dreams to one day have other providers in your practice, or you’re currently trying to find a team pay structure that benefits your team and your business in the long-term, you won’t want to miss this episode.    In this episode, we discuss:  The variety of reasons why salary-based pay isn’t the way to go for spa owners  The Profit First approach to your money breakdown and how to ensure you’re adjusting the numbers to fit your needs  The big benefits of hourly pay and how to properly communicate and present your compensation package properly to your employees  The benchmark for your providers that allows you to know whether you’re profitably paying your team   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/347   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that is going to provide the best results for your ideal clientele.    Here to discuss with us Rohrer Aesthetics’ vast array of clinical technologies as well as their philosophy behind training and supporting their aesthetic practice owners is Ryan Arca, Aesthetic Vice President of Rohrer Aesthetics and a 16-year veteran of the medical aesthetic device space. Ryan is a wealth of knowledge on all things clinical and light-based technologies, the evolution of aesthetic modalities, the competitive space, and the importance of technology in this growing field.  Tune in as we talk shop about the highly versatile devices Rohrer Aesthetics is bringing to the table as well as the key things to keep in mind for any modality or device company you’re choosing to partner with in your practice.    In this episode, we discuss:    An overview of the vast array of devices and technologies that Rohrer Aesthetics has to offer and how they’re making versatility for your practice affordable and accessible  Why having a multitude of solutions allows for the best aesthetic results for your clients as well as marketing capabilities for your practice  The benefits of transparent pricing and what key elements to look for when search for device company to partner with for long-term ROI  What level of support you should expect as a spa owner from your device partners from training to marketing    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/346   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Did you join us for our Spa Business Boost - Maui Fundraiser event? In this week’s episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. Plus, a personal update on Maui, special thanks to our incredible event partners, and how you can still get in on the Spa Business Boost action.   In this episode, we discuss:    How the Spa Business Boost Event came together and what we were able to donate thanks your ticket sales  A special thank you and shout out to our sponsors and raffle partners What we’re currently doing to aid Maui relief efforts and what the community will continue to need as they rebuild  How you can continue to support the Maui community while growing your spa business    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/345   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

On August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina. As a former resident of Maui and with a family that has lived on the island for more than 20 years, the devastation left in the aftermath hits close to home.    In an effort to give back to the community that has given so much to me and my family, we’re hosting a one-day virtual event called Spa Business Boost, with every cent going toward Maui relief and aid efforts through the Maui Strong Fund.    Spa Business Boost will be a full day of virtual training focused on sales and getting new clients for your spa and include access to some of my most high-value resources plus additional trainings and a chance to win prizes from our event partners.    Tune in to hear all the details of the event and how we can show up for Lahaina and the people of Maui.    In this episode, we discuss:   All the details for our upcoming Maui fundraising event - Spa Business Boost, happening on August 28 What you’ll learn during this exclusive virtual event and how you can enter to win thousands in raffle prizes from our event partners  What you’ll gain access to when you purchase a ticket for Spa Business Boost    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/spa-business-boost   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives.    However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place for DIY, which is what Ryan and I are discussing in this episode of Spa Marketing Made Easy.    Back for his third interview with us, Ryan Files is the the Vice President of Sales with High Level Marketing and has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons,as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.   Listen in as we talk about what marketing activities are best left to be completed in-house versus hiring out.    In this episode, we discuss:    What low-hanging fruit items are ideal for spa owners to do themselves or keep within their team’s responsibilities Why the tasks Ryan recommends DIY-ing are vital to helping forge strong relationships with your existing and potential clientele  The roles social media and your website play in your overall branding and the experience you create for your audience  The distinguished difference between driving traffic organically versus using paid media and what to consider when hiring an outside company to help take some of these marketing tasks off your plate    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/344   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Introducing 1:1 coaching at Addo Aesthetics! 🎉   Listen in to get to know Em!  Learn about her own journey to success with her med spa that has been in operation for 40+ years!    Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call  

Introducing 1:1 coaching at Addo Aesthetics! 🎉   Listen in to get to know Nicole! Learn how her coaching changed my life by allowing me to comfortably pay myself more because I was clear on my numbers.     Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call  

Introducing 1:1 coaching at Addo Aesthetics! 🎉   Listen in to get to know Sara!  Learn about her incredible growth in her first year of business that has continued as she builds a unique spa that excels in community events and retail sales.    Click here to get your 50 minute coaching call for only $199! https://checkout.addoaesthetics.com/coaching-call  

If you’ve been listening to my podcast, you’ve probably heard me talk about the Freedom In Action Grant we launched in partnership with the Liberté Foundation for Women in July of 2022.   Since its inception, we’ve been fortunate to give away three $10,000 grants to women owned businesses in the spa industry.   We still have two more $10,000 grant opportunities that we will give away in late 2023 and in 2024.    The second winner awarded in November 2022 was Juvy Cabanilla, owner of Skincare Maui in Hawaii.   On today’s episode, I catch up with Juvy to hear about how she’s used the grant money in her business.    Juvy is an esthetician, licensed massage therapist, mom of two, and she’s taught 22 years in the Hawaii public schools and is currently a Resource Teacher mentoring first and second year teachers.   In this episode, we discuss:  Being a single mom and how this grant came at the perfect time for her business Juvy’s application process creating her winning video submission The authenticity people connected with regarding Juvy’s video Three main areas Juvy spent the grant money on Advice for future grant applicants   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/343   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Collaboration over competition is a mantra you’ll hear me use often.    I truly believe in the power of sharing knowledge and resources - especially in the spa industry - only makes us stronger as a whole.   Mangomint is a leading spa software that my company continues to collaborate with as we are two like minded businesses with a goal to propel the spa industry forward.   On today’s episode of the Spa Marketing Made Easy podcast, co-founder and CEO Daniel Lang returns to share how Mangomint continues to make strides towards their mission, to make salon and spa software invisible.   He shares details about a business he acquired to strengthen his software, new feature updates, and the future vision of his company.   In this episode, we discuss:  Three new feature updates Mangomint has launched Details about Mangomint acquiring The Salon Business The exciting opportunities two-way texting communication brings for clients How our two companies serve the spa industry as valuable resources  Mangomint’s goal for marketing automation  The benefits of segmented marketing   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/342   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

A wise friend once said to me “spa owners are in the confidence business.”   This has stuck with me as a reminder that the spa industry relies heavily on relationship building with clients because you are an expert for them to lean on.   With that in mind, the concept of selling your own private skincare label is a natural fit for three reasons:   A clientele base that knows, likes, and trusts you is already in place You are educating about home skincare regimens after every treatment  Adding an e-commerce stream of revenue would be low maintenance as the principles are already in place in the form of retail at your spa   My guest on today’s episode of the Spa Marketing Made Easy podcast is one of only 90 official Shopify & Amazon-verified coaches in the world who shares the in’s and out’s of how to get your e-commerce business started.   Gamal Codner started, scaled & sold his 7-figure e-commerce brand in under 4 years.  Before that, he raised ~$10M+ and has had 9 successful business transactions totaling over $50 million while working in M&A.    After selling his brand, he decided to start a coaching program with his wife that teaches his new way of running a brand, that helps e-commerce founders turn their lifestyle businesses into desirable 7-figure businesses people want to buy.     The program is kind of like an online MBA for e-commerce brands that learn how to scale with marketing, cash flow, and operation systems. With a focus on optimizing for simplicity, profits, and enjoyment of life.   In this episode, we discuss:  Some of the biggest challenges business owners face launching an ecom brand One differentiation that sets ecom businesses apart The blueprint Gamal developed after solving his own negative cash flow management Three main costs associated with starting an e-commerce brand  The reason an e-commerce business would be a natural fit for spas The 3 most important steps you need to take to begin   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/341   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

not all businesses are set up equally.   Insurance isn’t quite the glamorous side of business as it’s overwhelming to decide which coverages are necessary for you and how much you need for protection.   My guest on this week’s episode of the Spa Marketing Made Easy podcast takes the guesswork out of selecting insurance for spa owners.   Andy Zarkovich is an independent insurance agent and a spa owner who is currently enrolled in my program, Growth Factor Framework.   He’s created a full Spa Insurance Overview document where he reviews the different types of carriers or providers, goes over policy terms, and the details of each coverage to give you the full scope of what insurance coverage you consider for your spa.    In this episode, we discuss:  Ways to mitigate risk in your spa business Adding an insurance agent to your circle of business advisors The different types of carrier options An overview of various policies and coverage benefits Providing a safe spa environment for clients    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/340   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

As a lover of systems, spreadsheets, and a well planned out calendar, I realize that the roadmap we set out for ourselves doesn’t always reach the planned destination.   That’s why I constantly call entrepreneurship a rollercoaster.   My guest on today’s episode of the Spa Marketing Made Easy is living proof that life doesn’t always turn out as we plan.   Elayne Mendoza is a Growth Factor Framework member who is the founder of a latina owned beauty business named Moonlyte Studio.    She recently led our Women’s Circle event as part of the Spa CEO Intensive, which prompted us to sit down and discuss how the moment she said “YES!” to the opportunity to facilitate breathwork and meditation ceremonies has shifted her entrepreneurial journey into a new phase beyond her beauty services.   Whether you’re feeling stuck in your journey or happily progressing along, this episode is a great listen for everyone as a reminder that nothing is ever set in stone.   In this episode, we discuss:  Seizing the opportunities that are presented to us Accepting who you are meant to be Letting go of the ego in leadership The Hot Seats moment that changed everything for Elayne What Growth Factor Framework provides for Spa CEOs Understanding your happiness is the greatest success story   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/339   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

I’m a big believer in not endorsing a company or product on this podcast without first trying it out for myself.   I can tell you with certainty that Emage Medical® is the real deal.   This year I’ve talked a lot about my effort in building strategic partnerships with like minded businesses who can help propel the spa industry forward and who share similar core values to my company.   On today’s episode, Emage Medical® CEO Cari Ray joins me for a conversation all about her company and how our partnership began and continues to flourish.    Cari started out as the National Sales Manager on the team and quickly became the driving force behind the next phase of growth and innovation with Emage Medical®.   As CEO of Emage Medical®, Cari has been part of the team behind developing CytoPeel®, CytoSolutions, and CytoSerum® for the past five years.     Take a listen to get to know more about Emage Medical® and be sure to catch the exclusive discount code for SMME listeners!   In this episode, we discuss:  How alignment in company core values plays an important role in strategic partnerships Devices and solutions Emage Medical® offers An understanding of what types of spas or practices are a good fit for Emage Medical®  The pros and cons of charging or not charging for imaging An exclusive Addo Aesthetics discount code for use on two Emage Medical® Imaging Systems   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/338   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“Is this what the CEO of a seven figure company does?”   The answer to this question is an important first step to start as you begin to understand where your time should be spent as you map out your calendar.    A time tracker exercise is going to help you pinpoint where you’re most efficient.   It answers questions like… What time of day am I most efficient? When do I feel the most creative? What part of my day am I getting tasks accomplished?   If you want to build a life where your time is spent intentionally doing the work that leads you toward:   Hitting your biggest goals (personally and professionally) Always having a full cup (i.e. - you feel rested, energized and happy) And allows you to cultivate balance between your business and/home life   Then this episode is for you.    In this week’s episode on the Spa Marketing Made Easy podcast, I’m giving you an inside look at how I manage my calendar to make sure I’m optimizing my time in the most efficient way possible.   In this episode, we discuss:  My full calendar management process that allows me to fully show up as CEO in my business and as the wife and mom I aim to be at home Time tracker exercise benefits to understand when you’re most productive Why context switching makes you more unproductive Understanding what the CEO of a seven figure company should really be spending their time on   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/337   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

When is the right time to buy a new device for my spa? Which company should I buy from? What types of questions do I need to ask during the shopping process?   If you’re not quite sure where to begin with buying devices for your practice, turn up the volume because this episode is going to answer all your burning questions.    Today’s guest on the Spa Marketing Made Easy podcast is Michael Lustig, the VP of Commercial Development at Rohrer Aesthetics.   Michael wants you to be thinking about a long term relationship as you listen to his take on the most important questions and insights you should be considering when it comes time to purchase a device.   In this episode, we discuss:  Logistical questions to ask when deciding what device(s) to bring into our practice Insights to consider when trying to align the right company with your business Michael’s strategy when it comes to working with customers Building a relationship with your rep Understanding how to put your personal touch when marketing your device Valuable pieces the device company can do for your collaborative partnership   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/336   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Do you make time for leadership development in your business?   One of the most valuable lessons I’ve learned is to make time in my schedule to solely focus on personal development and building connections with like minded business owners that make me feel seen, heard, and valued.   In today’s episode, I’m sharing all of the details from the Spa CEO Intensive event that we recently hosted for Growth Factor and Sales Factor students.    PLUS, I share exclusive details about a special limited-time Sales Factor offer you can’t afford to miss.   The goal of this event was for each Spa CEO to look inward to figure out what is holding them back? Why do they feel they need permission? What roadblocks are standing in their way of success?   In this episode, I discuss:  The Women’s Circle: what it is and our group’s experience The transformative experience felt and witnessed at the Spa CEO Intensive A quote from my friend Jason, “The how is in the who,” and how this became a theme at the Spa CEO Intensive Benefits of building strategic partnerships in business A special limited-time Sales Factor offer you can’t afford to miss   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/335   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

Becoming a mom is a huge life transformation that is a beautiful, and oftentimes, a messy process.   Mom is a title I know we all as a collective wear proudly, and with this new title can bring about an identity shift as you navigate your new season of life.    My guest on today’s Spa Marketing Made Easy podcast episode is currently in the midst of her own journey of transitioning into motherhood.   Christine Hassler is a Master coach, best-selling author of three books, facilitator and speaker with over 16 years of experience - and she’s a new mom. She’s known globally for her ability to identify what is holding someone back and compassionately guide them to clarity.   Whether you’re a new or expectant mom, hoping to become a mom one day, your kids are grown and out of your house, or you're a support partner for a new mom, this episode is for all of you to help navigate the feelings and emotions that occur within yourself as you step into new territory.    In this episode, we discuss:  The identity shift that can occur after becoming a mom How changes in season of life can shift your purpose Why it’s important to allow yourself to ask for help during the motherhood transition The importance and value of nurturing your partnerships What an “expectation hangover” is and the growth opportunity it can bring into your life   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/334   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

How do we balance these two energies in business?   The first step (structure = masculine) is to slow down and allow yourself time to tap into the softer state of just being (emotions = feminine).   As a Spa CEO, the two energies coexist in your leadership. The traditional structure and systems of your business exert a masculine influence.   The game changer is being in connection with the people you lead allows vulnerability into the mix where you share a piece of who you are under your business owner shell.    My guest on today’s episode of the Spa Marketing Made Easy podcast is a sex and relationship by design coach who is an expert on tapping into both energies to make you a well rounded leader.    Alexa Bowditch, also known as ‘That Sex Chick’ across social media, is the founder of The Sex & Love Co. Community, a NY Times featured group with love, sex & relationships as the central focus.   In this episode, we discuss:  Balancing masculine vs feminine energy Giving yourself time to tap into feminine slowness Understanding congruence within yourself Ignoring limiting beliefs and leaning into developing a stronger connection with yourself and your feminine energy Priceless value of connecting with other like minded women   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/333   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

Leadership is a learned skill.    That they don’t teach you in aesthetics school.   It isn’t until you take the plunge into entrepreneurship do you truly enter the process of becoming a leader.    My goal is to bridge this gap for spa owners and provide personal development training, guidance and expertise to help you step into the role of Spa CEO confidently.   On today’s episode of the Spa Marketing Made Easy, I’m sharing the seven steps to building a seven figure practice with ease.   In this episode, I discuss:  Boundaries around time Pricing your services and products appropriately Clear communication with your staff A systematized hiring and onboarding process Tracking the metrics that matter Crafting a holistic digital marketing strategy Building a business community   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/332   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

All of us have something from our life experiences that makes us brace.    Whether it’s big trauma or small trauma, it holds the same weight for all of us.    There’s priceless value as an entrepreneur to invest in personal development to make sure those unresolved feelings don’t show up in the workplace.   Stefanos Sifandos is no stranger to doing the work - specifically the power of breathwork.    Joining me on this episode of the Spa Marketing Made Easy podcast, Stefanos is a trained educator and relationship expert with a background in behavioral science who is  passionate about leading people closer to their highest potential and to each other.   For those unfamiliar with the practice of breathwork, it’s a technique of controlled breathing as a form of meditation or therapy.    From trauma release to navigating the murky waters of modern masculinity to helping women understand the men in their lives, Stefanos helps people escape negative patterns and cultivate a positive sense of self.    In this episode, we discuss:  The art of breathwork and techniques that impact us physiologically  How and why unresolved trauma come to us with greater awareness during breathwork The meaning of associative symbols and precursors of our trauma Association between the intensity of our trauma and the imprint it leaves on our lives How breathwork can help you close the loops of your trauma The relationship between entrepreneurship and personal development    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/331   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

If you start to sweat at the mere thought of how to build your business presence on Google, this episode is for you.    One of the biggest misconceptions is thinking your website is the first place people find you online.    Google Business Profile is actually your business’s first impression.   It’s a free and powerful tool that can help small businesses increase their online presence, attract more customers, and increase sales.   Returning for the second time on the Spa Marketing Made Easy podcast is Ryan Files, Vice President of Sales for High Level Marketing, who’s spilling all the details that you need to know to increase your online visibility and build authority for your Google Business Profile.   Ryan has worked with hundreds of individual practices from spas to dermatologists and plastic surgeons, also including aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.   This episode is one you don’t want to miss as this tool is one that requires consistent attention to achieve positive results of getting more foot traffic in your doors.    In this episode, we discuss:  What is Google Business Profile and how to register your business Strengthening your profile with a review system for clients Why you need to solicit reviews on Google instead of within your booking software The value in responding to every review  Tips for selecting your primary category Three main categories to focus on if you’re trying to impact your local search engine   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/330   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We talk to ourselves all the time.    Whether it’s in our mind or out loud, inner dialogue is a natural part of being human.    The relationship that never stops growing is the one you have with your inner self.   It’s an incredibly powerful journey to learn your own language.    Today’s guest is somebody who has relentlessly searched to find her own voice, access the freedom of her creative spirit, and help others along the way…out loud.    Coined as “Queen of Saying it Loud,” Vasavi Kumar has made it her life’s purpose to understand how her mind works after being diagnosed with bipolar at age 19.    Her mission is to share everything - the good, bad, and ugly - in order to normalize being human.    Tune in as we talk about the importance of reconnecting with your inner self as humans and as entrepreneurs.    In this episode, we discuss:  Becoming a source of power for yourself How we don’t need to over explain our desires in life or in business Learning to slow our minds to understand awareness vs. thoughts The power in exercising visualization for our dream life Removing negative self-talk from our language   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/329   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.   These types of relationships are essential in business to connect and build deep, authentic partnerships with your community to help propel your business forward.   On today’s episode, my guest is no stranger to the Spa Marketing Made Easy podcast family. Returning for the second time is master connector and relationship builder, Selena Soo.    Selena is a publicity and marketing expert for visionary entrepreneurs and thought leaders who want to impact millions with their message.    Tune in to hear her expertise on attracting rich relationships, the importance of building your personal brand, and how to gain exposure and publicity for your business.   In this episode, we discuss:  How Selena got started in her line of work What is a rich relationship and how can we attract them? How can we add value to the people we care about? The strategy behind building successful partnerships  Story ideas to publicize your spa in the media   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/328   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

What motivates you to purchase?   As a client, what makes you feel seen, heard, and valued?   What principles do other businesses incorporate that make you feel valued?   These are planning questions to consider when figuring out how you can best love on your clients and deepen your relationships through promotions and events.   On today’s episode of the Spa Marketing Made Easy, we’re talking all things Mother’s Day promotions!    A great practice is to put yourself in your client’s shoes and decide “what would make you feel most pampered and loved by a business?”   Tune in now to snag some ideas for the upcoming holiday!   In this episode, we discuss:  One Mother's Day package idea The top planning questions when building your Mother's Day promotions 3 reasons to create a Mother's Day custom self-care package One benefit Spa CEOs can give back to the community 3 ways to market your mini event on IG   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/327 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.   A Board-Certified Plastic and Reconstructive Surgeon, and founder of Ocean Drive Plastic Surgery and MedSpa, Dr. Durkin offers a training program called MedSpa Network that provides hands-on practice and education for medical aesthetic professionals to learn noninvasive and invasive technologies and techniques for the face, breast, and body.   Dr. Durkin’s passion for training stems from his deep understanding of the current aesthetics industry, and what its future holds.    His goal is always to meet trainees where they are at and allow them to leave with a deeper understanding of aesthetic topics, as well as a greater confidence in their abilities.    When focusing on safety and improving patient outcomes, Dr. Durkin teaches training participants to seek success rather than avoid failure.   In this episode, we discuss:  Dr. Durkin’s practice, Ocean Drive Plastic Surgery The solutions MedSpa Network provides for the medical aesthetics industry Two vergences happening in the plastics industry The shift in patient relationships with medical professionals and how his practice emphasizes relationship building  Advice for hiring support staff and importance of building a team   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/326   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo.    Branding is an intangible concept that business owners struggle to define because being able to communicate your niche and messaging isn’t a quick task to complete.    If you’re sitting here thinking “that’s me,” take a deep breath, you’re not alone in these feelings.    The truth is the foundation of everything you bring to life becomes part of your branding, which is why you need the right messaging to articulate your value to your ideal audience.    My guest on today’s episode is a personal branding strategist who is the CEO of Built To Impact, a coaching and consulting company that helps faith-based female entrepreneurs build a high-end coaching business.   Maya Elious, who says her mission is  to help women monetize their gifts so they can create impact and build wealth, has helped hundreds of clients get clear on their message, confidently increase their prices, and have successful five-figure launches.    In this episode, we discuss:  Importance of defining your niche for business expansion Building a personal brand as a spa owner The role your mindset plays in entrepreneurship How to combat negative thoughts and the comparison game in business Mastering language that speaks to the client’s pain and the desires The stages of marketing your business   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/325   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The Employee Retention Credit (ERC) is another opportunity for businesses affected by the COVID-19 pandemic to receive financial support from the government.   ERC benefits are received in the form of income and can be as much as $26,000 per full-time W2 employee.    Sheridan Wealth Advisors are leading experts on Employee Retention Credit.    My guest on today’s podcast episode is President and Founder, Marc Sheridan, as he shares all the details of how business owners can find out if they qualify for ERC.   Sheridan founded Sheridan Wealth Advisors in 2003 and in that time has created over $200,000,000 in additional wealth for his life insurance clients through increased benefits and premium savings.    In this episode, we discuss:  An explanation of Employee Retention Credit (ERC) Eligibility and qualifications for ERC The two tests associated with determining qualification Key questions business owners ask regarding ERC Requirements needed to work with Marc and Sheridan Wealth Advisors   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/324   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry.    Witnessing the positive transformation of another entrepreneur is such an enlightening experience.    This is exactly what Nina Hayes experiences day after day.   My guest on today’s episode of the Spa Marketing Made Easy is the founder and CEO of Elite Esthetician Academy.   The Academy’s mission is to develop the future top leaders of the beauty industry who dominate in lanes of multicultural esthetics, makeup, business, and sales.   Nina has helped over 50 estheticians earn six figure income for their families.   In this episode, we discuss:  How the Elite Esthetician Academy began and its ideal student Understanding your emotional intelligence and self awareness in business Nina’s opinion on balancing a profitable business Importance of a leader’s transformation in mindset and confidence An introduction to Nina’s podcast and who her target audience is   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/323   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership.   Weighing the pros and cons, here are a few more to add to the pros side.     For starters, if you plan with your ideal exit strategy in mind, this recurring revenue gives you leverage if you ever decide to sell your company.   Memberships are also great for client retention and creating a VIP experience for your loyal clients.   So what are the cons? Are there any?    Tune in to today’s episode where Mangomint’s VP of Sales, Marchelle McKeirnan, joins me to talk about the best strategies to consider when launching a new membership in a spa.    Marchelle, a former salon owner who sold her business, shares details about her experiences with membership, the Mangomint membership feature, and her take on how memberships should be approached.   In this episode, we discuss:  Defining your exit strategy and the benefits memberships can provide for it Priceless value recurring revenue adds to your spa Mangomint’s membership feature and how it works Why you need to keep your memberships simple Importance of viewing your membership as a premium and not a discount Understanding your own entrepreneurial bandwidth   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/322   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

Spa owners are in the confidence business.   So naturally they must be confident people themselves, right?    Navigating confidence is a daily ebb and flow that starts with the mindset you choose at the start of your day.    As a Spa CEO, your relationship with your confidence and mindset in leadership sets the tone for your business and the environment you create for your clients/patients.   My guest on today’s episode is Jason Goldberg, a Mental Performance and Leadership Coach for Celebrities, Change Makers and CEOs.    He spills all the details about showing up confidently, being vulnerable with your community, and the importance of rest and pause to recharge your mindset.   He is also the host of The Jason Goldberg is Ruining Podcasting Podcast, author of the #1 International Best-Seller on Self-Leadership entitled “Prison Break” and creator of the Playful Prosperity and Competition-Proof Business Immersion programs.   In this episode, we discuss:  Jason shares his “One Line Life + Business Plan” Spa owners leadership in an industry focused on building confidence The importance of word choice as its related to mindset The power in pause and how rest is still working on your business Jason’s opinion on the word “community” and how he views it in his life Daniela shares her “Word of the Year” and its relation to her work/life balance To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/321   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

Selecting a spa software is no easy decision.   That’s why my goal is to introduce you to as many options as possible so that you can easily listen, review, and make an informed decision.   Boulevard is focused on giving spa owners time back to focus on deepening client relationships. They aim to take the heavy lifting off your shoulders so you can get back to what’s most important to you - the client experience.   Boulevard coins itself as the “software for self-care.” The software is the first and only scheduling, management, and client experience platform for appointment-based, self-care businesses.   Joining me for the latest interview in the Spa Software Series is Skya Jones, MedSpa Education Manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and MedSpa customers to help design memorable client experiences.    Tune into this episode as Skya explains all the features Boulevard has to offer its customers in automation, booking, retail, and reporting.    In this episode, we discuss:  Who Boulevard serves and the level of business the software works best for How Boulevard is living up to its core value of providing best customer service Features that make Boulevard stand out among its competitors The integration between Boulevard and partners like Shopify to streamline retail sales Easy access to know your KPIs with Boulevard reporting To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/320   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Building rapport and trust with your clients isn’t going anywhere.    But - maximizing that client experience through automated marketing and booking features while keeping a personalized touch is a great way to save time in your business.    Vagaro, the business management software for companies and entrepreneurs in the beauty, wellness, and fitness industries, keeps personalization top of mind for client relations.    I’m a big supporter of utilizing software to take some of the heavy lifting off your shoulders alongside the systems in your spa.    With that being said - it’s impossible for me to truly answer the question I get asked all the time - “what’s the best spa scheduling software out there?”   Best is subjective based on your spa’s needs and desires. My goal is to introduce you to a variety of options for spa scheduling software so that you can make the best informed decision for your business.   Joining me for the latest interview in this series is Charity Hudnall, VP of Marketing at Vagaro, a company that gives back a business owner's most valuable resource: time.   Tune into this episode as Charity gives me all the details about how Vagaro’s software helps you run your business with automated features in marketing, booking, and listing, plus a new feature just launched called Vagaro Pay Later.    In this episode, we discuss:  Vagaro’s ideal customer - the type of spa and level of business the software works best for Features that help Vagaro stand out from other spa scheduling softwares The launch of a new feature, Vagaro Pay Later, and the feedback received from current customers How automation helps maximize time when setting up marketing and booking strategies for upselling and stay connected with clients Charity’s take on how Vagaro can be used to grow and scale your spa business   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/319   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.   My guest on today’s episode of the Spa Marketing Made Easy gives an Email Marketing 101 lesson for spa business owners looking to grow their email list and increase their revenue through this channel.    Destinee Berman is a marketing strategist with 20 years of industry experience working with brands such as Twitter, Sephora and Microsoft. Prior to Future, she oversaw enterprise accounts at Oracle Marketing Cloud (Eloqua) and runs an online education business.   Whether you’re brand new to email marketing or currently have a growing list, today’s episode is relevant for all spa owners looking to maximize their email efforts.    In this episode, we discuss:  Email strategies spa owners can implement to generate more revenue How often you should scrub your email list Ways to re-engage subscribers on your list The process of segmentation and targeting categories of services or products Buying triggers and how to move a prospect to a customer    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/318   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

The greatest adventure of a woman’s life will be the journey she takes to unlock her feminine power.   Are you ready to unlock yours?   In today’s episode, my guest Regena Thomashauer, AKA “Mama Gena”, a teacher and best-selling author, mother and media personality, and founder and CEO of the School of Womanly Arts, joins me to discuss the importance of getting in touch with your feminine power and cultivating relationships with other women.    Regena has authored four popular books, including her newest New York Times Bestseller, Pussy: A Reclamation, and has been featured widely as a leading expert in modern feminism.   This episode is not limited to only women looking to dive deeper into connecting with their own energy and body. If you want to understand a loved one better or listen to practices you can teach your children, this episode is for you.   In this episode, we discuss:  The action of “sistering” and importance of being received by other women Regena’s concept of Sister Goddess Activism Why women struggle with self-doubt  A powerful exercise to connect with other women The journey of connecting with your divinity    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/317   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Your brand is not your logo or your color palette.   Your brand is the foundation of everything you bring to life both inside and outside of your business.   You get to set the boundary of how much of your story is shared with the world, but establishing yourself as an expert in your field builds trust and credibility with people who ultimately want to gravitate towards you and your brand.    My guest on today’s episode of the Spa Marketing Made Easy podcast is Allison Walsh, JD, the founder of Allison Walsh Consulting, host of the She Believed She Could podcast, and the creator of impactful coaching programs, where she focuses on helping women develop confidence and leverage their personal brands personally and professionally to scale their businesses, careers, and influence while making an impact.   Allison is a seasoned executive, philanthropist, keynote speaker, consultant, and Miss Florida 2006. She serves as Vice President of Clinical Outreach for Charlie Health, a national provider and industry leader in adolescent and young adult mental health.    She’s raised over $2 Million for eating disorders prevention and awareness, serves on multiple nonprofit boards, and has received numerous local, state, and national awards for her professional and philanthropic contributions.   In this episode, we discuss:  Owning who you are and tying that into your brand  The overarching message for Allison’s work Defining the personal boundary of what’s appropriate to share  Importance of self-talk and the impact it has on your business and life   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/316   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Your money is simply a tool.    A tool that should be used as a guide for making positive financial decisions for your business.    Spa CEOs take an active role in knowing the numbers and understanding the health of the business to make database decisions.    In this week’s episode of Spa Marketing Made Easy, I’m giving you an inside look at the weekly financial system I have in place for my business.    I breakdown everything from why I manage my cash flow in a percentage system to developing a healthy relationship with your money.    In this episode, we discuss:  My weekly financial system  The reason I manage cash flow in a percentage system  How to develop a healthy money mindset  Tips to reach your money goals faster Why you need a membership tracker   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/315   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.