Which is more effective now:  social media or email marketing?     If you’ve ever heard someone say that you NEED an email list to help grow your business, but you’re doubtful about whether that’s true or not… listen up.    In this episode I’m outlining why people say that you should have an email list, statistics about this particular marketing technique that will probably change your mind about how important it is, and I’ll be sharing how I personally use an email list in my own business.    Want to dive deeper into topics like these so you can set your farm up for success?  Register for the free marketing masterclass HERE.    Did you enjoy this podcast?  Please leave us a review on apple or spotify!   Follow Jenny on instagram: @trademarkfarmer  Episode summary  Take a free flower farm business course: www.trademarkfarmer.com  

Unsure how to market your flower business and put yourself out there (even if you are an introvert)?  If so, this episode is for you!    In this episode, Jenny interviews six figure flower farming online course student Kate Guth of Acher n’ bliss talk about how Kate was able to book 29 weddings her FIRST YEAR, get published in a major floral magazine, AND become the preferred floral vendor for that major magazine.   Want to end up like Kate, or learn more about starting and building a profitable flower farm business?  Register for the free marketing masterclass HERE (trademarkfarmer.com/masterclass). Did you enjoy anything valuable from this podcast?  Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer  Episode Summary  Take a free flower farm business course: www.trademarkfarmer.com

Have you ever secretly wondered what “marketing” means?  Or wondered how to actually, physically “market” your business in ways that truly work?  In this episode, Jenny shares 3 concrete ways you can market your flower business to get known, get more customers, and grow your flower farm.   These 3 marketing methods are simple, but wildly effective and easy to implement!  Sign up for the free marketing masterclass training HERE! Did you enjoy this podcast?  Please leave us a review on apple or spotify! -Follow Jenny on instagram: @trademarkfarmer  -Episode Summary -Take a free flower farm business course: www.trademarkfarmer.com

Taking a side-hustle and transitioning to full time on the farm can be a scary decision to make, regardless if you feel ready or not.   In this episode, I’m sharing 5 things I did before I quit my 9-5 job to farm full time, and how it helped make the decision to quit easier.    I also share a life-changing writing exercise that opened my eyes up to all the possibilities (both good and bad), to get clarity with the decision making process.    Download the free fear-setting worksheet HERE: www.trademarkfarmer.com/fear. Want to dive deeper into topics like these so you can set your farm up for success?  Registration for the Six Figure Flower Farming online course opens soon.  Sign up for the waitlist to get notified when registration opens by clicking here: www.trademarkfarmer.com/SFFF  Did you enjoy anything valuable from this podcast?  Please leave us a review on apple or spotify! -Follow Jenny on instagram: @trademarkfarmer  -Epsiode Summary -Take a free flower farm business course: www.trademarkfarmer.com

Do you have a system to ensure your business improves year after year?  If not, you could be leaving yourself open to make costly mistakes again and fail.  In this episode, I’m excited to share my step-by-step end-of-year annual business review process with you, so you can put your flower farm under a microscope and make a solid plan to avoid costly mistakes in the future, AND make big improvements year after year.  This process has helped me build my dream business: one that gives me financial security, freedom, and a life that I honestly love.  Download the free annual review workbook HERE. Want to dive deeper into topics like these so you can set your farm up for success?  Registration for the Six Figure Flower Farming online course opens soon.  Sign up for the waitlist so you’ll be notified when registration opens by clicking here: www.trademarkfarmer.com/SFFF Did you enjoy anything valuable from this podcast?  Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer  Episode summary Take a free flower farm business course: www.trademarkfarmer.com

Do you ever dream of quitting your 9-5 and flower farming instead? (*we all raise our hands up REAL high*)  If so, I’m excited for you to learn from my conversation with Brooke Palmer of Jenny Creek Flowers.  Brooke took Jenny’s workshop, Six Figure Flower Farming in 2023, invested in her education, and was able to successfully scale her farm so she could quit her 9-5… all while working a full time job as a high school english teacher.    Want to end up like Brooke, or learn more about starting and building a profitable flower farm business?, head to www.trademarkfarmer.com/startup to take a 100% FREE business foundations course for beginning flower farmers. Did you enjoy anything valuable from this podcast?  Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer  Six Figure Flower Farming Episode Link: https://www.trademarkfarmer.com/blog-/how-this-farmer-quit-her-9-5-for-full-time-flower-farming Take a free flower farm business course: www.trademarkfarmer.com

Taking your flower farming hobby and turning it into an “official” business can be scary and intimidating if you don’t have any guidance. But never fear, I gotchu’! In this episode you’ll learn key considerations when making your business “official” in the eyes of the government and the IRS. We cover everything from business names and domains, to taxes, and business insurance. Want to dive deeper into this topic and get a free business start-up checklist? Sign up for the FREE Trademark Farmer Business Foundations course now to get your copy of the checklist. This course will only be available for a limited time this time, so head to www.trademarkfarmer.com/startup to take a 100% FREE business foundations course for beginning flower farmers. (Yep, it’s actually free. Nope, there’s no catch). Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Six Figure Flower Farming Episode Link: https://www.trademarkfarmer.com/blog-/what-you-need-to-know-to-make-your-flower-business-official Take a free flower farm business course: www.trademarkfarmer.com

Do you ever feel like you know NOTHING about running a business? Or you have questions about the “behind-the-scenes” stuff like finances and taxes? Or you’re clueless when it comes to knowing where to start, getting a good grasp on start up expenses, or how to define your business model? (we’ve all been there.) If you find yourself nodding your head right now, this episode is for you! Join Jenny as she walks you through the FREE business foundations course for beginning flower farmers, available now! This course will only be available for a limited time this time, so head to www.trademarkfarmer.com/startup to take a 100% FREE business foundations course for beginning flower farmers. (Yep, it’s actually free. Nope, there’s no catch). Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Take a free flower farm business course: www.trademarkfarmer.com

Do you feel unsure about how to build a loyal customer base of raving fans? If so, you’re not alone! This episode will help. In this episode, Jenny Marks of Trademark Farmer discusses how to clearly define your ideal customer, analyze what they want and where they are, how to find them, and how to genuinely connect with them in order to build a customer base you love (and supports you!). Want to learn more about this so you can grow your audience, get more customers, and earn more revenue? Join Jenny in her new FREE business foundations course for beginning flower farmers, available now! This course will only be available for a limited time this time, so head to www.trademarkfarmer.com/startup to sign up for the 100% FREE business foundations course. (Yep, it’s actually free. Nope, there’s no catch). Did you enjoy anything valuable from this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Six Figure Flower Farming Episode Link: https://www.trademarkfarmer.com/blog-/simple-ways-to-find-and-attract-your-ideal-customer Take a free flower farm business course: www.trademarkfarmer.com

Find yourself overwhelmed and thinking you could be working a lot more efficiently?  ...and earning more because of it? Join Jenny and Julia Keel from Fullkeel Farm during this episode, where they chat about: -Making data-driven decisions to decide which crops to grow based on revenue per square foot -The importance of knowing your numbers and making decisions based on profitability -Investing in systems and infrastructure that imrpove efficiency and profitability Did you enjoy this podcast? Leave us a positive review on apple podcasts! WANT TO TAKE A FREE FLOWER FARM BUSINESS FOUNDATIONS COURSE? Sing up toe be notified when registration opens here: https://www.trademarkfarmer.com/startup   Follow Jenny on instagram @trademarkfarmer

If you find yourself feeling overwhelmed, with never enough time to complete tasks, and are also building your farm on a shoe-string budget… There are ways to find relief! In this episode, Jenny Marks of Trademark Farmer discusses how to make your farm more efficient, gives specific examples of ways she has streamlined her farm to earn more money and free up time, in addition to giving you a simple set of steps to make your farm more efficient and profitable too. Wanna learn more? Sign up for a free mini course at www.trademarkfarmer.com Did you enjoy this podcast? Leave us a positive review on apple podcasts! Follow Jenny on instagram @trademarkfarmer

Jenny interviews Anna Jane Kocon of Little State Flower Co. They chat about growing and selling flower year round, tracking crop expenses, employees, and more. Follow Anna Jane on instagram @littlestateflowerco Find her at www.littlestateflowerco.com Did you learn anything valuable from this podcast? Leave us a review on apple podcasts! Follow Jenny on instagram @trademarkfarmer

Farmers should not be left in the stone age when it comes to technology! We need to embrace the current world we live in and use technology to our advantage in order to build a profitable, successful flower farm. In this episode, Jenny Marks of Trademark Farmer discusses how switching pen and paper for iphone apps and software has helped her build a streamlined and simple to manage business. She chats about her 5 most used apps that can help you run the farm and get your time back. Wanna learn more? Sign up for a free mini course at www.trademarkfarmer.com Did you enjoy this podcast? Leave us a positive review on apple podcasts! Follow Jenny on instagram @trademarkfarmer

Are you in the beginning stages of your flower farm and desperately want to start off on the right foot? In this episode, Jenny Marks of Trademark Farmer interviews 3rd year flower farmer Alex Peschell of Coram Deo Farm about how she’s building a profitable business from the start. Jenny and Alex chat about starting a flower farm from scratch, growing the business debt-free, farm stands, choosing products, the importance of dedicating time for marketing, and more. Wanna learn more? Sign up for a free mini course at www.trademarkfarmer.com Did you enjoy this podcast? Leave us a positive review on apple podcasts! Follow Jenny on instagram @trademarkfarmer

Ever experience a dip in your sales and wonder what to do about it?  Or perhaps you want to be prepared in case that ever happens to you in the future.  Fear not, we have some strategies for you. In this episode, Jenny Marks of Trademark Farmer discusses three pricing strategies you can use on your farm to boost your overall revenue right now (without changing what you grow, how you grow it, or who you sell it to).  Jenny teaches the importance of tracking your sales for accurate future sales forecasting and how to use the information to be prepared for and remedy dips in revenue. To download Trademark Farmers free record keeping template to use on your farm, head to our website HERE.  Did you enjoy this podcast?  Leave us a positive review on apple podcasts!  Follow Jenny on instagram @trademarkfarmer

Niki Irving of flourish flower farm takes us on her flower farming journey, from early beginnings on leased land, to changes in her business vision down the road.  She talks about about what it takes to build a successful flower farm from the ground up. Find Niki at: www.flourishflowerfarm.com https://www.instagram.com/flourishflowerfarm 

If you have a flower farm (or are just starting a flower farm) and you want to be SMART with your money, and not waste it on silly things that don’t matter, this episode is for you! Today I’m talking all about how to know where to invest in your business, in order to maximize your results and reach your goals faster. Hint: One of the investments I talk about is investing in education to build your skills and grow your business. Get my favorite business books that helped me grow my business HERE!

I interview Coseytown Flowers founder, LeeAnn Huber, as we chat about finding a niche, creating new products, and balancing motherhood, family and business. Follow Coseytown flowers at www.coseytownflowers.com.

Learn how we tweaked our growing practices to make tulips more profitable, and how you can do it, too.

I interview Fran Parrish of heirloom Soul Florals, and she teaches you all about getting found online using S.E.O. (search engine optimization), marketing your wedding business, and more!  Give fran a follow at www.heirloomsoul.com and on instagram HERE! 

Visit www.trademarkfarmer.com for a free mini course!

Find Helen at www.artemisflowerfarm.com and on instagram at https://www.instagram.com/artemisflowerfarm/?hl=en Visit www.trademarkfarmer.com for a free business mini course!

Learn more or sign up for a free mini course at www.trademarkfarmer.com

I interview Galena Berkompas of Micro Flower Farm and we chat about farming on a micro scale, finding what's profitable for your farm's unique situation, and creating an outstanding reputation through social media. Find Galena's website at: www.microflowerfarm.com Follow her on social media at: www.instagram.com/microflowerfarm Sign up for a free mini course at www.trademarkfarmer.com