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Emilee Christianson and Shayne Terry
Sidetrekked is your unofficial agency of record. Emilee Christianson, Shayne Terry, and a rotating cast of Trekkies are here to advise on your B2B marketing strategy. Trekk is a full-service marketing agency, which means we do it all... and we’ve been around since 1995, which means we’ve seen it all.
In season one of Sidetrekked, we cover everything from AI and digital advertising to branding best practices and how to stand out with print marketing. Curious? You've come to the right place.
Total 3 episodes
1
What are you doing about AI?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Technical Director Sam Basille to discuss how Trekk is navigating AI usage for ourselves and for our clients (1:06). They also discuss why some companies are still skeptical about AI (10:00), how we developed and adopted our own policy on best practices for AI usage (16:00), and their current favorite AI tools. In Problem Solved, they discuss how we used AI to create a product selector that streamlines the customer experience (27:00). Finally, in Mics at the Bar, they sample a cocktail called The Commodore (41:00).
Additional resources:
Perplexity: perplexity.ai
Chat GPT: openai.com/index/chatgpt
45:2415/11/2024
How do I get more leads?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk founder and CEO Laura Bennett. The three tackle that age-old question: How do I get more leads?! (3:41). They go into the discovery questions they ask with new lead gen clients (11:22), as well as some traditional marketing tactics that are surprisingly successful in a digital world (20:55). In Problem Solved, they discuss a recent Trekk lumpy that saw a 30% meetings booked rate (25:02). Finally, in Mics at the Bar, they sample The Barbara (33:47).
Resources:
https://trekk.com/insights/think-old-school-3-classic-marketing-channels-should-be-part-every-brand-loyalty-strategy
https://trekk.com/insights/craft-lead-nurturing-program-works
37:5030/10/2024
Why are my email open rates going down and what should I do about it?
In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk HubSpot Administrator Jillian Hazy. The three discuss their personal process for organizing their email inboxes (2:00), what to do about lackluster email open rates (8:00), deliverability best practices (15:20), and the most important email metrics to measure (20:00). In Problem Solved, they dig into how one client achieved a major internal comms win by having fun with email (24:12). Finally, in Mics at the Bar, they sample La Tuna (30:33).
Resources:
https://trekk.com/insights/why-your-email-open-rates-are-going-down-and-what-to-do-about-it
https://trekk.com/insights/how-simplify-your-email-marketing-automation-hubspots-workflows-tool
34:4930/10/2024