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Kevin Harrington & Seth Greene
Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.
953: High SKU Shopify Store Secrets with Lauren Petrullo
High SKU Shopify Store Secrets
Lauren Petrullo, Mongoose Media
– The Sharkpreneur podcast with Seth Greene Episode 953 Lauren Petrullo
Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha.
As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism’s Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.
Listen to this informative Sharkpreneur episode with Lauren Petrullo about high SKU Shopify store secrets.
Here are some of the beneficial topics covered on this week’s show:
- How it’s important to utilize upsell and cross-sell paths for each category of SKU.
- Why you should have a smart search integration to your store.
- How Shopify is the easiest and most cost-effective solution for many brands.
- Why sellers should have SEO initiatives through Pinterest and blogs.
- How sellers must be aware of third-party changes that make a drastic impact to current marketing efforts.
Connect with Lauren:
Guest Contact Info
Twitter
@MongooseMediaUS
Instagram
@mongoosemedia.us
Facebook
facebook.com/MongooseMediaLLC
LinkedIn
linkedin.com/company/mongoosemedia
Links Mentioned:
mongoosemedia.us
Learn more about your ad choices. Visit megaphone.fm/adchoices
18:2907/08/2023
952: The 95% of Behavior Marketers Ignore with Neale Martin
The 95% of Behavior Marketers Ignore
Neale Martin, Sublime Behavior Marketing
– The Sharkpreneur podcast with Seth Greene Episode 952 Neale Martin
Neale Martin is co-founder and CEO of Sublime Behavior Marketing, a behavioral marketing consulting firm dedicated to helping clients change customer and organizational behavior. His best-selling book Habit: The 95% of Behavior Marketers Ignore, updates marketing principles and practices based on pioneering brain research that reveals most consumer behavior is the result of unconscious habits and not deliberative choices.
Neale works with clients to understand and influence the conscious and unconscious drivers of customer behavior. These insights influence product design, development, advertising campaigns, and product launches, as well as decisions not to launch or to avoid certain markets. Sublime Behavior uses an innovative and proprietary research methodology that decomposes customer behavior into its Intuitive and Executive mind components.
Recently, clients engage Neale to apply these behavioral methodologies to organizational change.
Sublime works with companies across diverse industry sectors including telecom, consumer electronics, consumer packaged goods, energy, technology, and pharma. His client list includes Samsung, P&G, Coca-Cola, Verizon Wireless, Campbell’s Soup, Eli Lilly, Merck, Godrej, Axiata, J. Walter Thompson, and Shell Oil.
Listen to this informative Sharkpreneur episode with Neale Martin about the 95% of behavior marketers ignore.
Here are some of the beneficial topics covered on this week’s show:
- How Neale’s book combines psychology, neuroscience, and marketing theories to explore the power of habits in consumer behavior.
- Why our unconscious brain drives our habits and how our conscious brain rationalizes these actions. making it difficult to understand what truly drives consumers.
- How consumers being driven by their subconscious makes it challenging to understand the true drivers of consumer behavior.
- Why making consumers consciously think about their actions disrupts existing habits and helps them form new ones.
- How simplifying the decision-making process can drive market adoption and attract customers.
Connect with Neale:
Guest Contact Info
Links Mentioned:
sublimebehavior.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
21:2304/08/2023
951: E-Commerce Email Optimization with Jacob Anson
E-Commerce Email Optimization
Jacob Anson, agencyJR
– The Sharkpreneur podcast with Seth Greene Episode 951 Jacob Anson
Jacob R. Anson is the Co-founder of agencyJR - a leading eCommerce email marketing agency with over $50m in email marketing revenue and over 500 serviced eCommerce stores over the last 3 years.
Listen to this informative Sharkpreneur episode with Jacob Anson about e-commerce email optimization.
Here are some of the beneficial topics covered on this week’s show:
- Why email marketing can be more efficient than Facebook ads.
- How it’s important to utilize email automation and to set up core automations to generate extra revenue.
- Why you must understand your target audience and their wants and needs.
- How having well defined positions and documented responsibilities makes it easier to scale your team.
- How being a fully remote company offers freedom and flexibility to its team members.
Connect with Jacob:
Guest Contact Info
Instagram
@agency.jr
Links Mentioned:
agencyjr.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
17:3502/08/2023
950: RedFork Marketing with Dave Diaz
RedFork Marketing
Dave Diaz, RedFork Marketing
– The Sharkpreneur podcast with Seth Greene Episode 950 Dave Diaz
Dave Diaz is an entrepreneur with an ultimate drive to help build strong communities. He is the Director of Marketing and Founder at RedFork Marketing in Orlando, FL. He worked for one of the top tech companies in the world, Apple, for nearly a decade, learning and taking insight from some of the most influential marketing we have seen to date.
In his tenure at Apple, he had the opportunity to meet hundreds of small business and franchise owners who showed great care and compassion for their craft. He noticed, however that when it came to marketing, these passionate owners, many times, didn’t know how to attract the right customer.
Dave’s passion is to help these small businesses flourish, believing that small business helps build strong and capable communities. Today, he and his team of Designovators spend their days working with small business and franchise owners, realizing their passions, and helping them reach their goals through marketing and storytelling that inspires action.
Listen to this informative Sharkpreneur episode with Dave Diaz about RedFork Marketing.
Here are some of the beneficial topics covered on this week’s show:
- How the constant evolution of AI and trends can make marketing challenging.
- Why it’s important to study and stay ahead of marketing trends.
- How having regular morning meetings gets everyone in a company on the same page.
- Why storytelling is one of the most powerful tools you can use in marketing.
- How businesses have to be able to adapt and thrive in a rapidly changing industry.
Connect with Dave:
Guest Contact Info
Twitter
@redforkteam
Instagram
@redforkteam
Facebook
facebook.com/redforkteam
Links Mentioned:
redforkmarketing.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
21:2831/07/2023
949: Turning Searches into Sales with Joseph Kahn
Turning Searches into Sales
Joseph Kahn, Hum JAM
– The Sharkpreneur podcast with Seth Greene Episode 949 Joseph Kahn
From Award-Winning Pop Band to top ranker for Looney Tunes, Joseph Kahn finds himself lost in new search engine ranking tactics and building harmonics in digital teams daily. With that said, Joseph's many accomplishments include being named Leader of the Year for John Maxwell's company Maximum Impact in 2003, by practicing employee harmonics to reach Fortune's Top 500 Fastest Growing Company status. Now, Joseph takes his newly found SEO skills to create harmonic roadmaps for ranking at the top of Google. Joseph's Asperger's gives him a special flair for seeing patterns. This innate skill helps him at all SEO and Marketing levels to see the stuff that only scraper tools and software can see. Oh, and he's a drummer and played in a band with Katie Perry's Grammy-Award-Winning guitar player. He is also the father of 3 (2 boys and 1 girl) and his wife, a Dr. of Psychology, is a partner in his agency: Hum JAM.
Listen to this informative Sharkpreneur episode with Joseph Kahn about turning searches into sales.
Here are some of the beneficial topics covered on this week’s show:
- How Hum JAM trains people on how to have effective SEO and digital marketing.
- Why your message and method need to be in harmony with one another.
- How your SEO should give you a return on your investment.
- Why it’s so important to research your keywords properly.
- How and SEO service should be providing new key words that will impact the client.
Connect with Joseph:
Guest Contact Info
Twitter
@HumJAMSEO
Instagram
@josephskahn
Facebook
facebook.com/humjamdigital
LinkedIn
linkedin.com/in/josephskahn
linkedin.com/company/hum-jam
Links Mentioned:
JosephSKahn.com
humjam.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
22:0528/07/2023
948: InnerWill Leadership with Tom Epperson
InnerWill Leadership
Tom Epperson, InnerWill Leadership Institute
– The Sharkpreneur podcast with Seth Greene Episode 948 Dr. Thomas Epperson
Dr. Thomas Epperson is the President of InnerWill Leadership Institute, a 501(c)3 nonprofit that teaches leaders how to ignite human potential. With a doctorate in leadership from The George Washington University and over 20 years of experience as a leadership coach, facilitator, and speaker, he has helped more than 300 organizations transform their leadership—and their results.
Now, Dr. Epperson’s bestselling book InnerWill breaks down this complex process into
actionable practices and real-world examples—with a healthy dose of humor—giving you the practical skills you need to lead more effectively at work, at home, and in your community.
Listen to this informative Sharkpreneur episode with Dr. Thomas Epperson about InnerWill Leadership.
Here are some of the beneficial topics covered on this week’s show:
- How having a clear company culture that leads with values will extend out into your employees everyday lives, making them better people.
- Why it’s important for businesses to have a positive influence on the world.
- How most people need to better understand themselves to understand other people.
- Why making choices that align with your goals and values makes you more effective over time.
- How leading people and teams means being authentic to your true self.
Connect with Dr. Epperson:
Guest Contact Info
LinkedIn
linkedin.com/company/innerwill
Links Mentioned:
innerwill.org
Learn more about your ad choices. Visit megaphone.fm/adchoices
18:5026/07/2023
947: Maximizing Abandoned Cart Value with Adam Robinson, Retention.com
Maximizing Abandoned Cart Value
Adam Robinson, Retention.com
– The Sharkpreneur podcast with Seth Greene Episode 947 Adam Robinson
A former finance professional at Lehman Brothers, Adam Robinson's career took an unexpected turn after the 2008 financial crisis. Inspired by his roommates who had created Vimeo in their shared apartment, Adam embraced his inner marketing wizard and set his sights on a new adventure, launching Robly, an email marketing company. With no prior tech background, he grew the bootstrapped startup to $5M in revenue in just two years, earning it the #1 spot in customer satisfaction.
As an iconoclastic thought leader, Adam has always been on the lookout for groundbreaking ideas. When a cutting-edge identity resolution feature he added to Robly gained immense user interest, he seized the opportunity to pivot. With an 8-figure exit, he founded GetEmails in late 2019, later rebranding it as Retention.com. Today, the company stands as a testament to Adam's innovative spirit, transforming anonymous website visitors into authenticated first-party data and unlocking unparalleled high-ROI marketing flows, all powered by a lean team and zero external funding.
Listen to this informative Sharkpreneur episode with Adam Robinson about maximizing the value of an abandoned cart.
Here are some of the beneficial topics covered on this week’s show:
- How 85% of people who leave things in their cart aren’t signed in customers.
- How the average cookie length is now seven days which means people aren’t logged in for as long anymore.
- Why delivering amazing results to customers leads to acquiring more customers.
- How sending a text that links back to a product your customer was looking at will likely get that customer to make the purchase.
- Why you do have to be much more careful with your SMS marketing.
Connect with Adam:
Guest Contact Info
Links Mentioned:
retention.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
25:0624/07/2023
946: Dominating with Video Marketing with Ridge Krauss
Dominating with Video Marketing
Ridge Krauss, Ridgeline Media Marketing
– The Sharkpreneur podcast with Seth Greene Episode 946 Ridge Krauss
Ridge Krauss is a corporate Video Strategist in Boise, ID. Ridgeline Media Marketing is a Marketing Agency tailored for coaches and consultants, that creates highly engaging, educational, and converting video content for high ticket sales businesses. They focus on high quality lead generation and conversions through funnels and built out follow up sequences to massively increase traffic and conversions.
Ridge developed his passion for video production back in 2017 when he did a documentary for a non-profit educating blind children. After seeing the reaction from viewers and how it impacted the foundation, Ridge knew this was his calling. Now he wants to share stories of people and build business through video.
Listen to this informative Sharkpreneur episode with Ridge Krauss about dominating your market with video marketing.
Here are some of the beneficial topics covered on this week’s show:
- How having tangible results from video marketing sets you apart from your competitors.
- Why video marketing is the lifeblood of every business.
- Why you must effectively separate your video marketing from similar brands doing the same thing.
- How you should figure out what your competitors aren’t willing to do for their customers and then do that.
- How for every video you post asking for a sale, you must post five videos that provide straight value.
Connect with Ridge:
Guest Contact Info
Links Mentioned:
ridgelinemm.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
25:4121/07/2023
945: Managing All Aspects of Content Development with Eric Elkins
Managing All Aspects of Content Development
Eric Elkins, WideFoc.us
– The Sharkpreneur podcast with Seth Greene Episode 945 Eric Elkins
Eric Elkins brings more than 20 years of writing, marketing, ePR, social media, and communications expertise to WideFoc.us clients.
A former teacher and scientist, Eric was youth content editor at the Denver Newspaper Agency, and served as co-founder and publisher of Bias Media before joining PR and venture strategies firm Metzger Associates as New Media Practices Manager. In 2007, with companies struggling to understand the value and potential of effective, strategic social media planning, Eric formed WideFoc.us to consult for agencies and corporations, gradually building a team to manage all aspects of community management and content development. Eric serves on nonprofit boards, is an author and keynote speaker, and writes about his food and travel adventures for magazines and online media.
Listen to this informative Sharkpreneur episode with Eric Elkins about managing all aspects of content development.
Here are some of the beneficial topics covered on this week’s show:
- How having a big name as a client can help grow your business.
- Why it’s important to know when you need to ask for help.
- How being a kind and compassionate owner and manager makes a big difference in the quality of work.
- Why having a remote work team allows you to find the best person to fill a position.
- How making sure your employees are happy and feel valued keeps them productive.
Connect with Eric:
Guest Contact Info
Twitter
@widefocusco
Instagram
@widefoc.us
Facebook
facebook.com/WideFocus
Links Mentioned:
WideFoc.us
Learn more about your ad choices. Visit megaphone.fm/adchoices
19:4119/07/2023
944: Disrupting Cooperate Gifting with Isaac Hetzroni
Disrupting Cooperate Gifting
Isaac Hetzroni, Imprint Genius
– The Sharkpreneur podcast with Seth Greene Episode 944 Isaac Hetzroni
Isaac Hetzroni is a product sourcing and merchandising expert. He has led his company Imprint Genius to become the #1 fastest growing company in its industry, helping both startups and Fortune 500 brands. Isaac has traveled around the world sourcing over 1000 products in his career.
Listen to this informative Sharkpreneur episode with Isaac Hetzroni about disrupting cooperate gifting.
Here are some of the beneficial topics covered on this week’s show:
- How your business should always be constantly evolving and changing to meet your customers’ needs.
- Why you must differentiate yourself in the cooperate gifting space.
- How giving options for cooperate giving makes more sense than sending everyone the same gift.
- Why your cooperate gifts should be high end customizable.
- How intent driven ads can send good leads for your business.
Connect with Isaac:
Guest Contact Info
Twitter
@isaachetz
Instagram
@isaachetz
Links Mentioned:
thesourcingguy.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
20:0617/07/2023
943: Veterinary Marketing with John Donato
Veterinary Marketing
John Donato, VeterinaryMarketing.com
– The Sharkpreneur podcast with Seth Greene Episode 943 John Donato
John Donato is a highly accomplished entrepreneur and marketing expert who has made significant contributions to the industry. With a diverse portfolio of experiences, he has played a vital role in the success of numerous marketing agencies and currently owns three niche agencies, cementing his position as a leading figure in the field.
From the early stages of his career, John displayed a natural talent for marketing and business development. He joined various marketing agencies as a partner, bringing his strategic insights and creative thinking to the table. His ability to understand market dynamics and consumer behavior proved invaluable, allowing him to drive growth and deliver exceptional results for clients.
As the owner of three niche marketing agencies, John continues to leverage his expertise to deliver exceptional results for clients across various industries. His commitment to understanding client needs, coupled with his deep industry knowledge, allows him to develop tailored marketing strategies that drive business growth and maximize return on investment.
Listen to this informative Sharkpreneur episode with John Donato about veterinary marketing.
Here are some of the beneficial topics covered on this week’s show:
- How giving away your services for free can lead to people paying for your services.
- Why business owners need to consider user intent before relying heavily on social media marketing.
- How it’s important to have a high-quality website that is mobile responsive.
- How most veterinary practices don’t know that their website must be ADA compliant.
- Why providing good customer service will help differentiate your business or vet practice.
Connect with John:
Guest Contact Info
Instagram
@veterinarianmarketing
Facebook
facebook.com/veterinarianmarketing
LinkedIn
linkedin.com/company/veterinary-marketing-llc
Links Mentioned:
VeterinaryMarketing.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
21:4914/07/2023
942: Growing Venture Backed Startups with Matt Pru
Growing Venture Backed Startups
Matt Pru, Stackmatix
– The Sharkpreneur podcast with Seth Greene Episode 942 Matt Pru
Matt Pru has spent his career in startups. He was one of the first dozen employees at TalentBin and MightyHive, which were both acquired for $20M and $150M, respectively. Matt is currently a 2nd time Founder working on Stackmatix where he has helped over 100 startups with their go-to-market and scaling strategies. Matt is a Mentor in some of the world's top startup programs like TechStars, StartX, and Alchemist and was recognized by Forbes as one of the Next 1000 top entrepreneurs.
Matt is an investor in over 30 startups and has been an equity advisor for several as well. Matt has both done 10's of millions of dollars in sales in his career as well as managed 10's of millions of dollars in marketing budgets. He is one of the few people with holistic strategic and operational experience across sales and marketing with a knack for getting startups off the ground – one of the greater challenges in business.
Listen to this informative Sharkpreneur episode with Matt Pru about growing venture backed startups.
Here are some of the beneficial topics covered on this week’s show:
- How the proliferation of AdTech, MarTech, and SalesTech makes it difficult for people to know which tools to use for their business.
- Why startups need to allocate their money early on as efficiently as possible.
- How most full-service organizations don’t cater to early-stage start-ups because they think they’re too risky.
- Why it’s important to be up to date on the trends happening in AI and robotic process automation.
- How no one should have to give up on their own business because they don’t know what to do next.
Connect with Matt:
Guest Contact Info
Twitter
@stackmatix
Instagram
@stackmatix_team
Facebook
facebook.com/stackmatix
LinkedIn
linkedin.com/company/stackmatix
Links Mentioned:
stackmatix.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
22:0712/07/2023
941: From Property Damage to Personal Injury with Candise Shanbron and Justin Cernitz
From Property Damage to Personal Injury
Candise Shanbron and Justin Cernitz, Cernitz Law
– The Sharkpreneur podcast with Seth Greene Episode 941 Candise Shanbron and Justin Cernitz
Justin Cernitz is the Founding Partner of Cernitz Law Firm. He counsels and represents clients on a variety of insurance and personal injury legal issues — including First-Party Property Insurance Disputes, Bad Faith Litigation, Medical Malpractice, Personal Injury Protection, Personal Injury, and Catastrophic Injury, Wrongful Death, and Nursing Home Negligence.
Candise Shanbron is the Managing Partner of Cernitz Law Firm. Her entire legal career has been devoted exclusively to the practice of property insurance law. Having spent the first five years of her career representing insurance companies, this gives her a unique perspective and advantage in representing policyholders. Since 2008, Candise has been zealously and passionately advocating on behalf of policyholders throughout the State of Florida.
Listen to this informative Sharkpreneur episode with Candise Shanbron and Justin Cernitz about practicing property damage and personal injury law.
Here are some of the beneficial topics covered on this week’s show:
- How having grit as your number one ingredient allows you to succeed in life.
- Why working with your spouse can be incredibly rewarding.
- How having a conflict in your business creates conflict in your personal life.
- Why being accessible to your clients will help your business succeed.
- How it’s important to keep your clients up to date on their case.
Connect with Candise and Justin:
Guest Contact Info
Instagram
@cernitzlaw
Facebook
facebook.com/cernitzlawmiami
LinkedIn
linkedin.com/company/cernitz-law
Links Mentioned:
cernitzlaw.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
27:1610/07/2023
940: Recovering Over $100 Million for Clients with Lawrence LeBrocq
Recovering Over $100 Million for Clients
Lawrence LeBrocq, Garces, Grabler & LeBrocq, P.C.
– The Sharkpreneur podcast with Seth Greene Episode 940 Lawrence LeBrocq
Lawrence A. LeBrocq is a practicing attorney and Managing Partner at Garces, Grabler & LeBrocq, P.C. Supported by decades of experience, he is a widely recognized authority on personal injury law. He also serves as a Superior Court Arbitrator and a Mediator for the Supreme Court of New Jersey.
Coming from humble beginnings, Mr. LeBrocq knew from an early age that he wanted to be an advocate for those who needed it most. This desire to help others motivated him to become the first person in his family to go to college.
Mr. LeBrocq spent the first several years of his career gaining valuable legal experience and quickly developed a passion for the complex, fast-paced, and aggressive world of personal injury law.
Mr. LeBrocq has tried hundreds of personal injury cases and continually provides attention to each one of his clients. His unparalleled legal acumen and tactics of preparing each case as though it were going to be decided by a jury have resulted in several multi-million-dollar verdicts and settlements, recovering more than $100 million on behalf of his 2,000+ clients over the course of his career. Mr. LeBrocq has a unique perspective on prevailing trends and developments in the world of personal injury law. In particular, he has been paying close attention to tort reform in New Jersey.
Looking forward, Mr. LeBrocq hopes to get more involved in mass tort and catastrophic cases, working to not just better the lives of his clients, but to improve the law itself. Additionally, he does seminars around the country on personal injury and law firm development. Beyond his law career, Mr. LeBrocq is a dedicated member of his community and coaches’ local children to give them access to the same kinds of community activities and opportunities that helped him pull out of an impoverished upbringing.
Listen to this informative Sharkpreneur episode with Lawrence LeBrocq about recovering over $100 million for clients.
Here are some of the beneficial topics covered on this week’s show:
- How most people don’t know what the value of their case.
- Why you want to hire a lawyer certified in the field your case requires.
- Why it’s important to provide good customer service and be in contact with your clients frequently.
- How the most important thing in a personal injury case is the skill of the attorney and how much contact they have with their client.
- How the biggest mistake attorney’s make is not connecting frequently with their clients.
Connect with Lawrence:
Guest Contact Info
Twitter
@GGL_njlaw
Facebook
facebook.com/GracesGrablerLebrocq
Links Mentioned:
garcesgrabler.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
20:4707/07/2023
939: Disrupting Payroll with Ron Ross
Disrupting Payroll
Ron Ross, Everee
– The Sharkpreneur podcast with Seth Greene Episode 939 Ron Ross
Ron Ross is the President, Co-Founder and Chief Operating Officer of Everee, a fintech company that’s disrupting the two-week pay cycle by making it easy to pay workers instantly. He has over 25 years of experience leading SaaS businesses and consumer brands. Ron came up with Everee after seeing firsthand the negative impact of waiting two weeks for a paycheck. His daughter had a job making enough to cover her expenses, but kept running out of money because the timing of her payday and bills didn’t match.
Realizing the huge problem this was for many Americans, Ron decided to challenge the status quo and created Everee to make faster paydays a reality. Since founding the company in 2018, Ron has grown the team by 5X and raised Seed and Series A financing rounds totaling $14M in April 2019 and 2020 respectively.
Before starting Everee, Ron was Chief Financial Officer at Teem, a workplace experience software company and Ecoscraps, a company that recycles food waste nationwide and repurposes it into organic, natural and sustainable garden soils and plant food.
Listen to this informative Sharkpreneur episode with Ron Ross about disrupting payroll.
Here are some of the beneficial topics covered on this week’s show:
- Why the process from moving money around from bank to bank used to be inefficient.
- How many payroll companies sit on money for days before releasing it to the banking system.
- How Everee releases the money the same day, so you can pay your employees faster.
- How Everee loans some of its clients’ money so they can make payroll quicker.
- Why being paid once or twice a month is an outdated pay cycle.
Connect with Ron:
Guest Contact Info
Twitter
@EvereePay
Facebook
facebook.com/EvereePay
LinkedIn
linkedin.com/company/everee-pay
Links Mentioned:
Everee.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
26:4105/07/2023
938: Impact School with Lauren Tickner
Impact School
Lauren Tickner, Impact School
– The Sharkpreneur podcast with Seth Greene Episode 938 Lauren Tickner
With multiple business endeavors at just the age of 23, Laruen Tickner has risen quickly to become one of the UK’s most successful and respected entrepreneurs in the online space. Today, Lauren’s main source of income is Impact School, her online coaching and consulting company where she now has more than 40 people employed, including a COO, Sales Director, Marketing Strategist, and an entire tech team. Tickner’s focus today is on Impact School as well as her new software company, whereby she is building a software that will empower users to build their own online courses and coaching programs.
Listen to this informative Sharkpreneur episode with Lauren Tickner about her online coaching company, Impact School.
Here are some of the beneficial topics covered on this week’s show:
- How you should be treating your brand as your business.
- Why choosing the direction you want to take your business is important.
- How identifying your personal areas of weakness and bringing on a team helps you scale your business.
- How Impact School helps businesses build million-dollar audiences.
- How Impact Schools wants to ensure their clients have a business they love.
Connect with Lauren:
Guest Contact Info
Instagram
@laurentickner
Links Mentioned:
impactschoolmethod.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
23:4503/07/2023
937: Turning Commodities into Premium Products with Raphael Farasat
Turning Commodities into Premium Products
Raphael Farasat, Truffl.com
– The Sharkpreneur podcast with Seth Greene Episode 937 Raphael Farasat
Raphael Farasat is an award-winning creative director, brand strategist, and serial entrepreneur who has developed over 100 consumer brands collectively valued at over $500 MM. He brings a unique blend of entrepreneurial, brand strategy, and advertising talent that he has applied to consulting for globally recognized brands like Tesla, Sonos, Linkedin, Fox, Catch, and Accor Hotel Group as well as serving as a founding partner to 20+ companies, including Last Crumb, BetterBrand, Sweet Nothings, and Barcode. Raphael is a Guest Lecturer on branding at Stanford University and has been featured in various publications such as Entrepreneur Magazine, Fast Company, The Dieline, and The LA Times.
Listen to this informative Sharkpreneur episode with Raphael Farasat about turning commodities into premium products.
Here are some of the beneficial topics covered on this week’s show:
- How hosting unique dinners for interesting people is a great way to grow your network.
- Why creating experiences for others can help build your name.
- How giving people valuable experiences will bring success to your business.
- Why it’s important to be willing to run your company differently.
- How having a high-end product with high-end marketing and branding can catapult a business to success.
Connect with Raphael:
Guest Contact Info
Instagram
@truffl
Links Mentioned:
truffl.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
18:3430/06/2023
936: Take Command with Joe Hart
Take Command
Joe Hart, Dale Carnegie
– The Sharkpreneur podcast with Seth Greene Episode 936 Joe Hart
Joe Hart has a unique understanding and perspective on today’s workplace, leveraging Dale Carnegie’s primary research as well as connections with clients and executives. Joe explores how leaders can inspire trust, create an environment of psychological safety, drive employee engagement, and instill a culture of creativity and resilience toward change. Joe also hosts, “Take Command: A Dale Carnegie Leadership Podcast” which ranks globally in business/management.
In 2015, Joe Hart become the President and CEO of Dale Carnegie. Dale Carnegie is a global training and development company with operations in over 75 countries and a worldwide leader in professional development, performance improvement, leadership training and employee engagement. Participants can build skills through in-person, live online, and hybrid programs.
As with millions of other people, the Dale Carnegie Course has had a profound and transformational impact on Joe's life. He is excited to serve as the leader of this tremendous organization, to work with a talented team, and to help individuals and businesses unlock their great potential to perform at their very best.
Since he stepped into his role as CEO, Joe has been awarded Transformative CEO Leadership Award in the category of People by The CEO Forum Group in 2019.
Joe began hosting Take Command: A Dale Carnegie Podcast in January 2020. It became a Top 50 Leadership Podcast in April 2021.
During the Covid-19 crisis, Joe stepped in, embraced digital transformation, and lead through change to transform Dale Carnegie's core business worldwide into a live online instructor-led training business. This included featuring a new enhanced learning platform, Dale Carnegie eVolve, in January 2021.
Listen to this informative Sharkpreneur episode with Joe Hart about taking command in your life and business.
Here are some of the beneficial topics covered on this week’s show:
- How the anyone can take the Dale Carnegie Course.
- Why Dale Carnegie courses have gone from being in person to mostly online.
- How being agile allows you to run a more effective company.
- Why writing a book is a great way to connect with your audience.
- How you need to have a vision for yourself and understand your values to be successful.
Connect with Joe:
Guest Contact Info
Twitter
@DaleCarnegie
Instagram
@dalecarnegietraining
Facebook
Fackbook.com/DaleCarnegieTraining
LinkedIn
linkedin.com/school/dale-carnegie-training
Links Mentioned:
dalecarnegie.com
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21:3828/06/2023
935: One Man’s Trash is Another Man’s Treasure with Ryan Kugler
One Man’s Trash is Another Man’s Treasure
Ryan Kugler, APlanBe.com
– The Sharkpreneur podcast with Seth Greene Episode 935 Ryan Kugler
Ryan Kugler is the President and owner of three different companies, A5 Events, Ideal Content, and Plan B (which is one of the nation’s largest secondary wholesalers in the country).
Born in Chicago, Ryan moved to Los Angeles at a young age where he took a strong interest in the film industry and made his way onto several studio lots. When he was 13, Ryan developed a friendship with Ted Danson while on the set of NBC’s hit TV show Cheers. At the request and urging of Danson, Ryan wrote and directed his own short film entitled “The Question.” The film was shot on the Paramount Lot and starred Ted Danson, Kirstie Alley, Woody Harrelson and George Wendt. From then on Ryan knew he wanted to work in the entertainment industry.
Ryan began working at the family business called DVA (a film distribution company), on his summer breaks while attending school. Upon finishing school, he moved to Florida to work full time at DVA in sales. It took him only a short time to learn the ropes, and he quickly moved up to Buyer, soon followed by VP of Purchasing. With his unique blend of creative and operational strengths as well as his exceptional skills in sales, Ryan founded the Wholesale Division of DVA, Inc., which would help make DVA, Inc. one of the nation’s largest video wholesalers bringing in annual sales of upwards of $20 million.
In 1998, Ryan brought his wholesale division to Los Angeles. Since then, he has developed exclusive relationships with many of the major movie studios, finding secondary homes for films and distributing to over 350 accounts including Best Buy, Target, and other major retailers (totaling over 24,000 storefronts at the time). In 2013 Ryan saw the writing on the wall (DVDs declining and people watching films on line) and thus left the family business of DVA, and started not 1, but 3 different companies (testing his wits); Plan B, which buys and sells closeouts from manufacturers, and retailers (Plan B has help moved some 500 million pieces of inventory across many different products, giving a second life to the product life cycle, with combined sales of some 500 million over the his last 30 years). Ryan also started an event company named, A5 Events which produces corporate events for large corporations and Non-Profits organizations which helps raise funds with charity events such as 5K/10K Run walks nationwide; and lastly Ryan started a marketing company called, Ideal Content which works with Fortune 500 companies producing very unique and high-end marketing material that stand apart from the others.
As a public face for the entertainment industry, and the event industry Ryan has appeared both on national TV and in print. He has appeared on the CBS Early Show, ABC7 News, and KTLA Prime Time News and has been featured in Entrepreneur Magazine, Fortune Magazine, the Washington Post, the LA Times, the Los Angeles Business Journal, Moviemaker Magazine, and the New York Times.
Listen to this informative Sharkpreneur episode with Ryan Kugler about how one man’s trash is another man’s treasure.
Here are some of the beneficial topics covered on this week’s show:
- How businesses in the liquidation industry must constantly pivot to meet new needs.
- Why its beneficial to buy products in bulk.
- How knowing what your customers want will set you up for success.
- How there are many different facets to the liquidation business.
- Why technology has made it more difficult to get ahold of companies who may want to sell or buy from you.
Connect with Ryan:
Guest Contact Info
Links Mentioned:
aplanb.com
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27:0126/06/2023
934: BlinkPR with Kat Fleischman
BlinkPR
Kat Fleischman, BlinkPR
– The Sharkpreneur podcast with Seth Greene Episode 934 Kat Fleischman
Katherine Fleischman is the President and CEO of BlinkPR. BlinkPR first blossomed from a passion for the fields of public relations, fashion, and the arts. Katherine graduated from the University of Michigan with a focus on Art History and Psychology, Spending her summers at Teen Vogue Magazine, Katherine assisted editors in the fashion closet and realized she had truly found her niche in the heart of Manhattan’s fashion world.
With a Masters degree in Public Relations from New York University, Katherine worked in the advertising industry and dabbled as a freelancer at several PR agencies. BlinkPR’s clientele range from fashion designers to artists. The common thread that drives BlinkPR’s philosophy is that it breeds and supports talent in the fashion and lifestyle sectors.
Listen to this informative Sharkpreneur episode with Kat Fleischman about BlinkPR.
Here are some of the beneficial topics covered on this week’s show:
- How building relationships allows you to make winning connections in business.
- Why having a good idea at a normal price point allows you to scale and expand quickly.
- How businesses should not try to over sell themselves or their product.
- Why ChatGPT shouldn’t be used to replace a PR person or to create a real press release.
- How your press releases should include what your product does and how it serves your clients.
Connect with Kat:
Guest Contact Info
Twitter
@thinkblinkpr
Facebook
facebook.com/thinkblinknyc
Links Mentioned:
BlinkPR.com
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15:4323/06/2023
933: Great Results Marketing with Dan Cricks
Great Results Marketing
Dan Cricks, Great Results Marketing
– The Sharkpreneur podcast with Seth Greene Episode 933 Dan Cricks
Dan Cricks is the founder and CEO of Great Results Marketing, LLC, a marketing business coach and consultant, a mastermind coach, and a nationally known speaker and successful entrepreneur.
Dan has been a true entrepreneur since 1981. He has owned several different successful businesses over the years. In 2002, he began helping other business owners and entrepreneurs take their businesses to new heights. Because of his extensive hands on experience he has been given the moniker “The Been There Done That Marketing Guru” and “The Mastermind Coach”.
Dan is a Certified Independent Business Advisor for Northeast Ohio. Dan currently provides business marketing advice and private consultation to clients all over the world, many on a monthly basis.
Dan is an author who has had the privilege of participating as a contributing author, with two “Best Selling” New York authors, Dan Kennedy and Sydney Biddle Barrows in Uncensored Sales, Strategies. Dan also co-authored The Ultimate Success Secretwith Dan Kennedy. He is a contributing author along with Dan Kennedy in the recently released book titled Secrets of Successful Marketers. He has been published in the Insider’s Journal, an international business magazine and featured in “Magnetic Marketing for the Emerging Economy”. Dan is a contributing author with bestselling international author Bill Glazer in the business book titled Outrageous Multi-Step Marketing Campaigns that are Outrageously Successful.
Dan presented in San Diego at the Outrageous Marketing Live Event to business owners, sales professionals and private practice owners from all over the world. Sought after as a public speaker, Dan has presented to business groups of all types at various local, national and international business gatherings and trade shows, around the country.
Dan works with automotive repair shop owners all over North America, Australia, Ireland and Russia, helping them to grow their sales and more recently to find and hire skilled technicians.
Dan hosts several local and national Dan Kennedy/Napoleon Hill style mastermind groups attended by business owners and professionals from all over North America, designed to assist them in taking their businesses to the next level.
Two of Dan’s clients entered international marketing competitions. After competing and being named “Australian Marketer of the Year”, Carl Smith was recognized as the U.S. Marketer of the Year”. Dan’s long-time client CJ Bronstrup was named “Outrageous Marketer of the Year”.
Listen to this informative Sharkpreneur episode with Dan Cricks about marketing that yields great results.
Here are some of the beneficial topics covered on this week’s show:
- How believing in your offer and working in a niche market will lead to success.
- Why setting a high price for your services allows you to gain bigger clients.
- How it’s a good to your competitors complaining about your product or service.
- Why getting the right marketing help is important for the success of your business.
- How many business owners don’t have marketing training.
Connect with Dan:
Guest Contact Info
Twitter
@dancricks
Facebook
facebook.com/profile.php?id=100057595991866&ref=hl
LinkedIn
linkedin.com/in/dan-cricks-6abb205
Links Mentioned:
GreatResultsMarketing.com
NoBSCleveland.com
GreatResultsMarketing.com/USS
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24:0621/06/2023
932: Eliminating Risk While Growing Your Nest Egg with Larry Kriesmer and Bernard Surovsky
Eliminating Risk While Growing Your Nest Egg
Larry Kriesmer and Bernard Surovsky, Measured Risk Portfolios
– The Sharkpreneur podcast with Seth Greene Episode 932 Larry Kriesmer and Bernard Surovsky
Larry Kriesmer graduated from the University of Redlands as an English Major and then began his career in financial services as a registered rep and insurance advisor. In that role, he quickly passed the General Securities Representative Series 7 exam and subsequently passed the Series 24 Registered Principal exam and holds the designations of Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) from the Society of Financial Service Professionals. He is a member of the National Association of Insurance and Financial Advisors (NAIFA) and the Society of Financial Service Professionals (FSP).
Frustrated by his observations with Modern Portfolio Theory and exposure to potential losses even with diversified portfolio positions, Larry Kriesmer, CLU, ChFC set about finding a portfolio risk management solution over which he could feel more in control. Finding nothing that fit his objective, he drew on his early training as an insurance professional, and along with his business partner, Bernard Surovsky, formed Measured Risk Portfolios, a registered investment advisor, in 2007. Initially deployed on a few select clients, the strategy is now used by the majority of his personal clients and hundreds of accounts that are referred to the firm by outside advisors.
Bernard Surovsky graduated from the University of Cape Town with a Bachelor of Science in Construction Management and Economics. He emigrated to the US in 1992 and passed the General Securities Representative Series 7 exam in 1996 and holds the designations of Certified Fund Specialist (CFS) from the Institute of Business & Finance.
Frustrated with the results of Modern Portfolio Theory and the significant losses incurred in client accounts, he set about finding a more predictable solution to managing portfolio risk. Finding nothing that fit the need, he drew on his early training as an insurance professional, and along with his business partner, Larry Kriesmer, formed Measured Risk Portfolios, a registered investment advisor, in 2007. Initially deployed on a few select clients, the strategy is now used by the majority of his personal clients and hundreds of accounts that are referred to the firm by outside advisors.
Listen to this informative Sharkpreneur episode with Larry Kriesmer and Bernard Surovsky about eliminating risk while growing your nest egg.
Here are some of the beneficial topics covered on this week’s show:
- How the old way of doing things in financial services doesn’t work during a crisis.
- Why you must do something different to achieve a different outcome.
- What an Index Annuity is and isn’t and how they work.
- Why a small allocation can control a large amount of capital and yield the desired return.
- How softened portfolios still carry a tremendous risk for clients.
Connect with Larry and Bernard:
Guest Contact Info
LinkedIn
linkedin.com/company/measured-risk-portfolios
Links Mentioned:
measuredriskportfolios.com
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26:2019/06/2023
931: Turning Email into a Profit with Tyler Cook
Turning Email into a Profit
Tyler Cook, Hypermedia Marketing
– The Sharkpreneur podcast with Seth Greene Episode 931 Tyler Cook
Tyler Cook is an experienced email marketing expert with a proven track record of helping companies grow and scale through building email marketing funnels, connected customer journeys, and ensuring high email deliverability and inbox placement. He is passionate about making email marketing simple and effective.
Listen to this informative Sharkpreneur episode with Tyler Cook about turning email into a profit.
Here are some of the beneficial topics covered on this week’s show:
- How an email allows entrepreneurs sell to many people at once.
- Why you learn how to speak and communicate better when you read the right books.
- How entrepreneurs and online marketers need to take email marketing more seriously.
- Why it’s for important businesses to build up a good sender reputation.
- How having a good sender reputation means you’ll reach more inboxes with your email marketing.
Connect with Tyler:
Guest Contact Info
Links Mentioned:
hypermediamarketing.com
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22:1516/06/2023
930: Turning Adversity into Global Opportunity with Brad Burton
Turning Adversity into Global Opportunity
Brad Burton, BradBurton.biz
– The Sharkpreneur podcast with Seth Greene Episode 930 Brad Burton
Brad Burton was born in Salford, Manchester and was brought up by his mum Brenda after his father left when he was just 6 months old. In his childhood, Brad moved homes 14 times. During his school life, Brad was the class clown, entertaining his friends yet leaving with no qualifications. Now, Brad is a professional motivational speaker, entrepreneur, and disruptive business expert as well as entertainer, educator, a true motivator.
Listen to this informative Sharkpreneur episode with Brad Burton about turning adversity into a global opportunity.
Here are some of the beneficial topics covered on this week’s show:
- How hitting rock bottom doesn’t define what you’re capable of doing in your life.
- Why making your mess your message can and will inspire other people.
- How you have to think bigger in order to become successful.
- Why you have to convince yourself of your brilliance first to thrive.
- How you can make the shift from getting in your own way to using your mistakes as fuel to become prosperous.
Connect with Brad:
Guest Contact Info
Twitter
@bradburton
Facebook
facebook.com/TheBradBurton
Links Mentioned:
BradBurton.biz
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19:1114/06/2023
929: Telling Powerful Stories that Change the World with Nick Bruckman and Ryder Haske
Telling Powerful Stories that Change the World
Nick Bruckman and Ryder Haske, People’s Television
– The Sharkpreneur podcast with Seth Greene Episode 929 Nick Bruckman and Ryder Haske
Nicholas Bruckman is the founder and CEO of People's Television, a production studio and creative agency that produces award-winning independent films as well as video storytelling for the world’s leading brands.
His feature documentary Not Going Quietly, executive produced by Mark and Jay Duplass, premiered at the 2021 SXSW Film Festival where it won the Audience Award and Special Jury Prize, and was nominated for Best Documentary and Best Director of the year at the IDA awards. The film was critically acclaimed and acquired for distribution by Greenwich Entertainment (theatrical), PBS POV (broadcast), Vice World News (international), and Hulu (streaming).
He previously produced the narrative feature film Valley of Saints, shot under lockdown in Kashmir, which won the Audience Award at the Sundance Film Festival and the Asia Africa Prize at the Dubai Film Festival. His first documentary La Americana broadcast worldwide on networks including National Geographic and Al Jazeera.
He has executive produced numerous short films, including Rosa, which won Best Short at the Woodstock Film Festival and was acquired by HBO Max, and Desert Mourning, which premiered at Mountainfilm Telluride.
Nick has participated in numerous labs, fellowships, and markets worldwide, including the Rotterdam Producers Lab, the IFP Cannes Producers Fellowship, and the Film Independent Producers Lab. His work has been supported by foundations including the Sloan Foundation, Cinereach, Rooftop Films, and the International Documentary Association.
Through People’s TV, Nick regularly produces branded films for clients including Airbnb, Greenpeace, Meta, and Dropbox, and works with A-list talent and CEOs. He has shot in over 25 countries around the world, including across Latin America, Europe, and Asia.
Ryder Haske has been a partner at People’s Television for over 10 years. During his tenure, he directed and produced commercials and ad campaigns for fortune 500 companies, federal agencies, and global foundations. He was a Cinematographer and Executive Producer on the feature documentary Not Going Quietly and has won multiple AAF and Telly awards. Ryder’s work has brought him to nearly every state and over 25 countries. Based in Washington, where he oversees the DC office, Ryder’s work ranges from mental health awareness to environmental conservation and social justice.
Listen to this informative Sharkpreneur episode with Nick Bruckman and Ryder Haske about telling powerful stories that change the world.
Here are some of the beneficial topics covered on this week’s show:
- How character driven stories can be the most impactful for an audience.
- Why many people don’t know that they have a powerful story to tell.
- How most people intuitively skip over advertising, which is why you need a compelling story.
- Why the storytelling techniques learned in film school, or a creative writing class apply to storytelling in ads.
- How you want your story to be so interesting that it will be shared past potential customers.
Connect with Nick and Ryder:
Guest Contact Info
Twitter
@peoplestv
Instagram
@peoples.tv
Facebook
facebook.com/pplstv
LinkedIn
linkedin.com/company/people’s-tv
Links Mentioned:
peoples.tv
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18:2412/06/2023
928: Protecting Your Merchant Accounts with Maria Sparagis
Protecting Your Merchant Accounts
Maria Sparagis, DirectPayNet
– The Sharkpreneur podcast with Seth Greene Episode 928 Maria Sparagis
As President of DirectPayNet, Maria Sparagis makes it her mission to help merchants find the best payment solutions for their online business, especially if their business model involves online subscriptions or continuity products and services. She helps setup localized payments modes and has tons of other tricks to increase conversions and in turn your revenue!
Prior to starting DirectPayNet over 10 years ago, Maria was a founding Director at MANSEF Inc. (now known as MindGeek), where she led a team dedicated to managing merchant accounts for hundreds of product lines as well as customer service and secondary revenue sources. She is an avid traveler, conference speaker and loves to attend any event that allows her to learn about technology. She is fascinated by anything related to fintech and can offer you a wealth of information on new trends and technology regarding payments around the globe.
Listen to this informative Sharkpreneur episode with Maria Sparagis about protecting your merchant accounts.
Here are some of the beneficial topics covered on this week’s show:
- How there are two different types of risk: reputational risk and charge back risk.
- Why having a lot of charge backs can lead to issues with your payment processor.
- How being a high-risk merchant means you can have large repercussion in your business and little recourse.
- Why relying on aggregators like Stripe and PayPal is a huge risk you shouldn’t take.
- How you lose all your traffic and subscriptions if your aggregator shuts down your account.
Connect with Maria:
Guest Contact Info
Twitter
@directpaynet
Facebook
facebook.com/directpaynet
LinkedIn
linkedin.com/company/directpaynet
YouTube
https://www.youtube.com/channel/UCiPxIjN4s6iZskqf7BvP43Q
Links Mentioned:
directpaynet.com
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16:3109/06/2023
927: Why CryptoCurrency Regulation with Dr. Christopher Smithmyer
Why CryptoCurrency Regulation
Dr. Christopher Smithmyer, BlackWalletLTD
– The Sharkpreneur podcast with Seth Greene Episode 927 Dr. Christopher Smithmyer
Dr. Christopher Smithmyer is the cofounder of BlackWalletLTD, a professor of MBA business at Doane University and the Vice President of International Affairs at Brāv Online Conflict Management. Dr. Smithmyer is one of the most lettered men in the world with 9 degrees (8 graduate). He is also one of the projects leads on the KIROS spiderweb bridging project to help make the cryptoverse more accessible and safer for people around the world. He is one of the authors of “Dragons of The Digital Age: How Unilateral Cryptocurrency Regulation is a Threat to Consume the Entire Global Economy," "Digital Exquecher," and "Smithmyer's Encyclopedia of Cryptocurrency and Blockchain Dynamics" Volume I - VIII and Appendix (only Volume I image including).
Listen to this informative Sharkpreneur episode with Dr. Christopher Smithmyer about crypto currency regulation.
Here are some of the beneficial topics covered on this week’s show:
- How the concept for Blockchain has been around since the 1970s, started forming in 1990, and was monetized in 2009.
- Why many people don’t understand what crypto currency is.
- How you must look at each individual currency to see how they will function.
- Why crypto currency isn’t the problem, it’s unilateral crypto regulation that threatens to consume the global economy.
- How creating cookie cutter regulations don’t fit the different forms of crypto.
Connect with Dr. Smithmyer:
Guest Contact Info
Links Mentioned:
blackwalletltd.com
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16:4707/06/2023
926: Using API Tech to Track Audiences with Rocco Baldassarre
Using API Tech to Track Audiences
Rocco Baldassarre, Zebra Advertisement
– The Sharkpreneur podcast with Seth Greene Episode 926 Rocco Baldassarre
Rocco Baldassarre is best known as the Founder of Zebra Advertisement. As the CEO and public face of the company, his main responsibility lies with consulting clients to develop customized advertisement strategies. Rocco was awarded Microsoft’s Most Valuable Professional for his consulting work for Bing Ads and The Forbes 30 under 30 for Marketing and Advertising. He is the youngest person and only marketer to ever be awarded. His digital marketing agency manages $2 Billion in Ad Spend and is a three time Google Partners All Stars Winner and Stevie Award Winner. Clients include Facebook, Google, Microsoft, Yellow Pages, Thomson Reuters, and among many others.
Listen to this informative Sharkpreneur episode with Rocco Baldassarre about using API tech to track audiences.
Here are some of the beneficial topics covered on this week’s show:
- How you can’t be a good marketer unless you understand what works for your company.
- Why you need to be financially invested in a company to learn how good marketing works.
- How Zebra Advertisement looks at your whole business to help market and scale it.
- Why you shouldn’t hire a marketer who only does campaigns.
- How understanding what goes on in your company will make you an effective marketer.
Connect with Rocco:
Guest Contact Info
Twitter
@TheZebraTeam
Instagram
@zebraadvertisement
Facebook
facebook.com/ZebraAdvertisement
LinkedIn
linkedin.com/company/zebra-advertisement
Links Mentioned:
zebraadvertisement.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
17:5605/06/2023
925: Brand Iron with Michael Doyle
Brand Iron
Michael Doyle, Brand Iron
– The Sharkpreneur podcast with Seth Greene Episode 925 Michael Doyle
Michael Doyle has been changing the face of brand marketing for over two decades. He built a tech-based advertising agency, DNA Advertising, into a multi-million-dollar company. Michael sold the company as part of a national IPO in 2000. Michael founded Brand Iron in 2002 and has since lent his expertise to hundreds of other businesses in dozens of industries around the world.
Listen to this informative Sharkpreneur episode with Michael Doyle about transforming brand marketing with Brand Iron.
Here are some of the beneficial topics covered on this week’s show:
- How Brand Iron helps brands and companies position themselves to achieve their goals and objectives.
- Why branding isn’t about your logos or your website.
- How Brand Iron helps your company achieve the results you want using a repeatable and scalable process.
- Why many people don’t have an objective view about what their brand is and how it’s positioned.
- How Brand Iron can provide an objective opinion about your company.
Connect with Michael Doyle:
Guest Contact Info
Twitter
@BrandIron
Instagram
@brand.iron
Facebook
facebook.com/BrandIronDenver
LinkedIn
linkedin.com/company/brand-iron
Links Mentioned:
brandiron.net
Learn more about your ad choices. Visit megaphone.fm/adchoices
19:4902/06/2023
924: Exceptional Storytelling for Sophisticated Audiences with Thomas Carter
Exceptional Storytelling for Sophisticated Audiences
Thomas Carter, Artillery Creative Collection
– The Sharkpreneur podcast with Seth Greene Episode 924 Thomas Carter
Thomas Carter is a founding partner of Oil & Cattle and managing partner of Artillery Creative Collection. Oil & Cattle is an entertainment acquisition and development fund created to support exceptional storytelling for a sophisticated audience. O&C specializes in identifying and developing commercially viable intellectual properties for the big and small screen. Artillery Creative is a production and literary management company based in Los Angeles. We are called "Artillery" because we believe in the power of collaborative storytelling, and we believe that talent comes first. We specialize in identifying and developing commercially viable writers, directors and filmmakers and work closely with them to develop their career path whether in feature films, television, digital or brand integrated content.
Listen to this informative Sharkpreneur episode with Thomas Carter about exceptional storytelling for sophisticated audiences.
Here are some of the beneficial topics covered on this week’s show:
- How it can be difficult to figure out how to make money off independent films.
- Why good storytelling leaves your audience more empathetic to the world.
- How you must cut through the clutter and find good writers you want to work with.
- Why an aspiring screen writer should write what they are passionate about.
- How the authentic stories with strong voices are the projects that succeed.
Connect with Thomas:
Guest Contact Info
LinkedIn
linkedin.com/in/Thomas-carter-9145723
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21:1231/05/2023
923: Monetize Your Content with Roy Taylor
Monetize Your Content
Roy Taylor, Ryff Inc.
– The Sharkpreneur podcast with Seth Greene Episode 923 Roy Taylor
Roy Taylor has been Founder and CEO of Ryff Inc. since the company was formed in June 2018. Ryff is the inventor & world leader in VPP (Virtual Product Placement) which delivers real-time, digital dynamic brand integration for sport, social media, film, and television.
Until December 2021 he was also a Director for the Board of BAFTA (British Academy of Film & Television Arts) North America. Chairman Emeritus to the Infinity Film Festival he is also Technology Advisor to three film schools, the Beijing Film Academy, Dodge Chapman and The Johnny Carson Center of Emerging Arts.
Previously he was Corporate Vice President and Worldwide Head of AMD Entertainment Studios based out of Hollywood, Los Angeles. Before that Mr. Taylor ran worldwide channel sales at Advanced Micro Devices responsible for $2 Billion annual revenue. He worked at AMD from January 7, 2013.
Prior to AMD Mr. Taylor served as Executive Vice President and General Manager of Display Devices Division at MasterImage 3D, where he was responsible for autostereoscopic (glass-free) 3D business. From 1998 to 2010, Mr. Taylor served as Executive Vice President NVIDIA, first as a founder of NVIDIA Europe and later internationally after a transfer to NVIDIA headquarters in Santa Clara in 2005.
Mr. Taylor is principally known for the invention of the ecosystem business model whilst at NVIDIA and for his roles in supporting the video game industry. Mr. Taylor is synonymous with his ‘The Way Its Meant To Be Played’ campaign and the catch phrase ‘Can it play Crysis?’. More recently he has been a vocal advocate for the metaverse including VR, AR and AI. In his role as head of AMD Studios Mr. Taylor was Executive Producer of VRLA, the worlds largest VR event and during this time he picked up Executive Producer credits for three VR productions and the India’s most successful film, Baahubali.
Listen to this informative Sharkpreneur episode with Roy Taylor about monetizing your content.
Here are some of the beneficial topics covered on this week’s show:
- How Ryff delivers perfection that is rooted in authenticity.
- Why you don’t want to sell more to spend more, you want customer activation.
- How it’s important to find the content that resonates with your customers.
- Why all decisions are based in emotion.
- How you should direct your content to the people buying your products.
Connect with Roy:
Guest Contact Info
Twitter
@ryff_co
Instagram
@ryffco
LinkedIn
linkedin.com/company/ryff
Links Mentioned:
ryff.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
25:1829/05/2023
922: The Legacy Letter Challenge with Blake Brewer
The Legacy Letter Challenge
Blake Brewer, LegacyLetterChallenge.com
– The Sharkpreneur podcast with Seth Greene Episode 922 Blake Brewer
Blake Brewer is on a mission to help 1 million dads write at least one well-written, meaningful, lasting Legacy Letter to their children.
Listen to this informative Sharkpreneur episode with Blake Brewer about the Legacy Letter Challenge.
Here are some of the beneficial topics covered on this week’s show:
- How the idea of writing a letter is simple but writing one for your children can be difficult.
- Why your children need to hear your voice and what you have to say.
- How people from all different businesses and walks of life want to write their children a Legacy Letter.
- Why teams can bond when they write their Legacy Letters together.
- How your children can benefit from your Legacy Letter and why it’s a good idea to give it to them as soon as possible.
Connect with Blake:
Guest Contact Info
Twitter
@giftofdad
Instagram
@legacyletter
Facebook
facebook.com/legacyletterchallenge
LinkedIn
linkedin.com/in/blakebrewer
Links Mentioned:
legacyletterchallenge.com
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20:3526/05/2023
921: Generating Over $200 Million in Revenue with Rudy Mawer
Generating Over $200 Million in Revenue
Rudy Mawer, Mawer Capital
– The Sharkpreneur Podcast with Kevin Harrington and Seth Greene Episode 921 Rudy Mawer
Rudy Mawer is a serial investor and CEO to multiple brands and manages over 70 staff. Currently, he runs multiple businesses, including a Marketing Capital group with Kevin Harrington, the Original Shark from the TV show “Shark Tank”, where he helped over 50,000 small businesses around the world.
Listen to this illuminating Sharkpreneur episode with Rudy Mawer about generating over $200 million in revenue.
Here are some of the beneficial topics covered on this week’s show:
- How a blend of numbers, data, and strategy can lead to huge success.
- Why TV is still a great way to reach people and potential customers.
- How entrepreneurs should pay attention to key pillars of business such as the financials, logistics, and ability to scale.
- Why a business can’t be wildly successful if it can’t acquire customers on scale.
- How being a good person and having a good track record leads to a successful business.
Connect with Rudy:
Guest Contact Info
Instagram
@rudymawerlife
LinkedIn
linkedin.com/in/rudymawer
Links Mentioned:
mawercapital.com
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20:2524/05/2023
920: Leveling Up Home Service Businesses with Clint Junell
Leveling Up Home Service Businesses
Clint Junell, Job-Dox
– The Sharkpreneur podcast with Seth Greene Episode 920 Clint Junell
Clint has managed a restoration company in Dallas since 2008. He grew up in Amarillo where he learned the ins and outs of restoration since 1993. He is one of the top drying experts in the region and regularly teaches. Clint has an entrepreneurial spirit and is constantly pushing the envelope on how the restoration business should operate in order to provide a better level of service to clients.
Clint is a co-founder of Job-Dox, which was initially developed to help his team manage the volume of restoration projects they were managing. Need predicated that processes and tools were implemented to assist in the management and growth of the restoration business.
Job-Dox evolved out of the restoration company to effectively organize projects from anywhere. Keeping track of photos, documents and tasks has enabled his business to provide updates to customers and insurance adjusters in an easy to use format. Ultimately, the decision was made to take the product to the market as there were no viable tools available to accomplish what they needed that could be customized to each company’s own processes and workflows.
He is married to Elizabeth and they have 3 children. Clint enjoys snow skiing, cycling, working out and watching his kids’ sporting activities.
Listen to this informative Sharkpreneur episode with Clint Junell about leveling up home service businesses.
Here are some of the beneficial topics covered on this week’s show:
- How lending a helping hand to those in need can lead to a lot of business.
- Why knowing all the nuances in your industry will set you up for success.
- How Job-Dox was born out of a need to centralize communication with clients.
- Why creating something that helps your client do their job better allows you and your client to succeed.
- How you must bill your clients to make money and keep your business open.
Connect with Clint:
Guest Contact Info
Twitter
@job_dox
Instagram
@job_dox
Facebook
facebook.com/jobdox
Links Mentioned:
job-dox.com
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27:2422/05/2023
919: Story Selling Your Brand with David Fischette
Story Selling Your Brand
David Fischette, Go West Creative
– The Sharkpreneur podcast with Seth Greene Episode 919 David Fischette
David Fischette is President, CEO, and Chief Creative of Go West Creative. He is known for his creative passion and his 30+ years at the helm of the award-winning Go West Creative. David has established himself as a creative force in the live event, media, and entertainment industries. During his years, David has produced live concerts with Blake Shelton, Sheryl Crow, Jay Leno, Darius Rucker, Rascal Flatts, Earth, Wind & Fire, Chicago, The Band Perry, Echosmith, Josh Groban, and Heart.
In addition to his day-to-day duties at GWC, David has executive-produced the comedy film “Rock, Paper, Scissors,” a Season 4 of the Emmy Award-Winning Television Series “My Generation,” starring Leeza Gibbons. He also directed and produced the New York City Film Festival Award-Winning Thriller “Gods of Accident.”
Listen to this informative Sharkpreneur episode with David Fischette about using a story to sell your brand.
Here are some of the beneficial topics covered on this week’s show:
- How you want to tell your story in the most impactful way.
- Why you need to build a bridge between what your company is saying and what your customer is thinking.
- How being a boutique agency allows you to be nimble and do many things quickly.
- How Go West Creative helps its clients find their voice and who they want to be.
- Why telling a story can be an effective marketing technique.
Connect with David:
Guest Contact Info
Instagram
@digiwest
@gowestcreative
@thestudiocollectionnashville
Facebook
facebook.com/gowestcreative
facebook.com/thestudiocollectionnash
LinkedIn
linkedin.com/company/go-west-creative-group
Links Mentioned:
gwcg.com
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21:2019/05/2023
918: Growing Your Business with WebinarCon with Ron Douglas
Growing Your Business with WebinarCon
Ron Douglas, WebinarCon
– The Sharkpreneur Podcast with Kevin Harrington and Seth Greene Episode 918 Ron Douglas
Ron Douglas is the president of Ron Douglas Publishing which specializes in helping small businesses increase their sales using webinars, email marketing, and social media.
Ron is former Wall St. financial analyst who got an MBA and became a Chartered Financial Analyst (CFA) before realizing he was miserable in the corporate world and wanted more time to spend with his family.
Ron found his calling as an entrepreneur in the late 90’s and started marketing products online in 2001.
In 2003, Ron was able to take his hobby of cooking and turn it into millions with a self-published cookbook titled America’s Most Wanted Recipes. That book went on to become a NY Times Best Seller published by Simon & Schuster in 2009 and featured in the media on shows like Good Morning America, Fox News, NBC, ABC, The Wendy Williams Show, HSN, and in People Magazine, etc. He’s since published 5 additional cookbooks in the America’s Most Wanted Recipes series which have collectively sold over 1.5 million copies (at $15 – $16 each).
In 2007 Ron began helping entrepreneurs online through information products, online communities, coaching programs, mastermind groups, hosting seminars, SEO services, and speaking at events all over the world.
In 2019, Ron sold the cookbook business to focus on his core business of helping entrepreneurs, experts, and influencers use the Internet to earn more, work less, and have a greater impact.
In 2020, Ron founded WebinarCon, an educational seminar and coaching business with Anik Singal and Andy Hussong, which became another 7-figure brand in its first 6 months.
Listen to this illuminating Sharkpreneur episode with Ron Douglas about growing your business with WebinarCon.
Here are some of the beneficial topics covered on this week’s show:
- How self-publishing can lead to lucrative book deals with big publishers.
- Why writing a book is a great way to gain some free publicity.
- How the FOMO formula convinces more people to sign up to come to your event.
- Why you should surround yourself with other people who want their business to be successful.
- How WebinarCon can help anyone in any industry sell their product using a webinar.
Connect with Ron:
Guest Contact Info
Twitter
@rondouglas
Instagram
@mrrondouglas
Facebook
facebook.com/rondouglasduckett
Links Mentioned:
webinarcon.com
webinarconfidential.com
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21:4517/05/2023
917: The Flipped Lifestyle with Shane Sams
The Flipped Lifestyle
Shane Sams, FlippedLifestyle.com
– The Sharkpreneur podcast with Seth Greene Episode 917 Shane Sams
Shane Sams figured out how to make an entire living and support his family online with his wife, Jocelyn. Together, through trial and error they were finally able to put all the pieces together, replace their income, and quit their full-time jobs. They created the Flip Your Life Blueprint to help people start their own online business, avoid mistakes, and succeed faster.
Listen to this informative Sharkpreneur episode with Shane Sams about living the Flipped Lifestyle.
Here are some of the beneficial topics covered on this week’s show:
- How you can monetize your knowledge and time with an online business.
- Why working for yourself can be more lucrative and fulfilling than working for someone else.
- How people can make money online by selling study guides and lesson plans.
- How there are five core components to making money selling products online and what they are.
- Why it’s not enough to build an audience and become an influencer.
Connect with Shane:
Guest Contact Info
Twitter
@FlippedLS
Instagram
@flippedls
Facebook
facebook.com/FlippedLifestyle
Links Mentioned:
flippedlifestyle.com/shark
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21:3115/05/2023
916: Creative Business Inc. with Jeanne Hardy
Creative Business Inc.
Jeanne Hardy, Creative Business Inc.
– The Sharkpreneur podcast with Seth Greene Episode 916 Jeanne Hardy
With a background in fine arts and an astute business acumen, Jeanne Hardy established Creative Business in 2005 after realizing the growing need for financial literacy in the art world. Expanding her focus over the years to work with creative entrepreneurs across all industries, Hardy has since helped countless companies successfully grow and achieve long-term financial sustainability. An alumna of the Goldman Sachs 10K Small Businesses program, she recently completed a certificate in Strategic Leadership with Stanford GSB Executive Education. Hardy is also a member of the Forbes Business Council and frequent contributor to the publication. She regularly participates in industry events, such as Art World Conference, as a guest speaker.
Listen to this informative Sharkpreneur episode with Jeanne Hardy about Creative Business Inc.
Here are some of the beneficial topics covered on this week’s show:
- How many people were initially afraid of online banking and why that has changed.
- Why artists and entrepreneurs have a similar courage and how they build from nothing.
- How Creative Business takes a holistic approach to the services they offer.
- Why you must have the right product to sell to your customers.
- How taking a creative approach to unpacking each part of a business can lead to its success.
Connect with Jeanne:
Guest Contact Info
Twitter
@creativebizinc
LinkedIn
Linkedin.com/in/jeannehardy
Links Mentioned:
creativebusinessinc.com
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19:4912/05/2023
915: Growing Brands with Traction with Adam Kleinberg
Growing Brands with Traction
Adam Kleinberg, Traction
– The Sharkpreneur Podcast with Seth Greene Episode 915 Adam Kleinberg
Born and raised in New York, Adam Kleinberg bought a one way ticket to California after graduating from Cornell. From an early age, he was attracted to art and technology— programming video games on a PET computer in 6th grade — so the exploding digital scene in 1996 San Francisco felt like home.
In the entrepreneurial spirit, he bought a book on Photoshop and declared himself a web designer. After a few years at a handful of agencies, he had officially earned the title. In 1997, he was blogging before the word “blog” was coined. In 1998, he was the resident Flash guy at Think New Ideas, a hot integrated agency. In 2000, he was recruited to help start the SF office of Tribal DDB.
Adam and his partners founded Traction in 2001 (in the spare bedroom of Adam’s apartment) on the principle that doing great work is easier with talented people you like and admire. Twenty great years of collaboration with some of the world's greatest brands have borne out that philosophy. In 2019, he led the transformation of Traction into a brand experience consultancy to better serve the needs of marketers in today's fast-paced, data-driven environment. He plays a hands-on strategic role with Traction's clients to help ensure that their business objectives are aligned with the needs, desires and behaviors of their customers.
A prolific writer, Adam has spoken at dozens of industry conferences around the world and published over one hundred articles in industry publications such as Adweek Ad Age, Forbes, Entrepreneur, Mashable, and others. In 2013, he was a MediaPost All-Star, an award given to the three most influential digital creatives in the US each year.
Listen to this informative Sharkpreneur episode with Adam Kleinberg about growing brands with Traction.
Here are some of the beneficial topics covered on this week’s show:
- How it is possible to make a great living by being creative.
- Why having confidence and believing in yourself can make you a success.
- How a lot of hustle and a little bit of luck can help your business land big accounts.
- Why providing value to your customers is the most important part of owning a business.
- How being able to pivot your business will benefit you in the long run.
Connect with Adam:
Guest Contact Info
Twitter
@traction
Instagram
@tractionco
LinkedIn
Linkedin.com/company/traction
Links Mentioned:
tractionco.com
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18:1610/05/2023
914: Rapid Enlightenment with Tom Ross
Rapid Enlightenment
Tom Ross, TomRossTalks.com
– The Sharkpreneur Podcast with Seth Greene Episode 914 Tom Ross
Tom Ross is a Master Practitioner of the Advanced Rapid Enlightenment Process developed by Matthew Ferry, co-founder of the Center for Rapid Enlightenment.
Drawing on his studies with Matthew and the body of work documented at the CRE, Tom teaches his principles of Defiant Spirituality and Practical Mysticism to students around the world. He donates his time and practice of Assisted Karmic Rebalancing to interested veterans suffering from posttraumatic stress disorder.
Tom is a mortgage industry veteran currently leading a top producing team specializing in residential loan origination. Tom is an avid climber and lives in Phoenix with his wife and kids.
Listen to this informative Sharkpreneur episode with Tom Ross about the Advanced Rapid Enlightenment Process.
Here are some of the beneficial topics covered on this week’s show:
- How shifting your thinking about the world can bring forward peace.
- Why people really need to understand how their minds work.
- How people have unconscious reflexes that they should examine and dismantle.
- How most of the things you think you are reacting to are unconsciously programmed.
- Why people need live consciously and move through limiting belief patterns.
Connect with Tom:
Guest Contact Info
Links Mentioned:
tomrosstalks.com
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21:0608/05/2023
913: Increase Leads with Frank Motola, Brandtastic
Increase Leads
Frank Motola, Brandtastic
– The Sharkpreneur podcast with Seth Greene Episode 913 Frank Motola
Frank Motola is the founder and president of Brandtastic, a marketing company that works across the US. Brandtastic is a small but powerful agency with over 30 years of experience. Frank demystifies what it really takes to get better results on the web. He is one of the few “real” experts on SEO and has an extensive track record of delivering top results for all of Brandtastic’s clients.
Frank speaks at conventions, conferences and meetings across the country on subjects that relate to web marketing for small businesses. As more and more companies feel the need to rank well on Google, SEO (Search Engine Optimization) is quickly becoming the new currency of marketing success.
As a frequent speaker on topics of SEO, internet marketing, content marketing, branding, and online ad campaigns, Frank seeks to empower small businesses with the knowledge to succeed on the web.
Listen to this informative Sharkpreneur episode with Frank Motola about increasing your leads.
Here are some of the beneficial topics covered on this week’s show:
- How businesses must use the internet to continue to get leads to come in.
- Why your business should be easily searchable online.
- How business owners shouldn’t have to worry about whether the work is coming in.
- Why SEO has become confusing for many business owners.
- How you have to do all the right things in the right order to get results.
Connect with Frank:
Guest Contact Info
Twitter
@brandtastic
Instagram
@brandtasticmarketing
Facebook
facebook.com/BrandtasticGetsResults
Links Mentioned:
brandtastic1.com
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17:2805/05/2023
912: Exploding Your Business with a High-Ticket Offer with Dominque Fraser
Exploding Your Business with a High-Ticket Offer
Dominque Fraser, DominiqueFraser.com
– The Sharkpreneur podcast with Seth Greene Episode 912 Dominique Fraser
As one of the pioneers in the digital economy (beginning in 2010), Dominique Fraser is an entrepreneur, author, speaker, and investor. According to the Hardbacon app, she is one of the Top 10 influencers discussing money in Canada. She helps 6- to 7-figure entrepreneurs build a powerful offer and attract a steady supply of clients willing to pay 5 or 6 figures to work with them.
With more than 80,000 followers, Dominique showcases her strategies on social media - increasing her influence by encouraging successful entrepreneurs to grow their businesses faster by adding an ultra-premium package.
Listen to this informative Sharkpreneur episode with Dominique Fraser about exploding your business with a high-ticket offer.
Here are some of the beneficial topics covered on this week’s show:
- How many businesses need a high ticket offer to be able to scale.
- Why entrepreneurs often don’t start out with a high-ticket offer.
- How it’s possible to have a high-ticket offer regardless of the niche you find yourself in.
- Why you shouldn’t believe it is impossible or your company to sell a high-ticket item.
- How you need to find the right offer and the attract the clientele searching or that offer.
Connect with Dominique:
Guest Contact Info
Links Mentioned:
dominiquefraser.com
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20:0803/05/2023
911: Investing Like the 1% with Salvatore Buscemi, HRN LLC
Investing Like the 1%
Salvatore Buscemi, HRN LLC
– The Sharkpreneur podcast with Seth Greene Episode 911 Salvatore Buscemi
Salvatore M. Buscemi is the CEO and Co-Founding Partner of HRN, LLC a private multi-family investment office, and CEO for Dandrew Partners Capital Management, his own investment office. Mr. Buscemi also is the Managing Partner for several other direct investment vehicles across several asset classes in commercial real estate and credit, fine art private credit facilities, special situations, and several well-performing life sciences investments, among several others.
Mr. Buscemi has started and successfully operated two distressed real estate credit platforms, at 29, the first being a distressed whole loan fund with a $2 billion Park Avenue investment manager.
Mr. Buscemi is also the author of several books on fund management and real estate private lending. His first book, Making the Yield: Hard Money Lending Uncovered quickly became one of the most expensive books on real estate investing on Amazon. His second book, Raising Real Money: The Handbook for the Aspiring Real Estate Fund Manager speaks of the experiences Mr. Buscemi saw firsthand working through a $600 million portfolio of distressed private credit assets and funds while co-managing Oasis and provides a reference to emerging managers looking to a practical guide to operating a real estate credit or equity fund.
His third book, Investing Legacy: How the .001% Invest Mr. Buscemi gives a peek through the keyhole into the investment biases and other non-quantitative drivers for investment decision-making between the middle class and the world’s wealthiest and most powerful families, commonly called the .001% of society.
In 2020, Mr. Buscemi with two other partners created HRN to be the preeminent multi-family office platform as a direct result of the successes the founding partners and their respective families have enjoyed across statement-class real estate assets and venture capital. HRN has made direct investments into SciTech Development, 25Madison, Geneius Biotechnology, Immunicom, Apricity Health, Shinnecock Partners, DazzleNow, Thrive Biosciences, and AiScout.
Mr. Buscemi is a frequent speaker and guest lecturer on real estate finance at professional symposia and has written numerous articles on the topic of real estate and private equity finance in various publications, including Investor’s Business Daily, Business Insider, Forbes, guest contributor for Entrepreneur.com.
Listen to this informative Sharkpreneur episode with Salvatore Buscemi about investing like the 1%.
Here are some of the beneficial topics covered on this week’s show:
- What the Fine Art Enhanced Income Credit Fund is and how it works.
- Why the most priceless collateral is ultra-fine art.
- How it’s important to take possession of the asset you’re lending against.
- How many VCs are about to blow up because they invested in companies founded by coders, not business owners.
- How private equity is not a riskier venture if you can control the terms and the price.
Connect with Salvatore:
Guest Contact Info
Twitter
@SMBuscemi
Instagram
@salvatorebuscemi
LinkedIn
linkedin.com/in/salvatore-buscemi-b829305
Links Mentioned:
salvatorebuscemi.com
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19:1901/05/2023
910: Accelerated Conversion with Carl Weische
Accelerated Conversion
Carl Weische, ACCELERATED
– The Sharkpreneur podcast with Seth Greene Episode 910 Carl Weische
Carl Weische is co-founder of ACCELERATED, an AI-Driven CRO Agency based in Germany. Combining the logical and emotional side of advertising with hard-backed data, they’ve been able to scale their client portfolio to a $400M yearly run-rate. Having a background in sales psychology and NLP, they’ve been able to help their clients maximize their profitability and scalability through their sales funnel.
Listen to this informative Sharkpreneur episode with Carl Weische about helping businesses accelerate conversion.
Here are some of the beneficial topics covered on this week’s show:
- How conversion optimization should focus on influencing customer behavior online to get them to buy.
- Why online businesses should figure out for themselves how to get conversions from their website.
- How 70% of digital advertising is spent on META services like Facebook and Instagram.
- Why advertisers need to be careful when constructing the language of an ad for Facebook or Instagram.
- How having a different advertising approach allows you to stand out in your marketplace.
Connect with Carl:
Guest Contact Info
Twitter
@CarlWeische
Links Mentioned:
acceleratedagency.com
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13:4328/04/2023
909: Scaling Your Digital Agency with Juliana Marulanda
Scaling Your Digital Agency
Juliana Marulanda, ScaleTime
– The Sharkpreneur podcast with Seth Greene Episode 909 Juliana Marulanda
Juliana Marulanda is a business operations expert, speaker, and the founder of ScaleTime. With over 13 years of experience across Wall Street, the non-profit sector, technology startups, and family-owned businesses, she now helps service-based businesses. For the past 3 years, ScaleTime has implemented custom processes and systems for on-boarding clients and team members, deal flow, and streamlining day-to-day operations, resulting in consistent rapid revenue growth and reclaimed time for their clients. She studied at the London School of Economics and received a BS in Economics from Trinity College, where she graduated with honors and was the recipient of the prestigious Pi Gamma Mu award.
Listen to this informative Sharkpreneur episode with Juliana Marulanda about how to scale your digital agency.
Here are some of the beneficial topics covered on this week’s show:
- How business owners should strive to hire better and train faster.
- Why entrepreneurs need to know how to effectively speak to each client.
- How you need to be able to quickly change strategies because the algorithm can change at any given moment.
- Why your team must be trained on systems, processes, documentation, and metrics.
- How everything in the business world can change so quickly and why you and your team need to be aware of those changes.
Connect with Juliana:
Guest Contact Info
Instagram
@julianamarulanda
Facebook
facebook.com/ScaleTime
LinkedIn
linkedin.com/julianamarulanda
Links Mentioned:
ScaleTime.co
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19:3326/04/2023
908: Real Estate Returns Without Real Estate with Dan Ryder
Real Estate Returns Without Real Estate – Prime DeFi
Dan Ryder, Prime DeFi
Dan Ryder is the Founder of Prime DeFi, the World’s #1 DeFi Education Company obsessed with helping clients achieve financial freedom leveraging DeFiCashFlow opportunities. Prepare to prosper!
Listen to this informative Sharkpreneur episode with Dan Ryder about how to use Prime DeFi.
Here are some of the beneficial topics covered on this week’s show:
- How DeFi allows anyone to outperform hedge fund managers easily.
- What DeFi is and why it’s worth looking in to.
- How Smart Contracts removed the need for a centralized custodian to oversee your investments.
- Why individuals don’t need a bank charter to get into the world of lending.
- How Prime DeFi educates people on what DeFi is and how it is not like bitcoin.
Connect with Dan:
Guest Contact Info
Facebook
Facebook.com/Dr.Daniel.Ryder
Links Mentioned:
rydermedia.com
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21:1024/04/2023
907: Big Ticket Life with Jeff Giagnocavo
Big Ticket Life
Jeff Giagnocavo, The Big Ticket Life
– The Sharkpreneur podcast with Seth Greene Episode 907 Jeff Giagnocavo
Jeff Giagnocavo does business in your bedroom. He co-owns Gardner’s Mattress & More, the region's premier better sleep store. He is fanatical about the 5-star experience and has gathered thousands of 5-star reviews. His book Sleep Better has helped thousands of people wake up happy too.
As a driven entrepreneur he has licensed both his own custom software and educational marketing materials to others in his industry and in other industries.
Jeff’s marketing skills and knowledge are regularly featured and acknowledged online, in books, and in magazines.
He is best suited working with clients in a fractional visionary role with high performing integrators who realize they can hit new levels but just need an ally and visionary to support their efforts to get there.
Listen to this informative Sharkpreneur episode with Jeff Giagnocavo about the pathway to success with The Big Ticket Life.
Here are some of the beneficial topics covered on this week’s show:
- How business owners should work on their business not in their business.
- Why a business owner’s sole focus should be making good decisions for the companies he owns.
- How business owners need to commit to delivering a high level of service to their clients.
- Why business owners should always be thinking about their next step for growth.
- How it’s important to position yourself so your unlike anyone else in your market.
Connect with Jeff:
Guest Contact Info
Instagram
@jeff.giagnocavo
Facebook
facebook.com/jeffgiagnocavo
LinkedIn
linkedin.com/in/jeffgiagnocavo
Links Mentioned:
TheBigTicketLife.com
The JeffG.com
GardnersMattressAndMore.com
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27:0921/04/2023
906: Generating over $40M in Sales with Direct Response Copywriting with Mike Stenger
Generating over $40M in Sales with Direct Response Copywriting
Mike Stenger, MikeStenger.com
– The Sharkpreneur podcast with Seth Greene Episode 906 Mike Stenger
Mike Stenger is a direct response copywriter primarily serving financial, self-development and ecom. He's helped generate over $40 Million in sales for clients and currently resides in sunny San Diego.
Listen to this informative Sharkpreneur episode with Mike Stenger about generating over $40 million in sales with direct response copywriting.
Here are some of the beneficial topics covered on this week’s show:
- How you should approach copywriting line by line to make sure each line is pulling people in.
- Why it’s important for copywriters to be able to take feedback and improve.
- How you must stay on top of the trends when you use email and digital marketing.
- Why copywriters shouldn’t be afraid of being replaced by AI if they are created great or excellent copy.
- How storytelling is an effective tool to use in copywriting.
Connect with Mike:
Guest Contact Info
Facebook
facebook.com/mikestenger
Links Mentioned:
mikestenger.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
14:0819/04/2023
905: Increasing Revenue by 20% - 200% with Mac Attram
Increasing Revenue by 20% - 200%
Mac Attram, MindSpace Coaching
– The Sharkpreneur podcast with Seth Greene Episode 905 Mac Attram
Mac Attram is the Founder & CEO of MindSpace Coaching, a leading business growth expert, widely regarded as one of the most sought after Business Coaches and Trainers for Entrepreneurs. He is famous for helping business owners rapidly increase their sales revenues between 20% – 200% in just a few months, as well as implement better processes and build winning business teams so that they can have more time off to enjoy their lives.
Mac had many years of challenges and failures in business before discovering what really works! His tenacity and over 30 years of Martial Arts practice helped him stay focused and disciplined; a trait he takes into all areas of his life including business.
He is an entrepreneur who has developed and sold several profitable companies. He is also a multi-award winning business coach and author, and has been featured as an “expert advisor” in TV, newspapers and magazines. He was previously awarded the ‘Executive Coach of the Year’ in the UK.
The principles he learned in business and now teaches to others has helped him earn millions for himself and for his clients. Mac has also trained and coached over 100,000 business owners & individuals from all over the world in more than 30 countries and has shared the stage with some of the world’s premier thought-leaders, entrepreneurs & speakers, including Robert Kiyosaki, T.Harv Eker, Blair Singer, Les Brown, Keith Cunningham, James Caan, Eric Thomas, Lady Michelle Mone and Duncan Bannatyne.
Listen to this informative Sharkpreneur episode with Mac Attram about increasing revenue by 20% - 200%.
Here are some of the beneficial topics covered on this week’s show:
- How learning from experience is key when you want to be an entrepreneur.
- Why profitable businesses should be designed to create wealth.
- What the difference between income and wealth is, and how you should build your business as an asset.
- How wealth is what you have when you aren’t relying on an income.
- How thoughts shape your financial destiny.
Connect with Mac:
Guest Contact Info
Twitter
@macattram
Instagram
@macattram
Facebook
facebook.com/macattrampage
LinkedIn
linkedin.com/in/macattram
Links Mentioned:
mindspacecoaching.com
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17:5717/04/2023
904: Improving Email Deliverability with Troy Ericson
Improving Email Deliverability
Troy Ericson, Email Paramedic
– The Sharkpreneur podcast with Seth Greene Episode 904 Troy Ericson
Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida.
Listen to this informative Sharkpreneur episode with Troy about how to improve email deliverability.
Here are some of the beneficial topics covered on this week’s show:
- How reinventing yourself is not the end of the world – good things can happen.
- Why it’s important to make sure the prospects you’re reaching out to are receiving your emails.
- How doing good things for people will lead to good things for you and your business.
- Why doing good work for good people will lead to more good business.
- How building your community and being a part of it is important for any business owner.
Connect with Troy:
Guest Contact Info
Twitter
@troy_ericson
Instagram
@yosoytroy
Facebook
facebook.com/troyallenericson
LinkedIn
Linkedin.com/in/troyericson
Links Mentioned:
copywriting.org
EmailDeliverability.com
EmailListManagment.com
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15:2014/04/2023