So much of what we do as clinicians revolves around leadership, even though we may not be comfortable thinking of ourselves that way. If we are truly leaders in what we do, it makes sense to learn all we can about making ourselves the best leaders possible. The world needs good leaders! Join us as we discuss all things leadership development in today’s showOur Featured GuestJevin KolethJevin Koleth is a leadership coach who happens to be a childhood friend of mine. He has vast experience in what it means to be a leader through his time as a regional manager for a major healthcare system in Texas. I want you to hear Jevin’s insights about why leadership needs to be developed first at the individual level before implementing the more popular team approach. We also dive into how leadership has changed as a result of the pandemic, and we wrap up with personal and real-life experiences from Jevin that can help you in your growth as a leader.Jevin KolethYou’ll Learn:Why effective leadership development has to begin at the individual level with a solid foundationThe first steps in an individualized approach to leadership training:Identify the person’s personal purpose and missionIdentify the person’s barriers to being their best selfHow Jevin becomes an accountability coach in helping people develop long-term habitsWhy the mass team approach to leadership training needs to FOLLOW after the foundational individual approachWhy it’s good to develop one’s self as a leader to be the best version of yourselfHow an impactful leader will come across with consistencyHow leadership has changed during the pandemic in the three areas of remote leadership, interpersonal skills, and team cultureJevin’s pearls of wisdom about going back to work in the officeWhy a leader’s goal should be positive outcomes from difficult conversationsHighlights of Jevin’s current work as a leadership coachResources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For TherapistsLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists.Mentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!

Today’s show is about building an online directory, which is hugely relevant to every clinician. Whether you’ve used an online directory to refer clients or thought about creating a directory to help other clinicians and clients, you know that it is a valuable resource that makes it easier to find a therapist who can help with very specific needs. Join us to learn more!Our Featured GuestLaura Reagan, LCSW-CLaura Reagan is a clinical social worker and integrative trauma specialist in Maryland who had the idea to create a directory for trauma therapists, Trauma Therapist Network. She’s a trauma survivor who has specifically worked around trauma for the past 19 years. Through her years of experience, she has learned a lot about the nuances of trauma therapy, the services available, and what services are lacking. Laura gives us a behind-the-scenes look at how her idea for the directory evolved, the logical steps in the creation process, and the helpful resources that are available in creating an online directory. We wrap up today’s conversation with a look at what has gone well in Laura’s process and the things that are being constantly tweaked along the way.Trauma Therapist NetworkYou’ll Learn:How Laura got the idea to create an online directory of trauma therapistsHow Laura saw the need and made the leap to create the online directoryHow the directory helps people find the specific therapy focus that aligns with their traumaHow the directory goes beyond finding a therapist but also helps inform and educate people about trauma and its effectsThe first steps Laura took to take the online directory from an idea to realityWhy Laura was willing to make the intentional commitment of time, effort, and money (lots of money!) to make the directory a thoroughly usable resource that helps people feel safe, hopeful, and reassuredHow Laura conveys the important message through the directory that trauma doesn’t define a person and that there is hope to improve and make a better lifeWhy Laura had to allow herself to receive help and support in the development processHow creating the directory has been similar to giving birth to a child and watching it grow and develop into what it was meant to beResources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For TherapistsLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapistsMentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Welcome to a new season of STC! Today’s conversation is different from the typical STC session, as it was inspired by a thread created in the STC community about healthcare providers dismissing legitimate medical concerns. This situation is one that you might encounter personally or with your clients, so I hope you’ll find our conversation helpful and informative. Join us!Our Featured GuestDanielle Hughes, MA, LPCDanielle Hughes is in private practice in Loveland, CO. Danielle shared her perspective in the STC community as someone with a chronic illness who struggled for 12 years to get a proper diagnosis. She interacted with several healthcare providers who didn’t believe that her physical issues could be attributed to anything other than stress and trauma.It’s been quite a journey for Danielle, who was just recently diagnosed with an autoimmune disease that truly affects her energy levels on a daily basis. In today’s session, Danielle shares her story and the challenges she has overcomewith the fortitude to keep going when doctors attributed her problems to psychological issues. We also dive deep into practical questions you can ask insessions with clients who have chronic illnesses and related psychological concerns.Find Danielle Hughes on Facebook and Instagram, @daniellehughesLPCYou’ll Learn:About Danielle’s health journey that began with joint pain and fatigue in collegeHow she was dismissed by the medical community as her physical concerns were attributed to stress for 12 yearsHow Danielle found the fortitude to keep pushing forward with multiple doctors and specialists to get a diagnosis of an autoimmune diseaseAbout the route Danielle took with her PCP, the VA system, and multiple specialistsDanielle’s advice for clinicians dealing with clients with physical issues in addition to psychological concernsWhy it’s important to believe the client and not relate everything to trauma or anxietyHow clinicians can be most helpful by asking questions and being supportive to understand the whole of the client’s lifeWhy we should respond with compassion and curiosity when we are tempted to assume there’s nothing wrong with someone who appears “fine”About a typical day/week for Danielle, a clinician in private practice with a chronic autoimmune diseaseHow Danielle deals with days when she struggles to function as a clinicianResources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For TherapistsLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapistsMentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!

Today’s episode is a valuable one if you are thinking about launching an online course sometime soon or in the future. My encouragement to you is to do it! Get started! Join me for this solo episode in which we discuss the basics.You’ll LearnThe most common reasons to launch an online course: to put your message out there to impact more people in different locations, to feel more fulfilled in your purpose, to diversify income streams, and to spark more creativityThe highlights of my online course creation story that began in 2015---complete with all the doubts and fearsHow my first online course has surpassed my wildest dreams in passing the $200K mark in revenueWhat it means to me to build a successful online course:I can build a life around my loved ones and self-care instead of fitting my loved ones and self-care around my career.We as a family can contribute time and resources to organizations that make the world a better place.I can create my ideal retirement schedule years before I actually retire.Why I want you to write down the completion to this statement: “A successful online course for me would mean . . .”Five pieces of advice to help you avoid the mistakes I made:Online course creation is a long road---don’t rush it!Don’t pick an online course platform because it’s cheap or free.The first version of your online course will not be the final version.See your online course as part of a larger value ladder rather than a one-off offering.Build your course in community with others.Resources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For TherapistsLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapistsMentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!

Creating an affiliate program for your online course can make a huge difference in your sales, but there are important things to consider. Being ready to start an affiliate program has prompted me to ask for a lot of advice from creators whose values align with mine. Do you want to know what they told me? Join me for this episode to learn more!You’ll Learn:My explanation of the basics of an affiliate program and how it works5 things successful creators told me to think about:Start with a small group of beta testers and get their valuable feedback. (I’m starting with a group of four people.)Establish your affiliate’s tax status from the start. (You’ll need to fill out the proper forms.)Set up auto payouts and refunds. (Take advantage of systems that make these processes easier. We use Kartra.)Think of your course as a way to build a “microphone” for your student, their message, and their social media/email marketing. (This makes it easier to bring in affiliate income.)Consider the 80/20 principle. The top 80-90% of your sales will come from the top 20% of your affiliates. (Ask, “What can I create to fuel the top 20% of my affiliates?”)Resources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For TherapistsLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapistsMentioned in this episode:Try Psych Careers!Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Welcome! Today’s topic is relevant to every clinician and business owner. How do we create and build a business according to our values and sense of fulfillment rather than based on what society says should fulfill us? Join us to learn more!Our Featured GuestErin GibbErin Gibb is a group practice owner, podcast host, and coach who specializes in helping therapists navigate the societal and systemic factors that impact their businesses. She helps people build businesses and lives in alignment with who they are meant to be. In today’s session, we dive into how the words we say have a great impact on others, things that are happening at a systemic level, and why many therapists are suffering in silence because of self-sacrificial attitudes. You’ll Learn:How Erin got into her line of work focused on mentoring, supervising, and coaching therapistsWhy Erin’s mission now is to show the difference between success and fulfillmentWhy Erin calls her work a “mental health revolution”Why we get trapped in equating our self-worth with our revenueHow our “broken system” needs to changeHow Erin sees imposter syndrome play out for her clientsHighlights of Erin’s work, podcast, and available resourcesResources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For TherapistsLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapistsConnect with Erin GibbWebsiteMentioned in this episode:Try Psych Careers!Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Two questions confront me daily: How big do I actually want to grow STC? What is the purpose of STC in relation to my overall life? Freedom is my most important value, and building my business around my life, family, and health is most important to me. Not every entrepreneur has the same goals, but these are questions for every entrepreneur to consider. Let’s take a closer look in today’s session!You’ll Learn:How I was compromising to fit life around my business instead of optimizing the business to fit the life I wanted5 key concepts I learned from Paul Jarvis in his book, Company of One:Companies of one reject limitless growth.We should set firm growth limits to keep opportunity costs small.Companies of one are okay with limited success.More profits mean more productivity, sales, customers, and infrastructure to manage.Develop your business out of a side gig.Your business needs time to incubate and grow so you can devote yourself to it full time.Target a specific audience to find your niche.The more specific your target is, the easier it is to connect, build trust, and distinguish your audience’s needs.Embrace the power of simplicity and personality.Amplify your uniqueness by sharing your most powerful asset: yourself and your personality. Resources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!

Many therapists are interested in diversifying their income streams beyond their clinical work. We focus today’s session on a very specific aspect of supplemental income, mainly around AirBnb rentals. Join us to learn more!Our Featured GuestMando Sallavanti IIIArmando “Mando” Sallavanti III is a CERTIFIED FINANCIAL PLANNER™ with a wealth of wisdom to share. We met and connected through LinkedIn, and we’ve had several conversations in recent months. In this session, he shares his expert opinion on owning AirBnb rental properties as compared to long-term rentals, along with the nuances of setting boundaries as a rental property owner. He is open to sharing mistakes he has made along the journey and what he finds rewarding in his role as a rental property owner. You’ll Learn:Why real estate became the natural pivot for Mando to diversify his incomeHow Mando and his fiancé became the owners of a triplex home, living in one unit and renting out the other twoWhy investing in real estate is a common denominator for wealthy peopleHow AirBnb rental management differs from traditional long-term rentalsHow Mando maintains boundaries with tenants living in such close proximity to his homeWhy Mando works with a rental management company for AirBnb rentals, cleaning, maintenance, etc.How Mando’s AirBnb rental properties bring in significantly more money monthly than the same units did previously as long-term rentalsMando’s mistakes in not knowing what his expenses would actually be on his older propertyMando’s advice to others: “Whether you purchase a property as a primary residence or for a rental, have an emergency fund set up to cover repairs and maintenance. There will always be unexpected issues that come up.”What Mando sees as the hardest part of owning rental propertiesArmando Sallavanti is a registered representative of and offers securities and investment advisory services through MML Investors Services, LLC. Member SIPC. Supervisory Office: 2 Bala Plaza, Ste 901, Bala Cynwyd, PA 19004. Tel: 610.766.3000. Discussion of real estate investing is informational only and is not a service of MML Investors Services, LLC. or its affiliate companies.Resources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Try Psych Careers!Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

Since the beginning of this podcast in 2015, I’ve thought a lot about how I can use YouTube to maximize the impact of STC. I’ve pondered many questions about the sustainability of this endeavor and whether I should be creating separate content on YouTube or simply repurposing these podcast episodes on YouTube. As a result of coaching, taking courses, and obsessively (nerdily) studying YouTube, I have decided to finally leap into YouTube in 2024. In today’s session, I’ll share what went into this decision for me and what you should consider as a current or aspiring therapist podcaster. You’ll Learn:How our fears are usually rooted in some sort of trauma or feeling unseen or unheardTop considerations for me in starting out on YouTube:YouTube is intentionally appealing to podcasters and is becoming an ever more popular podcast platform.Putting a video editing team in place (Flocksy) makes the jump to YouTube much easier.YouTube (owned by Google) is very beneficial for discoverability and SEO.I plan to use the best of both playlists (podcasts, YouTube) and feed platforms (Facebook, Instagram, and LinkedIn).I plan to use “Walden months” to prioritize self-care and big projects. (My inspiration is the commitment to be a fully present family man and what I learned from Tim Ferris’ 2020 blog, 11 Reasons Not To Become Famous.)How I plan to keep you updated and document my YouTube journey in the weekly STC Newsletter Why I’m grateful for the support of STC listeners on this new path that has me feeling vulnerable, nervous, and fearfulWant to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: Looking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:Mentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Try Psych Careers!

Many of us aspire to add public speaking as a way to grow our impact beyond the therapy room, but it can be overwhelming to get started. Join us to learn more from today’s guest!Our Featured GuestJasmin HaleyJasmin Haley has an interesting career that blossomed from her years in healthcare doing public speaking around the topics of substance use and HIV. From that platform, she launched her business consulting business to help others become better public speakers by honing in on their legacy messages. Her framework, the Heart Framework, emphasizes crafting your public speaking message to align with your heart and your authentic self. Our conversation covers why the public speaking platform can be so impactful, Jasmin’s practical tips about storytelling, and how to seamlessly merge podcasting with public speaking. Website and Free ResourcesYou’ll Learn:Why public speaking is currently a trendy thing to do, fueled by social media exposureWhy your voice is an impactful marketing tool from the moment you start a businessHow Jasmin learned humility and honed her communication skills to reach different segments of the populationWhy public speaking success depends on how well you know your audience and can reach their heartsHow Jasmin learned to speak with power and humilityWhy a podcaster/business owner should enter the world of public speakingJasmin’s tips for becoming a better storyteller and transformational speakerHow to figure out your “path of least resistance” to best position yourself to leverage your messageHow Jasmin got clarity about her niche as a speaker consultant by asking, “What is it that I want to be known for?”Resources:Connect with Jasmin:WebsiteWant to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: Looking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:Mentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Try Psych Careers!

It’s not unusual for a podcaster to rebrand and head in a new direction after podcasting for a while. The big questions in this transition are around the logistics of the rebranding process. Today’s session is a coaching call with a member of our Healthcasters Podcasting Course who is unsure about the best way to handle this big transition. Join us as we talk it out and figure out her best next steps!Our Featured Guest for Today’s Coaching Call:Marie Vakakis, MA, AMHSWMarie Vakakis is the founder of The Therapy Hub, and she’s a group practice owner who lives in Australia. She has been doing her podcast, Inside Social Work, for about five years, but she’s decided to rebrand to reach a bigger audience. We will discuss whether she should start a whole new podcast since she has chosen to go in a different direction. We’ll also talk about monetization strategies around podcasting and lining up specific episodes with paid endeavors, such as speaking engagements and online courses. I think you’ll enjoy this look at the entrepreneurial journey, content creation, and podcasting.You’ll Learn:How Marie became a podcaster and learned to be courageous and vulnerableWhy Marie wants to change and rebrand with a different podcast name and target the general public instead of early-career social workersWhy Marie needs to pinpoint her new vision and assess the long-term sustainabilityThe two tiers to Marie’s new goal: intentionally grow her practice and intentionally grow her transition to public speaker, educator, and course creatorMelvin’s suggestions for creative ways Marie can grow her practice around content creationMelvin’s advice for Marie about introducing her new missionHow Marie can model for her clients why it is important to embrace change in the rebranding processHow Marie can coordinate podcast content with courses, public speaking, and coaching calls in ways that plug her individual products and services and help her stand out with her established expertiseWhat Marie sees as her next important big stepResources:Marie's WebsiteWant to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Building relationships with journalists can be an open door to having your work featured, spotlighted, and available to a wider audience. The opportunities and possibilities are endless, but how do we build those authentic relationships? I hope this session will be helpful and informative for you as we learn more from today’s guest!Our Featured GuestAisha R. ShabazzAisha R. Shabazz is a Licensed Clinical Social Worker in the Philadelphia area. In addition, she is a private practice strategist, business coach, and strategic consultant for leaders in the mental health industry. In today’s conversation, she shares her business journey and how imposter syndrome plagued her as she put her talents out into the world. She discusses pitfalls that therapists encounter, along with how we can work through our insecurities in building relationships with journalists. You’ll Learn:How the pursuit of her dream job naturally progressed into Aisha’s learning to promote herself in media coverageHow a comment on a LinkedIn post by Arianna Huffington became the impetus for Aisha to fulfill her dreamsWhy “the page is not judging you” and “start small” became overriding mindsets in Aisha’s writing endeavorsWhat kept holding Aisha back from putting her writing out into the worldHow HARO (Help A Reporter Out) provides an outlet for bloggers and business owners to get featured in publications and news outletsThree tips from Aisha on building relationships with journalists:Starting with HARO is advantageous because there is an established structure to the process.Realize that there is no guarantee of a good ROI with every opportunity you pursue; look at it as “planting seeds” and waiting for long-term results. Realize that not every opportunity will contribute to your SEO; some will boost your positive impact in the world. Why your goal should be to serve a larger purpose in the world rather than to seek constant external validation for your workWhy the best starting point is something that lights you up with excitementWhat Aisha’s goals are for her podcast, Beyond the SessionResources:Connect with Aisha: WebsiteWant to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Try Psych Careers!

Today’s topic is a popular one that affects many people. I’m not ashamed to say that I have struggled with mental health and depression. It’s especially important to know how to balance mental health and the challenges of entrepreneurship. Join us for this incredibly open and honest conversation. Our Featured Guest-Rebekah Shackney, LCSWRebekah Shackney has struggled with depression, which runs on both sides of her family. She’s here to share her story and how her life and business have been impacted. She will help guide us and share what she has learned in building a successful practice around therapy and DBT groups. If you hear those voices of doubt and fear in your head, join us to hear Rebekah’s helpful insight about the delicate dance of managing mental health and the demands of entrepreneurship. Rebekah ShackneyYou’ll Learn:● How Rebekah’s struggle with genetic depression began● Why one of the worst parts of depression is believing the lies that depression tells you● How motherhood intensified depression for Rebekah as she experienced postpartum depression as she tried to balance work and parenthood● How Rebekah started out in private practice but didn’t feel successful or “good enough”● How she was paralyzed by envy of others and their success● How she found the energy and determination to make changes and adjustments● Why Rebekah started a podcast, A Therapist Takes Her Own Advice● How she changed her money mindset to squelch the voices of doubt and fear● Techniques that Rebekah has used to confront fear and get through it● How Rebekah can show up and do what she wants to do in life to serve and help others● How DBT can help people take ownership, accept their situation, and take steps to make changes● Rebekah’s #1 piece of advice to clinicians: “Pay for the supervision you need and deserve.”Resources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Try Psych Careers!Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

I have to admit that the topic of personal finance excites the nerd in me. I love reading and learning more about all things around finance! Investing intelligently and planning for retirement are often intimidating areas in which we can always benefit from expert advice. Join us to learn how you can make solid investment decisions and better prepare for your future.Our Featured Guest-Dave Frank, Certified Financial PlannerDave Frank is the founder of Turning Point Financial Life Planning, which focuses on helping clinicians in private practice manage their retirement and finances. Dave has the heart to empower therapists around money and finances so they can be more present and centered in all areas of personal and professional life. In today’s show, we will begin by looking at the information and misinformation about investing that have come forward during the pandemic. Dave shares strategies for financial management, including why investing in the stock market is a good idea. Our conversation turns to retirement options for solo and group practitioners and a brief look at cryptocurrency.Turning Point Financial Life PlanningUse the promo code “STC” for 20% off Dave’s Quick Start Coaching Intensive!You’ll Learn●     Why most people don’t know the basics of sound investing●     Why “passively managed, low-cost, tax-efficient mutual funds” are the best tools for long-term investing---(Dave explains the terminology!)●     The difference between investing and gambling for long-term financial goals●     The important question about investing: What are my goals?●     The basics of mutual funds●     A sound and simple investing strategy that Dave recommends●     Why your allocations should shift to funds with less volatility and less return as you near  retirement age●     Dave’s investment advice for beginners about getting started with target-date accounts and emergency savings●     Why solo practitioners should be careful not to overcontribute to a retirement account●     Dave’s opinion about investing in cryptocurrency--does it make sense for therapists?I know that many of us want to launch a successful online course whether it's to share our message with a larger audience or to diversify our income beyond 1:1 work.Speaking from personal experience, I also know that there are a ton of barriers to getting started: the tech, the mental hurdles, being unsure of whether our course will make money, or even how to market and grow our online course.Online Course School is a live 8-week cohort-based experience where you'll gather with other therapist course creators to create your online course. It includes teaching workshops from Mel and the STC team, weekly assignments, and opportunities to work together to get things done.By the end of our time together, you'll have your lessons and modules outlined, know what tech, software, and platform you need to record your online course, have a working sales page, and have a concrete growth plan for your online course.We'll be launching our first cohort in Sept 2021 with six members. If this sounds like something you'd love to be apart of, please check out my free A to Z Online Course Guide.The guide will help you learn from my mistakes over the past 6+ years of being an online course creator and the lessons I've learned from moving the Healthcasters podcasting course from a $297 first sale to over 275 students and passing the $200k revenue mark in 2021.Resources:Want to launch your online...

Today’s show is a live coaching call regarding a topic that has been very relevant to me recently. We are talking about the many nuances of online courses. I hope this episode will be helpful to you and bring new ideas if an online course is on your radar.Our Featured Guest-Kristen Boice, LMFTKristen Boice is a therapist in private practice and a fellow podcaster. She has realized the need among her listeners for an online course. Her podcast, Close the Chapter, is about closing the chapter on certain things in our lives so we can open ourselves up to new opportunities. In today’s coaching call, I’ll share some lessons I’ve learned along the way about online courses. We’ll talk about the rationale behind creating a live course vs. a pre-recorded one. We will wrap up with a pre-launch strategy to help get buyers for your course before you launch.Pathways To Healing Counseling Kristen BoiceYou’ll Learn●     Why Kristen started her podcast about two years ago to provide another opportunity for     deeper work for her clients●     How an online course can help you get more information out to curious people●     The options for your course and other services●     Why niching down is a big challenge for therapists●     How Kristen sees the epidemic of people feeling “not good enough” and being scared to speak up●     How a niche can help you offer value and find your sweet spot●     How the best courses take people from one place to another●     Why Kristen focuses on helping with the hard conversations●     How to use phraseology that appeals to people and addresses their need●     Step-by-step actions to build your email list and create effective opt-ins●     How to create value on the front end of your course by validating your contentResources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Try Psych Careers!Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Staying true to our values is important in the work we do as clinicians. True business success for us is not based solely on the revenue we generate but on many other important aspects, such as working in a way that our genuine gifts and talents show forth in the meaningful and purposeful work that we do. Join us to learn more.Our Featured Guest-Jennifer Kasey, PsyDJennifer Kasey is a good friend, mentor, and sister in the Christian faith. She and I met way back in 2009 in Nashville, and I’m thrilled that she’s joining us today. She’ll share her perspective on making a slow and intentional transition to full-time private practice. She started as a psychologist at Vanderbilt’s University Counseling Center and then transitioned to a large healthcare system with a small private practice on the side. Over this decade of transitional change, Jennifer has learned many valuable lessons. She will share the logical steps she took in her transition to full-time private practice, the hard moments in the journey, and what she has cherished most about the process.RedirectionCounselingYou’ll Learn●Why the first logical step toward private practice for Jennifer was a whiteboard with color-coded short-term and long-term goals●How she took the next steps of applying for her LLC, creating her website, setting up her business account, downloading bookkeeping software, updating her Psychology Today profile, and more●A breakdown of Jennifer’s items included on her whiteboard--and why she still looks at it every day in her office●How Jennifer’s mindset has changed as she gained confidence and let go of fear●How the hard moments in private practice showed her to learn from the NOs●How Jennifer learned to stay true to herself, her goals, and values and not live in the “shoulds”●How Jennifer finds contentment in being herself and staying with her “true North”●Why you can’t follow after someone else’s definition of success●What Jennifer cherishes most about building her practice slowly and intentionally: freedom, creativity, and a sense of empowermentResources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

In any solo episode, I love to be transparent in sharing the behind-the-scenes processes in the entrepreneurial journey. On social media, we see highlights and the finished product, but we rarely see the struggle and obstacles in getting there.Today’s focus is on confronting and overcoming fear as I go through the process of building a new product. My hope is that this episode will give you encouragement and inspiration to keep going in whatever new endeavors you undertake. You’ll LearnThree ways to combat the voices of doubt and fear:Work on showing the imperfect side of building something vs. just the finished productLearning and growing “in the open” helps others learn from both your failures and successes. (From Show Your Work, see Resources)Bringing what you fear will be judged by others can help dissipate the fear and bring encouragement and support.Realize that the first version of anything will not be the final version.Putting out beta versions during the development process reduces the pressure to “get it perfect.”Getting feedback on beta versions is not an indictment of my expertise. (Use Survey Monkey, see Resources)Create an emotional and brainstorming safety net.Using layers of family, friends, and colleagues will create a support circle for you.Getting emotional, practical, and technical support will vary according to the stages in which you find yourself.Resources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in the show: Show Your Work by Austin KleonSurvey MonkeyMentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Try Psych Careers!

If the topic of building your personal brand on social media brings feelings of anxiety and insecurity, then today’s show is for you. As clinicians, we know it makes sense to have a digital footprint in the online world, but it’s difficult to know just how to establish yourself with authenticity and transparency. There are so many nuances to the intimidating world of social media! Today’s conversation will give you valuable insight and practical tips to help people get to know, like, and trust you. Join us to learn more.Our Featured Guest-Lisa Mustard, LMFTLisa Mustard is a personal brand coach, psychoeducator, therapist, podcaster, and self-described personal development junkie in South Carolina. This mom of two has created an awe-inspiring presence on social media around topics like fitness, health, mindset, and goals. Recording with her phone, Lisa proves that a high-quality, high-dollar studio is not a requirement for building your personal brand, and she does it in very unique and authentic ways. Lisa joins us to talk about what personal branding is, how much to share, and that all-important line between OK and TMI. We’ll wrap up with the most common mistake people make in personal branding and three tips that you can utilize today to start building your personal brand on social media.Lisa MustardYou’ll Learn●     What is a personal brand? Your reputation, what people say about you, and what you’re known for●     The best way to narrow your brand down to three specific things is to identify your top values and priorities●     Why you have to be clear and specific about how you want to move forward on social media●     How to decide how much to share online●     The most common mistake people make is----not taking the time to build a personal brand●     Three tips for a clinician who wants to build a personal brand:○     Identify your strengths, uniqueness, and how you help people○     Know your values and what you stand for○     Know where you want to go and what you want to accomplish●     Why you should realize that not everyone will resonate with your message---and that’s OK●     Why social media is the best place to build your personal brandResourcesWant to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Try Psych Careers!Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Today’s show is about a topic that has been a struggle for much of my life and career.I’ve fallen victim to comparing myself to others and feeling like I’m not measuring up.It’s taken a lot of personal work for me to learn to compare in healthy ways that don’t cripple and stifle my creativity and purpose.Are you in the same boat? Join us to learn more!Our Featured Guest - Supriya Blair, PsyDDr. Supriya Blair is a psychologist in Albany, NY. We have connected through the STC community, and I wanted to get her input on the topic of comparing ourselves to others.We’ll start by discussing how comparison comes too easily for many of us and how Supriya noticed thiscomparison impacting her life until she was able to reframe her perspective.We will consider an all-too-familiar scenario in which a colleague’s success triggers insecurity in our lives, along with helpful tips and resources to navigate the tricky field of comparison to others.Dr. SupriyaYou’ll Learn●     Why comparison is so prevalent in the helping professions●     Three ways we compare ourselves to our colleagues:○     Seeing someone else’s path and journey as THE template for success○     Not recognizing my authenticity as a source of empowerment○     Not allowing for different business models in finding my unique path●    How to handle the pushback when we launch into our own path●     Navigating the difficult moments when someone else experiences success or achieves the milestone that we want●     Why the ability to serve is the most important thing●     Practical help in the area of comparison to others:○     Brene՛ Brown’s book, I Thought It Was Just Me (but it isn't): Making the Journey from "What Will People Think?" to "I Am Enough"○     Don Miguel Ruiz’s book, The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book)○     Meditation practiceResourcesWant to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Try Psych Careers!Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

What if I told you that there is something simple and free that most of us can do daily for an hour or less that yields amazing physical and mental benefits? Would you want to know what it is? Since the pandemic has forced us to take a closer look at our habits and make some changes, I want to share this life-changing activity that has become an almost daily habit for me. It’s hiking! Incorporating a midday hike several times each week helps me sleep better at night and stay centered for daily tasks. My inner “research nerd” got curious and took a deeper look at the intersection of hiking, mental health, and entrepreneurship, and I want to share with you what I’ve found.You’ll Learn●     Why hike? What are the benefits?○     Hiking helps keep our minds sharp and agile.○     Hiking helps us to focus better.○     HIking can spark serious creativity.●     If you’re a hiker, please share with the STC Community what benefits you’re seeing in your personal and professional life. I’m very interested to hear about your results!Resources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopAlso mentioned:  Successful Aging by Daniel LevitinMentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Many of us find the concept of networking to be an intimidating endeavor. Even though it’s a vital element of business success, it can feel scary and shady, and a little too sales-y. Join us to learn more about what you should be focusing on in your networking relationships.Our Featured GuestPatrick Casale, MA, LCMHC, LCASPatrick Casale is a clinician in Asheville, NC. He provides coaching for clinicians who are transitioning from a group practice or agency to a solo practice. He’s here to talk about networking in authentic ways. We’ll discuss what authentic networking means to Patrick and how to make your networking relationships count. We will also examine different scenarios that might be a win-loss situation, a win-win situation, and the most common mistakes that happen in the networking space.Casale Coaching Resilient Mind Counseling You’ll Learn●     How clinicians aren’t taught to use collaborative communication to support each other’s businesses in reciprocal ways●     What is networking? Getting to know people as people and learning about their lives and passions●     Why networking can feel artificial, very “surface level,” and inauthentic●     Some authentic questions to ask in networking situations include questions about family, passions, how they ended up here, fears of entrepreneurship, etc.●     How to have reciprocity in relationships by making the other person the priority and supporting them●     Why you should ask, “How can I help this person be successful? And not, how can this person help me?”●     Why Patrick says, “A lot of networking opportunities feel like awkward first dates.”●     Why a win-lose scenario would be talking too much about yourself and not listening actively; a win-win scenario means talking and getting to know each other with connection and trustThe most common mistakes in networking:○     Not having clear strategy and intention○     Scheduling too many networking events in one day○     Making networking one-sided in your requests●     Why your networking strategy should include colleagues who don’t work with the same client population, those who do work with the same, and client groups, and psychiatric providers●     The best action step for you to take in applying the wisdom of today’s episodeResources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out...

Overwhelmed. That’s the best word to describe how most podcasters feel as they take the leap and start on their podcasting journey. Perhaps the biggest source of overwhelm is confusion about the gear needed to get going, and I remember this well from my beginning in 2015. I didn’t have a pro-level setup when I began, and I wondered and worried about how I would be perceived in this new world. In all honesty, I had about $100 in gear, the biggest part of that being a $60 mic.Things have changed since those early days, and STC has blossomed from nine downloads initially to over 1 million today. The tech-junkie part of me has enjoyed being able to upgrade my gear, and those upgrades have been a process of learning and experimenting. Even though your gear IS important for podcasting, I believe strongly that the most important keys are consistency and personality–and you don’t have to spend a fortune to have those elements. In today’s episode, I’m discussing my tech stack, what I use now, and what I recommend to other podcasters. Join me!You’ll Learn:The three-prong fork in the road on the podcasting journey: the basic starter set of gear, incremental upgrades as the budget allows, and the decision to “go all in” with podcastingWhy I invested about $2K into gear upgrades in 2021–and how I made this decisionMy current tech stack:The Shure SM7B micMany podcasting pros use this mic because it is top-notch quality; it runs about $400 on Amazon.The RODECaster Pro all-in-one podcasting studioIt gives more nuanced control of the mic and headphone sound levels. The Pro I runs around $400, and the Pro II is about $700. A less expensive starter piece that I recommend is the Samson Q2U, for about $60.The Cloudlifter CL-1 signal booster This elevates the signal from your mic to give quality sound, and it costs about $150.Mogami Gold XLR cablesThese are about $60 each and are top-quality cables.The Gator Frameworks tabletop mic standI pair this with the Rode PSA1 mic arm. It’s worth it to spend more for quality because it stays in place and doesn’t shift or droop.Audio-Technica ATH-M50x studio headphonesThese connect to the RODECaster Pro and give consistent sound; they cost about $190.Resources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Try Psych Careers!Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

Today I’m sharing what I’m using for no-code tools and my tech stack as an online course creator. Believe me, I’ve experimented with a lot of different things, and I’m always willing to share what I’ve learned and what I recommend to others. If you aren’t familiar with the term “no-code,” it simply refers to tools that don’t require a code or advanced programming to use. I hope this information is helpful to anyone who is creating a course or thinking about this endeavor in the future. Join me to learn more!You’ll Learn:11 no-code tools I’m using to create online courses:Kartra is an all-in-one platform with features that fit our needs. Circle provides a place for community outside mainstream social media. Stripe allows us to take payments within Kartra.Loom is great for recording online course videos because there are many recording options.Notion helps with lesson planning because there are lesson and template options that make it easy to repurpose content later. Testimonial.to makes it easy to gather testimonials from students; a downside is that it is expensive.Smarter Queue helps with social media management because it integrates with Facebook groups and LinkedIn, and it recycles posts.Canva is amazing because there are many clean and modern slide templates with animation and graphics. Headline Studios helps create engaging course titles with built-in AI and feedback.Captivate is great for podcast hosting because of dynamic ads insertion.Easy Webinar makes the webinar sign-up process easy for students. Resources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your...

Are you a course creator who wants to get better and better at your craft? I launched my first online course back in 2015, and I’m glad I did it and started on this journey. The truth is that I had no clue what I was doing! I feel like I’ve learned so much since then, and I’m happy to share those things with all of you. In today’s session, I’m discussing three non-negotiable meetings that I’ve implemented with my online courses. This simple technique has played a massive role in making over $300K more than the original $2K I made from the same course in 2015. Are you curious to hear more? Join me!You’ll Learn:Three meetings course creators need:After-action review (AARS)--takes place after a launch. Ask and answer three questions: What went well? What did not go well? What was missing?This simple step has a massive impact on course growth and future scaling.Live chat–is a way to “put yourself out there”I recommend a quarterly live chat with existing students, whether one-on-one or in a group.This feedback gives you an idea of what’s working/what’s not and allows you to come up with better offers in the future.Learning time–is a way to be a student for life.Block off time weekly to get better at your course topic and related topics by learning more“Being a lifelong student of your course topic opens up a lifetime of opportunities.”Resources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Try Psych Careers!

When I was a first-time course creator in 2015, I was excited and scared at the same time. The tension around building fast or building thoughtfully was difficult to navigate. In today’s session, I’m discussing three important questions that I wish I had asked myself back then. You’ll Learn:3 questions to ask before launching your online course:Do I want a “strip mall or a skyscraper”? (This concept comes from a session with Nathan Barry of ConvertKit and Jay Klaus of Creator Science.)Both models require energy in different ways, and both have several benefits and challenges. The key question to ask: What do I want to optimize for?Why I have gone from a strip mall to a skyscraper modeWhere should I focus my marketing?Focus on one platform at a time.Remember that it takes time to build trust and rapport. How can I validate my online course?The secret is to validate with paying students each step of the way.Take a long-term view and grow slowly with care, intention, and thoughtfulness. Resources:Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Try Psych Careers!

As clinicians and entrepreneurs, we are always looking to use our skills more creatively and expand our offerings and services. We recently released the STC Online Course Creator Kit, which is a 7-day free email course. In today’s session, I want to share the framework and strategies we used and explain why we are giving them away for free. Curious? Join us!Our Featured GuestDaniel BustamanteDaniel Bustamante is an entrepreneur who helps content creators build high-converting sales funnels. He is the Head of Ops and Automation at Ship 30 for 30, a cohort-based writing course that teaches the fundamentals of online writing. Daniel and I met on Twitter, and he is the one I turned to for this online course project. We explore how an email course differs from a traditional email opt-in, how to visualize the purpose of the course and give you a behind-the-scenes look at the creative process. We also highlight the tech used in the course creation, along with why I take the unpopular approach that it’s better to give our best stuff away for free. You’ll Learn:How an email course functions as a hybrid of an opt-in and a course to deliver a lead magnetHow an email course uses an automated drip sequenceWhen it makes sense to create an email courseHow an email course helps you build an email list and generate leadsHow Daniel uses a “boats and islands” metaphor to illustrate the power of lead magnets (What are your “boats and islands”?)How Daniel began the process to build STC’s free email course as a precursor to the STC MastermindHow to avoid a common trap for course creators and realize that what you are selling are outcomesHighlights of the tech tools we used in building our email course: Kartra, Survey Monkey, and CalendlyThe #1 mistake people make in creating free email coursesHow the email course is a logical, sequential roadmapWhat the numbers are showing about the success of the STC course: almost 300 subscribers, 52% opt-in rate, and 67% open rateResources:Daniel on TwitterDaniel's Free Email Course (5 Proven Marketing Frameworks To Help You Sell More Digital Products On Autopilot)We'd LOVE To Partner With You! Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit Looking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Try Psych Careers!Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check...

If you’ve thought about getting more active on LinkedIn and building an audience there to increase the number of referral sources for your private practice or to move from clinical to online income, today’s session will be helpful for you. Since my very first LinkedIn post a few months ago, I’ve gone from 789 to 1864 followers and from 1000 to over 245,000 views. The growth has been phenomenal! Throughout this process, I’ve done some things right and a lot of things wrong, and I hope you can learn from my experiences. In today’s session, I’m sharing the mistakes I’ve made in the past six months in writing on LinkedIn and the best lessons I’ve learned along the way. You’ll Learn:Why I started writing on LinkedIn in November 2022–and was shocked at the views on my very first postMy best tips for writing on LinkedIn:Turn on Creator Mode when you begin. Make narrowly-focused carousel posts related to your paid offerings–and this process can evolve over time. (Use these links to find out more about Shield and Flocksy.)Engage with targeted accounts to create an informal tribe.Post on a schedule that fits with your energy and mental health, even if it means you play the long game.My biggest challenges in writing on LinkedIn:Feeling pressure to post more often than I’m comfortable with doing. Overcoming perfectionism in artwork and graphics in my posts.Being on the “content-creation treadmill.”Determining whether I want the successful version of this endeavor–and the issues that accompany that success. I would love to connect with you on LinkedIn!We'd LOVE To Partner With You!💻 Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit🎙️ Looking to launch a successful podcast?Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:https://sellingthecouch.com/podcastingworkshopMentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Try Psych Careers!

In today’s busy online world, virtual presentations are everything in how you are received AND perceived. If you put forth the effort to create an online course, webinar, or speaking engagement, you want to show up authentically and masterfully to engage your audience. This is an important area in which there is always room for improvement! My guest today is a proven expert in virtual presentation, and she’s here to share her knowledge with us. Join us to learn more!Our Featured GuestLorraine K. LeeLorraine Lee is a top career and business virtual keynote speaker who has been featured in several publications and on podcasts with numerous accomplishments and awards throughout her career. She has worked in several editorial roles at LinkedIn and Prezi and has built a LinkedIn following of over 300,000, so she is very much immersed in the world of virtual presentations and online learning. She is the perfect person to help us understand more about improving our virtual presentations. Lorraine's WebsiteYou’ll Learn:How virtual presentations give you access to a wider audience and help you stand out in your expertiseWhy the entertainment factor of virtual presentations cannot be ignoredExamples of different types of virtual presentationsLorraine’s tips for improving your virtual presentations:Add movement to your presentations and incorporate “state changes.”Curate your background with features that are calming, positive, personable, and professional.Include visuals on your screens to help people learn and remember. (90% of the information processed by our brains is visual!)Use eye contact to improve your connection to your audience.How to implement visuals like logos, color gradients, and simple info on your screenHow to use artwork, photos, and personal elements to cultivate a deeper connectionHow to set up your monitor, camera, laptop, etc. to maximize eye contact with your audienceLorraine’s tips for introverts in showing up better in visual presentationsAn overview of Lorraine’s expanding consulting business Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Welcome to today’s session, which is a conversation/coaching call with a member of our Online Course Mastermind. We focus today on the dilemma that comes along with social media. While social media is a fantastic way to connect with people and build your online presence, it can be a major source of distraction, comparison, and even addiction. How do you handle the tension that comes with social media if you don’t really like being there? This is a common struggle for many clinicians, including me, and this makes me think more intentionally about how to show up while guarding my time against a social media takeover. Join us as we explore the hidden dangers and potential benefits of social media and learn how to handle the tension that comes with it.Our Featured Guest for today’s coaching callElizabeth Penela, Ph.D.Dr. Elizabeth Penela (Eli) is a licensed psychologist in Florida who works primarily with families of anxious kids. In helping those with anxiety and OCD, she offers compassionate and effective treatment that goes way beyond traditional talk therapy. Appointments at her practice for adults and children are available in English and Spanish with both in-person and telehealth options. In today’s session, you’ll hear our conversation around Eli’s new online course, how she is engaging on social media now, and helpful advice about protecting her time, energy, and privacy on social media platforms.&nbsp;Dr. Penela’s Website (Wise Mama Bears)You’ll Learn:Why Eli decided to create her online course for parents of children who struggle with anxiety&nbsp;How an online course gives a greater opportunity to help more people in a group format with a parent-friendly scheduleWhy Eli is planning to launch her course with an 8-week live cohort and let it evolve over time to a more pre-recorded versionHow Eli realized that social media (even though it’s NOT her thing) is important in the course-building world to increase her visibility and expertiseHow social media tension for Eli is an “energy” matter of having to show up regularly, read comments, respond, etc.&nbsp;How Eli is using Instagram and LinkedIn right nowMelvin’s advice to Eli about protecting her time and energy on social media:Limit notifications that come through on your phone.Use time-blocking techniques and focus on a few people for quality engagements–instead of connecting with everyone.Tune into your energy levels and guard the privacy of yourself and your family.&nbsp;Don’t feel pressure to live on social media because everyone else is doing it. WANT TO PARTNER WITH US?Want to launch your online course, but not sure if people will buy it?Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekitLooking to launch a successful podcast but not sure where to start?Please check out our free "Using Podcasting To Grow Your Business" workshop:<a href="https://l.facebook.com/l.php?u=https%3A%2F%2Fsellingthecouch.com%2Fpodcastingworkshop%3Ffbclid%3DIwAR3H5MX76ONO5kLE5IHthD4Q8Ma1gXKz6lLRQUdubI7ZfaYoZ8LOdi2Enf8&amp;h=AT1jwjG-lDin5tAJX9Ypt43WlO-mI80DYq7wXs5uwkdI3-m6lFZVuHcD57tZll3U73sD9bIe02gudJ2KWLmdT3jJvi2rBNhNymPtPhtq0Bcf-vvy-m7eg84JhnswQx7KLgDvXg&amp;__tn__=-UK-R&amp;c[0]=AT2Htv_ottTFVuquIFu1FsLw2mLFRcXdyX1PNcRPOj6st1PAWEAwvCGP3zMMNL4RmUqvpidYZBIelSJ7p06tG8Dymab_jItuAOdNKLMePy-gtYZ6aqmpNCya6F1CeTs0EzyMyemMHygFjdXpbXjX6keb5LYC9xCWKmFY2OhZO0jej83AjscPKOGrl6tj14wRRBciaRYvXJX77PgG38x61Ik" rel="noopener noreferrer"...

The pandemic has dramatically shifted and shaped the world of therapy, and it’s prompted all of us to take a close look at our work and how we can do it best. We have learned that we, as therapists, can deploy our unique skill set in different realms than we originally planned, such as moving from the therapy room to bringing in online course income. This transition brings a struggle that is common to many clinicians, and it causes a tremendous amount of fear and imposter syndrome. Join us for this open and honest conversation.&nbsp;Our Featured GuestMineela ChandMineela Chand is a Licensed Marriage and Family Therapist in Wayne, PA. Besides being a corporate leadership coach and a certified brain spotting therapist who also has a divinity degree, she is a dear friend and colleague of several years. Since 2022, I have done monthly brain spotting sessions with Mineela, which I’ve found to be extremely beneficial. In today’s session, we are discussing the three biggest roadblocks in going from clinical to online course income. Mineela has worked with a lot of therapists and online course creators, and she uses her background and experience to walk us through the mindset shifts in this transition.Mineela’s LinkedIn and EmailYou’ll Learn:How we can focus on our unique skills as therapists instead of the “role” we take onWhy the caring and helping professions are difficult to transition from–and leave us feeling guilty for wanting to do something elseThe three mindset roadblocks in the transition away from therapy to online course income:Visibility--How am I going to be seen?Ability–Can I do this?Stability–Will I have the finances to make it work?Why doing our work outside the privacy of the therapy room takes us outside our comfort zoneHow our personal trauma keeps us from showing up with a new level of visibilityHow Mineela handled “the fear monster” when it showed up for herHow it helps to “create a bridge” between what you read/learn and what you DO (Mineela explains how to create a bridge between what you know about therapy and what you want to do with an online course.)Mentioned in this episode:Try Psych Careers!Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Is your goal to build a business that brings in $1 million each year? I used to be that entrepreneur, too, but something’s changed. Even though I always feel some vulnerability in sharing the ups and downs of entrepreneurship, I find joy and feel a sense of responsibility in being honest about my journey in building STC with the simple hope to inspire others. I’m sharing five realizations about why I don’t have that same goal anymore. Join me for this solo session!You’ll Learn:Five realizations that came to me about striving to build a $1 million/year business:I can’t build a lifestyle business and a high-revenue one. It is OK to choose to optimize lifestyle over revenue.I don’t actually need that much money. Living a life congruent with my values is more important to me.&nbsp;More growth equals more complexity. Entrepreneurial growth brings me more stress and anxiety, and it is OK to want simplicity.&nbsp;&nbsp;My self-worth is not tied to a number, even though excellence has always been my calling card. Being excellent all the time is exhausting.I had to redefine what success means to me, and it is no longer purely financial. Winning at what I do is not tied to revenue.&nbsp;Practical aspects of my entrepreneurial journey around income, expenses, taxes, charitable giving, and living a healthy and holistic lifeWhy each product you launch and market costs energy and effortWhy it’s important to me to grow less in my business so I have more time to be the husband, father, friend, and person I want to be in the worldHow capping business growth causes the pressure needed to optimize and accomplish new goals in the futureMentioned in this episode:&nbsp;Dr. Ali Abdaal on YouTube: "How I Failed in 2022"The Old Man &amp; the Three podcast by JJ RedickThe Healthcasters CourseMentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Try Psych Careers!Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

Everyone loves a good story! Just think how your marketing could be transformed by using the same captivating pull of a good story! This concept takes the intimidating world of marketing and makes it fun, exciting, and accessible to every entrepreneur. Want to know more? Join us in today’s session!Our Featured GuestBrent StutzmanBrent is a former church pastor turned brand marketing expert, and he is StoryBrand Certified through Donald Miller’s StoryBrand Framework. As the only non-therapist in the STC Online Course Mastermind, he genuinely desires to use his knowledge and expertise to help the group members. He approaches brand marketing from the perspective of story, which resonates with many people. Brent will share how we can use the technique of story in ethical ways and integrate this approach into the marketing process. He gives simple steps that you can take today to transform your marketing!WebsiteYou’ll Learn:&nbsp;The connection between story and business growthWhy confusion is the #1 villain in the marketing process&nbsp;How to analyze what your website is saying to people (Are you helping them survive and thrive?)Why simplicity works to capture attention to your website in the first three secondsHow to “Play the Guide, not the Hero” with empathy and authorityHow a problem opens a curiosity gap (story loop) that will engage the brain until the problem is solvedBrent’s personal example of identifying a problem and opening a story loop that needs to be solvedHow to open story loops and solve problems on your website, speeches, etc.&nbsp;Why you need a clear and easily accessible call-to-actionHow the StoryBrand Framework works: character, problem, guide, plan, call to action, success, and failureMentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

If you’ve had a standoff with perfectionism in starting something new, you’ll want to join us for this coaching call in today’s session. Like most clinicians who are branching out with an online course, my guest is struggling with her fears about this new endeavor and whether she will get it right. Join us to hear the conversation.Our Featured Guest for today’s coaching callKatie Lear, LCMHC, RPT, RDTKatie Lear is a therapist in solo private practice near Charlotte, NC. She was part of the Online Course School Live Cohort, and she’s part of the Online Course School Mastermind this year. She is preparing for the beta group launch of her course, and her next step will be to record the digital version. This process gives a chance to collect feedback from beta students on the lessons and modules before creating the digital version. Join us for this open and honest conversation around fear and perfectionism.Katie's WebsiteYou’ll Learn:A look at how Katie arrived at her private practice niche working with preteens and tweens around anxiety and OCD symptomsWhy Katie decided to jump into the online course worldHow an online course income stream helps clinicians build a balanced life outside their career, have more time and capacity for family, and utilize another way to reach clientsThe starting point for content in Katie’s course: teaching about coping skillsHow Katie is looking to incorporate a playful element into her courseHow Katie is dealing with “blank-page syndrome” in creating her course slidesTips for Katie in distilling and refining the content for her courseWhy heart and intent matter more in an online course than “Hollywood-level” productionWhy there is great value in teaching with the structure of three tips, three steps, and common mistakesMentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Welcome to a brand new season of Selling the Couch! After an extended sabbatical of several months, it’s good to be back on STC with new, exciting shows. Today’s topic is one that we have all contemplated to some degree. I imagine that many coffee shop conversations and therapy sessions have included discussions around how we think about work and integrate our work into our post-pandemic lives. Join us to learn more!Our Featured GuestDan CumberlandDan Cumberland is a creative, catalyst, and collaborator at The Meaning Movement. He created this blog and community to help people pursue a deeper meaning in what they do beyond simply earning a paycheck. From his personal experience, he knows what it’s like to sacrifice too much for work and face burnout and hopelessness. He is intensely passionate about helping others wrestle with the big questions around work, meaning, and purpose. In this conversation, Dan inspires us to find meaning without letting work become our identity, along with his top tips for finding a healthy balance between work and life.&nbsp;You’ll Learn:Why entrepreneurs are programmed to find meaning in their work through the areas of people, product, process, and profitWhy pursuing your passion usually means sacrificing something elseHow Dan came to a watershed moment with his passion, The Meaning Movement&nbsp;Why entrepreneurship is a constant reimagining of yourself and your purposeWhy there is never a clean line between who you are and what you doDan’s top tips for finding a balance between work and lifeHow to assess your happiness and satisfactionInfo about Dan’s beta cohort assessment for finding balance in lifeConnect with Dan:Website and Burnout AssessmentMentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!

Today’s show is about a topic I’ve wanted to cover for a while. It’s about something many of us might have wanted to do in our practices. We are talking about retreats and mini-retreats, and I have the perfect person to fill us in on the details.Mikella Millen is an art therapist in NYC. She has taken a great idea and made it reality by creating retreats focused on self-care for clinicians. She’s sharing with us how she developed this idea and validated the fact that people would want to sign up. We’ll talk about what went well and what didn’t go well, along with Mikella’s lessons learned along the way.Mentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

Do you love learning new things but struggle to retain the information you’d like to remember for later use? This problem is an ever-present obstacle in my nerdy quest to accumulate knowledge. The good news? I’ve found something that works for me, and I’m sharing it in today’s show. Join me to learn more.This is a solo episode about building a second brain. You may or may not have heard of this concept, but it has revolutionized my life. As I stick to my commitment of setting aside two hours every day to learn new things, I find that I can grow as a business owner, gain knowledge and expertise, become more proficient in offering valuable products and services, and improve my physical and mental health. The problem is that I can’t always remember everything I read, hear, and think. That’s where the magic of the second brain comes in to help. Let’s dive in. You’ll Learn:●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How note-taking helps me remember things and stay organized●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How I was introduced to the “second brain concept” through the work of Ali Abdaal, a physician in England●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The basics of the second brain: Instead of feeling pressure to store accumulated knowledge in my brain, I can store it online in a digital brain●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How the second brain principles of productivity were developed by world-renowned productivity expert Tiago Forte, who has a free 10-part podcast on the topic (see Resources)●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ten Principles in Building a Second Brain:○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Borrowed creativity○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The capture habit○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Idea recycling○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Projects over categories○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Slow burns○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Start with abundance○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Intermediate packets○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You only know what you make○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Make things easier for your future self○&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Keep your ideas moving ●&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;“The key is not to just consume content, but to personalize and recycle it.”Resources mentioned:Ali AbdaalForte Labs&nbsp;Find the 10-part podcast series on Building a Second Brain at Forte LabsApps and tools recommended by Melvin:For live transcription of Mastermind groups: OtterFor pulling highlights from Kindle books: Readwise&nbsp;For capturing snippets of podcasts: Airr&nbsp;For pulling highlights from blog posts: Instapaper&nbsp;To use a central repository for information: Notion or Evernote or Roam Research.com&nbsp;&nbsp;Transcript:Melvin:Hey friends, welcome to session 264 of Selling the Couch, I hope that you are having a wonderful day. So today's episode is a solo one. And I wanted to start this episode by sharing a story or rather a scenario. As you may have figured out

Today’s show covers a topic that always brings out the nerd in me. If you are an STC regular, then you know the importance I place on my video and audio gear. With the future of our field being that telehealth is here to stay, a quality home studio setup can help you stand out in your field. For me, the quality of my studio has evolved over the years as I’ve had more money to invest. Join the conversation to learn how to take your videos to the next level by building a dream home studio.Our Featured GuestKevin ShenKevin Shen is a consultant who has been producing online videos for more than ten years, doing most of his work on YouTube. He has developed courses to teach what he has learned about making powerful videos and building a professional quality studio. He shares why a professional studio matters, along with practical considerations to make if building a home studio is on your radar for the future.Dream Studio CourseYou’ll Learn: Why a professional video studio matters Why online video content is like time travel and space travel How a video studio for therapy helps people who haven’t been served well by traditional talk therapy Three tips for creating a dream home studio: Design your studio around your needs for your workflow. Realize that video allows you to create a space for viewers as you get their attention to your face. Lighting should create depth through a large, diffused light source. How your video components can work to create trust from someone you have never met before Kevin’s course, Dream Studio Course, a cohort that teaches the structure and steps of building a dream home studioAdditional resources mentioned:Find out about my gear and software: Kit.co/mvargheseYou can purchase Kevin’s course AND help STC:&nbsp;Dream Studio CourseRESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)MY FREE GUIDES:🎤 Start your Podcast: The QuickStart Guide 🖥️ The A To Z Online CourseMY COURSES:🎧 The Healthcasters (A podcasting course + community for helpers/healers): 💻 <a...

As rewarding as it is to start your own podcast and share your knowledge and expertise with the world, there is one thing that makes it even better--and that’s monetizing your podcast. Wouldn’t it be a dream come true to make money from your podcast? You might think it’s the impossible dream, but today’s show brings practical information and simple tips for monetization that can expand your reach, extend the life of your podcast, and free up more of your time for quality content creation.Christy Haussler is the founder of Team Podcast, a full-service podcast editing and production company. She’s been my podcast editor since 2015, when I realized I needed help with podcast editing. Christy and her team work behind the scenes to produce, edit, and upload podcasts, and they are the main reason the STC podcast goes out each week. Christy began her podcast editing service around the same time as STC, and her team currently edits about 60 different podcasts and about 300 episodes each month. Christy has a unique and interesting perspective on what people are doing to create income through podcasting, and she’s here to share those insights with us.Mentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

What are your “money stories”? This is a topic many of us struggle with related to the stories we tell ourselves about money. Our money beliefs affect everything about our practice, our work as business owners, and how we view and work with our clients. Let’s dig in and address the issues around our money beliefs so that we can better serve our clients and ourselves.Deb Lyman, LCSW, has a private practice in Oakland, CA. She does a lot of work with clinicians, helping them work through their money stories to charge what they are worth. In today’s conversation, Deb explains why we need to understand our money stories and how to set private practice fees in order to honor our stories and our emotions. She shares an interesting conceptualization of money in the personal, business, and clinical realms. We wrap up today’s show with Deb’s helpful tips about money. Join us!Mentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

In this episode of Selling the Couch, we have our first repeat guest - Ker Nola. &nbsp;Keri is back today to discuss ways to grow your practice through retreats, workshops and groups. &nbsp;She shares a lot of great ideas about this new revenue stream for your practice.Mentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Welcome! My guest today is Dana Hampson, who is inprivate practice in Alabama. Our topic is&nbsp;increasing efficiency in the day to day operation of a private practice. Efficiency is not a common topic,&nbsp;but the lack of it can waste time, lead to burnout, etc. Dana has had to learn how to run an efficient&nbsp;practice, as she employs four other clinicians. She readily admits to being an “efficiency nerd,” so let’s&nbsp;hear what Dana has to say!Mentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

Welcome! I’m glad to be back on the podcast after a break over the holidays, and I wish you each a Happy 2017 as we start off this year together! My guest today is Cathy Hanville, LCSW, in Albany, NY. Cathy is very knowledgeable about websites and SEO, and I think her expertise will be helpful to anyone in private practice. Join us now!Mentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

Balance sheet, profit/loss statements, cash flow, business expense----do these terms send you into a sudden state of anxiety and panic? If so, then this is the perfect show for you! The entire topic of keeping accurate records for your business can be ultra-intimidating for any clinician. Let’s try to make sense of it all together!Greg Higdon is the founder of Grow the Books. He’s here to discuss the biggest bookkeeping blunders that clinicians make and offer solutions that make sense. If looking at your numbers makes you sweat, or if you’ve taken the ostrich approach of hiding your head in the sand, then I hope this episode will make things more manageable and less stressful for you. Join us!Mentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

The concept of using telemedicine for mental health clinicians has become very relevant due to the coronavirus pandemic. Unfortunately, meeting clients this way is something that is not just temporary; clinicians need to make this transition and set themselves up for successful telemedicine for the future.Roy Huggins has been at the forefront of telemedicine and how to do it ethically. In today’s show, he’ll share practical measures to take, like setting up your computer and tablet. He’ll also share tips around the expectations of telemedicine mental health and how to reframe those expectations for our new normal.Mentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

Chances are you’ve thought about today’s topic at least once, or you may have your own similar experience. Many clinicians have gone through the transition from a full-time job into private practice. Today’s show is all about navigating the ups and downs of this important move.Tricia Miller is a LIcensed Professional Counselor in Houston, Texas. She has a unique background, with an undergrad degree in business, a job as a business analyst, and a stint as a school counselor. It was here that she realized she wanted to take the next step and start her private practice. Today’s show covers the steps in Tricia’s journey, what she’s learned along the way, and what the transition looked like for her. Tricia also shares how she worked through the fine line of disclosure.Mentioned in this episode:Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

As clinicians, we often think about creative outlets for our messages of hope and healing. One of those that you might not have considered is creating a conference. It may sound like an overwhelming task, but it’s one that can be effective and fulfilling. Let’s discuss it in today’s show!Mercedes Samudio, LCSW, does a lot of good work around all things related to parenting. She’s written Shame-Proof Parenting and has created The Diversity in Parenting Conference, which explores the diverse ways that clinicians work with parents and families. The conference is coming up soon on September 13-14 in Anaheim, CA. In today’s show, Mercedes takes us behind the scenes to learn what it takes to put together a conference of this magnitude. Mercedes is excited to share with all of us what she’s learned from this first-time experience. She’ll share about the planning process and why she chose a conference as the medium to share her message instead of a webinar. Mercedes also fills us in on how she selected speakers and set fees for the event, along with the biggest lessons she’s learned along the way.Mentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

I can’t believe it’s here----Episode 200! I’m thrilled to have made it this far in my journey and to have so many of you along with me. Podcasting has made me more confident as a person and a speaker, and I’m thankful for the ways I’ve grown on this path. Today’s topic is one I’m very passionate about, and you’ve heard it mentioned many times on the show. We’re discussing what a clinician needs to have in place before scaling to multiple income streams.Nicole Liloia, LCSW, practices in New Jersey. She’s someone whose advice I trust regarding creating multiple income streams, which is becoming more and more common for those in private practice. We don’t often think about the groundwork that needs to be laid before we take that step, but systems and processes must be in place for things to flow smoothly. Each income stream brings its own level of stress, which must be managed. In today’s conversation, we’re discussing the biggest advantages to creating additional income streams, things to be aware of, and the most important things to have in place before branching out.Mentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

Today’s show is a little different than normal. We’re highlighting the first online marketplace exclusively for mental health professionals to buy and sell their original products. We’re talking to one of the founders of Practikat about her journey--and how this platform might be just what you’re looking for!Katie Englert has a group practice in Paducah, Kentucky, and fills her time with counseling, consulting, and public speaking. Today’s show focuses on her newest endeavor, Practikat, which came about because Katie was looking for a hub of resources for clinicians. She shares how she came up with the name and the branding advice she received from experts and attorneys. Katie explains how to go about setting up something like Practikat, how revenue is generated, how to test it out, and the logistics of the development process. Katie wraps up our time by sharing the advice she would give to herself in the past and the future.Mentioned in this episode:Try Psych Careers!Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA Selling the Couch NewsletterOur newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.