David Hooper has a background in the music and entertainment business, the music business, and has spent the last four years writing the Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show. It's one of the best books I've read on podcasting (and I'm only about 50% of the way through the book). David and I go back to 2006 when I was doing the Musicians Cyber Cooler podcast (later renamed the Marketing Musician) and he was doing Music Business Radio (a radio show syndicated across the nation that David turned into a podcast). I've been listening to updates about his book on his marketing podcast RED Podcast, as well as his Big Podcast show. Today it was great to talk to him now that the book is published. SPONSOR: NAB SHOW 1:27 Have a passion for podcasting? Attend the NAB (National Association of Broadcasters) Show April 8-11, 2019 to meet, collaborate and strategize with the world's most renowned storytellers. Learn how to grow audiences and revenue, create captivating content and meet with those who can take your vision to new heights. Register today at www.nabshow.com with code VEGAS for a Free Exhibits Pass. Your story will never be the same. A Talk With David Hooper Author of the Book Big Podcast 2:50 A fun conversation 4:55 Has Dave always been this curious? (Dave and David went to a very special location in Florida at Podfest) 8:13 The politics of getting guests 11:25 The power of the pre-interview 15:54 How do you get guests when you are new 17:22 How do you handle the "Dance in your head" when you are doing an interview 20:45 Dave recommends launching with 25 episodes, and I disagree 26:20 Are podcasters open to adjusting their show? 32:56 How long should my podcast be? 36:09 What was the thinking behind the RED Podcast? It's just so different... 39:07 Does he get flack for being so non-judgemental, or occasionally "Pushing the envelope." 41:03 Jeff Christy was a horrible TOP 40 DJ (hear his aircheck) 43:35 Media Training that Dave does with some television shows. 45:33 What other media training does Dave do? How to avoid the puke voice 50:00 The hardest and easiest parts of the book to write 52:00 The incestuous nature of podcasting 53:50 Did Dave have any imposter syndrome? Mentioned In This Episode Building a Better Dave Podcast Big Podcast Music Business Radio 28 Day Podcast...

What is Your Crutch Word - How Did You Get Rid of It? Crutch words are we words we use when our brain can't come up with something to say. They are used to fill up silence that some feel is awkward. We all have them, and they are only an issue when they are used so much that it becomes distracting/annoying. Please realize that never having a crutch word may be impossible. Often we don't even hear them. So we have to start with identifying that we have a crutch word. When I asked you about your crutch words, here are the ones you are trying to avoid: Craig from Ingles Podcast is "So" and has lots of examples of what to avoid. Brad from The Cinema Guys podcast is "Like" as well as "So Anway..." Brenda from the My Tech Toolbelt Podcast "Is a Big Fan of..." as well as "Right" Darwin Dave from the Dealing with My Grief podcast "So" Tim From the He Said She Said Movie Reviews Podcast Arnie at the Football History Dude Podcast says "Dude..." Nina from Farm Food Health has lots of ums... Mark from the Resourceful Designer and Podcast Branding had a listener let him know he was saying Basically a ton. Mel From Beer with an Engineer has lots of ums, and so.... but turned it into a drinking game. Mike Dell from Podcast Help Desk and Podcast Help Desk News crutch words is "Anyway...." and he's just been pausing instead. Stephanie from the Expat Rewind has "soooo many..." Lee from This is Rammy finds himself saying "Obviously" Win from Ask Win finds herself saying "Like" Kim Krajci from Toastmasters 101 has some tips on how to avoid crutch words. SPONSOR: Alitu Web Based Podcast Maker It's a web app, where people can log in on their web browser and then use it to edit and produce their podcast episodes. Mobile app coming soon too. Podcasters record their show as normal, then upload their recordings to Alitu. Alitu then processes, levels, converts them all, pieces the clips together, adds your theme music automatically, and publishes the episode, direct to your podcast host. If you...

I got an email from someone struggling to start their podcast, "The biggest issue I’m dealing with is psychological: the show is not coming together in the format that I really wanted—and at this point there seems to be nothing I can do about that— but that, combined with fear, uncertainty, and doubt, and the inevitable self-comparisons to what others are doing as well as my own personal expectations has quite frankly got me a little bit paralyzed. It’s like I’m on the firing line, I’m locked and loaded and I’ve got a good site picture, but I just can’t get myself to pull the trigger because I’m afraid of the kickback."  I've mentioned in the past how to Overcoming Imposter Syndrome and the story of Monica Rivera, and today I want to talk about how it feels to podcast. What Does it Feel Like to be a Podcaster? Excited By the possibilities Frustrated When computers decide to be, well, computers. Smarter When you figure things out Nervous As you are learning new things, and getting outside of your comfort zone. Confident When you publish your first episode Frightened When you realize everyone can hear your show. Humbled / Shocked When we inspire someone or affect someone. Normal When you find out you’re not the only one who thinks this way. Safe Because you are surrounded by people similar to you Amazed At the opportunities to that come your way, the people you get to speak Mentioned in This Show Overcoming Imposter Syndrome Episode Monica Rivera The Nudge You Need Podcasting in America The latest edition the Edison Research Infinite Dial was published. Here are some insights: 70%  are familiar with the word podcasting ( 197 Million people) 51% have listened to at least one podcast ( a 7% jump) 32% listen on a monthly basis (up from 26%) 22% listen on a weekly basis (up from 17%) 17 million more people are monthly listeners than last year. 14 million more podcast are listening Work With Me Join the School of Podcasting or let me be your podcast mentor

Podcast Industry Leaders Gather in NYC I attended the On Air Festival in NYC in New York City where what some might describe as "Procasters" were in attendance. When I went to talk to people instead of finding people who spoke into microphones I found: Producers Editors Writers and I was amazed to find that: Some episodes of Radiolab take up to two years for ONE episode Missing Richards Simmons took one year to produce You can create an entire season of a podcast using 5% of the budget of a TV pilot. Advertisers want more stats even though podcasting is providing more data than they've ever received. Start With the Story Dan from Sporkful had a great talk and explained how it took him nine years to make his podcast his full-time job. Kristen Meinzer from By the Book podcast (which reviews self-help books) explained how she took a book review and worked a story into it. Special thanks to Monica Rivera from the You Wanna Do What Podcast for being my tour guide SPONSOR: Alitu Web Based Podcast Maker It's a web app, where people can log in on their web browser and then use it to edit and produce their podcast episodes. Mobile app coming soon too. Podcasters record their show as normal, then upload their recordings to Alitu. Alitu then processes, levels, converts them all, pieces the clips together, adds your theme music automatically, and publishes the episode, direct to your podcast host. If you need to edit out any mistakes, then you can use Alitu's custom podcast editing tool to do just that, before creating your finished episode.   The idea behind Alitu is to make Podcasting and quick and simple as possible, removing a bunch of the tech barriers and to let you concentrate on the bit you do best – talking about something you love!   It can take an interview where each person records their side of the conversation, and it will combine them together (how cool is that?)   Check it out at www.alitu.com check out this video   Mp3 Chapter Marks I mentioned how I started adding chapter marks in the mp3 file, and I wasn't sure if any apps even used these chapters. It turns out there are more software titles that recognize these than I originally thought Overcast used them (and not much else). It turns out that MP3 chapters can be displayed with Instacast, Overcast, Downcast, Podcat, Pocket Casts and iCatcher!. On Android you can use Podcast Addict, which supports chapters in all file formats (MP3, M4A/MP4, Opus, Ogg, etc.), uPod to display chapter marks with URLs and images in MP3 and MP4 files, the open source AntennaPod supports chapter titles with URLs in MP3, Opus and Ogg Vorbis files and Pocket Casts supports MP3 chapters. Apple Has Too...

I was on the Podcasters roundtable with Ray, Bandrew talking burnout. We talk about The Signs of Burnout The Sources of Burnout Solutions to Burnout SPONSOR: Alitu Web Based Podcast Maker It's a web app, where people can log in on their web browser and then use it to edit and produce their podcast episodes. Mobile app coming soon too.  Podcasters record their show as normal, then upload their recordings to Alitu. Alitu then processes, levels, converts them all, pieces the clips together, adds your theme music automatically, and publishes the episode, direct to your podcast host. If you need to edit out any mistakes, then you can use Alitu's custom podcast editing tool to do just that, before creating your finished episode.   The idea behind Alitu is to make Podcasting and quick and simple as possible, removing a bunch of the tech barriers and to let you concentrate on the bit you do best - talking about something you love!    Check it out at www.alitu.com    Mentioned in this Episode 660   Video of A Star is Born being filmed   Bandrew's YouTube Channel   Ray's Podcasters Studio Podcast   Podcasters Roundtable Podcast   Bandrew Says Podcast

Podcast Pet Peeves 2019 06:13 A peeve is defined as "a source of annoyance or irritation." Today we are talking Podcasting Pet peeves, but not just pet peeves but your TOP pet peeves. When you listen to a podcast and you hear this you reach for the unsubscribe button. Contributors: Stephanie - Ex Pat Rewind at stephfuccio.weebly.com Jonathan - Weekly Awesome Scott McCarthy - Moving Forward Leadership Bill from Youth with a Mission Trish - Honest Nurse Podcast Scott - What Was That Like? Issa Fears and Desires Brian - Conspiracy Theoryology Emmanuel Laroche - Flavors Unknown Anna Seawalt - Authentic Parenting Podcast Marc - Resourceful Designer Justin - Optimal Living Daily Laura Reviews and Randomness Matt - The Author Inside You Scott – Code 3 Podcast Moxie – Your Brain On Facts Brian - Engaging Missions Ryan - My Perfect Podcast Win Charles - Ask Win C.L. - Plantrama Your Podcast Consultant - NEW SHOW 2:00 I launched a new show in January for those who want to learn about podcasting in bite-sized chunks. It's called "Your Podcast Consultant" and you can find it at www.podcastconsultant.com you can subscribe to the show in Apple or Google, Spotify Episodes include: Why start a podcast How long should my podcast be? How to overcome your fear of technology Starter Podcast Microphones How do I pick my subject? 9 Strategies to get on other podcasts Update on Anchor Advertisers 43:24 In the past when I created three test shows on Anchor, the only sponsor I was offered was Anchor (so what was described as a way for Anchor to make money, seemed to be yet another way for Anchor to lose more money). I mentioned this in an article and video I created.  When I logged into my Anchor Sucks (IMHO) show, I was surprised to see that Squarespace and the Black Tux wanted to

As valentines was this week so we have a special edition of "Because of My Podcast," and speaking of finding things, today we talk about some tools to help you be found in Google. Because of My Podcast We Found Love: John Bukenas from Audio Editing Solutions is dating Samantha from I Shake My Head With Lisa and Sam Chris and Krissie from I Am Salt Lake share their story of dating, marriage, and BABIES! Jeremy from Podcast We Listen To and Dina Marie from the Twisted Philly podcast Podcast Rewind: Podcasts We Listen To I appeared on the Podcast We Listen To podcast talking about my show and the early days of podcasting. This podcast also has a great Facebook group filled with podcast listeners, but it's NOT A PLACE TO PROMOTE YOUR SHOW (this group does that). I Was Wrong About M4a Files 13:57 I published an article on the Podcasting Busines Journal website and mentioned how mp3 files are more reliable then m4a when it comes to pressing play. In the past, I've seen m4a files just spin and spin and not play in Apple Podcasts. When I went back to see if this is still true, it's not. Free SEO Tools To Help You Be Found in Google 18:11 As the search in the podcasts app chokes on the huge amount of shows coming into the podcasting space, there are times when it seems you just can't be found. So if you've done all there is to do, another strategy is to make sure you can be found in this other tool that helps people be found called Google. I've taken SEO For Podcasting by Daniel J Lewis SEO Courses from Yoast Podcast SEO Marketing from Ploymash (Juergen Berkessel ) Tools I've Added and Started Using Monster Insights Wordpress Plugin that allows you to see Google Analytics in Wordpress. Neil Patel's Ubersuggest Domain Authority Checker Another great suite of tools is Mongools SEO Suite Question of the Month: What is your TOP Pet Peeve? You can only pick one. Please send them in by 2/22/19 Alexacast For Sale 31:26 I've come to the conclusion that I can't continue (or in this case bring back) the Alexacast. This is a show about the Amazon world, and especially what is happening with Alexa. If you'd like to take this show over, please contact me. You'll need to pay for your media...

Spotify Buys the Best and Worst in Podcasting Spotify bought Gimlet and Anchor. Does this have any effect on "Joe Independent podcaster?" not immediately, but it is a big company, with big pockets, who will spend money to promote podcasting (and that's is a good thing). As for Anchor, I will be making a video to explain the many things wrong with that system in the future. Spotify my want their money back. She Almost Quit Her Podcast 8:39 For nearly two decades, Carolyn Cole was a Fortune 100 and Fortune 200 Senior Company Trial Attorney. In that role, she worked with over 10,000 clients, witnesses, and experts, for over 25,000 collective hours. Today, Carolyn make the case on behalf of your life, business or career dreams – happiness too. A while ago Carolyn contacted me for some one on one coaching. She was ready to quit. She had heard that the way to have podcast success is to launch with a boatload of episodes, ask people for rating and reviews, and get into New and Noteworthy. She had followed the "recipe" but it hadn't worked and she was ready to quit. I told her not to quit, that podcasting takes time to build up her audience. It's a marathon - not a sprint. She didn't quit. Check out her show at www.boomtank.com In our talk you will hear: How she almost missed an opportunity with Steve Harvey How her show and tagline have changed since she started How she used her podcast to boost her business How networking with your local chamber of commerce can help you How 250 Devoted people can work. How "being small" allows you to do things "bigger" shows don't do. Behind the scenes of working with larger companies The Lessons of editing your own stuff How her audience has changed over the years Why Millenials should be podcasting There is no such thing as a "small" podcast The best and worst parts of podcasting The book "How to be a Power Connector" help to change her life Rode Is Giving Away 150,000 in Podcasting Prizes 43:41 Submit a 2-minute podcast and enter a chance to win 150,000 worth of podcast equipment. Check it out at www.myrodecast.com Question of the Month: What is Your TOP Podcasting Pet Peeve? Record your answer and email it to [email protected] Or go to my contact page (please put "February Question" in the subject line). I need your answer by February 22nd, 2019. Work With Me Join the School of Podcasting or let me be your podcast mentor

Last week we spoke about making sure you have great content, today we have tips on building your community. Because of My Podcast - I've Got press Passes to the On Air Festival On-Air Fest is advancing the culture of audio. We bring together an expansive range of emerging and established voices to explore the creative possibilities of sound. Across multiple spaces in Brooklyn's Wythe Hotel, over 100 talent will share innovative ideas and showcase new work. Join us for a weekend of intimate conversations, performances, art installations, listening parties and live podcasts. FEB 28-MAR 3 2019 BROOKLYN, NYC Building Community - Starts Slow, Takes Work, and Then You Have 1000 Members Jeremy Enns is the Storyteller In Chief of podcast agency Counterweight Creative, fearless leader of the Cut The Bullshit Podcasting Community, and creator of the Podcast Power Pack. He loves the outdoors, long distance cycle touring, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. Is there BS in the podcast Space? How do you grow your community? There hasn't been much moderation needed in his group Set rules and ensure people follow them He was working with Women's health world and noticed how well this niche networks together Podcast Power Pack A collection of 20_ contributors who are combining all their products and selling them at 90% off on February 25th - Friday, March 1 The Podcast Power Pack is a collection of some of the best online courses, eBooks, membership communities, digital products, and software. The pack is designed to help you refine your process and grow your podcast in 4 key areas. check it out at www.schoolofpodcasting.com/podcastpowerpack Mentioned in this Episode Join the Newsletter for bonus content and automatic show note delivery School of Podcasting Newsletter Podfest Multimedia Export in March Win 150,000 worth of Podcasting Gear From Rode See https://www.rode.com/myrodecast This interview was recorded using Squadcast the best way to record remote interviews Work With Me Join the School of Podcasting or let me be your podcast mentor

Before you start promoting your show, how do you know if it's good? How do you know if it will connect with your audience? Ready to Start Podcasting? Imagine you want to start a lawn mowing business and the only way you know how to cut the grass is one blade at a time. That's how I felt about my podcast until the coaching session I had last night with Dave Jackson. I'm Zita Christian host of Ritual Recipes. A podcast filled with practical magic to nourish your inner life.  I had a coaching session with Dave Jackson last night. He used a screen sharing technique to walk me through the problems I had with my podcast and with my gear and with my website. I am not technically savvy, and that's putting it mildly. But with Dave, that's not a problem. The man is a born teacher. His approach is clear. His attitude is always encouraging and above all, and at least for me, he's patient. So I asked you do you want to start a podcast? Do you want to fix the one you have? If you answered yes to either one. Get the kind of help that will make a difference. Work with Dave Jackson. Give your podcast a real chance to succeed. Zita Christian Ritual Recipes moonriverrituals.com How Do You Know Your Show is Good? According to Jay Soderberg, great content contains the "Three E's" Entertain, Educate, and Emotional (leads to engagement). I've always said contact that you can't get any place else is always a boost (which I guess would fit in under educational) I posed this question to a few people: Participants Jay "Podvader" Soderberg from Next Fan Up Jayson Sacco: The Ankylosing Spondylitis Podcast Lee Silverstein: We Have Cancer Andrea Klunder: The Creative Impostor Natalie Eckdahl: Biz Chix Super Joe Pardo: Business with Super Joe Pardo David Steele: Steele Empire Gene Monterastelli: Tapping Q and A Podcast Jeremy Ends: Podcast Powerpack Darwyn Dave: Dealing with My Grief You NEED to connect with your audience wherever they are. Quit staring at the Apple podcast charts and focus on your audience (which leads to you moving into the charts if done consistently). Realize what works for one podcast does not mean this will work for your show, so you may need the courage to try something new. Natalie uses coaching calls as part of her show. Lee changed the name of his show from The Colon Cancer Podcast to "We Have podcast."  Gene and Natalie have VERY SPECIFIC ideas of who they want listening, and how they will gauge success (and it has nothing to do with rankings and...

2019 Prediction I see more and more people getting into podcasting who Want to spend zero money Spend very little time on creating content Make large amounts of money - quickly My prediction is 98% of the people who get into podcasting for the SOLE reason of making money fast will quit and say podcasting does not work. This episode is to educate you with knowledge so you can make an educated decision. Keep mind, you DO NOT have to make money with your podcast. Many, many, many podcasters do it for the love of the topic. Because of My Podcast: Emily Prokop Will Be on TV 1:50 Emily Prokop from The Story Behind Podcast and EPodcast Productions has had "Because of My Podcast" Stories in the past (as she got a book deal). Now because of her podcast (which brought her a book deal), she is going to be on Inside Edition. How cool is that? Congrats Emily Update on Rode Rodecaster Pro 4:10 Last week we had three people share their insights into the Rode Rodecaster Pro, and I had not tied the unit into Skype yet. I agree when you use the phone, it sounds like, the phone. I had Jonathan Bloom from Weekly Awesome and Miss Ileane Smith join me on Ask the Podcast Coach via the wired TRRS cable, using Skype and out sounded much better. Johnathan was on Skype in his phone and Ileane was using an ATR2100 and sounded awesome. The Potential Harm of Launching Your Podcast With a Patreon 7:28 While I realize that starting to promote a patreon account the minute you start podcasting may seem like a great idea, my worry is this is another criteria (like your download stats) to gauge your process. I'm not saying it's wrong, but I want you to go into this with your eyes wide open. How Do We Get Sucked In? There are people on patreon making thousands of dollars a month. In the same way, that ice skaters, musicians, comedians, and athletes make their craft look easy, so do these podcasters. You talk into a mic, ask people for money, and watch the cash roll in. Nothing could be further from the truth How Do You Feel About PBS Pledge Drives? Think about how you feel when watching a PBS pledge drive. You’re enjoying the smooth tones of James Taylor as you reminisce about the first time you heard this song on the radio. The memories make you feel warm and then BOOM! We need some money. If you don’t have a relationship with PBS, (and found this while channel surfing) I’m going to bet these interruptions are quite annoying. Without a relationship, pledge drives make you want to change the channel (at least for me it does). So does this mean that your pledge drives in the early days of your podcast is a bad idea? I guess it all depends on how entertaining and creative you are in asking for support. Things To Consider As a New Podcaster While launching with a Patreon campaign allows you to practice your pitch, and gets your audience used to hearing your pledge drive in episodes, there are a few things to consider: You may find yourself focusing more on your Patreon rewards instead of focusing on making great content that inspires your audience to...

The Rode Rodecaster Pro has caught the attention of many podcasters, and some have pulled the trigger. Jim Harold (Paranormal podcast) and Jeff Bradury from Teachercast have purchased the unit. I want to thank Rode for shipping me a unit to play with. Their first impression was amazing. Is It Worth the Money? If purchased a four channel mixer a popular mixer is the Behringer Q1202USB is $119 A Mackie Headphone Amplifier is $40 A Jingle pallet can cost you $10 (Backpack Studio on iOs) but you'll need a phone or a tablet A portable recorder at its cheapest is $119 for a Zoom H1N The Aphex processing would cost you $345. Total Price: That would be $120+40+10+120+345 = $635 The Rodecaster Pro clocks in at $599 and you avoid all the cabling all over the place. You don't have to learn about "Gain staging" and if you're using a half decent microphone, you're going to sound great. Spec Sheet PDF Quick Start Guide Jeff Bradbury of Teachercast 9:51 Jeff Bradbury from the Teachercast loves his Rodecaster Pro Jeff had a situation where he needed to interview someone over the phone and it turned out great. Jeff points out that if you're using something external for mix-minus, you might hit a snag He also wishes it came with a Micro SD card. He has worked with it on Skype and Zoom. Jeff is using a Mac If you're a teacher, check out everything Jeff has to offer at www.teachercast.net Jim Harold From the Paranormal Podcast 14:21 Jim Harold has been podcasting since 2005 and produces the Paranormal Podcast, Campfire, Crime Scene along with being the author of many books (all available at www.jimharold.com ) Jim loves the ease of use and enjoys having a noise gate to cut out room noise when he's not talking. He really loves the sound the unit is producing. At the time of the recording, Jim had used it for 4-6 new episodes. Jim has used a <a href=...

This is another episode where I share some of the "mistakes" that I see people are making in the podcasting space. We need to focus on our audience, not the technology. There are times when we focus on the technology because you are using the wrong tool. Here are things some thing that may be burning you out, wasting your time, and stopping your podcast from being successful. Sometimes Obsess Over Details that Don't Effect Our Episode As a tech support person, I see people obsess over details that will have little or no effect on their episode or podcast growth. I want to know how many people listened in Mongolia on December 12, 2017. Unless you're going on tour, why? The music in my add is of beat The video on Facebook that NOBODY is watching more than 2 seconds. Using The Wrong Software to Create Your Podcast I often refer to this as painting with peanut butter. When you use the tool for the job, you make creating your podcast a hassle and you are likely to get burned out and quit. If the tool you are using to create your audio doesn't allow you to create an mp3 - it's the wrong tool as you will have to use a different program. I see people who use the wrong software go to Facebook groups trying, and trying to make a square peg fit in a round hole. I recommend Hindenburg Journalist (I use Pro), Audacity, and Adobe Audition. I'm not saying all video programs are bad, but they need to be able to export as an mp3. If you need help turning a WAV or AAC file into an mp3 I've got a free tutorial for you. Troubleshooting Trying to Get Something Bright and Shiny For whatever reason, I could not use Belive.tv. My computer would lock up. I had tried a couple of things, but it would always lock up. Again, this was not their problem, it was a problem with my machine. I could have wiped my computer clean, and reloaded all my software, backed up all my files and spent a TON of time. This is where you need to ask FOR WHAT? Lower thirds on my video, and video switching. This is where you need to ask a question, has my audience asked for the feature I'm trying to add? Is this really something that is going to help me grow my audience? Missing the Off-Ramp to Happy Town There are times when you want technology to work, and it doesn't. Then someone alerts to a solution, but you don't like it. Instead, you decide to go back and bang your head against a wall. Different platforms like Facebook, LinkedIn change how they handle podcasts on a somewhat frequent basis. You want it to work one way, but it doesn't. You can manually post to any of these places taking the same steps. You found success - follow it. Maybe you're trying to do something and it won't work with Safari, but it would work with chrome. Instead of using Chrome you decide to band your head against the wall using Safari. You just discovered a solution. You can move forward using a new tool, or troubleshoot Apple's product for free. Working Outside Your Zone of Genius I spent some time playing with the Divi WordPress theme on one of my sites, and I hit some issues that is probably with the Media host. It might be a problem with some plugins. I am working with the tech support team, but web design, in general, is not my best skill, and it might make more sense to let an actual web designer take over, and then let me maintain. Confusing Activity with Productivity I was spending hours listening to podcasts about podcasting that were not bad shows. However, I am blessed with my students, my audience, and lots of contacts in the podcasting space. With this in mind, I'm not learning anything from these show. For the investment in time, I'm not learning anything that I can share with you. Meanwhile, I'm reading books that have me thinking, and coming up with new ideas for episodes. Creating Garbage Audio to be Cleaned Up Later If you are...

Sponsor: Focusrite [1;23] I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. My Favorite Podcast Is 2018 CLICK HERE for a PDF featuring expanded descriptions and links to all the shows mentioned Thanks to everyone who sent in their submissions. These are in no apparent order: 2:57 My Dad wrote a Porno - Sent in from Anna Seewald from Authentic Parenting - Parenting From the Heart 4:44 Assumptions Podcast (with an Atheist and Christian co-host a show ). Sent in from Alexander from Dear Subjects  (help Alexander build the new nation 5:32 Hardcore History Sent in from Arnie Chapman the Football History dude. Learn about the history of foot 6:57 Films on Trial (which has great debates, and is very unique) -Sent in from Brad of the Cinema Guys (they love movies!) 8:13 The Nolecast: Florida State football analysis - Sent in from of the Brandon of the Florida Focus Podcast ( A College Football Podcast) 9:26 The Art of Manliness - Sent in from Chris Nesi of the House of Ed Tech Podcast (changing the way teachers teach ) 10:43 Imaginary Worlds ( Sci-fi genre narrative ) Sent in from Dave of the DC Onscreen podcast (A podcast about the DC Universe, specifically on screen)  11:49 Meet the Holifields ( a great, fun, entertaining behind the scenes of a married couple) Sent in from...

Dave Chessen is known as the Kindlepreneur and is the host of the Book Marking Show and has turned his blog into a podcast. His show has a great format as he talks about a strategy in his show and then interviews someone who is using that strategy. Where I've Been: 2 Minute Tips Podcast 1:40 I was interviewed on the 2 Minute Tips podcast where we talk about my experience as a presenter and my 20 years as a corporate trainer and any tips on making good presentations. Check it out at http://2minutetalktips.com/davewhen My Favorite Podcast Question of the Month 2:37 If you'd like some exposure for your show it's super easy. Send in your answer and give the following information You #1 favorite podcast (only 1) Where can I find it (website) Why is it your favorite Your podcast (if you have one) Where can we find your show? What is it about? See www.schoolofpodcasting.com/contact Deve Chessen Behind the Scenes of Launching a Book 4:16 I interviewed Dave Chessen for my More Podcast Money podcast, and in listening to the episode I felt you would appreciate it because: Many podcasters at events have mentioned writing a book There are plenty of strategies that align in both launching a podcast and launching a book In this interview, you will hear: Planning with the end in mind Tips on getting good artwork/book cover on a budget The importance of editing How podcasting has helped his brand How much you can expect to spend on launching a book Check out Dave at Kindlepreneur.com  and his Book Marketing Show amscourse.com ( SELL MORE BOOKS WITH AMAZON BOOK ADS) Kindle Keywords article Great Podcast Starter Kit Q2U Podcast Pack 28:28 If you are looking to start a podcast, this is a great package.  Cardioid polar pattern is effective in minimizing noise and off-axis audio that can cause feedback. Frequency response of 44.1 / 48 kHz, 16-bit resolution. Low-latency headphone monitoring w/ a level control. XLR and USB outputs to record to Mac or Windows-based computer while at the same time connect to a mixer, preamplifier, or PA system. On/Off switch controls both USB and XLR audio outputs. Microphone is plug and play requiring no driver installation. Practical & necessary accessories like a mic boom arm that offers 28" of arms reach, a pop filter that softens explosive sounds, & more in the bundle. All this for $105. If you bought similar items Samson Q2U Microphone $59 Boom Arm $54 Headphones $35 Windscreen $3 Pop Filter $10 Total would be $161 (You save $56) Check...

  Today we hear from Try Heinritz of the Blacklist Exposed reveal what it was like to see Dax Shepard record his podcast in a sold-out Chicago Theater. Sponsor: Focusrite 2:53 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. Dax Shepard is Selling Out Theaters so People Can Watch Him Record His Podcast Dax Shepard is the man behind the Arm Chair Expert podcast (voted best one of the best of in Apple Podcasts).  He has taken his show on the road. Here is what it shows when you go to buy Dax Shepperd Tickets: Hi, I'm Dax Shepard, and I love talking to people. I am endlessly fascinated by the messiness of being human, and I find people who are vulnerable and honest about their struggles and shortcomings to be incredibly sexy. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to growth and betterment. What qualifies me for such an endeavor? More than a decade of sobriety, a degree in Anthropology and four years of improv training. I will attempt to discover human truths without any laboratory work, clinical trials or data collection. I will be, in the great tradition of 16th-century scientists, an Armchair Expert. His event in Los Angelas at The Theatre at Ace Hotel (1600 capacity) in January is also sold out. Tips and insights from Troy 4:37 Start on time Maybe have some sort of playbill so people know what to expect The warm-up act was great It was cool that the band customized the music basic on the location Dax was uber-prepared and next lost control of the conversation He provided a story that he told the audience he won't include in the podcast You Could Do an Online Event With Two Simple Tools Yes, people may not travel to come to your event, and for those people, you can do an online event using Zoom.us (up to 100 people for $15) and Eventbrite. Eventbrite pricing is 2% + $0.79. If you want to be paid before your event, then the pricing is 3.5% + $1.59. If you want a free event, there are no charges (so if you wanted to sell 100 tickets you could do it for free).  Ticketleap is another option for ticketing Holding a Local Event 17:55 David Hooper has a history in the...

Today we are joined from Dr. Ryan Gray from the Medical School Headquarters and he shares his philosophy of starting and growing his podcasts. The question of the Month What is your ONE favorite podcast for 2018? Why is it your favorite, and where can I find it (then tell us about your show and where we can find it) For more information see www.schooolofpodcastin.com/contact Dr. Ryan Gray of the Medical School Headquarters Podcast 4:17 Ryan is currently publishing seven different shows 6:55 Start a website with a positive vibe to help medical students 7:55 He was nervous about starting and waiting six months to launch 9:30 How by starting too broad he rebranded his show 11:00 What enabled him to transition from Doctor to Podcaster? 13:45 How he sought out companies that had content that fit his audience 15:28 How he goes about adding a show to his network 17:40 How his sales pitch is not a sales pitch 21:34 How many shows is he planning on launching 23:13 How much of the day to day stuff is he doing? 24:58 What are his first two employees are doing? 26:14 How he had made lifestyle choices to make this work A family that podcasts together stays together 28:10 Ryan also has three books and he shares how he put them together and worked with Morgan James Publishing 30:10 Ryan's Advice to people wanting to follow in his footsteps but in their niche 32:00 Ryan's Experience with NFC Chips (Dave had found some on Moo.com, there are programmable card on Amazon) 33:40 Promoting his podcast at events 35:50 His biggest success and his biggest failure 37:50 Biggest mistakes new podcasters make How do you build an audience - one person at a time 39:25 Has he ever missed an episode? Main Takeaways He start by first providing value to his audience - not money, not downloads He does things other people don't (engages people at his booth instead of staring at his phone) His wife supports his plan, and now he is supporting hers. For more on this needing support see the "Three Things Every Podcaster Needs" episode   My WordPress Updated to 5.0 HELP! 43:20  If you're website updates automatically you can install a plugin called "Classic Editor"  that makes the new version of Wordpress look like the old version of your website Work With Me

Because of My Podcast: I Get to Talk to NFL Players 1:30 Chris Husby shares how his show devoted to discussing Special Teams topics and interviewing some of the biggest special teams names in the NFL and beyond! has allowed him to talk to some of his favorite NFL players. Check it out the 4th Down Experience Sponsor: Focusrite 3:34 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. The Question of the Month: What is Your (ONE) Favorite Podcast And WHY? I do this every year for the last episode of the year. It's a great way to discover new shows, and it also gives us insights into WHY people like podcasts. Please provide the following: The name of the show The website of the show What it's about Why you like it  Then provide the same about your show (name, location, and what it's about). I need the answer by 12/28/18. Go to the contact page. If you want to record and email it in, please put "December question: in the title How to Grow Your Podcast Audience 1. Give Your Audience What They Want 7:14 Know who your target audience. Some things you’ll want to have to create your target client avatar are: Name Age Occupation Brands They Use + Purchase From What Kind Of Language They Use Where They Spend Their Time Their Pain Points What They Hope To Achieve + Accomplish STALK your target audience. Participate in online groups to listen to what they are talking Use something like Google Forms to create an audience survey (see this episode on creating surveys) Get some constructive feedback from your show. This needs to come from someone who you feel is your target audience Go to Amazon and look at books and see what is in the table of contents Kindle Unlimited has access to magazines (see what the magazines are writing about) Check your stats and look for trends Have good audio quality. If you use a Yetti, make sure you are using it properly. Do not use the built-in microphone of your laptop 2. Make Your Titles Count 14:03 The titles of your episodes can boost the number of downloads. Do NOT name your show NAME OF PODCAST EPISODE 16 Try to have at least 300 words for your show notes Make sure your...

SPONSOR: Focusrite USB Interfaces 2:40 I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website. Libsyn.com Rolls Out Custom Tracking Codes 3:21 Libsyn.com recently rolled out custom tracking codes for those on their advanced stats. This allows you to enter a code(s) for an episode so you can track where your podcast comes from. Most podcast hosting platforms give you access to geographic data, and insight into what apps people are using as well as the number of downloads. The good news is anybody can share your podcast. I've known people who had giant boosts in downloads by having a popular blog link to their website. If you had a tracking code for that episode on your website, you would get more than "A player" or "A browser" you would be able to see the source of your downloads.  In doing a quick test I made a link for my newsletter, and more my website so I could see that yes, both of those sources had people listening to my episode.  Get a free month at Libsyn.com using the coupon code sopfree   What If I Don't Have a Libsyn Account? You can use what are called UTM (Urchin Tracking Module) which is a format used by Google to track things. You can go to https://ga-dev-tools.appspot.com/campaign-url-builder/ to create a campaign. Here is a link to a video that explains it (from Google) Steph Taylor From the Socialite Podcast Sheds Some Light on UTMs 7:48 I met Steph at We Are Podcast 2018 in Melbourne Australia. She is awesome, and once saved me from a giant cockroach (a long story for another time). She's only been podcasting for around six months and is having huge success (thousands of downloads). Check out her show "Socialite" at https://stephtaylor.co/ Much like the Libsyn Custom Link, you can use a UTM to track where your show is being heard (the source).  Some other takeaways from my talk with Stephanie: How to know what social media platform to use The social network that you may not be using She uses Recur Post to automate some of her postings She uses a Pinterest template from Creative Market How she uses automationagency.com to trim down her publishing stress Because of her podcast, she got to speak...

  Cathy Heller is a talented musician. She's been signed by two major record labels, but unfortunately, she's also been dropped by two record labels. I've always told podcasters to go to their potential audience and find out what kind of content they need. That is exactly what Cathy did, and it worked. She found out what type of music was being licensed into commercials, TV, and movies. When she created the type of music her audience (producers) needed it worked to the tune of hundreds of thousands of dollars. When things were going great, how did she pour gasoline on her success? She started a podcast (Don't Keep Your Day Job). A Podcast Started in the Closet Now Has Three Million Downloads Here are some points from my talk with Cathy Heller: People are thirsty to hear what is really going on their life as social media shows a filtered view  Cathy shares how as a musician she got a record deal twice and was dropped twice - how she pushed through She was making a decent amount of cash working a job that didn't fit her purpose She looked into what was working in the music business and the politely persistent  She created 30 mediocre songs as she worked on making the type of music that would work in commercials, movie, TV, etc and threw them away. The difference between a hobby and a business is when you think of doing something for other people.  Everyone has to start off being mediocre. It takes time and courage to start mediocre and then work on polishing your craft. Her success was in an area that she never planned on, but people starting asking, "How do I do this?" She said, "What the heck, let's see what happens with this." Her music leads to licenses which lead to her agency, which lead to her course, which leads to live events and all of these item fed each other. She started her podcast 21 months ago in a close and now has over 3 million downloads She had to do something that made her stand out.  She did what she said she would do.  For more information check out her website at www.dontkeepyourdayjob.com How To Go “All In” on your Dream Job Tim Paige has done what many podcasters have dreamed of, he quit his day job. In a podcast on Facebook, he shared how he did it. Some people feel that the one thing keeping them from “Making it” is this really inconvenient thing called their day job. Their “side hustle” is currently bringing in $34 a month, but for some reason they think that if they only quit their job the pressure of seeing your life's savings being caught on fire will inspire you to leap into action to find a way anyway to make a living “Doing what they love.” So I love this report from the front lines on how Tim actually quit his day job. Check out Tim at thevoiceoftimpaige.com or www.makemyintro.com Here are some key points: Don't quit your day job until it is costing you more money than keeping your day job. So if you turned down 40,000 worth of work because it conflicted with your 30,000 jobs, then it's time to quit your day job. This was the case for Tim. Tim also has a TREMENDOUSLY SUPPORTIVE Spouse. For more on this check out my last episode, The Three Things Every Podcast Needs (positioning yourself for the long haul). Tim...

How do I do so many podcasts? I get that question all the time. How do I stay consistent? How do I set my podcast up for the Long Haul? I'm fresh back from Speaking at DC Podfest, and I did a new version of the presentation called "3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting" and this is a revamped version of an episode I did years ago (with new information and new insights).  2:45 How podcasting is like an iceberg, and today we are talking about the part of the iceberg that is under the water, but still important Podcast Mentorship and Launching Pad I have a mentoring program where I work with you, but as the new year is right around the corner I wanted to create a limited time program with limited access. Here are the details We meet for six weeks to get your podcast up and running. These calls will be recorded. I will help you research your topic to help ensure you contact impacts and inspires your audience You will have clearly defined goals for your show  You will have the best podcasting gear that fits your budget You will have instant Access to me during this six weeks. With this in mind, I'm offering this to a very few people.  Our coaching calls will be used to produce a new podcast spotlighting the making of your show, and giving your more promotion.  You also get a year of membership at the School of Podcasting (which includes more group coaching, private Facebook group, and courses) If you are interested, go to www.schoolofpodcasting.com/youpodcastlaunch Homework: Question of the Month 5:55 At the end of the month, I like to feature a podcast with your voice in it. I ask a question, and we all learn together.  This month's question is "What is the book you refer the most?" I'd love to hear your answer. Go to www.schoolofpodcasting.com/contact  and submit your answer (put "November Question" if you email me).  I need the answer by November 23rd, 2018 Also, if you have found love via podcasting, I am working on the question of the month for February.  3 Things Your Podcast Needs That Have Nothing With Microphones, Downloads, Or Hosting (2018 Version) 7:52 The three things you need are Attitude This is the "I think I can, I think I can." It does take some time to get your podcast momentum going (your podcast is a bit like a Locomotive - not a race car) It's not all about downloads, and think about being in front of a room of "only 200" people 11:55 Why monthly download stats are crap (or at least misleading) 14:25 What podcasters can learn from Oprah 16:10 How to calculate how many downloads you should be getting Health We are going to dig down, work longer, work harder, and go, go, go, and we end up burning ourselves out 21:05 Robby Tonins the great motivational speaker who loves to push you to sleep when you're dead 23:00 The suicide rate has risen 30% since 1999 in America. Podcasters/Entrepreneurs may be more prone to become depressed 25:15 There is no such thing as "multitasking." 26:20 Avoid the drive-through 26:50 Dave's new wife Alexa Support 28:30 Relationships can cause Stress 30:15 Marriage Advice from the Divorced Guy 31:05 Be sure you know what your partner is thinking instead of guessing 33:30 How much time do you have a day to devote to your podcast? 35:15 Generalities of Men and Women 37:05 The Crazy Cycle 38:20 How to respond to Zingers 39:18 Handling Stalemates 39:50 Date Night on Steroids Final Thoughts 41:43 Fast food is Not Fast 43:05 I love Evernote 44:05 I love...

We all want more listeners. We feel we have tried everything (have we?) and one option that all the "big" shows seem to have in common is they are part of a Podcast Network. Many of these require large amounts of download that your show may not achieve. You may be thinking of starting your own Podcast Network. I've interviewed some friends of mine recently (and some over the years) about their networks and assembled all that information into this episode. If creating a podcast network is not for you (it is a lot of work) you may be thinking that joining a network is a better choice. I share some things you might consider before joining. Sponsor: Focusrite I got to play with a Focusrite 2i2 and if you are looking for an easy to get your microphone into your computer (and have the option to have a co-host as well) without having to look at a TON of knobs, check out the Focusrite 2i2. As I'm on a PC, I downloaded a driver, plugged in the unit, and was ready to record. If you're on a Mac computer, you just plug it in. If you want a backup copy of your recording, plug a cable into the monitor out and send the signal to your portable recorder. It's built like a tank and is a lovely shade of red. Check out the interface selector tool that helps you pick the right model for you at their website.   Podcast Network Interviews: Glen Hebbert - Horse Radio Network Daniel J Lewis - Noodle.mx Network Mignon Fogarty - Quick and Dirty Tips  Christopher Brian Jones - Trek.fm Stephen Jondrew - Gonna Geek Chris Nesi - Education Podcast Network So You Want to Start Your Own Podcast Network 5:10 You need to be able to answer the question, "Why do you want to start a podcast" There are two type of networks. One is run as a business, and the other is focused more on cross-promotion (or a mixture of both). 14: 40 A network where the shows are around a single niche (Horses, hiking, dancing, education, microbrews, etc) are easier to monetize, easier to optimize on the web. Naming your network should be obvious. A cryptic name will slow the growth of your network. 16:17 Create two logos (square and rectangle) and keep it simple. Make sure it looks good small, or huge. Don't make the logo yourself unless you're a designer. Check out podcastdesigns.com (tell them the School of Podcasting sent you) and there are other services like Kappa 99, 99 Designs, where many artists create your artwork and you select the best. I recently used Kappa99 for my Six Shooter podcast and used their "one time jobs"  (under the More menu) to have my...

This week I'm going to give you some lessons I learned from Speaking at We Are Podcast 2018 in Brisbane Australia. We also talk about the effectiveness of Audiograms. Sponsor: PodcastGuests.com – Get More Guests -Be Featured on More Podcasts PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory Sign up at PodcastGuests.com/sop Get a Mentor - Ask For Help I know a few people who love to travel. Monica Rivera from the You Wanna Do What? podcast gave me a great tip to download any episodes from Netflix to my iPad. George Hrab from the Geologic podcast (who gets to go to all sorts of cool stuff because of his podcast) gave me some heads up on a voltage converter. It's Rarely as Bad as It Seems When I heard the phrase "17 hours on a plane (along with some shorter flights for a total of 20 hours)" I thought it sounded like a horror story. I pictured some little punk behind me kicking my kidneys while their parents order another jack and coke from the flight attendant. In the end, even in coach, I was able to stretch my legs. I had two seats between my fellow passenger in my row and slept off and on. There were probably 3-5 small children who would occasionally cry, but it was not the nightmare I had envisioned. When I think of things that I have dreaded in the past, they are rarely as bad as you think you're going to be. Erode Your Comfort Zone I can be shy. When I go to a restaurant I'm not looking to think outside the box. When I was told that a large chunk of my schedule was planned for me, I got nervous. I didn't know where I was going, and except for a few people, I didn't know who I was with, what we were doing, and what I needed to be ready. We had assigned seats both days including assignments on who to go to lunch with. One day, Sean Desouza was going to cook authentic Indian food (I have never had Indian food). The Know Like a Trust Factor I talk about this all the time. When you create valuable content on a consistent basis, your audience trusts you and likes you. If you can share a bit of yourself, they get to know you. When people know, like, and trust you then you have influence. I know Ronsley Vaz from his "Should I Start a Podcast" show. We may have bumped into each other. I finally got to talk to him at Social Media Marketing World where I was speaking. He asked me if I would speak at We Are Podcast. I said yes on the spot. Who doesn't want to go to Australia? I saved up my pennies (and busted out a charge card) and made it happen. As I mentioned above, I was nervous. This was a new country, a new conference (for me), with new people. The first day was very good. I got to meet a lot of people. It was somewhat of the "warm up act" for the main event happening the next two days. Every speaker at this event was awesome.  Every person I met was super friendly and shared my love of podcasting. The hotel I stayed at was great.  By the end of day one, you could color me impressed, and I was ready for day two. By the end of day two, I believe I had met about 95% of the people there including Jules from Hong Kong Confidential. By the end of day two, where I once felt uncomfortable I now felt relaxed. The Speakers Retreat When I realized that I was

Today on episode 641, I'm in Australia at a conference but I'm still here giving you ideas and insights to help you with your podcast. I've been spending a fair amount of time on Netflix, and I've noticed something. Sponsor: PodcastGuests.com – Get More Guests -Be Featured on More Podcasts [1:36] PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory Sign up at PodcastGuests.com   You Should Run Your Podcast Like Netflix 3:45 130 Million Worldwide 4.2 million are still shipping DVDs Projected to pay 7 billion for content 11 Billion in Revenue in 2017 23% of Us adults stream daily 70% of users binge-watch shows A user avoid 160 hours of ads per year 6.7 days 6:38 They make it easy to get to the content and skip how the sausage is made 9:30 Many of their episodes leave you wanting more, and tease the next episode (see Making Oprah ) 9:53 They aren't doing typical content, and they are being creative 11:47 They changed their format to fit their audience and their business plan 14:08 You should watch your industry and niche and see if there is a place for your show 17:35 They seems to be easy to work, they aren't jerks, with which is attracting talented people 18:55  They monitor what their audience is viewing and make similar content (including a teenage tangent) 22:41 You can get Netflix on ANY device. 23:10 Don't hire pedophiles and alleged rapists 23: 20 It doesn't always work. 24:14 They put out content to see if it works BONUS LESSON: They charge for their service. Media hosts like anchor are doomed to fail as bandwidth is not free. Ready To Launch and Grow Your Podcast? Join the School of Podcasting at www.schoolofpodcasting.com/start Work with me as your podcast mentor at www.schoolofpodcasting.com/workwithme Never Miss an Episode Go to www.schoolofpodcasting.com/subscribe to get the next episode the minute it is released        

Today on episode 640 of the School of Podcasting we are looking at Facebook Consumption and how it stacks up against YouTube and Podcasting. Paul Colligan has a new report and it's fascinating. Because of his Podcast: Troy Heinritz had his name in the Blacklist TV Show Troy Heinritz has been mentioned on this show many times and today on episode 640 is another time. I was getting caught up on the Blacklist Television show on Netflix and in the "Nicholas T Moore" episode they are looking at the background of a "bad guy" and explain how at one point he had stayed at the Heinritz Psychiatric Center in Concord.  Troy also explain how they had mixed in a fan's name into an episode who had died of cancer. If you have a "Because of my Podcast" Story, please go to www.schoolofpodcasting.com/contact and share it.    Sponsor: PodcastGuests.com - Get More Guests -Be Featured on More Podcasts 3:18 PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory Sign up at PodcastGuests.com  Podcast Consumption Trounces YouTube and Facebook Consumption 4:40 Today we talk about a report that Paul Colligan (of the Podcast Report) did on consumption metrics comparing Facebook Live against YouTube and Podcasting. In looking at a video he did live on Facebook he found that "The average watch time of my 11 minute and 37-second broadcast was only 22 seconds — just 3% of the video. " Later he put the exact same content on YouTube and "YouTube was 36% Facebook’s 3%. On YouTube, viewers tuned in over 11 times longer on average than they did on Facebook."  He again took the exact same content and put it out as an audio podcast. He checked his stats in Appel's Podcasts Connect and found, "On Apple Podcasts, the audience listened to a whopping average of 94% of the episode … more than 31 times the percentage on Facebook and slightly less than 3 times the percent on YouTube."  While Facebook consumption was much lower than the other platforms, Paul is not saying Facebook is bad. It just may be that this is not the place where people go for long-form content. It seems like it is the place consumers go for "quick hit" information while they are waiting in line or taking a quick break.  He approached other people and they all had similar results. Read the full story here.  What Facebook is for Me I know for me, I saw where Dan Klass was going to record an episode of the Bitterest Pill live. I was excited and had planned on watching it live. I forgot to write it down and listened to the content when it came out as his latest episode. I often start a video as I'm on Facebook, but as I scroll down it becomes distracting. I'm looking

Today I share the story of some pretty harsh criticism I received, and how I had to deal with the fact that my listener had a point. Welcome to episode 639 of the School of Podcasting Sponsor: Podcastguests.com 3:47 PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its over 6,500 users to find qualified guests that meet your requirements You can also find 200 expert guests anytime in the directory at podcastguests.com/directory Today I'm talking about branding, and I could've invited Greg Corey  (Corey says, I love to talk to audiences about how creating better branding for themselves and their products can skyrocket their sales).  It took all of three seconds to find Greg, and we know he's looking to get on podcasts.  Sign up at PodcastGuests.com/sop  Fat Fingers Can Cause More Them Embarrassment 5:06 In the last episode, I mentioned that I had brought up a controversial subject (Collin Kaepernick) and that people might tune out (the subject was controlling the conversation). What is offending is not the episode but rather your poor grasp on basic spelling and grammar throughout many pages on this website.. By the way, if you want to sound like an authority, please learn basic spelling and grammar or hire someone (fiverr) to do it for you.. How do you have an education degree when this is how you write and communicate? By the way, in the sub-title, “Freedom of Speach is Not Freedom from Consequences”- The word “speach” is spelled Speech. Any sixth grader knows that and certainly a g college graduate should know that as well.. It is not that hard. At least have your written copy proof read by someone who does know how to spell and write decently before publishing it to the world. Geez! I think that is pretty basic.. How again can you confidently charge $200 an hour for consulting when you have such poor spelling and grammar skills in your written web copy? You are a joke sir! What college granted you a degree when you consistently cannot write legibly? and you are tying to sell yourself as an expert? Please! I will say again.. Please! At least hire someone to cover your mistakes and not try to promote yourself as some sort of “expert” – You look like a damn fool sir So I sent Mark Doyle and Email Dear Mark, Thanks for the comment. My Apologies for the typos. You're right I'm a damn fool and a joke of a human being... Dave Mark Sent Me a Reply Mr. Jackson I would like to take a moment and apologize for my comments and harsh criticisms. It was unwarranted and uncalled for and not like me at all to post something like that Please accept my apologies Best of luck to you sir Mark Made a Really Good Point in a Really Crappy Way I hold no ill will toward Mark. Mark may have had a really bad day, and I have forgiven him. He did get me to check into why these typos got through (I was using two spell checkers, and Grammarly does a GREAT job). In a nutshell, I had logged out of Grammarly and it no longer was checking everything I typed.  There is Probably More Than One Way To Fix Your Issue I had typed my show notes about an hour before I published them. I did this to "flush out" ideas before I pressed record. Then I...

Today on episode 638 I am talking about controlling a conversation from two different angles. Bonus Content Why Squadcast is the Best Tool for Recording Interviews I speak with Zach Moreno one of the founders of Squadcast (save 50% off using the coupon code sopfans ) who explains Why he (a programmer) and his brother (an audio engineer) started Squadcast How they had an issue, but it has been solved and they may have their solution patented What is coming in the future Squadcast is super easy. You put in the email address, the date and time of the interview and it does everything else. The big key is your guest(s) need to use chrome to use the system. The system prompts them to use chrome if they are not. It records their side of the conversation locally to their computer and then QUICKLY uploads it when the conversation is done. If there were any glitches where the speaking was cut out during the call, the local recording does not have any of those glitches. Squadcast is currently $20 a month. You get save 50% using the coupon code sopfans at www.schoolofpodcasting.com/squadcast How To Ensure Everyone Knows Your Intent I was watching Comedian in Cars Getting Coffe with Jerry Seinfeld and Bill Bur. Bill voiced his fear of how people are having careers taken away becomes someone took something you said as a joke seriously and they are now TELLING YOU what YOUR intent was. As Bill put it, "You don't get to decide that you're in my head and you know my intent." One example of a company who ensures you understand their intent is American Airlines who has a podcast called "Tell Me Why." For example, one episode an American Airline representative explains the changes in their policy regarding support animals. I think this is an awesome job as a lazy journalist (where people just Google a subject, do no research and copy and paste an answer - even it is entirely untrue). could easily spin this as "American Airlines hates all animals." The good news is American Airlines through their podcast has a DIRECT CONNECTION with their audience (their customers). They don't have to worry about anyone from the mainstream media putting a spin on it. I personally found it strange when people began burning their own shoes in protest to Colin Kaepernick is a new spokesperson for Nike. So I did something people use to do called "Journalism." I listened to Colin's first press conference. It turns out. He doesn't hate the troops the flag, or the country. What he hates is the alarming rate of police brutality that he sees and hears about, and yet it is never covered on the news, and there seems to be no justice for the victims. In fact, the news just kept repeating how it was disrespectful for the troops and the flag. Even though in his press conference later he said, "People thought it was about the flag or the troops and it's not." So when you go through the mainstream media, your message has a potential to get very distorted. This is why Colin Kaepernick needs his own podcast. Then people could go directly to the source and here what his intentions are, why he is doing what he is doing, and maybe get a better understanding. For me, I urge all white people who group up around white people (you're not racist, but it just so happens there were no black people in your neighborhood to watch <a...

Because Of My Podcast - The Family Travel Podcast Michael, He is on podcast number two, and this one is allowing him to make some money http://abigpeacheyadventure.com.au/family-travel-podcast/ Question of the Month: Where Are you With Podcasting? 6:28 Clay from the Fish Nerds Podcast is a 4 7:30 Paul from the Fighting Through Podcast is a 1 8:48 Andrea from Union Podcastera is a 1 12:18 Darwyn Dave from Dealing with My Grief is 1 13:59 Brad from The Cinema Guys is a 1 15:23 Jared from The Fire Rescue is a 3 16:52 Micah and Dustin from Tales From Bedlum -5 17:55   Jonathon Bloom from the Weekly Awesome Podcast- 1 19:07 Kim from Teachers Need Teachers  is a 1 23:21 Josh from the Corner Cutters Podcast (about the Rubik's cube) - 1 25:10 Ryan Nelson - Conspiracy Theoryology is a 1 27:27 Master Kuldryn's from Kuldryn's Krypt is a - 1 28:28 Seth from Geekville Radio, www.twbpodcast.com and Classic Wrestling Memories  is a 1  31:01 Timothy kdoipodcasting.com was at a 5 and is now at a 3  34:52 Vanessa from Vanessa's View is at a 1 (or UNO)  39:41 Win Charles is a 6 Check Out Joe Today in Orlando Tuesday (this coming Tuesday...September 25th) The Improv Orlando Florida Doors open at 6:30 - Show starts at 7:30 $10 LOTS of people in the cast. We EVEN have an opening act, the awesome 15-minute long Popcorn Finance podcast (up for a personal finance Plutus Award for Best New Podcast in that space) at next week's award show. http://stackingbenjamins.com/tour   Update on Michael Stelzner and Social Media Marketing World In episode 635 (Logic and Emotion) I had mentioned how Social Media Marketing World has pulled their podcasting track. I wanted to clarify while Leo Laporte at one point had said "podcasting is dead" and then later took it back, Michael Stelzner never said podcasting is dead. He simply said his statistics show that his socials media crowd that attends his audience is less interested in the subject of podcasting. Michael still uses podcasting to promote Social Media...

You want to launch a podcast, and in the past, I've talked about how there are 27 steps to launch a podcast (you might want to read that first). Today I want to cover this episode from a new angle and address some of the mistakes I am seeing on episode 636 of the School of Podcasting. If you missed the previous list it was Step 1: Pick Your Topic Step 2: Decide if you're podcasting solo or with cohost(s). Step 3: Pick how you will podcast. Step 4: Pick where will you podcast? Step 5: Pick a name. Step 6. Buy the Hardware Step 7. Buy Software Step 8 is purchasing web hosting Step 9 is installing WordPress Step 10 is to get your WordPress installation ready to podcast Step 11 is making your website look good. 12. Domain Name 13. Graphics 14. Intro Music. (optional) 15.  Media Hosting (for your mp3 files) 16. Organize Your Content 17. Record Your Content 18. Edit Your Content 19.  Assemble Your Episode 20. Add ID3 Tags 21. Upload your media 22. Write Your Show Notes 23. Copy the Media URL and Paste It Into Your Post (optional) 24. Click Publish 25. Set Up Tags for iTunes 26> Make Sure your Feed is Valid 27. Submit Your Podcast to Apple Podcasts What is the Goal of Your Podcast? You need to know this. How will know if it's successful? Is it a certain number of downloads? Is it a certain number of sales? Is it to position you as an expert? Does Your Podcast Move You Toward Your Goal? So if the goal of your show is to help build an email list, did you remember to tell people about your list. If it's to build your consulting clients, did you mention you are available for consulting? Has Someone Who Is Your Target Audience Given You Honest Feedback? Have You Checked to See If You Are Unique? There are at least five shows named "outside the box", and six shows named, "The Feed." If you name your show identical to another show, not only may you be opening the door to legal action, but these people have a head start and you will have a hard time ranking for that phrase. What you NEED to Launch a Podcast Artwork: The artwork is SQUARE with a minimum dimension of 1400X1400 and a maximum dimension of 3000X3000. The FILE SIZE needs to be less than 500 kb. Failure to meet these specifications can get you rejected, and cause your show not to update, and in some cases get removed from Apple. A Valid RSS feed. That feed will have a description of your show. Along with the author/hosts(s) of the show, categories, and an email address. This is typically entered into your media host (more on that later) or whatever tool you are using to create an RSS feed A media host. I was a Libsyn customer for 10 years before being a customer, but I feel Libsyn.com is the best. For other thoughts on podcast media hosting see this post A quick note: Stay away from Anchor or any other free media hosts. I've seen multiple attempts at free media hosting over the years and it always ends badly One published episode. You can't upload a bunch of episodes as drafts, submit your show to Apple and other directories, and the flip a switch.  While many people will tell you to launch with 3, 4, 10, 30 episodes, I'm here to tell you that you can launch with as many as you want (please note they DO NOT automatically download when someone subscribes, your audience needs to manually download them) but you only NEED one. The Podcast Launch Schedule I see so many people picking a launch date and then trying to fit their podcast into it. This is like picking a time for Thanksgiving dinner and you've never cooked a turkey before. You need to have a knowledge of how long it takes to cook the bird, and likewise, you wouldn't call...

Podcast Question Of the Month If there is a slider between 1 I LOVE PODCASTING and 10 is I HATE Podcasting, where are you? Are you feeling like a three? Seven? Lets us know and WHY you are feeling the way you are. If you want to record something and attach it be sure to put September question in the subject line and send it to dave “at” schoolofpodcasting.com (trying to avoid spam with the spelling), or go to our Contact page for more options. I need your answer by 9/21/18 Slick Text Update 3:09 In a previous episode, I talked about testing Slick Text. This is a texting tool that creates an autoresponder. So when you text " sop " to 31996 you get an autoresponder from me with a link to my show in Apple Podcasts as well as a link to my show on Google Podcasts. I did a presentation for an "intimate" group at Podcast Midatlantic (probably 80 people) and I had five people sign up on the spot. With a month behind me, I've had 38 people sign up. You can try their free program, or upgrade to their $29 plan and save 15% off when you sign up for a paid plan using the coupon sop15.  For more information check out www.schoolofpodcasting.com/slicktext   What is LibsynPro Libsyn.com is a great solution for the independent podcasters (with pricing starting at $5 per month, with the most popular plans being $15 or $20 a month). This week I spent time at Content Marketing World (an event with 4000+ attendees) where most of the clients were companies (not individuals) who were looking for enterprise solutions (and in some cases used by marketing agencies or networks). Here are some of the features of LibsynPro. You can have different levels of access for multiple users. Stats per show or for your whole NetWork A higher monthly fee and you pay for your bandwidth (see VP of Podcaster Relations at [email protected]) Dynamic ad insertion Addition Podcast Configurations You can also have a private podcast. This means you can set up a podcast for your company, add the users, and have an app created for your podcast. This also gives you the ability to see if your employees are listening to episodes, and in the event, you terminate an employee you can remove their access to any files.  Social Media Marketing World Dumps Podcasting Due to Slow Growth 11:05 Recently Tom Webster wrote an article on Medium what podcasting needs to spur more growth. Michael Stelzner replied to the post and stated, "Great read Tom. Your data seems to backup what I have noticed over the last 6 years since I have been in podcasting. I was very excited and there was pretty nice growth about 5 or 6 years ago. Then I noticed a shift that started maybe 3 or 4 years ago. I noticed the NPR style shows coming on the scene, in force. And of course Gimlet. My first concern was that people who already listened to “other” podcasts would go over to the high production shows and slow their listening of shows “like ours.” I was concerned it would send a signal to new podcasters that “you have be like those guys if you wanna get in this space, forget about it!” I also noticed a significant number of podcasting evangelists starting to “podfade,” and no one filled the gap. I started to notice my own numbers stop growing (but still be very healthy and stay that way for years) despite my other media properties growing. I started to notice less interest in podcasting sessions at my conference, less interest in podcasting articles on my site, etc. So all the data came together and made it very clear. Podcasting was not...

Today I talk with Noah Tetzner who starts the History of Vikings five months ago, and when the average podcaster is getting a little under 2,000 downloads per episodes, Noah is getting 10,000 downloads per episodes. I wanted to know what he's doing to grow his audience so fast.  Noah Tetzner Wanted a Show About Vikings But Couldn't Fine One He Liked 1:58 Like many podcasters, Noah found some podcasts that weren't bad, but they didn't really fit 100% of what he was looking for. What did Noah do? He started one of his own. Is he a big tech nerd? No. Did he come with a pre-made audience? No. He found guests that had more than a heartbeat (like some shows) he found guests who could bring value. In this interview you will also hear how: Noah is buying ads on other history shows to promote his show How much Noah is spending per show How reviews seem to be boosting his chart position, but may not do much for downloads How he appears on shows as a guest even if they are not about history He is building relationships with fellow podcasters and his audience His strategy is to do your research and be genuine Not everything he tried worked How he overcame Imposter Syndrome to start his show How he is now pursuing monetization His main priority is growing his audience. Check out his show at www.thehistoryofvikings.com  Mentioned: www.newandnoteworthy.info Podcast Rewind: Where Has Dave Been? 19:15  Big Podcast: Podcast Longevity, Failures, And How To Know If You'll Make It In Podcasting Podcast Envy: Dave Jackson, School of Podcasting, on Impostor Syndrome and Podcasters Hall of Fame Unstructured Podcast: Dave Jackson The Word From Mouth: SEARCH, ADOPTION, AND MOVING THE NEEDLE IN PODCASTING – WITH DAVE JACKSON Want to interview me on your show? Contact Me What I Learned From My Podcast Focus Group 24:54 I am in a "Mastermind" with a graphics person, a lawyer, audio editors, and more. We are all podcasters and share our opinions on how to grow each other's podcast. It's free (you don't need to spend 5,000 a day to be in a mastermind - start one today).  Here are some of the things I learned: I don't expand enough on what people get so they see the value My bullet points were out of order and I put the best bullet point at the bottom of the list You're not really saying what people are getting I had too many options to choose from I need to take my testimonials and sprinkle them through the sales copy So What's This Have to Do With Your Show? Sometimes you need an OUTSIDE opinion to find things that are RIGHT IN FRONT OF YOU.  We Need To Talk: Setting Your Podcast Expectations 31:30 There are people with 10 downloads who want to monetize their show.  There are people with five episodes that want to quit their day job.  Here is another way to think about this

In episode  633 of the School of Podcasting, we are looking at Podcasting Events and asking, "is it worth attending?" We also touch base with Danny Peña who has created a movie about his story and his show Gamer tag Radio (that is now winning awards at Movie Festivals) to help introduce people to podcasting and to his show. Danny can point to one thing for his success, "Community." We first spoke with Danny back on episode 506 (definitely check it out) Sponsor: Podcast Engineering School 3:45 Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ Danny Peña is a Walking Make a Wish Foundation for His Fans 5:36 Danny first appeared on the School of Podcasting back on episode 506 and he has ALWAYs been about his audience and building community (he still is).  I drove down to Columbus to Ohio to hang out with him (along with Daniel J Lewis from the Audacity to Podcast). Danny met some of his audience and brought them backstage at the event and introduced them to some of their favorite gamers. Think about how huge that is for the audience members. Think about going backstage at the Super Bowl to meet Tom Brady. In this conversation you will hear: Danny put together an award-winning movie about his story and the rise of Gamertag Radio using iMovie. How he taking steps to embrace those who are not currently listening to podcasts and to help them understand how to start listening ( www.learntosubscribe.com is something I put together) Danny has multiple revenue streams in addition to his sponsors His relationships lead him to leave CBS Radio when things got a little shaky. For more information see www.gamertagradio.com Mentioned: Edison Research  Danny's first appearance on the School of Podcasting on episode 506 Daniel J Lewis from www.theaudacitytopodcast.com   Are Podcast Conferences Worth It? 34:53 I asked you, "Are podcasting conferences worth it?" and today I play answers from Ed Ryan from Podcasting For Radio Dummies is starting a magazine for podcasters, was inspired to start TWO podcasts and has already received a three-figure boost of support for his Beach talk Radio show that he does with his wife 33:22 Emily from The Story Behind and <a href= "http://www.epodcastproductions.com" target="_blank"...

Today we are looking at not taking no for an answer. We are looking at trying new strategies for old problems. My friend Marcus Couch heard "No" multiple times every year when he tried to start a Chicago Bulls fan cast. He didn't give up. He tried and tried again. We hear his story of asking a sponsor to help. We all want more subscribers, will using a text tool like slicktext.com help by putting your subscription one click away? Speaking of new strategies, should you put together a focus group to see if your show is headed in the right direction? All of this is covered in this episode 632 of the School of Podcasting Sponsor: Podcast Engineering School 1:35 Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ I'm Playing with Slick Text To Grow My Subscriber List 3:39 They even have a whole tutorial on growing your list via text Pros: I can try it, or revert back to a free account (and I don't have to worry about codes in an episode years later) I can capture email addresses (and birthdays) I can upgrade to a paid program and my un-used messages roll over to the next month You can upgrade and downgrade any time you like Your listeners can unsubscribe from your message by texting " stop " Cons: Only works in the US and Canada (for me that is 76% of my audience based on my Libsyn stats) Some people listen in the car (or other activities) can't text immediately. See Slick Text In Action Text  " sop " to 31996 to get links to follow me in Apple Podcasts or Google Podcasts. Then when a new episode is published it will be available in those apps. Here is a video of the backend of Slick Text https://schoolofpodcasting.wistia.com/medias/u9dzehifr0 For more information see www.schoolofpodcasting.com/slicktext   Marcus Couch Heard "NO" 20 Times But Didn't Give Up This is a conversation that I had on my Ask the Podcast Coach show which I do with co-host Jim Collison of www.theaverageguy.tv  11:21 I've known Marcus Couch since 2005 back when he lived in Chicago. He now lives in California where writes, coaches, and podcasts (see Marcus Couach.com ). Marcus wanted to do THE OFFICIAL FAN podcast for the Chicago Bulls. He's had the domain

In the past, I've talked about transcriptions. The fun part of transcriptions is you still have to end up with something that is easy to read and brings value. I've mentioned temi.com and revs.com but the one thing I didn't think about is how you can use it as an editing tool But What if Things Go Wrong? I drove to Nashville this week to attend two events. One was the Nashville podcasters meetup, and the other was the launch party of Without Warning by Sheila Wysocki which had a room full of private investigators who are thinking about starting a podcast, and music business people looking to start podcasts. When I first thought about it, I went to hotels.com and did a search for cheap hotels. I normally don't look at reviews, but as I was choosing the cheapest hotel I could find, I saw some reviews with words like "bed bugs," "Drug Deals," and  "Cockroaches." It made me very nervous. I thought of getting bed bugs into my luggage and bringing them home. I thought of my last trip to Nashville where I ended up hitting a dear on the way home and totaled my car. But What if Things Go Right? I met some great people and strengthened the relationships I already had. I was interviewed, and it turns out that the Ramada Hotel I stayed at was the same one I chose the last time I was in Franklin Tenessee.  By the time I left many more people knew who I was, what I do, and how to contact me. What I Learned If you get a bunch of private investigators together they are just as talkative as podcasters. Why? Becuase much like podcasters, the only people who understand what it's like to be a Private Investigator are other private investigators. My comfort zone is 7 hours in a car, but if I'm driving home I can go 8.5 and be wide awake at 3 AM. You can use transcriptions to help with editing. The two I mentioned are temi.com and rev.com More and more people are assembling teams to create a podcast (and I'm not sure people know there is an alternative) People often follow the guidelines based on their environment (so people in Nashville think you need to go to a professional studio to record - you don't) Danny Ozment of Emerald City Productions ( speaking of studios) has a great mixing room, and David Hooper of Big Podcast and Red Podcast converted his walk-in closet into a studio How Podcasting Is Like Show Shopping I was so excited to go to Podcast Movement I forgot my shoes and I realized this when I was about 4 hours into the 7-hour drive. I stopped and bought a new pair. There are all sorts of dress shoes with colors, materials, heals, souls, etc. Some are shiny, and some have a texture. In the end, you need shoes to protect and provide comfort for your feet. With this in mind, it doesn't matter what they look like, the texture, etc. Fashion is what dictates those types of guidelines and those are not really NEED, but more WANTS. For me I needed a black pair, that didn't pinch my feet, let my feet breathe, and had a soul that wasn't' going to have me sliding. I looked around, found a few that fit the criteria, and then bought the pair that fit my budget. I could've looked a lot longer, but I found shoes that fit what I needed, and I moved on and continued driving to Philadelphia. Sometimes you just need to decide, put on the shoes and go. Usually the first day, your f00t need to kind of get used to the shoe, but over time the show adapts to the foot and all is well. So Man Varieties of Show Openings Jeff

In the age of social media is email still relvant? If so, how do you grow your list? What makes a good lead magnet? Do I need a lead magnet? This is all discussed in episode 630 of the School of Podcasting Sponsor: Podcast Engineering School [1:38] Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ What Makes a Good Lead Magnet? 3:23 Thanks to Win Charles from the Ask Win show, Matt Rafferty from the Author Inside You podcast, and Jerry Williams from the FBI Retired podcast for contributing Ryan Deiss at Digital Marketer defines a lead magnet as “a small chunk of value that solves a specific problem for a specific market that is offered in exchange for an opt-in. My buddy (and co-host of the Podcast Review Show) Erik K Johnston did a whole episode about lead magnets. Today we talk about email lists and why you might want to start using one.  OptinMonster (which is a great tool/plugin for capturing leads) breaks it into seven parts: Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they really want, it won’t work at all. Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to easily achieve something. Super specific – don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert leads. Quick to digest – PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed. High value – your lead magnet should have both high perceived value and high actual value. Instantly accessible – your lead magnet will work best if it is something that can be delivered right away. People love instant gratification. Demonstrates your expertise or Universal Value Proposition – when someone consumes your lead magnet, it should demonstrate your expertise or your unique value proposition. This helps turn leads into customers down the road. Here is a list of 69 effective lead magnets (no email required) Advantages of an Email List? 17:44 The biggest advantage of an email list is you are one click away from your desired call to action, and more than likely you have someone's undivided attention. Most people (hopefully) are not reading their email while driving, etc. You can email your list directly and not have the...

Sponsor: Podcast Engineering School 2:42 Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for "podcast engineer" and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ My Induction Into the Academy of Podcasters Hall of Fame This past week I was inducted into the Academy of Podcasters Hall of Fame. I am honored to be in such good company, and deeply grateful for all the kind words. In looking back at my 13 years I noticed a pattern: How Podcasting Works Valuable content leads to relationships that lead to opportunities. The key word is VALUABLE content. Then you have to work at relationships, and you need to take advantage of every opportunity. Look back I see how: 6:00 Who are Dave's influences? Dave Barry, David Letterman, and Dan Klass 7:59 Thank God I was bullied? 9:25 Hope for all the introverts 10:05 You learn from all your failures  11:00 Content - Relationships - Opportunities 12:50 Dave's first podcast attracts Marcus Couch 14:45 Dave gets to go on the radio to explain podcasting to Music Business Radio 16:30 Marcus Couch invites me to get involved with Podshow. The Internet's first free podcast media hosting 17:25 Why it's not the tech 17:55 Dave tries to sound like Scott Fletcher of Podcheck Review 20:33 Why free media hosting drives me nuts Podshow/Mevio 8/2005 – 4/2014 (116 months – 38.8 million dollars spent) Podango 9/2006 – 12/2008 (27 Months) wildvoice.com 7/2006 – 7/2009 (36 months) mypodcasts.com 2007 – 2011 (estimated 48 months) Audiometric.io 11/ 2012 – 8/2014 (21 months before being purchased by panoply and taken off the market). Opinion Podcasting 11/2015-10/2017 (23 months) The average is 45 months. Take Podshow and the 38 million out of the picture and that drops to 31 (which is close to my typical answer of three years or 36 months) Anchor.fm was started in August of 2015. If they make it 45 months that is May of 2019. If they go 31 months that would be May of 2018. So far Anchor has burned through 14.4 M already (see https://www.crunchbase.com/organization/anchor-fm#section-locked-charts ) 24:00 How I got the job as the director of the New Media Expo 25:57 Podcasters Roundtable shows embracing your competition 26:30 Podcasters Roundtable leads to me interviewing Jordan Harbinger 27:11 My relationship with Daniel J Lewis leads to me getting involved with the Membership Guys 27:48 Talking to Mike Morrison leads to me speaking at Social Media Marketing World 30:11 Podcast Movement and Steve Stewart leads to me meeting Glenn the Geek Hebert 32:50 Glenn invites me to speak at Podfest 34:22 Jared Easley introduces me to Danny Pena 36:16 My second trip to Podfest leads to me being interviewed 37:10 My interview, leads to me being featured in the Messengers a Podcast Documentary 38:16 My speaking resume made it easier to get more speaking gigs 39:20 Podcasting is like

Becuase of My Podcast:  1:30 Haley Radke from http://www.adopteeson.com/ shares how the only people who can understand what it's like to be adopted, and more importantly how to deal with a reunion with your biological parents. Nobody knows what that is like except those who have lived it. You might feel alone, but by creating her podcasts she is how building a community and actually had a meetup when she was traveling. People able came from out of state to come to meet her, and to be part of the community SPONSOR: Podcast Engineering School 9:22 Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion If you're looking to start your own audio editing service, or just want to make your show sound better. This course is for you. EARLY BIRD PRICING ENDS VERY SOON – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ Imposter Syndrom Continued 12:15 Last week we looked at what is Imposter syndrome, and how to overcome it. I was listening to the Dennis Miller Option and he shared some insights into how he feels when he is at a party with "celebrities." If you are new to Dennis Miller, here are some facts from his Wikipedia page. Dennis Miller: Saturday Night Live 1985 to 1991 Dennis Miller show (last seven month ) in 1992 Dennis Miller Show Live 1995- 2002 winning five Emmys for HBO Hosted three-hour radio show on westwood one from 2007 to 2015 He also had shows on CNBC, and has done featured spots on many television shows. He is listed as #21 on the great comedians of all time top 100 chart from Comedy Central This is paraphrased from this show, " As far as being a celebrity, I'm complete "wobbliness." The moment I'm with some people who are famous I can do my little patter. I can make them laugh, and we can have the exchange that they want to have and I want to have. At the end (of the night), if they say, "Here is my number call me," when I get home and I'm alone, I don't tare it up, I keep them and think I'll call them someday. I NEVER get to those calls. I just think they didn't mean it. I would feel like I was cold calling them to sell them encyclopedias. It's a weird thing. " More Common Podcasting Mistakes 16:05 Are you ONLY putting a "jukebox" or "show player" for your podcast?  This is where you have one page with all your episodes. For an example see http://becausepodcast.libsyn.com/category/Binge+Listen PROS This makes it easy to go to one page and click listen and let it play all of your episodes. Cons Ther are now show notes on your page. Any shows notes that appear are actually on your media hosts website (and the player is served in what is called an iframe, so technically while this appears on your site, it's like someone cut a hole in your site and you are looking through to the original site). It makes it very hard to share the episode Do You Have Extra Words In Your Podcast Name That Are Not Needed in Apple? In this example, I'm not...

Seventy percent of people have impostor syndrome. While an interesting stat, that doesn't really help people who have impostor syndrome get over it. Today I have 12 strategies to help overcome Impostor syndrome Because of My Podcast: I Got A Custom Wrestling Mat 01:26 Jason Bryan of www.mattalkonline.com shares the story how one of the top manufacturers of wrestling mats made a custom wrestling mat with Jason's Logo and microphone. HOW COOL IS THAT? You can hear more about how Jason is now doing podcasting as a career at http://schoolofpodcasting.com/jason-bryant-turned-his-experience-into-a-career-in-podcasting/ SPONSOR: Podcast Engineering School Podcast Engineering School - next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW - SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ We All Feed Like Imposters Seth Godin wrote in The Icarus Deception that after a dozen bestsellers he still feels like a fraud all the time "The beauty of the impostor syndrome is you vacillate between extreme egomania and a complete feeling of: 'I'm a fraud! Oh God, they're on to me! I'm a fraud!' So you just try to ride the egomania when it comes and enjoy it, and then slide through the idea of fraud." – Tina Fey "Sometimes I wake up in the morning before going off to a shoot, and I think, I can't do this. I'm a fraud." – Kate Winslett "I have written eleven books, but each time I think, 'uh oh, they're going to find out now. I've run a game on everybody, and they're going to find me out.' " – Maya Angelou Jodie Foster was interviewed for the television show ‘60 Minutes’ she revealed how she feared she'd have to give back her Oscar after being voted best actor for her role in ‘The Accused’. “I thought it was a fluke,” she said in the interview. “I thought everybody would find out and they'd take the Oscar back. They'd come to my house, knocking on the door, ‘Excuse me, we meant to give that to someone else. That was going to Meryl Streep.'” Ken Burns interviewed Meryl Streep, the most frequently nominated Academy Award and Golden Globe actor in history, she revealed her own insecurities "You think, ‘Why would anyone want to see me again in a movie? And I don't know how to act anyway, so why am I doing this?’” If We are All Imposters - Than None of Us Are Imposters I had a niece who for a while started to dress in a "Goth" style. The idea was she didn't want to look like everyone else. The problem was, "Goth" started to be cool. Soon, everybody started dressing Goth, and the result of "standing out" no longer was a byproduct of dressing Goth. If you are sitting there thinking, "I could never be like _____," guess what? That person is sitting there thinking the same thing too. The only thing that separates you from anyone else in the world is time and effort. Anything that anyone else can do, you can do. It’s impossible to feel like an impostor once you accept that everyone else is an impostor too. Imposter Syndrome Cycle In the book, The Imposter Syndrome Remedy Dr. Estcio talks about an Imposter Syndrom Cycle. This cycle shows often that imposter syndrome leads to two responses: Crippling Fear Overworking...

My First Test of Radio Public You can get your podcast on the Radio Public platform at https://podcasters.radiopublic.com/. Once you’ve been approved at Radio Public, they send a weekly email summary to your email with details about your Paid Listens activity on RadioPublic. Once your podcast earns $25 it will be eligible for payout, and we’ll send an email with information about how to configure the payment step Earnings are a combination of your Paid Listens (at a rate of $20 per 1000 listens of your episodes in the RadioPublicapp) and for every new listener that hears three episodes of your show in the RadioPublic app, you’ll earn a Loyal Listener bonus of an additional (one-time) $1 - and yes, this bonus layers on top of your Paid Listens rate. What Is the Criteria For a Listen? We define a Paid Listen as a listener hearing at least 60% or 30 minutes of an episode, whichever is shorter. For now, only listens in the native RadioPublic mobile apps for iOS and Android count. Multiple listens to a given episode by the same user’s device/account will count as a single listen. Also, it is important to understand that a download does not necessarily equal a listen. On all podcast apps, including RadioPublic, a given episode's audio file might be downloaded multiple times: the user could have deleted it before listening; a user’s local network error can occur and the file needs to be downloaded again; a podcast hosting provider can have an issue that initiates another download, etc.RadioPublic measures when an episode is actually heard, so you should not always expect a 1:1 download to listen ratio in your hosting provider’s metrics or dashboard. What to Do If Your Episode Already Has Ads? Depending on your current approach to ads, you have a few options for providing ad-free episodes to RadioPublic: Remove the ads from your older episodes in your existing RSS feed by reuploading newly edited audio files to your podcast host.  Create another RSS feed that contains ad-free episodes and provide that feed to RadioPublic. Contact your ad sales team and podcast hosting company, as they may have the ability to turn off dynamically inserted ads when episodes are requested from RadioPublic.   Where Do The Ads Go? RadioPublic will place audio ads before and/or after episodes participating in Paid Listens, and the ads will be clearly demarcated with audio and visual cues as distinct from your show, not part of it. Where's the Catch? The catch is to get credit for the play it HAS to be in the Radio Public app. You will need 1250 downloads (the amount you need to make $25) to get paid on their app.  While they supply a player, it does not count that download as one to be paid for. You get $1 bonus if you get a new person to try the app and listen to three of your episodes. For me, I'm not sure I can look at my audience and say, "Please go listen on this app where I can better advertise...

Today we have a conversation with Kyle Gray author of the book The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing. He has helped hundreds of startups and small businesses create scalable content marketing strategies. His book The Story Engine outlines his process for making content marketing and brand storytelling easy and effective. Because Of My Podcast: I'm Working with NPR 1:22 Monica Rivera hosts the "You Wanna Do What" podcast (giving you the nudge you need) and she recently celebrated her one year anniversary and shared how she was selected to take part in an NPR program where she will go to Seattle to work side by side with NPR on a story. The best part of Monica's story is her attitude and how she took the negative of rejection and turned it around and used it for success. Check out her one-year "13 Lessons Learned" anniversary show. Kyle Gray Gives You Action Steps to Make Great Content 3:54 In today's conversation, Kyles shares some of his favorite tools to create content and explains strategies to identify problems and create actionable content with lead magnets to grow your list, enhance your network, and move forward toward building your business. Kyle has worked with many well-known brands and businesses like AdEspresso, Advance Your Reach, WP Curve and Self-Publishing School. 5:23 What is Good Content? 09:08 What are realistic expectations for traffic? 12:50 How long does it take to make great content. 16:20 How important are keywords? 19:55 What examples can you share of covering a problem from multiple angles? 21:05 If you could only pick three tools to help with your content, what would you pick? The content strategy template Trello Co-Schedule Key Take Aways You need consistency He was talking about blog posts, and we are talking about podcasts but we still have nuggets. In the end, we are all content creators. So you heard in this interview where he is not winging it; there is planning. He does things other people may not be doing like finding graphics to go with the episode. He said that even if you spend hours on your content, it may take months before you start seeing any measurable traffic. So if you're looking to get rich in six weeks, this is not for you. I love that good content helps your audience. You may think that all of this discussion is for business, but if you're doing a comedy podcast your audience's problem may be that they just watched the news or had a bad day at work, and it's your job to find a way to make them smile. He talked about identifying some key problems for your audience and making a lead magnet to give away that helps solve them. This is a great strategy that not everyone does, but that's because it takes time. A cool graphic could be a picture of your guest with a quote you pulled from the interview. Focus on the relationships. It is these relationships that help on the way up, and also if things go the other way. Jordan Harbinger utilized to rebuild his show with his network. Check out the Story Engine on Audible at <a href= "http://www.schoolofpodcasting.com/freebook"...

I received 360 responses to this question, and if you do read show notes (better known as a description of what is in the podcast) what are you looking for. Comments? 888-563-32228 Because of My Podcast I Got to Appear on TV 1:45  Edward Schmitz from www.vidanostrilhos.com.br was featured on a TV show in Brazil. Make Money as a School of Podcasting Affiliate 4:30 Kim Kraji ( from www.toastmasters101.net ) explains why she became a School of Podcating Affiliate (and I set up www.schoolofpodcasting.com/kim for her to send her traffic). If someone signs up she earns a commission for every month they stay subscribed. Go to www.schoolofpodcasting.com/affiliates and sign up today. [spp-tweet tweet="Only 38 percent of people may be reading podcast show notes"] Your Podcast Show Notes: What To Include, How Long, and is Anybody Reading Them? 6:35 I put up some polls and ask you to send in your responses to www.schoolofpodcasting.com/coontact and here is what I got Out of 360 responses,  136 (38%) look at show notes, and 224 (62% fo not 8:33 Carey Green of podcastfasttrack.com feels show notes are important. He is surprised how many people don't put their social links in their show notes. 12:22 John from the Hate to Weight Show ( www.hatetoweight.com ) also wants social links and links to anything (like a video) mentioned in the episode. 14:38 Eliquite from the Travel Gluten Free Podcast (www.travelglutenfree.me ) is looking for resources. She hates show notes with one giant paragraph. 17:11 John from www.professorslots.com (a podcast about how to win at gambling) also looks at show notes and is deeply disappointed when you say you will put it in the show notes and you don't. 18:34 Win Charles from Ask Win hates it when you put a link to your website. She loves the show notes from www.todayinios.com 19:55 Shawn from Stories For Starters (www.storiesofstarters.com ) is looking for things that he wants to follow up (links, etc) 22:58 (Live from Books a Million ) Jill From http://becomingelli.com/ likes show notes to go back and review 24:49 The host of the new podcast www.cozycrib.com actually would rather read than listen 25:53 Kim from www.toastmasters101.net will read the show notes when they are emailed to her. 27:26 Tim from the www.hesaidshesaidmovies.com doesn't really look at them, but when he does he's looking links 28:49 Lee from www.covertnerd.net loves to use show notes for a resource. 30:34 James from www.podnews.not does NOT look at show notes. I interviewed James a few episodes ago. James wrote a great article called How podcast show notes display in 19 different apps ( <a href= "https://podnews.net/article/how-podcast-show-notes-display" target="_blank" rel=...

Comments? 888-563-3228 Today on episode 623 we talk with Cody Gough of the Curiosity podcast. Cody had a podcast that was successful, and based on the goals of the podcast decided to make a radical change to their publishing schedule.  Because of My Podcast  2:20 Brenda from My Tech Toolbelt shares the story of being able to score media passes for one of the top educational events that would've cost her $650 but she's going for free Because of her podcast.  Sponsorship Update 5:08 Every month we have one episode based on listener feedback, and somehow Todd's from the Trucker Dump podcast (www.abouttruckdriving.com ) went to spam. Todd shares an idea he may be turning into a podcast, and how he was able to get some sponsors for his podcast. Perfect is the Enemy of Good 9:00 I can't think of anything that was perfect right out of the gate. Yet, people will not start a podcast because it is "not right." In a recent interview on the "My guest needs no introduction" Howard Stern talks about how he has changed over the years because he went to therapy, and isn't as insecure as he used to be. He states, "I think that bad radio is when you don't somehow change it up constantly." In another interview, Jerry Seinfeld interview David Letterman and he explained how Johnny Carson had all sorts of stipulations on how Dave could do his show, and as Dave put it, "I picked up the crumbs and try to make something out of it." That lead to Dave being super creative, and doing something you couldn't find on the TV anyplace and brought him a super loyal audience. So what can you do with your podcast if you took away some of the segments, some of the format, and had to come up with something new? How Do You Know Your Audience Hates Something if You Don't Let Them Taste It 15:30 Cody shares how he got a gig on LinkedIn to produce a podcast He inherited a huge audience from Curiosity.com How he had to set expectations with his boss on what to expect in regards to production Their show was weekly for a year before deciding to change the format His audience gave him feedback when he switched formats He lost a small amount of his audience before he downloads starting growing As his content is evergreen, his back catalog is still getting downloaded He shares some podcast promotion ideas (www.gretta.com ) and now is focusing on email and the Amazon Briefing His Amazon Briefing is different than most "standard" briefings How the assets at the company are changing with the new format How advertisers are more interested in the US audience in some cases A great story about he had a HUGE guest on his show and his audience could not have been less interested 36:40 How he got a huge guest on his show (it was super easy) 40:05 Tips for creating a daily show 42:55 How often he checks stats, and takes the temperature of the audience 46:00 The only way to know what your audience wants 48:20 Who he is using for sponsors What If There Was No Social Media? 52:00 I was listening to the New Media Show and Todd Cohran brought up an interesting question, "What is there wasn't social media, how would you promote your show? That may be something we think about, and start doing. We can easily rely on promoting ourselves sitting in front of...

Because of My Podcast: Free Tickets 2:00 Brad from the Cinema Guys ( www.wearethecinemaguys.com ) explains how he was approached by a small local Cinema Chain who listens to his podcast. Brad worked a deal that enables him to get tickets to movies. Brad (being the cool guy he is) is using them as a give away for his audience. He has also worked to do a screening of Brad's all-time favorite horror movie, "John Carpenter's The Thing." They get to introduce the movie and then do a Q&A afterward. Earn Money Referring People to the School of Podcasting 7:20 As a podcaster, people may approach you about how you started your show. You may be thinking of creating an online course, or an ebook. Instead of spending all that time and resources, you can signup to be a School of Podcasting affiliate and earn a commission when they subscribe and also for every month when they stay subscribed. For more information go to www.schoolofpodcasting.com/affiliates Why Knowing Your Why Matters 8:00 It keeps you focused. You are no longer distracted by things that don't help you achieve your goal. If you know why you're doing something, you can see the results clearer. This enables you to spot the small victories that then motivate you to keep going. It is then the motivation that enables you to try again. When another small victory comes along, you get another dose of motivation, and a pinch of this thing called confidence. How My "Why" Gave Me Super Powers I had been wanting to lose weight, and over the last year, I have been going up and down. I would get down to maybe 218 lbs, and then go up to 221 or 222. I wanted to get up and go to the gym in the morning. I knew to drink lots of water, and get plenty of sleep. I knew what to do. However, when I listed my priorities I wrote down things like rewriting my book More Podcast Money, I needed to update some tutorials at the School of Podcasting, and take a class on SEO. Nowhere in there is anything about my health. That's when I realized why I wasn't losing weight. It simply was not a priority. I got a call from letting me know that I was being inducted into the Academy of Podcasters Hall of Fame. The minute I hung up the phone, I said out loud, "Well somebody's getting up early tomorrow." While it is somewhat weird, as I normally try not to care what people think of me, I knew there would be lots of pictures. I even hired a photographer to take pictures during my presentation. Suddenly,  like a light switch, I had willpower. I had focus. I had a purpose. No longer did I need to watch TV. I realized that most of the taped TV shows I use to watch rarely delivered any real value. I could take that time and use it at the gym, or walk around, or cook healthy food, and THAT would deliver value to my goal of losing weight. When You Know Your Why You Can Make it Through the How “He who has a why to live can bear almost any how.” -Friedrich Nietzsche The two most important days of your life are the day you were born and the day you discover why you were born.– Mark Twain Apple Podcasts hits 550,000 Podcasts I listened to my first episode, and in it, I mention in April of 2005, there were maybe "4000" podcasts. This article says in 2005 there were 3000 podcats, now there are 550,000 and according to this TechCrunch article, there have been Fifty

Have you ever thought, "Oh someone is already doing a podcast about my subject." If so you need to listen to today's show with James Cridland of podnews.net who saw there were other sites and newsletters featuring podcast news, but he thought they were missing something. He had been doing newsletters and working in the radio industry for years, so he decided to start a newsletter (that became a podcast, and an Amazon Flash Briefing) and has really come out ahead of the pack. Today James peels back the curtain on what planning went into the show, and what tools he's using to pull off a daily show. Because of My Podcast: I'm Going to be Inducted into the Academy of Podcasters Hall of Fame 1:34 I got a call last week from Gary Leland was surprised to hear that my peers have selected me to be inducted into the Academy of Podcasters Hall of Fame. I am humbled, honored, and a whole lot of other emotions that I can't quite digest yet. Become a School of Podcasting Affiliate and Earn Money Referring People 3:57  You can earn money referring people to the School of podcasting and earn commissions each month they stay subscribed Go to www.schoolofpodcasting.com/affiliates James Cridland Shares What it Takes to Make A Daily Show That Knocks it Out of the Park 5:41 I brought James on as he is just crushing it with his newsletter on Podcasting. He seemed to just appear and is just crushing it. So in this interview, we hear: His planning and how he practiced first before launching He realized his environment changes as he travels and he needed to be able to produce it from any computer How he emersed himself in his niche as step one, and he uses https://www.inoreader.com/ as his freed reader (tutorial on inoreader) How does he choose which stories to spotlight How he uses newsletter analytics to understand his audience What stories are the most popular He codes his own website and uses Sendy to manage the email list What advice does he have for someone wanting to be an expert in their field As a person with a radio background, what do you think radio feels about podcasting? His thoughts on people buying their way up the Apple Rankings Marketing your podcast, and explaining it to future listeners What percentage of his downloads come from his Amazon Daily Briefing His thoughts on editing and the optimum length of a podcast He loves to listen to Death in Ice Valley, Hamish, and Andy, Reasons to be Cheerful Check out James Daily Podcast News Show at www.podnews.net [click_to_tweet tweet="I knew consistency would win in the end" quote="I knew consistency would win in the end"] Isn't Email Dead? 42:40 But wait, isn't email dead?...

Two Podcast Growth Strategies and Dynamic Podcast Sponsorship with Ad Insertion Today in episode 620 you will learn two strategies to grow your audience and your subscriptions and you will learn how other podcasters got podcast sponsor. Keep in mind, if you are doing a show for fun, you can do a podcast with no intention of making money and that is 100% fine. I see podcasters who are now choosing media hosts based on their host's ability to get them paid. New media hosts are popping up selling Dynamic Ad Insertion. This is not where you do a host read advertisement. This is where you have ads that that sponsor often had recorded, and then insert them into your show (you pick where they appear). In my example, the recorded ad was at a much lower volume. Growing Your Podcast Through Print 1:50 Mark Miller from the Repurpose Your Career shares how his podcast was featured in an actual paper Magazine, but not only a Magazine AARP. Now one might think that podcast listeners are not reading AARP but it turns out some of them are and now his numbers have taken a sizable jump. So the lesson here is you never know what will bring you more listeners. Today's Podcast Sponsor: PodcastGuests.com 3:49  A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastguests.com helps you become featured on other shows and helps you find guests for your show. Tim “Kimo” Brien from http://kdoipodcasting.com Growing Your Podcast with Face to Face Meetings 5:15 Way back on episode 474 of the School of Podcasting Glenn "the Geek" Hebert (of the Horse Radio Network ) made his first appearance and explained how he had gone to trade shows. Elikqitie from the Travel Gluten Free podcast tried this, and while she didn't get the booth for free (she did get it at a reduced rate). She had tons of interviews and grew her network. One company emailed her after the conference and reached out to be interviewed. Another boost came when someone she met at the event shared an image of them on Instagram and she could see where this was adding to the number of downloads for that episode. Then another contact from the event asked her to host a webinar they are running. Siri Can Subscribe You Audience to Your Podcast 16: 02 Did you know if you have an iPhone you can say, "Hey Siri, Subscribe to the (name of your show ) podcast" and she will ask you to confirm your decision and the subscribe to your show in the Apple Podcasts app. You can do this on Facebook live and share it with your audience. Question(s) of the Month 16:58 This month I asked, If you got a sponsor how did you get it? I also asked, Do you planned on launching a new show this year?" Here are the answers" Win Charles from "Ask Win" does plan on starting a podcast after she graduates from College in 2019. 20:47 She did have a sponsor who found her. 21:50 Cale Nelson from the <a href= "http://modernchristianmen.com/" target="_blank"

Today I talk with Harry Duran of Podcast Junkies. I've known Harry for quite some time (hear my interview on his show). He has a great sense of humor and makes me laugh. I love to be around people who make me laugh. At last years Podfest, myself Harry, Michael Oneil, and Natalie Jenkins had a blast. Throw in Dr. Ryan Gray and Jennifer Briney, and Master Kuldrin, and you've got memories to last a lifetime. I started listening to Podcast Junkies thinking it was going to be yet another  "Podcast About Podcasting" but Harry is Different. He talks a little about the guests' show and then peels down the layers to find their best stories. Comments? 888-563-3228 Sponsor: Podcast Guests   A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements PodcastGuests.com helps you become featured on other shows and helps you find guests for your show. The First Ever School of Podcasting LIGHTNING ROUND 4:10 I'm going to play questions from Harry interview with Travis Chappel and you figure out what do all these questions do? Behind the Scenes of a how the lead Podcast Junky Harry Duran Performs an Interview 6:40 I interviewed Harry a few months ago, but I hadn't cracked the code. I kept asking myself, "Why do I listen to Harry's show?" Here are some reasons I know most of his guests (and learn things about them I didn't know) He always asks the questions I would ask He gets great stories out of his guests. So then I wanted to know HOW does Harry do this? How does he shape his show? So I was listening to Harry interview Travis Chappell. Now I don't know Travis, but I still listened to the whole interview. So again, I reversed engineered it. I went about halfway through the episode and shifted my focus from Travis to Harry. Then the light bulb came on. It's not really earth-shattering, but Harry asked questions that left the door WIDE OPEN for a story. He also LISTENS and asks great follow up questions. One great example, the first question to Travis was, to sum up, his podcast experience in three words. Travis answered, "Amazing, Hard, Unexpected." To this Harry then asked him to dig in deeper into what is hard. It's not rocket science. But losing weight is simple as well. You eat less and exercise more. Simple it is. Easy it is not, and doing interviews is very similar. It's simple but not easy. Today we find out How he selected his guests How he prepares for the interview How he chooses his next question As a podcaster and listener, what are some of the common mistakes podcaster make? How nervous he was interviewing Marc Maron's producer How the same "recipe" for good content is the same recipe he used to launch <a href="http://fullcast.co/" target="_blank" rel=...

Comments? 888-563-3228 Becuase of My Podcast, I'm Married 1:26 Jordan Harbinger explains how his podcast lead to him meeting his wife. Sponsor: Podcast Guests 2:23 A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners). Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastguests.com helps you become featured on other shows and helps you find guests for your show. Sign up at PodcastGuests.com/sop  Who is Jordan Harbinger? 4:08 He is the host of the Jordan Harbinger show. He is a podcast veteran (been around more than 11 years) and I like Jordan because of the "three I's" Interesting A former Wall Street attorney, Jordan speaks five languages and spent several years abroad in Europe and the developing world, including South America, Eastern Europe, and the Middle East. He has also worked for various governments and NGOs overseas, traveled through war zones, and been kidnapped -- twice. He'll tell you the only reason he's still alive and kicking is because of his ability to talk his way into (and out of) just about any type of situation. Integrity Jordan will call BS on anybody. I once saw him correct a person who was introducing him at an event, and I've heard him ask some tough questions on his podcast The Jordan Harbinger Show Influence At Social Media Marketing World I saw Jordan speak (I HIGHLY recommend seeing him if you get a chance) and when he got done and greeting some people (like most people do) about 90% of the room followed him into the hall. I don't see this with other speakers. I originally interviewed Jordan back in 2014 when things were going great (he had his podcast and was also on Satelite radio) fast forward to 2018, and Jordan was removed from a podcast he co-founded. What impressed me the most when I met Jordan in San Diego was his attitude. He was looking at the bright side. Instead of "why did this happen to me?" he had a "What does this all me to do differently that I couldn't do before" attitude. He is a guy that puts in the work, and when the rug was pulled out from under him, it was his network of friends that he had built for 11 years that have come to help the world know he is back and better than ever at www.jordanharbinger.com and Advanced Human Dynamics In this episode we learn: 6:38 What happened - a deeper explanation. 8:55 An example of how his old brand was holding him back 11:08 How his new events will differ from the past 12:16 Who his target audience is for the events 14:24How he handles tough questions from his audience 16:35 Why its worth "Doing the work." 19:45 How he finds the time to do all his research. 22:08 How did he find out he was fired? 24:16 How his wife and listeners helped him cope with the situation. 25:25 What's the difference between the "old" and "new" Jordan Harbinger? 26:45 How do you balancing work/life/wife? 28:33 How do you avoid this scenario in the future for new podcasters? 35:10 Do you consider your podcast topic broad or niche? 36:35 How do I attend your event? For more...

Feedback From Previous Show Randal Black is an educator and heard our episode where we revealed some things that didn't go quite right. Randall has a saying that he learned from a Fortune Cookie, "Failure is feedback, and feedback is the breakfast of champions."Check out Randall at www.randallblack.com Sponsor: Podcasts Guests A great way to grow your audience is to be interviewed on other podcasts (as they have podcast listeners).  Many podcasters love to boost their network by doing an interview show, but maybe you're having a hard time finding guests. PodcastGuests.com helps you find guests for your podcasts for free PodcastGuests.com will feature your podcast to its more than 4,000 users to find qualified guests that meet your requirements Podcastsguests.com helps you be featured on other shows and helps you find guests for your show. Sign up at PodcastGuests.com/sop  Podcast SEO with Transcripts Many people feel that if they put a transcript of your show as your blog you have found the easy way to create "show notes." This is often spurred on by a John Mueller (John Mueller - Senior Webmaster Trends Analyst - Google ) stating, "So having some kind of textual information on that page helps us as well, so that we can actually rank that page appropriately. Then when someone brought up transcripts he said, "If you have a transcription of the podcast, that’s even better, because then all of that information is available for us to actually index." Source. An article on Seach Engine People's website stated that "After transcribing all their audio content, the radio show This American Life (TAL) found that 6.68% of search traffic is attributable to transcripts" So who do they do this? Each transcript is published on a separate web page that is linked to the main episode page (see example). Read full report Two more studies found that pages that added transcripts earned on average 16% more revenue than those without; meanwhile, Youtube videos that added captions gained 7.32% more views overall. If transcripts are hard to read, then this can increase your bounce rate. A bounce rate is when someone comes to one page on your site and then leaves. Google can see this and (it was thought) to hurt your Google Rankings. However, in an article from Search Engine Journal from Gillam Hunter, it stated, "Don’t worry, despite the “professional opinion” of many SEO cowboys,...