When it comes to making purchases, we are often faced with a conflict between our emotional and logical sides. How we balance these two competing forces can determine our success or failure when it comes to spending. I had my wallet out, ready to spend almost $1500, and today I share how I identified my emotional and logical sides in the conflict and used logic to save my money for something better. My Video Progression I started with a Logitech C920 and upgraded to the Elgato Facecam. The Facecam had a better picture and NO MICROPHONE (so no accidental recordings using the camera microphone). I later I upgraded to the Sony VZ-1. Why? Because YouTube told me that this was THE best camera for the new YouTuber/Content creator. Also, it had a button that MADE THE BACKGROUND BLURRY. I'm not making that up. With the press of ONE button, the background would be BLURRY. OMG! So I had to get it even though it was $900. I bought it on a payment plan but avoided paying any interest.  A little over a year the Sony ZV-10 came out, and not only did it have the one-button blurry mode, but you could also CHANGE LENSES. Again, YouTube erupted, letting me know that THIS, yes, THIS was THE camera.  I was THIS CLOSE to buying this camera, and then I saw another video because as I could switch lenses, I had to figure out what was the best lens. The one lens that made the Youtube host just look dreamy cost $400.  Wait, does that say $400? So $800 for the camera and $400 for the lens is $1200, but the other lens, and this and that.  QUESTION 1: Do I NEED this, or do I WANT THIS? I thought about it. What happens if I didn't buy this camera? Were my videos on YouTube suffering? After all, I've been making videos for years without a blurry background and I have attracted 3000 subscribers. So apparently, you do not NEED a Blurry background.  QUESTION 2: Who does this benefit and how? Does this benefit your or our audience, and if so, how?  Well, as I already had the ability to blur my background, there only perc was the ability to switch lenses.  Have I run into something where I wanted to change lenses and couldn't? No. Then why am I buying it? Is it easier to use? Slightly, but you will still need to unplug and replug in the cable, which frustrates me.  So I'm going to spend $1400 to pay for a feature that I will not need. With that, I put my credit card back in my wallet. BE CAREFUL PAYING FOR FLEXIBLE FEATURES YOU CAN GROW INTO I once signed a year-long contract with Vidyard. Why? Because it had TONS of features that I MIGHT use. After all, I could see how far people watched my video. What was I trying to do? Make video messages I could email to my students and clients.  It turned it this would do it, but I found their interface clunky, and when I found a way to really use it, they wanted me to upgrade.  After my contract was over, I found LOOM, and it does exactly what I need it to do for a FRACTION of the cost. Don't spend money on features you will never use. OTHER ITEMS THAT HELPED I've never had someone tell me, "You have to watch this video; the background is BLURRY."  HAVE YOU FALLEN INTO THE TRAP? Maybe instead of spending so much TIME concentrating on your background, MAYBE we should focus more on what you are saying in the microphone.  WHY PEOPLE UPGRADE MICROPHONES AND VIDEO ITEMS I understand that sometimes we don't feel confident with our voice, but in many cases upgrading from one microphone to another doesn't make that much difference (especially once you get over $100). But I understand that if you would feel more confident behind the microphone if you like your voice, it may be worth the upgrade. Just realize this: Unless your microphone and sound is HORRIBLE, getting a new microphone won't grow your offense. Your content will. Now,...

Are you looking to grow your podcast? You’ve come to the right place! This episode shares how to get your podcast unstuck and find success. Whether you’re just starting out or have been podcasting for a while, the tips shared here will help you get your audience clicking with your content. We’ll provide guidance on finding and following effective strategies for growing your podcast. Weight Loss and Podcasting Instead of focusing on the goal of "I need to lose 40 lbs" focus on the actions that lead to weight loss. Starring at the scale won't make it move, and starring at your stats doesn't make them move easier.  What Do We Want Our Audience To Do? When I thought about what we want our audience to do that leads to more podcast growth, it came down to these: FIND: We need our audience to find us. To be easily found we need to know what they are looking for and word it in a way they will use. CLICK: We need our audience to click on our listing, click on our titles, click on play and click follow. FOLLOW: When your audience follows/subscribes to your show you are becoming part of their routine. Make it EASY to follow you SHARE: We want our audience to share the show with their friends. According to Jacobs media 70% of new listeners discover a podcast from their friends.  Your Show Is An Experiment Yes we would love to get our show perfect from episode one going forward. I didn't follow my own advice (and didn't get any other opinions) and named one of my shows (about the future of podcasting) "Leading the Bleeding" (as we talk about the bleeding edge of podcasting). I named another "test" show Podcast Rodeo Show (I bet you don't think its full of podcasting tips - it is). If you have to explain your show title - your might regret it later.  FIND MY SHOW MY NAME TEST When I say to someone, "I'm doing a show called ______. What do you think it's about?" and they guess correctly, I've got a good name (Especially if there are some keywords in the name).  I see people put the name of their show asonegiantword and I'm pretty sure your audience isn't going to type that in. If you want to be found by Goolge, you need a website. Check out www.trypodpage.com to make a site with Podpage, and to learn podpage, see www.learnpodpage.com  GET YOUR AUDIENCE  TO CLICK Here are some things that get people to click on your show: The name of the show. The name of the episodes The artwork An easy to find play button on your website FOLLOW AND SUBSCRIBE Search in podcast apps is getting better, but nothing beats having follow/subscribe buttons on your website. This way, when you tell people to go to your website on the special page made to follow and subscribe, it makes it easy; they don't have to "Find you," and you are reinforcing your brand. There is a great plugin, Social subscribe and follow, that makes it easy to add subscribe buttons to your WordPress Website. Here is my Follow Page, and Subscribe page. SHARE THE SHOW When your audience shares your content with their friends, you have a decent chance of getting a new listener. At Christmas, EVERYBODY was talking about the show Yellowstone. Consequently, I came home and started watching.  You do need to work on your pitch in a way that makes people want to...

Imposter syndrome is a feeling of self-doubt and insecurity that 70% of us experience at some point in our lives. It can be paralyzing and lead to a sense of being inadequate or undeserving of success. While it is difficult to eliminate the negative feelings associated with imposter syndrome completely, there are steps you can take to reduce its impact on your life. Today I talk about how it may be a GOOD THING to have imposter syndrome.  You Have Done Hard Things We have all done hard things in the past. One of the hardest things I had to do is let my Grandmother know she had outlived her daughter (my Mom). My last quarter in college was nuts as I was paying for myself to go to school. We all have a list of hard things, so we can do hard things.  It's Your Brain For whatever reason (probably due to things that got tattooed to our brains as children), those negative thoughts are hard to control. In researching this topic again, it turns out that most people just understand that they will have these thoughts, and in some cases, it's a good thing. Don't underestimate the power of your brain to manipulate you. David Tennant (Dr. Who) shares how his brain will try to convince him that you can remember large amounts of words and recite them AS HE IS LIVE ON STAGE DOING THAT EXACT THING. You Are Not Alone In this episode, all of these people have imposter syndrome. I share clips from David Letterman with Billie Elish from his "My next guest needs no introduction." Viola Davis from a 60 minutes interview. Jason Sudeikis from his days at SNL. Michelle Obama Tom Hanks Eddie and Wolfgang Van Halen Awkwafina David Tennant Other people I didn't mention would be Rick Springfield and Meryl Streep Why a little Imposter Syndrome is a Good Thing You are going to put content in front of an audience. There are two extreme reactions. The extreme imposter feels they are not qualified and that nobody will listen, so they are frozen and never publish anything. The obnoxious ego maniac that feels everyone will love their content and publish everything (and probably is not fun to be around).  As Viola Davis put it, if you think you will never work again, you will take any gig. Taking any gigs gives you the opportunity to work on your craft which results in you being a better podcaster. You can't improve something that doesn't exist.   The Goal is to Be In The Middle You realize that you will always have that "negative voice" with you. As one person put it, "You can let them in the car, but they can't drive." Too many podcasts ae not being created because people are letting their own negative thoughts stop them from pressing record.  You want to build the habit of pressing the record button to feel comfortable behind the microphone without going too far to the point where you become obnoxious.  The Giant Carrot of Impact...

Every year since 2013 I end the year asking my listeners what their favorite podcast is, and WHY it is their favorite podcast.  This gives me insights into my audience (many more females replying than I got back in 2013) and I find out about potential shows that I may want to network with (as we are already sharing an audience).  Thanks to everyone who contributed, I deeply appreciate your participation. Some of you have been around since episode 1, and that boggles my mind.  Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener My Favorite Podcast Is 2:11 Steve Stewart still loves the Stacking Benjamins show, but instead of mentioning that show again he mentioned the This is awkward show about finance and more. Steve is also one of the founders of the Podcast Editor Academy. It is a phenomenal resource if you want to make some money as an editor. 05:24 Brian Goodwin from the Relaxed Male podcast loves the Life Coach School podcast. 08:20 Brooke Smothers from the RV Outwest show loves How I Built This by Guy Rax 09:43 Chris Lewis from the Dads with daughters loves the Real Brian Show 10:54 Chris Nesi from the House of Ed Tech loves the Warm Up Show. 13:53 Daniel J Lewis from the Audacity to Podcast loves the Podcasting 2.0 Show. 18:26 DR Who produces the Life After Corporate show loves the Build a  Big Podcast Show by David Hooper. 21:44 Super Joe Pardo (organizer of the Indie Pod Conference) loves the <a title="Disney Dish" href= "https://podcasts.jimhillmedia.com/show/the-disney-dish-with-jim-hill/"...

Creating a successful and engaging podcastpromo requires careful planning and dedication. Whether you are creating a podcast promo or radio ad, it is important to have a clear understanding of your target audience (hyper clear). By taking into consideration the message you want to convey, the format of your audio advertisement, you can craft an effective promo for your podcast that resonates with listeners. This episode Neil Hedley from Knopp Studios who has such a wide skillset (radio, tv, advertising, copywriting, comedian, and instructor of the copywriting 101 course - use coupon sop50).  Helps me understand there is no "cookie cutter recipe" for making a good podcast promo.  Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Creating a Good Podcast Promo In talking with Neil from The Voice In My Head we discover there is no "paint by numbers" path to making a great podcast promo. There are some best practices such as: Niche down until you have a crystal clear picture of your audience.  The message about your show is not a one size fits all situation. If you are advertising on "Joe Rogan Experience" and the "Minister Bob" show,  What is missing in most ads is they are just the facts - they are not entertaining or memorable. The job of the first sentence is to get you to listen to the second sentence. There is a skip ad button on YouTube, but no "play ad again." People don't hate ads, they hate BAD ads.  Connect with Neil Copywriting 101 Course (use coupon sop50) Neil's Book Copywriting 101: What Was That Number Again?: Crimes Against Advertising and How to Prevent Them Neil's Agency KNOPP STUDIOS The Voice in My Hed Show  Because of My Podcast I'm a Pop Up Pastor Because of the Speak Life Church Podcast Kenn was able to fulfill my Call to ministry. The speak life podcast is a church without walls. I am an at-large pop-up pastor to about 300 people nationally.   I have been able to travel to officiate Christian weddings, perform baptisms, and funerals, and answer the call to counsel ten people considering suicide. https://www.blanchardnetwork.com/show/speak-life-church/ speaklifechurch.net  Can you finish the statement "Because of my podcast _______"? Head over to our...

A study has shown the results of 1700 new podcasters, and 41% saw their new podcast as an opportunity for additional income, with 29% of those wanting to be their main source of income. There are people who will charge you THOUSANDS of dollars (in three easy payments) who will GUARANTEE a top spot in podcasts apps. They quote their listennotes stats (even when they know they are bogus, see video 1 and video 2) and promote affiliate products - not because they are good - but because they have the highest commission.  I'm not them. Today I reveal the truth - even if it is not what you want to hear.  So The Plan is to Start a Podcast and Get Advertisers? Less than 10% of podcasters get the number of downloads per episode after 30 days to get a host ready from a "big sponsor." source Programmatic ads have a CPM that may be  around $12 CPM (cost per thousand downloads) source The median number of podcasters is around 150 (per libsyn)and the average is around 1500. The median on Buzzsprout is 30.  The aver CPM for Advertisecast is $24ish and they require 10,000 downloads per episode. source Please note, I'm not saying smaller shows with 1000 downloads an episode can't get a sponsor. With podcasting, it always "Depends" on your topic. If you DO have a hyper niche or hyper-local podcast you can charge more than the rates above.  Bruce Chamoff from the NYC Podcast Network I first ran into Bruce when he invited me to be a speaker at his Podknow 2023 Online Event. I wanted to talk to Bruce because I don't see eye to eye on some of the things he does, and I wanted to no more. One was having a network where the topics weren't related.  Brice started the NYC Podcast Network back in 2005 (it was the Long Island Podcast Network back then). He has slowly broadened the scope and plans on rebranding it to the Global Podcast Network.  Bruce is monetizing by having podcaster pay to be promoted on his site, which gets 20-25 thousand unique visitors a month. That would put him in the top 20% (Source).  You can join for free or pay a small monthly fee to be featured on the site. Bruce monitors all the activity on the website so you can evaluate your traffic from the site and decide if it's worth the fee, or stay with a free plan (or leave - I'm somewhat worried about having another site competing with YOUR website) Certain plans on the site allow you to link to our show on popular podcast platforms, as well as monetization links, and link to your website (which you can do on your own site for free). Bruce likens it to a social media site based around podcasting. What makes his site different is his level of categorization. ...

Creating a successful podcast takes more than just having a great idea. To ensure that the show resonates with listeners, podcasters must understand their audience and the topics they want to hear. Audience surveys are an invaluable tool to help podcasters understand their listeners and create content tailored to them. In this article, we will look at why audience surveys are so crucial for podcasters, as well as some tips on how best to use them. Why Have a Survey? 1. Advertisers 2. Understanding who listening? 3. Understand what they want 4. To help you deliver more value in your show Creating Your Survey What is the goal of this survey? Why are you creating this survey? What do you hope to accomplish with this survey? How will you use the data you are collecting? Question Tips: Explain to the recipients why you are doing this survey and how it will benefit THEM. Start with general questions and then get specific. If you are doing a sliding scale, make it an even number 1-4 instead of 1-5, as it eliminates the ability to choose the items in the middle. If you have advertisers ask if people have purchased one of your sponsor's products. Much more information on the site Take My Survey I'm giving away a $25 Amazon gift card, a 30 minutes consultation, and a copy of my book Profit From Your Podcast Proven Strategies to turn Listeners into a Livelihood TAKE THE SURVEY Attend the LIVE FEEDBACK Webinar on January 4th at 6:30 PM Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching, and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener QUESTION OF THE MONTH This month the question is the one I do over December. What is your favorite podcast in 2022, and WHY? You can only choose ONE (I know it's hard). If you can get their website URL, that would be VERY helpful. Also, be sure to mention your show, it's website and a little bit about it. Leave Your Answer at  www.schoolofpodcasting.com/question Deadline is 12/30/22 BUILD YOUR PODCAST PROFITS STRATEGY WORKSHOP Tired of struggling to monetize your podcast? December 17th 10AM-1PM Central This is not a webinar, it is a workshop, so come prepared to work. There are only 12 seats, so everyone walks out with their monetization strategy. The price is $97 Where I Will Be? I look forward to seeing you all. Please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode Google Forms Edison Research

Podcasts are like Lay's potato chips (you can't have just one). Once you start one, Getting the itch to start a second is something people are thinking about. With this in mind, we look at questions you should ask before starting your first, second, third... podcast. Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener   Podcasters Pondering a Second Show Kim Newlove of the Pharmacist's Voice is considering doing a local show about Perrysburg Ohio. Dr. Brad Miller of the Overcoming Adversity show has launched Santa Clause Says Podcast. Mark Vinet of the History of North America show is mixing in his historical fiction books (for me I would put these in their own show, and promote them in his first show). Matt Rafferty of the Author Inside You is thinking of doing a local show that interviews local businesses. Dave Jackson (me) is bringing back a show with a new format at MonthlyChallenge.fit 5 Questions You Should Answer When Starting Your Podcast Why are you starting a podcast? Is this a passion project or a business? Who is your audience What do they want to hear? (Why will they listen to your podcast?) How will you gauge your success? (Bonus) What will you stop doing to find the time to do this show? My Black Friday Purchases I like the output of Deverberate for cleaning up bad audio that has lots of reverb.  I also purchased Wiser Notification (aff) to make my pop-ups on my site, and to show social proof on my site. (coupon BF2022-30 ) QUESTION OF THE MONTH This month the question is the one I do every December. What is your favorite podcast in 2022 and WHY? You can only choose ONE (I know it's hard). If you can get their website URL that would be VERY helpful. Also be sure to mention your show, its website, and a little bit about it. Leave Your Answer at  www.schoolofpodcasting.com/question Deadline is 12/30/22 Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Put

Gary Arndt is an award-winning travel photographer, blogger, and podcaster who has been traveling the globe for 10 years when covid devastated the travel industry leaving Gary with nothing. Gary knows the value of promotion. He's used various strategies to grow his podcast Everything Everywhere, including partnering with other podcasts, leveraging his blog traffic, and giving listeners an incentive to subscribe. He also started paying for promotions on other podcasts. As a result, his podcast has reached a wider audience and he's been able to connect with more listeners and is approaching 1 million downloads per month. Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Gary Arndt's Multiple Strategy Approach When Gary first launched his 7-day-a-week podcast Everything Everywhere Gary says he was getting around 6000 downloads per episode. Fast forward two and a half year and Gary is approaching getting 1 million downloads per month (a growth of 167%). How did he do it? Gary's Strategies: He never turns down an interview. He executes feed drops (cross-promotion) with other shows. His show is listed in all directories. He has a budget to promote his show on other podcasts. He is investigating advertising in magazines that match his show. It's Not the ONE thing he is doing. He is DOING THE WORK. In today's show you will hear: Why social media doesn’t convert that well for podcasting. How Gary chooses his subjects? What are Gary's growth strategies for your podcast? Why do you think your media property can get away with doing nothing? How to get people to buy your ads. The Spanish National Tourism Board is one of Gary's biggest supporters. Gary may turn his scripts into a book in the future. Podcast Quick Tip: Trade Each Podcast Episode Like a Blog Post On Your Website Make sure your podcast information in your media points to your website. Then when making a new episode, have the link in the episode point to a URL where your audience can find more information (and do all the things you want them to do on your website) This can also lead to boosting your Google SEO Score. If you need a website see Cooler Websites or Name Cheap. If you need a website check out Podcast Page, or Learnpodpage.com (Free course) QUESTION OF THE MONTH This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know: The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one… If you're sticking to just one, explain that as well. Leave Your Answer at  www.schoolofpodcasting.com/question Deadline is 11/25/22 Where I Will Be? I...

This podcast episode discusses the pros and cons of using artificial intelligence to help with copywriting for a podcast, and whether or not it's worth it. Is the Capsho software really worth the price tag? Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Holiday Hours For Apple and Your Media Hosts Apple has posted their holiday hours. From 11/29/22 - 11/27/22 along with 12/23/22 - 1/2/23, new shows and channels or subscriptions submitted during these windows may not be available within our regular. And responses to support inquiries might be slightly delayed plan accordingly and submit any new content with this in mind,  According to Rob Walch at Libsyn, "If you want to have a full launch by January 1,  you should submit by November 15." What If I don't submit by November 15th? All is not lost, the world has waited 18 years for your podcast, it may have to wait another week.  Be Kind To Your Media Hosts No matter what the company is, your media host, email providers, etc, please remember that everyone is taking time off to be with their family and friends, etc. Lighting up a company on social isn't going to help because (more than likely) nobody is home as they are also with their friends and family (and maybe you should be too).  Join my New Dynamic Podcast Newsletter I'm "doubling down" on a podcast newsletter. This will have podcast news, spotlight podcasts, links to my episodes, what is catching my eye, and behind-the-scenes information at the School of Podcasting. If you go to www.schoolofpodcasting.com/newsletter you can check what you want to read. If you're already on the list you will get an email asking you to specify later in the week. For those who are curious, I'm using Mailerlite.  Speaking of the newsletter, I am working on an episode about using a newsletter with your podcast. I've got a few interviews lined up as I want this to be a narrative-style podcast. If you use an email list with your podcast, I'd love to interview you. Contact me My First Impression of Capsho the AI Copywriting Tool For Podcasters According to their website, Capsho claims, "The Best AI Copywriting Software for Podcasters. Create your podcast promotional copy in under 10 minutes." You upload your episode, and it spits out: Episode title Episode description Show notes Blog post Promotional Email Social Media Captions (for all platforms) LinkedIn Article Transcript Is It Worth It? There are lots of products with AI (Artificial Intelligence). Word Hero will help you write over 60 different types of descriptions starting at $50/month (there is also a  <a title="WordHero Lifetime Deal" href= "https://wordhero.co/special-offer?via=dave-jackso"...

In a world where we are constantly bombarded with images and noise, it's easy to forget the power of words. But words are still the most powerful tool we have for communication. They can be used to connect with others, to share our stories, and to create change. Podcasting is one of the most intimate forms of communication. It's a way to use words to connect with others in a very personal way. When you hear someone's voice, it feels like they're speaking directly to you. And when you share your own story, you have the opportunity to really connect with your listeners. I was interviewed and the interviewer changed the question from "What is your favorite Books" to "What is one of your favorite books." It puts a whole different level of pressure on the guest. This got me to thinking are there any other words that we can substitute to have a larger impact on our audience.  Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Mark Achieve More Success Quick by Changing From Whining to Winning Mark start a new podcast about the new Lord of the Rings show, and instead of explaining how the was costing money, and it took time, and even when the show wasn't putting out more episodes, he had to pay for hosting, etc he changed his strategy. Mark asked if they received any value, and if they did, would they mind giving any of it back and giving them one link (so it's one call to action).  In his first season, he received around $900. For this old podcast, he also received $900 but it took him between 9-0 years.  Don't Say This Say That Instead of asking "What is your favorite ____? " you can ask a quest, "What is ONE OF YOUR favorite ____? This still allows us to hear their favorites without having to make them pick their absolute favorite Instead of asking is someone interested in coming on your show, ask them if they are willing. When it comes to willing vs interested, willing sounds more open.  When the doctor asked "Are there any other concerns you'd like to address in this visit?" 53% of patients responded affirmatively. Yet when the doctor asked "Are there some other concerns you'd like to address in this visit?" a whopping 90% of patients responded affirmatively.    Why? Patients were primed by how each of the words is used elsewhere. Naming "some" concerns implies you have options. "Any" implies random guesswork (at best) or an exhaustive list (at worst.)  The word "some" evokes a positive response. (source)   Quick Keys to Communication Keep it simple. Is it unexpected? Be specific Say it in a way that makes your listener invokes emotions. Always use stories when possible Book: Made to Stick: Why Some Ideas Survive and Others Die   QUESTION OF THE MONTH This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know: The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one… If you're...

Is podcast production getting stale? It seems you either do a solo show, or an interview show. The big networks do narrative style, and next week your Granma is launching a true crime show... Patrick Keller from the Big Seance show wanted to know if anyone was ignoring those "Podcasting Best Practices" and if so, why? (Please note podcasting best practices are subject to a wide view of opinions).  Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener QUESTION OF THE MONTH This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know: The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one… If you're sticking to just one, explain that as well. Leave Your Answer at  www.schoolofpodcasting.com/question Deadline is 11/25/22 Participants Patrick from the Big Séance Kim from The Pharmacist's Voice Gary from The Everything Everywhere Show Bill from The Strokecast Mark from PodcastBranding.co Mark from The History of North America Scott from What Was That Like Karen from Just Grow Something Matt from the Author Inside You Paul - Fighting Through Podcast WW2 History Todd - Guardian Downcast Dave - School of Podcasting Mentioned In This Episode Paypal Snuck their $2500 fine back into their TOS Podcast Rodeo Show <a title="Criminal Podcast"...

We all know that person who is always embarking on new adventures and taking risks. It seems like they were born with an innate sense of courage - but the truth is, everyone has the potential for courage. Doubt is part of the podcasting process. Today I'm back from the Erma Bombeck Writers Workshop with some insights to help you get started and keep going.  I also made some mistakes that I will share and some insights on some tools and strategies.  Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener QUESTION OF THE MONTH This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know: What standard or tradition in podcasting do you tend to ignore and why do you do it differently? Don't forget to say the name of your show and website, and a little bit about your show. I need your answer by 10/28/22 Leave Your Answer at  www.schoolofpodcasting.com/question Because of My Podcast - I'm Going to Dubai Harry Durran of Podcast Junkies was on episode 767 talking about his hyper-niche Vertical Farming Podcast, and Because of that Podcast, her is going to Dubai. How cool is that? Learn more about that show at schoolofpodcasting.com/767 Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode School of Podcasting Samson Q2U Microphone Zoom Podtrak Recorder/Interface Profit From Your Podcast Book My Spouse Has Dementia Convertkit Email Tool Substack Email List Tool Leighann Lord (Very Funny Lady) Erma Bombeck on Amazon (aff) <a title="Erma Bombeck Writers Workshop" href= "https://udayton.edu/artssciences/initiatives/erma/index.php" target="_blank"...

Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossible to create a message that will resonate. Fortunately, there are a few key methods for understanding your audience so that you can better serve them. Today I share three tools you can use to better understand your audience. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Learn the secret to reading your audience's mind Today I show you three strategies: Amazon Strategy 1. Look at 4 and 2-star reviews in Amazon. They typically are more constructive and specific than 1 and 5-star reviews. Search YouTube 2. Search for your topic and YouTube and find a channel about your topic. Then go to the video and sort by popularity. Then click on the most popular video and sort the comments for the best comments. Search Facebook 3. In Facebook when you see a topic you want to follow click the three dots ( ... an ellipsis) and choose "turn on notifications for this post." Also, there is a search box in Facebook groups that can help you find the answer quicker (often questions have been asked before). Lastly, read the rules of the group and follow them.  Search Twitter 5. Search Hashtags on Twitter and start conversations as well as read what people are talking about. So many people only use social media to push notifications about THEM instead of going to listen and research. I found this tweet about getting more subscribers from Shawn Dill. Click HERE to go to Twitter Advanced Search 4. Don't Poach Other People's Clients Often people in the same genre as you will have an open community, if you join this community, don't self-promote. You are a guest in this person's house and it is very tacky to try and score clients. I am in a few groups of people who do the same thing I do. I answer questions and insights, but mostly I'm there to LISTEN.  QUESTION OF THE MONTH This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know: What standard or tradition in podcasting do you tend to ignore and why do you do it differently? Don't forget to say the name of your show and website, and a little bit about your show. I need your answer by 10/28/22 Leave Your Answer at  www.schoolofpodcasting.com/question Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Because of My Podcast Got a "Because of My Podcast Story? go to www.schoolofpodcasting.com/because Mentioned

People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to find a good guest for your show." Today I have directories where you can list your show (and yourself) to help you connect with the podcasting space.  Dave's Fun Text Tool I'm testing TextMagic (aff) because there is no monthly fee. There is a $4/month fee for the phone line, and they charge you 4 cents per text I send. I'm not using this for marketing, I am using it to auto-respond when people text the words (with follow or new to 833204405) you will get a text from me. I'm using Text Magic (aff link).  Previous Episode on All thing Interviews Previously I did an episode 678 about interviews from both sides of the microphone.  Keeping Track of Who and When You Contact Potential Podcast Guests The tool is used for this is Less Annoying CRM which isn't so much about building sales funnels as it is a way to keep track of your contact with people. There is a free CRM from Hub Spot but there is a bit of a learning curve. Here is a List of Places Where You Can Find Guests For Your Podcast PodcastGuests.com For Podcasters: Invite relevant experts and other podcasters to be guests on your podcast. For Experts: Get booked on great podcasts to expand your reach and audience. I have received more quality interviews from this resource than any other guest booking service. Guest.io Guest.io is the world's only marketplace to find professional guests and platforms. Got some publicity as this incorporates the ability to charge to be on a show, or charge a fee to appear on a show. Padverb You can use Padverb to discover new, exciting interview guests. Our site lists more than 10,000 influencers organized by professional category, such as authors economists, journalists, etc. You can also search profiles by name and browse interviews by keyword. Podmatch Imagine Your Favorite Online Dating App, But Instead Of Using It For Finding Dates, You're Booking Podcast Interviews. We Use The Same(ish) Technology For Automated Matching! Anchor Guest Create your profile as a podcaster, guest speaker, or both! Getting booked as a podcast guest has never been this simple. Podcast hosts can easily browse our network of speakers and make direct contact with them for bookings Audry.io Whether you’re a seasoned podcaster or just starting out, collaboration is the key to reaching your goals. That’s why at Audry, we bring hosts together to help them grow their audiences and find new ways to communicate. Podbooker The Easiest Way To Get Booked on Podcasts Radio Guest List...

Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater in downtown Akron. Why not you? Kenny was a homeless drug addict, and now his influence has helped a ton of people.  Heather Osgood is the founder of True Native Media, a podcast representation agency specializing in podcast advertising. She is also the founder of The Podcast Broker, a marketplace for buying and selling podcasts. With an extensive background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results and assist podcasters in finding sponsors.  She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising. When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach. I Saw What One Person Can Do I interview Kenny Lambert from Just a Dad From Akron, on my Akron Podcast show. Kenny explains how he was homeless and suffering from drug addiction, and now he is sober and lives to give back. His life has been turned into a documentary that filled a historic theater in downtown Akron. It was amazing to see all the people one person can touch and to see his influence all in one place. It was amazing. Heather Osgood Can Help You Sell Your Podcast Heather Osgood (along with Ben Richardson and Alberto Betella from Rss.com James Cridland From Podnews, and Gordan "The Podcast Lawyer" Firemark) have launched the Podcast Broker  The Podcast Broker was created to simplify the process of buying or selling an established podcast. Utilizing years of experience, we provide a roadmap to execute a well-crafted hand-off from host to host to ensure a seamless experience for both parties. QUESTION OF THE MONTH This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know: What standard or tradition in podcasting do you tend to ignore and why do you do it differently? Don't forget to say the name of your show and website, and a little bit about your show. I need your answer by 10/28/22 Leave Your Answer at  www.schoolofpodcasting.com/question Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. You also get unlimited one-on-one coaching. Join worry-free with a 30-day money-back guarantee. See <a...

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?"  I also talk with Sunny Gault from the Podcast Network Alliance Ready To Start Your Podcast? You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Participants Scott From What Was That Like http://www.whatwasthatlike.com  Mark from the History of North America http://www.markvinet.com/podcast/ Spencer from the Recovery Show http://www.therecoveryshow.com Tim From the Create Art Show  http://www.createartpodcast.com Tim from the Find a Podcast About http://www.findapodcastabout.xyz Fred From Podcast Reporter http://www.podcastreporter.com Steve from Unknown Orbits http://www.unknownorbits.com While trailers do work in some cases, but the thing that seems to really work is when the host (who the audience trusts) recommends a show.  Heather Osgood will be on the show in the future, and she mentioned that feed drops are very effective at growing your show.  The Podcast Network Alliance I talk with Sunny Gault who is one of the people who help run the Podcast Network Alliance where podcasters who are running a podcast network get together and share strategies.  Currently, the network is free. Sunny also has the Independent Podcast Network and the New Mommy Media network.   Mentioned in This Show Join The School of Podcasting Poetic Earthlings. Zoom Podtrak P4 Rodecaster Pro The Podcast Broker Craig from InglesPodcast.com <a title="Profit From Your Podcast Book" href=...

 I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at https://schoolofpodcasting.com/how-to-do-a-podcast-like-joe-rogan/ Things We Learned/Noticed Joe can be a bit of a lightning rod. You either love him or hate him Joe had impostor syndrome. Joe only has guests he wants to talk to Joe creates an environment where people don't have to worry about triggering others. They talk freely. Joe actually mocks/jokes with his guests. Who do you do this with? Your closest friends.  Joe is authentic and it resonates. He spent years learning how to entertain audiences and eventually moved to where he could get more work. While he is a celebrity, that may work to get you to press play ONCE, but you need to deliver value to get them to click AGAIN.  Joe states the top skills for an interviewer are listening and thinking My Opinion I listen to Joe's show when I see a guest I know and want to no more. I believe Joe could use some editing. Not to make it 20 minutes, but there are times when I am asking, "How did this make it past the edit?" THE BOTTOM LINE You need to be comfortable being yourself. When you try to be someone else, it's hard and doesn't work. That added weight of being someone else leads to burnout. Play to your strengths. Let your humor shine if you have it. If you're more serious, then build a show around it.  Everyone's biggest fear is to create a show while being themselves will result in a show that's not popular. There are SO MANY reasons why a show can fail, but I can help you avoid the most common mistakes. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listen QUESTION OF THE MONTH I need your answer by the end of 9/23/22 Podcasters are starting to buy ads on other podcasts as a way to grow their audience. Have you ever taken action toward a podcast after hearing a promo for their show on another podcast? When you answer be sure to tell us a little about your show, and your website. Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where MENTION IN THIS SHOW School of Podcasting Based on a True Story Podcast <a title="Ozzy Osbourne Interview" href= "https://www.youtube.com/watch?v=6kY4nq4VMHk&t=2546s"...

I am running into more people who say things like, "I'll start my podcast as soon as (event)," or "As soon as I get (piece of gear)." In some cases, they have been waiting for YEARS. So today I'm going to pull back the curtain a bit and show you how a podcast doesn't have to be perfect (as I leave in things I normally might remove) Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Because of my Podcast: I Won An Award Craig from te Live Well and Flourish started a personal show called, "Live well and Flourish" which lead to other podcasts that Craig created for Louisiana Tech University (where Craig is a Professor) and he won an innovation award for making podcasts to go along with a textbook he c-authored. Learn From Other's Mistakes I Had the Wrong Country in An Episode I had typos in a blog post (due to multiple tabs) Leave some "Margin" in your life so you can pivot. Have at least one episode recorded and ready to go. Replace your file with a new repaired file. with the exact file name. If you're using Dynamic content, make sure your volume levels are consistent. Spotify only uses mp3 files (so don't upload an m4a file). I recommend 128 kbps stereo mp3.  RX10 Is Released This software has tools to clean up audio. We play "bad" audio and their "enhanced version" and again I say, sure this audio was somewhat shrill. I'm not sure spending $800 is worth the results. If you listen, there isn't a TON of difference.  Check it out at  https://supportthisshow.com/rx10 You don't need this software to create a podcast. If you record things with a decent microphone, in a quiet area, you are probably "good enough."  I'm not saying that you can do "whatever you want." Again, you are aiming at perfection but you land on "Very good."  QUESTION OF THE MONTH I need your answer by the end of September 23, 2022 THE QUESTION: Podcasters are starting to buy ads on other podcasts as a way to grow their audience. Have you ever taken action toward a podcast after hearing a promo for their show on another podcast? When you answer be sure to tell us a little about your show, and your website. Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Become a School of Podcasting Affiliate Go to schoolofpodcasting.com/affiliates and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. <a title="Start Earning Today" href="https://www.schoolofpodcasting.com/affiliates"...

Have you been considering using display ads on podcast apps to grow your show? I've asked Tanner Campbell to join me and share his experience with experimenting. Advertising on Podcast Apps Before you go spending money Tanner and I agree that this only makes sense if your podcast is part of the marketing arm that is generating income. Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/start Using Podcast Display Ads to Grow Your Podcast Spotify Ads - Minimum Spend $250 Podbay - $5/day Overcast - Prices Vary by Category Pocketcasts - Minimum Spend $1700 Podcast Addict - Varies Castro - Minimum Spend $750 for 50,000 Impressions Player.fm The only thing they show on their website is to contact [email protected] Castobox Get Detailed Report Connect with Tanner Tannerhelps.com Good Morning Podcasters Practical Stoicism Dictionary of Mythology & Folklore Mentioned In This Episode Supercast Switchy School of Podcasting My Thoughts on Podcast Movement 22 Podpreneurs Community 27 Ways to Market and Monetize a Podcast <a title="Profit From Your Podcast Book" href= "https://www.profitfromyourpodcast.com/book" target="_blank" rel=...

I met Toby at Podcast Movement Evolutions and he gave me his book Narrow Podcasting in which he gives step-by-step strategies to grow your business using podcasting. The main strategy is to interview your potential customer. I get that strategy, but what about the listener? Toby is the "Pro" behind the Pro Editing service at Blubrry, and runs his own podcasting services at narrowpodcasting.com So I brought Toby on to talk about it.  PLEASE NOTE: This was recorded before Podcast Movement 2022 in Dallas which had some controversies. Focusrite: The Vocaster Series Made For Podcasters AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Narrow Podcasting With Toby Goodman In our discussion with Toby we learn: Why did he write his book What is the Podlationship Cycle? The Criteria Toby Uses to Select His Guests What is a good podcast? Do Audiograms Work? What can a person expect from the Narrow Podcasting Course? For more information on Toby, his book and his course. Check out www.narrowpodcasting.com/sop QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound...

I love it when someone who has listened to this show, and goes out and puts the strategies I talk about like make friends before promoting your podcast or service, or start from where you are, and they come back with a "Because of my podcast story..." Today Hilda followed her passion, and it lead to joining a great community. But she knew that if you want to monetize you have solve a problem for someone. She went to her friends at a nonprofit, and wait until you hear what happens, the adventure that unfolds Focusrite: The Vocaster Series Made For Podcasters AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high-quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Podcast Quick Tip When you mention any brand in your show, be sure to tweet out about your episode and that you mentioned them. In some cases, they may retweet you to their giant brand. Interview With Holistic Hilda In this conversation you will hear: Start with where you are with what you have Make friends and earn trust before doing any pitches Find a community that shares your passion Getting sponsors is not as easy as it looks Be prepared to raise your hand when opportunity knocks Finding clients is not as easy as it looks Dave reads a part of his book Profit From Your Podcast about fiscal sponsors Find Hilda at holistichilda.com and the non-profit she helping here. Make Money Promoting the School of Podcasting The School of Podcasting recently updated the back end of the tutorials community and coaching. If you know someone who wants to start a podcast (but don't want all the work of a membership site, support, etc) you can become a School of Podcasting Affiliate and earn 20% commission for each month the person stays subscribed. QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to

In researching successful content creators, I came across quite a few young Youtuber who have six-8 figure subscriber counts, tons of money, and are absolutely miserable. In looking at why someone would pressure something that was putting too much stress on their life it brought me back to passion (when emotions take over the decision making) and Logic (which only does things that make sense). I came across some new research and insights I wanted to share.  Please note this episode is clean, but does have some bleeped out words. Focusrite: The Vocaster Series Made For Podcasters AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to have unlimited time-shifted consulting (and quick-fix zoom calls as you like at no extra charge).  Join worry-free with a 30-day money-back guarantee  Go to courses.schoolofpodcasting.com MENTIONED IN THIS EPISODE We remember negative things more than positive Burnt Out at 19 Elle Mills Meltdown <a title="YouTube's Burnout Generation" href=...

In the span of a few weeks I had THREE people say, I'm thinking of becoming a podcast editor and it had been years since I talked to Mark and Steve back on episode  752 .  That was back when they had just launched the Podcast Editor Academy which is an amazing resource with tutorials on software (Hindenburg, Reaper, etc) but it also talks about the business of being a podcaster editor. Now they have 8000 people in their Facebook group, and now are helping all podcasters at a special event at Podcast Movement before revamping the academy.  Focusrite: The Vocaster Series Made For Podcasters AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Charging Guests to Appear On Your Show A recent Bloomberg Article about guests paying to be on podcasts (and we mention the importance of disclosing this information).  The site mentions Guestio which (if you wanted) you could have people pay $5 just to pitch you (that might scale back some of the bogus pitches).  While I'm not a huge fan of this strategy (I feel it is a slippery slope) if you decide to charge, and always disclose that you were paid to have someone on your show, have at it. (Some people feel this makes your podcast an infomercial. QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Got A Because of My Podcast Story? See <a title=...

You keep doing the same thing you've been doing and you're not seeing your podcast numbers moving up. You're not sure what to try. To this I say check out the book 101 Podcast Episode Templates by David Hooper of Build a Big Podcast.  All of these templates are short and to the point and for me the book provides a great tool to "brainstorm by yourself." To we cover four of the templates and Dave demonstrates a bonus template. Focusrite: The Vocaster Series Made For Podcasters AutoGain – Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance – Four podcaster-approved voice presets bring out the best in any voice Mute – Silence the mic with the touch of a button – don’t let unexpected interruptions get in the way of recording Connect your phone – Record phone calls, high quality music, or other audio from your device, seamlessly Record to a camera – Plug in your camera and record directly to its memory card Loopback – Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software – Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  David Hooper Shares 5 Templates Dave shares four templates from his book 101 Podcast Episode Templates. You find that Dave loves to write, but he has to focus to finish his books. (so if you are in this boat you're not alone) Templates Covered: #4 Listener voicemail (see links below for tools #5 Criticize Something with #8 a Weird Viewpoint #10 A Day in the Life #19 ______ with only $100 BONUS TEMPLATE Dave demonstrates the Sidecar template on this episode where he plays a clip of this show.  QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Where I Will Be For my full schedule see www.schoolofpodcasting.com/where Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million...

Today I interview Jordan "Doc G" Grumett who is the Hospice doctor turned Financial Guru and host of the Earn and Invest show. he has now taken his unique point of view and penned the new book Taking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free Life Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high quality music, or other audio from your device, seamlessly  Record to a camera - Plug in your camera and record directly to its memory card  Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Jordan Grumet Interview Main TakeAways He started because wanted to have deep-dive discussions on finance and talk to experts. Jordan used the art of subtraction to identify what he really wanted to do. He found out that learning the financial spaces wasn't as hard as he thought it was going to be.  Because of His Podcast  He had people who signed up to help read different variations and help promote it. He landed an agent and experienced people who walked him through the job of writing a book proposal, getting an agent, and a publisher. As Jordan put it, "I had people."  He is also slotted and positioned to have TONS of exposure when it releases next week compared to his first two books. Find him at https://jordangrumet.com/and earnandinvest.com Get his book on Amazon (aff) QUESTION OF THE MONTH I need your answer by the end of August 2022 This month's question comes from Dave from Walking is Fitness which is a daily 10-minute podcast designed to help listeners find a little extra motivation to get out for a fitness walk every single day.  THE QUESTION: Most podcast hosts have a target listener. And I would imagine like most podcasts, there are certain themes and topics that I know that are of greater interest to my target listener.  How often do you return to these key topics? Go to www.schoolofpodcasting.com/question When you answer tell us about your show (including the WEBSITE ADDRESS). Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You...

Today I look at some things using my experience and share them with you so you can avoid those pitfalls.  Focusrite: The Vocaster Series Made For Podcasters <ul data-slate-object="block" data-key="179" data-slate-fragment=...

We start off by hearing about a podcast that received 4,000 donations in our quick tip at the top of the show.  I researched what it's like to work in the movie business. Why? Because movies are meant to entertain and take up the audience's time (their most prized possession).  We look at the process of making a movie, and some things that podcasters have an easier road, and some steps movies take, that podcasters should seriously consider. SPONSOR: Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high quality music, or other audio from your device, seamlessly  Record to a camera - Plug in your camera and record directly to its memory card  Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Mentioned in This Episode Join the School of Podcasting No Agenda Show Podcasting 2.0 New Podcast Apps The Messengers Documentary Girl in Space (not Girls, sorry Sarah) The Lone Ranger Movie (2013) The podcast Trailer Show Professional Grade 2 Lavalier Clip-On Microphones Set for Dual Interview - Double Lav Lapel Microphone - Use for iPhone Phone Camera - Blogging Video Recording Noise Cancelling 3.5mm Mic Sources: Selling to Netflix Matt Damon on Hot Ones What Does ‘Greenlit’ REALLY Mean? 9 Key Factors in the Script Development Process Top Box Offices

The Rodecaster Pro II is the new device from Rode. Today I compare it to the Rodecaster Pro I along with some other devices. This device is $700 and (IMHO) not for someone who is just doing some casual interviews via zoom. Feel free to follow/subscribe, and check out any of the other 833 episodes I have.  SPONSOR: Focusrite The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster is needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high-quality music, or other audio from your device, seamlessly  Record to a camera - Plug in your camera and record directly to its memory card  Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Things I Like About the Rodcaster II It is an interface, recorder, headphone amplifier, and jingle palet all on one They make updating the firmware (and there WILL BE UPDATEs) INSANELY Easy. Super QUiet Preamps Automatic Monitor Muting Smartpads now play sounds, control midi devices, and add effects Only record the channels you need (FINALLY!) No More Polywave Ability to put the unit on a stand and get it off your desk USB C Electric input which makes it easy to run on batteries. Flexible input assignments and color coding In addition to Aphex processing, new 3-band EQ THINGS THAT ANNOY ME Multiple outputs are confusing and seem to change without me doing anything. I need the ability to turn on and off mix-minus. This is available on USB2, but if I am using (only) that option when I fire up the software on my computer, it won't connect to the unit because I'm not on USB 1. If I want to tie this into my DAW, tracks 1 and 2 are the stereo mix. This means my first slider is #3. The fader features fades out for X amount of seconds and keeps everything faded out. After the X amount of time it should unfade everything. This is an easy one to trip over. Set the Lights Brightness level sounds great, but I couldn't tell a channel was muted because the lights were so dim. This is (again) operator error, but frustrating. Loss of count down number is replaced with a pie chart. Those with older eyesight prefer large numbers.  I am required to take the cover off to turn the unit off. I use to be able to press the on off button twice and leave the cover on. Loss way to have a CONNECTED phone call. ON the ROdecaster 1, I could plug in a TRRS cable and the phone did everything like usual. Now if I want to make a phone call, I HAVE to use Bluetooth. When I plugged in the SC19 cable, the Rodecaster rebooted and the sound out of my phone was unusable. I was somewhat bummed after spending $30 on a cable, that I can't use it to make phone calls on my podcast without using Bluetooth. I need to remember to turn off Bluetooth on the unit as my phone keeps connecting to it.  Comparing it to Some of the Competition Zoom Podtrak P4 I refer to this as the swiss army of...

I LOVE people who make me think and when I started reading the book Find Your Red Thread: Make Your Big Ideas Irresistible, I couldn't put it down (and it's now available on Audible). It helps you understand your audience and their main goal. Then you identify how you need to describe what you want them to do in a way that they see their problem in a different way. Your message is the words you need to say to an audience about your idea to achieve a particular outcome. Find everything at www.tamsenwebster.com Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start SPONSOR: Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets to bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high-quality music, or other audio from your device, seamlessly  Record to a camera - Plug in your camera and record directly to its memory card  Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  MENTIONED IN THIS EPISODE Find Your Red Thread: Make Your Big Ideas Irresistible Tamsenwebster.com School of Podcasting Rodecaster Pro II The Proverb Effect: Secrets to Creating Tiny Phrases that Change the World Episode 830 About Accepting Compliments The Freenoter Podcast <a title="Walking is Fitness" href=...

There are times when we need to be able to answer hard questions about our show. Today we talk about some new posts from Apple, and in addition to ABT, we look at why you keep talking yourself out of starting your podcast.  Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets to bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high-quality music, or other audio from your device, seamlessly  Record to a camera - Plug in your camera and record directly to its memory card  Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  MENTIONED IN THIS EPISODE Apple post on Search Apple posts on Charts The Narrative Gym: Introducing the ABT Framework For Messaging and Communication Out on the Wire: The Storytelling Secrets of the New Masters of Radio Audible Samson Q2U Episode 758 School of Podcasting

I see people who want MORE downloads, and yet they have not listed their show on all the different directories. Why is that? Is this some type of strategy?  SPONSOR: Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high quality music, or other audio from your device, seamlessly  Record to a camera - Plug in your camera and record directly to its memory card  Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start Participants Kim - The Pharmacists Voice Bryan - The Relaxed Male Ronnie - Dancing is Forbidden am Aqua Teen Hunger Force Exploration John - You Were Made for This Karen - Just Grow Something Mark - The history of North America  Matt - The Author Inside You Steve - Whiskey Chasers Pod Where I Will Be? July 19-20: How to Make Real Money Podcasting Online August 23-26 Podcast Movement, Dallas, TX September9-10, Indie Pod Con 8 Philadelphia, PA Oct 20-22 Erma Bombeck Writers’ Workshop Dayton, Oh For the most up-to-date itinerary, go to www.schoolofpodcasting.com/where Question of the...

Today I am back from Podfest with some insights to share, tips on meeting your audience, and thoughts on the interfaces from Focusrite.  Focusrite: The Vocaster Series Made For Podcasters AutoGain - Easily set your levels with the click of a button, with more than enough gain on tap (70dB) – no booster is needed Enhance - Four podcaster-approved voice presets bring out the best in any voice Mute - Silence the mic with the touch of a button - don’t let unexpected interruptions get in the way of recording Connect your phone - Record phone calls, high-quality music, or other audio from your device, seamlessly  Record to a camera - Plug in your camera and record directly to its memory card  Loopback - Stream calls or any other audio you can think of from your computer with two sets of stereo loopback Included software - Hindenburg Lite to record, three months of SquadCast Pro + Video to bring in your guests, and six months of Acast Influencer to publish, you’re ready to get your show out there Learn more at: Focusrite.com/Vocaster  Why We Often Get Sick at Events Because we get to see people we never get to see, these events take on a "one of a kind" atmosphere, and the feat of missing out (and to a certain level, that is true). When we start to "push through" we start to jeopardize our health (even without a pandemic).  We get up early to catch flights, do all sorts of walking through airports and hotels, consume things that may not be considered, "Healthy" under-hydrate, and repeat many of these steps for the rest of the conference.  Then we go home and blame the plane.  I've been doing almost nothing all week trying to get my health back. While I might've missed a fun story staying up later talking with friends, anything I missed would not equal the moment I lost by putting everything on hold.  We all love to have fun and see friends, but for me, I'm going to be a bit more responsible in the future. Clearing Up Some Confusion That I Heard At Podfest DOWNLOADS UPON FOLLOW When someone follows your show in Apple, and you have three episodes, you will NOT get three downloads if someone follows you (they only automatically download the last episode. If they want the other two episodes, they need to manually download them. LISTEN NOTES STATS While this sounds impressive to say, "I'm in the top 1% of podcasters on Listen notes." Until you read that this is based on people listening on Listen notes and 3rd party data. As every media host I know has asked Apple for listening data (and been turned down), that is not the information that are using. I need to reach out to them to find out exactly what they are using, but to say, "I'm in the top 1% of podcasts (on listen notes) is like me saying, "I'm the #1 podcast (of shows with a host named Dave who live in Akron Ohio).  I'm not trying to be "Dave Jackson - Dream Crusher" but to help people focus on more important things that will result in larger downloads (I call it, "their audience.").  How To Accept Compliments From Your Audience Many podcasters (including myself) are introverts. Consequently, having someone come up and give you compliments may make you feel uneasy. In the past, I would deflect, or make a joke, and my ex-wife said, "Would you just say Thank You!" and she was right.  Here are some tips: Don't correct them Don't downgrade (You're GREAT, and you answer, "It was OK). Don't Brag - Yes, I AM AWESOME Instead, say: Thank You, Thank you very much. That means a lot to me. That's very nice of you to say.  Don't forget you have a listener in...

Mark has been working on his podcast Beyond Bourbon St for years. He had 14 thousand of people in his Facebook Group. He had just gone over 1 million downloads and secure a publisher for a book on New Orleans. And then a pandemic stopped everything. Today you will hear how Mark pivoted without losing his audience, and how he lost 90% of his sponsors without losing his mind.  Sponsor: Focusrite Interfaces Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date Easy to use Great sound quality More info can be found at: www.focusrite.com/podcasters    Everything Was Going Good Until it Wasn't As many of his partners relied on tourists, when there are no tourists, the result is no partners (or at least 90% less).  In this discussion, you will hear  How Did Mark Survive Covid How Mark Came Up With His Prices How Does Mark Find Partners? Secrets of a Good Community 1 Million Downloads How He Got a Book Deal Podcast Growth Insights Why Do We Struggle to Promote? Keeping Your Sanity Check out Mark at beyondbourbonst.com and check out his book Beyond Bourbon St.: An Insider's Guide to New Orleans on Amazon (aff). New Podcast Launched From a School of Podcasting Member The tools and concepts of Quality are powerful instruments to make things better--products, processes, and services. This podcast explores those ideas plus concepts of psychology, social and cultural norms, strategy, and business to strengthen the capability of professionals motivated to make things better--the Quality Warriors. wayofthequalitywarrior.com Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/workwithme

I've known  Vincent a few years and we always bump into each other at podcast events. Scott Johnson had mentioned his episode "Doing It Wrong Right From The Start." So I looked into it, and I loved that Incent was having success and by some standards "breaking the rules" of podcasting. That sounded interesting, and that was just the start. Sponsor: Focusrite Interfaces Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date Easy to use Great sound quality More info can be found at: www.focusrite.com/podcasters    The Wealth of Connection The Wealth of Connection is now one of my favorite books. It's filled with lessons and stories which leads to an entertaining read that leaves you thinking.  Ignoring Standard Practices: Vincent Pugliese Check out Vincent Pugliese's at totallifefreedom.com Vincent did a TON of DAILY podcasts and released them to a private group before doing any podcasts for the general public.  He has no intro or outro music.  His only branding is his website which is also the name of his podcast Total Life Freedom.  Vincent is doing what I always advise my clients to do. Focus on the reception - not the broadcast.  He uses the "notes" app on his phone (again, it doesn't need to be fancy). He focused on serving his audience, not on monetization. He tried doing seasons and it just about wiped him out. So he focused on creating a podcast that works FOR HIM. It makes no sense to do a podcast that drains you to the point you don't want to do it.  Vincent is always looking for the next challenge, and if it doesn't work, you take what you've learned and use it on the next challenge. When you start something, your launch timeframe is not 5 months. It's 5 YEARS, and for the next five years, you spend time moving that project forward. VIncent also shares hits thoughts on impostor syndrome. Check out Vincent at totallifefreedom.com and his book on Amazon and Audible (aff link) Because of My Podcast: Kamuela Kaneshiro Because of my podcast, I was able to improve my writing effectively monetize my podcast through books, inspire podcast listeners to embrace their heritage and not be embarrassed for who they are, and bring broken families together Check out his show at http://www.LegendsFromThePacific.com Question of the Month Want some free exposure for your podcast? Go to Go to www.schoolofpodcasting.com/question Check out the question and share your thoughts and insights. I assemble these for the last episode of the month.  Go to www.schoolofpodcasting.com/question Where I...

Danny Peña is one of my favorite guests. We started his story on episode 506, got an update on episode 633 and now he has a ton of "Because of My Podcast" stories for episode 827. Danny is an award-winning, 2015 Podcaster Hall of Fame inductee and one of the hosts of Gamertag Radio. He is also the Game Editorial Lead at G4. Gamertag Radio (GTR) is an independent online gaming website dedicated to the gaming community that was founded in 2005, and intended to help to unite all gamers. Over the past few years, GTR has grown from a small website to one of the largest and most respected gaming information sites on the Internet. Every week GTR records and distributes new episodic content recapping the news of the past week, including discussions about what is happening in the online gaming community along with interviews and a weekly custom soundtrack highlighting up & coming Hip Hop artists. Sponsor: Focusrite Interfaces Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date Easy to use Great sound quality More info can be found at: www.focusrite.com/podcasters    In This Episode You Will Hear How Danny continues to take advantage of opportunities, which then lead to more opportunities. How Danny ended up on a billboard in Time's Square How he got to interview Keanu Reeves How his persistence lead to scoring a large guest (Reggie Fils-Aime). His conversational interviews based on his curiosity lead to six news outlets promoting his interview. Reggie insisted Danny interview him at a large event as part of the opening keynote.  Danny once had access to a new Microsoft product MONTHS before anyone else. Instead of enjoying the new item, he allowed one of his listeners to enjoy it and the video went viral. Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start Where I Will Be: May 26-29 :Podfest Multimedia Expo   Orlando, Fl. July 19-20: How to Make Real Money Podcasting Online Oct 20-22 Erma Bombeck Writers’ Workshop Dayton, Oh For the most up to date itinerary, go to www.schoolofpodcasting.com/where Podcast Launch Checklist You want to start a podcast, but you're not sure where to start. This free checklist outlines which step to take first and why. www.schoolofpodcasting.com/checklist Mentioned In This...

We all want to grow our audience. We want to become their favorite show so they just want more. In some cases, you may actually be someone's favorite podcast and they would listen to another episode except you've made it hard to binge. So today we look at nine tips to help your show be Bingeworthy. Sponsor: Focusrite Interfaces Make You Sound Amazing Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date Easy to use Great sound quality More info can be found at: www.focusrite.com/podcasters      Making Your Podcast Binge-Worthy Something to think about: What are you offering your audience that they should spend their time-consuming? Not just one but several episodes. That statement is a little scary. 1. It has to be GOOD, actually very good. 2. Create click-attracting titles. I use a tool called Headline Studio 3. Get your audience asking, What Happens Next?? 4. Give them multiple points of insight. 5. Make it EASY to Binge (by making it easy to subscribe/follow). See this plugin 6. Add an element of Fear of Missing Out (FOMO). 7. Get Your Best Content In Front of Your Audience 8. Teasing Your Audience  9. Have a Show that Walks Through a Process Make your content relevant. Be YOURSELF.  Free Zoom Reduces Amount of Time Check out Squadcast(my favorite). If you must use something free there is zencastr and cleanfeed. You can just upgrade your zoom account ($15) Join the School of Podcasting When you join the School of Podcasting you can quit worrying about:   Are people going to listen to me? (Yes, cause I'll show you how to see what they want).   Am I going to sound stupid? (No, as I'll show you the magic of editing)   It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).    I don't anything about this technology (You said the same thing about driving).    Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee. Use THIS LINK to get a discount   Go to www.schoolofpodcasting.com/start Mentioned In This Episode Siskel and Ebert Howard Stern Private Parts Link Whisperer Plugin <a...

I met Connie at an event two years ago. I see her at a conference two years later and ask if she has any "Because of my podcast ____" stories. She not only has one, she has quite a few (TV, Radio, and more). So listen to what can happen when you find someone who can help you avoid the common podcasting mistakes.  Connect With Connie at conniealbers.com Connie's book, "Parenting Beyond the Rules: Raising Teens with Confidence and Joy." Connie's Podcast, "Equipped To Be." SPONSOR Focusrite Interfaces Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date Easy to use Great sound quality More info can be found at: www.focusrite.com/podcasters    Mentioned In This Episode Live Well and Flourish Podcast ATR2100 Microphone Rodecaster Pro Neweer Ring Light Start Ugly Book Nervous about podcasting? Check out Podcast Baby Steps (free course) Nervous about Podcast Gear check out this free webinar (no email address needed) Trypodpage.com (a great way to make a podcast site). You can learn podpage for free at www.learnpodpage.com Libsyn.com media hosting (use the coupon code sopfree)  #Question of the Month Want some free exposure for your podcast? Go to Go to www.schoolofpodcasting.com/question Check out the question and share your thoughts and insights. I assemble these for the last episode of the month.  Go to www.schoolofpodcasting.com/question Where I Will Be: Podfest Multimedia Expo  May 26-29 Orlando How to Make Real Money Podcasting Online July 19-20 For the most up to date list see www.schoolofpodcasting.com/where Join the School of Podcasting Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars...

We all think, "just make good content and promote your show" but as podcasts become more mainstream and the average listener now consumes multiple episodes a week, do they have room for YOUR show? I asked my audience what their status is. If you found a really good show, would you have to "bump" one you are listening to now? Sponsor: Focusrite Interfaces Focusrite has been at the forefront of audio technology since 1985 Focusrite interfaces are great for all content creators Scarlett is the world’s best-selling range of audio interfaces with over 4.5 million sold to date Easy to use Great sound quality More info can be found at: www.focusrite.com/podcasters    Question of the Month Answers You find a show that's great. Do you have enough time to add an additional show to your listening time? Contributors Steve - Stevestewart.me and Podcast Editor Academy Jim - Home Gadget Geeks and Ask the Podcast Coach Mark - History of North America  Bill - Bill Watches Movies  Dave - Walking is Fitness  York - Poetic Earthlings  Arnie- Sports History Network  Summary: In general, we are all "out of time, " yet if something good comes along, we seem to make room. We also have different phases of life, and some of the shows we listen to take breaks and we find new shows.  The bottom line is there is only so much time to listen and the shows that deliver the most value will be heard.  I Heard it On a Podcast No Agenda Show 25% of People Get Their News From Podcasts https://www.noagendashow.net/listen/1444 (1:25:59) What Was That Like - {Podcasting is Therapeutic ) Podcasting 2.0 Gets $4000 Donation Cleaning Up Audio With Descript Check out this video that shows how to clean up your audio in Descript Mentioned in this Show Join the School of Podcasting Episode 752 - Audio Editing as a Business <a title="Podcast Editor Academy" href= "https://supportthisshow.com/pea" target="_blank" rel=...

After seeing the podcasting space gear up for more advertising (something I'm not thrilled with) more media hosts are developing dynamic content. So what is dynamic content, do you need it, and how do you use it? What is Dynamic Content? Dynamic content is content that your media host inserts into your mp3 file at spots you select. This is often used for ads. In some spaces, people confuse "Dynamic Ad Insertion" and "Dynamic Content" as being the same thing. They are not. While you can use Dynamic Content, it does NOT have to be ads. It can be anything that is time-sensitive.  Who Offers This Technology? Libsyn.com (LibsynPro solution - full disclosure I work there). Use the coupon code sopfree to get a free month. Captivate has an impressive dynamic content tool that even updates your episode description when you swap out content. Podbean has pod ads https://podads.podbean.com/ Blubrry has a pro version Red Circle (500 weekly downloads) RSS.com (10,000 downloads a day) Pros of Dynamic Content No more outdated time-based content The ability to sell your back catalog* Cons of Dynamic Content You really need to pay attention to volume levels (I'm using WLM Plus plugin) To sell your back episodes you need to go through your whole back episodes and insert spots. Updating old files might be trickier You need to consider how to lead in and come out of dynamic content. Focusrite Interfaces Go to www.focusrite.com/podcasters Unlimited Time Shifted One-On-One Consulting I've added unlimited time-shifted consulting that can be between you and me. If you need someone to stand by you and guide you through the pitfalls of podcasting, you can join worry-free with a money-back guarantee at www.schoolofpodcasting.com/start I Heard It On a Podcast Disney got all sorts of deals when they built the location in Florida. On the No Agenda show they explain that the reason employees are known as "Castmembers" is to get around Florida Labor laws. It's at the 2 hours and25 minute mark. Apple Charts Criteria I've said for years that ratings and reviews do NOTHING but provide social proof. You want people to ask people to follow you and share your show with a friend. see post from Apple Where I Will Be Where I Will Be: Podcast Movement Evolutions March 23-26 Utah Podcast Coalition April 21st Podfest Multimedia Expo  May 26-29 Orlando Question of the Month Want some free exposure for your podcast? Go to Go to www.schoolofpodcasting.com/question Check out the question and share your thoughts and insights. I assemble these for the last episode of the month.  This show is part of the Power of...

Mark was a US air force Pilot, Speaker, Author, and Entrepreneur, but was hesitant to start his podcast. Today we talk about what was stopping him, and how his podcast is helping to promote his Wall Pilot business.  We also hear about some discouraging statistics from Chartable about podcast cross-promote (courtesy of Evo Terra).  Spotify may be working on a "Tik Tok meets Tinder" discovery tool. I'm not sure that is going to work.  I introduce a new segment "I Heard it on a podcast" this time it was the Moe Factz show with Moe and Adam Curry Mentioned in This Episode Mark Hasara Website Mark's Lessons From the Cockpit Show in Apple, Google, Spotify Wall PIlot Video of Spotify Discovery Tool Fountain App Castamatic app New Podcast Apps Question of the Month Want some free exposure for your show, go to www.schoolofpodcasting.com/question and answer the question of the month and be sure to mention your show and website. Do it now! Join the School of Podcasting In addition to the step-by-step tutorials, group coaching, and podcasting mastermind group, I've now added show audits and unlimited time-shifted one-on-one coaching.  When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one-on-one quick-fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start

Podcast Movement was a well-oiled machine as always where the hallway meetings were in some cases better than the sessions. I found some cool stuff, created some free resources, and have worries about the future.  Quicknotes From This Episode Don't forget the Book Launch Webinar Next Week. Have a conversation with me on Volley (aff link) Check out Dave's new FREE Classes Find Your Red Thread: Make Your Big Ideas Irresistible (book) Join the School of Podcasting The Three Main Players in Podcasting I've said in the past that a podcast needs three things to survive podcasting (support, health, and attitude). The podcast industry needs to make sure as it moves forward to take steps that benefit all three main players. Who are the main players? The podcasting companies (media hosts, agencies, etc) The podcaster (creators). The Listener (you). If we don't keep all of them happy (especially the listener) we all lose.  A New Great App For Community and Coaching I discovered the Volley app (aff link) listening to a podcast on the way home from Podcast Movement. I tried it out, and it is SO COOL. Especially for those people who hate Facebook. It's like Loom, Zoom, and Slack had a baby. If you want to build a community, this makes it easy as its available on Android, iOs, Mac, and PC. You can have group discussions in public, or in private as well as private one-on-one sessions (where each member's conversations are organized together). You can communicate via: Video Screenshare Audio Text Gif It's a pretty amazing app. There is only ONE FEATURE I REALLY HATE. It's free. I am interviewing one of the co-founders, and he insures me they will monetize eventually but are (for now) working on their feature set. I just hate to build on something free. With this in mind, I'm using it in conjunction with my Facebook group instead of replacing it. I look forward to having time-shifted video/audio conversations with my students. You can learn Volley by joining my Volley Space on learning Volley (I know how meta can you get?)

The excitement of starting a podcast can really fuel podcasters. You stats to start to grow, but eventually, they may level off. What keeps you going when your podcast isn't growing? Because of My Podcast: Fred Castaneda Check out Fred's shows Podcast Reporter (me on Fred's show) The Struggling Biz show March 29th is the National Day for Vietnam Veterans. Thanks for your service Fred! Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start Book Launch Secrets Webinar April 5th April 5th I'll be co-hosting a Book Launch Secrets Webinar. If you've ever thought of writing a book, sign up for this webinar (so you can get the replay). See https://schoolofpodcasting.com/booklaunch or check out the Book Launch Secrets Course   Thanks to Those Who Participated in This Month's Question Kyle - The Intergalactic BoomBox - podcasting 2.0 Mark - History of North America - love of topic - working with son Colby - The Guardians Ghost Podcast going solo, passion Heather - Watching Netflix Without You  and the Politics free Podcast enjoys time with brother, serving audience to get into a better mood, feedback Dan - Coffee and Space  - Loves having conversations Scott - What Was That Like? https://whatwasthatlike.com/ - Zoom out and see your growth Timothy - Create Art Podcast  and Find a Podcast About - is leaving a legacy Matt - Rogue Retirement Lounge -  Loves the podcast  Brandon - Start 100K Podcast   Feels his information is needed and doesn’t want people to feel...

I was speaking at the National Religious Broadcasters in Nashville Tennessee and kept hearing a few phrases that make me worried. Phrases like, “I had some friend, or some temp, or some web guy, or even a professional service” set up my podcast. Then in talking with them, I learned that (in many cases) everyone is setup wrong. We’ve all been in a situation where we don’t know what we don’t know. We don’t know what should be important. Today, in episode 819, I’m going to tell you. Things You Need to Know Apple, Google, and Spotify have additional stats. If you let someone setup your show "for you" you lose access to those stats. When someone orders your media hosting "For you" THEY OWN YOUR SHOW. Media hosts (eventually ) delete your files if you cancel your account. Make sure you have a copy of your media files. You should own your show and then add your editors to YOUR account.  The bottom line is you don’t want anyone between you and your podcast and you and your audience. Question of the Month Share your thoughts and get some exposure for your show and answer the question of the month. Where I Will Be Podcast Movement Evolutions March 23-26 Utah Podcast Coalition April 21st Podfest Multimedia Expo  May 26-29 Orlando Join the School of Podcasting When you join the School of Podcasting you can quit worrying about:   Are people going to listen to me? (Yes, cause I'll show you how to see what they want).   Am I going to sound stupid? (No, as I'll show you the magic of editing)   It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).    I don't anything about this technology (You said the same thing about driving).    Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee    Go to www.schoolofpodcasting.com/start Mentioned In This Episode Libsyn (use coupon code sopfree ) Blubrry Captive Buzzsprout Lastpass The Politics Free Podcast  Claim Podparity Congressional Dish

I'm back from speaking at the National Religious Broadcasters event with some lessons learned. I also have some tips on collaborating with other podcasters and a resource that is focused on helping you find collaborators while you earn money selling advertising spots. That resource is audry.io and today I'm talking with one of the co-founders Niklas Hildebrand. Book Launch Secrets Webinar April 5th April 5th I'll be co-hosting a Book Launch Secrets Webinar. If you've ever thought of writing a book, sign up for this webinar (so you can get the replay). See https://schoolofpodcasting.com/booklaunch or check out the Book Launch Blueprint Course Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start Audry.io More Than a Guest Finding Resource Whether you’re a seasoned podcaster or just starting out, collaboration is the key to reaching your goals. That’s why at Audry.io, we bring hosts together to help them grow their audiences and find new ways to communicate. Question of the Month I need your answer by 3/25/22 We love podcasting, but there are peaks and valleys. What keeps you going when your podcast isn't growing? Be sure to mention your website and a little bit about your show. Go to www.schoolofpodcasting.com/question Where I Will Be: Podcast Movement Evolutions March 23-26 Utah Podcast Coalition April 21st Podfest Multimedia Expo  May 26-29 Orlando Mentioned In This Episode Profit From Your Podcast Book Connie Albers Ask the Podcast Coach What was that like? podcast Paul Colligan Podcast Partnership Spybrary Podcast Music Radio Creative (Jingles and Voice Over) Based on a True Story Podcast <a title="Home Gadget Geeks with Jim Collison" href= "http://www.theaverageguy.tv"...

When Neil Hedley emailed me letting me know he would be going through my town and could he buy me dinner I jumped at the chance to hang out with a listener. I had no idea at the time that Neil: Had exclusively done morning shows ever since, including six #1-rated shows in different markets in the US and Canada. Sprinkled among those years is time as a stand-up comic, singer, restaurateur, bestselling author, college professor, world record holder (that's a fun story), and a pile of other goodies including running Knopp Studios and hosting the Voice Inside My Hed (get it Hedley? Voice in my Hed...) The more we talked, the more I thought I should have him on the show.  The Tips: 1 Tighten Up 2. Rules can Help 3. Ums are normal 4. Every word matters 5. Learn how to Tease 6. Set a Benchmark for your podcast 7. Talk to one person Check out Neil at https://knoppstudios.com/ where he has combined all of these past lives into a venture to you be a better content creator. Join the School of Podcasting When you join the School of Podcasting you can quit worrying about:   Are people going to listen to me? (Yes, cause I'll show you how to see what they want).   Am I going to sound stupid? (No, as I'll show you the magic of editing)   It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).    I don't anything about this technology (You said the same thing about driving).    Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee    Go to www.schoolofpodcasting.com/start Mentioned in This Episode Descript Software The Author Inside You (Promo) Seven Habits of Highly Effective People What Was That Like Podcast? (Great Tease) Northeast Ohio Podcasters Meetup Buy Dave a Coffee Profit From Your Podcast Book Where I Will Be Spark Podcast Conference March 7-8 (Nashville) NRB Nashville 8-11 (speaking) Podcast Movement Evolutions March 23-26 Podfest Multimedia Expo  May 26-29 Orlando (speaking) This is episode 817 of the School of Podcasting you can get the back episode by subscribing/following in  Apple - Spotify - Google - Amazon This podcast is part of the Power of Podcasting Network

Every month I ask a question of the audience, and you chime in. This month I ask THE question that everyone wants to know. In January we talked about Grow your downloads 15 minutes a day (episode 812). In June of last year I gave you 30 Strategies to Grow Your Audience. (Episode 727) In this episode I get to hear YOUR ideas, and share some "outside the box" ideas I found on Facebook.  Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start Mentioned in This Episode Linq "Smart Business Card" and "linktree" type service with stats. (here is an example - www.powerofpodcasting.com) Ingles Podcast - Promo Participants Brandon from Start 100K Scott from What Was That Like? Kim from The Pharmacist's Voice Mark from the History of North America Heater from Watching Netflix Without You Spencer from The Recovery Show Shane from the Tourpreneur Show Jedrzej from the Content Machine Fred from the Podcast Reporter Joe from the 222 Paranormal Podcast Dad from the Dad Joke King Podcast Question of the Month I need your answer by 3/25/22 We love podcasting, but there are peaks and valleys. What keeps you going when your podcast isn't growing? Be sure to mention your website and a little bit about your show. Go to www.schoolofpodcasting.com/question Subscribe/Follow the Show <a...

I'm excited because I found a book called Find Your Red Thread: Make Your Big Ideas Irresistible and even though I'm only 29% of the way through the book I am "Santa Clause is coming tonight" excited about reading the rest of it. The Red Thread represents the path back to where you first started. By remembering what it was like when you first started in your niche, you can better understand your audience who is right where you started. The red thread is your path to success. When you can explain your podcast in a way that resonates with your audience.  Sometimes you need to address the "wrong" questions your audience is asking so you can get their attention and provide focused content that points them in the right direction and positions you as a trusted source of content.    I'm also going to talk about focus. This is inspired by the book Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power by Ken Davis. I feel this goes along well with the other book. Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start Mentioned In This Episode Find Your Red Thread: Make Your Big Ideas Irresistible Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power by Ken Davis. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change Out on the Wire: The Storytelling Secrets of the New Masters of Radio Transom.org School of Podcasting