Podcasting Reaches a Global Audience
In today's show we hear about some of the subtle items Americans (or other people) can do that may not translate well in other countries. I share with you the insane number of countries that consume this podcast. It is amazing to think that I'm in a room near Cleveland, Ohio and I'm reaching hundreds of people in China, Canada, Germany, and many, many, many other countries.
Pinterest Podcaster Lands Television Spot [2:00]
Cynthia Sanchez of the Oh So Pinteresting Podcast has been podcasting for a little over a year, and was recently asked to appear on local television to (see the clip). This is another example of podcasting helping someone be seen as an expert.
New Subscribe and Follow Plugin [4:10]
My friend Daniel J. Lewis of the Audacity to Podcast has authored a plugin that makes sharing and subscribing to your podcast super easy. You can easily go in and input the links to sites like iTunes, stitcher, miro, and more then customize your colors, and if you want to feature one network over another you can do that as well (for example make the iTunes button bigger than the others). Best of all these will look great at any resolution. Check it out at subscribeandfollow.com Through the end of may Daniel has it on sale for $27 ($10 off the regular price) so hurry. I cam currently using it on my Weekly Web Toolssite and will be using it on this site shortly...
How Podcasting Can Boost Your Business [6:30]
I appear on the Photo Biz Expose Podcast talking about how podcasting can boost your wedding or portrait photography business. Listen to it here. Special thanks to Andrew for having me on the show.
Reach a Global Audience with Podcasting [7:23]
Today I bring an interview that was conducted on the floor of the New Media Expo last year. I interview Karin Høgh of podconsult.dk She mentions that we need to remember that there are holidays, products, etc that don't always "translate" well to a global audience. For example, while you can make $15 for every new audible subscriber on your podcast (details here), Audible is a very "American/Canadian" type of offer. She also mentions the Yender Law which is an unwritten law that promotes everyone being equal. Think of it as an "Un-ego" law, and that we should think twice before touting our accomplishments, or openly "selling" a product. In looking at my stats, 85% of my audience is from the US, with the second option being "other" at 7% followed by China at 4% and Canada at 2.5%. It is interesting as I look at my Libsyn.com stats that there are very few counties on the planet (Iceland being one) that I do not get at least 1 download (get a free month at libsyn.com using the coupon code sopfree). The reach of podcasting is amazing.
Clip of the Week [19:13]
This weeks clip of the week is from the New Media Show featuring Paul Colligan. Paul mentions how his young daughter was a little confused when her Dad said, "I guess we'll have to listen to the radio." He response? "What's that?"
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