In this episode of Salon Swagger, Brie and Chandra shine a spotlight on one of the most overlooked—but most critical—parts of the client journey: the service close. If you’re skipping this step or not nailing it, you’re leaving money, client loyalty, and future bookings on the table.Here’s what we cover:💡 What the service close really is and why it’s a game-changer for retention and revenue.💡 The common mistakes salon and spa owners make that sabotage the close.💡 How to confidently recommend retail, rebook appointments, and set up clients for success.💡 Simple strategies to turn your service close into a smooth, profitable, and repeatable process.🎯 Don’t let your hard work go to waste at the finish line. Tune in to learn how mastering the service close can transform your client relationships and your bottom line.💡 For more tools and tips to boost your business, visit www.thebeautybizagency.com.👍 Like, comment, and subscribe for more insider secrets to running a successful salon or spa! 🚀

 In this episode of Salon Swagger, Brie and Chandra break down the steps to creating a seamless client journey in your salon or spa. They revisit key topics like social media, website optimization, pricing, and consultations before diving into the heart of today’s discussion: setting the stage for a flawless service experience and nailing the service close. Here’s what’s inside: 💡 How preparation and a clean, organized space set the tone for a positive client experience. 💡 The power of consistent service processes and why SOPs are a non-negotiable for quality. 💡 Tips for owners to train their team and ensure accountability for following SOPs. 💡 The service close: what it is, why it matters, and how it boosts satisfaction, retention, and revenue. 💡 The importance of implementing the entire client journey for lasting success in your business. 🎯 Ready to elevate every guest’s experience? Tune in to learn how to build a process that creates happy clients, happy teams, and a thriving salon or spa. 💡 For tools and resources to master the client journey and more, visit www.thebeautybizagency.com. 👍 Don’t forget to like, comment, and subscribe for more actionable strategies to grow your business and wow your clients! 🚀✨ 

In this episode of Salon Swagger, Brie and Chandra discuss the challenges salon owners face in getting their teams to recommend retail products. They explore the importance of viewing retail as a service to clients, the common objections employees have towards selling products, and strategies to create a retail-friendly culture in salons. The conversation emphasizes the need for consistent training, overcoming fears of rejection, and the significance of building genuine client relationships. By addressing these issues, salon owners can enhance their business's profitability and client satisfaction.TAKEAWAYS:Retail recommendations are essential for client care.Employees need to view retail as part of their professional responsibilities.Overcoming limiting beliefs is crucial for retail success.Training and practice can help employees feel comfortable with retail conversations.Creating a retail culture requires alignment with product knowledge.Fear of rejection should be reframed as a learning opportunity.Clients appreciate personalized recommendations from professionals.In-person retail experiences offer unique advantages over online shopping.Consistency in training and messaging is key to changing mindsets.Building genuine relationships with clients enhances retail success.https://thebeautybizagency.com/https://www.instagram.com/beautybizagency?igsh=MTQ1ZHdtaDZkdXMwcg==https://www.facebook.com/share/kd7xkpfiT9WT3tSd/?mibextid=LQQJ4d

In this episode of Salon Swagger, hosts Brie Holt and Chandra C. welcome Chris Knudsen, co-owner of Mane Attraction Salon, to discuss his journey in the hair industry, the importance of education and training, and the challenges faced during the pandemic. Chris shares insights on the future of commission salons, building a strong training program, and the impact of community engagement through charity work. He emphasizes the need for salon owners to treat their business like a business, understand their numbers, and maintain a focus on customer experience. The conversation concludes with Chris offering valuable advice for sustainable business practices and the importance of perseverance in the industry.Takeaways:Chris Knudsen's family history in the hair industry influenced his career choices.Education and training are crucial for success in the salon business.The pandemic forced salons to adapt and become more flexible with their teams.Commission salons can thrive by creating a strong team culture.A well-structured training program can attract talent and improve skills.Community engagement through charity work enhances salon reputation.Future goals for salons include expansion and innovation in client experience.Salon owners must understand their financials to sustain their business.Marketing and client retention are key to salon success.Personalized customer experiences can differentiate a salon from competitors.https://thebeautybizagency.com/https://www.maneattractionsalon.com/https://www.instagram.com/lifeasahairdresser?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==https://www.instagram.com/maneattractionsalonphx?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

In this episode of Salon Swagger, hosts Brie and Chandra discuss the common struggles faced by salon and spa owners and emphasize the importance of having a solid business strategy. They outline the key challenges salon owners encounter, such as feeling overwhelmed, financial instability, and the need for effective organization. The conversation highlights four building blocks of a successful strategy: authority, organization, financial momentum, and purpose. The hosts also stress the significance of defining a clear mission, vision, and core values to guide business decisions and foster a strong team culture. In this conversation, Brie Holt and Chandra discuss the essential elements of a strong business strategy for salon and spa owners. They emphasize the importance of aligning vision, mission, and core values, understanding the client avatar, implementing effective systems, conducting SWOT analyses, and tracking key performance indicators (KPIs). They also highlight the significance of building a strong team culture, enhancing the client journey, and developing a brand that resonates with the target audience. The conversation concludes with insights on effective marketing strategies and the role of company culture in driving success.GRAB YOUR FREE RESOURCE HERE: https://thebeautybizagency.com/free-resource-power-moves-salon-strategy-editionTAKEAWAYS:Salon and spa owners often feel overwhelmed and stuck.A strong business strategy is essential for success.Emotional decisions can hinder long-term business growth.Establishing authority helps attract the right clients and team members.Organization is crucial for managing a successful business.Financial momentum is achieved through effective budgeting and resource allocation.Purpose provides direction and clarity in business operations.Mission and vision statements guide daily decisions.Core values shape the culture and interactions within the business.Regularly redefining strategy is important for ongoing success. Your vision, mission, and core values should align to guide your business.Understanding your client avatar is crucial for effective marketing.Systems are the backbone of a successful business strategy.Conducting a SWOT analysis provides valuable insights into your business.KPIs are essential for tracking progress and guiding decisions.A strong team culture enhances collaboration and client service.The client journey is key to creating memorable experiences.Branding is more than just visuals; it embodies your business identity.Effective marketing strategies should align with your brand's mission.Company culture is foundational for attracting and retaining talent.

In this episode, Brie and Sami discuss the benefits of working in a commission-based salon versus renting a booth or suite. They debunk common myths about commission salons and highlight the financial stability and support provided by these establishments. They also emphasize the professional growth potential and career advancement opportunities available in commission-based salons. In this conversation, Brie and Sami discuss the growth opportunities and long-term career advantages available in a commission salon. They highlight the possibilities for advancement, such as becoming an educator or brand color educator, and the ability to work with different brands and attend various classes. They also emphasize the importance of a salon's reputation and client base in impacting a stylist's career trajectory. Sami shares her experience of working in a commission salon and the support and positive energy she receives from her coworkers. The conversation concludes with advice for those considering a career in the beauty industry and the importance of finding the right balance as a salon owner.TakeawaysWorking in a commission-based salon provides financial stability and eliminates the need to worry about business-related tasks such as marketing, taxes, and inventory management.Commission salons offer a supportive and collaborative team environment, fostering professional growth and building confidence.There is a misconception that independent stylists make more money, but in reality, accurate reporting of earnings and expenses often results in comparable financial outcomes.Commission-based salons provide resources and opportunities for education and skill development, which may be financially challenging for independent stylists.Working in a commission-based salon allows for structured growth plans and career advancement opportunities, while independent stylists may face limitations in expanding their business.The team environment in commission salons promotes camaraderie, support, and accountability among stylists. Working in a commission salon offers numerous growth opportunities, such as becoming an educator or brand color educator.Commission salons provide the chance to work with different brands, attend classes, and expand one's skillset.A salon's reputation and client base can greatly impact a stylist's career trajectory.Positive energy and support from coworkers contribute to a fulfilling working experience.Finding the right balance as a salon owner is crucial for running a successful business and supporting employees

In this episode of Salon Swagger, Brie Holt and Chandra C. discuss the often unspoken challenges of personal adversity faced by salon and spa owners, particularly women. They share personal stories of loss and struggle, emphasizing the importance of acknowledging our humanity while managing business responsibilities. The conversation highlights the unique pressures women face in balancing caregiving roles with leadership, and the need for support systems. They offer practical strategies for navigating tough times, including prioritizing tasks, setting boundaries, and focusing on progress rather than perfection. Ultimately, the episode serves as a reminder that it's okay to seek help and that resilience can be built through adversity.TakeawaysYou're not alone in feeling overwhelmed as a business owner.Women often carry the burden of being caregivers and leaders simultaneously.Personal challenges can shape and improve leadership skills.It's important to set boundaries to protect your mental health.Delegating tasks can help manage business during tough times.Vulnerability in leadership can strengthen team dynamics.Building a support system is crucial for navigating adversity.Focusing on progress rather than perfection is key during tough times.It's okay to admit when you're struggling and ask for help.Resilience is built through facing and overcoming challenges.

In this episode of Salon Swagger, hosts Brie Holt and Chandra C discuss transformative stories from salon owners who faced significant challenges in their businesses. They highlight the journeys of Tanya, Rose, Kathlyn, and Lori, showcasing how each overcame obstacles such as team walkouts, financial fears, and leadership struggles. The conversation emphasizes the importance of taking action, seeking guidance, and embracing change to achieve success in salon ownership.TakeawaysEvery business has its own unique story.Real change is possible for salon owners.Facing challenges head-on can lead to transformation.Building a strong team is crucial for success.Understanding finances empowers salon owners.Leadership is essential in managing a salon.Accountants provide historical data, not future guidance.Embracing change is key to overcoming obstacles.Success requires taking action and seeking help.It's never too late to transform your business.titlesFinancial Freedom for Salon OwnersThe Power of Change in Salon OwnershipSound Bites"Every business has its own story.""Real change is possible.""She had to start over from scratch."Chapters00:00Introduction to Salon Ownership Challenges02:15Tanya's Comeback: Overcoming Team Walkouts10:18Rose's Financial Transformation: From Fear to Control15:12Kathleen's Journey: Learning Leadership and Finances22:49Lori's Growth: Building a Dream Team28:08Common Threads: Facing Challenges and Embracing Change

In this episode of Salon Swagger, host Brie Holt interviews Tiffany Welty, a freelance social media manager, about effective social media strategies for salon and spa owners. They discuss common mistakes businesses make, tips for simplifying social media management, content themes that engage audiences, advanced strategies for growth, the importance of brand strategy, and leveraging email marketing. Tiffany emphasizes the need for quality content, community building, and understanding the target audience to enhance online presence and drive business success.TakeawaysSocial media can feel overwhelming for salon owners.Many businesses lack a clear social media strategy.Quality content is more important than quantity.Engaging content should showcase services and personality.Building a community is essential for brand loyalty.Brand strategy involves understanding your audience.Email marketing keeps your brand on clients' radar.Exclusive offers can encourage email sign-ups.Segmenting email lists improves communication effectiveness.Consistency in posting is crucial for success.

In this episode of Salon Swagger, Brie shares her personal journey from being a solo stylist to building a multi-million dollar salon business and transitioning into coaching other salon and spa owners. She discusses the challenges faced along the way, including hitting a glass ceiling, the importance of mindset shifts, and the creation of the Beauty Biz Agency to empower salon owners. Brie emphasizes the significance of resilience, mentorship, and investing in oneself to achieve success in the beauty industry.TakeawaysBrie transitioned from a solo stylist to a multi-million dollar salon owner.Hitting a glass ceiling is a common challenge for salon owners.Leadership in a salon requires a different skill set than being a stylist.A reality check can spark necessary changes in business.Shifting from a stylist mindset to a CEO mindset is crucial for growth.The Beauty Biz Agency was created to empower salon owners.Resilience is key to overcoming business challenges.Investing in mentorship can accelerate business success.Community and collaboration are vital in the beauty industry.Change is possible with the right support and mindset.

In this episode of Salon Swagger, Brie and Chandra discuss the complexities of compensating support staff in salons, particularly front desk employees. They explore the importance of recognizing the value that support staff bring to the business, the challenges of balancing fair compensation with profitability, and the necessity of defining clear roles and responsibilities. The conversation also covers strategies for measuring performance, creating a culture of accountability, and the significance of financial tracking and training for success.Takeaways:Compensating support staff is crucial for business success.There is no one-size-fits-all solution for compensation.Support staff contribute significantly to the client experience.Defining roles and responsibilities is essential for clarity.Compensation should align with measurable results.Training and onboarding are vital for support staff success.Financial tracking helps in making informed pay decisions.Creating a culture of accountability enhances performance.Bonuses should be tied to specific metrics and results.A solid game plan is necessary before hiring support staff.

In this episode of Salon Swagger, Brie and Chandra discuss the common experience of falling out of love with one's business, particularly in the salon and spa industry. They explore the cyclical nature of business ownership, the importance of reconnecting with one's original passion, and the necessity of self-reflection to address burnout and recurring issues. The conversation emphasizes the value of seeking help, especially during tough economic times, and offers practical strategies for reigniting passion and improving client relationships. The hosts encourage salon owners to celebrate successes, engage in team-building activities, and remain adaptable as their 'why' evolves over time.TakeawaysIt's normal to go through phases of love and hate with your business.Reconnecting with your original passion can reignite your love for your business.Self-reflection is crucial for identifying issues causing burnout.Addressing recurring problems can alleviate stress and frustration.Seeking help from coaches or mentors can provide new perspectives.Utilizing slow times to strategize and improve is essential.Team-building activities can boost morale and foster a positive environment.Celebrating small successes can help maintain motivation.Your business 'why' may evolve, and that's okay.Taking small steps to address issues can lead to significant changes

In this episode, Brie and Chandra discuss how to plan for a successful Q4 in the salon industry. They emphasize the importance of strategic planning, knowing your cash flow, setting profit goals, and tracking expenses. They also discuss the significance of creating a promotions calendar, managing finances, boosting retail sales, and keeping the team motivated. The hosts provide practical advice and share their own experiences to help salon owners maximize the holiday season and set themselves up for long-term success.TakeawaysStrategic planning is crucial for maximizing the holiday season and setting up long-term success.Knowing your cash flow and setting profit goals are essential for maintaining healthy profit margins.Creating a promotions calendar helps you plan and maximize opportunities during Q4.Managing finances and tracking expenses diligently are key to ensuring profitability.Boosting retail sales through holiday bundles and upselling can significantly impact the bottom line.Keeping the team motivated and recognizing their efforts is important for maintaining momentum in Q1.Q4 is an opportunity to build habits for sustained profitability and set the stage for a successful new year.

In this episode Brie talks with a successful Med-Spa owner about her journey and how coaching has changed her life and business!Amanda Mathis, the visionary behind Mathis Salon and Spa, shares her journey and success in the salon and spa industry. She emphasizes the challenges and doubts she faced along the way, but her passion and love for the industry kept her going. Amanda believes in putting guests first and creating a community where everyone feels valued and respected. She also highlights the importance of having a clear pathway for team members to grow and develop. Amanda's Med-Spa stands out through its guest accommodations and level system, allowing clients to experience different stylists and technicians. She also values work-life balance and focuses on team development and success. Amanda Mathis discusses the importance of knowing your numbers and building a strong team in the med spa industry. She emphasizes the need for clear expectations and trust in order to help the business succeed. Amanda also shares her experience of overcoming challenges, including dealing with a dishonest employee. She highlights the importance of resilience and not letting setbacks define your success. Amanda predicts that there will be more independent med spa owners in the future and emphasizes the need for business knowledge and guidance in the industry. She also discusses the benefits of coaching and the impact it can have on a business's profitability and growth.Takeaways:Building a successful salon and spa business is not easy and comes with challenges and doubts.Putting guests first and creating a community where everyone feels valued is crucial.Having a clear pathway for team members to grow and develop is important for their success.Guest accommodations and a level system can set a salon or spa apart from others in the market.Work-life balance and team development are key factors in creating a thriving salon or spa. Knowing your numbers and building a strong team are crucial for success in the med spa industry.Clear expectations and trust are essential for helping the business thrive.Overcoming challenges and setbacks requires resilience and a focus on the future.The med spa industry is evolving, with more independent owners and a focus on non-surgical treatments.Coaching can have a significant impact on a business's profitability and growth.

In this episode of Salon Swagger, host Brie interviews Caroline, a successful stylist at a commission-based salon. They discuss the benefits of working in a commission salon compared to booth or suite rental options. Caroline debunks myths about commission salons, such as the loss of control and flexibility, and highlights the financial stability and potential for growth in a commission-based model. They also discuss the importance of social media in building a career in the beauty industry and the support and resources provided by commission salons. The episode concludes with advice for aspiring stylists and salon owners.Takeaways:Working in a commission salon offers financial stability and potential for growth, as well as a supportive team environment.Commission salons provide resources and opportunities for education and career advancement that may not be available in booth or suite rental scenarios.Social media is a powerful tool for marketing and building a personal brand in the beauty industry.Salon owners have a responsibility to create a positive and empowering environment for their team members.Aspiring stylists should consider the benefits of working in a commission salon and not overlook this option.

In this episode, host Brie interviews Jenelle, a successful barbershop owner, about her journey from being a solo barber to franchising her business. They discuss the challenges Janelle faced in scaling her business and the value of coaching in overcoming those challenges. Jenelle shares the lessons she learned during her coaching program and the impact it had on her personal and professional life. She also talks about her plans for the future, including coaching other barbers and expanding her franchise. Overall, the episode highlights the importance of structure, protocol, and setting expectations in a commission-based salon or spa.Takeaways:Coaching can be instrumental in overcoming challenges and achieving business growth.Setting clear expectations and implementing structure and protocol are key to success in a commission-based salon or spa.Scaling a business requires evolving and wearing different hats.Investing in coaching is worth the cost when considering the potential cost of not taking action.Success in the beauty industry is attainable with the right guidance and mindset.

In this episode of Salon Swagger, Brie and Chandra discuss the importance of selling in the beauty industry. They debunk the misconception that selling is pushy or uncomfortable, emphasizing that it is an extension of the excellent service provided by salon and spa professionals. They highlight the need for a positive sales mindset among salon and spa owners and their teams, as it is crucial for the success and growth of the business. The hosts also emphasize the significance of the consultation process, upselling, cross-selling, and follow-up in creating a memorable client experience and building long-term client relationships.Takeaways:Selling is an essential part of the beauty industry and should not be seen as pushy or uncomfortable.A positive sales mindset is crucial for salon and spa owners and their teams.The consultation process is the foundation for the client experience and should not be rushed or skipped.Upselling and cross-selling are effective strategies for boosting revenue and enhancing the client experience.Follow-up after every service is important for addressing concerns, answering questions, and building client loyalty.Loyalty programs, referral incentives, and other strategies can help increase client engagement and loyalty.

In this episode of Salon Swagger, Sydney Berry, a successful salon owner and distributor, shares her journey in the beauty industry and the importance of strategic vendor relationships. She emphasizes the need for salon and spa owners to understand their purpose and foster a collaborative culture. Sydney also discusses her involvement with Hair to Stay Salon 1000 Club, an organization that provides subsidies for scalp cooling to cancer patients. The episode highlights the power of passion, perseverance, and giving back in the beauty industry.Takeaways:Success in the beauty industry comes from understanding your purpose and fostering a collaborative culture.Salon and spa owners should choose distributors based on their values and the level of partnership they offer.Knowing your numbers and understanding your financials is crucial for salon and spa success.Hair to Stay Salon 1000 Club provides subsidies for scalp cooling to cancer patients and relies on the support of salons and spas.Passion, perseverance, and giving back are key elements of a successful career in the beauty industry.

Being a mom and a salon or spa owner comes with its unique set of challenges, including mom guilt. Balancing the demands of running a business and taking care of a family can be overwhelming. Many salon and spa professionals are women and mothers, and they often struggle with finding a balance. Upbringing and societal norms play a significant role in shaping expectations and experiences as working moms. It's important to give yourself grace and prioritize self-care. Setting boundaries, practicing gratitude, and seeking support can help manage mom guilt and find a work-life balance.TakeawaysBeing a mom and a salon or spa owner comes with its unique set of challenges, including mom guilt.Upbringing and societal norms play a significant role in shaping expectations and experiences as working moms.Give yourself grace and prioritize self-care to manage mom guilt.Setting boundaries, practicing gratitude, and seeking support can help find a work-life balance.

In this episode, Brie and Chandra discuss the importance of investing time and money wisely in salon and spa businesses. They highlight the tendency of salon owners to focus on technical skills and services, often at the expense of business growth. They emphasize the need to prioritize business analysis and training in areas that will increase revenue and profitability, such as sales and retail. The hosts share personal experiences of investing in technical courses that did not yield expected returns and stress the importance of measuring the return on investment for non-technical courses. They also discuss strategies for balancing time spent working in the salon with time spent working on the business, and the need to break the cycle of prioritizing immediate comfort over long-term growth. The episode concludes with a call to invest in personal development and seek help from business experts to overcome stagnation and make better decisions for business success.TakeawaysSalon owners often prioritize technical skills and services over business growth, which can hinder profitability.Investing in sales training and retail strategies can have a significant impact on revenue and profitability.Measuring the return on investment for non-technical courses is crucial to ensure they are worth the time and money.Balancing time spent working in the salon with time spent working on the business is essential for growth.Breaking the cycle of prioritizing immediate comfort over long-term growth is necessary for business success.Investing in personal development and seeking help from business experts can overcome stagnation and lead to better decision-making.

In this episode of Salon Swagger, Brie and Chandra discuss the benefits of implementing online booking in commission-based salons and spas. They highlight the convenience it offers clients, the operational efficiency it brings, and the revenue boost it can provide. They also address common concerns and provide advice for hesitant salon owners. The episode emphasizes the importance of tailoring online booking to fit the salon's branding and style, and the need for clear policies and a qualification process. Overall, online booking is seen as a game changer that can streamline operations, enhance the client experience, and boost the bottom line.TakeawaysImplementing online booking can be a game changer for commission-based salons and spas.Online booking offers convenience for clients and streamlines operations for salon owners.Clear policies and a qualification process are important to ensure online booking runs smoothly.Automation and tailored messaging can enhance the client experience and reduce errors.Implementing online booking can lead to increased revenue and client satisfaction.

Franco Hernandez, a renowned figure in the beauty industry, shares his journey and insights in this podcast episode. He discusses the early days of his career, the challenges he faced, and the pivotal moments that shaped him. Franco also talks about the importance of education and collaboration in the industry. He shares his experience of being nominated for the Naha awards and the impact it had on his career. Additionally, Franco discusses the power of social media and branding in growing a successful beauty business. Franco shares his journey of using social media to showcase his work and grow his career. He emphasizes the importance of defining your brand and message on social media to stand out. He also discusses the challenges and experiences of owning multiple salons and the importance of balance between artistry and business. Franco highlights the significance of salon culture and creating a strong salon DNA. He concludes by encouraging listeners to ask for help, network, and enjoy the journey.TakeawaysThe beauty industry thrives on collaboration and education. Sharing knowledge and helping each other is essential for growth and success.Pivotal moments and challenges in one's career can shape their path and teach valuable lessons.Entering industry awards and competitions can be a great way to showcase talent and gain recognition.Social media and branding are powerful tools for building a successful beauty business. Leveraging platforms like Instagram can help showcase work and attract clients.Maintaining a humble and open mindset is crucial for long-term success in the industry. Use social media to showcase your work and grow your careerDefine your brand and message on social media to stand outBalance between artistry and business is crucial in a commissioned salon or spaCreate a strong salon culture and DNAAsk for help, network, and enjoy the journey

In this episode, Brie and Chandra discuss the difference between fearing failure and fearing mediocrity in commission salon and spa ownership. They share their personal experiences with these fears and provide practical tips for managing them. The key takeaways include setting realistic goals, embracing failure as a learning opportunity, surrounding yourself with a supportive network, continuously seeking improvement, and celebrating achievements. They emphasize the importance of finding a balance between striving for excellence and preventing burnout. The episode concludes with a reminder to keep moving forward and to reach out to The Beauty Biz Agency for support and resources.TakeawaysSet realistic goals and celebrate small winsEmbrace failure as a learning opportunitySurround yourself with a supportive networkContinuously seek improvementCreate a culture of excellenceStrive for a balance between excellence and preventing burnoutReflect on fears and develop a plan to address themKeep moving forward

In this episode of Salon Swagger, Brie and Chandra discuss the importance of knowing your salon's top sellers and how it can boost profits, help you stay ahead of industry trends, manage inventory effectively, and streamline marketing efforts. They share strategies for identifying top sellers through sales reports, client feedback, and staff input. They also provide tips for improving the sales of underperforming products, packages, and services, such as training staff, creating special offers, and enhancing the client experience. The episode emphasizes the need for ongoing analysis and adaptation to ensure long-term success.TakeawaysKnowing your salon's top sellers can boost profits, help you stay ahead of industry trends, manage inventory effectively, and streamline marketing efforts.Identify top sellers through sales reports, client feedback, and staff input.Improve the sales of underperforming products, packages, and services through staff training, special offers, and enhancing the client experience.Regularly analyze sales data and adapt strategies to ensure long-term success.

In this episode of Salon Swagger, Brie and Chandra discuss the transformative power of trust in team dynamics within commission salons and spas. They emphasize that trust is crucial for a successful team and can make or break the harmony and efficiency of operations. The hosts share personal experiences where trust had a positive impact on their studios. They introduce the principles of TRUST: transparency, respect, understanding, support, and teamwork, and discuss how to integrate these principles into daily salon operations. They also highlight the importance of clear boundaries and regular assessment of trust within the team.TakeawaysTrust is crucial for a successful team and can make or break the harmony and efficiency of operations in commission salons and spas.The principles of TRUST (transparency, respect, understanding, support, and teamwork) are essential for building and maintaining trust within a salon or spa team.Integrating these principles into daily operations creates a supportive and successful environment.Clear boundaries are important to ensure everyone knows their roles and expectations.Regular assessment of trust within the team is necessary to identify and address any disconnect or lack of camaraderie.

Hey there, salon and spa superstars! Today’s episode was all about busting the myth of the “day off” for commission salon and spa owners. We got real about the common misconceptions and why simply stepping away from the studio doesn’t mean you’re truly off-duty.Key Highlights:The Illusion Unmasked: We explored why many of us think we’re off the clock just because we’re not physically at the salon. Spoiler alert: checking emails, handling client issues, and managing via social media doesn’t count!True Breaks Matter: We stressed the importance of taking an actual break – no business calls, no emails, just pure relaxation. Disconnecting is key to recharging your mind and body.Control Freak Alert: We dove into why it’s so hard to take time off. It’s partly our own controlling nature and micromanagement tendencies. Trust me, we’ve all been there.Trust Your Team: We emphasized the need to trust your leadership team. If they can’t handle things for 24 hours, it’s either a team issue or a mindset shift you need.Health Benefits: Taking real days off reduces stress, boosts focus, and overall well-being. You’ll come back sharper and more effective.Action Steps:Identify and Fix Issues: Figure out what’s stopping you from taking those true breaks. Is it you or your team? Time to get honest and make the necessary changes.Decision Layers to the Rescue: Implementing decision layers in your salon or spa is a game-changer. These layers help distribute responsibilities and ensure you can truly disconnect.Decision Layers Breakdown:Team Tier: Frontline staff handling day-to-day operations and minor decisions. Empower them to keep things running smoothly.Managerial Tier: Mid-level managers tackle more complex issues like staff scheduling and inventory management. They keep the ship sailing consistently.Owner’s Apex: High-level, strategic decisions that shape the future of your business. Focus on the big picture and long-term growth.Big Takeaways:Taking real breaks is non-negotiable for your health and business success.Trust and delegate to your team – it’s crucial for building a strong, autonomous workforce.Implementing decision layers boosts culture, confidence, and profitability.So, let’s start taking those true days off and let your team shine. Your business (and sanity) will thank you!If you found this episode helpful and you’re ready to skyrocket your revenue and profitability while finding freedom financially and from the chain of the chair, reach out to us at the Beauty Biz Agency. We can help you expedite this process and achieve the success you deserve. Contact us today to start transforming your business and your life.

In this episode, Brie and Chandra discuss the importance of social media for salon and spa owners, the impact of social media on client retention, the creation of a well-curated feed, effective content creation, and client involvement in social media. They also cover the significance of lighting in capturing eye-catching photos and videos for social media content. The conversation covers various aspects of social media marketing for salons and spas, including lighting, editing, captions, content creation, social media marketing plan, and team involvement. It emphasizes the importance of authenticity, engagement, and strategic planning for effective social media presence.TakeawaysSocial media is crucial for salon and spa owners to attract new clients and retain existing ones.Consistency and variety in social media content are essential for building a strong and memorable brand identity.Natural lighting is key for capturing effective photos and videos for social media content.Encouraging clients to share their salon experiences and tagging the salon in their posts helps build trust and credibility.Engaging with followers and responding to comments and messages is vital for boosting loyalty and engagement. Authenticity and transparency are crucial for building trust with the audience.Engaging captions should be short, natural, and include a call to action.A well-planned social media marketing strategy is essential for achieving business goals.Involving the salon/spa team in social media posting can enhance online presence and engagement.Consistent and strategic content creation is key to successful social media marketing.

The conversation covers the final steps of the client journey in your salon or spa, emphasizing the importance of creating an unforgettable client experience. It delves into the closing process, retail sales, checkout, and the follow-up process, highlighting the significance of trust and consistency in building client loyalty. The hosts stress the need for exceptional experiences at every step and invite listeners to share their experiences implementing the discussed strategies.TakeawaysThe importance of creating an unforgettable client experience journey in the salon and spa industry.The significance of trust and consistency in building client loyalty and retention.The emphasis on exceptional experiences at every step of the client journey.The invitation for listeners to share their experiences implementing the discussed strategies

In this episode, Brie and Chandra discuss the importance of clear communication, welcoming clients, and conducting thorough consultations in the salon and spa industry. They emphasize the need for consistency in service provision and the creation of standard operating procedures (SOPs) to ensure a seamless guest experience. Building trust with both clients and team members is crucial for success, and implementing these processes can set a business apart from the competition.TakeawaysClear and concise communication is vital in conveying the values and services of a salon or spa.Welcoming clients with a smile and ensuring they feel valued is essential for a positive guest experience.Thorough consultations build rapport, trust, and allow for personalized service recommendations.Consistency in service provision, supported by standard operating procedures (SOPs), ensures a seamless guest experience and builds trust.Building trust with both clients and team members is crucial for success in the salon and spa industry.

In this episode of Salon Swagger, Brie and Chandra discuss the importance of creating a seamless pre-visit guest experience to build trust with potential clients. They emphasize the need to view the process from the guest's perspective and ensure that messaging and communication techniques are clear and easy to understand. They also highlight the significance of a user-friendly website, transparent pricing, and a seamless booking process. The hosts stress the importance of consistency throughout the entire guest journey, from the initial online interaction to the in-salon experience and post-visit communication. Keywordssalon, spa, guest journey, pre-visit experience, trust, messaging, communication, website, pricing, booking process, user-friendly, consistency TakeawaysBuilding trust with potential clients starts with a seamless pre-visit guest experience.Messaging and communication techniques should be clear and easy to understand.A user-friendly website, transparent pricing, and a seamless booking process are essential.Consistency throughout the entire guest journey is crucial for building trust.Post-visit communication should be personalized and not overly salesy.  TitlesThe Importance of Clear Messaging and CommunicationOptimizing Your Website and Pricing for Trust-Building

The conversation revolves around the topic of commission salons and the importance of creating career growth plans for employees. The hosts discuss the reasons why some salon owners and technicians are against level systems, including a lack of operational structure and understanding. They emphasize the need for comprehensive training programs that cover technical skills, customer experience, and business operations. The hosts also stress the importance of creating KPIs and benchmarks based on the specific data of each salon. Financial incentives and benefits for employees who engage with and succeed in a structured career plan are highlighted. In this conversation, Brie and Chandra discuss the importance of career growth plans in the beauty industry. They highlight how these plans provide clarity and motivation for employees, leading to lower turnover and improved customer service. They emphasize the need for tailor-made growth plans based on the specific data and dynamics of each salon or spa. The conversation also touches on the benefits of operational efficiency and excellent customer service in conjunction with career growth plans. Overall, the conversation emphasizes the importance of career growth plans in driving success and profitability in the beauty industry.TakeawaysCommission salon owners should create career growth plans for their employeesComprehensive training programs are essential for successKPIs and benchmarks should be based on the specific data of each salonFinancial incentives and benefits motivate employees to engage with the career growth plan Career growth plans provide clarity and motivation for employees in the beauty industry.Tailor-made growth plans based on specific data and dynamics are crucial for success.Operational efficiency and excellent customer service are key components of career growth plans.Career growth plans lead to lower turnover and improved customer service.Career growth plans are essential for driving success and profitability in the beauty industry.

In this episode, Brie and Chandra discuss the importance of shifting your identity in order to reinvent yourself. They emphasize that you cannot reinvent yourself without changing your identity and that it is a necessary step for personal growth and success. They provide five steps to help listeners shift their identity, including envisioning the new version of themselves, letting go of the old self, becoming who they want to be, embracing no friction zones, and practicing their new identity. The conversation highlights the challenges and emotional aspects of this process and offers strategies for overcoming them. Shifting your identity requires letting go of old relationships and surrounding yourself with supportive people who align with your new identity. It's important to have a tribe of people who understand and support your journey. Consistency and intentional effort are key to solidifying your new identity. It's a lifelong process of self-reflection and staying true to your goals. Shifting your identity is about creating a version of yourself that aligns with your highest aspirations. It's challenging but deeply rewarding.Takeaways:Shifting your identity is essential for personal growth and success.Envisioning the new version of yourself is the first step in reinventing your identity.Letting go of the old self, including old stories, beliefs, and relationships, is necessary for transformation.Becoming who you want to be involves internalizing your new identity and embodying it from the inside out.No friction zones, where nobody knows your old self, can be helpful for practicing your new identity.Reinventing your identity is a challenging and emotional process, but taking intentional steps and staying focused on your vision can lead to transformation. Let go of relationships that don't align with your new identitySurround yourself with a supportive tribeConsistency and intentional effort are keySelf-reflection is important in the processShifting your identity is a lifelong processCreate a version of yourself that aligns with your highest aspirations

In this episode of Salon Swagger, Brie and Chandra discuss imposter syndrome and its impact on salon and spa owners. They define imposter syndrome as the constant self-doubt and fear of being exposed as a fraud, even when deep down you know you are capable. They share their personal experiences with imposter syndrome and discuss the psychological factors that contribute to it, such as perfectionism, attribution bias, and comparison. They also explore how imposter syndrome affects personal well-being and professional growth. The hosts provide strategies for overcoming imposter syndrome, including seeking support from mentors and communities, challenging negative thought patterns, and celebrating achievements.Takeaways:Imposter syndrome is the constant self-doubt and fear of being exposed as a fraud, even when deep down you know you are capable.Psychological factors that contribute to imposter syndrome include perfectionism, attribution bias, and comparison.Imposter syndrome can affect personal well-being by causing anxiety, stress, low self-esteem, and burnout.On the professional side, imposter syndrome can lead to stagnated growth, fear of taking risks, and seeking constant validation.Strategies for overcoming imposter syndrome include seeking support from mentors and communities, challenging negative thought patterns, and celebrating achievements.

In this episode of Salon Swagger, hosts Brie and Chandra discuss the challenges faced in the beauty industry, the significance of mentorship and coaching, and the stigmas surrounding these topics. They share personal experiences and insights on navigating the complexities of running a salon and the importance of having a support system.Takeaways:Salon Swagger is a go-to podcast for beauty professionals.Navigating the beauty industry comes with its challenges.Mentorship can be a game-changer in personal and professional growth.There is a stigma around seeking coaching in the beauty industry.Finding a coaching company that aligns with personal values is crucial.Support from peers can help overcome industry challenges.Personal experiences shape our views on mentorship.It's important to have cheerleaders in your corner.Overcoming stigmas can lead to better coaching experiences.Taking the leap into mentorship can be rewarding.

In this episode of Salon Swagger, Brie and Chandra discuss the importance of setting boundaries as commission salon and spa owners. They highlight how boundaries protect mental and emotional health, prevent burnout, and improve work-life balance. They share their personal experiences and provide insights on identifying areas that require boundaries, such as staff dynamics and client interactions. They emphasize the need to reflect on past experiences, review business policies, and create personal boundaries. The hosts also discuss the importance of setting boundaries between being a boss and a friend to maintain a positive work environment. Setting boundaries is crucial for salon and spa owners to maintain their sanity and create a positive work environment. It is important to establish clear expectations and communicate them effectively to both the team and clients. Boundaries should be supported by written guidelines and positive language. Consistency and follow-through are key in enforcing boundaries and addressing any violations promptly. Salon and spa owners must lead by example and model the behavior they expect from others. It is essential to maintain boundaries even in challenging situations and stand your ground with confidence. Walking on eggshells and being afraid to enforce boundaries can lead to a loss of respect and credibility. Leadership skills and empathy are important in leading a team with boundaries. Boundaries and policies are necessary for business growth and work-life balance.Takeaways:Setting boundaries is essential for salon and spa owners to protect their mental and emotional health and prevent burnout.Reflecting on past experiences and identifying areas that require boundaries can help salon owners create a blueprint for work-life balance.Reviewing business policies and procedures and effectively communicating them to staff and clients is crucial for maintaining a positive work environment.Setting boundaries between being a boss and a friend is important to maintain professionalism and avoid blurred lines in the salon or spa.Creating personal boundaries helps salon owners separate work and personal life, allowing for relaxation and rejuvenation. Establish clear expectations and communicate them effectively to your team and clients.Support boundaries with written guidelines and positive language.Enforce boundaries consistently and address violations promptly.Lead by example and model the behavior you expect from others.Maintain boundaries even in challenging situations and stand your ground with confidence.Leadership skills and empathy are important in leading a team with boundaries.Boundaries and policies are necessary for business growth and work-life balance.