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Business
Tavershima Ayede
️Are you struggling to connect with customers in Nigeria? 🇳🇬 Join me for real-talk and turn sales principles into actual results for your business! We'll get straight to what WORKS for building relationships the Nigerian way. Ready to make confident connections? Let's make relationships your strongest sales weapon!
Emotions and logic in business relationships
Should we be emotional or logical in the sales process? Which is more effective?
08:1404/08/2022
Again on angry customers. Are they really a problem?
Are angry customers a problem to look out for? Or should we be worried about macroeconomic concerns like inflation and changes in the business environment?
15:3603/08/2022
How to take responsibility for customer service issues RANT
How should we handle situations where customers call us angry? And is it a problem if we loose people at the end of the transaction so long as we’re still profitable? What is a customer worth over the long haul anyway?
21:1902/08/2022
Be ready to have a conversation when looking for customers
Looking for potential customers to talk to (the art of prospecting) is an absolutely essential skill and practice for every business owner and self employed person. How are we supposed to prospect? And why should we be ready for actual conversations every time we reach out to someone new?
16:5629/07/2022
Business names? Or business functions?
Does it matter what you and your partners call yourselves in the early days of the business? Or should you guys be preoccupied with traction and validating the business idea in the early days?
09:4828/07/2022
Biulding online communities to grow sales...
Can you grow your audience and potential customers by begging them to act for your benefit? What are the ways of making it “all about them” so they can be happy to come along for the ride?
18:4327/07/2022
Sales tips for social media managers
Prospecting with copy and paste messaging is a good idea but is there a more effective way to promote your services? And how can being ready for an actual conversation improve your sales?
22:5726/07/2022
Reputation management with Nene Batubo
What is reputation management? And what's the business case for implementing this in a deliberate and conscious manner? The FIRST interview on the podcast, and the beginning in a series aimed at communications strategy.
25:1023/07/2022
Advertising, direct response marketing, and business twitter...
What is the goal of advertising? When should we try direct response marketing instead? And how can we throw business twitter into the mix to improve our businesses?
44:2119/07/2022
Episode 428 - coaching, telling, and selling
What similarities do sales and coaching have in common? And do you have to TALK AT people to be a good sales person, instead of having conversations WITH people?
15:5117/07/2022
Episode 427 - sales as a team sport
Is selling a solo activity? Or do we need the help of other people to bring in those big “killer” deals?
13:3616/07/2022
Episode 426 - are you upset they don’t remember your name?
Is it a problem that the potential customer doesn’t remember your name anymore? Especially after that fun conversation you had last week? And what are simple conversational techniques you can use to jog their memory a bit and get the conversation flowing again?
20:4515/07/2022
Episode 425 - more musings on networking and socializing
Why is it necessary to have questions rather than conversations topics at a networking or socializing event?
14:4614/07/2022
Episode 424 - do you have to email all your customers?
Is it okay to deal with customer enquiries via IG DM, twitter, Snapchat etc? Or does everything HAVE to be done formally and “professionally” through email?
14:2613/07/2022
Episode 423 - how to deal with nosy friends...
Should you shun your pesky friends because you have more important things to do? Or can idle chat with friends turn out to be a good opportunity for business development and making sales?
09:4812/07/2022
Episode 422 - how do I breakup with a troublesome customer?
Are all business relationships worth the hassle? How do we know when the time has come to cut ties? And how do we know for sure that customers have crossed the line?
37:2611/07/2022
Episode 421 - how NOT to slide into a customers’ DM
It’s a good idea to reach out to people once in a while to drum up business. The chances that you could be ignored or rejected are high when you slide into someone’s DM, but is there a way that we can be more effective when trying to search for clients over social media?
19:3209/07/2022
Episode 420 - the right way to use feedback and customer service information...
Why should we have a customer service function in the business, and what’s the point of not using the data that you get from conversations with your customers?
09:5109/07/2022
Episode 419 - what to do when they say your price is too high?!
When they say you’re too expensive, should you jump in and start defending yourself immediately? Or is there something deeper at play?
29:4707/07/2022
Episode 418 - networking after the sun goes down...
Does networking have to be a formal event? Or can chilling with the guys and girls be an opportunity for networking and biulding alliances? Even if alcohol and grilled fish is involved?
55:2906/07/2022
Episode 417 - they handed over their card? Now what?
Sometimes at events and business functions, people are so impressed with your professionalism and service delivery that they hand over THEIR cards to you. What should you do in this scenario?
28:2905/07/2022
Episode 416 - using surveys to launch that next business...
Can surveys and polls be a good tool for getting customer insight? And how can these be useful tools for getting info to inform that new business you’re working on?
17:1704/07/2022
Episode 415 - what are outdated business principles?
Is it accurate to say that some business principles no longer apply to the modern business environment of today?
25:4102/07/2022
Episode 414 - failures in networking
Do you have to be at a formal networking event to be really networking? And how can you start the conversation and build a relationship?
23:2229/06/2022
Episode 413 - how to talk to strangers!
Should we freestyle during networking sessions, or is there an optimum mindset and framework that we can use for starting business conversations and biulding relationships?
20:2727/06/2022
Episode 412 - more on auto responder messages.
What is the correct way to use those automatic message options on Instagram and WhastApp?
16:2525/06/2022
Episode 411 - the post business fair debrief
Behind the scenes conversations with my associates about how to handle a business expo, and the most ethical and efficient ways to sell and carry on conversations...
15:1124/06/2022
Episode 410 - should you use your good looks to sell?
Should you use your good looks as a lure in the sales process? Can attractiveness be a significant factor in closing the sale? And which is more important at the end of the day... competency? Or looks and trappings?
20:5620/06/2022
Episode 409 - is relationship building worth the hassle?
Is relationship building worth the hassle? Especially since long term relationships with corporations yield more results than relationships with individuals?
13:2319/06/2022
Episode 408 - differentiation through relationships?
Can relationships be used to set you apart from others in your industry? And how can this level of differentiation lead to more prospects?
12:0118/06/2022
Episode 407 - is the ballot box your savior?
Your vote can determine who the significant players will be in setting major economic policy, but is that what’ll bring the spark back to your business?
08:5017/06/2022
Episode 406 - concessions for loyal customers?
If your regular clients are feeling a squeeze in their pockets and want a price reduction, what should you do?
12:4616/06/2022
Episode 405 - how much do you want to pay?
Should you be asking potential customers these kinds of questions in the negotiations?
11:3515/06/2022
Episode 404 - what to do when you can’t respond right away?
Should you use auto responders when you can’t reply to that email or DM? What does it mean to be responsive? And are potential customers impressed by how busy you are?
18:3214/06/2022
Episode 403 - tips for a productive day
What do goals have to do with productivity? What about emailing? Multi tasking? How about taking rests?
18:2312/06/2022
Episode 402 - market validation before you hop into business
Should you open a business because you’re fond of something? Or because the market has demonstrated that there’s a demand for your product or service? And how do you go about gauging that?
11:0211/06/2022
Episode 401 - are you afraid of talking to investors?
Is it okay to be afraid of pitching your business idea? How do you take the pressure off of you? And how do you demonstrate that you have a long term profitable and viable idea on hand?
21:1110/06/2022
Episode 400 - dealing with price sensitive customers
Do price sensitive customers exist? Are there people who will leave after the discounts dry up? And what do we do if low prices was how we got into the game?
17:3909/06/2022
Episode 399 - what to do when they patronize someone else
Have you lost out for sure if they left you for someone else? Does it make a difference if they didn’t know you offered the same product or service? And how do we get things back on track?
11:4708/06/2022
Episode 398 should you always be looking for new customers?
Are there things that will happen that’ll cause clients to leave us no matter what? Are there things within our control that drive customers away? And is it a good sign that we’re constantly trying to hustle up new “market”?
11:3507/06/2022
Episode 397 - content creation for growing your business
Can you use social media content to grow your sales? How long would that take? And what is the investment in time or money that we should be looking at?
14:4106/06/2022
Episode 396 - again on feedback for business development
How do you use simple conversation tips to get feedback? And why’s this important anyway?
15:1205/06/2022
Episode 395 - why should you bring pricing up early?
Is there a special reason why the potential customer asks for the price first? Can you handle the “pricing” conversation in a “matter of fact” manner without being fearful and evasive? And are there any special advantages for tackling the price question early?
09:5902/06/2022
Episode 394 - don’t be afraid to talk about pricing!
Does it matter that YOU personally can’t afford the product or service? Do you think that YOU personally are going to be rejected? And can you bring yourself to see that it’s about market validation and your value prop? Why be scared at all?
21:0201/06/2022
Episode 393 - what marketing tricks work all the time?
Should you be looking for that magic silver bullet that is going to deliver results all the time? Or are you better off focusing on the fundamentals to build a through and adaptable sales and marketing process for all times and seasons?
08:5131/05/2022
Episode 392 - what’s a sales funnel?
What do you call the process of creating awareness and separating the wheat from the chaff? The “merely curious” from the “interested to buy”? And how do you move people along the process?
12:3830/05/2022
Episode 391 - can we compete with the big boys and girls?
Do you have what it takes to upset the entrenched relationships that the big boys and girls have established in the market? Do you have what it takes to “out advertise” them and “out relationship” them?
17:2027/05/2022
Episode 390 - how best to use this podcast?
Can any podcast episode provide all the information you need to boost your profits? Or should you take them as primers for things you need to research more about before you take action?
05:5926/05/2022
Episode 389 - Can you avoid pitfalls in the economy?
Is it a realistic goal to be recession and shock proof? And how would one go about doing that anyway?
13:3924/05/2022
Episode 388 - what should we consider in pricing our stuff?
How much thought do we have to do when coming into the marketplace with our product or service? Can the pricing question make or break us?
14:5123/05/2022